WO2001095187A1 - Portable browsing terminal ordering system - Google Patents

Abstract

A system for acquiring advertisement information posted on a signboard, broadcast advertisement information in a broadcast program, and advertisement information indicated on a printed medium into a portable browsing terminal and making an order as necessary. A signboard or broadcast receiver is connected to a portable browsing terminal through a short-distance communication means to enable the user to acquire information and to access an EC site so as to make an order. Alternatively, an image capturing means enables a portable browsing terminal to acquire information stored in the form of a two-dimensional code and to access an EC site so as to make an order.

Description

 TECHNICAL FIELD The present invention relates to a system for using a mobile browser terminal to easily capture information from various advertisements in a town or the like, and then order the corresponding product or service advertised. 2. Description of the Related Art Conventionally, when an advertisement for a product or service of interest is found on a signboard outdoors or in a car of a public transportation, a memo is recorded or memorized in a notebook. Or, even if interesting information was broadcast on TV or radio, if it suddenly came out, it was recorded in a notebook, as in the case described above, because the recording could not be made in time.

 Similarly, when print media such as magazines, books, and flyers were used as the information source, paper was cut out and saved, or the portion was transcribed into a notebook or the like and saved. In addition, in the case of advertisements, unspecified large numbers are presented in various places in various forms, but when multiple advertisements are issued for the same product or service, it is possible to directly determine which advertising medium is effective. At present, there is no way to grasp the situation.

As mentioned above, it would be very convenient if a user could order an advertisement that was everywhere in the town with simple operations. Purchasing behavior The advantage should be great for advertisers if they can place orders when the machine is strong. Furthermore, if people can collect information from what advertising sources and place orders, it will be possible to arrange, distribute, and distribute advertising media very efficiently. It would be a very convenient society if the above-mentioned things could be achieved using mobile browser terminals, which are currently gaining in popularity. In other words, you can easily collect information from advertising sources that exist in various places in the town using a mobile browser terminal, easily organize and store the information, or order products and services immediately. In addition, there has been a long-awaited need for a system that can authenticate whether the advertisement information is credible, and order only the authenticated information. In addition, if the order media or the reference to the advertising information was used to determine the origin of the advertising medium, the placement, distribution, and distribution of advertisements would be very efficient. Therefore, there has been a long-awaited need for a system that allows a person to easily obtain advertisement information on products and services from an advertisement medium, easily place an order, and analyze the advertisement source. Mobile browser terminal such as i-mode, J-sky, EZ Web, etc. that can be connected to a site on the network (of course, if a PDA has a browser function, Good) and an advertising means for notifying the unspecified majority of the advertising information, and assigns an advertising medium ID to this advertising means. A communication means for communicating between the above-mentioned portable browser terminal and the advertising means is provided. The URL information of the site related to the information on the goods and / or services or at least both of which are announced by the advertising means to the above-mentioned portable browser terminal by the communication means provided in the advertising means The mobile browser terminal distributes the information including the advertising medium ID information given to the advertising means provided, and connects to the relevant site of the relevant product or service based on the URL information of the distributed site, and the relevant product on the site Alternatively, an ordering means for ordering services or both may be provided.

 The above-mentioned advertising methods include various signboards, outdoor displays such as large outdoor visions, indoor displays that carry advertising information in buildings and station premises, displays in vending machines, and transportation facilities such as trains and buses. It should be at least one selected from a speaker that sends product or service information by poster and voice. In other words, any means that advertises images (including moving images) or voices that transmit advertisement information to unspecified large numbers can be used as a communication means that can communicate with a portable browser terminal to such advertisement information transmission sources. Should be added.

 When the advertising means visually notifies the unspecified majority, the above-mentioned communication means can communicate with the portable browser terminal within a range where the advertising means can be visually recognized. The means can communicate with the mobile browser terminal as long as the advertising means can be heard, and in the case of both visual and audible notification means, the communication means must be in a range in which the advertising means can be used. Is only required to be able to communicate with the mobile browser terminal.

The portable browser terminal may be a wireless portable browser terminal using a wireless public network such as a wireless mobile communication network. Previous When distributing information from the above-mentioned advertising means to the mobile browser terminal, the mobile browser terminal should be provided with a user's request acquisition means so that it can be distributed according to the user's request acquired by this request acquisition means. I just need. In this way, if there is more than one advertising information without the user taking in unnecessary information, it becomes possible to take in only necessary information.

 In addition, there is a case where the order is not immediately made when the advertisement information is taken in. In such a case, at least the goods and / or services or both, which are notified by the above-mentioned advertising means, are delivered to the mobile browser terminal. The URL information of the site related to the information and the advertising medium ID information of the above-mentioned advertising means are registered in the information storage means at any time, and the relevant information can be stored by the above-mentioned mobile browser terminal as needed by the user. Then, the user can connect to the relevant URL and place an order for the relevant product and / or service on the site.

 This information storage means is provided in the mobile browser terminal, and at least a site associated with the information on the goods and / or services notified by the above-mentioned advertising means and distributed to the mobile browser terminal is provided. The information including the URL information and the advertising medium ID information of the advertising means may be registered in the storage means of the portable browser terminal and called when necessary.

Alternatively, a means for storing personal information of the user of the mobile browser terminal is provided at a site on the network, and at least the product or service notified by the advertising means distributed to the mobile browser terminal described above. Alternatively, information including the URL information of the site and the advertising medium ID information of the advertising method related to the information on both The information may be registered in the personal information storage means on the above-mentioned network and called when necessary.

 The access to the personal information storage means of the site on the network of the mobile browser terminal is performed by specifying the personal information storage means by the terminal ID of the mobile browser terminal and, if necessary, performing authentication. What should be done with this terminal ID.

 The distribution from the advertising means to the mobile browser terminal should be a short-range communication means, such as short-range communication using radio waves such as bluetooth or specific low power or wireless LAN, or infrared light. A method such as non-contact ID communication, in which readout is performed by providing a high-frequency signal by providing optical communication, a coil, or the like, may be used.

Next, in the present invention, since an order is placed, the advertisement information needs to be appropriate. For example, there is a possibility of illegal transactions, so how to prevent it is explained. An information authentication site having information determination authentication means for performing information determination authentication is provided for information distributed by the above-described advertising means, and whether or not the information is illegal is determined here. In this case, for example, if there is a language that violates public order and morals, a system that does not perform judgment and authentication may be used. Then, the advertisement information is judged and authenticated at this information authentication site, an information authentication ID is issued at the information authentication site for information that does not cause any problem, and the information when the information is distributed to the mobile browser terminal by the above-mentioned advertising means. Then, the above-mentioned information authentication ID may be added and delivered. Then, based on the URL information of the site related to the product and / or service announced by the above-mentioned advertising means and the related site information, when connecting to the relevant site by the portable terminal, the information authentication site described above is used. Access information and the information is authenticated by the information authentication ID. It is only necessary to judge whether or not the connection has been made, and connect to the relevant site only if the user is authenticated. If necessary, the information authentication ID should be encrypted, decrypted at the time of authentication, and then authenticated. Next, the advertisement medium ID will be described. The advertisement medium ID is provided with an advertisement medium ID information site, and an advertisement medium ID issuance means for issuing the above-described advertisement medium ID in the advertisement medium information ID site in response to a request from the above-mentioned advertisement means. It is good.

 Then, at least the URL information of the site related to the information is acquired by the communication means provided in the advertising means described above, and when the corresponding site is accessed by this URL, the information of the advertisement medium ID is used. Advertisement medium identification analysis means should be provided to analyze whether the relevant site was accessed from the advertisement medium by the mobile browser terminal. The advertisement medium ID is encrypted as necessary, and may be decrypted at the time of analyzing the advertisement medium identification.

 The above-mentioned advertisement medium specifying analysis means may access the advertisement medium ID information site and specify the advertisement medium from the corresponding advertisement medium ID.

 When the mobile browser terminal accesses the corresponding site based on the URL information described above, at least an access log registering means for registering an access log including the advertisement medium ID at this site may be provided. When the user of the mobile browser terminal can be identified or the attribute of the user can be identified, the access log adds the data of the identified user and / or the attribute data of the user, or the data of both. If this is done, users will be able to collect valuable marketing data over which advertising media to obtain and order information from.

Next, a case of a broadcast advertisement will be described. Rhino on the network In a system composed of a portable browser terminal and a broadcast receiving means that can be connected to a mobile phone, an advertisement medium ID is assigned to the broadcast advertisement received by the broadcast receiving means, and the mobile browser terminal described above and the aforementioned Communication means for communicating between the broadcast receiving means, and the communication means provided in the broadcast receiving means are notified to the mobile browser terminal by at least the broadcast advertisement received by the broadcast receiving means. The URL information of the site related to the product and / or service and the advertising medium ID information described above are distributed, and the mobile browser terminal described above receives the product or service based on the URL information of the distributed site. It is only necessary to provide an ordering means for connecting to the service related site and ordering the relevant product or service or both on the site.

