CN202677469U - System of interaction between cell phone and advertisement machine - Google Patents

System of interaction between cell phone and advertisement machine Download PDF

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Publication number
CN202677469U
CN202677469U CN 201220294367 CN201220294367U CN202677469U CN 202677469 U CN202677469 U CN 202677469U CN 201220294367 CN201220294367 CN 201220294367 CN 201220294367 U CN201220294367 U CN 201220294367U CN 202677469 U CN202677469 U CN 202677469U
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Prior art keywords
advertisement machine
mobile phone
advertisement
cell phone
microphone
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Expired - Lifetime
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CN 201220294367
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Chinese (zh)
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朱建
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AlipayCom Co ltd
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Individual
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Abstract

The utility model discloses a system of interaction between a cell phone and an advertisement machine. The system comprises a server, the advertisement machine and the cell phone. The advertisement machine includes a proximity sensor, an advertisement machine data processing device, a loudspeaker and a microphone. The cell phone includes a cell phone data processing device used for coding and decoding audio data transmitted by the advertisement machine, and a loudspeaker and a microphone that are used for communication of the audio data with the advertisement machine. The server is in network connection with the cell phone and the advertisement machine, and is used for storing contents related to advertisements, receiving data information transmitted by the advertisement machine and the cell phone, and sending relevant information of advertisement contents to the cell phone. Data communication is carried out between the cell phone and the advertisement machine via the loudspeaker and the microphone of the advertisement machine and via the loudspeaker and the microphone of the cell phone. The system of the utility model helps to solve problems of interaction between the cell phone and the advertisement machine, is capable of sending the advertisement contents to a user in a customized manner, enables the advertisements to be more attractive, helps to substantially improve effects of the advertisements, and has the characteristics of simplicity and reliability, fine compatibility, fine user experience and low cost.

