CN113298594A

CN113298594A - Data pushing method and device, electronic equipment and storage medium

Info

Publication number: CN113298594A
Application number: CN202010688243.4A
Authority: CN
Inventors: 李春柏; 蒋孜文; 刘慧红; 钟金宝; 刘青文; 林伟; 仇怡飞; 马英财; 周政; 李淼越
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2020-07-16
Filing date: 2020-07-16
Publication date: 2021-08-24

Abstract

The embodiment of the application provides a data pushing method, a data pushing device, electronic equipment and a storage medium, wherein the method comprises the following steps: acquiring browsing behavior information of a user in a page; monitoring the browsing intention of the user according to the browsing behavior information; under the condition that the browsing intention is determined to be the target browsing intention, determining interest information of the user on a display object in the page according to the browsing behavior information; updating the display object in the page according to the interest information; the interested display objects can be more accurately recommended to the user.

Description

Data pushing method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of computer technologies, and in particular, to a data pushing method, a data pushing apparatus, an electronic device, and a storage medium.

Background

In an e-commerce system, user preferences are generally analyzed according to browsing behaviors of users, and corresponding commodities are recommended to the users.

One conventional recommendation method is to provide an operation control on a product display card, and a user can mark the product as a disliked product through the operation control to reflect a weak intention. And under the condition that the user is in weak intention, the server side recommends the corresponding commodity according to the preference of the user in the historical period.

However, with this method, the user usually does not mark the product that is not interested, but only marks the product that is very disliked, and therefore, the user cannot be recommended the product that is interested more accurately by this method.

Disclosure of Invention

The embodiment of the application provides a data pushing method, so that a display object can be recommended to a user more accurately.

Correspondingly, the embodiment of the application also provides a data pushing device, electronic equipment and a storage medium, which are used for ensuring the realization and application of the system.

In order to solve the above problem, an embodiment of the present application discloses a data pushing method, including: acquiring browsing behavior information of a user in a page; monitoring the browsing intention of the user according to the browsing behavior information; under the condition that the browsing intention is determined to be the target browsing intention, determining interest information of the user on a display object in the page according to the browsing behavior information; and updating the display object in the page according to the interest information.

In order to solve the above problem, an embodiment of the present application discloses a data pushing method, including: receiving interest information of a display object in a page; determining recommendation information corresponding to the display object based on the interest information; determining feedback information according to the recommendation information; and updating the display object in the page according to the feedback information.

In order to solve the above problem, an embodiment of the present application discloses a data pushing method, including: displaying a display card of a display object in a page; acquiring browsing behavior information of a user in the page; monitoring the browsing intention of the user according to the browsing behavior information; under the condition that the browsing intention is determined to be the target browsing intention, determining interest information of the user on the display object according to the browsing behavior information; and acquiring a display card of a target display object according to the interest information, and displaying the display card of the target display object in the page.

In order to solve the above problem, an embodiment of the present application discloses a data pushing apparatus, including: the behavior information acquisition module is used for acquiring browsing behavior information of a user in a page; the browsing intention monitoring module is used for monitoring the browsing intention of the user according to the browsing behavior information; the interest information acquisition module is used for determining interest information of the user on a display object in the page according to the browsing behavior information under the condition that the browsing intention is determined as a target browsing intention; and the display object updating module is used for updating the display object in the page according to the interest information.

In order to solve the above problem, an embodiment of the present application discloses a data pushing apparatus, including: the interest information receiving module is used for receiving interest information of a display object in a page; the recommendation information determining module is used for determining recommendation information corresponding to the display object based on the interest information; the feedback information receiving module is used for determining feedback information according to the recommendation information; and the display object output module is used for updating the display object in the page according to the feedback information.

In order to solve the above problem, an embodiment of the present application discloses a data pushing apparatus, including: the display processing module is used for displaying a display card of a display object in a page; the behavior information determining module is used for acquiring browsing behavior information of the user in the page; the browsing intention determining module is used for monitoring the browsing intention of the user according to the browsing behavior information; the interest information determining module is used for determining interest information of the user on the display object according to the browsing behavior information under the condition that the browsing intention is determined to be the target browsing intention; and the display card updating module is used for acquiring a display card of a target display object according to the interest information and displaying the display card of the target display object in the page.

In order to solve the above problem, an embodiment of the present application discloses an electronic device, which includes: a processor; and a memory having executable code stored thereon, which when executed, causes the processor to perform the method as described in one or more of the above embodiments.

To address the above issues, embodiments of the present application disclose one or more machine-readable media having executable code stored thereon that, when executed, cause a processor to perform a method as described in one or more of the above embodiments.

Compared with the prior art, the embodiment of the application has the following advantages:

in the embodiment of the application, the client can acquire the browsing behavior information of the user in the page, and monitor the target browsing intention (for example, weak intention) of the user according to the browsing behavior information, and compared with a mode of negative feedback that the user does not interest in the display object, the mode of the embodiment of the application can combine the browsing behavior (for example, high browsing speed) of the user on a plurality of display objects, and conveniently identify the weak intention of the user. In addition, under the condition that the user does not make uninteresting negative feedback on the display object, the interest information of the user on the display object can be determined according to the browsing behavior (for example, the viewing time is long) of the user on the display object, so that the interested display object can be more accurately recommended to the user according to the interest information.

Drawings

FIG. 1 is a schematic diagram of a data push system according to an embodiment of the present application;

FIG. 2 is a schematic flow chart diagram illustrating a data pushing method according to an embodiment of the present application;

FIG. 3 is a schematic flow chart diagram illustrating a data pushing method according to another embodiment of the present application;

FIG. 4 is a schematic flow chart diagram illustrating a data pushing method according to yet another embodiment of the present application;

FIG. 5 is a flow chart of a data pushing method according to yet another embodiment of the present application;

FIG. 6 is a flow chart of a data pushing method according to yet another embodiment of the present application;

FIG. 7 is a flow chart of a data pushing method according to yet another embodiment of the present application;

FIG. 8 is a flow chart illustrating a data pushing method according to yet another embodiment of the present application;

FIG. 9 is a block diagram of a data pushing apparatus according to an embodiment of the present application;

fig. 10 is a block diagram of a data push apparatus according to another embodiment of the present application;

fig. 11 is a block diagram of a data push apparatus according to still another embodiment of the present application;

FIG. 12 is a schematic diagram of an exemplary device according to an embodiment of the present application.

Detailed Description

In order to make the aforementioned objects, features and advantages of the present application more comprehensible, the present application is described in further detail with reference to the accompanying drawings and the detailed description.

