CN106709742A - Data processing method and device of native advertisement - Google Patents
Data processing method and device of native advertisement Download PDFInfo
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- CN106709742A CN106709742A CN201510437974.0A CN201510437974A CN106709742A CN 106709742 A CN106709742 A CN 106709742A CN 201510437974 A CN201510437974 A CN 201510437974A CN 106709742 A CN106709742 A CN 106709742A
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Abstract
The invention discloses a data processing method and device of a native advertisement. The method comprises that a native advertisement obtaining request which comprises an element standard of a to-be-obtained native advertisement is received from the flow end; a preset native advertisement database is searched for native advertisements whose element standards are consistent with that of the to-be-obtained native advertisement, the preset native advertisement database stores native advertisements uploaded by advertisers, and each native advertisement comprises multiple advertisement elements; according to a preset strategy, a target native advertisement is selected from the native advertisements obtained by searching; and the target native advertisement is pushed to the flow end. Each preset native advertisement is composed of advertisement elements, so that the target native advertisement can be selected according to the element standard requested by the flow end, and further the native advertisement pushed to the flow end satisfies standard requirements for the elements of the native advertisement of the flow end.
Description
Technical field
The application is related to web advertisement technical field, at a kind of primary ad data
Reason method and device.
Background technology
Advertisement is widely to the publicity measures of public's transmission information by the media of certain forms, disclosure.
At present, in mobile terminal advertisement pattern including banner, table plague advertisement, primary advertisement etc..Wherein, it is horizontal
Width advertisement refers to the advertisement of the banner pattern in screen either above or below；Table plague advertisement refer to reach a standard in game,
The pop-up ad occurred before pause, video playback；Primary advertisement is a kind of nearly 2 years emerging advertisement samples
Formula, it is highly merged, to advertiser, stream premised on leaving Consumer's Experience alone with advertisement broadcasting scene
Amount side and audient tripartite can bring positive effect.
Traditional advertisement processing mode is flow side directly by the advertising display of advertiser's offer in the page.
And for primary advertisement, highly merged because scene is played in itself and advertisement, therefore different flow side pair
It is also different in the demand of ad elements, such as to copy length, picture size etc..Therefore, tradition
Advertisement processing mode cannot be applied to primary advertisement.
The content of the invention
In view of this, this application provides a kind of primary advertisement data processing method and device, it is used to solve
Conventional ads processing mode cannot be applied to the problem of primary advertisement.
To achieve these goals, it is proposed that scheme it is as follows：
A kind of primary advertisement data processing method, is applied to server, and the method includes：
The primary advertisement acquisition request that flow end sends is received, the primary advertisement obtains request to be included waiting to obtain
Take the elemental standards of primary advertisement；
Search for consistent with the elemental standards of the primary advertisement to be obtained in preset primary advertising database
Primary advertisement, it is primary wide that the multiple advertisers of being stored with the preset primary advertising database upload
Accuse, each primary advertisement includes several ad elements respectively；
According to preset strategy, the primary advertisement of target is filtered out in the primary advertisement obtained from search；
The flow end is given by the primary advertisement pushing of the target.
A kind of primary advertisement data processing method, is applied to flow end, and the method includes：
When detecting user terminal and browsing to primary advertisement position, sending that primary advertisement obtains to server please
Ask, the primary advertisement obtains request includes the elemental standards of the corresponding primary advertisement of the primary advertisement position；
The primary advertisement of target of the server feedback is received, the primary advertisement of the target is included described
Primary advertisement position.
A kind of primary ad data processing unit, is applied to server, and the device includes：
Request reception unit, the primary advertisement for receiving the transmission of flow end obtains request, described primary wide
Accuse to obtain and ask to include the elemental standards of primary advertisement to be obtained；
Primary advertisement search unit, for searching for be obtained with described in preset primary advertising database
The consistent primary advertisement of the elemental standards of primary advertisement, is stored with the preset primary advertising database
The primary advertisement that multiple advertisers upload, each primary advertisement includes several ad elements respectively；
The primary advertisement screening unit of target, for according to preset strategy, in the primary advertisement obtained from search
Filter out the primary advertisement of target；
The primary advertisement pushing unit of target, for giving the flow end by the primary advertisement pushing of the target.
