JP2005128717A - Method, apparatus, and system for providing information - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To obtain an information providing system which can handle the advertisement information of a plurality of data kinds and uses a wireless tag. <P>SOLUTION: Data on a method of acquiring related information on an article are obtained based upon information recorded in the wireless tag, the related information on the article is obtained from a content server based upon the acquiring method data, and application is automatically actuated according to the data kind of the obtained related information on the article to provide the related information on the article complying with an advertiser's demand and also provide advertisement information which does not make a user aware of the data kind and application to the user. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

The present invention relates to an information providing method, apparatus, and system for providing information related to an advertisement using a wireless tag attached to an advertising medium such as a signboard.

Recently, attention is focused on the use of wireless tags such as RFID (Radio Frequency Identification) equipped with a wireless data transmission / reception function. Since wireless tags can be attached regardless of the medium, flexibility such as shape and size is effective, and it is possible to print and form on paper etc. Application in the field has been devised. For example, a wireless tag that records a homepage address is attached to a business card or the like, and the read device reads the address and connects to the Internet to facilitate access to the homepage (Japanese Patent Laid-Open No. 2000-117286, JP 2001-307042) and for use in electronic commerce, a product is accompanied by a wireless tag having a product number recorded thereon, and the user likes a product using a reader device to read the product number from the wireless tag. In addition, it is also considered to be able to browse the product information transmitted to the center at a later time (Japanese Patent Laid-Open No. 2001-283095). They obtain conventional information that the user has to manually input the homepage address to acquire the information, or that the user must store the information of the product he / she likes and acquire the information himself / herself. The purpose is to alleviate the time and effort involved.
JP 2000-117286 A JP 2001-307042 A JP 2001-283095 A

  It is assumed that the conventional wireless tag as described above is attached to not only purchased products and products in stores but also attached to hanging leather advertisements and signs in the city. The user can read information recorded on the wireless tag, such as a homepage address, with a portable information terminal or the like with a reader function. The homepage address and URL used on the Internet are composed of a protocol name, an Internet host domain name or IP address (dotted decimal format) defined by RFC1123, and a directory path. There is a feature that the advertiser can use a general-purpose Web server without specializing in the advertisement information providing service by the homepage address. Normally, when such a service is provided, the content type, communication protocol, and program to be presented to the user are determined and executed as described above.

  However, the advertisement information to be provided is generally web content, but there may be content other than web content depending on the service form desired by the advertiser. Further, the method for acquiring the content may use a plurality of communication protocols depending on the type of the content, and it is difficult for the conventional information providing method to cope with such a situation.

  The present invention has been made in view of the above-described conventional problems, and a first object of the present invention is to provide an information providing method capable of presenting any content on a portable information terminal without making the user aware of the type of content. And an apparatus and system.

  A second object of the present invention is to provide a mechanism for accessing an advertiser's homepage using a wireless tag to provide content, and to provide an information providing method, apparatus, and system for improving the effect of advertisement for the service provider side. Is to realize.

  In addition, when comparing advertisements with RFID tags on street signboards and hanging leather advertisements, if there are many people who follow the RFID tags of hanging leather advertisements and access the homepage, hanging leather advertisements are more effective as advertisements. It can be judged that it was effective. Therefore, in order to determine whether the advertisement using the wireless tag is a more effective advertisement from the access log to the homepage, it is necessary to be able to specify where the advertisement is.

  Accordingly, a third object of the present invention is to realize an information providing method, apparatus, and system capable of measuring the effect of advertisement in providing an advertisement using a wireless tag.

In order to solve the above problems, the system configuration of the present invention takes into account the following two conditions from the current advertisement providing method and the standardization status of the wireless tag.
First, because advertisements are not displayed directly by the advertiser, but are displayed and mediated by the advertising agency, it is necessary for the advertising agency to measure the effectiveness of the advertisement in order to determine the total advertising value. That is.

