CN106202411A - A kind of Search Results methods of exhibiting and device - Google Patents
A kind of Search Results methods of exhibiting and device Download PDFInfo
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- CN106202411A CN106202411A CN201610543997.4A CN201610543997A CN106202411A CN 106202411 A CN106202411 A CN 106202411A CN 201610543997 A CN201610543997 A CN 201610543997A CN 106202411 A CN106202411 A CN 106202411A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The embodiment of the invention discloses a kind of Search Results methods of exhibiting and device, Client-initiated searching request includes the ID of key word and this user, the label corresponding with this user can be determined according to this ID, and Search Results and label are carried out similarity-rough set, by the prioritized results rearrangement higher for similarity preferential display location in Search Results, owing to according to the label that this user is corresponding, this user clicks what data obtained to Web content, and this user clicks the actual demand that data more can be close to the users to Web content, so the probability that Search Results be content that this user interested high with this label similarity is the highest.Therefore when this user returns the Search Results of rearrangement, preferentially show the partial search results of this user it is more likely that the content that browses required for this user, thus decrease user's page turning browse operation for Search Results, improve search experience degree.
Description
Technical field
The present invention relates to search field, particularly relate to a kind of Search Results methods of exhibiting and device.
Background technology
When user is scanned for by key word, the Search Results exhibition that search engine can will obtain according to this key word
Show to user.
Owing to search result content is the most more, it is difficult to disposably all show user, therefore search engine can will be searched for
Result carries out paging displaying.According to self algorithm, the Search Results higher with keyword relevancies is arranged in and leans on by search engine
The front page, preferentially shows user.
Yet with the algorithm limitation of current search engine, it is true that the preferential partial search results shown is frequently not user
Content interested, more user always needs to turn over several pages of Search Results and its is possible to browse to oneself required content, cause searching
Rope Experience Degree is low.
Summary of the invention
In order to solve above-mentioned technical problem, the invention provides a kind of Search Results methods of exhibiting and device, preferentially show
To the partial search results of this user it is more likely that the content browsed required for this user, thus improve search experience degree.
The embodiment of the invention discloses following technical scheme:
First aspect, embodiments provides a kind of Search Results methods of exhibiting, and described method includes:
Obtaining Client-initiated searching request, described searching request includes the ID of described user and for search
Key word；
The label corresponding with described ID is determined, described user couple according to described label according to described ID
The data that click of Web content obtain；
The Search Results obtained according to described key word and described label are carried out similarity-rough set, similar according to obtain
Degree determines that from described Search Results prioritized results, described prioritized results are higher than predetermined threshold value with the similarity of described label；
According to described prioritized results, described Search Results is carried out rearrangement, described prioritized results is arranged in described in search
Preferential display location in hitch fruit；
Described Search Results after described user returns rearrangement.
Optionally, described prioritized results includes that the first material, described first material at least include the first sub-material and
Two sub-materials, described first sub-material and first user Attribute Relative are answered, and described second sub-material and the second user property are relative
Should, before described described Search Results after described user returns rearrangement, described method also includes:
The user property of described user is obtained according to described ID；
If the user property of described user belongs to described first user attribute, after returning rearrangement to described user
In described Search Results, it is specially described first sub-material for described first material shown；
If the user property of described user belongs to described second user property, after returning rearrangement to described user
In described Search Results, it is specially described second sub-material for described first material shown.
Optionally, described user clicks data to Web content and includes: the actual of Web content is clicked by described user
Operation, estimated by study that the described user obtained clicks possibility to Web content, described user enters according to Web content
Combinations any one or more in the operation at opened interface after row actual point selection operation.
Optionally, described the Search Results obtained according to described key word and described label carried out similarity-rough set it
Before, described method also includes:
Obtaining and show requirement, described displaying requires to include the second material and 3 material, and described second material is included in institute
Stating in Search Results, described displaying requires that instruction carries out similar at the Search Results obtained according to described key word to described label
Degree is when comparing, using the similarity of described 3 material and described label as the similarity of described second material Yu described label.
Optionally, described 3 material is similar to described label more than described second material to the similarity of described label
Degree.
Optionally, after obtaining described displaying and requiring, showing that the instruction required is to described Search Results according to described
Before carrying out similarity-rough set with described label, described method also includes:
Judge whether the described sender showing requirement meets prerequisite；
If meeting, then show that the instruction required carries out similarity ratio to described Search Results and described label according to described
Relatively；
If not meeting, do not show that the instruction required carries out similarity to described Search Results and described label according to described
Relatively.
Second aspect, embodiments provides a kind of Search Results exhibiting device, and described device includes:
Acquiring unit, is used for obtaining Client-initiated searching request, and described searching request includes user's mark of described user
Know and for the key word searched for；
Determine unit, for determining that the label corresponding with described ID, described label are according to described ID
According to described user, Web content is clicked data to obtain；
Comparing unit, for the Search Results obtained according to described key word and described label are carried out similarity-rough set,
From described Search Results, the similarity of prioritized results, described prioritized results and described label is determined according to the similarity obtained
Higher than predetermined threshold value；
Rearrangement units, for carrying out rearrangement according to described prioritized results to described Search Results, by described preferential knot
The preferential display location that fruit is arranged in described Search Results；
Return unit, for the described Search Results after described user returns rearrangement.
