CN103747301A - Method and system for injecting advertisements and advertisement broadcast record storing file - Google Patents
Method and system for injecting advertisements and advertisement broadcast record storing file Download PDFInfo
- Publication number
- CN103747301A CN103747301A CN201410013768.2A CN201410013768A CN103747301A CN 103747301 A CN103747301 A CN 103747301A CN 201410013768 A CN201410013768 A CN 201410013768A CN 103747301 A CN103747301 A CN 103747301A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- played
- play
- record
- broadcasting
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
- 238000000034 method Methods 0.000 title claims abstract description 40
- 235000014510 cooky Nutrition 0.000 claims description 55
- 230000000694 effects Effects 0.000 abstract description 16
- 238000002347 injection Methods 0.000 abstract 2
- 239000007924 injection Substances 0.000 abstract 2
- 238000010586 diagram Methods 0.000 description 14
- 238000001914 filtration Methods 0.000 description 4
- 230000004048 modification Effects 0.000 description 3
- 238000012986 modification Methods 0.000 description 3
- 238000009331 sowing Methods 0.000 description 2
- 238000001514 detection method Methods 0.000 description 1
- 230000004069 differentiation Effects 0.000 description 1
Images
Landscapes
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention provides a method and a system for injecting advertisements and an advertisement broadcast record storing file. The method for injecting the advertisements comprises the steps of obtaining advertisement broadcast records, determining to-be-broadcast advertisements according to the advertisement broadcast records, and broadcasting the to-be-broadcast advertisements. By the adoption of the method or the system, the injection of different advertisements to users can be realized; the repeated broadcast of the advertisements can be prevented; the experience of watching the advertisements accompanying videos-on-demand, of the users and the advertisement injection effect can be improved.
Description
Technical field
The present invention relates to network multimedia technology field, particularly tab file is play in a kind of advertisement placement method, system and advertisement.
Background technology
Along with the extensive use of high speed development and the internet arena of computer technology, people more and more enrich the Working Life of controlling oneself with network.Wherein, to browse be exactly very important part in people's daily life to Internet video.
In the prior art, video provider when providing Internet video for user, can be according to the concrete condition of video in the sheet head of video, sheet or sheet portion throw in a certain amount of web advertisement.User needs to watch the advertisement of certain hour just can browse to corresponding video watching before video.
But, if user always sees at short notice identical advertisement when watching advertisement, easily cause the dislike of user to this advertisement or video provider, even can cause user directly to close video and no longer continue to watch.And both had influence on like this user normally watch impression, can affect again the advertisement delivery effect of video provider.
Therefore, how effectively avoiding repeating to throw in identical advertisement to user in the short time is the current problem that needs solution.
Summary of the invention
The technical problem to be solved in the present invention is to provide a kind of advertisement placement method, system and advertisement and plays tab file, thereby avoids occurring the situation of advertisement repeat playing, improves advertisement viewing experience and the advertisement delivery effect of user when order video.
A kind of advertisement placement method, comprising:
Obtain advertisement and play record;
According to described advertisement, play record and determine advertisement to be played;
Play described advertisement to be played.
Preferentially, described in obtain order video advertisement play record, be specially:
Obtain the advertisement cookie of this broadcasting;
According to described advertisement cookie, obtain the advertisement of described this broadcasting and play record.
Preferentially, described according to the definite advertisement to be played of described advertisement broadcasting record, be specially:
According to described advertisement, play record and determine broadcast advertisement;
Search and do not belong to the advertisement of having play as advertisement to be played.
Preferentially, before playing described advertisement to be played, also comprise:
Judge whether described advertisement to be played meets broadcasting condition; Described broadcasting condition is the preset condition whether advertisement is adapted at playing in order video that judges;
If described advertisement to be played does not meet broadcasting condition, again search and do not belong to the advertisement of having play as advertisement to be played.
Preferentially, before playing described advertisement to be played, also comprise:
Judge that whether ad queue to be played is full;
If described ad queue to be played less than, described advertisement to be played is carried out to record in described ad queue to be played.
Preferentially, the described advertisement to be played of described broadcasting, is specially:
According to described queue to be played, play described advertisement to be played.
Preferentially, also comprise:
In described advertisement, play the advertisement described to be played that in record, record has been play.
A kind of advertisement delivery system, comprising: user side and server end;
At described user side, comprise: play and record acquisition module and advertisement playing module;
Acquisition module is recorded in described broadcasting, for obtaining advertisement, plays record;
Described advertisement playing module, for playing described advertisement to be played;
At described server end, comprise: advertisement determination module to be played;
Described advertisement determination module to be played, determines advertisement to be played for playing record according to described advertisement.
Preferentially, acquisition module is recorded in described broadcasting, comprising: cookie obtains submodule and advertising record is obtained submodule;
Described cookie obtains submodule, for obtaining the advertisement cookie of this broadcasting;
Described advertising record is obtained submodule, for the advertisement of obtaining described this broadcasting according to described advertisement cookie, plays record.
Preferentially, described advertisement determination module to be played, comprising: broadcast advertisement determines that submodule and advertisement to be played search submodule;
Described broadcast advertisement is determined submodule, for playing record according to described advertisement, determines broadcast advertisement;
Submodule is searched in described advertisement to be played, for searching, does not belong to the advertisement of having play as advertisement to be played.
Preferentially, described advertisement determination module to be played, also comprises: play condition judgment submodule;
Described broadcasting condition judgment submodule, for judging whether described advertisement to be played meets broadcasting condition; Described broadcasting condition is the preset condition whether advertisement is adapted at playing in order video that judges.
