WO2024045473A1

WO2024045473A1 - Method for providing product search information and electronic device

Info

Publication number: WO2024045473A1
Application number: PCT/CN2023/071965
Authority: WO
Inventors: 陈威
Original assignee: 阿里巴巴（中国）有限公司
Priority date: 2022-08-30
Filing date: 2023-01-12
Publication date: 2024-03-07
Also published as: CN115481332A

Abstract

A method for providing product search information and an electronic device, which can improve interaction efficiency in a product search process. The method comprises: receiving a product search request initiated on the basis of a target image (S201); obtaining a product search result, the product search result comprising at least one target product meeting a display condition which is screened from a plurality of products meeting a search condition (S202); and displaying information of the at least one target product in a search result page, the information comprising an operation option for purchasing the target product, so as to complete a purchase operation on the target product on the basis of the search result page (S203).

Description

Method and electronic device for providing product search information

This application claims priority to the Chinese patent application filed with the China Patent Office on August 30, 2022, with the application number 202211049392.1 and the application name "Method and Electronic Device for Providing Product Search Information", the entire content of which is incorporated herein by reference. Applying.

Technical field

This application relates to the technical field of product search, and in particular to methods and electronic devices for providing product search information.

Background technique

In the product information service system, traditional product search services are based on keywords, that is, the user inputs product keywords as search conditions, and then the system provides a search result page that meets the search conditions. With the development of mobile terminal equipment and other technologies, some product information service systems also provide users with the function of image-based product search. Users can take photos of items of interest when they see them in real life, or search online When browsing a picture online, if you are interested in the items in the picture, you can save the picture locally. Then you can upload locally saved photos or pictures to the server. Of course, you can also take photos directly through the photo portal provided in the search control on the client page and upload them to the server, etc. After receiving the photo or picture, the server can identify and compare the subject in the picture to determine the product search results related to the subject in the photo and return them. Furthermore, users can find the products they need from the search results list, and then click on the specific product link from the search results list to go to the specific product details page to view the detailed information of the product, and can also make online purchases and other operations. .

The above image-based product search method provides users with convenience. However, how to further improve the user's interaction efficiency in the process of searching for products is a technical problem that needs to be solved by those skilled in the art.

Contents of the invention

This application provides a method and electronic device for providing product search information, which can improve the interaction efficiency in the product search process.

This application provides the following solutions:

A method of providing product search information, including:

Receive product search requests based on target images;

Obtaining product search results, the product search results include: at least one target product that meets the display conditions, filtered from multiple products that meet the search conditions;

Display the information of the at least one target product in the search results page, including operation options for purchasing the target product, so as to complete the purchase operation of the target product based on the search results page. do.

Wherein, the information of the at least one target product displayed in the search results page also includes: candidate attribute information associated with the target product, and operation options for selecting the candidate attribute information, so as to pass the During the process of executing the purchase operation for the target commodity on the search result page, the selection of candidate attribute information is completed through the search result page.

Wherein, the search results page includes a first tab display area, a product basic information display area, and an operation option display area;

Wherein, the first tab display area includes at least one tab corresponding to the at least one target product;

The basic product information display area is used to display the basic information associated with the target product corresponding to the selected tab;

The operation options display area is used to provide purchase operation options for the target product corresponding to the selected tab.

The basic product information display area is specifically used to display the main image and/or title associated with the target product corresponding to the selected tab.

Wherein, the operation option display area is also used to: display the candidate attribute information associated with the target product corresponding to the tab in the selected state, and provide operation options for selecting the candidate attributes, so that when purchasing, In the process of describing the target product, candidate attributes of the product are selected.

The copy content presented on the tab includes: price attribute information of the target product and corresponding store identification information.

Wherein, the at least one target product is selected based on the degree of matching between the multiple products and the target image, and whether the product and/or the corresponding store has a pre-added target tag; the target tag is used to Information that reflects the advantages of the said product and/or the corresponding store over other products of the same style and/or other stores that can provide other products of the same style;

The copy content presented on the tab includes: the target product and/or the target tag of the corresponding store.

Among them, the target tag includes: the ranking of the product in a certain ranking list, information about the price advantages of the product compared with the same product provided by other channels, or the corresponding store can provide Logistics services provided for the above goods.

Wherein, the target labels are of multiple categories;

The search results page also includes: a second tab display area, which includes tabs respectively corresponding to the target tags of the plurality of categories, for re-selecting the target tag based on the category selected by the user. Filter multiple products that meet the search conditions to determine at least one target product that meets the display conditions.

Wherein, the search results page also includes: operation options for viewing more search results;

The method also includes:

In response to the request initiated by the user through this operation option, the multiple products that meet the search conditions are displayed.

A method of providing product search information, including:

Search based on the target image to obtain information on multiple products that meet the search conditions;

Screen out at least one target product that meets the display conditions from the plurality of products;

Return the information of the at least one target product to the client, and the client is used to display the information of the target product in the search results page, including operation options for purchasing the target product, so as to based on the Complete the purchase operation of the target product on the search results page.