A kind of primary ad data processing unit, is applied to flow end, and the device includes：
Request transmitting unit, for when detecting user terminal and browsing to primary advertisement position, to server
Send primary advertisement and obtain request, the primary advertisement obtains request includes that the primary advertisement position is corresponding
The elemental standards of primary advertisement；
The primary advertisement unit of target, the primary advertisement of target for receiving the server feedback will
The primary advertisement of target is displayed in the primary advertisement position.
It can be seen from above-mentioned technical scheme that, the primary advertisement processing method that the embodiment of the present application is provided,
Primary advertising database is pre-set, for storing the primary advertisement that advertiser uploads, wherein each is primary
Advertisement includes several ad elements respectively.Include the element mark of primary advertisement to be obtained when flow end sends
When accurate primary advertisement obtains request, the unit with primary advertisement to be obtained is searched in primary advertising database
The consistent primary advertisement of plain standard, and according to preset strategy, the primary advertisement of target is therefrom filtered out, will
Flow end is given in the primary advertisement pushing of target, so that flow end shows the primary advertisement of target.Due in the application
Each primary advertisement for prestoring is constituted with ad elements, therefore when the primary advertisement of target is chosen, can be with
The elemental standards of the primary advertisement asked according to flow end are chosen so that be finally pushed to flow end
Primary advertisement meets standard requirement of the flow end to primary ad elements, and then causes the primary advertisement of displaying
Scene degrees of fusion is higher with playing.
Brief description of the drawings
In order to illustrate more clearly of the embodiment of the present application or technical scheme of the prior art, below will be to reality
The accompanying drawing to be used needed for example or description of the prior art is applied to be briefly described, it should be apparent that, below
Accompanying drawing in description is only embodiments herein, for those of ordinary skill in the art, not
On the premise of paying creative work, other accompanying drawings can also be obtained according to the accompanying drawing for providing.
Fig. 1 is a kind of server hardware structural representation disclosed in the embodiment of the present application；
Fig. 2 is a kind of primary advertisement data processing method flow chart disclosed in the embodiment of the present application；
Fig. 3 is another primary advertisement data processing method flow chart disclosed in the embodiment of the present application；
Fig. 4 is another primary advertisement data processing method flow chart disclosed in the embodiment of the present application；
Fig. 5 is a kind of primary ad data processing device structure diagram disclosed in the embodiment of the present application；
Fig. 6 is a kind of primary advertisement screening unit structural representation of target disclosed in the embodiment of the present application；
Fig. 7 is a kind of primary advertisement pushing cellular construction schematic diagram of target disclosed in the embodiment of the present application；
Fig. 8 is another primary advertisement data processing method flow chart disclosed in the embodiment of the present application；
Fig. 9 is another primary ad data processing device structure diagram disclosed in the embodiment of the present application；
Figure 10 is another primary ad data processing device structure diagram disclosed in the embodiment of the present application；
Figure 11 is a kind of primary advertisement cellular construction schematic diagram of target disclosed in the embodiment of the present application.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present application, the technical scheme in the embodiment of the present application is carried out
Clearly and completely describe, it is clear that described embodiment is only some embodiments of the present application, and
It is not all, of embodiment.Based on the embodiment in the application, those of ordinary skill in the art are not doing
Go out the every other embodiment obtained under the premise of creative work, belong to the scope of the application protection.
The embodiment of the present application provide primary advertisement data processing method be based on server, the server it is hard
Part structure can be computer, notebook etc..Before the primary advertisement data processing method for introducing the application,
The hardware configuration of server is introduced first.As shown in figure 1, the server can include：
Processor 1, communication interface 2, memory 3, communication bus 4, and display screen 5；
Wherein processor 1, communication interface 2, memory 3 and display screen 5 complete phase by communication bus 4
Communication between mutually.