Preferentially, described advertisement determination module to be played, also comprises: play queue stores submodule;
Described broadcasting queue stores submodule, whether full for judging ad queue to be played, if described ad queue to be played less than, described advertisement to be played is carried out to record in described ad queue to be played.
Preferentially, described advertisement playing module, also comprises: submodule is play in queue;
Submodule is play in described queue, for playing described advertisement to be played according to described queue to be played.
Preferentially, described advertisement playing module, also comprises: broadcast advertisement record sub module;
The described record sub module of broadcast advertisement, for playing the advertisement described to be played that record record has been play in described advertisement.
Store the file that record is play in advertisement, comprising: video playback identification data section and broadcast advertisement data segment;
Described video playback identification data section, for storing the identification data of this video playback;
The described data segment of broadcast advertisement, the advertising message of having play for being stored in this video playback.
Preferentially, also comprise: time stamp data section;
Described time stamp data section, for storing the out-of-service time.
Compared with prior art, the present invention has the following advantages:
In invention, first obtain advertisement and play record, then according to described advertisement, play record and determine advertisement to be played, play afterwards described advertisement to be played.By using above method, can realize user's advertisement difference is thrown in, prevent the situation of advertisement repeat playing, improve advertisement viewing experience and the advertisement delivery effect of user when order video.
Accompanying drawing explanation
Fig. 1 is the flow chart of a kind of advertisement placement method the first embodiment provided by the invention;
Fig. 2 is the flow chart of a kind of advertisement placement method the second embodiment provided by the invention;
Fig. 3 is the flow chart of a kind of advertisement placement method the 3rd embodiment provided by the invention;
Fig. 4 is the flow chart of a kind of advertisement placement method the 4th embodiment provided by the invention;
Fig. 5 is the flow chart of a kind of advertisement placement method the 5th embodiment provided by the invention;
Fig. 6 is the theory diagram of a kind of advertisement delivery system the first embodiment provided by the invention;
Fig. 7 is the theory diagram of a kind of advertisement delivery system the second embodiment provided by the invention;
Fig. 8 is the theory diagram of a kind of advertisement delivery system the 3rd embodiment provided by the invention;
Fig. 9 is the theory diagram of a kind of advertisement delivery system the 4th embodiment provided by the invention;
Figure 10 is the theory diagram of a kind of advertisement delivery system the 5th embodiment provided by the invention;
Figure 11 is the theory diagram of a kind of advertisement delivery system the 6th embodiment provided by the invention;
Figure 12 is a kind of data structure diagram of storing advertisement broadcasting log file the first embodiment provided by the invention.
Embodiment
For above-mentioned purpose of the present invention, feature and advantage can be become apparent more, below in conjunction with accompanying drawing, the specific embodiment of the present invention is described in detail.
Referring to Fig. 1, this figure is the flow chart of a kind of advertisement placement method the first embodiment provided by the invention.
In the present embodiment, comprising:
S101: obtain advertisement and play record.
S102: play record according to described advertisement and determine advertisement to be played.
S103: play described advertisement to be played.
In user side request, play after a video, first obtain advertisement and play record.Wherein, in advertisement, play and in record, recording the advertisement of having play in cycle at the appointed time.For advertisement, play record, can play record by the advertisement of searching in client in the cookie of this playing request, also can by as search advertisement in database and play the modes such as record and determine advertisement broadcasting record.
Play after record finding advertisement, can determine which advertisement, for broadcast advertisement, no longer plays.Broadcast advertisement, as advertisement to be played, does not send to user side and plays.Wherein, send to the advertisement to be played of user side can be used as user click video before signpost, also can be used as video in insert advertisement or tail is signposted.
In the present embodiment, first obtain advertisement and play record, then according to described advertisement, play record and determine advertisement to be played, play afterwards advertisement to be played.By using above method, can realize user's advertisement difference is thrown in, prevent the situation of advertisement repeat playing, improve advertisement viewing experience and the advertisement delivery effect of user when order video.
Referring to Fig. 2, this figure is the flow chart of a kind of advertisement placement method the second embodiment provided by the invention.
Step S203, S204 in the present embodiment is identical with step S102, S103 in advertisement placement method the first embodiment, at this, no longer repeats to introduce.
In the present embodiment, described in obtain order video advertisement play record, be specially:
S201: the advertisement cookie that obtains this broadcasting.
S202: record is play in the advertisement of obtaining described this broadcasting according to described advertisement cookie.
For the advertisement of obtaining order video, play record, can adopt the record that in the each video request program of recording user, advertisement is play in the cookie of user side.Wherein, recording the form that advertisement plays the cookie of record can be for: broadcasting sign (being the sequence number of this video playback)+this advertising message of playing (as sequence number) of this video.Often play an advertisement, can be by the identification record of this advertisement video in this cookie.In some cases, can also be cookie setup times stamp, to play record and lost efficacy exceeding the advertisement of recording in this cookie after this timestamp, the advertisement of having play can be used as not broadcast advertisement selected broadcasting again.
When the each video request program of user, can be that this broadcasting of order video distributes one to play sign.This broadcasting sign can adopt the mode of random generation to produce.
If this program request, for playing for the first time, generates the broadcasting sign of this broadcasting, and is stored in the cookie of user side at server end.Now, only record and play sign in cookie, be illustrated in this video playback and also do not play advertisement, advertisement is play and is recorded as sky.
If play advertisement in this program request, when this program request is thrown in to advertisement again, can first by broadcasting, identify the advertisement cookie record that gets this broadcasting, according to the advertising message recording in cookie, the advertisement video of having play before determining.
