CN101599152A - A kind of device and method according to the user customized information issuing advertisement information - Google Patents

A kind of device and method according to the user customized information issuing advertisement information Download PDF

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Publication number
CN101599152A
CN101599152A CNA2008100385013A CN200810038501A CN101599152A CN 101599152 A CN101599152 A CN 101599152A CN A2008100385013 A CNA2008100385013 A CN A2008100385013A CN 200810038501 A CN200810038501 A CN 200810038501A CN 101599152 A CN101599152 A CN 101599152A
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information
advertising message
user
user terminal
rule
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郝淑芬
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SHANGHAI DIHADA COMPUTER TECHNOLOGY Co Ltd
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SHANGHAI DIHADA COMPUTER TECHNOLOGY Co Ltd
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Abstract

The invention provides a kind of in the ad distribution control system according to the control method of user customized information to user terminal to release advertising information, comprise step: a. obtains user customized information; B. according to described user customized information issuing advertisement information.Also be provided in the ad distribution control system according to the control device of user customized information to user terminal to release advertising information, and according to the ad distribution control system of user customized information to user terminal to release advertising information.The present invention allows the user to propose the demand that it wishes the browse advertisements content to the ad distribution control system, and comes the releasing advertisements content according to these demands, thereby the advertisement of issue user's interest can avoid the user that advertisement is produced boredom substantially.Use ad distribution control system of the present invention and can improve ad click rate, so improve advertiser's releasing advertisements efficient, enlarge its product influence, can bring the best effects of more overcharging benefit, realizing ad distribution to the advertising service merchant.

Description

A kind of device and method according to the user customized information issuing advertisement information
Technical field
The present invention relates to information publish administrating system, especially the ad distribution control system relates to control method and the control device of selecting advertising message according to user's customized demand particularly.
Background technology
High speed development along with computer technology, mechanics of communication, network technology, computed crowd constantly enlarges, more because the information on the network (comprising wireless Internet and internet, i.e. Internet) is more and more abundanter, network user's number also constantly increases.Correspondingly, the prospect of the economy relevant with computing machine, especially network economy is also more and more approved by people.Enterprise, various group begin to utilize instruments such as computing machine, network to come to be oneself service, for example issue various information by computing machine, network, advertising message especially, thus improve the influence power of self.Our each enterprise of seeing, group, individual's (WAP) website and be embedded in advertising message in the webpage etc. for example.
For example, with the web advertisement is example, the web advertisement is followed a carrier (for example being embedded in the webpage) or is presented at individually on the user terminal (for example portable terminal), and this process is actually an advertisement information distribution system sends process from advertising message to user terminal.At present, the advertising message that the user receives is provided according to its inner strategy by the advertising service merchant, and the user can not select to watch interested advertising message according to the demand of oneself on one's own initiative.So not only can't realize the purpose of issuing advertisement information, even may cause user's dislike.In part advertisement control system, it can adopt the scheme that user characteristics is analyzed, for example select to be fit to this user's advertising message and to be issued, for example be entitled as the Chinese patent application (200480010602) of " utilizing Internet user's visit purpose introduction that the method and the system thereof of advertisement are provided " according to features such as age of user, sex, hobbies.But such process remains the analysis that ad system self carries out according to certain algorithm, can not meet user's needs fully, so in the shortcoming of considering still to exist on the user is to the evaluation of the reception degree of advertisement to a certain degree.
Summary of the invention
At selecting in the prior art and the strategy of issuing advertisement information can't be realized the defective of high user satisfaction the purpose of this invention is to provide a kind of control method and control corresponding device that comes issuing advertisement information in the ad distribution control system based on user's autonomous selection.
According to an aspect of the present invention, provide a kind of in the ad distribution control system according to the control method of user customized information to user terminal to release advertising information, wherein, comprise the steps: that a. obtains user customized information; B. according to described user customized information issuing advertisement information.
According to another aspect of the present invention, also provide a kind of in the ad distribution control system according to the control device of user customized information to user terminal to release advertising information, it is characterized in that comprise: first deriving means is used to obtain user customized information; And first distributing device, be used for according to described user customized information issuing advertisement information.
Preferably, described user customized information comprises the consumer premise rule; Preferably, described user customized information comprises real-time customized demand information.
According to another aspect of the invention, provide a kind of and it is characterized in that, comprise above-mentioned control device according to the ad distribution control system of user customized information to user terminal to release advertising information.
Described user terminal comprises any in the following equipment: mobile phone, personal digital assistant, notebook, desk-top computer, TV signal receiving apparatus, set-top box and blackberry, blueberry.
The present invention allows the user to propose the demand that it wishes the browse advertisements content to the ad distribution control system, thereby make the ad distribution control system to come the releasing advertisements content according to these demands, such advertisement can cause user's interest, avoids the user that advertisement is produced boredom substantially.Control method by issuing advertisement information provided by the invention, can improve ad click rate, and then improve advertiser's releasing advertisements efficient, enlarge its product influence, and can bring to the advertising service merchant and more overcharge benefit and more advertisers, realize the best effects of ad distribution.
Description of drawings
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 shows being used for according to the network topology synoptic diagram of user customized information to the ad distribution control system of user terminal to release advertising according to an embodiment of the invention;
Fig. 2 shows being used for according to the network topology synoptic diagram of user customized information to the ad distribution control system of user terminal to release advertising according to another implementation of the invention;
Fig. 3 shows being used for according to the process flow diagram of user customized information to the control method of user terminal to release advertising according to the first embodiment of the present invention;
Fig. 4 shows according to the first embodiment of the present invention, the process flow diagram of the control method that the real-time customized demand information that gets access to is verified;
Fig. 5 shows being used for according to the process flow diagram of user customized information to the control method of user terminal to release advertising according to a second embodiment of the present invention;
Fig. 6 show a third embodiment in accordance with the invention at the process flow diagram of in the process of user terminal to release advertising, determining alternative advertising message according to user customized information;
Fig. 7 shows according to a second embodiment of the present invention, according to the structural representation of user customized information to the control device of user terminal to release advertising information;
Fig. 8 shows according to the first embodiment of the present invention, of first deriving means in the control device 3 provided by the present invention change example 31 ' structural representation; And
Fig. 9 shows a third embodiment in accordance with the invention, and first in first distributing device 32 in the control device provided by the present invention determined the structural representation of device.
Embodiment
Fig. 1 show according to an embodiment of the invention according to the network topology synoptic diagram of user customized information to the ad distribution control system of user terminal to release advertising.User terminal 9 is used for sending the solicited message of request advertising message to described ad distribution control system 6, and correspondingly receives the advertising message of returning from described system 6.Particularly, the receiving trap 2 in the described system 6 receives the described request information that sends from user terminal 9, and this device 2 is transmitted to described control device 3 with this solicited message then, and selects suitable advertising message by this device 3.Preferably, described device 3 obtains customization information of user according to this solicited message, and then, finally issue advertising message to be released to corresponding user terminal 9 by distributing device 5 according to described customized information definite advertising message to be released from all alternative advertising messages of advertising message database 4.Those skilled in the art understand, in the present embodiment, because described ad distribution control system 6 determines to be distributed to the advertising message of user terminal according to user customized information, so, the difference that compared with prior art has essence based on the advertising message of the present invention's issue, such advertising message more meets user's demand, can realize that advertising message throws in more accurately.
The function that it will be appreciated by those skilled in the art that above-mentioned receiving trap 2 and distributing device 5 can realize that for example described device 5 is mainly finished the process that sends advertising message to be released to user terminal by prior art.In this embodiment, in order to set forth conveniently, by said apparatus 2 and install 5 and summarize the function except above-mentioned control device 3 function of finishing in the prior art.Because said apparatus 2, device 5 are not emphasis of the present invention, and those skilled in the art can realize this two devices in conjunction with prior art, do not repeat them here.