  Another is that the standardization of IDs recorded in wireless tags has been promoted in recent years and the ID system is being prepared.

In the present invention, firstly, a wireless tag attached to a product or an advertisement is provided with a content server that provides related information about the product and an intermediary server that manages and provides data related to a method for acquiring the related information about the product. Connected to the information providing system for providing the acquisition method data and related information of the product based on the recorded product identifier,
A data reading unit that reads an identifier of a product recorded in a wireless tag; an acquisition method acquisition unit that acquires data on an acquisition method of related information of the product from the mediation server based on the identifier of the product read by the data reading unit; A process selection unit that selects an application to be activated in accordance with the acquisition method data acquired by the acquisition method acquisition unit, and a process execution unit that accesses the content server to acquire related information of a product and passes the related information to the activated application Thus, it is possible to realize a receiving terminal that uses a wireless tag and performs various advertisement-related information without input.

  The present invention also has an information management unit, and stores and manages the acquisition method data received from the mediation server, thereby reducing the communication load caused by the inquiry to the mediation server at the receiving terminal.

  The present invention also provides a content server that provides related information about a product, a receiving terminal that receives and processes information distributed from the content server, and data relating to a method for acquiring the related information about the product using a wireless tag. The intermediary server provided to the receiving terminal, wherein the receiving terminal reads the product identifier recorded in the wireless tag, and the mediation server based on the product identifier read by the data reader The acquisition method acquisition unit for acquiring the acquisition method data of the related information of the product, the processing selection unit for selecting an application to be activated according to the acquisition method data acquired by the acquisition method acquisition unit, and the product accessed to the content server A processing execution unit that acquires the related information of the received information and passes the related information to the application that started the information processing server. A receiving unit that receives an inquiry about a method of acquiring related information of a product from the receiving terminal, an information management unit that manages acquisition method data corresponding to a product identifier, and the product identifier received by the receiving unit By identifying acquisition method data managed by the information management unit and an information providing unit that transmits the acquisition method data to the receiving terminal, various kinds of advertisement-related information can be stored in the portable information without using an RFID tag. A system that delivers to terminals can be realized.

  The present invention can also reduce a communication load caused by an inquiry to the mediation server by holding the acquisition method on the portable information terminal.

  The present invention can also reduce the memory capacity load of the portable information terminal by managing the acquired information on the mediation server side.

  The present invention can also control the activation timing and application by including the location information of the communication protocol and related information and the expiration date in the acquisition method.

  The present invention also saves more related information access logs by determining the related information to be deleted according to the expiration date when the related information downloaded onto the portable information terminal is accumulated and the memory capacity is reduced. Is possible.

  In the present invention, when there is no application to be started in the receiving terminal, the application is downloaded from a predetermined location and automatically set up, so that the user can determine the data type of the related information and the existence of the application corresponding thereto. You can view related information without being conscious of it.

  In the present invention, the number of inquiries about the acquisition method accepted by the mediation server and the access log are managed and billing processing is performed, so that billing according to the effect of the advertisement can be performed.

  In the present invention, when a list of acquisition methods is held in the receiving terminal that reduces the communication load due to access to the mediation server, the number of advertisement related information acquisition accesses is managed in the receiver and periodically transmitted to the mediation server. Thus, as described above, the mediation server can charge according to the effect of the advertisement.

  As described above, according to the present invention, in the information providing system using the wireless tag, the portable information terminal reads the product identification recorded in the wireless tag, and acquires the product information acquisition method from the mediation server from the product identification. Depending on the acquisition method, the product information is acquired to the content server, and the application corresponding to the data type of the product information is automatically started, so that various advertisement-related information can be obtained without the need for input using a wireless tag. It is possible to realize a system for distributing on a portable information terminal.