Among them, it also includes:

In advance, based on the relevant data of the products and/or stores, target tags are added to the products and/or stores that meet the evaluation criteria. The target tags are used to reflect the comparison of the products and/or corresponding stores with other products of the same style and/or Information on the advantages of other stores that can provide similar products;

The step of selecting at least one target product that meets the display conditions from the plurality of products includes:

Score the multiple products according to the degree of matching between the multiple products and the target image, and whether the products and/or corresponding stores carry the target tags, and determine the products that meet the display conditions based on the scoring results. At least one target product.

A device for providing product search information, including:

A request receiving unit, used to receive product search requests initiated based on the target image;

A search result acquisition unit is used to obtain product search results, where the product search results include: at least one target product that meets the display conditions, filtered from multiple products that meet the search conditions;

A search result display unit, configured to display information about the at least one target product in the search results page, including operation options for purchasing the target product, so as to complete the purchase of the target product based on the search result page. purchase operation.

A device for providing product search information, including:

The search unit is used to search based on the target image and obtain information on multiple products that meet the search conditions;

A screening unit, configured to select at least one target product that meets the display conditions from the plurality of products;

A return unit, configured to return the information of the at least one target product to the client, and the client is configured to display the information of the target product in the search results page, including an operation for purchasing the target product. option to complete the purchase of the target product based on the search results page.

A computer-readable storage medium on which a computer program is stored, which implements the steps of any of the foregoing methods when executed by a processor.

An electronic device including:

one or more processors; and

A memory associated with the one or more processors, the memory being used to store program instructions that, when read and executed by the one or more processors, perform any of the foregoing methods. A step of.

According to the specific embodiments provided in this application, this application discloses the following technical effects:

Through the embodiments of this application, after the user initiates a product search request based on the target image and obtains multiple products that meet the search conditions, at least one target product that meets the display conditions can be screened out from the multiple products, and then the search results are displayed. page, the information of the at least one target product may be displayed in the search results page, and operation options for purchasing the target product may also be provided. That is to say, through the embodiment of the present application, after the user initiates a product search request based on the target image, the user can view the filtered information of the target product in the search results page, and can directly perform a purchase operation in the search results page. Therefore, , which can improve the interaction efficiency in the product search process and help improve the browsing-transaction conversion rate.

In an optional implementation, the credit tags granted by the system can be added to the products and/or stores that meet the evaluation criteria in advance based on the relevant data of the products and/or stores, and the products can be screened from multiple products that meet the search conditions. This kind of credit tag can be used as a reference when displaying specific target products in the search results page. This kind of credit tag can also be displayed, so that users can know the reasons for the selection of specific target products, and can help users do things more efficiently. Out of choice.

In terms of page display, you can set up a basic product information display area and an operation option display area shared by multiple target products. In addition, you can select the target product through the first tab display area, and display a specific product basic information display area and operation options. The display area can display the basic information of the currently selected target product and the operation options for purchasing it, thereby improving the page display efficiency. For some products, specific candidate attribute information and operation options for selecting candidate attributes can also be provided in the operation options display area, so that users can also complete the selection of product candidate attributes directly through the search results page. Further improve the interaction efficiency during the search process. In addition, by displaying the prices of different target products, system credit labels, etc. on different tabs, comparisons between different target products can be made more convenient.

Of course, implementing any product of this application does not necessarily require achieving all the above-mentioned advantages at the same time.

Description of drawings

In order to more clearly explain the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly introduced below. Obviously, the drawings in the following description are only some of the drawings of the present application. Embodiments, for those of ordinary skill in the art, other drawings can also be obtained based on these drawings without exerting creative efforts.

Figure 1 is a schematic diagram of the system architecture provided by the embodiment of the present application;

Figure 2 is a flow chart of the first method provided by the embodiment of the present application;

Figures 3-1 and 3-2 are schematic diagrams of the interactive interface provided by the embodiment of the present application;

Figure 4 is a schematic diagram of the interface for more product information provided by the embodiment of the present application;

Figure 5 is a flow chart of the second method provided by the embodiment of the present application;

Figure 6 is a schematic diagram of the first device provided by the embodiment of the present application;

Figure 7 is a schematic diagram of the second device provided by the embodiment of the present application;

Figure 8 is a schematic diagram of an electronic device provided by an embodiment of the present application.

Detailed ways

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only some of the embodiments of the present application, rather than all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art fall within the scope of protection of this application.

As mentioned in the background technology section, in existing image-based product search solutions, after the user completes taking photos or uploading photos, the search results list page is first displayed, and multiple links to products that meet the search conditions are displayed on this page. Users can first make selections based on the search results list page, click on the products they are interested in to view the product details page, and then make purchasing decisions based on the information in the details page.

However, in the process of implementing the embodiments of the present application, the inventor of the present application discovered that an obvious difference between image-based product search and keyword-based product search is that using images as search conditions can describe search intentions. It is more vivid and concrete rather than abstractly expressing the search intention through words, so the search results will be more concentrated. For example, the object of a certain image is a bottle of wine. When the bottle is relatively complete and the trademark, pattern, etc. on the bottle are relatively clear, the user's search intention is usually to purchase the same type of wine. In addition, in the scenario of image-based search, the user usually already has a relatively detailed understanding of the object to be searched, and the purchase intention is usually relatively strong. If such a product exists in the search results, the user does not even need to check the specific item. With pictures and text details, you can make a purchasing decision.

