CN107911487A - Information-pushing method, device, server and readable storage medium storing program for executing - Google Patents
Information-pushing method, device, server and readable storage medium storing program for executing Download PDFInfo
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- CN107911487A CN107911487A CN201711366737.5A CN201711366737A CN107911487A CN 107911487 A CN107911487 A CN 107911487A CN 201711366737 A CN201711366737 A CN 201711366737A CN 107911487 A CN107911487 A CN 107911487A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
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Abstract
The embodiment of the present application discloses a kind of information-pushing method, device, server and readable storage medium storing program for executing, belongs to information technology field.This method includes：Message pushing condition is obtained, the message pushing condition includes user's screening conditions；Message push list is obtained according to the user data of user's screening conditions and user to be pushed；The message content corresponding with the message pushing condition obtained in advance is sent to the corresponding client of each user in message push list.Server determines the user list of wanted PUSH message content according to user data and user's screening conditions, so that the user in user list can more receive the message content for meeting oneself demand, improve user experience, meanwhile also so that the message content pushed of server is more accurate.
Description
Technical field
This application involves information technology field, more particularly, to a kind of information-pushing method, device, server and can
Read storage medium.
Background technology
User sees the message of server push in client, in the respective page of client or corresponding position.
But message batch is often pushed to all users by server at present, and the message that all users receive is all, causes to disappear
The push of breath is not accurate enough, and user experience is not high.
The content of the invention
Present applicant proposes a kind of information-pushing method, device, server and readable storage medium storing program for executing, to improve above-mentioned lack
Fall into.
In a first aspect, the embodiment of the present application provides a kind of information-pushing method, including：Obtain message pushing condition, institute
Stating message pushing condition includes user's screening conditions；Obtained according to the user data of user's screening conditions and user to be pushed
Message pushes list；Message content corresponding with the message pushing condition will be obtained in advance to send to message push name
The corresponding client of each user in list.
Second aspect, the embodiment of the present application additionally provide a kind of information push-delivery apparatus, including：First acquisition unit, second
Acquiring unit and push unit.First acquisition unit, for obtaining message pushing condition, the message pushing condition includes user
Screening conditions.Second acquisition unit, message is obtained for the user data according to user's screening conditions and user to be pushed
Push list.Push unit, sends to described for will obtain message content corresponding with the message pushing condition in advance
The corresponding client of each user in message push list.
The third aspect, the embodiment of the present application additionally provide a kind of server, including memory and processor, the memory
Coupled with the processor.The memory store instruction, when executed by the processor so that the processing
Device performs following operation：Message pushing condition is obtained, the message pushing condition includes user's screening conditions；According to the user
The user data of screening conditions and user to be pushed obtain message push list；It will obtain in advance and the message pushing condition
Corresponding message content is sent to the corresponding client of each user in message push list.
Fourth aspect, the embodiment of the present application additionally provide a kind of readable storage medium storing program for executing, the read/write memory medium storage
There is the program code that processor can perform in computer, the read/write memory medium includes a plurality of instruction, described program generation
The a plurality of instruction of code is configured to make the processor perform the above method.
Information-pushing method, device, server and readable storage medium storing program for executing provided by the embodiments of the present application, are getting message
After pushing condition, user's screening conditions in message pushing condition are obtained, according to user's screening conditions and waiting to push
The user data of user obtains message push list, then, then obtains message content corresponding with the message pushing condition, will
The message content is sent to the corresponding client of each user in message push list.Therefore, server is according to user data
And user's screening conditions determine the user list of wanted PUSH message content so that the user in user list can more receive
To the message content for meeting oneself demand, user experience is improved, meanwhile, also so that the message content pushed of server
It is more accurate.
Other feature and advantage of the embodiment of the present application will illustrate in subsequent specification, also, partly from specification
In become apparent, or understood by implementing the embodiment of the present application.The purpose of the embodiment of the present application and other advantages can
Realize and obtain by specifically noted structure in the specification, claims and attached drawing write.
Brief description of the drawings
In order to illustrate more clearly of the technical solution in the embodiment of the present application, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present application, for
For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 shows the application scenario diagram of information-pushing method and device provided by the embodiments of the present application；
Fig. 2 shows the method flow diagram for the information-pushing method that one embodiment of the application provides；
Fig. 3 shows the method flow diagram for the information-pushing method that another embodiment of the application provides；
Fig. 4 shows the module frame chart for the information push-delivery apparatus that one embodiment of the application provides；
Fig. 5 shows the module frame chart for the information push-delivery apparatus that another embodiment of the application provides；
Fig. 6 shows the module frame chart of server provided by the embodiments of the present application.
Embodiment
Below in conjunction with attached drawing in the embodiment of the present application, the technical solution in the embodiment of the present application is carried out clear, complete
Ground describes, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.Usually exist
The component of the embodiment of the present application described and illustrated in attached drawing can be arranged and designed with a variety of configurations herein.Cause
This, the detailed description of the embodiments herein to providing in the accompanying drawings is not intended to limit claimed the application's below
Scope, but it is merely representative of the selected embodiment of the application.Based on embodiments herein, those skilled in the art are not doing
Go out all other embodiments obtained on the premise of creative work, shall fall in the protection scope of this application.
