CN102279960A

CN102279960A - User-element-containing advertisement publish control method and system

Info

Publication number: CN102279960A
Application number: CN2010101996454A
Authority: CN
Inventors: 梁昌霖
Original assignee: SHANGHAI YA-YA INFORMATION TECHNOLOGY CO LTD
Current assignee: SHANGHAI YA-YA INFORMATION TECHNOLOGY CO LTD
Priority date: 2010-06-12
Filing date: 2010-06-12
Publication date: 2011-12-14

Abstract

The invention provides a user-element-containing advertisement publish control method which comprises the following steps of: a, determining an advertisement content to be published; b, acquiring a user element corresponding to a user who receives the advertisement content to be published; c, generating an advertisement content containing the user element according to the user element and the advertisement content to be published; and d, publishing the advertisement content containing the user element. On the other hand, the invention also provides a control device and a control system correspondingly. The invention aims to acquire the user element corresponding to the user who receives the advertisement content to be published from the advertisement publish control system so as to generate the advertisement content containing the user element; therefore, the user can acquire the advertisement content meeting the own requirement; meanwhile, interaction between the user and the advertisement publish system can be realized, so different users can acquire the advertisement contents different from the advertisement contents of others; and a user experience can be improved.

Description

A kind of ad distribution control method and system that comprises user element

Technical field

The present invention relates to information issuing control system, especially advertisement information distribution system particularly, relates to a kind of ad distribution control method and control corresponding device and control system that comprises user element.

Background technology

Along with the high speed development of Internet technology, the information on the internet is more and more abundanter.And in recent years, along with the number of users of surfing Internet with cell phone grows with each passing day, the prospect of wireless Internet economy is also more and more had an optimistic view of by people.Enterprise, various group begin to utilize this instrument of wireless Internet to come to be oneself service, hope improves the influence power of self by wireless Internet, perhaps directly utilize wireless Internet to create commercial value, the WAP site of for example present various entities, wireless internet advertising and hand call payment system or the like.

The internet can transmit information cheap, rapidly, efficiently, advertising message spreads all over various website at present, comprise platforms such as large-scale portal website, social network sites, forum, blog, wait for that the visitor of website browses, but also there are a lot of weak points in existing ad content.For example; the visitor is after opening the website; often can only browse the ad content that brand merchant and advertising company throw in passively on this website; but may a lot of ad contents not again the advertisement that the user really needs; the visitor can directly close this advertisement windows usually so, understands in depth and no longer click described ad content.

On the other hand, advertiser during advertisement delivery, can only satisfy most of user's needs usually on the website, and can't provide ad content targetedly at different users, in other words, in the prior art, the ad content that advertiser provides also can't carry out interaction with the user.Therefore, issue its corresponding ad content according to different users and will improve user experience to a certain extent if can provide a kind of.For example, in the ad content of advertiser's issue, add some and comprise the information of user element; Again for example, advertiser can also select this user's interest ad content to throw in etc. according to the historical record of this user's browse advertisements.But, go back the desirable technical solution of neither one at present.

Summary of the invention

At defective of the prior art, the purpose of this invention is to provide a kind of ad distribution control method and control corresponding device and system that comprises user element.

According to an aspect of the present invention, provide a kind of ad distribution control method that comprises user element, comprise the steps: that a. determines ad content to be released; B. obtain the user element of the user's correspondence that receives described ad content to be released; C. generate the ad content that comprises user element according to described user element and described ad content to be released; And the described ad content that comprises user element of d. issue.

According to another aspect of the present invention, also provide a kind of ad distribution control device that comprises user element, comprise as lower device: first determines device, and it is used for determining ad content to be released; First deriving means, it is used to obtain the user element of the user's correspondence that receives described ad content to be released; First generating apparatus, it is used for generating the ad content that comprises user element according to described user element and described ad content to be released; And first distributing device, it is used to issue the described ad content that comprises user element.

According to a further aspect of the invention, a kind of ad distribution control system that comprises user element also is provided, comprise ad content data storehouse, user element database and according to control device of the present invention, wherein, described control device obtains ad content from described ad content data storehouse, obtain user element from described user element database.

The present invention obtains the user element corresponding with the user who receives described ad content to be released by in the ad distribution control system, thereby generates the ad content that comprises described user element.The user is obtained more meet the ad content of self needs, can realize the interaction between user and described advertisement distributing system simultaneously, thereby can make different user's acquisition ad contents different, improve user experience with other people.

Description of drawings

By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to the first embodiment of the present invention, a kind of process flow diagram that comprises the ad distribution control method of user element;

Fig. 2 illustrates according to a second embodiment of the present invention, a kind of process flow diagram that comprises the ad distribution control method of user element;

Fig. 3 illustrates a third embodiment in accordance with the invention, a kind of process flow diagram that comprises the ad distribution control method of user element;

Fig. 4 shows according to a specific embodiment of the present invention, the principle schematic of shown ad content in a kind of ad distribution control system that comprises user element;

Fig. 5 shows according to another embodiment of the present invention, a kind of synoptic diagram that comprises the ad distribution control system of user element;

Fig. 6 shows a fourth embodiment in accordance with the invention, a kind of structural representation that comprises the ad distribution control device of user element; And

Fig. 7 shows according to a fifth embodiment of the invention, a kind of structural representation that comprises the ad distribution control device of user element.

Embodiment

Fig. 1 illustrates according to the first embodiment of the present invention, a kind of process flow diagram that comprises the ad distribution control method of user element.Particularly, in the present embodiment, at first execution in step S210 determines ad content to be released.Preferably, described ad content to be released can provide by a background service system that is complementary with user terminal (comprising computer terminal or portable terminal etc.), for example, this background service system sends an ad content to this user's portable terminal, promptly in described step S210, described portable terminal receives described ad content to be released.Further, the process of determining described ad content to be released can realize in described background service system.For example, those skilled in the art can use the ad content to be released in the prior art real-time update ad content data storehouse (as shown in Figure 5), can add up-to-date ad content according to actual needs at any time, also can make amendment, also can delete some out-of-date ad contents to existing ad content.Further, according to the website of different types, can determine corresponding ad content to be released targetedly.For example, at the flight inquiring predetermined website, described ad content to be released can be the ad content that closes the ticket information that gives a discount in the near future; Again for example, at shopping website, described ad content to be released can be about ad content of extensive stock sales promotion information of discount etc., does not repeat them here.In a preference, described background service system obtains described ad content to be released from advertiser.Particularly, advertiser can send different ad contents to background service system of the present invention at any time, correspondingly, described background service system can be stored in described ad content in the ad content data storehouse (as shown in Figure 5), and screens one or more ad content according to actual needs as described ad content to be released.Those skilled in the art can need the various variations of realization at described step S210 in conjunction with prior art and concrete enforcement, do not repeat them here.

Execution in step S211 then obtains the user element of the user's correspondence that receives described ad content to be released.Particularly, described user element preferably includes this user's element informations such as head portrait, name and the pet name.In an embodiment, the user can send described user element information by user terminal, wherein, described user terminal sends corresponding user element according to the indication of described background service system, for example, described background service system can send an information (dialog box that for example comprises described information) then to this user terminal earlier, and described user can send user element according to this information.Further, described background service system is determined this indication according to determined ad content to be released, for example, when element to be replaced is image content in the described ad content to be released, correspondingly can point out this user to send user's head portrait; And when element to be replaced is word content in the described ad content to be released, correspondingly can point out this user to send address name or user's pet name.Preferably, for example this user can pass through portable terminal (for example mobile phone) and sends oneself the name and the pet name by way of short messages to background service system, and perhaps the mode by multimedia message sends the head portrait of oneself etc.Those skilled in the art understand, described background service system can provide a specific number for the user, the transmission form that described like this user needs only according to appointment sends to this specific number with above-mentioned user element information, correspondingly, described background service system will obtain the user element information corresponding with described user that receives.