Therefore, based on the above considerations, in the embodiment of the present application, in order to improve the product search efficiency, after the user initiates a search based on a certain image and obtains the search results, the search results can be automatically filtered first, and at least the products that meet the display conditions are selected. A target product (the quantity can usually be smaller, for example, it can be three, etc.). Then, the target product can be displayed in the search results interface, and at the same time, operation options for purchasing the target product can also be provided directly in the search results page. In this way, users can directly complete the purchase of the target product based on the search results page, instead of selecting the product from the search results list and then jumping to the product details page to perform the purchase operation. Therefore, the product search process can be improved. interaction efficiency.

That is to say, although there may be multiple products that meet the search conditions, the information displayed to the user in the product search results interface can only be the information of some of the selected products, and the information can be directly displayed on the search results page. Candidate attribute information of this product and options such as "order now" are provided to users. In this way, if it includes products that meet the user's needs, you can place an order directly based on the search results page.

Among them, in order to realize automatic screening of product search results, in an optional implementation, it is possible to pre-select products and products that meet the evaluation criteria based on relevant data of the product and/or store (including basic attributes, historical transaction records, etc.) /Or the store adding system adds target tags, which can be used to reflect the advantages of specific products and/or corresponding stores over other products of the same type and/or other stores that can provide other products of the same type. For example, if a product provided by a certain channel has a relatively low price compared to the same product provided by other channels, you can add the "Same model at a lower price" tag. A store may be able to provide "local sales" for a certain product. "Same day delivery" service, you can add the "Same day delivery" label, etc. Among them, during specific implementation, the specific target label can be added by the system after verification based on some relevant data, that is, assuming that a merchant promises You can provide "next-day delivery" service for a certain product. At this time, the system can determine the merchant's fulfillment of the promise based on the historical logistics records of the product. If it is true, "next-day delivery" can be achieved in most cases. , you can add the "next day delivery" label, etc. In this way, the specific target label can be regarded as the system's endorsement of the product or store based on some objective data.

In short, this target tag can be used as an important basis for filtering product search results. In other words, in the image-based product search process, search results with high matching degrees may often correspond to the same product, but through different channels. For example, they may correspond to different merchants or different stores. Or, different promotions, etc. At this time, when the user makes a choice, he usually chooses the better one. In the embodiment of the present application, since the products and/or stores have been evaluated in advance and target tags are provided for the products and/or stores that meet the evaluation criteria, the user can be helped to automatically filter based on this information without Users need to go to the product details page or store details page to understand the relevant data before making their own judgment. Therefore, it helps users improve the interaction efficiency during the search process.

In addition, the specific automatically selected target product that meets the display conditions may not be one, but three or other quantities of products may be provided for the user to compare or select. In this embodiment of the present application, it is also necessary to provide a purchase operation option in the search results page. Therefore, in order to improve the page display efficiency, in a preferred embodiment, the structure of the specific search results page can also be designed. For example, in one method, there can be a product basic information display area and an operation option display area, and it can also include a tab area. Multiple target products can share the above product basic information display area and operation option display area. Through this tab Region to switch between target products. Among them, since some products may have multiple candidate attributes, including specifications, models, sizes, etc., in an optional manner, the above operation option display area can also be used to display the currently selected target product association. Candidate attribute information, as well as operation options for selecting the candidate attributes, so that in the process of purchasing the target product, the user can directly select the candidate attributes of the product in the search results page.

From the perspective of system architecture, referring to Figure 1, embodiments of the present application may involve the client and server of the product information service system, where the client may be a client oriented to consumer users, and specifically may be in the form of a Web page, H5 It exists in the form of page or mobile application presentation (App). The client is mainly used to provide an entrance for initiating image searches through relevant pages. Afterwards, users can determine the target image and initiate a specific search by taking photos or uploading local photos. After receiving the search request, the server can search for multiple products that meet the search conditions from the product information database, and then filter the multiple products. When filtering, in a preferred way, the target tags added to the products/stores in advance can be used as a reference. Such target tags can be used to reflect the relative performance of specific products and/or corresponding stores relative to other products of the same type and/or available Provide information on the advantages of other stores selling the same product. Then, the filtered target products can be returned to the client, and the client can display the target products and corresponding purchase operation options in the search results page, so as to It is convenient for users to perform purchase operations based on this search results page.

The specific implementation solutions provided by the embodiments of this application are introduced in detail below.

Embodiment 1

First, Embodiment 1 of this application provides a method of providing product search information from the perspective of the above-mentioned client. See Figure 2. The method may include:

S201: Receive a product search request initiated based on the target image.

Specifically, an operation portal for initiating product searches based on images can be provided on the client homepage and other pages. After the user enters through this operation portal, the option of taking a photo or uploading a local image can be provided. The user can take a photo or upload a local image. method to initiate a specific product search request. For example, as shown in Figure 3-1, you can take a photo of a wine bottle, use the captured image as the target image to initiate a product search request, and so on.

S202: Obtain product search results, where the product search results include: at least one target product that meets the display conditions selected from multiple products that meet the search conditions.

After receiving the above product search request based on the target image, the client can obtain the search results. Specifically, you can request the search results from the server, or you can also read them through local cache. Among them, in the embodiment of the present application, the specific product search results are determined after obtaining multiple products that meet the search conditions based on the target image and then performing automatic screening.

