CN103024480B - A kind of method embedding advertisement in video - Google Patents
A kind of method embedding advertisement in video Download PDFInfo
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Abstract
The present invention relates to a kind of method embedding advertisement in video, be characterized in: content supplier by the video files passe of implantable advertisement to video source server; Masterplate editorial staff downloads the video file of implantable advertisement; Video file is carried out following process by user or the masterplate editorial staff of UGC website: select implantable camera lens, then the camera lens of specific beginning and ending time in original video file is resolved to continuous print two field picture, picture and text are fused in sequence frame according to the distortion matrix followed the tracks of by sequential frame image basis; Implanting mode by picture and text is fused in former video sequence frame; Acquisition sequential frame image played up frame by frame by three-dimensional model, implants mode by video and is fused in former video sequence frame; Checking playback after editting, playback effect is good and attribute is filled in complete, is uploaded to advertisement formwork DB server; By the video template files passe after editting, examination & verification, store after approval; The video template file of storage is sent and issues.
Description
Technical field
The present invention relates to a kind of method embedding advertisement in video, the present invention relates to graph and image processing, signal analysis, video editing art, particularly relate to dyhamic video frame and follow the tracks of the integrated multiplexing dynamically playing up technology and internet cloud technology with feature point extraction technology, video.
Background technology
In recent years, at present, television advertising flock together, arrival rate be difficult to monitoring; Television advertising accuracy is not enough, implant contents advertising is worth reduction; Cost height is implanted in advertisement, difficulty is promoted trade and investment in little micro-film making, makes later stage income few; Conventional video website imitates the former paster of TV management mode, suspends paster is main, affects audient's impression, affects advertising results; Spectators watch program process mainly message interactive, and other many screens interaction mode lacks; Top-rated TV show is thrown in too far behind to catch up by small advertisement master.
Meanwhile, some regulations have been done again in television advertising industry by China, do not allow to break for commercialsy in TV play playing process, and the time spot have also been made restriction etc.; And, society and government all pay close attention to the built-in pressure advertisement of Set Top Box recently may be the behavior infringed on the rights and interests of consumers.
And existing video product placement, it is necessary to applying traditional non-volume software, traditional non-volume software belongs to professional software, it is necessary to professional operates editor; There is the non-volume application that a few money is free or increases income at present in the world, particularly online non-volume software Kaltura, ImpossibleSoftware, function is similar to AdobePremier or FinalCutPro, but these softwares are all based on traditional tv program or video editing needs, utilize cloud platform non-volume serviceization. These application are not to make Internet advertising, and its service is not directed to dynamically needed for implantation yet.
Summary of the invention
Technical problem to be solved by this invention be to provide a kind of method design rationally, the content natural harmony implanted, user's property of participation strong, implant the method embedding advertisement in video that efficiency increases, operability height, cost are low, convenient management is stable.
It is a kind of method embedding advertisement in video that the present invention solves the problems of the technologies described above the technical scheme adopted, and is characterized in:
Content supplier by the video files passe of implantable advertisement to video source server;
Described content supplier is satellite TV, user-generated content website (UGC website) or video website;
Masterplate editorial staff is from the video file of the implantable advertisement of video source downloaded;
Video file is carried out following process by user or the masterplate editorial staff of UGC website:
Select implantable camera lens, then the camera lens of specific beginning and ending time in original video file is resolved to continuous print two field picture, picture and text are fused in sequence frame according to the distortion matrix followed the tracks of by sequential frame image basis;
After video ads fragment is resolved to sequential frame image, implant mode by picture and text and it is fused in former video sequence frame;
Three-dimensional model obtains illumination according to tracking distortion matrix and camera position plays up acquisition sequential frame image frame by frame, implants mode by video and is fused in former video sequence frame;
Video template file after editting is checked playback, and playback effect is good and attribute is filled in complete, is uploaded to advertisement formwork data server (DB server);
By advertisement formwork data server by the video template files passe after editting to Content Management Operation Server, carry out project checking, after approval, store;
The video template file of storage is sent to satellite TV, user-generated content website (UGC website) or video website issue.