For example, user's program request one reach the film of 2 hours, user, order sowing time for the first time, server end generates the broadcasting sign of 0001, and is stored in the cookie of user side.Now, the advertising record of this video request program is empty, and server end can be thrown in advertisement with purpose user and signpost before as this video request program and play.
After having play and having signposted before several, if user, when watching in video, can throw in advertisement to user again.For fear of advertisement repeat throw in, the cookie that can be first plays sign and obtain user side according to this, determines broadcast advertisement record according to the record in cookie, then determines which advertisement, for broadcast advertisement not, sends to user side and plays.
In the present embodiment, obtain the advertisement of order video and play record, be specially: first obtain the advertisement cookie of this broadcasting, according to advertisement cookie, obtain afterwards the advertisement broadcasting record of this broadcasting.By using above method, can realize in video display process the real time record of broadcast advertisement, thereby avoid playing to user the advertisement of repetition, improve advertisement viewing experience and the advertisement delivery effect of user when order video.
Referring to Fig. 3, this figure is the flow chart of a kind of advertisement placement method the 3rd embodiment provided by the invention.
Step S301, S304 in the present embodiment is identical with step S101, S103 in advertisement placement method the first embodiment, at this, no longer repeats to introduce.
In the present embodiment, described according to the definite advertisement to be played of described advertisement broadcasting record, be specially:
S302: play record according to described advertisement and determine broadcast advertisement.
S303: search and do not belong to the advertisement of having play as advertisement to be played.
Obtaining, after advertisement broadcasting record, can determining broadcast advertisement according to recorded information wherein.For example, the sequence of advertisements number of playing record according to advertisement is determined in advertisement corresponding to server end as broadcast advertisement.At server end, search and do not belong to the advertisement of having play as broadcast advertisement not afterwards.If can find multiple not broadcast advertisements, can select one of them or several not broadcast advertisement as advertisement to be played, and send to user side and prepare to play.
In the present embodiment, play after record getting advertisement, according to advertisement, play record and determine broadcast advertisement, then search and do not belong to the advertisement of having play as advertisement to be played, send to user side and prepare to play.By using above method, can realize at server end and judge the advertisement of playing and not playing, the advertisement of not playing is sent to user side plays, thereby realize, user's advertisement difference is thrown in, prevent the situation of advertisement repeat playing, improve advertisement viewing experience and the advertisement delivery effect of user when order video.
Referring to Fig. 4, this figure is the flow chart of a kind of advertisement placement method the 4th embodiment provided by the invention.
Step S401-S403, S405 in the present embodiment is identical with step S301-S303, S304 in advertisement placement method the 3rd embodiment, at this, no longer repeats to introduce.
In the present embodiment, before playing described advertisement to be played, also comprise:
S404: judge whether described advertisement to be played meets broadcasting condition.Described broadcasting condition is the preset condition whether advertisement is adapted at playing in order video that judges.If described advertisement to be played does not meet broadcasting condition, again search and do not belong to the advertisement of having play as advertisement to be played.
For example, in order to improve the effect of advertisement putting or to realize the input of advertisement (is limited, the area that ethnic group is more, avoid and the afoul advertisement putting of its religion culture), can also determine after advertisement to be played, certain broadcasting condition is set and treats broadcast advertisement and screen.Wherein, broadcasting condition is what set in advance, as judging that in advertisement to be played, which is more suitable for the condition of playing.
For example: according to user's IP source, determine the area at user place, according to the feature of different regions, select applicable advertisement to be played to send to user side and play; Or determine corresponding customer group according to the channel of user's order video, according to this customer group, select applicable advertisement to be played to send to user side and play.
If there is the situation that does not meet broadcasting condition in one or several advertisements to be played that judgement is selected, can again search and not belong to the advertisement of having play as advertisement to be played, the advertisement of newly searching is play to conditional filtering again.If meet broadcasting condition, can send to user side and play.
In the present embodiment, described in playing, not before broadcast advertisement, also comprise: judge whether advertisement to be played meets broadcasting condition, if advertisement to be played does not meet broadcasting condition, again search and do not belong to the advertisement of having play as advertisement to be played.By using above method, can realize the conditional filtering for the treatment of broadcast advertisement, improve the input effect of advertisement or the input restriction to advertisement, make the input of advertisement more specific.
Referring to Fig. 5, this figure is the flow chart of a kind of advertisement placement method the 5th embodiment provided by the invention.
Step S501-S503, S506 in the present embodiment is identical with step S301-S303, S304 in advertisement placement method the 3rd embodiment, at this, no longer repeats to introduce.
In the present embodiment, before playing described advertisement to be played, also comprise:
S504: judge that whether ad queue to be played is full.
S505: if described ad queue to be played less than, described advertisement to be played is carried out to record in described ad queue to be played.
In pasting, can play multiple advertisements before, during and after order video, therefore the multiple advertisements to be played of ad queue storage to be played can be set.When needs are play, directly from play queue, transferring respective advertisement plays.Wherein, in ad queue to be played, can only store the sequence number of advertisement to be played, when calling, according to sequence number, from server end, download corresponding advertisement and play; Also advertisement to be played can be buffered in to this locality, when needs are play, directly play.
Determining after advertisement to be played, can first judge that whether the ad queue to be played of order video is full.If ad queue to be played less than, be illustrated in order video also free or window broadcast advertisement, can be by ad storage to be played in ad queue to be played.Can also repeatedly repeat selected advertisement to be played, be stored in respectively advertisement and play queue, until ad queue to be played is full.When playing, take ad queue to be played as foundation, play one by one advertisement wherein.
