CN108074135B - Advertisement pushing method, device, server and storage medium - Google Patents
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Abstract
The embodiment of the application discloses an advertisement pushing method, an advertisement pushing device, a server and a storage medium, wherein the method comprises the following steps: acquiring an updated head portrait of head portrait update of instant messaging software in the mobile terminal; determining an advertisement type corresponding to the updated avatar as a target advertisement type from a plurality of preset advertisement types, wherein the plurality of preset advertisement types respectively correspond to one or more advertisements; and selecting advertisements from one or more advertisements corresponding to the target advertisement type, and sending the advertisements to the mobile terminal, so that the advertisements which are more in line with the actual interest of the user can be pushed to the mobile terminal, and the pushing result is more accurate.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to an advertisement push method, an advertisement push device, a server, and a storage medium.
Background
With the development of the internet, it is becoming more and more common to push advertisements to users. The existing advertisement push is usually not consistent with the actual requirements of users, and the push is not accurate enough. For example, in a browser, advertisements are randomly pushed to a user, or pushed according to a search word of the user, and the like. However, the advertisement pushed by this kind of pushing method is not necessarily the advertisement corresponding to the actual demand of the user.
Disclosure of Invention
In view of the above problems, the present application provides an advertisement push method, an advertisement push device, a server, and a storage medium, where an advertisement is pushed according to an updated avatar of an instant messaging software, and the pushed advertisement better meets a user's requirement, and a push result is more accurate.
In a first aspect, an embodiment of the present application provides an advertisement pushing method, where the method includes: acquiring an updated head portrait of head portrait update of instant messaging software in the mobile terminal; determining an advertisement type corresponding to the updated avatar as a target advertisement type from a plurality of preset advertisement types, wherein the plurality of preset advertisement types respectively correspond to one or more advertisements; and selecting an advertisement from one or more advertisements corresponding to the target advertisement type, and sending the advertisement to the mobile terminal.
In a second aspect, an embodiment of the present application provides an advertisement push device, where the device includes: the updating acquisition module is used for acquiring an updated head portrait of the head portrait updating of the instant messaging software in the mobile terminal; the target advertisement type determining module is used for determining an advertisement type corresponding to the updated head portrait as a target advertisement type from a plurality of preset advertisement types, wherein the plurality of preset advertisement types respectively correspond to one or more advertisements; and the advertisement pushing module is used for selecting an advertisement from one or more advertisements corresponding to the target advertisement type and sending the advertisement to the mobile terminal.
In a third aspect, embodiments of the present application provide a server, including a memory and a processor, the memory being coupled to the processor, the memory storing instructions, and the processor performing the above-mentioned method when the instructions are executed by the processor.
In a fourth aspect, the present application provides a computer-readable storage medium having program code executable by a processor, the program code causing the processor to perform the above-mentioned method.
According to the advertisement pushing method, the device, the server and the storage medium, after the update head portrait of the instant messaging software in the mobile terminal is obtained, the advertisement type corresponding to the update head portrait is determined from a plurality of preset advertisement types to be used as the target advertisement type, then the advertisement is selected from the advertisement types corresponding to the target advertisement type and sent to the mobile terminal, the advertisement which is more in line with the interest of the user is pushed to the mobile terminal, and the pushing result is more accurate.