The embodiment of the application can be applied to the field of data recommendation, such as commodity recommendation, video recommendation, food recommendation, takeaway recommendation, article recommendation and the like. According to the method and the device, the browsing intention of the user can be determined according to the browsing behavior of the user, the interest degree of the display object is evaluated according to the browsing intention, the interest information of the display object is obtained, and the display object is recommended to the user more accurately according to the interest information. For example, in the process of browsing the goods, if the user is not interested in the displayed goods, the browsing speed may be high, and in this case, the user may be considered to be in a weak-consciousness stage, and the user may close the page quickly to stop the goods purchasing behavior. According to the embodiment of the application, the weak intentions of the user can be identified according to the browsing behaviors of the user, the display objects which are more in line with the interests of the user are pushed to the user according to the browsing behaviors of the user, the interest degree of the user is improved, and the user can be helped to quickly select and purchase the needed commodity objects. For another example, the embodiment of the application can also be applied to the field of food recommendation, for example, in a takeaway application, in the process that a user browses takeaway foods in the takeaway application, the weak consciousness of the user can be determined according to whether the user browses the takeaway foods at a high speed, and the takeaway foods which are more in line with the interests of the user are pushed to the user according to the browsing behavior of the user, so that the interestingness of the user is improved, and the user is helped to choose the takeaway foods quickly.

An embodiment of the present application provides a data pushing system, as shown in fig. 1, including a server and a client. The client can be a mobile terminal, a computer terminal and the like. The client can display the corresponding display object in the page, and the display object can be a commodity object, a food object, video data, text information and other multimedia information objects. The video object may include various food-related objects such as take-out food, take-out stores, etc., the food may include processed food, and may also include unprocessed or semi-processed video of fruits, vegetables, etc. And browsing the corresponding display object by the user through the client. The client can monitor the browsing intention of the user according to the browsing behavior information of the user in the page. The browsing intention of the user may include a target browsing intention and other browsing intentions, where the target browsing intention may also be referred to as a weak intention, and the target browsing intention refers to that the browsing intention of the user is weak or no browsing intention, and the user may leave after continuing to browse a part of content, for example, in a case where the browsing speed of the user is fast, a case where the number of display objects browsed by the user is large but the number of display objects viewed by clicking is small, a case where the single browsing distance of the user is long, and the user does not have repeated browsing, and the like, it may be determined that the browsing intention of the user is the target browsing intention. Other browsing intentions can be understood as strong intentions, and the other browsing intentions mean that the browsing intentions of the user are strong, and the interest points of the user can be clearly known according to the browsing behaviors of the user. For example, in a case where the user frequently browses the goods of the ninth pants, it may be determined that the browsing intention of the user is strong and the point of interest is the ninth pants.

In the case that the browsing intention of the user is the target browsing intention, the client may determine interest information of the display object in the page according to the browsing behavior information of the user, and send the interest information to the server, and the server may determine a type of interest of the user according to the interest information, and send recommendation information, such as type a, type b, and type c in the example of fig. 1, to the client. The client displays the recommendation information, the user can select one or more of the recommendation information to represent the interest points of the user, and the server can update the display objects in the page more accurately according to the selection of the user.

As shown in fig. 2, the client according to the embodiment of the present application may obtain browsing behavior information of the user in the page in step 202. The browsing behavior information may include data corresponding to the browsing behavior of the user in the page, and may be used to determine the browsing intent of the user. The client can collect the operation of the user in the page to determine the corresponding browsing behavior information.

After the client obtains the browsing behavior information, the client monitors the browsing intention of the user according to the browsing behavior information in step 204. In an alternative embodiment, the browsing behavior information may include at least one of the following data for determining the user's browsing intent: the display object browsing method comprises the steps of browsing speed data, browsing direction data, browsing depth data and browsing distance data, wherein the browsing duration of a user on the display object can be determined according to the browsing speed data so as to determine the browsing intention of the user on the display object; whether the user repeatedly browses the display object can be determined according to the browsing direction data so as to determine the browsing intention of the user; the browsing number of the display objects by the user can be determined according to the browsing depth data, a plurality of display objects can be typeset in the page, and the client can determine the browsing number of the display objects by the user according to the browsing depth data of the user in the page so as to determine the browsing intention of the user; the browsing distance data can be understood as the distance of a single browsing of the user, and the number of the display objects browsed by the user can be determined according to the browsing distance data so as to determine the browsing intention of the user. The client may perform at least one of the following steps to determine the user's browsing intent: determining the browsing intention of the user according to the browsing speed data in the browsing behavior information; determining the browsing intention of the user according to the browsing direction data in the browsing behavior information; determining the browsing intention of the user according to the browsing depth data in the browsing behavior information; and determining the browsing intention of the user according to the browsing distance data in the browsing behavior information.

In one example, the client may compare browsing speed data of the user in the page with a preset speed value, determine that the browsing intention of the user is a target browsing intention if the browsing speed data meets the preset speed value, and determine that the browsing intention of the user is other browsing intentions if the browsing speed data does not meet the preset speed value. For example, in the case that the browsing speed of the user is high, it indicates that the user has low interest in the presentation object, and therefore, it may be determined that the browsing intent of the user is the target browsing intent.

In one example, the client may match browsing direction data of the user in the page with a preset direction rule, and determine that the browsing intention of the user is a target browsing intention when the browsing direction meets the preset direction rule; and under the condition that the browsing direction does not meet the preset direction rule, determining the browsing intention of the user as other browsing intentions. For example, the preset direction rule may be an upward slide, and with the operation of the upward slide, the corresponding display object also moves upward, so as to display more display objects, the corresponding user may be considered as a target browsing intention if the corresponding user moves upward, and the user moves upward and then changes to move downward, which is usually some interesting content in the previously displayed objects, but does not have a little scrutiny, so that the user moves downward to look back at the display object, so that the browsing intention of the user may be determined as other browsing intentions. In other examples, the user may also move up and down repeatedly within a certain time, which indicates that the user may have some interested objects to review, but has not found a specific location, and at this time, the browsing intent of the user may also be determined to be other browsing intentions, and the like.

In one example, the client may compare browsing depth data of the user in the page with a preset depth value, and determine the browsing intent of the user as a target browsing intent if the browsing depth satisfies the preset depth; and under the condition that the browsing depth does not meet the preset depth, determining the browsing intention of the user as other browsing intentions. For example, the number of the displayed objects can be determined according to the browsing depth of the user, and the browsing intention of the user can be determined by combining the number of the displayed objects viewed by the user.

In one example, the client may compare the browsing distance data of the user in the page with a preset distance, and determine that the browsing intention of the user is the target browsing intention if the browsing distance meets the preset distance; and under the condition that the browsing distance does not meet the preset distance, determining the browsing intention of the user as other browsing intentions. For example, the client may collect a single browsing distance of the user, and when the single browsing distance exceeds a preset distance, it indicates that the user has low interest in the display object, and therefore, it may be determined that the browsing intent of the user is the target browsing intent.

The client may monitor the number of presentations and the number viewed of the presentation objects to determine the user's browsing intent. In an optional embodiment, the client may monitor the display quantity and the viewed quantity of the display objects according to the browsing behavior information to determine the browsing intention of the user; the client can also monitor the display quantity and the viewed quantity of the display objects in a preset time period according to the browsing behavior information so as to determine the browsing intention. In one aspect, the client may monitor the number of presentations and the number viewed of the presentation objects to determine the user's browsing intent. Specifically, a first display threshold and a first viewed threshold may be preset, and when the display number meets the first display threshold and the viewed number meets the first viewed threshold, the browsing intent of the user is determined to be the target browsing intent; otherwise, the browsing intention of the user is determined to be other browsing intentions. For example, meeting the first presentation threshold may be greater than or equal to twenty, and meeting the first viewed threshold may be less than five. Therefore, in the case where twenty display objects are successively displayed and the number of viewed display objects is less than five, it is determined that the browsing intention of the user is the target browsing intention; otherwise, the browsing intention of the user is determined to be other browsing intentions. In an alternative embodiment, the number of presentations and the number viewed of the presentation objects may be determined by one or more of browsing speed data, browsing direction data, browsing depth data, and browsing distance data.