In the present embodiment, before playing described advertisement to be played, also judge that whether ad queue to be played is full.If ad queue to be played less than, advertisement to be played is carried out in ad queue to be played to record.By using above method, can realize the queue order buffer memory for the treatment of broadcast advertisement, when needs broadcast advertisement, corresponding advertisement is called in direct basis queue, has saved the time of advertising inquiry to be played.
The present embodiment is the 6th embodiment of a kind of advertisement placement method provided by the invention.
In the present embodiment, also comprise:
In described advertisement, play the advertisement described to be played that in record, record has been play.
In order to determine in order video broadcast advertisement, can play the advertisement that in record, record has been play in advertisement.For example: in cookie file, record the relevant information of broadcast advertisement or sequence number etc.
Can adopt after advertisement is play in this ad information entry advertisement playlist, also can be before advertisement to be played be play just by this ad information entry in advertisement playlist.
By using in advertisement, play in record and record broadcast advertisement, can realize the advertisement putting situation of certain order video is carried out to omnidistance record, when avoiding advertisement to repeat to throw in, improved user's advertisement and watched impression and advertisement playing effect.
Based on above-mentioned advertisement placement method, the present invention also provides a kind of advertisement delivery system, below in conjunction with specific embodiment, describes its part in detail.
Referring to Fig. 6, this figure is the theory diagram of a kind of advertisement delivery system the first embodiment provided by the invention.
In the present embodiment, comprising: user side 100 and server end 200.
At described user side 100, comprise: play and record acquisition module 101 and advertisement playing module 102.
Described advertisement playing module 102, for playing described advertisement to be played.
At described server end 200, comprise: advertisement determination module 201 to be played.
Described advertisement determination module 201 to be played, determines advertisement to be played for playing record according to described advertisement.
User, ask to play after a video, first by broadcasting, record acquisition module 101 and obtain the advertisement broadcasting record in user side.Wherein, in advertisement, play and in record, recording the advertisement of having play in cycle at the appointed time.For advertisement, play record, can play record by the advertisement of searching at user side 100 in the cookie of this playing request, also can by as search advertisement in database and play the modes such as record and determine advertisement broadcasting record.
Finding after advertisement broadcasting record, advertisement is play to record and send to server end 200.Advertisement determination module 201 to be played in server end 200 is play record according to advertisement can determine in the advertisement of server end which advertisement is for broadcast advertisement, broadcast advertisement does not send to user side 100 as advertisement to be played, by advertisement playing module 102, is play.Wherein, send to user's advertisement to be played can be used as user click video before signpost, also can be used as video in insert advertisement or after signpost.
In the present embodiment, comprise user side and server end.At user side, comprise: play and record acquisition module and advertisement playing module.Wherein, play and record acquisition module for obtaining advertisement broadcasting record, advertisement playing module is used for playing described advertisement to be played.At server end, comprise advertisement determination module to be played, for playing record according to described advertisement, determine advertisement to be played.By using above system, can realize the concrete detection to user side broadcast advertisement, realize the difference of broadcast advertisement is thrown in, prevent the situation of advertisement repeat playing, improve advertisement viewing experience and the advertisement delivery effect of user when order video.
Referring to Fig. 7, this figure is the theory diagram of a kind of advertisement delivery system the second embodiment provided by the invention.
In the present embodiment, acquisition module 101 is recorded in described broadcasting, comprising: cookie obtains submodule 1011 and advertising record is obtained submodule 1012.
Described cookie obtains submodule 1011, for obtaining the advertisement cookie of this broadcasting.
Described advertising record is obtained submodule 1012, for the advertisement of obtaining described this broadcasting according to described advertisement cookie, plays record.
For advertisement, play the storage of record, can adopt the record that in the each video request program of recording user, advertisement is play in the cookie of user side.Wherein, recording the form that advertisement plays the cookie of record can be for: the information (as sequence number) of broadcasting sign (being the sequence number of this video playback)+this advertisement video of playing of this video.Often play an advertisement, can be by the information recording of this advertisement in this cookie.In some cases, can also be cookie setup times stamp, to play record and lost efficacy exceeding the advertisement of recording in this cookie after this timestamp, the advertisement of having play can be used as not broadcast advertisement selected broadcasting again.
In addition, when the each video request program of user, can be that this broadcasting of order video distributes one to play sign.This broadcasting sign can adopt the mode of random generation to produce.
When the advertisement broadcasting of obtaining user side is recorded, first use cookie to obtain submodule 1011 and obtain the advertisement cookie of this broadcasting, re-use afterwards advertising record and obtain the advertisement that submodule 1012 obtains described this broadcasting according to advertisement cookie and play record.
If this program request for playing for the first time, generates the broadcasting sign of this broadcasting, and is stored in the cookie of user side.Now, only record and play sign in cookie, be illustrated in this video playback and also do not play advertisement, advertisement is play and is recorded as sky.
If play advertisement in this program request, when this program request is thrown in to advertisement again, can first by broadcasting, identify the advertisement cookie record that gets this broadcasting, according to the advertising message recording in cookie, the advertisement video of having play before determining.
For example, user's program request one reach the film of 2 hours, user, order sowing time for the first time, server end generates the broadcasting sign of 0001, and is stored in the cookie of user side.Now, the advertising record of this video request program is empty, and server end can be thrown in advertisement with purpose user and signpost before as this video request program and play.
After having play and having signposted before several, if user, when watching in video, can throw in advertisement to user again.For fear of advertisement repeat throw in, the cookie that can be first plays sign and obtain user side according to this, determines broadcast advertisement record according to the record in cookie, then determines which advertisement, for broadcast advertisement not, sends to user side and plays.
