KR101810764B1 - Target advertisement service system using smart phone and method thereof - Google Patents

Abstract

The present invention relates to a system and a method for a target advertisement service using a smartphone, and it is an object of the present invention to provide a system and method for a target advertisement service using a smartphone, by detecting various applications executed in a user's smartphone in real time, It is possible to provide an optimized customized target advertisement service.

Description

TECHNICAL FIELD [0001] The present invention relates to a target advertisement service system using a smart phone,

The present invention relates to a system and method for a target advertisement service using a smartphone, and more particularly, to a system and method for a target advertisement service using a smartphone, in which various applications executed in a smartphone of a user are detected in real time, And more particularly, to a system and method for a targeted advertisement service using a smart phone capable of providing a tailored targeted advertisement service optimized by various advertisement methods.

In the modern information society, computers and the Internet have emerged as the essential tools of new communication as a medium to transmit various information. As a result, computers and internet users are protected from the various disadvantages and disadvantages of informationization, Rapid adaptation and continuous new changes are required for rapid environmental change.

In addition, the Internet does not mean a computer and a computer are connected to each other, but rather serves as a new medium for realizing mutual communication between a company, an individual, and an individual. Accordingly, interest in various advertisements on the Internet is increasing.

In general, conventional Internet advertisements display advertisements in the form of banners and texts in main and search result pages and main sub-pages in two ways, target and non-target, The method is operated in two ways, proprietary and rolling, and advertisers are demanding a result page for a specific keyword search.

Currently, most of the advertisement techniques used in computers and the Internet are randomly distributed to unspecified persons or target advertisements of a specific person using click advertisement or exposure advertisement centering on banner advertisement technique and Internet e-mail, An advertisement technique using an intermediary advertisement using a pop-up technique using an internet advertisement web browser engine or a pop-up window technique using specially manufactured hardware (a mouse, a keyboard, etc.) and a drive drive is implemented.

On the other hand, the above-mentioned banner advertisement is an advertisement to be attached in a strip shape on an internet homepage or the like, and is implemented as a graphic image for promoting the name or content of a specific website on one side of a popular homepage. It is called 'banner' because it looks like a banner. The banner advertisement is operated in the form of displaying an advertisement by using a video file or the like in a predetermined standard and paying a predetermined advertisement fee to the website manager by the advertisement company.

Also, in order to analyze the advertisement effect, the number of times the banner is shown to the users or the number of times the banner graphic is downloaded for a predetermined period is notified to the advertiser or the advertisement fee is charged accordingly. In the beginning, it started with a simple form to inform the contents of the domain and the business in a rectangular shape, but recently it has been diversified in such a manner that a moving picture is inserted in the banner advertisement or a fixed position is placed on the screen when a homepage is opened.

The banner advertisement is often used in the form of a GIF (Graphics Interchange Format) file format using various graphic tools. Nowadays, there are a lot of banner advertisements made with Flash, which means that various multimedia banner advertisements have become possible as the speed problem of internet is solved. However, most homepages are dissatisfied with the client's banner that takes a long time to load. Therefore, when the banner advertisement is made, the capacity is limited so that it is used.

In this way, banner ads, which are strip-shaped ads that are exposed to a part of a website, are the most efficient way to draw large-scale traffic to a website. The type of the banner advertisement includes a fixed type static banner that does not change the contents of the advertisement, an animated banner in which the graphic and characters change or circulate in the banner, And an interactive banner for exchanging data.

The static banner is advantageous in that it does not have a low production cost and no technical limit, but it has the disadvantage of causing a limit of the advertisement message and a low click rate. The animated banner has the advantage of increasing the click rate and delivering more messages, while the file size is large. In addition, the interactive banner is advantageous in that the audience is highly involved and various campaigns can be developed, while the loading speed is delayed.

CPA (Cost Per Click) modeling technique, CPM (Cost Per Mill) modeling technique, CPA (Cost Per Action) modeling technique, and a new window (pop-up window) There is a model of advertising mediation technique used.

