CN108074135A - Advertisement sending method, device, server and storage medium - Google Patents
Advertisement sending method, device, server and storage medium Download PDFInfo
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- CN108074135A CN108074135A CN201711437308.2A CN201711437308A CN108074135A CN 108074135 A CN108074135 A CN 108074135A CN 201711437308 A CN201711437308 A CN 201711437308A CN 108074135 A CN108074135 A CN 108074135A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0269—Targeted advertisements based on user profile or attribute
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Abstract
The embodiment of the present application discloses a kind of advertisement sending method, device, server and storage medium, and this method includes：It obtains instant communication software in mobile terminal and carries out the newer update head portrait of head portrait；By in multiple default adlines, determining adline corresponding with the update head portrait as targeted advertisements type, the multiple default adline corresponds to one or more advertisement respectively；Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to the mobile terminal, realizes the advertisement for more meeting user's actual interest to mobile terminal push, push result is more accurate.
Description
Technical field
This application involves Internet technical field, more particularly, to a kind of advertisement sending method, device, server and
Storage medium.
Background technology
With the development of internet, become increasingly prevalent to user's advertisement.Existing advertisement pushing, usually with use
Itself actual demand at family is not consistent, and push is not accurate enough.For example, in a browser, to the random advertisement of user or
Search term advertisement according to user etc..But the advertisement that this kind of push mode is pushed, not necessarily user are actual to be needed
Ask corresponding advertisement.
The content of the invention
In view of the above problems, present applicant proposes a kind of advertisement sending method, device, server and storage medium, according to
The update head portrait advertisement of instant communication software, the advertisement pushed are more in line with user demand, and push result is more accurate.
In a first aspect, the embodiment of the present application provides a kind of advertisement sending method, the described method includes：Obtain mobile terminal
Middle instant communication software carries out the newer update head portrait of head portrait；By in multiple default adlines, determining and the update head
As corresponding adline is as targeted advertisements type, it is wide that the multiple default adline corresponds to one or more respectively
It accuses；Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to the mobile terminal.
Second aspect, the embodiment of the present application provide a kind of advertisement pushing device, and described device includes：Update obtains mould
Block obtains instant communication software in mobile terminal and carries out the newer update head portrait of head portrait；Targeted advertisements determination type module, by more
In a default adline, adline corresponding with the update head portrait is determined as targeted advertisements type, it is the multiple
Default adline corresponds to one or more advertisement respectively；Advertisement pushing module, for right from targeted advertisements type institute
Advertisement is chosen in one or more advertisement answered, is sent to the mobile terminal.
The third aspect, the embodiment of the present application provide a kind of server, including memory and processor, the memory coupling
It is connected to the processor, the memory store instruction, when executed by the processor the processor execution
Above-mentioned method.
Fourth aspect, the embodiment of the present application provide a kind of the computer-readable of program code that can perform with processor
Storage medium, said program code make the processor perform above-mentioned method.
Advertisement sending method, device, server and the storage medium that the application provides obtain instant messaging in mobile terminal
After the update head portrait of software, determine that the corresponding adline of update head portrait is wide as target from multiple default adlines
Type is accused, then chooses advertisement from the corresponding adline of targeted advertisements type and is sent to mobile terminal, is realized to mobile terminal
Push more meets the advertisement of user interest, and push result is more accurate.
These aspects or other aspects of the application can more straightforward in the following description.
Description of the drawings
In order to illustrate more clearly of the technical solution in the embodiment of the present application, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some embodiments of the present application, for
For those skilled in the art, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 shows the interaction schematic diagram between mobile terminal and server in the embodiment of the present application；
Fig. 2 shows the flow chart for the advertisement sending method that the application first embodiment proposes；
Fig. 3 shows a kind of flow chart for the advertisement sending method that the application second embodiment proposes；
Fig. 4 shows a kind of default linked list schematic diagram in the advertisement sending method that the embodiment of the present application proposes；
Fig. 5 shows that the another kind in the advertisement sending method that the embodiment of the present application proposes presets linked list schematic diagram；
Fig. 6 shows another flow chart for the advertisement sending method that the application second embodiment proposes；
Fig. 7 shows another default linked list schematic diagram in the advertisement sending method that the embodiment of the present application proposes；
Fig. 8 shows another flow chart for the advertisement sending method that the application second embodiment proposes；
Fig. 9 shows the linked list for getting adline in the advertisement sending method that the embodiment of the present application proposes
Schematic diagram；
Figure 10 shows the functional block diagram for the advertisement pushing device that the application fourth embodiment proposes；
Figure 11 shows the service for execution according to the advertisement sending method of the embodiment of the present application of the embodiment of the present application
The structure diagram of device.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, the technical solution in the embodiment of the present application is carried out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, those of ordinary skill in the art are obtained every other without creative efforts
Embodiment shall fall in the protection scope of this application.