Optionally, described prioritized results includes that the first material, described first material at least include the first sub-material and
Two sub-materials, described first sub-material and first user Attribute Relative are answered, and described second sub-material and the second user property are relative
Should:
Described acquiring unit, is additionally operable to obtain the user property of described user according to described ID；
Described return unit, if the user property being additionally operable to described user belongs to described first user attribute, to described
User returns in the described Search Results after rearrangement, is specially described first sub-thing for described first material shown
Material；
Described return unit, if the user property being additionally operable to described user belongs to described second user property, to described
User returns in the described Search Results after rearrangement, is specially described second sub-thing for described first material shown
Material.
Optionally, described acquiring unit, it was additionally operable to before triggering described comparing unit obtain show requirement, described displaying
Requiring to include the second material and 3 material, described second material is included in described Search Results, and described displaying requires instruction
When the Search Results obtained according to described key word carries out similarity-rough set with described label, by described 3 material with described
The similarity of label is as the similarity of described second material Yu described label.
Optionally, described device also includes:
Judging unit, for before triggering described comparing unit, it is judged that whether the described sender showing requirement meets
Prerequisite；
If meeting, then trigger described comparing unit and show that the instruction required is to described Search Results and described mark according to described
Label carry out similarity-rough set；
If not meeting, the most do not trigger described comparing unit.
The third aspect, embodiments provides a kind of device shown for Search Results, includes memorizer, with
And one or more than one program, one of them or more than one program is stored in memorizer, and be configured to by
One or more than one processor perform one or more than one program comprises the instruction for carrying out following operation:
Obtaining Client-initiated searching request, described searching request includes the ID of described user and for search
Key word；
The label corresponding with described ID is determined, described user couple according to described label according to described ID
The data that click of Web content obtain；
The Search Results obtained according to described key word and described label are carried out similarity-rough set, similar according to obtain
Degree determines that from described Search Results prioritized results, described prioritized results are higher than predetermined threshold value with the similarity of described label；
According to described prioritized results, described Search Results is carried out rearrangement, described prioritized results is arranged in described in search
Preferential display location in hitch fruit；
Described Search Results after described user returns rearrangement.
By technique scheme it can be seen that Client-initiated searching request includes user's mark of key word and this user
Know, the label corresponding with this user can be determined according to this ID, and Search Results and label are carried out similarity ratio
Relatively, by the prioritized results rearrangement higher for similarity preferential display location in Search Results, owing to this user is corresponding
According to label, this user clicks what data obtained to Web content, and this user clicks data to Web content and more can
The actual demand being close to the users, thus the Search Results high with this label similarity be the content that this user is interested can
Can property just height.Therefore when this user returns the Search Results of rearrangement, preferentially show the partial search results of this user more
It is probably the content browsed required for this user, thus decreases user's page turning browse operation for Search Results, improve
Search experience degree.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, also may be used
To obtain other accompanying drawing according to these accompanying drawings.
The method flow diagram of a kind of Search Results methods of exhibiting that Fig. 1 provides for the embodiment of the present invention；
The structure drawing of device of a kind of Search Results exhibiting device that Fig. 2 provides for the embodiment of the present invention；
The block diagram of a kind of device shown for Search Results that Fig. 3 provides for the embodiment of the present invention；
Fig. 4 is the structural representation of server in the embodiment of the present invention.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is explicitly described, it is clear that described embodiment is the present invention
A part of embodiment rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art are not having
Make the every other embodiment obtained under creative work premise, broadly fall into the scope of protection of the invention.
Search engine, typically can be by the search knot higher with keyword relevancies when obtaining Search Results according to key word
Fruit is given priority to and shows user, gives, with hope, the search experience that user is higher.Search engine comes according to self algorithm
Judge the dependency height of Search Results and key word.
Such as from Search Results, the semantically judgement dependency of word is exactly a kind of tradition judgment mode.This mode
Main Basis is similarity semantically, can't consider the search need of user (namely searchers) self, therefore to user
The Search Results shown is most likely not the content that user is interested.
The most such as, also having a kind of by the way of user characteristics judges dependency at present, such as one user is in search
When " playing ", if search engine judges that this user is male, then will in Search Results the man such as preferential displaying action class
The game search result that property player is more, if this user judged by search engine is women, then will be excellent in Search Results
First show the game search result that the women players such as leisure are more.This mode is correlated with by Semantic judgement compared to traditional
The mode of property, starts to consider user's request to a certain extent, and the demand thus the Search Results shown the most more is close to the users can
To provide the user more preferable search experience.
But inventor finds, this what is called is by the way of user characteristics judges dependency, such as by user's property
Otherwise, actually simply consider the demand of whole user group from macroscopic perspective, and can't consider from microcosmic angle
The search need that unique user is individual.Such as one male user search " game ", for current search, search engine considers
It is all male user search need for " game ", without considering that this male user itself initiating current search is right
The search need " played ".When assuming the male user of 70% for the search of " game " this key word, it is desirable to see about
The Search Results of RPG game, search engine is according to this situation, it will this 70% male user is needed for the search of " game "
Seek the search need as whole male user colony, when being found to have male user search " game ", by searching that RPG is played
Hitch fruit display game.If but during male user search " game " of residue 30%, preferentially show them will be a large amount of
They and uninterested RPG game, it may be necessary to repeatedly after page turning, just can browse to the sports class trip that they are interested
The Search Results of play, causes the most not improving, greatly reduces the search experience of these users on the contrary.
