CN101431651A - IPTV advertisement system based on virtual channel and its implementing method - Google Patents
IPTV advertisement system based on virtual channel and its implementing method Download PDFInfo
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Abstract
The invention provides a system which includes: a center media asset management system that is used in uniform media resource production, media resource editing, media resource sending down and managing; an advertisement management system that is used in advertisement resource management, advertisement strategy definition, sending and updating of advertisement sending execution; a virtual channel editing system that is used in editing the virtual channel program list; a virtual channel program list synthesis module that is used for controlling the program list receiving, synthetizing and operation synchronously; a virtual channel broadcasting control system that is broadcasted according with the program list control virtual channel. Data is synchronized among systems through a data interface, each sub-system is organically melted. The system can insert advertisement content flexibly according with advertisement strategy at the same time the virtual channel program editing process is not effected. The system realizes quasi-real-time sending of the video advertisement based on safe broadcast of the virtual channel, provides an operation system and implementation scheme with high efficiency and reliability for the IPTV virtual channel operation and advertisement.
Description
Technical field
The present invention relates to communication network, multicasting technology, interactive TV and accurate advertisement putting technical field relate in particular on the IP network TV, based on the advertisement delivery system and the professional implementation method thereof of virtual channel.
Background technology
IPTV is as a kind of emerging service of global fast development in recent years, and it integrates the great achievement of IP and TV technology, has not only annotated intension again for television services, and has picked up motive power based on application for the development of IP technology.
With traditional pass through wireless or coaxial cable to broadcast TV programme different, the IPTV system directly provides high-quality TV programme and video content to client by broadband IP network, its essence is a multimedia, multiple services service platform, it has merged traditional broadcast television service, various application on the Internet, and emerging communication service are for the user provides live telecast, time-moving television, video on demand, broadcast program subscription (PVR), information browse and inquiry, music/Karaoke, interactive advertisement, recreation, multiple services such as communication.By set-top box, with these business integration together, it is more timely that the user is obtained, convenient, enriching experiences.IPTV has expanded the notion of " seeing TV ", and " seeing TV " no longer is to watch passively on the original meaning, and spectators can interactively select and control the rating content, enjoy new experience, obtains personalized programme content service.
After seeing that television services obtains revolutionary variation, the advertising business of income maximum has also had a unprecedented development platform on the traditional tv business.Video content in traditional television services is to adopt unidirectional transfer mechanism, and all TV programme adopt the good mechanism of pre-edit to carry out layout and play, advertisement also as the Promgramming of one of them special nature in system.The supplier of advertising business and advertised product can't obtain the statistics of throwing in more exactly, can only add up general audient's face by relatively fuzzyyer audience ratings.
On traditional TV platform, have only the broadcast of continual video flowing, it is more single to represent form, and owing to be subjected to the restriction of channel resource, can only carry out limited cannel broadcast; Also quite inconvenient for the modification of ad content simultaneously, neither one advertisement modification mechanism flexibly fits into the broadcast content that the action attitude is adjusted advertisement with strategy.
Introduced the technology of virtual channel on the platform of IPTV, virtual channel can mix the video content of multiple form and the mode of a plurality of streams is organized into a channel.Adopt virtual channel technology to adjust ad content, the ad content that simultaneously can adjustment quasi real time broadcasts according to the user's data analysis; Can be implemented in simultaneously before the playing programs and the advertisement of intercutting to be changed and operation such as adjustment.
Summary of the invention
The object of the present invention is to provide advertisement putting, broadcast system and the implementation method of a cover based on virtual channel in the IPTV system.
In order to achieve the above object, solution of the present invention is:
A kind of IPTV ad system based on virtual channel comprises following subsystem:
One is used for unified matchmaker and supports production, matchmaker and support editor, carry out the center media asset management system that matchmaker's money issues and manages;
An Advertising Management System that is used for advertising resource management, advertising strategy definition, distribution and renewal, advertisement putting execution;
A virtual channel that is used for the single layout of virtual channel programs is compiled single system;
One is used to control the reception of programme, the single synthesis module of virtual channel programs synthetic and simultaneous operation;
A virtual channel broadcast control system that is used for according to the broadcast of programme control virtual channel.
Further, this media asset management system is realized:
The making of program video content and advertisement video content, editor and storage are for entire I PTV system provides the media library service;
The media file of content and metamessage need be synchronized to single single system, Advertising Management System and the virtual channel broadcast control system compiled of virtual channel programs according to business.
