JP2003122282A - System, device and method for detecting advertisement medium information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement medium information detection system, etc., capable of grasping the effect of advertisement, etc., by detecting advertisement medium information on an advertisement medium which has made a user to make an inquiry or to make a response such as applying for purchase, etc. SOLUTION: The advertisement medium information detection system is provided with a server computer 1 and a portable telephone set 2 as a terminal device by which communication with the server computer 1 is possible. The server computer 1 is provided with a medium database 11b in which the advertisement medium information on the advertisement medium is registered in connection with advertisement medium recording information recorded in the advertisement medium in advance. When the user reads a bar code provided at the advertisement medium with a bar code reader provided at the portable telephone set 2 and inputs it for accessing, the server computer 1 receives the advertisement medium recording information to detect the advertisement medium information on the advertisement medium corresponding to the advertisement medium recording information from the medium database 11b based on the received advertisement medium recording information.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement medium information detection system or the like for detecting advertisement medium information regarding an advertisement medium such as a publicity advertisement.

[0002]

2. Description of the Related Art Today, for example, utility poles on the street, poles in station premises,
Advertisement about products and services can be widely spread by sticking or hanging posters for advertising on vehicles etc. or distributing pocket tissues for advertising displaying products etc. Has been done. The effect of advertising using advertising media for advertising such as posters, for example, having posters on the poles of OO stations is more effective than advertising on telephone poles. Knowing in advance that advertising on an OO-line train is more effective than advertising on a train can be an important judgment material when considering advertising of the same type in the future. Therefore, conventionally, when there is a response from the user who saw the product or service displayed on the advertising medium such as a product or service or a purchase application, the user is inquired by telephone, facsimile, postcard, email, etc. Collecting advertising media information about advertising media such as what advertising media was a clue when the user responded to inquiries and purchase applications, where it was posted, etc., and in the collected advertising media information The method of making the judgment materials based on this is adopted.

However, even if, for example, the user sees the poster and hears about how much he / she responded, whether it was posted on the pillar in the station yard, which station premises, or on the train It is difficult to find out details such as what was being used, where the train is, etc., and to understand the advertising effect such as where to put the poster to effectively demonstrate the advertising effect There is a problem in that it is difficult to obtain information about advertising media and it is difficult to obtain accurate judgment data when placing advertisements in the future.

[0004]

SUMMARY OF THE INVENTION The present invention is capable of detecting advertising medium information relating to an advertising medium which is a clue when a user responds to inquiries, purchase applications, etc., and can grasp the effect of advertising. The purpose is to provide an information detection system and the like.

[0005]

The first invention of the present application is an advertisement medium information detection system comprising a terminal device and a server computer communicatively connected to the terminal device via a communication network. Then, the server computer includes a medium database in which the advertisement medium information regarding the advertisement medium is registered in association with the advertisement medium recording information recorded in advance in the advertisement medium, and the terminal device stores the advertisement medium recording information according to the user's instruction. By transmitting to the server computer, the server computer receives the advertising medium recording information, and based on the received advertising medium recording information,
An advertising medium information detection system characterized in that it is possible to detect advertising medium information regarding an advertising medium corresponding to the advertising medium recording information from a medium database. here,
The advertising medium refers to the one in which the advertisement is displayed or the product itself (including the campaign product) distributed for the purpose of advertising. Further, as the displayed advertisement, for example, a poster or the like, a broadcast such as a television broadcast or a radio broadcast, a magazine, a newspaper, a leaflet, a leaflet, an advertising article such as a tissue for advertising, or the like, or Examples include items such as trays of fast food restaurants and the like, and examples of the products themselves distributed for advertising purposes include campaign products (product packages) in sales promotion campaigns.

The second invention of the present application is an advertisement medium information detection support device for supporting the detection of advertisement medium information about an advertisement medium, wherein advertisement medium information about an advertisement medium is recorded as advertisement medium recording information recorded in advance in the advertisement medium. By including the medium database registered in association with each other and receiving the advertisement medium recording information from the user, the advertisement medium information on the advertisement medium corresponding to the advertisement medium recording information is detected from the medium database based on the received advertisement medium recording information. The advertising medium information detection support device is characterized by being enabled.

The third invention of the present application is a computer provided with a medium database in which advertisement medium information relating to an advertisement medium is registered in association with advertisement medium recording information recorded in advance in the advertisement medium, and an advertisement medium for supporting the detection of the advertisement medium. A program that causes an information detection support device to execute a process of causing a computer to receive advertising medium recording information from a user, and based on the received advertising medium recording information, an advertisement corresponding to the advertising medium recording information. The program is characterized in that advertisement medium information regarding a medium can be detected from a medium database.

According to the fourth aspect of the present invention, a computer provided with a medium database in which advertisement medium information regarding an advertisement medium is registered in association with the advertisement medium recording information recorded in advance in the advertisement medium to assist in collecting the information of the advertisement medium. A computer-readable recording medium that records a program for functioning as an advertisement medium information detection support device, and causes a computer to execute a process of receiving advertisement medium record information from a user, and based on the received advertisement medium record information. Then, a recording medium having a program recorded therein, wherein the advertisement medium information regarding the advertisement medium corresponding to the advertisement medium recording information can be detected from the medium database from the medium database.

A fifth invention of the present application is an advertising medium information detection support device, a program, according to any one of the second to fourth inventions of the present application,
Or, in the recording medium in which the program is recorded, the advertisement medium information registered in the medium database is placed so that the advertisement medium can exert the advertisement function to the user, information regarding the physical type of the advertisement medium. Corresponding to the advertisement medium record information from the medium database based on the received advertisement medium record information, which includes at least one of information for specifying the state and information regarding the advertisement content advertised to the user through the advertisement medium. Information regarding the physical type of the advertising medium to be used, information identifying the state in which the advertising medium is placed so as to perform the advertising function for the user, and the advertisement advertised to the user through the advertising medium. It is characterized in that at least one of the information regarding the advertisement content can be detected.

A sixth invention of the present application is an advertising medium information detection support device, program, or program according to any one of the second to fifth inventions of the present application.
Or, in the recording medium in which the program is recorded, the advertising medium is a poster for advertising, and the advertising medium information registered in the medium database is information that can identify the posted material posted on the poster for advertising. From the media database based on the received advertising media recording information, including:
It is characterized in that it is possible to detect the information that can identify the posted object on the poster for the advertisement corresponding to the advertising medium record information.