On the other hand, the client can also add a prediction of time to determine the user's browsing intent. The client can monitor the display number and the viewed number of the display objects in a preset time period to determine the browsing intention of the user. Specifically, a second display threshold and a second viewed threshold may be preset, and the browsing intention of the user is determined to be the target browsing intention under the condition that the display number in the preset time period meets the second display threshold and the viewed number meets the second viewed threshold; otherwise, the browsing intention of the user is determined to be other browsing intentions. For example, the preset time period may be a ten second time period, the satisfaction of the second presentation threshold may be greater than or equal to ten, and the satisfaction of the second viewed threshold may be less than three. Therefore, in ten seconds, if ten display objects are continuously displayed and the number of the viewed display objects is less than three, determining that the browsing intention of the user is the target browsing intention; otherwise, the browsing intention of the user is determined to be other browsing intentions.

In the case that it is determined that the browsing intent is the target browsing intent, the client may determine, in step 206, interest information of the user in the display object in the page according to the browsing behavior information. In one example, the presentation object may be presented in the client page in one or more forms of a presentation card or a presentation floating window, and the presentation card or the presentation floating window may include description information such as object information (e.g., object name, object type, object picture), price information, and the like of the presentation object. In an example, a display position may be set in the page, and after receiving the relevant information of the display object sent by the server, the client may insert a corresponding display card in the display position for display. In another example, during the process of browsing the page, the user may also display the target display object by displaying in the form of a display floating window. In other examples, after the user identifies the browsing intention in the browsing process, the target display object can be displayed in a form of pop-up window or the like, so that the user can see the displayed object conveniently. The user can enter the viewing page of the display object by clicking the display card or the display floating window, and in the viewing page of the display object, the user can perform operations such as collection, detail viewing, purchase, approval and the like on the display object. The display object can be displayed in other ways besides being displayed in the way of a display card, a display floating window, a pop-up window and the like in the page, and the display object is not limited here.

The interest information refers to the interest degree of the display object, in one example, the interest information can be understood as an interest score, and the corresponding interest score is determined according to the browsing behavior information of the user. For example, the presentation objects viewed by the user may be high scores and the presentation objects not viewed by the user may be low scores. In another example, the interest information may also be understood as an interest type, and the interest type may include a first interest type corresponding to interest, a second interest type corresponding to no interest, a third interest type corresponding to a difference in interest, and the like. The presentation objects may be divided into corresponding types to determine the user's level of interest in the presentation objects.

In an alternative embodiment, in the case that it is determined that the browsing intent is other browsing intent, the client may determine an interest object in the presentation objects in the page, and update the presentation object in the page according to the interest object. When the client determines that the browsing intention of the user is other browsing intentions (strong intentions), the client may determine a corresponding interest object according to the interest point of the user, so as to update the corresponding display object. For example, in a case that the user frequently browses the ninth pants, it is determined that the browsing intent of the user is a strong intent, and the client may obtain a corresponding ninth pants commodity from the server for display.

In addition to the browsing behavior information may include browsing speed data and browsing direction data, in an optional embodiment, the browsing behavior information includes at least one of the following data for determining interest information of the display object: the display method comprises the steps of displaying the display duration of an object, displaying the display area of the object, displaying the display position of the object, viewing instructions for the object, deep viewing instructions for the object and viewing duration data of the object. The viewing instruction can be understood as a click instruction for the display object; the deep viewing instruction can be understood as an instruction for collection of a displayed object, adding a shopping cart, purchasing, praise and the like.

In an optional embodiment, the client may determine the interest information of the display object according to the display duration of the display object in the browsing behavior information. The client can preset a display duration threshold to determine interest information of the display object, and under the condition that the display duration of the display object exceeds the display duration threshold, the browsing intention of the user is determined to be other browsing intentions; and under the condition that the display duration of the display object does not exceed the display duration threshold, determining that the browsing intention of the user is the target browsing intention.

In an optional embodiment, the client may determine interest information of the display object according to a display area of the display object in the browsing behavior information; the display area of the display object is large, the user can pay more visual attention to the display object, and if the attention of the user to the display object with the large display area is the same as the attention (such as browsing duration) of the display object with the small display area, the user can be considered to have higher interest in the display object with the small display area. Therefore, the interest information of the display object can be determined through the display area.

In an optional embodiment, the client may determine interest information of the display object according to a display position of the display object in the browsing behavior information. The more obvious the display position of the display object is, the more convenient the user can pay attention to the display object, for example, different positions of the page can be divided into different grades in advance, for example, the position of the display position close to the middle of the page is taken as a high-grade position, the position of the display position close to the edge of the page is taken as a low-grade position, and the obvious degree of the display object is determined through the grade corresponding to the display position. If the attention (such as browsing time length) of the user to the display object at the high-level display position is the same as that of the display object at the low-level display position, it is determined that the user is interested in the display object at the low-level display position to a higher extent. Accordingly, the interest information of the presentation object may be determined by the presentation position of the presentation object.

In an optional embodiment, the client may determine interest information of the display object according to a viewing instruction of the display object in the browsing behavior information. The user can click the display card (or the display floating window) in the page to make a viewing instruction, and after the user clicks the display card, the client can jump to the viewing page of the display object to display more content to the user. The client may determine the level of interest in the presentation object based on whether the user has made a view instruction for the presentation object. For example, the display object viewed by the user may be an object with a high interest level, and the display object not viewed by the user may be an object with a low interest level.

In an optional embodiment, the client may determine interest information of the display object according to a deep viewing instruction of the display object in the browsing behavior information; the client can determine the interest degree of the user in the display object according to whether the user makes a deep viewing instruction on the display object. The client can determine the deep viewing instruction of the display object according to whether the user performs further operation on the viewed display object. For example, after the user enters the view page of the display object, if the user makes instructions such as collection, shopping cart addition, purchase, approval, details viewing and the like for the display object, it is determined that the user has a high interest level in the display object; otherwise, determining that the user has low interest degree in the display object.

In an optional embodiment, the client may determine the interest information of the display object according to the viewing duration data of the display object in the browsing behavior information. The client can set a viewing duration threshold to determine the length of the viewing duration, and determine the interest information of the display object according to the length of the viewing duration of the display object by the user. For example, for a display object with a long viewing time, it is determined that the user has a high interest level, and for a display object with a short viewing time, it is determined that the user has a low interest level.