The single single system of compiling of this virtual channel programs is realized:
Receive from the synchronous advertisement formwork information of Advertising Management System by data-interface;
A graphic user interface is provided, finishes the search and the selection of program video content, program video content and ad break are connected in chronological order, the advertisement formwork of choosing corresponding duration simultaneously is filled in the ad break;
To be synchronized to the single synthesis module of virtual channel programs by the programme that program video content and advertisement formwork are in series by data-interface.
The single synthesis module of virtual channel programs in this integrated operation management platform is realized:
1) receives virtual channel by data-interface and compile the programme that single system generates;
2) give ad system by data-interface synchronously with programme;
3) receive the padding that ad system is initiated by data-interface to ad break;
4) receive the renewal operation that ad system is initiated by data-interface to certain ad entry content in the ad break;
5) receive that ad break that ad system initiates is filled and after the ad entry content update operates, programme content and ad content are synthesized unified programme, then programme is synchronized to virtual channel control system;
6) support the time threshold values that configuration advertisement padding and ad entry content update are operated;
7) provide configurable programme export function.
This time threshold values:
1) Timing Advance of control advertisement filling and ad entry content update, the threshold values before the ad break that these operations relate to broadcasts can not carry out these operations in the time again;
2) threshold values is according to business demand the time, is configurable; But the shortest time is by the safety operation time decision of virtual channel broadcast system, to guarantee the broadcast safety of virtual channel.
This virtual channel broadcast control system is realized:
1) supports to read the audio-video document of TS/PS stream encapsulation, and send the TS multicast;
2) support hard disk program (TS/PS file) and two kinds of input modes of direct broadcast band (TS stream), support simultaneously to mix and broadcast.The programme content in multiple source and ad content can be play in a system;
3) receive whole programme, the perhaps renewal of certain part in the program receiving list by data-interface;
4), the Streaming Media of a plurality of media files and introducing is broadcasted with the form of continuous multicast data flow according to the video content sequence of layout in the programme and the time point of appointment.
By the data-interface synchrodata, each subsystem is organically merged between system, comprises following data-interface:
1) video content and metadata issue interface;
2) advertisement formwork sync cap
Advertising Management System uses this interface, advertisement formwork is issued to virtual channel compiles single system;
Advertising Management System uses this interface, and the virtual channel programs that advertisement formwork is issued to integrated operation platform singly is collectively referred to as module;
3) programme sync cap
The single synthesis module of virtual channel programs in the integrated operation platform, the programme that uses this interface will comprise ad break and advertisement formwork sends to Advertising Management System;
The single synthesis module of virtual channel programs in the integrated operation platform, the programme that uses this interface will synthesize programme content and ad content sends to the virtual channel broadcast control system;
4) ad break is filled interface
Advertising Management System, use this interface with in the single synthesis module of virtual channel programs mutual, be that certain ad break is filled ad entry;
5) ad entry updating interface
Advertising Management System, use this interface with in the single synthesis module of virtual channel programs mutual, revise in certain ad break the corresponding ad content information of certain ad entry.
This data-interface adopts the mode of soap protocol+XML instruction document, and wherein the universal information that soap message is and concrete command content is irrelevant only is used to express command request, and concrete order and parameter utilize independently XML document to describe.
By the following object of XML instruction document definition and the operation of object:
1) advertisement formwork object (AdTemplate)
2) ad entry object (AdItem)
3) programme entry object (Schedule), a plurality of Schedule arrange in chronological order and form a complete programme;
4) object that concerns between description object (Mapping); Mapping represents the inclusion relation of father's element object and element object;
5) action type (Action) in the XML instruction document wherein
6) REGIST represents to increase new object,
7) UPDATE represents to revise object,
8) DELETE represents to delete object.
The XML instruction document definition of this advertisement formwork object (ADTemplate) is as follows:
The XML instruction document definition of this ad entry object (ADItem) is as follows:
The XML instruction document definition of this programme entry object (Schedule) is as follows:
Wherein distinguishing with ScheduleType is ad break or general programs.