Among them, when obtaining multiple products that meet the search conditions based on the target image, existing implementation methods can be used. For example, when the search results are obtained through the server, after receiving the search request, the server can search for multiple matching products from the product information database based on the target image. For example, the server can first perform the subject search from the target image. (that is, the foreground image in the image, for example, the target image obtained by shooting a certain wine bottle. The bottle is usually the subject in the image) recognition, and preliminary product category recognition is performed, and then, through related algorithms Calculate the similarity between the product images of multiple products in this category and the current target image (of course, the similarity can also be calculated for the main part of the image), and then determine the matching result based on the matching degree calculation results, etc. Multiple items with conditions.

After obtaining multiple products that meet the above search conditions, in this embodiment of the present application, at least one target product can be selected from them. Among them, when specifically filtering, there can be many ways to implement it. For example, you can sort based solely on the matching degree between images, and use the top N (for example, N=3) products that meet the display conditions as the ones that meet the display conditions. target product.

Or, in another way, you can also add target tags to eligible products and/or corresponding stores in advance. Such target tags can be used to reflect the comparison of the products and/or corresponding stores with other products of the same type. and/or information on the advantages of other stores that offer similar products. In this way, this target tag can also be used as a reference when filtering products that meet the search criteria. Among them, regarding the addition of target tags, in a preferred embodiment, the system can evaluate the products and/or corresponding stores in the product information database to determine whether their relevant data meets the evaluation criteria corresponding to a certain target tag. If they meet , you can add the corresponding Target tag and save. Specifically, the judgment can be based on relevant data of the product and/or store, where the specific relevant data can include basic attribute information, historical transaction records, etc. Basic attribute information can be attribute information added by merchant users for products or stores, for example, including promises on express delivery time: "same-day delivery", "next-day delivery", etc., or it can also be updated with reference to actual historical transaction records. Objective and more accurate judgment. For example, if a merchant promises "next-day delivery", but judging from actual transaction records, overtime delivery often occurs, and the system will not add an endorsement of "next-day delivery" to the corresponding store, etc. In short, the system can determine whether it can endorse a specific product or store after making an evaluation based on specific objective data.

There can be many specific target tags. For example, it can include the ranking of the product in a certain ranking list, information about the price advantages of the product compared with the same product provided by other channels, or, The corresponding store can provide logistics services for the goods, etc. For example, regarding logistics services, it can include "same-day delivery", "next-day delivery", "door-to-door delivery", "24-hour delivery", etc. In addition, price tags can also be used. For example, if a product in a store has a lower price than the same product offered by other stores, you can add a "low price for the same product" tag. Or, regarding ranking tags, for example, if a certain product ranks first in sales among similar products, you can add the tag "Monthly Sales Top 1", and so on.

In this way, the above target tag can become an important reference factor when filtering target products from multiple products that meet the search conditions. Of course, the similarity between the product image and the target image also needs to be considered. Therefore, it can be specifically based on the matching degree of multiple products with the target image and whether the product and/or the corresponding store carries the target tag. The multiple commodities are scored, and at least one target commodity that meets the display conditions is determined based on the scoring results. That is to say, assuming that the similarity between the product image of a product and the target image is relatively high, and at the same time, the product has a target tag added by the system, or the store to which the product belongs has a target tag added by the system, then the product The higher the score, the more worthy of recommendation to users.

Among them, the number of target products can theoretically be one, that is, the most preferred product can be screened out and displayed to the user. However, considering practical applications, users still prefer to compare prices, etc. , and then make a choice. Therefore, in a preferred embodiment, the number of specific target commodities may be greater than 1. Of course, since the goal of the embodiments of this application is to reduce the user's selection decision-making cost, and the search results page also needs to display candidate attribute information for the user to select, therefore, the number of specific target products should not be too many. For example, in specific implementation, it can be 3 (or other numbers), and so on.

In short, at least one target product can be filtered out from multiple products that meet the search conditions. By default, only the at least one target product can be displayed in the search results page, and other products that meet the search conditions do not need to be displayed, so as to avoid disturbing the user. The selection operation causes interference.

In addition, since some products may be associated with multiple SKUs (Stock Keeping Unit, minimum inventory unit), the corresponding SKU can be obtained through a combination of multiple different attribute values provided in one or more dimensions. At this time, the user can At the same time, you also need to first select the attribute values of specific dimensions. Therefore, in an optional manner, after determining at least one of the above target commodities, the server can also read the target commodity association from the database. candidate attribute information. Among them, the candidate attribute information here refers to the attributes that the user needs to select in the process of determining the SKU during the purchase operation. For example, the details can include the model, color, size, etc. of the product. By selecting specific attribute values under these attributes, a SKU can be uniquely determined. Among them, the candidate attributes associated with different products will be different. After the target product is determined, the candidate attribute information corresponding to each target product can be determined respectively (that is, in which dimensions it has which optional attribute values, etc. ), and then the information of at least one target product can be returned to the client, which can include the candidate attribute information. Of course, during specific implementation, the information of the target product may also include the title of the target product, the main image, the price, the store logo to which it belongs, the associated target tag, etc.

S203: Display the information of the at least one target product in the search result page, including operation options for purchasing the target product, so as to complete the purchase operation of the target product based on the search result page.