In an optional embodiment, the client may further determine interest information of the display object by combining with the preference data of the user stored by the server. Specifically, the client may obtain preference data of the user in a historical period from the server, where the preference data is used to determine the interest level of the user in target object information of an object displayed in a page; and determining the interest information of the display object according to the browsing behavior information and the preference data. The object information of the presentation object may include at least one of object type information and object price information. The preference data refers to the user's preference, interest, etc. of the display object, and the preference data may include the user's preference for the object information of the display object, for example, the user's preference for type, the user's preference for price, etc. information. In addition, the preference data may include one preference data for one object information, for example, the user's preference for prices is prices a to b. The preference data may also include a plurality of preference data for one object information, and the plurality of preference data may be classified by rank, for example, the preference data of the user for the pants item includes: a seventh pant and a ninth pant, wherein a first rating is preferred for the seventh pant and a second rating is preferred for the ninth pant. In an alternative example, the preference data may be determined according to the browsing behavior of the user in the strong intention phase, for example, the strong intention of the user may be determined according to the deep viewing behavior (such as the collection behavior) of the user, the purchasing behavior, the behavior of large browsing amount (p are shown and browsing amount exceeds q), and the corresponding preference data may be determined according to the behavior of the user in the strong intention phase, for example, the corresponding preference data may be determined according to the display object purchased by the user, the display object collected by the user, and the display object browsed by the user. In a case that it is determined that the browsing intent of the user is the target browsing intent, the client may send a preference obtaining request to the server to obtain corresponding preference data. And then, the interest degree of the user in the display object can be more accurately determined by combining the browsing behavior of the user and the preference of the user. For example, in an e-commerce page, the display object may be merchandise (e.g., pants) and the preference data may be a type of pants for nine cents and prices a through b. In evaluating the display object in the page, the merchandise belonging to the type of the ninth pants, the merchandise belonging to the prices a to b, and the merchandise having a long browsing time of the user may be determined as the merchandise in which the user is interested.

An intent recognizer may be deployed in the client to determine a user's level of interest in the presentation object through the intent recognizer. In an alternative embodiment, in the case that it is determined that the browsing intent of the user is the target browsing intent, the client may input the collected browsing behavior information into the intent recognizer for analysis, so as to determine interest information of the display object in the page. The intention recognizer is used for analyzing the browsing behavior data to determine interest information of the display object. The intention recognizer can analyze one or more of data such as display duration of the display object, display area of the display object, display position of the display object, viewing instruction of the display object, deep viewing instruction of the display object, viewing duration data of the display object and the like to determine interest information of the display object. In an alternative embodiment, the intent recognizer may be trained at the server and deployed into the client; the intent recognizer may also be trained and deployed in the client. According to the embodiment of the application, the browsing intention of the user can be determined by the identifier deployed in the client, the interest information of the display object can be determined, and the data processing pressure of the server can be reduced.

After determining the interest information of the display object, the client updates the display object in the page according to the interest information in step 208. In an optional embodiment, the client may send the interest information to the server, and the server returns corresponding feedback information to the client according to the interest information, where the feedback information includes a plurality of display objects and related information, and the corresponding client may display the received display objects in a page.

In the embodiment of the application, the feedback information may include various information of the display object displayed in the page, taking the commodity object as an example, the feedback information may include display contents such as a name, a picture, a price and the like of the commodity object, and may further include a link address and the like of the detailed page of the commodity object, so that the user can jump to the detailed page of the commodity object after clicking. The style of the display content corresponding to the display object in the feedback information can be determined according to scenes, pages and the like. For example, when the content of the display object is presented on the page in a card mode, the corresponding feedback information includes information that is not displayed, such as the display card of the display object and the related link address. In addition, in a recommendation scene, the display card can also be called a recommendation card, the display floating window can also be called a recommendation floating window, and each display object is recommended in a card mode or the recommendation floating window through the recommendation card.

In another alternative embodiment, the client may send the interest information to the server, and the server may interact with the user to determine the user's intention more accurately. Specifically, the client may send the interest information to the server, and the server determines a corresponding recommendation card according to the interest information; receiving a recommendation card issued by the server; and updating the display object in the page according to the operation instruction on the recommendation card. The recommendation card can be understood as a card which can be displayed in a page, a display position can be preset in the page, and after the client receives the recommendation card, the recommendation card can be inserted into the display position for display. The recommendation card may include recommended content, and the recommended content may include information such as object type information and object price information. Taking the recommendation card as an example, in other examples, the server may also determine and issue a corresponding recommendation floating window.

Specifically, after receiving the interest information of the client, the server may analyze the interest information to determine corresponding recommended content, and add the recommended content to the recommendation card. And then the server side issues the corresponding recommendation card to the client side, the user can select the corresponding recommendation content in the recommendation card on the client side to determine the corresponding interest type, and the selected recommendation content is returned to the server side, and the server side can more accurately determine the pushed display object according to the selection of the user.

For example, as shown in the example shown in fig. 1, the client monitors browsing behavior information of the user in the process of browsing the goods, and in the case that the browsing intention of the user is determined to be the target browsing intention, the client can determine interest information of the display object. For example, in the example shown in fig. 1, the score for item 1 may be 90 points, the score for item 2 may be 60 points, the score for item 3 may be 20 points, and the score for item 4 may be 70 points.

After the interest information of the display object is determined, the client sends the interest information of the display object to the server, and the server can screen the display object according to the interest information, for example, the display object with a low score (for example, a commodity 3) can be deleted. Then, the server determines the recommended content (type a, type b and type c corresponding to the commodities 1, 2 and 4) which is interested by the user, and outputs the recommended content to the client, and the client can display the recommended content in the form of a recommendation card. The user can select a corresponding preference type (for example, the selection type b) in the recommendation card and send the preference type to the server. The server more accurately pushes corresponding display objects (commodity b1, commodity b2, commodity b3 and commodity b4 corresponding to the type b in fig. 1) to the client according to the preference type, so as to display in the client.

The client side can send the interest information of the display object and the object information of the display object to the server side so as to determine the recommended content in the recommendation card. In an optional embodiment, the client may record object information of the display object, where the object information is used to determine recommended content in the recommendation card; and sending the object information and the interest information to a server. The client can record the object information of the display object in the page and send the object information and the interest information to the server. The server side can screen out corresponding target object information according to the interest information to add the target object information into the recommendation card, and the recommendation card is returned to the client side for the user to select corresponding recommendation content so as to determine a display object pushed to the client side.

After the client receives the display object issued by the server, the client can display the display object in the page. In an optional example, the display object to be displayed to the user may have been cached in the page of the client, so that after the client receives the display object issued by the server, the received display object may be replaced with the display object that is not displayed to the user. In another alternative example, the presentation object to be presented to the user may not be cached in the client's page, in which case the client may add the received presentation object to the page for presentation. In addition, after the user selects the recommended content on the recommendation card, the client can jump to other pages, and the received display object is displayed in other pages.

