CN102065327A - Advertisement cut-in method and system - Google Patents
Advertisement cut-in method and system Download PDFInfo
- Publication number
- CN102065327A CN102065327A CN 201010619226 CN201010619226A CN102065327A CN 102065327 A CN102065327 A CN 102065327A CN 201010619226 CN201010619226 CN 201010619226 CN 201010619226 A CN201010619226 A CN 201010619226A CN 102065327 A CN102065327 A CN 102065327A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- user
- video
- module
- counter
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Abstract
The invention relates to the field of IPTV (Internet Protocol Television), in particular to an advertisement cut-in method and system in an IPTV system. An electronic program list navigation system is used for cutting advertisements in video programs according to set rules and is characterized by comprising an advertisement module, the advertisement module records the advertisement broadcasting record of each user through a set top box, and the advertisement module judges whether the current state of the user is in advertisement cut-in or not according to the advertisement broadcasting record. With the advertisement cut-in method and system, the advertisement can be cut-in according to the set rules no matter the IPTV user watches the video chain broadcasting of the IPTV in which manner. The user experience effect of the IPTV user and the advertisement broadcasting effect of an advertiser are improved.
Description
Technical field
The present invention relates to IPTV (Web TV) field, refer to the method and the system thereof of advertisement insertion in a kind of IPTV system especially.
Background technology
Traditional TV service is a broadcast nature, and the video frequency program that same asynchronism(-nization) user sees is identical.Advertisement putting can adopt simple single mode to carry out.The EPG (electronic program list navigation) that passes through in IPTV field offers navigation and the selection that the user carries out program, interaction between TV platform and the user has determined the TV programme difference that the synchronization different user is seen, the input of advertisement can cause different experience for different user.
Video window chain broadcast pattern on the IPTV platform is that a kind of video window is embedded in the video playback ways of presentation in the EPG page.The user can click by remote controller and play next bar video, perhaps goes up a video.The user can not carry out the operation of remote controller as the traditional tv watching mode yet, and the EPG system can play next bar video automatically after playing video of end.The user can click remote controller and turn back to the rendition list.The user also can select one of them program at the rendition list page, reenters the program chain broadcast page.
Under IPTV platform video window chain broadcast pattern, traditional advertisement insertion method is that each video playback asks ad system to play advertisement with fixed ratio before.As ratio is 1/5, and the sole user sees that continuously the probability of two advertisements is 1/25, and the probability of seeing 3 advertisements continuously is 1/125.Under this advertisement insertion method, the advertisement probability of seeing for whole user is identical, but just there are differences for the sole user.Can occur the certain user too much see advertisement, and another part user can't see advertisement.All bad to user experience and gray advertisement delivery effect.
Under IPTV platform video window chain broadcast pattern, the drawback of conventional ads inserting method, the inventor makes the present invention.
Summary of the invention
The technical problem to be solved in the present invention provides the advertising method and the system thereof that can accurately intercut each user's video playback in a kind of IPTV system.
For solving the problems of the technologies described above, on the one hand, the invention provides a kind of advertisement insertion method, the electronic program list navigation system breaks for commercialsy in video frequency program according to the rule of setting, it is characterized in that: described electronic program list navigation system comprises advertisement module, described advertisement module is play record by each user's of set-top box recording advertisement, and described advertisement module is play record according to described advertisement and judged whether the current state of described user breaks for commercialsy.
On the other hand, the invention provides a kind of advertisement insertion system, comprise electronic program guidance system, it is characterized in that, described electronic program list navigation system comprises advertisement module, described advertisement module is set to play record by each user's of set-top box recording advertisement, and described advertisement module is play record according to described advertisement and judged whether the current state of described user breaks for commercialsy, and described electronic program guidance system is set to break for commercialsy in video frequency program according to the rule of setting.
Adopt advertisement insertion method of the present invention and system thereof, can allow any one IPTV user, no matter which kind of different mode to watch the chain broadcast of IPTV video, can carry out intercutting of advertisement, improve IPTV user's user experience and gray advertisement delivery effect according to the rule of setting in.
Description of drawings
Fig. 1 is a system configuration schematic diagram of the present invention.
Embodiment
For disclosing technical spirit of the present invention in detail, be described as follows for an embodiment below in conjunction with accompanying drawing:
A kind of advertisement insertion method, the electronic program list navigation system breaks for commercialsy in video frequency program according to the rule of setting, described electronic program list navigation system comprises advertisement module, described advertisement module is play record by each user's of set-top box recording advertisement, and described advertisement module is play record according to described advertisement and judged whether the current state of described user breaks for commercialsy.