The CPC model technique is an advertisement technique using indirect promotional materials such as a banner or a text sentence, and the advertiser pays the advertisement cost according to the number of times the promotional material for advertisement is clicked. In addition, the CPM model technique is an advertisement technique using indirect promotional materials such as banners, and is a method of spending advertisement expenses according to the number of times the PR is exposed. The CPA model technique is an advertisement technique based on the result of a user's action. The CPA model scheme is a scheme in which an advertiser pays a fee in units of transactions such as purchase or membership of an actual user without involving an impression, that is, an advertisement exposure.

The model of the advertisement mediating technique using the new window of the web browser is a model in which when a user of the Internet attempts to visit a web site or moves to another site, a new window of the web browser is forcibly opened using a web browser engine, A pop-up program, is a mandatory advertising technique that is merely a compulsory advertisement technique for advertising, which is a limited advertisement method in which an internet user loads the web page into an advertiser's web browser during a web page search process in a window.

Also, in the above-described Internet-based advertisement method, most of the conventional Internet advertisement is a banner advertisement or a button advertisement having a small area size mixed with Internet information in one frame of a web browser.

Meanwhile, recently, smart phones, which combine advantages of mobile phones and personal digital assistants (PDAs), are rapidly spreading. The smart phone can perform data communication through a data communication channel between a WiFi network and a mobile communication network, which is a wireless data communication network, and can install and operate various application programs, and can access the Internet anytime and anywhere You can get various services.

As such, smartphones are rapidly spreading, and the main medium of existing advertising services is shifting from TVs and the Internet to smartphones. Generally, the advertisement using the smart phone is provided as an alternative fee for the free provision of the application, and in recent years, the advertisement service using the push message is being performed.

As the smartphone spreads rapidly around the world, the software industry, the game industry, and the content market have begun to evolve into a form suitable for the smartphone platform.

In addition, as the number of subscribers with smartphones has increased and the time they spend using smartphones has increased, smart phones have been recognized for their suitability as an advertising platform. As a result, the advertising industry is also starting to make money on smartphone platforms.

Korean Patent Publication No. 10-2004-0099223

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for detecting various applications executed in a user's smartphone in real time, The present invention provides a target advertisement service system using a smart phone and a method thereof, which can provide a customized target advertisement service optimized by the user.

In order to achieve the above object, a first aspect of the present invention is summarized as a smartphone including an application process detection module for periodically detecting an application executed by a user; And the smartphone user information is received together with the application process detection data detected by the smart phone process module, and compared with a previously stored application list database (DB), target advertisement data corresponding to the same application list is transmitted to the corresponding smart phone To a target advertisement service system using a smart phone.

Here, it is preferable that the application process detection module is operated while the shopping mall related application service installed in the smartphone is executed.

Preferably, when the shopping mall related application is installed in the smartphone, the app process detection module is installed together with the smartphone user installed list, The process detection module may periodically detect whether an application in the generated user monitoring list is executed.

Preferably, the application process detection data may be a name of an executed application, and the smartphone user information may be a member ID (ID) information registered as a member through a shopping mall application service installed in the smartphone .

Preferably, the target advertisement server further includes a target advertisement database (DB), which is constructed in advance in a target advertisement database (DB) built on the basis of the application process detection data detected by the application process detection module of the smart phone and the smartphone user information, The advertisement validity time can be recorded, stored and managed.

Preferably, the target advertisement server further includes an application usage history database for storing usage history information for each smartphone user in a user information database (DB) built in advance based on the application process detection data detected by the application process detection module of the smartphone and the smartphone user information, Information can be stored in a database (DB) and managed.

Preferably, the target advertisement data transmitted to the smartphone through the target advertisement server includes at least any one of a banner advertisement, a coupon payment, a product recommendation, and a lock screen advertisement when the specific application service installed in the smart phone is executed ≪ / RTI >

A second aspect of the present invention is a method for providing a target advertisement service using a system including a smartphone and a target advertisement server, the method comprising the steps of: (a) receiving an application executed by a user through an application process detection module installed in the smartphone; Periodically sensing a time period; And (b) receiving the smartphone user information together with the app process detection data detected in the step (a) through the target advertisement server and comparing the smart phone user information with a pre-stored app list database (DB) And transmitting the advertisement data to the corresponding smartphone.

Here, it is preferable to operate the application process detection module while the shopping mall related application service pre-installed through the smart phone is executed.