 The broadcast receiving means may be a television broadcast receiving device or a radio broadcast receiving device. At least the information including the URL information and the advertisement medium ID of the site related to the broadcast advertisement is transmitted by the broadcast station. At the same time, the broadcast is transmitted or combined with the broadcast advertisement data and broadcasted, and the URL information and the advertisement medium ID of the site related to the broadcast advertisement are transmitted to the TV broadcast receiver or the radio broadcast receiver. , And may be separated from the broadcast advertisement and transmitted to the above-described portable browser terminal by the communication means described above.

The mobile browser terminal may be a wireless mobile browser terminal using a wireless public network such as a wireless mobile communication network. When distributing information from the above-mentioned broadcast receiving means to the mobile browser terminal, the mobile browser terminal is provided with a user's request obtaining means, and the information is distributed according to the user's request obtained by the request obtaining means. It should be left. This allows the user to retrieve unnecessary information If there is more than one advertisement broadcast information without importing, only the necessary information can be imported.

 In addition, there may be cases where the order is not immediately made when the advertisement information is taken in, but in such cases, at least the goods and / or services or both, which are announced by the broadcast advertisement, delivered to the mobile browser terminal The URL information of the site related to the information and the advertisement medium ID information of the advertisement broadcast described above are registered in the information storage means at any time, and the relevant information is stored as needed by the user using the above-mentioned portable browser. All you have to do is call the URL from the terminal and connect to the URL to order the product and / or service on the site. This information storage means is provided in the mobile browser terminal, and the URL of the site related to the information on the product and / or service or at least both announced by the broadcast advertisement distributed to the mobile browser terminal The information including the information and the advertisement medium ID information of the broadcast advertisement is registered in the storage means of the mobile browser terminal, and can be called when necessary.

 Alternatively, a means for storing personal information of the user of the mobile browser terminal is provided at a site on the network, and at least the product or the product that has been notified by the broadcast advertisement distributed to the mobile browser terminal described above is provided. The information including the URL information of the site and the advertisement medium ID information of the broadcast advertisement related to the information on the service or both may be registered in the above-mentioned personal information storage means on the network, and may be called up when necessary.

The mobile browser terminal accesses the personal information storage means of the site on the network by specifying the personal information storage means by the terminal ID of the mobile browser terminal and, if necessary, performing authentication. You can do it with an ID.

Distribution from the broadcast reception advertisement means to the mobile browser terminal may be a short-distance communication means, such as short-range communication using radio waves such as bluetooth or specified low power or wireless LAN, infrared, etc. A method such as non-contact ID communication, in which optical communication using light, reading is performed by providing a coil, etc., and outputting a high frequency, may be used.

 Next, in the present invention, since an order is placed, the advertisement information needs to be appropriate. For example, there is a possibility of illegal transactions, so how to prevent it is explained. For information distributed by the above-mentioned broadcast receiving means (information on products or services of broadcast advertisements), an information authentication site having an information judgment authentication means for performing a genuine report judgment authentication is provided. Judge if it is illegal. In this case, for example, if there is a word that violates public order and morals, a system that does not perform judgment and authentication may be used. Then, the advertisement information is judged and authenticated at this information authentication site, and for information that does not cause any problem, an information authentication ID is issued at the information authentication site, and the information is transmitted to the mobile browser terminal by the above-mentioned broadcast receiving means. The information may be delivered by adding the information authentication ID to the information.

Then, based on the URL information of the site related to the product and / or service announced by the above-mentioned broadcast advertisement and the related site information, when the mobile terminal connects to the relevant site, the information authentication site described above is used. Access to the site, determine whether the information is authenticated by the information authentication ID, and connect to the site only when the authentication is successful. If necessary, the information authentication ID should be encrypted, decrypted at the time of authentication, and then authenticated. Next, an advertisement medium ID in the case of an advertisement broadcast will be described. The advertisement medium ID has an advertisement medium ID information site, and the above-mentioned advertisement medium ID is issued at the advertisement medium information ID site at the request of a broadcasting station (advertising broadcast program creator). Advertisement medium ID issuing means should be provided.

Then, at least the URL information of the site related to the information is acquired by the communication means provided in the broadcast receiving means described above, and when the corresponding site is accessed by this URL, the advertisement medium ID is used. Advertisement medium identification and analysis means should be provided to analyze from which broadcast advertisement the mobile browser terminal accessed the site. The advertisement medium ID is encrypted as necessary, and may be decrypted at the time of the advertisement medium identification analysis.

 The above-mentioned advertisement medium specifying analysis means may access the advertisement medium ID information site and specify the advertisement broadcast from the relevant advertisement medium ID.

When the mobile browser terminal accesses the corresponding site based on the URL information described above, at least an access log registration means for registering an access log including the advertising medium ID at this site may be provided. This access log can be added if the user of the mobile browser terminal can be specified or if the attribute of the user can be specified, and the user data specified and / or the attribute data of the user or both are added. This makes it possible to collect valuable marketing data overnight from which advertisements to acquire and order information.

Next, a method of acquiring advertisement information from a print medium to a portable browser terminal and placing an order will be described. It consists of a mobile browser terminal that can be connected to a site on the network and a print medium that advertises advertising information. In the system, the advertising medium ID is assigned to the above-mentioned print medium, and at least the URL information of the site related to the goods and / or services notified by the advertisement printed on the above print medium and The advertising medium ID information is coded and printed on the printing medium at the same time as the advertisement, and the above-mentioned portable browser terminal is provided with an image capturing means to obtain the coded image printed on the printing medium by the image capturing means. By analyzing the code image, the URL information of the site related to the product and / or the service notified by the advertisement information printed on the print medium and the both and the advertisement medium ID information described above are obtained. The obtained mobile browser terminal connects to the relevant site of the relevant product or service based on the URL information of the site and connects the relevant product on the site. Rui may if provided ordering means for ordering the mono bis or both thereof. This print medium may be a paper advertisement medium such as a newspaper, a magazine, a book, an advertisement leaflet, a poster, a business card, a catalog, a receipt, or a non-paper print advertisement. Anything that has been coded into the country is sufficient. If the above-mentioned code is a two-dimensional code such as a QR code, there is no problem in the stored data capacity.

The mobile browser terminal may be a wireless mobile browser terminal using a wireless public network such as a wireless mobile communication network. In addition, there are cases where the order is not immediately made when the advertisement information is taken in.In such a case, there is at least a product or service that has been notified to the portable browser terminal and has been announced by the above-mentioned print media advertisement. Or the URL information of the site related to both of them and the advertising medium ID information of the print medium described above should be registered in the information storage means at any time, and the relevant information can be stored as required by the user. Carrying It is only necessary to call the URL using a web browser terminal, connect to the relevant URL, and place an order for the relevant product and / or service on the site.

 This information storage means is provided in the mobile browser terminal, and at least the URL of the site related to the information obtained from the mobile browser terminal and related to the product and / or service or both announced in the print media advertisement described above. The information including the information and the advertisement medium ID information of the print medium can be registered in the storage means of the portable browser terminal and called when necessary.

 Alternatively, a means for storing personal information of the user of the mobile browser terminal is provided at a site on the network, and at least the product or service or the product or the service that is notified by the print medium acquired by the mobile browser terminal described above is provided. The information including the URL information of the site and the advertisement medium ID information of the print medium related to the both may be registered in the personal information storage means on the above-mentioned network, and may be called up when necessary.

 This mobile browser terminal accesses the personal information storage means of the site on the network by specifying the personal information storage means by the terminal ID of the mobile browser terminal and, if necessary, performing authentication with this terminal ID. Just do it.

Next, in the present invention, since an order is placed, the advertisement information needs to be appropriate. For example, there is a possibility of illegal transactions, so how to prevent it is explained. An information authentication site that has an information determination authentication unit that performs information determination authentication is provided for information acquired by the portable browser terminal from the above-described print medium, and here, it is determined whether or not the information is illegal. Do. Here is an example For example, if words that are against public order and morals are included, a system that does not perform judgment and certification may be used. Then, the advertisement information is judged and authenticated at this information authentication site, an information authentication ID is issued at the information authentication site for information that does not cause any problem, and the information for distribution to the portable browser terminal by the above-mentioned advertising means. The information authentication ID described above should be added to the distribution.

 When the mobile terminal connects to the relevant site based on the URL information of the site related to the product and / or service announced on the above-mentioned print medium and the both, the information described above is used. It is only necessary to access the authentication site, determine whether the information has been authenticated by the information authentication ID, and connect to the relevant site only when the authentication is successful. If necessary, the information authentication ID should be encrypted, decrypted at the time of authentication, and then authenticated.

Next, the advertising medium ID will be described. This advertising medium ID is provided with an advertising medium ID information site, and the above-mentioned advertising medium ID is issued at the advertising medium information site D at the request from the print medium creator. Means may be provided.