And, for that male user of 70%, to " game " although search need relevant with RPG game, but RPG
Game belongs to a most wide in range type of play definition, wherein can include the concrete RGP game of magnanimity.Different users is felt
The concrete RPG game of interest is possibly different from.Even if it is to say, the male user belonged in that 70% male user
When searching for " game ", although preferentially showing the Search Results of this male user is all RPG game, but may not be
The concrete RPG game that he is interested, it is interested that this male user still needs repeatedly page turning just can browse to
Content.
Visible, the most really stand in the search mechanisms that user perspective considers, the problem that search experience degree is low is still deposited
?.
To this end, embodiments provide a kind of Search Results methods of exhibiting and device, Client-initiated searching request
Include the ID of key word and this user, the label corresponding with this user can be determined according to this ID, and
Search Results and label are carried out similarity-rough set, by excellent in Search Results of prioritized results rearrangement higher for similarity
First display location, owing to according to the label that this user is corresponding, this user clicks what data obtained to Web content, and this use
Family clicks the actual demand that data more can be close to the users to Web content, so the Search Results high with this label similarity
Probability for this user content interested is the highest.Therefore when this user returns the Search Results of rearrangement, preferentially
Show the partial search results of this user it is more likely that the content that browses required for this user, thus decrease user for searching
The page turning browse operation of hitch fruit, improves search experience degree.
Further, the partial search results of this user is preferentially showed it is more likely that browse required for this user in guarantee
Content on the premise of, it is also possible to be accurately positioned according to the user property of a user and show the material of this user concrete
What is.Described material can be to be obtained by the search for key word, is included in Search Results.
It is to say, can be according to the user property of user, the user to different user attribute shows one targetedly
Sub-materials different under individual material.For example, 18-28 year user show the first sub-material of xx skin care products: " initial stage maintains, careful
Select care products " material, and be 40-50 year user show the second sub-material of xx skin care products: " mid-term maintains, and moisturizing is
Important ", thus the user of different user attribute may browse through the material more pressing close to self attributes, and these materials have relatively
High likelihood is the material that this user really needs to browse.Thus reach to show the most accurately the effect of material for user.
And, the material that some newly established material providers are provided, or the material of product newly occurs, such as
Second material, search engine can be shown requirement, select the 3 material similarity with user tag as the second material and use
The similarity of family label, the product corresponding to 3 material can be a product with certain sphere of circulation, and the
Product corresponding to 3 material with newly occur that product is likely to be of certain similarity degree.Thus when Search Results includes the second material
Time, the second material can be shown to the user higher with 3 material similarity, corresponding to 3 material, product is with new
The similarity of product occurs so that browse to the user of the second material at preferential position and be easier to be satisfied with the displaying of the second material,
Thus new occur that product realizes high-precision popularization to above-mentioned on the premise of ensure that search experience degree.
The method flow diagram of a kind of Search Results methods of exhibiting that Fig. 1 provides for the embodiment of the present invention, described method includes:
S101: obtain Client-initiated searching request, described searching request include described user ID and for
The key word of search.
Illustrating, this ID may be used for uniquely identifying this user, so that search engine can clearly be sent out
Play the user of searching request.
S102: determine the label corresponding with described ID according to described ID, described according to described label
User clicks data to Web content and obtains.
Illustrating, user clicks data to Web content can include user's actual point when browse network content
Hit, choose operation, by clicking on, choose the Web content that operation can be opened click, be chosen, the operation i.e. having occurred and that.With
Family clicks data and can also include, by estimating the probability obtained after collecting the study of data, i.e. using Web content
Whether family has the possibility clicked to some Web contents, it is possible to occur but the most nonevent operation.User is to Web content
Click data can also include user to actual click, choose operation after the operation at performed fighting interface, such as user by clicking
Operation opens the Web content about a product, and this user such as have purchased this product under this Web content afterwards
(transaction data) or initiated the operational motions such as inquiry for this product and can be included in actual click, choose behaviour
After work in the operation at performed fighting interface, i.e. user's operation to interface opened after carrying out actual point selection operation according to Web content
Produced by such as transaction data, inquiry data etc. can belong to user and Web content is clicked data.Ordinary circumstance
Under, the operation at interface opened after carrying out actual point selection operation according to Web content more can be pressed close to by this user, reflecting should
The actual demand of user.User clicks data and can also include according to situation shape any in above-mentioned three kinds of situations Web content
The combination become.Include it is to say, described user clicks data to Web content: the described user actual point to Web content
Selection operation, estimated the described user obtained by study and Web content is clicked possibility, described user to according to Web content
Combinations any one or more in the operation at opened interface etc. after carrying out actual point selection operation.
User clicks data and can be previously obtained Web content.Such as user clicks data to Web content
By collection user, web page contents can be clicked behavior to obtain；Can also be to be provided by third party, such as third party be permissible
There is provided user to actual click, choose operation after operation (conclude the business, buy data etc.) in performed fighting interface；Can also be one
Part is by collecting, and a part is provided by third party.User clicks data and can update at any time Web content, iteration.
The corresponding relation of ID and label can click data according to the user being obtained ahead of time to Web content and build
Stand and obtain.According to user, web page contents is clicked data, can be that this user sets up corresponding label.When user has by point
The operation of a Web content is opened in choosing, or has by clicking the possibility opening a Web content, then this user should
There is the actual demand obtaining this Web content.