Next, we combine server hardware structure, to the primary advertisement data processing method of the application
It is introduced, as shown in Fig. 2 the method includes：
Step S200, the primary advertisement acquisition request for receiving the transmission of flow end；
Wherein, the primary advertisement obtains request includes the elemental standards of primary advertisement to be obtained.The application
In primary advertisement be combining with ad elements, ad elements can include polytype, for example, mark
Topic word, details picture etc..The standard of ad elements is defined in the request that flow end sends, for example, is marked
Topic word size etc..
Specifically, the primary advertisement acquisition request that flow end sends can be received by communication interface 2.Can
Choosing, communication interface 2 can be the interface of communication module, such as interface of gsm module.
Step S210, search in preset primary advertising database unit with the primary advertisement to be obtained
The consistent primary advertisement of plain standard；
Wherein, preset primary advertising database can be stored in memory 3, and memory 3 may bag
Memory containing high-speed RAM, it is also possible to also including nonvolatile memory (non-volatile memory),
For example, at least one magnetic disk storage.It is primary that multiple advertisers that are stored with primary advertising database upload
Advertisement, each primary advertisement includes several ad elements respectively.
Advertiser can be uploaded onto the server primary advertisement by communication interface 2, and storage arrives primary wide
In announcement database.When advertiser uploads primary advertisement, can be uploaded according to the form of regulation, for example
Regulation uploads element species and elemental standards of primary advertisement etc..
This step can specifically be performed by processor 1, namely by processor 1 in preset primary advertisement
The primary advertisement consistent with the elemental standards of the primary advertisement to be obtained is searched in database.Processor 1
It is probably a central processor CPU, or specific integrated circuit ASIC (Application Specific
Integrated Circuit), or it is arranged to implement one or more integrated electricity of the embodiment of the present application
Road.Searched for by primary advertising database, several can be obtained consistent with required standard primary
Advertisement.
Step S220, according to preset strategy, target is filtered out in the primary advertisement obtained from search primary wide
Accuse；
Specifically, processor 1 can be screened according to preset strategy in the primary advertisement obtained from search
Go out the primary advertisement of target.Preset strategy can be pre-stored in memory 3, when this step is performed by processing
Device 1 is transferred using communication bus 4.
It is understood that because the primary advertisement stored in primary advertising database is magnanimity, therefore
Primary advertisement obtained by with elemental standards as search condition should also be many.Processor 1 can be by
The screening of the primary advertisement of target is carried out according to preset strategy.Here, preset strategy can artificially be set,
Fairly simple such as randomly selects.
Step S230, by the primary advertisement pushing of the target give the flow end.
The primary advertisement processing method that the embodiment of the present application is provided, pre-sets primary advertising database, uses
In the primary advertisement that storage advertiser uploads, wherein each primary advertisement includes several ad elements respectively.
When flow end sends the primary advertisement acquisition request for including the elemental standards of primary advertisement to be obtained, in original
Search for the primary advertisement consistent with the elemental standards of primary advertisement to be obtained in raw advertising database, and according to
Preset strategy, therefrom filters out the primary advertisement of target, and flow end is given by the primary advertisement pushing of target, with
Show the primary advertisement of target for flow end.Because each primary advertisement prestored in the application is with advertisement unit
Element composition, therefore in the primary advertisement of selection target, the unit of the primary advertisement that can be asked according to flow end
Plain standard is chosen so that the final primary advertisement for being pushed to flow end meets flow end to primary advertisement
The standard requirement of element, and then cause that the primary advertisement of displaying is higher with broadcasting scene degrees of fusion.
Optionally, for the communication mode between server and flow end, SDK approaches to cooperation can be selected
Or API approaches to cooperation.
Referring to Fig. 3, Fig. 3 is another primary advertisement data processing method flow disclosed in the embodiment of the present application
Figure.
As shown in figure 3, the method includes：
Step S300, the primary advertisement acquisition request for receiving the transmission of flow end；
Wherein, the primary advertisement obtains request includes the elemental standards of primary advertisement to be obtained.The application
In primary advertisement be combining with ad elements, ad elements can include polytype, for example, mark
Topic word, details picture etc..The standard of ad elements is defined in the request that flow end sends, for example, is marked
Topic word size etc..