 At least the URL information of the site related to the information obtained by the code provided on the print medium is obtained, and when the relevant site is accessed by this URL, the URL of the advertisement medium ID is used. An advertising medium identification analysis means for analyzing from which advertising medium (printing medium) the mobile browser terminal accessed the corresponding site is provided. The advertisement medium ID is encrypted if necessary, and may be decrypted at the time of analyzing the advertisement medium identification.

The above-mentioned advertisement medium identification analysis means accesses the advertisement medium ID information site and specifies the advertisement medium (print medium) from the corresponding advertisement medium ID. Good.

 One code may contain multiple pieces of advertising information, but in such a case, the user may be confused. Therefore, when there is a plurality of pieces of information acquired by the image capturing means in the portable browser terminal described above, the user is provided with an information selecting means for selecting necessary information, and the information selected by the necessary information selecting means is provided. It is only necessary to access the corresponding site.

 If the mobile browser terminal accesses the relevant site based on the above URL information, at least this site should have access port registration means for registering the access port including the advertising medium ID. . This access log can be identified by the user if the user of the mobile browser terminal can be identified or if the attributes of the user can be identified. Valuable marketing data can be collected from which advertising media (print media) to obtain information and place orders. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic diagram of the first embodiment.

FIG. 2 is a block diagram of the mobile browser terminal according to the first embodiment.

Fig. 3 is a flow chart from the first embodiment to the information flow from the signboard to the mobile browser terminal.

FIG. 4 shows a flow with information authentication of the first embodiment.

FIG. 5 is a display image (information acquisition screen) of the mobile browser terminal according to the first embodiment. Fig. 6 shows the display image (selection screen) of the mobile browser terminal of the first embodiment.

FIG. 7 is an example of distribution information according to the first embodiment.

FIG. 8 is a display image (acquisition information display) of the mobile browser terminal of the first embodiment.

Fig. 9 shows the display image (E Cit) of the mobile browser of the first embodiment before the end.

FIG. 10 is a display image (ordering screen) of the portable browser terminal of the first embodiment.

FIG. 11 is an information authentication flow according to the first embodiment.

FIG. 12 is an example of the information authentication site database of the first embodiment. FIG. 13 shows a flow relating to the advertising medium ID according to the first embodiment.

Figure 14 shows an example of the advertising media ID information site of the first embodiment.

FIG. 15 shows an example of an EC site access log according to the first embodiment.

Fig. 16 is a schematic diagram for registering in the personal database on the web in the first embodiment.

Figure 17 is a schematic flow for registering personal data on the web in Example 1.

Figure 18 shows an example of a personal data access log on the Web. FIG. 19 is a schematic diagram of the second embodiment.

FIG. 20 is a block diagram of the mobile browser terminal according to the second embodiment.

Fig. 21 shows the flow of ordering from receiving information from the broadcast receiver (television) to the portable browser terminal in the second embodiment.

FIG. 22 shows a flow with information authentication of the second embodiment.

Fig. 23 shows the display image (information acquisition image) of the portable browser terminal of the second embodiment. Plane).

Figure 24 shows the display image (selection screen) of the mobile browser terminal of the second embodiment.

FIG. 25 is an example of distribution information according to the second embodiment.

FIG. 26 shows a display image (display of acquired information) of the mobile browser terminal of the second embodiment.

Fig. 27 is a display image (EC site) of the mobile browser terminal of the second embodiment.

Figure 28 shows a display image (order screen) of the mobile browser terminal of the second embodiment.

Figure 29 shows the information authentication flow of the second embodiment.

FIG. 30 shows an example of an information authentication site database according to the second embodiment.

Fig. 31 shows the advertising medium ID flow of the second embodiment.

Fig. 32 is an example of the advertising medium ID information site database of the second embodiment.

Fig. 33 shows an example of an EC site access log according to the second embodiment.

FIG. 34 is a schematic diagram for registering in the personal database on the web in the second embodiment.

Fig. 35 is a schematic flow for registering in the personal database on the web in the second embodiment.

Figure 36 shows the personal database access log on the web in Example 2.

FIG. 37 is a schematic diagram of the third embodiment.

Fig. 38 shows the image (QR code capture) of the mobile terminal of the third embodiment.

FIG. 39 is a block diagram of the mobile browser terminal according to the third embodiment. FIG. 40 is a flow chart illustrating the process of taking information from a print medium to a portable browser terminal and placing an order according to the third embodiment.

FIG. 41 shows a front end with information authentication of the third embodiment.

FIG. 42 is a display image (information acquisition screen) of the band browser terminal of the third embodiment.

Fig. 43 shows a display image (image acquisition screen) of the mobile browser terminal of the third embodiment.

Figure 44 is a display image (selection screen) of the mobile browser terminal of the third embodiment.

FIG. 45 shows an example of distribution information according to the third embodiment.

FIG. 46 shows a display image (display of acquired information) of the portable browser terminal of the third embodiment.

Fig. 47 is a display image (EC site) of the mobile browser terminal of the third embodiment.

Fig. 48 shows the display image (order screen) of the mobile browser terminal of the third embodiment.

FIG. 49 is an information authentication flow according to the third embodiment.

FIG. 50 is an example of an information authentication site database according to the third embodiment.

FIG. 51 shows an advertising medium ID flow of the third embodiment.

Fig. 52 shows the advertising media ID information site of the third embodiment.

Fig. 53 shows the EC site access log of the third embodiment.

FIG. 54 is a schematic diagram for registering the personal database on the web in the third embodiment.

Fig. 55 is a schematic flow for registering personal data on the web in the third embodiment. Fig. 56 shows an example of a personal database access log on the web in the third embodiment. BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in more detail with reference to the drawings. FIG. 1 shows a first embodiment of the present invention, in which a user places an order for a product of advertising information on a signboard using a portable browser terminal. 101 is a Hawaii travel signboard installed on the roof of building 102. Reference numeral 103 denotes a bluetooth short-range wireless communication device installed in a building 102, which distributes the contents of the signboard of 101 to a portable browser terminal. 104 is Mr. A who looks at the signboard advertisement and is worried about the signboard advertisement, and wants to obtain the relevant advertisement information and, in some cases, place an order, and Mr. A holds the mobile browser terminal 105 I have. The 105 mobile browser terminal is equipped with a Bluetooth short-range wireless communication device. 106 is a base station of a portable browser terminal, site 107 is an information authentication site, 108 is an advertising medium ID information site, and 109 is a signboard advertising site. EC site.

 Fig. 2 shows a block diagram of the portable browser terminal of Figure 105. Here, a bluetooth short-range wireless communication device for distributing signboard information and a bluetooth inside the terminal are shown. Communication is performed by the short-range communication connection means. Then, the user's request is acquired by the user's request acquisition means through the user interface. New

—Based on the demands of the mobile phone, 103 Bluetooth short-range wireless communication devices and portable browser terminals 105 exchange information using bluetooth short-range wireless communication, and transfer necessary information to the mobile browser. User terminal 105 acquires. And access websites as needed In this case, the necessary site is connected to the required site through the wireless communication line connection means by the site access means.

 Mr. A looks at the signboard advertisement and calls the information acquisition screen with the portable browser terminal of 105 when the information of the signboard advertisement becomes necessary. The situation in that case is shown in Fig. 5, where the question is asked, "Do you want to obtain information?" Then, when “Yes” is selected, as shown in Fig. 6, the message “Please select the acquisition information” is displayed, and “〇〇〇 ヅ 一”, “Δ Χ cola”, and “x” to be selected 〇Service ”is displayed. This is because it is necessary to select the desired information when there are multiple information providing signs. Fig. 7 shows an example of information content, in which advertising information on a signboard is distributed to a portable browser terminal by a Bluetooth short-range wireless communication device.

 Fig. 3 shows the flow from importing information from a signboard to a mobile browser to ordering. First, if Mr. A wants to obtain advertisement information by looking at a signboard advertisement, he or she takes the information into a mobile browser terminal by means of communication such as a burst. At that time, it distributes information including URL information on the EC site and advertising medium ID information on advertising products or services. Here, as shown in Fig. 7, “information name”, “information content”, “manager”, “URL information”, “information authentication ID”, and “advertising medium ID” are distributed.

Then, the necessary information is selected and obtained by the user. It is connected to the corresponding EC site 109 via the wireless base station 106 in Fig. 1 based on the acquired "URL information". Then, at the corresponding EC site, it is possible to specify which signboard advertisement (may not be a signboard) by the “advertising medium ID”. As required, whether there was any action or order on Mr. A's site, and from which Jfe notice media (which signboard) was accessed Is registered on the data base. By analyzing this database later, it is possible to analyze which advertising medium (which signboard) was effective.

 In this example, the relevant URL was accessed directly after the information of the signboard advertisement was obtained. However, the relevant information was stored in the information storage means (memory) of the mobile terminal as shown in Fig. 2 and the e-commerce site as needed. You may access the gull.