It should be noted that：Similar label and letter represents similar terms in following attached drawing, therefore, once a certain Xiang Yi
It is defined, then it further need not be defined and explained in subsequent attached drawing in a attached drawing.Meanwhile the application's
In description, term " first ", " second " etc. are only used for distinguishing description, and it is not intended that instruction or hint relative importance.
Referring to Fig. 1, show the application scenario diagram of information-pushing method and device provided by the embodiments of the present application.Such as figure
Shown in 1, the first user terminal 1, second user terminal 2 and server 3 are respectively positioned in wireless network or cable network, the first user
Terminal 1 and second user terminal 2 can carry out data interaction with server 3.
In the embodiment of the present application, the first user terminal 1 and second user terminal 2 all can be mobile terminal device, example
Smart mobile phone, tablet computer, E-book reader, pocket computer on knee, vehicle-mounted computer, wearable movement can such as be included
Terminal etc..
In certain embodiments, the first client is installed in the first user terminal 1, for example, it may be installed in first
The application program of user terminal 1.Specifically, user will be connect after the first client is logged in the interface of the first client
The message display that the server 3 of receipts is pushed for the account number for logging in the first client, user can consult this in the interface and disappear
The content of breath.For example, the display form of message can be messaging list, floating frame, pop-up window or buoy etc..
Second client is installed in second user terminal 2, for example, it may be the application installed in second user terminal 2
Program.Specifically, the second client can be the exploitation client of the first client, and developer generates in the second client
First client updates the data.In the embodiment of the present application, developer sets message push bar in the second client
Part, sends to server 3.Wherein, which kind of information is message pushing condition select be pushed to the standard of which user as server,
Server selectes the list that need to specifically push or message to be pushed according to message pushing condition.
The corresponding data of account number for logging in the first client and the corresponding data of account number for logging in the second client are deposited
Storage is in the memory space of server 3.Specifically, the first storage that corresponding first client is previously stored with server 3 is empty
Between, and the second memory space of corresponding second client, the first memory space memory, which contains, logs in the first client
The corresponding data of account number, and for being pushed to the message for the account number for logging in the first client.Second memory space memory contains
Log in the corresponding data of account number of the second client, and message pushing condition etc..Server 3 can be single server,
It can also be server cluster, can be home server or cloud server.
But message batch is often pushed to all users, and the message all one that all users receive by server at present
Sample, causes that the push of message is not accurate enough, and user experience is not high.Therefore, in order to overcome the defect, referring to Fig. 2, the application
Embodiment provides a kind of information-pushing method, and this method is used for the push accuracy for improving message.In the present embodiment, with service
Device is executive agent, describes the implementation process of this method, and specifically, this method includes：S201 to S203.
S201：Message pushing condition is obtained, the message pushing condition includes user's screening conditions.
Developer or operation personnel of client etc. have permission the user of the conditions such as setting message push mode, strategy,
Message pushing condition is set, is sent to server.Server pushes bar after the message pushing condition is got, according to message
Part filters out the user for meeting message pushing condition or message, and message to be pushed is sent client corresponding to user.
As a kind of embodiment, the developer or operation personnel of client will push away when sending message pushing condition with the message
The corresponding message content of condition is sent to send to server, it is of course also possible to be by message corresponding with the message pushing condition
Appearance generation strategy is sent to server, server to disappear according to message content generation strategy generation is corresponding with message pushing condition
Cease content.
In addition, server can also set the transmission trigger condition of message content, specifically, as a kind of embodiment,
After message pushing condition is got, judge whether to meet the transmission trigger condition, meeting the transmission trigger condition
When, then perform the subsequent step of S201.For example, the transmission trigger condition can be the frequency that timing is sent, for example, sending out every three days
Send and once or monthly send once, moreover, when sending message content every time, message content can be updated.As another
Kind embodiment, is set in before getting message pushing condition, judges whether to meet the transmission trigger condition, meeting
When stating transmission trigger condition, then perform this method.Then in this embodiment, server obtain the mode of message pushing condition can be with
Being that server settings message pushing condition or server are actively sent obtains request to developer or operation personnel
Client, to indicate that developer or operation personnel return to message pushing condition, and message acquired every time push bar
Part can differ.
S202：Message push list is obtained according to the user data of user's screening conditions and user to be pushed.
Wherein, user to be pushed is predetermined user list, can according to the attribute or operation data of user and
Determine, for example, it is user to be pushed to select all male users, can also be with the selected user for being provided with some application programs
User to be pushed.
Message pushing condition includes user's screening conditions, and user's screening conditions are screened for treating push user, with
The definite user list for wanting PUSH message content, i.e. message push list.Specifically, user's screening conditions can be with the branch of user
Pay, liveness or other behaviors it is related.User data is all data of the corresponding account number of user in client, can be included
Payment, liveness or other behaviors of user.