Fig. 2 show according to another implementation of the invention according to the network topology synoptic diagram of user customized information to the ad distribution control system of user terminal to release advertising.Wherein, the user can use terminal devices such as conventional mail 81, telautogram 82, fixed line 83, desk-top computer 84 to send described user customized information to described ad distribution control system 6.Preferably, such user customized information is a kind of consumer premise rule, the Rule Information of the customized advertising information that is used for that promptly user provides in advance.Preferably, described receiving trap 2 in the described system 6 can be used to receive the user customized information from subscriber equipment 8, this device 2 is transmitted to described control device 3 with described user customized information, and by described control device 3 with described consumer premise rale store to consumer premise rule database 7, for example unique identification and this pre-defined rule of user terminal are stored accordingly.When user terminal 9 when described ad distribution control system 6 sends the solicited message of request advertising messages, described control device 3 obtains described consumer premise rule according to the user terminal unique identification from described database 7, and further handles.For example, according to selecting a suitable advertising message in the alternative advertising message of the consumer premise rule of obtaining from be stored in database 4 and being distributed in the corresponding mobile terminal 9.
Those skilled in the art understand, described consumer premise rule can be accomplished in several ways, for example the advertising service merchant can provide a list that is used for soliciting the consumer premise rule to the user by modes such as webpage, note, phone, fax, mails, and this list content comprises that advertising message shows the rule of the concrete identification information of the rule of the rule of the rule of pattern, advertising message classification, user terminal institute support function and advertising message.The user fills in list according to demand, sets each or appoints multinomial rule, and list is submitted to the advertising service merchant.The list that the advertising service merchant submits to by analysis user therefrom extracts the consumer premise rule.It will be appreciated by those skilled in the art that preferably described list is submitted to described ad distribution control system by the electronics mode, this system directly obtains described consumer premise rule by the electronic data that is contained in the list; Suboptimum ground, described list can be papery mode or other non-electrical type modes, and the consumer premise rule that the list of filling in by manual read user also will be contained in wherein inputs to described ad distribution control system, and this does not influence flesh and blood of the present invention.
Change in the example at one, the content of this list can also comprise the remark information of reflection user special demands such as time, website, the user sets many cover user pre-defined rules directly or indirectly by filling in remark information, can be scheduled to the working time of Mon-Fri as the user and only watch the digital product series advertisements, only watch the advertisement of clothes GT grand touring festivals or holidays, only watch the still image series advertisements when and for example the user can be predefined in the browsing video website, when browsing the literature website, only watch the books series advertisements.Again for example for part visitant customer (VIP), can consider to allow it be chosen in the part period and not browse any advertising message, described time parameter can be set 8:00～11:00 of every day and not browse any advertising message at this moment, can provide the difference service for visitant customer like this.
Particularly, it will be appreciated by those skilled in the art that above-mentioned consumer premise rule can be stored as following mode in database:
Figure A20081003850100121
In the present embodiment, the classification of the first representative of consumer terminal in the above-mentioned user terminal identification information, for example the telephone number of mobile phone etc. is represented in " 1 " expression desk-top computer, " 9 ".Described " rule classification " shows the classification of consumer premise rule, and this is the field that is provided with for convenient management, " the displaying pattern " in the above table for example, and whether such field is provided with does not influence flesh and blood of the present invention; The detailed programs of described " project " expression consumer premise rule, described " value of setting " then represents the information-setting by user of corresponding detailed programs.For example, at user terminal " 91380XXX0012 ", " P﹠amp is watched in its hope; G " advertising message of company, and wish quiet playing advertisements information, this shows people around the influence or the like when it may not wish by user terminal browse advertisements information.And then described system 6 can make advertisement meet user's real needs according to the regular advertising message that does not comprise audio frequency of issuing of this consumer premise.
Particularly, change in the example at one, can realize above-mentioned consumer premise rule by other modes, for example, above-mentioned consumer premise rule can be stored as following mode in database:
Figure A20081003850100131
In the present embodiment, above-mentioned remarks column comprises time requirement, website requirement, operational symbol and VIP requirement, wherein, described time requirement represents that the user wishes the time of browse advertisements, described website requires the expression user to wish browse advertisements when browsing that class (individual) website, logical relation between described operator representation time requirement and website require, described VIP requires the described visitant customer of expression not wish the time of browse advertisements.For example, at user terminal " 100XXXXXX001 ", it is wished on weekdays and watch the advertising message relevant with computer when browsing digital website, watch the advertising message relevant in festivals or holidays or when browsing entertainment sites, and do not browse any advertising message at 8:00～11:00 of every day with clothes.
It will be appreciated by those skilled in the art that the content in the above table can change according to concrete enforcement needs.For example change in the example, can adopt other modes to be represented user terminal identification information at one; Change in the example at another, described " rule classification " field can be omitted; Change in the example at another, described " project " can be merged into a field with " value of setting " two fields, and described " operational symbol " can be changed to " arithmetic expression ", and this does not influence flesh and blood of the present invention, does not repeat them here.
In a variation example embodiment illustrated in fig. 2, described database 7 can be merged into a database with database 4, and promptly this database both had been used to store alternative advertising message, was used to store described consumer premise rule again, and this does not influence flesh and blood of the present invention.And change in the example at another, described database 7 can not belong to the part of described ad distribution control system 6, be database 7 by other third party's system maintenance, when needing these consumer premises rule in system 6 to the described consumer premise rule of described third party's system request.For example, described third party system can be the affiliate of system 6, is specifically designed to the pre-defined rule information of collecting the user.Those skilled in the art understand, when described database 7 during by third party's system maintenance, such database can be towards a plurality of application systems, and when needing above-mentioned user customized information, these application systems provide institute's requesting users customized information (consumer premise rule) according to request to these application systems particularly, for example the user customized information that provides according to database 7 in a friend-making website is determined the news (or model) that the user wishes to understand, thereby selects suitable news (or model) and be distributed to this user from the news of this classification.
Those skilled in the art understand, above-mentioned embodiment illustrated in fig. 2 in, emphasis has been described ad distribution control system 6 and has been required the user to determine the consumer premise rule in advance, determines advertising message and issues these advertising messages according to this consumer premise rule particularly in the process of determining advertising message then.Therefore, the foregoing description can be understood as the concrete condition that user customized information embodies with described consumer premise rule; And change in the example at other, described user customized information also can realize by other modes, for example sends this user customized information in real time by the user, promptly the user sends this user customized information at every turn when asking advertising message, and is for example embodiment illustrated in fig. 3.Those skilled in the art are appreciated that in conjunction with Fig. 1, Fig. 2 can be accomplished in several ways the present invention.For example, in embodiment illustrated in fig. 2, the user can send the request of request advertising message by user terminal according to prior art, for example the code that is embedded in the advertisement position correspondence in this webpage in the process of downloading webpage can send such request to described ad distribution control system 6, preferably, this request is consistent with common ad-request information.But control device 3 shown in Figure 2 is transferred its corresponding consumer premise rule according to the unique identification information that sends this requesting users terminal after receiving this request, selects advertising message according to this consumer premise rule further.Again for example, when this user is not provided with the consumer premise rule, it can send real-time customized demand information when sending ad-request information, for example described ad distribution control system 6 allows the user to increase a parameter in the URL address, this parameter comprises described real-time customized demand information, and for example " Nokia " represents that the user wishes the advertising message of watching Nokia relevant; Again for example, can increase a plug-in unit at described user terminal, this plug-in unit makes the user to import described real-time customized demand information by user terminal, for example this plug-in unit is set to show all the time a text input frame on the screen of user terminal, can import described real-time customized demand information by text frame user, for example " mobile phone " represents that the user wishes the advertisement of watching mobile phone relevant, at this moment, when the user clicks hyperlink or input URL request and opens new webpage, described plug-in unit places the solicited message of described request webpage with described real-time customized demand information, thereby realizes present embodiment.Those skilled in the art can realize that in conjunction with prior art the multiple user of providing imports the means of customized information, does not repeat them here.
Fig. 1, Fig. 2 have described the embodiment of ad distribution control system provided by the invention by the mode of network topology, below by Fig. 3 are shown being used for according to the process flow diagram of user customized information to the control method of user terminal to release advertising according to the first embodiment of the present invention.As described in above-mentioned Fig. 2, the present embodiment emphasis is described the situation that the user sends user customized information in real time.