Such as user once clicked the Web content of the cleansing milk about a brand when browsing webpage, then a brand
Cleansing milk can be as this user a label.Since the cleansing milk that user has been performed fighting about a brand by a selection operation
Web content browses, then this user should be the demand having and obtaining the cleansing milk relevant information about a brand.Can
Seeing, the label of user can reflect the actual demand of this user intuitively.
S103: the Search Results obtained according to described key word and described label are carried out similarity-rough set, according to obtaining
Similarity from described Search Results, determine prioritized results, the similarity of described prioritized results and described label is higher than presetting
Threshold value.
Illustrate, can by the label of this user one by one carry out similarity ratio with the content in Search Results
Relatively, such as, the label a of this user is compared similarity successively with content 1 to the content n in Search Results, then by the mark of this user
Sign b and compare similarity successively, by that analogy with content 1 to the content n in Search Results.Can also be by comprehensive for the label of this user
Get up and the content in Search Results carries out similarity-rough set, such as, whole label a to x of this user are integrated as one
Individual entirety compares similarity successively with content 1 to the content n in Search Results.
If a content is the highest with the similarity of label in this Search Results, then may determine that this content is that this user is true
The probability of content interested is the highest.And prioritized results can include that in Search Results, similarity is higher than the interior of predetermined threshold value
Hold.
S104: described Search Results is carried out rearrangement according to described prioritized results, is arranged in described prioritized results
Preferential display location in described Search Results.
The present invention does not limit the mode of rearrangement Search Results, can be only prioritized results to be arranged in Search Results
Preferential display location in, it is also possible to be by the content in Search Results according to the similarity obtained by S103 with from big to small
Order rearrangement, owing in prioritized results, the similarity of content is the highest, therefore after the reordering, prioritized results is obviously arranged
Preferential display location in Search Results.
Preferential display location in Search Results described here can be, when this Search Results is shown to user,
First show the display location of user, can allow the position that user browses to the most at first.Such as in the page 1 of Search Results
Position, the position in former page, former page position etc. above the page all can be understood as preferential display location.
S105: the described Search Results after described user returns rearrangement.
Return to the Search Results of user by the order according to S104 institute rearrangement, show to this user.Preferential displaying
To the prioritized results that would is that in this Search Results of user.
Visible, Client-initiated searching request includes the ID of key word and this user, can be according to this user
Mark determines the label corresponding with this user, and Search Results and label are carried out similarity-rough set, and similarity is higher
The prioritized results rearrangement preferential display location in Search Results, due to this user couple according to the label that this user is corresponding
Web content click what data obtained, and this user clicks the actual need that data more can be close to the users to Web content
Ask, so the probability that Search Results be content that this user interested high with this label similarity is the highest.Therefore to this
When user returns the Search Results of rearrangement, preferentially show the partial search results of this user it is more likely that needed for this user
Content to be browsed, thus decrease user's page turning browse operation for Search Results, improve search experience degree.
On the basis of embodiment corresponding to Fig. 1, ensureing that the partial search results shown to user priority (is the most preferentially tied
On the premise of really) more meeting the actual demand of user, by further the user property of user being identified, can be by preferential
Concrete material and the user property shown is linked up with, the locating display that more becomes more meticulous give the material of a user specifically what.
Described prioritized results includes that the first material, described first material at least include the first sub-material and the second sub-thing
Material, described first sub-material and first user Attribute Relative are answered, and described second sub-material and the second user property are corresponding.Except
First sub-material and the second sub-material, this first material can also include more sub-material, the such as the 3rd sub-material, the 4th son
Material etc..Different sub-materials can be corresponding from different user properties, the such as the 3rd sub-material and the 3rd user property phase
Correspondence, the 4th sub-material should with fourth user Attribute Relative.
It should be noted that material except the design of gray marketing message such as word official documents and correspondence, poster, picture can be included
Publicity, animation etc. the material relevant to market content, it is also possible to include the search content of routine.User property can be with
The parameters that family is relevant, such as, can include age, sex, hobby, home background, working condition, social property etc..
Accordingly, before the described Search Results after returning rearrangement to described user, can be according to described user
Mark obtains the user property of described user.
If the user property of described user belongs to described first user attribute, after returning rearrangement to described user
In described Search Results, it is specially described first sub-material for described first material shown.
If the user property of described user belongs to described second user property, after returning rearrangement to described user
In described Search Results, it is specially described second sub-material for described first material shown.
Illustrating, the corresponding relation between user property and this user property and ID can be to be obtained ahead of time
's.Therefore when obtaining ID by searching request, the user property of this user can be found according to ID.
First user attribute and the second user property can be the divisions for a kind of user property, such as, belong to for user
Property: sex, first user attribute can be sex man, and the second user property can be sex female, or for user property: year
In age, first user attribute can be with 18-28 year, and the second user property can be 30-40 year.First user attribute and the second user belong to
Property can also is that the division for multiple user property, and such as first user attribute can be the women in 18-28 year, the second user
Attribute can be the male of 30-40.First user attribute and the second user property could also belong to different types of user property,
Such as first user attribute can have children, the second user property to be keen on sports.The present invention does not only limit
First user attribute and the second user property can be marked off, accordingly, except first user attribute and second for user property
User property, it is also possible to continue through user property and mark off the 3rd user property, fourth user attribute etc..
