CN102592232B - Purchasing method and system based on advertisement - Google Patents
Purchasing method and system based on advertisement Download PDFInfo
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- CN102592232B CN102592232B CN201110441765.5A CN201110441765A CN102592232B CN 102592232 B CN102592232 B CN 102592232B CN 201110441765 A CN201110441765 A CN 201110441765A CN 102592232 B CN102592232 B CN 102592232B
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Abstract
The invention is applicable to the field of electronic commerce and provides a purchasing method based on an advertisement. The method comprises the following steps of: receiving advertisement information which is sent by advertisement publishing equipment and is provided with an ultrasonic label; sending a checking request to a network side, wherein the checking request carries the ultrasonic label; and receiving and displaying commodity information which is sent by the network side and corresponds to the ultrasonic label. The method disclosed by the invention has the advantage of improvement on the advertisement influence.
Description
Technical field
The invention belongs to e-commerce field, particularly relate to a kind of purchasing method based on advertisement and system.
Background technology
Along with development that is social and network, business model gets more and more, and after particularly ecommerce occurs, occupies more and more consequence in merchandise sales proportion; Ads on Vehicles a large amount of in recent years, the appearance of building advertisement, the public is made to start paralysis to it, advertising impact and be a matter of great account feelings with Media, interactive medium makes the influence power of advertisement driven consumer's decision and buying behavior strengthen, and allows advertisement accurately and effectively.
In the process realizing prior art, there are the following problems for the technical scheme of discovery prior art:
Prior art cannot realize the interaction of advertisement and buying behavior, causes the influence power of advertisement low.
Summary of the invention
The object of the embodiment of the present invention is to provide a kind of purchasing method based on advertisement, is intended to solve the low problem of existing technical scheme advertising impact.
The embodiment of the present invention is achieved in that a kind of purchasing method based on advertisement, and described method comprises:
Receive the advertising message with ultrasonic label that ad distribution equipment sends;
Send inquiry request to network side, this inquiry request carries this ultrasonic label;
Receive and show merchandise news corresponding to this ultrasonic label that network side sends.
On the other hand, the present invention also provides a kind of purchase system based on advertisement, and described system comprises:
Ultrasonic reception unit, for receiving the advertising message with ultrasonic label that ad distribution equipment sends;
Transmitting element, for sending inquiry request to network side, this inquiry request carries this ultrasonic label;
Display unit, for receiving and showing merchandise news corresponding to this ultrasonic label that network side sends.
In embodiments of the present invention, technical scheme provided by the invention by increasing ultrasonic label inside advertising message, make smart machine can by this ultrasonic label from server lookup to relevant merchandise news, owing to adopting the pattern of ultrasonic label to obtain merchandise news, so the interaction of advertisement and buying behavior can be increased, add the impact property of advertisement.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of a kind of purchasing method based on advertisement that the specific embodiment of the invention provides;
Fig. 2 is the structural drawing of the purchase system based on advertisement that the specific embodiment of the invention provides.
Embodiment
In order to make object of the present invention, technical scheme and advantage clearly understand, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, be not intended to limit the present invention.
A kind of purchasing method based on advertisement provided by the invention, the method is completed by terminal device, this terminal device is specifically as follows: the intelligent payment platform with payment function, the mobile terminal be such as connected with POS, also can be other equipment, such as panel computer, notebook, intelligent television etc. equipment, the method as shown in Figure 1, comprising:
The advertising message with ultrasonic label that S11, reception ad distribution equipment send;
S12, to network side send inquiry request, this inquiry request carries this ultrasonic label;
S13, reception show merchandise news corresponding to this ultrasonic label that network side sends;
Optionally, said method can also comprising after S13:
S14, according to this merchandise news prompting user select delivery operation.
It should be noted that, the method realizing S14 is specifically as follows: in the operation interface display payment button of this merchandise news, after determining that user selects payment button, receive user and input accounts information and account verification information, receive the account information and account verification information after send to pay backstage with make this payment backstage according to the account information and account verification information complete the operation of withholing of the account.
It should be noted that, the mode of the accounts information of above-mentioned user's input can be multiple, and such as, by virtual account, can certainly be other mode, the mode of such as being swiped the card by mobile POS inputs the modes such as accounts information.
