KR20150118592A - Method for Providing Online Optimized Advertisement Using Social Data Analysis - Google Patents

Abstract

A method for providing an online customized advertisement using social data analysis according to an embodiment of the present invention which can provide the online customized advertisement to a user on the basis of analysis of social data includes the steps of: generating social data including at least one of information as to a social media used by a user, social personal connection information of the user on the social media, preferred category information as to an interested area of the user, and usage information of an application installed in a mobile device of the user if user entrance to a predetermined specific space is detected; generating an advertisement list comprising one or more advertisements to be provided to the user according to the preferred category information and then providing the advertisement list to the user; providing an advertisement selected by the user on the advertisement list to the user or registering the advertisement on the social media through the mobile device; and providing one of fee discount money of a fee generated due to usage of the specific space and an item usable in the application installed in the mobile device to the user as a reward, according to the advertisement reading time by the user or the social personal connection information of the user, if the advertisement is provided to the user or is registered on the social media.

Description

[0001] The present invention relates to a method for providing an online advertisement using social data analysis,

The present invention relates to online advertisement provision, and more specifically, to online advertisement provision in a mobile device.

With the development of communication technology, services that can be provided using mobile devices are also being developed in various ways. A typical example of these services is an advertisement providing service using a mobile device. A representative example thereof is disclosed in Korean Patent Publication No. 10-2008-0016359.

However, in the case of the prior art including Korean Patent Laid-Open No. 10-2008-0016359, only the research on the method of providing the advertisement is focused on, and a proper method of providing the reward according to the viewing of the provided advertisement, And research on the propagation path of advertising was lacking.

Therefore, in the related art, there is a problem in that the use of advertisement by users is inevitably poor due to lack of appropriate reward according to the advertisement reading, or the advertisement providing efficiency can not be provided through various propagation paths, have.

It is an object of the present invention to provide an on-line customized advertisement providing method using social data analysis capable of providing a customized on-line advertisement to a user based on the analysis of social data. .

It is another object of the present invention to provide an on-line customized advertisement providing method using social data analysis capable of providing an appropriate reward according to advertisement viewing or advertisement propagation through a mobile device.

It is another object of the present invention to provide a method of providing an on-line customized advertisement using social data analysis capable of determining a reward to be provided to a user in accordance with a social media influence of a user who propagates the advertisement.

According to another aspect of the present invention, there is provided a method of providing an on-line customized advertisement using social data analysis, comprising the steps of: when a user's position in a predetermined space is detected, Generating social data including at least one of usage information of a user installed on a mobile device of a user, preference category information of a user's interest field, and social network information of a user on a social media; Generating an advertisement list including at least one advertisement to be provided to a user according to the preference category information and providing the advertisement list to a user; Providing an advertisement selected by a user on the advertisement list to a user via the mobile device or registering the advertisement on the social media; And when the advertisement is provided to the user or is registered on the social media, the discount rate of the fee generated by the use of the specific space to the user according to the advertisement viewing time by the user or the social network information of the user, And provides at least one of the items available in the application installed in the mobile device to the user as a reward.

According to the present invention, the following effects can be obtained.

According to the present invention, the user's preference category information is generated based on the analysis of the social data used by the user, and the advertisement corresponding to the user's preference can be provided based on the preference category information, thereby providing the user with the customized online advertisement.

In addition, the present invention provides a user with an appropriate reward in real time when browsing or propagating an advertisement using a mobile device in a specific space such as an online or offline market, public transportation, etc., .

In addition, the present invention provides an advertisement to a user during a stay of a specific space (public transportation means or shop), provides a reward for reducing a fee to be paid for a user due to use of a specific space depending on whether the advertisement is viewed or transmitted, It is possible to actively induce the use of advertisements during a stay in a specific space by providing rewards of various kinds of items that can be directly used in an application frequently used by a user, thereby maximizing efficiency of advertisement use.

In addition, according to the present invention, when a user requests an ad propagation, the effect of providing advertisement can be maximized by providing the rewards differentially according to the social media influence of the user.

In addition, according to the present invention, if an advertisement is registered on a social media by a user's choice, since the advertisement is provided in real time to the user's social network through online or mobile, the advertisement can be provided faster than other advertisement methods, There is an effect that the advertisement can be provided regardless of the region or time.