Step S310, search in preset primary advertising database unit with the primary advertisement to be obtained
The consistent primary advertisement of plain standard；
The primary advertisement that multiple advertisers that are stored with primary advertising database upload, each primary advertisement difference
Including several ad elements.
Advertiser can be uploaded onto the server primary advertisement by communication interface 2, and storage arrives primary wide
In announcement database.When advertiser uploads primary advertisement, can be uploaded according to the form of regulation, for example
Regulation uploads element species and elemental standards of primary advertisement etc..
Step S320, inquire about preset user terminal identification and userspersonal information's corresponding relation, obtain and
The corresponding userspersonal information of user terminal identification for logging in the flow end；
Userspersonal information corresponding with each user terminal identification has been prestored in the application server,
And then userspersonal information corresponding with the user terminal identification that flow end sends, such as user can be obtained
Sex, marital status, personality hobby etc..
Specifically, for user terminal identification and the corresponding relation of userspersonal information, can be by inquiry
The third party's instant messaging account registered using user terminal identification, and then by third party's instant messaging account
Number inquiry user personal information.Lift for example, user terminal identification be terminal phone number, then can inquire about
QQ accounts, wechat account registered using the terminal phone number etc..Then the QQ accounts for being obtained using inquiry
Number and wechat account inquire about userspersonal information.
It should be noted that inquire about this mode of userspersonal information by third party's instant messaging account must
It is so the third party's MSN authorized by user, namely user is in registration third party's IMU account
Number when be mandate agreed to this operate.
Step S330, according to the userspersonal information and preset preference computing formula, calculating is searched for
The preference-score of each the primary advertisement arrived；
Here, by the userspersonal information for obtaining and preset preference computing formula, each is calculated former
The preference-score of raw advertisement.The form of preference computing formula can have various, mainly by analyzing user
Information determines the primary advertisement of user's most preference.Lift for example, the userspersonal information for obtaining includes male
User, age were 45 one full year of life, and occupation is co-director.And search for the primary advertisement that obtains include automobile,
Cosmetics and baby toy.For the user, automobile is more prone to interested as user
Product, therefore by setting parameters value in preference computing formula so that the preference of automotive advertising is obtained
Divide highest.
Step S340, the primary advertisement of preference-score highest is defined as the primary advertisement of target；
Step S350, by the primary advertisement pushing of the target give the flow end.
In the present embodiment, the personal information of the user of primary advertisement is browsed by analysis, be that it is pushed properly
The primary advertisement of target, the primary advertisement of the target is closer to being actually needed in user.
Referring to Fig. 4, Fig. 4 is another primary advertisement data processing method flow disclosed in the embodiment of the present application
Figure.
As shown in figure 4, the method includes：
Step S400, the primary advertisement acquisition request for receiving the transmission of flow end；
Wherein, the primary advertisement obtains request and includes the elemental standards of primary advertisement to be obtained and wait to obtain
Take the element species of primary advertisement.
Primary advertisement is combined with ad elements.Stored in the primary advertising database of server
Each primary advertisement ad elements including all categories.Element species with primary advertisement are as heading-text
As a example by word, descriptive text, icon picture and details picture, then deposited in the primary advertising database of server
Each primary advertisement of storage is included as a example by caption text, descriptive text, icon picture and details picture.
And for flow end, for certain primary advertisement position thereon, may be merely capable of accommodating
Next caption text, therefore flow end can add to be obtained in the primary advertisement for sending obtains request
The element species of primary advertisement, namely indicate the element for needing to obtain which species.
For elemental standards, that specify the specification standards of various types of elements to be obtained, example
Such as number of characters of caption text, the pixel value of details picture.
Step S410, search in preset primary advertising database unit with the primary advertisement to be obtained
The consistent primary advertisement of plain standard；
The primary advertisement that multiple advertisers that are stored with primary advertising database upload, each primary advertisement difference
Including several ad elements.
