CN104036404A - Interactive advertising method and equipment - Google Patents
Interactive advertising method and equipment Download PDFInfo
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- CN104036404A CN104036404A CN201310071453.9A CN201310071453A CN104036404A CN 104036404 A CN104036404 A CN 104036404A CN 201310071453 A CN201310071453 A CN 201310071453A CN 104036404 A CN104036404 A CN 104036404A
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Abstract
Provided is an interactive advertising method which comprises the following steps: a server acquires information related to a user from terminal equipment; the server sends a corresponding advertisement to the terminal equipment according to the information related to the user; and when the user views the advertisement through the terminal equipment, the terminal equipment interacts with the user and sends interaction information to the server. The embodiment of the invention further provides an interactive advertising server. According to the technical scheme of the invention, the server is enabled to provide an advertisement in which a terminal user is interested for the terminal user by acquiring information related to the terminal user, and can interact with the terminal user. The hit rate of advertisements to terminal users is improved, and the initiative of terminal users in advertisement viewing is enhanced.
Description
Technical field
The present invention relates to Technology of Mobile Multimedia field, particularly, the present invention relates to the method and apparatus of interactive advertisement putting.
Background technology
In recent years, along with the develop rapidly of electronic industry and the communication technology, obtain swift and violent development taking data, speech, video as basic new business.The fast development of microelectric technique, computer hardware technique, becomes stronger day by day the function of terminal.Meanwhile, along with the prosperity and development of advertising market, the channel of advertiser's releasing advertisements is more and more broader, also more and more payes attention to exploitation terminal user's advertising market.
Advertisement delivery effect is the common important information of paying close attention to of advertisement putting owner and advertisement operators, as there being which target group watching advertisement actually, is generally easier to concerned etc. at what period advertisement ratio.The existing technology of obtaining advertisement delivery effect information is mainly divided into two classes: a class is the technology that relies on commercial audience manual feedback, for example phone or other media survey, audient's handheld electronic information feedback device, as Chinese patent application 200910052920.7 etc.; Another kind of is that analysis user is selected the technology of play content, for example, user's switching channels information recording software is installed in top box of digital machine, as Chinese patent application 200910080586.6 etc.
The Technology Restriction that relies on commercial audience manual feedback in audient coordinate the wish of feedback and human factor more, be difficult for obtaining the real sample information of sufficient amount; In the case of the relevant information of not understanding user, existing advertising platform is difficult to push its interested advertisement to user, causes advertisement not high to user's hit rate; And prior art does not have advertisement launching platform and terminal user's interactive function, cause terminal user to browse shortage initiative to advertisement.
Summary of the invention
Object of the present invention is intended at least solve one of above-mentioned technological deficiency, especially, obtain terminal user's relevant information by server, push corresponding advertisement to it, and carry out alternately, can effectively solving the problem that advertisement is lower to terminal user's hit rate, the initiative of terminal user's browse advertisements is not high with terminal user.
In order to achieve the above object, embodiments of the invention have proposed the method for the advertisement putting of an interaction on the one hand, comprise the following steps:
Server obtains and user-dependent information from terminal device;
Described server, according to described user-dependent information, sends to described terminal device by corresponding advertisement;
In the time that user watches advertisement by described terminal device, described terminal device and described user interactions, and send described interactive information to described server.
Embodiments of the invention also propose a kind of server of advertisement putting of interaction on the other hand, it is characterized in that, comprise receiver module, message processing module and sending module,
Described receiver module, for obtaining from terminal device and user-dependent information;
Described message processing module, for according to described user-dependent information, for described user selects corresponding advertisement;
Described sending module, for sending to described terminal device by corresponding advertisement; And,
In the time that user watches advertisement by described terminal device, described terminal device and described user interactions, the described interactive information that described receiver module sends for receiving described terminal device.
The such scheme that the present invention proposes, can make server by obtaining terminal user's relevant information, for terminal user provides its interested advertisement, and there is the function mutual with terminal user, improve the hit rate of advertisement to terminal user, strengthened the initiative of terminal user's browse advertisements.
The aspect that the present invention is additional and advantage in the following description part provide, and these will become obviously from the following description, or recognize by practice of the present invention.
