KR101735019B1 - Apparatus of providing feed contents, and computer readable recoding medium and for executing the method - Google Patents

Abstract

The present invention relates to an apparatus, method and computer readable medium for providing feed content. According to an embodiment, disclosed is the feed content providing apparatus which includes: a communication interface for receiving log data comprising a behavior pattern of a user or transaction history in a shopping application through the shopping application installed in a user terminal; a data extracting unit for analyzing the log data and extracting the users interest and the users surrounding person; a data collection unit for extracting one or more contents of interest from the collected one or more contents, after collecting the one or more contents included in the interest and the one or more contents created by the surrounding person, and considering the format of each content, the creation time of each content, and the preference of each content; and a content providing unit for converting the one or more interested contents into one feed content, and providing the feed content to the user terminal.

Description

[0001] APPARATUS OF PROVIDING FEED CONTENTS AND COMPUTER READABLE RECORDING MEDIUM AND FOR EXECUTING THE METHOD [0002]

Field of the Invention [0002] The present invention relates to an apparatus, a method and a computer-readable medium for providing feed contents, and more particularly to a system and method for collecting one or more contents of an object or a user associated with each user's behavior pattern or transaction information, And more particularly, to a feed content providing apparatus, a method, and a computer readable recording medium for generating a feed content composed of a plurality of feed contents.

With the development of the Internet, the e-commerce market has been formed, and online shopping has been increasing rapidly. It is a big advantage of online shopping that you can buy desired goods with few clicks and deliver the products to the desired place without going directly to the store.

In such online shopping, a user accesses an e-commerce server to purchase a desired commodity, searches through a process, and designates a desired commodity.

Korean Patent Publication No. 2007-0005957

In one embodiment of the present invention, the behavior of each user is analyzed from the contents collected through the shopping server to collect one or more contents to be provided to each user, and the contents of the feed A method, and a computer-readable recording medium.

In addition, embodiments of the present invention are not limited to collecting contents generated by a user having a predetermined relationship with a user, such as a general social network, but may be related to a user having a predetermined relationship with a user through an action of the user, Provided are a device, a method, and a computer-readable recording medium for collecting and providing contents.

In addition, embodiments of the present invention more specifically analyze behavior (clicks, user's gaze, user's events, etc.) in the shopping application among the actions collected through the user terminal, A method and a computer readable recording medium for collecting contents included in an object and providing the contents as feed contents.

The apparatus for providing feed contents according to embodiments of the present invention includes a communication interface for receiving log data including a behavior pattern of a user or transaction details in the shopping application through a shopping application installed in the user terminal; A data extracting unit for analyzing the log data to extract a user's interest and a user's perimeter; The method includes collecting one or more contents included in the object of interest and one or more contents created by the nearby person or included in an object of interest of a neighbor and determining a content type of the object, A data collection unit for extracting one or more contents of interest from the collected contents; And converting the at least one interested content into one feed content and providing the feed content to the user terminal.

Wherein the data collection unit collects content generated by a user other than the creator of the interested object from among one or more contents included in the interested object and selects one of the one or more contents generated by the surrounding person It is possible to collect content generated by users other than the surrounding people.

Wherein the content providing unit determines whether the total size of the at least one content of interest exceeds a predetermined first size or whether the size of the content included in each content of interest exceeds a preset threshold size, If all of them are satisfied, it is possible to delete some of the interested contents or edit the respective interested contents, and then generate the feed contents.

If the number of the at least one content of interest exceeds a predetermined threshold value or the feed content exceeds a preset first size, the content providing unit causes the generation time of the content included in the feed content to be updated To remove the content from the user terminal, and to provide the removed feed content to the user terminal.

If the number of the at least one content of interest exceeds a predetermined threshold value or the content of the feed exceeds a preset size, the content providing unit may allow the content of the content, which has the preference of the content included in the feed content, And to provide the removed feed content to the user terminal.

The data extracting unit generates an array in which the log data is arranged in chronological order of the location of each user terminal and the state of the user in the shopping application, analyzes the arrangement, and stores information satisfying a predetermined condition And extracts an object of interest or a person from the information.

The object of interest may be obtained through at least one of a search history entered by each user, a web page displayed by each user.

The perimeter may include a user having a predetermined relationship with each user, a seller or a buyer of a product purchased by each user, a seller or a buyer of a product included in the preference list by each user, Users. ≪ RTI ID = 0.0 >

Wherein the data collection unit collects one or more contents including information for evaluating the object of interest among the contents included in the object of interest, information for evaluating goods or services by the peripheral, One or more contents of interest may be extracted from the collected contents in consideration of the format of the contents, the generation time and the preference.