Specifically, it can determine that message pushes list according to liveness, then embodiment is：
User's screening conditions include user's active condition in the first preset time period, and the user data includes using
Family login record.It is described that message push list, bag are obtained according to the user data of user's screening conditions and user to be pushed
Include：User's login record of user to be pushed according in first preset time period, in user to be pushed described in acquisition
Liveness in first preset time period of each user；In the user to be pushed, when lookup described first is default
Between liveness in section meet the user of user's active condition；Pushed the user searched as the message in list
User.
The period that first preset time period sets for the needs that are pushed according to message, for example, the first preset time period
For on January 5,1 day to 2017 January in 2017.User's login record includes the time that user logs in every time, obtains first
User's login record in preset time period, then on January 5,1 day to 2017 January in 2017, user's login record of certain user
It is as shown in table 1 below：
Table 1
Shown in table 1 user of ID1 on January 1st, 2017 to the login record between 5 days January in 2017, wherein,
ID1 is the user tag of user, and mark when logging in label to log in every time, this login is can determine that by the login label
That which time logs in, for example, D1 is expressed as first logging into, D2 represents to log in for second, 2017.1.1.9.15 represent to log in when
Between be 15 minutes January 1 day 9 point in 2017.It should be noted that D1 is unrelated with the first preset time period, be user upon registration
Start recording, therefore, D1 represents that user logs in first time upon registration.
Thus, it becomes possible to which it is 6 times to determine login times of the user of user tag ID1 in the first preset time period.Root
The login record in user to be pushed in the first preset time period of each user is obtained according to aforesaid way.
In certain embodiments, user's active condition in the first preset time period can be in the first preset time period
First login times scope, then the liveness in first preset time period of user is user in the first preset time period
Login times.If the login times in the first preset time period of user are located in the range of the first login times, the use
Liveness in first preset time period at family meets user's active condition.In certain embodiments, the first login times model
Enclose and be more than first threshold for login times, for example, the first login times scope is logs in more than 5 times, then user is pre- first
If the login times in the period are more than 5 times, then it represents that user is active in the first preset time period.It is then pre- by the first of user
If the login times in the period are located in the range of the first login times, i.e., active user's conduct in the first preset time period
User in the message push list.In another embodiment, user's active condition in the first preset time period can be
The second login times scope in first preset time period, the second login times scope are less than second threshold for login times,
For example, the second login times scope is login less than 3 times, if login times of the user in the first preset time period are less than
3 times, then it represents that user is inactive in the first preset time period.Then by the login times position in the first preset time period of user
In the range of the second login times, i.e., sluggish user is pushed in list as the message in the first preset time period
User.
In further embodiments, user's screening conditions include user's registration conditions, and the user data includes using
Family login record；It is described that message push list, bag are obtained according to the user data of user's screening conditions and user to be pushed
Include：
User's login record of each user in the user to be pushed according in first preset time period, judging should
Whether user is to first log into.Specifically, can be determined according to the login label in user's login record in table 1, if
For ID1, then it represents that be to first log into, then judge that the user meets user's registration conditions.In the user to be pushed, institute is searched
There is the user for meeting user's registration conditions, the user in list is pushed as the message.
Again specifically, it can also determine that message pushes list according to the payment record of user, then embodiment is：
As a kind of embodiment, the user that user's screening conditions are included in the second preset time period pays scope,
The user data includes user's payment record, and the user data according to user's screening conditions and user to be pushed obtains
Message is taken to push list, including：User's payment record of user to be pushed according in second preset time period, obtains
Payment expense in the user to be pushed in second preset time period of each user；In the user to be pushed,
Search the payment expense in second preset time period and meet that the user pays the user of scope；The user searched is made
The user in list is pushed for the message.
The amount of money of user's payment record including user's payment, the time paid every time, payment times, such as shown in table 2：
Table 2
In above-mentioned table 2, time of payment and the payment of the user of ID1 are shown, and pay label and be used for payment time
Several records, for example, F1 represents that the first time after subscriber self-registration pays, F2 represents to pay for second.Then according in table 2,
It can be seen that the user of ID1 is 270 yuan in January 1 to the payment between 5 days January in 2017 in 2017, the payment
For the payment expense of the user, the payment expense of the user thus can be just obtained, according to the method, can obtain and treat that push is used
Payment expense in family in second preset time period of each user.
Then in certain embodiments, it is a number range that user, which pays scope, and specifically, it is the 3rd that user, which pays scope,
Threshold value is between the 4th threshold value, for example, the 3rd threshold value is 50 yuan, the 4th threshold value is 200 yuan, and the 3rd threshold value is less than the 4th threshold value.
The payment expense of user is located at the 3rd threshold value to the payment expense between the 4th threshold value, then judging user and meets that user pays model
Enclose.All payment expenses in user to be pushed are located at the 3rd threshold value and push list as message to the user between the 4th threshold value
In user.Thus, expense will be paid in the second preset time period and reaches user in specified region as message push name
User in list.
