CN107911487B - Information pushing method and device, server and readable storage medium - Google Patents
Information pushing method and device, server and readable storage medium Download PDFInfo
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- CN107911487B CN107911487B CN201711366737.5A CN201711366737A CN107911487B CN 107911487 B CN107911487 B CN 107911487B CN 201711366737 A CN201711366737 A CN 201711366737A CN 107911487 B CN107911487 B CN 107911487B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04L67/00—Network arrangements or protocols for supporting network services or applications
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Abstract
The embodiment of the application discloses an information pushing method, an information pushing device, a server and a readable storage medium, and belongs to the technical field of information. The method comprises the following steps: acquiring message pushing conditions, wherein the message pushing conditions comprise user screening conditions; acquiring a message push list according to the user screening condition and user data of a user to be pushed; and sending the pre-acquired message content corresponding to the message pushing condition to a client corresponding to each user in the message pushing list. The server determines the user list of the message content to be pushed according to the user data and the user screening condition, so that the user in the user list can receive the message content meeting the requirement of the user, the user experience degree is improved, and meanwhile, the message content pushed by the server is more accurate.
Description
Technical Field
The present application relates to the field of information technologies, and in particular, to an information pushing method, an information pushing apparatus, a server, and a readable storage medium.
Background
When the user is at the client, the message pushed by the server is seen at the corresponding page or the corresponding position of the client. However, at present, a server often pushes messages to all users in batches, and the messages received by all users are the same, so that the pushing of the messages is not accurate enough, and the user experience is not high.
Disclosure of Invention
The application provides an information pushing method, an information pushing device, a server and a readable storage medium, so as to overcome the defects.
In a first aspect, an embodiment of the present application provides an information pushing method, including: acquiring message pushing conditions, wherein the message pushing conditions comprise user screening conditions; acquiring a message push list according to the user screening condition and user data of a user to be pushed; and sending the pre-acquired message content corresponding to the message pushing condition to a client corresponding to each user in the message pushing list.
In a second aspect, an embodiment of the present application further provides an information pushing apparatus, including: the device comprises a first acquisition unit, a second acquisition unit and a pushing unit. The device comprises a first acquisition unit, a second acquisition unit and a display unit, wherein the first acquisition unit is used for acquiring message pushing conditions, and the message pushing conditions comprise user screening conditions. And the second acquisition unit is used for acquiring a message push list according to the user screening condition and the user data of the user to be pushed. And the pushing unit is used for sending the pre-acquired message content corresponding to the message pushing condition to the client corresponding to each user in the message pushing list.
In a third aspect, an embodiment of the present application further provides a server, including a memory and a processor, where the memory is coupled with the processor. The memory stores instructions that, when executed by the processor, cause the processor to: acquiring message pushing conditions, wherein the message pushing conditions comprise user screening conditions; acquiring a message push list according to the user screening condition and user data of a user to be pushed; and sending the pre-acquired message content corresponding to the message pushing condition to a client corresponding to each user in the message pushing list.
In a fourth aspect, embodiments of the present application further provide a readable storage medium storing program code executable by a processor in a computer, the readable storage medium including a plurality of instructions configured to cause the processor to execute the method described above.
According to the information pushing method, the information pushing device, the server and the readable storage medium, after the information pushing condition is obtained, the user screening condition in the information pushing condition is obtained, the information pushing list is obtained according to the user screening condition and the user data of the user to be pushed, then the information content corresponding to the information pushing condition is obtained, and the information content is sent to the client corresponding to each user in the information pushing list. Therefore, the server determines the user list of the message content to be pushed according to the user data and the user screening condition, so that the user in the user list can receive the message content meeting the requirement of the user, the user experience degree is improved, and meanwhile, the message content pushed by the server is more accurate.