A seventh invention of the present application is an advertising medium information detection support device, program, or program according to any one of the second to sixth inventions of the present application.
Alternatively, in the recording medium recording the program, the advertisement medium information detection support device detects the advertisement medium information corresponding to the advertisement medium record information from the medium database based on the received advertisement medium record information, and the detected advertisement It is characterized in that statistical processing of the access information is performed based on the medium information and the access information accessed by the user when receiving the advertisement medium record information from the user.

An eighth invention of the present application is the advertising medium information detection support device, program, or program according to any of the second to seventh inventions of the present application.
Alternatively, in the recording medium recording the program, the advertising medium information detection supporting device further comprises a user database in which user attributes are registered in association with the user, and the user identification for identifying the user together with the advertising medium recording information from the user. It is characterized by receiving information.

The ninth invention of the present application is the advertising medium information detection supporting device, the program, or the recording medium on which the program is recorded according to the eighth invention of the present application, wherein the advertising medium information detection supporting device further records the advertising medium from the user. The access information that the user accessed when receiving the information,
An access information database registered in association with the advertising medium recording information and the user identification information is provided, and based on the received advertising medium recording information, the advertising medium information corresponding to the advertising medium recording information is detected from the medium database, and the access information Based on the user identification information registered in the database in association with the advertisement medium recording information, the attribute of the user corresponding to the user identification information is detected from the user database, the access information stored in the access information database, the detected advertisement medium information, And statistically processing the access information based on the attribute of the user.

A tenth aspect of the present invention is a method for detecting advertisement medium information for detecting an advertisement medium, which is a medium database in which advertisement medium information regarding an advertisement medium is registered in association with advertisement medium recording information recorded in advance in the advertisement medium. An advertisement corresponding to the advertising medium recording information from the medium database is prepared based on the received advertising medium recording information by preparing a server computer equipped with the server computer and causing the server computer to execute a process of receiving the advertising medium recording information from the user. A method for detecting advertisement medium information, characterized in that advertisement medium information regarding a medium can be detected from a medium database.

The eleventh invention of the present application is an advertisement medium information detection support device for supporting the detection of advertisement medium information about an advertisement medium, which receives advertisement medium recording information recorded in advance in an advertisement medium from a user and receives the advertisement. An advertising medium information detection support device, which performs statistical processing of access information based on medium recording information and access information accessed by a user when receiving advertising medium recording information from the user.

The terminal device of the twelfth invention of the present application is provided with a record information read / input means capable of reading and inputting the medium information specifying data and the operating site address information recorded on the advertising medium, and the medium information specifying data relates to the advertising medium. The advertisement site information is used to specify the advertisement medium information, the operation site address information is used to access the operation site that manages the processing of the advertisement medium information related to the advertisement medium, and further read by the record information read / input means. It is characterized in that a recording information transmission processing means capable of transmitting the inputted medium information specifying data to the operation site based on the operation site address information is provided.

The advertising medium according to the thirteenth invention of the present application is medium information specifying data for specifying the advertising medium information regarding the advertising medium, and operating site address information for accessing an operating site for operating the processing of the advertising medium information. And are recorded.

In the first invention, the second invention, the third invention, the fourth invention and the tenth invention configured as above, the server computer receives the advertisement medium recording information from the user to receive the advertisement medium recording information. Based on the advertisement medium record information, the advertisement medium information corresponding to the advertisement medium record information can be detected from the medium database. By doing so, the advertisement medium in which the received advertisement medium recording information is recorded, which is the advertisement medium used as a clue when the user responds to inquiries or purchase applications, is detected from the detected advertisement medium information. It is possible to specify what is posted and so on. This makes it possible to understand which advertising medium is frequently used as a clue when responding to user inquiries and purchase applications, etc.
It is possible to understand to what extent the effects of advertising, etc. are exerted for each advertising medium.

In the fifth aspect of the present invention, information about the physical type of the advertising medium is placed in the medium database, and the state in which the advertising medium is placed so as to exert the advertising function to the user (the advertising function is performed). It is assumed that at least one of the information specifying the (state) and the information regarding the advertising content advertised to the user through the advertising medium is registered. By doing so, based on the advertising medium recording information received from the user, from the medium database, the physical type of the advertising medium corresponding to the advertising medium recording information,
It is possible to detect at least one of information that specifies a state in which the advertising medium is placed so as to perform the advertising function for the user, and the advertising content that is advertised to the user through the advertising medium. As a result, the type of advertisement media used as a clue when the user responds to inquiries or purchase requests, such as whether it is a poster or newspaper, and what line the train was posted when it was a poster. It is possible to detect whether there is any, what building is displayed in which place, what product or the like is displayed on the advertisement medium and is the target of the advertisement.

In the sixth invention of the present application, the advertisement medium is a poster for advertisement, and the medium database includes information capable of specifying the posted object on which the poster for advertisement is posted, and the advertisement medium received. It is assumed that, based on the recorded information, it is possible to detect, from the medium database, information capable of specifying the posted object on which the poster for the advertisement corresponding to the advertising medium recorded information is displayed. The posters for advertisements are displayed by being hung or attached to various things such as trains, buses, etc., walls of buildings, telephone poles, etc. In many cases, the content of the poster is memorized, and later, inquiries about products displayed on the poster or purchase application is made to the advertiser side by using that memory as a clue, etc., and where the poster posted is the inquiry or purchase of the user. It is difficult to understand whether it often serves as a clue to the application, and it is difficult to understand to what extent the poster advertising material is exerting the effect of poster advertising. Therefore, as in the sixth invention of the present application, information capable of specifying the posted object on which the poster for the advertisement corresponding to the advertising medium recording information is posted from the medium database based on the received advertising medium recording information. By making it possible to detect, it is possible to understand to what extent the poster advertising effect is exerted by the poster object, and what poster the poster for advertising is posted on. For example, it can be understood whether the advertising effect is great.