And in further embodiments, it is less than the 3rd threshold value or more than the 4th threshold value, the 3rd threshold value that user, which pays scope,
Less than the 4th threshold value.If the payment expense of user is located at outside the 3rd threshold value to the 4th threshold value, i.e. the payment expense of user is small
In the 3rd threshold value or more than the 4th threshold value, then judge that the payment expense of user meets that user pays scope.Will be in user be pushed
All payment expenses be less than the 3rd threshold value or more than the 4th threshold value user as message push list in user.Thus, will
Expense is paid in the second preset time period and is not up to the user in specified region as the user in message push list.
As another embodiment, user's screening conditions include paying interval, and the user data includes
User's payment record, it is described that message push list is obtained according to the user data of user's screening conditions and user to be pushed,
Including：According to user's payment record of the user to be pushed, the last time of each user in user to be pushed described in acquisition
The time point of payment behavior；According to the time point of the last payment behavior and the time of current point in time of each user
Difference obtains the payment interval of each user；In the user to be pushed, search the payment interval and meet the payment
The user of interval；The user in list is pushed using the user searched as the message.
The payment interval is a time range, and specifically, which is less than the 5th threshold value or big
In the 6th threshold value, wherein, the 5th threshold value is less than the 6th threshold value.User's payment record of user includes the time that user pays every time
Point, by taking table 2 as an example, it is assumed that current point in time is 7 days 12 January in 2017：00, then the last branch of the user of the ID1 in table 2
The time point for the behavior of paying is 2017.1.5.11.22, time point of the last payment behavior of the user and current point in time
38 minutes when time difference is 47 small, minute is converted into as 2858 minutes, in this manner, it becomes possible to obtain every in user to be pushed
The payment interval of a user.Then if the payment interval of user is less than the 5th threshold value or more than the 6th threshold value, the user is judged
Payment interval meet the payment interval.According to this criterion, each user in user to be pushed is traveled through, to search
Have and pay the user that interval meets the payment interval, the use in list is pushed using the user searched as the message
Family.Thus, it becomes possible to using within a period of time unpaid user as message push list in user.
As another embodiment, user's screening conditions include the payment times scope in the 3rd preset time,
The user data includes user's payment record, and the user data according to user's screening conditions and user to be pushed obtains
Message is taken to push list, including：User's payment record of user to be pushed according in the 3rd preset time period, obtains
The payment times of each user in the user to be pushed；In the user to be pushed, search the payment times and meet institute
State the user of payment times scope；The user in list is pushed using the user searched as the message.
Wherein, payment times scope is a number range, for example, payment times scope is less than the 7th threshold value.User
User's payment record include the record that pays every time of user, by taking table 2 as an example, the user of ID1 can be obtained January 1 in 2017
Day to the payment times between 5 days January in 2017 are 5 times, in this manner, it becomes possible to obtain each user in user to be pushed
Payment times.Judge whether the payment times of user are less than the 7th threshold value, if less than the 7th threshold value, then judge the user's
Payment times meet payment times scope.According to this criterion, each user in user to be pushed is traveled through, to search all
The user that number meets the payment times scope is paid, the user in list is pushed using the user searched as the message.
Thus, it becomes possible to the user in list is pushed using the user for meeting certain payment times within a period of time as message.For example,
7th threshold value is 2, then the user in list can be just pushed using the user paid first as message.
Again specifically, it can also determine that message pushes list according to other behavioral datas of user, then embodiment is：
User's screening conditions include the predetermined registration operation object in the 4th preset time, and the user data includes user
Operation note, it is described that message push list is obtained according to the user data of user's screening conditions and user to be pushed, including：
The user operation records of user to be pushed according in the 4th preset time, are each used in user to be pushed described in acquisition
Operation object of the family in the 4th preset time period；In the user to be pushed, the 4th preset time period is searched
There are the user of the predetermined registration operation object in interior operation object；Pushed the user searched as the message in list
User.
The operation note of user is as shown in table 3：
Table 3
| User ID | Operation object | Concrete operations | Operating time |
| ID1 | The A1 of APP1 | Activation | 2017.1.1.9.15 |
| ID1 | The A2 of APP2 | Installation | 2017.1.2.8.21 |
| ID1 | The A3 of APP3 | Click on buoy A | 2017.1.3.10.1 |
| ID1 | The A4 of APP3 | Total mark of consumption | 2017.1.4.11.1 |
| ID1 | The A5 of APP4 | Completion task B | 2017.1.5.11.22 |
In table 3, some interface of application program of the operation object operated by user or some window, button etc., example
Such as, the A1 of the A1 identification applications APP1 of APP1, wherein, A1 can be some interface, button or window in APP1 etc..
Wherein, button can be directed toward some window or some task.According to the operation object of user, it becomes possible to count on user's activation
Which application program, browsed which content, which activity take part in, which task completed, and some specifically disappear
Take behavior, for example, integration consumption etc..
Then user's screening conditions include the predetermined registration operation object in the 4th preset time, wherein, predetermined registration operation object can be with
It is some button of some application program specified, for example, being the activator button of APP1, then user clicks on the activator button, energy
Enough activate APP1.It is also possible that the user of browsed given content in specified time, having the use of total mark of consumption in specified time
User of specified activities etc. is participated in family, specified time.
