CN101882289A - Advertisement playing control system and method thereof - Google Patents
Advertisement playing control system and method thereof Download PDFInfo
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- CN101882289A CN101882289A CN2010102175074A CN201010217507A CN101882289A CN 101882289 A CN101882289 A CN 101882289A CN 2010102175074 A CN2010102175074 A CN 2010102175074A CN 201010217507 A CN201010217507 A CN 201010217507A CN 101882289 A CN101882289 A CN 101882289A
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Abstract
The invention relates to a system and a method thereof for controlling advertisement playing in an IPTV system. On one hand, the invention provides an advertisement playing control system, which comprises an advertisement policy system, the advertisement policy system comprises a user control module, which is used for recording the advertisement playing records of the advertisement policy system and processing the advertisement playing records according to an advertisement playing rule, and the advertisement policy system is used for playing advertisements according to processing results. On the other hand, the invention also provides an advertisement playing control method, the user control module records the advertisement playing records of the advertisement policy system and processes the advertisement playing records according to the advertisement playing rule, and the advertisement policy system plays advertisements according to processing results. The system and the method can effectively enhance the experience of users.
Description
Technical field
The present invention relates to the IPTV field, refer to the system and the method thereof of control ad playing in a kind of IPTV system especially.
Background technology
Existing IPTV platform advertisement putting flow process may further comprise the steps as shown in Figure 1: the user by set-top box to IPTV system request content; The IPTV broadcast control system is when preparing common content, to advertising strategy system request ad playing content; Whether advertising strategy system link order breaks for commercialsy for broadcast control system, and concrete ad content; The IPTV broadcast control system is presented to the user to content, if comprise advertisement, the user will see ad content simultaneously.
Existing policies is not considered the historical record of ad playing, does not have relevance between the advertisement that the user saw in a period of time, causes: the user might repeat during this period of time to see that the user experience that same advertisement or excessive advertisement etc. cause descends; Do not satisfy the advertiser during this period of time does the continuous advertisement putting of relevant property based on the user demand.
Because Play System of the prior art and method thereof have above-mentioned deficiency, the inventor makes improvement to prior art.
Summary of the invention
Technical matters to be solved by this invention provides a kind of according to the system and method for ad playing historical record to the broadcast enforcement control of advertisement, thereby improves user experience, and satisfies the demand that the advertiser throws in the continuous advertisement of relevance.
For solving the problems of the technologies described above, one aspect of the present invention provides a kind of advertisement playing control system, comprise the advertising strategy system, it is characterized in that, described advertising strategy system comprises user's control module, described user's control module is used to write down the ad playing record of described advertising strategy system, and according to the described ad playing record of ad playing rule treatments, and described advertising strategy system is used for according to described result playing advertisements.
The present invention also provides a kind of ad playing control method on the other hand, be used for IPTV system playing advertisements, described IPTV system comprises the advertising strategy system, it is characterized in that: described ad playing policy system comprises user's control module, described user's control module writes down the ad playing record of described advertising strategy system, and according to the described ad playing record of ad playing rule treatments, described advertising strategy system is according to described result playing advertisements.
Adopt advertisement playing control system of the present invention and method, can effectively improve user experience, solve the user in section sometime, repeat to see same advertisement, or the problem of excessive advertisement; And, can satisfy the client in section sometime based on the input demand of the relevance advertisement that the user did.
Description of drawings
Fig. 1 is prior art IPTV advertisement play system and player method schematic block diagram thereof,
Fig. 2 is an ad playing control method schematic block diagram of the present invention.
Embodiment
Be to disclose technical spirit of the present invention in detail below, in conjunction with the accompanying drawings, the embodiment that develops simultaneously is described as follows the present invention:
A kind of advertisement playing control system, comprise the advertising strategy system, described advertising strategy system comprises user's control module, described user's control module is used to write down the ad playing record of described advertising strategy system, and according to the described ad playing record of ad playing rule treatments, described advertising strategy system is used for according to described result playing advertisements.