 Next, a description will be given of the case where information authentication is performed when ordering from advertising information. This flow is shown in Fig. 4. Here, the flow up to the access to the relevant EC site 109 is the same as the flow in FIG. 3, but when the access is made, the information authentication site 108 is accessed and the relevant information is determined by the information authentication ID. You can certify that it is appropriate, and if it is, proceed to the subsequent steps. Then, if necessary, the data on Mr. A's actions on the site and the presence / absence of an order are registered in the database.

 In addition, the screen flow up to order placement will be described in detail. Fig. 8 shows information on signboard advertisement information distributed to mobile terminals and displayed as images. URL section of this display information site

When "http: \ abcf354.co.jp/datea/23kl/rtfd" is selected, the corresponding EC site 109 is accessed via the base station 106 in Fig. 1 and the image shown in Fig. 9 is displayed. Is displayed. Here you can select the details of the Hawaiian restaurant, the "Experiencer" page and the "Other players" page, and press the "Reserve" button to make a reservation. Is possible. The reservation screen is shown in Fig. 10. If the user inputs necessary information such as “departure date” and “number of people” from the mobile browser terminal and sends it, the EC site 109 will place an order. Next, information content authentication will be described. The flow is shown in Fig. 11. First, a signboard administrator requests an information authentication ID issuance. At that time, the information content is sent to the information authentication site. Next, it is determined whether the information is correct by the information authentication determination authentication means of the information authentication site. The information authentication determination / authentication means here may be performed according to a predetermined determination criterion, for example, detecting words or the like that are against public order and morals, and if there are no words against public order and morals, it is acceptable to pass. If there is no problem, an information authentication ID is issued, and the necessary items are registered on the information authentication site's data base. An example is shown in Figure 12. Based on the information, the “information authentication ID”, “information name”, “administrator”, “media position” expressed by latitude and longitude, “URL”, “information content”, The “content authentication discrimination type” that indicates which part of the category is registered is registered. Furthermore, the information authentication ID may be added to the contents of the content delivered by the short-range communication means. In this case, encryption may be performed as necessary. The encryption in this case may use an existing encryption technology.

 The information is distributed to the mobile browser terminal, and when the user accesses the corresponding EC site, the user further accesses the information authentication site and authenticates by the information authentication ID. If the information authentication ID is encrypted, it is sufficient to decrypt and authenticate the ID. If there is no problem, the user can access the corresponding EC site and place an order. Here, if necessary, the data on Mr. A's actions on the site and the presence / absence of an order may be registered in the database.

Next, I will explain the advertising medium ID. Figure 13 shows the flow. First, when a signboard manager issues a request to issue an advertising medium ID, a unique advertising medium ID is issued by the advertising medium ID issuing means at the advertising medium ID issuing site according to the contents of the advertisement for the relevant information. Issue. Then, the necessary items are registered in the database of the advertising media ID issuance site. An example is shown in Fig.13. On this basis, the “information medium ID” “information name”, “administrator”, “advertising medium name”, “media position” expressed by latitude and longitude, “URL”, “information content” `` Management type '' indicating the type of advertisement medium, and `` Time '' indicating the time are registered for the display etc. that announces with a moving image or the speaker that announces by voice because the announcement time is fixed. . Then, the advertising medium ID may be added to the content of the content delivered by the short-range communication means. In this case, encryption may be performed as necessary. In this case, similar to the information authentication ID, the encryption may use the existing encryption technology.

 Information is delivered to the mobile browser terminal, and when the user accesses the corresponding EC site based on the URL information, that is, the URL part of the display information on the screen in FIG. 8 r http: // abcf 354.co.jp/datea When / 23kl / rtfdj is selected and connected to the corresponding site (Fig. 9), the advertisement media ID is further referred to by referring to the advertising media ID information site database (Fig. 14) in Fig. 1 at 108. Advertisement means may be specified. At this time, if the advertising medium ID is encrypted, the encryption may be decrypted.

By referring to this database, it is possible to determine from which advertising medium the user has accessed the EC site as an information source (here, the advertising medium ID, “information name”, "Administrator", "Advertising media name", "Media location", "URL", "Information content", "Management type", "Time", etc. are known.) If the user can be identified or the user's attributes, etc. are known from the relevant EC site via the membership system, etc., the specified user and user attributes are registered in the database. Good

 This is shown in Fig. 15. Here, the “date”, “time”, “target product (service)”, “product code (sample code)”, “advertising medium ID” These are "media location", "ordering status", "access record" which is the user's behavior record in the site, and "user-attribute" when the user's attribute is known. By analyzing the database, it is possible to analyze marketing data such as products and services, advertising sources, media locations, and user attributes.

 In the present embodiment, an example of a signboard is shown, but the present invention is not limited to this, and the present invention is also effective for a large vision on a wall of a building in a town. In this case, since the advertisement varies depending on the time, it is necessary to consider the advertisement broadcast time, etc.However, the broadcast time can be registered and managed as shown in the information name “BC Juice” in the example of the data base in Fig. 14. I just need. Of course, as long as short-range communication means can be used, for example, advertisement of LEDs in transportation such as trains and buses may be used. In addition, an advertising poster may be used. In this case, a short-range communication device may be installed near the poster. In addition, an advertisement using the sound of a shopping street may be used. In this case, a short-range communication device may be installed around the speaker, and an advertisement using a combination of image and sound may be used. In this case, the device of the short-range communication means may be installed in a range where the advertisement is transmitted to the user.

The above example is an example of connecting to an EC site on a network immediately after acquiring information or using an information storage means (memory) in a portable browser terminal. Information storage means for mobile browsing as personal information of the user. There is also a method of storing the acquired information in the terminal. Figure at that time

16 Here, 1601 is a signboard of a 21-inch LCD TV, which is installed on the roof of building 1602. Reference numeral 1603 denotes a bluetooth short-range wireless communication device installed in building 1602, which transmits the contents of the signboard of 1601 to a portable browser terminal.

 1604 is Mr. A who wants to look at the signboard advertisement and obtain the advertisement information of the signboard, and Mr. A has a portable browser terminal 1605. The portable browser terminal at 165 is equipped with a Bluetooth short-range wireless communication device. 1606 is a base station of a mobile browser terminal, site 1607 is an information authentication site, 1608 is an advertising medium ID information site, and site 1609 is 2 An EC site related to 1-inch LCD TV advertisements, site 1610, is a site that has a personal data base as personal information storage means. Here, the information taken into the mobile browser terminal 16605 is registered in the personal data base, which is a personal information storage means at the site 1610, and called up as needed. You can access EC site 169. Others are the same as the previous example. If necessary, the terminal ID of the portable browser terminal may be used to access the site 1610 with the personal database as the personal information storage means, but the flow is shown in Figure 17 .

In addition, since it is possible to take access logs of individuals here, if this is registered in the database, it should be a useful marketing day for individuals. The situation is shown in Fig. 18. Here, “date”, “time”, “target product”, “advertising medium ID”, “medium position”, “whether or not to place an order”, and action records within the site "Access record" data is registered. In this embodiment, the information authentication site and the advertisement medium ID information site are different sites, but the processing may be performed at the same site. In addition, the i-media ID may have an information authentication function.In other words, when the advertising media ID is issued, the information discriminating and authenticating process of the relevant information is performed, and the advertising media ID is issued only to the authenticated media. Good. Although the above example is an example of a signboard and the like, the following embodiment will describe a case relating to an advertisement broadcast such as a television.

 FIG. 19 shows a second embodiment of the present invention, in which a user orders a product of advertisement information of an advertisement broadcast such as a television using a portable browser terminal. 1991 is a television receiver with a bluetooth short-range wireless communication device that advertises Hawaii travel. 1992 is looking at the signboard advertisement and is worried about the signboard advertisement. Mr. Β wants to acquire the relevant advertisement information and place an order in some cases. Mr. Β is a mobile browser terminal. have. The 903 portable browser terminal is equipped with a bluetooth short-range wireless communication device. 904 is a base station of a mobile browser terminal, site 195 is an information authentication site, 1906 is an advertising medium ID information site, and 1997 is a signage It is an EC site for board advertising.

A block diagram of the portable browser terminal of 903 is shown in Fig. 20.Here, a bluetooth short-range wireless communication device for distributing information on the television receiver and the inside of the terminal are shown. Communication is performed by the Bluetooth short-range communication connection means. Then, the user's request is fetched by the user's request acquiring means through the user interface means. Based on the user's request, the Bluetooth short-range wireless communication device attached to the television receiver (1901) and the portable browser terminal 1903- exchange information using Bluetooth short-range wireless communication. , The necessary information is acquired by the mobile browser terminal 1903. When accessing a site on the web as needed, the site is connected to the required site via wireless communication line connection means. Information transmitted from the broadcast receiver to the portable browser terminal is broadcast simultaneously with the broadcast at the broadcast station and received by the broadcast receiver at the same time as the broadcast program, or added to a broadcast advertisement program and broadcast. May be separated.