Again for example, this user can also send user element information to background service system by the computer terminal.Those skilled in the art understand, described background service system can provide the interface of an input user element information by browser for the user on webpage, described like this user just can perhaps upload the head portrait user element information such as (pictures) of oneself according to the name and the pet name of operation indicating input oneself.After this user clicks definite/transmission button, this user element information will send in the described background service system by network, and promptly described background service system will obtain the user element of the user's correspondence that receives described ad content to be released.Further, those skilled in the art can also change more embodiment in conjunction with other prior aries and realize said process, do not repeat them here.

Again for example, described user can send a user element information to described background service system by any mode in portable terminal or the computer terminal.For example, the user element information of transmission is this user's name information.Then, described background service system is after receiving described address name information, can in user element database (as shown in Figure 5), search its corresponding other user element information according to this information, comprise this user's pet name information and user's head image information etc.Those skilled in the art understand, in described user element database, comprised the user element information that the user is all in every data recording, so when this user after described background service system sends wherein any user element information, just can obtain other user element information of this user by the data base querying mode.Further, those skilled in the art can also change according to actual scene and more embodiment, do not repeat them here.

Next execution in step S212 generates the ad content that comprises user element according to described user element and described ad content to be released.It will be appreciated by those skilled in the art that this step preferably will carry out in background service system.Particularly, in a preferred embodiment, the technician can the described ad content to be released of root concrete form, from a plurality of described user element that gets access to, select wherein a kind of user element, generate the ad content that comprises user element by corresponding program code.For example, when described ad content to be released was display advertising, the head image information that then can select this user embedded described user's head portrait then as described user element on the corresponding position of this display advertising.Again for example, when described ad content to be released is copy, then can select this user's the name or the pet name, in described copy, generate the ad content that comprises this address name or the pet name in the corresponding position then as described user element.Those skilled in the art understand, in the ad content data storehouse of background service system, described ad content to be released can generate by one section program code, those skilled in the art can convert the user element that obtains to the program code that is complementary with it, and put into the suitable position of whole procedure code and can generate the described ad content that comprises user element.

Last execution in step S213 issues the described ad content that comprises user element.Particularly, for example, this step can be issued the described ad content that comprises user element by the form that ejects an advertising dialogue frame on webpage.Again for example, can also upgrade the current page that described user browses automatically, thereby on the location advertising of appointment, issue the described ad content that comprises user element.Those skilled in the art can realize said process by prior art, do not repeat them here.Further, it will be appreciated by those skilled in the art that unlike the prior art be, the described ad content that comprises user element can bring better user experience, be embodied in that the user can realize and background service system between carry out mutual process.

In a preference of present embodiment, the processing procedure of described step S212 can be carried out at user terminal.Particularly, described background service system can provide ad content to be released to this user terminal, and then, described user receives described ad content to be released (more specifically say so and do not comprise the ad content of user element) on user terminal.Then, described user terminal can load corresponding user element in described ad content to be released.For example, this user can be at the local user's head image information preserved of described user terminal uploads, described then background service system user terminal will upgrade described ad content to be released according to user's head image information that this user uploads preservation, thereby generate the ad content that comprises this user element.

In another preference of present embodiment, the processing procedure of described step S212 can be carried out in background service system.Different with above-mentioned preference is, in the present embodiment, described user sends to user element information in the background service system earlier, then, described background service system will generate the described ad content that comprises user element according to user element that receives and the previous ad content of determining described to be released.Particularly, the specific implementation process of present embodiment can not repeat them here with reference to embodiment above.And change in the example at one, described user element can be stored in the described background service system in advance, and described background service system obtains described ad content to be released and user element and then generates the described ad content that comprises user element from this locality.

Fig. 2 illustrates according to a second embodiment of the present invention, a kind of process flow diagram that comprises the ad distribution control method of user element.Those skilled in the art can be interpreted as present embodiment an embodiment embodiment illustrated in fig. 1.Particularly, in the present embodiment, at first execution in step S220 determines alternative ad content.It will be appreciated by those skilled in the art that in a preferred implementation, the described implementation process of this step can with the corresponding background service system of user terminal in finish.It will be appreciated by those skilled in the art that in described background service system and can store all ad content information by an ad content data storehouse.Further, those skilled in the art can also come by different control programs described ad content is carried out classification and ordination.Particularly, for example can classify to all ad contents according to different advertisers, particularly, for example can classify to described ad content, determine that according to dissimilar websites the ad content of classification correspondingly is as described alternative advertisement then according to digital product series advertisements merchant, GT grand touring advertiser, clothes series advertisements merchant etc.Again for example, also can come in proper order described ad content is sorted according to the time order and function that different advertisements are thrown in by an advertiser, particularly, several ad contents that for example can select to throw in recently are as described alternative ad content.Again for example, can also sort according to user's clicking rate of ad content etc.Those skilled in the art can utilize existing programming technique to realize the process of above-mentioned classification and ordination, do not repeat them here.Then, described background service system can select the mode of any classification and ordination to determine alternative ad content according to different practical application scenes.Particularly, can determine described alternative ad content according to user's clicking rate of described ad content.For example, in described ad content data storehouse, can sort from high to low according to clicking rate, choose then and wherein sort several ad contents forward as described alternative ad content to described ad content.Those skilled in the art can utilize existing technology to realize said process, do not repeat them here.

Further, according to different user terminals, background service system corresponding with it can be determined the described alternative ad content that is complementary with described user terminal.For example, when described user terminal was the computer terminal, described alternative ad content can be data traffic is big, resolution is higher video ads or high-definition image advertisement etc.Again for example, when described user terminal was portable terminal, described alternative ad content can be the less copy content of data traffic etc.Particularly, those skilled in the art can utilize prior art to realize determining the process of alternative ad content, and this does not influence essence of the present invention, does not repeat them here.

Execution in step S221 determines ad content to be released from described alternative ad content then.Particularly, described background service system can be determined ad content to be released according to the practical application scene from described alternative ad content.For example, in a preferred embodiment, can determine described ad content to be released according to the time sequencing that described alternative advertisement is upgraded with the background service system that described user terminal adapts, for example, one or more ad content of recent renewal can be defined as ad content to be released.Particularly, above-mentioned implementation process can be by sorting by update time to all alternative ad contents, and choose several forward in the described alternative ad content after ordering ad contents as ad content to be released.More specifically, those skilled in the art can use prior art to realize said process, do not repeat them here.Further, those skilled in the art can also change and more embodiment with reference to above-mentioned preference, and this does not influence essence of the present invention, does not repeat them here.

Next execution in step S222 receives the described user element that sends from a user terminal.Particularly, in actual applications, for example this user can pass through portable terminal (for example mobile phone) and sends oneself the name and the pet name by way of short messages to background service system, and perhaps the mode by multimedia message sends the head portrait of oneself etc.Those skilled in the art understand, described background service system can provide a specific number for the user, the transmission form that described like this user needs only according to appointment sends to this specific number with above-mentioned user element information, correspondingly, described background service system will obtain the user element information corresponding with described user that receives.Again for example, this user can also send user element information to background service system by the computer terminal.Those skilled in the art understand, described background service system can provide the interface of an input user element information by browser for the user on webpage, described like this user just can perhaps upload the head portrait user element information such as (photos) of oneself according to the name and the pet name of operation indicating input oneself.After this user clicks definite/transmission button, this user element information will send in the described background service system by network, and promptly described background service system will obtain the user element of the user's correspondence that receives described ad content to be released.Further, those skilled in the art can also be varied to more embodiment in conjunction with other prior aries and come the item said process, do not repeat them here.