It, usually can be to user's advertisement during the network activity of mobile terminal.If at random to user's advertisement,
Or by user search for content search term to user's advertisement, since the push mode is not the reality according to user
Animation, psychological condition carry out, and the advertisement pushed not necessarily caters to the point of interest of user.
Inventor has found that more and more user's live and works all be unable to do without instant messaging (instant
Message, IM) software, such as wechat, QQ, facebook, microblogging.The user account number of instant communication software is usually all corresponding with
User's head portrait, such as wechat head portrait, QQ head portraits, microblogging head portrait.And user's head portrait has typically represented the personal image of user, individual
Hobby, real life state, psychological condition etc., be typically user currently most concerned about, most interested content, it is therefore, and instant
The relevant advertisement of user's head portrait of communication software usually caters to the point of interest of user.Accordingly, present applicant proposes a kind of advertisements
Method for pushing, device, server and storage medium are updated according to the head portrait of instant communication software to user's advertisement, push
Advertisement be more consistent with the interest of user, advertisement pushing is more accurate.
It can be by between server and mobile terminal in advertisement sending method provided by the embodiments of the present application and device
Interaction is realized, will be wide after server obtains the advertisement for needing to push according to the update head portrait of instant communication software in mobile terminal
It accuses and is sent to mobile terminal.Fig. 1 shows a kind of interaction signal between server 1 and mobile terminal 2 in the embodiment of the present application
Figure.As shown in Figure 1, mobile terminal 2 is located at server 1 in network 3, which can be wireless network or cable network.It is logical
The wireless network or cable network are crossed, mobile terminal 2 and server 1 carry out data interaction.In the application, mobile terminal 2
Can be the smart machines such as mobile phone, tablet computer, computer.
Client can be run in mobile terminal 2, server 1 can operation service end.For example, in this application, it is mobile whole
Operation has the corresponding client of instant communication software in end 2, and runs the service corresponding to the client in the server 1
End, based on above-mentioned network environment, client can carry out data interaction by network and server 1, so as to fulfill with server 1
The server-side of upper operation carries out data interaction.With reference to attached drawing and specific embodiment will be passed through to this mainly from server-side below
The advertisement sending method and device that application embodiment provides illustrate.
First embodiment
Referring to Fig. 2, the application first embodiment provides a kind of advertisement sending method.In the advertisement sending method,
Server sends out advertisement after the advertisement pushed to it is obtained according to the update head portrait of instant communication software software in mobile terminal
It is sent to mobile terminal.In the particular embodiment, the advertisement sending method is applied to advertisement pushing device as shown in Figure 10
300 and it is corresponding with the server 100 (Figure 11) of advertisement pushing device 300.Above-mentioned advertisement sending method can specifically include
Following steps：
Step S110：It obtains instant communication software in mobile terminal and carries out the newer update head portrait of head portrait.
User can be updated the head portrait in instant communication software, such as update wechat head portrait, QQ head portraits.When user more
In new instant communication software during head portrait, the new head portrait that instant communication software selects user is sent to the instant communication software pair
The server answered.
Wherein, the corresponding server of instant communication software can be for handling the system of instant communication software information clothes
Business device.When obtaining the update head portrait of instant communication software, obtained from the system server.And it is possible to it is to be receiving
After notification message of the system server according to the update head portrait, the update head portrait of instant communication software is obtained.
In addition, the corresponding server of instant communication software can also be the server of acquisition update head portrait, that is to say, that
Update head portrait can be sent to the server by the instant communication software in mobile terminal, realized in the embodiment of the present application and updated head
The acquisition of picture.
Either, mobile terminal is collected by being installed on the advertisement processing module for the embodiment of the present application of mobile terminal
The update of middle instant communication software head portrait, when detect update by instant communication software head portrait when, updated update head portrait is sent out
Server is sent to, corresponding, server gets the update head portrait of instant communication software in mobile terminal.
Step S120：By in multiple default adlines, determining adline conduct corresponding with the update head portrait
Targeted advertisements type, the multiple default adline correspond to one or more advertisement respectively.
Multiple adlines are preset, each adline is corresponding with one or more advertisement, common, and adline corresponds to
Advertisement belong to the corresponding classification of the adline, as the corresponding advertisement of adline " garment for children " can be various brands
Children's garment advertisement.