Further, since the portable information terminal itself holds the acquisition method, the number of inquiries to the mediation server can be reduced, and the communication load can be reduced as a result.
In addition, the memory capacity of the portable information terminal can be reduced by holding the acquisition method in the mediation server and inquiring the acquisition method to the mediation server each time the mobile information terminal acquires information from the wireless tag.

  Further, by including the location information of the communication protocol and related information and the expiration date in the acquisition method, it is possible to control the activation timing and application.

  Further, when related information downloaded onto the portable information terminal is accumulated and the memory capacity is reduced, it is possible to leave more related information access logs by determining the related information to be deleted according to the expiration date.

  In addition, when there is no application to be started in the receiving terminal, the application is downloaded from a predetermined location and automatically set up, so that the user is not aware of the data type of related information and the existence of the corresponding application. In addition, related information can be viewed.

  Furthermore, the mediation server has a usage management unit that manages the access log and a billing processing unit that performs billing processing according to the usage status, so that billing according to the effect of the advertisement can be performed.

  Furthermore, when a list of acquisition methods is held in the receiving terminal that reduces communication load due to access to the mediation server, the number of advertisement-related information acquisition accesses is managed in the receiver and periodically sent to the mediation server. Similarly to the above, the mediating server can charge according to the effect of the advertisement.

(Embodiment 1)
FIG. 1 is a block diagram showing a system configuration of an information providing system according to the present embodiment. In FIG. 1, reference numeral 101 denotes a portable information terminal serving as a receiving terminal, which is a portable terminal equipped with a CPU such as a PDA, a memory and a display, such as a wireless tag reader function and a communication function for Internet access. Is provided. 102 is a mediation server connected to the Internet operated by an advertising agency, 103 is a content server connected to the Internet operated by an advertising subject (or service provider) such as a manufacturer, and each has a database function. It is composed of general-purpose computers such as stations and PCs.

  The portable information terminal 101 acquires a data reading unit 111 that reads the memory contents of the wireless tag and an acquisition method for acquiring data related to a related information acquisition method (hereinafter referred to as acquisition method data) based on the read information. 112, a process selection unit 113 that selects an application to be activated according to the acquisition method data acquired by the acquisition method acquisition unit 112, and a process execution unit 114 that acquires related information according to the acquisition method data and activates the application. And an information management unit 115 for accumulating and managing the acquired information.

  The mediation server 102 includes a reception unit 121 that receives an acquisition request for acquisition method data, an information management unit 123 that manages acquisition method data, and an information provision unit 122 that provides the acquisition method data from the information management unit 123.

  The content server 103 includes an information management unit 132 that manages content and an information provision unit 131 that provides content information.

  A characteristic point of the information providing system according to the first embodiment is that a portable information terminal 101 including a data reading unit 111 that is a reader of a wireless tag is connected to a physical medium advertisement 104 (an advertisement signboard or a hanging advertisement in a train). In the advertisement information distribution in which the product information recorded on the wireless tag 141 attached to the top of the product can be acquired from the Internet without taking the user's input, the mediation server 102 The effect of advertisement is to be obtained by acquiring an access log for information acquisition on the side.

  In the following description, advertisement information distribution will be described as an example in order to explain in detail the operation of the information providing system configured as described above.

  An image of advertisement distribution is shown in FIG. In FIG. 2, the user is carrying a PDA 701 as a receiving terminal equipped with a wireless tag reader. When you get on the train, a magazine advertisement is hung on a paper-based hanging advertisement 702, and a wireless tag 703 is attached to it. Since the user is interested in the contents of the magazine from the advertisement, the PDA 701 is directed toward the wireless tag 703 to obtain information on the magazine (magazine information), and a command requesting data is output wirelessly. An IC is incorporated in the wireless tag 703, the IC is activated by a wireless command output from the PDA 701, wirelessly transmits information recorded on itself, and the PDA 701 reads this data. Based on the information received from the wireless tag 703, the PDA 701 makes an inquiry to the mediation server 704 operated by the advertising agency via the Internet about the presence of the magazine information. In response to the inquiry from the PDA 701, the mediation server 704 sends data regarding the presence of magazine information via the Internet. Based on the received magazine information, the PDA 701 accesses the content server 705 operated by the publisher of the magazine that is the advertiser to acquire the magazine information, and the magazine information is automatically displayed on the display unit. indicate.