If judge user there are the predetermined registration operation object in operation object of the user in the 4th preset time period
Meet user's screening conditions.All users are then traveled through, in the user to be pushed, are searched in the 4th preset time period
There are the user of the predetermined registration operation object in operation object, the use in list is pushed using the user searched as the message
Family.Thus, the user for obtaining and within a specified time performing and specifying operation can be just crossed, the user in list is pushed as message.
It should be noted that the several embodiments of above-mentioned definite message push list, can in any combination, for example,
User's screening conditions include paying the payment times scope in interval and the 3rd preset time, the user data package
User's payment record is included, it is described that message push name is obtained according to the user data of user's screening conditions and user to be pushed
It is single, including：According to user's payment record of the user to be pushed, nearest the one of each user in user to be pushed described in acquisition
The time point of secondary payment behavior；According to the time point of the last payment behavior of each user and current point in time when
Between difference obtain the payment interval of each user；User's branch of user to be pushed according in the 3rd preset time period
Pay and record, the payment times of each user in user to be pushed described in acquisition；In the user to be pushed, the payment is searched
Interval meets the payment interval and the payment times meet the user of the payment times scope, by what is searched
User pushes the user in list as the message.
Therefore, above-mentioned screening user data meets that the mode of user's screening conditions can determine to disappear jointly in any combination
User in breath push list, numerous to list herein, specifically, referring to user's screening conditions described above is included between paying
Payment times scope in scope and the 3rd preset time, the user data include the described side of user's payment record
Formula.
S203：Message content corresponding with the message pushing condition will be obtained in advance to send to message push name
The corresponding client of each user in list.
Wherein, message content corresponding with the message pushing condition may be referred to the description in above-mentioned steps S201, tool
Body, message content can be pre-set, and the user of message pushing condition is met for being pushed to, and therefore, this disappears
Cease content storage corresponding with message pushing condition.Server memory contains the correspondence of the corresponding client of each user, root
According to the correspondence, the corresponding client of each user in message push list can be found, then, by the message content
Send to the client, client shows predetermined position of the message content received at default interface, so as to show
User.Furthermore it is possible to set a timing transmission frequency, after the definite message pushes list, frequency is sent according to the timing
Each user corresponding client of the rate into message push list sends message content.
Furthermore, it is contemplated that server can be directed to specific application program and delete and select family, so that it is determined that message pushes list,
Therefore, user to be pushed can be determined according to specific application program, specifically, referring to Fig. 3, showing the embodiment of the present application
A kind of information-pushing method is provided, this method is used for the push accuracy for improving message.In the present embodiment, using server to hold
Row main body, describes the implementation process of this method, and specifically, this method includes：S301 to S304.
S301：Message pushing condition is obtained, the message pushing condition includes user's screening conditions and default application program
Mark.
S302：According to the default application program identification and the user data of all users, lookup is provided with described default
The user of the corresponding application program of application program identification, as user to be pushed.
Specifically, the data of the corresponding application program of user are included in the user data of user, specifically, data include being pacified
Time of the label of the application program of dress and the installation of application program etc., wherein, the label of the application program can be application
The title of program or the bag name of application program etc..Default application program identification disappears for user's push of the expectation to application-specific
Content is ceased, can be the title for the application program being manually set.As a kind of embodiment, the number of the corresponding application program of user
According to as described in Table 4：
Table 4
| User ID | The label of application program | Operation | Set-up time |
| ID1 | APP1 | Installation | 2017.1.1.9.15 |
| ID1 | APP2 | Installation | 2017.1.2.8.21 |
| ID1 | APP2 | Renewal | 2017.1.3.10.1 |
| ID1 | APP4 | Installation | 2017.1.5.11.22 |
Server is provided with the default application program according to the data of the application program in the table 4 of each user, lookup
The user of corresponding application program is identified, as user to be pushed.
S303：Message push list is obtained according to the user data of user's screening conditions and user to be pushed.
S304：Message content corresponding with the message pushing condition will be obtained in advance to send to message push name
The corresponding client of each user in list.
Specifically, above-mentioned steps S301 is into S304, and the part not being described in detail refers to previous embodiment, herein no longer
Repeat.
Referring to Fig. 4, showing that the embodiment of the present application provides a kind of information push-delivery apparatus 400, which is used to improve
The push accuracy of message.In the present embodiment, which is applied to server, and specifically, which includes：First acquisition unit
401st, second acquisition unit 402 and push unit 403.
First acquisition unit 401, for obtaining message pushing condition, the message pushing condition includes user and screens bar
Part.
Second acquisition unit 402, disappears for being obtained according to the user data of user's screening conditions and user to be pushed
Breath push list.
Push unit 403, sends to institute for will obtain message content corresponding with the message pushing condition in advance
State the corresponding client of each user in message push list.
It is apparent to those skilled in the art that for convenience and simplicity of description, the device of foregoing description
With the specific work process of unit, the corresponding process in preceding method embodiment is may be referred to, details are not described herein.