These and other aspects of the present application will be more readily apparent from the following description of the embodiments.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 shows a schematic interaction diagram between a mobile terminal and a server in an embodiment of the present application;
fig. 2 shows a flowchart of an advertisement push method proposed in the first embodiment of the present application;
FIG. 3 is a flow chart of a method for pushing an advertisement according to a second embodiment of the present application;
fig. 4 is a schematic diagram illustrating a preset association list in an advertisement push method according to an embodiment of the present application;
fig. 5 is a schematic diagram illustrating another preset association list in an advertisement push method proposed in an embodiment of the present application;
FIG. 6 is another flow chart illustrating an advertisement push method according to a second embodiment of the present application;
fig. 7 is a schematic diagram illustrating another preset association list in an advertisement push method proposed in an embodiment of the present application;
FIG. 8 is a flow chart illustrating a method for pushing an advertisement according to a second embodiment of the present application;
fig. 9 is a schematic diagram illustrating that an association list of advertisement types is obtained in an advertisement push method proposed in an embodiment of the present application;
fig. 10 is a functional block diagram showing an advertisement push apparatus according to a fourth embodiment of the present application;
fig. 11 shows a block diagram of a server according to an embodiment of the present application for executing an advertisement push method according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
During network activity of the mobile terminal, advertisements are typically pushed to the user. If the advertisement is randomly pushed to the user or the advertisement is pushed to the user through the search word of the content searched by the user, the pushed advertisement is not necessarily fit with the interest point of the user because the pushing mode is not carried out according to the actual living state and the psychological state of the user.
The inventor finds that more and more users live and work without Instant Messaging (IM) software, such as WeChat, QQ, facebook, microblog and the like. The user account of the instant messaging software generally corresponds to a user head portrait, such as a micro message head portrait, a QQ head portrait, a micro blog head portrait, and the like. The user avatar usually represents the personal image, personal preference, real life status, psychological status, etc. of the user, and is usually the content that is most concerned and most interested currently by the user, so the advertisement related to the user avatar of the instant messaging software usually fits the interest point of the user. Therefore, the application provides an advertisement pushing method, an advertisement pushing device, a server and a storage medium, wherein the advertisement is pushed to the user according to the head portrait update of the instant messaging software, the pushed advertisement is more consistent with the interest of the user, and the advertisement is pushed more accurately.
The advertisement pushing method and the device can be achieved through interaction between the server and the mobile terminal, and the server sends the advertisement to be pushed to the mobile terminal after obtaining the advertisement to be pushed according to the updated head portrait of the instant messaging software in the mobile terminal. Fig. 1 shows a schematic diagram of an interaction between a server 1 and a mobile terminal 2 in an embodiment of the present application. As shown in fig. 1, the mobile terminal 2 and the server 1 are located in a network 3, and the network 3 may be a wireless network or a wired network. Through the wireless network or the wired network, the mobile terminal 2 and the server 1 perform data interaction. In the present application, the mobile terminal 2 may be a mobile phone, a tablet computer, a computer, or other intelligent devices.
A client may be operated in the mobile terminal 2 and a server 1 may be operated as a server. For example, in the present application, a client corresponding to the instant messaging software runs in the mobile terminal 2, and a server corresponding to the client runs in the server 1, and based on the network environment, the client can perform data interaction with the server 1 through the network, thereby implementing data interaction with the server running on the server 1. The following describes an advertisement push method and an advertisement push device provided by the embodiments of the present application mainly from a server side with reference to the accompanying drawings.
First embodiment
Referring to fig. 2, a first embodiment of the present application provides an advertisement delivery method. In the advertisement pushing method, the server sends the advertisement to the mobile terminal after obtaining the advertisement pushed to the server according to the updated head portrait of the instant messaging software in the mobile terminal. In a specific embodiment, the advertisement push method is applied to the advertisement push device 300 shown in fig. 10 and the server 100 (fig. 11) corresponding to the advertisement push device 300. The advertisement push method may specifically include the following steps:
step S110: and acquiring an updated head portrait of the head portrait update of the instant messaging software in the mobile terminal.
The user can update the head portrait in the instant messaging software, such as updating a micro message head portrait, a QQ head portrait and the like. When the user updates the head portrait in the instant messaging software, the instant messaging software sends the new head portrait selected by the user to a server corresponding to the instant messaging software.
The server corresponding to the instant messaging software can be a system server for processing the information of the instant messaging software. And when the updated head portrait of the instant messaging software is obtained, obtaining the updated head portrait from the system server. And, after receiving the notification message of the system server according to the updated avatar, acquiring the updated avatar of the instant messaging software.
In addition, the server corresponding to the instant messaging software may also be the server for acquiring the updated avatar, that is, the instant messaging software in the mobile terminal may send the updated avatar to the server, so as to achieve the acquisition of the updated avatar in the embodiment of the present application.