Next enter step S223, described user element is embedded described ad content to be released comprises described user element with generation ad content.Preferably, it will be appreciated by those skilled in the art that in described ad content to be released and reserved the position that is used to embed the user element content.For example, according to described difference ad content to be released, its reserved location is positioned at the top, below, left of the whole advertisement page or right-hand etc.Again for example, the described ad content that comprises user element can also be presented on the described ad content to be released etc. by unsteady forms, and this does not influence essence of the present invention, does not repeat them here.Particularly, described embodiment can be realized by following two steps: at first, determine to embed the position of described user element in described ad content to be released.In actual applications, those skilled in the art can need the explicit user positions of elements by reserving in the program code of described ad content to be released, then, embed described user element, to generate the described ad content that comprises user element in above-mentioned position.Particularly, receive the user element information of this user's transmission when described background service system after, can described user element information be changed into the code that adapts with described ad content to be released by corresponding control programs, and the program code that will comprise described user element information embeds in the position of above-mentioned reservation, thereby realizes generating the ad content that comprises user element.Again for example, in another embodiment, those skilled in the art can also add calling program code (for example call function) in the program code of described ad content to be released, it can call resource (for example user's head portrait picture) in the program execution flow of appointment, thereby realizes generating the ad content that comprises user element.Particularly, those skilled in the art can realize said process by prior art, do not repeat them here.

Further, in another embodiment, when described user not when background service system provides user element information, described background service system can send information to this user, the prompting user sends user element information.Particularly, for example, can on user terminal, eject a dialog box that comprises information etc.Further, and when after described user is receiving information, also not sending user element information, described background service system then can directly be issued described ad content to be released (ad content that does not promptly comprise user element) to this user, then shows the information that loads the user element failure on the location advertising of described user element.Those skilled in the art can realize above-mentioned process in conjunction with prior art, and this does not influence essence of the present invention, does not repeat them here.

At last, execution in step S224 is to the described ad content that comprises user element of subscription client issue.In an embodiment, at first be identified for issuing the client window of described ad content.Those skilled in the art understand, with the computer terminal is example, the client window of described presenting advertising content can be on the current window page, eject a window, also can be open a new window, also can be to upgrade the current window presenting advertising content automatically.In actual applications, can determine the client window of the different described ad contents of issue according to different ad contents with the corresponding background service system of user terminal, this does not influence essence of the present invention, does not repeat them here.Then, the described ad content of issue in described client window.Particularly, background service system can be issued the client window of described ad content according to above-mentioned definite being used to, realize the described ad content that comprises user element is issued in described client window by corresponding program code, here can not repeat them here with reference to the described implementation of the above embodiments.

One at present embodiment changes in the example, and described step S222 can also be varied to the step of " obtaining described user element from an information service system ".In a preference, described information service system can provide the advertisement distributing system of described ad content correspondence to be released.Particularly, for example, described advertisement distributing system can be the background service system of KFC website.In actual applications, suppose that this user registers on this KFC website, user terminal just can obtain this user's user element information by the background service system of visiting described KFC website so.In another preference, described background service system can also be the third party system that stores described user element.Particularly, described third party system can be the background service system of platforms such as some social network sites, blog, microblogging.It will be appreciated by those skilled in the art that when described user with number of the account by and described third party system between mutually after the binding, user terminal just can obtain the user element information of this user in the described third party system.

Fig. 3 illustrates a third embodiment in accordance with the invention, a kind of process flow diagram that comprises the ad distribution control method of user element.It will be appreciated by those skilled in the art that those skilled in the art can be interpreted as present embodiment another embodiment embodiment illustrated in fig. 1, be interpreted as that perhaps of the described embodiment of Fig. 2 changes example.Particularly, in the present embodiment, execution in step S230 at first determines update time early than the ad content of the described very first time, and with described ad content as getting rid of ad content.Wherein, in an embodiment, the described very first time can be set by background service system, for example can set a nearest week to be the described very first time.Particularly, those skilled in the art can come all ad contents are sorted according to time sequencing by editor's corresponding database action statement in described background service system, be that timing node screens described ad content according to the described very first time of setting then, choose the ad content that be later than the described very first time described update time, and with update time early than the ad content of the described very first time as getting rid of ad content.Further, those skilled in the art can also change more embodiment in conjunction with prior art and realize the described process of this step, do not repeat them here.

Then, execution in step S231, with all the pending ad contents beyond the described eliminating ad content as described alternative ad content.Particularly, can a certain database be set in described ad content data storehouse (as shown in Figure 5) in described background service system, it is used to store described alternative ad content.Those skilled in the art can obtain described eliminating ad content described pending ad content in addition by the described embodiment of above-mentioned steps S230, and this ad content is imported in the described certain database.Further, As time goes on, those skilled in the art can also be implemented in the process of upgrading described alternative ad content in the described certain database automatically, and this does not influence essence of the present invention, does not repeat them here.

Then execution in step S232 obtains history information, and wherein said history information comprises user and the corresponding relation that has released news.In a preference, obtain described history information from the user.Particularly, it will be appreciated by those skilled in the art that at user terminal and can write down all ad contents that this user browsed (advertisement pushing merchant issued all ad contents) in other words by a text (similar web page browsing history information etc.) to this user.Correspondingly, described background service system can send the solicited message of obtaining described historical record to this user, and described then user can send to the text that comprises history information in the described background service system.For example, described background service system can provide the interface of a upload file to the user, and this user can upload described history information according to operation indicating and get final product.Again for example, described user can also send in this background service system by the form of described history information being compiled note.Those skilled in the art can realize said process in conjunction with prior art, do not repeat them here.Those skilled in the art understand, can realize avoiding repeating to issue the situation of identical or similar ad content to this user by such mode, thereby make the user can get access to the ad content of more renewals, for example a user may receive the advertisement that pushes from a plurality of different advertiser, and the advertisement of these propelling movements may repeat, therefore can determine to have had which advertisement pushing to have crossed for this user at present embodiment by obtaining described history information, and then will be less than the advertisement of issuing to this user as described advertisement to be released.And in another preference, obtain described history information from background service system, particularly, for example, after described user signs in to the website by user terminal, can obtain history information corresponding according to this user's account information with it with the corresponding background service system of user terminal.It will be appreciated by those skilled in the art that the ad content information that in described background service system, can in the database of stores advertisements content, note at every turn to this user's issue (comprising time, the particular content of issue, the information such as form of issue).Further, can also be implemented in the described history information number of times that this user of record clicks the described content of releasing advertisements in conjunction with prior art.

Then, execution in step S233 determines described ad content to be released according to described historical record.In a preference, described background service system can obtain wherein key word by corresponding control programs after receiving the history information that this user sends.Wherein said key word mainly comprises the advertiser of releasing advertisements content and the main information in the ad content etc.Further, according to described key word, those skilled in the art can screen the ad content that does not comprise above-mentioned key word in described ad content to be released, promptly select the advertisement pushing merchant not issue ad content as described ad content to be released to this user.Particularly, it will be appreciated by those skilled in the art that data base manipulation statement realizes the process of above-mentioned screening ad content, do not repeat them here.In another preference, can from alternative ad content, screen alternative ad content with described history information matching degree minimum as described ad content to be released, particularly, described embodiment the ad content that at every turn provides to this user is provided is different from before to its ad content of issuing as far as possible, can make this user get access to how different ad contents like this, in an embodiment, those skilled in the art understand, in described background service system, can extract one or more key word to described history information and described alternative ad content by database statement (SQL).Then, above-mentioned two set of keyword are analyzed, thereby the described alternative ad content of choosing described key word goodness of fit minimum (being described matching degree minimum) is as described ad content to be released by corresponding control programs.In another preference, advertiser can also provide the ad content of a series of similar serial formulas, correspondingly, in described historical record, can write down the respective sequence number information of the neighbourhood showing content of having thrown in, then, described background service system can be according to the serial number information in the described historical record, determines the ad content (be preferably with next serial number to corresponding advertisement) of next issue.It will be appreciated by those skilled in the art that described process can realize by corresponding data manipulation statement, does not repeat them here.