Particularly, at first execution in step S110 obtains the real-time customized demand information that the user sends.Preferably, in the present embodiment, described real-time customized demand information comprises the classification indication information, and the classification indication information is used to indicate the classification of the desired advertising message of browsing of user.Those skilled in the art understand, can be according to multiple classification foundation during to Fig. 2 institute the alternative advertising message in the advertising message database 4 classify, for example be foundation, advertising message can be divided into types such as text, still image, audio frequency, dynamic image, video with the media formats; Be foundation for example again with audient colony, advertising message can be divided into types such as food, medicine, IT, insurance, clothes, education, automobile by the occupation of audient colony, also advertising message types such as tourism, video display, books, physical culture, household can be divided into by the hobby of audient colony, also advertising message types such as young mother, children, young people, a middle-aged person, the elderly can be divided into by the ages of audient colony; With the social function is foundation, advertising message can be divided into types such as public service ads, commercial advertisement; Can also be with advertising message according to related product, advertiser, brand, performers and clerks, public attention degree for according to classifying, the user can select in the above-mentioned classification any or appoint and multiplely send solicited message to Fig. 1 or ad distribution control system shown in Figure 2 as customized information.
Behind execution in step S110, next enter step S111, determine alternative advertising message.Those skilled in the art understand, usually from all pending advertising messages (or being referred to as alternative advertising message complete or collected works) of advertising message database 4, determine alternative advertising message (or being referred to as an alternative advertising message subclass) by described ad distribution control system promptly at a subclass of this issuing process at this issuing process.In actual implementation process, such step normally needs, the ad distribution control system can be determined a range of choice according to the actual treatment demand, selects the advertising message (for example following step S112) that adapts with this request then in this range of choice exactly as far as possible.For example select those be published the lower advertising message of frequency as alternative advertising message so that the chance that each bar advertising message is published is impartial substantially; For example can select again and can bring the advertising message of more overcharging benefit as described alternative advertising message, not repeat them here to the advertising service merchant.Change in the example at one, this step can be omitted, but this step may realize by alternate manner on the one hand, for example with all alternative advertising messages as the alternative advertising message among the described step S111, on the other hand, even really omitted this step, can not influence flesh and blood of the present invention yet, do not repeat them here.
Execution in step S112 determines advertising message to be released according to described user customized information from described alternative advertising message then.For example, in the present embodiment, described user customized information is the advertisement classification information, and this user customized information specified " mobile phone ", and then an only advertising message is defined as described advertising message to be released in the advertisement with " mobile phone " classification.Again for example, the user has specified " mobile phone, recreation ", then can retrieve keyword index with the retrieval type of " ' mobile phone ' and ' recreation ' ", an only advertising message is defined as described advertising message to be released in the advertising message that retrieval is obtained, it will be appreciated by those skilled in the art that in such embodiments and for the alternative advertising message in the described database 4 keyword is set in advance.Those skilled in the art understand, according to concrete enforcement demand difference, above-mentioned advertising message to be released may be one or more, when for example in a request process, having a plurality of advertisement positions and (issue) different advertising message being set, then need to determine a plurality of advertising messages by step S112 at each advertisement position.No matter finally determine one or more advertising messages, as long as the determined advertising message number of the above-mentioned processing procedure of process is greater than needed advertising message, just need therefrom select the advertising message of suitable quantity, such process can realize by number of ways, for example therefrom select an information randomly, perhaps select according to pre-defined rule.Such pre-defined rule can be accomplished in several ways, for example when described every alternative advertising message all comprises an evaluation of estimate, advertising message can selecting evaluation of estimate the highest (or minimum) from the alternative advertising message complete or collected works that all are determined is as being published advertising message, again for example can (application number: the technical scheme that 200610148327.9) provides realizes selecting to be published the process of advertising message from described alternative advertising message with reference to Chinese patent application " a kind of method and apparatus of a plurality of alternative versionses of the web advertisement being selected issue ".
Enter step S113 at last, described advertising message to be released is distributed to corresponding user terminal.Described ad distribution control system is issued with different communication protocol according to the attribute of user terminal.For example, when described user terminal was mobile phone, described ad distribution control system sent to WAP gateway with advertising message, and described then WAP gateway sends to user terminal (mobile phone) with the described advertising message of treated mistake by the mobile network again.When described user terminal is notebook, described ad distribution control system can adopt the WiMax mode, utilize base station (BS), relay stations (RS), user base station (SS), send advertising message to user terminal (notebook) by wireless network; Also can adopt the WiFi mode, by WAP (AP, Access Point) to user terminal (notebook) issuing advertisement information.When described user terminal was desk-top computer, described ad distribution control system can be by the Internet to user terminal (desk-top computer) issuing advertisement information.When described user terminal is set-top box, described ad distribution control system can be in the Internet by content server and streaming media server to user terminal (set-top box) issuing advertisement information.When described user terminal is blackberry, blueberry, described ad distribution control system utilizes mail server, adding server (AccessServer) by the Internet advertising message to be sent to push server (Push Server), and described then push server sends to user terminal (blackberry, blueberry) by the mobile network with described advertising message.Those skilled in the art at least can be with reference to the technical literature (for example " design of mobile e-mail operation system and realization " of relevant mobile e-mail, " telecommunications science ", 2005 the 6th phases, Shen Qiwei, Liao Jianxin) realize above-mentioned mobile e-mail system, will not give unnecessary details.
And change in the example at one, described real-time customized demand information can comprise advertisement identification information, this advertisement identification information is used to indicate the unique identification of the desired advertising message of browsing of user, and the user can customize concrete particular advertisement by the unique identification of advertising message.Those skilled in the art understand, in such variation example, subsequent step S111 can be omitted, step S112 then can realize by " advertisement identification information according to described customer requirements is determined advertising message to be released ", and the alternative advertising message of promptly directly selecting the advertisement identification information correspondence that the user provides is as described advertising message to be released.Such processing mode is simpler, and the user has also directly confirmed its needed concrete advertising message.In such variation example, preferably, described unique identification is absolute unique identification, and for example unduplicated sequence number can be determined an advertising message uniquely by this sequence number.And change in the example one, this unique identification is relative unique identification, it for example is the title (as " Budweiser ") of a brand, can determine a brand uniquely by this brand, determine the advertising message that it is corresponding by this brand again, at this moment, if when this brand has only an advertising message in described database 4, then can directly determine the unique advertising message corresponding with this unique identification; And when there is a plurality of advertising message in this brand in described database 4, then also will these a plurality of advertising messages further be selected, for example realize with reference to above-mentioned steps S112.It will be appreciated by those skilled in the art that the routine described content of a kind of variation in back is close with " classification indication information ", this does not influence flesh and blood of the present invention, will not give unnecessary details.
In another changed example, described real-time customized demand information comprised mode-definition information, and this mode-definition information is used to the pattern of indicating advertising message to be demonstrated.Preferably, described mode-definition information comprises the pattern of quiet broadcast.For example in the situational context that library, music hall, hospital etc. need peace and quiet, the user generally can transfer to mobile phone the vibrations shelves, in this case, whether containing the audio-frequency information user in the advertising message can not listen to, this moment, the user can indicate the pattern of quiet broadcast, under this pattern, the advertising service merchant is the audio-frequency unit in user terminal transmission advertising message not, to reduce the transmission quantity of data.Particularly, described ad distribution control system can be after the information of the pattern that receives the quiet broadcast of indication that described user terminal sends, and the alternative advertising message that does not contain audio-frequency information in the specified data storehouse 4 is that advertising message to be released sends to corresponding user terminal.Change in the example at one, described ad distribution control system can will be issued to corresponding user terminal after the audio-frequency information filtering in the described advertising message to be released in step S113.