Or, the advertisement processing module installed in the mobile terminal and used in the embodiment of the application collects the update of the avatar of the instant messaging software in the mobile terminal, when the update of the avatar of the instant messaging software is detected, the updated avatar is sent to the server, and correspondingly, the server obtains the update avatar of the instant messaging software in the mobile terminal.
Step S120: and determining an advertisement type corresponding to the updated avatar as a target advertisement type from a plurality of preset advertisement types, wherein the plurality of preset advertisement types respectively correspond to one or more advertisements.
A plurality of advertisement types are preset, each advertisement type corresponds to one or more advertisements, generally, the advertisement corresponding to the advertisement type belongs to the category corresponding to the advertisement type, for example, the advertisement corresponding to the advertisement type 'children clothes' can be children clothes advertisements of various brands.
And determining an advertisement type corresponding to the updated avatar from a plurality of preset advertisement types, wherein the advertisement type is used as a target advertisement type and represents the advertisement type corresponding to the advertisement pushed to the user terminal.
The updating head portrait may be updated according to the advertisement type corresponding to the updating head portrait, and the updating head portrait may be updated according to the advertisement type corresponding to the updating head portrait. For example, the advertisement type corresponding to the preset content satisfying the preset condition between the updated avatars is taken as the target advertisement type, and the preset condition is not limited in the embodiment of the present application. If the preset content is a preset image, the advertisement type corresponding to the preset head portrait with the similarity larger than the similarity threshold value between the updated head portrait is used as a target advertisement type and the like; or if the preset content is the preset character content, performing image analysis on the updated head portrait to obtain the character content corresponding to the updated image, the preset character content with the similarity larger than the similarity threshold value with the character content of the updated head portrait, and taking the corresponding advertisement type as the target advertisement type.
In the embodiment of the present application, the number of the determined target advertisement types is not limited, and may be based on the actually determined number, or may have a number limit.
Step S130: and selecting an advertisement from one or more advertisements corresponding to the target advertisement type, and sending the advertisement to the mobile terminal.
And selecting advertisements from the advertisements corresponding to the target advertisement types and sending the selected advertisements to the mobile terminal to realize the advertisement push to the mobile terminal. For example, the target advertisement type is a "children's clothes" type, and an advertisement selected from the advertisements of the type is sent to the mobile terminal, for example, an advertisement selected for a certain type of children's clothes of brand a is sent to the mobile terminal.
If the determined target advertisement types are multiple, the advertisement sent to the mobile terminal can be selected from one or more advertisements corresponding to each target advertisement type. The number of advertisements selected from each targeted advertisement type may be one, or of course, may be multiple.
Optionally, when an advertisement is selected from advertisements corresponding to different target advertisement types, and multiple different types of advertisements are obtained, the multiple advertisements may be sent to the mobile terminal at different time periods. For example, the determined target advertisement type is 3 types, one advertisement is selected from each type, 3 advertisements are obtained, and the 3 advertisements are pushed in 3 time periods of 9 am, 2 pm and 7 pm respectively.
In addition, optionally, user experience is considered, the number of advertisement push can be controlled, and the number of advertisement push does not exceed the preset number in the same day. If the number of the target advertisement types exceeds the preset number, and the total number of the advertisements selected from the target advertisement types and used for pushing is larger than the preset number, randomly reading the preset number strips from the selected advertisements to serve as the advertisements pushed to the mobile terminal.
Second embodiment
The present embodiment provides an advertisement push method, and compared with the first embodiment, the method includes determining a target advertisement type corresponding to an updated avatar by updating an avatar type, specifically, referring to fig. 3, in the present embodiment, the method includes:
step S210: and acquiring an updated head portrait of the head portrait update of the instant messaging software in the mobile terminal.
Step S220: and acquiring the head portrait type corresponding to the updated head portrait.
Step S230: and acquiring an advertisement type corresponding to the avatar type as a target advertisement type from a plurality of preset advertisement types in a preset association list.