In the seventh invention of the present application, the advertising medium information detection support device performs statistical processing of the access information based on the detected advertising medium information and the access information from the user. By doing so, for example, the relationship between the advertisement medium information regarding the advertisement medium detected based on the advertisement medium recording information and the number of times the advertisement medium recording information corresponding to the advertisement medium information is received is displayed in a numerical table or a graph. By doing so, it can be said that the one that has received a large number of times has a great effect on the effect of the advertisement or the like, but it can represent the degree of the effect on the advertisement medium information or the like. Therefore, it is possible to obtain highly reliable judgment materials for future advertisement placement.

In the eighth invention of the present application, a user database in which the attributes of the user are registered in association with the user is provided, and the user identification information including the user identifier for identifying the user is received from the user together with the advertising medium recording information. To do. By doing so, it is possible to identify the advertising medium used as a clue when the user makes an inquiry or make a purchase application from the detected advertising medium information, and to know what kind of user has the clue. As a result, it is possible to understand which advertising medium has a high frequency as a clue when responding to user inquiries and purchase applications, etc., in relation to the user.

In the ninth invention of the present application, the advertising medium information detection support device performs statistical processing in relation to the detected advertising medium information, the access information from the user, and the attribute of the user. By doing so, for example, the relationship between the advertising medium information regarding the advertising medium detected based on the advertising medium recording information and the number of times the advertising medium recording information corresponding to the advertising medium information is received, in relation to the user,
By displaying it in a numerical table or a graph, it is possible to display the degree of the effect of advertising for each advertising medium information in relation to the user. Therefore, it is possible to obtain more reliable judgment material in the case of placing advertisements in the future.

In the eleventh aspect of the present invention, statistical processing of access information is performed based on the advertisement medium recording information received from the user and the access information accessed by the user when receiving the advertisement medium recording information from the user. And By doing so, it is assumed that, for example, as the advertising medium recording information, information about the physical type of the advertising medium, information that can identify the posted object that posted the advertising medium, information about the content advertised by the advertising medium, etc. is recorded. By displaying the relationship between this advertisement medium record information and the number of times that the advertisement medium record information is received in a numerical table or a graph, the one that receives a large number of times has a large degree of effect in advertising. However, it is possible to represent the size of the degree of the effect of advertising or the like on the advertising medium information. Therefore, it is possible to obtain highly reliable judgment materials for future advertisement placement. In addition, as the advertisement medium recording information, by recording information about the physical type of the advertisement medium, information that can identify the posted matter that posted the advertisement medium, information about the content advertised by the advertisement medium, and the like, It is possible to eliminate the need for the medium database in which the advertisement medium information relating to the advertisement medium is registered in association with the advertisement medium recording information recorded in advance in the advertisement medium as in the second invention of the present application, and the advertisement medium information detection support device itself is simplified. it can.

In the twelfth invention of the present application, the recorded information read / input means reads and inputs the medium information specifying data and the operating site address information recorded in the advertising medium, and the recorded information transmission processing means uses the recorded information read / input means. The medium information specifying data read and input can be transmitted to the management site based on the management site address information. By doing so, for example, the advertisement medium information detection support device installed in the operation site receives the medium information identification data, and based on the received medium information identification data, the advertisement medium held by the advertisement medium information detection support device The advertisement medium information can be detected and specified. In addition, the user does not have to manually input the medium information specifying data and the operating site address information, but simply needs to read the medium information specifying data and the operating site address information recorded on the advertising medium by the terminal device. As a result, the medium information specifying data can be transmitted to a predetermined operation site, which can be performed by a simple operation. Therefore, it can be used as a terminal device suitable for an advertisement medium information detection system that supports the detection of advertisement medium information regarding an advertisement medium.

In the thirteenth aspect of the present invention, the medium information specifying data for specifying the advertising medium information regarding the advertising medium and the operating site address information for accessing the operating site for operating the processing of the advertising medium information are provided. It shall be recorded. By doing so, for example, the advertisement medium information detection support device installed at the operation site receives the medium information identification data, and based on the received medium information identification data, the advertisement regarding the advertisement medium owned by the advertisement medium information detection support device. The medium information can be detected and specified. In addition, the user does not have to manually input the medium information specifying data and the operating site address information, but simply needs to read the medium information specifying data and the operating site address information recorded on the advertising medium by the terminal device. As a result, the medium information specifying data can be transmitted to a predetermined operation site, which can be performed by a simple operation. Therefore, it can be used as an advertising medium suitable for an advertising medium information detection system that supports the detection of advertising medium information regarding an advertising medium.

In the claims, "advertising medium information" means information relating to the advertising medium, for example, information relating to the physical type of the advertising medium, information capable of specifying the posted material on the advertising medium, The information about the content advertised by the advertising medium corresponds to this.

[0028]

1 is a block diagram of an embodiment of an advertisement medium information detection system having an advertisement medium information detection support device of the present invention.

The advertisement medium information detection system of the present invention is
A server computer 1 as an advertisement medium information detection support device and a terminal device 2 communicable with the server computer 1 via the Internet 10 as a communication network are provided.

In this embodiment, the terminal device 2 is composed of a mobile phone, and has a record information input means 2a for inputting the advertisement medium record information recorded in the advertisement medium, and the record information input means 2a. The recording information transmission processing means 2b for transmitting the inputted recording information to the server computer 1 is provided.

The advertising medium 100 in this embodiment is
As shown in FIG. 8, an advertisement medium ID as medium information identification data for identifying advertisement medium information regarding an advertisement medium and an operation site for operating processing of advertisement medium information regarding an advertisement medium are accessed. The advertisement medium recording information with the URL as the operating site address information is displayed as a barcode 100a. Further, in this embodiment, the operation site that operates the processing of the advertising medium information is operated using the server computer 1,
The URL as the operation site address information is a URL for accessing a website (operation site) operated using the server computer 1 (hereinafter referred to as U
The RL is referred to as the "URL of the server computer 1"). The record information input means 2a is composed of record information read / input means capable of reading and inputting the advertisement medium record information including the advertisement medium ID displayed as the barcode and the URL of the server computer 1.

When the record information transmission processing means 2b reads and inputs the bar code by the record information input means 2a,
Liquid crystal display unit 21 provided in the terminal device 2 (shown in FIG. 2)
, A guide display for guiding the user to access the server computer is performed, and according to the guide display, the server computer is accessed and read as the button operation unit provided in the terminal device 2 is operated. A process of transmitting the information of the advertisement medium ID input by the above is performed.