Enter step S234 then, send the solicited message of obtaining described user element to described information service system.Particularly, in a preference, described information service system can provide the advertisement distributing system of described ad content correspondence to be released.In actual applications, this information service system can be an advertiser.It will be appreciated by those skilled in the art that described advertiser can be by obtaining the customer information of this brand company with the brand company of its cooperation, and the described customer information of database storing is set at its server end.Then, background service system of the present invention can send the solicited message of obtaining described user element to this advertiser.Particularly, this user's account information can be sent to this advertiser as described request information, corresponding with it user element information can be searched for according to this user's accounts information by described advertiser in database.Those skilled in the art can utilize prior art to realize said process, do not repeat them here.

In another preference, described information service system can also be the third party system that stores described user element, for example the system that registered of this user, for example systems such as E-mail address, various chat tool, social network sites and forum.Those skilled in the art understand, described user need bind all kinds of accounts with background service system of the present invention mutually, and this background service system can send user request information to the above-mentioned other kinds system of this user's registration according to described user's account information like this.More specifically, described background service system can send solicited message to it according to the above-mentioned third party of any one of this user binding system.And when described user had bound a plurality of above-mentioned third party system simultaneously, background service system can be determined a third party system according to this user's selection, and sends solicited message to it.Then, above-mentioned third party system will search in the database of server end and the corresponding user element information of this user account information according to this user's who gets access to accounts information, particularly, those skilled in the art can utilize prior art to realize said process, do not repeat them here.

In another preference, described information service system can also provide the third party system of described user element, for example the website is subscribed in advertisement, it can be some magazine websites, business website or online media sites etc. that the website is subscribed in wherein said advertisement, in actual applications, background service system of the present invention can be subscribed to the website with these advertisements becomes the affiliate.Particularly, the user can subscribe to login account on the website in described advertisement.Then, background service system can be subscribed to the website to this advertisement and send the solicited message of obtaining user element, and correspondingly, the website is subscribed in described advertisement will search for this user's user element information in service end.Further, when described user has subscribed to some parts of advertising messages on this advertisement subscription website, background service system of the present invention can also obtain the advertising message that described user subscribes to from this website, and issue this ad content to this user by control system of the present invention, this does not influence essence of the present invention, does not repeat them here.

Next, execution in step S235, according to determining described user element from the feedback information of described information service system, wherein said feedback information and described request information adapt.Particularly, one or more user element information that in described feedback information, comprises the described user who gets access at least.Further, in described information service system, can also screen, select a kind of user element information as described feedback information according to actual scene to the user element information that gets access to.For example, when element to be replaced is picture in the described ad content to be released, correspondingly can select user's head portrait as described user element information.Again for example, when element to be replaced was literal in the described ad content to be released, the pet name that then can select user's name or user was as described user element information.Further, described feedback information and described request information adapt, and when promptly having a plurality of user request information in above-mentioned steps S234, described feedback information will send described feedback information accordingly according to different user request informations.Particularly, those skilled in the art can distinguish the solicited message of different user according to user totem information, and wherein said user totem information can be this user's account information or the ID of described user account in the user element database number etc.Those skilled in the art can also realize said process in conjunction with other prior aries, do not repeat them here.

Further, execution in step S236 next replaces element to be replaced in the described ad content to be released with described user element, comprises the ad content of described user element with generation.For example, in actual applications, when described user opened a webpage, one or more ad content information can be ejected in this website, and wherein said ad content is provided by the background service system of website wholly or in part.Further, after described user signs in to this website by account and password, those skilled in the art understand, the background service system of described website will obtain associated user's element information of this user according to the information of this user's input in database, by corresponding program code described user element is replaced element to be replaced in the described ad content to be released then, comprise the ad content of user element with generation.For example, comprise the ad content of " welcoming XXX to come this website ", wherein XXX is element to be replaced.Described background service system can be replaced element described to be replaced according to different user element information (for example this user's the name or the pet name etc.), thereby realizes comprising to this user's issue the process of the ad content of described user element.Again for example, the background service system of this website can also obtain this user's head image information in database, thereby in described ad content to be released wait to replace put into the program code that comprises this user's head image information in the element, thereby generates the described ad content that comprises user element.Further, those skilled in the art can also change in conjunction with other prior aries and more embodiment, do not repeat them here.

Last execution in step S237 is to the system issue described ad content that comprise user element corresponding with the user.Particularly, for example, described advertisement distributing system can be the background service system of KFC website.In actual applications, suppose that this user registers on this KFC website, user terminal just can obtain this user's user element information by the background service system of visiting described KFC website so.In another preference, described background service system can also be the third party system that stores described user element.Particularly, described third party system can be the background service system of platforms such as some social network sites, blog, microblogging.It will be appreciated by those skilled in the art that when described user with number of the account by and described third party system between mutually after the binding, user terminal just can obtain the user element information of this user in the described third party system.

In a preference, described third party system comprises e-mail system, and particularly, for example, described user can be in several ways provides e-mail address to the background service system of user terminal.Then, described background service system can send to the described ad content that comprises user element in the corresponding e-mail system of this user by the internet.Wherein, described user element can be the signature that is provided with in this user email.Those skilled in the art understand, this user's signature is provided with in the individual subscriber data usually, described background service system can read its signing messages according to user's e-mail address, and can be further with the user's name in this signing messages and picture as described user element.

In another preference, described third party system comprises blog system, particularly, for example, similarly, this user can also provide the blog system number of the account (for example Sina's blog number of the account) of oneself, and so described background service system will correspondingly send to the described ad content that comprises user element in this user's the blog system.Wherein, described user element can be the blog pet name (for example, my alveole etc.) of this bloger (being described user), also can be blog head portrait of this user etc.Those skilled in the art understand, with the similar ground of the foregoing description, this user's the blog pet name and blog head portrait also are provided with in the individual subscriber data usually, described like this background service system just can be visited this user's personal information information by this user's blog address, thereby obtains this user's the blog pet name and blog head image information etc.

In another preference, described third party system comprises mobile service system, particularly, when described user browses the described ad content that comprises user element by the computer terminal, can also provide the portable terminal number (being preferably user mobile phone number) of oneself.Then, described background service system just described ad content can be sent to the corresponding mobile service system of this user mobile phone number in.Then, described mobile service system can also send the described ad content that comprises user element to this user's portable terminal by mobile communications network.

Fig. 4 shows according to a specific embodiment of the present invention, the principle schematic of shown ad content in a kind of ad distribution control system that comprises user element.Particularly, in the present embodiment, Fig. 4 show the ad content that comprises described user element 4 that an ad content 4 to be released and two generate according to the user element of different user ' and 4 ".Further, in described ad content 4 to be released, comprise and wait to replace user's pet name element 41, wait to replace user's head portrait element 42 and concrete ad content part 43, wherein in described concrete ad content 43, also comprise and wait to replace address name element " XX ".Particularly, those skilled in the art understand, according to ad distribution control method of the present invention, mainly be that the element to be replaced in the described ad content 4 to be released (comprise and wait to replace user's pet name element 41, wait to replace user's head portrait element 42 and wait to replace address name element etc.) is replaced to the user element information of relative users, thus generate ad content 4 as described ' or described ad content 4 " shown in ad content.