After obtaining the aforementioned search results, the information of the at least one target product can be displayed in the search results page, which may include operation options for purchasing the target product. The user can directly based on this search result page. Complete the purchase of the target product. Among them, if the specific target product is also associated with multiple optional attribute information, operation options for selecting the candidate attribute information can also be provided directly in the search results page. At this time, the user can directly Select the candidate attributes of the product in the search results page, and then purchase through the purchase option. Therefore, the attribute selection and purchase operation of the product can be completed directly through the search results page, without the need to select the product from the search results list page. Go to the details page again.

There are many ways to display the search results page. For example, assuming there are three target products, the information of the three target products can be displayed in tiles on the search results page. The specific order can be: The main image, title, price, store, target label, and purchase operation options of target product 1. If there are candidate attributes, this candidate attribute information and the operation options for selecting it will also be included; the main image of target product 2 , title, price, store, target label, purchase operation options, similarly, if there are candidate attributes, this candidate attribute information and operation options for selecting it will also be included, and so on. However, this method may make the search results page relatively long, and the user needs to slide the screen multiple times to view all the information of the three target products. In addition, it is not conducive to comparison between different target products.

Therefore, in the preferred method provided by the embodiment of the present application, in order to improve page display efficiency and facilitate comparison between different products, a first tab display area, a product basic information display area, and a display area can be provided in the search results page. Operation options display area. Among them, the product basic information display area and the operation option display area can be shared by multiple target products, and the specific target products that need to be displayed can be switched through the first tab display area. For example, as shown in Figure 3-2, the first tab display area 31 may include at least one tab corresponding to the at least one target product; the product basic information display area 32 may be used to display the selected item. The basic information associated with the target product corresponding to the tab is displayed; the operation option display area 33 can be used to display the purchase operation options associated with the target product corresponding to the selected tab. If the candidate attribute information corresponding to the target product, It can also be displayed in the operation option display area Specific candidate attribute information, and provide operation options for selecting the candidate attributes. Among them, in the default state, one of the tabs can be selected, and the basic information of the target product corresponding to the tab (including main image, title, etc.) will be displayed in the product basic information display area, and in the operation options display area Displays the purchase operation options associated with the target product corresponding to this tab. For example, when the first target product is selected, the specific product basic information display area can display the main image, title, etc. corresponding to the product. At this time, the product basic information display area can also include an image display container, through which The image display container displays the main image, and multiple main images can be switched by sliding left and right. In addition, in the operation options display area, the purchase operation options corresponding to the first target product can be displayed. In addition, in an optional manner, the candidate attribute information of the first target product can also be displayed. For example, it can include the optional "**45 series" and "**39 series" under the "series" dimension. Candidates under the "Specification" dimension are "300ml", "700ml", "900ml", etc. The user can switch tabs by clicking other tabs, etc. In this way, if the selected status of the tab in the first tab display area is switched, the product basic information display area can switch the tab that is selected after the switch. The main image, title, etc. associated with the corresponding target product are displayed; the operation option display area can display the purchase operation options associated with the target product corresponding to the tab that is selected after switching. In an optional manner, it can also provide Action options for making selections on its candidate attributes, and so on. In this way, if the user needs to purchase one of the products, he can select the corresponding tab in the search results page, complete the selection of candidate attributes and other operations in the current search results page, and then click "Submit order" ”, the system can generate an order based on the target product corresponding to the currently selected tab and the selected attribute values in each dimension.

Among them, the area of the product basic information display area can be relatively large. For example, the image display container can occupy the full screen in the horizontal direction, and so on. That is, it can be equivalent in size to the main image display area on the product details page, so that users can more clearly obtain information about the product from this basic information display area.

In addition, some copywriting content can also be presented through specific tabs, so that users can make comparisons and choices between different target products based on these text contents. For example, during specific implementation, as shown at 31 in Figure 3-2, the price attribute information of the target product and the corresponding store identification information can be presented on the specific tab to facilitate the user to navigate between different target products. Compare prices and intuitively know which store the specific target products come from.

Furthermore, since specific target products usually have target tags, and such target tags are helpful for users’ shopping decisions, the copy content presented on specific tabs can also include: target products and /or the target tag owned by the corresponding store. That is to say, the target tags added in advance for products or stores can be directly displayed on the tab corresponding to the specific product. This target tag can also be displayed as the reason for the selection of specific target products. In this way, this information can help Users can make product choices more efficiently. For example, in the example shown in Figure 3-2, the target tags corresponding to the three target products are "Next Day Delivery", "Monthly Sales Top 1" and "Same Style at Low Price". In this way, if users pay more attention to logistics services when choosing goods, they can choose Select the target product with the label "Next-day delivery". If the user wants to choose a product with the same quality and a more favorable price, he can select the target product with the label "Same style at a lower price", etc.

In addition, since the target tags may have multiple categories, in a preferred embodiment, the specific search results page may also include a second tab display area, which may include target tags corresponding to the multiple categories. The tab is used to re-screen the multiple products that meet the search conditions based on the category of the target tag selected by the user, and determine at least one target product that meets the display conditions. For example, as shown at 34 in Figure 3-2, the tabs displayed in the second tab display area can include "Same Day Delivery", "Next Day Delivery", "Door Delivery", and "24-Hour Delivery" ,etc. During specific implementation, if the user is not satisfied with the target products filtered by the system by default, he can also re-screen based on this tab. For example, on the basis of what is shown in Figure 3-2, if the user clicks " "Delivery to your door", you can re-screen out at least one target product with the "Delivery to your door" label from multiple products that meet the search conditions, and replace the target product previously displayed on the search results page. The target products displayed can all have a "delivery to your door" label, etc.