In the embodiment of the present application, a preset association list may be preset and stored, where the preset association list includes a correspondence between a plurality of preset avatar types and a plurality of preset advertisement types. The head portrait type represents the category to which the updated head portrait belongs, and if an automobile exists in the updated head portrait, the head portrait type corresponding to the updated head portrait may be "automobile", and if a child corresponds to the updated head portrait, the head portrait type corresponding to the updated head portrait may be "child". The specific correspondence between the avatar type and the advertisement type in the preset association list may be as shown in fig. 4, and of course, the preset association list in fig. 4 is only an illustration and is not taken as a limitation in the embodiment of the present application.
Therefore, in the embodiment of the present application, the avatar type corresponding to the updated avatar may be obtained, and the advertisement type corresponding to the avatar type corresponding to the updated avatar is obtained according to the corresponding relationship between the avatar type preset in the preset association list and the plurality of preset advertisement types, and is used as the target advertisement type corresponding to the updated avatar. Specifically, the manner of obtaining the advertisement type according to the avatar type is not limited in the embodiment of the present application, if the avatar type corresponding to the updated avatar is taken as the target avatar type, the target avatar type is compared with the preset avatar types in the preset association list one by one, and if the similarity between a certain target avatar type and a certain preset avatar type in the preset association list is greater than a preset similarity threshold, the advertisement type corresponding to the preset avatar type in the preset association list is taken as the advertisement type corresponding to the target avatar type, that is, the advertisement type corresponding to the preset avatar type is taken as the target advertisement type corresponding to the updated avatar corresponding to the target avatar type. If the updated avatar corresponds to multiple avatar types, multiple target advertisement types may be obtained corresponding to the updated avatar.
For example, if the avatar type corresponding to the updated avatar is "car", and the "car" is compared with a plurality of avatar types such as "child", "car", "pet" and the like preset in the preset association list one by one according to the preset association list shown in fig. 4, the similarity between the avatar type "car" of the updated avatar and the avatar type "car" in the preset association list is obtained to meet a preset similarity threshold, and then the advertisement types "new car introduction", "car supplies" and "car exhibition" corresponding to the avatar type "car" in the preset association list are taken as the target advertisement types.
The manner of obtaining the avatar type corresponding to the updated avatar is not limited in the embodiment of the present application. In a specific embodiment, the preset association list may further include a correspondence between preset content fields and preset avatar types, where one avatar type may correspond to one or more content fields, as shown in fig. 5. The preset association lists shown in fig. 5 and 4 may also be combined into one association list. In this embodiment, as shown in fig. 6, acquiring the avatar type corresponding to the updated avatar may include:
step S221A: and carrying out image analysis on the updated head portrait to obtain a content field corresponding to the updated head portrait.
And analyzing the updated head portrait information through a picture analysis algorithm, so as to obtain a content field corresponding to the updated head portrait. If the updated avatar includes a cat, the content field "cat" may be parsed.
Step S222A: and determining the head portrait type corresponding to the content field according to a preset association list.
And acquiring the head portrait type corresponding to the analyzed content field according to the corresponding relation between the preset content field in the preset association list and the preset head portrait type. The specific obtaining manner is not limited in the embodiment of the present application, and if the content fields obtained through the analysis are compared with the content fields in the preset association list one by one, if the similarity between the content field corresponding to the updated avatar and a certain preset content field in the preset association list is greater than a preset similarity threshold, the avatar type corresponding to the preset relevant content field in the preset association list is used as the avatar type corresponding to the updated avatar. If the updated avatar is analyzed to obtain a plurality of class-capacity fields, a plurality of avatar types corresponding to the updated avatar may be obtained. In the embodiment of the present application, the preset similarity threshold values may be set to be different according to different comparison objects.
For example, the content field obtained by the analysis of the updated avatar is field a, the field a and the content fields in the preset association list are compared one by one according to the preset association list shown in fig. 5, and if the similarity between the obtained field a and field 3 is greater than the preset similarity threshold, the avatar type "car" corresponding to the field 3 is used as the avatar type corresponding to the updated avatar.