In a specific embodiment, can provide different user element information to generate the ad content that comprises described user element accordingly according to the user with the corresponding background service system of user terminal.For example, when the user element that provides as described user is address name (for example Xiao Ming), correspondingly, described background service system will generate the ad content that comprises described address name according to this user element information, " XX " in the promptly concrete as described ad content 43 will be shown as this address name (being Xiao Ming), as described ad content 4 ' shown in.Again for example, the user element that provides as described user is during for user's pet name (for example Xiao Ming's the pet name is " sticking to one's old way of doing things "), correspondingly, described background service system will generate the ad content that comprises described user's pet name according to this user element information, promptly wait to replace the pet name (promptly " sticking to one's old way of doing things ") that user's pet name element 41 will be replaced by this user in the ad content 4 as described, as described ad content 4 ' shown in.Again for example, the user element that provides as described user is during for user's head portrait, correspondingly, described background service system will generate the ad content that comprises described user's head portrait according to this user element information, promptly as described ad content 4 wait to replace the head portrait that user's head portrait element 42 will show this user, as described ad content 4 ' middle Xiao Ming's head portrait 42 ' the position will show Xiao Ming's head portrait.By the foregoing description, it will be appreciated by those skilled in the art that in conjunction with above-mentioned three user element information and described ad content to be released 4 can generate ad content 4 as described ' shown in the ad content that comprises user element.Further, it will be appreciated by those skilled in the art that the different user element that provides according to the user can generate the different ad contents that comprises described user element, specifically as described ad content 43 ' shown in, when described user is little when red, then generate about little red ad content.Its specific implementation process can not given unnecessary details at this with reference to the foregoing description.

In another specific embodiment, this user can also send any one user element information to described background service system.Then, those skilled in the art can search other corresponding user element information according to the described user element information that this user provides in user element database (as shown in Figure 5).It will be appreciated by those skilled in the art that said process can realize by database statement (SQL), can not repeat them here with reference to respective embodiments above particularly.Further, described background service system can select suitable user element to generate the described ad content that comprises user element according to all these users' that get access to user element information and described different ad content to be released.For example the user is little redly only provides its user's pet name " you manage it me element " to described background service system, then described background service system will find corresponding user's head portrait and address name " little red " according to this user's pet name " you manage it me element ", and replace content described to be replaced, and generate ad content 4 ".And change in the example at one, describedly wait to replace the zone that user's head portrait element can be varied to user's head portrait element to be embedded.

One at present embodiment changes in the example, those skilled in the art understand, in actual applications, the particular location of each user element distributes and is not limited to as shown in Figure 4 in the described ad content, and the advertiser of releasing advertisements content is the position of each user element of conversion in ad content as required.Further, the ad content of certain customers' element can also be selected only to provide by described advertiser.For example, in described ad content to be released, only comprise the picture display box, can only generate the ad content that comprises user's head portrait.Again for example, when only comprising text display box in the described ad content to be released, can only generate the ad content that comprises address name or user's pet name.This does not influence essence of the present invention, does not repeat them here.

Fig. 5 shows according to another embodiment of the present invention, a kind of synoptic diagram that comprises the ad distribution control system of user element.Particularly, comprise ad content data storehouse 31, user element database 32 and control device 33 in the ad distribution control system 3 as shown in Figure 5.In addition, Fig. 5 also illustrates the client 9 that is connected with described ad distribution control system, and wherein, described client 9 comprises computer terminal 91 and portable terminal 92.It will be appreciated by those skilled in the art that in actual applications to comprise a plurality of clients, is example with described client 9 in the present embodiment.Further, described control device 33 can obtain ad content from described ad content data storehouse 31, obtain user element from described user element database 32.Further, described control device 33 can and change example by Fig. 6 and embodiment illustrated in fig. 7 to be realized, does not repeat them here.

In a preference, the described ad distribution control system 3 of present embodiment can be regarded as the background service system that is complementary with described client 4 (being user terminal), it carries out data by network with corresponding client and transmits, for example, when the user used portable terminal 92, described ad distribution control system 3 will be by mobile communications network to this users to release advertisement content; And when described user used computer terminal 91, described ad distribution control system 3 will be by the internet to this users to release advertisement content.Particularly, for example, described control device 33 can by as shown in Fig. 6 or Fig. 7 first determine device 51 from as described in obtain the ad content data storehouse 31 and determine as described in ad content to be released.Those skilled in the art can use the ad content to be released in the prior art real-time update ad content data storehouse 31, can add up-to-date ad content according to actual needs at any time, also can make amendment, also can delete some out-of-date ad contents to existing ad content.Further, according to the website of different types, can determine corresponding ad content to be released targetedly.For example, at the flight inquiring predetermined website, described ad content to be released can be the ad content that closes the ticket information that gives a discount in the near future; Again for example, at shopping website, described ad content to be released can be about ad content of extensive stock sales promotion information of discount etc., does not repeat them here.In a preference, described background service system obtains described ad content to be released from advertiser.Particularly, different ad contents can be thrown in to background service system of the present invention at any time by advertiser, correspondingly, described background service system can be stored in described ad content in the ad content data storehouse 31, and screens one or more ad content according to actual needs as described ad content to be released.

Then, described control device 33 can also obtain user element information by first deriving means 52 as shown in Figure 6 from described user element database 32.Those skilled in the art understand, user element database storing as shown in Figure 5 is (being in the background service system) in described ad distribution control system, in other words, in the present embodiment, described control device 33 directly obtains relevant user element information by background service system.

Then, described control device 33 will generate the ad content that comprises this user element according to user element information that gets access to and ad content to be released.Particularly, described control device 33 can generate the described ad content that comprises user element by first generating apparatus 53 as shown in Figure 6, and its specific implementation process can and change example with reference to embodiment relevant among the figure 6, does not repeat them here.Further, described control device 33 can also record the ad content that comprises user element that generates in the described ad content data storehouse 31.Particularly, those skilled in the art can be provided with two tables of data in described ad content data storehouse, and one is used to store described ad content to be released, and another is used to store the described ad content that comprises user element.Further, the tables of data that comprises the ad content of user element according to described storage, those skilled in the art can also set up first corresponding relation by corresponding control programs, and wherein said first corresponding relation is used to indicate the corresponding relation between user element and the ad content that comprises user element that has generated.Particularly, those skilled in the art can set up described first corresponding relation as unique identification information with the account information of different user, like this, when described user Website login next time, described control device 33 will be according to described user's log-on message (for example this user's name), search and the corresponding ad content that comprises described user element of this address name from described ad content data storehouse.Different with the foregoing description is that control device 33 described here will directly be transferred the ad content that comprises described user element accordingly according to described first corresponding relation in ad content data storehouse 31.It will be appreciated by those skilled in the art that when background service system is busy, can alleviate the working pressure of described background service system, and make the user can get access to needed ad content more quickly by above-mentioned embodiment.

One at present embodiment changes in the example, and described control device 33 can also send to the ad content that comprises described user element that generates on this user client 9 by network.Particularly, for example, when described user uses computer terminal 41, described control device 33 will send on this user's the computer terminal 91 by the ad content that comprises user element that the internet will generate.Then, described user can check described ad content by the browser on the computer terminal 91.Again for example, when described user uses portable terminal 92, described control device 33 will send to by the ad content that comprises user element that mobile communications network will generate on this user's the portable terminal 92, like this, described user can browse described ad content by the corresponding WAP website of portable terminal 92 logins.Particularly, those skilled in the art can utilize the existing techniques in realizing said process, do not repeat them here.

In another variation example of present embodiment, described control device 33 can also obtain described user element information by other modes.In actual applications, for example, described control device 33 can obtain described user element information from user terminal 9.Preferably, for example this user can pass through portable terminal 92 (for example mobile phone) and sends oneself the name and the pet name by way of short messages to background service system, and perhaps the mode by multimedia message sends the head portrait of oneself etc.Those skilled in the art understand, described background service system can provide a specific number for the user, the transmission form that described like this user needs only according to appointment sends to this specific number with above-mentioned user element information, correspondingly, described background service system will obtain the user element information corresponding with described user that receives.Again for example, this user can also send user element information to background service system by the computer terminal.Those skilled in the art understand, described background service system can provide the interface of an input user element information by browser for the user on webpage, described like this user just can perhaps upload the head portrait user element information such as (pictures) of oneself according to the name and the pet name of operation indicating input oneself.After this user clicks definite/transmission button, this user element information will send in the described background service system by network, and promptly described background service system will obtain the user element of the user's correspondence that receives described ad content to be released.Further, those skilled in the art can also change more embodiment in conjunction with other prior aries and realize said process, do not repeat them here.