The XML instruction document definition of the object that concerns between this description object (Mapping) is as follows:
By following Mapping contextual definition, realize the related of advertisement formwork and concrete ad entry; Realize
The programme clauses and subclauses are related with advertisement formwork; Realization programme clauses and subclauses are related with ad entry:
| ParentType | ElementType | The Property that supports | Relationship description |
| AdTemplate | AdItem | Sequence represents the order of ad entry in whole default advertisement formwork | Be default advertisement formwork given ad clauses and subclauses.A default advertisement formwork can corresponding one or more ad entry. |
| Schedule | AdTemplate | For ad break is specified default advertisement formwork, an ad break can only corresponding default advertisement formwork. | |
| Schedule | AdItem | Sequence represents the order of ad entry in whole ad break | Be ad break given ad clauses and subclauses, an ad break can corresponding one or more ad entry. |
This configurable programme export function: the programme that will finally synthesize is derived with the XML form, has following derivation pattern:
1) module can derive complete programme, and all ad entry and general programs all appear in the programme;
2) derive the programme that comprises ad break, concrete ad entry does not appear in the programme, has only ad break and general programs to appear in the programme;
3) derive to merge the programme of advertisement, concrete ad entry and ad break do not appear in the programme, and ad break is merged to the end of a last program, and the duration of this program covers the duration of self and the duration of ad break.
Use the advertisement placement method of above-mentioned IPTV ad system based on virtual channel, comprising:
1) advertising media's file and ad content metadata are issued to Advertising Management System and virtual channel broadcast control system from media asset management system, and this requirements of process was finished before virtual channel is compiled list;
2) by Advertising Management System predefine advertisement formwork, then advertisement formwork is issued to virtual channel and compiles single system and the single synthesis module of virtual channel programs, this operation must be finished before virtual channel is compiled list, and for every kind of ad break length, all needed the advertisement formwork of corresponding length;
3) program media file and programme content metadata; Be issued to Advertising Management System and virtual channel broadcast control system from media asset management system; This requirements of process was finished before virtual channel is compiled list;
4) in virtual channel volume single system, work out programme, reserve ad break in the programme, and in ad break, insert predefined advertisement formwork, comprise default ad content in the advertisement formwork; Formed a complete programs broadcasting list continuous in time this moment, even flow process afterwards can not be finished, the virtual channel broadcast control system can use the broadcast that ensures safety of default ad content;
5) the single synthesis module module of virtual channel programs sends to Advertising Management System with the programme of working out;
6) Advertising Management System quasi real time according to the advertisement putting strategy, initiate advertisement padding to virtual channel programs to synthesis module by data-interface; In certain ad break of programme, fill one or more ad entry, these ad entry must be filled up this ad break; The duration information and the ad content information that comprise ad entry in the ad entry; To the padding of ad break, the restriction of the time threshold values that is provided with; Threshold values before ad entry is broadcasted can not be modified in the time;
7) the Advertising Management System system quasi real time according to the advertisement putting strategy, initiate ad entry content update operation to virtual channel programs to synthesis module by data-interface; Certain ad entry in certain ad break is upgraded; The duration of ad entry can not be modified in this operation, can only revise the ad content in the ad entry; To the renewal operation of ad entry, the restriction of the time threshold values that is provided with; Threshold values before ad entry is broadcasted can not be modified in the time;
8) the single synthesis module of virtual channel programs, after programme reception and each advertisement filling and ad entry renewal operation, programme content and ad content synthesize program broadcasting list continuous in time, and the renewal of programme is synchronized to the virtual channel broadcast control system;
The virtual channel broadcast system is controlled the broadcast of program according to the programme that receives.
In the IPTV business, it is two tight association that program making broadcast and advertising management are thrown in, but separate business.The safety that should guarantee virtual channel is broadcasted, and guarantees that again advertisement can quasi real time throw in.So among the present invention, program making system and Advertising Management System be can independent operation system, simultaneously by the data in synchronous two systems of data-interface, flow process is thrown in program making broadcast and advertising management organically merges.
The advertisement putting of whole virtual channel among the present invention, broadcast system is made of following subsystem: media asset management system, the single single system of compiling of virtual channel programs, Advertising Management System, single synthesis module of virtual channel programs and virtual channel broadcast control system.
Media asset management system is responsible for the making and the storage of program video content and advertisement video content, for entire I PTV system provides the media library service.And the media file of content and metamessage need be synchronized to single single system, Advertising Management System and the virtual channel broadcast control system compiled of virtual channel programs according to business.