Brief description of the drawings
The present invention above-mentioned and/or additional aspect and advantage will become from the following description of the accompanying drawings of embodiments obviously and easily and understand, wherein:
Fig. 1 is the method flow diagram of the advertisement putting of embodiment of the present invention interaction;
Fig. 2 is that server sends corresponding information process flow diagram to terminal;
Fig. 3 is the process flow diagram of user while taking two dimension;
Fig. 4 for terminal device for user provides lottery drawing machine can process flow diagram;
Fig. 5 enters lot cast interface process flow diagram after terminal judges answer correctness;
Fig. 6 is for passing through streaming media playing advertising flow figure;
Fig. 7 is for obtaining lottery drawing machine meeting process flow diagram by good friend's interaction;
Fig. 8 is the structural representation of embodiment of the present invention server.
Embodiment
Describe embodiments of the invention below in detail, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar element or has the element of identical or similar functions from start to finish.Be exemplary below by the embodiment being described with reference to the drawings, only for explaining the present invention, and can not be interpreted as limitation of the present invention.
Unless those skilled in the art of the present technique are appreciated that specially statement, singulative used herein " ", " one ", " described " and " being somebody's turn to do " also can comprise plural form.Should be further understood that, the wording using in instructions of the present invention " comprises " and refers to and have described feature, integer, step, operation, element and/or assembly, exists or adds one or more other features, integer, step, operation, element, assembly and/or their group but do not get rid of.Should be appreciated that, when we claim element to be " connected " or " coupling " when another element, it can be directly connected or coupled to other elements, or also can have intermediary element.In addition, " connection " used herein or " coupling " can comprise wireless connections or couple.Wording "and/or" used herein comprises arbitrary unit of listing item and all combinations that one or more is associated.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (comprising technical term and scientific terminology) have with the present invention under the identical meaning of the general understanding of those of ordinary skill in field.Should also be understood that such as those terms that define in general dictionary and should be understood to have the meaning consistent with meaning in the context of prior art, unless and definition as here, can not explain by idealized or too formal implication.
Those skilled in the art of the present technique are appreciated that, here " terminal ", " terminal device " that used had both comprised the equipment only possessing without the wireless signal receiver of emissive ability, comprised again having on bidirectional communication link, carrying out the reception of two-way communication and the equipment of transmitting hardware.This equipment can comprise: tool is with or without honeycomb or other communication facilitiess of multi-line display; Can combine voice and the PCS Personal Communications System (PCS) of data processing, fax and/or its communication ability; Can comprise the PDA(Personal Digital Assistant) of radio frequency receiver and pager, the Internet/intranet access, web browser, notepad, calendar and/or GPS (GPS) receiver; And/or the routine that comprises radio frequency receiver is on knee and/or palmtop computer or other equipment.Here " terminal ", " terminal device " that used can be portable, can transport, be arranged in the vehicles (aviation, sea-freight and/or land), or be suitable for and/or be configured to local runtime and/or with distribution form in the operation of any other position in the earth and/or space.Here " terminal ", " terminal device " that used can also be communication terminal, access terminals, music/video playback terminal, can be for example PDA, MID and/or the mobile phone with music/video playing function, can be the equipment such as intelligent television, Set Top Box." server ", " server apparatus " are the network equipment corresponding to " terminal ", " terminal device ".
In order to realize the present invention's object, as shown in Figure 1, be the process flow diagram of the method for the advertisement putting of embodiment of the present invention interaction, comprise that step S110 is to step S130:
Step S110: server obtains and user-dependent information from terminal device;
Step S120: server, according to user-dependent information, sends to terminal device by corresponding advertisement;
Step S130: in the time that user watches advertisement by terminal device, terminal device and user interactions, and send interactive information to server.
Be described in detail for the specific implementation details of each step in above-mentioned flow process below.
S110: server obtains and user-dependent information from terminal device.
Wherein, user's relevant information comprises following one or more information:
User's personal information, user's telephone number, user's positional information, the EIC equipment identification code of terminal device, and user's the communication information.
Particularly, user's personal information, for example: user's age, user's sex, user's hobby, user's occupation, user's income etc.
Particularly, the EIC equipment identification code of terminal device, for example: the model of dispatch from the factory coding, the terminal device of terminal device etc.
Particularly, user's the communication information, for example: user's message registration, user's short breath record, the record of terminal operating program etc.