 Mr. B calls the information acquisition screen by using the portable browser terminal of 1903 when he needs advertisement information by watching the advertisement broadcast of the television receiver 1901. The situation in that case is shown in Fig. 23, where the question "Do you want to obtain information?" Then, when "Yes" is selected, as shown in Fig. 24, the message "Please select the acquisition information" and the "key", "ΔΧ cola", and "x" to be selected are displayed. “Service” is displayed. This is because it is necessary to select the desired information when there are multiple advertisement broadcasts. Fig. 25 shows an example of information content, in which advertising information of an advertising broadcast is distributed to a portable browser terminal by a Bluetooth short-range wireless communication device. Figure 21 is a diagram showing the flow of information acquisition from a TV to a mobile browser to order placement. First, when Mr. B wants to obtain advertisement information while watching an advertisement broadcast, he loads the information into the mobile browser terminal by means of Bluetooth or other communication means. At that time, it distributes information that includes URL information on the EC site related to the product or service to be advertised and media information on the signboard. Here, as shown in Fig. 25, "information name", "information content", "administrator", "URL information", "information authentication ID", and "i¾ notification medium ID" are distributed.

Then, necessary information is selected and obtained by the user. Acquired In addition, it is connected to the EC site 1907 through the wireless base station 1904 in FIG. 19 by the “URL information”. Then, on the relevant EC site, "It is possible to identify which TV broadcast advertisement by the advertising medium Dj. If necessary, whether B's behavior on the site and whether or not to place an order In addition, register which advertising medium (which broadcasting advertisement) was accessed in the database, and by analyzing this database later, which advertising medium (which broadcasting advertisement) was effective. In this example, the relevant URL was accessed directly after acquiring the broadcast advertisement information, but the relevant information was stored in the information storage means (memory) of the mobile terminal as shown in Figure 20. Accumulate and access to EC sites as needed.

 Next, a description will be given of the case where information authentication is performed when ordering from advertising information. This flow is shown in FIG. Here, the flow up to the access to the corresponding EC site 1907 is the same as the flow in Fig. 21, but when accessed, the information authentication site 1905 is accessed and the information authentication ID is used. You can certify that the information is appropriate, and if it is, proceed to the subsequent steps. Then, if necessary, the data on Mr. B's actions on the site and the presence / absence of ordering are registered in the database.

 In addition, the screen flow up to order placement will be described in detail. Figure 26 shows the distribution of broadcast advertising information to a mobile terminal, which is displayed as an image. URL section of this display information site

ttp: // abcf 354.co.jp/datea/23kl/rtfdj, access the network's EC site 1907 through the base station 1904 in Fig. 19, and Fig. 27 The image shown is displayed. Here is the details of Hawaii's profile, "Experiencer" page, and "Other Profile" page selection You can make a reservation by pressing the “Reserve” button. The reservation screen is shown in Fig. 28, and if the user inputs necessary information such as "departure date" and "number of people" from the mobile browser terminal and sends it, the order processing is performed on EC site 19007. Will be

 Next, information content authentication will be described. The flow is shown in Fig. 29. First, a broadcast station (broadcast advertisement creator) requests the issuance of an information authentication ID. At that time, the information content is sent to the information authentication site. Next, it is determined whether the information is correct by the information authentication determination authentication means of the Qian information authentication site. The information authentication determination / authentication means here may be performed in accordance with a predetermined determination criterion, for example, detecting words or the like that are against public order and morals. If there is no problem, an information authentication ID is issued, and the necessary items are registered on the information authentication site's data base. An example is shown in Figure 30. Here, the information authentication ID, “information name”, “manager”, “broadcasting station”, “broadcast program name”, “URL”, “information content”, authentication A “content authentication discrimination type” that indicates which part of the criterion was registered is registered. Further, the information authentication ID is added to the content distributed by the short-range communication means, broadcast by a broadcasting station, and received by a broadcast receiver. This information authentication ID may be encrypted as necessary. The encryption in this case may use an existing encryption technology.

The information is delivered to the mobile browser terminal, and when the user accesses the corresponding EC site, the user further accesses the information authentication site and performs authentication using the information authentication ID. When the information authentication ID is encrypted, it is only necessary to decrypt the code and perform authentication. If there is no problem, the user can access the corresponding EC site and place an order. Again, if necessary, act on B's site and place an order It is only necessary to register the data such as the presence or absence of data in the database.

 Next, I will explain the advertising medium ID, and Figure 31 shows the flow. First, when a broadcast station (broadcast advertisement program creator) issues an advertisement medium ID issuance request, a unique advertisement medium ID is issued by the advertisement medium ID issuance means at the advertisement medium ID issuance site according to the contents of the advertisement for the relevant information. Issue. Then, the necessary items are registered on the data base of the advertising media ID issuance site. An example is shown in Figure 32. This database contains the following information for the relevant information: “Advertising medium ID”, “Information name”, “Manager”, “Broadcasting station”, “Broadcast program name”, “Broadcast time”, “URL”, “Information content” In addition, “management type” indicating the type of advertisement medium is registered. Then, this advertising medium ID is added to the content of the content distributed by the short-range communication means, broadcast by the broadcast station, and received by the broadcast receiver. In this case, encryption may be performed as necessary. In this case, similar to the information authentication ID, the encryption may use the existing encryption technology.o

Information is delivered to the mobile browser terminal, and when the user accesses the corresponding EC site based on the URL information, that is, the URL part of the display information on the screen in FIG. 26 “http: @ abcf354.co.jp / datea / When "23kl / rtfd" is selected and connected to the corresponding site (Fig. 27), further refer to the advertisement media ID information site data base (Fig. 32) in Fig. 19, 1906. The advertising means may be specified by the advertising medium ID. At this time, if the advertising medium ID is encrypted, the encryption may be decrypted. By referring to this database, it is possible to determine from which advertising medium (broadcast advertisement) the user accessed the EC site as a source of information (here, the advertising medium ID and the information Name, “administrator”, “broadcasting station”, “broadcast program name”, “broadcast time”, "URL", "information content", "management type" indicating the type of advertising medium, etc. are known. ) In addition, if the user's behavior within the site, the presence or absence of an order, and if the user can be identified or the user's attributes are determined by the membership system on the relevant EC site, the identified users, user attributes, etc. Should be registered in the database.

 This is shown in Fig. 33. Here, the “date”, “time”, “target product (service)”, “product code (service code)”, “advertising medium ID”, “ "Broadcast time", "ordering", "access record", which is the user's behavior record at the site, and "user attribute" when the user's attribute is known. By analyzing this data base, it is possible to analyze marketing data such as products / services, advertising sources, media locations, and user attributes.

 In the present embodiment, an example in the case of a television broadcast has been described. However, the present invention is not limited to this, and may be, for example, a radio broadcast. In addition, it may be a regional broadcast.

 The above example is an example of connecting to an EC site on a network immediately after acquiring information or using an information storage means (memory) in a portable browser terminal. There is also a method in which an information storage means is provided and information obtained by the portable browser terminal is stored as personal information of the user there. Figure at that time

It is shown in 34. Here, 340 1 is a television that broadcasts a 21-inch LCD TV, and 340 2 is watching B and watching the television broadcast advertisement to see the advertisement information on the signboard. I am trying to get it. Mr. B has a mobile browser terminal 3403, and the mobile browser terminal of 3043 is equipped with a pull-on short-range wireless communication device. I have. 3404 is a mobile browser terminal base station, 3504 is an information authentication site, 3406 is an advertising media ID information site, and 34047 is 2 EC site 408, which is an EC site related to 1-inch LCD TV advertisements, is a site that has personal information as a means of storing personal information. Here, the information captured in the portable browser terminal 340 3 is registered in the personal database, which is a means for storing personal information, in the site 408, and is called up as necessary. You can access 07. Others are the same as the previous example. The terminal ID of the mobile browser terminal may be used to access the personal data base site 348, which is the personal information storage means, if necessary. Was.

 In addition, since it is possible to take access logs of individuals here, if this is registered in the database overnight, it should be useful marketing data for individuals. The situation is shown in Fig. 36. Here, “date”, “time”, “target product”, “advertising medium ID_!”, “Airtime”, “whether there is an order”, and A record of “access record”, which is an action record, is registered.