Preferably, when the shopping mall related application is installed in the smartphone, the app process detection module is installed together, and a list of the entire installed app packages is compared with a list of the user installed apps to generate a user monitoring list, The module may periodically detect whether an application in the generated user monitoring list is executed.

Preferably, in the step (b), the application process detection data is made up of the name of the executed application, and the smartphone user information is a member ID of a registered member through the shopping mall related application service pre- ID) information.

Preferably, after step (b), a target advertisement database (DB) pre-built on the basis of the app process detection data and the smartphone user information detected in step (a) And recording and managing the target advertisement group and the target advertisement effective time by recording and managing the target advertisement effective time.

Preferably, after step (b), the user information database (DB) pre-built on the basis of the app process detection data and the smartphone user information detected in the step (a) through the target advertisement server And storing and managing application usage record information in a database (DB).

Preferably, after the step (b), the target advertisement data transmitted to the smartphone through the target advertisement server includes at least one of a banner advertisement, a coupon payment, a product recommendation, The advertisement data may be in the form of at least one of advertisement data.

A third aspect of the present invention is to provide a recording medium on which a program for executing a target advertisement service method using the smartphone described above is recorded.

The method of providing a target advertisement service using a smartphone according to the present invention can be implemented by a computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

For example, the computer-readable recording medium includes a ROM, a RAM, a CD-ROM, a magnetic tape, a hard disk, a floppy disk, a removable storage device, a nonvolatile memory, , And optical data storage devices.

According to the system and method for a target advertisement service using the smartphone of the present invention as described above, various applications that are executed in the smartphone of the user are detected in real time and used in accordance with the characteristics of the user There is an advantage of being able to provide tailored targeted advertising services that are optimized with various advertising methods.

FIG. 1 is an overall block diagram illustrating a target advertisement service system using a smartphone according to an embodiment of the present invention. Referring to FIG.
FIG. 2 is a flowchart illustrating a method of providing a target advertisement service using a smartphone according to an exemplary embodiment of the present invention. Referring to FIG.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will be more apparent from the following detailed description taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification. "And / or" include each and every combination of one or more of the mentioned items.

Although the first, second, etc. are used to describe various elements, components and / or sections, it is needless to say that these elements, components and / or sections are not limited by these terms. These terms are only used to distinguish one element, element or section from another element, element or section. Therefore, it goes without saying that the first element, the first element or the first section mentioned below may be the second element, the second element or the second section within the technical spirit of the present invention.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. It is noted that the terms "comprises" and / or "comprising" used in the specification are intended to be inclusive in a manner similar to the components, steps, operations, and / Or additions.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The following terms are defined in consideration of the functions in the embodiments of the present invention, which may vary depending on the intention of the user, the intention or the custom of the operator. Therefore, the definition should be based on the contents throughout this specification.

FIG. 1 is an overall block diagram illustrating a target advertisement service system using a smartphone according to an embodiment of the present invention. Referring to FIG.

Referring to FIG. 1, a target advertisement service system using a smartphone according to an embodiment of the present invention includes at least one smartphone 100-1 to 100-N connected to each other via a communication network 10, An advertisement server 200, and the like.

Here, the communication network 10 is a communication network that is a high-speed period network of a large communication network capable of providing large-capacity, long-distance voice and data services. The communication network 10 is a next generation wireless network including WiFi, Wibro and Wimax for providing Internet or high- .

At this time, the Internet can be classified into various services existing in the TCP / IP protocol and its upper layers such as Hyper Text Transfer Protocol (HTTP), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS) Mail communication protocol, a Simple Network Management Protocol (SNMP), a Network File Service (NFS), and a Network Information Service (NIS) To be connected to a target advertisement server 200, which will be described later. Meanwhile, the Internet may be a wired or wireless Internet, or may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable Internet.

If the communication network 10 is a mobile communication network, it may be a synchronous mobile communication network or an asynchronous mobile communication network. As an embodiment of the asynchronous mobile communication network, a WCDMA (Wideband Code Division Multiple Access) communication network is exemplified. In this case, although not shown in the drawing, the mobile communication network may include a Radio Network Controller (RNC). Meanwhile, although the WCDMA network is exemplified, it may be a next generation communication network such as a 3G LTE network or a 4G network, or an IP network based on other IP. The communication network 10 transmits and receives signals and data between the smartphones 100-1 to 100-N and the target advertisement server 200, respectively.