Preferably, described mode-definition information comprises the pattern of loop play.Particularly, if described ad distribution control system is obtained the information of the pattern of the indication loop play that the user sends, then in step S113, this control system is issued described advertising message to be released repeatedly to user terminal, to realize after the advertising message of customization all finishes, identical advertising message will be play again and again, has satisfied the demand that the user wishes to watch repeatedly (series) advertising message.For example when some brands when doing sales promotion, the user wishes only to watch all advertising messages of this brand to obtain than the more integration of other advertising messages; For example user's like that certain is a series of advertisement of (for example advertisement of establishing one's own system of Budweiser, the perhaps a certain idol advertisement of acting the leading role, perhaps relevant with Olympic Games advertising message) again, it also can select to watch repeatedly these advertising messages.Change in the example at one, described ad distribution control system is only to the once described advertising message to be released of user terminal issue, user terminal receives described advertising message to be released, and this advertising message is stored in this locality, and then user terminal can it will be appreciated by those skilled in the art that such variation example can improve the processing speed of issuing advertisement information from local playing advertisements information, avoid user effort to wait for and do not repeat them here this advertising message after for a long time.
Preferably, described mode-definition information comprises the pattern of playing related advertisement.Particularly, in step S113, described ad distribution control system is after issuing described advertising message to be released to user terminal, continuation is to this user terminal issue and described advertising message associated advertisement information to be released, so that the user further watches in aspect associated advertisement information such as brand, products after described advertising message to be released all finishes.For example, the ad distribution control system can inform that the some advertisement A of user have had related advertisement A2 by publicity measures, for example may be the follow-up of advertisement A, also may be this advertisement A " counterpart ", at this moment, the user can select to play this association advertisement A2, and for example such user customized information can send to ad distribution control system 6 shown in Figure 2 by following information format:
Figure A20081003850100191
In above-mentioned information format, the user can watch related advertisement by " playing related advertisement " is set, wherein, " brand association " is used to refer to the advertisement of the other products of playing same brand, " purposes association " is used to refer to the advertisement of the product of the same purposes of playing other brand, and " using related " is used to refer to the advertisement of playing peripheral product.For example, at user terminal " 91380XXX0012 ", it is wished after the digital camera advertisement information of watching " Sony " brand, then watch the advertisement of the other products (for example mobile phone, recording pen) of " Sony " brand, perhaps then watch the advertisement of the digital camera of other brand (for example Nikon, Canon), perhaps then watch the advertisement of digital camera periphery product (for example image processing software, tripod, photo printer).
Preferably, described mode-definition information comprises the pattern of stage played in order.The advertising message of customization will be by the stage played in order under this pattern.Having interim advertising message can be the serial advertisement, and be everlasting information that " continued " appear in ending place of this series advertisements also has the advertisement of next stage with the prompting user.Serial advertisement with a series of different phases is continuous on the story of a play or opera, by causing mystery to reach the purpose that attracts the user, for example relevant advertisement of Johnny Walker on the story of a play or opera.Having interim advertising message also can be into rank advertisement, the advertisement that this series advertisements is issued different phase at the different user of brand loyalty, with advancing in the advertisement of rank of a series of different phases, often the essence product content is auxilliary based on intention in the advertisement of preliminary stage, can reach the purpose of the power of attracting the user's attention, along with the increase gradually of user brand loyalty, the advertisement of later stage is played the effect of guiding user shopping goods based on substantive, professional content.Particularly, in step S113, described ad distribution control system will be issued to user terminal according to the precedence of advertising message stage.For example, the serial advertisement of some series has three collection, and described ad distribution control system is in the first circumferential user terminal issue first collection advertisement, the second week issue, the second collection advertisement, the 3rd week issue the 3rd collection advertisement.Again for example, described ad distribution control system when the user watches the number of times of this first collection advertisement to reach 10 times, is issued the second collection advertisement at first to the user terminal issue first collection advertisement again, when the user watches the number of times of this second collection advertisement to reach 10 times, issue the 3rd collection advertisement again.For example, on the same page, send the advertisement of the different phase of a series, the advertisement of described different phase is play in the same zone of the page by the sequencing in stage, perhaps be simultaneously displayed on the zones of different of the same page, select to play the advertisement in which stage by the user.It will be appreciated by those skilled in the art that at one to change in the example that described mode-definition information comprises the pattern that random sequence is play, this moment, the ad distribution control system was issued with random sequence advertising message to be released to user terminal.
In another changed example, described real-time customized demand information comprised terminal capabilities information, and this terminal capabilities information is used to the function of indicating described user terminal to support.Thereby the advertising message of issuing by making can be supported to arrive without distortion the user by user terminal hardware and software, must overcome the different problem of its function of different user terminals.For example described terminal capabilities information represents whether this user terminal possesses the function of displaying video, if have, in subsequent step S112, video ads information can be defined as advertising message to be released so, otherwise, video ads information is excluded in outside the alternative advertising message.And for example, mobile phone is by the WAP gateway view Internet, in step S113, described ad distribution control system is carried out adaptive to described advertising message to be released according to the function information (for example mobile phone is supported size of images, color, resolution etc.) of mobile phone earlier, then the advertising message after adaptive is sent to WAP gateway, by WAP gateway the advertising message after adaptive is issued to user terminal then.
Fig. 4 shows according to the first embodiment of the present invention, the process flow diagram of the control method that the real-time customized demand information that gets access to is verified.It will be appreciated by those skilled in the art that present embodiment can be understood that the specific embodiment of above-mentioned step S110 shown in Figure 3, and in the present embodiment, described real-time customized demand information comprises the user terminal function information.Particularly, at first execution in step S121 obtains described terminal capabilities information.In the present embodiment, this step can be finished from the solicited message of user terminal by receiving, particularly, comprise described user terminal function information in the described request information, for example place in the particular data territory of described request information, and described ad distribution control system rule according to a preconcerted arrangement reads described user terminal function information in this data field; Change in the example at one, the beginning of described user terminal function information locates to have a specific identifier with the place, end, for example " GN ", by from described request information, obtaining two data contents between " GN " identifier, just can obtain described user terminal function information, those skilled in the art can realize above-mentioned steps S121 in conjunction with prior art, do not repeat them here.
Next execution in step S122, judge described user terminal the actual function of supporting whether be consistent with described terminal capabilities information.Along with user's change or replacing terminal device, the function of relative users terminal 9 can change; Also exist simultaneously the user that the possibility of the function information of mistake deliberately or because of carelessness is provided.Before issuing advertisement information, whether function and the described terminal device information of judging the actual support of user terminal meet, if both are not inconsistent then execution in step S123, obtain the function information of the actual support of this user terminal again, to guarantee that advertising message normally is showed in this user terminal.If function information that the user provides and the actual support function of this user terminal do not meet, may cause advertising message to show, for example because can't display video information and make the advertisement position blank of this video ads information correspondence, this wish to watch the user of advertising message to bring certain choice to those.The judged result of above-mentioned steps S122 is that the possible situation of negating has a lot, for example the hardware of part intelligent mobile terminal can be supported the video format advertising message, but the user has manually deleted the software that is used to support video playback, this moment, the judgement by ardware model number was inconsistent with the actual conditions of software, so was necessary this is confirmed.
Particularly, in above-mentioned steps S123, described ad distribution control system can be sent solicited message to user terminal, require the user to resend the relevant information of the function of its support, and after receiving field feedback once more, carry out above-mentioned steps S122,123 once more, till the judged result of step S122 is sure, confirmed that promptly the information of user terminal institute support function is correct.Change in the example at one, this ad distribution control system obtain voluntarily user terminal the relevant information of actual support function, for example according to the user terminal of this model of being put down in writing in the identification number (factory number) of the described user terminal inquiry manufacturer product database the function information that must possess, realize described step S 123 with this.Those skilled in the art can realize described step S122, S123 in conjunction with prior art, will not give unnecessary details.
With reference to present embodiment, the present invention makes the ad distribution control system obtain user's concrete customized information on the basis of existing technology, and determining to be published advertisement according to this key factor, those skilled in the art are in conjunction with the method that can realize such releasing advertisements more exactly.
Fig. 5 shows being used for according to the process flow diagram of user customized information to the control method of user terminal to release advertising according to a second embodiment of the present invention.Present embodiment and difference embodiment illustrated in fig. 3 are, the user customized information of being obtained in embodiment illustrated in fig. 3 is that the user determines in real time by input modes such as selection or inputs in the process of this request advertising message, the user customized information of being obtained then is that the user is predetermined in the present embodiment, for example as shown in Figure 2.Compare with present embodiment, embodiment illustrated in fig. 3ly have more dirigibility in some cases, especially can adapt to the situation of its hobby of user's flip-flop.