In another variation example of present embodiment, described control device 33 can also obtain described user element from an information service system.In a preference, described information service system can provide the advertisement distributing system of described ad content correspondence to be released.In actual applications, this information service system can be an advertiser.In another preference, described information service system can also be the third party system that stores described user element, for example systems such as E-mail address, various chat tool, social network sites and forum.In another preference, described information service system can also provide the third party system of described user element, and for example the website is subscribed in advertisement.Change in the example at one, described information service system can be understood that described background service system, that is to say, described background service system can obtain described user element from this locality.

Fig. 6 shows a fourth embodiment in accordance with the invention, a kind of ad distribution control device structural representation that comprises user element.Particularly, in the present embodiment, described control device 5 comprises that first determines device 51, first deriving means 52, first generating apparatus 53 and first distributing device 54.Preferably, described first deriving means 52 comprises first receiving device 521; Described first generating apparatus 53 comprises second generating apparatus 531, and further, described second generating apparatus 531 comprises that the 3rd determines device 5311 and the 3rd generating apparatus 5312; Described first distributing device 54 also comprises second distributing device 541.More specifically, described first determines that device 51 is used for determining ad content to be released, described first deriving means 52 is used to obtain the user element of the user's correspondence that receives described ad content to be released, described first generating apparatus 53 is used for generating the ad content that comprises user element according to described user element and described ad content to be released, and described first distributing device 54 is used to issue the described ad content that comprises user element.Described first receiving device 521 is used to receive the described user element that sends from a user terminal, described second generating apparatus 531 is used for described user element is embedded described ad content to be released, to generate the described ad content that comprises user element, the described the 3rd determines that device 5311 is used for determining at described ad content to be released the position of the described user element of embedding, described the 3rd generating apparatus 5312 is used for embedding described user element in above-mentioned position, to generate the described ad content that comprises user element, described second distributing device 541 is used for to the described ad content that comprises user element of user client issue.

In an embodiment, in background service system of the present invention, can determine ad content to be released by described first definite device 51, for example, those skilled in the art can use the ad content to be released in the prior art real-time update ad content data storehouse (as shown in Figure 5), can add up-to-date ad content according to actual needs at any time, also can make amendment, also can delete some out-of-date ad contents to existing ad content.Further, according to the website of different types, can determine corresponding ad content to be released targetedly.For example, at the flight inquiring predetermined website, described ad content to be released can be the ad content that closes the ticket information that gives a discount in the near future; Again for example, at shopping website, described ad content to be released can be about ad content of extensive stock sales promotion information of discount etc., does not repeat them here.In a preference, described background service system obtains described ad content to be released from advertiser.Particularly, different ad contents can be thrown in to background service system of the present invention at any time by advertiser, correspondingly, described background service system can be stored in described ad content in the ad content data storehouse (as shown in Figure 5), and screens one or more ad content according to actual needs as described ad content to be released.

Then, obtain the user element of the user's correspondence that receives described ad content to be released by described first deriving means 52.In a preference, can receive the described user element that sends from a user terminal by first receiving device 521, wherein, described user terminal sends corresponding user element according to the indication of described background service system.For example, described background service system can send an information (dialog box that for example comprises described information) to this user terminal earlier.Then, described user can send user element according to this information.Further, described background service system is determined this indication according to determined ad content to be released, for example, when element to be replaced is image content in the described ad content to be released, correspondingly can point out this user to send user's head portrait; And when element to be replaced is word content in the described ad content to be released, correspondingly can point out this user to send address name or user's pet name.Preferably, for example this user can pass through portable terminal (for example mobile phone) and sends oneself the name and the pet name by way of short messages to background service system, and perhaps the mode by multimedia message sends the head portrait of oneself etc.Those skilled in the art understand, described background service system can provide a specific number for the user, the transmission form that described like this user needs only according to appointment sends to this specific number with above-mentioned user element information, correspondingly, described background service system will obtain the user element information corresponding with described user that receives.

Then, generate the ad content that comprises user element by described first generating apparatus 53 according to described user element and described ad content to be released.In a preference, can described user element be embedded described ad content to be released comprises described user element with generation ad content by described second generating apparatus 531 particularly.More specifically, at first can determine device 5311 definite position that embeds described user element in described ad content to be released by the 3rd.In actual applications, those skilled in the art can need the explicit user positions of elements by reserving in the program code of described ad content to be released.Then, embed described user element by described the 3rd generating apparatus 5312 in above-mentioned position again, to generate the described ad content that comprises user element.Particularly, receive the user element information of this user's transmission when described background service system after, can described user element information be changed into the code that adapts with described ad content to be released by corresponding control programs, and the program code that will comprise described user element information embeds in the position of above-mentioned reservation, thereby realizes generating the ad content that comprises user element.Again for example, in another embodiment, those skilled in the art can also add calling program code (for example call function) in the program code of described ad content to be released, it can call resource (for example user's head portrait picture) in the program execution flow of appointment, thereby realizes generating the ad content that comprises user element.Particularly, those skilled in the art can realize said process by prior art, do not repeat them here.

At last, issue the described ad content that comprises user element by described first distributing device 54 to subscription client.In a preference, described second distributing device 541 comprises that the tenth determines device and the 3rd distributing device, particularly, at first determines that by the described the tenth device is identified for issuing the client window of described ad content.Those skilled in the art understand, with the computer terminal is example, the client window of described presenting advertising content can be on the current window page, eject a window, also can be open a new window, also can be to upgrade the current window presenting advertising content automatically.In actual applications, can determine the client window of the different described ad contents of issue according to different ad contents with the corresponding background service system of user terminal, this does not influence essence of the present invention, does not repeat them here.Then, in described client window, issue described ad content by described the 3rd distributing device again.The described ad content of issue in described client window.Particularly, background service system can be issued the client window of described ad content according to above-mentioned definite being used to, realize the described ad content that comprises user element is issued in described client window by corresponding program code, here can not repeat them here with reference to the described implementation of the above embodiments.

One at present embodiment changes in the example, and described first receiving device 521 can be changed to second deriving means, and preferably, described second deriving means comprises first dispensing device and second definite device.Particularly, can send the solicited message of obtaining described user element to described information service system by described first dispensing device.Particularly, in a preference, described information service system can provide the advertisement distributing system of described ad content correspondence to be released.For example this information service system can be an advertiser.In another preference, described information service system can also be the third party system that stores described user element, for example systems such as E-mail address, various chat tool, social network sites and forum.In another preference, described information service system can also provide the third party system of described user element, and for example the website is subscribed in advertisement.Then, determine device according to determining described user element from the feedback information of described information service system by second again, wherein, described feedback information and described request information adapt.Particularly, one or more user element information that in described feedback information, comprises the described user who gets access at least.Further, in described information service system, can also screen, select a kind of user element information as described feedback information according to actual scene to the user element information that gets access to.For example, when element to be replaced is picture in the described ad content to be released, correspondingly can select user's head portrait as described user element information.Again for example, when element to be replaced was literal in the described ad content to be released, the pet name that then can select user's name or user was as described user element information.Further, described feedback information and described request information adapt, and when promptly having a plurality of user request information in above-mentioned steps S234, described feedback information will send described feedback information accordingly according to different user request informations.Particularly, those skilled in the art can distinguish the solicited message of different user according to user totem information, and wherein said user totem information can be this user's account information or the ID of described user account in the user element database number etc.Those skilled in the art can also realize said process in conjunction with other prior aries, do not repeat them here.