A method of providing a feed content according to embodiments of the present invention includes receiving log data including a behavior pattern of a user or a transaction history in the shopping application through a shopping application installed in a user terminal by a feed content providing apparatus ; Analyzing the log data to extract a user's interest and a user's perimeter; The method includes collecting one or more contents included in the object of interest and one or more contents created by the nearby person or included in an object of interest of a neighbor and determining a content type of the object, Extracting one or more contents of interest from the collected contents; Converting the one or more interesting contents into one feed content, and providing the feed content to the user terminal.

A computer program according to an embodiment of the present invention may be stored in a medium using a computer to execute any one of the methods of providing feed contents according to an embodiment of the present invention.

In addition to this, another method for implementing the present invention, another system, and a computer-readable recording medium for recording a computer program for executing the method are further provided.

Other aspects, features, and advantages other than those described above will become apparent from the following drawings, claims, and the detailed description of the invention.

The apparatus, method, and computer readable medium of the present invention analyze the behavior of each user among contents collected through a shopping server, collect one or more contents to be provided to each user, And may provide feed content that includes.

Further, the apparatus, method, and computer-readable recording medium of the present invention do not collect and provide contents generated by a user having a predetermined relationship with a user, such as a general social network, , Or may collect and provide contents related to the object that it has.

Also, the apparatus, method, and computer-readable recording medium of the present invention more specifically analyze actions (clicks, user's gaze, user's events, etc.) in a shopping application among behaviors collected through a user terminal , It is possible to collect the contents included in the object having no user account existing in the shopping application and to provide it as the feed contents.

1 is a block diagram illustrating a feed content providing system and a feed content providing apparatus according to embodiments of the present invention.
2 to 4 are flowcharts of a method of providing feed contents according to embodiments of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. However, the present invention is not limited to the embodiments described below, but may be implemented in various forms.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .

In the following embodiments, the terms first, second, and the like are used for the purpose of distinguishing one element from another element, not the limitative meaning.

In the following examples, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise.

In the following embodiments, terms such as inclusive or possessed mean that a feature or element described in the specification is present, and does not exclude the possibility that one or more other features or components are added in advance.

If certain embodiments are otherwise feasible, the particular process sequence may be performed differently from the sequence described. For example, two processes that are described in succession may be performed substantially concurrently, and may be performed in the reverse order of the order described.

In the following embodiments, the term "circuit" refers to any circuitry, circuitry, and / or circuitry, including, for example, hardwired circuitry, programmable circuitry, state machine circuitry, and / or firmware that stores instructions executed by a programmable circuit, either alone or in any combination . The application may be implemented as code or instructions that may be executed on a programmable circuit, such as a host processor or other programmable circuit. A module, as used in any of the embodiments herein, may be implemented as a circuit. The circuitry may be implemented as an integrated circuit, such as an integrated circuit chip.

In the following embodiments, when a component is referred to as "comprising ", it means that it can include other components as well, without excluding other components unless specifically stated otherwise. Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

1 is a view showing a content providing system 10 according to an embodiment of the present invention.

1, a content providing system 10 according to an embodiment of the present invention includes a feed content providing apparatus 100, a shopping server 200, a communication network 300, and user terminals 400, 401 and 402 can do.

The feed content providing apparatus 100 analyzes the behavior of each user among the contents collected through the shopping server 200, collects one or more contents to be provided to each user, and stores the contents of the feed including the one or more contents . The feed content providing apparatus 100 does not collect contents provided by a user having a predetermined relationship with a user, such as a general social network, but rather provides the user with a predetermined relationship with the user through the user's action, The related contents can be collectively provided. Also, among the actions collected through the user terminal, the feed contents providing apparatus 100 analyzes actions (clicks, user's gaze, user's events, etc.) in the shopping application more intensively, It is possible to collect the contents included in the object of interest and provide the contents as the contents of the feed.

For example, the feed content providing apparatus 100 may extract keywords of information that is frequently clicked, frequently searched, or frequently confirmed by the user, and may set the keyword as a target of interest. In particular, the feed content providing apparatus 100 may set a product or a product page purchased by a user or set as a preference list as a target of interest. The feed content providing apparatus 100 can set a sales page corresponding to a blouse of interest of a user as a target of interest, and can set a seller of a product recently purchased by a user or a buyer of a purchased product as a surrounding person. The feed content providing apparatus 100 may set not only a user's purchase item but also a user who has purchased a product recently purchased and canceled / returned or exchanged for purchase, as a surrounding person. The feed content providing apparatus 100 may set a user who purchases a predetermined number or more of products equally as a perimeter among the purchase items of the user. The feed content providing apparatus 100 may also set a target for a product purchased by the nearby person or a product sold by the surrounding person as an object of interest, in addition to the result of analyzing the behavior of the user.