Additional features and advantages of embodiments of the present application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of embodiments of the present application. The objectives and other advantages of the embodiments of the application may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 shows an application scenario diagram of an information pushing method and apparatus provided in an embodiment of the present application;
fig. 2 is a flowchart illustrating a method of an information pushing method according to an embodiment of the present application;
fig. 3 is a flowchart illustrating a method of pushing information according to another embodiment of the present application;
FIG. 4 is a block diagram illustrating an information pushing apparatus according to an embodiment of the present application;
FIG. 5 is a block diagram of an information pushing apparatus according to another embodiment of the present application;
fig. 6 shows a block diagram of a server provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.
Referring to fig. 1, an application scenario diagram of an information pushing method and apparatus provided in the embodiment of the present application is shown. As shown in fig. 1, the first user terminal 1, the second user terminal 2 and the server 3 are located in a wireless network or a wired network, and both the first user terminal 1 and the second user terminal 2 can perform data interaction with the server 3.
In the embodiment of the present application, the first user terminal 1 and the second user terminal 2 may be mobile terminal devices, and may include, for example, a smart phone, a tablet computer, an e-book reader, a laptop portable computer, a vehicle-mounted computer, a wearable mobile terminal, and the like.
In some embodiments, the first client is installed in the first user terminal 1, for example, may be an application installed in the first user terminal 1. Specifically, after the user logs in the first client, the received message pushed by the server 3 for the account logged in the first client is displayed in an interface of the first client, and the user can refer to the content of the message in the interface. For example, the message may be presented in the form of a message list, a floating window, a pop-up window, a float, or the like.
The second client is installed in the second user terminal 2, and may be, for example, an application installed in the second user terminal 2. Specifically, the second client may be a development client of the first client, and the developer generates the update data of the first client in the second client. In the embodiment of the present application, the developer sets the message pushing condition in the second client and sends the message pushing condition to the server 3. The message pushing conditions are used as the standard for the server to select which information is pushed to which users, and the server selects a specific list to be pushed or a message to be pushed according to the message pushing conditions.
Data corresponding to the account number of the first client and data corresponding to the account number of the second client are both stored in the storage space of the server 3. Specifically, a first storage space corresponding to a first client and a second storage space corresponding to a second client are pre-stored in the server 3, and data corresponding to an account for logging in the first client and a message for pushing the account for logging in the first client are stored in the first storage space. The second storage space stores data corresponding to the account for logging in the second client, message pushing conditions and the like. The server 3 may be an individual server, or a server cluster, or a local server, or a cloud server.
However, at present, a server often pushes messages to all users in batches, and the messages received by all users are the same, so that the pushing of the messages is not accurate enough, and the user experience is not high. Therefore, in order to overcome this drawback, please refer to fig. 2, an embodiment of the present application provides an information pushing method for improving the pushing accuracy of a message. In this embodiment, a server is used as an execution subject to describe an implementation process of the method, and specifically, the method includes: s201 to S203.
S201: and acquiring message pushing conditions, wherein the message pushing conditions comprise user screening conditions.
And a developer or an operator at the client sets the message pushing mode, the strategy and other conditions by the authority of the user, sets the message pushing conditions, and sends the message pushing conditions to the server. After the server acquires the message pushing condition, screening out users or messages meeting the message pushing condition according to the message pushing condition so as to send the messages to be pushed to the client corresponding to the users. As an embodiment, when the developer or the operator of the client transmits the message push condition, the developer or the operator of the client transmits the message content corresponding to the message push condition to the server, but of course, the developer or the operator may transmit a message content generation policy corresponding to the message push condition to the server, and the server may generate the message content corresponding to the message push condition according to the message content generation policy.
In addition, the server may further set a sending trigger condition of the message content, and specifically, as an embodiment, after the message pushing condition is acquired, it is determined whether the sending trigger condition is satisfied, and when the sending trigger condition is satisfied, the subsequent step of S201 is executed again. For example, the transmission trigger condition may be a frequency of a timing transmission, for example, once every three days or once every month, and the message content may be re-edited each time the message content is transmitted. As another embodiment, before the message push condition is acquired, it is determined whether the sending trigger condition is satisfied, and when the sending trigger condition is satisfied, the method is executed again. In this embodiment, the manner of acquiring the message pushing condition by the server may be that the server sets the message pushing condition, or the server actively sends the acquisition request to the client of the developer or the operator to instruct the developer or the operator to return the message pushing condition, and the message pushing conditions acquired each time may be different.