In another embodiment, the preset association list may further include a corresponding relationship between a plurality of preset avatars and preset avatar types, where the preset avatars exist in a picture form, and the avatar corresponding to each preset avatar type may include one or more avatars, and the preset association list may be as shown in fig. 7. It should be understood that the preset association list in fig. 7 is only an illustration and is not a limitation in the embodiments of the present application.
Therefore, referring to fig. 8, in this embodiment, acquiring the avatar type corresponding to the updated avatar may include:
step S221B: and matching the updated head portrait with a plurality of preset head portraits to obtain the similarity between the updated head portrait and the plurality of preset head portraits.
And carrying out image matching on the updated head portrait and each preset head portrait in the preset association list one by one to obtain the similarity between the updated head portrait and the head portraits preset in the preset association list. The algorithm for matching similarity between images is not limited in the embodiments of the present application, and may be, for example, a SIFT algorithm.
Step S222B: and taking the head portrait with the similarity between the updated head portrait and the updated head portrait larger than a preset similarity threshold value in the preset association list as a target head portrait.
Step S223B: and acquiring the head portrait type corresponding to the target head portrait in the preset association list as the head portrait type corresponding to the updated head portrait.
And selecting the head portrait with the similarity greater than a preset similarity threshold value with the updated head portrait from a plurality of preset head portraits in the preset association list as the target head portrait. And then obtaining the head portrait type corresponding to the target head portrait according to the corresponding relation between the head portrait and the head portrait type preset in the preset association list, and taking the head portrait type corresponding to the target head portrait as the head portrait type corresponding to the updated head portrait.
For example, the preset association list is shown in fig. 7. And carrying out image matching on the obtained updated head portrait and the head portrait in the preset association list. If the preset avatar with the updated avatar larger than the preset threshold is the picture 1, the avatar type 'child' corresponding to the picture 1 is taken as the avatar type corresponding to the updated avatar.
In this embodiment, after obtaining the corresponding relationship between the updated avatar and the advertisement type, it can be recorded. The recording method is not limited, and recording may be performed by an association list. For example, taking the above-mentioned one embodiment as an example, if the content field obtained after analyzing the updated avatar is field a, field a corresponds to avatar type "car", and avatar type "car" corresponds to target advertisement type "new car introduction", "car supplies", and "car exhibition", the recorded correspondence may be as shown in fig. 9.
Step S240: and selecting an advertisement from one or more advertisements corresponding to the target advertisement type, and sending the advertisement to the mobile terminal.
And sending the advertisement selected from the advertisements corresponding to the target advertisement type to the mobile terminal, so that the mobile terminal can display the selected advertisement to the user, and the advertisement push to the user is realized.
The selected advertisement is sent to the mobile terminal, and the selected advertisement can be sent to the instant messaging software corresponding to the updated avatar in the mobile terminal. Specifically, when the instant messaging software in the mobile terminal sends the updated avatar, the user account is correspondingly sent. When the server implementing the method of the embodiment of the application acquires the updated head portrait, the server correspondingly acquires the user account corresponding to the updated head portrait. After the advertisement type corresponding to the updated avatar is obtained, the user account may be correspondingly saved, as shown in fig. 9. Fig. 9 shows that the content field in the association list for recording the advertisement type acquisition result is obtained by the update avatar of the user account AAA, and the matched advertisement type corresponds to the update avatar of the user account. Therefore, when the advertisement is pushed to the mobile terminal, the advertisement is sent to the user account corresponding to the instant messaging software and updated with the avatar. As shown in fig. 9, in the advertisement type obtaining result, the advertisements corresponding to the advertisement types "new automobile introduction", "automobile supply", and "exhibition" are sent to the user account AAA of the instant messaging software that sends the updated avatar.
In addition, optionally, when the selected advertisement is sent to the instant messaging software corresponding to the updated avatar in the mobile terminal, the advertisement can be popped up in a pop-up window manner, so that advertisement push is realized.