In the present embodiment, play and record acquisition module and comprise: cookie obtains submodule and advertising record is obtained submodule.Wherein, cookie obtains submodule and obtains the advertisement cookie of this broadcasting, and advertising record is obtained submodule and according to described advertisement cookie, obtained the advertisement broadcasting record of described this broadcasting.By using above system, can realize in video display process the real time record inquiry of broadcast advertisement, thereby avoid playing to user the advertisement of repetition, improve advertisement viewing experience and the advertisement delivery effect of user when order video.
Referring to Fig. 8, this figure is the theory diagram of a kind of advertisement delivery system the 3rd embodiment provided by the invention.
In the present embodiment, described advertisement determination module 201 to be played, comprising: broadcast advertisement determines that submodule 2011 and advertisement to be played search submodule 2012.
Described broadcast advertisement is determined submodule 2011, for playing record according to described advertisement, determines broadcast advertisement;
Submodule 2012 is searched in described advertisement to be played, for searching, does not belong to the advertisement of having play as advertisement to be played.
Play after record obtaining advertisement, broadcast advertisement determines that submodule 2011 can determine broadcast advertisement according to recorded information wherein.For example, the sequence of advertisements number of playing record according to advertisement is determined in advertisement corresponding to server end as broadcast advertisement.Advertisement to be played is afterwards searched submodule 2012 and is searched and do not belong to the advertisement of having play as broadcast advertisement not at server end.If can find multiple not broadcast advertisements, can select one of them or several not broadcast advertisement as advertisement to be played, and send to user side and prepare to play.
In the present embodiment, advertisement determination module to be played comprises: broadcast advertisement determines that submodule and advertisement to be played search submodule.Wherein, broadcast advertisement determines that submodule is for playing the definite broadcast advertisement of record according to advertisement, and advertisement to be played is searched submodule and do not belonged to the advertisement of having play as advertisement to be played for searching.By using above system, can realize at server end and judge the advertisement of playing and not playing, the advertisement of not playing is sent to user side plays, thereby realize, user's advertisement difference is thrown in, prevent the situation of advertisement repeat playing, improve advertisement viewing experience and the advertisement delivery effect of user when order video.
Referring to Fig. 9, this figure is the theory diagram of a kind of advertisement delivery system the 4th embodiment provided by the invention.
In the present embodiment, described advertisement determination module 201 to be played, also comprises: play condition judgment submodule 2013.
Described broadcasting condition judgment submodule 2013, for judging whether described advertisement to be played meets broadcasting condition.Described broadcasting condition is the preset condition whether advertisement is adapted at playing in order video that judges.
For example, in order to improve the effect of advertisement putting or to realize the input of advertisement (is limited, the area that ethnic group is more, avoid and the afoul advertisement putting of its religion culture), can also be after broadcast advertisement determine that submodule 2012 is searched in submodule 2011 and advertisement to be played, use and play condition judgment submodule 2013 and certain broadcasting condition is set treats broadcast advertisement and screen.Wherein, broadcasting condition is what set in advance, as judging that in advertisement to be played, which is more suitable for the condition of playing.
For example: according to user's IP source, determine the area at user place, according to the feature of different regions, select applicable advertisement to be played to send to user side and play; Or determine corresponding customer group according to the channel of user's order video, according to this customer group, select applicable advertisement to be played to send to user side and play.
If playing condition judgment submodule 2013 judges and has the situation that does not meet broadcasting condition in one or several advertisements to be played of selection, can again search and not belong to the advertisement of having play as advertisement to be played, the advertisement of newly searching is play to conditional filtering again.If meet broadcasting condition, can send to user side and play.
In the present embodiment, in advertisement determination module to be played, also comprise: play condition judgment submodule.Wherein, play condition judgment submodule and be used for judging whether advertisement to be played meets broadcasting condition.By using above system, can realize the conditional filtering for the treatment of broadcast advertisement, improve the input effect of advertisement or the input restriction to advertisement, make the input of advertisement more specific.
Referring to Figure 10, this figure is the theory diagram of a kind of advertisement delivery system the 5th embodiment provided by the invention.
In the present embodiment, described advertisement determination module 102 to be played, also comprises: play queue stores submodule 1021.
Described broadcasting queue stores submodule 1021, whether full for judging ad queue to be played, if described ad queue to be played less than, described advertisement to be played is carried out to record in described ad queue to be played.
In pasting, can play multiple advertisements before, during and after order video, therefore can use broadcasting queue stores submodule 1021 that the multiple advertisements to be played of ad queue storage to be played are set.When needs are play, directly from play queue, transferring respective advertisement plays.Wherein, in ad queue to be played, can only store the sequence number of advertisement to be played, when calling, according to sequence number, from server end, download corresponding advertisement and play; Also advertisement to be played can be buffered in to user side, when needs are play, directly play.
Determining after advertisement to be played, can first judge that whether the ad queue to be played of order video is full by playing queue stores submodule 1021.If ad queue to be played less than, be illustrated in order video also free or window broadcast advertisement, play queue stores submodule 1021 by ad storage to be played in ad queue to be played.Can also repeatedly repeat selected advertisement to be played, be stored in respectively advertisement and play queue, until ad queue to be played is full.
In the present embodiment, described advertisement playing module 102, also comprises: submodule 1022 is play in queue.
When playing, if used before ad queue to be played to store advertisement to be played, use queue to play submodule 1022 take ad queue to be played as foundation, play one by one advertisement wherein.