Optionally, above-mentioned ultrasonic label is specifically as follows: the acoustic signals of 14kHz ~ 22kHz; The signal of this frequency range is selected to have multiple advantage, first, the acoustic signals people ear of this frequency range is also insensitive, induction can not be had like this to ultrasonic label, the effect of advertisement can not be affected, the second, the acoustic signals of this channel by the transmission distance regulating the size of sound wave to adjust information of acoustic wave, can not produce noise pollution like this.
Optionally, the method realizing S13 is specifically as follows:
Receive the merchandise news that the ultrasonic label of network side transmission is corresponding, according to screening rule to after the screening of this merchandise news, the merchandise news after display screening.
Unnecessary harassing and wrecking user can be avoided by setting screening rule, because a lot of at the ultrasonic label of advertisement, corresponding merchandise news is also a lot, if do not screened, so user will receive much unnecessary merchandise news, so long-term harassing and wrecking user easily causes the Experience Degree of user to decline later, so setting screening rule is necessary.
In addition, above-mentioned screening rule can be multiple, can be such as the type of merchandize information of user's sets itself, such as user's setting receives only the merchandise news of electrical type, the merchandise news then only receiving electrical type just shows, certainly can also be other screening rule in a practical situation, such as setting receives only travel information etc.
Certain screening rule also can not be set by the user, and directly calculate the merchandise news relevant to key word according to the key word of the webpage of user's reading, its concrete computing method can be:
The degree of correlation=K1*N1+K2*N2+ ... + Km*Nm;
Wherein, K1 is the value of the first calculated factor that the key word of webpage is corresponding, and N1 is the number of times that this first calculated factor occurs in merchandise news; K2 is the value of the second calculated factor that the key word of webpage is corresponding, and N2 is the number of times that this second calculated factor occurs in merchandise news; Km is the value of the m calculated factor that the key word of webpage is corresponding, and Nm is the number of times that this m calculated factor occurs in merchandise news.
When the about dependent thresholds of the degree of correlation, determine that this merchandise news is relevant to this user, show this merchandise news.
Can effective shielding rubbish merchandise news by the computing method of this kind of degree of correlation, below for an actual example, the webpage that such as user A reads is amusement-Wang Fei Beijing the Worker's Stadium concert; Obtaining 5 keywords after then carrying out word segmentation processing to the webpage of this reading, is amusement, Wang Fei, Beijing the Worker's Stadium, concert respectively, 5 key words corresponding 5 calculated factor respectively; Suppose that value corresponding to 5 calculated factor is: 10,40,30,10; If now there is a merchandise news to be: amusement-schoolmate Beijing the Worker's Stadium concert, then the value going out the degree of correlation according to above-mentioned formulae discovery is specifically as follows:
The degree of correlation=10*1+40*0+30*1+10+1=50; If now dependent thresholds is set as 30, then show this merchandise news, otherwise be shielded to this merchandise news.
It should be noted that, the method that the specific embodiment of the invention provides is with a wide range of applications, such as
1) TV, radio station
Ultrasonic label is joined the program in TV/radio station, in advertisement, when TV reception or station broadcast, open application-specific on mobile terminals, extraction and analysis is carried out to the ultrasonic label in audio frequency, after obtaining ID, ID is sent to the product information that backstage acquisition label information comprises, payment information, etc.
2) internet video
Ultrasonic label is joined in the middle of internet video program, when user watches video, when seeing interesting commodity, open the application-specific on mobile terminal, to the ultrasonic tag extraction analysis in audio frequency, after obtaining ID, ID is sent to the information that backstage obtains response, comprise product information, payment information, consumer reviews etc.Application backstage returns these information to mobile terminal.
3) register in indoor, and mobile payment scene confirms.
In mobile payment process, on-the-spot confirmation can be the address occurred recently, head portrait identification etc., and existing GPS location causes location inaccurate because position adds inclined reason.And adopt ultrasonic label to confirm, when registering, businessman only needs outfit microphone, or uses mobile phone, the paired tag receiving user can complete and on-the-spotly to confirm.Also can play a role registering in application, such as member privilege is registered, and member's integration etc. needs on-the-spot scene of registering.