As preferably, issue of the present invention or after pushing, Content Management Operation Server, has monitoring capability, statistical power to the input after implanting; Content Management Operation Server end supports the automatically performing of advertisement tasks, and according to input strategy, by monitoring advertisement putting statistic data, carries out automatically changing picture and text that video file implants, video, three-dimensional model.
As preferably, attribute of the present invention comprises: system is numbered automatically, video files names, video files passe position, briefly introducing of file layout, compression standard, frame per second, video file, label, whether this video allows implantation arbitrarily, whether existing implantation requires, whether edited implantation masterplate.
The present invention compares with existing technology, has the following advantages and feature:
Forming a set of brand-new advertisement applications pattern, the present invention provides a kind of implanted audio-visual advertisement business operation system solution and technology realization means. This system, based on internet cloud calculation services, is built the dynamic advertisement of audio frequency and video and is implanted business, and system provides content supplier, advertisement publishers, the entrance of software developer's Three role, function and service.
Video implant core technology, video Dynamic Tracing Technology, intelligent stingy picture, intelligence coupling technology and high in the clouds graphics calculations realization efficiently is adopted to implant picture and text, video, three-dimensional model advertisement in video dynamically, not only support animation, three-dimensional body advertisement, advertisement position also can reuse, realizing dynamically monitoring advertisement, this technology is supplementing and expansion the non-linear editing application technology of video.
By the comprehensive utilization of above technology, realize video and embed advertisement, the multiple application models such as audio frequency advertisement, can adaptive video website and traditional tv media, by audio frequency and video implanting instrument autonomous, easy, existing Audio and Video is expanded for advertising resource, for content service provider and software developer provide advertisement putting Monitoring Service, it is supplementing of traditional tv advertisement and video website bumper advertisements, it is the increment profit service of a kind of innovative video.
The application that current video is implanted is mainly in non-volume professional domain, and operation easier is big, it is difficult to enter PC, even mobile terminal; The application of audio frequency transmission data is mainly in NFC communication, solve near field payment demand, such as foursqure, only external kickshop attempts being applied in TV and pushes field, the present invention compensate for the limited present situation of advertising resource in television advertising, video website two fields, provide more wide advertising space, more increment incomes will be provided to television station, video website and APP application developer.
Based on above situation, the implanted advertisement mode in video website, Television programme will be current advertisement means and the useful supplement of mode. Need to use for reference traditional non-volume technology, autonomous innovation gordian technique, simple and easy, fast, dynamically product placement in audio frequency and video, and form a system schema that can run, make advertisement not only ubiquitous, and What You See Is What You Get; Though subtle, but exceed conventional ads effect.
The situation of 4.4 hundred million has been reached in view of video resource fast growth, video request program user are domestic, the market space of video product placement is huge, will be suitable with television advertising, therefore, the present invention based on the market requirement, in playing up in conjunction with video editing, voice carrier data-transmission technology and internet cloud technology, improve audio frequency and video and dynamically implant the combination with advertisement, solution never loses the dynamic implantation ease for operation under former video data cases, and reaching everybody can take, the target that everybody is implantable.
Accompanying drawing explanation
Fig. 1 is the implanted audio-visual advertisement business operation system schematic flow sheet of the present invention.
Embodiment
Below in conjunction with embodiment, the present invention is described in further detail, and following examples are explanation of the invention and the present invention is not limited to following examples.
See Fig. 1, present system provides content supplier, advertisement publishers, the user management of software developer's Three role, function and service.
The video of implantable advertisement is uploaded to video source server by content supplier, content supplier or masterplate editorial staff prepare advertising masterplate, for advertisement plan provides video product placement resource, according to account password, content supplier can check that own advertising resource is thrown in and service condition, display statistics and situation of Profit.