Referring to Fig. 5, showing that another embodiment of the application provides a kind of information push-delivery apparatus 500, which is used for
Improve the push accuracy of message.In the present embodiment, which is applied to server, and specifically, which includes：First obtains
Unit 501, searching unit 502, second acquisition unit 503 and push unit 504.
First acquisition unit 501, for obtaining message pushing condition, the message pushing condition includes user's screening conditions
With default application program identification.
Searching unit 502, for the user data according to the default application program identification and all users, searches installation
There is the user of the corresponding application program of the default application program identification, as user to be pushed.
Second acquisition unit 503, disappears for being obtained according to the user data of user's screening conditions and user to be pushed
Breath push list.
Push unit 504, sends to institute for will obtain message content corresponding with the message pushing condition in advance
State the corresponding client of each user in message push list.
It is apparent to those skilled in the art that for convenience and simplicity of description, the device of foregoing description
With the specific work process of unit, the corresponding process in preceding method embodiment is may be referred to, details are not described herein.
Referring to Fig. 6, it is based on the above method and device, there is provided given a kind of server.The server 600 includes memory
602 and processor 601, the memory 602 coupled with the processor 601；602 store instruction of memory, when described
So that the processor 601 performs the above method when instruction is performed by the processor 601.
The memory 602 can be used for storage software program and module, and the processor 102 is stored in institute by operation
The software program and module in memory 602 are stated, so as to perform various functions application and data processing.The memory
602 may include high speed random access memory, may also include nonvolatile memory, and such as one or more magnetic storage device, dodge
Deposit or other non-volatile solid state memories.In some instances, the memory 602 can further comprise relative to institute
The remotely located memory of processor 601 is stated, these remote memories can pass through network connection to processor.Above-mentioned network
Example includes but not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
It is to sum up shown, information-pushing method, device, server and readable storage medium storing program for executing provided by the embodiments of the present application,
After getting message pushing condition, user's screening conditions in message pushing condition are obtained, bar is screened according to the user
Part and the user data of user to be pushed obtain message push list, then, then obtain corresponding with the message pushing condition
Message content, which is sent to the corresponding client of each user in message push list.Therefore, server root
The user list of wanted PUSH message content is determined according to user data and user's screening conditions so that the user in user list
The message content for meeting oneself demand can be more received, improves user experience, meanwhile, also so that server is pushed
Message content it is more accurate.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment or example of the application.In the present specification, schematic expression of the above terms is not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
Combined in an appropriate manner in one or more embodiments or example.In addition, without conflicting with each other, the skill of this area
Art personnel can be tied the different embodiments or example described in this specification and different embodiments or exemplary feature
Close and combine.
In addition, term " first ", " second " are only used for description purpose, and it is not intended that instruction or hint relative importance
Or the implicit quantity for indicating indicated technical characteristic.Thus, define " first ", the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present application, " multiple " are meant that at least two, such as two, three
It is a etc., unless otherwise specifically defined.
Any process or method described otherwise above description in flow chart or herein is construed as, and represents to include
Module, fragment or the portion of the code of the executable instruction of one or more the step of being used for realization specific logical function or process
Point, and the scope of the preferred embodiment of the application includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic at the same time in the way of or in the opposite order, carry out perform function, this should be by the application
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system including the system of processor or other can be held from instruction
The system of row system, device or equipment instruction fetch and execute instruction) use, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress used with reference to these instruction execution systems, device or equipment
Put.The more specifically example (non-exhaustive list) of computer-readable medium includes following：Electricity with one or more wiring
Connecting portion (mobile terminal), portable computer diskette box (magnetic device), random access memory (RAM), read-only storage
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device, and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable
Medium, because can be for example by carrying out optical scanner to paper or other media, then into edlin, interpretation or if necessary with it
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each several part of the application can be realized with hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, software that multiple steps or method can be performed in memory and by suitable instruction execution system with storage
Or firmware is realized.If, and in another embodiment, can be with well known in the art for example, realized with hardware
Any one of row technology or their combination are realized：With the logic gates for realizing logic function to data-signal
Discrete logic, have suitable combinational logic gate circuit application-specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that to realize all or part of step that above-described embodiment method carries
Suddenly it is that relevant hardware can be instructed to complete by program, the program can be stored in a kind of computer-readable storage medium
In matter, the program upon execution, including one or a combination set of the step of embodiment of the method.In addition, in each embodiment of the application
In each functional unit can be integrated in a processing module or unit is individually physically present, can also two
A or two or more unit is integrated in a module.Above-mentioned integrated module can both be realized in the form of hardware, also may be used
Realized in the form of using software function module.If the integrated module realized in the form of software function module and as
Independent production marketing in use, can also be stored in a computer read/write memory medium.
Storage medium mentioned above can be read-only storage, disk or CD etc..Although have been shown and retouch above
Embodiments herein is stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the application
System, those of ordinary skill in the art can be changed above-described embodiment, change, replace and become within the scope of application
Type.