4) outdoor media is interactive
Outdoor interactive medium terminal is communicated with mobile terminal by sound signal, and interactive medium is by sending a string ultrasonic label, and mobile terminal, by recording, after receiving ultrasonic label, from application backstage query-related information, and processes return message.
5) commercial building TV, sales field terminal, apartment elevator
6) mobile TV on the vehicles such as public transport, subway, high ferro, aircraft, train is configured in
7) automatic vending machine
After user's free choice of goods, automatic vending machine sends a string payment information by loudspeaker.After user uses the specific software on mobile terminal to receive payment information, by 2G, 3G network or WIFI, payment is sent to payment backstage, pay after deducting fees in backstage and successful payment information is returned to mobile terminal, successful payment information is sent to machine for vending by ultrasonic label by mobile terminal again, machine for vending is by after microphones, extract ultrasonic label, after checking transaction authenticity, provide commodity.
The specific embodiment of the invention is a kind of purchase system based on advertisement also, and this system as shown in Figure 2, comprising:
Ultrasonic reception unit 21, for receiving the advertising message with ultrasonic label that ad distribution equipment sends;
Transmitting element 22, for sending inquiry request to network side, this inquiry request carries this ultrasonic label;
Display unit 23, for receiving and showing merchandise news corresponding to this ultrasonic label that network side sends.
Optionally, said system also comprises:
Payment unit 24, for selecting delivery operation according to this merchandise news prompting user.
Optionally, ultrasonic label is specially: the acoustic signals of 14kHz ~ 22kHz.
Optionally, above-mentioned display unit 23 comprises:
Merchandise module 231, the merchandise news that the ultrasonic label for receiving network side transmission is corresponding,
Screening module 232, after this merchandise news being screened according to screening rule, the merchandise news after display screening.
Optionally, said system is specially: mobile terminal, panel computer, intelligent television or notebook computer.
It should be noted that, the screening rule that above-mentioned screening module 232 adopts can see the description of embodiment of the method.
In said units and system embodiment, included modules or unit just carry out dividing according to function logic, but are not limited to above-mentioned division, as long as can realize corresponding function; In addition, the concrete title of each functional module, also just for the ease of mutual differentiation, is not limited to protection scope of the present invention.
It will be understood by those skilled in the art that in the compensation method of the nonlinear tolerance that the embodiment of the present invention provides, its all or part of step can have been come by the hardware that programmed instruction is relevant.Such as can be come by computer run journey.This program can be stored in read/write memory medium, such as, and random access memory, disk, CD etc.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, all any amendments done within the spirit and principles in the present invention, equivalent replacement and improvement etc., all should be included within protection scope of the present invention.
Claims (7)
1. based on a purchasing method for advertisement, it is characterized in that, described method comprises:
Receive the advertising message with ultrasonic label that ad distribution equipment sends;
Send inquiry request to network side, this inquiry request carries this ultrasonic label;
Receive the merchandise news that this ultrasonic label of network side transmission is corresponding, after this merchandise news being screened according to screening rule, then the merchandise news after display screening; Described screening rule comprises: the key word according to the webpage of user's reading calculates the degree of correlation corresponding to the merchandise news relevant to described key word, when the degree of correlation that described merchandise news is corresponding is greater than dependent thresholds, determine that this merchandise news is relevant to this user, show this merchandise news; Wherein, the degree of correlation=K1*N1+K2*N2+ ... + Km*Nm, K1 are the value of the first calculated factor that the key word of webpage is corresponding, and N1 is the number of times that this first calculated factor occurs in merchandise news; K2 is the value of the second calculated factor that the key word of webpage is corresponding, and N2 is the number of times that this second calculated factor occurs in merchandise news; Km is the value of the m calculated factor that the key word of webpage is corresponding, and Nm is the number of times that this m calculated factor occurs in merchandise news.
2. method according to claim 1, is characterized in that, described method also comprises after receiving and show merchandise news corresponding to this ultrasonic label that network side sends:
Delivery operation is selected according to this merchandise news prompting user.
3. method according to claim 1, is characterized in that, described ultrasonic label is specially: the acoustic signals of 14kHz ~ 22kHz.