The feed content providing apparatus 100 may manage one or more users having the same or similar behavior patterns by grouping them into one group. That is, interest information and peripherals related information obtained through a terminal of a first user included in one group can be applied to a second user included in the group.

The feed content providing apparatus 100 may provide content including evaluation information, a comment, a comment, a comment, and the like about a target of interest as feed content. The evaluation information is information including satisfaction, quality evaluation, and the like for an object of interest, and is generally information generated by a user in an electronic commerce site. At this time, the evaluation information may include a text in which the overall satisfaction and the corresponding star point and details are recorded, an image or a moving image used or used. Accordingly, the feed contents providing apparatus 100 can directly provide the user terminal 400 with a comment or a comment on the desired product or service without having to search for a comment, a comment, or the like.

Here, the object of interest may be obtained through a search word input by the user, a web page displayed through the terminal, or the like. The peripherals include at least one of a user having a predetermined relationship with the user, a user related to the user's interest, and a user having the same or similar interest as the general social network service. A user associated with a user's interest may be a seller or a buyer of interest.

The shopping server 200 can provide a general electronic commerce service. The shopping server 200 generates a sales page including sales information generated by the first user, and makes a purchase action through the generated sales page. The shopping server 200 can update the sales page so that it can further include the late, comment, evaluation, and star point information generated by other users in addition to the sales information generated by the first user.

The communication network 300 connects the plurality of user terminals 400 with the feed content providing apparatus 100 and / or the shopping server 200. That is, the communication network 300 refers to a communication network that provides a connection path so that the user terminals 400 can connect to the feed content providing apparatus 100 and / or the shopping server 200 and then transmit / receive data. The communication network 300 may be a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, But the scope of the present invention is not limited thereto.

The user can access the feed content providing apparatus 100 and / or the shopping server 200 through the user terminals 400, 401, and 402. The user terminal 400 can download an application for providing the feed content provided by the feed content providing apparatus 100. [ The user terminal 400 can download a shopping application for a shopping service provided by the shopping server 200. [ In addition, the user terminal 400 may transmit utilization information of one or more other applications loaded to the feed content providing apparatus 100 and / or the shopping server 200. [

A plurality of user terminals 400 means a communication terminal that can use a web service in a wired / wireless communication environment. Here, the user terminal 400 may be the user's personal computer 401 or the user's portable terminal 202. Although the portable terminal 402 is illustrated as a smartphone in FIG. 1, the concept of the present invention is not limited thereto, and a terminal equipped with an application capable of web browsing as described above can be borrowed without limitation.

In more detail, the user terminal 400 may be a computer (e.g., a desktop, a laptop, a tablet, etc.), a media computing platform (e.g., a cable, a satellite set top box, a digital video recorder), a handheld computing device E. G., A PDA, an email client, etc.), any form of cellular telephone, or any other type of computing or communication platform, but the invention is not so limited.

Meanwhile, the communication network 300 connects the plurality of user terminals 200 and the shopping service providing server 100. That is, the communication network 300 refers to a communication network that provides a connection path so that the user terminals 200 can access the shopping service providing server 100 and then send and receive data. The communication network 300 may be a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, But the scope of the present invention is not limited thereto.

Next, the feed content providing apparatus 100 will be described in more detail.

Referring to FIG. 1, a feed content providing apparatus 100 according to an embodiment of the present invention may include a communication interface 110, a processor 120, and a storage medium 130. The storage medium 130 may include a data extracting unit 131, a data collecting unit 132, and a content providing unit 133.

The communication interface 110 may receive log data including a user's behavior pattern and transaction history from one or more user terminals 400 on which the shopping application is installed. Here, the log data is data collected by one or more applications or operating systems (OS) mounted on a plurality of registered user terminals. The log data includes a current use menu, an inputted search word, a clicked news page, An image or text mainly confirmed by the user among the clicked blog page and the main page, payment made by the user, payment cancellation, purchase, and a preference list can be collected as log data. Also, the log data may include a sensing value obtained through a GPS module, a sensor, etc. included in the user terminal. That is, the log data may include the location of the user terminal. Here, the behavior pattern is information related to the behavior of the user, and can be referred to as simple information obtained through the user terminal that the user always has. For example, the behavior pattern is acquired through a user terminal, and may include information obtained by dividing information on the location of the user terminal, the current use menu, etc., by time or by location. Transaction history refers to the details related to the purchase of a product such as purchase, cancellation, return, exchange, etc. by the user.

The communication interface 110 may be a device including hardware and software necessary to transmit and receive a signal such as a control signal or a data signal through a wired or wireless connection with another network device.

The processor 120 typically controls the overall operation of the shopping service providing server 100. For example, the processor 120 may include not only the control software installed on the storage medium 130 but also the user management section 131, the group management section 132, the shopping list management section 133, the relationship request processing section 134, 135).