It should be noted that in this embodiment of the present application, if a specific target tag is granted by the system for a specific product or store, the system can also provide corresponding promised services for a specific user. For example, if the system assigns a "next-day delivery" label to a product, it can provide a promise of "if the product is not delivered the next day, a compensation of 10 yuan will be paid", and so on.

Furthermore, the search results page can also include: operation options for viewing more search results. For example, the "More Products" option shown at 35 in Figure 3-2, and so on. After the user initiates a request through this operation option, multiple products that meet the search conditions can be displayed. At this time, multiple products can be displayed in the form of a list, for example, as shown in Figure 4.

In short, through the embodiments of this application, after the user initiates a product search request based on the target image and obtains multiple products that meet the search conditions, at least one target product that meets the display conditions can be screened out from the multiple products. When searching the result page, the information of the at least one target product may be displayed in the search result page, and operation options for purchasing the target product may also be provided. That is to say, through the embodiment of the present application, after the user initiates a product search request based on the target image, the user can view the filtered information of the target product in the search results page, and can directly perform a purchase operation in the search results page. Therefore, , which can improve the interaction efficiency in the product search process and help improve the browsing-transaction conversion rate.

In terms of page display, you can set up a basic product information display area and an operation option display area shared by multiple target products. In addition, you can select the target product through the first tab display area, and display a specific product basic information display area and operation options. The display area can display the basic information of the currently selected target product and the operation options for purchasing it, thereby improving the page display efficiency. For some products, Specific candidate attribute information and operation options for selecting candidate attributes can also be provided in the operation options display area, so that users can also complete the selection of product candidate attributes directly through the search results page, thereby further improving the efficiency of the search process. Interaction efficiency. In addition, by displaying the prices of different target products, system credit labels, etc. on different tabs, comparisons between different target products can be made more convenient.

Embodiment 2

This second embodiment corresponds to the first embodiment. From the perspective of the server, a method of providing product search information is provided. See Figure 5. The method may specifically include:

S501: Search based on the target image to obtain information on multiple products that meet the search conditions;

S502: Screen out at least one target product that meets the display conditions from the multiple products;

Specifically, target tags can be added in advance to the products and/or stores that meet the evaluation criteria based on the relevant data of the products and/or stores. This target tag is used to reflect the comparison of the products and/or corresponding stores with other products of the same style. Information about the advantages of the product and/or other stores that offer other similar products. In this way, the multiple products can be scored according to the degree of matching between the multiple products and the target image, whether the product and/or the corresponding store carries the target tag, and the matching result can be determined based on the scoring results. At least one target product of the display condition.

S503: Return the information of the at least one target product to the client, so as to display the information of the target product in the search results page, including operation options for purchasing the target product, so as to display the information of the target product based on the search results. The page completes the purchase of the target product.

For the undetailed parts in the second embodiment, please refer to the descriptions in the first embodiment and other parts of the specification of this application, and will not be described again here.

It should be noted that the embodiments of this application may involve the use of user data. In actual applications, this can be done in compliance with the applicable laws and regulations of the country where the user is located (for example, the user explicitly agrees, the user is effectively notified, etc.), use user-specific personal data in the scenarios described herein to the extent permitted by applicable laws and regulations.

Corresponding to Embodiment 1, this embodiment of the present application also provides a device for providing product search information. Referring to Figure 6, the device may include:

Request receiving unit 601, configured to receive a product search request initiated based on the target image;

The search result acquisition unit 602 is used to obtain product search results, where the product search results include: at least one target product that meets the display conditions, filtered from multiple products that meet the search conditions;

Search results display unit 603, configured to display information about the at least one target product in the search results page, including operation options for purchasing the target product, so as to complete the search for the target product based on the search results page. Product purchase operations.

During specific implementation, the information of the at least one target product displayed in the search results page may also include: candidate attribute information associated with the target product, and operation options for selecting the candidate attribute information, In order to complete the selection of candidate attribute information through the search result page during the purchase operation of the target commodity through the search result page.

From the perspective of page display, the search results page may include a first tab display area, a product basic information display area, and an operation option display area;

In addition, in an optional manner, the operation option display area is also used to: display candidate attribute information associated with the target product corresponding to the tab in the selected state, and provide a method for selecting the candidate attributes. Operation options to select candidate attributes of the product during the purchase of the target product.

Specifically, the at least one target product is selected based on the degree of matching between the multiple products and the target image, and whether the product and/or the corresponding store has a pre-added target tag; the target tag is In order to reflect the advantage information of the said product and/or the corresponding store compared to other products of the same style and/or other stores that can provide other products of the same style; at this time, the copy content presented on the tab includes: The target product and/or the target tag of the corresponding store.