1 is a block diagram schematically illustrating the configuration of an online customized advertisement providing system using social data analysis according to an embodiment of the present invention;
2 is a block diagram schematically showing the configuration of an advertisement receiving apparatus according to an embodiment of the present invention;
3 is a block diagram schematically illustrating a configuration of an advertisement providing apparatus according to an embodiment of the present invention;
4 is a view showing an example of a screen for receiving an advertisement registration request;
FIGS. 5-7 illustrate an example of a process in which an advertisement is selected and a selected advertisement is registered in a social media. FIG.
FIGS. 8 and 9 illustrate examples of a web page for charging an advertisement amount; FIG.
10 shows an example of an advertisement report;
11 is a flowchart illustrating a method of providing an on-line customized advertisement using social data analysis according to an embodiment of the present invention.

The meaning of the terms described herein should be understood as follows.

The word " first, "" second," and the like, used to distinguish one element from another, are to be understood to include plural representations unless the context clearly dictates otherwise. The scope of the right should not be limited by these terms.

It should be understood that the terms "comprises" or "having" does not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

It should be understood that the term "at least one" includes all possible combinations from one or more related items. For example, the meaning of "at least one of the first item, the second item and the third item" means not only the first item, the second item or the third item, but also the second item and the second item among the first item, Means any combination of items that can be presented from more than one.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

<Online customized advertisement providing system using social data analysis>

1 is a block diagram schematically showing the configuration of an online customized advertisement providing system using social data analysis according to an embodiment of the present invention.

1, an online customized advertisement providing system 1 (hereinafter, referred to as an 'advertisement providing system') using an analysis of social data according to an embodiment of the present invention includes an advertisement receiving apparatus 100, (200).

First, the advertisement receiving apparatus 100 provides predetermined information for receiving advertisement from the advertisement providing apparatus 200 or registering advertisement on the social media in cooperation with the advertisement providing apparatus 200. In addition, when the user selects the advertisement viewing, the advertisement receiving apparatus 100 receives the advertisement provided from the advertisement providing apparatus 200 and displays the advertisement through the mobile device. When the user requests the advertisement registration, And displays the registration result through the mobile device.

In one embodiment, the advertisement receiving apparatus 100 may be implemented in the form of an agent mounted on a mobile device owned by a user. However, the advertisement receiving apparatus 100 is not limited to this, and may be implemented by the mobile device itself.

The advertisement receiving apparatus 100 receives the advertisement by the advertisement providing apparatus 200 or provides predetermined information for registering the advertisement on the social media when a user's position in the specific space is detected. In one embodiment, the specific space may be an offline space, such as a restaurant, a library, a playground, a movie theater, or a store, or a virtual space on an online market or online game. In addition, the specific space may be public transportation such as a bus, a subway, a taxi, an airplane, a train, a ship, and the like. Hereinafter, for convenience of explanation, it is assumed that the specific space is a public transportation means.

Hereinafter, the configuration of an advertisement receiving apparatus according to an embodiment of the present invention will be described in more detail with reference to FIG.

2 is a block diagram schematically illustrating a configuration of an advertisement receiving apparatus according to an embodiment of the present invention.

2, the advertisement receiving apparatus 100 includes a social data generating unit 110, an advertisement selecting unit 115, an advertisement displaying unit 120, and a reward receiving unit 130.

The social data generation unit 110 generates information on the social media used by the user when the user's ride of the public transportation means is detected in the off-line market (including information for accessing the account of the user for the social media) Generates social data information including at least one of a user's preference category based on the user's social networking information on the media and the user's created on the social media, and provides the generated social data information to the advertisement providing apparatus 200.

Here, the social media includes a blog, a mini-hompi, a micro blog, a Twitter, a face book, and similar forms of online communication means (or online media And the user's preference category information refers to a category corresponding to a user's interest field among a plurality of categories shared in advance by the advertisement providing apparatus 200. [ For example, when a user's favorite content included in a particular social media includes a large amount of movie-related content, the user's preference category information may be determined as a movie. If the user's content includes a large amount of food-related content, Can be determined as food. The user's preference category information may include a plurality of category information.

In one embodiment, the social data generation unit 110 periodically accesses the user's social media, crawls the user's registered posts on the social media, analyzes the words included in the crawled posts, And can change the preference category information generated or added.

The social data generating unit 110 can detect that the user's public transportation means riding has occurred when the billing terminal of the transportation means is tagged by the Near Field Communication (NFC) module included in the mobile device. At this time, the Near Field Communication (NFC) module is a kind of electronic tag, which is a non-contact type short-range wireless communication module using a frequency band of 13.56MZ, and transmits data between terminals at a distance of about 10 cm. The present invention can receive necessary data from a billing terminal of a public transportation means by using an NFC module built in a mobile device.