The recorded information input means 2a is not limited to the above-mentioned form, and, for example, the advertising medium ID and URL are displayed as numbers or symbols as the advertising medium recording information of the advertising medium 100, and the numbers or symbols are displayed. The symbol may be input by manually operating the button operation unit provided in the terminal device 2. Further, when the record information reading and inputting means is adopted as the record information inputting means 2a, it is not limited to a bar code reader capable of reading the bar code 100a provided on the advertising medium, and for example, in the advertising medium 100,
An IC chip in which advertising medium record information of an advertising medium ID and a URL is recorded in advance is attached in place of the barcode 100a, and the recording information reading and inputting means separates the advertising medium ID and the URL by electromagnetic waves emitted from the IC chip. You may make it contact, or it may make it contact and read and input.

Further, the recording information transmission processing means 2b is not limited to the one described above, but may be one which automatically connects to the server computer when the barcode 100a is read, for example. In the case of the guidance display, a predetermined button operation procedure may be displayed, or the URL of the server computer may be directly displayed.
It can be changed appropriately. Further, the terminal device 2 is not limited to the one composed of a mobile phone, but can communicate with the server computer, and the record information input means 2a and the record information transmission processing means 2 can be used.
It suffices if it is provided with b, and for example, a personal computer provided with the record information input means 2a and the record information transmission processing means 2b or a portable information terminal such as PHS can be used and can be appropriately changed.

Further, the advertisement medium record information of the advertisement medium 100 is composed of only the advertisement medium ID, and the terminal device 2
It is assumed that the recorded information transmission processing means 2b of FIG. 3 stores the URL of the server computer 1 in the terminal device in advance, the input medium ID is detected when it is input, and the server computer is detected based on the stored URL of the server computer 1. 1
May be automatically accessed and the advertisement medium ID may be transmitted, and may be changed appropriately.

In addition, the method of recording the advertising medium recording information on the advertising medium 100 is as follows: the advertising medium recording information is written on the advertising medium 100, printed, and the printed advertising medium recording information is pasted, stamped, or , Embedding, adhering, etc. can be appropriately changed.

The server computer 1 includes a user database 11a, a medium database 11b, an access information database 11c, and a statistical processing database 11
d, a user attribute registration means 12, an access information registration means 13, a detection means 14, a statistical processing means 15, a statistical processing information registration means 16, a transmission means 18, and a reception means 19.

The user database 11a registers user attributes. In this embodiment, as shown in FIG. 15, the user ID, gender, name, address, age, occupation, mobile phone number, mail address, etc. are registered.

The medium database 11b is registered with the advertisement medium information regarding the advertisement medium. As shown in FIG. 13 and FIG. 14, the advertising medium information in this embodiment is information regarding the physical type of the advertising medium, information that identifies the functioning state of the advertising medium, and the content advertised through the advertising medium (product. Name or service), the brand name of the advertised product etc., the industry to which the advertised product belongs, the advertiser who placed the advertisement, the product run by the advertiser and advertised through the advertising medium, etc. The URL of a website that carries detailed information regarding the contents of the above, and various information such as the start and end times of the advertisement thereof are registered as advertisement medium information in association with the advertisement medium ID.

The information on the physical type of the advertising medium is, for example, a poster, a television broadcast,
In addition to radio broadcasts, magazines, newspapers, leaflets, tissue for advertisement, leaflets, product packages, trays of fast food restaurants, etc., various items for advertisement, and also campaign products in sales promotion campaign Information.

The information for specifying the functioning state of the advertising medium is the information about the state in which the advertising medium is placed so as to exhibit the function of the advertisement, for example, the advertising medium is a poster and the poster is displayed. The information that identifies the posted object, more specifically, if the posted object is a movable moving object such as transportation, the moving object is either a train, a bus, or a taxi. Information that identifies the moving posted object on the poster for the advertisement, such as the number of JR trains and the number of Tokyo subway trains. , In addition, when the posted matter is a fixed fixed posted matter such as a building or a telephone pole,
Information that identifies the fixed bulletin such as that near the west exit of the subway of a department store or on the bench of the home of the Marunouchi subway line.Although not shown, advertising media If it is a newspaper, information that identifies the place of publication in the published newspaper, such as the fact that the published side is a social aspect, and further, the advertising medium is a distribution for advertising such as pocket tissue for advertising. In the case of a product, the distribution place is information or the like that identifies the place where the distribution product for advertisement such as Shinjuku Station West Exit was distributed.

The access information database 11c registers access information from users. In this embodiment, as shown in FIG. 16, the menu category selected by the user from the menu categories displayed on the top screen shown in FIG. 9, which will be described later, the date and time of reception, and the advertisement medium ID are used as access information. Register in association with the user ID.

The statistical processing database 11d registers statistical processing information statistically processed by the statistical processing means 15.

The user attribute registration means 12 obtains the user's attribute through the terminal device 2 and registers it in the user database 11a.

The access information registration means 13 is the terminal device 2
The above-mentioned access information such as the date and time when the advertisement medium recording information is received from the advertisement medium I is stored in the access information database 11c.
A process of registering in association with D and the user ID is performed.

The detecting means 14 is the user database 1
1a, the medium database 11b and the access information database 11c are detected. Further, for example, in response to a request from the advertisement publisher, a process of detecting statistical processing information corresponding to the request from the advertisement publisher or the like is performed from the statistical processing database 11d.

The statistical processing means 15 is based on the information detected by the detecting means 14 from the medium database 11b and the information recorded in the access information database 11c, or by the detecting means 14.
b and the information recorded in the access information database 11c and the information detected from the user database 11a, statistical processing is performed on the relationship between the advertising medium information and the access information from the user, or the advertising medium information and the access from the user. Perform statistical processing on the relationship between information and user attributes.

The statistical processing information registration means 16 performs processing for registering the statistical processing information statistically processed by the statistical processing means 15 in the statistical processing database 11d.

The transmitting means 18 transmits information to the terminal device 2 via the Internet 10.

The receiving means 19 receives, via the Internet 10, the information input to and sent to the terminal device 2.

FIG. 2 is a diagram showing an example of the hardware configuration of the server computer 1 and the terminal device 2 used in the advertising system shown in FIG.