In the present embodiment, at first execution in step S130 obtains described consumer premise rule from described storage space.Particularly, after described ad distribution control system receives the solicited message of the request advertising message that described user terminal sends, obtain the unique identifying number of this user terminal, then the retrieval storage space (database 7 for example shown in Figure 2) that is used to store the consumer premise rule of this user terminal correspondence is searched this identification number.If can find this identification number, then described ad distribution control system is transferred the pre-defined rule with this identification number corresponding user terminal from database 7.
Then execution in step S131 determines alternative advertising message.It will be appreciated by those skilled in the art that this step can realize with reference to above-mentioned step S111 shown in Figure 3 at least, does not repeat them here.Change step S132 then over to, an advertising message of selecting to mate most with described user customized information in the described alternative advertising message is as described advertising message to be released.For example, the user has specified " automobile, tourism " classification information, and what then selection was suitable for travelling in the alternative advertisement of all automotive-type can be defined as described advertisement to be released in the offroad vehicle advertisement of rugged road traveling.In such embodiments, the advertising message that is stored in the database has a summary info (can comprise a plurality of values) that is used to identify classification information at least, compares by content (for example above-mentioned " tourism " classification information) and the described summary info that described consumer premise rule is comprised and just can determine described advertising message to be released.Further, when exist many with " tourism ", " automobile " relevant advertising message, then can from these advertising messages, select the advertising message of coupling the most further once more, for example can select the advertising message conduct that wherein evaluation of estimate is the highest to handle the advertising message of asking pairing consumer premise rule, for example can select advertising message or the like at random again at this.Above-mentioned steps S132 can realize with reference to step S112 shown in Figure 3 at least, not repeat them here.
Last execution in step S133 is distributed to corresponding user terminal with described advertising message to be released.It will be appreciated by those skilled in the art that this step can realize with reference to step S113 shown in Figure 3 at least, does not repeat them here.
Those skilled in the art understand, in an above-mentioned variation example embodiment illustrated in fig. 5, described step S131, S132 can merge into a step, promptly directly determine one or more advertising messages of mating most with this user customized information as described advertising message to be released according to user customized information from all pending advertising messages, this does not influence flesh and blood of the present invention.In fact, if described ad distribution control system also needs according to other rules outside the step S132 (the low advertisement of for example preferential selection issue frequency) when selecting advertising message to be released, such variation example there is no essential distinction with embodiment illustrated in fig. 5, does not repeat them here.
Change in the example at one, step S130 shown in Figure 5 can realize by other modes, for example to the described consumer premise rule of third party's system request, at this moment, can safeguard the consumer premise rule that this storage space and all users set by described third party system.For example, this third party system can be the database of being made, being safeguarded by user's request investigation merchant, and wherein, described user's request investigation merchant gathers described consumer premise rule, and will be made into database after the described consumer premise rules integration.
Fig. 6 show a third embodiment in accordance with the invention at the process flow diagram of in the process of user terminal to release advertising, determining alternative advertising message according to user customized information.It will be appreciated by those skilled in the art that present embodiment can be understood as an embodiment at above-mentioned step S111 shown in Figure 3 and/or step S131 shown in Figure 5 at least.In the present embodiment, monitoring of advertisement issue number of times further in determining the process of alternative advertising message.Such processing mode can be controlled the user at least and watch identical advertisement repeatedly and issue the situation of other advertisement very fewly.It will be appreciated by those skilled in the art that such embodiment makes the present invention combine with prior art, be about to customization and match, thereby realize better advertisement distribution effect with the autonomous strategy of ad system.
At first execution in step S141 judges the advertising message that whether exists the number of times that has been distributed to described user terminal to surpass first threshold in all pending advertising messages.Those skilled in the art understand, the purpose of this step is to wish those to be distributed to the too much alternative row of advertising message eliminating of number of times of specific user terminal (sending the user terminal of this solicited message), therefore at first all advertising messages to be released is screened.If the judged result of described step S141 is sure, be to exist the number of times that has been distributed to described user terminal to surpass the advertising message of first threshold in described all pending advertising messages, then enter step S142, the advertising message that will meet above-mentioned condition is as getting rid of advertising message, follow execution in step S143, with all the pending advertising messages beyond the described eliminating advertising message as described alternative advertising message, promptly not with described eliminating advertising message as alternative advertising message.On the contrary, if the judged result of described step S141 negates, be that described all pending advertising messages are distributed to the inferior number average of described user terminal above first threshold, then enter step S144, with all pending advertising messages as described alternative advertising message, under these circumstances, there is not the foundation of getting rid of any advertising message at present embodiment.It will be appreciated by those skilled in the art that after above-mentioned steps S143 or step S144, described ad distribution control system is handled alternative advertising message according to user customized information further, for example shown in Fig. 2 step S112, will not give unnecessary details.
Particularly, above-mentioned first threshold can be the concrete number of times that advertising message is published, and for example " 8 " are inferior.Change in the example one, this first threshold also can be a difference, and for example the number of times of advertising message issue number of times and issue least number of times is poor; In another variation example, described first threshold can also be a ratio value, for example an advertising message issue number of times accounts for the ratio that all advertisements are published number of times, for example, described ratio value can be 10%, if it is 1000 times that all advertising messages are published number of times, then when an advertising message issue number of times surpasses 100 times, think that the issue number of times of this advertising message has surpassed first threshold (ratio value).Those skilled in the art can realize above-mentioned first threshold and relevant step in conjunction with prior art, will not give unnecessary details.
In a variation example embodiment illustrated in fig. 6, described ad distribution control system can be changed to the number of times of issue of described eliminating advertising message zero over time again, thereby counting helps the ad distribution control system like this and controls the ad distribution process more neatly again.
Fig. 7 shows according to a second embodiment of the present invention, according to the structural representation of user customized information to the control device of user terminal to release advertising information.Particularly, described control device 3 comprises first deriving means 31, first distributing device 32.Wherein, described first deriving means 31 is used to obtain user customized information, for example by user terminal 91 or/and the information that described subscriber equipment 8 (computing machine 84 for example shown in Figure 2 etc.) sends is obtained user customized information; Further, described first distributing device 32 is for example at first selected from alternate information and definite advertising message to be released according to described user customized information issuing advertisement information, then to the described advertising message to be released of corresponding user terminal 91 issues.
Particularly, in the present embodiment, described first deriving means 31 comprises second deriving means 311, and it is used to obtain described consumer premise rule, the Rule Information of the customized advertising information that is used for that promptly user provides in advance.Preferably, described second deriving means 311 comprises the 3rd deriving means (not shown among Fig. 7), and it is used for obtaining described consumer premise rule from a storage space (database 7 for example shown in Figure 2).Described consumer premise rule comprise in the following rule each or appoint multinomial: be used to indicate advertising message to show the rule of pattern (for example silent mode); Be used to indicate the rule of advertising message classification; The rule that is used for indicating user terminal institute support function (for example whether supporting video); And the rule that is used to indicate the concrete identification information of advertising message.Preferably, these consumer premise rules can be obtained by user's list that automatic analysis is submitted in the electronics mode, do not repeat them here.
Particularly, in the present embodiment, described first distributing device 32 comprises that first determines device 321, and it is used for determining alternative advertising message; Second determines device 322, and it is used for determining advertising message to be released according to described user customized information from described alternative advertising message; And second distributing device 323, it is used for described advertising message to be released is distributed to corresponding user terminal.Preferably, described first determines that device 321 (or is referred to as an alternative advertising message subclass according to described user customized information definite alternative advertising message at this issuing process from all alternative advertising messages (or being referred to as alternative advertising message complete or collected works), promptly at a subclass of this issuing process), described then second determines that device 322 selects the advertising message that adapts with this request as far as possible exactly from alternative advertising message.Then, described second distributing device 323 is according to the attribute of corresponding user terminal 91, and (for example WAP mode, WiFi mode, WiMax mode, mobile e-mail mode etc.) are distributed to corresponding user terminal 91 with described advertising message to be released in the corresponding way.Change in the example at one, device 321 can be omitted, for example with all alternative advertising messages as described alternative advertising message, this does not influence flesh and blood of the present invention.
