CN103024472A - Method for implementing interaction between content providers and end users by audio - Google Patents
Method for implementing interaction between content providers and end users by audio Download PDFInfo
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- CN103024472A CN103024472A CN2012105821655A CN201210582165A CN103024472A CN 103024472 A CN103024472 A CN 103024472A CN 2012105821655 A CN2012105821655 A CN 2012105821655A CN 201210582165 A CN201210582165 A CN 201210582165A CN 103024472 A CN103024472 A CN 103024472A
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Abstract
The invention relates to a method for implementing interaction between content providers and end users by audio. The method includes: a content provider of video and/or audio files loads modulated audio coding information to video and/or audio files; an end user downloads a client which is provided by an interaction technology provider and can be installed on end user equipment; the end equipment of the end user installs audio coding information software; when the video and/or audio files provided by the content provider are played, the audio coding information is received by the end equipment of the end user; the end equipment demodulates the audio coding information and downloads content corresponding to the audio coding information through a network; and the end user can interact with the content provider of video and/or audio files through the downloaded data. The method has the advantages of accurate delivery, high audience recognition degree, greatly increased efficiency and high user participation.
Description
Technical field
The present invention relates to a kind of method that realizes content provider and terminal use's interaction by audio frequency, the present invention relates to the integrated multiplexing of signal analysis, 19-22khz sound carrier data modem technology and the Internet cloud.
Background technology
In recent years, at present, television advertising flocks together, arrival rate is difficult to monitoring; The television advertising accuracy is not enough, implant contents advertising is worth reduction; High, the little little film making trade and investment promotion difficulty of cost is implanted in advertisement, and making later stage income is few; The conventional video website is imitateed the former paster of TV management mode, suspended paster is main, affects audient's impression, affects advertising results; Spectators watch that the program process mainly is message interactive, and other multi-screen interactive mode lacks; The small advertisement master throws in too far behind to catch up to top-rated TV show.
Simultaneously, some regulations have been done again in the television advertising industry by China, do not allow in the TV play playing process to break for commercialsy, and the time spot has also been done restriction etc.; And it may be the behavior of infringing on the rights and interests of consumers that nearest society and government all pay close attention to the built-in pressure advertisement of set-top box.
Summary of the invention
Technical problem to be solved by this invention provides the method that audio frequency is realized content provider and terminal use's interaction of passing through that a kind of method is reasonable in design, input is accurate, audient's degree of recognition is high, efficient increases, user's property of participation is strong, cost is low, operability is high, convenient management is stable.
It is a kind of method that realizes content provider and terminal use's interaction by audio frequency that the present invention solves the problems of the technologies described above the technical scheme that adopts, and is characterized in:
The content provider of video and/or audio file carries out following process:
The content provider is in the audio coding information of video and/or audio file loading through ovennodulation; The terminal use downloads the client that can be installed to end user device that interactive technology provider provides;
Terminal use's terminal equipment is carried out following process:
Terminal use's installing terminal equipment audio coding information software;
When content provider's video and/or audio file was play, audio coding information was received by terminal use's terminal equipment;
Terminal equipment demodulation audio coding information is downloaded the content corresponding with audio coding information by network;
The terminal use can by the data of downloading, realize with the content provider that the video and/or audio file is provided interactive.
As preferably, content provider of the present invention is TV station, user-generated content website (UGC website), video website, entity shop, online store, network forum, portal website.
As preferably, terminal equipment of the present invention is mobile phone, panel computer, notebook computer, electric paper book.
As preferably, the audio frequency of audio coding information of the present invention is ultrasonic wave or infrasound.
As preferably, hyperacoustic frequency range of the present invention is 19-22khz.
As preferably, content provider of the present invention loads audio coding information at the video and/or audio file, divide audio frequency at the corresponding time point of video and/or audio file and implanted masterplate, generated unique audio coding information, editor's implantation content type, label information.
As preferably, terminal equipment demodulation audio coding information of the present invention refers to, when the audio coding information software startup that portable terminal is installed, the video and/or audio file of having implanted audio coding is carried out acquisition process, the audio coding that processing collects is processed through decoding and is obtained numbering, but the audio coding information software is according to this numbering eject notification dialog box or eject browser interface, extend and read related content, the content of extending generates in the prefabricated audio coding of server end, deposit in server end, can be by audio frequency of mobile terminal coded message software automatic acquisition.
The present invention compares with existing technology, has the following advantages and characteristics:
The present invention forms the brand-new advertisement of a cover and interactive application model, the invention provides a kind of implanted audio frequency and video business operation system solution and technology and realizes approach.This system's Internet-based cloud computing service is built audio frequency and video dynamic advertising and is implanted professionally, and system provides entrance, function and the service of content provider, advertisement publishers, software developer's Three role.