In the embodiment of the application, the client can acquire the browsing behavior information of the user in the page, and monitor the browsing intention of the user according to the browsing behavior information. Under the condition that the browsing intention of the user is the target browsing intention, the client can determine the interest information of the user for the display object in the page according to the browsing behavior information of the user. According to the interest information, the corresponding display object can be updated more accurately. In the embodiment of the application, the weak intention of the user can be identified through the browsing behavior information of the user in the page, compared with a mode of performing negative feedback on the display object without interest by the user, the mode of the embodiment of the application does not need the user to perform negative feedback on the display object, the weak intention of the user can be conveniently identified, and in addition, under the condition that the negative feedback is not performed on the display object by the user, the interest information of the user on the display object is determined according to the browsing behavior of the user on the display object, so that the interested display object is more accurately recommended by the user according to the interest information.

In the following, a data pushing method is described from the perspective of a client, as shown in fig. 3, with reference to a specific embodiment, where the data pushing method includes:

step 302, obtaining the browsing information flow of the user.

And step 304, collecting the browsing behavior information of the user in the page from the browsing information flow.

And step 306, monitoring the browsing intention of the user according to the browsing behavior information.

And step 308, judging whether the browsing intention of the user is strong/weak/no intention. Unintentional intent may also be understood as weak intent. In the event that the user's browsing intent is identified,

step

310 and 318 are performed. In the case where the browsing intention of the user is not recognized, the process returns to step 302 to continue the recognition.

Step 310, inputting the browsing behavior information into an intention recognizer for analysis, so as to determine interest information of the display object in the page. In the case that the browsing intention of the user is a target browsing intention (weak intention and no intention), the client may further acquire preference data of the user in a history period from the server, the preference data being used to determine a degree of interest of the user in target object information of the display object in the page, and input the preference data into the intention recognizer to more accurately determine the interest information of the display object.

And step 312, sending the interest information to the server to receive the recommendation card issued by the server, and inserting the recommendation card into the page. The client can also send the object information of the display object to the server.

And step 314, acquiring an operation instruction of the user on the recommendation card to determine the selection of the user.

And step 316, initiating a data acquisition request to the server according to the selection of the user so as to acquire the display object.

And step 318, updating the display object. And returns to step 302 in the event that the user continues browsing.

For example, as shown in fig. 4, in the example, the client monitors browsing behaviors of the user, determines that the browsing intent of the user is the target browsing intent when n display objects are displayed and the number of the display objects in which the user is interested is m, scores the display objects at this time, and inserts a corresponding recommendation card into the page, so that the user can select corresponding recommendation information on the recommendation card. According to the method and the device, the displayed object can be scored according to the browsing behavior of the user, the recommendation card is pushed to the user for selection, and the displayed object can be recommended to the user more accurately.

In the embodiment of the application, the client can acquire the browsing behavior information of the user in the page, and monitor the browsing intention of the user according to the browsing behavior information. Under the condition that the browsing intention of the user is recognized, the client can acquire preference data of the user in a historical period from the server, and input the preference data and the browsing behavior information of the user into the consciousness recognizer for analysis so as to determine interest information of a display object in a page. And then, recording the object information of the display object, and sending the object information and the corresponding interest information to the server, wherein the server can determine the corresponding recommendation card according to the object information and the corresponding interest information. The server sends the recommendation card to the client, and a user of the client can select the content on the recommendation card to determine the interested type and obtain the corresponding display object from the server. According to the embodiment of the application, under the condition that the browsing intention of the user is weak, the interest information of the display object is analyzed by using the consciousness recognizer, and the display object is updated more accurately by combining the selection of the user.

The data push method is described below from the perspective of a data push system. As shown in fig. 5, the data pushing system includes a client and a server, where the client includes an information flow component and an identifier component, the information flow component is used to manage information, and the identifier is used to identify browsing intent of a user and interest information of the user in a display object. Specifically, the data pushing method includes:

step 502, when the user browses the page, the information flow component acquires the browsing behavior information of the user.

Step 504, the information flow component inputs the browsing behavior information into the recognizer for intent recognition. The recognizer may be understood as an intention recognizer.

Step 506, the recognizer outputs the intention recognition result.

Step 508, after determining the intention of the user according to the intention recognition result, the information flow component requests a corresponding card from the server, where the card may be a recommendation card or a display card of the display object. Here, the presentation card is taken as an example, in other examples, a corresponding floating window may also be requested from the server, and the floating window may be a presentation floating window or a recommendation floating window.

Step 510, the server returns the card to the information flow component.

Step 512, the information flow component presents the card to the user.

And step 514, making a corresponding selection on the user recommendation card.

Step 516, the information flow component triggers the identifier update according to the user's selection.

Step 518, the identifier determines the objects that need to be updated.

Step 520, the information flow component sends a corresponding update request to the server.

Step 522, the server returns the corresponding update data.

Step 524, the information flow component presents the updated data to the user.

In the embodiment of the application, the client can acquire the browsing behavior information of the user in the page, and monitor the browsing intention of the user according to the browsing behavior information. Under the condition that the browsing intention of the user is identified, the client can obtain the corresponding recommendation card, the user of the client can select the content on the recommendation card to determine the interested type, and the corresponding display object is obtained from the server. According to the embodiment of the application, the interest information of the display object can be analyzed, and the display object can be updated more accurately by combining the selection of the user.

On the basis of the foregoing embodiments, the present application further provides a data pushing method, which can be applied to a server, as shown in fig. 6, and includes:

and step 602, receiving interest information of the display object in the page. The client can monitor the browsing intention of the user according to the browsing behavior information of the user. And under the condition that the browsing intention of the user is the target browsing intention, determining the interest information of the display object according to the browsing behavior information, and then sending the interest information of the display object to the server. And under the condition that the browsing intention of the user is other browsing intentions, the client can also output the interest information of the display object to the server.

And step 604, determining recommendation information corresponding to the display object based on the interest information. The recommendation information may be understood as data of a recommendation card, and may also be understood as data of a display card (or a display floating window) of a display object. The server side can determine recommendation information corresponding to the display object according to the interest information of the display object, and sends the feedback information to the client side.

Step 606, determining feedback information according to the recommendation information. After receiving the recommendation information, the client displays the recommendation information to the user, and the user can make a corresponding operation instruction to send feedback information to the server. Specifically, under the condition that the recommendation information is a recommendation card, the user can select corresponding recommendation content on the recommendation card to send feedback information to the server. And under the condition that the recommendation information is the display object, the user can send feedback information to the server side through operations such as viewing and browsing the display object so as to reflect the interest of the user.

And step 608, updating the display object in the page according to the feedback information. And the server returns the corresponding display object to the client according to the feedback information so that the client updates the display object in the page.

In the embodiment of the application, the server can receive interest information of the display object, determine recommendation information corresponding to the display object according to the interest information, determine corresponding feedback information according to the recommendation information, and update the display object in the page more accurately according to the feedback information.

On the basis of the foregoing embodiments, the present application further provides a data pushing method, which can be applied to a server, as shown in fig. 7, and includes:

step 702, receiving a preference obtaining request, and issuing corresponding preference data, wherein the preference data is used for determining the interest degree of a user in the target object information of the display object in the page.

And step 704, receiving interest information of the display object in the page. The client can determine interest information of the display object based on the browsing behavior information of the user in the page, and upload the interest information to the server.

Step 706, receiving object information of the display object, wherein the object information includes at least one of object type information and object price information.