S202: and acquiring a message push list according to the user screening condition and the user data of the user to be pushed.
The user to be pushed is a predetermined user list, and may be determined according to attributes or operation data of the user, for example, all male users are selected as the user to be pushed, or the user with some application programs installed may be selected as the user to be pushed.
The message pushing conditions comprise user screening conditions, and the user screening conditions are used for screening users to be pushed so as to determine a user list of the message content to be pushed, namely a message pushing list. In particular, the user filtering conditions may relate to payment, liveness, or other activities of the user. The user data is all data of the account corresponding to the user in the client, and may include payment, liveness or other behaviors of the user.
Specifically, the message push list may be determined according to the activity, and the implementation manner is as follows:
the user screening condition comprises a user active condition in a first preset time period, and the user data comprises a user login record. The obtaining of the message push list according to the user screening condition and the user data of the user to be pushed includes: according to the user login record of the user to be pushed in the first preset time period, acquiring the activity of each user in the user to be pushed in the first preset time period; searching for users with liveness meeting the user activity condition within the first preset time period in the users to be pushed; and taking the searched user as the user in the message push list.
The first preset time period is set according to the requirement of message pushing, and for example, the first preset time period is from 1/2017 to 1/5/2017. The user login record comprises the time of each login of the user, the user login record in a first preset time period is obtained, and the user login record of a certain user is shown in the following table 1 from 1 month and 1 day of 2017 to 1 month and 5 days of 2017:
TABLE 1
Table 1 shows login records of a user with ID1 between 2017, month 1 and 2017, month 1 and month 5, where ID1 is a user tag of the user, and the login tag is a flag at the time of each login, and it can be determined by the login tag that the login is the second login, for example, D1 indicates the first login, D2 indicates the second login, and 2017.1.1.9.15 indicates that the login time is 9 points and 15 points at 2017, month 1 and day 1. It should be noted that D1 is recorded by the user after registration regardless of the first preset time period, and therefore D1 represents the first login of the user after registration.
Thus, it can be determined that the user of the user tag ID1 has logged in 6 times within the first preset time period. And obtaining login records to be pushed to each user in the users within a first preset time period according to the mode.
In some embodiments, the user activity condition in the first preset time period may be a first login number range in the first preset time period, and the activity of the user in the first preset time period is the login number of the user in the first preset time period. If the login times of the user in the first preset time period are within the first login time range, the activity of the user in the first preset time period meets the user activity condition. In some embodiments, the first login time range is that the login time is greater than a first threshold, for example, if the first login time range is greater than 5 logins, the user logs in more than 5 times within a first preset time period, which indicates that the user is active within the first preset time period. And the login times of the user in the first preset time period are within the first login time range, namely the user active in the first preset time period is taken as the user in the message push list. In another embodiment, the user activity condition in the first preset time period may be a second login number range in the first preset time period, where the second login number range is that the login number is less than a second threshold, for example, the second login number range is less than 3 logins, and if the login number of the user in the first preset time period is less than 3 logins, it indicates that the user is not active in the first preset time period. And then, the login times of the user in the first preset time period are within the second login time range, that is, the user which is not active in the first preset time period is taken as the user in the message push list.
In other embodiments, the user filtering condition includes a user login condition, and the user data includes a user login record; the obtaining of the message push list according to the user screening condition and the user data of the user to be pushed includes:
and judging whether the user logs in for the first time or not according to the user login record of each user in the users to be pushed in the first preset time period. Specifically, it can be determined from the login tag in the user login record in table 1, and if ID1 indicates that the user is logged in for the first time, it is determined that the user satisfies the user login condition. And searching all users meeting the user login conditions in the users to be pushed as the users in the message pushing list.