In the single volume of virtual channel programs single system, a plurality of program video contents and ad break are cascaded in chronological order.Wherein do not fill concrete advertisement video content in the ad break, just fill a default advertisement formwork.Ad break can be filled and change according to the advertising strategy of definition by Advertising Management System before the actual broadcast of virtual channel.
The single synthesis module of virtual channel programs is mutual by data-interface and other system among the present invention, finishes the reception of programme, synthetic and simultaneous operation.Synthesis module receives virtual channel by data-interface and compiles the programme that single system generates; Give ad system synchronously with programme then; Ad system is filled and is changed ad break by data-interface.After each the renewal, the programme synthesis module is synchronized to virtual channel control system with complete programme.
The virtual channel broadcast control system, the sequence according to the programme content and the ad content of layout in the programme reads the video content file that issues in advance, broadcasts with the form of video flowing.
Utilize the present invention, can develop a cover and be applicable under the IPTV business model that based on the brand-new ad system of virtual channel technology, this system can carry out the advertisement putting of multi-angle and various ways, make the user can find own needed merchandise news.Adopt the present invention, can be implemented in when not influencing virtual channel programs layout flow process independence, insert ad content flexibly according to advertising strategy.Can guarantee that virtual channel broadcasts under the prerequisite of safety, has realized the quasi real time input of video ads again.For virtual channel service and the advertising business of IPTV provides a kind of high-efficiency reliable operation system and implementation.
Description of drawings
Fig. 1 is the virtual channel advertisement putting and the broadcast system general frame schematic diagram of the embodiment of the invention.
Fig. 2 is the Advertising Management System of the embodiment of the invention and the interface schematic diagram of programme synthesis module.
Embodiment
Shown in advertisement putting of Fig. 1 virtual channel and broadcast system general frame figure, whole advertisement virtual channel Play System comprises following part:
1. media asset management system is responsible for the making of program video content and advertisement video content, and storage.For entire I PTV system provides the media library service.And the media file of content and metamessage need be synchronized to single single system, Advertising Management System and the virtual channel broadcast control system compiled of virtual channel programs according to business.2. the virtual channel programs list is compiled single system, has following function:
2.1 receive from the synchronous advertisement formwork information of Advertising Management System by data-interface.
2.2 a graphic user interface is provided, finish the search and the selection of program video content, program video content and ad break to be connected in chronological order, the advertisement formwork of choosing corresponding duration simultaneously is filled in the ad break.
2.3 will be synchronized to the single synthesis module of virtual channel programs by the programme that program video content and advertisement video are in series by data-interface.
3. Advertising Management System
Advertising Management System is the core of whole advertisement broadcast system, and Advertising Management System is divided into the center Advertising Management System and local advertising is thrown in the executive system two-layer configuration:
The center Advertising Management System is deployed in the advertisement unified management system of operation centre.For entire I PTV system provides unified advertising resource management, the advertisement position management, the advertising strategy management, Advertisement arrangement is managed, and the statistics and analysis of advertisement putting is provided.Wherein the advertising resource management comprises advertising creative management and advertisement formwork management.
Local advertising is thrown in executive system, is deployed in the user and serves local advertisement execution system.Reception is supported metamessage from the advertisement matchmaker that the center Advertising Management System gets off synchronously, ad spot information, the waiting information of advertising strategy information and advertisement.Local advertising is thrown in the executive system basis from the virtual channel region, the period, and advertisement position, program category, and other advertising strategies are to providing advertising resource.
4. virtual channel broadcast control system
The virtual channel broadcast control system is an independently video flowing broadcast module, can receive the media file of multiple form and code stream, also can broadcast video file with the form of stream simultaneously, can be with Streaming Media and the video file mixing broadcast of introducing.
The virtual channel broadcast control system can receive whole programme by data-interface, the perhaps renewal of certain part in the program receiving list.The broadcast sequence of one group of video content has been specified in programme, and has defined the broadcast terminal of each video content.The virtual channel broadcast control system is according to the video content sequence of layout in the programme and the time point of appointment, and the Streaming Media of a plurality of media files and introducing is broadcasted with the form of continuous multicast data flow.
5. the single synthesis module of the virtual channel programs in the integrated operation management platform.
The single synthesis module of virtual channel programs is the core control point of programme, and is mutual by data-interface and other system, finishes the reception of programme, synthetic and simultaneous operation.Synthesis module receives virtual channel by data-interface and compiles the programme that single system generates; Give ad system synchronously with programme then; Ad system is filled and is changed ad break by data-interface.After each the renewal, the programme synthesis module is synchronized to virtual channel control system with complete programme.