Further, described advertisement module is play record by the described user's of set-top box recording advertisement and is specially: first counter is set, the zero setting after described user plays advertisement of described first counter, non-advertisement video of every broadcast, described first counter adds one; Second counter is set, and the non-advertisement video between per two advertisement videos of described user is considered as one group, and the described user of described second counter records plays the group number of described non-advertisement video.
Further, the non-advertisement video number that two advertisement video midfeathers are set is N, and described advertisement module breaks for commercialsy after the first counter records value is N.
Further, described user's advertisement is play and is recorded as advertisement broadcast virtual events or the advertisement playing duration that set-top box reports.
A kind of advertisement insertion system, comprise electronic program guidance system, described electronic program list navigation system comprises advertisement module, described advertisement module is set to play record by each user's of set-top box recording advertisement, described advertisement module is set to play record according to described advertisement and judges whether the current state of described user breaks for commercialsy, and described electronic program guidance system is set to break for commercialsy in video frequency program according to the rule of setting.
Preferred embodiment:
Advertisement module is in the EPG system, advertisement module judges whether the active user needs to break for commercialsy in current state, play if desired, advertisement module request advertising strategy system, the advertising strategy system returns the advertisement video coding that obtains according to advertising strategy, and audio/video player system carries out advertisement video according to the judged result of described advertisement module and plays.
The user clicks by STB (Set Top Box, set-top box) remote controller and enters the video window chain broadcast page.Described advertisement module is provided with the first counter counter, for the sole user, plays the advertisement described first counter counter zero setting afterwards, non-advertisement video of every then broadcast, and counter counter adds one.
Described advertisement module is provided with a set of counters group, and for the sole user, in the displaying video process, the non-advertisement video between per two advertisement videos is considered as one group continuously, the group number of described group record sole user displaying video.
The non-advertisement video number that two advertisement video midfeathers are set is N, and then the probability that intercuts of advertisement is 1/N; The advertisement insertion probability can carry out more complicated configuration by configuration file, the probability as 2/7, and then N is 3.5.
| counter | 0 | 1 | 2 | 3 | 4 | 4 | 5 | 6 | 7 | 7 | 8 | 9 | 10 | 11 | 11 | 12 | 13 | 14 | 14 |
| group | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 4 |
| Displaying video | 1 | 2 | 3 | 4 | AD | 5 | 6 | 7 | AD | 8 | 9 | 10 | 11 | AD | 12 | 13 | 14 | AD | 15 |
On some STB, video playback finishes and can report virtual events to EPG.EPG obtains to carry out logic determines and play next bar video after the virtual events.
Can not report the STB of virtual events at some, adopt the EPG page, regularly jump to next bar video according to the mode of playing the advertisement video duration.
The above is the preferred embodiments of the present invention only, is not limited to the present invention, and for a person skilled in the art, the present invention can have various changes and variation.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (5)
1. advertisement insertion method, the electronic program list navigation system breaks for commercialsy in video frequency program according to the rule of setting, it is characterized in that: described electronic program list navigation system comprises advertisement module, described advertisement module is play record by each user's of set-top box recording advertisement, and described advertisement module is play record according to described advertisement and judged whether the current state of described user breaks for commercialsy.
2. advertisement insertion method as claimed in claim 1, it is characterized in that: described advertisement module is play record by the described user's of set-top box recording advertisement and is specially: first counter is set, the zero setting after described user plays advertisement of described first counter, non-advertisement video of every broadcast, described first counter adds one; Second counter is set, and the non-advertisement video between per two advertisement videos of described user is considered as one group, and the described user of described second counter records plays the group number of described non-advertisement video.
3. advertisement insertion method as claimed in claim 2 is characterized in that: the non-advertisement video number that two advertisement video midfeathers are set is N, and described advertisement module breaks for commercialsy after the first counter records value is N.
4. advertisement insertion method as claimed in claim 3 is characterized in that: described user's advertisement is play and is recorded as advertisement broadcast virtual events or the advertisement playing duration that set-top box reports.