Independent research video implant core technology, develop the high audio district that utilizes audio frequency Hz-KHz people ear not identify and transmitted the code decode algorithm of binary data, adopt ultrasound data modulation, demodulation techniques and high in the clouds lossless audio to mix and realize product placement coding in audio frequency, data format adopts DTMF, realize that with playing the advertisement multi-screen pushes, not only can be used for the family parlor activate watch mutual, can also be used for cinema, market every have broadcast or any place that sound equipment is arranged.Greatly improved the accuracy of advertisement, bulletin issue, selection audient that can be not blindly, the audient does not have the sensation of being harassed, and advertisement, the received possibility of bulletin increase, and have greatly promoted interactive effect and efficient.
Comprehensive utilization by above technology, realize the multiple application models such as audio coding and the Internet advertisement, but adaptive video website and traditional tv media, by autonomous, easy audio frequency and video implanting instrument, to have the Audio and Video expansion now and be advertising resource, for content service provider and software developer provide the advertisement putting Monitoring Service, replenishing of traditional tv advertisement and video website bumper advertisements, a kind of innovative new technology service, solved present ad distribution not precisely, the problem of inefficiency, audient's dislike.
Based on above situation, the product placement pattern in video website, TV programme will be that the current medium of advertisement and the useful of mode replenished.Need to use for reference traditional non-volume technology, the autonomous innovation key technology, simple and easy, fast, product placement in audio frequency and video dynamically, and form the system schema that can run, make advertisement not only ubiquitous, and What You See Is What You Get; Though subtle, exceed the conventional ads effect.
In view of video resource rapid growth, domestic 4.4 hundred million the situation that reached of video request program user, the market space of video product placement is huge, will be suitable with television advertising, therefore, the present invention is based on the market demand, in conjunction with sound carrier data-transmission technology and the Internet cloud, improve the combination of the dynamic implantation of audio frequency and video and advertisement, solution is never lost the dynamic implantation ease for operation in the former video data situation, do not affect and watch and audibility, only for the specific crowd that needs is arranged, for unwanted audient, advertisement is implanted has no vestige.
The present invention has remedied the limited present situation of advertising resource in television advertising, two fields of video website, and more wide advertising space is provided, and will provide more incremental benefits to TV station, video website and APP application developer.
Description of drawings
Fig. 1 is implanted audio frequency and video advertising business operation system schematic flow sheet of the present invention.
The techniqueflow simplified schematic diagram of Fig. 2 implanted audio frequency and video of the present invention.
Embodiment
The present invention is described in further detail below in conjunction with embodiment, and following examples are explanation of the invention and the present invention is not limited to following examples.
Referring to Fig. 1,2, native system provides user management, function and the service of content provider, advertisement publishers, software developer's Three role.
The content provider uploads to the video source server with the video of implantable advertisement, content provider or the masterplate editorial staff masterplate of preparing advertising, for advertisement plan provides video product placement resource, the content provider can check that according to account password own advertising resource is thrown in and operating position, shows statistics and situation of Profit.
The above-mentioned masterplate of preparing advertising is based on masterplate edit tool of the present invention.The masterplate edit tool is the ad content tools of audio frequency and video advertising business.Support the masterplate editorial staff from this locality or file server obtains task (video source) file, support that UGC user loads the local video paper work on the internet.The stamp fabrication process visualization, user's grassroot project generates audio track and track of video automatically when opening video file.The automation when reading video file of the essential information of video masterplate is obtained.Instrument can be opened arbitrarily the existing project of editor and advertising resource thereof.
By the masterplate edit tool, stamp fabrication personnel or UGC log in instrument according to the account of registration, the video program source that can be in advance the video website video resource of authorizing and satellite TV be provided, totally 2 on audio frequency and video track, " the video #1 ", " the audio frequency #1 " that are respectively this video automatically distribute when opening video file and show in orbit.Space bar can be according to track content normal speed forward, and the space video playback stops again.Drag inverted triangle and can in the player of right side, monitor the play content frame.Instrument provides the function of convergent-divergent track ratio.Point beating keyboard " G " can be with video flowing according to shot segmentation, and cutting is only limited to video is split by camera lens, and audio frequency does not split.Double-click the camera lens fragment after the cutting, can in instrument video playback window, show the start frame static map of this camera lens.This camera lens popup menu of right button can be set up, delete the audio frequency that is attached on this camera lens and implant masterplate or video implantation masterplate.When foundation is attached to implantation masterplate on this camera lens, eject dialog box, fill in separately correlation attribute information.When selecting the deletion masterplate, can delete the advertisement on the track, but not delete the masterplate in the media library.Video implant masterplate with this camera lens width as one man be presented at " video #1 " track top, audio frequency is implanted the masterplate similar approach and is presented at " audio frequency #1 " track below.