Finally it should be noted that：Above example is only to illustrate the technical solution of the application, rather than its limitations；Although
The application is described in detail with reference to the foregoing embodiments, those of ordinary skill in the art are when understanding：It still can be with
Modify to the technical solution described in foregoing embodiments, or equivalent substitution is carried out to which part technical characteristic；And
These modification or replace, do not drive appropriate technical solution essence depart from each embodiment technical solution of the application spirit and
Scope.
Claims (10)
- A kind of 1. information-pushing method, it is characterised in that including：Message pushing condition is obtained, the message pushing condition includes user's screening conditions；Message push list is obtained according to the user data of user's screening conditions and user to be pushed；The message content corresponding with the message pushing condition obtained in advance is sent every to message push list The corresponding client of a user.
- 2. according to the method described in claim 1, it is characterized in that, the message pushing condition further includes default application program mark Know；Before the acquisition message push list according to the user data of user's screening conditions and user to be pushed, the side Method further includes：According to the default application program identification and the user data of all users, lookup is provided with the default application program mark The user of corresponding application program is known, as user to be pushed.
- 3. method according to claim 1 or 2, it is characterised in that user's screening conditions include the first preset time User's active condition in section, the user data include user's login record；It is described according to user's screening conditions and treating The user data for pushing user obtains message push list, including：User's login record of user to be pushed according in first preset time period, in user to be pushed described in acquisition Liveness in first preset time period of each user；In the user to be pushed, the liveness searched in first preset time period meets user's active condition User；The user in list is pushed using the user searched as the message.
- 4. method according to claim 1 or 2, it is characterised in that user's screening conditions include the second preset time User in section pays scope, and the user data includes user's payment record, it is described according to user's screening conditions with treat The user data for pushing user obtains message push list, including：User's payment record of user to be pushed according in second preset time period, in user to be pushed described in acquisition Payment expense in second preset time period of each user；In the user to be pushed, the payment expense in second preset time period of searching meets that the user pays scope User；The user in list is pushed using the user searched as the message.
- 5. method according to claim 1 or 2, it is characterised in that user's screening conditions include paying interval, The user data includes user's payment record, and the user data according to user's screening conditions and user to be pushed obtains Message is taken to push list, including：According to user's payment record of the user to be pushed, the last branch of each user in user to be pushed described in acquisition The time point for the behavior of paying；Each institute is obtained according to the time point of the last payment behavior of each user and the time difference of current point in time State the payment interval of user；In the user to be pushed, the user for paying interval and meeting the payment interval is searched；The user in list is pushed using the user searched as the message.
- 6. method according to claim 1 or 2, it is characterised in that user's screening conditions include the 3rd preset time Interior payment times scope, the user data include user's payment record, described according to user's screening conditions and to wait to push away The user data of user is sent to obtain message push list, including：User's payment record of user to be pushed according in the 3rd preset time period, in user to be pushed described in acquisition The payment times of each user；In the user to be pushed, the user that the payment times meet the payment times scope is searched；The user in list is pushed using the user searched as the message.
- 7. method according to claim 1 or 2, it is characterised in that user's screening conditions include the 4th preset time Interior predetermined registration operation object, the user data include user operation records, described according to user's screening conditions and to wait to push away The user data of user is sent to obtain message push list, including：The user operation records of user to be pushed according in the 4th preset time, it is every in user to be pushed described in acquisition Operation object of a user in the 4th preset time period；In the user to be pushed, there are the predetermined registration operation pair in the operation object in lookup the 4th preset time period The user of elephant；The user in list is pushed using the user searched as the message.
- A kind of 8. information push-delivery apparatus, it is characterised in that including：First acquisition unit, for obtaining message pushing condition, the message pushing condition includes user's screening conditions；Second acquisition unit, for obtaining message push name according to the user data of user's screening conditions and user to be pushed It is single；Push unit, sends to the message for will obtain message content corresponding with the message pushing condition in advance and pushes away Send the corresponding client of each user in list.
- 9. a kind of server, it is characterised in that including memory and processor, the memory is coupled with the processor；Institute Memory store instruction is stated, when executed by the processor so that the processor performs following operation：Message pushing condition is obtained, the message pushing condition includes user's screening conditions；Message push list is obtained according to the user data of user's screening conditions and user to be pushed；The message content corresponding with the message pushing condition obtained in advance is sent every to message push list The corresponding client of a user.
- 10. a kind of readable storage medium storing program for executing, it is characterised in that the read/write memory medium is stored with the program that processor can perform For code in computer, the read/write memory medium includes a plurality of instruction, and a plurality of instruction of said program code is configured to make The processor performs any one of claim 1-7 the method.