The social data generating unit 110 generates the above-mentioned social data through the NF when the user contacts the charging terminal of the public transportation means and the user's mobile device.

The social networking information of the user generated by the social data generating unit 110 means information on social networking networks forming a networking relationship with the user on various kinds of social media. Specifically, a social network refers to another user who is networked with a particular user online and can share the information displayed on the social media operated by the user. The social network includes words such as neighbors, followers, friends, .

In addition, the social data generation unit 110 may include usage information of an application installed in a mobile device (not shown), travel route information of the public transportation means on which the user has boarded, time of riding the user, time using the public transportation means, The riding position, and the public transportation information may be additionally generated.

In one embodiment, the usage information of the application generated by the social data generation unit 110 may include information of an application whose usage frequency is higher than a reference value among applications installed in the mobile device, information of an application previously designated by the user Information of the application most frequently used by the user during boarding of the public transportation means among the applications installed in the mobile device and information of the most recently used application based on the user's ride time of the public transportation means .

For example, the social data generation unit 110 receives specific game application information, specific sound source listening application information, frequently used music genre, information about the singer, and rewards, which are frequently used when the user uses the public transportation means It is possible to collect desired application information and information on the kind of a specific reward desired to be received.

Referring again to FIG. 2, the advertisement selection unit 115 provides the advertisement list provided from the advertisement providing apparatus 200 to the user, and transmits a request for providing at least one advertisement selected by the user from the advertisement list to the advertisement providing apparatus 200). That is, the advertisement selection unit 115 receives from the user a selection of an advertisement that the user wants to view or propagate from the advertisement list provided from the advertisement providing apparatus 200 based on the user's preference category information, And delivers the advertisement providing request to the advertisement providing apparatus 200.

In one embodiment, the advertisement selection unit 115 may receive a selection of whether to browse the selected advertisement or to propagate the selected advertisement when receiving the selection request for the advertisement from the user. Here, browsing of the advertisement means receiving the selected advertisement in real time via the corresponding mobile device and browsing. In the case of propagating the advertisement, the selected advertisement is registered on the specific social media, so that the selected advertisement can be propagated to the social network in real time .

In accordance with this embodiment, the user may select either viewing or propagation of the selected advertisement, or both browsing and propagation of the advertisement,

When the user selects the advertisement viewing, the advertisement displaying unit 120 receives the advertisement requested by the advertisement selecting unit 115 from the advertisement providing apparatus 200, and displays the advertisement on the mobile device while boarding the public transportation means.

In one embodiment, the advertisement display unit 120 may provide the advertisement through an application that the user uses more than a predetermined frequency during boarding the public transportation means.

As described above, the present invention can improve advertisement delivery efficiency by providing a corresponding advertisement through an application frequently used by a user.

The advertisement display unit 120 displays the registration result of the advertisement requested by the advertisement selection unit 115 on the social media through the mobile device when the user selects the advertisement propagation. The advertisement registration result may be provided from the advertisement providing apparatus 200.

Meanwhile, the advertisement display unit 120 provides the advertisement providing apparatus with a time when the user views the advertisement to determine whether or not to provide the reward.

Next, the reward receiving unit 130 receives from the advertisement providing apparatus the reward that is provided as the advertisement displayed by the advertisement displaying unit 120 is viewed over the predetermined or registered on the social media.

In one embodiment, the rewards provided from the ad serving device 200 may include at least one of the discounted amount of public transportation and an item available in an application installed in the mobile device.

When the reward is the discounted amount of the public transportation means, when the user is required to pay the supplementary fee when the user gets off the public transportation means, the reward reception unit (130) Rewards are applied by deducting the discount rate from the surcharge. If it is not required to pay an additional fee when getting off the public transportation, the reward receiver 130 applies the reward by accumulating the discount rate. The amount of the discounted rate can be deducted from the amount of money that the user will have to pay if the user next uses public transportation.

That is, the reward receiver 130 can exempt or exempt at least one of the base fare, the transfer fee, and the supplementary fare of the public transportation means through the reward provided from the advertisement providing device.

In one embodiment, the rate discount may be an advertisement fee determined for the ad by the ad serving device 200. At this time, the advertisement fee is determined using at least one of the number of social connections of the user and the maximum number of authorized social connections registered by the advertiser on the social media to which the advertisement selected by the user is to be registered. For example, if the maximum number of authorized social connections is greater than the number of social connections of the user registered in the social media, the advertisement fee for the corresponding advertisement is determined using the number of social connections of the user. On the contrary, In the case of a small advertisement, the advertisement fee for the advertisement is determined using the maximum number of social connections.