The server computer 1 is a recording device, which is a recording medium in which the program of the present system is recorded, a hard disk 50, a CPU 51 which is a control device for executing the program recorded in the hard disk 50, a CRT 52 which is a display device, and an input device. A keyboard 54 and a mouse 55, and a communication interface 53 for communicating with the terminal device 2 via the Internet 10 are provided.

Hard disk 5 of server computer 1
In addition to the above programs, each database 11a ...
Data constituting 11d is recorded. That is,
The hard disk 50 is the user database 11 of FIG.
a, the medium database 11b, the access information database 11c, and the statistical processing database 11d.

Further, the CPU 51 of the server computer 1
However, the user attribute registration means 12, the access information registration means 13, the detection means 14, the statistical processing means 15, the statistical processing information registration means 16, the transmission means 18, and the reception means 19 of FIG.
Corresponding to.

The terminal device 2 shown in FIG. 2 is a liquid crystal display unit 21 which is a display device, a button operation unit 22 which is an input device, a bar code reader 27 which reads and inputs a bar code, and information which is communicated via the Internet 10. The memory 26 storing the browsing program, the CPU 24 executing the program stored in the memory 26, the Internet 10
A communication interface 25 is provided for communicating with the server computer 1 via the.

Bar code reader 2 of the terminal device 2 of FIG.
7, the recorded information input means 2a of FIG.
Each corresponds to the recorded information transmission processing means 2b in FIG.

Next, the operation of this embodiment will be described. 3 to 7 are flowcharts showing a part of the processing flow when the advertisement medium recording information is received from the user via the advertisement medium.

First, when the user wants to look at information about a product or the like displayed on an advertising poster 100 as an advertising medium as shown in FIG. 8 to get interested and respond to the information, For example, if the user wants to know the details, makes a purchase application, requests a document, or wants to answer a questionnaire with a prize displayed together with the product information, the poster 100 for advertisement is provided. Bar code 100a,
It is input by reading it by the barcode reader 27 of the terminal device 2. As a result, the recorded information transmission processing means 2b causes the liquid crystal display section 21 of the terminal device 2 to perform a guidance display for guiding access to the server computer 1. Then, by operating the button operation unit 22 of the terminal device 2 according to the guidance display, the terminal device 2 accesses the server computer, and the information of the input advertising medium ID is transmitted to the server computer 1. (Fig. 3, step S1)

The server computer 1 having received the information of the advertisement medium ID transmits the top screen 101 shown in FIG.
It is displayed on the terminal device 2 (FIG. 3, step S2). Further, the server computer 1 that has received the information of the advertisement medium ID,
Based on the advertising medium ID, the detecting unit 14 can detect the advertising medium information regarding the advertising medium corresponding to the advertising medium ID from the medium database 11b. For example, when the information of 356707 as the advertisement medium ID is received, the detection means displays the advertisement medium information regarding the advertisement medium corresponding to the advertisement medium ID from the medium database 11b as shown in FIG.
As shown in Fig. 3 and Fig. 14, it is possible to detect that the poster posted on the JR OO line train is a chocolate advertisement advertised by OO Confectionery Co., Ltd., and the poster is displayed to the user. The server computer 1 can recognize that the bar code 100a displayed on is read and accessed. The server computer 1 that has received the information of the advertising medium ID becomes a state in which the detecting means can detect the advertising medium information regarding the advertising medium corresponding to the advertising medium ID from the advertising medium server computer by the detecting means based on the advertising medium ID. Claims: "By receiving the advertising medium recording information from the user, it is possible to detect the advertising medium information regarding the advertising medium corresponding to the advertising medium recording information from the medium database based on the received advertising medium recording information" Corresponding to.

On the top screen 101 in this embodiment, a "I want to know more information" display unit 101a, a "I want to apply for a purchase" display unit 101b, a "I want to answer a questionnaire" display unit 101c, and a "I want to request material" There is provided a menu section including a display section 101d and a "here to register user" display section 101e for user registration. Then, the user selects any one of them (FIG. 3, step S3).

The server computer 1 having received the information detects which of the menu categories has been selected and transmitted by the detection means (not shown) (FIG. 3, step S4). Menu category "Click here for user registration"
When detecting whether the display unit 101e has been selected and transmitted, the server computer 1 transmits a user registration screen 102 as shown in FIG. 10 and displays it on the terminal device 2 (FIG. 4, step S11).

The user inputs necessary information to the terminal device 2 in each input field such as the name input field 102a provided on the user registration screen 102 and sends it to the server computer 1 (FIG. 4, step S12).

The received server computer 1 adds the user ID and password to the input and transmitted information and registers it in the user database 11a, and also transmits and displays the user ID and password to the terminal device 2 ( FIG. 4, step S13). Thereby, user registration can be easily performed from the poster 100 for advertisement. The user registration is not limited to the form performed from the top screen 101, but may be performed in advance by e-mail or the like, and can be appropriately changed.

The server computer 1 displays the top screen 10
If it is detected that the “I want to know more information” display unit 101a or the “I want to answer a questionnaire” display unit 101c of the menu category in 1 is selected, FIG.
The password confirmation screen 103 shown in is transmitted (FIG. 5, step S21).

The user inputs in the user ID input field 103a and the password input field 103b provided on the password confirmation screen 103, respectively, and the password confirmation screen 1
The transmission button 103c provided at the lower left of 03 is selected and transmitted (FIG. 5, step S22).

The server computer 1 detects the URL of the corresponding advertiser from the medium database 11b based on the received advertisement medium ID by the detecting means (not shown), and the website operated by the advertiser. Link to. Further, the server computer 1 registers the received user ID, advertisement medium ID, menu category selected by the user, and date and time in the access information database 11d as access information (FIG. 5, step S2).
3).

The terminal device 2 displays the detailed information of the corresponding product or the questionnaire screen 104 as shown in FIG. 12 transmitted from the computer of the advertiser who is linked to the terminal device 2 and displayed. , You can know the details of the product. In addition, it is possible to participate in a questionnaire with a prize by answering the questionnaire screen 104 and directly transmitting it to the computer of the advertiser.