Data-interface between system
Shown in the interface schematic diagram of Fig. 2 Advertising Management System and programme synthesis module, the data-interface between system is as follows:
1) video content and metadata issue interface
2) advertisement formwork sync cap:
Advertising Management System uses this interface, advertisement formwork is issued to virtual channel compiles single system.Advertising Management System uses this interface, and the virtual channel programs that advertisement formwork is issued to integrated operation platform singly is collectively referred to as module.
3) programme sync cap:
The single synthesis module of virtual channel programs in the integrated operation platform, the programme that uses this interface will comprise ad break and advertisement formwork sends to Advertising Management System.
The single synthesis module of virtual channel programs in the integrated operation platform, the programme that uses this interface will synthesize programme content and ad content sends to the virtual channel broadcast control system.
4) ad break is filled interface:
Advertising Management System, use this interface with in the single synthesis module of virtual channel programs mutual, be that certain ad break is filled ad entry.
5) ad entry updating interface
Advertising Management System, use this interface with in the single synthesis module of virtual channel programs mutual, revise in certain ad break the corresponding ad content information of certain ad entry.
The operation flow of implementing:
1. advertising media's file and ad content metadata are issued to Advertising Management System and virtual channel broadcast control system from media asset management system.This requirements of process was finished before virtual channel is compiled list.
2. by Advertising Management System predefine advertisement formwork, then advertisement formwork is issued to virtual channel and compiles single system and the single synthesis module of virtual channel programs.This operation must be finished before virtual channel is compiled list.And, all need the advertisement formwork of corresponding length for every kind of ad break length.
3. program media file and programme content metadata; Be issued to Advertising Management System and virtual channel broadcast control system from media asset management system; This requirements of process was finished before virtual channel is compiled list.
4. compile in the single system at virtual channel and work out programme, reserve ad break in the programme, and in ad break, insert predefined advertisement formwork.Comprise default ad content in the advertisement formwork.Formed a complete programs broadcasting list continuous in time this moment.Even flow process afterwards can not be finished, the virtual channel broadcast control system can use the broadcast that ensures safety of default ad content.
5. the single synthesis module of virtual channel programs sends to Advertising Management System with the programme of working out.
Advertising Management System quasi real time according to the advertisement putting strategy, initiate advertisement padding to virtual channel programs to synthesis module by data-interface.In certain ad break of programme, fill one or more ad entry, these ad entry must be filled up this ad break.The duration information and the ad content information that comprise ad entry in the ad entry.To the padding of ad break, the restriction of the time threshold values that is provided with.Threshold values before ad entry is broadcasted can not be modified in the time.
The Advertising Management System system quasi real time according to the advertisement putting strategy, initiate ad entry content update operation to virtual channel programs to synthesis module by data-interface.Certain ad entry in certain ad break is upgraded.The duration of ad entry can not be modified in this operation, can only revise the ad content in the ad entry.To the renewal operation of ad entry, the restriction of the time threshold values that is provided with.Threshold values before ad entry is broadcasted can not be modified in the time.
8. the single synthesis module of virtual channel programs, after programme reception and each advertisement filling and ad entry renewal operation, programme content and ad content synthesize program broadcasting list continuous in time, and programme more is synchronized to the virtual channel broadcast control system
9. the virtual channel broadcast system is controlled the broadcast of program according to the programme that receives.
The above-mentioned description to embodiment is can understand and apply the invention for ease of those skilled in the art.The person skilled in the art obviously can easily make various modifications to these embodiment, and needn't pass through performing creative labour being applied in the General Principle of this explanation among other embodiment.Therefore, the invention is not restricted to the embodiment here, those skilled in the art should be within protection scope of the present invention for improvement and modification that the present invention makes according to announcement of the present invention.
Claims (16)
1. IPTV ad system based on virtual channel is characterized in that comprising following subsystem:
One is used for unified matchmaker and supports production, matchmaker and support editor, carry out the center media asset management system that matchmaker's money issues and manages;
An Advertising Management System that is used for advertising resource management, advertising strategy definition, distribution and renewal, advertisement putting execution;
A virtual channel that is used for the single layout of virtual channel programs is compiled single system;
One is used to control the reception of programme, the single synthesis module of virtual channel programs synthetic and simultaneous operation;
A virtual channel broadcast control system that is used for according to the broadcast of programme control virtual channel.