In the present embodiment, the information authentication site and the advertisement medium ID information site are different sites, but the processing may be performed at the same site. Further, the advertisement medium ID may have an information authentication function. That is, when the advertisement medium ID is issued, the information discrimination / authentication processing of the corresponding information is performed, and the advertisement medium ID may be issued only to the authenticated one. Although the above example is related to broadcasting, the following embodiment will describe a case relating to a print medium represented by paper or the like. FIG. 37 shows a third embodiment of the present invention. This is an example in which a user places an order for a product or service of notification information using a mobile browser terminal. 3701 is a promotional pamphlet for Hawaii travel, and 3702 is a QR code (two-dimensional code) printed on the pamphlet. Reference numeral 3703 denotes a mobile browser terminal, and reference numeral 3704 denotes a wireless base station to which the mobile browser terminal connects to a network. The 3701 Hawaii Travel Pamphlet Code (3702) is acquired by this 3703 mobile browser terminal, but at this time the mobile browser terminal was installed. Read with a CCD camera or a cartridge type CCD camera attached to a portable browser terminal. The situation is shown in Figure 380, where 3801 is a portable browser terminal, 3802 is a CCD camera 3803 is a travel pamphlet, and 3804 is QR It is a code. Here, we have a 3802 CCD camera. You just need to capture the QR code 380 4 on the tablet 380 3.

 In FIG. 37, site 370 is an information authentication site, 370 is an advertising medium ID information site, and 370 is an EC site. Fig. 39 shows a block diagram of the mobile browser terminal of 3703. Here, the image acquisition means for reading the QR code and this image (QR code) are analyzed first. An image analysis means is provided to decode the information, and the advertisement information is read by decoding the information obtained by the image.

Then, the user's request is fetched by the user's request acquisition means through the user's in-person-face means. The user's necessary information is read from the QR code based on the user's request. Then access the website on the web as needed; at festivals, through site access means through wireless communication line connection means Make the necessary site connections.

 The user looks at the travel pamphlet and invokes the information acquisition screen via the portable browser terminal of 3703 when the pamphlet advertisement information is needed. The situation in that case is shown in Fig. 42, where the question is asked, "Do you want to obtain information?" Then, when "Yes" is selected, a guidance screen saying "Please adjust the camera to the code" is displayed as shown in Fig. 43. If you match the QR code, just press “Turtle Labotan”.

 In addition, when the code of one pamphlet includes multiple products and services, as shown in Fig. 44, the message "Please select the information to acquire" and the message " 〇〇〇 ヅ 〇〇〇 ヅ △ △ △ コ ー X cola 「x 〇 service This is a screen for selecting the desired information when there are multiple pieces of information. Figure 45 is an example of information captured by QR code.

 Fig. 40 is a diagram showing the flow of order for taking in information from a brochure (printing medium) with QR code to a portable browser. First, when a user wants to obtain advertisement information while watching a pamphlet, the mobile browser terminal takes in the image, analyzes the image, and converts it into necessary information. At that time, information including URL information of the EC site related to the product or service to be advertised and medium ID information of the print medium was acquired. Here, an example of the information to be captured is shown in Fig. 45. However, “information name”, “information content”, “manager”, “URL information”, “information authentication ID”, and “advertising medium ID” are captured.

Then, necessary information is selected and obtained by the user. Based on the acquired “URL information”, it is connected to the EC site 370 7 through the wireless base station 370 4 in FIG. 37. And at the corresponding EC site It is possible to specify which print media advertisement (pamphlet) by the “ad media ID”. If necessary, register in the database the behavior at the user's site, whether or not there is an order, and which advertising medium (which printing medium) was accessed. By analyzing this database later, it is possible to analyze which advertising media (which printing media) was effective. In this example, the relevant URL was accessed directly after acquiring the pamphlet information. However, the relevant information was stored in the information storage means (memory) of the mobile terminal as shown in Fig. 39, and the EC was stored as needed. You may access the site. Next, a description will be given of the case where information authentication is performed when ordering from advertising information. This flow is shown in Fig. 41. Here, the corresponding EC site is the same as the flow in Fig. 40 up to the access of 3707 in Fig. 1, but when it accesses, it accesses the information authentication site 3705 and uses the information authentication ID. If the information is correct, it can be authenticated, and if it is correct, proceed to the subsequent steps. If necessary, data such as the user's behavior at the site and the presence or absence of an order are registered on a nightly basis.

 In addition, the screen flow up to order placement will be described in detail. Figure 46 shows the information about pamphlets taken into the mobile terminal and displayed as an image. URL section of this display information site

When "http: @abcf 354.co.jp/datea/23kl/rtfd" is selected, the network-applicable EC site 37007 is accessed via the base station 3704 in FIG. 37, and FIG. 47 is displayed. The image shown is displayed. Here, you can select the details of the Hawaii tour, the page of "Experiencer" and the page of "Other tour", and you can make a reservation by pressing the "Reserve" button. It becomes possible. The reservation screen is shown in Figure 48. If the user inputs necessary information such as “number” from the mobile browser terminal and sends it, the order processing is performed at EC site 370 7.

 Next, information content authentication will be described. The flow is shown in Fig. 49. First, the creator of the print medium requests the issuance of the information authentication ID. At that time, the information content is sent to the information authentication site. Next, the information authentication site at the information authentication site determines whether the information is correct. The information authentication determination and authentication means here may be performed according to a predetermined determination criterion, for example, detecting words that are against public order and morals, and if there are no words that are against public order and morals, it is sufficient to pass. If there is no problem, an information authentication ID is issued, and necessary items are registered in the database of the information authentication site. An example is shown in Fig. 50. On this data base, the “information authentication ID”, “information name”, “administrator”, “printing medium name”, “printing medium code”, “URL”, “information content” In addition, the “content authentication discrimination type” that indicates which part of the authentication standard is applicable is registered.

 Furthermore, since the information authentication ID may be added to the QR code to be printed, it may be added to the content content and converted into a QR code. In this case, encryption may be performed as necessary. In this case, the existing encryption technology may be used for encryption.

Advertisement information is imported to the mobile browser terminal via QR code, and when a user accesses the corresponding EC site, the user further accesses the information authentication site and performs authentication using the information authentication ID. When the information authentication ID is encrypted, it is sufficient to decrypt and authenticate the ID. If there is no problem, the user can access the EC site and place an order. Here as well, data such as actions at the user's site and the presence or absence of orders can be stored on a data basis as needed. It is good to register in.

 Next, I will explain the advertising media ID, and Figure 51 shows the flow. First, when a print manager issues an advertisement medium ID issuance request, a unique advertisement medium ID is issued by the advertisement medium ID issuance means at the advertisement medium ID issuance site according to the contents of the advertisement for the relevant information. Then, the necessary items are registered in the website of the advertising media ID issuance site. An example is shown in Figure 52. The database here contains “Advertising Medium I D j,” “Information Name”, “Manager”,

"Advertising medium name" and "Printing medium name" are registered. Then, the information including the advertisement medium D may be converted into a QR code. In this case, encryption may be performed as necessary. In this case, similar to the information authentication ID, the encryption may use the existing encryption technology.

 The i-report information is imported into the mobile browser terminal, and the user accesses the corresponding EC site based on the URL information, that is, the URL section of the display information on the screen in Fig. 46.

 When rhttp: //abcf354.co.jp/datea/23kl/rtfdj is selected and connected to the corresponding site (Fig. 47), the data of the advertising medium ID information site of 370 in Fig. 37 is further added. Advertisement means can be specified by the advertising medium ID with reference to the overnight base (Fig. 52). At this time, if the advertising medium ID is encrypted, the encryption may be decrypted.

By referring to this database, it is possible to determine from which advertising medium (which printing medium) the user accessed the EC site as an information source (here, the advertising medium ID, “Information name”, “Administrator”, “Print media name”, “Print media code”, “URL”, “Information content”, “Management type”, etc. are known.) Action, whether there is an order, and If it is possible to identify the specific user or user attribute by the membership system, the specified user, user attribute, etc. should be registered in the database.

 This is shown in Figure 53. Here, the “date”, “time”, “target product (service)”, “product code (sample code)”, “advertising medium ID” “Print medium name”, “Print medium code”, “Whether or not to place an order”, “Access record” which is the user's activity record on the site, “User attribute” when the user's attribute is known By analyzing this database later as needed, it is possible to analyze marketing data by product and service, by advertising source, by media location, and by user attributes. Become.

 In the present embodiment, an example of a travel brochure has been described. However, the present invention is not limited to this, but may be applied to a print medium such as a newspaper, a magazine advertisement, an advertisement poster attached to a station, or the like. The corresponding information can be QR-coded and printed.

The above example is an example of connecting to an EC site on a network immediately after acquiring information or using information storage means (memory) in a portable browser terminal. There is also a method in which an information storage means is provided and the information acquired by the mobile browser terminal as user's personal information is stored there. Figure 5 shows the situation at that time.

4 Here, 5401 is a flyer for advertising a 21-inch LCD TV, and 5402 is a QR code.

540 3 is a mobile browser terminal, 540 4 is a base station of the mobile browser terminal, 540 5 is an information authentication site, and 540 6 is an advertising medium ID information site. Site 540 07 is an EC site related to 21-inch LCD TV advertising, site 540 8 is an individual It is a site that has a personal information store as an information storage means. Here, the information imported to the mobile browser terminal 540 3 is registered in the personal database, which is a personal information storage means at the site 540 8, and called up as needed, and the EC site 540 7 You can access to. Others are the same as the previous example. If necessary, the terminal ID of the portable browser terminal may be used to access the site 540 with the personal database as the personal information storage means. The flow is shown in FIG. 55.