  During this time, the operator (user) of the PDA 701 does not need to input an e-mail address or the like, but only accesses based on the information received from the wireless tag 703 and the magazine information received from the mediation server 704. It is possible to know the presence of magazine information and to obtain the magazine information. When the wireless tag is used in this way, information can be provided without a user input operation.

  Details of the advertisement information distribution operation will be described below. In the system configuration of FIG. 1, an advertiser uses a product ID or the like in an ID system as identification information of a product or service to be advertised, for example, an identifier of a product that is being standardized by a plurality of organizations in recent years. However, a wireless tag 141 in which such a product ID is recorded is attached to a part of an advertisement that is a physical medium. The user reads the product ID recorded on the wireless tag 141 using the portable information terminal 101, and acquires acquisition method data based on the read information. The acquisition method data is managed by the mediation server 102, and the acquisition method acquisition unit 112 makes an acquisition request for the acquisition method data to the reception unit 121 of the mediation server 102. The acquisition request is made via the Internet from a wired communication line using an Ethernet cable or the like, or wireless communication using a wireless LAN or a mobile network. At that time, information that can identify the advertisement is also transmitted together. However, the information may be recorded in the wireless tag 141 in which the product ID is recorded, or different from the wireless tag in which the product ID is recorded. In some cases, the wireless tag is attached to the advertisement.

  FIG. 3 is a data structure diagram showing an example of information recorded in the wireless tag (hereinafter referred to as wireless tag information). In FIG. 3, when the RFID tag information is divided into items, it consists of a product ID 201 that is identification information for specifying a product and an advertisement ID 202 that is identification information for specifying an advertisement.

  The product ID 201 includes, as sub-items, an advertiser ID 203 that is information for identifying an advertiser, an item ID 204 that is information for identifying an item of the product, and details of the product specified by the item ID 204 (specific content). The product detail ID 205, which is information for identifying the product, makes it possible to uniquely identify the product. The advertiser ID 203 is given a data value such as “0x0001”, for example, which is determined to indicate the confectionery maker A that is the advertiser. For example, a data value such as “0x0101” is given to the item ID 204, and this is determined such that ice cream corresponds to the item in the confectionery. The product detail ID 205 is given a data value such as “0x0101000001”, for example, which is determined to correspond to the three-tiered ice in various ice creams.

  The advertisement ID 202 includes, as sub-items, a category ID 206 that is information for identifying and classifying a category of advertising means such as a signboard and a hanging leather advertisement, and an advertisement place ID 207 that is information for identifying a place where the advertisement is placed. This makes it possible to uniquely identify the advertisement. The category ID 206 is given a data value such as “0x01”, for example, which is determined to represent a hanging leather advertisement as an advertising means. In addition to billboards and hanging leather advertisements, advertising means include hanging advertisements in trains and buses, displays and posters in commercial buildings, catalogues, flyers, newspapers, magazines, and advertising cars. For example, a data value such as “0x000002” is given to the advertisement place ID 207, and this is determined to represent the 128th, first and second cars of the subway XX line as the advertisement place.

  The accepting unit 121 delivers the product ID 201 received from the portable information terminal 101 to the information providing unit 122. The information providing unit 122 transmits the acquisition method data managed by the information management unit 123 to the acquisition method acquisition unit 112.