It is determined from multiple default adlines with updating the corresponding adline of head portrait, as targeted advertisements type,
It is the adline corresponding to the advertisement pushed to user terminal to represent it.
Wherein it is possible to be, each default adline is corresponding with different preset contents corresponding with update head portrait, because
This, can determine the corresponding adline of update head portrait according to the relation between update head portrait and preset content.For example, with
Meet the corresponding adline of preset content of preset condition between update head portrait for targeted advertisements type, the preset condition is at this
It is not intended to limit in application embodiment.If preset content is pre-set image, similarity is more than similarity threshold between update head portrait
The corresponding adline of default head portrait, as targeted advertisements type etc.；Or such as, preset content is default word content,
Image analysis is carried out to update head portrait, obtains the corresponding word content of more new images, phase between the word content with updating head portrait
Like default word content of the degree more than similarity threshold, corresponding adline is as targeted advertisements type.
In the embodiment of the present application, the quantity of definite targeted advertisements type does not limit, can be with actually determined number
Subject to amount, it is possibility to have quantity limits.
Step S130：Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to institute
State mobile terminal.
Advertisement is chosen from the corresponding advertisement of targeted advertisements type and is sent to mobile terminal, realizes the advertisement to mobile terminal
Push.For example, targeted advertisements type is " garment for children " type, advertisement is chosen from the advertisement of the type and is sent to movement eventually
End, the advertisement for such as choosing certain children's garment of A brands are sent to mobile terminal.
If it is determined that targeted advertisements type to be multiple, can be from corresponding one or more advertisement of each targeted advertisements type
It is middle to choose the advertisement sent to mobile terminal.The number of ads chosen from each targeted advertisements type can be one, certainly,
Can also be a plurality of.
Optionally, when choosing advertisement from the different corresponding advertisements of targeted advertisements type, obtain different types of a plurality of
After advertisement, which can be sent to the mobile terminal in different time sections.For example, definite targeted advertisements type is
3 classes, select an advertisement from each type, obtain 3 advertisements, in the morning 9 points respectively by 3 advertisements, 2 pm and under
7: 3 period push of noon.
In addition, optional, user experience is taken into account, the quantity of advertisement pushing can be controlled, such as advertisement pushing quantity on the same day
No more than default quantity.If targeted advertisements number of types is more than default quantity, that is chosen from each targeted advertisements type is used for
The total amount of the advertisement of push is more than default quantity, then random read take presets quantity item from the advertisement of selection, as whole to movement
Hold the advertisement of push.
Second embodiment
A kind of advertisement sending method is present embodiments provided, compared with first embodiment, this method is included by updating head
Targeted advertisements type as corresponding to affiliated head portrait type determines update head portrait, specifically, Fig. 3 is referred to, in the present embodiment
In, including：
Step S210：It obtains instant communication software in mobile terminal and carries out the newer update head portrait of head portrait.
Step S220：Obtain the corresponding head portrait type of the update head portrait.
Step S230：From multiple default adlines in default linked list, obtain the head portrait type and correspond to
Adline as targeted advertisements type.
In the embodiment of the present application, it can pre-set and be stored with default linked list, be wrapped in the default linked list
Include the correspondence of multiple default head portrait types and multiple default adlines.Wherein, head portrait type represents update head portrait
Affiliated classification has an automobile as updated in head portrait, then the corresponding head portrait type of the update head portrait can be " automobile ", update
Corresponding there are one child in head portrait, then the corresponding head portrait type of the update head portrait can be " children ".In default linked list
Specific correspondence between head portrait type and adline can be as shown in figure 4, certain, default linked list in Fig. 4
Only illustrate, the limitation being not intended as in the embodiment of the present application.
Therefore, in the embodiment of the present application, the corresponding head portrait type of update head portrait can be obtained, according to default linked list
In default head portrait type and multiple default adlines correspondence, it is right to obtain the corresponding head portrait type institute of update head portrait
The adline answered, as the corresponding targeted advertisements type of update head portrait.The side of adline is obtained with specific reference to head portrait type
Formula does not limit in the embodiment of the present application, such as can be, will to update the corresponding head portrait type of head portrait as target head as type
The target head compares one by one as type and default head portrait type in default linked list, if some target head is as class and default pass
The similarity for joining some default head portrait type in list is more than default similarity threshold, then by being somebody's turn to do in default linked list
The corresponding adline of default head portrait type is as the target head as the corresponding adline of type, that is to say, that this is pre-
If the corresponding adline of head portrait type as with the target head as the corresponding targeted advertisements class of the corresponding update head portrait of type
Type.If update head portrait corresponds to multiple head portrait types, the update head portrait is corresponded to, multiple targeted advertisements types may be obtained.