 In addition, since it is possible to take access logs of individuals here, if this is registered on a daily basis, it will be a useful marketing day for individuals. This is shown in Figure 56. Here, “date”, “time”, “target product”, “ad media ID”,

The data of “media position”, “whether an order is placed”, and “access record”, which is a record of activities on the site, are registered. In this embodiment, the information authentication site and the advertisement medium ID information site are different sites, but the same site may be used for processing. Further, the information medium ID may be provided with an information authentication function, that is, the information discriminating and authenticating process of the corresponding information is performed at the time of issuing the advertisement medium ID, and the advertisement medium ID may be issued only to the authenticated medium. INDUSTRIAL APPLICABILITY As described above, according to the present invention, advertisement information such as signboard advertisements, advertisement information such as broadcast advertisements, and advertisement information such as advertisement print media can be easily displayed on a portable browser using a portable browser terminal. It can be imported to a user terminal and connected to the relevant EC site as needed, and orders can be placed.

Claims

(I) the claims

1. In a system comprising a mobile browser terminal connectable to a site on a network and an advertising means for notifying an unspecified number of advertising information, an advertising medium ID is given to the advertising means, and A communication means for communicating between the mobile terminal and the advertising means, and at least a product or a product which is notified to the mobile browser terminal by the communication means provided in the advertising means at least by the advertising means. The mobile browser terminal distributes the information including the URL information of the site associated with the information on the service or both and the advertising medium ID information of the advertising means, and the portable browser terminal adds the URL information of the distributed site to the URL information of the distributed site. It is characterized by having ordering means for connecting to the relevant product or service related site and ordering the relevant product and / or service on the site. Mobile browser terminal ordering system.

 2. The advertising means according to claim 1, wherein said advertising means is at least one selected from a signboard, an outdoor display, an indoor display, a vending machine, a display in a transportation facility, a poster and a speaker. Mobile browser terminal ordering system described.

3. In the case of visually notifying the unspecified majority in the advertisement means, the communication means can communicate with the portable browser terminal within a range where the advertisement means can be visually recognized. The communication means can communicate with the portable browser terminal within a range where the advertising means can be heard, and in the case of both visual and audible notification means, the communication means can use either the advertising means or the advertising means. 2. The mobile browser terminal ordering system according to claim 1, wherein the mobile browser terminal can communicate with a mobile browser terminal.

4. The mobile browser terminal ordering system according to claim 1, wherein the mobile browser terminal is a wireless mobile browser terminal.

 5. A patent characterized in that when the information is distributed from the advertising means to the portable browser terminal, the portable browser terminal is provided with a user request acquiring means, and the information is distributed by the request acquiring means. The portable browser terminal ordering system according to claim 1. .

6. URL information of the site related to the information on at least the goods and / or services notified by the advertising means and delivered to the portable browser terminal, and the advertising medium ID information of the advertising means Is registered in the information storage means, and the relevant information is called up by the portable browser terminal as needed by the user and connected to the relevant URL, and the relevant goods and / or services are ordered on the site. 2. The mobile browser terminal ordering system according to claim 1, further comprising an ordering means.

 7. The information storage means is provided in the portable browser terminal, and is provided with at least information relating to the product and / or service which is distributed by the advertising means and is notified by the advertising means. 7. The portable browser terminal ordering system according to claim 6, wherein the URL information of the advertisement and the advertising medium ID information of the advertising means are registered in the storage means of the portable browser terminal.

8. Connect the personal information storage means of the user of the portable URL of the site related to the information on the goods and / or services or at least both of which are provided on the mobile browser terminal and which have been announced by the advertising means. 2. The mobile browser terminal ordering system according to claim 1, wherein said advertisement medium ID information of said advertisement means is registered in personal information storage means on said network.

9. A patent wherein the personal browser of the mobile browser terminal accesses the personal information storage means of the site on the network by specifying the personal information storage means by the terminal ID of the mobile browser terminal. The mobile browser terminal ordering system described in claim 8.

 10. The portable browser terminal ordering system according to claim 1, wherein the distribution from the advertising means to the portable browser terminal is a short-distance communication means.

 11. The portable browser terminal ordering system according to claim 10, wherein said short-range communication means is wireless or optical communication, or non-contact ID.

 12. The mobile browser terminal ordering system according to claim 11, wherein said wireless short-range communication means is Bluetooth, specific low power, or wireless LAN.

13. An information authentication site having information determination authentication means for performing information determination authentication is provided for the information distributed by the advertising means, and the information is determined and authenticated at the information authentication site, and no problematic information is obtained. Information, an information authentication ID is issued at the information authentication site, and the information is added to the information at the time of distribution to the mobile browser terminal by the advertising means, and the information is distributed. 2. The portable browser terminal ordering system according to claim 1.

14. Based on the information on the goods and / or services or both notified by the advertising means and the URL information of the relevant site, the information authentication is performed when the mobile terminal connects to the relevant site. 14. The portable browser terminal according to claim 13, wherein the user accesses a site, determines whether or not the information is authenticated by the information authentication ID, and connects to the site only when the information is authenticated. Ordering system.

 15. The mobile browser terminal ordering system according to claim 14, wherein said information authentication ID is encrypted, and is decrypted and authenticated at the time of authentication.

 16. The advertisement medium ID is provided with an advertisement medium ID information site, and the advertisement medium ID issuance unit that issues the advertisement medium ID at the advertisement medium information ID site in response to a request from the advertisement unit. The mobile browser terminal ordering system according to claim 1, wherein the mobile browser terminal ordering system is provided.

 17. The communication means provided in the advertising means acquires at least the URL information of the site associated with the information, and when the site is accessed by the URL, the advertisement medium ID is used. 17. The mobile browser terminal ordering system according to claim 16, further comprising an advertisement medium specifying analysis means for analyzing which advertisement medium accessed the corresponding site by the mobile browser terminal. Am.

 18. The portable browser terminal ordering system according to claim 17, wherein the advertisement medium ID is encrypted and decrypted when the advertisement medium is specified and analyzed.

1 9. The advertisement medium identification analysis means sends the advertisement medium ID information 18. The mobile browser terminal ordering system according to claim 17, wherein the advertisement medium is accessed and the advertisement medium is specified from the corresponding advertisement medium ID.

 20. An access log registering means for registering an access log including at least an advertising medium ID at the site when the mobile browser terminal accesses the corresponding site based on the URL information. The mobile browser terminal ordering system according to claim 1.

 21. The access log contains the user data and / or attribute data specified when the user of the mobile browser terminal can be specified or when the attribute of the user can be specified. Claim 2 characterized in that the term

The mobile browser terminal ordering system according to item 0.

22. In a system comprising a mobile browser terminal connectable to a site on the network and a broadcast receiving means, an advertisement medium ID is assigned to a broadcast advertisement received by the broadcast receiving means. A communication means for communicating between the portable browser terminal and the broadcast receiving means; and a communication means provided in the broadcast receiving means for receiving the portable browser terminal at least by the broadcast receiving means. The URL information of the site related to the goods and / or services notified by the broadcast advertisement and / or the information including the advertisement medium ID information is distributed, and the portable browser terminal sends the distributed site information. It is necessary to have an ordering means for connecting to the relevant site of the relevant product or service based on the URL information of the site and ordering the relevant product and / or service on the site. Mobile bra © The terminal ordering system for the butterflies.

23. The broadcast receiving means is a television broadcast receiving apparatus or a radio broadcast transmitting / receiving apparatus, and at least information including the URL information and the advertisement medium ID of the site related to the broadcast advertisement is simultaneously downloaded with the broadcast of the broadcast station. Evening is transmitted or synthesized with broadcast advertisement data and broadcast, and the URL information and the advertisement medium ID of the site related to the broadcast advertisement are transmitted by the television broadcast receiver or the radio broadcast receiver. Receiving the broadcast advertisement, separating the broadcast advertisement from the broadcast advertisement, and transmitting the broadcast advertisement to the portable browser terminal by the communication means.

Mobile browser terminal ordering system described in item 2.

 24. The portable browser terminal ordering system according to claim 22, wherein said portable browser terminal is a wireless portable browser terminal.

 25. A patent in which, when information is distributed from the broadcast receiving means to the mobile browser terminal, the mobile browser terminal is provided with a user's request acquisition means, and the information is distributed by the request acquisition means. The mobile browser terminal ordering system according to claim 22.