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| CN201711366737.5A CN107911487B (en) | 2017-12-18 | 2017-12-18 | Information pushing method and device, server and readable storage medium |
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| CN201711366737.5A CN107911487B (en) | 2017-12-18 | 2017-12-18 | Information pushing method and device, server and readable storage medium |
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| CN108595283A (en) * | 2018-05-11 | 2018-09-28 | 深圳壹账通智能科技有限公司 | A kind of information push method, electronic device, computer equipment and storage medium |
| CN109002386A (en) * | 2018-07-02 | 2018-12-14 | 北京小米移动软件有限公司 | The recording method of user's active time, device, storage medium and electronic equipment |
| CN109145207A (en) * | 2018-08-01 | 2019-01-04 | 广东奥博信息产业股份有限公司 | A kind of information personalized recommendation method and device based on classification indicators prediction |
| CN109246184A (en) * | 2018-07-31 | 2019-01-18 | 平安科技（深圳）有限公司 | A kind of temporal information acquisition methods, device and readable storage medium storing program for executing |
| CN109635187A (en) * | 2018-11-26 | 2019-04-16 | 平安科技（深圳）有限公司 | Information push method, device, computer equipment and storage medium |
| WO2019218431A1 (en) * | 2018-05-14 | 2019-11-21 | 平安科技（深圳）有限公司 | Message pushing method, storage medium, server and apparatus |
| CN110875949A (en) * | 2018-09-04 | 2020-03-10 | 京东数字科技控股有限公司 | Method and device for pushing information |
| CN111460269A (en) * | 2019-01-18 | 2020-07-28 | 北京字节跳动网络技术有限公司 | Information pushing method and device |
| CN111985895A (en) * | 2020-03-31 | 2020-11-24 | 北京来也网络科技有限公司 | Method, device, equipment and storage medium for enrollment guidance combining RPA and AI |
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| CN112437000A (en) * | 2020-11-16 | 2021-03-02 | 平安信托有限责任公司 | Message queue pushing method and device, computer equipment and storage medium |
| CN112804309A (en) * | 2020-12-31 | 2021-05-14 | 中国人寿保险股份有限公司上海数据中心 | Multicast pushing method |
| CN112839063A (en) * | 2019-11-04 | 2021-05-25 | 腾讯科技（深圳）有限公司 | Message pushing method, message display method, storage medium and computer equipment |
| CN114329170A (en) * | 2020-10-12 | 2022-04-12 | 北京达佳互联信息技术有限公司 | Message pushing method and device, electronic equipment and storage medium |
| CN115023933A (en) * | 2020-02-28 | 2022-09-06 | 深圳市欢太科技有限公司 | Content pushing method, device, server and storage medium |
| CN115550295A (en) * | 2022-09-01 | 2022-12-30 | 钉钉(中国)信息技术有限公司 | Message processing method, message display method and computing equipment |
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| WO2019218431A1 (en) * | 2018-05-14 | 2019-11-21 | 平安科技（深圳）有限公司 | Message pushing method, storage medium, server and apparatus |
| CN109002386A (en) * | 2018-07-02 | 2018-12-14 | 北京小米移动软件有限公司 | The recording method of user's active time, device, storage medium and electronic equipment |
| CN109246184A (en) * | 2018-07-31 | 2019-01-18 | 平安科技（深圳）有限公司 | A kind of temporal information acquisition methods, device and readable storage medium storing program for executing |
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| CN110875949A (en) * | 2018-09-04 | 2020-03-10 | 京东数字科技控股有限公司 | Method and device for pushing information |
| CN109635187A (en) * | 2018-11-26 | 2019-04-16 | 平安科技（深圳）有限公司 | Information push method, device, computer equipment and storage medium |
| CN111460269A (en) * | 2019-01-18 | 2020-07-28 | 北京字节跳动网络技术有限公司 | Information pushing method and device |
| CN111460269B (en) * | 2019-01-18 | 2023-09-01 | 北京字节跳动网络技术有限公司 | Information pushing method and device |
| CN112839063A (en) * | 2019-11-04 | 2021-05-25 | 腾讯科技（深圳）有限公司 | Message pushing method, message display method, storage medium and computer equipment |
| CN115023933A (en) * | 2020-02-28 | 2022-09-06 | 深圳市欢太科技有限公司 | Content pushing method, device, server and storage medium |
| CN111985895A (en) * | 2020-03-31 | 2020-11-24 | 北京来也网络科技有限公司 | Method, device, equipment and storage medium for enrollment guidance combining RPA and AI |
| CN112001746A (en) * | 2020-08-07 | 2020-11-27 | Oppo（重庆）智能科技有限公司 | Information pushing method and device, electronic equipment and storage medium |
| CN114329170A (en) * | 2020-10-12 | 2022-04-12 | 北京达佳互联信息技术有限公司 | Message pushing method and device, electronic equipment and storage medium |
| CN112437000A (en) * | 2020-11-16 | 2021-03-02 | 平安信托有限责任公司 | Message queue pushing method and device, computer equipment and storage medium |
| CN112804309A (en) * | 2020-12-31 | 2021-05-14 | 中国人寿保险股份有限公司上海数据中心 | Multicast pushing method |
| CN112804309B (en) * | 2020-12-31 | 2022-09-20 | 中国人寿保险股份有限公司上海数据中心 | Multicast pushing method |
| CN115550295A (en) * | 2022-09-01 | 2022-12-30 | 钉钉(中国)信息技术有限公司 | Message processing method, message display method and computing equipment |
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