Unlike ordinary mobile phones (feature phone), the smartphones 100-1 to 100-N are provided with an open operating system capable of downloading various application programs desired by the user, Is a mobile phone that does not have any mobile phone or voice call function with mobile office function, but also has internet phone or tablet PC (Tablet PC).

The smart phones 100-1 through 100-N may be implemented as smart phones equipped with various open operating systems. Examples of the open operating systems include Symbian of NOKIA, Blackberry of RIMS Inc., , Apple's iPhone, Microsoft's Windows Mobile, Google's Google Android, and Samsung's ocean.

As described above, since the smart phones 100-1 to 100-N use an open operating system, a user can arbitrarily install and manage various application programs, unlike a mobile phone having a closed operating system.

That is, the above-mentioned smartphones 100-1 to 100-N basically include a control unit, a memory unit, a screen output unit, a key input unit, a sound output unit, a sound input unit, a camera unit, a wireless network communication module, And a battery for power supply.

The control unit is a general term for a functional configuration for controlling the operation of the smartphones 100-1 to 100-N, and includes at least one processor and an execution memory. It is connected to each functional component through a bus (BUS).

The control unit loads at least one program code included in the smartphones 100-1 through 100-N into the execution memory through the processor, and outputs the result to the at least one function configuration unit And controls the operation of the smartphones 100-1 to 100-N.

The memory unit is a general term of a non-volatile memory included in the smartphones 100-1 through 100-N, and stores at least one program code executed through the control unit and at least one data set used by the program code . The memory unit basically includes a system program code and a system data set corresponding to operating systems of the smartphones 100-1 to 100-N, a communication program code for processing a wireless communication connection of the smartphones 100-1 to 100-N, A communication data set, at least one application program code and an application data set, and the program code and data set for implementing the present invention are also stored in the memory unit.

The screen output unit includes a screen output device (e.g., an LCD (Liquid Crystal Display) device) and an output module for driving the screen output device. The screen output unit is connected to the control unit through a bus, And outputs it to the screen output device.

The key input unit is composed of a key input device having at least one key button (or a touch screen device interlocked with the screen output unit) and an input module for driving the key input unit. The control unit is connected to the control unit via a bus, Or inputs data necessary for the operation of the control unit.

The sound output unit includes a speaker for outputting a sound signal and a sound module for driving the speaker. The sound output unit is connected to the control unit through a bus, and outputs a result of operation corresponding to the sound output from the various operation results of the control unit through the speaker . The sound module decodes sound data to be output through the speaker and converts the sound data into a sound signal.

The sound input unit includes a microphone for receiving a sound signal and a sound module for driving the microphone, and transmits the sound data input through the microphone to the control unit. The sound module encodes and encodes a sound signal input through the microphone.

The camera unit includes an optical unit, a CCD (Charge Coupled Device) and a camera module for driving the CCD unit, and obtains bitmap data input to the CCD through the optical unit. The bitmap data may include both still image data and moving image data.

The wireless network communication module is a collective term for communicating wireless communication and includes at least one antenna, an RF module, a baseband module, and a signal processing module for transmitting and receiving a radio frequency signal of a specific frequency band. And transmits the calculation result corresponding to the wireless communication among the various calculation results of the control unit through the wireless communication or receives the data through the wireless communication and transmits the data to the control unit, , Communication, and handoff procedures.

Also, the wireless network communication module includes a mobile communication structure for performing at least one of connection, location registration, call processing, call connection, data communication, and handoff to a mobile communication network according to the CDMA / WCDMA standard. Meanwhile, according to the intention of those skilled in the art, the wireless network communication module may further include a portable Internet communication structure for performing at least one of connection to the portable Internet, location registration, data communication, and handoff according to the IEEE 802.16 standard, It is evident that the present invention is not limited by the wireless communication configuration provided by the communication module.

The short-range wireless communication module is composed of a short-range wireless communication module that connects a communication session using a radio frequency signal as a communication medium within a predetermined distance. Preferably, the short-range wireless communication module includes RFID communication, Bluetooth communication, Wi- And wireless communication. The short-range wireless communication module may be integrated with the wireless network communication module.