Further, the reward receiver 130 applies the received item to the application when the application is executed in which the item can be used when the reward is an item. In one embodiment, an item provided as a reward may include an item for free use of the paid content available in the application, or an item for performing a specific function in the application.

For example, the items may include free streaming of digital content in a sound source playback application, free provision of a paid game application, and so-called narrow range items available in a game application, emoticons in a messenger application, and the like.

Referring again to FIG. 1, the advertisement providing apparatus 200 stores an advertisement requested to be registered from an advertiser, provides an advertisement selected by a user among the stored advertisements to the advertisement receiving apparatus 100, do.

In addition, the advertisement providing apparatus 200 selects a reward to be provided for the advertisement when the user views the advertisement selected by the user or the advertisement selected by the user is registered on the social media, and provides the selected reward to the advertisement receiving apparatus 100.

Hereinafter, the configuration of the advertisement providing apparatus 200 will be described in more detail with reference to FIG.

3 is a block diagram schematically showing the configuration of an advertisement providing apparatus according to an embodiment of the present invention.

3, the advertisement providing apparatus 200 according to the embodiment of the present invention includes an advertisement registration unit 202, a customized advertisement selection unit 210, an advertisement providing unit 215, an advertisement placing unit 217, A reward generating unit 220, an advertisement DB 230, and a monitoring unit 240.

First, the advertisement registration unit 202 obtains, from the advertiser, information about the advertisement desired to be registered by the advertiser, the URL address associated with the advertisement, the maximum allowable advertisement fee, and the maximum number of social connections (hereinafter referred to as' And receives an advertisement registration request including at least one advertisement registration request.

The advertisement registration unit 202 may provide an advertisement registration site as shown in FIG. 4 to the advertiser in order to receive the advertisement registration request from the advertiser, and may receive the advertisement registration request from the advertiser through the advertisement registration site. At this time, the advertisement registration site may be provided using the advertisement DB 230.

In one embodiment, the advertisement may be in the form of a moving picture or an image, but may include, but is not limited to, text.

On the other hand, the URL address related to the advertisement is for providing additional information related to the advertisement by the advertiser. It is a URL address of a web site operated by the advertiser, an image of a coupon to be provided by the advertiser, And so on.

If the URL address associated with the advertisement is input from the advertiser and the link insertion is selected by the advertiser, the advertisement registration unit 202 may insert the URL into the advertisement input by the advertiser or link the URL to the advertisement itself.

The maximum allowable advertisement fee means the maximum advertisement fee that the advertiser is willing to pay for the advertisement, and the maximum allowable advertisement fee can be set within the amount of the advertisement charged in advance by the advertiser.

The maximum number of authorized social connections is an advertiser's predetermined limit on the number of social connections of a user, which is a criterion for determining the advertisement fee, when the advertiser pays the advertisement fee. For example, when the number of social connections for a user to be paid for advertisement is 100 and the maximum number of authorized social connections set by the advertiser is 50, the advertisement fee is determined based on the maximum authorized social connections number 50. These advertisements are used as rewards to be provided to users.

In addition, as shown in FIG. 4, the advertisement registration request may further include time information (an advertisement display date, an advertisement display time) for displaying the advertisement.

The advertisement registration unit 202 may store the information included in the advertisement registration request in the advertisement DB 230 for each advertisement of each advertiser.

In one embodiment, the advertisement registration unit 202 may filter the advertisement requested by the advertiser, and may store only the advertisement that is the filtering result in the advertisement DB 230. Specifically, the advertisement registration unit 202 determines whether the advertisement requested by the advertiser is valid by filtering the advertisement by determining whether the advertisement requested by the advertiser includes the bicyclist, , It can be determined that the advertisement is not valid if the advertisement requested to be registered includes a bicycling word.

In this case, the banknotes may be stored in a list form in the advertisement DB 240 as terms related to abuse, adult objects,

The customized advertisement selection unit 210 receives the social data from the advertisement receiving apparatus 100. The customized advertisement selection unit 210 acquires the preference category information of the user in the social data, generates one or more advertisements included in the category matched with the user's preference category information in the form of a list, and provides the list to the advertisement receiving apparatus 100 .

For example, if the user's preference category information is "movie &quot;, the customized advertisement selection unit 210 selects one or more ads included in the movie category among the advertisements stored in the advertisement DB 230 to generate an advertisement list .