Change in example at another of present embodiment, described second generating apparatus 531 can be changed to the 4th generating apparatus described user element is replaced element to be replaced in the described ad content to be released, to generate the described ad content that comprises user element.For example, in actual applications, when described user opened a webpage, one or more ad content information can be ejected in this website, and wherein said ad content is provided by the background service system of website wholly or in part.Further, after described user signs in to this website by account and password, those skilled in the art understand, the background service system of described website will obtain associated user's element information of this user according to the information of this user's input in database, by corresponding program code described user element is replaced element to be replaced in the described ad content to be released then, comprise the ad content of user element with generation.For example, comprise the ad content of " welcoming XXX to come this website ", wherein " XXX " is element to be replaced.Described background service system can be replaced element described to be replaced according to different user element information (for example this user's the name or the pet name etc.), thereby realizes comprising to this user's issue the process of the ad content of described user element.Again for example, the background service system of this website can also obtain this user's head image information in database, thereby in described ad content to be released wait to replace put into the program code that comprises this user's head image information in the element, thereby generates the described ad content that comprises user element.Further, those skilled in the art can also change in conjunction with other prior aries and more embodiment, do not repeat them here.

In another variation example of present embodiment, described second distributing device 541 can be changed to the 4th distributing device, and it is used for to the system issue described ad content that comprise user element corresponding with the user.Particularly, for example, described advertisement distributing system can be the background service system of KFC website.In actual applications, suppose that this user registers on this KFC website, user terminal just can obtain this user's user element information by the background service system of visiting described KFC website so.In another preference, described background service system can also be the third party system that stores described user element.Particularly, described third party system can be the background service system of platforms such as some social network sites, blog, microblogging.It will be appreciated by those skilled in the art that when described user with number of the account by and described third party system between mutually after the binding, user terminal just can obtain the user element information of this user in the described third party system.In a preference, described third party system comprises e-mail system.In another preference, described third party system comprises blog system.In another preference, described third party system comprises mobile service system.

Fig. 7 shows according to a fifth embodiment of the invention, a kind of ad distribution control device structural representation that comprises user element.It will be appreciated by those skilled in the art that present embodiment can be regarded as an embodiment of first definite device 51 described in the control device 5 shown in Figure 6.Particularly, described first determines that device 51 comprises that the 4th determines device 511 and the 5th definite device 512.Preferably, the described the 4th determines that device 511 comprises that the 6th determines device 5111 and the 7th definite device 5112; The described the 5th determines that device 512 comprises the 3rd deriving means 5121 and the 8th definite device 5122, further, described the 3rd deriving means 5121 preferably includes the 4th deriving means 51211, and the described the 8th determines that device 5122 preferably includes the 9th and determines device 51221.More specifically, the described the 4th determines that device 511 is used for determining alternative ad content, and the described the 5th determines that device 512 is used for determining ad content to be released from described alternative ad content.The described the 6th determines that device 5111 is used for determining update time early than the ad content of the very first time, and with described ad content as getting rid of ad content; The described the 7th determines that device 5112 is used for all the pending ad contents beyond the described eliminating ad content as described alternative ad content.Described the 3rd deriving means 5121 is used to obtain history information, and wherein, described history information comprises user and the corresponding relation that has released news; The described the 8th determines that device 5122 is used for determining described ad content to be released according to described historical record.Described the 4th deriving means 51211 is used for obtaining described history information from the user; The described the 9th determines that device 51221 is used for alternative ad content from alternative ad content screening and described history information matching degree minimum as described ad content to be released.

In an embodiment, described background service system can be determined alternative ad content by the described the 4th definite device 511.Particularly, at first can determine that device 5111 determines update times early than the ad content of the described very first time by the described the 6th, and with described ad content as getting rid of ad content.Wherein, the described very first time can be set by background service system, for example can set a nearest week to be the described very first time.Particularly, those skilled in the art can come all ad contents are sorted according to time sequencing by editor's corresponding database action statement in described background service system, be that timing node screens described ad content according to the described very first time of setting then, choose the ad content that be later than the described very first time described update time, and with update time early than the ad content of the described very first time as getting rid of ad content.Further, those skilled in the art can also change more embodiment in conjunction with prior art and realize the described process of this step, do not repeat them here.Then, again by the described the 7th determine device 5112 with all the pending ad contents beyond the described eliminating ad content as described alternative ad content.Particularly, in described background service system, can a certain database be set in described ad content data storehouse (as shown in Figure 5) and be used to store described alternative ad content.Those skilled in the art can obtain described eliminating ad content described pending ad content in addition by corresponding control programs, and this ad content is imported in the described certain database.Further, As time goes on, those skilled in the art can also be implemented in the process of upgrading described alternative ad content in the described certain database automatically, and this does not influence essence of the present invention, does not repeat them here.

Then, determine device 512 definite ad content to be released from described alternative ad content by the described the 5th.Particularly, at first obtain history information by described the 3rd deriving means 5121, wherein, described history information comprises user and the corresponding relation that has released news.In a preference, described the 3rd deriving means 5121 can obtain described history information from the user by described the 4th deriving means 51211.Particularly, it will be appreciated by those skilled in the art that at user terminal and can write down all ad contents that this user browsed (advertisement pushing merchant issued all ad contents) in other words by a text (similar web page browsing history information etc.) to this user.Correspondingly, described background service system can send the solicited message of obtaining described historical record to this user, and described then user can send to the text that comprises history information in the described background service system.For example, described background service system can provide the interface of a upload file to the user, and this user can upload described history information according to operation indicating and get final product.Again for example, described user can also send in this background service system by the form of described history information being compiled note.Those skilled in the art can realize said process in conjunction with prior art, do not repeat them here.It will be appreciated by those skilled in the art that by such mode and can realize avoiding repeating to issue the situation of identical or similar ad content to this user, thereby make the user can get access to the ad content of more renewals.Then, determine described ad content to be released by the described the 8th definite device 5122 according to described historical record again.In a preference, the described the 8th determine device 5122 can by the described the 9th determine that device 51221 screens from alternative ad content and the alternative ad content of described history information matching degree minimum as described ad content to be released.Particularly, described embodiment the ad content that at every turn provides to this user is provided is different from before to its ad content of issuing as far as possible, can make this user get access to how different ad contents like this, in an embodiment, those skilled in the art understand, in described background service system, can extract one or more key word to described history information and described alternative ad content by database statement (SQL).Then, above-mentioned two set of keyword are analyzed, thereby the described alternative ad content of choosing described key word goodness of fit minimum (being described matching degree minimum) is as described ad content to be released by corresponding control programs.

In a preference of present embodiment, described the 3rd deriving means 5121 can also obtain described history information from background service system, particularly, for example, after described user signs in to the website by user terminal, can obtain history information corresponding according to this user's account information with it with the corresponding background service system of user terminal.It will be appreciated by those skilled in the art that the ad content information that in described background service system, can in the database of stores advertisements content, note at every turn to this user's issue (comprising time, the particular content of issue, the information such as form of issue).Further, can also be implemented in the described history information number of times that this user of record clicks the described content of releasing advertisements in conjunction with prior art.

In another variation example of present embodiment, the described the 9th definite device 51221 can also be implemented by other modes.Particularly, for example, after described background service system is receiving the history information that this user sends, can obtain wherein key word by corresponding control programs.Wherein said key word mainly comprises the advertiser of releasing advertisements content and the main information in the ad content etc.Further, according to described key word, those skilled in the art can screen the ad content that does not comprise above-mentioned key word in described ad content to be released, promptly select the advertisement pushing merchant not issue ad content as described ad content to be released to this user.Particularly, it will be appreciated by those skilled in the art that data base manipulation statement realizes the process of above-mentioned screening ad content, do not repeat them here.

More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims

1. an ad distribution control method that comprises user element is characterized in that, comprises the steps:

A. determine ad content to be released;

B. obtain the user element of the user's correspondence that receives described ad content to be released;

C. generate the ad content that comprises user element according to described user element and described ad content to be released;

D. issue the described ad content that comprises user element.

2. control method according to claim 1 is characterized in that, described user element comprise in the following element any or appoint multiple:

-user's head portrait;

-user's name;

-user's the pet name.