Description

The interaction systems of a kind of mobile phone and advertisement machine
Technical field
The utility model relates to advertising media, data communication technology field, is specifically related to the interaction systems of a kind of mobile phone and advertisement machine.
Background technology
Advertisement machine is popularized in market as a kind of new advertisement information carrier, is dispersed throughout the places such as building, elevator, open air, subway, taxi.Change the fixing pattern of showing of advertisement machine, user's passive viewing is changed into initiatively alternately, this is the effective means that improves advertising results.The user generally can carry mobile phone at any time, and the mode by mobile phone and advertisement machine interaction mainly contains at present: the user sends to the relevant content of cellphone subscriber's advertisement at advertisement machine input handset number by note; The user uses mobile phone to take the bar code that shows on the advertisement machine, by internet relevant content of advertisement on mobile phone; But above-mentioned advertisement machine system is at aspect Shortcomings such as convenience, user friendly.Another kind of new mode is to sneak into the high-frequency audio fingerprint in advertising media, and advertisement machine is only simply play, and is with the identification advertisement, then interactive by mobile phone recording and analyzing audio fingerprint; But audio-frequency fingerprint need to be sneaked into by this system in each advertising media's compilation process, and difficulty is large, and cost is high.
Summary of the invention
Goal of the invention: the object of the invention is to for the deficiencies in the prior art, provide interactive convenient between a kind of mobile phone and the advertisement machine, the user experiences, the mobile phone that cost is low and the interaction systems of advertisement machine.
Technical scheme: the interaction systems of a kind of mobile phone described in the utility model and advertisement machine, comprise server, advertisement machine and mobile phone, described advertisement machine comprise for detection of near the proximity transducer whether mobile phone arranged, be used for to the voice data that mobile phone transmits carry out audio coding and decoding the advertisement machine data processing equipment, be used for the loudspeaker and the microphone that carry out voice data communication with mobile phone; Described mobile phone comprise for the voice data that advertisement machine is transmitted carry out audio coding and decoding the data in mobile phone treating apparatus, be used for the loudspeaker and the microphone that carry out voice data communication with advertisement machine;
Described server and described mobile phone and described advertisement machine network connection are used for storage advertisement related content, receive the data message that advertisement machine and mobile phone transmit, and to the relevant information of mobile phone advertisement content;
Carry out data communication by the loudspeaker of advertisement machine and loudspeaker and the microphone of microphone and mobile phone between described mobile phone and the described advertisement machine.
Described advertisement machine also comprises for the picture that shows advertisement or the display screen of video content.
Send correct advertisement related content to correct cellphone subscriber for the ease of server, when described server and advertisement machine and mobile phone carried out data communication, the information of reception comprised cellphone subscriber ID and in progress advertisement ID.
For the ease of connecting between mobile phone and the server, be connected by the internet between described mobile phone and the described server, support WIFI, 2G or 3G mode.
For the ease of connecting between advertisement machine and the server, be connected by internet or LAN (Local Area Network) between described advertisement machine and the described server, support LAN, WIFI, 2G or 3G mode.
Beneficial effect: the interaction systems of a kind of mobile phone described in the utility model and advertisement machine, solved the problem of mobile phone and advertisement machine interaction, and can be targetedly to user's advertisement content, so that advertisement is more attractive, advertising results significantly promote, and have characteristics simple and reliable, that compatibility is good, the user experiences, cost is low.
Description of drawings
Fig. 1 is the structured flowchart of the interaction systems of a kind of mobile phone described in the utility model and advertisement machine;
Fig. 2 is the workflow diagram of the interaction systems of a kind of mobile phone described in the utility model and advertisement machine.
Embodiment
The below is elaborated to technical solutions of the utility model, but protection domain of the present utility model is not limited to described embodiment.
Embodiment 1:The interaction systems of a kind of mobile phone described in the utility model and advertisement machine, its structured flowchart comprise server, advertisement machine and mobile phone as shown in Figure 1.
Mobile phone is connected with server by the internet, supports the communication mode of WIFI, 2G or 3G.
Advertisement machine is connected by internet or LAN (Local Area Network) with described server, supports the communication mode of LAN, WIFI, 2G or 3G.
Carry out data communication by advertisement machine loudspeaker and advertisement machine microphone and Mobile phone horn and mobile microphone between mobile phone and the advertisement machine.
The function of server is (1) storage advertisement related content; (2) receive the data message that advertisement machine or mobile phone transmit, data message comprises cellphone subscriber ID and in progress advertisement ID; (3) to the relevant information of mobile phone advertisement content, relevant information comprises the details of content items or businessman, the relevant reward voucher of network address, commodity or businessman of purchase commodity.
Advertisement machine comprises proximity transducer, advertisement machine data processing equipment, display screen, loudspeaker and microphone, and wherein, proximity transducer is for detection of whether the user is arranged near the advertisement machine; The advertisement machine data processing equipment is used for data are carried out audio coding and decoding; Loudspeaker and microphone are used for carrying out voice data communication with mobile phone; Display screen is for the picture or the video content that show advertisement.
Mobile phone is daily common mobile phone, all has been equipped with loudspeaker, microphone and data in mobile phone treating apparatus, and the data in mobile phone treating apparatus can be realized with software, is used for data are carried out audio coding and decoding.The microphone of mobile phone be used for and the loudspeaker of advertisement machine between carry out communication.
During the work of the interaction systems of mobile phone described in the utility model and advertisement machine, process flow diagram as shown in Figure 2, the first method of work comprises the steps:
(1) user watches the advertisement that advertisement machine is play, and near advertisement machine, the data in mobile phone treating apparatus carries out audio coding with its mobile phone, and sends the sound signal of sign cellphone subscriber ID by the loudspeaker of mobile phone;
(2) to detect mobile phone close for the proximity transducer of advertisement machine, by the microphone location of advertisement machine and by the advertisement machine data processing equipment to audio decoder, receive the data that identified cellphone subscriber ID;
(3) advertisement machine sends data to server, comprises the in progress advertisement ID of cellphone subscriber ID, advertisement machine of cellphone subscriber's identity, the sign of advertisement machine self etc.;
(4) after server receives the data and processing of advertisement machine transmission, push the relevant content of in progress advertisement ID to mobile phone corresponding to cellphone subscriber ID, comprise the details of content items or businessman, the relevant reward voucher of network address, commodity or businessman of purchase commodity;
(5) user checks foregoing by mobile phone, and carries out further interaction, as gets electronic coupons, direct order goods etc.
During the work of the interaction systems of mobile phone described in the utility model and advertisement machine, process flow diagram as shown in Figure 2, the second method of work comprises the steps:
(1) user watches the advertisement that advertisement machine is play, and near advertisement machine, mobile microphone begins recording with its mobile phone;
(2) to detect mobile phone close for the proximity transducer of advertisement machine, carries out audio coding by the advertisement machine data processing equipment, and send sign just in the sound signal of broadcast advertisement ID by the loudspeaker of advertisement machine;
(3) mobile phone carries out audio decoder by the data in mobile phone treating apparatus to the information that recording obtains, and receives sign just in the data of broadcast advertisement ID;
(4) mobile phone sends data to server, comprises that cellphone subscriber ID, advertisement machine are just at broadcast advertisement ID etc.;
(5) after server receives the data and processing of advertisement machine transmission, push the relevant content of in progress advertisement ID to mobile phone corresponding to cellphone subscriber ID, comprise the details of content items or businessman, the relevant reward voucher of network address, commodity or businessman of purchase commodity;
(6) user checks foregoing by mobile phone, and carries out further interaction, as gets electronic coupons, direct order goods etc.
As mentioned above, although the specific preferred embodiment of reference has represented and has explained the utility model that it shall not be construed as the restriction to the utility model self.Under the spirit and scope prerequisite of the present utility model that does not break away from the claims definition, can make in the form and details various variations to it.