The masterplate edit tool of above-mentioned masterplate of preparing advertising based on the present invention. Masterplate edit tool is the ad content tools of audio-visual advertisement business. Support that masterplate editorial staff obtains task (video source) file from local or file server, support that UGC user loads local video paper work on the internet. Stamp fabrication process visualization, user's new project, generates audio track and track of video automatically when opening video file. The essential information of video masterplate is obtained by automatization when reading video file. Instrument can open arbitrarily the existing project of editor and advertising resource thereof.
By masterplate edit tool, stamp fabrication personnel or UGC log in instrument according to the account of registration, can in advance by authorize video website video resource and satellite TV provide video program source, according to video implant need divided video implant masterplate, edit various Back ground Information, labeling etc. Attribute information comprises: system is numbered automatically, video files names, video files passe position, briefly introducing of file layout, compression standard, frame per second, video file, label, whether this video allows implantation arbitrarily, whether whether existing implantation requires (implanting the document etc. of requirement), edited and implanted masterplate etc. Stamp fabrication gui tool provides client terminal to check playback, and playback effect is good and attribute is filled in complete, can be uploaded to advertisement formwork data server.
During stamp fabrication, instrument can open video file in proportion, is the above HD videos such as 1080i as run into video file, can arrange the ZOOMIN/OUT function of video, ensure that to choose location advertising coordinate precision enough high, choose space and can contract in the lump with video scaling and put. Track of video can be pointed out and put position during the switching of camera lens, and track of video is scalable ratio also. Masterplate editor can local production preview effect after completing.
Totally 2, audio frequency and video track, " the video #1 ", " audio frequency #1 " that be respectively this video distributes display in orbit automatically when opening video file. Space bar can according to track content normal speed forward, and space video playback stops again. Drag inverted triangle and can monitor broadcasting content frame in the player of right side. Instrument provides contracting to put the function of track ratio. Point beating keyboard " G " can by video flowing according to shot segmentation, and cutting is only limited to and is split by camera lens by video, and audio frequency does not split. Double-click the camera lens fragment after cutting, the initial frame static state figure of this camera lens can be shown in instrument video playback window. This camera lens of right button ejects menu, can set up, delete the audio frequency implantation masterplate being attached on this camera lens or video implantation masterplate. When setting up the implantation masterplate being attached on this camera lens, eject dialog box, fill in respective correlation attribute information. When selecting to delete masterplate, the advertisement on track can be deleted, but do not delete the masterplate in media storehouse. Video implantation masterplate unanimously is displayed in above " video #1 " track with this camera lens width, audio frequency is implanted masterplate similar approach and is displayed in below " audio frequency #1 " track.
Audio advertisement and video ads have one-to-one relationship, and same camera lens can realize multiple video product placement, and a camera lens can also realize the link of multiple audio advertisement. Left mouse button can pull arbitrarily audio advertisement masterplate zero position. Instrument support audio advertisement associates with video ads.
Native system can be deposited in for program source, stamp fabrication personnel can in advance according to satellite TV provide video program source and ad related information when corresponding point divided audio frequency implant masterplate, system generates unique audible advertisement ID1 automatically, editor implants content type, labeling etc., supports that audio frequency implants associating of masterplate and video product placement masterplate simultaneously; For the video website video resource authorized, the audio frequency that stamp fabrication personnel's editing is associated with video product placement masterplate implants masterplate, and the unique ID2 of distribution system. For not providing video program source, that stamp fabrication personnel can be associated with video product placement masterplate according to the requirement editing of program side in advance, throw in audio frequency on mobile terminals and implant the application of mutual link, and be the unique ID2 of each interactive application distribution system. Meanwhile, for program side provides the audio frequency stamp fabrication instrument of customization, this instrument place machine can be connected Internet by program, establishes the link with the server of native system; According to program source and ad related information, point when corresponding has divided audio frequency implantation masterplate in program side, the advertising resource into satellite TV makes is browsed according to authority, automatically generating unique audible advertisement ID1, editor implantation content type, labeling etc., advertising message can be uploaded to the server of native system with attachment version. Customization audio frequency masterplate instrument can also being utilized to edit audio frequency voluntarily for UGC user and implant masterplate, support audio frequency implantation masterplate associates with video product placement masterplate. Implant type and comprise SNS class, shopping guide's class etc. ID1 and ID2 is respectively the index of two resources, and database need to be set up a table and be associated by ID1 and ID2, is that mobile terminal application is by the synopsis of ID1 index ID2.