Different, in the embodiment of the present invention from the just the same mode of material provided for all users in traditional approach
In, a material is when showing to the user of different user attribute, and the content of displaying can be distinguishing.The most a b product
The whitening product (the first material) of board, for male's (first user attribute) user Search Results show time, one can be shown
Individual male model uses the picture (the first sub-material) of the men's whitening product of b brand, and for women (the second user property)
When the Search Results of user is shown, can show that a female model uses picture (second son of the lady's whitening product of b brand
Material).Thus, for the material of the whitening product of b brand, both can be accurately to the user that this product is had actual demand
Show, it is also possible to according to the user property of this kind of user, provide the material of male's required product to male user, to female user
The material of women required product is provided.This material provided targetedly according to user property for showing so that provided
Material be not only what user was actually needed, but also be the material more pressing close to self attributes.And these materials have relatively
High likelihood is the material that this user really needs to browse.Thus reach to show the most accurately the effect of material for user.
It should be noted that the material that some newly established material providers are provided, or product newly occurs
Material, the related web content of these new products may not have and clicked by user opened, or the most a small amount of user clicks
Opened, if the Search Results arrangement mode provided according to the embodiment of the present invention, if Search Results would have this kind of new product
Material, it is possible to be difficult to arrange in preferential display location, add the popularization difficulty of this kind of new product.
Therefore in the embodiment of the present invention, it is also possible to according to showing requirement, bigger from popularization degree, there is the model that necessarily circulates
The product enclosed determines the similar products the most close with above-mentioned new product, and with the label of this similar products and user it
Between similarity as the similarity of above-mentioned new product Yu the label of user.Such that it is able to this similar products will be had actual need
The user asked can preferentially view the material of above-mentioned new product in Search Results, thus improves the popularization of above-mentioned new product.
On the basis of embodiment corresponding to Fig. 1, optionally, before performing S103, it is also possible to obtain and show requirement.Obtain
Before being only limited to the opportunity that this displaying requires perform S103, do not limit and need after performing S101 or S102.
This displaying requirement can be to be sent by the supplier of the second material, it is also possible to is to be sent by other executive agents.Should
Showing in requiring and include the second material and 3 material, this second material is included in Search Results, and this displaying requires instruction
When the Search Results obtained according to key word carries out similarity-rough set with described label, by the phase of 3 material with described label
Like spending the similarity as the second material Yu described label.
Owing to material belongs to a kind of Search Results, therefore when calculating similarity between material and the label of user, used
Mode similar to the mode that described label carries out similarity-rough set according to Search Results to S103, repeat no more here.
It should be noted that after obtaining this displaying requirement, require to carry out corresponding similarity-rough set according to this displaying
Before, it is also possible to judge whether the described sender showing requirement meets prerequisite.
This prerequisite can be relevant to concrete application scenarios.Such as carry advertisement marketing business (client) and search engine
Between supplier (search company), in order to show material at preferential position, advertisement marketing business is required in searching structure preferentially opening up
Show the concrete ranking of position, pay corresponding expense, especially the highest when the popularization degree of material corresponding product to be shown
In the case of, select the customer group of which like product, be illustrated in which preferential display location etc. and be required for consulting in advance clear, take
With paying clearly.Therefore in above-mentioned scene, this prerequisite can be this displaying requirement sender (or relevant personnel or
Company) for example whether have been directed towards this displaying requirement to pay full-amount expense, to draw lots before idols for example whether have been directed towards this displaying
Order contract etc..
If meeting, then show that the instruction required carries out similarity ratio to described Search Results and described label according to described
Relatively.
If not meeting, do not show that the instruction required carries out similarity to described Search Results and described label according to described
Relatively.
Relative to product corresponding to the second material, the product corresponding to 3 material should degree of popularization bigger, popularization degree
Size can be identified by the label of user, clicks that to open the number of users of the relevant Web content of a product the most, that
The most users are just had to have the label relevant to the material of this product this product in other words, then pushing away of this product
Range is it is believed that the biggest.3 material can be included in Search Results, it is also possible to is not included in Search Results.
Concrete application scenarios initiates searching request it may be that work as a user having with 3 material respective labels,
When the Search Results obtained includes the second material, search engine can calculate between the second material and the label of this user
During similarity, using the similarity between 3 material and the label of this user as between the second material and the label of this user
Similarity.Owing to this user has and 3 material respective labels, therefore is similar between 3 material and the label of this user
Degree will be higher than directly doing, with the second material and the label of this user, the similarity that Similarity Measure obtains.To search knot
After fruit carries out rearrangement, the similarity calculated with 3 material, second material arrangement position in Search Results will
The most forward, even it is directly in the preferential display location of Search Results, thus adds the popularization degree to the second material, by
In the similarity of product corresponding to product corresponding to 3 material and the second material so that browse to the second material at preferential position
User be easier to be satisfied with the displaying of the second material, in other words, the second material more can meet the actual demand of user.Thus
On the premise of ensure that search experience degree, the second material corresponding product is achieved high-precision popularization.
And, for the Search Results obtained according to a key word, by similar to described label according to 3 material
Degree determines the arrangement position of the second material in this Search Results, in like manner, it is also possible to according to the phase of 4 materials with described label
In this Search Results, the arrangement position of the 5th material is determined like degree.Thus, for a key word, search engine provider
(search company) can sign about showing the contract required with multiple advertisement marketing business (client), and contract price can be with displaying
The ranking of position is correlated with, and different contract prices throws in different materials.