In one embodiment, when the plurality of category information is received from the advertisement receiving apparatus 100, the customized advertisement selecting unit 210 generates an advertisement list matching each category information according to the received plurality of category information, (100).

When the user selects to view the advertisement selected by the user on the advertisement list provided to the user, the advertisement providing unit 215 reads the advertisement selected by the user from the advertisement DB 230 and transmits the read advertisement to the advertisement receiving apparatus 100) in real time.

When the user selects to register the advertisement selected by the user on the social media, the advertisement displaying unit 217 reads the advertisement selected by the user in the advertisement DB 230 and displays the read advertisement Register on the social media in real time.

In one embodiment, when the user selects the advertisement registration, the advertisement displaying unit 217 displays the advertisement selected by the user using the open API (Application Programming Interface) so that the advertisement is automatically registered in the social media operated by the user can do.

5 to 7, when the user selects a desired advertisement on the advertisement list and selects to register the selected advertisement on the social media, the advertisement displaying unit 217 displays the advertisement on the social media The registration process will be described as an example. 5 to 7, it is assumed that the advertisement is composed of text and the social media is tweeter for convenience of explanation, but the present invention is not limited thereto.

5 is provided to the user and the selection button 510 for the specific advertisement and the selection button 515 for the ad propagation are selected by the user, And provides web page 520 with detailed information about the selected advertisement as shown.

When the user completes the registration request of the corresponding advertisement using the selection button 530 shown in FIG. 6, the advertisement displaying unit 220 displays the advertisement selected by the user through the open API 540 to be registered in real time on the social media 550 of the corresponding user.

As described above, according to the present invention, when a user selects ad propagation, the advertisement selected by the user is automatically registered on the user's social media, and the registered advertisement is displayed on the social media operated by the user's social network, Can be provided in real time through the mobile terminal of the social connections of the user, so that the power of the advertisement can be increased.

In addition, a user who operates a specific social media and a social network of the user are highly likely to have a common interest. An advertisement registered in a social media selected by a specific user and operated by the user has a common interest , The advertisement can be targeted and propagated to specific people.

Next, the reward generation unit 220 generates a reward to be provided to the user when the advertisement provided to the user is browsed by the user, or when the advertisement is registered on the social media, and transmits the generated reward to the advertisement receiving apparatus 100.

In one embodiment, the reward generation unit 220 generates at least one of the discounted amount of the public transportation means and the item available in the application installed in the mobile device, and provides the generated reward to the user through the advertisement receiving apparatus 100 .

First, when the reward generation unit 220 provides the discounted amount of the public transportation means as a reward, the discounted amount of the public transportation means may be determined as the advertisement fee of the advertisement selected by the user. The advertisement fee for the advertisement selected by the user is determined using at least one of the number of social connections of the user on the social media in which the advertisement is registered and the maximum number of authorized social connections registered by the advertiser.

According to this embodiment, when the maximum number of authorized social connections is greater than the number of social connections of the user registered in the social media, the reward generation unit 220 determines the advertisement fee for the corresponding advertisement using the number of social connections of the user. On the other hand, when the maximum number of authorized social connections is smaller than the number of social connections of the user, the reward generation unit 220 determines an advertisement fee for the corresponding advertisement using the maximum authorized social connections number.

In this case, the reward generator 220 can determine the advertisement fee by multiplying the number of the social connections or the maximum number of social connections of the user by a predetermined unit amount (e.g., 10 won).

Hereinafter, a method by which the reward generation unit 220 determines an advertisement fee for a specific advertisement will be described as an example. First, it is assumed that the number of social connections of the user is 1,000, the maximum number of authorized social connections set by the advertiser is 500, and the unit amount is 10 won.

In this case, since the maximum number of authorized social connections is smaller than the number of social connections of the user, the reward generation unit 220 determines the advertisement fee for the corresponding advertisement using the maximum number of approved social connections, and the unit amount is 10 won The advertising fee for this ad is 5,000 won.

As described above, the present invention determines the reward for a specific advertisement as an advertisement fee for the advertisement, and determines the advertisement fee for the advertisement based on the number of social connections of the user who selected the advertisement, that is, the influence of the user on the social media As a result, advertisers and advertisers are reasonably charged for advertising.

On the other hand, when the advertisement fee is determined, the reward generator 220 provides the determined advertisement fee to the user as a reward, and subtracts the determined advertisement fee from the maximum allowable advertisement fee set by the advertiser among the advertisement amount charged by the advertiser.