In the present embodiment, in advertisement determination module to be played, also comprise: play queue stores submodule and queue and play submodule.Wherein, play queue stores submodule and be used for judging that whether ad queue to be played full, if ad queue to be played less than, advertisement to be played is carried out in ad queue to be played to record.Queue is play submodule for playing advertisement to be played according to queue to be played.By using above system, can realize the queue order buffer memory for the treatment of broadcast advertisement, when needs broadcast advertisement, corresponding advertisement is called in direct basis queue, has saved the time of advertising inquiry to be played.
Referring to Figure 11, this figure is the theory diagram of a kind of advertisement delivery system the 6th embodiment provided by the invention.
In the present embodiment, described advertisement playing module 102, also comprises: broadcast advertisement record sub module 1023.
The described record sub module of broadcast advertisement 1023, for playing the advertisement described to be played that record record has been play in described advertisement.
In order to determine in order video broadcast advertisement, can use broadcast advertisement record sub module 1023 to play in advertisement the advertisement that in record, record has been play.For example: in cookie file, record the relevant information of broadcast advertisement or sequence number etc.
Broadcast advertisement record sub module 1023 can be by this ad information entry advertisement playlist after advertisement is play, also can be before advertisement to be played be play just by this ad information entry in advertisement playlist.
By using broadcast advertisement record sub module, in advertisement, play in record and record broadcast advertisement, can realize the advertisement putting situation of certain order video is carried out to omnidistance record, when avoiding advertisement to repeat to throw in, improved user's advertisement and watched impression and advertisement playing effect.
Referring to Figure 12, this figure is a kind of data structure diagram of storing advertisement broadcasting log file the first embodiment provided by the invention.
In the present embodiment, comprising: video playback identification data section 3101 and broadcast advertisement data segment 3102.
Described video playback identification data section 3101, for storing the identification data of this video playback.
The described data segment of broadcast advertisement 3102, the advertising message of having play for being stored in this video playback.
For the advertisement of obtaining order video, play record, can adopt the record that in the each video request program of recording user, advertisement is play in the file of user side.Wherein, recording the form of file that advertisement plays record can be: video playback identification data section 3101 (being the sequence number of this video playback)+broadcast advertisement data segment 3102.Often play an advertisement, the information of this advertisement video (as the sequence number of advertisement) can be recorded hereof.
In the present embodiment, setup times stabs data segment 3103 hereof.The out-of-service time of recording file in this time stamp data section 3103, to play record and lost efficacy exceeding the advertisement of recording in presents after this timestamp, the advertisement of having play can be used as not broadcast advertisement selected broadcasting again.
By video playback identification data section and broadcast advertisement data segment are set hereof, can realize the broadcast advertisement of each broadcasting is carried out to record, thereby guarantee broadcast advertisement and the not correct differentiation of broadcast advertisement, avoid advertisement repeating at short notice to throw in, improve the viewing experience of user to advertisement.
The above, be only preferred embodiment of the present invention, not the present invention done to any pro forma restriction.Although the present invention discloses as above with preferred embodiment, but not in order to limit the present invention.Any those of ordinary skill in the art, do not departing from technical solution of the present invention scope situation, all can utilize method and the technology contents of above-mentioned announcement to make many possible variations and modification to technical solution of the present invention, or be revised as the equivalent embodiment of equivalent variations.Therefore, every content that does not depart from technical solution of the present invention,, all still belongs in the scope of technical solution of the present invention protection any simple modification made for any of the above embodiments, equivalent variations and modification according to technical spirit of the present invention.
Claims (16)
1. an advertisement placement method, is characterized in that, comprising:
Obtain advertisement and play record;
According to described advertisement, play record and determine advertisement to be played;
Play described advertisement to be played.
2. method according to claim 1, is characterized in that, described in obtain order video advertisement play record, be specially:
Obtain the advertisement cookie of this broadcasting;
According to described advertisement cookie, obtain the advertisement of described this broadcasting and play record.
3. method according to claim 1, is characterized in that, described according to the definite advertisement to be played of described advertisement broadcasting record, is specially:
According to described advertisement, play record and determine broadcast advertisement;
Search and do not belong to the advertisement of having play as advertisement to be played.
4. method according to claim 3, is characterized in that, before playing described advertisement to be played, also comprises:
Judge whether described advertisement to be played meets broadcasting condition; Described broadcasting condition is the preset condition whether advertisement is adapted at playing in order video that judges;
If described advertisement to be played does not meet broadcasting condition, again search and do not belong to the advertisement of having play as advertisement to be played.
5. method according to claim 3, is characterized in that, before playing described advertisement to be played, also comprises:
Judge that whether ad queue to be played is full;
If described ad queue to be played less than, described advertisement to be played is carried out to record in described ad queue to be played.
6. method according to claim 5, is characterized in that, the described advertisement to be played of described broadcasting, is specially:
According to described queue to be played, play described advertisement to be played.
7. method according to claim 1, is characterized in that, also comprises:
In described advertisement, play the advertisement described to be played that in record, record has been play.
8. an advertisement delivery system, is characterized in that, comprising: user side and server end;
At described user side, comprise: play and record acquisition module and advertisement playing module;
Acquisition module is recorded in described broadcasting, for obtaining advertisement, plays record;
Described advertisement playing module, for playing described advertisement to be played;
At described server end, comprise: advertisement determination module to be played;
Described advertisement determination module to be played, determines advertisement to be played for playing record according to described advertisement.
9. system according to claim 8, is characterized in that, acquisition module is recorded in described broadcasting, comprising: cookie obtains submodule and advertising record is obtained submodule;
Described cookie obtains submodule, for obtaining the advertisement cookie of this broadcasting;
Described advertising record is obtained submodule, for the advertisement of obtaining described this broadcasting according to described advertisement cookie, plays record.