Advertiser can be uploaded onto the server primary advertisement by communication interface 2, and storage arrives primary wide
In announcement database.When advertiser uploads primary advertisement, can be uploaded according to the form of regulation, for example
Regulation uploads element species and elemental standards of primary advertisement etc..
Step S420, according to preset strategy, target is filtered out in the primary advertisement obtained from search primary wide
Accuse；
Step S430, by the primary advertisement of the target, element species are the primary advertisement to be obtained
The element of element species is pushed to the flow end.
For the primary advertisement of target that screening is obtained, that includes various types of elements.And flow end can
The element of wherein certain several types can be needed only to, therefore in order to save in communication overhead, this step only
The element of the type that flow end is needed is transmitted.
Optionally, element species can include caption text, descriptive text, icon picture and details picture.
Corresponding, elemental standards can include caption text word threshold, descriptive text word threshold, icon figure
Piece pixel and size value and details picture pixels and size value.
Several elemental standards specifications provided herein：
Between 0-14 words, between 0-30 words, icon picture is descriptive text caption text number of words
300*300 pixels, details picture can have following four size：1200*800,800*1200,1280*720,
1200*627。
Next, in the present embodiment with one specifically example application scheme is introduced.
User uses user terminal access flow end, browses to a primary advertisement position, the primary advertisement position
Corresponding primary advertisement includes caption text element, picture details pel element, two standard difference of element
For caption text is no more than 10 words, picture details figure size is 1200*800.
Then flow end sends primary advertisement and obtains request to server, and user terminal mark is carried in the request
Know the element species (heading-text of (such as terminal phone number 11223344556) and primary advertisement to be obtained
Character table and picture details pel element), elemental standards (caption text be no more than 10 words, picture details
Figure size is 1200*800).
Server is scanned for after primary advertisement acquisition request is received in primary advertising database,
To meet：Caption text is no more than 10 words, and picture details figure size is two conditions of 1200*800
Primary advertisement pick out, it is assumed that obtain primary advertisement A, B, C, D.
Further, server searches corresponding userspersonal information according to terminal phone number, and refers to user
Personal information and preset preference computing formula, calculate the primary respective preference-score of advertisement A, B, C, D.
Obtain preference-score and be followed successively by B from low to high<C<D<A, then be defined as target primary by primary advertisement A
Advertisement, and by primary advertisement A (or caption text element in primary advertisement A and details pel element)
It is pushed to flow end.
Flow termination receives primary advertisement A (or caption text element and details figure in primary advertisement A
Element) after, caption text element and details pel element are arranged to the correspondence position of primary advertisement position,
And it is shown to user.
The primary ad data processing unit that the embodiment of the present application is provided is described below, is described below
Primary ad data processing unit and above-described primary advertisement data processing method can mutually corresponding ginseng
According to.
Referring to Fig. 5, Fig. 5 shows for a kind of primary ad data processing unit structure disclosed in the embodiment of the present application
It is intended to.
As shown in figure 5, the device includes：
Request reception unit 51, the primary advertisement for receiving the transmission of flow end obtains request, described primary
Advertisement obtains request includes the elemental standards of primary advertisement to be obtained；
Primary advertisement search unit 52, waits to obtain for being searched in preset primary advertising database with described
The consistent primary advertisement of the elemental standards of primary advertisement is taken, is stored in the preset primary advertising database
There is the primary advertisement that multiple advertisers upload, each primary advertisement includes several ad elements respectively；
The primary advertisement screening unit 53 of target, for according to preset strategy, from the primary advertisement that search is obtained
In filter out the primary advertisement of target；
The primary advertisement pushing unit 54 of target, for giving the flow end by the primary advertisement pushing of the target.
Optionally, the primary advertisement obtains request can also include logging in the user terminal at the flow end
Mark, then as shown in fig. 6, the primary advertisement screening unit 53 of the target can include：
Personal information query unit 531, for inquiring about preset user terminal identification and userspersonal information couple
Should be related to, obtain userspersonal information corresponding with the user terminal identification for logging in the flow end；
Preference-score computing unit 532, for calculating public according to the userspersonal information and preset preference
Formula, calculates the preference-score of each primary advertisement that search is obtained；
The primary advertisement determining unit 533 of target, for the primary advertisement of preference-score highest to be defined as into target
Primary advertisement.