On the other hand, when the server computer 1 detects that the “I want to apply for purchase” display section 101b or the “I want to request material” display section 101d in the menu category on the top screen 101 is selected, the above-mentioned “ Like the case where the user wants to know detailed information "display section 101a or the like is selected, the password confirmation screen 103 shown in FIG. 11 is transmitted and displayed on the terminal device 2 (FIG. 6, step S31).

Similarly, the user inputs in the user ID input field 103a and the password input field 103b provided on the password confirmation screen 103, and selects the "send" operation unit 103c provided at the bottom of the password confirmation screen 103. It is operated and transmitted (FIG. 6, step S32).

On the basis of the received user ID, the server computer 1 detects the attribute information such as the address and name of the corresponding user from the user database 11a by the detection means 14, and together with the information such as the address and name of the user. Notify the advertiser of the information that the user has requested "purchase application" or "request material". Further, the server computer 1 registers the received advertisement medium ID, user ID, menu category selected by the user, and date and time of reception in the access information database (FIG. 6, step S33).

Note that the user takes a procedure for purchasing a product from the advertiser or sends a material to the user. As a result, the user can easily purchase the product from the poster, which is convenient for the user. Further, at the time of this purchase, in this embodiment, the server computer 1 only notifies the advertisement publisher that the user has purchased the product. However, for example, the server computer 1 may receive the cost required for the product purchase. However, it may be changed appropriately.

Next, the operation for statistical processing will be described. FIG. 7 is a flowchart showing the flow of the statistical processing.

The server computer 1 detects the advertising medium information corresponding to the advertising medium ID by the detecting means 14 based on the advertising medium ID received from the medium database 11b, and records the detected information and the access information database 11c. Based on, the statistical processing of access information is performed. Alternatively, based on the advertisement medium ID received from the medium database 11b and the user database 11a, the detecting unit 14 detects the advertisement medium information and the user attribute corresponding to the advertisement medium ID, and the detected information and access information database. The statistical processing of the access information is performed based on the record of (FIG. 7, step S4
1).

For example, as shown in FIG. 17, based on the received advertisement medium ID, the detecting means detects the moving poster as advertisement medium information corresponding to the advertisement medium ID from the medium database 11b, and detects it. Based on the record of the moving posted object and the access information database 11c, the reception frequency list display information indicating the relationship with the frequency of reception from the user within a predetermined period (7/2 to 7/8 in FIG. 17) Statistical processing is performed so as to generate 105. As a result, the user can determine which poster is posted on which moving poster is accessed most, and can grasp the relationship between the poster advertising effect and the poster.

Further, as shown in FIG. 18, for example, based on the received advertising medium ID, a fixed object is detected from the medium database 11b as advertising medium information corresponding to the advertising medium ID, and the detected fixed medium is detected. Based on the posted matter and the record of the access information database 11c, the relationship between the number of receptions on each reception day (day of the week) is displayed within a predetermined period (period of 7/2 to 7/8 in FIG. 17). The statistical processing is performed so as to generate the daily reception count list display information 106. As a result, the user can see which fixed poster is often accessed by viewing the posted poster, and can grasp the effect of the advertisement of the poster and the fixed posted object, and the user can It is possible to determine when most users visit the site, and also to understand the effect of poster advertising and the relationship with the day (day of the week).

Further, as shown in, for example, FIG. 19, by the detecting means 14 based on the received advertisement medium ID,
A specific product or service as advertising medium information corresponding to the advertising medium ID is detected from the medium database 11b, and the male or female user corresponding to the user ID is detected from the user database 11a based on the user ID. The attributes and age attributes are detected, and based on the detected specific products and services, the user attributes, and the records in the access information database 11c, the products and services are classified by age group of male and female users. The statistical processing is performed so as to generate the reception count list display information 107 for each sex and age group that displays the relationship with the reception count. In this way, by performing the statistical processing by generating the list display information 107 for each sex and age group, a user of any age group, or a female user or a male user can access which product or service attracts attention. It is possible to determine whether there is a large number of users, and to understand the relationship between the age of the user, attributes related to male or female, and the product or service that the user is interested in. In this manner, the step S41 of statistical processing detects the advertising medium information corresponding to the advertising medium recording information from the medium database based on the received advertising medium recording information in the claims, and the access information database. Based on the user identification information registered in association with the advertisement medium recording information, the user attribute corresponding to the user identification information is detected from the user database, the access information stored in the access information database, the detected advertisement medium information, and "Perform statistical processing of access information based on user attributes".

The statistical processing by the statistical processing means 15 is
Not limited to the above-mentioned form, for example, the type of the advertising medium, information specifying the functioning state, one or more advertising medium information selected from the advertising medium information of the product or service, access In relation to the number of times or the number of times of access and access date and time (day of the week), or the above-mentioned one or more advertising medium information, the number of times of access or the number of times of access and access date and time (day of the week), and the attribute of the user For example, statistical processing can be performed, and statistical processing can be performed based on the relationship between the advertising medium information and the access information, or the relationship between the advertising medium information and the access information and the attribute of the user who has transmitted, and can be changed appropriately. Further, the processing by the statistical processing means 15 is not limited to the above-described one, but can be processed by using a statistical processing method such as generation of total, average value, total number, standard deviation, etc. obtain.

After that, the server computer 1 registers the statistical processing information statistically processed as described above in the statistical processing database 11d by the statistical processing information registration means 16 (FIG. 7, step S42). Then, the statistical processing information registered in the statistical processing database 11d is extracted and provided by the detecting means 14 according to the request of the advertisement publisher or the like (FIG. 7, step S43).

In the present embodiment, the user who has accessed is requested to uniformly register the user, but the present invention is not limited to this form, and for example, the "I would like to know more information" display section 101a is selected. If so, user registration may not be required. Even in that case, based on the advertising medium recording information transmitted from the user, it is possible to detect the advertising medium information regarding the advertising medium in which the advertising medium recording information is recorded, and to determine from which advertising medium the user frequently accesses. I can figure it out. However, if user registration is performed, the relationship between the advertising medium information and the accessing user can be grasped, so it is preferable to register the accessing user.