2. the IPTV ad system based on virtual channel as claimed in claim 1 is characterized in that: this media asset management system is realized:
The making of program video content and advertisement video content, editor and storage are for entire I PTV system provides the media library service;
The media file of content and metamessage need be synchronized to single single system, Advertising Management System and the virtual channel broadcast control system compiled of virtual channel programs according to business.
3. the IPTV ad system based on virtual channel as claimed in claim 1 is characterized in that: the single single system of compiling of this virtual channel programs is realized:
Receive from the synchronous advertisement formwork information of Advertising Management System by data-interface;
A graphic user interface is provided, finishes the search and the selection of program video content, program video content and ad break are connected in chronological order, the advertisement formwork of choosing corresponding duration simultaneously is filled in the ad break;
To be synchronized to the single synthesis module of virtual channel programs by the programme that program video content and advertisement formwork are in series by data-interface.
4. the IPTV ad system based on virtual channel as claimed in claim 1 is characterized in that: the single synthesis module of the virtual channel programs in this integrated operation management platform is realized:
1) receives virtual channel by data-interface and compile the programme that single system generates;
2) give ad system by data-interface synchronously with programme;
3) receive the padding that ad system is initiated by data-interface to ad break;
4) receive the renewal operation that ad system is initiated by data-interface to certain ad entry content in the ad break;
5) receive that ad break that ad system initiates is filled and after the ad entry content update operates, programme content and ad content are synthesized unified programme, then programme is synchronized to virtual channel control system;
6) support the time threshold values that configuration advertisement padding and ad entry content update are operated;
7) provide configurable programme export function.
5. the IPTV ad system based on virtual channel as claimed in claim 4 is characterized in that: this time threshold values:
1) Timing Advance of control advertisement filling and ad entry content update, the threshold values before the ad break that these operations relate to broadcasts can not carry out these operations in the time again;
2) threshold values is according to business demand the time, is configurable; But the shortest time is by the safety operation time decision of virtual channel broadcast system, to guarantee the broadcast safety of virtual channel.
6. the IPTV ad system based on virtual channel as claimed in claim 1 is characterized in that: this virtual channel broadcast control system is realized:
1) supports to read the audio-video document of TS/PS stream encapsulation, and send the TS multicast;
2) support hard disk program (TS/PS file) and two kinds of input modes of direct broadcast band (TS stream), support simultaneously to mix and broadcast.The programme content in multiple source and ad content can be play in a system;
3) receive whole programme, the perhaps renewal of certain part in the program receiving list by data-interface;
4), the Streaming Media of a plurality of media files and introducing is broadcasted with the form of continuous multicast data flow according to the video content sequence of layout in the programme and the time point of appointment.
7. the IPTV ad system based on virtual channel as claimed in claim 1 is characterized in that: by the data-interface synchrodata, each subsystem is organically merged between system, comprise following data-interface:
1) video content and metadata issue interface;
2) advertisement formwork sync cap
Advertising Management System uses this interface, advertisement formwork is issued to virtual channel compiles single system;
Advertising Management System uses this interface, and the virtual channel programs that advertisement formwork is issued to integrated operation platform singly is collectively referred to as module;
3) programme sync cap
The single synthesis module of virtual channel programs in the integrated operation platform, the programme that uses this interface will comprise ad break and advertisement formwork sends to Advertising Management System;
The single synthesis module of virtual channel programs in the integrated operation platform, the programme that uses this interface will synthesize programme content and ad content sends to the virtual channel broadcast control system;
4) ad break is filled interface
Advertising Management System, use this interface with in the single synthesis module of virtual channel programs mutual, be that certain ad break is filled ad entry;
5) ad entry updating interface
Advertising Management System, use this interface with in the single synthesis module of virtual channel programs mutual, revise in certain ad break the corresponding ad content information of certain ad entry.
8. the IPTV ad system based on virtual channel as claimed in claim 7, it is characterized in that: this data-interface, adopt the mode of soap protocol+XML instruction document, wherein soap message is and the irrelevant universal information of concrete command content, only be used to express command request, and concrete order and parameter utilize independently XML document to describe.