Step S120: server, according to user-dependent information, sends to terminal device by corresponding advertisement.
Particularly, send to described terminal device to comprise corresponding advertisement:
Server is selected corresponding advertisement according to user-dependent information for user, and sends to terminal device;
In the time that user accesses corresponding advertisement, server sends corresponding advertisement to terminal device; Or,
In the time that user takes Quick Response Code by terminal device, server sends advertisement corresponding to Quick Response Code to terminal device.
Particularly, server is selected corresponding advertisement according to described user-dependent information for user.For example, terminal user's hobby is motion, and the advertisement of the motion Related products such as server preferred movement footwear, sportswear, drinks sends to terminal device; Again for example, terminal user's occupation is scientific research personnel, and the advertisement of the preferred books class of server or high-tech product sends to terminal device; Again for example, terminal user's monthly income is more than 50,000 yuan, and the product of the preferred High Tier Brand of server sends to terminal device; Again for example, the brand of terminal is Samsung, and the product of the preferred Samsung brand of server sends to terminal device; Again for example, the application programs such as terminal operating Taobao, Jingdone district are comparatively frequent, and server preferably sends the product of the brand that cost performance is high to terminal device; Again for example, obtaining user location by the GPS of terminal is Beijing, and the advertisement of the preferred Beijing of server trade company sends to terminal device.
In addition, server can get up to analyze by the multinomial information association in user related information, for user selects respective advertisement.For example, the advertisement that terminal user's age is between 18 to 30 years old, property is man, like ardently electronic product, 20,000 yuan of monthly incomes, terminal device model are apple, server preferably apple company new product sends to terminal device; Again for example, terminal user's age is that 25 years old, sex female, hobby cuisines, position are orientated Beijing San Litun as, and server preferably three li of villages advertisements in dining room around sends to terminal device.
Particularly, the acquisition of user related information is not limited to the manually mode of input of user, also comprises and utilizes the equipment such as camera, microphone, GPS of terminal to obtain.For example, the image information of utilizing the camera of terminal to obtain user judges the range of age of user etc.
In addition,, in the time that server detects that by terminal user is connected to internet, server can send corresponding information, such as advertising message, prize-winning information etc., the information that advertiser is default etc. from trend terminal.Particularly, as shown in Figure 2, when end application is opened, connect to server request, when server detects the normal also successful connection of terminal network, terminal is sent to instruction, terminal can be carried out the response of specifying after receiving instruction, such as, server sends the various message such as message, the message that user gets the winning number in a bond of message, the customization of new notice information, the advertisement of uploading, propelling movement to terminal, terminal can be pointed out user after receiving instruction, and the operation behavior of recording user, as the data statistic analysis in later stage.
In addition, the advertisement distributing system of server, can arrange two kinds of users of system manager and agent administration person.System manager can pass through this system releasing advertisements, comprises display advertising, video ads, and text advertisements etc.After ad distribution, send new advertising message to terminal, this message transmitting time has washability simultaneously, can be set to send immediately, can be also to send the fixed time, and this message content can be set arbitrarily by system manager or agent administration person.
Particularly, in the time that user takes Quick Response Code by terminal device, server sends advertisement corresponding to Quick Response Code to terminal device, as shown in Figure 3, server generates corresponding Quick Response Code according to advertising message, terminal is taken Quick Response Code by camera function, then two-dimension code image is resolved, data after resolving and current terminal user's information are sent to server, server is to the data analysis after resolving, find the advertising message of coupling, advertisement pushing is arrived to terminal, terminal loads advertisement.In addition, terminal can respond different interactive modes according to the type of advertisement.Automatic wheel advertisement picture or picture group for example, are loaded after picture category advertisement; Again for example, load after video type advertisement, automatically started to play, and there is the advertisement of control and start, the function such as stopped.Correspondingly, finish after advertisement, carry out the links such as lot cast, enquirement.
Step S130: in the time that user watches advertisement by terminal device, terminal device and user interactions, and send interactive information to server.
Particularly, terminal device and user interactions comprise following any one mode:
Terminal device is putd question to user, and the feedback information of recording user;
Terminal device monitor user ' is watched the state of advertisement, and points out corresponding information to user; Or,
After user watches advertisement, terminal device provides further information for user.