Optionally, in this embodiment of the application, the selected advertisement is sent to the mobile terminal, or the selected advertisement is sent to an advertisement push client in the mobile terminal, so as to instruct the advertisement push client to pop up a notification according to the received advertisement, or the received advertisement is inserted into another client browsed by the user of the mobile terminal, where the another client browsed by the user may be a client to be browsed by the user, such as a friend circle to be browsed by the user, a news interface to be browsed, and the like. The advertisement push client can be the advertisement processing module for collecting the update of the head portrait of the instant messaging software in the mobile terminal. The advertisement push client may also be a client related to the pushed advertisement, if the pushed advertisement is an advertisement of a certain shopping platform and is accessed by an application program corresponding to the shopping platform, the application program corresponding to the shopping platform serves as the advertisement push client, when the application program corresponding to the shopping platform is installed on the mobile terminal, the advertisement is pushed through the application program corresponding to the shopping platform, and the specific push mode may be pop-up window display or other.
When the update avatar of the instant messaging software is obtained, the device number of the Mobile terminal corresponding to the update avatar may be correspondingly obtained, such as imei (international Mobile Equipment identity) of the Mobile terminal. The obtained device number of the mobile terminal may be saved corresponding to the type of the advertisement pushed to the mobile terminal, as shown in fig. 9. Fig. 9 shows that the content field in the association list for recording the advertisement-type acquisition result is obtained from the update avatar transmitted by the mobile terminal with the device number Aaa, and the matched advertisement type corresponds to the update avatar of the device number. And when the advertisement is sent to the advertisement pushing client in the mobile terminal, sending the advertisement according to the equipment number. If the type of the advertisement corresponding to the AAA update head portrait of the user account is collected as 'automobile supply', and the device number of the AAA user is as follows: aaa, after another shopping app accesses the advertisement information, if the shopping app is installed in Aaa equipment, pushing an advertisement of automobile supplies to the shopping app in a mobile terminal with the equipment number of Aaa.
Third embodiment
The present embodiment provides an advertisement push device 300, please refer to fig. 10, the device 300 includes: the update obtaining module 310 obtains an updated avatar of the mobile terminal, where the avatar is updated by the instant messaging software. The target advertisement type determining module 320 determines an advertisement type corresponding to the updated avatar as a target advertisement type from a plurality of preset advertisement types, where the plurality of preset advertisement types respectively correspond to one or more advertisements. The advertisement pushing module 330 is configured to select an advertisement from one or more advertisements corresponding to the target advertisement type, and send the selected advertisement to the mobile terminal.
If the updated avatar corresponds to a plurality of target advertisement types, the advertisement push module 330 may select an advertisement from one or more advertisements corresponding to each target advertisement type and send the selected advertisement to the mobile terminal.
Further, the advertisement pushing module 330 may also send advertisements corresponding to different target advertisement types to the mobile terminal at different time periods.
Further, the advertisement pushing module 330 may send the selected advertisement to the instant messaging software corresponding to the updated avatar in the mobile terminal; or sending the selected advertisement to an advertisement pushing client of the mobile terminal to instruct the advertisement pushing client to pop up a notice according to the received advertisement, or inserting the received advertisement into other clients browsed by the user of the mobile terminal.
Further, a preset association list may be prestored, where the preset association list includes a corresponding relationship between a plurality of preset avatar types and a plurality of preset advertisement types. The advertisement-type determining module 320 may include: the head portrait type acquisition unit is used for acquiring a head portrait type corresponding to the updated head portrait; and the advertisement type determining unit is used for acquiring an advertisement type corresponding to the avatar type as a target advertisement type from a plurality of preset advertisement types in a preset association list.
Optionally, the preset association list further includes a corresponding relationship between a preset content field and a preset avatar type. The head portrait type acquisition unit may include: the image analysis subunit is used for carrying out image analysis on the updated head portrait to obtain a content field corresponding to the updated head portrait; and the head portrait type acquisition subunit is used for determining the head portrait type corresponding to the content field according to a preset association list.