In the present embodiment, described second determines that device 322 is according to described consumer premise rule definite advertising message to be released from described alternative advertising message.And preferably, this device 322 comprises that the 5th determines the device (not shown), and it is used for selecting a advertising message that described alternative advertising message and described user customized information mate most as described advertising message to be released.For example, the user has specified " automobile, tourism " classification information, the then described the 5th determine that device selects to be suitable for travelling in the alternative advertisement of all automotive-type can be defined as described advertisement to be released in the offroad vehicle advertisement of rugged road traveling.In such embodiments, advertising message in storage and the database has a summary info (can comprise a plurality of values) that is used to identify classification information at least, compares by content (for example above-mentioned " tourism " classification information) and the described summary info that described consumer premise rule is comprised and just can determine described advertising message to be released.Further, when exist many with " tourism ", " automobile " relevant advertising message, then can from these advertising messages, select the advertising message of coupling the most further once more, for example can select the advertising message conduct that wherein evaluation of estimate is the highest to handle the advertising message of asking pairing consumer premise rule, and for example can select an advertising message at random at this.
In a variation example embodiment illustrated in fig. 7, described user customized information is real-time customized demand information, and at this moment, this device 322 is determined advertising message to be released according to real-time customized demand information from described alternative advertising message, similarly, it can comprise that also the above-mentioned the 5th determines device.Those skilled in the art understand, described real-time customized demand information can comprise various information, advertisement identification information for example, in such variation example, described first determines that device 321 can be omitted, and described second determine that device 322 can directly select the alternative advertising message of the advertisement identification information correspondence that the user provides as described advertising message to be released; Change in the example at another, described real-time customized demand information comprises mode-definition information, and this device 322 is determined advertising message to be released according to described mode-definition information from described alternative advertising message.Change in the example at another, described real-time customized demand information comprises terminal capabilities information, and this device 322 determines advertising message to be released according to described terminal capabilities information from described alternative advertising message.
Fig. 8 shows according to the first embodiment of the present invention, of first deriving means in the control device 3 provided by the present invention change example 31 ' structural representation.Particularly, described first deriving means 31 ' comprise the 4th deriving means 312, it is used to obtain described real-time customized demand information, those skilled in the art understand, in the present embodiment, the customized information that the user sends is a real-time change according to circumstances, and such demand information more can embody the current demand to advertising message of user.In the present embodiment, described real-time customized demand information comprises terminal capabilities information, and particularly, described the 4th deriving means 312 comprises the 8th deriving means 3121, first judgment means 3122 and the 9th deriving means 3123.Wherein, described the 8th deriving means 3121 is used to obtain described terminal capabilities information; Described first judgment means 3122 be used to judge described user terminal the actual function of supporting whether be consistent with described terminal capabilities information; And described the 9th deriving means 3123 be used for when described user terminal the actual function of supporting and described terminal capabilities information obtain the function information of the actual support of described user terminal when not meeting again.Particularly, in the present embodiment, described the 8th deriving means 3121 obtains the user terminal function information from described request information.For example, obtain described terminal capabilities information in the particular data territory of rule from described request information according to a preconcerted arrangement.Again for example, the beginning of described user terminal function information locates to have a specific identifier with the place, end, obtains described terminal capabilities information the data content of described the 8th deriving means 3121 between two specific identifiers.After described the 8th deriving means 3121 obtains described terminal capabilities information, 3122 pairs of described user terminals of described first judgment means the actual function of supporting whether be consistent and judge with described terminal capabilities information.May there be mistake in the user terminal function information that the user provided again, therefore before issuing advertisement information, described first judgment means 3122 judges whether the function of the actual support of user terminal and described terminal device information meet, if both do not meet, then described the 9th deriving means 3123 obtains the function information of the actual support of described user terminal again, to guarantee that advertising message can normally be showed in the described user terminal.For example, described the 9th deriving means 3123 can send inquiry message to described user terminal, require the user to resend the relevant information of the function that described user terminal supports, and behind the feedback information that receives the user once more, handle by described first judgment means 3122 and described the 9th deriving means 3123 once more, till the function information that the user terminal of confirming to be obtained is supported is correct.Again for example, described the 9th deriving means 3123 can obtain voluntarily described user terminal the relevant information of actual support function, for example according to the identification number of described user terminal, for example the factory number of this user terminal inquire about this model of being put down in writing in the product database that manufacturer provides user terminal the function information that must possess, realize described the 9th deriving means 3123 with this.It will be appreciated by those skilled in the art that at one to change in the example, said apparatus 3122 and install 3123 and can be omitted, at this moment, the terminal capabilities information that the user is provided is not examined.
Change in the example at one, described the 4th deriving means 312 comprises the 5th deriving means (not shown), and it is used to obtain described classification indication information, and this device is applicable to that user customized information comprises the situation of the classification of its desired advertising message of browsing.It will be appreciated by those skilled in the art that described classification indication information can comprise plurality of kinds of contents, any in for example following classification or appoint multiple: the classification of the media formats under the advertising message, for example video, text formatting; Advertising message at the classification of product, for example mobile phone, computing machine; Advertising message at the classification of audient colony, for example old man, youth; The advertiser's that advertising message belonged to information, for example " association "; The classification of the social function under the advertising message, for example public service ads; The information of the brand that advertising message belonged to, for example " P﹠amp; G "; The related performers and clerks' of advertising message information, for example " Cheng Long "; And the information of the degree of the suffered concern of advertising message, for example hot news, common news etc.After it will be appreciated by those skilled in the art that above-mentioned the 5th deriving means obtains these classification indication informations, shown in Figure 7 second determines that device 322 can be according to the definite particularly advertising message to be released of these classification indication informations.
Change in the example at another, described the 4th deriving means 312 comprises the 6th deriving means (not shown), and it is used to obtain described advertisement identification information.Adaptably, shown in Figure 7 second definite device 322 can be determined described advertising message to be released by means such as retrieval and the corresponding to alternative advertising message of this advertisement identification information from described database 4, does not repeat them here.
Change in the example at another, described the 4th deriving means 312 comprises the 7th deriving means (not shown), and it is used to obtain described mode-definition information.Described mode-definition information comprises the combination in any of various modes, the pattern of quiet broadcast for example, under this pattern, described control device 3 will be not send audio-frequency unit in the advertising message to user terminal, reducing the transmission quantity of data, and do not play sound when keeping playing this advertising message; The for example pattern play of loop play pattern, the pattern of playing related advertisement, random sequence, the pattern of stage played in order etc. again.
Fig. 9 shows a third embodiment in accordance with the invention, and first in first distributing device 32 in the control device provided by the present invention determined the structural representation of device.Particularly, described first determines that device 321 comprises that the 3rd determines device 3211 and the 4th definite device.Wherein, the described the 3rd determines that number of times that device 3211 is used for determining being distributed to described user terminal surpasses the advertising message of first threshold, and with described advertising message as getting rid of advertising message; The described the 4th determines that device 3212 is used for all the pending advertising messages beyond the described eliminating advertising message as described alternative advertising message.
Particularly, the described the 3rd definite device 3211 is judged the advertising message that whether exists the number of times that has been distributed to described user terminal to surpass first threshold in all pending advertising messages.If judged result is sure, be to exist the number of times that has been distributed to described user terminal to surpass the advertising message of first threshold in described all pending advertising messages, the then described the 4th determines that device 3212 will meet the advertising message of above-mentioned condition as getting rid of advertising message, then with all the pending advertising messages beyond the described eliminating advertising message as described alternative advertising message, promptly not with described eliminating advertising message as alternative advertising message; If judged result negates, inferior number average that promptly described all pending advertising messages are distributed to described user terminal surpasses first threshold, the then described the 4th definite device 3212 with all pending advertising messages as alternative advertising message.Wherein, described first threshold can be concrete number of times, difference and the ratio value that advertising message is published.Change in the example at one, the described the 4th determines that device 3212 can be changed to the number of times of issue of described eliminating advertising message zero over time again, thereby restart counting, help the ad distribution control system like this and control the advertising message issuing process more neatly.