10. system according to claim 8, is characterized in that, described advertisement determination module to be played, comprising: broadcast advertisement determines that submodule and advertisement to be played search submodule;
Described broadcast advertisement is determined submodule, for playing record according to described advertisement, determines broadcast advertisement;
Submodule is searched in described advertisement to be played, for searching, does not belong to the advertisement of having play as advertisement to be played.
11. systems according to claim 10, is characterized in that, described advertisement determination module to be played, also comprises: play condition judgment submodule;
Described broadcasting condition judgment submodule, for judging whether described advertisement to be played meets broadcasting condition; Described broadcasting condition is the preset condition whether advertisement is adapted at playing in order video that judges.
12. systems according to claim 10, is characterized in that, described advertisement determination module to be played, also comprises: play queue stores submodule;
Described broadcasting queue stores submodule, whether full for judging ad queue to be played, if described ad queue to be played less than, described advertisement to be played is carried out to record in described ad queue to be played.
13. systems according to claim 12, is characterized in that, described advertisement playing module, also comprises: submodule is play in queue;
Submodule is play in described queue, for playing described advertisement to be played according to described queue to be played.
14. systems according to claim 8, is characterized in that, described advertisement playing module, also comprises: broadcast advertisement record sub module;
The described record sub module of broadcast advertisement, for playing the advertisement described to be played that record record has been play in described advertisement.
Store advertisement for 15. 1 kinds and play the file recording, it is characterized in that, comprising: video playback identification data section and broadcast advertisement data segment;
Described video playback identification data section, for storing the identification data of this video playback;
The described data segment of broadcast advertisement, the advertising message of having play for being stored in this video playback.
16. files according to claim 15, is characterized in that, also comprise: time stamp data section;
Described time stamp data section, for storing the out-of-service time.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410013768.2A CN103747301B (en) | 2014-01-13 | 2014-01-13 | Log file is play in a kind of advertisement placement method, system and storage advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410013768.2A CN103747301B (en) | 2014-01-13 | 2014-01-13 | Log file is play in a kind of advertisement placement method, system and storage advertisement |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103747301A true CN103747301A (en) | 2014-04-23 |
| CN103747301B CN103747301B (en) | 2015-12-30 |
Family
ID=50504283
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410013768.2A Expired - Fee Related CN103747301B (en) | 2014-01-13 | 2014-01-13 | Log file is play in a kind of advertisement placement method, system and storage advertisement |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN103747301B (en) |
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105100818A (en) * | 2014-04-29 | 2015-11-25 | 腾讯科技（北京）有限公司 | Website video playing method and system and website server |
| CN106776949A (en) * | 2016-12-02 | 2017-05-31 | 乐视控股（北京）有限公司 | Data processing method, device and electronic equipment |
| CN107194733A (en) * | 2017-05-25 | 2017-09-22 | 苏州人师北清网络技术有限公司 | A kind of advertisement processing method, system and terminal |
| CN107396145A (en) * | 2017-07-31 | 2017-11-24 | 广州风尚传媒科技有限公司 | One kind gets through IPTV, the advertisement placement method and advertisement delivery system of OTT resources |
| CN107609897A (en) * | 2017-08-22 | 2018-01-19 | 广州风尚传媒科技有限公司 | A kind of outdoor and non-out-of-home media resource advertising put-on method and jettison system |
| CN107637086A (en) * | 2015-06-12 | 2018-01-26 | 电子湾有限公司 | Dynamic content is resequenced |
| CN110852773A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Advertisement delivery method and advertisement delivery system |
| CN111225255A (en) * | 2020-01-20 | 2020-06-02 | 北京字节跳动网络技术有限公司 | Target video push playing method and device, electronic equipment and storage medium |
| CN111385596A (en) * | 2018-12-29 | 2020-07-07 | 广州市百果园信息技术有限公司 | Live content isolation method and device |
| CN111770367A (en) * | 2020-06-30 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | Resource playing and resource allocation method and device, electronic equipment and storage medium |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101882289A (en) * | 2010-06-30 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | Advertisement playing control system and method thereof |
| CN102065327A (en) * | 2010-12-30 | 2011-05-18 | 百视通网络电视技术发展有限责任公司 | Advertisement cut-in method and system |
| CN102081772A (en) * | 2009-11-30 | 2011-06-01 | 程华山 | Advertising system and method |
| CN102905176A (en) * | 2011-07-27 | 2013-01-30 | 宏碁股份有限公司 | Method and system for filtering advertising and multimedia films |
-
2014
- 2014-01-13 CN CN201410013768.2A patent/CN103747301B/en not_active Expired - Fee Related
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102081772A (en) * | 2009-11-30 | 2011-06-01 | 程华山 | Advertising system and method |
| CN101882289A (en) * | 2010-06-30 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | Advertisement playing control system and method thereof |
| CN102065327A (en) * | 2010-12-30 | 2011-05-18 | 百视通网络电视技术发展有限责任公司 | Advertisement cut-in method and system |
| CN102905176A (en) * | 2011-07-27 | 2013-01-30 | 宏碁股份有限公司 | Method and system for filtering advertising and multimedia films |