Further, in the present embodiment, it is possible to specify, in the medium database, the information about the physical type of the advertising medium as the advertising medium information, and the posted matter on which the advertising medium is posted as the information about the function performance state of the advertising medium. From the advertising medium recording information recorded in the advertising medium by registering information etc., the physical type of the advertising medium in which the advertising medium recording information is recorded,
Also, the information etc. that can identify the posted matter that posted the advertising medium can be detected, but the advertising medium information registered in the medium database is not particularly limited. For example, when only a poster is used as the advertising medium, the advertisement is It is not necessary to register information about the physical type of the medium, and when using only the posters posted on the moving posted as advertising media,
Information about the physical type of the advertising medium and information that can identify the fixed posted matter is unnecessary and can be changed as appropriate.

Further, in the present embodiment, the server computer 1 is provided with the statistical processing means 15, and the statistical processing means 15 performs the statistical processing in relation to the advertisement medium information and the access information from the user. However, the present invention is not limited to this embodiment, but the statistical processing means 15 is not provided in the server computer 1 and the statistical processing device having the statistical processing means 15 is used as the server computer 1.
To enable statistical processing by the statistical processing device, or without providing the statistical processing means 15 in the server computer 1 to display the advertising medium information regarding the advertising medium corresponding to the advertising medium recording information received from the user. The advertisement medium information detected from the medium database 11b and related to the detected advertisement medium may be provided in response to a request from the advertisement advertiser or the like, and may be appropriately changed.

Further, in this embodiment, the medium ID as the advertising medium information specifying data for specifying the advertising medium information regarding the advertising medium is recorded in the advertising medium as the advertising medium recording information. However, the advertisement medium information is not limited to this form, and for example, the advertisement medium information regarding the advertisement medium registered in the medium database 11b shown in FIGS. 13 and 14 as the advertisement medium recording information, specifically, the physical type of the advertisement medium. , Some or all of the information that can identify the posted material on the advertising medium, the information about the content advertised by the advertising medium, the information about the publisher who has posted on the advertising medium, etc., It can be changed appropriately. Further, as the advertising medium recording information, for example, when all of the advertising medium information regarding the advertising medium registered in the medium database 11b in this embodiment is recorded, the server computer 1 can be implemented without the medium database 11b.

The terminal device in this embodiment can be grasped as follows. That is, a terminal device used together with an advertisement medium information detection support device that supports detection of advertisement medium information regarding an advertisement medium, which is communicably connected to the advertisement medium information detection support device through a communication network and recorded in the advertisement medium. The recording medium read / input means capable of reading and inputting the recorded recording information of the advertising medium, and the recording information transmission processing means, and the recording medium transmission processing means reads the advertising information recorded by the recording information reading / input means and the recording medium is the advertising medium. An advertisement medium information detection support including a medium database that is capable of transmission processing to the information detection support apparatus and is registered by associating the advertisement medium information regarding the advertisement medium with the advertisement medium recording information by the transmission processing to the advertisement medium information detection support apparatus. The device receives the advertisement medium recording information, and based on the received advertisement medium recording information, the medium database From a terminal device for use with the advertising medium corresponding to the recording information, characterized in that the detectable advertising medium information about the advertising medium advertising medium information detection support device.

The advertising medium according to this embodiment can be understood as follows. That is, an advertising medium used in an advertising medium information detection system that includes a terminal device and an advertising medium information detection support device that is communicatively connected to the terminal device via a communication network. Advertisement medium record information recorded so as to be read and input by the record information read / input means provided in the device is provided, and the advertisement medium record information is stored in the medium database provided in the advertisement medium information detection support device, and the advertisement regarding the advertisement medium is made. The advertisement medium recording information is registered in association with the medium information, and the advertisement medium recording information is read and input to the terminal device and is transmitted to the advertisement medium information detection supporting device, so that the advertisement medium information detecting support device records the advertisement medium recording. Receive information,
An advertisement medium used in an advertisement medium information detection system, characterized in that it is possible to detect advertisement medium information regarding an advertisement medium corresponding to the advertisement medium recording information from a medium database based on the received advertisement medium recording information. .

Further, in the present embodiment, the program of the present system installed in the hard disk is executed, but the holding form of the program is not limited to these. For example, the program of this system may be recorded in a CD-ROM, a floppy (registered trademark) disk, a magnetic tape, or the like.

Further, the program of this system may be distributed via a wired or wireless communication line. Further, the program of the present system may be installed in the main server computer, and the local server computer may be caused to execute the program of the present system via a communication line such as the Internet.

The recording mode of the program and data is not particularly limited. Besides being recorded in the recording medium in a form that can be directly executed, it may be recorded in the recording medium in a compressed form so that it can be decompressed and used.

In the above-described embodiment, the case where each function of FIG. 1 is realized by using the computer has been described as an example. However, a part of the function of FIG. 1 may be configured by using hardware logic. May be.

[Brief description of drawings]

FIG. 1 is a block diagram for explaining a configuration of an advertising medium information detection system including an advertising medium information detection support device according to an embodiment of the present invention.

FIG. 2 is a block diagram showing an example of a hardware configuration of a server computer and a terminal device used in the advertising medium information detection system of the embodiment shown in FIG.

FIG. 3 is a flowchart showing a part of an example of a flow of processing when receiving advertisement medium recording information.

FIG. 4 is a flowchart showing a part of an example of a processing flow when receiving advertisement medium recording information.

FIG. 5 is a flowchart showing a part of an example of a processing flow when receiving advertisement medium recording information.

FIG. 6 is a flowchart showing a part of an example of the flow of processing when advertisement medium recording information is received.

FIG. 7 is a flowchart showing an example of a processing flow in a case of performing statistical processing when receiving advertisement medium recording information.

FIG. 8 is a front view of an embodiment of a poster as an advertising medium.

FIG. 9 is an example of a top screen displayed on the terminal device.

FIG. 10 is an example of a user registration screen displayed on the terminal device.

FIG. 11 is an example of a password confirmation screen displayed on the terminal device.

FIG. 12 is an example of a questionnaire screen displayed on the terminal device.

FIG. 13 is a diagram schematically showing a part of the data structure of a medium database.

FIG. 14 is a diagram schematically showing another part of the data structure of the medium database.

FIG. 15 is a diagram schematically showing a data structure of a user database.

FIG. 16 is a diagram schematically showing a data structure of an access information database.

FIG. 17 is an example of reception count list display information generated by statistical processing.