When the user selects to view the advertisement, the reward generation unit 220 determines to provide the reward to the user when the user has viewed the advertisement for a predetermined time or longer, and provides the reward to the user . In this case, the reward generating unit 220 may generate an application having a usage frequency higher than a reference value among the applications installed in the mobile device based on the application usage information, an application previously specified by the user to receive the reward, An item that can be used in at least one application among applications most frequently used by a user during boarding the public transportation means and the most recently used application based on the user's ride time of the public transportation means is generated as a reward and provided.

That is, the reward generating unit 220 may provide at least one of free provision of digital contents and free provision of items, which can be directly used in the application, as a reward. In accordance with such an embodiment, the item may include free streaming of digital content in a sound reproduction application, free provision of a paid game application, and so-called narrow range items available in a game application, emoticons in a messenger application, and the like.

Next, the advertisement DB 230 stores information about the advertiser requesting advertisement registration. Also, in the advertisement DB 230, an advertisement registration request received from each advertiser is stored for each advertisement, and the advertisement selected by each user is stored for each user.

On the other hand, if the user selects a specific advertisement and the advertisement providing apparatus 200 registers the advertisement in the social media of the user but the advertisement is not maintained on the user's social media for a period during which the advertisement is to be displayed, Since the effect does not occur, it is necessary to prevent this.

Accordingly, the present invention may further include a monitoring unit 240 for monitoring whether or not the advertisement is deleted on a social medium operated by the user within a period during which the advertisement selected by the user should be displayed.

The monitoring unit 240 monitors the social media and provides the result to the reward generation unit 220 when it is determined that the advertisement is deleted on the social media within a period in which the advertisement selected by the user is to be displayed.

In this case, the reward generation unit 220 increases the advertising amount of the advertiser by relying on the advertisement fee deducted from the advertisement amount of the advertiser, and gives a predetermined penalty to the user. In one embodiment, the reward generator 220 may grant a penalty to the user by retrieving the reward that was provided to the user.

3, the advertisement providing apparatus 200 may further include a category classification unit 250, an advertisement amount charging unit 260, and an advertisement report providing unit 270.

First, the category classification unit 250 determines the category to which the advertisement belongs by using the words included in the advertisement requested by the advertiser.

For example, if the advertisement requested by the advertiser includes words such as "computer "," internet ", etc., the curry of the advertisement can be determined by IT.

Next, the advertisement amount charging unit 260 provides the advertiser with a web page 800 capable of charging the advertisement amount as shown in FIGS. The advertisement amount charging unit 260 receives the advertisement amount charging request from the advertiser through the web page 800 and, when the charging of the charging requested amount is completed, increases the advertisement amount held by the advertiser .

Next, the advertisement report providing unit 270 displays a page view (page view) or a unique view for the URL related to the advertisement, the number of users who selected the advertisement, Information of the user, local information of the user, reward paid to the user who selected the advertisement, URL address of the social media operated by the user who selected the advertisement, and the number of social connections of the user who selected the advertisement, And an advertisement report including at least one of the time and the time.

In one embodiment, the advertisement report providing unit 270 may generate the advertisement report in various graphs or tables and provide the advertisement report to the advertiser.

An example of the advertisement report generated and provided by the advertisement report providing unit 270 is shown in FIG.

<How to provide customized online advertisement using social data analysis>

11 is a flowchart illustrating a method of providing an on-line customized advertisement using social data analysis according to an embodiment of the present invention.

Hereinafter, for convenience of explanation, the advertisement providing method according to the present invention will be described on the basis of the use of advertisement in public transportation means and the provision of rewards according to the use of advertisement. However, the present invention is not limited to this, and a restaurant, a library, , Or in a space on the street such as a shop, in an online market, in a virtual space on an online game, or in providing a reward depending on the use of an advertisement.

As shown in FIG. 11, if the advertisement receiving apparatus detects the ride of the user's public transportation means, the user generates social data and transmits the generated social data to the advertisement providing apparatus (S1100).

In one embodiment, the social data includes information about the social media used by the user (including information accessible to the user's account for the social media), the user's social network information on the social media, And a user's preference category analyzed based on the user's posts created on the media. At this time, the category information is shared in advance by the advertisement providing device and the advertisement receiving device.