Further, described ad playing record includes but not limited to: at the appointed time in the length, certain user plays the times N 1 of certain advertisement, at the appointed time in the length, certain user plays the total degree N2 of all advertisements, at the appointed time in the length, and the ad content that certain user plays.
Further, described ad playing rule is for being provided with the every advertisement broadcasting time thresholding of every user N, in the described fixed time length, and N1＞N, then described user's control module is returned the sky advertisement; Perhaps, described advertisement putting rule is for being provided with all ad playing total degree thresholding M of every user, in the described fixed time length, and N2＞M, then described user's control module is returned the sky advertisement.Described user's control module is used to upgrade described ad playing record.
Further, described user's control module is used to inquire about the last record of playing, if ad content to be played is the coupling relevance advertisement of described last advertisement of playing, being that described relevance advertisement to be played increases plays weight, and described advertising strategy system is used for according to the weight playing advertisements after recomputating; Described user's control module is used for the expired ad playing record of cycle deletion, keeps the last record of playing.
Further, described advertising strategy system is used for asking playing advertisements according to the user, described user's control module is used to write down all request records of each user, the advertisement that comprises sky is returned, the sky advertisement is set returns the thresholding times N, when the advertisement of described sky is returned less than described thresholding N, return the sky advertisement; Return when equaling described thresholding N when the advertisement of described sky, play described user and ask the advertisement of playing.After the ad playing of described user's request, delete this user's historical ad playing record.
A kind of ad playing control method, be used for IPTV system playing advertisements, described IPTV system comprises the advertising strategy system, described ad playing policy system comprises user's control module, described user's control module writes down the ad playing record of described advertising strategy system, and according to the described ad playing record of ad playing rule treatments, described advertising strategy system is according to described result playing advertisements.
Further, described ad playing record includes but not limited to: at the appointed time in the length, play the times N 1 of certain advertisement, at the appointed time in the length, play the total degree N2 of all advertisements, and at the appointed time in the length, the ad content of broadcast.
Further, described advertisement putting rule is for being provided with every advertisement broadcasting time thresholding N, in the described fixed time length, and N1＞N, then described user's control module is returned the sky advertisement; Perhaps, described advertisement putting rule is for being provided with all ad playing total degree thresholding M, in the described fixed time length, and N2＞M, then described user's control module is returned the sky advertisement.Described user's control module is used to upgrade described ad playing record.
Further, the last record of playing of described user's control module inquiry, if ad content to be played is the coupling relevance advertisement of described last advertisement of playing, being that described relevance advertisement to be played increases plays weight, and described advertising strategy system is according to the weight playing advertisements after recomputating; The expired ad playing record of described user's control module cycle deletion keeps the last record of playing.
Further, described advertising strategy system asks playing advertisements according to the user, and described user's control module writes down each user's request record, the advertisement that comprises sky is returned, the sky advertisement is set returns the thresholding times N, when the advertisement of described sky is returned less than described thresholding N, return the sky advertisement; Return when equaling described thresholding N when the advertisement of described sky, play described user and ask the advertisement of playing.After the ad playing of described user's request, delete this user's historical ad playing record.
Describe in detail for some embodiment below:
Embodiment one:
S101: the ad playing rule is set, and same user is at the appointed time in the length, same advertisement broadcasting time thresholding N; Same user is at the appointed time in the length, all advertisement broadcasting time thresholding M;
S102: the ad playing record of user's control module record advertising strategy system, carry out filter algorithm B, if play the total degree N2＞M of all advertisements, directly return the sky advertisement; If play the total degree N2＜=M of all advertisements, filter algorithm A is carried out in then all advertisements to be selected of poll, calculates weight output after the advertisement that superseded filter algorithm A filters and plays net result;
S103: after certain advertisement is successfully play, upgrade this customer data base ad playing record.