For example, the corresponding head portrait type of update head portrait is " automobile ", according to default linked list as shown in Figure 4, by " vapour
Vehicle " compares one by one with multiple head portrait types such as default head portrait type " children ", " automobile ", " pet " in default linked list,
The similarity of the head portrait type " automobile " and the head portrait type " automobile " in default linked list that obtain update head portrait meets default
Similarity threshold, then by the corresponding adline of head portrait type " automobile " " introduction of new product automobile ", " automobile in default linked list
Articles for use " and " car exhibition " are used as targeted advertisements type.
Wherein, the mode for obtaining the corresponding head portrait type of update head portrait does not limit in the embodiment of the present application.In one kind
In specific embodiment, Ke Yishi, default content field and default head portrait class can also be included by presetting in linked list
Correspondence between type, wherein, a head portrait type can correspond to one or more content fields, as shown in Figure 5.Wherein,
Fig. 5 and default linked list shown in Fig. 4 can also synthesize a linked list.In this embodiment, as shown in fig. 6,
Obtaining the corresponding head portrait type of update head portrait can include：
Step S221A：Image analysis is carried out to the update head portrait, obtains the corresponding content field of the update head portrait.
Update head image information is parsed by picture analytical algorithm, the corresponding content word of update head portrait can be obtained
Section.Such as updating head portrait includes a cat, then can parse and obtain content field " cat ".
Step S222A：The corresponding head portrait type of the content field is determined according to default linked list.
According to the correspondence between default content field in default linked list and default head portrait type, solution is obtained
Head portrait type corresponding to the content field analysed.Specific acquisition modes do not limit in the embodiment of the present application, such as can be,
The content field that parsing obtains is compared one by one with the content field in default linked list, if the corresponding content word of update head portrait
The similarity of section and some default content field in default linked list is more than default similarity threshold, then by default association
The default corresponding head portrait type of content field of closing in list is as the corresponding head portrait type of update head portrait.If to updating head
Multiple classes appearance fields are obtained as carrying out parsing, then may obtain the corresponding multiple head portrait types of the update head portrait.It is real in the application
It applies in example, compares object difference, the value of default similarity threshold may be set to be difference.
For example, the content field that update head portrait parsing obtains is field a, it, will according to default linked list as shown in Figure 5
Field a is compared one by one with the content field in default linked list, obtains field a with 3 similarity of field therein more than default
Similarity threshold, then using 3 corresponding head portrait type " automobile " of field as the corresponding head portrait type of update head portrait.
In another embodiment, multiple default head portraits and default head portrait can also be included by presetting in linked list
Correspondence between type, the default head portrait exist with graphic form, and each the corresponding head portrait of default head portrait type can
To include one or more, which can be as shown in Figure 7.It should be understood that the default linked list of Fig. 7 is only
For signal, the limitation being not intended as in the embodiment of the present application.
Therefore, Fig. 8 is referred to, in the present embodiment, obtaining the corresponding head portrait type of update head portrait can include：
Step S221B：The update head portrait with multiple default head portraits is matched, obtains the update head portrait and institute
State the similarity between multiple default head portraits.
Update head portrait and each default head portrait in default linked list are subjected to images match one by one, obtain update head portrait
With the similarity between default head portrait in default linked list.Wherein, the algorithm of similarity mode is carried out between image at this
It is not limited in application embodiment, such as SIFT algorithms.
Step S222B：Default similarity threshold will be more than with the update head portrait similarity in the default linked list
Head portrait as target head picture.
Step S223B：Target head described in the default linked list is obtained as corresponding head portrait type, as it is described more
The corresponding head portrait type of new head portrait.
From default linked list in multiple default head portraits, choose and be more than default similarity threshold with update head portrait similarity
The head portrait of value is as target head picture.Further according to the correspondence in default linked list between default head portrait and head portrait type,
The target head is obtained as corresponding head portrait type, with the target head as corresponding head portrait type, as the corresponding head of update head portrait
As type.
For example, default linked list is as shown in Figure 7.The update head portrait of acquisition is carried out with the head portrait in default linked list
Images match.If it is more than the default head portrait of predetermined threshold value with update head portrait for picture 1, with the 1 corresponding head portrait class of picture
Type " children " is as the corresponding head portrait type of update head portrait.
In the present embodiment, after the correspondence for obtaining update head portrait and adline, it can be recorded.Record
Mode does not limit, and can also be recorded by linked list.For example, by taking a kind of above-mentioned embodiment as an example, head is updated
The content field that picture obtains after being parsed is field a, and field a corresponds to head portrait type " automobile ", and head portrait type " automobile " is corresponding
Targeted advertisements type " introduction of new product automobile ", " Automobile Products " and " car exhibition ", the then correspondence recorded can be such as Fig. 9 institutes
Show.