In addition, the social data includes usage information of an application installed in a mobile device (not shown), travel route information of the public transportation means aboard the user, time of riding the user, time of using the public transportation means by the user, Public transportation information, and the like. Here, the usage information of the application includes information of an application whose usage frequency is higher than a reference value among applications installed in the mobile device, information of an application previously designated by the user to receive a reward, Information of the most frequently used application used by the user, information of the application most recently used based on the user's ride time of the public transportation means, travel route information of the public transportation means aboard the user, May further include at least one of the time using the public transportation means, the riding position of the user, and the public transportation means information.

In one embodiment, when the billing terminal of the public transportation means is tagged by the Near Field Communication (NFC) included in the mobile device, the advertisement receiving apparatus can detect that the user's public transportation means riding has occurred.

Next, the advertisement providing apparatus generates an advertisement list to be provided to the user based on the social data (S1110), and transmits the generated advertisement list to the advertisement receiving apparatus (S1120).

In one embodiment, the advertisement providing apparatus may select one or more advertisements to be provided to the user based on the user's preference category information, and may generate the advertisement list using the selected advertisements. At this time, the advertisement providing apparatus can generate a plurality of advertisement lists for each category and provide them to the advertisement receiving apparatus.

Next, the advertisement receiving apparatus provides the advertisement list provided from the advertisement providing apparatus to the user, and receives a selection request for the advertisement to be used by the user and a selection request for the advertisement usage method from the advertisement list (S1125).

In one embodiment, the method of using an advertisement includes an advertisement viewing in which a user directly browses the advertisement and an advertisement propagation in which the user registers the advertisement on the social media used by the user.

Accordingly, the advertisement receiving apparatus receives a selection request for any one of the advertisement viewing and the advertisement propagation from the user.

In another embodiment, the user may select both ad viewing and ad propagation.

Next, the advertisement receiving apparatus transmits the advertisement requested by the user and the usage method of the advertisement to the advertisement providing apparatus (S1127).

The advertisement providing apparatus provides the advertisement requested by the user according to the advertisement using method selected by the user (S1130).

That is, when the advertisement viewing is selected by the user, the advertisement providing device provides the selected advertisement to the advertisement receiving device so that the user can browse the advertisement. When the advertisement propagation is selected by the user, To automatically propagate the selected advertisement to the user's social network in real time.

Next, the advertisement providing apparatus determines whether to provide a reward according to the level of use of the advertisement or the social network information of the user (S1135). In one embodiment, the advertisement providing apparatus may determine to provide a reward when the viewing time of the advertisement or the number of social connections of the user is equal to or greater than a reference value.

Next, if it is determined to provide the reward, the advertisement providing device generates at least one of the discounted amount of the public transportation means and the item available in the application installed in the mobile device to the user (S1140) To the receiving apparatus (S1145).

In one embodiment, if the user elects to propagate the advertisement, the ad serving device may determine to provide the discounted amount of the public transportation means as a reward. The discounted amount of the public transportation means can be determined as the advertisement fee of the advertisement selected by the user. The advertisement fee for the advertisement selected by the user is determined using at least one of the number of social connections of the user on the social media in which the advertisement is registered and the maximum number of authorized social connections registered by the advertiser.

According to this embodiment, when the maximum number of authorized social connections is greater than the number of social connections of the user registered in the social media, the advertisement providing apparatus determines the advertisement charges for the advertisement using the number of social connections of the user. On the other hand, if the maximum number of authorized social connections is smaller than the number of social connections of the user, the advertisement providing apparatus determines the advertisement charges for the corresponding advertisement using the maximum authorized social connections.

In this case, the advertisement providing apparatus can determine the advertisement fee by multiplying the number of the social connections or the maximum number of social connections of the user by a predetermined unit amount (e.g., 10 won).

As described above, the present invention determines the reward for a specific advertisement as an advertisement fee for the advertisement, and determines the advertisement fee for the advertisement based on the number of social connections of the user who selected the advertisement, that is, the influence of the user on the social media As a result, advertisers and advertisers are reasonably charged for advertising.

Further, when the user selects to view the advertisement, the advertisement providing apparatus can determine to provide the item to the user as a reward. In this case, the advertisement providing apparatus may be configured such that an application whose usage frequency is equal to or higher than a reference value among the applications installed in the mobile device based on the application usage information, an application previously designated by the user to receive the reward, An item that is used in at least one of applications that have the highest frequency used by the user during boarding and the most recently used application based on the user's ride time of the public transportation means is generated as a reward and provided.

That is, the advertisement providing apparatus can provide at least one of free provision of digital contents and free provision of items, which can be directly used in the application, as a reward. In accordance with such an embodiment, the item may include free streaming of digital content in a sound reproduction application, free provision of a paid game application, and so-called narrow range items available in a game application, emoticons in a messenger application, and the like.