Audio advertisement and video ads have one-to-one relationship, and a camera lens also can be realized a plurality of audio advertisement links.Left mouse button can pull arbitrarily audio advertisement masterplate original position.
Can deposit in native system for program source, video program source and ad related information that the stamp fabrication personnel can provide according to satellite TV have in advance been divided audio frequency implantation masterplate at corresponding time point, system automatically generates unique audio advertisement ID1, editor implants content type, label etc., supports simultaneously audio frequency to implant the related of masterplate and video product placement masterplate; For the video website video resource of authorizing, the audio frequency that stamp fabrication personnel editing is associated with video product placement masterplate is implanted masterplate, and the unique ID2 of distribution system.For video program source can not be provided, the stamp fabrication personnel can implant mutual link application according to the audio frequency that editing is associated with video product placement masterplate, that throw on portable terminal that requires of program side in advance, and are the unique ID2 of each interactive application distribution system.Simultaneously, provide the audio frequency stamp fabrication instrument of customization for program side, program can connect Internet with this instrument place machine, sets up with the server of native system to link; Program side has divided audio frequency according to program source and ad related information at corresponding time point and has implanted masterplate, browse the advertising resource that satellite TV makes according to authority, automatically generate unique audio advertisement ID1, editor's implantation content type, label etc., advertising message can be uploaded to attachment version the server of native system.Also can utilize customization audio frequency masterplate instrument to implant masterplate from the edlin audio frequency for UGC user, support audio frequency implantation masterplate is related with video product placement masterplate.Implant type and comprise SNS class, shopping guide's class etc.ID1 and ID2 are respectively the index of two resources, and database need be set up a table, and ID1 is related with ID2, are that portable terminal is used the table of comparisons by ID1 index ID2.
The software developer is for the audio frequency product placement.Can download the audio frequency SDK instrument that generates into its customization when the software developer registers, this instrument has unique developer ID, is used for this developer and inquires about APP advertisement putting situation and the income that is loaded with this SDK instrument in system.
The masterplate edit tool supports audio frequency to implant stamp fabrication simultaneously, video program source for the content provider, video program source and ad related information that the stamp fabrication personnel can provide according to satellite TV have in advance been divided audio frequency implantation masterplate at corresponding time point, system generates unique audio advertisement ID automatically, editor implants content type, label etc., service end can automatically generate unique audio advertisement ID according to system and generate the rear audio frequency wav file of modulation, and automatically require audio mixing in the audio frequency of source video file according to Implantation Time etc. audio coding, after audio mixing is finished can with sound with implant after video merge.
SDK can be with content feed to APP and server end.Can be interactive with mobile phone or panel computer, interactive content mainly is the advertising message in the program.As when being played to the apparel brand ad break of appointment, audio frequency Activate Phone or pad to server request detailed content information and interaction.Audio frequency masterplate edit tool is namely edited feedback content, the instrument corresponding with advertisement ID.The number of times that audio advertisement is play is that the audio advertisement video request program of depending on is to interval sometime number of times.
For example: when satellite TV plays certain grade of program, the spectators that watch, if the agreement client of this program, the application of this program just is installed on its mobile phone, thereby when certain star in the alignment lens program, this user's mobile phone just can receive specific ultrasonic wave audio frequency, and this audio frequency is after demodulation, the advertising message of the clothes of this star's dressing of guiding mobile phone-downloaded, and appear on the browser of this user mobile phone.Realize accurately advertizing.
And for example: when satellite TV plays certain grade of program, the spectators that watch, if the agreement client of this program, the application of this program just is installed on its mobile phone, thereby when camera lens is played to interactive link with spectators, such as ballot, this user's mobile phone just can receive specific ultrasonic wave audio frequency, this audio frequency guides the mobile phone-downloaded vote information, and appears on the browser of this user mobile phone after demodulation.Realize real-time interaction.
For another example: the client is when strolling the store, the spectators that watch, if the agreement client in this store, the application in this store just is installed on its mobile phone, thereby when the client came into the store, this user's mobile phone just can receive specific ultrasonic wave audio frequency, and this audio frequency is after demodulation, the advertising messages such as the new product in this store of guiding mobile phone-downloaded, discounting, and appear on the browser of this user mobile phone.Realize accurately advertizing.
In addition, need to prove, the specific embodiment described in this specification, its flow process, title that technology contents is named etc. can be different.Allly conceive equivalence or the simple change that described structure, feature and principle are done according to patent of the present invention, be included in the protection range of patent of the present invention.Those skilled in the art can make various modifications or replenish or adopt similar mode to substitute described specific embodiment; only otherwise depart from structure of the present invention or surmount this scope as defined in the claims, all should belong to protection scope of the present invention.