Claims (5)

1. the interaction systems of a mobile phone and advertisement machine, it is characterized in that, comprise server, advertisement machine and mobile phone, described advertisement machine comprise for detection of near the proximity transducer whether mobile phone arranged, be used for to the voice data that mobile phone transmits carry out audio coding and decoding the advertisement machine data processing equipment, be used for the loudspeaker and the microphone that carry out voice data communication with mobile phone; Described mobile phone comprise for the voice data that advertisement machine is transmitted carry out audio coding and decoding the data in mobile phone treating apparatus, be used for the loudspeaker and the microphone that carry out voice data communication with advertisement machine;
Described server and described mobile phone and described advertisement machine network connection are used for storage advertisement related content, receive the data message that advertisement machine and mobile phone transmit, and to the relevant information of mobile phone advertisement content;
Carry out data communication by the loudspeaker of advertisement machine and loudspeaker and the microphone of microphone and mobile phone between described mobile phone and the described advertisement machine.
2. the interaction systems of a kind of mobile phone according to claim 1 and advertisement machine is characterized in that, described advertisement machine also comprises for the picture that shows advertisement or the display screen of video content.
3. the interaction systems of a kind of mobile phone according to claim 1 and advertisement machine is characterized in that, when described server and advertisement machine and mobile phone carried out data communication, the information of reception comprised cellphone subscriber ID and in progress advertisement ID.
4. the interaction systems of a kind of mobile phone according to claim 1 and advertisement machine is characterized in that, is connected by the internet between described mobile phone and the described server, supports WIFI, 2G or 3G mode.
5. the interaction systems of a kind of mobile phone according to claim 1 and advertisement machine is characterized in that, is connected by internet or LAN (Local Area Network) between described advertisement machine and the described server, supports LAN, WIFI, 2G or 3G mode.
CN 201220294367 2012-06-21 2012-06-21 System of interaction between cell phone and advertisement machine Expired - Lifetime CN202677469U (en)

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103226781A (en) * 2013-04-17 2013-07-31 北京尚秀生活科技有限公司 Interactive system for advertisement player
CN103297322A (en) * 2013-04-10 2013-09-11 王玉娇 Information interaction method and relevant equipment based on message server
CN104021480A (en) * 2014-06-14 2014-09-03 谭希妤 Method and system for achieving mobile phone payment and advertisement shopping based on audio interface
CN105812382A (en) * 2016-05-03 2016-07-27 东南和创(厦门)电梯安全科技有限公司 Multimedia push content acquisition method based on ultrasonic
CN107909417A (en) * 2018-01-10 2018-04-13 广东云立方互动科技有限公司 Audient's collection and statistical method are read by a kind of advertising media based on sound wave
WO2018157554A1 (en) * 2017-02-28 2018-09-07 深圳飞人网络信息技术有限公司 Synchronous playback method, system and device
CN109426984A (en) * 2017-09-04 2019-03-05 上海仪电(集团)有限公司中央研究院 A kind of intelligent advertisement board of the personalized push based on wireless recognition technique

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103297322A (en) * 2013-04-10 2013-09-11 王玉娇 Information interaction method and relevant equipment based on message server
CN103297322B (en) * 2013-04-10 2016-08-17 王玉娇 Information interacting method based on message server and relevant device
CN103226781A (en) * 2013-04-17 2013-07-31 北京尚秀生活科技有限公司 Interactive system for advertisement player
CN104021480A (en) * 2014-06-14 2014-09-03 谭希妤 Method and system for achieving mobile phone payment and advertisement shopping based on audio interface
CN105812382A (en) * 2016-05-03 2016-07-27 东南和创(厦门)电梯安全科技有限公司 Multimedia push content acquisition method based on ultrasonic
WO2018157554A1 (en) * 2017-02-28 2018-09-07 深圳飞人网络信息技术有限公司 Synchronous playback method, system and device
CN109426984A (en) * 2017-09-04 2019-03-05 上海仪电(集团)有限公司中央研究院 A kind of intelligent advertisement board of the personalized push based on wireless recognition technique
CN107909417A (en) * 2018-01-10 2018-04-13 广东云立方互动科技有限公司 Audient's collection and statistical method are read by a kind of advertising media based on sound wave

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Owner name: CHINA ALIPAY NETWORK TECHNOLOGY CO., LTD.

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Effective date: 20130228

C41 Transfer of patent application or patent right or utility model
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Address after: 310099 B, Huanglong square, 18 Wan Tang Road, Zhejiang, Hangzhou, Xihu District, China

Patentee after: Alipay.com Co.,Ltd.

Address before: 210000, Jiangsu Province, Jiangning District, Nanjing Dongshan street, heaven and earth metro, Tianxin 10, building two, Room 401

Patentee before: Zhu Jian

CX01 Expiry of patent term
CX01 Expiry of patent term

Granted publication date: 20130116