Step S240：Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to institute
State mobile terminal.
The advertisement chosen from the corresponding advertisement of targeted advertisements type is sent to mobile terminal, allow mobile terminal to
User shows the advertisement being selected, and realizes the advertisement pushing to user.
Wherein, the advertisement of selection is sent to mobile terminal, can is that the advertisement of selection is sent to the mobile terminal
It is middle to update the corresponding instant communication software of head portrait.Specifically, can be, instant communication software sends update head portrait in mobile terminal
When, it is corresponding to send user account number.Implement the server of the embodiment of the present application the method when obtaining update head portrait, it is corresponding to obtain
The corresponding user account number of update head portrait.It, can be by the user's account number pair after the corresponding adline of update head portrait is got
It should preserve, as shown in Figure 9.Represented in Fig. 9 this for record adline obtain result linked list in content field by
The update head portrait of user account number AAA obtains, and the adline matched corresponds to the update head portrait of the user's account number.Therefore, Xiang Yi
During dynamic terminal advertisement, the corresponding newer user account number of the head portrait of the instant communication software is sent advertise to.Such as Fig. 9 institutes
The adline shown is obtained in result, and adline " introduction of new product automobile ", " Automobile Products " and " car exhibition " is corresponding wide
It accuses and is sent in the user account number AAA for the instant communication software for sending update head portrait.
In addition, it is optional, it is soft that the advertisement of selection is sent to the corresponding instant messaging of update head portrait in the mobile terminal
During part, the pop-up advertisement in the form of pop-up can be realized advertisement pushing.
Optionally, in the embodiment of the present application, the advertisement of selection is sent to mobile terminal or by the wide of selection
The advertisement pushing client being sent in the mobile terminal is accused, to indicate that the advertisement pushing client is wide according to what is received
It accuses eject notification or the advertisement received is inserted into other clients of user's browsing of the mobile terminal, the user is clear
Other clients look at, can be the clients that user will browse, the circle of friends that will be browsed such as user, the press of browsing
Face is medium.Wherein, which can be previously used for collecting instant communication software head portrait in mobile terminal to update
Advertisement processing module.The advertisement pushing client can also be the advertisement with the relevant client of institute's advertisement, such as push
For the advertisement of certain shopping platform, accessed by the corresponding application program of the shopping platform, then the corresponding application program of the shopping platform
As advertisement pushing client, when mobile terminal is equipped with the corresponding application program of the shopping platform, the shopping platform will be passed through
Corresponding application program carries out advertisement pushing, specific push mode can be pop-up show or other.
When obtaining the update head portrait of instant communication software, it can correspond to and obtain setting for the corresponding mobile terminal of update head portrait
Standby number, such as the IMEI (International Mobile Equipment Identity) of the mobile terminal.Movement to acquisition
The device number of terminal can correspond to the adline pushed to the mobile terminal and preserve, as shown in Figure 9.Represent that this is used in Fig. 9
It records adline and obtains the update head that the content field in the linked list of result is sent by the mobile terminal that device number is Aaa
As obtaining, the adline matched corresponds to the update head portrait of the device number.It sends advertise to wide in the mobile terminal
When accusing push client, sent according to device number.Such as, the corresponding adline of user account number AAA update head portraits is collected
Device number for " Automobile Products ", and AAA user is：Aaa, after another shopping app accesses the advertising message, if
Aaa equipment has installation shopping app, then the shopping app into the mobile terminal that device number is Aaa pushes pushing away for Automobile Products
Send advertisement.
3rd embodiment
A kind of advertisement pushing device 300 is present embodiments provided, refers to Figure 10, which includes：Update obtains mould
Block 310 obtains instant communication software in mobile terminal and carries out the newer update head portrait of head portrait.Targeted advertisements determination type module
320, by multiple default adlines, determine with the corresponding adline of head portrait that updates as targeted advertisements type,
The multiple default adline corresponds to one or more advertisement respectively.Advertisement pushing module 330, for wide from the target
It accuses in one or more advertisement corresponding to type and chooses advertisement, be sent to the mobile terminal.
Wherein, if the update head portrait corresponds to multiple targeted advertisements types, advertisement pushing module 330 can be from from each mesh
An advertisement, which is chosen, in one or more advertisement corresponding to mark adline is sent to the mobile terminal.
Further, advertisement pushing module 330 can also be by the different corresponding advertisements of targeted advertisements type when different
Between section be sent to the mobile terminal.