Advertisement publishers are registrable and log in system of the present invention, and system provides the advertisement time-space distribution in existing system and price to advertisement publishers. Advertiser according to the needs of advertised product, can select self-defined input strategy, and system also generates input scheme, scheme effect preview and payment and settlement automatically. The advertisement contract of clearing can receive the input recruitment evaluation report that system generates automatically. Advertisement publishers need before throwing in provide ad content file and expense, and scheme can perform. Scheme performs to comprise, system service end calls the ad content file of advertisement masterplate, source video file and advertisement putting person voluntarily, synthesizes advertising segment video or merge into full new video files with whole video program source after utilizing the Image Fusion of the present invention to play up frame by frame according to sequence frame. System can click broadcasting statistic data according to playing up rear video program, according to the better video ad content of the strategy of advertisement putting person and corresponding video file, it is achieved dynamically throw in and can monitor.
Further, it is desirable that illustrate, the specific embodiment described in this specification sheets, its flow process, technology contents are named title etc. can be different. All equivalences of doing according to the structure described in inventional idea of the present invention, feature and principle or simple change, be included in the protection domain of patent of the present invention. Described specific embodiment can be made various amendment or supplements or adopt similar mode to substitute by those skilled in the art; as long as not deviateing the structure of the present invention or surmounting this scope as defined in the claims, protection scope of the present invention all should be belonged to.
Although the present invention is with embodiment openly as above; but it also is not used to limit protection scope of the present invention; any technician being familiar with this technology, not departing from the change and retouching done in the spirit and scope of the present invention, all should belong to protection scope of the present invention.
Claims (1)
1. embed a method for advertisement in video, it is characterized in that:
Content supplier by the video files passe of implantable advertisement to video source server;
Described content supplier is satellite TV, user-generated content website or video website;
Masterplate editorial staff is from the video file of the implantable advertisement of video source downloaded;
Video file is carried out following process by user or the masterplate editorial staff of user-generated content website:
Select implantable camera lens, then the camera lens of specific beginning and ending time in original video file is resolved to continuous print two field picture, picture and text are fused in sequence frame according to the distortion matrix followed the tracks of by sequential frame image basis;
After video ads fragment is resolved to sequential frame image, implant mode by picture and text and it is fused in former video sequence frame;
Three-dimensional model obtains illumination according to tracking distortion matrix and camera position plays up acquisition sequential frame image frame by frame, implants mode by video and is fused in former video sequence frame;
Video template file after editting is checked playback, and playback effect is good and attribute is filled in complete, is uploaded to advertisement formwork data server;
By advertisement formwork data server by the video template files passe after editting to Content Management Operation Server, carry out project checking, after approval, store;
The video template file of storage is sent to satellite TV, user-generated content website or video website issue;
Described issue or push after, Content Management Operation Server, to implant after input there is monitoring capability, statistical power;
Content Management Operation Server end supports the automatically performing of advertisement tasks, and according to input strategy, by monitoring advertisement putting statistic data, carries out automatically changing picture and text that video file implants, video, three-dimensional model;
Described attribute comprises: system is numbered automatically, video files names, video files passe position, briefly introducing of file layout, compression standard, frame per second, video file, label, whether this video allows implantation arbitrarily, whether existing implantation requires, whether edited implantation masterplate.
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| CN201210582456.4A CN103024480B (en) | 2012-12-28 | 2012-12-28 | A kind of method embedding advertisement in video |
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| CN201210582456.4A CN103024480B (en) | 2012-12-28 | 2012-12-28 | A kind of method embedding advertisement in video |
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| CN103024480B true CN103024480B (en) | 2016-06-01 |
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