Cited By (17)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105100818B (en) * | 2014-04-29 | 2018-12-11 | 腾讯科技（北京）有限公司 | Carry out method, system and the Website server of web video broadcasting |
| CN105100818A (en) * | 2014-04-29 | 2015-11-25 | 腾讯科技（北京）有限公司 | Website video playing method and system and website server |
| US10904601B2 (en) | 2015-06-12 | 2021-01-26 | Ebay Inc. | Dynamic content reordering |
| CN107637086A (en) * | 2015-06-12 | 2018-01-26 | 电子湾有限公司 | Dynamic content is resequenced |
| CN107637086B (en) * | 2015-06-12 | 2020-03-20 | 电子湾有限公司 | Method, system, and machine-readable medium for dynamic content reordering |
| US11336939B2 (en) | 2015-06-12 | 2022-05-17 | Ebay Inc. | Dynamic content reordering |
| CN106776949A (en) * | 2016-12-02 | 2017-05-31 | 乐视控股（北京）有限公司 | Data processing method, device and electronic equipment |
| CN107194733A (en) * | 2017-05-25 | 2017-09-22 | 苏州人师北清网络技术有限公司 | A kind of advertisement processing method, system and terminal |
| CN107396145A (en) * | 2017-07-31 | 2017-11-24 | 广州风尚传媒科技有限公司 | One kind gets through IPTV, the advertisement placement method and advertisement delivery system of OTT resources |
| CN107396145B (en) * | 2017-07-31 | 2018-08-21 | 广州风尚传媒科技有限公司 | One kind getting through IPTV, the advertisement placement method and advertisement delivery system of OTT resources |
| CN107609897A (en) * | 2017-08-22 | 2018-01-19 | 广州风尚传媒科技有限公司 | A kind of outdoor and non-out-of-home media resource advertising put-on method and jettison system |
| CN107609897B (en) * | 2017-08-22 | 2020-05-29 | 广州风尚传媒科技有限公司 | Outdoor and non-outdoor medium resource advertisement delivery method and delivery system |
| CN110852773A (en) * | 2018-08-21 | 2020-02-28 | 上海博泰悦臻网络技术服务有限公司 | Advertisement delivery method and advertisement delivery system |
| CN111385596A (en) * | 2018-12-29 | 2020-07-07 | 广州市百果园信息技术有限公司 | Live content isolation method and device |
| CN111225255B (en) * | 2020-01-20 | 2022-03-15 | 北京字节跳动网络技术有限公司 | Target video push playing method and device, electronic equipment and storage medium |
| CN111225255A (en) * | 2020-01-20 | 2020-06-02 | 北京字节跳动网络技术有限公司 | Target video push playing method and device, electronic equipment and storage medium |
| CN111770367A (en) * | 2020-06-30 | 2020-10-13 | 百度在线网络技术（北京）有限公司 | Resource playing and resource allocation method and device, electronic equipment and storage medium |
Also Published As
| Publication number | Publication date |
|---|---|
| CN103747301B (en) | 2015-12-30 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN103747301B (en) | Log file is play in a kind of advertisement placement method, system and storage advertisement | |
| CN102595200B (en) | Receiving device and method, sending device and method, program and broadcast system | |
| EP4184921B1 (en) | Methods and systems for determining a video player playback position | |
| CN102364956B (en) | Method for realizing advertising in starting of Internet protocol television (IPTV) system | |
| CN107846629B (en) | Method, device and server for recommending videos to users | |
| US20110145857A1 (en) | Scalable advertising system for dynamically inserting advertisements | |
| US8863164B1 (en) | Server side adaptive bit rate reporting | |
| CN105407365B (en) | A kind of ad data management method and advertising management service end | |
| US10341713B2 (en) | Methods and systems for providing content | |
| US20090055725A1 (en) | System and Method for Generating Creatives Using Composite Templates | |
| US10499093B2 (en) | Systems and methods for providing a ratings version and a dynamic ad version of a video | |
| CN110168541B (en) | System and method for eliminating word ambiguity based on static and time knowledge graph | |
| CN104488277A (en) | Methods and apparatus to monitor media presentations | |
| AU2010290905B2 (en) | Advertisement selection | |
| EP2218014A1 (en) | System and method to facilitate targeted advertising | |
| US20150007218A1 (en) | Method and apparatus for frame accurate advertisement insertion | |
| KR20100130638A (en) | Facilitating indication of metadata availability within user accessible content | |
| US20110197220A1 (en) | Customized television advertising | |
| CN101833552A (en) | Method for marking and recommending streaming media | |
| CN101742245B (en) | IPTV (internet protocol television) system and method thereof for integrating third-party advertisement subsystem | |
| JP5922015B2 (en) | Stream messaging for program stream automation | |
| CN103503011A (en) | Dynamic allocation of advertising | |
| CN103533396A (en) | Video content interaction method, device and system | |
| CN102395053A (en) | IPTV system | |
| US20140207964A1 (en) | Method And System For Identifying Events In A Streaming Media Program |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CP01 | Change in the name or title of a patent holder | ||
| CP01 | Change in the name or title of a patent holder |
Address after: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer D Patentee after: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. Address before: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer D Patentee before: HEYI INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
|
| TR01 | Transfer of patent right | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20200323 Address after: 310001 room 509, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Patentee after: Alibaba (China) Co.,Ltd. Address before: 100080 Beijing Haidian District city Haidian street A Sinosteel International Plaza No. 8 block 5 layer D Patentee before: YOUKU INFORMATION TECHNOLOGY (BEIJING) Co.,Ltd. |
|
| TR01 | Transfer of patent right | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20210304 Address after: Room 507, 5 / F, building 3, 969 Wenyi West Road, Wuchang Street, Yuhang District, Hangzhou City, Zhejiang Province 311100 Patentee after: ZHEJIANG TMALL TECHNOLOGY Co.,Ltd. Address before: 310001 room 509, 5th floor, building 4, No.699 Wangshang Road, Changhe street, Binjiang District, Hangzhou City, Zhejiang Province Patentee before: Alibaba (China) Co.,Ltd. |
|
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20151230 Termination date: 20220113 |