The smartphones 100-1 to 100-N configured as described above are terminals capable of wireless communication, and any device capable of transmitting and receiving data through a network including the Internet in addition to a smart phone may be applicable. That is, the smartphones 100-1 to 100-N may include at least one of a notebook PC, a tablet PC, and a portable terminal capable of carrying a short message and a network connection.

Particularly, in the smart phones 100-1 to 100-N applied to the embodiment of the present invention, an app process detection module 150 for periodically detecting various applications (or apps) executed by the user is installed have.

In addition, the smartphones 100-1 to 100-N can download a shopping mall related application (for example, a auction app) program, which is an open market through an app store, to perform a shopping mall related application service, It is preferable that the app process detection module 150 is operated while the shopping mall related application service is executed.

That is, the application process detection module 150 installed in the smartphones 100-1 to 100-N of the user can detect an application to be newly executed by the user while the shopping mall application service is continuously executed in the background.

When the shopping mall related application is installed in the smartphones 100-1 to 100-N of the user, the app process detection module 150 is installed together with the user's consent, It is desirable to create a user monitoring list by comparing the list of all app packages with the list of smartphone user installed apps.

At this time, the app process detection module 150 installed in the user's smart phones 100-1 to 100-N periodically detects (for example, about 30 seconds) whether or not an application in the generated user monitoring list is executed And transmits the smartphone user information to the target advertisement server 200, which will be described later, together with the detected app process detection data.

For example, the shopping mall related application has a list of application category names (i.e., a list of all the application packages) in various categories. To optimize usage of monitoring resources, the shopping mall related application service includes all applications The user list can be generated by comparing and analyzing the list of the packages installed in the smartphone 100-1 to 100-N of the user and the package list.

The entire app package list can be obtained through, for example, an App Store, and the app name is converted into a database (DB) for each category to classify (e.g., category / , Travel / airline tickets / Asiana Airlines, travel / airline tickets / Korean Air, travel / airline tickets / .

The target advertisement server 200 receives the smartphone user information along with the application process detection data detected from the application process detection module 150 installed in the smartphones 100-1 to 100-N of the user, And transmits the target advertisement data corresponding to the same app list to the smartphones 100-1 to 100-N of the corresponding user in comparison with the app list database (DB).

That is, the target advertisement server 200 receives the smartphone user information together with the application process detection data detected from the application process detection module 150 installed in the smart phones 100-1 through 100-N of the user, By utilizing the app list database (DB), the user, the running app, the type of the app, and the like can be grasped, and the characteristics of the user can be grasped, stored and managed.

In this case, it is preferable that the application process detection data detected from the application process detection module 150 installed in the smart phones 100-1 to 100-N of the user is made by the name of the executed application, (E.g., auction app) service pre-installed in the smartphones 100-1 to 100-N of the smartphone 100-1.

In addition, the target advertisement server 200 may be configured to receive the app-process detection data from the app-process detection module 150 installed in the smart phones 100-1 to 100-N of the user and the smart- It is preferable to record and manage the target advertisement group and the target advertisement effective time for each user in the target advertisement database (DB) 210 (e.g., member ID / target advertisement group / target advertisement effective time).

The target advertisement server 200 also manages the smartphone users 100-1 to 100-N based on the application process detection data detected from the application process detection module 150 installed in the smart phones 100-1 to 100- It is preferable that application usage history information (e.g., log number / member ID / application name / execution time) is stored in a database (DB) and stored in a user information database (DB)

The target advertisement data transmitted to the smartphones 100-1 through 100-N of the user through the target advertisement server 200 may be transmitted to a specific application installed in the smartphones 100-1 through 100- A coupon payment, a product recommendation, and a smartphone lock screen advertisement at the time of execution of a service such as an auction app, an internet web page, etc.).

Meanwhile, the target advertisement server 200 may be implemented as a separate server, but is not limited thereto. The target advertisement server 200 may be implemented as a normal online shopping mall (e.g., auction server) including all the functions of the target advertisement server 200 It is possible. At this time, the smartphones 100-1 to 100-N can access the online shopping mall server through the communication network 10, and can exchange merchandise or various services of the online shopping mall server in accordance with the wired / The relay service can be used as well as all the services of the target advertisement server 200 described above can be used. The user can subscribe as a service using customer of the online shopping mall server through the smartphones 100-1 to 100-N, and the user information registered by the registered user is stored in the user information Can be stored in a database (DB).