Still specifically, the message push list may be determined according to the payment record of the user, and the implementation manner is as follows:
as an implementation manner, the obtaining a message push list according to the user screening condition and the user data of the user to be pushed includes: acquiring payment cost of each user in the users to be pushed within the second preset time period according to the user payment record of the users to be pushed within the second preset time period; searching for the user with the payment cost meeting the user payment range in the second preset time period in the user to be pushed; and taking the searched user as the user in the message push list.
The user payment record includes the amount of the user payment, the time of each payment, the number of payments, such as shown in table 2:
TABLE 2
In table 2 above, the payment time and payment amount of the user of ID1 are shown, and the payment tag is used for recording the number of payments, for example, F1 represents the first payment after the user self-registration, and F2 represents the second payment. Then, according to table 2, it can be seen that the payment amount of the user of ID1 between 2017, month 1 and month 5 is 270 yuan, which is the payment amount of the user, so that the payment amount of the user can be obtained.
In some embodiments, the user payment range is a numerical range, and specifically, the user payment range is between a third threshold and a fourth threshold, for example, the third threshold is 50 yuan, the fourth threshold is 200 yuan, and the third threshold is smaller than the fourth threshold. And if the payment fee of the user is between the third threshold value and the fourth threshold value, judging that the payment fee of the user meets the user payment range. And taking all the users with the payment fees between the third threshold value and the fourth threshold value as the users in the message push list. Therefore, the users whose payment reaches the designated area within the second preset time period are taken as the users in the message push list.
In yet other embodiments, the user payment range is less than a third threshold value or greater than a fourth threshold value, the third threshold value being less than the fourth threshold value. And if the payment fee of the user is beyond the third threshold value to the fourth threshold value, namely the payment fee of the user is smaller than the third threshold value or larger than the fourth threshold value, judging that the payment fee of the user meets the user payment range. And taking all users with payment fees smaller than a third threshold value or larger than a fourth threshold value as the users in the message push list. Therefore, the users whose payment rate does not reach the designated area within the second preset time period are used as the users in the message push list.
As another embodiment, the obtaining of the message push list according to the user screening condition and the user data of the user to be pushed includes: acquiring the time point of the last payment behavior of each user in the users to be pushed according to the user payment record of the users to be pushed; acquiring the payment interval of each user according to the time difference between the time point of the latest payment action of each user and the current time point; searching for the user with the payment interval meeting the payment interval range in the users to be pushed; and taking the searched user as the user in the message push list.
The payment interval range is a time range, and specifically, the payment interval range is smaller than a fifth threshold or larger than a sixth threshold, wherein the fifth threshold is smaller than the sixth threshold. The user payment record of the user includes the time point of each payment of the user, and taking table 2 as an example, it is assumed that the current time point is 12 in 2017, 1, 7 and 2017: 00, the time point of the last payment behavior of the user of ID1 in table 2 is 2017.1.5.11.22, the time difference between the time point of the last payment behavior of the user and the current time point is 47 hours and 38 minutes, and the time difference is converted into 2858 minutes, so that the payment interval of each user in the users to be pushed can be obtained. It is determined that the user's payment interval satisfies the payment interval range if the user's payment interval is less than a fifth threshold or greater than a sixth threshold. According to the judgment standard, traversing each user in the users to be pushed to search all the users with the payment intervals meeting the payment interval range, and taking the searched users as the users in the message pushing list. Thus, the user who has not paid for a period of time can be regarded as the user in the message push list.
As another embodiment, the obtaining of the message push list according to the user screening condition and the user data of the user to be pushed includes: acquiring the payment times of each user in the users to be pushed according to the user payment records of the users to be pushed in the third preset time period; searching for the user with the payment times meeting the payment time range in the user to be pushed; and taking the searched user as the user in the message push list.