The processor 120 may be, for example, a data processing device embedded in hardware having circuitry physically structured to perform the functions represented by code or instructions contained within the program. As an example of the data processing apparatus built in hardware, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application-specific integrated circuit (ASIC) circuit, and a field programmable gate array (FPGA), but the scope of the present invention is not limited thereto.

The storage medium 130 refers to a storage device included in the shopping service providing server 100 or electrically connected to the shopping service providing server 100. The storage medium 130 may store a plurality of modules for operation of the shopping service providing server 100. The storage medium 130 enables applications of various functions (game application, web browser, messenger application, shopping application, social network service application, etc.) mounted on the shopping service providing server 100 to be driven.

The storage medium 130 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory) (Random Access Memory) SRAM (Static Random Access Memory), ROM (Read Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory) A disk, and / or an optical disk. Also, the information processing apparatus 200 may operate a web storage or a cloud server that performs a storage function of the storage medium 130 on the Internet.

The data extracting unit 131 may analyze log data to extract the user's interest and the user's peripherals.

The data extracting unit 131 can extract the purchased commodities included in the transaction details included in the log data as interested objects. Here, the object of interest is an object having no user account. For example, interest may be sales information, news articles, search terms, etc., registered for sale. If the input time points of the first search word are plural among the one or more search words included in the log data and the interval between the input points of the first search word is within a predetermined period, May be extracted as an object of interest. If the first news page, which is included in the log data and is clicked by the user and has a plurality of clicked times, is for the first event, the data extracting unit 131 extracts the first event as an object of interest Can be extracted. If the second news page, which is included in the log data and is clicked by the user and has a plurality of clicks, is the news list, the data extracting unit 131 extracts the category related to the news list, The second event related to the news in which the user's gaze is in the news list can be extracted as a target of interest. The news on which the user's gaze is staying can be detected by a camera mounted on the user terminal. That is, the user's eyes can be detected by the camera mounted on the user terminal, and the events displayed at the positions corresponding to the user's eyes can be extracted. This means that the event displayed at the position corresponding to the user's gaze can be continuously changed by the event input by the user.

If the user does not have a transaction history, the data extracting unit 131 may analyze log data collected for each location to extract the user's residence, company, school, or the like. The data extracting unit 131 extracts and analyzes the position included in the log data and extracts the user's main life position and the action radius. The data extracting unit 131 may extract the perimeter of the user in consideration of the user's main life position and the action radius. In other words, the data extracting unit 131 may extract a user having the same main living position and the same action radius as the user as a surrounding person. In particular, the user extracts the user having the same main life position and the same action radius as the user as the user, without taking the time into consideration, but the data extracting unit 131 extracts the user having the same weather, activity, You may. That is, for a user who does not have a transaction history, the feed content providing apparatus 100 can generate the feed content using the interested object or the neighboring person acquired through another user having an action similar to the user. This allows you to provide feed content to users who rarely do online shopping - that is, users who are difficult to collect data online.

The data extracting unit 131 may analyze the log data and extract the surrounding persons of the user. Here, unlike the object of interest, the surrounding person may be a user who has a user account and establishes a predetermined relationship with the user, but may be determined through log data of each user. For example, the data extracting unit 131 may extract the purchased goods included in the log data, and set the seller of the purchased goods as a neighbor. Also, the data extracting unit 131 may set one or more users, who are included in the log data, among the products included in the preference list to purchase goods not yet purchased by the user, as surrounding persons. By setting one or more users who have purchased goods not yet purchased as peripherals, the feed contents providing apparatus 100 according to the embodiments of the present invention collects contents for items that have been included in the preference list but have not yet been purchased And can stimulate a user's desire to purchase.

 Also, the data extracting unit 131 may set one or more users included in the log data, which are included in the log data, to have purchased the canceled goods as the surrounding persons. By setting one or more users who have purchased the canceled goods as the surrounding persons, the apparatus 100 for providing feed contents according to the embodiments of the present invention collects the contents of the canceled goods, You can encourage them to buy again.

The data collecting unit 132 may collect one or more contents included in the object of interest and one or more contents generated by the object or included in the object of interest of a neighbor. The data collecting unit 132 collects contents included in the feed contents provided to each user, and extracts interest contents to be added to the feed contents from the contents.

The data collection unit 132 may collect one or more contents included in the interest of each user. At this time, the data collecting unit 132 may extract only interested contents satisfying preset conditions from the collected data to provide personalized contents. The data collecting unit 132 may collect newly added contents after a predetermined point in time, from among one or more contents included in the interested objects of each user. For example, the data collector 132 may analyze the log data to extract a first point of time when the user has performed an action such as selection, click, or confirmation, and extract only interested contents added after the first point in time . The data collecting unit 132 may extract only interested contents of a predetermined format (image, moving picture, etc.) from among one or more contents included in a target of interest of each user. For example, the data collecting unit 132 may collect only text-formatted content for a user who prefers text, and may collect only image-formatted content for a user who prefers an image.