Optionally, the preset association list may further include a corresponding relationship between a plurality of preset avatars and preset avatar types. The head portrait type acquisition unit may include: the matching subunit is used for matching the updated head portrait with a plurality of preset head portraits to obtain the similarity between the updated head portrait and the plurality of preset head portraits; the target head portrait acquiring subunit is configured to use a head portrait in the preset association list, of which the similarity with the updated head portrait is greater than a preset similarity threshold, as a target head portrait; and the head portrait type acquisition subunit is configured to acquire a head portrait type corresponding to the target head portrait in the preset association list, as the head portrait type corresponding to the updated head portrait.
In summary, the advertisement push method, the advertisement push device, the server and the storage medium provided by the embodiment of the application push the advertisement according to the updated avatar in the instant messaging software in the mobile terminal, the pushed advertisement is correspondingly related to the updated avatar, and the updated avatar in the instant messaging software generally represents the personal preference, the personal image and the personal interest of the user, so that the advertisement pushed to the mobile terminal is more in line with the interest of the user.
That is to say, in the embodiment of the application, under the condition that the hardware cost is not increased, the software analyzes the data of the updated avatar of the instant messaging software of the user, so as to know the attention point of the user, and pushes the advertisement according to the attention point, thereby improving the efficiency and effectiveness of advertisement pushing. And moreover, accurate pushing is realized, the number of pushed advertisements is reduced compared with the existing advertisement pushing scheme, and user verification is improved.
Referring to fig. 11 again, based on the advertisement push method and apparatus, the embodiment of the present application further provides a server 100, where the server 100 may generally include one or more processors 102 (only one is shown in the figure), a memory 104, an RF (Radio Frequency) module 106, a power module 122, and the like. It will be understood by those of ordinary skill in the art that the structure shown in fig. 11 is only an example, and does not limit the structure of the server 100. For example, the server 100 may also include more or fewer components than shown in FIG. 11, or have a different correspondence than shown in FIG. 11.
Those skilled in the art will appreciate that all other components are peripheral devices with respect to the processor 102, and the processor 102 is coupled to the peripheral devices through a plurality of peripheral interfaces 124. The peripheral interface 124 may be implemented based on the following criteria: universal Asynchronous Receiver/Transmitter (UART), General Purpose Input/Output (GPIO), Serial Peripheral Interface (SPI), and Inter-Integrated Circuit (I2C), but the present invention is not limited to these standards. In some examples, the peripheral interface 124 may comprise only a bus; in other examples, the peripheral interface 124 may also include other elements, such as one or more controllers. These controllers may also be separate from the peripheral interface 124 and integrated within the processor 102 or a corresponding peripheral.
The memory 104 may be used to store software programs and modules, and the processor 102 executes various functional applications and data processing by executing the software programs and modules stored in the memory 104. The memory 104 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid state memory. In some examples, the memory 104 may further include memory located remotely from the processor 102, which may be connected to the server 100 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The RF module 106 is configured to receive and transmit electromagnetic waves, and achieve interconversion between the electromagnetic waves and electrical signals, so as to communicate with a communication network or other devices. The RF module 106 may include various existing circuit elements for performing these functions, such as an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and so forth. The RF module 106 may communicate with various networks such as the internet, an intranet, a wireless network, or with other devices via a wireless network. The wireless network may comprise a cellular telephone network, a wireless local area network, or a metropolitan area network. The Wireless network may use various Communication standards, protocols, and technologies, including, but not limited to, Global System for Mobile Communication (GSM), Enhanced Mobile Communication (Enhanced Data GSM Environment, EDGE), wideband Code division multiple Access (W-CDMA), Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA), Wireless Fidelity (WiFi) (e.g., IEEE802.1 a, IEEE802.11 b, IEEE802.1 g, and/or IEEE802.11 n), Voice over internet protocol (VoIP), world wide mail Access (Microwave for Wireless communications, wimax), and any other suitable protocol for instant messaging, and may even include those protocols that have not yet been developed.