Wherein the payment number range is a numerical range, for example, the payment number range is smaller than the seventh threshold. The user payment record of the user includes a record of each payment of the user, and taking table 2 as an example, the payment times of the user capable of acquiring the ID1 between 1 month and 1 day of 2017 year and 1 month and 5 days of 2017 year are 5 times, and in this way, the payment times of each user in the users to be pushed can be acquired. And judging whether the payment times of the user is smaller than a seventh threshold value, and if so, judging that the payment times of the user meet the payment time range. According to the judgment standard, traversing each user in the users to be pushed to search all the users with payment times meeting the payment time range, and taking the searched users as the users in the message pushing list. Thus, users who meet a certain number of payments within a period of time can be regarded as users in the message push list. For example, if the seventh threshold is 2, the user who pays for the first time can be regarded as the user in the message push list.
More specifically, the message push list may also be determined according to other behavior data of the user, and the implementation manner is as follows:
the user screening condition includes a preset operation object within a fourth preset time, the user data includes a user operation record, and the obtaining of the message push list according to the user screening condition and the user data of the user to be pushed includes: acquiring an operation object of each user in the users to be pushed in the fourth preset time period according to the user operation record of the users to be pushed in the fourth preset time period; searching for users with the preset operation objects in the fourth preset time period from the users to be pushed; and taking the searched user as the user in the message push list.
The operation records of the user are shown in table 3:
TABLE 3
| User ID | Operation object | Detailed description of the invention | Time of operation |
| ID1 | A1 of APP1 | Activation | 2017.1.1.9.15 |
| ID1 | A2 of APP2 | Mounting of | 2017.1.2.8.21 |
| ID1 | A3 of APP3 | Clicking buoy A | 2017.1.3.10.1 |
| ID1 | A4 of APP3 | Consumption points | 2017.1.4.11.1 |
| ID1 | A5 of APP4 | Complete task B | 2017.1.5.11.22 |
In table 3, the operation object is a certain interface, a certain window, a certain button, or the like of the application program operated by the user, for example, a1 of APP1 identifies a1 of the application program APP1, where a1 may be a certain interface, a button, a window, or the like within APP 1. Where a button may point to a certain window or a certain task. According to the operation object of the user, the statistics of which application programs are activated, which contents are browsed, which activities are participated in, which tasks are completed and specific consumption behaviors, such as point consumption, can be obtained.
The user filtering condition includes a preset operation object within a fourth preset time, where the preset operation object may be a certain button of a certain specified application program, for example, an activation button of APP1, and the user can activate APP1 by clicking the activation button. The user may browse the designated content in the designated time, the user may consume points in the designated time, the user may participate in the designated activity in the designated time, and the like.
And if the preset operation object exists in the operation objects of the user in the fourth preset time period, judging that the user meets the user screening condition. And traversing all users, searching users with the preset operation object in the fourth preset time period in the users to be pushed, and taking the searched users as the users in the message pushing list. Therefore, the user who performs the specified operation within the specified time can be acquired as the user in the message push list.
It should be noted that, several embodiments of the foregoing determining the message push list may be combined arbitrarily, for example, the user screening condition includes a payment interval range and a payment frequency range within a third preset time, the user data includes a user payment record, and the obtaining the message push list according to the user screening condition and the user data of the user to be pushed includes: acquiring the time point of the last payment behavior of each user in the users to be pushed according to the user payment record of the users to be pushed; acquiring the payment interval of each user according to the time difference between the time point of the latest payment action of each user and the current time point; acquiring the payment times of each user in the users to be pushed according to the user payment records of the users to be pushed in the third preset time period; and searching users of which the payment interval meets the payment interval range and the payment times meets the payment time range in the users to be pushed, and taking the searched users as the users in the message push list.
Therefore, the manners of screening the user data to satisfy the user screening conditions may be combined at will to jointly determine the users in the message push list, which are not listed one by one, and specifically, the user screening conditions may be referred to as ranges of payment intervals and ranges of payment times within a third preset time, and the user data includes the manner described by the user payment record.
S203: and sending the pre-acquired message content corresponding to the message pushing condition to a client corresponding to each user in the message pushing list.