In particular, the data collecting unit 132 may extract the contents including the objects matching the age and gender of each user as interested contents with priority. Since the user can have a higher interest in the content having the same condition (sex, age, etc.) as the user, the data collecting unit 132 stores the content including the object matching the age and sex of each user as the content . The data collecting unit 132 can extract the contents of interest in consideration of the age and / or gender as well as a job, a living place, an active area, a place and a method of sending leisure time, etc., obtained through log data of each user . The data collecting unit 132 may extract, as interest contents, contents including an occupation, a living place, a mainly active area, a place and a method of sending leisure time, and a corresponding object or keyword.

The data collection unit 132 may collect one or more contents included in the interest of each user. The data collecting unit 132 may collect the content generated by the user other than the creator of the interested object among the one or more contents included in the interested objects of each user. The content generated by the constructor of interest is excluded because it may be an advertising opinion rather than an objective opinion about the subject of interest.

The data collection unit 132 may collect one or more contents generated by the peripherals of each user or included in the objects of interest of the persons nearby. The data collecting unit 132 may collect the content generated by the peripherals of each user. In order to provide personalized contents, the data collection unit 132 may extract one or more interesting contents satisfying a predetermined selection condition from the contents generated by the peripherals of each user. The selection condition is a condition set by a user or registered by a user. For example, the selection condition may be set to content generated after the second time point, content created in a predetermined time period, content generated during a predetermined activity, have.

The content provider 133 may generate the feed content including one or more interests of each user extracted by the data collector 132. Here, the feed content may be generated by merely merging the content of interest, but it is possible to change the configuration of each content of interest and to include each content of interest in a modified configuration.

The content providing unit 133 determines whether the total capacity of each interested content included in the one or more interested contents exceeds the predetermined total capacity or each capacity of the contents included in the respective contents of interest exceeds the predetermined critical capacity If it is determined as a result of the determination, it is possible to delete a part of each interest content, edit each interested content, and generate feed content to include the edited interest content.

When the number of the one or more interesting contents exceeds a preset threshold value or the feed content exceeds a predetermined size, the content providing unit 133 generates the content of interest in the feed content It is possible to remove the interested content that passes the predetermined second period from the current time and to provide the user with the feed content from which the interested content has been removed.

If the number of the one or more interested contents exceeds a preset threshold value or the feed content exceeds a predetermined size, the content providing unit 133 may set the preference of the interested content included in the feed content Level, and provide the user terminal with the feed content from which the content of interest has been removed.

In the present specification, the evaluation information refers to information including information for describing, expressing, or evaluating a purchased product out of the information input by the user. The evaluation information may include various types of contents such as an image, a moving picture, a text, an audio file, and the like. The evaluation information generally includes an image and text, and may additionally include information on a user who has generated the evaluation information. The evaluation information may be displayed as it is input by the user, but may be displayed by changing the configuration of the image or text, or changing the content of the image or text. Here, changing the configuration may include changing the color, font, size, and the like of the text, which is a formal item rather than changing the image itself, changing the size, resolution, and the like. In addition, changing the configuration may include changing the format of the content. That is, changing the configuration may include converting the video to an image, or converting the image to a video. Changing the content means deleting or modifying the meaningful part included in the content. For example, changing the contents may remove part of the text included in the evaluation information, blur part of the image included in the evaluation information, or replace part of the image with another image (a pre-stored icon, etc.) Can be said to do. For example, content containing an image requiring adult authentication can be prevented from being displayed by blurring, mosaic processing, or the like, taking into consideration the age of each user.

The feed content provided by the feed content providing apparatus 100 according to the embodiments of the present invention can be connected to a predetermined shopping site. It may be associated with a shopping site corresponding to the source of each interesting content of the feed content, but may also be associated with a shopping site of a user of each interested content of the feed content.

1, the structure of the shopping server 200 will be described. The shopping server 200 may include a communication interface 210, a processor 220, and a storage medium 230.

The communication interface 210 may be a device including hardware and software necessary to transmit and receive a signal such as a control signal or a data signal through a wired or wireless connection with another network device.

The processor 220 typically controls the overall operation of the shopping server 200. For example, the processor 220 may control not only the control software installed in the storage medium 230 but also the user management section 231, the deal information management section 232, and the processing section 233.

Processor 220 may be, for example, a data processing device embedded in hardware, having circuitry physically structured to perform the functions represented by code or instructions contained within the program. As an example of the data processing apparatus built in hardware, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application-specific integrated circuit (ASIC) circuit, and a field programmable gate array (FPGA), but the scope of the present invention is not limited thereto.