9. the IPTV ad system based on virtual channel as claimed in claim 8 is characterized in that: by the following object of XML instruction document definition and the operation of object:
1) advertisement formwork object (AdTemplate)
2) ad entry object (AdItem)
3) programme entry object (Schedule), a plurality of Schedule arrange in chronological order and form a complete programme;
4) object that concerns between description object (Mapping); Mapping represents the inclusion relation of father's element object and element object;
5) action type (Action) in the XML instruction document wherein
REGIST represents to increase new object,
UPDATE represents to revise object,
DELETE represents to delete object.
10. the IPTV ad system based on virtual channel as claimed in claim 9 is characterized in that: the XML instruction document definition of this advertisement formwork object (ADTemplate) is as follows:
11. the IPTV ad system based on virtual channel as claimed in claim 9 is characterized in that: the XML instruction document definition of this ad entry object (ADItem) is as follows:
12. the IPTV ad system based on virtual channel as claimed in claim 9 is characterized in that: the XML instruction document definition of this programme entry object (Schedule) is as follows:
Wherein distinguishing with ScheduleType is ad break or general programs.
13. the IPTV ad system based on virtual channel as claimed in claim 9 is characterized in that: the XML instruction document definition of the object that concerns between this description object (Mapping) is as follows:
14. the IPTV ad system based on virtual channel as claimed in claim 13 is characterized in that:, realize the related of advertisement formwork and concrete ad entry by following Mapping contextual definition; Realization programme clauses and subclauses are related with advertisement formwork; Realization programme clauses and subclauses are related with ad entry:
15. the IPTV ad system based on virtual channel as claimed in claim 4 is characterized in that: this configurable programme export function: the programme that will finally synthesize is derived with the XML form, has following derivation pattern:
1) module can derive complete programme, and all ad entry and general programs all appear in the programme;
2) derive the programme that comprises ad break, concrete ad entry does not appear in the programme, has only ad break and general programs to appear in the programme;
3) derive to merge the programme of advertisement, concrete ad entry and ad break do not appear in the programme, and ad break is merged to the end of a last program, and the duration of this program covers the duration of self and the duration of ad break.
16. application rights requires the advertisement placement method of arbitrary described IPTV ad system based on virtual channel in 1 to 15, it is characterized in that: comprising:
1) advertising media's file and ad content metadata are issued to Advertising Management System and virtual channel broadcast control system from media asset management system, and this requirements of process was finished before virtual channel is compiled list;
2) by Advertising Management System predefine advertisement formwork, then advertisement formwork is issued to virtual channel and compiles single system and the single synthesis module of virtual channel programs, this operation must be finished before virtual channel is compiled list, and for every kind of ad break length, all needed the advertisement formwork of corresponding length;
3) program media file and programme content metadata; Be issued to Advertising Management System and virtual channel broadcast control system from media asset management system; This requirements of process was finished before virtual channel is compiled list;
4) in virtual channel volume single system, work out programme, reserve ad break in the programme, and in ad break, insert predefined advertisement formwork, comprise default ad content in the advertisement formwork; Formed a complete programs broadcasting list continuous in time this moment, even flow process afterwards can not be finished, the virtual channel broadcast control system can use the broadcast that ensures safety of default ad content;
5) the single synthesis module module of virtual channel programs sends to Advertising Management System with the programme of working out;
6) Advertising Management System quasi real time according to the advertisement putting strategy, initiate advertisement padding to virtual channel programs to synthesis module by data-interface; In certain ad break of programme, fill one or more ad entry, these ad entry must be filled up this ad break; The duration information and the ad content information that comprise ad entry in the ad entry; To the padding of ad break, the restriction of the time threshold values that is provided with; Threshold values before ad entry is broadcasted can not be modified in the time;
7) the Advertising Management System system quasi real time according to the advertisement putting strategy, initiate ad entry content update operation to virtual channel programs to synthesis module by data-interface; Certain ad entry in certain ad break is upgraded; The duration of ad entry can not be modified in this operation, can only revise the ad content in the ad entry; To the renewal operation of ad entry, the restriction of the time threshold values that is provided with; Threshold values before ad entry is broadcasted can not be modified in the time;
8) the single synthesis module of virtual channel programs, after programme reception and each advertisement filling and ad entry renewal operation, programme content and ad content synthesize program broadcasting list continuous in time, and the renewal of programme is synchronized to the virtual channel broadcast control system;
9) the virtual channel broadcast system is controlled the broadcast of program according to the programme that receives.
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