Step 708, determining a target interest object from the object information based on the interest information; the server side can further analyze the displayed object according to the interest information so as to screen out the target interest object.

Step 710, determining related interest objects related to the user; the server can also add some related interest objects related to the user into the recommendation information so as to update the display object for the user more accurately.

And step 712, determining corresponding recommendation information according to the target interest object and the related interest object.

And 714, determining feedback information according to the recommendation information. The server side can send the recommendation information to the client side, and the user makes a corresponding operation instruction at the client side so as to determine the feedback information and upload the feedback information to the server side.

And step 716, updating the display object in the page according to the feedback information. And the server sends the corresponding display object to the client according to the feedback information so as to display.

In the embodiment of the application, the client can send a preference acquisition request to the server under the condition that the browsing intention of the user is determined to be the target browsing intention, and the server issues corresponding preference data to the client according to the preference acquisition request. The client determines interest information of a display object in the page according to the browsing behavior information and the preference data of the user in the page, and sends the interest information to the server. The server receives the interest information of the presentation object and the object information of the presentation object to determine a target interest object and an associated interest object. And then generating recommendation information according to the target interest object and the associated interest object. And then, corresponding feedback information is determined according to the recommendation information, and the display object in the page can be updated more accurately according to the feedback information.

On the basis of the foregoing embodiments, the present application further provides a data pushing method, which can be applied to a client, as shown in fig. 8, and includes:

and step 802, displaying the display card of the display object in the page. The display object can be a commodity object, a video object, an article object and the like. The presentation card may include data for the presentation object, such as the type of presentation object, the price of the presentation object, and the like. Here, the presentation card is taken as an example, and in other examples, a presentation floating window of the presentation object may also be displayed in the page to be presented to the user.

And step 804, acquiring browsing behavior information of the user in the page. The client can record the browsing behavior information of the user in the browsing process.

And 806, monitoring the browsing intention of the user according to the browsing behavior information. Through the browsing behavior information, the browsing intention of the user can be determined to be a target browsing intention or other browsing intentions. For example, in a case where the browsing speed of the page is too fast, the user may determine that the browsing intention of the user is the target browsing intention.

And 808, determining the interest information of the user on the display object according to the browsing behavior information under the condition of determining that the browsing intention is the target browsing intention. The client can determine the interest information of the display object according to the browsing behavior information.

Step 810, obtaining a display card of the target display object according to the interest information, and displaying the display card of the target display object in the page. And obtaining a display card which is more in line with the interest of the user from the server for displaying according to the interest information.

In the embodiment of the application, the client can display the display card in the page, acquire the browsing behavior information of the user in the page, and then monitor the browsing intention of the user according to the browsing behavior information. Under the condition that the browsing intention of the user is the target browsing intention, the client can determine the interest information of the user for the display object in the page according to the browsing behavior information of the user. According to the interest information, the corresponding display card of the display object can be updated more accurately.

It should be noted that, for simplicity of description, the method embodiments are described as a series of acts or combination of acts, but those skilled in the art will recognize that the embodiments are not limited by the order of acts described, as some steps may occur in other orders or concurrently depending on the embodiments. Further, those skilled in the art will also appreciate that the embodiments described in the specification are presently preferred and that no particular act is required of the embodiments of the application.

On the basis of the foregoing embodiment, this embodiment further provides a data pushing apparatus, as shown in fig. 9, which specifically includes the following modules:

a behavior information obtaining module 902, configured to obtain browsing behavior information of the user in the page.

And a browsing intention monitoring module 904, configured to monitor a browsing intention of the user according to the browsing behavior information.

An interest information obtaining module 906, configured to determine, according to the browsing behavior information, interest information of the user on a display object in the page, when it is determined that the browsing intent is a target browsing intent.

And a display object updating module 908, configured to update the display object in the page according to the interest information.

In summary, in the embodiment of the present application, the client may obtain browsing behavior information of the user in the page, and monitor the browsing intention of the user according to the browsing behavior information. Under the condition that the browsing intention of the user is the target browsing intention, the client can determine the interest information of the user for the display object in the page according to the browsing behavior information of the user. According to the interest information, the corresponding display object can be updated more accurately.

On the basis of the above embodiment, the present application further provides a data pushing apparatus, including the following modules:

and the behavior information acquisition module is used for acquiring the browsing behavior information of the user in the page.

And the intention monitoring processing module is used for monitoring the browsing intention of the user according to the browsing behavior information.

And the preference data acquisition module is used for acquiring preference data of the user in a historical period from the server under the condition that the browsing intention is determined to be the target browsing intention, wherein the preference data is used for determining the interest degree of the user in target object information of the display object in the page.

And the interest information analysis module is used for inputting the browsing behavior information and the preference data into the intention recognizer for analysis so as to determine the interest information of the display object in the page.

And the object information recording module is used for recording object information of the display object, the object information comprises at least one of object type information and object price information, and the object information is used for determining recommended content in the recommendation card.

And the information output processing module is used for sending the object information and the interest information to the server.

And the recommendation card receiving module is used for receiving the recommendation card issued by the server.

And the display object updating processing module is used for updating the display object in the page according to the operation instruction on the recommendation card.

In the embodiment of the application, the client can acquire the browsing behavior information of the user in the page, and monitor the browsing intention of the user according to the browsing behavior information. Under the condition that the browsing intention of the user is the target browsing intention, the client can acquire preference data of the user in a historical period from the server, and input the preference data and the browsing behavior information of the user into the consciousness recognizer for analysis so as to determine interest information of a display object in the page. And then, recording the object information of the display object, and sending the object information and the corresponding interest information to the server, wherein the server can determine the corresponding recommendation card according to the object information and the corresponding interest information. The server sends the recommendation card to the client, and a user of the client can select the content on the recommendation card to determine the interested type and obtain the corresponding display object from the server. According to the embodiment of the application, under the condition that the browsing intention of the user is weak, the interest information of the display object is analyzed by using the consciousness recognizer, and the display object is updated more accurately by combining the selection of the user.

Optionally, as an embodiment, the browsing intent monitoring module 904 includes at least one of the following modules:

and the first monitoring processing submodule is used for monitoring the display quantity and the viewed quantity of the display objects according to the browsing behavior information so as to determine the browsing intention of the user.

And the second monitoring processing submodule is used for monitoring the display quantity and the viewed quantity of the display object in a preset time period according to the browsing behavior information so as to determine the browsing intention.

and the first monitoring submodule is used for determining the browsing intention of the user according to the browsing speed data in the browsing behavior information.

And the second monitoring submodule is used for determining the browsing intention of the user according to the browsing direction data in the browsing behavior information.

And the third monitoring submodule is used for determining the browsing intention of the user according to the browsing depth data in the browsing behavior information.

And the fourth monitoring submodule is used for determining the browsing intention of the user according to the browsing distance data in the browsing behavior information.

Optionally, as an embodiment, the interest information obtaining module 906 includes at least one of the following modules:

and the first obtaining submodule is used for determining the interest information of the displayed object according to the display duration of the displayed object in the browsing behavior information.