Embodiment two:
S201: after each ad playing success, if this advertisement belongs to the relevance advertisement, user's control module writes down the ID and the reproduction time of this advertisement, as: certain user clicks and has watched display advertising a, user's control module to note ID and the reproduction time of described advertisement a;
S202: during the request of advertising strategy system handles ad playing, all alternative advertisements of poll, carry out filter algorithm C, if ad content to be played is the coupling relevance advertisement of described last advertisement of playing, as: insert advertisement b before the video, described advertisement b is same advertiser, then is that described advertisement b increases and plays weight, and described advertising strategy system is according to the weight playing advertisements b after recomputating.
S203: the expired ad playing of user's control module period treatment writes down to save the space, and following of present embodiment scene needs to keep a up-to-date ad playing record.
Embodiment three:
When continuous displaying video is arranged among the IPTV, require first video of watching from the user, insert advertisement behind n video at interval.
If during video of every broadcast, a request is received by the advertising strategy system, then the historical data of throwing in of user also need write down all request records of each user under this scene except the record advertisement is returned, and comprise that the advertisement of sky is returned.When advertisement delivery when equaling n is returned in empty advertisement, advertisement delivery not under other situation, and delete this user's historical record.This is user's historical data that scene has been utilized storage, has satisfied demand in conjunction with the front end applications logic.
The above is the preferred embodiments of the present invention only, is not limited to the present invention, and for a person skilled in the art, the present invention can have various changes and variation.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (18)
1. advertisement playing control system, comprise the advertising strategy system, it is characterized in that, described advertising strategy system comprises user's control module, described user's control module is used to write down the ad playing record of described advertising strategy system, and according to the described ad playing record of ad playing rule treatments, described advertising strategy system is used for according to described result playing advertisements.
2. advertisement playing control system as claimed in claim 1, it is characterized in that, described ad playing record includes but not limited to: at the appointed time in the length, play the times N 1 of certain advertisement, at the appointed time in the length, play the total degree N2 of all advertisements, at the appointed time in the length, the ad content of broadcast.
3. advertisement playing control system as claimed in claim 2 is characterized in that, described ad playing rule is for being provided with every advertisement broadcasting time thresholding N, in the described fixed time length, and N1＞N, then described user's control module is used to return the sky advertisement.
4. advertisement playing control system as claimed in claim 2 is characterized in that, described advertisement putting rule is for being provided with all ad playing total degree thresholding M, in the described fixed time length, and N2＞M, then described user's control module is used to return the sky advertisement.
5. as right 3 or 4 described advertisement playing control systems, it is characterized in that described user's control module is used to upgrade described ad playing record.
6. advertisement playing control system as claimed in claim 2, it is characterized in that, described user's control module is used to inquire about the last record of playing, if ad content to be played is the coupling relevance advertisement of described last advertisement of playing, being that described relevance advertisement to be played increases plays weight, and described advertising strategy system is used for according to the weight playing advertisements after recomputating.
7. advertisement playing control system as claimed in claim 6 is characterized in that, described user's control module is used for the expired ad playing record of cycle deletion, keeps the last record of playing.
8. advertisement playing control system as claimed in claim 2, it is characterized in that, described advertising strategy system is used for asking playing advertisements according to the user, described user's control module is used to write down all request records of each user, the advertisement that comprises sky is returned, the sky advertisement is set returns the thresholding times N, return when equaling described thresholding N, play described user and ask the advertisement of playing when the advertisement of described sky.
9. advertisement playing control system as claimed in claim 8 is characterized in that, after the ad playing of described user's request, deletes this user's historical ad playing record.
10. ad playing control method, be used for IPTV system playing advertisements, described IPTV system comprises the advertising strategy system, it is characterized in that: described ad playing policy system comprises user's control module, described user's control module writes down the ad playing record of described advertising strategy system, and according to the described ad playing record of ad playing rule treatments, described advertising strategy system is according to described result playing advertisements.
11. ad playing control method as claimed in claim 10, it is characterized in that, described ad playing record includes but not limited to: at the appointed time in the length, play the times N 1 of certain advertisement, at the appointed time in the length, play the total degree N2 of all advertisements, at the appointed time in the length, the ad content of broadcast.