Those skilled in the art understand, in above-mentioned Fig. 1 is extremely embodiment illustrated in fig. 9, described user terminal 9 (or 91) is the employed terminal device of user, for example can be fixed terminal and portable terminals such as desk-top computer, mobile phone, personal digital assistant, notebook, desk-top computer, TV signal receiving apparatus, set-top box, blackberry, blueberry, Web TV, the networking telephone, mp4, GPS, these user terminals all can be used for the present invention, do not repeat them here.
By the foregoing description, it will be appreciated by those skilled in the art that the present invention can provide the user to make its approach to the advertising message demand from a plurality of angles.For example the user can subscribe the advertisement rule in advance, also can come to send in real time the advertisement customized demand as the case may be.Again for example, the user can provide terminal capabilities information, makes the advertising service merchant that only advertisement can be provided according to the function of user terminal, guarantees that advertising message is distributed to the user with best effects; User's definition information that can supply a pattern makes the advertising service merchant to experience to user's advertisement that offers the best.By setting to the priority of various user customized information, can realize different user customized information combinations, thereby realize different and provide the user and by the ad distribution control system ad distribution number of times is monitored again on the basis of customized information, prevent that the user from watching same advertisement repeatedly, helps promoting advertising results.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims (33)

  1. One kind in the ad distribution control system according to the control method of user customized information to user terminal to release advertising information, wherein, comprise the steps:
    A. obtain user customized information;
    B. according to described user customized information issuing advertisement information.
  2. 2. method according to claim 1, wherein, described user customized information comprises the consumer premise rule, wherein, described step a comprises the steps:
    A1. obtain described consumer premise rule.
  3. 3. method according to claim 2, wherein, described consumer premise rule is stored in a storage space in advance, and described step a1 comprises the steps:
    A11. from described storage space, obtain described consumer premise rule.
  4. 4. according to claim 2 or 3 described methods, wherein, described consumer premise rule comprise in the following rule each or appoint multinomial:
    -be used to indicate advertising message to show the rule of pattern;
    -be used to indicate the rule of advertising message classification;
    -be used for the rule of indicating user terminal institute support function; And
    -be used to indicate the rule of the concrete identification information of advertising message.
  5. 5. method according to claim 1, wherein, described user customized information comprises real-time customized demand information, wherein, described step a comprises the steps:
    A1 '. obtain described real-time customized demand information.
  6. 6. method according to claim 5, wherein, described real-time customized demand information comprises the classification indication information, and this classification indication information is used to indicate the classification of the desired advertising message of browsing of user, and wherein, described step a1 ' comprises the steps:
    -obtain described classification indication information.
  7. 7. method according to claim 6, wherein, described classification indication information comprise in the following classification any or appoint multiple:
    The classification of the media formats the under-advertising message;
    -advertising message at the classification of product;
    -advertising message at the classification of audient colony;
    The advertiser's that-advertising message belonged to information;
    The classification of the social function the under-advertising message;
    The information of the brand that-advertising message belonged to;
    The related performers and clerks' of-advertising message information; And
    The information of the degree of the suffered concern of-advertising message.
  8. 8. method according to claim 5, wherein, described real-time customized demand information comprises advertisement identification information, and this advertisement identification information is used to indicate the unique identification of the desired advertising message of browsing of user, and wherein, described step a1 ' comprises the steps:
    -obtain described advertisement identification information.
  9. 9. according to each described method in the claim 5 to 8, wherein, described real-time customized demand information comprises mode-definition information, and this mode-definition information is used to the pattern of indicating advertising message to be demonstrated, and wherein, described step a1 ' comprises the steps:
    -obtain described mode-definition information.
  10. 10. method according to claim 9, wherein, described mode-definition information comprise in the following pattern any or appoint multiple:
    The pattern of-quiet broadcast;
    The pattern of-loop play;
    The pattern of the related advertisement of-broadcast;
    The pattern that-random sequence is play; And
    The pattern of-stage played in order.
  11. 11. according to each described method in the claim 5 to 10, wherein, described real-time customized demand information comprises terminal capabilities information, this terminal capabilities information is used to the function of indicating described user terminal to support, wherein, described step a1 ' comprises the steps:
    -obtain described terminal capabilities information.
  12. 12. method according to claim 11, wherein, described step a1 ' also comprises the steps:
    -judge described user terminal the actual function of supporting whether be consistent with described terminal capabilities information;
    The described user terminal of-Ruo actual function and the described terminal capabilities information of supporting do not meet, then obtain the function information of the actual support of described user terminal again.
  13. 13. according to each described method in the claim 1 to 12, wherein, described step b comprises the steps:
    B1. determine alternative advertising message;
    B2. from described alternative advertising message, determine advertising message to be released according to described user customized information;
    B3. described advertising message to be released is distributed to corresponding user terminal.
  14. 14. method according to claim 13, wherein, described step b1 comprises the steps:
    -the number of times of determining to be distributed to described user terminal surpasses the advertising message of first threshold, and with described advertising message as getting rid of advertising message;
    -with all the pending advertising messages beyond the described eliminating advertising message as described alternative advertising message.
  15. 15. according to claim 13 or 14 described methods, wherein, described step b2 comprises the steps:
    B21. an advertising message of selecting to mate most with described user customized information in the described alternative advertising message is as described advertising message to be released.
  16. 16. one kind in the ad distribution control system according to the control device of user customized information to user terminal to release advertising information, it is characterized in that, comprising:
    First deriving means is used to obtain user customized information; And
    First distributing device is used for according to described user customized information issuing advertisement information.
  17. 17. control device according to claim 16, wherein, described user customized information comprises the consumer premise rule, and wherein, described first deriving means comprises:
    Second deriving means is used to obtain described consumer premise rule.
  18. 18. control device according to claim 17, wherein, described consumer premise rule is stored in a storage space in advance, and described second deriving means comprises:
    The 3rd deriving means is used for obtaining described consumer premise rule from described storage space.
  19. 19. according to claim 17 or 18 described control device, wherein, described consumer premise rule comprise in the following rule each or appoint multinomial:
    -be used to indicate advertising message to show the rule of pattern;
    -be used to indicate the rule of advertising message classification;
    -be used for the rule of indicating user terminal institute support function; And
    -be used to indicate the rule of the concrete identification information of advertising message.
  20. 20. control device according to claim 16, wherein, described user customized information comprises real-time customized demand information, and wherein, described first deriving means comprises:
    The 4th deriving means is used to obtain described real-time customized demand information.
  21. 21. control device according to claim 20, wherein, described real-time customized demand information comprises the classification indication information, and this classification indication information is used to indicate the classification of the desired advertising message of browsing of user, and wherein, described the 4th deriving means comprises:
    The 5th deriving means is used to obtain described classification indication information.
  22. 22. control device according to claim 21, wherein, described classification indication information comprise in the following classification any or appoint multiple:
    The classification of the media formats the under-advertising message;
    -advertising message at the classification of product;
    -advertising message at the classification of audient colony;
    The advertiser's that-advertising message belonged to information;
    The classification of the social function the under-advertising message;
    The information of the brand that-advertising message belonged to;
    The related performers and clerks' of-advertising message information; And
    The information of the degree of the suffered concern of-advertising message.
  23. 23. control device according to claim 20, wherein, described real-time customized demand information comprises advertisement identification information, and this advertisement identification information is used to indicate the unique identification of the desired advertising message of browsing of user, and wherein, described the 4th deriving means comprises:
    The 6th deriving means is used to obtain described advertisement identification information.
  24. 24. according to each described control device in the claim 20 to 23, wherein, described real-time customized demand information comprises mode-definition information, this mode-definition information is used to the pattern of indicating advertising message to be demonstrated, and wherein, described the 4th deriving means comprises:
    The 7th deriving means is used to obtain described mode-definition information.
  25. 25. control device according to claim 24, wherein, described mode-definition information comprise in the following pattern any or appoint multiple:
    The pattern of-quiet broadcast;
    The pattern of-loop play;
    The pattern of the related advertisement of-broadcast;
    The pattern that-random sequence is play; And
    The pattern of-stage played in order.