And the second obtaining submodule is used for determining the interest information of the display object according to the display area of the display object in the browsing behavior information.

And the third obtaining submodule is used for determining the interest information of the display object according to the display position of the display object in the browsing behavior information.

And the fourth obtaining submodule is used for determining the interest information of the display object according to the viewing instruction of the display object in the browsing behavior information.

And the fifth obtaining submodule is used for determining the interest information of the display object according to the deep viewing instruction of the display object in the browsing behavior information.

And the sixth obtaining submodule is used for determining the interest information of the display object according to the viewing duration data of the display object in the browsing behavior information.

On the basis of the foregoing embodiment, this embodiment further provides a data pushing apparatus, as shown in fig. 10, which may specifically include the following modules:

an interest information receiving module 1002, configured to receive interest information of a display object in a page;

a recommendation information determining module 1004, configured to determine recommendation information corresponding to the display object based on the interest information;

a feedback information receiving module 1006, configured to determine feedback information according to the recommendation information;

and a display object output module 1008, configured to update the display object in the page according to the feedback information.

In summary, in the embodiment of the application, the server may receive interest information of the display object, determine recommendation information corresponding to the display object according to the interest information, determine corresponding feedback information according to the recommendation information, and update the display object in the page more accurately according to the feedback information.

On the basis of the foregoing embodiment, this embodiment further provides a data pushing apparatus, which may specifically include the following modules:

and the preference request receiving module is used for receiving the preference acquisition request and issuing corresponding preference data, wherein the preference data is used for determining the interest degree of the user in the target object information of the display object in the page.

And the interest information receiving module is used for receiving the interest information of the display object in the page. The client can determine interest information of the display object based on the browsing behavior information of the user in the page, and upload the interest information to the server.

And the object information receiving module is used for receiving the object information of the display object, and the object information comprises at least one of object type information and object price information.

The target object determining module is used for determining a target interest object from the object information based on the interest information; the server side can further analyze the displayed object according to the interest information so as to screen out the target interest object.

The related object determining module is used for determining related interest objects related to the user; the server can also add some related interest objects related to the user into the recommendation information so as to update the display object for the user more accurately.

And the recommendation information acquisition module is used for determining corresponding recommendation information according to the target interest object and the related interest objects.

And the feedback information acquisition module is used for determining feedback information according to the recommendation information. The server side can send the recommendation information to the client side, and the user makes a corresponding operation instruction at the client side so as to determine the feedback information and upload the feedback information to the server side.

And the display object output processing module is used for updating the display object in the page according to the feedback information. And the server sends the corresponding display object to the client according to the feedback information so as to display.

On the basis of the foregoing embodiment, this embodiment further provides a data pushing apparatus, as shown in fig. 11, which specifically includes the following modules:

the display processing module 1102 is configured to display a display card for displaying an object in a page; here, the presentation card is taken as an example, and in other examples, a presentation floating window of the presentation object may also be displayed in the page to be presented to the user.

And a behavior information determining module 1104, configured to obtain browsing behavior information of the user in the page.

A browsing intent determining module 1106, configured to monitor a browsing intent of the user according to the browsing behavior information;

an interest information determining module 1108, configured to determine, according to the browsing behavior information, interest information of the user in the display object when it is determined that the browsing intent is a target browsing intent;

the display card updating module 1110 is configured to obtain a display card of a target display object according to the interest information, and display the display card of the target display object in the page.

In summary, in the embodiment of the present application, the client may display the display card in the page, acquire the browsing behavior information of the user in the page, and then monitor the browsing intention of the user according to the browsing behavior information. Under the condition that the browsing intention of the user is the target browsing intention, the client can determine the interest information of the user for the display object in the page according to the browsing behavior information of the user. According to the interest information, the corresponding display card of the display object can be updated more accurately.

The present application further provides a non-transitory, readable storage medium, where one or more modules (programs) are stored, and when the one or more modules are applied to a device, the device may execute instructions (instructions) of method steps in this application.

Embodiments of the present application provide one or more machine-readable media having instructions stored thereon, which when executed by one or more processors, cause an electronic device to perform the methods as described in one or more of the above embodiments. In the embodiment of the application, the electronic device includes a server, a terminal device and other devices.

Embodiments of the present disclosure may be implemented as an apparatus, which may comprise a server (cluster), a terminal, etc., electronic device, using any suitable hardware, firmware, software, or any combination thereof, in a desired configuration. Fig. 12 schematically illustrates an example apparatus 1200 that can be used to implement various embodiments described herein.

For one embodiment, fig. 12 illustrates an example apparatus 1200 having one or more processors 1202, a control module (chipset) 1204 coupled to at least one of the processor(s) 1202, a memory 1206 coupled to the control module 1204, a non-volatile memory (NVM)/storage 1208 coupled to the control module 1204, one or more input/output devices 1210 coupled to the control module 1204, and a network interface 1212 coupled to the control module 1204.

The processor 1202 may include one or more single-core or multi-core processors, and the processor 1202 may include any combination of general-purpose or special-purpose processors (e.g., graphics processors, application processors, baseband processors, etc.). In some embodiments, the apparatus 1200 can be used as a server, a terminal, or the like in the embodiments of the present application.

In some embodiments, the apparatus 1200 may include one or more computer-readable media (e.g., the memory 1206 or NVM/storage 1208) having instructions 1214 and one or more processors 1202 in combination with the one or more computer-readable media and configured to execute the instructions 1214 to implement modules to perform the actions described in this disclosure.

For one embodiment, the control module 1204 may include any suitable interface controllers to provide any suitable interface to at least one of the processor(s) 1202 and/or to any suitable device or component in communication with the control module 1204.

The control module 1204 may include a memory controller module to provide an interface to the memory 1206. The memory controller module may be a hardware module, a software module, and/or a firmware module.

Memory 1206 may be used, for example, to load and store data and/or instructions 1214 for apparatus 1200. For one embodiment, memory 1206 may comprise any suitable volatile memory, such as suitable DRAM. In some embodiments, the memory 1206 may comprise a double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, the control module 1204 may include one or more input/output controllers to provide an interface to the NVM/storage 1208 and the input/output device(s) 1210.

For example, NVM/storage 1208 may be used to store data and/or instructions 1214. NVM/storage 1208 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more hard disk drive(s) (HDD (s)), one or more Compact Disc (CD) drive(s), and/or one or more Digital Versatile Disc (DVD) drive (s)).

The NVM/storage 1208 may include storage resources as part of the device on which the apparatus 1200 is installed or it may be accessible by the device and may not necessarily be part of the device. For example, the NVM/storage 1208 may be accessed over a network via the input/output device(s) 1210.

Input/output device(s) 1210 may provide an interface for apparatus 1200 to communicate with any other suitable device, input/output devices 1210 may include communication components, audio components, sensor components, and the like. The network interface 1212 may provide an interface for the device 1200 to communicate over one or more networks, and the device 1200 may wirelessly communicate with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols, such as access to a wireless network based on a communication standard, such as WiFi, 2G, 3G, 4G, 5G, etc., or a combination thereof.