Particularly, terminal device is putd question to user, and the feedback information of recording user, and for example: server is putd question to problem by terminal device to user, the answer that under terminal device records, user inputs is also issued server.
Particularly, terminal device monitor user ' is watched the state of advertisement, and points out corresponding information, and for example, when user browses in the process of one section of advertisement, server sends the corresponding problem of this advertisement to terminal; Again for example: when user browses one section of advertisement when complete, the evaluation of query field of terminal user to this advertisement.
Particularly, after user watches advertisement, terminal device, for user provides further information, comprising: after user watches advertisement, terminal device provides once the chance of prize drawing for user; After user watches advertisement, terminal device is putd question to user.For example, after user watches advertisement, terminal device provides once the chance of prize drawing for user, as shown in Figure 4, after display advertising wheel finishes, terminal shows the problem of obtaining lottery drawing machine meeting, the answer of this problem can be found in display advertising, after question answering is correct, the chance of once being drawn a lottery, now can be by manually selecting number, or automatically select number by clicking, or by the gravity sensing function of terminal, swaying device is selected number automatically, determine that submitting to server after selected number preserves, wait can be passed through selected number and user's valid certificates cashing prize after announcing the winners in a lottery.Correspondingly, video ads provides the flow process of lottery drawing machine meeting identical with display advertising, does not repeat them here.
Particularly, whether terminal judges answer is correct, correctly enters lot cast interface, and as shown in Figure 5, after user finishes watching advertisement and answers a question, being judged whether by server can lot cast; User can double swerve mobile phone, produces a note lot cast number; User is dissatisfied also can be continued to rock mobile phone and regenerate a note lot cast number, or manual modification lot cast number; User determines selected lot cast number; Terminal is submitted lot cast number information to, and server is preserved lot cast information
Particularly, broadcast advertisement can also be realized by the mode of Streaming Media, and as shown in Figure 6, server is by the advertisement of the video ads changing into stream medium form of extended formatting issue.After issuing successfully, terminal loads files in stream media and plays simultaneously in checking advertisement, and can play by terminal control stream media video-frequency advertisement, suspend, and F.F., rewind down, stops waiting operation.
In addition, lottery drawing machine can also obtain by the mode of good friend's interaction.As shown in Figure 7, user terminal, in the time of service routine, can obtain more lottery drawing machine meeting by sharing application information or advertising message.Terminal sends note to another terminal by mobile operator, the flag information that short message content comprises terminal, after sending successfully, after another terminal installation procedure, while opening for the first time, or while checking advertising message, the flag information of previous terminal is sent to server, server is analyzed after data, increases certain lottery drawing machine meeting to terminal corresponding to flag information.In like manner, application information or advertising message are shared the social media such as microblogging by terminal, the flag information that sharing contents comprises terminal, other terminal is downloaded and is opened application or checks advertising message during by sharing information, the flag information of previous terminal is sent to server, and server increases certain lottery drawing machine meeting to terminal corresponding to flag information after analyzing data.
The method of the advertisement putting of embodiment of the present invention interaction, also comprises: server is analyzed according to interactive information, and adds up the input effect of corresponding advertisement;
Server, according to throwing in effect and user-dependent information, sends to terminal device by corresponding advertisement.
Particularly, server comprises according to interactive information analysis: the evaluation of user to respective advertisement, reply and the user suggestion to described respective advertisement etc. of user to respective advertisement problem.
Particularly, server, according to throwing in effect and user-dependent information, sends to terminal device by corresponding advertisement.For example, server continues to throw in user interested advertisement to terminal device, stop throwing in advertisement that user do not finish watching or with the similar advertisement of this series advertisements.
By above-mentioned disclosed method, by obtaining terminal user's relevant information, for terminal user provides its interested advertisement, and there is the function mutual with terminal user, improve the hit rate of advertisement to terminal user, strengthened the initiative of terminal user's browse advertisements; In addition, throw in the report of effect by generating advertisement, can make advertiser understand the effect of advertisement putting, in conjunction with user's relevant information, have more respective advertisement targetedly for terminal user pushes.
Corresponding to said method, as shown in Figure 8, the embodiment of the present invention has also proposed a kind of server 100 on the other hand, comprises receiver module 110, message processing module 120 and sending module 130,
Described receiver module 110, for obtaining from terminal device and user-dependent information;
Message processing module 120, for according to user-dependent information, for user selects corresponding advertisement;
Sending module 130, for sending to terminal device by corresponding advertisement; And,
In the time that user watches advertisement by described terminal device, terminal device and user interactions, 110 interactive information that send in receiving terminal apparatus for receiver module.