 26. URL of the site related to the product and / or service or at least the information on the product and / or service delivered to the mobile browser terminal and the advertisement of the broadcast advertisement The information including the medium ID information is registered in the information storage means at any time, and if necessary for the user, the corresponding information is called by the portable browser terminal and connected to the corresponding URL, and the corresponding product or service or both on the site. 22. The portable browser terminal ordering system according to claim 22, further comprising an ordering means for ordering.

27. The information storage means is provided in the mobile browser terminal and Information including at least the URL information of the site related to the information on the goods and / or services or both of which are announced by the broadcast advertisement distributed to the band browser terminal and the advertisement medium ID of the broadcast advertisement 27. The portable browser terminal ordering system according to claim 26, wherein is registered in the storage means of said portable browser terminal.

 28. A means for storing personal information of the user of the mobile browser terminal provided at a site on a network, and at least the product notified by the broadcast advertisement distributed to the mobile browser terminal A patent characterized in that the URL information of the site and the advertisement medium ID information of the broadcast advertisement related to the information on the service and / or both are registered in personal information storage means on the network. The mobile browser terminal ordering system according to claim 22.

 29. The mobile browser terminal accesses the personal information storage means of the site on the network by specifying the personal information storage means by the terminal ID of the mobile browser terminal. Mobile browser terminal ordering system as described in Item 28.

30. The mobile browser terminal ordering system according to claim 22, wherein the distribution from the broadcast advertisement to the mobile browser terminal is a short-distance communication means.

 31. The portable browser terminal ordering system according to claim 30, wherein said short-range communication means is wireless or optical communication, or non-contact ID.

3. The wireless short-range communication means is bluetooth, specific low power, or wireless LAN. The mobile browser terminal ordering system described in Clause 31.

 33. An information authentication site having information judgment and authentication means for performing information judgment and authentication is provided for the information distributed by the broadcast advertisement, and the information is judged and authenticated at the information authentication site. For information that is not present, issue an information authentication ID at the information authentication site, and add the information authentication ID to the above information when distributing to the portable browser terminal by the broadcast receiving means and distribute. 22. The mobile browser terminal ordering system according to claim 22, characterized in that:

34. When connecting to the relevant site by the portable terminal based on the URL information of the site related to the product and / or service announced by the advertisement broadcast and both of them, 34. The portable browsing device according to claim 33, wherein the portable browsing device accesses an information authentication site, determines whether the information is authenticated by the information authentication ID, and connects to the site only when the information is authenticated. The terminal ordering system.

 35. The portable browser terminal ordering system according to claim 34, wherein said information authentication ID is encrypted, and is decrypted and authenticated at the time of authentication.

 36. The advertisement medium ID is provided with an advertisement medium ID information site, and the advertisement medium ID issuance on the advertisement medium information ID site at the request of an advertisement broadcast program creator. 22. The mobile browser terminal ordering system according to claim 22, characterized by having means.

37. At least the URL information of the site related to the information is obtained by the communication means provided in the broadcast receiving means, and when the relevant site is accessed by the URL, the advertisement medium ID is used. Rido 37. The mobile browser terminal according to claim 36, further comprising an advertisement medium specifying analysis means for analyzing whether the mobile browser terminal has accessed the relevant site from the advertisement medium. Ordering system.

 38. The mobile browser terminal ordering system according to claim 37, wherein said advertisement medium ID is encrypted and decrypted when the advertisement medium is specified and analyzed.

 39. The portable browser terminal ordering system according to claim 37, wherein said advertisement medium specifying analysis means accesses an advertisement medium ID information site and specifies an advertisement medium from the corresponding advertisement medium ID. Ham.

 40. An access log registering means for registering an access log including at least an advertisement medium ID at the site when the mobile browser terminal accesses the corresponding site based on the URL information. 22. The portable browser terminal ordering system according to claim 22.

 4 1. The access log contains user-specific data and / or user attribute data specified when the user of the mobile browser terminal can be specified or when the user's attribute can be specified. The mobile browser terminal ordering system according to claim 22, characterized in that:

4 2. In a system consisting of a mobile browser terminal that can be connected to a site on a network and a print medium that reports advertisement information, an advertisement medium ID was assigned to the print medium, and at least the print medium was printed on the print medium. The URL information of the site related to the goods and / or services announced by the advertisement and the advertising medium The ID information is coded and printed on a print medium at the same time as the advertisement, and the portable browser terminal is provided with an image capture means, and the code image printed on the print medium is obtained by the image capture means, and the code image is obtained. By analyzing the URL, at least the URL information of the site related to the product or service or both related to the product and / or service notified by the advertisement information printed on the print medium and the advertisement medium ID are included. The mobile browser terminal obtains the information, and the mobile browser terminal connects to a site related to the product or service based on the URL information of the site, and provides an ordering means for ordering the product or service or both of them on the site. A mobile browser terminal ordering system characterized by having

 43. The mobile browser terminal according to claim 42, wherein the print medium is at least one selected from a newspaper, a magazine, a book, an advertisement flyer, a poster, a business card, a catalog, and a receipt. 5 Ordering system.

 44. The mobile browser terminal ordering system according to claim 42, wherein the code is a two-dimensional code.

 45. The mobile browser terminal issuing system according to claim 42, wherein said mobile browser terminal is a wireless mobile browser terminal.

46. URL information of a site related to information on at least the goods and / or services notified by the printing medium acquired by the mobile browser terminal and the advertisement of the advertising means The medium ID information is registered in the information storage means at any time, and if necessary, the corresponding browser is called up by the mobile browser terminal as required by the user and connected to the corresponding URL, and the corresponding merchandise is displayed on the site. 43. The portable browser terminal ordering system according to claim 42, further comprising ordering means for ordering goods and / or services.

 47. The information storage means is provided in the mobile browser terminal, and is associated with information on at least the product and / or service notified by the print medium and both delivered to the mobile browser terminal. 47. The mobile browser terminal ordering system according to claim 46, wherein URL information of a certain site and advertisement medium ID information of said print medium are registered in storage means of said mobile browser terminal. .

 48. A means for storing personal information of the user of the portable browser terminal provided at a site on a network, and at least the product notified by the print medium distributed to the portable browser terminal A patent characterized in that the URL information of the site and the advertisement medium ID information of the print medium related to the information on the service or both are registered in the personal information storage means on the network. Mobile browser terminal ordering system described in claim 42 o

 49. A patent wherein the portable browser terminal accesses the personal information storage means of the site on the network by specifying the personal information storage means by the terminal ID of the portable browser terminal. 9. The mobile browser terminal ordering system according to claim 48.

50. An information authentication site having information determination authentication means for performing information determination authentication for information distributed by the print medium is provided, and the information is determined and authenticated at the information authentication site. Information authentication ID is issued at the information authentication site for information that is not available 43. The portable browser terminal ordering system according to claim 42, wherein an information authentication ID is further added to said code and stored.

 51. When the mobile terminal connects to the relevant site based on the URL information of the relevant site based on the information on the goods and / or services and / or both announced on the print medium, the information is used. The mobile phone according to claim 50, wherein the mobile phone accesses an information authentication site, determines whether the information is authenticated by the information authentication ID, and connects to the site only when the information is authenticated. Browser terminal ordering system.

 52. The mobile browser end unordered system according to claim 51, wherein the information authentication ID is encrypted, and is decrypted and authenticated at the time of authentication.

 5 3. The advertisement medium ID has an advertisement medium ID information site. The advertisement medium ID issuance at the advertisement medium information ID site at the request of the creator of the print medium. The mobile browser terminal ordering system according to claim 42, characterized by having means.

 54. At least the URL information of the site related to the information obtained by the code provided on the print medium is obtained, and the advertisement medium is accessed when the relevant site is accessed by the URL. 43. The advertisement medium specifying analysis means for analyzing which advertisement medium (print medium) has been accessed from the portable browser terminal to the corresponding site by using the ID, wherein the advertisement medium identification analysis means is provided. Mobile browser terminal ordering system.

5 5. The advertising media ID is encrypted, and is used when analyzing the advertising media. The mobile browser terminal ordering system according to claim 54, wherein the mobile browser terminal ordering system is decrypted.

 56. The mobile browser terminal ordering method according to claim 54, wherein said advertisement medium specifying analysis means accesses an advertisement medium ID information site and specifies an advertisement medium from the corresponding advertisement medium ID. System.

 57. When there is a plurality of pieces of information obtained by the image capturing means in the portable browser terminal, the user has a necessary information selecting means for selecting necessary information, and the information selected by the necessary information selecting means is provided. 43. The portable browser terminal ordering system according to claim 42, wherein said system accesses said site more.

 58. When the mobile browser terminal accesses the corresponding site based on the URL information, the site has at least an access log registration means for registering an access log including an advertising medium ID. The portable browser terminal ordering system according to claim 42, characterized by the features.

 5 9. The access log contains the user data specified when the user of the portable browser terminal is specified or when the attribute of the user can be specified, or the attribute data of the user or data of both. 9. The portable browser terminal ordering system according to claim 58, wherein: