WO2024098551A1 - 流量转移方法及设备 - Google Patents

流量转移方法及设备 Download PDF

Info

Publication number
WO2024098551A1
WO2024098551A1 PCT/CN2023/071990 CN2023071990W WO2024098551A1 WO 2024098551 A1 WO2024098551 A1 WO 2024098551A1 CN 2023071990 W CN2023071990 W CN 2023071990W WO 2024098551 A1 WO2024098551 A1 WO 2024098551A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
transfer
traffic
associated application
preset
Prior art date
Application number
PCT/CN2023/071990
Other languages
English (en)
French (fr)
Inventor
赵迁
王冠华
钟伟坚
Original Assignee
阿里巴巴（中国）有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 阿里巴巴（中国）有限公司 filed Critical 阿里巴巴（中国）有限公司
Publication of WO2024098551A1 publication Critical patent/WO2024098551A1/zh

Links

Definitions

  • the present application relates to the field of network technology, and in particular to a traffic transfer method and device.
  • mini programs often need to be configured in a main application.
  • users can perform other operations through the mini program, for example, they can use the mini program to shop, send express mail, make appointments at the hospital, etc.
  • the users of mini programs are often users of the above main application, it is not convenient for the service provider or service provider platform corresponding to the mini program to operate, maintain and manage users.
  • the embodiments of the present application provide a traffic transfer method and device, which can guide user traffic to perform transfer operations based on the provided transfer prompt information, thereby facilitating the service provider or service provision platform to perform user operation and management operations.
  • an embodiment of the present application provides a traffic transfer method, including:
  • the transfer prompt information is used to guide the user traffic of the preset mini program to be transferred to the associated application;
  • the transfer prompt information is displayed in a display page in the preset applet.
  • an embodiment of the present application provides a flow transfer device, including:
  • the first acquisition module is used to acquire commodity transaction information generated in a preset mini program
  • a first determining module used to determine an associated application corresponding to the preset mini-program
  • a first processing module configured to generate transfer prompt information corresponding to the associated application based on the associated application and the commodity transaction information, wherein the transfer prompt information is used to guide the user traffic of the preset mini program to be transferred to the associated application;
  • the first display module is used to display the transfer prompt information in the display page of the preset applet.
  • an embodiment of the present application provides an electronic device, comprising: a memory, a processor; wherein the memory is used to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the traffic transfer method shown in the first aspect above.
  • an embodiment of the present invention provides a computer storage medium for storing a computer program, wherein the computer program enables a computer to implement the traffic transfer method shown in the first aspect when executed.
  • an embodiment of the present invention provides a computer program product, comprising: a computer program, which, when executed by a processor of an electronic device, enables the processor to execute the steps in the traffic transfer method shown in the first aspect above.
  • an embodiment of the present invention provides a traffic transfer method, including:
  • an interactive interface In response to an interactive behavior input by a user in a preset program, an interactive interface is displayed;
  • transfer prompt information is displayed, and the transfer prompt information is used to guide the user to transfer from the preset applet to the associated application for operation. There is an association relationship between the associated application and the preset applet.
  • an embodiment of the present application provides a flow transfer device, including:
  • a second acquisition module used to display an interactive interface in response to an interactive behavior input by a user in a preset program
  • the second display module is used to display transfer prompt information in the interactive interface, and the transfer prompt information is used to guide the user to transfer from the preset applet to the associated application for operation. There is an association relationship between the associated application and the preset applet.
  • an embodiment of the present application provides an electronic device, comprising: a memory, a processor; wherein the memory is used to store one or more computer instructions, wherein the one or more computer instructions, when executed by the processor, implement the traffic transfer method shown in the sixth aspect above.
  • an embodiment of the present invention provides a computer storage medium for storing a computer program, wherein the computer program enables a computer to implement the traffic transfer method shown in the sixth aspect when executed.
  • an embodiment of the present invention provides a computer program product, including: a computer program, when the computer program is executed by a processor of an electronic device, the processor executes the steps in the traffic transfer method shown in the sixth aspect above.
  • the technical solution provided in the embodiment of the present application obtains the commodity transaction information generated in the preset mini program. Determine the associated application corresponding to the preset applet, and then generate transfer prompt information corresponding to the associated application based on the associated application and the commodity transaction information, and display the transfer prompt information in the display page of the preset applet, so that the user can be guided to perform operations in transferring from the preset applet to the associated application based on the displayed transfer prompt information content, effectively realizing low-cost and high-efficiency traffic transfer operations, thereby facilitating service providers or service provision platforms to perform unified operation and management of users, which not only ensures the quality and efficiency of traffic transfer, but also helps to improve the user's good experience, further ensures the practicality of the method, and is conducive to market promotion and application.
  • FIG1 is a flow chart of a flow transfer method according to an exemplary embodiment of the present application.
  • FIG2 is a schematic diagram of determining an associated application corresponding to the preset applet according to an exemplary embodiment of the present application
  • FIG3 is a schematic diagram 1 of displaying the transfer prompt information in a display page in the preset applet according to an exemplary embodiment of the present application;
  • FIG4 is a second schematic diagram showing the transfer prompt information in a display page in the preset applet according to an exemplary embodiment of the present application
  • FIG5 is a flow chart of another flow transfer method according to an exemplary embodiment of the present application.
  • FIG6 is a schematic diagram of a first interface of transfer reminder information of an application embodiment of the present application.
  • FIG. 7 is a second schematic diagram of an interface of transfer reminder information of an application embodiment of the present application.
  • FIG8 is a flow chart of another flow transfer method according to an exemplary embodiment of the present application.
  • FIG9 is a schematic structural diagram of a flow transfer device according to an exemplary embodiment of the present application.
  • FIG10 is a schematic diagram of the structure of an electronic device corresponding to the flow transfer device shown in FIG9 ;
  • FIG11 is a schematic structural diagram of another flow transfer device according to an exemplary embodiment of the present application.
  • FIG. 12 is a schematic diagram of the structure of an electronic device corresponding to the flow transfer device shown in FIG. 11 .
  • the words “if” and “if” may be interpreted as “at the time of” or “when” or “in response to determining” or “in response to detecting”, depending on the context.
  • the phrases “if it is determined” or “if (stated condition or event) is detected” may be interpreted as “when it is determined” or “in response to determining” or “when detecting (stated condition or event)” or “in response to detecting (stated condition or event)", depending on the context.
  • step sequence in the following method embodiments is only an example and not a strict limitation.
  • Rights and interests difference refers to the difference in rights and interests when applications that implement the same functions are operated on different operating terminals. For example, shopping applications can be operated separately on mini-programs and independent platforms. Due to the differences in operating strategies for different operating terminals, when the same order generated in the shopping application is settled on different operating terminals, the rights and interests (including the actual payment amount) or discounts enjoyed by users will be different. The above-mentioned difference value is the rights and interests difference.
  • Switching terminals guiding users to switch from the current operating terminal to another operating terminal to perform the same operation.
  • a shopping application can be operated in a mini program or on an independent platform. Then, different operating strategies can be used to guide users to switch from the mini program to the independent platform. This method of guiding users to change apps to use services is called "changing terminals.”
  • Private to public For a service provider or service management platform, including one or more applications that can be supported or managed, the user traffic obtained through the above applications can be called "public domain traffic". For applications that are not supported or cannot be managed by the service provider or service management platform, the user traffic obtained from the above applications can be called “private domain traffic", and private to public means guiding private domain traffic to public domain traffic, that is, guiding users to transfer from applications that are not supported or cannot be managed to support or manage to support or manage to perform corresponding operations.
  • mini programs often need to be configured in a main application.
  • users can perform other operations through the mini program, for example, they can use the mini program to shop, send express mail, make appointments at the hospital, etc.
  • the users of mini programs are often users of the above main application, it is not convenient for the service provider or service provider platform corresponding to the mini program to operate, maintain and manage users.
  • the above-mentioned shopping applets and independent applications can be operated and managed by the same service provider or service provider platform, among which the shopping applets can be operated and managed in the main application to which they are attached, and the independent application can be directly operated and managed separately.
  • shopping applications need to constantly adjust their operating strategies to adapt to changes.
  • the shopping applets since the applets are often configured in a main APP, the shopping applets are often restricted by the main APP and cannot be flexibly and freely operated and managed. This not only fails to guarantee the operation and maintenance quality of the shopping application, but also easily reduces the user experience.
  • users from shopping mini programs are different from users from independent apps.
  • the proportion of orders from shopping mini programs is about 61.19%. From the above, it can be seen that the proportion of orders obtained by shopping mini programs exceeds the proportion of orders from independent shopping applications. Since independent shopping applications are directly operated and managed by the service provider platform and are not restricted by any other scenarios, in order to ensure a good user experience and facilitate user maintenance and management operations, how to guide these users to transfer from mini programs to independent apps for transactions, so as to increase the proportion of order transactions in independent apps, is a technical problem that needs to be solved urgently.
  • FIG1 is a flow chart of a traffic transfer method of an exemplary embodiment of the present application;
  • the execution subject of the method may be a traffic transfer device
  • the traffic transfer device may be implemented as software, or a combination of software and hardware
  • the traffic transfer device refers to a device that can provide traffic transfer services in a network virtual environment, generally refers to a device that uses the network to perform information planning and traffic transfer operations.
  • the traffic transfer device may be any device that can provide computing services, respond to traffic transfer requests, and perform traffic transfer services based on traffic transfer requests, for example: it may be a cluster server, a conventional server, a cloud server, a cloud host, a virtual center, etc.
  • the traffic transfer device is mainly composed of a processor, a hard disk, a memory, a system bus, etc., which is similar to a general computer architecture.
  • the traffic transfer method can be executed in the cloud, and a number of computing nodes (cloud servers) can be deployed in the cloud, each of which has computing, storage, etc. Processing resources.
  • cloud multiple computing nodes can be organized to provide a certain service.
  • a computing node can also provide one or more services.
  • the cloud can provide the service by providing a service interface to the outside world, and users call the service interface to use the corresponding service.
  • Service interfaces include software development kits (SDKs), application programming interfaces (APIs), and other forms.
  • SDKs software development kits
  • APIs application programming interfaces
  • the cloud can provide a service interface for the traffic transfer service, and the user calls the traffic transfer service interface through the client/request end to trigger a request to call the traffic transfer service interface to the cloud.
  • the cloud determines the computing node that responds to the request and uses the processing resources in the computing node to perform specific processing operations for the traffic transfer.
  • the traffic transfer device can be communicatively connected with a client/requester, and the above-mentioned client/requester can be any computing device with a certain data transmission capability.
  • the client/requester can be a mobile phone, a personal computer PC, a tablet computer, a setting application, etc.
  • the basic structure of the client may include: at least one processor. The number of processors depends on the configuration and type of the client.
  • the client may also include a memory, which may be volatile, such as RAM, or non-volatile, such as read-only memory (ROM), flash memory, etc., or may include both types.
  • the memory usually stores an operating system (OS), one or more applications, and may also store program data, etc.
  • OS operating system
  • applications may also store program data, etc.
  • the client also includes some basic configurations, such as a network card chip, an IO bus, a display component, and some peripheral devices, etc.
  • some peripheral devices may include, for example, a keyboard, a mouse, an input pen, a printer, etc.
  • Other peripheral devices are well known in the art and will not be described here.
  • the client/requester can establish a network connection with the traffic transfer device, and the network connection can be a wireless or wired network connection.
  • the network standard of the mobile network can be any one of 2G (GSM), 2.5G (GPRS), 3G (WCDMA, TD-SCDMA, CDMA2000, UTMS), 4G (LTE), 4G+ (LTE+), WiMax, 5G, 6G, etc.
  • the traffic transfer method may include:
  • Step S101 Obtain commodity transaction information generated in a preset mini-program.
  • Step S102 Determine the associated application corresponding to the preset applet.
  • Step S103 Based on the associated application and the commodity transaction information, transfer prompt information corresponding to the associated application is generated, and the transfer prompt information is used to guide the user traffic of the preset mini program to be transferred to the associated application.
  • Step S104 Displaying transfer prompt information in a display page in a preset applet.
  • Step S101 Obtain commodity transaction information generated in a preset mini-program.
  • the preset mini program refers to an application that is configured in a main application APP and can realize commodity trading operations.
  • Commodities can include virtual commodities or physical commodities.
  • physical commodities refer to commodities that require logistics transportation, which can include: clothing, jewelry, food, cosmetics, electrical appliances, etc.
  • Virtual commodities are different from physical commodities. It refers to goods that do not require logistics transportation, which can specifically include game point cards, phone recharges, membership accounts, etc.
  • the above-mentioned commodity trading operations can also include trading operations on services, for example: commodity delivery services, personnel employment services, online teaching services, etc. can all be traded.
  • different commodity transaction operations may correspond to different preset mini-programs, for example, a mini-program for buying medicines, a mini-program for buying fresh fruits, a mini-program for buying electronic products, etc.
  • the user implements commodity transaction operations by accessing the preset mini-program.
  • the commodity transaction information generated in the preset mini-program can be counted or obtained.
  • the commodity transaction information may include: commodity category, commodity quantity, commodity transaction price, etc.
  • Step S102 Determine the associated application corresponding to the preset applet.
  • associated applications For preset mini-programs, associated applications that can achieve the same functions or the same operating purposes are pre-configured.
  • the above-mentioned associated applications are independent applications that do not need to depend on other applications, and the associated applications and preset mini-programs are often operated and managed through the same service operation and maintenance management platform.
  • the service management platform can store the mapping relationship between the preset applet and the associated application.
  • the number of associated applications that have a relationship with the preset mini-program may be one or more.
  • this embodiment provides an implementation method for determining associated applications based on discount information. Specifically, determining the associated applications corresponding to the preset mini-program includes: obtaining multiple alternative applications associated with the preset mini-program; determining the discount information corresponding to the product information in each alternative application; and determining the alternative application corresponding to the largest discount information as the associated application.
  • multiple alternative applications associated with the preset mini-program can be obtained.
  • the specific method of obtaining the alternative applications is similar to the method of obtaining the above-mentioned associated applications. Since different alternative applications may correspond to different marketing strategies, the preferential information corresponding to different alternative applications may be different. In order to improve the success rate of traffic transfer, after obtaining multiple alternative applications, the preferential information corresponding to the commodity information in each alternative application can be determined.
  • the preferential information corresponding to the above-mentioned alternative references may be the same or different, and then the alternative application corresponding to the largest preferential information can be determined as the associated application, thereby effectively improving the accuracy and reliability of determining the associated applications.
  • the preset mini program may correspond to alternative application 1, alternative application 2, and alternative application 3.
  • the alternative application 1 may correspond to preferential information 1 for commodity transaction information
  • the alternative application 2 may correspond to preferential information 2 for commodity transaction information
  • the alternative application 3 may correspond to preferential information 2 for commodity transaction information.
  • Discount information 3 When discount information 3> discount information 1> discount information 2, the alternative application 3 corresponding to the largest discount information 3 can be determined as an associated application. Since the above-mentioned alternative application 3 corresponds to more discounts, when the alternative application 3 is determined as an associated application, the success rate of the traffic transfer operation based on the transfer prompt information generated by the associated application can be improved.
  • determining the associated application corresponding to the preset applet may include: obtaining multiple alternative applications associated with the preset applet; determining the transfer priority corresponding to each of the multiple alternative applications; and determining the alternative application corresponding to the highest transfer priority as the associated application.
  • multiple alternative applications associated with the preset mini-program can be obtained.
  • the specific method of obtaining the alternative applications is similar to the method of obtaining the above-mentioned associated applications. Since different alternative applications may correspond to different operation and maintenance strategies, different alternative applications are pre-configured with different transfer priorities.
  • the level of transfer priority is used to identify the transfer order of the alternative applications. The higher the level of transfer priority, the earlier the transfer order of the alternative application, and the lower the level of transfer priority, the later the transfer order of the alternative application.
  • the transfer priorities corresponding to the multiple alternative applications can be determined, and then the transfer priorities corresponding to the multiple alternative applications can be analyzed and compared, and then the alternative application corresponding to the highest transfer priority can be determined as the associated application, thereby effectively improving the accuracy and reliability of determining the associated applications.
  • the preset mini-program may correspond to alternative application 1, alternative application 2 and alternative application 3.
  • the above alternative application 1 corresponds to priority a
  • alternative application 2 corresponds to priority b
  • alternative application 3 corresponds to priority c.
  • priority b>priority c>priority a alternative application 2 corresponding to the highest priority b can be determined as an associated application. Since the priority corresponding to the above alternative application 2 is relatively high, when alternative application 2 is determined as an associated application, the user can be accurately guided to transfer from the preset mini-program to the specific alternative application 2, which is conducive to meeting the unified operation and maintenance management of users.
  • Step S103 Based on the associated application and the commodity transaction information, transfer prompt information corresponding to the associated application is generated, and the transfer prompt information is used to guide the user traffic of the preset mini program to be transferred to the associated application.
  • the associated application and commodity transaction information can be analyzed and processed to generate transfer prompt information corresponding to the preset applet.
  • the transfer prompt information is used to guide the user to transfer from the preset applet to the associated application to perform corresponding operations.
  • the transfer prompt information may include transfer text (when you first activate the preferential service, you will be given an exclusive coupon of X yuan; if you use the preferential card, this order can be discounted by XX.XX yuan), associated applications (preferential services, preferential cards, etc.) and preferential prompts corresponding to the commodity transaction information (a discount of XX.XX yuan is available).
  • the transfer prompt information may include the title "Promotional Activities/Special Activities" to more intuitively and prominently remind users to view and browse the transfer prompt information.
  • the transfer prompt information can also include two interface controls, which are used to realize the transfer of user traffic.
  • a first control for operation for example, a "go to checkout” control
  • a second control for closing the transfer prompt information for example, a "see again” control
  • the user inputs a click operation on the first control the traffic transfer operation triggered by the user based on the transfer prompt information is obtained, and then the corresponding page of the associated application can be directly started and jumped.
  • the user's operation of closing the transfer prompt information is obtained, so the transfer prompt information displayed on the page can be closed, and other related information is displayed.
  • the transfer prompt information may be obtained by analyzing and processing the associated application and commodity transaction information using a pre-trained machine learning model or a neural network model. At this time, based on the associated application and commodity transaction information, generating the transfer prompt information corresponding to the associated application may include: obtaining a pre-trained machine learning model or a neural network model, inputting the associated application and commodity transaction information into the machine learning model or the neural network model, and obtaining the transfer prompt information output by the machine learning model or the neural network model.
  • the transfer prompt information can also be determined based on the preferential information.
  • generating the transfer prompt information corresponding to the associated applications can include: based on the associated applications, determining the preferential information corresponding to the commodity transaction information; based on the preferential information, generating the transfer prompt information corresponding to the associated applications.
  • the commodity transaction information and the associated application may be analyzed and processed. Specifically, a simulated transaction operation may be performed in the associated application based on the commodity transaction information, so as to determine the preferential information corresponding to the commodity transaction information; and then transfer prompt information corresponding to the associated application may be generated based on the preferential information, and the transfer prompt information may include the above-mentioned preferential information and associated application.
  • the associated application when determining the preferential information corresponding to the commodity transaction information, it is considered that the associated application can be used by different types of users, and different types of users can have different permissions and preferential types. At this time, when different types of users generate commodity transaction information, the preferential information corresponding to the commodity transaction information can be different. Therefore, in order to accurately obtain the preferential information corresponding to the commodity transaction information, the preferential information corresponding to the commodity transaction information can be determined in combination with the type of user.
  • determining the preferential information corresponding to the commodity transaction information may include: obtaining user information corresponding to the commodity transaction information; based on the user information, determining the traffic type corresponding to the user traffic in the associated application; based on the traffic type, determining the preferential information corresponding to the commodity transaction information.
  • the commodity transaction information can be analyzed and processed to obtain the user information corresponding to the commodity transaction information.
  • the commodity transaction information may include the user's account information.
  • the user's account information can be obtained, thereby accurately and effectively obtaining the user information.
  • the commodity transaction information may correspond to the user information, and the user's account information corresponding to the commodity transaction information can be determined through the above-mentioned association relationship.
  • determining the traffic type corresponding to the user traffic in the associated application may include: based on user information, identifying whether the user traffic is registered traffic in the associated application; if the user traffic is registered traffic in the associated application and the preset permissions in the associated application have been activated, determining the traffic type to be registered traffic; if the user traffic is registered traffic in the associated application and the preset permissions in the associated application have not been activated, determining the traffic type to be developed traffic; if the user traffic is unregistered traffic in the associated application, determining the traffic type to be unregistered traffic, wherein the preset permissions in the associated application may include at least one of the following: membership service permissions, monthly card service permissions, etc.
  • the user traffic corresponding to the traffic transfer operation can include unregistered traffic, traffic to be developed for which the preset permissions in the associated application have not been activated, and registered traffic for the associated application, and different traffic types can correspond to different preferential information, and the registered traffic can be directly operated and managed in the associated application, in order to increase the success probability of the traffic transfer operation, the preferential information corresponding to unregistered traffic is often higher than the preferential information corresponding to the traffic to be developed, and the preferential information corresponding to the traffic to be developed is often higher than the preferential information corresponding to the registered traffic.
  • determining the preferential information corresponding to the commodity transaction information may include: when the traffic type is registered traffic, determining that the preferential information corresponding to the commodity transaction information is the first preferential information, and the first preferential information includes at least one of the following: points redemption discount; when the traffic type is to be developed traffic, determining that the preferential information corresponding to the commodity transaction information is the second preferential information, and the second preferential information includes at least one of the following: service activation discount, points redemption discount; when the traffic type is unregistered traffic, determining that the preferential information corresponding to the commodity transaction information is the third preferential information, wherein the third preferential information includes at least one of the following: new user activation discount, service activation discount, discount card, points redemption discount.
  • the present embodiment may also include issuing rights and interests to the user based on the traffic type.
  • the method in the present embodiment may also include: determining the type of rights and interests provided in the associated application corresponding to the user traffic based on the traffic type; issuing rights and interests to the user traffic in the associated application based on the rights and interests type.
  • different rights and interests types can be configured for users of different traffic types.
  • the traffic type can be analyzed and processed to determine the rights and interests type corresponding to the user traffic provided in the associated application, and then rights and interests can be issued to the user traffic in the associated application based on the rights and interests type, wherein the rights and interests may include at least one of the following: coupons, discount coupons, rebate coupons, etc., and different types of rights and interests may correspond to different validity periods.
  • Step S104 Displaying transfer prompt information in a display page in a preset applet.
  • displaying the transfer prompt information on the display page in the preset applet may include: obtaining a settlement page corresponding to the commodity transaction information in the preset applet; and displaying the transfer prompt information on the settlement page.
  • the settlement page corresponding to the commodity transaction information in the preset applet may be obtained.
  • the settlement page may include the commodity categories to be settled, the commodity settlement fees, the quantity of commodities to be settled, etc., and then the transfer prompt information may be displayed in the settlement page.
  • the transfer prompt information may be displayed in the settlement page by means of a pop-up window, floating window, or inserting a text box, etc., which has a highlighting function.
  • the transfer prompt information may include transfer prompt text, preferential information, etc.
  • the transfer prompt text may include: when the associated application is opened for the first time, an exclusive coupon of N yuan may be enjoyed; using the preset service, this order may be discounted by XX.XX yuan, and gifts may also be received, etc.
  • the transfer prompt information can be displayed not only in the checkout page, but also in the order submission page.
  • displaying the transfer prompt information in the display page in the preset mini-program may include: obtaining the order submission page corresponding to the commodity transaction information in the preset mini-program; and displaying the transfer prompt information in the order submission page.
  • displaying the transfer prompt information on the order submission page can include: obtaining the discount details and the total discount amount corresponding to the transfer prompt information; displaying the discount details and the total discount amount on the order submission page.
  • the order submission page is used to implement a commodity transaction order based on the commodity transaction information, so as to perform corresponding commodity transaction operations based on the commodity transaction order.
  • the order submission page may include commodity information, commodity quantity, and discount information in the associated mini-program corresponding to the commodity transaction information.
  • the transfer prompt information can be displayed on the order submission page.
  • the discount details and the discount total amount corresponding to the transfer prompt information can be obtained first, wherein the discount details can include multiple discount items and the discount prices corresponding to each discount item, and the discount prices corresponding to each discount item can be the same or different; and the discount items corresponding to user traffic of different types and identities are different.
  • the discount details and discount total amount can be displayed on the order submission page.
  • the transfer prompt information can be displayed in the form of text insertion in the middle of the order submission page, or the transfer prompt information can be displayed in the form of a pop-up window or floating window, thereby effectively achieving the ability to guide user traffic to perform transfer operations through the transfer prompt information.
  • the transfer prompt information when the transfer prompt information is displayed in the order submission page in the form of text insertion, the transfer prompt information may include title information corresponding to the associated application "Discount for placing an order in the associated application - save approximately XX yuan", wherein the above-mentioned associated application may be a pre-configured jump interface or jump control.
  • the transfer prompt information or "associated application” When the user clicks on the above-mentioned transfer prompt information or "associated application”, it can directly start and jump to the corresponding page in the associated application for settlement operations, thereby helping to improve the success rate of user traffic transfer and ensure a good experience of transferring to the associated application for operations.
  • the traffic transfer method provided in this embodiment implements a private-to-public traffic transfer solution, which specifically obtains the commodity transaction information generated in the preset applet, determines the associated application corresponding to the preset applet, and then generates transfer prompt information corresponding to the associated application based on the associated application and the commodity transaction information, and displays the transfer prompt information in the display page of the preset applet, so that the user can be guided to perform operations in transferring from the preset applet to the associated application based on the displayed transfer prompt information content, effectively realizing low-cost and high-efficiency traffic transfer operations, thereby facilitating the service provider or service provision platform to perform unified operation, maintenance and management of users, which not only ensures the quality and efficiency of traffic transfer, but also helps to improve the user's good experience, further ensures the practicality of the method, and is conducive to market promotion and application.
  • a private-to-public traffic transfer solution which specifically obtains the commodity transaction information generated in the preset applet, determines the associated application corresponding to the preset applet, and then generates
  • FIG5 is a flowchart of another method for transferring traffic according to an exemplary embodiment of the present application.
  • the method in this embodiment may further include a technical solution for determining whether the user traffic corresponding to the commodity transaction information meets the transfer condition.
  • the method in this embodiment may further include:
  • Step S501 Identify whether user traffic meets transfer conditions based on associated applications and commodity transaction information.
  • Step S502 when the user traffic meets the transfer condition, transfer prompt information corresponding to the associated application is generated.
  • Step S503 When the user traffic does not meet the transfer condition, it is prohibited to generate transfer prompt information corresponding to the associated application.
  • the preset mini-program can be used by different types of users, different commodity transaction information can be generated through the preset mini-program in different application scenarios.
  • the above different commodity transaction information can identify whether the user traffic is suitable for transfer operations. Specifically, after obtaining the commodity transaction information, the transfer value corresponding to the user traffic can be determined. When the transfer value corresponding to the user traffic is low, it means that the user traffic is not suitable for traffic transfer operations; when the transfer value corresponding to the user traffic is high, it means that the user traffic is suitable for traffic transfer operations. It can be seen from the above that for all user traffic corresponding to the preset mini-program, not all user traffic is suitable for traffic transfer operations. Therefore, in order to improve the success rate of traffic transfer, the preset mini-program is pre-configured with transfer conditions for analyzing and processing user traffic. The transfer conditions are used to identify whether the user traffic is suitable for traffic transfer operations.
  • the associated application and commodity transaction information can be analyzed and processed to identify whether the user traffic meets the transfer condition.
  • the transfer condition can be Related to the discount information, at this time, identifying whether the user traffic meets the transfer conditions based on the associated application and commodity transaction information can include: obtaining the discount information corresponding to the commodity transaction information in the associated application; and identifying whether the user traffic meets the transfer conditions based on the discount information.
  • the corresponding preferential information in the associated applications may be different from the corresponding preferential information in the preset mini-programs.
  • the commodity transaction information and the associated applications may be analyzed and processed. Specifically, simulated transaction operations may be performed in the associated applications based on the commodity transaction information. The simulated transaction operations may be implemented in the preferential policies corresponding to the commodity transaction information. Therefore, the preferential information corresponding to the commodity transaction information in the associated applications may be determined based on the preferential policies. Different preferential policies may correspond to different preferential information.
  • the preferential information can be analyzed and processed to identify whether the user traffic meets the transfer conditions based on the preferential information.
  • identifying whether the user traffic meets the transfer conditions based on the preferential information can include: when the preferential information is greater than or equal to the preset preferential value, determining that the user traffic meets the transfer conditions; when the preferential information is less than the preset preferential value, determining that the user traffic does not meet the transfer conditions; thereby effectively achieving accurate identification of whether the user traffic meets the transfer conditions, and based on the identification results, only the user traffic with preferential information exceeding the preset preferential limit will be subject to traffic transfer operations, and the user traffic with preferential information that does not exceed the preset preferential limit will not be subject to traffic transfer operations, which is conducive to improving the success rate of traffic transfer operations.
  • whether the user traffic meets the transfer conditions can be identified not only based on the discount information, but also based on the settlement difference between the commodity transaction information in the associated application and the preset mini-program.
  • identifying whether the user traffic meets the transfer conditions based on the associated application and the commodity transaction information can include: obtaining the first settlement information corresponding to the commodity transaction information in the preset mini-program; determining the second settlement information corresponding to the commodity transaction information in the associated application; when the second settlement information is higher than or equal to the first settlement information, determining that the user traffic does not meet the transfer conditions; when the second settlement information is less than the first settlement information, obtaining the settlement difference between the first settlement information and the second settlement information, and identifying whether the user traffic meets the transfer conditions based on the settlement difference.
  • the commodity transaction information can be directly analyzed and processed to obtain the first settlement information corresponding to the commodity transaction information in the preset mini program, and the first settlement information can include the preferential information enjoyed in the preset mini program.
  • the second settlement information corresponding to the commodity transaction information in the associated application can be determined.
  • determining the second settlement information corresponding to the commodity transaction information in the associated application can include: determining the category and quantity of the purchased goods based on the commodity transaction information; performing simulated transactions in the associated application based on the category and quantity of the goods to generate the second settlement information, and the second settlement information can include the preferential information enjoyed in the associated application.
  • the first settlement information and the second settlement information may be The second settlement information is analyzed and processed to identify whether the user traffic meets the transfer conditions based on the analysis and processing results. Specifically, when the second settlement information is higher than or equal to the first settlement information, it means that the user needs to pay more for the same product in the associated application. At this time, it is not suitable for the user to conduct commodity trading operations in the associated application. Therefore, it can be determined that the user traffic does not meet the transfer conditions. When the second settlement information is less than the first settlement information, it means that the user needs to pay less for the same product in the associated application. At this time, it is preliminarily determined that it is suitable for the user to conduct commodity trading operations in the associated application. In order to further accurately determine whether the user traffic meets the transfer conditions, the settlement difference between the first settlement information and the second settlement information can be further obtained, and then based on the settlement difference, it can be identified whether the user traffic meets the transfer conditions.
  • identifying whether the user traffic meets the transfer conditions based on the settlement difference may include: when the settlement difference is greater than or equal to the preset limit, determining that the user traffic meets the transfer conditions; when the settlement difference is less than the preset limit, determining that the user traffic does not meet the transfer conditions, thereby effectively realizing the accurate identification operation of whether the user traffic meets the transfer conditions.
  • whether the user traffic meets the transfer conditions is identified based on the associated applications and commodity transaction information.
  • transfer prompt information corresponding to the associated application is generated; when the user traffic does not meet the transfer conditions, the generation of transfer prompt information corresponding to the associated application is prohibited, thereby effectively realizing the traffic transfer operation for the user traffic that meets the transfer conditions, and not performing the traffic transfer operation for the user traffic that does not meet the transfer conditions.
  • This is not only conducive to improving the quality and success rate of the traffic transfer operation, but also can improve the utilization rate of the traffic transfer resources, further improving the practicality of the method.
  • the method in this embodiment may further include an information push operation. Specifically, the method in this embodiment may further include: obtaining push information corresponding to the transfer prompt information, determining an associated terminal corresponding to the user traffic, and sending the push information to the associated terminal.
  • the transfer prompt information in order to improve the success rate of the traffic transfer operation, after the transfer prompt information is generated, not only can the transfer prompt information be displayed through the display interface so that the user can intuitively view the transfer prompt information through the display interface, but also push information can be sent to the associated terminal to guide the user to perform the corresponding traffic transfer operation through the push information displayed by the associated terminal.
  • the transfer prompt information can be analyzed and processed to obtain push information corresponding to the transfer prompt information, and the push information may include: associated applications, traffic transfer text, and link information corresponding to the associated application, etc.
  • the associated terminal mobile phone, smart watch, tablet computer, etc.
  • the associated terminal corresponding to the user traffic can be determined, and the associated terminal can be determined by the account information corresponding to the user traffic.
  • the push information can be sent to the associated terminal so that the user can view and operate the traffic through the push information corresponding to the associated terminal. This can promote and improve the user's corresponding traffic transfer operations based on the push information, further improving the practicality of the method.
  • this application embodiment provides a traffic transfer method, which can transfer users in the grocery shopping applet to an independent associated application to perform grocery shopping operations.
  • the traffic transfer method in this embodiment may include the following steps:
  • Step 1 Obtain the food transaction information generated by the preset user in the grocery shopping mini program.
  • the dish transaction information may include the category of dishes to be traded, the quantity of dishes, the unit price of dishes, etc.
  • Step 2 In the grocery shopping app, the settlement page corresponding to the food transaction information is displayed.
  • Step 3 Based on the dish transaction information, identify whether the preset user meets the traffic transfer conditions corresponding to the associated application, where the associated application is an application that is associated with the mini program and independently operated and managed.
  • identifying whether a preset user meets the traffic transfer conditions corresponding to an associated application based on dish transaction information may include: determining the preferential information corresponding to the dish transaction information in the associated application, wherein determining the preferential information corresponding to the dish transaction information in the associated application may include: determining basic data of the preset user based on the dish transaction information, the basic data may include the identity information of the preset user, the user's preference information, etc., and then the basic data may be analyzed and processed in combination with specific calculation rules in the associated application to calculate the preferential information of the preset user, and even the difference in the actual payment amount of the preset user between the grocery shopping mini program and the associated application may be calculated, etc.
  • the discount information can be analyzed and compared with the preset discount value.
  • the discount information is greater than or equal to the preset discount value, it is determined that the preset user meets the traffic transfer conditions corresponding to the associated application; when the discount information is less than the preset discount value, it is determined that the preset user does not meet the traffic transfer conditions corresponding to the associated application.
  • the preset user meets the traffic transfer conditions corresponding to the associated application.
  • the settlement difference is less than a preset positive integer, it means that the preset user needs to pay less fees in the dish applet.
  • the probability of transferring to the associated application is low. Therefore, it can be determined that the preset user does not meet the traffic transfer conditions corresponding to the associated application.
  • Step 4 When the preset user meets the traffic transfer conditions, transfer reminder information is generated and displayed in the display interface. When the preset user does not meet the traffic transfer conditions, no transfer reminder information is generated.
  • the transfer reminder information can be displayed in the checkout page in the form of a pop-up window, floating window, or inserted. Display to remind and guide the preset user to transfer to the associated application to perform the corresponding dish transaction operation.
  • the transfer reminder information may include reminder content and the associated application corresponding to the dish applet.
  • the transfer reminder information may also include preferential information or settlement difference to improve the success rate of traffic transfer operations for preset users.
  • the transfer reminder information may include title information (grocery card discount), associated application (grocery card service) reminder content (the first time you open a grocery card, you will get a 5 yuan exclusive coupon. Using the grocery card, you can get a discount of 4.94 yuan on this order, and you can also get gifts up to 0.96 yuan. Open [SMS] to view the guide), etc.
  • the display timing of the transfer reminder information can also be configured differently according to different display methods. For example, when the transfer reminder information is displayed in a pop-up window, it can be identified whether the user inputs the settlement submission operation in the settlement page. When the user inputs the settlement submission operation, the transfer reminder information is displayed in the settlement page, and the settlement process is allowed only after the transfer reminder information is closed. When the transfer reminder information is displayed in the settlement page in a floating window or inserted, the transfer reminder information can be directly displayed in the displayed settlement page.
  • the transfer reminder information can be displayed not only in the settlement page, but also in the order submission page.
  • the specific display method is similar to the display method in the settlement page, which will not be repeated here. It should be noted that since the order submission page only includes settlement information, there is a large space display area in the page. Therefore, when the transfer reminder information is displayed, the specific items of the transfer reminder information and the preferential information can be displayed.
  • the order submission page can include relevant information of the order, and the transfer reminder information can be displayed in the middle of the order submission page.
  • the transfer reminder information can include multiple preferential details. In order to enable the user to understand the specific information, multiple preferential details can be displayed in sequence.
  • the transfer reminder information can include the following preferential details: the highest value of gift dishes (5 yuan), the exclusive price of grocery card (2 yuan), the exclusive coupon of grocery card (2 yuan), the discount of grocery gold (0.2 yuan), the discount of Taobao coins (0.3 yuan) and other preferential items (1 yuan), etc., so that the user can understand the transfer reminder information more intuitively, which is conducive to improving the success rate of the traffic transfer operation.
  • Step 5 After the transfer reminder information is generated, the associated terminal corresponding to the preset user may be determined, and push information may be generated based on the transfer reminder information, and the push information may be sent to the associated terminal.
  • the push information can be implemented as text messages, thereby effectively achieving not only guiding the user to perform the transfer operation through the transfer reminder information in the display interface, but also triggering the associated terminal through text messages, so that the user can directly view the discount details or settlement information, etc. through the text messages of the associated terminal, which can further improve the success rate of user traffic transfer.
  • the associated applications can also issue different rights and benefits based on different types of users, including the following steps:
  • Step 11 Obtain user information based on dish transaction information
  • Step 12 Determine the user type of the preset user relative to the associated application based on the user information.
  • the associated application can open preset activity services, such as: monthly card service (in a month When users activate the preset activity services, they will enjoy more discounts and rights. Therefore, users are divided into three categories according to whether they have opened an account in the associated application and whether they have activated the preset activity service, including: unregistered users who have not opened an account in the associated application (i.e., new users), users to be developed who have opened an account in the associated application but have not activated the preset activity service, and activated users who have opened an account in the associated application and have activated the preset activity service (i.e., old users).
  • unregistered users who have not opened an account in the associated application i.e., new users
  • users to be developed who have opened an account in the associated application but have not activated the preset activity service i.e., new users
  • activated users who have opened an account in the associated application and have activated the preset activity service (i.e., old users).
  • other data can also be counted (the above data has been authorized by the user and has been desensitized) to improve the accuracy of identifying user types, for example: determining transaction data (characteristics of added products, order frequency and amount, current capacity of the shopping cart, etc.) and user operation behavior records (stay duration, operation habits, etc.) based on user information, where the order frequency and amount are used to identify the user's activity, and the current capacity of the shopping cart is used to identify all unsettled products, and shopping reminders are performed in combination with preset activities, such as reminding users to add a certain item to enjoy specific services (for example, receiving dishes) and other activities.
  • User operation behavior records are used to identify the user's likes or preferences, so as to provide users with corresponding push products and issue close or adapted product service rights. Combining the above data with dish transaction information to accurately determine the user type can achieve more refined maintenance and management operations for users.
  • Step 13 Determine the preferential information corresponding to the commodity transaction information based on the user type, and issue corresponding rights and interests to the preset user to realize the operation, maintenance and management of the user.
  • the transfer reminder information used to implement the traffic transfer operation in this embodiment can not only be pushed and displayed in the display interface of each scene in the client link, or pushed and displayed through the application layer, but also can be displayed through third-party messaging capabilities, etc., for example: push display through an advertising platform, etc., which can further improve the success rate and diversity of the traffic transfer operation.
  • the technical solution provided by this application embodiment combines specific marketing strategies to generate transfer reminder information, and then uses technical means such as information push and interface display to display the transfer reminder information.
  • the displayed transfer reminder information can guide users to transfer from the mini program to the related application for operation, thereby realizing the targeted traffic transfer operation. This not only reduces the operating cost of traffic transfer, but also ensures and improves the service provider platform's operation, maintenance and management operations for users, which is conducive to improving the user's good experience, further improving the practicality of the method, and is conducive to market promotion and application.
  • FIG8 is a flow chart of another flow transfer method of an exemplary embodiment of the present application; with reference to FIG8 , this embodiment provides a flow transfer method, the execution subject of the method may be a flow transfer device, it can be understood that the flow transfer device may be implemented as software, or a combination of software and hardware, specifically, the flow transfer method may include:
  • Step S801 In response to an interactive behavior input by a user in a preset program, an interactive interface is displayed.
  • Step S802 In the interactive interface, transfer prompt information is displayed, and the transfer prompt information is used to guide the user to transfer from the preset applet to the associated application for operation. There is an association relationship between the associated application and the preset applet.
  • the interactive behavior input by the user in the preset program may include at least one of the following: commodity transaction behavior/service reservation behavior input by the user in the preset program, behavior of the user opening or browsing the preset program, etc.
  • an interactive interface may be displayed based on the interactive behavior.
  • transfer prompt information may be displayed in the interactive interface. The transfer prompt information is used to guide the user to transfer from the preset program to the associated application for operation. After the user views the transfer prompt information, the corresponding transfer operation may be performed based on the operation of the transfer prompt information, that is, the user may transfer from the preset program to the associated application for corresponding operation.
  • the interactive interface can not only display transfer prompt information, but also include preset controls for realizing human-computer interaction operations. Users can then input click or slide operations on the preset controls included in the interactive interface to realize human-computer interaction operations.
  • the preset program can be implemented as a preset applet attached to a main application.
  • the interactive behavior can be obtained, and then the interactive interface can be displayed.
  • the transfer prompt information can be directly displayed in the interactive interface.
  • the transfer prompt information can be displayed on the homepage of the preset applet, the content display page (for example: the product display page), the order page, the settlement page, etc., so that the user can be guided to transfer from the preset applet to the related application to perform product trading operations based on the displayed transfer prompt information.
  • transfer prompt information related to independent games, live streaming, and conferencing can be displayed, and the transfer prompt information can be displayed in any interface in the preset mini-program, so as to guide the user to transfer from the preset mini-program to the associated application to perform gaming, live streaming, or conferencing based on the displayed transfer prompt information.
  • the preset program can be implemented as an application with independent functional operations.
  • the interactive behavior can be obtained, and then the interactive interface can be displayed.
  • transfer prompt information can be generated and the transfer prompt information can be displayed directly in the interactive interface.
  • the transfer prompt information can be displayed in the content display page of the preset program, so that the user can be guided to transfer from the preset program to the associated application to perform corresponding operations based on the displayed transfer prompt information.
  • this embodiment may also include the method of the embodiment shown in Figures 1 to 7 above.
  • reference may be made to the relevant description of the embodiment shown in Figures 1 to 7.
  • the execution process and technical effects of this technical solution refer to the description of the embodiment shown in Figures 1 to 7, which will not be repeated here.
  • FIG9 is a schematic diagram of the structure of a flow transfer device of an exemplary embodiment of the present application; with reference to FIG9 , this embodiment provides a flow transfer device, which can execute the flow transfer method shown in FIG1 above.
  • the flow transfer device may include:
  • the first acquisition module 11 is used to acquire commodity transaction information generated in a preset mini program
  • a first determining module 12 used to determine an associated application corresponding to a preset mini-program
  • the first processing module 13 is used to generate transfer prompt information corresponding to the associated application based on the associated application and the commodity transaction information, and the transfer prompt information is used to guide the user traffic of the preset mini program to be transferred to the associated application;
  • the first display module 14 is used to display the transfer prompt information in the display page of the preset applet.
  • the first processing module 13 in this embodiment is used to perform the following steps: identifying whether the user traffic meets the transfer conditions based on the associated application and commodity transaction information; when the user traffic meets the transfer conditions, generating transfer prompt information corresponding to the associated application; when the user traffic does not meet the transfer conditions, prohibiting the generation of transfer prompt information corresponding to the associated application.
  • the first processing module 13 when the first processing module 13 identifies whether the user traffic meets the transfer conditions based on the associated application and commodity transaction information, the first processing module 13 is used to execute: obtaining the preferential information corresponding to the commodity transaction information in the associated application; and identifying whether the user traffic meets the transfer conditions based on the preferential information.
  • the first processing module 13 when the first processing module 13 identifies whether the user traffic meets the transfer conditions based on the preferential information, the first processing module 13 is used to execute: when the preferential information is greater than or equal to the preset preferential value, it is determined that the user traffic meets the transfer conditions; when the preferential information is less than the preset preferential value, it is determined that the user traffic does not meet the transfer conditions.
  • the first processing module 13 when the first processing module 13 identifies whether the user traffic meets the transfer conditions based on the associated applications and commodity transaction information, the first processing module 13 is used to execute: obtaining the first settlement information corresponding to the commodity transaction information in the preset applet; determining the second settlement information corresponding to the commodity transaction information in the associated application; when the second settlement information is higher than or equal to the first settlement information, determining that the user traffic does not meet the transfer conditions; when the second settlement information is less than the first settlement information, obtaining the settlement difference between the first settlement information and the second settlement information, and identifying whether the user traffic meets the transfer conditions based on the settlement difference.
  • the first processing module 13 when the first processing module 13 identifies whether the user traffic meets the transfer condition based on the settlement difference, the first processing module 13 is used to execute: when the settlement difference is greater than or equal to the preset limit, it is determined that the user traffic meets the transfer condition; when the settlement difference is less than the preset limit, it is determined that the user traffic does not meet the transfer condition.
  • the first processing module 13 when the first processing module 13 generates transfer prompt information corresponding to a preset mini-program based on associated applications and commodity transaction information, the first processing module 13 is used to execute: based on the associated applications, determine the preferential information corresponding to the commodity transaction information; based on the preferential information, generate transfer prompt information corresponding to the associated applications.
  • the first processing module 13 determines the preferential information corresponding to the commodity transaction information based on the associated application
  • the first processing module 13 is used to execute: obtaining user information corresponding to the commodity transaction information; based on the user information, determining the traffic type corresponding to the user traffic in the associated application; based on the traffic type, determining the preferential information corresponding to the commodity transaction information.
  • the first processing module 13 determines the traffic type corresponding to the user traffic in the associated application based on the user information
  • the first processing module 13 is used to perform: based on the user information, identifying whether the user traffic is the registered traffic in the associated application; if the user traffic is the registered traffic in the associated application and the preset authority in the associated application has been opened, determining the traffic type as the registered traffic; if the user traffic is the registered traffic in the associated application and the preset authority in the associated application has not been opened, determining the traffic type as the traffic to be developed; if the user traffic is the registered traffic in the associated application, Unregistered traffic in the application, determine the traffic type as unregistered traffic.
  • the first processing module 13 in this embodiment is used to perform the following steps: based on the traffic type, determine the type of rights and interests provided in the associated application corresponding to the user traffic; based on the type of rights and interests, issue rights and interests for the user traffic in the associated application.
  • the first display module 14 when the first display module 14 displays the transfer prompt information in the display page in the preset mini-program, the first display module 14 is used to execute: obtaining the settlement page corresponding to the commodity transaction information in the preset mini-program; and displaying the transfer prompt information in the settlement page.
  • the first display module 14 when the first display module 14 displays transfer prompt information in a display page in a preset mini-program, the first display module 14 is used to execute: obtaining an order submission page corresponding to the commodity transaction information in the preset mini-program; and displaying the transfer prompt information in the order submission page.
  • the first display module 14 when the first display module 14 displays the transfer prompt information in the order submission page, the first display module 14 is used to execute: obtaining the discount details and the total discount amount corresponding to the transfer prompt information; and displaying the discount details and the total discount amount in the order submission page.
  • the first determination module 12 determines an associated application corresponding to a preset mini-program
  • the first determination module 12 is used to execute: obtaining multiple alternative applications associated with the preset mini-program; determining the preferential information corresponding to the product information in each alternative application; and determining the alternative application corresponding to the greatest preferential information as the associated application.
  • the first determination module 12 determines an associated application corresponding to a preset applet
  • the first determination module 12 is used to execute: obtaining multiple alternative applications associated with the preset applet; determining the transfer priorities corresponding to each of the multiple alternative applications; and determining the alternative application corresponding to the highest transfer priority as the associated application.
  • the first acquisition module 11, the first determination module 12 and the first processing module 13 in this embodiment are used to perform the following steps:
  • the first acquisition module 11 is used to acquire push information corresponding to the transfer prompt information
  • a first determination module 12 used to determine an associated terminal corresponding to user traffic
  • the first processing module 13 is used to send the push information to the associated terminal.
  • the flow transfer device shown in FIG9 can execute the method of the embodiment shown in FIG1-FIG7.
  • the execution process and technical effect of this technical solution refer to the description of the embodiment shown in FIG1-FIG7, which will not be repeated here.
  • the structure of the traffic transfer device shown in FIG9 can be implemented as an electronic device, which can be a cluster server, a conventional server, a server in the cloud, a cloud host, a virtual center, etc.
  • the electronic device may include: a first processor 21 and a first memory 22.
  • the first memory 22 is used to store a program for the corresponding electronic device to execute the traffic transfer method provided in the embodiments shown in FIG1-FIG7, and the first processor 21 is configured to execute the program stored in the first memory 22.
  • the program includes one or more computer instructions, wherein the one or more computer instructions can implement the following steps when executed by the first processor 21: obtaining commodity transaction information generated in the preset small program; determining The associated application corresponding to the program; based on the associated application and commodity transaction information, generate transfer prompt information corresponding to the associated application, the transfer prompt information is used to guide the user traffic of the preset mini program to be transferred to the associated application; display the transfer prompt information in the display page of the preset mini program.
  • the first processor 21 is also used to execute all or part of the steps in the embodiments shown in the aforementioned FIG. 1 to FIG. 7 .
  • the structure of the electronic device may further include a first communication interface 23 for the electronic device to communicate with other devices or a communication network.
  • an embodiment of the present invention provides a computer storage medium for storing computer software instructions used by electronic devices, which includes programs involved in executing the traffic transfer method in the method embodiments shown in Figures 1 to 7 above.
  • an embodiment of the present invention provides a computer program product, including: a computer program, when the computer program is executed by a processor of an electronic device, the processor executes the traffic transfer method in the method embodiments shown in Figures 1 to 7.
  • FIG. 11 is a schematic diagram of the structure of another flow transfer device of an exemplary embodiment of the present application; with reference to FIG. 11 , this embodiment provides another flow transfer device, which can execute the flow transfer method shown in FIG. 8 above.
  • the flow transfer device may include:
  • the second acquisition module 31 is used to display an interactive interface in response to an interactive behavior input by a user in a preset program.
  • the second display module 32 is used to display transfer prompt information in the interactive interface, and the transfer prompt information is used to guide the user to transfer from the preset applet to the associated application for operation. There is an association relationship between the associated application and the preset applet.
  • the flow transfer device shown in FIG11 can execute the method of the embodiment shown in FIG8.
  • the execution process and technical effects of this technical solution refer to the description of the embodiment shown in FIG8, which will not be repeated here.
  • the structure of the traffic transfer device shown in FIG11 can be implemented as an electronic device, which can be a cluster server, a conventional server, a server in the cloud, a cloud host, a virtual center, etc.
  • the electronic device may include: a second processor 41 and a second memory 42.
  • the second memory 42 is used to store a program for the corresponding electronic device to execute the traffic transfer method provided in the embodiment shown in FIG8 above, and the second processor 41 is configured to execute the program stored in the second memory 42.
  • the program includes one or more computer instructions, wherein one or more computer instructions, when executed by the second processor 41, can implement the following steps: displaying an interactive interface in response to interactive behavior input by the user in a preset program; displaying transfer prompt information in the interactive interface, wherein the transfer prompt information is used to guide the user to transfer from the preset applet to the associated application for operation, and there is an association relationship between the associated application and the preset applet.
  • the second processor 41 is also used to execute all or part of the steps in the embodiment shown in FIG. 8 .
  • the structure of the electronic device may further include a second communication interface 43 for the electronic device to communicate with other devices or a communication network.
  • an embodiment of the present invention provides a computer storage medium for storing computer software instructions used by electronic devices, which includes a program for executing the traffic transfer method in the method embodiment shown in Figure 8 above.
  • an embodiment of the present invention provides a computer program product, including: a computer program, when the computer program is executed by a processor of an electronic device, the processor executes the traffic transfer method in the method embodiment shown in Figure 8.
  • the device embodiments described above are merely illustrative, wherein the units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, i.e., they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the scheme of this embodiment. Those of ordinary skill in the art may understand and implement it without creative effort.
  • These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable device to work in a specific manner, so that the instructions stored in the computer-readable memory produce a manufactured product including an instruction device that implements the functions specified in one or more processes in the flowchart and/or one or more boxes in the block diagram.
  • These computer program instructions may also be loaded onto a computer or other programmable device so that a series of operational steps are executed on the computer or other programmable device to produce a computer-implemented process, whereby the instructions executed on the computer or other programmable device provide steps for implementing the functions specified in one or more processes in the flowchart and/or one or more boxes in the block diagram.
  • a computing device includes one or more processors (CPU), input/output interfaces, network interfaces, and memory.
  • the memory may include non-permanent storage in a computer-readable medium, random access memory (RAM), and/or non-volatile memory in the form of read-only memory (ROM) or flash RAM. Storage is an example of a computer-readable medium.
  • Computer readable media include permanent and non-permanent, removable and non-removable media that can be implemented by any method or technology to store information.
  • Information can be computer readable instructions, data structures, program modules or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technology, compact disk read-only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission media that can be used to store information that can be accessed by a computing device.
  • computer readable media does not include temporary computer readable media (transitory media), such as modulated data signals and carrier waves.

Landscapes

  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

本申请实施例提供了一种流量转移方法及设备。其中，流量转移方法包括：获取预设小程序中所生成的商品交易信息；确定与预设小程序相对应的关联应用；基于关联应用和商品交易信息，生成与关联应用相对应的转移提示信息，转移提示信息用于引导预设小程序的用户流量转移至关联应用；在预设小程序中的显示页面中显示转移提示信息。本申请提供的技术方案，通过在预设小程序中的显示页面中显示转移提示信息，可以引导用户在由预设小程序转移至关联应用中进行操作，有效地实现了低成本、高效率进行流量转移操作，进而方便对用户进行统一的运维和管理，这样不仅保证了流量转移的质量和效率，并且还有利于提高用户的良好体验性。

Description

流量转移方法及设备
本申请要求于2022年11月09日提交中国专利局、申请号为202211401299.2、申请名称为“流量转移方法及设备”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及网络技术领域，尤其涉及一种流量转移方法及设备。
背景技术
随着电子设备的智能化发展，为了能够实现某一预设功能，不仅开发有独立的应用程序，实现相同功能的小程序也应运而生，其中，小程序是一种不需要下载安装即可使用的应用，它实现了应用“触手可及”的梦想，用户扫一扫或者搜一下即可打开应用；同时也体现了“用完即走”的理念，用户不用关心是否安装太多应用的问题。
目前，小程序往往需要配置在某一主应用程序中，当用户使用上述应用程序时，可以通过小程序实现其他操作，例如：可以通过小程序进行商品购物、快递邮寄、医院的预约挂号等操作。然而，由于使用小程序的用户往往是来自于上述主应用程序的用户，这样对于小程序所对应的服务提供者或者服务提供平台而言，并不方便进行用户的运维和管理。
发明内容
本申请实施例提供一种流量转移方法及设备，能够基于所提供的转移提示信息引导用户流量进行转移操作，从而便于服务提供者或者服务提供平台进行用户的运维和管理操作。
第一方面，本申请实施例提供了一种流量转移方法，包括：
获取预设小程序中所生成的商品交易信息；
确定与所述预设小程序相对应的关联应用；
基于所述关联应用和所述商品交易信息，生成与所述关联应用相对应的转移提示信息，所述转移提示信息用于引导所述预设小程序的用户流量转移至所述关联应用；
在所述预设小程序中的显示页面中显示所述转移提示信息。
第二方面，本申请实施例提供了一种流量转移装置，包括：
第一获取模块，用于获取预设小程序中所生成的商品交易信息；
第一确定模块，用于确定与所述预设小程序相对应的关联应用；
第一处理模块，用于基于所述关联应用和所述商品交易信息，生成与所述关联应用相对应的转移提示信息，所述转移提示信息用于引导所述预设小程序的用户流量转移至所述关联应用；
第一显示模块，用于在所述预设小程序中的显示页面中显示所述转移提示信息。
第三方面，本申请实施例提供了一种电子设备，包括：存储器、处理器；其中，所述存储器用于存储一条或多条计算机指令，其中，所述一条或多条计算机指令被所述处理器执行时实现上述第一方面所示的流量转移方法。
第四方面，本发明实施例提供了一种计算机存储介质，用于储存计算机程序，所述计算机程序使计算机执行时实现上述第一方面所示的流量转移方法。
第五方面，本发明实施例提供了一种计算机程序产品，包括：计算机程序，当所述计算机程序被电子设备的处理器执行时，使所述处理器执行上述第一方面所示的流量转移方法中的步骤。
第六方面，本发明实施例提供了一种流量转移方法，包括：
响应于用户在预设程序中输入的交互行为，显示交互界面；
在所述交互界面中，显示转移提示信息，所述转移提示信息用于引导用户由所述预设小程序转移至关联应用进行操作，所述关联应用与所述预设小程序之间存在关联关系。
第七方面，本申请实施例提供了一种流量转移装置，包括：
第二获取模块，用于响应于用户在预设程序中输入的交互行为，显示交互界面；
第二显示模块，用于在所述交互界面中，显示转移提示信息，所述转移提示信息用于引导用户由所述预设小程序转移至关联应用进行操作，所述关联应用与所述预设小程序之间存在关联关系。
第八方面，本申请实施例提供了一种电子设备，包括：存储器、处理器；其中，所述存储器用于存储一条或多条计算机指令，其中，所述一条或多条计算机指令被所述处理器执行时实现上述第六方面所示的流量转移方法。
第九方面，本发明实施例提供了一种计算机存储介质，用于储存计算机程序，所述计算机程序使计算机执行时实现上述第六方面所示的流量转移方法。
第十方面，本发明实施例提供了一种计算机程序产品，包括：计算机程序，当所述计算机程序被电子设备的处理器执行时，使所述处理器执行上述第六方面所示的流量转移方法中的步骤。
本申请实施例提供的技术方案，通过获取预设小程序中所生成的商品交易信息， 确定与所述预设小程序相对应的关联应用，而后基于所述关联应用和所述商品交易信息，生成与所述关联应用相对应的转移提示信息，并在所述预设小程序中的显示页面中显示所述转移提示信息，从而可以基于所显示的转移提示信息内容引导用户在由预设小程序转移至关联应用中进行操作，有效地实现了低成本、高效率进行流量转移操作，进而方便服务提供者或者服务提供平台对用户进行统一的运维和管理，这样不仅保证了流量转移的质量和效率，并且还有利于提高用户的良好体验性，进一步保证了该方法的实用性，有利于市场的推广与应用。
附图说明
为了更清楚地说明本申请实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作一简单地介绍，显而易见地，下面描述中的附图是本申请的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1为本申请示例性实施例的一种流量转移方法的流程示意图；
图2为本申请示例性实施例的确定与所述预设小程序相对应的关联应用的示意图；
图3为本申请示例性实施例的在所述预设小程序中的显示页面中显示所述转移提示信息的示意图一；
图4为本申请示例性实施例的在所述预设小程序中的显示页面中显示所述转移提示信息的示意图二；
图5为本申请示例性实施例的另一种流量转移方法的流程示意图；
图6为本申请应用实施例的转移提醒信息的界面示意图一；
图7为本申请应用实施例的转移提醒信息的界面示意图二；
图8为本申请示例性实施例的又一种流量转移方法的流程示意图；
图9为本申请示例性实施例的一种流量转移装置的结构示意图；
图10为图9所示的流量转移装置所对应的电子设备的结构示意图；
图11为本申请示例性实施例的另一种流量转移装置的结构示意图；
图12为图11所示的流量转移装置所对应的电子设备的结构示意图。
具体实施方式
为使本申请实施例的目的、技术方案和优点更加清楚，下面将结合本申请实施例中的附图，对本申请实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本申请一部分实施例，而不是全部的实施例。基于本申请中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本申请保护的范围。
在本申请实施例中使用的术语是仅仅出于描述特定实施例的目的，而非旨在限制本申请。在本申请实施例和所附权利要求书中所使用的单数形式的“一种”和“该”也旨在包括多数形式，除非上下文清楚地表示其他含义，“多种”一般包含至少两种，但是不排除包含至少一种的情况。
应当理解，本文中使用的术语“和/或”仅仅是一种描述关联对象的关联关系，表示可以存在三种关系，例如，A和/或B，可以表示：单独存在A，同时存在A和B，单独存在B这三种情况。另外，本文中字符“/”，一般表示前后关联对象是一种“或”的关系。
取决于语境，如在此所使用的词语“如果”、“若”可以被解释成为“在……时”或“当……时”或“响应于确定”或“响应于检测”。类似地，取决于语境，短语“如果确定”或“如果检测(陈述的条件或事件)”可以被解释成为“当确定时”或“响应于确定”或“当检测(陈述的条件或事件)时”或“响应于检测(陈述的条件或事件)”。
还需要说明的是，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的商品或者系统不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种商品或者系统所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括要素的商品或者系统中还存在另外的相同要素。
另外，下述各方法实施例中的步骤时序仅为一种举例，而非严格限定。
术语定义：
权益差：是指实现相同功能的应用在不同运营端上运营所存在的权益差值，例如，购物应用程序可以在小程序和独立平台上分别运营，由于针对不同运营端的运营策略之间会存在差异，这样会使得购物应用程序中所生成的同一笔订单在不同运营端中进行结算时，用户享受的权益(包括实付金额)或者优惠会出现差异，上述的差异值即为权益差。
换端：引导用户从当前运营端转换到另一个运营端中实现相同的操作，例如：购物应用程序可以在小程序中运营，也可以在独立平台上运营，而后可以利用不同的运营策略引导用户从小程序中转换到独立平台，这种引导用户更换App使用服务的方式表述为“换端”。
私转公：对于某一服务提供平台或者服务管理平台而言，包括可支持或者可运维管理的一个或多个应用程序，通过上述应用程序所获得的用户流量可以称为“公域流量”。对于服务提供平台或者服务管理平台不支持或者不可进行运维管理的应用程序而言，从上述应用程序所获得的用户流量可以称为“私域流量”，而私转公指的是引导私域流量转移到公域流量，即引导用户由不支持或者不可进行运维管理的应用程序转移至可支持或者可运维管理的应用程序中进行相应的操作。
为了方便本领域技术人员理解本申请实施例提供的技术方案，下面对相关技术进行简要说明：
目前，小程序往往需要配置在某一主应用程序中，当用户使用上述应用程序时，可以通过小程序实现其他操作，例如：可以通过小程序进行商品购物、快递邮寄、医院的预约挂号等操作。然而，由于使用小程序的用户往往是来自于上述主应用程序的用户，对于小程序所对应的服务提供者或者服务提供平台而言，并不方便进行用户的运维和管理。
以能够实现购物操作的购物小程序和独立应用程序为例，上述的购物小程序和独立应用程序可以由同一个服务提供者或者服务提供平台进行运维管理，其中，购物小程序可以在所依附的主应用程序中进行运维管理，独立应用程序可以直接进行单独的运维管理。综合服务提供平台的发展策略和外部行业环境来看，购物应用程序需要不断地调整运营策略以适应变化。然而，当需要对购物小程序进行运维管理时，由于小程序往往是配置在某一主APP中，因此，购物小程序往往会受到来自主APP的限制而无法进行灵活、自由的进行运维管理操作，这样不仅无法保证购物应用程序的运维质量，并且还容易降低用户的体验。
另外，对于服务提供平台而言，来自于购物小程序的用户与来自独立APP的用户是不同的，例如，通过对某一购物应用程序中的交易订单进行统计，来自购物小程序中的订单占比约为61.19％，由上可知，购物小程序所获得的订单占比超过了独立的购物应用程序的订单占比。由于独立的购物应用程序由服务提供平台直接进行运维管理，不受任何其他场景的限制，因此，为了能够保证用户的良好体验，同时便于进行用户的维护和管理操作，如何引导该部分用户由小程序转移至独立APP中进行交易，以提升可独立APP中订单交易的占比率是一种亟需解决的技术问题。
下面结合附图，对本发明的一些实施方式作详细说明。在各实施例之间不冲突的情况下，下述的实施例及实施例中的特征可以相互组合。另外，下述各方法实施例中的步骤时序仅为一种举例，而非严格限定。
图1为本申请示例性实施例的一种流量转移方法的流程示意图；参考附图1所示，本实施例提供了一种流量转移方法，该方法的执行主体可以为流量转移装置，可以理解的是，该流量转移装置可以实现为软件、或者软件和硬件的组合，流量转移装置是指可以在网络虚拟环境中提供流量转移服务的设备，通常是指利用网络进行信息规划以及流量转移操作的装置。在物理实现上，流量转移装置可以是任何能够提供计算服务，响应流量转移请求，并可以基于流量转移请求进行流量转移服务的设备，例如：可以是集群服务器、常规服务器、云服务器、云主机、虚拟中心等。流量转移装置的构成主要包括处理器、硬盘、内存、系统总线等，和通用的计算机架构类似。
在流量转移装置可以实现为云端的服务器时，该流量转移方法可以在云端来执行，在云端可以部署有若干计算节点(云服务器)，每个计算节点中都具有计算、存储等 处理资源。在云端，可以组织由多个计算节点来提供某种服务，当然，一个计算节点也可以提供一种或多种服务。云端提供该服务的方式可以是对外提供服务接口，用户调用该服务接口以使用相应的服务。服务接口包括软件开发工具包(Software Development Kit，简称SDK)、应用程序接口(Application Programming Interface，简称API)等形式。
针对本发明实施例提供的方案，云端可以提供有流量转移服务的服务接口，用户通过客户端/请求端调用该流量转移服务接口，以向云端触发调用该流量转移服务接口的请求。云端确定响应该请求的计算节点，利用该计算节点中的处理资源执行流量转移的具体处理操作。
另外，流量转移装置可以通信连接有客户端/请求端，上述的客户端/请求端可以是任何具有一定数据传输能力的计算设备，具体实现时，客户端/请求端可以是手机、个人电脑PC、平板电脑、设定应用程序等等。此外，客户端的基本结构可以包括：至少一个处理器。处理器的数量取决于客户端的配置和类型。客户端也可以包括存储器，该存储器可以为易失性的，例如RAM，也可以为非易失性的，例如只读存储器(Read-Only Memory，简称ROM)、闪存等，或者也可以同时包括两种类型。存储器内通常存储有操作系统(Operating System，简称OS)、一个或多个应用程序，也可以存储有程序数据等。除了处理单元和存储器之外，客户端还包括一些基本配置，例如网卡芯片、IO总线、显示组件以及一些外围设备等。可选地，一些外围设备可以包括，例如键盘、鼠标、输入笔、打印机等。其它外围设备在本领域中是众所周知的，在此不做赘述。
在上述本实施例中，客户端/请求端可以与流量转移装置进行网络连接，该网络连接可以是无线或有线网络连接。若客户端/请求端与流量转移装置是通信连接，该移动网络的网络制式可以为2G(GSM)、2.5G(GPRS)、3G(WCDMA、TD-SCDMA、CDMA2000、UTMS)、4G(LTE)、4G+(LTE+)、WiMax、5G、6G等中的任意一种。
具体的，该流量转移方法可以包括：
步骤S101：获取预设小程序中所生成的商品交易信息。
步骤S102：确定与预设小程序相对应的关联应用。
步骤S103：基于关联应用和商品交易信息，生成与关联应用相对应的转移提示信息，转移提示信息用于引导预设小程序的用户流量转移至关联应用。
步骤S104：在预设小程序中的显示页面中显示转移提示信息。
下面对上述各个步骤的具体实现方式和实现效果进行详细说明：
步骤S101：获取预设小程序中所生成的商品交易信息。
其中，预设小程序是指配置在某一主应用程序APP中可实现商品交易操作的应用程序，商品可以包括虚拟商品或者实体商品，其中，实体商品是指需要物流运输的商品，其可以包括：服饰、首饰、食品、化妆品、电器等等，虚拟商品与实体商品相对 应，其是指不需要物流运输的商品，具体可以包括游戏点卡、话费充值、会员账号等等。需要注意的是，上述的商品交易操作还可以包括对服务的交易操作，例如：商品配送服务、人员雇佣服务、网上授课服务等均可以进行交易操作。
另外，不同的商品交易操作可以对应有不同的预设小程序，例如：用于实现买药品的小程序、用于实现买生鲜水果的小程序、用于实现买电子产品的小程序等等。对于主应用程序APP的用户而言，用户通过访问预设小程序实现商品交易操作，此时，则可以统计或者获得预设小程序中所生成的商品交易信息，该商品交易信息可以包括：商品品类、商品数量、商品交易价格等等。
步骤S102：确定与预设小程序相对应的关联应用。
对于预设小程序而言，预先配置能够实现相同功能或者相同操作目的的关联应用，上述的关联应用是一种不需要依附于其他应用程序的独立应用程序，且关联应用与预设小程序往往是通过同一个服务运维管理平台进行运维管理。
在获取到商品交易信息之后，则说明存在用户通过预设小程序进行商品交易操作，此时，为了能够将预设小程序中的用户流量转移至独立的关联应用中，则可以确定与预设小程序相对应的关联应用。具体实现时，由于预设小程序与关联应用往往是通过同一个服务管理平台进行运维管理，因此，服务管理平台中可以存储有预设小程序与关联应用之间的映射关系，在获取到商品交易信息之后，可以通过商品交易信息确定关联小程序的程序标识，通过程序标识和上述的映射关系即可确定与预设小程序相对应的关联应用。
在又一些实例中，与预设小程序存在关系的关联应用的数量可以为一个或多个，在关联应用的数量为多个时，为了能够将预设小程序的用户流量引导至特定的关联应用中，本实施例中提供了一种基于优惠信息来确定关联应用的实现方式，具体的，确定与预设小程序相对应的关联应用，包括：获取与预设小程序相关联的多个备选应用；确定商品信息在各个备选应用中所对应的优惠信息；将最大的优惠信息所对应的备选应用确定为关联应用。
具体的，在获取到预设小程序中所生成的商品交易信息之后，则可以获取与预设小程序相关联多个备选应用，备选应用的具体获取方式与上述关联应用的获取方式相类似，由于不同的备选应用可能对应有不同的营销策略，因此，不同备选应用所对应的优惠信息可能不同，为了能够提高流量转移的成功率，在获取多个备选应用之后，可以确定商品信息在各个备选应用中所对应的优惠信息，上述各个备选引用中所对应的优惠信息可以相同或者不同，而后可以将最大的优惠信息所对应的备选应用确定为关联应用，从而有效地提高了对关联应用进行确定的准确可靠性。
举例来说，参考附图2所示，预设小程序可以对应有备选应用1、备选应用2和备选应用3，上述备选应用1针对商品交易信息可以对应有优惠信息1，备选应用2针对商品交易信息可以对应有优惠信息2，备选应用3针对商品交易信息可以对应有 优惠信息3，在优惠信息3>优惠信息1>优惠信息2时，则可以将最大的优惠信息3所对应的备选应用3确定为关联应用，由于上述备选应用3所对应的优惠比较多，因此，在将备选应用3确定为关联应用时，可以提高基于关联应用所生成的转移提示信息进行流量转移操作的成功率。
在另一些实例中，在关联应用的数量为多个时，不仅可以通过优惠信息来确定关联应用，还可以基于关联应用的应用优先级来确定特定的应用程序，此时，确定与预设小程序相对应的关联应用可以包括：获取与预设小程序相关联的多个备选应用；确定多个备选应用各自对应的转移优先级；将最高的转移优先级所对应的备选应用确定为关联应用。
具体的，在获取到预设小程序中所生成的商品交易信息之后，则可以获取与预设小程序相关联多个备选应用，备选应用的具体获取方式与上述关联应用的获取方式相类似，由于不同的备选应用可能对应有不同的运维策略，因此，不同备选应用预先配置有不同的转移优先级，转移优先级的级别用于标识备选应用的转移次序，转移优先级的级别越高，则说明备选应用的转移次序越靠前，转移优先级的级别越低，则说明备选应用的转移次序越靠后。
在获取到多个备选应用之后，可以确定多个备选应用各自对应的转移优先级，而后可以将多个备选应用各自对应的转移优先级进行分析比较，而后可以将最高的转移优先级所对应的备选应用确定为关联应用，从而有效地提高了对关联应用进行确定的准确可靠性。
举例来说，参考附图2所示，预设小程序可以对应有备选应用1、备选应用2和备选应用3，上述备选应用1对应有优先级a，备选应用2对应有优先级b，备选应用3对应有优先级c，在优先级b>优先级c>优先级a时，则可以将最大的优先级b所对应的备选应用2确定为关联应用，由于上述备选应用2所对应的优先级比较高，因此，在将备选应用2确定为关联应用时，可以准确地引导用户由预设小程序转移到特定的备选应用2中，从而有利于满足对用户的统一运维管理。
步骤S103：基于关联应用和商品交易信息，生成与关联应用相对应的转移提示信息，转移提示信息用于引导预设小程序的用户流量转移至关联应用。
在获取到关联应用和商品交易信息之后，则可以对关联应用和商品交易信息进行分析处理，以生成与预设小程序相对应的转移提示信息，该转移提示信息用于引导用户由预设小程序转移至关联应用中进行相应操作，在一些实例中，转移提示信息可以包括转移文本(首次开通特惠服务时，送你X元专享券；使用优惠卡，本单可优惠XX.XX元)、关联应用(特惠服务、优惠卡等等)以及与商品交易信息相对应的优惠提示(可优惠XX.XX元)，如图3所示，转移提示信息可以包括标题“优惠活动/特惠活动”，以可以更加直观、醒目地提醒用户对转移提示信息进行查看和浏览。
此外，转移提示信息中还可以包括两个接口控件，分别用于实现用户流量的转移 操作的第一控件(例如：“去结算”控件)和用于关闭转移提示信息的第二控件(例如：“再看看”控件)，当用户对第一控件输入点击操作时，则获取到用户基于转移提示信息所触发的流量转移操作，而后则可以直接启动并跳转到关联应用的相应页面。在用户对第二控件输入点击操作时，则获取到用户关闭转移提示信息的操作，因此，则可以页面中所显示的转移提示信息关闭，并对其他相关信息进行显示。
对于转移提示信息而言，本实施例对于其具体生成方式不做限定，在一些实例中，转移提示信息可以通过预先训练好的机器学习模型或者神经网络模型对关联应用和商品交易信息进行分析处理所获得的，此时，基于关联应用和商品交易信息，生成与关联应用相对应的转移提示信息可以包括：获取预先训练好的机器学习模型或者神经网络模型，将关联应用和商品交易信息输入至机器学习模型或者神经网络模型，获得机器学习模型或者神经网络模型所输出的转移提示信息。
在又一些实例中，不仅可以通过机器学习模型或者神经网络模型获取到转移提示信息，为了能够提高基于转移提示信息进行流量转移操作的成功率，还可以基于优惠信息来确定转移提示信息，此时，基于关联应用和商品交易信息，生成与关联应用相对应的转移提示信息可以包括：基于关联应用，确定与商品交易信息相对应的优惠信息；基于优惠信息，生成与关联应用相对应的转移提示信息。
在获取到商品交易信息和关联应用之后，可以商品交易信息和关联应用进行分析处理，具体的，可以基于商品交易信息在关联应用中进行模拟交易操作，从而可以确定与商品交易信息所对应的优惠信息；而后可以基于优惠信息生成与关联应用相对应的转移提示信息，该转移提示信息可以包括上述的优惠信息和关联应用。