In addition, the online shopping mall server can basically process settlement of sales items selected and selected by a buyer from a sale merchandise list, and for the sold merchandise to be paid to the buyer, You can manage the necessary web pages to process the necessary processes such as notifying the information about the delivery, tracking the position of the products being delivered, and the results.

The online shopping mall server, which is a server that operates an online shopping mall through the communication network 10 and relays general sales, auction, reverse auction, bargain, etc. of goods or services between a seller and a buyer, A variety of sales products or services sold by the seller are registered and the various registered sales products or services are provided to the smartphones 100-1 to 100-N of the purchaser through the communication network 10, So that they can purchase goods and services.

In the present specification, a database (DB) may mean functional and structural combination of software and hardware for storing information corresponding to each database. The database (DB) may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database.

Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

Hereinafter, a target advertisement service method using a smart phone according to an embodiment of the present invention will be described in detail.

FIG. 2 is a flowchart illustrating a method of providing a target advertisement service using a smartphone according to an exemplary embodiment of the present invention. Referring to FIG.

1 and 2, the application process detection module 150 installed in the smartphones 100-1 to 100-N of the user periodically detects various applications to be executed by the user S100).

At this time, it is preferable to operate the application process detection module 150 while the shopping mall related application (e.g., auction app) service pre-installed through the smartphones 100-1 to 100-N of the user is executed.

On the other hand, when the shopping mall related application is installed in the smartphones 100-1 to 100-N of the user, the app process detection module 150 is installed together with the list of all the installed app packages and the list of the user installed apps To generate a user monitoring list, and the application process detection module 150 periodically detects whether or not the application in the generated user monitoring list is executed.

Thereafter, the smartphone user information is received along with the app process detection data detected in step S100 through the target advertisement server 200, and compared with a pre-stored app list database (DB), a target advertisement corresponding to the same app list And transmits the data to the corresponding smart phones 100-1 to 100-N (S200).

In this case, the app process detection data is preferably a name of an executed application, and the smart phone user information may include at least one of a member who subscribes as a member through a shopping mall related application service installed in advance in the smartphones 100-1 to 100- (ID) information.

In addition, after step S200, a target advertisement database (DB) 210 constructed in advance based on the app process detection data and the smartphone user information detected in step S100 through the target advertisement server 200 And recording and managing the target advertisement group and the target advertisement valid time.

Further, after step S200, the application admission history information is converted into a database (DB) on the basis of the application process detection data and the smartphone user information detected in step S100 through the target advertisement server 200, And storing and managing the data in the database (DB) 220.

The target advertisement data transmitted to the smartphones 100-1 through 100-N through the target advertisement server 200 after the step S200 is installed in the smartphones 100-1 through 100-N of the user When the specific application service is executed, the advertisement data may be in the form of at least one of, for example, a banner advertisement, a coupon payment, a product recommendation, and a lock screen advertisement.

On the other hand, when the member accesses any of the advertisement media to be transmitted using the target advertisement database (DB) 210, the target advertisement server 200 transmits the advertisement information to the smartphone 100-1 to 100- The target advertisement data of the advertisement group within the set target advertisement valid time can be displayed in real time.

For example, the advertisement medium may include a shopping mall (e.g., auction / magazine) advertisement area (e.g., an advertisement area on a newspaper company website, an advertisement area on a portal, Auction / magazine) advertisement area (e.g., a lock screen, a my page in an auction / magazine app, etc.).

Also, in the general offline store in-store advertisement screen, for example, location information (using a wifi connection, GPS, Bluetooth device, or the like) is checked through a shopping mall application to detect presence of a member, To 100-N) of the target advertisement advertisement time within the preset target advertisement validity time.

In order to identify a member for each advertisement medium, a target advertisement server 200 can issue an identification value (for example, a cookie, etc.) to the target advertisement server 200 through a shopping mall (e.g., auction / In offline, an app (App) is installed in the user's mobile device, and the user can be identified by the location information of the offline advertisement medium and the location information obtained by the app. That is, the app knows the member ID because you installed it. Accordingly, the target advertisement service according to the embodiment of the present invention can be applied to both online and offline.