Specifically, the target tags are of multiple categories; at this time, the search results page may also include: a second tab display area, which includes tabs corresponding to the target tags of the multiple categories, so as to Used to re-screen the multiple products that meet the search conditions based on the category of the target tag selected by the user, and determine at least one target product that meets the display conditions.

Wherein, the search results page may also include: operation options for viewing more search results;

At this time, the device may also include:

A more results display unit is configured to display multiple products that meet the search conditions in response to a request initiated by the user through this operation option.

Corresponding to Embodiment 2, this embodiment of the present application also provides a device for providing product search information. See Figure 7. The device may include:

The search unit 701 is used to search based on the target image and obtain information on multiple products that meet the search conditions;

The screening unit 702 is used to select at least one target product that meets the display conditions from the plurality of products;

The return unit 703 is used to return the information of the at least one target product to the client, and the client is used to display the information of the target product in the search results page, including the information used to purchase the target product. Operation options to complete the purchase operation of the target product based on the search results page.

Specifically, the device may also include:

A label generation unit, used to add target labels to goods and/or stores that meet the evaluation criteria based on relevant data of the goods and/or stores in advance. The target labels are used to reflect the comparison of the goods and/or corresponding stores with other products. Information on the advantages of the same product and/or other stores that can provide other similar products;

At this time, the screening unit can be specifically used for:

In addition, embodiments of the present application also provide a computer-readable storage medium on which a computer program is stored. When the program is executed by a processor, the steps of the method described in any one of the foregoing method embodiments are implemented.

and an electronic device including:

one or more processors; and

A memory associated with the one or more processors. The memory is used to store program instructions. When the program instructions are read and executed by the one or more processors, the program instructions execute any one of the foregoing method embodiments. steps of the method.

Among them, Figure 8 exemplarily shows the architecture of an electronic device. For example, the device 800 can be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, a personal digital assistant. , aircraft, etc.

Referring to Figure 8, device 800 may include one or more of the following components: a processing component 802, a memory 804, a power supply component 806, a multimedia component 808, an audio component 810, an input/output (I/O) interface 812, a sensor component 814, and communications component 816.

Processing component 802 generally controls the overall operations of device 800, such as operations associated with display, phone calls, data communications, camera operations, and recording operations. The processing element 802 may include one or more processors 820 to execute instructions to complete all or part of the steps of the method provided by the technical solution of the present disclosure. Additionally, processing component 802 may include one or more modules that facilitate interaction between processing component 802 and other components. For example, processing component 802 may include a multimedia module to facilitate interaction between multimedia component 808 and processing component 802.

Memory 804 is configured to store various types of data to support operations at device 800 . Examples of such data include instructions for any application or method operating on device 800, contact data, phonebook data, messages, pictures, videos, etc. Memory 804 may be implemented by any type of volatile or non-volatile storage device, or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EEPROM), Programmable read-only memory (EPROM), programmable read-only memory (PROM), Read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

Power supply component 806 provides power to the various components of device 800 . Power supply components 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to device 800 .

Multimedia component 808 includes a screen that provides an output interface between device 800 and the user. In some embodiments, the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. A touch sensor can not only sense the boundaries of a touch or swipe action, but also detect the duration and pressure associated with the touch or swipe action. In some embodiments, multimedia component 808 includes a front-facing camera and/or a rear-facing camera. When the device 800 is in an operating mode, such as a shooting mode or a video mode, the front camera and/or the rear camera may receive external multimedia data. Each front-facing camera and rear-facing camera can be a fixed optical lens system or have a focal length and optical zoom capabilities.

Audio component 810 is configured to output and/or input audio signals. For example, audio component 810 includes a microphone (MIC) configured to receive external audio signals when device 800 is in operating modes, such as call mode, recording mode, and speech recognition mode. The received audio signal may be further stored in memory 804 or sent via communication component 816 . In some embodiments, audio component 810 also includes a speaker for outputting audio signals.

The I/O interface 812 provides an interface between the processing component 802 and a peripheral interface module, which may be a keyboard, a click wheel, a button, etc. These buttons may include, but are not limited to: Home button, Volume buttons, Start button, and Lock button.

Sensor component 814 includes one or more sensors that provide various aspects of status assessment for device 800 . For example, the sensor component 814 can detect the open/closed state of the device 800, the relative positioning of components, such as the display and keypad of the device 800, and the sensor component 814 can also detect a change in position of the device 800 or a component of the device 800. , the presence or absence of user contact with device 800 , device 800 orientation or acceleration/deceleration and temperature changes of device 800 . Sensor assembly 814 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. Sensor assembly 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor component 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

Communication component 816 is configured to facilitate wired or wireless communications between device 800 and other devices. Device 800 can access wireless networks based on communication standards, such as WiFi, or mobile communication networks such as 2G, 3G, 4G/LTE, and 5G. In one exemplary embodiment, the communication component 816 receives broadcast signals or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 816 also includes a near field communications (NFC) module to facilitate short-range communications. For example, the NFC module can be based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other Technology to achieve.

In an exemplary embodiment, device 800 may be configured by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable Gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are implemented for executing the above method.