The storage medium 230 refers to a storage device included in the shopping server 200 or electrically connected to the shopping server 200. The storage medium 230 may store a plurality of modules for operation of the shopping server 200. The storage medium 230 enables various functional applications (game application, web browser, messenger application, shopping application, social network service application, etc.) mounted on the shopping server 200 to be driven.

The storage medium 230 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory) (Random Access Memory) SRAM (Static Random Access Memory), ROM (Read Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read-Only Memory) A disk, and / or an optical disk. Also, the shopping server 200 may operate a web storage or a cloud server that performs a storage function of the storage medium 230 on the internet.

The storage medium 230 may include a user management unit 231, a deal information management unit 232, and a processing unit 233.

The user management unit 231 manages information related to a user account. The user management unit 231 manages not only the ID and password set by the registered user but also the purchase history, preference list, cancellation history, return history, exchange details stored by the user for each user.

The deal information management unit 232 performs a function of storing and managing deal information, which is information registered for sale purpose. The deal information management unit 232 may further include not only the information registered by the producer of the deal information but also content such as a comment, a star rating, etc. registered by the buyer who purchased the goods of the deal information.

The processing unit 233 can provide various functions and user interfaces in accordance with the input of the user connected to the shopping server 200, and can control the processing accordingly. The processing unit 233 may correspond to the feed content generated through the feed content providing apparatus 100 and may control the sales page managed through the shopping server 200 to be provided.

In addition, the processing unit 233 may provide a sales page corresponding to the interested contents included in the feed content according to the connection input for the feed contents provided to each user terminal. Thus, each user can purchase the corresponding product through the provided feed contents. At this time, the processing unit 233 can control the purchase of goods by applying the quantity, option, etc. inputted by the creator of the interested contents. The processing unit 233 controls so that purchase of goods can be made with a minimum input by using already registered user information. For example, when the selection input for the content for the 'baby article' is received from the feed contents provided to the user terminal from the feed content providing apparatus 100, the shopping server 200 displays the sales corresponding to the 'baby article' Page to the user terminal.

2 to 6 are flowcharts of a method of providing feed contents according to embodiments of the present invention.

Referring to FIG. 2, a method of providing feed contents according to embodiments of the present invention includes receiving log data (S100), analyzing log data (S200), extracting an object of interest and an object of interest (S300) (S500) of extracting a content of interest from among the collected contents (S400), and generating a single feed content including the extracted interest contents (S600).

In step S100, the feed content providing apparatus 100 receives log data from a plurality of registered user terminals. Here, the log data is data collected by one or more applications or operating systems (OS) mounted on a plurality of registered user terminals. The log data includes a current use menu, an inputted search word, a clicked news page, An image or text mainly confirmed by the user among the clicked blog page and the main page, payment made by the user, payment cancellation, purchase, and a preference list can be collected as log data. Also, the log data may include a sensing value obtained through a GPS module, a sensor, etc. included in the user terminal. That is, the log data may include the location of the user terminal. Here, the behavior pattern is information related to the behavior of the user, and can be referred to as simple information obtained through the user terminal that the user always has. For example, the behavior pattern is acquired through a user terminal, and may include information obtained by dividing information on the location of the user terminal, the current use menu, etc., by time or by location. Transaction history refers to the details related to the purchase of a product such as purchase, cancellation, return, exchange, etc. by the user. In addition, the log data includes information acquired through the user terminal for a predetermined period of time. The log data once transmitted to the feed contents providing apparatus 100 is deleted in the user terminal in order to prevent duplicated transmission of the log data. In the case of receiving log data from a registered number of user terminals, the time point of transmission from the user terminal to the feed content providing apparatus 100 may be set differently for each user. Particularly, You can choose. In this case, in order to reduce the load of the feed contents providing apparatus 100, it is possible to set transmission time points separately for each group.

delete

In S200, the feed content providing apparatus 100 analyzes the log data. For example, the log data may include a code that identifies the location of the user terminal and the state within the shopping application by time. The feed content providing apparatus 100 can primarily analyze the log data of each user to generate an arrangement arranged in chronological order. The feed content providing apparatus 100 may secondarily analyze the arrangement of each user obtained through the log data, extract a behavior satisfying a predetermined condition, and extract a target of interest or a neighbor from the behavior S300). Here, the condition is statistically set as a condition used for analyzing a user's unconscious behavior, and may be changed periodically. For example, the conditions may include: i) an action that is greater than or equal to a predetermined first time, ii) an action that is greater than or equal to a predetermined number of times, iii) At least one.