Further, the advertisement of selection can be sent to described in the mobile terminal and update by advertisement pushing module 330
The corresponding instant communication software of head portrait；Or the advertisement of selection is sent to the advertisement pushing client of the mobile terminal, with
Indicate that the advertisement pushing client is inserted into the shifting according to the advertisement eject notification received or by the advertisement received
Other clients of user's browsing of dynamic terminal.
Further, default linked list can be pre-stored with, the default linked list includes multiple default heads
As type and the correspondence of multiple default adlines.Adline determining module 320 can include：Head portrait type obtains
Unit, for obtaining the corresponding head portrait type of the update head portrait；Adline determination unit, for from default linked list
Multiple default adlines in, obtain the corresponding adline of the head portrait type as targeted advertisements type.
Optionally, the corresponding pass further included in linked list between default content field and default head portrait type is preset
System.Head portrait type acquiring unit can include：Image analysis subelement for carrying out image analysis to the update head portrait, obtains
Obtain the corresponding content field of the update head portrait；Head portrait type obtains subelement, described for being determined according to default linked list
The corresponding head portrait type of content field.
Optionally, pair that can also include in linked list between multiple default head portraits and default head portrait type is preset
It should be related to.Head portrait type acquiring unit can include：Coupling subelement, for updating head portrait and multiple default head portraits by described
It is matched, obtains the similarity between the update head portrait and the multiple default head portrait；Target head picture obtains subelement,
For being more than the head portrait of default similarity threshold as target with the update head portrait similarity using in the default linked list
Head portrait；Head portrait type obtains subelement, for obtaining target head described in the default linked list as corresponding head portrait type,
As the corresponding head portrait type of the update head portrait.
In conclusion advertisement sending method provided by the embodiments of the present application, device, server and storage medium, according to shifting
Update head portrait in dynamic terminal in instant communication software carries out advertisement pushing, and the advertisement of push and update head portrait are corresponding related, and
Update head portrait in instant communication software is usually demonstrated by personal like, personal image and the personal interest of user, therefore, pushes away
The advertisement being sent in mobile terminal more meets the interest of user.
That is, in the embodiment of the present application, in the case where not increasing hardware cost, software by being to user
When communication software the data of update head portrait analyzed, understand the focus of user, and carry out advertisement for the focus and push away
It send, improves the efficiency and validity of advertisement pushing.And it realizes, precisely pushes, more existing advertisement pushing scheme reduces
The quantity of the advertisement of push, improves user's checking.
Referring to Figure 11, based on above-mentioned advertisement sending method, device, the embodiment of the present application also provides a kind of service
Device 100, the server 100 can usually include one or more (one is only shown in figure) processors 102, memory 104,
RF (Radio Frequency, radio frequency) module 106, power module 122 etc..It will appreciated by the skilled person that Figure 11
Shown structure is only to illustrate, and the structure of the server 100 is not caused to limit.For example, the server 100 may be used also
Including more either less components than shown in Figure 11 or with the correspondence different from shown in Figure 11.
It will appreciated by the skilled person that for the processor 102, every other component belongs to
It is coupled between peripheral hardware, the processor 102 and these peripheral hardwares by multiple Peripheral Interfaces 124.The Peripheral Interface 124 can
Based on following standard implementation：Universal Asynchronous Receive/sending device (Universal Asynchronous Receiver/
Transmitter, UART), universal input/output (General Purpose Input Output, GPIO), serial peripheral connect
Mouthful (Serial Peripheral Interface, SPI), internal integrated circuit (Inter-Integrated Circuit,
I2C), but it is not limited to above-mentioned standard.In some instances, the Peripheral Interface 124 can only include bus；In other examples
In, the Peripheral Interface 124 may also include other elements, such as one or more controller.In addition, these controllers can be with
Spin off from the Peripheral Interface 124, and be integrated in the processor 102 or corresponding peripheral hardware in.