Owing to material achieving high-precision popularization, by the clicking rate that directly affects promoted material, (clicking rate is significantly
Improve), not only advertisement marketing business is brought income, the highest clicking rate can also reversely return search engine provider.
The structure drawing of device of a kind of Search Results exhibiting device that Fig. 2 provides for the embodiment of the present invention, described device includes:
Acquiring unit 201, is used for obtaining Client-initiated searching request, and described searching request includes the user of described user
Mark and the key word for search；
Determine unit 202, for determining the label corresponding with described ID, described label according to described ID
According to described user Web content clicked data obtain；
Comparing unit 203, for carrying out similarity ratio by the Search Results obtained according to described key word and described label
Relatively, from described Search Results, determine prioritized results according to the similarity obtained, the phase of described prioritized results and described label
Like degree higher than predetermined threshold value；
Rearrangement units 204, for described Search Results being carried out rearrangement according to described prioritized results, by described preferentially
Result is arranged in the preferential display location in described Search Results；
Return unit 205, for the described Search Results after described user returns rearrangement.
Optionally, described prioritized results includes that the first material, described first material at least include the first sub-material and
Two sub-materials, described first sub-material and first user Attribute Relative are answered, and described second sub-material and the second user property are relative
Should:
Acquiring unit 201, is additionally operable to obtain the user property of described user according to described ID；
Return unit 205, if the user property being additionally operable to described user belongs to described first user attribute, to described use
Family returns in the described Search Results after rearrangement, is specially described first sub-material for described first material shown；
Return unit 205, if the user property being additionally operable to described user belongs to described second user property, to described use
Family returns in the described Search Results after rearrangement, is specially described second sub-material for described first material shown.
Optionally, acquiring unit 201, it was additionally operable to before triggering described comparing unit obtain show requirement, described displaying
Requiring to include the second material and 3 material, described second material is included in described Search Results, and described displaying requires instruction
When the Search Results obtained according to described key word carries out similarity-rough set with described label, by described 3 material with described
The similarity of label is as the similarity of described second material Yu described label.
Optionally, described device also includes:
Judging unit, for before triggering described comparing unit, it is judged that whether the described sender showing requirement meets
Prerequisite；
If meeting, then trigger comparing unit 203 and show that the instruction required is to described Search Results and described mark according to described
Label carry out similarity-rough set；
If not meeting, the most do not trigger comparing unit 203.
It can be seen that Client-initiated searching request includes the ID of key word and this user, can be according to this
ID determines the label corresponding with this user, and Search Results and label are carried out similarity-rough set, by similarity relatively
The high prioritized results rearrangement preferential display location in Search Results, due to this use according to the label that this user is corresponding
Family clicks what data obtained to Web content, and this user clicks the reality that data more can be close to the users to Web content
Demand, so the probability that Search Results be content that this user interested high with this label similarity is the highest.Therefore to
When this user returns the Search Results of rearrangement, preferentially show the partial search results of this user it is more likely that this user institute
Need the content browsed, thus decrease user's page turning browse operation for Search Results, improve search experience degree.
About the device in above-described embodiment, wherein modules performs the concrete mode of operation in relevant the method
Embodiment in be described in detail, explanation will be not set forth in detail herein.
Fig. 3 is the block diagram according to a kind of device 300 shown for Search Results shown in an exemplary embodiment.Example
As, device 300 can be mobile phone, computer, digital broadcast terminal, messaging devices, game console, and flat board sets
Standby, armarium, body-building equipment, personal digital assistant etc..
With reference to Fig. 3, device 300 can include following one or more assembly: processes assembly 302, memorizer 304, power supply
Assembly 306, multimedia groupware 308, audio-frequency assembly 310, the interface 312 of input/output (I/O), sensor cluster 314, and
Communications component 316.
Process assembly 302 and generally control the integrated operation of device 300, such as with display, call, data communication, phase
The operation that machine operation and record operation are associated.Treatment element 302 can include that one or more processor 320 performs to refer to
Order, to complete all or part of step of above-mentioned method.Additionally, process assembly 302 can include one or more module, just
Mutual in process between assembly 302 and other assemblies.Such as, processing component 302 can include multi-media module, many to facilitate
Media component 303 and process between assembly 302 mutual.
Memorizer 304 is configured to store various types of data to support the operation at equipment 300.Showing of these data
Example includes any application program for operating on the device 300 or the instruction of method, contact data, telephone book data, disappears
Breath, picture, video etc..Memorizer 304 can be by any kind of volatibility or non-volatile memory device or their group
Close and realize, such as static RAM (SRAM), Electrically Erasable Read Only Memory (EEPROM), erasable compile
Journey read only memory (EPROM), programmable read only memory (PROM), read only memory (ROM), magnetic memory, flash
Device, disk or CD.
The various assemblies that power supply module 306 is device 300 provide electric power.Power supply module 306 can include power management system
System, one or more power supplys, and other generate, manage and distribute, with for device 300, the assembly that electric power is associated.