Although the present invention with embodiment openly as above; but it is not to limit protection scope of the present invention; any technical staff who is familiar with this technology not breaking away from change and the retouching of doing in the spirit and scope of the present invention, all should belong to protection scope of the present invention.
Claims (7)
1. method that realizes content provider and terminal use's interaction by audio frequency is characterized in that:
The content provider of video and/or audio file carries out following process:
The content provider is in the audio coding information of video and/or audio file loading through ovennodulation;
According to the classification of video and/or audio file, perhaps content provider's difference, content provider and terminal use conclude an agreement, and the terminal use agrees the audio reception coded message and downloads the network of relation data;
Interactive technology provider provides the audio coding that can be installed to end user device information software;
Terminal use's terminal equipment is carried out following process:
Terminal use's installing terminal equipment audio coding information software;
When content provider's video and/or audio file was play, audio coding information was received by terminal use's terminal equipment;
Terminal equipment demodulation audio coding information is downloaded the data corresponding with audio coding information by network;
The terminal use can by the data of downloading, realize with the content provider that the video and/or audio file is provided interactive.
2. the method that realizes content provider and terminal use's interaction by audio frequency according to claim 1, it is characterized in that: described content provider is TV station, user-generated content website, video website, entity shop, online store, network forum, portal website.
3. the method that realizes content provider and terminal use's interaction by audio frequency according to claim 1, it is characterized in that: described terminal equipment is mobile phone, panel computer, notebook computer, electric paper book.
4. the method that realizes content provider and terminal use's interaction by audio frequency according to claim 1, it is characterized in that: the audio frequency of described audio coding information is ultrasonic wave or infrasound.
5. the method that realizes content provider and terminal use's interaction by audio frequency according to claim 4, it is characterized in that: described hyperacoustic frequency range is 19-22khz.
6. the method that realizes content provider and terminal use's interaction by audio frequency according to claim 1, it is characterized in that: described content provider loads audio coding information at the video and/or audio file and is, divide audio frequency at the corresponding time point of video and/or audio file and implanted masterplate, generated unique audio coding information, editor's implantation content type, label information.
7. the method that realizes content provider and terminal use's interaction by audio frequency according to claim 1, it is characterized in that: described terminal equipment demodulation audio coding information refers to, when the audio coding information software startup that portable terminal is installed, the video and/or audio file of having implanted audio coding is carried out acquisition process, the audio coding that processing collects is processed through decoding and is obtained numbering, but the audio coding information software is according to this numbering eject notification dialog box or eject browser interface, extend and read related content, the content of extending generates in the prefabricated audio coding of server end, deposit in server end, can be by audio frequency of mobile terminal coded message software automatic acquisition.
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| CN2012105821655A CN103024472A (en) | 2012-12-28 | 2012-12-28 | Method for implementing interaction between content providers and end users by audio |
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| CN103596023A (en) * | 2013-10-16 | 2014-02-19 | 张涛 | Acoustic wave communication method and advertisement playing method and system for broadcasting station or television station |
| CN105392022A (en) * | 2015-11-04 | 2016-03-09 | 北京符景数据服务有限公司 | Audio watermark-based information interaction method and device |
| CN106817595A (en) * | 2017-01-03 | 2017-06-09 | 厦门快商通科技股份有限公司 | A kind of information transmission system and method for video display playback equipment |
| CN109472120A (en) * | 2018-09-19 | 2019-03-15 | 侯锐 | A kind of copyright protection and acquisition methods, device and equipment of digital audio |
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| CN102592232A (en) * | 2011-12-26 | 2012-07-18 | 深圳盒子支付信息技术有限公司 | Purchasing method and system based on advertisement |
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| CN102522090A (en) * | 2011-12-13 | 2012-06-27 | 我查查信息技术(上海)有限公司 | Method and device for sending information code and acquiring information code by audio frequency signal |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103596023A (en) * | 2013-10-16 | 2014-02-19 | 张涛 | Acoustic wave communication method and advertisement playing method and system for broadcasting station or television station |
| CN105392022A (en) * | 2015-11-04 | 2016-03-09 | 北京符景数据服务有限公司 | Audio watermark-based information interaction method and device |
| CN105392022B (en) * | 2015-11-04 | 2019-01-18 | 北京符景数据服务有限公司 | Information interacting method and device based on audio frequency watermark |
| CN106817595A (en) * | 2017-01-03 | 2017-06-09 | 厦门快商通科技股份有限公司 | A kind of information transmission system and method for video display playback equipment |
| CN109472120A (en) * | 2018-09-19 | 2019-03-15 | 侯锐 | A kind of copyright protection and acquisition methods, device and equipment of digital audio |
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Application publication date: 20130403 |