The memory 104 can be used for storage software program and module, and the processor 102 is stored in institute by operation
The software program and module in memory 104 are stated, so as to perform various functions application and data processing.The memory
104 may include high speed random access memory, may also include nonvolatile memory, and such as one or more magnetic storage device dodges
It deposits or other non-volatile solid state memories.In some instances, the memory 104 can further comprise compared with institute
The remotely located memory of processor 102 is stated, these remote memories can pass through network connection to the server 100.On
The example for stating network includes but not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
The RF modules 106 are used to receiving and sending electromagnetic wave, realize the mutual conversion of electromagnetic wave and electric signal, so as to
It is communicated with communication network or other equipment.The RF modules 106 may include various existing for performing these functions
Circuit element, for example, antenna, RF transceiver, digital signal processor, encryption/deciphering chip, subscriber identity module
(SIM) card, memory etc..The RF modules 106 can be carried out with various networks such as internet, intranet, wireless network
Communication is communicated by wireless network and other equipment.Above-mentioned wireless network may include cellular telephone networks, wireless
LAN or Metropolitan Area Network (MAN).Above-mentioned wireless network can use various communication standards, agreement and technology, including but not limited to
Global system for mobile communications (Global System for Mobile Communication, GSM), enhanced mobile communication skill
Art (Enhanced Data GSM Environment, EDGE), Wideband CDMA Technology (wideband code
Division multiple access, W-CDMA), Code Division Multiple Access (Code division access, CDMA), time-division
Multiple access technology (time division multiple access, TDMA), adopting wireless fidelity technology (Wireless, Fidelity,
WiFi) (such as American Institute of Electrical and Electronics Engineers's standard IEEE 802.10A, IEEE 802.11b, IEEE802.11g and/or
IEEE 802.11n), the networking telephone (Voice over internet protocal, VoIP), worldwide interoperability for microwave accesses
(Worldwide Interoperability for Microwave Access, Wi-Max), other for mail, Instant Messenger
The agreement of news and short message and any other suitable communications protocol or even it may include that those are not developed currently yet
Agreement.
The power module 122 is used to provide supply of electric power to the processor 102 and other each components.Specifically,
The power module 122 may include power-supply management system, one or more power supply (such as battery or alternating current), charging circuit,
Power-fail detection circuit, inverter, indicator of the power supply status and any other life with electric power in the server 100
Into, manage and be distributed relevant component.
It should be noted that each embodiment in this specification is described by the way of progressive, each embodiment weight
Point explanation is all difference from other examples, and just to refer each other for identical similar part between each embodiment.
For device class embodiment, since it is basicly similar to embodiment of the method, so description is fairly simple, related part ginseng
See the part explanation of embodiment of the method.It is real in device for the described arbitrary processing mode in embodiment of the method
It applies in example and no longer can be one by one repeated in device embodiment by corresponding processing modules implement.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment or example of the application.In the present specification, schematic expression of the above terms is not
It must be directed to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be in office
It is combined in an appropriate manner in one or more embodiments or example.In addition, without conflicting with each other, the skill of this field
Art personnel can tie the different embodiments described in this specification or example and different embodiments or exemplary feature
It closes and combines.
In addition, term " first ", " second " are only used for description purpose, and it is not intended that instruction or hint relative importance
Or the implicit quantity for indicating indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or
Implicitly include at least one this feature.In the description of the present application, " multiple " are meant that at least two, such as two, three
It is a etc., unless otherwise specifically defined.
Any process described otherwise above or method description are construed as in flow chart or herein, represent to include
Module, segment or the portion of the code of the executable instruction of one or more the step of being used to implement specific logical function or process
Point, and the scope of the preferred embodiment of the application includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, carry out perform function, this should be by the application
Embodiment person of ordinary skill in the field understood.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
Row system, device or equipment instruction fetch and the system executed instruction) it uses or combines these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium " can any can be included, store, communicate, propagate or pass
Defeated program is for instruction execution system, device or equipment or the dress used with reference to these instruction execution systems, device or equipment
It puts.The more specific example (non-exhaustive list) of computer-readable medium includes following：Electricity with one or more wiring
Connecting portion (mobile terminal), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable
Medium, because can be for example by carrying out optical scanner to paper or other media, then into edlin, interpretation or if necessary with it
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each several part of the application can be realized with hardware, software, firmware or combination thereof.Above-mentioned
In embodiment, software that multiple steps or method can in memory and by suitable instruction execution system be performed with storage
Or firmware is realized.If for example, with hardware come realize in another embodiment, can be under well known in the art
Any one of row technology or their combination are realized：With for the logic gates to data-signal realization logic function
Discrete logic, have suitable combinational logic gate circuit application-specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that realize all or part of step that above-described embodiment method carries
Suddenly it is that relevant hardware can be instructed to complete by program, the program can be stored in a kind of computer-readable storage medium
In matter, the program upon execution, one or a combination set of the step of including embodiment of the method.In addition, in each embodiment of the application
In each functional unit can be integrated in a processing module or unit is individually physically present, can also two
A or more than two units are integrated in a module.The form that hardware had both may be employed in above-mentioned integrated module is realized, also may be used
It is realized in the form of using software function module.If the integrated module realized in the form of software function module and as
Independent production marketing in use, can also be stored in a computer read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although it has been shown and retouches above
Embodiments herein is stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the application
System, those of ordinary skill in the art can be changed above-described embodiment, change, replace and become within the scope of application
Type.