Optionally, the primary advertisement obtains request can also include the element species of primary advertisement to be obtained,
Then as shown in fig. 7, the primary advertisement pushing unit 54 of the target can include：
The primary advertisement pushing subelement 541 of first object, for by the primary advertisement of the target, Element Species
Class is that the element of the element species of the primary advertisement to be obtained is pushed to the flow end.
Optionally, the element species can include caption text, descriptive text, icon picture and details
Picture.It is corresponding, the elemental standards of the primary advertisement to be obtained can include caption text word threshold,
Descriptive text word threshold, icon picture pixel and size value and details picture pixels and size value.
The primary advertisement processing unit that the embodiment of the present application is provided, pre-sets primary advertising database, uses
In the primary advertisement that storage advertiser uploads, wherein each primary advertisement includes several ad elements respectively.
When flow end sends the primary advertisement acquisition request for including the elemental standards of primary advertisement to be obtained, by original
Raw advertisement processing unit searches for consistent with the elemental standards of primary advertisement to be obtained in primary advertising database
Primary advertisement, and according to preset strategy, therefrom filter out the primary advertisement of target, target is primary wide
Announcement is pushed to flow end, so that flow end shows the primary advertisement of target.Due to each original prestored in the application
Raw advertisement is constituted with ad elements, therefore in the primary advertisement of selection target, can be according to flow end
The elemental standards of the primary advertisement of request are chosen so that the final primary advertisement symbol for being pushed to flow end
Standard requirement of the end to primary ad elements is measured at interflow, and then is caused the primary advertisement of displaying and played scene
Degrees of fusion is higher.
Next, the embodiment of the present application is further described from flow end to the scheme of the application, referring to Fig. 8,
Fig. 8 is another primary advertisement data processing method flow chart disclosed in the embodiment of the present application.
As shown in figure 8, the method includes：
Step S800, when detecting user terminal and browsing to primary advertisement position, send primary to server
Advertisement obtains request；
Wherein, the primary advertisement obtains request includes the unit of the corresponding primary advertisement of the primary advertisement position
Plain standard.Each primary advertisement position defines the elemental standards of corresponding primary advertisement.
Step S810, the primary advertisement of target for receiving the server feedback, by the primary advertisement of the target
It is displayed in the primary advertisement position.
According to the method that the embodiment of the present application is provided, flow end carries elemental standards by being sent to server
Primary advertisement obtain request, you can obtain the primary advertisement of target of server feedback, and then be shown to use
Family.The elemental standards and the elemental standards required by primary advertisement position of the primary advertisement of target that flow end obtains
Unanimously so that primary advertisement is higher with broadcasting scene degrees of fusion.
Optionally, in step S800, the mark of user terminal can also be detected, and by user terminal
Mark obtains request and is sent to server in the lump with primary advertisement.
Optionally, obtained for primary advertisement and asked, it can also include that primary advertisement position is corresponding primary
The element species of advertisement, namely indicate required element species.Then receiving some of server feedback
After the ad elements of species, each element arrangement mode specified according to primary advertisement position is various by what is received
The ad elements of class are arranged and are shown.
Corresponding with the primary advertisement data processing method that above-mentioned flow end illustrates, the embodiment of the present application is also
There is provided a kind of primary ad data processing unit, be applied to flow end, the device with above from flow end
The primary advertisement data processing method of description can be mutually to should refer to.
Referring to Fig. 9, Fig. 9 shows for a kind of primary ad data processing unit structure disclosed in the embodiment of the present application
It is intended to.
As shown in figure 9, the device includes：
Request transmitting unit 91, for when detecting user terminal and browsing to primary advertisement position, to service
Device sends primary advertisement and obtains request, and the primary advertisement obtains request includes the primary advertisement position correspondence
Primary advertisement elemental standards；
The primary advertisement unit 92 of target, the primary advertisement of target for receiving the server feedback,
The primary advertisement of the target is included in the primary advertisement position.