Here, the objects of interest can be set in various formats, such as addresses of web pages, keywords frequently input by users, and the like. When the address of the web page becomes inactive, it is difficult to confirm the information provided through the web page. Therefore, the interested object may include the content itself included in the web page rather than the address of the web page itself. For example, the feed content providing apparatus 100 may extract keywords of information that is frequently clicked, frequently searched, or frequently confirmed by the user, and may set the keyword as a target of interest. In particular, the feed content providing apparatus 100 may target a product purchased by a user or set as a preference list. The feed content providing apparatus 100 can set a sales page corresponding to a blouse of interest of a user as a target of interest, and can set a seller, another buyer, etc. of a recently purchased product as a neighbor. The user may have purchased recently, canceled the purchase, or set the exchanged user as a neighbor. It is possible to set a user who purchased a predetermined number or more of the products together as a nearby person out of the purchased items of the user. In addition to the result of analyzing the behavior of the user, it may be possible to set a product purchased by the surrounding person or a product sold by the surrounding person as an object of interest.

In S400, the feed content providing apparatus 100 collects one or more contents included in the interested object and one or more contents generated by the surrounding persons or included in the interested persons of the surrounding persons.

In S500, the feed content providing apparatus 100 may extract interest contents satisfying a predetermined condition among the collected contents. For example, when the first content is in a predetermined format, the first content is generated after a predetermined first point in time, and the preference of the first content is equal to or higher than a preset level , The first content can be extracted as the content of interest. Here, the predetermined format refers to a format which is likely to cause a user's interest, and includes an image or a moving image including visual data rather than text. Here, the predetermined first point-in-time may be set as a generation point of interest including the first content, or may be set as a point of time when the point of interest is confirmed by the user terminal. The predetermined level is set based on the rating information given by the user, and is set in consideration of both the preference score and the narrowing score. Since the presence of the narrowing score is evidence of interest by the users, it is calculated that the preference exists even if only the narrowing score exists. To calculate the preference, a general method such as average, weighted average, etc. is used.

In S600, the feed content providing apparatus 100 converts the extracted one or more interested contents into the corresponding user's feed contents.

The feed content creation step S600 may include a step S610, S620, and S630 of selecting the content of interest, and a step S611 of editing the feed content, instead of including the content of interest as it is. This allows other feed contents to be provided according to the connection time even if the same user is used, and the feed contents can be changed without changing the user's interest or the surrounding persons.

Referring to FIG. 3, the feed content creation step S600 may remove all or some of the content of interest, taking into account the total size of the feed content or the size of each content of interest included in the feed content.

In step S610, the feed content providing apparatus 100 determines whether or not the total size of the extracted interest contents exceeds a predetermined first size. As a result of the determination, in step S611, If the size exceeds a preset first size, some of the content of interest is removed in order to prevent the downloading and display time of the feed content from being lengthened. In step S611, the feed content providing apparatus 100 extracts a first interest content having a predetermined second size or greater from among the interested content, removes a part of the first interest content, or changes the format, The size of the first content of interest can be reduced. In order to simply reduce the size of the content of interest, a part of a plurality of contents constituting the content of interest may be removed, but the resolution of the included image or moving image may be lowered.

Referring to FIG. 4, the step of generating a feed content (S600) may remove all or a part of the content of interest in consideration of the total size of the feed content or the quantity of the content of interest included in the feed content.

In step S620, the feed content providing apparatus 100 may determine whether the generated feed content exceeds a first size or whether the number of interested contents included in the feed content exceeds a predetermined critical quantity.

If it is determined in step S621 that the generated feed content exceeds the first size or the number of the interested content included in the feed content exceeds a predetermined threshold value, the feed content providing apparatus 100 transmits the feed And removes the content that exceeds a predetermined period of time from the current time point of generation of the interested content included in the content. If the generation time of the content is somewhat old, the content may not be matched with the latest trend, and is removed from the feed content.

Alternatively, if it is determined that the generated feed content exceeds the first size or the number of interested contents included in the feed content exceeds a predetermined threshold value, the feed content providing apparatus 100 may determine, And removes content whose preference of interest contents included in the feed content is lower than a predetermined level. Also in this case, since the content may not match the latest trend, the preference of the content is lower than a predetermined level, so that the content is not provided to the user.

The embodiments of the present invention described above can be embodied in the form of a computer program that can be executed on various components on a computer, and the computer program can be recorded on a computer-readable medium. At this time, the medium may be a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical recording medium such as CD-ROM and DVD, a magneto-optical medium such as a floptical disk, , A RAM, a flash memory, and the like, which are specifically configured to store and execute program instructions.

Meanwhile, the computer program may be specifically designed and configured for the present invention or may be known and used by those skilled in the computer software field. Examples of computer programs may include machine language code such as those produced by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like.