  FIG. 4 is a data structure diagram illustrating an example of acquisition method data managed by the information management unit 123. The acquisition method data includes an advertiser ID 203, an item ID 204, and a product detail ID 206 corresponding to the product ID 201, and further includes communication protocol information 208, product information location information 209, and an expiration date 210. The communication protocol information 208 is information representing a communication form for acquiring the product information related to the advertisement, and for example, HTTP or FIP is specified. The location information 209 of the product information is information indicating whether or not the product information related to the advertisement is present. For example, an e-mail address for accessing the content server 103 is described. The expiration date 210 is information indicating the expiration date of the advertisement. The advertiser ID 203, the item ID 204, and the product detail ID 206 described in the acquisition method data correspond to the respective data shown in FIG.

  The acquisition method acquisition unit 112 of the portable information terminal 101 delivers the acquired acquisition method data to the process selection unit 113. The process selection unit 113 determines an application to be activated from the location information 209 and delivers the application information, the communication protocol information 208, and the location information 209 to the process execution unit 114. The process execution unit 114 performs the processing based on the correspondence table stored therein, and the correspondence table defines the application corresponding to the file type and the application acquisition destination.

  FIG. 5 shows a correspondence table held by the process execution unit 114. This correspondence table includes file type information 211 indicating a file type such as html or xml, application information 212 that is activated when the file is acquired, such as a browser or a viewer, and application information 212 when there is no application information 212. Application acquisition destination information 213 for downloading 212 is described.

  Further, the process execution unit 114 specifies the file type from the file identification such as the extension in the location information 209. For example, if the advertisement information is an HTML file, the process execution unit 114 activates a prescribed application that interprets and displays HTML according to the correspondence table. If the file is an XML file, a prescribed application that interprets and displays the XML according to the correspondence table is activated. The process execution unit 114 also has a function of downloading an appropriate application from an application acquisition source and automatically setting it up when there is no corresponding application inside.

  The application started by the process execution unit 114 accesses the content server 103 indicated by the location information 209 using the designated communication protocol 208, and the content server 103 uses the information providing unit 131 for advertisement information managed by the information management unit 132. To send.

  Thereby, the advertiser can provide a service using a general-purpose Internet service without specializing in the distribution of the advertisement information. The acquired advertisement information is managed by the information management unit 115 together with the acquisition method data acquired by the acquisition method acquisition unit 112. The information management unit 115 performs capacity management, and automatically deletes advertisement information when a predetermined capacity is exceeded. The advertisement information to be deleted is determined from the expiration date 210 of the acquisition method data, and the expiration date is sequentially deleted from the advertisement information whose past is longer than the current time. Even if the advertisement information is deleted, the acquisition method data is retained as a log. Therefore, the advertisement information can be acquired again from the content server 103 within the valid period.

(Embodiment 2)
FIG. 6 is a block diagram showing a system configuration of the information providing system in the second embodiment. As for this block diagram, only functional blocks added to the system configuration of FIG. 1 will be described. The functional blocks that are not described and the contents of the operations are the same as the functional blocks and the operations in the first embodiment.

  The mediation server 102 includes a usage management unit 624 that manages the number of accesses accepted by the accepting unit 121 and a billing processing unit 625 that charges according to the number of accesses. A characteristic feature of the information providing system in the second embodiment is that a function block for collecting the number of advertisements used and a function block for performing billing processing are added to the mediation server 102 described in the first embodiment. It is. Thereby, the mediation server 102 can measure the effect of the advertisement based on the number of accesses from the portable information terminal 101, and can charge the advertiser an advertising fee according to the number of accesses.

  The operation will be described below using the same advertisement information distribution as that described in the first embodiment as an example. When receiving the acquisition method data acquisition request from the acquisition method acquisition unit 112 of the portable information terminal 101, the reception unit 121 of the mediation server 102 passes the received information, product ID, and advertisement ID to the usage management unit 624. Further, the accounting processing unit 625 is periodically activated and performs accounting processing according to the number of accesses managed by the usage management unit 624. For example, when the information providing fee is 0.1 yen per access, when the acquisition method data regarding an advertiser is provided 1000 times, 100 yen is charged to the advertiser.