12. ad playing control method as claimed in claim 11 is characterized in that, described advertisement putting rule is for being provided with every advertisement broadcasting time thresholding N, in the described fixed time length, and N1＞N, then described user's control module is returned the sky advertisement.
13. ad playing control method as claimed in claim 11 is characterized in that, described advertisement putting rule is for being provided with all ad playing total degree thresholding M, in the described fixed time length, and N2＞M, then described user's control module is returned the sky advertisement.
14., it is characterized in that described user's control module is used to upgrade described ad playing record as right 12 or 13 described ad playing control methods.
15. ad playing control method as claimed in claim 11, it is characterized in that, the last record of playing of described user's control module inquiry, if ad content to be played is the coupling relevance advertisement of described last advertisement of playing, being that described relevance advertisement to be played increases plays weight, and described advertising strategy system is according to the weight playing advertisements after recomputating.
16. ad playing control method as claimed in claim 15 is characterized in that, the expired ad playing record of described user's control module cycle deletion keeps the last record of playing.
17. ad playing control method as claimed in claim 11, it is characterized in that, described advertising strategy system asks playing advertisements according to the user, described user's control module writes down each user's request record, the advertisement that comprises sky is returned, the sky advertisement is set returns the thresholding frequency n, return when equaling described thresholding n, play described user and ask the advertisement of playing when the advertisement of described sky.
18. ad playing control method as claimed in claim 17 is characterized in that, after the ad playing of described user's request, deletes this user's historical ad playing record.
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| CN2010102175074A CN101882289A (en) | 2010-06-30 | 2010-06-30 | Advertisement playing control system and method thereof |
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| CN2010102175074A CN101882289A (en) | 2010-06-30 | 2010-06-30 | Advertisement playing control system and method thereof |
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Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102065327A (en) * | 2010-12-30 | 2011-05-18 | 百视通网络电视技术发展有限责任公司 | Advertisement cut-in method and system |
| CN102693496A (en) * | 2012-05-04 | 2012-09-26 | 亿赞普(北京)科技有限公司 | On-line advertisement serving method and on-line advertisement serving device |
| CN102905176A (en) * | 2011-07-27 | 2013-01-30 | 宏碁股份有限公司 | Method and system for filtering advertising and multimedia films |
| WO2013044660A1 (en) * | 2011-09-26 | 2013-04-04 | 中兴通讯股份有限公司 | Iptv system advertisement implementation method, device and system |
| WO2013174266A1 (en) * | 2012-05-23 | 2013-11-28 | 华为终端有限公司 | Iptv server and recorded content play method |
| CN103647756A (en) * | 2013-11-19 | 2014-03-19 | 乐视网信息技术（北京）股份有限公司 | Advertisement broadcasting method, server, client and system |
| CN103747301A (en) * | 2014-01-13 | 2014-04-23 | 合一信息技术（北京）有限公司 | Method and system for injecting advertisements and advertisement broadcast record storing file |
| WO2015010333A1 (en) * | 2013-07-26 | 2015-01-29 | 华为技术有限公司 | Display control method and apparatus for advertisement |
| CN104735486A (en) * | 2015-03-30 | 2015-06-24 | 北京奇艺世纪科技有限公司 | Method and device for controlling advertising broadcasting |
| CN106028073A (en) * | 2016-05-16 | 2016-10-12 | 乐视控股（北京）有限公司 | Advertisement putting method, advertisement server and advertisement putting system |