Optionally, the embodiment of the present application also disclose the another kind of above-mentioned primary ad data processing unit can
Structure is selected, understands that the device can also include with reference to Fig. 9 and Figure 10：
Terminal iidentification detection unit 93, the mark for detecting the user terminal, by the user terminal
Mark obtain request with the primary advertisement and send in the lump to server.
Optionally, the primary advertisement that the request transmitting unit 91 sends obtains request can also be including described
The element species of the corresponding primary advertisement of primary advertisement position, then as shown in figure 11, the primary advertisement of target
Receiving unit 92 can include：
Ad elements receiving unit 921, the advertisement unit of the several species for receiving the server feedback
Element；
Ad elements arrangement display unit 922, for according to each element arrangement side in the primary advertisement position
Formula, the various types of ad elements for receiving are arranged and are shown.
Finally, in addition it is also necessary to explanation, herein, such as first and second or the like relational terms
It is used merely to make a distinction an entity or operation with another entity or operation, and not necessarily requires
Or imply between these entities or operation there is any this actual relation or order.And, art
Language " including ", "comprising" or any other variant thereof is intended to cover non-exclusive inclusion so that
So that process, method, article or equipment including a series of key elements not only include those key elements, and
Also include other key elements for being not expressly set out, or also include for this process, method, article or
The intrinsic key element of person's equipment.In the absence of more restrictions, by sentence "including a ..."
The key element of restriction, it is not excluded that also deposited in the process including the key element, method, article or equipment
In other identical element.
Each embodiment is described by the way of progressive in this specification, and each embodiment is stressed
The difference with other embodiment, between each embodiment identical similar portion mutually referring to.
The foregoing description of the disclosed embodiments, enables professional and technical personnel in the field to realize or use
The application.Various modifications to these embodiments will be for those skilled in the art aobvious and easy
See, generic principles defined herein can in the case where spirit herein or scope is not departed from,
Realize in other embodiments.Therefore, the application is not intended to be limited to the embodiments shown herein,
And it is to fit to the most wide scope consistent with principles disclosed herein and features of novelty.
Claims (13)
1. a kind of primary advertisement data processing method, it is characterised in that be applied to server, the method bag
Include：
The primary advertisement acquisition request that flow end sends is received, the primary advertisement obtains request to be included waiting to obtain
Take the elemental standards of primary advertisement；
Search for consistent with the elemental standards of the primary advertisement to be obtained in preset primary advertising database
Primary advertisement, it is primary wide that the multiple advertisers of being stored with the preset primary advertising database upload
Accuse, each primary advertisement includes several ad elements respectively；
According to preset strategy, the primary advertisement of target is filtered out in the primary advertisement obtained from search；
The flow end is given by the primary advertisement pushing of the target.
2. method according to claim 1, it is characterised in that the primary advertisement obtains request also
User terminal identification including logging in the flow end, it is described according to preset strategy, from the original that search is obtained
The primary advertisement of target is filtered out in raw advertisement, including：
The preset user terminal identification of inquiry and userspersonal information's corresponding relation, obtain and the login institute
State the corresponding userspersonal information of user terminal identification at flow end；
According to the userspersonal information and preset preference computing formula, each original that search is obtained is calculated
The preference-score of raw advertisement；
The primary advertisement of preference-score highest is defined as the primary advertisement of target.
3. method according to claim 1, it is characterised in that the primary advertisement obtains request also
Element species including primary advertisement to be obtained, it is described to give the flow by the primary advertisement pushing of the target
End, including：
By in the primary advertisement of the target, element species are the element species of the primary advertisement to be obtained
Element is pushed to the flow end.
4. method according to claim 3, it is characterised in that the element species include heading-text
Word, descriptive text, icon picture and details picture, the elemental standards of the primary advertisement to be obtained include
Caption text word threshold, descriptive text word threshold, icon picture pixel and size value and details picture
Pixel and size value.