  As a result, the advertising agency can grasp where the advertisement displayed is effective and can perform billing processing accordingly.

(Embodiment 3)
FIG. 7 is a block diagram showing a system configuration of the configuration information providing system in the present embodiment. With respect to this block diagram, only functional blocks described in the first embodiment and the second embodiment having different functions or operations will be described. The functional blocks that are not described and the operation contents thereof are the same as the functional blocks and the operations thereof in the first and second embodiments.

  The portable information terminal 101 includes an acquisition method acquisition unit 112 that manages a list of acquisition methods of data acquired from the mediation server 102, a usage management unit 411 that records the use of a wireless tag, and usage information that is managed by the usage management unit 411. A use information providing unit 412 provided to the mediation server 102 is provided.

  Further, the mediation server 102 responds to an acquisition request for acquisition method data, an information providing unit 122 that returns a list of acquisition method data, and a usage that receives a registration request for usage information and registers usage information in the usage management unit 624. An information receiving unit 421 is provided.

  When the reading unit 111 reads the content of the wireless tag 141 attached to the advertisement, the portable information terminal 101 makes an acquisition request for acquisition method data to the acquisition method acquisition unit 112. The acquisition method acquisition unit 112 refers to the acquisition method data list when it is held internally, and makes a request for acquisition of the acquisition method data list to the reception unit 121 when it is not held.

  The contents of the acquisition method data are the same as those used in the first embodiment. The acquisition method acquisition unit 112 acquires acquisition method data corresponding to the product ID 201 read from the wireless tag 141 from the acquisition method data list, and requests the process selection unit 113 to select an application. In addition, the acquisition method acquisition unit 112 registers the product ID 201 and the advertisement ID 202 in the usage management unit 411. The usage information providing unit 412 periodically transmits unregistered usage information among the usage information managed by the usage management 411 to the usage information receiving unit 421. The usage information reception unit 421 registers the received usage information in the usage management unit 624. Since the subsequent operation is the same as that of the second embodiment, the description thereof is omitted.

  Thereby, in addition to the effects of the second embodiment, the portable information terminal 101 does not need to make an inquiry to the mediation server every time the content from the wireless tag is read, and the communication load with the mediation server 102 can be reduced.

  Although the present invention has been described based on the preferred embodiments shown in the drawings, it will be apparent to those skilled in the art that various changes and modifications can be easily made without departing from the spirit of the present invention. The present invention includes such modifications.

The block diagram which shows the structure of the information provision system in the 1st Embodiment of this invention. Service image diagram according to the first embodiment of the present invention Data configuration diagram of information recorded in the wireless tag according to the first embodiment of the present invention The image data block diagram of the acquisition method data in the 1st Embodiment of this invention The figure showing the structure of the correspondence table which the process selection part in the 1st Embodiment of this invention hold | maintains The block block diagram which shows the structure of the information provision system in the 2nd Embodiment of this invention. The block diagram which shows the structure of the information provision system in the 3rd Embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 101 Mobile information terminal 102 Mediation server 103 Content server 104 Advertisement 111 Reception part 112 Acquisition method acquisition part 113 Process judgment part 114 Process execution part 115 Information management part 121 Reception part 122 Information provision part 123 Information management part 131 Information provision part 132 Information management Unit 141 wireless tag 201 product identification information 202 advertisement identification information 411 usage management unit 412 usage information providing unit 624 usage management unit 625 accounting processing unit 701 portable information terminal 702 hanging leather advertisement 703 wireless tag 704 mediation server 705 content server

Claims (29)