Particularly, receiver module 110 comprises following one or more information for the user-dependent information receiving:
User's personal information, user's telephone number, user's positional information, the EIC equipment identification code of terminal device, and user's the communication information.
Particularly, in the time that user accesses corresponding advertisement, sending module 130 is further used for, and selects corresponding advertisement by message processing module 120, sends corresponding advertisement to terminal device; Or,
In the time that user takes Quick Response Code by terminal device, sending module 130 is further used for, and selects corresponding advertisement by message processing module 120, sends advertisement corresponding to Quick Response Code to terminal device.
Particularly, terminal device and described user interactions comprise following any one mode:
Sending module 130 is for sending enquirement to user, and receiver module 110 is for receiving user's feedback information;
Receiver module 110 is watched the state of advertisement for monitor user ', sending module 130 is for sending corresponding information; Or,
After user watches advertisement, sending module 130 is further used for sending further information for user.
In addition, 120 of information processing moulds are also for analyzing according to interactive information, and the input effect of adding up corresponding advertisement;
Information processing 120 modules are further used for according to throwing in effect and user-dependent information, for user selects corresponding advertisement.
Particularly, 120 of information processing moulds are also for analyzing according to interactive information, and wherein interactive information comprises:
The evaluation of user to respective advertisement, reply and the user suggestion to respective advertisement of user to respective advertisement problem.
The typical scenario of the method for just having set forth for example the present invention's disclosure of above-mentioned server 100, obviously, to the additive method of above-mentioned disclosure, is in like manner applicable to realize by server 100, and corresponding contents does not repeat them here.
By above-mentioned disclosed server, by obtaining terminal user's relevant information, for terminal user provides its interested advertisement, and there is the function mutual with terminal user, improve the hit rate of advertisement to terminal user, strengthened the initiative of terminal user's browse advertisements; In addition, throw in the report of effect by generating advertisement, can make advertiser understand the effect of advertisement putting, in conjunction with user's relevant information, have more respective advertisement targetedly for terminal user pushes.
Those skilled in the art of the present technique are appreciated that the present invention can relate to the equipment for carrying out the one or more operation of operation described in the application.Described equipment can be required object specialized designs and manufacture, or also can comprise that the known device in multi-purpose computer, described multi-purpose computer have storage procedure Selection therein and activate or reconstruct.Such computer program (for example can be stored in equipment, computing machine) in computer-readable recording medium or be stored in and be suitable for store electrons instruction and be coupled to respectively in the medium of any type of bus, described computer-readable medium includes but not limited to the dish (comprising floppy disk, hard disk, CD, CD-ROM and magneto-optic disk) of any type, storer (RAM), ROM (read-only memory) (ROM), electrically programmable ROM, electric erasable ROM(EPROM immediately), electrically erasable ROM(EEPROM), flash memory, magnetic card or light card.Computer-readable recording medium comprises for for example, by the readable form storage of equipment (, computing machine) or any mechanism of transmission information.For example, computer-readable recording medium comprises storer (RAM) immediately, ROM (read-only memory) (ROM), magnetic disk storage medium, optical storage medium, flash memory device, the signal (such as carrier wave, infrared signal, digital signal) propagated with electricity, light, sound or other form etc.
Those skilled in the art of the present technique are appreciated that the combination that can realize with computer program instructions the frame in each frame and these structural drawing and/or block diagram and/or the flow graph in these structural drawing and/or block diagram and/or flow graph.The processor that these computer program instructions can be offered to multi-purpose computer, special purpose computer or other programmable data disposal routes generates machine, thereby the instruction of carrying out by the processor of computing machine or other programmable data disposal routes has created the method for specifying for frame or multiple frame of implementation structure figure and/or block diagram and/or flow graph.
Those skilled in the art of the present technique be appreciated that step in the various operations discussed in the present invention, method, flow process, measure, scheme can by alternately, change, combination or delete.Further, have other steps in the various operations discussed in the present invention, method, flow process, measure, scheme also can by alternately, change, reset, decompose, combination or delete.Further, of the prior art have with the present invention in step in disclosed various operations, method, flow process, measure, scheme also can by alternately, change, reset, decompose, combination or delete.