For one embodiment, at least one of the processor(s) 1202 may be packaged together with logic for one or more controller(s) (e.g., memory controller module) of the control module 1204. For one embodiment, at least one of the processor(s) 1202 may be packaged together with logic for one or more controllers of the control module 1204 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1202 may be integrated on the same die with logic for one or more controller(s) of the control module 1204. For one embodiment, at least one of the processor(s) 1202 may be integrated on the same die with logic of one or more controllers of the control module 1204 to form a system on a chip (SoC).

In various embodiments, the apparatus 1200 may be, but is not limited to being: a server, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.), among other terminal devices. In various embodiments, the apparatus 1200 may have more or fewer components and/or different architectures. For example, in some embodiments, device 1200 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

The detection device can adopt a main control chip as a processor or a control module, sensor data, position information and the like are stored in a memory or an NVM/storage device, a sensor group can be used as an input/output device, and a communication interface can comprise a network interface.

An embodiment of the present application further provides an electronic device, including: a processor; and a memory having executable code stored thereon that, when executed, causes the processor to perform a method as described in one or more of the embodiments of the application.

Embodiments of the present application also provide one or more machine-readable media having executable code stored thereon that, when executed, cause a processor to perform a method as described in one or more of the embodiments of the present application.

For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.

The embodiments in the present specification are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.

Embodiments of the present application are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing terminal to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing terminal to cause a series of operational steps to be performed on the computer or other programmable terminal to produce a computer implemented process such that the instructions which execute on the computer or other programmable terminal provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

While preferred embodiments of the present application have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including the preferred embodiment and all such alterations and modifications as fall within the true scope of the embodiments of the application.

Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or terminal that comprises the element.

The data pushing method, the data pushing device, the electronic device and the storage medium provided by the present application are introduced in detail, and specific examples are applied to explain the principles and embodiments of the present application, and the descriptions of the above embodiments are only used to help understand the method and the core ideas of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. A data pushing method is characterized in that the method comprises the following steps:

acquiring browsing behavior information of a user in a page;

monitoring the browsing intention of the user according to the browsing behavior information;

under the condition that the browsing intention is determined to be the target browsing intention, determining interest information of the user on a display object in the page according to the browsing behavior information;

and updating the display object in the page according to the interest information.

2. The method according to claim 1, wherein the monitoring of the browsing intention of the user according to the browsing behavior information comprises at least one of the following steps:

monitoring the display quantity and the viewed quantity of the display objects according to the browsing behavior information to determine the browsing intention of the user;

and monitoring the display quantity and the viewed quantity of the display objects in a preset time period according to the browsing behavior information so as to determine the browsing intention.

3. The method of claim 1, wherein the browsing behavior information comprises at least one of the following data for determining a user's browsing intent: browsing speed data, browsing direction data, browsing depth data and browsing distance data.

4. The method according to claim 1, wherein the determining the user's interest information in the object displayed in the page according to the browsing behavior information comprises:

acquiring preference data of the user in a historical period from a server, wherein the preference data is used for determining the interest degree of the user in target object information of an object displayed in a page;

and determining the interest information of the display object according to the browsing behavior information and the preference data.

5. The method of claim 1, wherein the browsing behavior information comprises at least one of the following data for determining interest information of a presentation object: the display method comprises the steps of displaying the display duration of an object, displaying the display area of the object, displaying the display position of the object, viewing instructions for the object, deep viewing instructions for the object and viewing duration data of the object.

6. The method according to claim 1, wherein the determining the user's interest information in the object displayed in the page according to the browsing behavior information comprises:

and inputting the browsing behavior information into an intention recognizer for analysis so as to determine interest information of the display object in the page.

7. The method of claim 1, further comprising: the updating of the display object in the page according to the interest information includes:

sending the interest information to a server, and determining a corresponding recommendation card by the server according to the interest information;

receiving a recommendation card issued by the server;

and updating the display object in the page according to the operation instruction on the recommendation card.

8. The method of claim 7, wherein sending the interest information to a server comprises:

recording object information of a display object, wherein the object information comprises at least one of object type information and object price information, and the object information is used for determining recommended content in a recommendation card;

and sending the object information and the interest information to a server.

9. A data pushing method, comprising:

receiving interest information of a display object in a page;

determining recommendation information corresponding to the display object based on the interest information;

determining feedback information according to the recommendation information;

and updating the display object in the page according to the feedback information.

10. The method according to claim 9, wherein the determining recommendation information corresponding to the display object based on the interest information includes:

receiving object information of a display object, wherein the object information comprises at least one of object type information and object price information;

and determining corresponding recommendation information based on the object information and the interest information.

11. The method of claim 10, wherein determining corresponding recommendation information based on the object information and the interest information comprises:

determining a target interest object from object information based on the interest information;

determining related interest objects related to the user;

and determining corresponding recommendation information according to the target interest object and the related interest object.

12. The method of claim 9, further comprising:

receiving a preference acquisition request, and issuing corresponding preference data, wherein the preference data is used for determining the interest degree of a user in target object information of a display object in a page.

13. A data pushing method, comprising:

displaying a display card of a display object in a page;

acquiring browsing behavior information of a user in the page;

under the condition that the browsing intention is determined to be the target browsing intention, determining interest information of the user on the display object according to the browsing behavior information;

and acquiring a display card of a target display object according to the interest information, and displaying the display card of the target display object in the page.

14. A data pushing apparatus, comprising:

the behavior information acquisition module is used for acquiring browsing behavior information of a user in a page;

the browsing intention monitoring module is used for monitoring the browsing intention of the user according to the browsing behavior information;

the interest information acquisition module is used for determining interest information of the user on a display object in the page according to the browsing behavior information under the condition that the browsing intention is determined as a target browsing intention;

and the display object updating module is used for updating the display object in the page according to the interest information.

15. A data pushing apparatus, comprising:

the interest information receiving module is used for receiving interest information of a display object in a page;

the recommendation information determining module is used for determining recommendation information corresponding to the display object based on the interest information;

the feedback information receiving module is used for determining feedback information according to the recommendation information;

and the display object output module is used for updating the display object in the page according to the feedback information.

16. A data pushing apparatus, comprising:

the display processing module is used for displaying a display card of a display object in a page;

the behavior information determining module is used for acquiring browsing behavior information of the user in the page;

the browsing intention determining module is used for monitoring the browsing intention of the user according to the browsing behavior information;

the interest information determining module is used for determining interest information of the user on the display object according to the browsing behavior information under the condition that the browsing intention is determined to be the target browsing intention;

and the display card updating module is used for acquiring a display card of a target display object according to the interest information and displaying the display card of the target display object in the page.

17. An electronic device, comprising: a processor; and

memory having stored thereon executable code which, when executed, causes the processor to perform the method of one or more of claims 1-8, 13.

18. One or more machine-readable media having executable code stored thereon that, when executed, causes a processor to perform the method of one or more of claims 1-8, 13.

19. An electronic device, comprising: a processor; and

memory having stored thereon executable code which, when executed, causes the processor to perform the method of one or more of claims 9-12.

20. One or more machine-readable media having executable code stored thereon that, when executed, causes a processor to perform the method of one or more of claims 9-12.