  26. 26. according to each described control device in the claim 20 to 25, wherein, described real-time customized demand information comprises terminal capabilities information, and this terminal capabilities information is used to the function of indicating described user terminal to support, wherein, described the 4th deriving means comprises:
    The 8th deriving means is used to obtain described terminal capabilities information.
  27. 27. control device according to claim 26, wherein, described the 4th deriving means also comprises:
    First judgment means, be used to judge described user terminal the actual function of supporting whether be consistent with described terminal capabilities information; And
    The 9th deriving means, be used for when described user terminal the actual function of supporting and described terminal capabilities information obtain the function information of the actual support of described user terminal when not meeting again.
  28. 28. according to each described control device in the claim 16 to 27, wherein, described first distributing device comprises:
    First determines device, is used for determining alternative advertising message;
    Second determines device, is used for determining advertising message to be released according to described user customized information from described alternative advertising message; And
    Second distributing device is used for described advertising message to be released is distributed to corresponding user terminal.
  29. 29. control device according to claim 28, wherein, described first determines that device comprises:
    The 3rd determines device, and the number of times that is used for determining being distributed to described user terminal surpasses the advertising message of first threshold, and with described advertising message as getting rid of advertising message; And
    The 4th determines device, is used for all the pending advertising messages beyond the described eliminating advertising message as described alternative advertising message.
  30. 30. according to claim 28 or 29 described control device, wherein, described second determines that device comprises:
    The 5th determines device, is used for selecting a advertising message that described alternative advertising message and described user customized information mate most as described advertising message to be released.
  31. 31. one kind according to the ad distribution control system of user customized information to user terminal to release advertising information, it is characterized in that, comprises according to each described control device in the claim 16 to 30.
  32. 32. ad distribution control system according to claim 31 wherein, also comprises the database that is used to store the consumer premise rule.
  33. 33. according to each described claim in the as above claim, wherein, described user terminal comprises any in the following equipment:
    -mobile phone;
    -personal digital assistant;
    -notebook;
    -desk-top computer;
    -TV signal receiving apparatus;
    -set-top box; Perhaps
    -blackberry, blueberry.
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CN102045401A (en) * 2010-12-30 2011-05-04 上海市城市建设设计研究院 Domestic information service method and system thereof based on Push technology
CN102129636A (en) * 2010-01-15 2011-07-20 美国博通公司 System and method for providing viewer identification-based advertising
WO2011095096A1 (en) * 2010-02-02 2011-08-11 深圳市同洲电子股份有限公司 Advertisement filtering method, digital television reception terminal, server end and system
CN102509232A (en) * 2011-11-24 2012-06-20 成都美璞科技有限公司 Method for receiving advertisements by means of autonomous selection of user
CN102646248A (en) * 2012-02-27 2012-08-22 沈文策 Advertisement publishing method and system
WO2012129889A1 (en) * 2011-03-31 2012-10-04 中兴通讯股份有限公司 Advertisement service display method, terminal and system thereof
CN102802132A (en) * 2012-05-15 2012-11-28 扬州易游物联网络科技有限公司 System and method for carrying out local information service by using wireless local area network
CN102833598A (en) * 2012-08-01 2012-12-19 四川长虹电器股份有限公司 Method for putting digital television advertisement on air
CN103491493A (en) * 2012-06-08 2014-01-01 北京千橡网景科技发展有限公司 Method used for advertising in mobile phone and mobile phone used for advertising
CN103607646A (en) * 2013-11-14 2014-02-26 四川长虹电器股份有限公司 Multi-screen coordination-based advertisement push system and method
CN103955846A (en) * 2014-05-08 2014-07-30 上海亿动信息技术有限公司 Control method and device for controlling multi-terminal intelligent feedback in information processing system
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CN105046525A (en) * 2015-06-30 2015-11-11 腾讯科技（北京）有限公司 Advertisement delivery system, device and method
CN106022144A (en) * 2016-05-09 2016-10-12 中国联合网络通信集团有限公司 Marketing method and system and information opening platform
CN106709742A (en) * 2015-07-23 2017-05-24 腾讯科技（深圳）有限公司 Data processing method and device of native advertisement
CN107786898A (en) * 2017-09-28 2018-03-09 南京林洋电力科技有限公司 A kind of electric power wisdom business hall media intelligent player method with compensation mechanism
CN109118330A (en) * 2018-08-09 2019-01-01 珠海格力电器股份有限公司 A kind of household electrical appliances recommended method, device, storage medium and server
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CN102129636A (en) * 2010-01-15 2011-07-20 美国博通公司 System and method for providing viewer identification-based advertising
WO2011095096A1 (en) * 2010-02-02 2011-08-11 深圳市同洲电子股份有限公司 Advertisement filtering method, digital television reception terminal, server end and system
CN102045401A (en) * 2010-12-30 2011-05-04 上海市城市建设设计研究院 Domestic information service method and system thereof based on Push technology
CN102740240A (en) * 2011-03-31 2012-10-17 中兴通讯股份有限公司 Method, terminal and system for publishing advertising business
CN102740240B (en) * 2011-03-31 2016-09-07 中兴通讯股份有限公司 A kind of advertising business dissemination method, terminal and system
WO2012129889A1 (en) * 2011-03-31 2012-10-04 中兴通讯股份有限公司 Advertisement service display method, terminal and system thereof
CN102509232A (en) * 2011-11-24 2012-06-20 成都美璞科技有限公司 Method for receiving advertisements by means of autonomous selection of user
CN102646248A (en) * 2012-02-27 2012-08-22 沈文策 Advertisement publishing method and system
CN102646248B (en) * 2012-02-27 2016-01-13 沈文策 A kind of advertisement delivery method and system
CN102802132A (en) * 2012-05-15 2012-11-28 扬州易游物联网络科技有限公司 System and method for carrying out local information service by using wireless local area network
CN103491493A (en) * 2012-06-08 2014-01-01 北京千橡网景科技发展有限公司 Method used for advertising in mobile phone and mobile phone used for advertising
CN102833598A (en) * 2012-08-01 2012-12-19 四川长虹电器股份有限公司 Method for putting digital television advertisement on air
CN103607646A (en) * 2013-11-14 2014-02-26 四川长虹电器股份有限公司 Multi-screen coordination-based advertisement push system and method
CN103955846A (en) * 2014-05-08 2014-07-30 上海亿动信息技术有限公司 Control method and device for controlling multi-terminal intelligent feedback in information processing system
CN103955846B (en) * 2014-05-08 2017-06-06 上海亿动信息技术有限公司 The control method and device of multiple terminal intelligent feedbacks are controlled in information processing system
CN104978672A (en) * 2015-06-04 2015-10-14 无锡天脉聚源传媒科技有限公司 Monitoring method and apparatus for new advertisement
CN104978671A (en) * 2015-06-04 2015-10-14 无锡天脉聚源传媒科技有限公司 New advertisement push method and apparatus
CN105046525A (en) * 2015-06-30 2015-11-11 腾讯科技（北京）有限公司 Advertisement delivery system, device and method
WO2017016298A1 (en) * 2015-06-30 2017-02-02 腾讯科技（深圳）有限公司 Advertisement push system, apparatus, and method
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CN106022144A (en) * 2016-05-09 2016-10-12 中国联合网络通信集团有限公司 Marketing method and system and information opening platform
CN107786898A (en) * 2017-09-28 2018-03-09 南京林洋电力科技有限公司 A kind of electric power wisdom business hall media intelligent player method with compensation mechanism
CN110737854A (en) * 2018-07-02 2020-01-31 腾讯科技（深圳）有限公司 Method, device, equipment and storage medium for displaying series play information
CN110737854B (en) * 2018-07-02 2023-02-10 腾讯科技（深圳）有限公司 Method, device, equipment and storage medium for displaying series play information
CN109118330A (en) * 2018-08-09 2019-01-01 珠海格力电器股份有限公司 A kind of household electrical appliances recommended method, device, storage medium and server
CN109118330B (en) * 2018-08-09 2020-09-22 珠海格力电器股份有限公司 Household appliance recommendation method and device, storage medium and server

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