The screen of one output interface of offer that multimedia groupware 308 is included between described device 300 and user.One
In a little embodiments, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen
Curtain may be implemented as touch screen, to receive the input signal from user.Touch panel includes one or more touch sensing
Device is with the gesture on sensing touch, slip and touch panel.Described touch sensor can not only sense touch or sliding action
Border, but also detect the persistent period relevant to described touch or slide and pressure.In certain embodiments, many matchmakers
Body assembly 308 includes a front-facing camera and/or post-positioned pick-up head.When equipment 300 is in operator scheme, such as screening-mode or
During video mode, front-facing camera and/or post-positioned pick-up head can receive the multi-medium data of outside.Each front-facing camera and
Post-positioned pick-up head can be a fixing optical lens system or have focal length and optical zoom ability.
Audio-frequency assembly 310 is configured to output and/or input audio signal.Such as, audio-frequency assembly 310 includes a Mike
Wind (MIC), when device 300 is in operator scheme, during such as call model, logging mode and speech recognition mode, mike is joined
It is set to receive external audio signal.The audio signal received can be further stored at memorizer 304 or via communication set
Part 316 sends.In certain embodiments, audio-frequency assembly 310 also includes a speaker, is used for exporting audio signal.
I/O interface 312 provides interface for processing between assembly 302 and peripheral interface module, above-mentioned peripheral interface module can
To be keyboard, put striking wheel, button etc..These buttons may include but be not limited to: home button, volume button, start button and lock
Set button.
Sensor cluster 314 includes one or more sensor, for providing the state of various aspects to comment for device 300
Estimate.Such as, what sensor cluster 314 can detect equipment 300 opens/closed mode, the relative localization of assembly, such as described
Assembly is display and the keypad of device 300, and sensor cluster 314 can also detect device 300 or 300 1 assemblies of device
Position change, the presence or absence that user contacts with device 300, device 300 orientation or acceleration/deceleration and device 300
Variations in temperature.Sensor cluster 314 can include proximity transducer, is configured to when not having any physical contact detect
The existence of neighbouring object.Sensor cluster 314 can also include optical sensor, such as CMOS or ccd image sensor, is used for becoming
Use as in application.In certain embodiments, this sensor cluster 314 can also include acceleration transducer, gyro sensors
Device, Magnetic Sensor, pressure transducer or temperature sensor.
Communications component 316 is configured to facilitate the communication of wired or wireless mode between device 300 and other equipment.Device
300 can access wireless network based on communication standard, such as WiFi, 2G or 3G, or combinations thereof.An exemplary enforcement
In example, communication component 316 receives the broadcast singal from external broadcasting management system or broadcast related information via broadcast channel.
In one exemplary embodiment, described communication component 316 also includes near-field communication (NFC) module, to promote junction service.Example
As, can be based on RF identification (RFID) technology in NFC module, Infrared Data Association (IrDA) technology, ultra broadband (UWB) technology,
Bluetooth (BT) technology and other technologies realize.
In the exemplary embodiment, device 300 can be by one or more application specific integrated circuits (ASIC), numeral letter
Number processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field programmable gate array
(FPGA), controller, microcontroller, microprocessor or other electronic components realize, be used for performing said method.
In the exemplary embodiment, a kind of non-transitory computer-readable recording medium including instruction, example are additionally provided
As included the memorizer 304 of instruction, above-mentioned instruction can have been performed said method by the processor 320 of device 300.Such as,
Described non-transitory computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk
With optical data storage devices etc..
A kind of non-transitory computer-readable recording medium, when the instruction in described storage medium is by the process of mobile terminal
When device performs so that mobile terminal is able to carry out a kind of method that Search Results is shown, described method includes: obtain user and initiate
Searching request, described searching request include described user ID and for search key word；
The label corresponding with described ID is determined, described user couple according to described label according to described ID
The data that click of Web content obtain；
The Search Results obtained according to described key word and described label are carried out similarity-rough set, similar according to obtain
Degree determines that from described Search Results prioritized results, described prioritized results are higher than predetermined threshold value with the similarity of described label；
According to described prioritized results, described Search Results is carried out rearrangement, described prioritized results is arranged in described in search
Preferential display location in hitch fruit；
Described Search Results after described user returns rearrangement.
Fig. 4 is the structural representation of server in the embodiment of the present invention.This server 400 can because of configuration or performance different and
Produce bigger difference, can include one or more central processing units (central processing units,
CPU) 422 (such as, one or more processors) and memorizer 432, one or more storage application programs 442 or
The storage medium 430 (such as one or more mass memory units) of data 444.Wherein, memorizer 432 and storage medium
430 can be of short duration storages or persistently store.The program being stored in storage medium 430 can include one or more modules
(diagram does not marks), each module can include a series of command operatings in server.Further, central processing unit
422 could be arranged to communicate with storage medium 430, perform a series of instruction behaviour in storage medium 430 on server 400
Make.
Server 400 can also include one or more power supplys 426, one or more wired or wireless networks
Interface 450, one or more input/output interfaces 458, one or more keyboards 456, and/or, one or one
Above operating system 441, such as Windows ServerTM, Mac OSXTM, UnixTM, LinuxTM, FreeBSDTM etc..
Those skilled in the art, after considering description and putting into practice invention disclosed herein, will readily occur to its of the present invention
Its embodiment.It is contemplated that contain any modification, purposes or the adaptations of the present invention, these modification, purposes or
Person's adaptations is followed the general principle of the present invention and includes the undocumented common knowledge in the art of the disclosure
Or conventional techniques means.Description and embodiments is considered only as exemplary, and true scope and spirit of the invention are by following
Claim is pointed out.