Meanwhile, the target advertisement service method using a smartphone according to an embodiment of the present invention can also be implemented as a computer-readable code on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

For example, the computer-readable recording medium includes a ROM, a RAM, a CD-ROM, a magnetic tape, a hard disk, a floppy disk, a removable storage device, a nonvolatile memory, , And optical data storage devices.

In addition, the computer readable recording medium may be distributed and executed in a computer system connected to a computer communication network, and may be stored and executed as a code readable in a distributed manner.

Although the preferred embodiment of the target advertisement service system using the smartphone according to the present invention has been described above, the present invention is not limited to this, It is possible to carry out various modifications and the present invention also belongs to the present invention.

100-1 to 100-N: smart phones,
150: App Process Detection Module,
200: Targeted ad server

Claims (12)

And a target advertisement server receiving the app process detection data and smart phone user information detected from the app process detecting module of the smart phone, wherein the app process detecting data includes a smartphone user installed app list,
A user monitoring list is generated by comparing the list of all the preset application packages with the list of smartphone user installed apps,
If the user is identified through the location information determined by the smartphone, the location information of the offline advertisement medium, and the member ID known to the shopping mall related application installed in the smartphone, the target advertisement server transmits the target advertisement data to the pre- And wherein the target advertisement data corresponds to one or more of the apps in the user monitoring list.
The method according to claim 1,
Wherein the application process detection module is operated while the shopping mall application service installed in the smartphone is executed.
The method according to claim 1,
Wherein the smart phone user information comprises member ID information registered as a member through a shopping mall application service installed in the smart phone, Targeted advertising service system using.
The method according to claim 1,
The target advertisement server stores a target advertisement group and a target advertisement effective time for each user in a target advertisement database (DB) built on the basis of the app process detection data detected by the app process detection module of the smart phone and the smartphone user information And storing and managing the target advertisement service system.
The method according to claim 1,
The target advertisement server may include application usage history information for each smartphone user in a user information database (DB) built in advance based on the application process detection data detected by the application process detection module of the smartphone and the smartphone user information, (DB), and stores and manages the target advertisement service system using the smartphone.
The method according to claim 1,
The target advertisement data transmitted to the smartphone through the target advertisement server may include at least one of advertisement data of at least one of a banner advertisement, a coupon payment, a product recommendation, and a lock screen advertisement when a specific application service installed in the smartphone is executed A targeted advertising service system using a smart phone.
A method of providing targeted advertising services,
(a) periodically detecting an application executed by a user through an application process detection module installed in a smart phone; And
(b) receiving the smartphone user information together with the app process detection data detected in the step (a), comparing the smart phone user information with the stored app list database (DB), and transmitting target advertisement data corresponding to the same app list to the corresponding smart phone , ≪ / RTI >
The user monitoring list is generated by comparing the list of all the preset app packages with the list of the user installed apps. The app process detecting module periodically detects whether the application in the created user monitoring list is executed,
If the user is identified through the location information determined by the smartphone, the location information of the offline advertisement medium, and the member ID of the shopping mall related application installed in the smartphone, the target advertisement data is transmitted within the preset target advertisement effective time A method of providing a targeted advertisement service using a smart phone.
8. The method of claim 7,
And operating the app process detection module while the shopping mall related application service installed through the smart phone is executed.
8. The method of claim 7,
In the step (b), the application process detection data may include the name of the executed application, and the smartphone user information may include member ID information registered as a member through a shopping mall application service installed in the smart phone The method comprising the steps of:
8. The method of claim 7,
After the step (b), a target advertisement group is created for each user in the target advertisement database (DB) built on the basis of the app process detection data and the smartphone user information detected in the step (a) And recording and managing the target advertisement valid time, and storing and managing the target advertisement valid time.
8. The method of claim 7,
The method of claim 1, further comprising: after the step (b), transmitting an application usage record to each user in a user information database (DB) built in advance based on the application process detection data detected in the step (a) Further comprising the step of storing and managing information in a database (DB).
8. The method of claim 7,
After the step (b), the target advertisement data transmitted to the smartphone through the target advertisement server includes at least one of a banner advertisement, a coupon payment, a product recommendation, and a lock screen advertisement Wherein the target advertisement service type is one of advertisement data format.

Images