The message content corresponding to the message pushing condition may refer to the description in step S201, and specifically, the message content may be preset and used for being pushed to a user meeting the message pushing condition, so that the message content is stored in correspondence with the message pushing condition. The server stores the corresponding relation of the client corresponding to each user, the client corresponding to each user in the message push list can be found according to the corresponding relation, then the message content is sent to the client, and the client displays the received message content at the preset position of the preset interface, so that the message content is displayed to the user. In addition, a timing sending frequency may be set, and after the message push list is determined, the message content is sent to the client corresponding to each user in the message push list according to the timing sending frequency.
In addition, considering that the server may delete a user for a specific application program to determine a message push list, and thus may determine a user to be pushed according to the specific application program, specifically, please refer to fig. 3, which shows that an embodiment of the present application provides an information push method for improving the push accuracy of a message. In this embodiment, a server is used as an execution subject to describe an implementation process of the method, and specifically, the method includes: s301 to S304.
S301: and acquiring message pushing conditions, wherein the message pushing conditions comprise user screening conditions and preset application program identifiers.
S302: and searching the user provided with the application program corresponding to the preset application program identification as the user to be pushed according to the preset application program identification and the user data of all the users.
Specifically, the user data of the user includes data of an application corresponding to the user, and specifically, the data includes a tag of an installed application, installation time of the application, and the like, where the tag of the application may be a name of the application or a package name of the application. The default application identification is the content of a message that is expected to be pushed to a user of a particular application, and may be the name of the application that is set by a human. In one embodiment, the data of the application corresponding to the user is shown in table 4 below:
TABLE 4
| User ID | Application label | Operation of | Installation time |
| ID1 | APP1 | Mounting of | 2017.1.1.9.15 |
| ID1 | APP2 | Mounting of | 2017.1.2.8.21 |
| ID1 | APP2 | Updating | 2017.1.3.10.1 |
| ID1 | APP4 | Mounting of | 2017.1.5.11.22 |
And the server searches the user provided with the application program corresponding to the preset application program identification according to the data of the application program in the table 4 of each user, and the user is used as the user to be pushed.
S303: and acquiring a message push list according to the user screening condition and the user data of the user to be pushed.
S304: and sending the pre-acquired message content corresponding to the message pushing condition to a client corresponding to each user in the message pushing list.
Specifically, in the above steps S301 to S304, the parts not described in detail can refer to the foregoing embodiments, and are not described again here.
Referring to fig. 4, it is shown that an embodiment of the present application provides an information pushing apparatus 400, which is used to improve the accuracy of pushing a message. In this embodiment, the apparatus is applied to a server, and specifically, the apparatus includes: a first acquisition unit 401, a second acquisition unit 402 and a push unit 403.
A first obtaining unit 401, configured to obtain a message pushing condition, where the message pushing condition includes a user filtering condition.
A second obtaining unit 402, configured to obtain a message push list according to the user screening condition and the user data of the user to be pushed.
A pushing unit 403, configured to send the pre-obtained message content corresponding to the message pushing condition to a client corresponding to each user in the message pushing list.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
Referring to fig. 5, it is shown that another embodiment of the present application provides an information pushing apparatus 500 for improving the accuracy of pushing a message. In this embodiment, the apparatus is applied to a server, and specifically, the apparatus includes: a first obtaining unit 501, a searching unit 502, a second obtaining unit 503 and a pushing unit 504.
A first obtaining unit 501, configured to obtain a message pushing condition, where the message pushing condition includes a user filtering condition and a preset application identifier.
The searching unit 502 is configured to search, according to the preset application identifier and user data of all users, a user installed with an application corresponding to the preset application identifier as a user to be pushed.
A second obtaining unit 503, configured to obtain a message push list according to the user screening condition and the user data of the user to be pushed.