5. a kind of primary advertisement data processing method, it is characterised in that be applied to flow end, the method bag
Include：
When detecting user terminal and browsing to primary advertisement position, sending that primary advertisement obtains to server please
Ask, the primary advertisement obtains request includes the elemental standards of the corresponding primary advertisement of the primary advertisement position；
The primary advertisement of target of the server feedback is received, the primary advertisement of the target is included described
Primary advertisement position.
6. method according to claim 5, it is characterised in that also include：
The mark of the user terminal is detected, the mark of the user terminal is obtained with the primary advertisement
Request sends to server in the lump.
7. method according to claim 5, it is characterised in that the primary advertisement obtains request also
Element species including the corresponding primary advertisement of the primary advertisement position, then described to receive the server anti-
The primary advertisement of target of feedback, the primary advertisement of the target is included in the primary advertisement position, including：
Receive the ad elements of the several species of the server feedback；
According to each element arrangement mode in the primary advertisement position, the various types of ad elements for receiving are entered
Row arrangement simultaneously shows.
8. a kind of primary ad data processing unit, it is characterised in that be applied to server, the device bag
Include：
Request reception unit, the primary advertisement for receiving the transmission of flow end obtains request, described primary wide
Accuse to obtain and ask to include the elemental standards of primary advertisement to be obtained；
Primary advertisement search unit, for searching for be obtained with described in preset primary advertising database
The consistent primary advertisement of the elemental standards of primary advertisement, is stored with the preset primary advertising database
The primary advertisement that multiple advertisers upload, each primary advertisement includes several ad elements respectively；
The primary advertisement screening unit of target, for according to preset strategy, in the primary advertisement obtained from search
Filter out the primary advertisement of target；
The primary advertisement pushing unit of target, for giving the flow end by the primary advertisement pushing of the target.
9. device according to claim 8, it is characterised in that the primary advertisement obtains request also
User terminal identification including logging in the flow end, the primary advertisement screening unit of target includes：
Personal information query unit, the user terminal identification for inquiring about preset is corresponding with userspersonal information
Relation, obtains userspersonal information corresponding with the user terminal identification for logging in the flow end；
Preference-score computing unit, for according to the userspersonal information and preset preference computing formula,
Calculate the preference-score of each primary advertisement that search is obtained；
The primary advertisement determining unit of target, it is former for the primary advertisement of preference-score highest to be defined as into target
Raw advertisement.
10. device according to claim 8, it is characterised in that the primary advertisement obtains request
Also include the element species of primary advertisement to be obtained, the primary advertisement pushing unit of target includes：
The primary advertisement pushing subelement of first object, for by the primary advertisement of the target, element species
For the element of the element species of the primary advertisement to be obtained is pushed to the flow end.
11. a kind of primary ad data processing units, it is characterised in that be applied to flow end, the device
Including：
Request transmitting unit, for when detecting user terminal and browsing to primary advertisement position, to server
Send primary advertisement and obtain request, the primary advertisement obtains request includes that the primary advertisement position is corresponding
The elemental standards of primary advertisement；
The primary advertisement unit of target, the primary advertisement of target for receiving the server feedback will
The primary advertisement of target is displayed in the primary advertisement position.
12. devices according to claim 11, it is characterised in that also include：
Terminal iidentification detection unit, the mark for detecting the user terminal, by the user terminal
Mark obtains request and sends in the lump to server with the primary advertisement.
13. devices according to claim 11, it is characterised in that the request transmitting unit sends
Primary advertisement obtain request and also include the element species of the corresponding primary advertisement of the primary advertisement position, then
The primary advertisement unit of target includes：
Ad elements receiving unit, the ad elements of the several species for receiving the server feedback；
Ad elements are arranged display unit, for according to each element arrangement mode in the primary advertisement position,
The various types of ad elements for receiving are arranged and shown.
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| CN201510437974.0A CN106709742B (en) | 2015-07-23 | 2015-07-23 | Native advertisement data processing method and device |
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| CN201510437974.0A CN106709742B (en) | 2015-07-23 | 2015-07-23 | Native advertisement data processing method and device |
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