The specific acts described in the present invention are, by way of example, not intended to limit the scope of the invention in any way. For brevity of description, descriptions of conventional electronic configurations, control systems, software, and other functional aspects of such systems may be omitted. Also, the connections or connecting members of the lines between the components shown in the figures are illustrative of functional connections and / or physical or circuit connections, which may be replaced or additionally provided by a variety of functional connections, physical Connection, or circuit connections. Also, unless explicitly mentioned, such as "essential "," importantly ", etc., it may not be a necessary component for application of the present invention.

The use of the terms "above" and similar indication words in the specification of the present invention (particularly in the claims) may refer to both singular and plural. In addition, in the present invention, when a range is described, it includes the invention to which the individual values belonging to the above range are applied (unless there is contradiction thereto), and each individual value constituting the above range is described in the detailed description of the invention The same. Finally, the steps may be performed in any suitable order, unless explicitly stated or contrary to the description of the steps constituting the method according to the invention. The present invention is not necessarily limited to the order of description of the above steps. The use of all examples or exemplary language (e.g., etc.) in this invention is for the purpose of describing the present invention only in detail and is not to be limited by the scope of the claims, It is not. It will also be appreciated by those skilled in the art that various modifications, combinations, and alterations may be made depending on design criteria and factors within the scope of the appended claims or equivalents thereof.

100: Feed content providing apparatus
200: Shopping server
300: Network
400, 401, 402: user terminal

Claims (11)

A communication interface for receiving log data including a behavior pattern of a user or a transaction history in the shopping application through a shopping application installed in the user terminal;
Extracts and analyzes at least one of a purchased product, a news article, and a search word included in the transaction details included in the log data as an object of interest of the user, extracts and analyzes a position included in the log data, A data extracting unit for extracting a living location and a behavior radius, and extracting a periphery of the user in consideration of the main living position and the behavior radius of the user;
The method includes collecting one or more contents included in the object of interest and one or more contents created by the nearby person or included in an object of interest of a neighbor and determining a content type of the object, A data collection unit for extracting one or more contents of interest from the collected contents;
And a content providing unit for converting the one or more interested contents into one feed content and providing the feed content to the user terminal.
The method according to claim 1,
The data collecting unit
Wherein the information processing apparatus collects content generated by a user other than the creator of the object of interest from among one or more contents included in the object of interest,
Wherein the content generation unit collects content generated by a user other than the surrounding people from among one or more contents created by the surrounding person or included in a target of interest of the surrounding person. The method according to claim 1,
The content provider
Determining whether the total size of the one or more contents of interest exceeds a predetermined first size or whether each size of the contents included in each of the contents of interest exceeds a threshold size for each predetermined type; , Deletes a part of each interest content, or edits each interest content, and then generates a feed content.
The method according to claim 1,
When the number of the at least one content of interest exceeds a predetermined threshold quantity or the feed content exceeds a predetermined first size,
The content provider
Wherein the content generation unit removes content from the feed content that exceeds a threshold period from a current generation time of the content included in the feed content and provides the removed feed content to the user terminal. The method according to claim 1,
If the number of the one or more contents of interest exceeds a predetermined threshold quantity, or if the contents of the feed exceeds a preset size,
The content provider
And removing the content of the feed content whose preference of the content included in the feed content is lower than a preset level, and providing the removed feed content to the user terminal. The method according to claim 1,
The data extracting unit
Generating an array in which the log data is arranged in chronological order of the location of each user terminal and the state of the state in the shopping application, analyzing the arrangement, extracting information satisfying a predetermined condition, And extracts a target of interest or a person from the information. The method according to claim 1,
The object of interest
A search history input by each user, and a web page displayed by each user. The method according to claim 1,
The perimeter
A user who has a predetermined relationship with each user, a seller or a buyer of goods purchased by each user, a seller or a buyer of goods included in the preference list by each user, at least one of users having the same or similar interest objects Wherein the feed content providing apparatus comprises: The method according to claim 1,
The data collecting unit
The information processing method according to claim 1, further comprising the steps of: collecting one or more contents including information for evaluating the object of interest among the contents included in the object of interest; information for evaluating goods or services by the peripheral; And extracts one or more contents of interest from among the collected contents in consideration of generation time and preference. Receiving a log data including a behavior pattern of a user or a transaction history in the shopping application through a shopping application installed in the user terminal;
Extracts and analyzes at least one of a purchased product, a news article, and a search word included in the transaction details included in the log data as an object of interest of the user, extracts and analyzes a position included in the log data, Extracting a living location and a behavior radius, and extracting a periphery of the user in consideration of the main living position and the behavior radius of the user;
The method includes collecting one or more contents included in the object of interest and one or more contents created by the nearby person or included in an object of interest of a neighbor and determining a content type of the object, Extracting one or more contents of interest from the collected contents;
Converting the one or more interests content into one feed content, and providing the feed content to the user terminal.
A computer-readable recording medium on which a program for executing the method of claim 10 is recorded.

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