| WO2017120834A1 (en) * | 2016-01-14 | 2017-07-20 | 段春燕 | Method for inserting advertisements according to number of playback times and advertisement insertion system |
| WO2017120835A1 (en) * | 2016-01-14 | 2017-07-20 | 段春燕 | Method and advertisement system for alerting information when inserting advertisement according to playback frequency |
| CN104735486B (en) * | 2015-03-30 | 2018-02-09 | 北京奇艺世纪科技有限公司 | The control method and device that a kind of advertisement plays |
| WO2020125786A1 (en) * | 2018-12-20 | 2020-06-25 | 青岛海信电器股份有限公司 | Broadcast signal receiving device and method, broadcast signal transceiving system and method, rewarding system and method |
| CN113450134A (en) * | 2021-02-03 | 2021-09-28 | 北京新氧科技有限公司 | Advertisement putting method, device, equipment and storage medium |
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2010
- 2010-06-30 CN CN2010102175074A patent/CN101882289A/en active Pending
Cited By (20)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102065327A (en) * | 2010-12-30 | 2011-05-18 | 百视通网络电视技术发展有限责任公司 | Advertisement cut-in method and system |
| CN102905176A (en) * | 2011-07-27 | 2013-01-30 | 宏碁股份有限公司 | Method and system for filtering advertising and multimedia films |
| WO2013044660A1 (en) * | 2011-09-26 | 2013-04-04 | 中兴通讯股份有限公司 | Iptv system advertisement implementation method, device and system |
| CN102693496A (en) * | 2012-05-04 | 2012-09-26 | 亿赞普(北京)科技有限公司 | On-line advertisement serving method and on-line advertisement serving device |
| WO2013174266A1 (en) * | 2012-05-23 | 2013-11-28 | 华为终端有限公司 | Iptv server and recorded content play method |
| CN103428524A (en) * | 2012-05-23 | 2013-12-04 | 华为终端有限公司 | IPTV server and playing method of recorded content |
| CN103428524B (en) * | 2012-05-23 | 2017-04-26 | 华为终端有限公司 | IPTV server and playing method of recorded content |
| US9578364B2 (en) | 2012-05-23 | 2017-02-21 | Huawei Device Co., Ltd. | Internet protocol television server and method for playing advertisements during recorded content |
| WO2015010333A1 (en) * | 2013-07-26 | 2015-01-29 | 华为技术有限公司 | Display control method and apparatus for advertisement |
| CN103647756A (en) * | 2013-11-19 | 2014-03-19 | 乐视网信息技术（北京）股份有限公司 | Advertisement broadcasting method, server, client and system |
| CN103747301B (en) * | 2014-01-13 | 2015-12-30 | 合一信息技术（北京）有限公司 | Log file is play in a kind of advertisement placement method, system and storage advertisement |
| CN103747301A (en) * | 2014-01-13 | 2014-04-23 | 合一信息技术（北京）有限公司 | Method and system for injecting advertisements and advertisement broadcast record storing file |
| CN104735486A (en) * | 2015-03-30 | 2015-06-24 | 北京奇艺世纪科技有限公司 | Method and device for controlling advertising broadcasting |
| CN104735486B (en) * | 2015-03-30 | 2018-02-09 | 北京奇艺世纪科技有限公司 | The control method and device that a kind of advertisement plays |
| WO2017120834A1 (en) * | 2016-01-14 | 2017-07-20 | 段春燕 | Method for inserting advertisements according to number of playback times and advertisement insertion system |
| WO2017120835A1 (en) * | 2016-01-14 | 2017-07-20 | 段春燕 | Method and advertisement system for alerting information when inserting advertisement according to playback frequency |
| CN106028073A (en) * | 2016-05-16 | 2016-10-12 | 乐视控股（北京）有限公司 | Advertisement putting method, advertisement server and advertisement putting system |
| WO2020125786A1 (en) * | 2018-12-20 | 2020-06-25 | 青岛海信电器股份有限公司 | Broadcast signal receiving device and method, broadcast signal transceiving system and method, rewarding system and method |
| CN113450134A (en) * | 2021-02-03 | 2021-09-28 | 北京新氧科技有限公司 | Advertisement putting method, device, equipment and storage medium |
| CN113450134B (en) * | 2021-02-03 | 2024-03-19 | 北京新氧科技有限公司 | Advertisement putting method, device, equipment and storage medium |
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Application publication date: 20101110 |