5. advertisement insertion system, comprise electronic program guidance system, it is characterized in that, described electronic program list navigation system comprises advertisement module, described advertisement module is set to play record by each user's of set-top box recording advertisement, described advertisement module is play record according to described advertisement and is judged whether the current state of described user breaks for commercialsy, and described electronic program guidance system is set to break for commercialsy in video frequency program according to the rule of setting.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010619226 CN102065327A (en) | 2010-12-30 | 2010-12-30 | Advertisement cut-in method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201010619226 CN102065327A (en) | 2010-12-30 | 2010-12-30 | Advertisement cut-in method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102065327A true CN102065327A (en) | 2011-05-18 |
Family
ID=44000387
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 201010619226 Pending CN102065327A (en) | 2010-12-30 | 2010-12-30 | Advertisement cut-in method and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102065327A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102364956A (en) * | 2011-11-29 | 2012-02-29 | 乐视网信息技术（北京）股份有限公司 | Method for realizing advertising in starting of Internet protocol television (IPTV) system |
| WO2013044660A1 (en) * | 2011-09-26 | 2013-04-04 | 中兴通讯股份有限公司 | Iptv system advertisement implementation method, device and system |
| CN103747301A (en) * | 2014-01-13 | 2014-04-23 | 合一信息技术（北京）有限公司 | Method and system for injecting advertisements and advertisement broadcast record storing file |
| CN104756145A (en) * | 2012-10-25 | 2015-07-01 | 微软公司 | Hybrid advertising supported and user-owned content presentation |
| CN111294611A (en) * | 2020-01-19 | 2020-06-16 | 北京字节跳动网络技术有限公司 | Video insertion method and device, electronic equipment and computer readable storage medium |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2003036948A1 (en) * | 2001-10-22 | 2003-05-01 | Predictive Media Corporation | Method and system for selective initial television channel display |
| CN101431651A (en) * | 2007-11-09 | 2009-05-13 | 百视通网络电视技术发展有限责任公司 | IPTV advertisement system based on virtual channel and its implementing method |
| CN101662650A (en) * | 2008-08-29 | 2010-03-03 | 百视通网络电视技术发展有限责任公司 | System and method for accurate and real-time advertising in IPTV video-on-demand |
| CN101883244A (en) * | 2009-05-05 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | System and method for inserting and playing advertisement in network television video program |
| CN101882289A (en) * | 2010-06-30 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | Advertisement playing control system and method thereof |
-
2010
- 2010-12-30 CN CN 201010619226 patent/CN102065327A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2003036948A1 (en) * | 2001-10-22 | 2003-05-01 | Predictive Media Corporation | Method and system for selective initial television channel display |
| CN101431651A (en) * | 2007-11-09 | 2009-05-13 | 百视通网络电视技术发展有限责任公司 | IPTV advertisement system based on virtual channel and its implementing method |
| CN101662650A (en) * | 2008-08-29 | 2010-03-03 | 百视通网络电视技术发展有限责任公司 | System and method for accurate and real-time advertising in IPTV video-on-demand |
| CN101883244A (en) * | 2009-05-05 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | System and method for inserting and playing advertisement in network television video program |
| CN101882289A (en) * | 2010-06-30 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | Advertisement playing control system and method thereof |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2013044660A1 (en) * | 2011-09-26 | 2013-04-04 | 中兴通讯股份有限公司 | Iptv system advertisement implementation method, device and system |
| CN102364956A (en) * | 2011-11-29 | 2012-02-29 | 乐视网信息技术（北京）股份有限公司 | Method for realizing advertising in starting of Internet protocol television (IPTV) system |
| CN104756145A (en) * | 2012-10-25 | 2015-07-01 | 微软公司 | Hybrid advertising supported and user-owned content presentation |
| CN103747301A (en) * | 2014-01-13 | 2014-04-23 | 合一信息技术（北京）有限公司 | Method and system for injecting advertisements and advertisement broadcast record storing file |
| CN103747301B (en) * | 2014-01-13 | 2015-12-30 | 合一信息技术（北京）有限公司 | Log file is play in a kind of advertisement placement method, system and storage advertisement |
| CN111294611A (en) * | 2020-01-19 | 2020-06-16 | 北京字节跳动网络技术有限公司 | Video insertion method and device, electronic equipment and computer readable storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| JP6047155B2 (en) | System and method for expanding and expanding video advertisements | |
| US11006174B2 (en) | Media insertion system | |
| US7117439B2 (en) | Advertising using a combination of video and banner advertisements | |
| JP5248239B2 (en) | Distribution system, distribution system server, distribution system terminal, distribution method | |
| US8656426B2 (en) | Advertisement selection | |
| JP2014517611A (en) | System and method for scalable, highly accurate sensor and ID-based audience measurement system | |
| CN102065327A (en) | Advertisement cut-in method and system | |
| WO2007098069B1 (en) | Mirroring of live data to guide data in a broadcast system | |
| US8812354B2 (en) | Method and system for dynamic scheduling of content delivery | |
| CN105611337A (en) | Advertisement recreation and popularization method and system | |
| WO2021137978A1 (en) | Digital advertisement frequency correction | |
| AU2016203924B2 (en) | Media insertion system | |
| TWI601080B (en) | Personalized radio and television advertising methods and interactive methods | |
| US20190058924A1 (en) | Displaying Enrichment Data Depending on Ad Time | |
| AU2014200918B2 (en) | Media insertion system | |
| AU2012255729A1 (en) | System and method for scalable, high accuracy, sensor and ID based audience measurement system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C12 | Rejection of a patent application after its publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20110518 |