4. based on a purchase system for advertisement, it is characterized in that, described system comprises:
Ultrasonic reception unit, for receiving the advertising message with ultrasonic label that ad distribution equipment sends;
Transmitting element, for sending inquiry request to network side, this inquiry request carries this ultrasonic label;
Display unit, the merchandise news that this ultrasonic label for receiving network side transmission is corresponding, after this merchandise news being screened according to screening rule, then the merchandise news after display screening; Described screening rule comprises: the key word according to the webpage of user's reading calculates the degree of correlation corresponding to the merchandise news relevant to described key word, when the degree of correlation that described merchandise news is corresponding is greater than dependent thresholds, determine that this merchandise news is relevant to this user, show this merchandise news; Wherein, the degree of correlation=K1*N1+K2*N2+ ... + Km*Nm, K1 are the value of the first calculated factor that the key word of webpage is corresponding, and N1 is the number of times that this first calculated factor occurs in merchandise news; K2 is the value of the second calculated factor that the key word of webpage is corresponding, and N2 is the number of times that this second calculated factor occurs in merchandise news; Km is the value of the m calculated factor that the key word of webpage is corresponding, and Nm is the number of times that this m calculated factor occurs in merchandise news.
5. system according to claim 4, is characterized in that, described system also comprises:
Payment unit, for selecting delivery operation according to this merchandise news prompting user.
6. system according to claim 4, is characterized in that, described ultrasonic label is specially: the acoustic signals of 14kHz ~ 22kHz.
7. system according to claim 4, is characterized in that, described system is specially: mobile terminal, panel computer, intelligent television or notebook computer.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201110441765.5A CN102592232B (en) | 2011-12-26 | 2011-12-26 | Purchasing method and system based on advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201110441765.5A CN102592232B (en) | 2011-12-26 | 2011-12-26 | Purchasing method and system based on advertisement |
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| CN102592232A CN102592232A (en) | 2012-07-18 |
| CN102592232B true CN102592232B (en) | 2015-06-03 |
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| CN201110441765.5A Active CN102592232B (en) | 2011-12-26 | 2011-12-26 | Purchasing method and system based on advertisement |
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Families Citing this family (11)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102905196B (en) * | 2012-09-28 | 2015-06-17 | 杭州锐昂科技有限公司 | Method and system for sending information from television to mobile terminal |
| CN103024472A (en) * | 2012-12-28 | 2013-04-03 | 杭州泰一指尚科技有限公司 | Method for implementing interaction between content providers and end users by audio |
| US10172002B2 (en) | 2013-10-31 | 2019-01-01 | Tencent Technology (Shenzhen) Company Limited | Method and device for information transmission |
| CN104079551B (en) * | 2013-10-31 | 2015-09-30 | 腾讯科技（深圳）有限公司 | A kind of information transferring method and relevant device, system |
| CN105825373A (en) * | 2015-01-06 | 2016-08-03 | 中国移动通信集团江苏有限公司 | Payment method, digital video conversion device and mobile terminal |
| EP3057249B1 (en) | 2015-02-16 | 2020-01-15 | Mirum Digital Media Limited | Method and system for communicating signals among advertiser, audience and promotion operator by way of wireless signal and mobile messaging |
| US10825053B2 (en) | 2015-02-16 | 2020-11-03 | Mirum Digital Limited | Characterized wireless signal mobile messaging method and system |
| CN105321101A (en) * | 2015-11-10 | 2016-02-10 | 张家港智帆技术咨询有限公司 | Audio based information acquisition method |
| CN105898365A (en) * | 2015-11-16 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Cross screen interaction method, device, server and terminal device |
| CN105812382A (en) * | 2016-05-03 | 2016-07-27 | 东南和创（厦门）电梯安全科技有限公司 | Multimedia push content acquisition method based on ultrasonic |
| TWI713916B (en) * | 2018-10-24 | 2020-12-21 | 淇譽電子科技股份有限公司 | Interactive method for instant identification of advertisements and interactive system thereof |
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Address after: Guangdong Nanshan District street of Shenzhen city in Guangdong province 518000 software industry base in Shenzhen, fifth building room 505 Patentee after: Shenzhen box Mdt InfoTech Ltd Address before: 518000 Guangdong city of Shenzhen province Nanshan District high in the four Longtaili No. 30 building 501-B Patentee before: Shenzhen Iboxpay Information Technology Co.,Ltd. |