3. control method according to claim 1 and 2 is characterized in that described step b comprises the steps:

B1. receive the described user element that sends from a user terminal.

4. control method according to claim 1 and 2 is characterized in that described step b comprises the steps:

B1 '. obtain described user element from an information service system.

5. control method according to claim 4 is characterized in that described step b1 ' comprises the steps:

-send the solicited message of obtaining described user element to described information service system;

-according to determining described user element from the feedback information of described information service system, wherein, described feedback information and described request information adapt.

6. control method according to claim 5 is characterized in that, described request information comprises the user's who is used to receive described ad content to be released identification information.

7. according to each described control method in the claim 4 to 6, it is characterized in that described information service system comprises any in the following system:

-advertisement distributing system of described ad content correspondence to be released is provided;

-store the third party system of described user element;

-the third party system of described user element is provided.

8. according to each described control method in the claim 1 to 7, it is characterized in that described step c comprises the steps:

C1. described user element is embedded described ad content to be released, to generate the described ad content that comprises user element.

9. control method according to claim 8 is characterized in that described c1 comprises the steps:

C11. in described ad content to be released, determine to embed the position of described user element;

C12. embed described user element in above-mentioned position, to generate the described ad content that comprises user element.

10. according to each described control method in the claim 1 to 7, it is characterized in that described step c comprises the steps:

C1 '. described user element is replaced element to be replaced in the described ad content to be released, to generate the described ad content that comprises user element.

11., it is characterized in that described step a comprises the steps: according to each described method in the claim 1 to 10

A1. determine alternative ad content;

A2. from described alternative ad content, determine ad content to be released.

12. method according to claim 11 is characterized in that, described step a1 comprises the steps:

A11. determine update time early than the ad content of the very first time, and with described ad content as getting rid of ad content;

A12. with all the pending ad contents beyond the described eliminating ad content as described alternative ad content.

13., it is characterized in that described step a2 comprises the steps: according to claim 11 or 12 described methods

A21. obtain history information, wherein, described history information comprises user and the corresponding relation that has released news;

A22. determine described ad content to be released according to described historical record.

14. method according to claim 13 is characterized in that, described step a21 comprises the steps:

-obtain described history information from the user.

15., it is characterized in that described step a22 comprises the steps: according to claim 13 or 14 described methods

-from alternative ad content screening and the alternative ad content of described history information matching degree minimum as described ad content to be released.

16., it is characterized in that described steps d comprises the steps: according to each described method in the claim 1 to 15

D1. to the described ad content that comprises user element of user client issue.

17. method according to claim 16 is characterized in that, described steps d 1 comprises the steps:

D11. be identified for issuing the client window of described ad content;

D12. in described client window, issue described ad content.

18., it is characterized in that described steps d comprises the steps: according to each described method in the claim 1 to 15

D1 '. to the system issue described ad content that comprise user element corresponding with the user.

19. method according to claim 18 is characterized in that, the described system corresponding with the user comprise in the following system each or appoint multinomial system:

-e-mail system;

-blog system; And

-mobile service system.

20. an ad distribution control device that comprises user element is characterized in that, comprises as lower device:

First determines device, and it is used for determining ad content to be released;

First deriving means, it is used to obtain the user element of the user's correspondence that receives described ad content to be released;

First generating apparatus, it is used for generating the ad content that comprises user element according to described user element and described ad content to be released; And

First distributing device, it is used to issue the described ad content that comprises user element.

21. control device according to claim 20 is characterized in that, described user element comprise in the following element any or appoint multiple:

-user's head portrait;

-user's name;

-user's the pet name.

22., it is characterized in that described first deriving means comprises as lower device according to claim 20 or 21 described control device:

First receiving device, it is used to receive the described user element that sends from a user terminal.

23., it is characterized in that described first deriving means comprises as lower device according to claim 20 or 21 described control device:

Second deriving means, it is used for obtaining described user element from an information service system.

24. control device according to claim 23 is characterized in that, described second deriving means comprises as lower device:

First dispensing device, it is used for sending the solicited message of obtaining described user element to described information service system; And

Second determines device, and it is used for according to determining described user element from the feedback information of described information service system, and wherein, described feedback information and described request information adapt.

25. control device according to claim 24 is characterized in that, described request information comprises the user's who is used to receive described ad content to be released identification information.

26., it is characterized in that described information service system comprises any in the following system according to each described control device in the claim 23 to 25:

-store the third party system of described user element;

-the third party system of described user element is provided.

27., it is characterized in that described first generating apparatus comprises as lower device according to each described control device in the claim 20 to 26:

Second generating apparatus, it is used for described user element is embedded described ad content to be released, to generate the described ad content that comprises user element.

28. control device according to claim 27 is characterized in that, described second generating apparatus comprises as lower device:

The 3rd determines device, and it is used for determining at described ad content to be released the position of the described user element of embedding; And

The 3rd generating apparatus, it is used for embedding described user element in above-mentioned position, to generate the described ad content that comprises user element.

29., it is characterized in that described first generating apparatus comprises as lower device according to each described control device in the claim 20 to 26:

The 4th generating apparatus, it is used for described user element is replaced the element to be replaced of described ad content to be released, to generate the described ad content that comprises user element.

30., it is characterized in that described first determines that device comprises as lower device according to each described control device in the claim 20 to 29:

The 4th determines device, and it is used for determining alternative ad content; And

The 5th determines device, and it is used for determining ad content to be released from described alternative ad content.

31. control device according to claim 30 is characterized in that, the described the 4th determines that device comprises as lower device:

The 6th determines device, and it is used for determining update time early than the ad content of the very first time, and with described ad content as getting rid of ad content; And

The 7th determines device, and it is used for all the pending ad contents beyond the described eliminating ad content as described alternative ad content.

32., it is characterized in that the described the 5th determines that device comprises as lower device according to claim 30 or 31 described control device:

The 3rd deriving means, it is used to obtain history information, and wherein, described history information comprises user and the corresponding relation that has released news; And

The 8th determines device, and it is used for determining described ad content to be released according to described historical record.

33. control device according to claim 32 is characterized in that, described the 3rd deriving means comprises as lower device:

The 4th deriving means, it is used for obtaining described history information from the user.

34., it is characterized in that the described the 8th determines that device comprises as lower device according to claim 32 or 33 described control device:

The 9th determines device, and it is used for alternative ad content from alternative ad content screening and described history information matching degree minimum as described ad content to be released.

35., it is characterized in that first distributing device comprises as lower device according to each described control device in the claim 20 to 34:

Second distributing device, it is used for to the described ad content that comprises user element of user client issue.

36. control device according to claim 35 is characterized in that, described second distributing device comprises as lower device:

The tenth determines device, and it is used to be identified for issuing the client window of described ad content; And

The 3rd distributing device, it is used for the described ad content of issue in described client window.

37., it is characterized in that described first distributing device comprises as lower device according to each described control device in the claim 20 to 34:

The 4th distributing device, it is used for to the system issue described ad content that comprise user element corresponding with the user.

38. according to the described control device of claim 37, it is characterized in that, the described system corresponding with the user comprise in the following system each or appoint multinomial system:

-e-mail system;

-blog system; And

-mobile service system.

39. ad distribution control system that comprises user element, comprise ad content data storehouse, user element database, it is characterized in that, also comprise as each described control device in the claim 20 to 38, wherein, described control device obtains ad content from described ad content data storehouse, obtain user element from described user element database.

40. according to the described system of claim 39, it is characterized in that, the ad content that comprises user element that has generated recorded in the described ad content data storehouse.

41., it is characterized in that according to the described system of claim 40, set up first corresponding relation, wherein, described first corresponding relation be used to indicate user element and the ad content that comprises user element that generated between corresponding relation.

42. according to the described system of claim 41, it is characterized in that, transfer ad content according to described first corresponding relation.