FIG. 18 is an example of daily reception frequency list display information generated by statistical processing.

FIG. 19 is an example of sex age group list display information generated by statistical processing.

[Explanation of symbols]

1 ... Server computer 2 ... Terminal device 3 ... Store terminal device 11a ... User database 11b ... Medium database 11c ... ・ Access information database 11d ...- Statistical processing database 14 Detecting means 15-Statistical processing means

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Claims (13)

[Claims] 1. An advertisement medium information detection system comprising a terminal device and a server computer communicatively connected to the terminal device via a communication network, wherein the server computer outputs advertisement medium information on an advertisement medium, A media database registered in advance in association with the advertising medium recording information recorded in the advertising medium is provided, and the terminal device transmits the advertising medium recording information to the server computer according to a user's instruction, and the server computer stores the advertising medium recording information. An advertisement medium information detection system, which is capable of detecting advertisement medium information regarding an advertisement medium corresponding to the advertisement medium recording information from a medium database by receiving the advertisement medium recording information. 2. An advertisement medium information detection support device for supporting the detection of advertisement medium information on an advertisement medium, wherein advertisement medium information on an advertisement medium is registered in association with advertisement medium recording information recorded in advance on the advertisement medium. By having a media database and receiving advertising media recording information from users,
An advertisement medium information detection support device, which is capable of detecting advertisement medium information on an advertisement medium corresponding to the advertisement medium record information from a medium database based on the received advertisement medium record information. 3. An advertisement medium information detection support device for supporting the detection of an advertisement medium in a computer equipped with a medium database in which advertisement medium information on an advertisement medium is registered in association with advertisement medium recording information recorded in advance in the advertisement medium. A program for causing a computer to execute a process of causing a computer to receive advertising medium recording information, and based on the received advertising medium recording information, an advertising medium relating to the advertising medium corresponding to the advertising medium recording information. A program characterized in that information can be detected from a medium database. 4. A computer equipped with a medium database in which advertisement medium information relating to an advertisement medium is registered in association with advertisement medium recording information recorded in advance in the advertisement medium, and advertisement medium information detection for supporting collection of information of the advertisement medium. A computer-readable recording medium recording a program for functioning as a support device, which causes a computer to execute a process of receiving advertisement medium recording information from a user, and based on the received advertisement medium recording information, a medium database A recording medium having a program recorded thereon, wherein the advertising medium information relating to the advertising medium corresponding to the advertising medium recording information can be detected from the medium database. 5. The advertisement medium information detection support device, the program, or the recording medium having the program recorded thereon according to claim 2, wherein the advertisement medium information registered in the medium database is the physical content of the advertisement medium. At least one of information regarding a specific type of information, information for identifying a state in which the advertising medium is placed so as to perform the advertising function to the user, and information regarding the advertising content advertised to the user through the advertising medium. Based on the received advertising medium recording information, including information on the physical type of the advertising medium corresponding to the advertising medium recording information from the medium database, and the advertising medium exerting the advertising function for the user. At least information identifying the state placed to obtain and information regarding the advertising content advertised to the user through the advertising medium One detectable and has been that those characterized by. 6. The advertisement medium information detection support device, the program, or the recording medium having the program recorded therein according to claim 2, wherein the advertisement medium is a poster for advertisement. The registered advertising medium information includes information that can identify the posted material of the poster for the advertisement, and corresponds to the advertising medium recording information from the medium database based on the received advertising medium recording information. Information that can identify information that is posted on a poster for advertising advertisement can be detected. 7. An advertising medium information detection support device, a program, or a recording medium having the program recorded therein according to any one of claims 2 to 6, wherein the advertising medium information detection support device uses the received advertising medium record information. Based on the detected advertisement medium information corresponding to the advertisement medium record information from the medium database, based on the detected advertisement medium information and the access information accessed from the user when receiving the advertisement medium record information from the user , Characterized by performing statistical processing of access information. 8. An advertisement medium information detection support device, a program, or a recording medium having a program recorded thereon according to claim 2, wherein the advertisement medium information detection support device further includes a user attribute, It has a user database registered in association with the user, and receives the user identification information for identifying the user together with the advertising medium record information from the user. 9. The advertisement medium information detection support device, the program, or the recording medium recording the program according to claim 8, wherein the advertisement medium information detection support device further receives the advertisement medium record information from the user. An access information database in which the access information accessed from the user is registered in association with the advertisement medium record information and the user identification information is provided, and the advertisement medium information corresponding to the advertisement medium record information is obtained based on the received advertisement medium record information. The attribute of the user corresponding to the user identification information is detected from the user database based on the user identification information registered in the access information database in association with the advertisement medium record information, and stored in the access information database. Access information, detected wide Medium information, and based on the user's attributes, which comprises carrying out the statistical processing of the access information. 10. A method of detecting an advertising medium information for detecting an advertising medium, comprising: a server computer including a medium database in which advertising medium information relating to an advertising medium is registered in association with advertising medium recording information recorded in advance in the advertising medium. And by causing the server computer to execute a process of receiving the advertising medium recording information from the user, based on the received advertising medium recording information, the advertising medium relating to the advertising medium corresponding to the advertising medium recording information from the medium database. A method for detecting advertisement medium information, characterized in that information can be detected from a medium database. 11. An advertisement medium information detection support device for supporting the detection of advertisement medium information about an advertisement medium, comprising receiving advertisement medium recording information recorded in advance in an advertisement medium from a user and receiving the received advertisement medium recording information. An advertisement medium information detection support device, which performs statistical processing of access information based on access information accessed from a user when receiving advertisement medium recorded information from the user. 12. A recording information read / input unit capable of reading and inputting medium information specifying data and operating site address information recorded on an advertising medium is provided, and the medium information specifying data specifies advertising medium information on the advertising medium. The operating site address information is for accessing the operating site that operates the processing of the advertising medium information related to the advertising medium, and further, the medium information specifying data read and input by the recorded information reading and inputting means. A terminal device, comprising: record information transmission processing means capable of performing transmission processing to the operation site based on the operation site address information. 13. A medium information specifying data for specifying advertising medium information about an advertising medium, and an operation site address information for accessing an operation site that operates the processing of the advertising medium information are recorded. Featured advertising media.