Finally it should be noted that：Above example is only to illustrate the technical solution of the application, rather than its limitations；Although
The application is described in detail with reference to the foregoing embodiments, those of ordinary skill in the art are when understanding：It still can be with
It modifies to the technical solution recorded in foregoing embodiments or equivalent substitution is carried out to which part technical characteristic；And
These modification or replace, do not drive appropriate technical solution essence depart from each embodiment technical solution of the application spirit and
Scope.
Claims (10)
1. a kind of advertisement sending method, which is characterized in that the described method includes：
It obtains instant communication software in mobile terminal and carries out the newer update head portrait of head portrait；
By in multiple default adlines, determine with the corresponding adline of head portrait that updates as targeted advertisements type,
The multiple default adline corresponds to one or more advertisement respectively；
Advertisement is chosen from one or more advertisement corresponding to the targeted advertisements type, is sent to the mobile terminal.
2. according to the method described in claim 1, it is characterized in that, be pre-stored with default linked list, the default associated column
Table includes the correspondence of multiple default head portrait types and multiple default adlines, described by multiple default advertisements
In type, determine that adline corresponding with the update head portrait includes as targeted advertisements type：
Obtain the corresponding head portrait type of the update head portrait；
From multiple default adlines in default linked list, the corresponding adline conduct of the head portrait type is obtained
Targeted advertisements type.
3. according to the method described in claim 2, it is characterized in that, further include default content word in the default linked list
Correspondence between section and default head portrait type, the corresponding head portrait type of the update head portrait that obtains include：
Image analysis is carried out to the update head portrait, obtains the corresponding content field of the update head portrait；
The corresponding head portrait type of the content field is determined according to default linked list.
4. according to the method described in claim 2, it is characterized in that, multiple default heads are further included in the default linked list
Picture and the correspondence between default head portrait type, the corresponding head portrait type of the update head portrait that obtains include：
The update head portrait with multiple default head portraits is matched, obtains the update head portrait and the multiple default head
Similarity as between；
It is more than the head portrait of default similarity threshold as target with the update head portrait similarity using in the default linked list
Head portrait；
Target head described in the default linked list is obtained as corresponding head portrait type, as the corresponding head of the update head portrait
As type.
If 5. according to the method described in claim 1, it is characterized in that, it is described update head portrait correspond to multiple targeted advertisements types,
An advertisement is chosen from one or more advertisement corresponding to each targeted advertisements type and is sent to the mobile terminal.
6. according to the method described in claim 5, it is characterized in that, by the different corresponding advertisements of targeted advertisements type in difference
Period is sent to the mobile terminal.
7. according to the method described in claim 1, it is characterized in that, the advertisement of selection is sent to described in the mobile terminal
Update the corresponding instant communication software of head portrait；Or
The advertisement of selection is sent to the advertisement pushing client of the mobile terminal, to indicate the advertisement pushing client root
Other visitors of user's browsing of the mobile terminal are inserted into according to the advertisement eject notification received or by the advertisement received
Family end.
8. a kind of advertisement pushing device, which is characterized in that described device includes：
Acquisition module is updated, instant communication software in mobile terminal is obtained and carries out the newer update head portrait of head portrait；
Targeted advertisements determination type module, by multiple default adlines, determining advertisement corresponding with the update head portrait
Type corresponds to one or more advertisement respectively as targeted advertisements type, the multiple default adline；
Advertisement pushing module for choosing advertisement from one or more advertisement corresponding to the targeted advertisements type, is sent
To the mobile terminal.
9. a kind of server, which is characterized in that including memory and processor, the memory is couple to the processor, institute
Memory store instruction is stated, when executed by the processor any one of described processor perform claim requirement 1 to 7
The method.
A kind of 10. computer readable storage medium for the program code that can perform with processor, which is characterized in that described program
Code makes the processor perform claim require 1 to 7 any one of them method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711437308.2A CN108074135B (en) | 2017-12-26 | 2017-12-26 | Advertisement pushing method, device, server and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711437308.2A CN108074135B (en) | 2017-12-26 | 2017-12-26 | Advertisement pushing method, device, server and storage medium |
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| CN108074135A true CN108074135A (en) | 2018-05-25 |
| CN108074135B CN108074135B (en) | 2021-09-14 |
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| JP2013257837A (en) * | 2012-06-14 | 2013-12-26 | Sharp Corp | Advertisement delivery system, server, and method |
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| CN108074135B (en) | 2021-09-14 |
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