A content server that provides related information about the product, and an intermediary server that manages and provides data related to a method for acquiring the related information on the product, and is based on the product identifier recorded in the wireless tag attached to the product or the advertisement. Connected to the information providing system for providing the acquisition method data and related information of the product,
A data reading unit that reads an identifier of a product recorded in a wireless tag; an acquisition method acquisition unit that acquires data on an acquisition method of related information of the product from the mediation server based on the identifier of the product read by the data reading unit; A process selection unit that selects an application to be activated in accordance with the acquisition method data acquired by the acquisition method acquisition unit, and a process execution unit that accesses the content server to acquire related information of a product and passes the related information to the activated application A receiving terminal that receives and processes related information of products distributed from the content server.   The receiving terminal according to claim 1, further comprising an information management unit that stores and manages related information of products received from the content server.   3. The receiving terminal according to claim 2, wherein the information management unit stores and manages the acquisition method data received from the mediation server.   The receiving terminal according to claim 1, wherein an identifier of an advertisement is recorded in the wireless tag.   The identifier of the product recorded in the wireless tag includes an identifier for specifying a service provider that provides related information of the product and an identifier for specifying the product. Receiving terminal.   6. The advertisement identifier recorded in the wireless tag includes an identifier for specifying a category of the advertising means and an identifier for specifying a place where the advertisement is placed. Receiving terminal.   6. The reception according to claim 5, wherein when the acquisition method data for each service provider is held in the information management unit, the acquisition method acquisition unit acquires the related information of the product according to the acquisition method. Terminal.   If the acquisition method acquisition unit does not hold the acquisition method data for each service provider in the information management unit, the acquisition method acquisition unit acquires the acquisition method data by inquiring to the mediation server, and the related information of the product by the acquired acquisition method The receiving terminal according to claim 5, wherein:   The acquisition method data includes communication protocol information for acquiring related information of the product, location information indicating whether the related information of the product is present, and an expiration date of the acquisition method data. 3. The receiving terminal according to 3.   The information providing system according to claim 9, wherein the information management unit deletes from the expiration date of the acquisition method data when a storage capacity of the information management unit becomes full.   10. The information according to claim 9, wherein when there is no application to be activated corresponding to the acquisition method data, the process execution unit downloads the application from a predetermined location and automatically sets up the application. Offer system.   The receiving terminal according to claim 2, further comprising: a usage managing unit that records usage of the wireless tag; and a usage information providing unit that transmits the usage information managed by the usage managing unit using a communication unit. Constructing an information providing system for providing the acquisition method data and the related information of the product based on the identifier of the product recorded in the wireless tag attached to the product or the advertisement together with the content server that provides the related information of the product,
A receiving unit that receives an inquiry about a method for acquiring related information of a product from a receiving terminal, an information management unit that manages acquisition method data corresponding to a product identifier, and the information management unit that receives the product identifier received by the receiving unit. An information providing unit that identifies acquisition method data managed by the unit and transmits the acquisition method data to the receiving terminal;
An information providing intermediary server device that manages and provides data relating to a method for acquiring related information of the product.   The acquisition method data includes communication protocol information for acquiring related information of the product, location information indicating whether the related information of the product is present, and an expiration date of the acquisition method data. 13. The information provision mediation server device according to 13.   The wireless tag usage information is registered and managed on the basis of access about a method for acquiring related information on a product from a receiving terminal, and the usage status of the wireless tag is analyzed. 13. The information provision mediation server device according to 13.   16. The information providing mediation server apparatus according to claim 15, further comprising a charging processing unit, which performs charging according to the number of accesses received by the receiving unit.   The information provision mediation server apparatus according to claim 15 or 16, further comprising a usage information receiving unit that receives a usage information registration request from a receiving terminal and registers the usage information in the usage management unit. A content server that provides product related information, a receiving terminal that receives and processes information distributed from the content server, and provides data related to a method for obtaining the product related information using a wireless tag to the receiving terminal And a mediation server that