The power module 122 is used to provide power supply to the processor 102 and other components. Specifically, the power module 122 may include a power management system, one or more power sources (e.g., batteries or ac power), a charging circuit, a power failure detection circuit, an inverter, a power status indicator, and any other components associated with the generation, management, and distribution of power within the server 100.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the device-like embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, reference may be made to the partial description of the method embodiment. For any processing manner described in the method embodiment, all the processing manners may be implemented by corresponding processing modules in the apparatus embodiment, and details in the apparatus embodiment are not described again.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (mobile terminal) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments. In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (8)
1. An advertisement pushing method, characterized in that the method comprises:
acquiring an updated head portrait of head portrait update of instant messaging software in the mobile terminal;
acquiring the head portrait type corresponding to the updated head portrait;
acquiring an advertisement type corresponding to the avatar type as a target advertisement type from a plurality of preset advertisement types in a pre-stored preset association list, wherein the preset association list comprises a corresponding relation between the plurality of preset avatar types and the plurality of preset advertisement types, and the plurality of preset advertisement types respectively correspond to one or more advertisements;
and selecting an advertisement from one or more advertisements corresponding to the target advertisement type, and sending the advertisement to the instant messaging software corresponding to the updated avatar in the mobile terminal, or sending the advertisement to an advertisement push client of the mobile terminal so as to instruct the advertisement push client to pop up a notification according to the received advertisement, or inserting the received advertisement into other clients to be browsed by a user of the mobile terminal.
2. The method according to claim 1, wherein the preset association list further includes a corresponding relationship between a preset content field and a preset avatar type, and the obtaining the avatar type corresponding to the updated avatar includes:
carrying out image analysis on the updated head portrait to obtain a content field corresponding to the updated head portrait;
and determining the head portrait type corresponding to the content field according to a preset association list.
3. The method according to claim 1, wherein the preset association list further includes a correspondence between a plurality of preset avatars and preset avatar types, and the obtaining of the avatar type corresponding to the updated avatar includes:
matching the updated head portrait with a plurality of preset head portraits to obtain the similarity between the updated head portrait and the plurality of preset head portraits;
taking the head portrait with the similarity between the updated head portrait and the updated head portrait greater than a preset similarity threshold in the preset association list as a target head portrait;
and acquiring the head portrait type corresponding to the target head portrait in the preset association list as the head portrait type corresponding to the updated head portrait.
4. The method of claim 1, wherein if the updated avatar corresponds to a plurality of target advertisement types, selecting an advertisement from one or more advertisements corresponding to each target advertisement type and sending the selected advertisement to the mobile terminal.
5. The method of claim 4, wherein the advertisements corresponding to different target advertisement types are sent to the mobile terminal at different time periods.
6. An advertisement push apparatus, characterized in that the apparatus comprises:
the updating acquisition module is used for acquiring an updated head portrait of the head portrait updating of the instant messaging software in the mobile terminal;
the target advertisement type determining module is used for acquiring the head portrait type corresponding to the updated head portrait; acquiring an advertisement type corresponding to the avatar type as a target advertisement type from a plurality of preset advertisement types in a pre-stored preset association list, wherein the preset association list comprises a corresponding relation between the plurality of preset avatar types and the plurality of preset advertisement types, and the plurality of preset advertisement types respectively correspond to one or more advertisements;
the advertisement pushing module is used for selecting advertisements from one or more advertisements corresponding to the target advertisement types and sending the advertisements to the instant messaging software corresponding to the updated head portrait in the mobile terminal; or sending the advertisement to an advertisement push client of the mobile terminal to instruct the advertisement push client to pop up a notification according to the received advertisement, or inserting the received advertisement into other clients to be browsed by a user of the mobile terminal.
7. A server comprising a memory and a processor, the memory coupled to the processor, the memory storing instructions that when executed by the processor, the processor performs the method of any of claims 1 to 5.
8. A computer-readable storage medium having program code executable by a processor, the program code causing the processor to perform the method of any of claims 1 to 5.
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