It should be appreciated that the invention is not limited in precision architecture described above and illustrated in the accompanying drawings, and
And various modifications and changes can carried out without departing from the scope.The scope of the present invention is only limited by appended claim
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all spirit in the present invention and
Within principle, any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.
Claims (10)
1. a Search Results methods of exhibiting, it is characterised in that described method includes:
Obtaining Client-initiated searching request, described searching request includes the ID of described user and for the key searched for
Word；
Determining the label corresponding with described ID according to described ID, according to described label, described user is to network
The data that click of content obtain；
The Search Results obtained according to described key word and described label are carried out similarity-rough set, according to the similarity obtained from
Described Search Results being determined, prioritized results, described prioritized results are higher than predetermined threshold value with the similarity of described label；
According to described prioritized results, described Search Results is carried out rearrangement, described prioritized results is arranged in described search knot
Preferential display location in Guo；
Described Search Results after described user returns rearrangement.
Method the most according to claim 1, it is characterised in that described prioritized results includes the first material, described first
Material at least includes the first sub-material and the second sub-material, described first sub-material and first user Attribute Relative should, described the
Two sub-materials and the second user property are corresponding, before described described Search Results after described user returns rearrangement,
Described method also includes:
The user property of described user is obtained according to described ID；
If the user property of described user belongs to described first user attribute, described in after returning rearrangement to described user
In Search Results, it is specially described first sub-material for described first material shown；
If the user property of described user belongs to described second user property, described in after returning rearrangement to described user
In Search Results, it is specially described second sub-material for described first material shown.
Method the most according to claim 1, it is characterised in that described user clicks data to Web content and includes: institute
State user to the actual point selection operation of Web content, being estimated by study that Web content clicks by the described user obtained can
Can, any one or more in the described user operation to interface opened after carrying out actual point selection operation according to Web content
Combination.
Method the most according to claim 1 and 2, it is characterised in that in the described search that will obtain according to described key word
Before result and described label carry out similarity-rough set, described method also includes:
Obtain show requirement, described displaying requires to include the second material and 3 material, described second material be included in described in search
In hitch fruit, described displaying requires that instruction carries out similarity ratio at the Search Results obtained according to described key word and described label
Time relatively, using the similarity of described 3 material and described label as the similarity of described second material Yu described label.
Method the most according to claim 4, it is characterised in that described 3 material is more than institute with the similarity of described label
State the similarity of the second material and described label.
Method the most according to claim 4, it is characterised in that after obtaining described displaying and requiring, according to described exhibition
Before showing that the instruction of requirement carries out similarity-rough set to described Search Results and described label, described method also includes:
Judge whether the described sender showing requirement meets prerequisite；
If meeting, then show that the instruction required carries out similarity-rough set to described Search Results and described label according to described；
If not meeting, do not show that the instruction required carries out similarity ratio to described Search Results and described label according to described
Relatively.
7. a Search Results exhibiting device, it is characterised in that described device includes:
Acquiring unit, is used for obtaining Client-initiated searching request, described searching request include described user ID and
Key word for search；
Determine unit, for determining the label corresponding with described ID according to described ID, according to described label
Described user clicks data to Web content and obtains；
Comparing unit, for the Search Results obtained according to described key word and described label are carried out similarity-rough set, according to
The similarity obtained determines prioritized results from described Search Results, and described prioritized results is higher than with the similarity of described label
Predetermined threshold value；
Rearrangement units, for described Search Results being carried out rearrangement according to described prioritized results, arranges described prioritized results
The cloth preferential display location in described Search Results；
Return unit, for the described Search Results after described user returns rearrangement.
Method the most according to claim 7, it is characterised in that described prioritized results includes the first material, described first
Material at least includes the first sub-material and the second sub-material, described first sub-material and first user Attribute Relative should, described the
Two sub-materials and the second user property are corresponding:
Described acquiring unit, is additionally operable to obtain the user property of described user according to described ID；
Described return unit, if the user property being additionally operable to described user belongs to described first user attribute, to described user
Return in the described Search Results after rearrangement, be specially described first sub-material for described first material shown；
Described return unit, if the user property being additionally operable to described user belongs to described second user property, to described user
Return in the described Search Results after rearrangement, be specially described second sub-material for described first material shown.
9., according to the device described in claim 7 or 8, it is characterised in that described acquiring unit, it is additionally operable to triggering described comparison
Obtaining before unit and show requirement, described displaying requires to include the second material and 3 material, and described second material is included in institute
Stating in Search Results, described displaying requires that instruction carries out similar at the Search Results obtained according to described key word to described label
Degree is when comparing, using the similarity of described 3 material and described label as the similarity of described second material Yu described label.
10. the device shown for Search Results, it is characterised in that include memorizer, and one or one with
On program, one of them or more than one program is stored in memorizer, and be configured to by one or more than one
Processor performs one or more than one program and comprises the instruction for carrying out following operation:
Obtaining Client-initiated searching request, described searching request includes the ID of described user and for the key searched for
Word；
Determining the label corresponding with described ID according to described ID, according to described label, described user is to network
The data that click of content obtain；
The Search Results obtained according to described key word and described label are carried out similarity-rough set, according to the similarity obtained from
Described Search Results being determined, prioritized results, described prioritized results are higher than predetermined threshold value with the similarity of described label；
According to described prioritized results, described Search Results is carried out rearrangement, described prioritized results is arranged in described search knot
Preferential display location in Guo；
Described Search Results after described user returns rearrangement.
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