The receiving terminal acquires a data reading unit that reads an identifier of a product recorded on a wireless tag, and acquires acquisition method data of related information of the product from the mediation server based on the identifier of the product read by the data reading unit. A method acquisition unit, a process selection unit that selects an application to be activated in accordance with the acquisition method data acquired by the acquisition method acquisition unit, an application that accesses the content server to acquire related information of the product, and starts the related information And a processing execution unit to be passed to
The intermediary server includes a reception unit that receives an inquiry about an acquisition method of related information of a product from the receiving terminal, an information management unit that manages acquisition method data corresponding to an identifier of the product, and a product that is received by the reception unit An information providing system comprising: an information providing unit that specifies acquisition method data managed by the information management unit from an identifier of the information and transmits the acquisition method data to the receiving terminal.   19. The information providing system according to claim 18, wherein the identifier of the product recorded in the wireless tag includes an identifier of a service provider that provides related information of the product and an identifier for specifying the product.   The information according to claim 19, wherein the acquisition information acquisition unit acquires the related information according to the acquisition method when the reception terminal holds an acquisition method for each service provider to be provided. Offer system.   If the acquisition information acquisition unit does not hold the acquisition method for each service provider to be provided to the receiving terminal, the acquisition information acquisition unit inquires the acquisition information provision unit, acquires the acquisition method, and acquires the related information using the acquired acquisition method. 20. The information providing system according to claim 19, wherein the information is acquired.   19. The acquisition method includes communication protocol information for acquiring related information of the product, location information indicating whether the related information of the product is present, and an expiration date of the acquisition method. Information provision system.   The receiving terminal has a related information management unit that manages related information of the product, and the related information management unit selects related information to be deleted from the expiration date when the memory capacity becomes full. The information providing system according to claim 22.   19. The information providing system according to claim 18, wherein when there is no application to be activated in the receiving terminal, the process execution unit downloads the application from a predetermined location and automatically sets up the application. .   19. The intermediary server includes a usage management unit that manages the number of accesses from the receiving terminal received by the reception unit, and the usage management unit analyzes a usage status of a wireless tag. Information providing system described.   The intermediary server includes a usage management unit that manages the number of accesses from the receiving terminal accepted by the reception unit, and a billing process that performs billing processing for a service provider according to the number of accesses accumulated by the usage management unit The information providing system according to claim 18, further comprising a section. The receiving terminal includes a usage management unit that manages an access log to the mediation server, and a usage information providing unit that transmits an access log managed by the usage management unit to the mediation server,
The intermediary server has a usage information receiving unit that receives an access log sent from the receiving terminal,
27. The information providing system according to claim 26, wherein the acquisition method acquisition unit selects an acquisition method from a list of acquisition methods held by itself. A content server that provides product related information, a receiving terminal that receives and processes information distributed from the content server, and provides data related to a method for obtaining the product related information using a wireless tag to the receiving terminal In the information providing method executed by the mediating server
The receiving terminal is a data reading step for reading an identifier of a product recorded in a wireless tag, and an acquisition method data acquiring step for acquiring data relating to a method for acquiring related information of the product from the identifier of the product read in the data reading step; , A process selection step of selecting an application to be activated in accordance with the acquisition method acquired in the acquisition method data acquisition step, and a process of accessing the content server to acquire related information of the product and passing this related information to the started application Execute steps and
The intermediary server receives the inquiry from the acquisition method acquisition unit, an acquisition information management step of managing an acquisition method corresponding to a product identifier, and the acquisition information management from the product identifier received by the reception unit An information providing method comprising: specifying an acquisition method managed by the step, and executing an acquisition information providing step of transmitting to the application selection step. The product identifier and the advertisement identifier are recorded,
The identifier of the product includes an identifier of a service provider that provides related information of the product and an identifier for specifying the product,
The identifier of the advertisement includes an identifier for specifying the category of the advertising means and an identifier for specifying the place where the advertisement is placed,
A content server that provides product related information; a receiving terminal that receives and processes information distributed from the content server; and a mediation server that provides data related to a method for obtaining product related information to the receiving terminal. A wireless tag characterized by being used in an information providing system.

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