The above is only part embodiment of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (12)
1. a method for interactive advertisement putting, is characterized in that, comprises the following steps:
Server obtains and user-dependent information from terminal device;
Described server, according to described user-dependent information, sends to described terminal device by corresponding advertisement;
In the time that user watches advertisement by described terminal device, described terminal device and described user interactions, and send described interactive information to described server.
2. the method for the advertisement putting of interaction as claimed in claim 1, is characterized in that, described user-dependent information comprises following one or more information:
Described user's personal information, described user's telephone number, described user's positional information, the EIC equipment identification code of described terminal device, and described user's the communication information.
3. the method for the advertisement putting of interaction as claimed in claim 2, is characterized in that, sends to described terminal device to comprise corresponding advertisement:
Described server is that described user selects corresponding advertisement according to described user-dependent information, and sends to described terminal device;
In the time that described user accesses corresponding advertisement, described server sends corresponding advertisement to described terminal device; Or,
In the time that described user takes Quick Response Code by described terminal device, described server sends to described terminal device the advertisement that described Quick Response Code is corresponding.
4. the method for the advertisement putting of interaction as claimed in claim 2, is characterized in that, described terminal device and described user interactions comprise following any one mode:
Described terminal device is putd question to described user, and records described user's feedback information;
Described terminal device is monitored described user and is watched the state of advertisement, and points out corresponding information to described user; Or,
After described user watches advertisement, described terminal device provides further information for described user.
5. the method for the advertisement putting of interaction as claimed in claim 1, is characterized in that, also comprises:
Described server is analyzed according to described interactive information, and adds up the input effect of corresponding advertisement;
Described server, according to described input effect and described user-dependent information, sends to described terminal device by corresponding advertisement.
6. the method for the advertisement putting of interaction as claimed in claim 5, is characterized in that, described server comprises according to described interactive information analysis:
The evaluation of described user to described respective advertisement, reply and the described user suggestion to described respective advertisement of described user to described respective advertisement problem.
7. a server for interactive advertisement putting, is characterized in that, comprises receiver module, message processing module and sending module,
Described receiver module, for obtaining from terminal device and user-dependent information;
Described message processing module, for according to described user-dependent information, for described user selects corresponding advertisement;
Described sending module, for sending to described terminal device by corresponding advertisement; And,
In the time that user watches advertisement by described terminal device, described terminal device and described user interactions, the described interactive information that described receiver module also sends for receiving described terminal device.
8. the server of the advertisement putting of interaction as claimed in claim 7, is characterized in that, described receiver module comprises following one or more information for the described user-dependent information receiving:
Described user's personal information, described user's telephone number, described user's positional information, the EIC equipment identification code of described terminal device, and described user's the communication information.
9. the server of the advertisement putting of interaction as claimed in claim 8, is characterized in that,
In the time that described user accesses corresponding advertisement, described message processing module is selected corresponding advertisement, and described sending module is further used for sending corresponding advertisement to described terminal device; Or,
In the time that described user takes Quick Response Code by described terminal device, described message processing module is selected corresponding advertisement, and described sending module is further used for sending to described terminal device the advertisement that described Quick Response Code is corresponding.
10. the server of the advertisement putting of interaction as claimed in claim 8, is characterized in that, described terminal device and described user interactions comprise following any one mode:
Described sending module is for sending enquirement to described user, and described receiver module is for receiving described user's feedback information;
Described receiver module is watched the state of advertisement for monitoring described user, described sending module is for pointing out corresponding information to described user; Or,
After described user watches advertisement, described sending module is further used for providing further information for described user.
The server of the advertisement putting of 11. interactions as claimed in claim 7, is characterized in that,
Described message processing module is also for analyzing according to described interactive information, and the input effect of adding up corresponding advertisement;
Described message processing module is further used for according to described input effect and described user-dependent information, for described user selects corresponding advertisement.
The server of the advertisement putting of 12. interactions as claimed in claim 11, is characterized in that, described message processing module is also for analyzing according to described interactive information, and wherein said interactive information comprises:
The evaluation of described user to described respective advertisement, reply and the described user suggestion to described respective advertisement of described user to described respective advertisement problem.
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