A pushing unit 504, configured to send the pre-obtained message content corresponding to the message pushing condition to a client corresponding to each user in the message pushing list.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
Referring to fig. 6, a server is provided based on the above method and apparatus. The server 600 comprises a memory 602 and a processor 601, wherein the memory 602 is coupled with the processor 601; the memory 602 stores instructions that, when executed by the processor 601, cause the processor 601 to perform the above-described method.
The memory 602 may be used to store software programs and modules, and the processor 601 executes various functional applications and data processing by operating the software programs and modules stored in the memory 602. The memory 602 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 602 may further include memory located remotely from the processor 601, which may be connected to the processor via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
To sum up, according to the information push method, the information push device, the server, and the readable storage medium provided in the embodiments of the present application, after the information push condition is obtained, the user screening condition in the information push condition is obtained, the information push list is obtained according to the user screening condition and the user data of the user to be pushed, then, the information content corresponding to the information push condition is obtained, and the information content is sent to the client corresponding to each user in the information push list. Therefore, the server determines the user list of the message content to be pushed according to the user data and the user screening condition, so that the user in the user list can receive the message content meeting the requirement of the user, the user experience degree is improved, and meanwhile, the message content pushed by the server is more accurate.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (mobile terminal) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments. In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (6)
1. An information pushing method, comprising:
acquiring message pushing conditions, wherein the message pushing conditions comprise user screening conditions, the user screening conditions comprise inactive users in a first preset time period and specified conditions, the inactive users are users with login times smaller than a specified threshold, and the specified conditions comprise a user payment range in a second preset time period and a preset operation object in a fourth preset time period;
judging whether a sending trigger condition is met;
if the sending triggering condition is met, determining users to be pushed from all users according to the attributes of all users;
according to the user login record of the user to be pushed in the first preset time period, acquiring the activity of each user in the user to be pushed in the first preset time period;
acquiring payment cost of each user in the users to be pushed within the second preset time period according to the user payment record of the users to be pushed within the second preset time period;
acquiring an operation object of each user in the users to be pushed in the fourth preset time period according to the user operation record of the users to be pushed in the fourth preset time period;
searching for a user, among the users to be pushed, who pays more than a fourth threshold in the second preset time period, has the preset operation object in the operation objects in the fourth preset time period and is inactive in the first preset time period, wherein the operation corresponding to the preset operation object is integral consumption;
the searched user is used as a user in a message push list;
and sending the pre-acquired message content corresponding to the message pushing condition to a client corresponding to each user in the message pushing list.
2. The method according to claim 1, wherein the specified conditions further include a payment interval range, and the searching for the user who pays more than a fourth threshold in the second preset time period, has the preset operation object in the operation objects in the fourth preset time period, and is inactive in the first preset time period comprises:
acquiring the time point of the last payment behavior of each user in the users to be pushed according to the user payment record of the users to be pushed;
acquiring the payment interval of each user according to the time difference between the time point of the latest payment action of each user and the current time point;
and in the user to be pushed, searching for a user who has the payment fee in the second preset time period larger than a fourth threshold value, has the preset operation object in the fourth preset time period, has the payment interval meeting the payment interval range and is inactive in the first preset time period.
3. The method according to claim 1, wherein the specified conditions further include a payment number range in a third preset time period, and the searching for the user who pays for more than a fourth threshold in the second preset time period, has the preset operation object in the fourth preset time period, and is inactive in the first preset time period comprises:
acquiring the payment times of each user in the users to be pushed according to the user payment records of the users to be pushed in the third preset time period;
and in the user to be pushed, searching for a user who has the payment fee in the second preset time period larger than a fourth threshold value, has the preset operation object in the fourth preset time period, has the payment times meeting the payment time range and is inactive in the first preset time period.