In an exemplary embodiment, a non-transitory computer-readable storage medium including instructions, such as a memory 804 including instructions, is also provided. The above instructions can be executed by the processor 820 of the device 800 to complete the method provided by the technical solution of the present disclosure. . For example, the non-transitory computer-readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

From the above description of the embodiments, those skilled in the art can clearly understand that the present application can be implemented by means of software plus the necessary general hardware platform. Based on this understanding, the technical solution of the present application can be embodied in the form of a software product in essence or that contributes to the existing technology. The computer software product can be stored in a storage medium, such as ROM/RAM, disk , optical disk, etc., including a number of instructions to cause a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods described in various embodiments or certain parts of the embodiments of this application.

Each embodiment in this specification is described in a progressive manner. The same and similar parts between the various embodiments can be referred to each other. Each embodiment focuses on its differences from other embodiments. In particular, for the system or system embodiment, since it is basically similar to the method embodiment, the description is relatively simple. For relevant details, please refer to the partial description of the method embodiment. The system and system embodiments described above are only illustrative, in which the units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, It can be located in one place, or it can be distributed over multiple network elements. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution of this embodiment. Persons of ordinary skill in the art can understand and implement the method without any creative effort.

The method and electronic device for providing product search information provided by this application have been introduced in detail above. This article uses specific examples to illustrate the principles and implementation methods of this application. The description of the above embodiments is only used to help understand this application. The method of the application and its core idea; at the same time, for those of ordinary skill in the field, there will be changes in the specific implementation and application scope based on the ideas of the application. In summary, the contents of this specification should not be construed as limiting this application.

Claims

A method for providing product search information, which is characterized by including:

Receive product search requests based on target images;

Obtaining product search results, the product search results include: at least one target product that meets the display conditions, filtered from multiple products that meet the search conditions;

The information of the at least one target product is displayed in the search result page, which includes an operation option for purchasing the target product, so that the purchase operation of the target product is completed based on the search result page.
The method according to claim 1, characterized in that:

The information of the at least one target product displayed in the search results page also includes: candidate attribute information associated with the target product, and operation options for selecting the candidate attribute information, so as to pass the search During the process of performing the purchase operation on the target commodity on the result page, the selection of candidate attribute information is completed through the search result page.
The method according to claim 1, characterized in that:

The search results page includes a first tab display area, a product basic information display area, and an operation option display area;

Wherein, the first tab display area includes at least one tab corresponding to the at least one target product;

The basic product information display area is used to display the basic information associated with the target product corresponding to the selected tab;

The operation options display area is used to provide purchase operation options for the target product corresponding to the selected tab.
The method according to claim 3, characterized in that:

The basic product information display area is specifically used to display the main image and/or title associated with the target product corresponding to the selected tab.
The method according to claim 3, characterized in that:

The operation option display area is also used to: display the candidate attribute information associated with the target product corresponding to the tab in the selected state, and provide operation options for selecting the candidate attribute, so as to purchase the target In the process of product selection, candidate attributes of the product are selected.
The method according to claim 3, characterized in that:

The copy content presented on the tab includes: price attribute information of the target product and corresponding store identification information.
The method according to claim 2, characterized in that:

The at least one target product is selected based on the degree of matching between the multiple products and the target image, and whether the product and/or the corresponding store has a pre-added target tag; the target tag is used to reflect the target image. Information on the advantages of the above-mentioned products and/or corresponding stores over other products of the same type and/or other stores that can provide other products of the same type;

The copy content presented on the tab includes: the target product and/or the target tag of the corresponding store.
The method according to claim 7, characterized in that:

The target tag includes: the ranking of the product in a certain ranking list, information about the price advantage of the product compared with the same product provided by other channels, or the corresponding store can be the product Logistics services provided.
The method according to claim 7, characterized in that:

The target labels are of multiple categories;

The search results page also includes: a second tab display area, which includes tabs respectively corresponding to the target tags of the plurality of categories, for re-selecting the target tag based on the category selected by the user. Filter multiple products that meet the search conditions to determine at least one target product that meets the display conditions.
The method according to any one of claims 1 to 9, characterized in that,

The search results page also includes: operation options for viewing more search results;

The method also includes:

In response to the request initiated by the user through this operation option, the multiple products that meet the search conditions are displayed.
A method for providing product search information, which is characterized by including:

Search based on the target image to obtain information on multiple products that meet the search conditions;

Screen out at least one target product that meets the display conditions from the plurality of products;

Return the information of the at least one target product to the client, and the client is used to display the information of the target product in the search results page, including operation options for purchasing the target product, so as to based on the Complete the purchase operation of the target product on the search results page.
The method according to claim 11, further comprising:

In advance, based on the relevant data of the products and/or stores, target tags are added to the products and/or stores that meet the evaluation criteria. The target tags are used to reflect the comparison of the products and/or corresponding stores with other products of the same style and/or Information on the advantages of other stores that can provide similar products;

The step of selecting at least one target product that meets the display conditions from the plurality of products includes:

Score the multiple products according to the degree of matching between the multiple products and the target image, and whether the products and/or corresponding stores carry the target tags, and determine the products that meet the display conditions based on the scoring results. At least one target product.
A computer-readable storage medium on which a computer program is stored, characterized in that when the program is executed by a processor, the steps of the method described in any one of claims 1 to 12 are implemented.
An electronic device, characterized by including:

one or more processors; and

A memory associated with the one or more processors, the memory being used to store program instructions that, when read and executed by the one or more processors, perform any one of claims 1 to 12 steps of the method.