Thereafter, the advertisement receiving apparatus receives and applies the reward from the advertisement providing apparatus (S1150).

In one embodiment, if the reward is a discounted amount of the public transportation means, and the user is required to pay an additional charge when getting off the public transportation means, Rewards are applied by deducting the discount rate from the surcharge when tagging. If an additional charge is not required to get off the public transport, the ad receiving device applies the reward by earning the discount rate. The amount of the discounted rate can be deducted from the amount of money that the user will have to pay if the user next uses public transportation.

That is, the advertisement receiving device can exempt or exempt at least one of the base fare, the transfer fee, and the supplementary fare of the public transportation means through the reward provided from the advertisement providing device.

Further, the advertisement receiving apparatus applies the received item to the application when executing the application in which the item can be used when the reward is an item.

Although not shown in FIG. 11, the advertisement providing apparatus may further include a step of receiving an advertisement registration request from an advertiser in advance for providing an advertisement, and storing an advertisement corresponding to the advertisement registration request in the advertisement DB.

The above-mentioned advertisement providing method may be implemented in a form of a program that can be performed using various computer means. At this time, the program for performing the advertisement providing method may be a hard disk, CD-ROM, DVD, ROM, , Or a computer-readable recording medium such as a flash memory.

It will be understood by those skilled in the art that the present invention can be embodied in other specific forms without departing from the spirit or essential characteristics thereof.

For example, when the present invention is applied to advertisement use in an offline space such as a restaurant or the like, when the ENF contained in the user's mobile device is tagged to a recognition device provided at a space gateway on the off-line, You will be able to detect it.

According to this embodiment, the advertisement providing apparatus determines the rate discount amount of the fare to be paid due to the use of the specific space as a reward, and the advertisement receiving apparatus receives the fee from the advertisement providing apparatus Rewards can be applied by subtracting the discount rate received.

Therefore, it should be understood that the above-described embodiments are illustrative in all aspects and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and from the equivalent concept are to be construed as being included in the scope of the present invention .

100: Advertisement receiving apparatus 110: Social data generating unit
115: Advertisement selection unit 120:
130: Reward receiver 200: Ad serving device
202: advertisement registration unit 210: customized advertisement selection unit
215: Advertisement Offering 217: Advertising Placement
220: Reward generation unit 230: Advertisement DB
240: monitoring unit 250: category classification unit
260: Advertisement Amount Charging Unit 270: Advertisement Report Offering Unit

Claims (5)

When the user's position in a predetermined space is detected, information on the social media used by the user, social network information of the user on the social media, preference category information on the user's interest field, Generating social data including at least one of usage information;
Generating an advertisement list including at least one advertisement to be provided to a user according to the preference category information and providing the advertisement list to a user;
Providing an advertisement selected by a user on the advertisement list to a user via the mobile device or registering the advertisement on the social media; And
The method of claim 1, further comprising: when the advertisement is provided to the user or registered on the social media, a discount rate of the fare generated by the use of the specific space to the user according to the advertisement viewing time by the user or the social network information of the user, And providing at least one of the items available in the application installed in the device to the user as a reward. 2. The method of claim 1,
Providing the user with a rate discount amount of the fare generated by the use of the specific space to the user as a reward according to the number of social connections of the user when the advertisement is registered in the social media,
Wherein the rate discount amount is determined by a product of a number of the social connections of the user and a predetermined unit amount when the predetermined maximum number of authorized social connections is larger than the number of the social connections of the user, And the unit amount is determined as a product of the maximum number of authorized social connections and the unit amount. 2. The method of claim 1,
When the user browses the advertisement for a predetermined time or more, provides an item available in the application installed in the mobile device to the user as a reward,
Wherein the item includes at least one of an application whose usage frequency is equal to or higher than a reference value among applications installed in the mobile device, an application previously designated by the user to receive the reward, and an application installed in the mobile device, And an item that can be used in at least one application among the applications most recently used on the basis of the entry time of the specific space of the user, and an online customized advertisement providing using the social data analysis Way. The method according to claim 1,
Monitoring whether the advertisement is deleted on the social media within a maintenance period in which the advertisement registered in the social media is to be displayed; And
Further comprising the step of: if the advertisement is deleted, retrieving the reward provided to the user, and re-investing the advertisement fee corresponding to the reward to the advertiser of the advertisement. The method according to claim 1,
Wherein the preference category information is a category including words included in a post made by a user on the social media among a plurality of categories.

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