4. An information pushing apparatus, comprising:
the system comprises a first obtaining unit, a searching unit and a second obtaining unit, wherein the first obtaining unit is used for obtaining message pushing conditions, the message pushing conditions comprise user screening conditions, the user screening conditions comprise inactive users in a first preset time period and specified conditions, the inactive users are users with login times smaller than a specified threshold value, the specified conditions comprise a user payment range in a second preset time period and a preset operation object in a fourth preset time period, whether sending triggering conditions are met or not is judged, and if the sending triggering conditions are met, the searching unit jumps to the searching unit;
the searching unit is used for determining the users to be pushed according to the attributes of all the users from all the users;
a second obtaining unit, configured to obtain, according to a user login record of the to-be-pushed user within the first preset time period, an activity level of each user in the to-be-pushed users within the first preset time period; acquiring payment cost of each user in the users to be pushed within the second preset time period according to the user payment record of the users to be pushed within the second preset time period; acquiring an operation object of each user in the users to be pushed in the fourth preset time period according to the user operation record of the users to be pushed in the fourth preset time period; searching for a user, among the users to be pushed, who pays more than a fourth threshold in the second preset time period, has the preset operation object in the operation objects in the fourth preset time period and is inactive in the first preset time period, wherein the operation corresponding to the preset operation object is integral consumption; the searched user is used as a user in a message push list;
and the pushing unit is used for sending the pre-acquired message content corresponding to the message pushing condition to the client corresponding to each user in the message pushing list.
5. A server comprising a memory and a processor, the memory coupled with the processor; the memory stores instructions that, when executed by the processor, cause the processor to perform the method of any of claims 1-3.
6. A readable storage medium storing program code executable by a processor, the program code configured to cause the processor to perform the method of any one of claims 1-3.
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| CN108595283A (en) * | 2018-05-11 | 2018-09-28 | 深圳壹账通智能科技有限公司 | A kind of information push method, electronic device, computer equipment and storage medium |
| CN108737535B (en) * | 2018-05-14 | 2021-10-29 | 平安科技（深圳）有限公司 | Message pushing method, storage medium and server |
| CN109002386A (en) * | 2018-07-02 | 2018-12-14 | 北京小米移动软件有限公司 | The recording method of user's active time, device, storage medium and electronic equipment |
| CN109246184B (en) * | 2018-07-31 | 2022-07-08 | 平安科技（深圳）有限公司 | Time information acquisition method and device and readable storage medium |
| CN109145207B (en) * | 2018-08-01 | 2021-05-18 | 广东奥博信息产业股份有限公司 | Information personalized recommendation method and device based on classification index prediction |
| CN110875949A (en) * | 2018-09-04 | 2020-03-10 | 京东数字科技控股有限公司 | Method and device for pushing information |
| CN109635187A (en) * | 2018-11-26 | 2019-04-16 | 平安科技（深圳）有限公司 | Information push method, device, computer equipment and storage medium |
| CN111460269B (en) * | 2019-01-18 | 2023-09-01 | 北京字节跳动网络技术有限公司 | Information pushing method and device |
| CN112839063A (en) * | 2019-11-04 | 2021-05-25 | 腾讯科技（深圳）有限公司 | Message pushing method, message display method, storage medium and computer equipment |
| WO2021168830A1 (en) * | 2020-02-28 | 2021-09-02 | 深圳市欢太科技有限公司 | Content pushing method and apparatus, server and storage medium |
| CN111461657A (en) * | 2020-03-31 | 2020-07-28 | 北京奔影网络科技有限公司 | Intelligent processing method, device, equipment and storage medium for job entry guidance |
| CN112001746A (en) * | 2020-08-07 | 2020-11-27 | Oppo（重庆）智能科技有限公司 | Information pushing method and device, electronic equipment and storage medium |
| CN114329170A (en) * | 2020-10-12 | 2022-04-12 | 北京达佳互联信息技术有限公司 | Message pushing method and device, electronic equipment and storage medium |
| CN112437000A (en) * | 2020-11-16 | 2021-03-02 | 平安信托有限责任公司 | Message queue pushing method and device, computer equipment and storage medium |
| CN112804309B (en) * | 2020-12-31 | 2022-09-20 | 中国人寿保险股份有限公司上海数据中心 | Multicast pushing method |
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