其中，在确定与商品交易信息相对应的优惠信息时，考虑到关联应用可以供不同类型的用户进行应用，而不同类型的用户可以对应有不同的权限和优惠类型，此时，在不同类型的用户生成商品交易信息时，商品交易信息所对应的优惠信息可以不同。因此，为了能够准确地获取到与商品交易信息相对应的优惠信息，则可以结合用户的类型来确定与商品交易信息相对应的优惠信息，此时，基于关联应用，确定与商品交易信息相对应的优惠信息可以包括：获取与商品交易信息相对应的用户信息；基于用户信息，确定用户流量在关联应用中所对应的流量类型；基于流量类型，确定与商品交易信息相对应的优惠信息。
具体的，为了能够准确地识别出用户流量的流量类型，在获取到商品交易信息之后，可以对商品交易信息进行分析处理，获取与商品交易信息相对应的用户信息，在一些实例中，商品交易信息中可以包括用户的账户信息，通过对商品交易信息进行信息提取操作，即可获取到用户的账户信息，从而准确、有效地获取到用户信息。在另一些实例中，商品交易信息可以对应有用户信息，通过上述关联关系即可确定与商品交易信息相对应的用户的账户信息。
在获取到用户信息之后，可以对用户信息进行分析处理，以确定用户流量相对应 关联应用的流量类型，在一些实例中，基于用户信息，确定用户流量在关联应用中所对应的流量类型可以包括：基于用户信息，识别用户流量是否为关联应用中的注册流量；若用户流量为关联应用中的注册流量、且已开通关联应用中的预设权限，则确定流量类型为已注册流量，若用户流量为关联应用中的注册流量、且未开通关联应用中的预设权限，则确定流量类型为待开发流量；若用户流量为关联应用中的未注册流量，确定流量类型为未注册流量，其中，关联应用中的预设权限可以包括以下至少之一：会员服务权限、月卡服务权限等等。
由于流量转移操作所对应的用户流量对于关联应用而言，可以包括未注册流量、未开通关联应用中预设权限的待开发流量以及已注册流量等类型，而不同的流量类型可以对应有不同的优惠信息，并且，已注册流量在关联应用中可以直接进行运维管理，因此，为了能够提高流量转移操作的成功概率，未注册流量所对应的优惠信息往往高于待开发流量所对应的优惠信息，待开发流量所对应的优惠信息往往高于已注册流量所对应的优惠信息。
承接上述描述，在获取到流量类型之后，可以对流量类型进行分析处理，以确定与商品交易信息相对应的优惠信息，具体的，基于流量类型，确定与商品交易信息相对应的优惠信息可以包括：在流量类型为已注册流量时，则确定与商品交易信息相对应的优惠信息为第一优惠信息，第一优惠信息包括以下至少之一：积分兑换优惠；在流量类型为待开发流量时，则确定与商品交易信息相对应的优惠信息为第二优惠信息，第二优惠信息包括以下至少之一：开通服务优惠、积分兑换优惠；在流量类型为未注册流量时，则确定与商品交易信息相对应的优惠信息为第三优惠信息，其中，第三优惠信息包括以下至少之一：新人开通优惠、开通服务优惠、打折卡、积分兑换优惠。
在又一些实例中，为了能够提高用户对关联应用进行应用的良好体验性，在确定用户流量在关联应用中所对应的流量类型之后，本实施例中还可以包括基于流量类型对用户进行权益发放操作，此时，本实施例中的方法还可以包括：基于流量类型，确定关联应用中提供的与用户流量相对应的权益类型；基于权益类型在关联应用中为用户流量发放权益。
为了能够实现对不同流量类型的用户流量进行不同的管理和维护操作，对于不同流量类型的用户可以配置有不同的权益类型，在获取到流量类型之后，可以对流量类型进行分析处理，以确定关联应用中提供的与用户流量相对应的权益类型，而后可以基于权益类型在关联应用中为用户流量发放权益，其中，权益可以包括以下至少之一：优惠券、打折券、抵扣券等等，并且，不同类型的权益可以对应有不同的有效时间，通过定期或者不定期地向用户发放权益，不仅实现了对用户进行运维和管理操作，并且还能够提高用户对关联应用进行使用的良好体验性。
步骤S104：在预设小程序中的显示页面中显示转移提示信息。
在获取到转移提示信息之后，为了能够实现流量转移操作，则可以在预设小程序 中的显示页面中显示转移提示信息。在一些实例中，在预设小程序中的显示页面中显示转移提示信息可以包括：获取预设小程序中与商品交易信息相对应的结算页面；在结算页面中显示转移提示信息。
具体的，参考附图3所示，在用户在预设小程序中进行商品交易操作时，可以生成商品交易信息和转移提示信息，为了能够使得用户能够快速、直观地注意到转移提示信息，可以获取预设小程序中与商品交易信息相对应的结算页面，该结算页面中可以包括待结算的商品品类、商品结算费用、待结算的商品数量等等，而后可以在结算页面中显示转移提示信息，具体的，转移提示信息可以通过弹窗、飘窗、或者插入文本框等具有突出显示功能的方式在结算页面中进行显示。并且，该转移提示信息可以包括转移提示文本、优惠信息等等，转移提示文本可以包括：首次开通关联应用时，则可以享受N元的专享券；使用预设服务，本单可优惠XX.XX元，并还可以领取赠品等等内容。
在又一些实例中，转移提示信息不仅可以在结算页面中进行显示，还可以在订单提交页面中进行显示，此时，在预设小程序中的显示页面中显示转移提示信息可以包括：获取预设小程序中与商品交易信息相对应的订单提交页面；在订单提交页面中显示转移提示信息。
其中，为了能够提高流量转移的成功率，在订单提交页面显示转移提示信息时，可以显示更多的细节明细，此时，在订单提交页面中显示转移提示信息可以包括：获取转移提示信息所对应的优惠明细以及优惠总额；在订单提交页面中显示优惠明细以及优惠总额。
具体的，参考附图4所示，在用户在预设小程序中进行商品交易操作时，可以生成商品交易信息和转移提示信息，为了能够使得用户能够快速、直观地查看或者注意到转移提示信息，可以获取预设小程序中与商品交易信息相对应的订单提交页面，该订单提交页面用于基于商品交易信息实现商品交易订单，以基于商品交易订单进行相对应的商品交易操作，具体的，订单提交页面中可以包括商品交易信息所对应的商品信息、商品数量以及关联小程序中的优惠信息。
为了能够使得用户可以直观地查看到转移提示信息，可以在订单提交页面中显示转移提示信息，具体的，为了能够更加准确地对转移提示信息的细节进行显示，则可以先获取与转移提示信息相对应的优惠明细以及优惠总额，其中，优惠明细可以包括多个优惠条目和各个优惠条目所对应的优惠价格，各个优惠条目所对应的优惠价格可以相同或者不同；并且，不同类型、不同身份的用户流量所对应的优惠条目不同。在获取到转移提示信息中所包括的优惠明细以及优惠总额之后，可以在订单递交页面中显示优惠明细以及优惠总额，具体的，可以在订单提交页面的中部以文本插入的方式显示转移提示信息，或者，可以以弹窗或者飘窗的方式对转移提示信息进行显示，从而有效地实现了可以通过转移提示信息引导用户流量进行转移操作。
需要注意的是，在转移提示信息以文本插入的方式在订单提交页面中进行显示时，转移提示信息中可以包括与关联应用相对应的标题信息“在关联应用中下单优惠-约节省了XX元”，其中，上述的关联应用可以是预先配置的跳转接口或者跳转控件，当用户点击上述的转移提示信息或者“关联应用”时，则可以直接启动并跳转至关联应用中的相应页面进行结算操作，从而有利于提高用户流量转移的成功率，并保证转移至关联应用进行操作的良好体验性。
本实施例提供的流量转移方法，实现了一种私转公的流量转移方案，具体通过获取预设小程序中所生成的商品交易信息，确定与预设小程序相对应的关联应用，而后基于关联应用和商品交易信息，生成与关联应用相对应的转移提示信息，并在预设小程序中的显示页面中显示转移提示信息，从而可以基于所显示的转移提示信息内容引导用户在由预设小程序转移至关联应用中进行操作，有效地实现了低成本、高效率进行流量转移操作，进而方便服务提供者或者服务提供平台对用户进行统一的运维和管理，这样不仅保证了流量转移的质量和效率，并且还有利于提高用户的良好体验性，进一步保证了该方法的实用性，有利于市场的推广与应用。
图5为本申请示例性实施例的另一种流量转移方法的流程示意图；在上述实施例的基础上，参考附图5所示，为了能够提高用户流量转移的质量和效率，在确定与预设小程序相对应的关联应用之后，本实施例中的方法还可以包括判断商品交易信息所对应的用户流量是否满足转移条件的技术方案，具体的，本实施例中的方法还可以包括：
步骤S501：基于关联应用和商品交易信息识别用户流量是否满足转移条件。
步骤S502：在用户流量满足转移条件时，则生成与关联应用相对应的转移提示信息。
步骤S503：在用户流量不满足转移条件时，则禁止生成与关联应用相对应的转移提示信息。
由于预设小程序可以供不同类型的用户进行应用，因此，在不同的应用场景中，通过预设小程序可以生成不同的商品交易信息，上述不同的商品交易信息可以标识用户流量是否适合进行转移操作，具体的，在获取到商品交易信息之后，可以确定用户流量所对应的转移价值，在用户流量所对应的转移价值较低时，则说明用户流量不适合进行流量转移操作；在用户流量所对应的转移价值较高时，则说明用户流量适合进行流量转移操作。由上可知，对于预设小程序所对应的所有用户流量而言，并不是所有的用户流量均适合进行流量转移操作，因此，为了能够提高流量转移的成功率，对于预设小程序而言，预先配置有用于对用户流量进行分析处理的转移条件，该转移条件用于识别用户流量是否适合进行流量转移操作。
具体的，在获取到关联应用和商品交易信息之后，可以对关联应用和商品交易信息进行分析处理，以识别用户流量是否满足转移条件，在一些实例中，转移条件可以 与优惠信息相关，此时，基于关联应用和商品交易信息识别用户流量是否满足转移条件可以包括：获取商品交易信息在关联应用中所对应的优惠信息；基于优惠信息识别用户流量是否满足转移条件。
其中，对于与预设小程序相对应的关联应用而言，由于关联应用相对于预设小程序可以对应有不同的运营策略，因此，针对同一商品交易信息而言，在关联应用中所对应的优惠信息与在预设小程序中所对应的优惠信息可能不同，此时，为了能够准确地识别用户流量是否满足转移条件，则可以对商品交易信息和关联应用进行分析处理，具体的，可以基于商品交易信息在关联应用中进行模拟交易操作，模拟交易操作可以是在与商品交易信息相对应的优惠策略进行实现的，因此，可以获得基于优惠策略来确定商品交易信息在关联应用中所对应的优惠信息，不同的优惠策略可以对应有不同的优惠信息。
在获取到优惠信息之后，可以对优惠信息进行分析处理，以基于优惠信息识别用户流量是否满足转移条件，具体的，基于优惠信息识别用户流量是否满足转移条件可以包括：在优惠信息大于或等于预设优惠值时，则确定用户流量满足转移条件；在优惠信息小于预设优惠值时，则确定用户流量不满足转移条件；从而有效地实现了对用户流量是否满足转移条件进行准确地识别操作，并可以基于识别结果对具有超过预设优惠限值的优惠信息的用户流量才会进行流量转移操作，对未超过预设优惠限值的优惠信息的用户流量不会进行流量转移操作，这样有利于提高流量转移操作的成功率。
在另一些实例中，不仅可以基于优惠信息来识别用户流量是否满足转移条件，还可以基于商品交易信息在关联应用以及预设小程序之间所存在的结算差值来识别用户流量是否满足转移条件，此时，基于关联应用和商品交易信息识别用户流量是否满足转移条件可以包括：获取商品交易信息在预设小程序中所对应的第一结算信息；确定商品交易信息在关联应用中所对应的第二结算信息；在第二结算信息高于或等于第一结算信息时，则确定用户流量不满足转移条件；在第二结算信息小于第一结算信息时，则获取第一结算信息与第二结算信息之间的结算差值，基于结算差值识别用户流量是否满足转移条件。
具体的，在获取到商品交易信息之后，可以直接对商品交易信息进行分析处理，以获取商品交易信息在预设小程序中所对应的第一结算信息，该第一结算信息可以包括在预设小程序中所享受的优惠信息。同时，为了能够获取到结算信息之间的差值，在确定商品交易信息和关联应用之后，可以确定商品交易信息在关联应用中所对应的第二结算信息，在一些实例中，确定商品交易信息在关联应用中所对应的第二结算信息可以包括：基于商品交易信息，确定所购买的商品品类以及商品数量；基于商品品类以及商品数量在关联应用中进行模拟交易，生成第二结算信息，第二结算信息可以包括在关联应用中所享受的优惠信息。
在获取到第一结算信息和第二结算信息之后，可以对第一结算信息和第二结算信 息进行分析处理，以基于分析处理结果识别用户流量是否满足转移条件，具体的，在第二结算信息高于或等于第一结算信息时，则说明用户在关联应用中针对相同的商品需要支付更多的费用，此时，对于用户而言，并不适合在关联应用中进行商品交易操作，因此可以确定用户流量不满足转移条件。在第二结算信息小于第一结算信息时，则说明用户在关联应用中针对相同的商品需要支付更少的费用，此时，对于用户而言，初步确定适合在关联应用中进行商品交易操作，为了进一步准确地确定用户流量是否满足转移条件，则可以进一步获取第一结算信息与第二结算信息之间的结算差值，而后基于结算差值识别用户流量是否满足转移条件。
具体的，基于结算差值识别用户流量是否满足转移条件可以包括：在结算差值大于或等于预设限值时，则确定用户流量满足转移条件；在结算差值小于预设限值时，则确定用户流量不满足转移条件，从而有效地实现了对用户流量是否满足转移条件进行准确地识别操作。
本实施例中，基于关联应用和商品交易信息识别用户流量是否满足转移条件，在用户流量满足转移条件时，则生成与关联应用相对应的转移提示信息；在用户流量不满足转移条件时，则禁止生成与关联应用相对应的转移提示信息，从而有效地实现了对于满足转移条件的用户流量进行流量转移操作，对于不满足转移条件的用户流量则不进行流量转移操作，这样不仅有利于提高流量转移操作的质量和成功率，并且还能够提高流量转移资源的利用率，进一步提高了该方法的实用性。
在另一些实例中，在生成与预设小程序相对应的转移提示信息之后，本实施例中的方法还可以包括信息推送操作，具体的，本实施例中的方法还可以包括：获取与转移提示信息相对应的推送信息，确定与用户流量相对应的关联终端，将推送信息发送至关联终端。
其中，为了能够提高流量转移操作的成功率，在生成转移提示信息之后，不仅可以通过显示界面对转移提示信息进行显示，以使得用户可以通过显示界面直观地查看到转移提示信息，还可以向关联终端发送推送信息，以通过关联终端所显示的推送信息引导用户进行相对应的流量转移操作。具体的，为了能够实现上述操作，在获取到转移提示信息之后，可以对转移提示信息进行分析处理，以获取与转移提示信息相对应的推送信息，该推送信息中可以包括：关联应用、流量转移文本以及与关联应用相对应的链接信息等等，在获取到推送信息之后，可以确定与用户流量相对应的关联终端(手机、智能手表、平板电脑等等)，该关联终端可以通过用户流量所对应的账户信息来确定。
在获取到关联终端和推送信息之后，可以将推送信息发送至关联终端，以使得用户可以通过关联终端所对应的推送信息进行查看和流量操作，这样可以促进并提高用户基于推送信息进行相对应的流量转移操作，进一步提高了该方法的实用性。
本实施例中，通过获取与转移提示信息相对应的推送信息，确定与用户流量相对 应的关联终端，并将推送信息发送至关联终端，有效地实现了能够结合推送信息和转移提示信息进行流量转移操作，这样能够提高流量转移操作的成功率，进一步提高了该方法的实用性。
具体应用时，以能够实现买菜操作的买菜小程序作为预设小程序为例，本应用实施例提供了一种流量转移方法，该流量转移方法能够对买菜小程序中的用户转移至独立关联应用中进行买菜操作，具体的，本实施例中的流量转移方法可以包括以下步骤：
步骤1：获取预设用户在买菜小程序中所生成的菜品交易信息。
其中，菜品交易信息可以包括待交易的菜品品类、菜品数量、菜品单价等等。
步骤2：在买菜小程序中，显示与菜品交易信息相对应的结算页面。
步骤3：基于菜品交易信息识别预设用户是否满足与关联应用相对应的流量转移条件，其中，关联应用是与小程序相关联的、独立运维管理的应用程序。
在一些实例中，基于菜品交易信息识别预设用户是否满足与关联应用相对应的流量转移条件可以包括：确定菜品交易信息在关联应用中所对应的优惠信息，其中，确定菜品交易信息在关联应用中所对应的优惠信息可以包括：基于菜品交易信息确定预设用户的基础数据，基础数据可以包括预设用户的身份信息、用户的偏好信息等等，而后可以结合关联应用中的具体计算规则对基础数据进行分析处理，以计算出预设用户的优惠信息，甚至可以计算出预设用户在买菜小程序和关联应用之间实付金额的差值等等。
在获取到优惠信息之后，可以将优惠信息与预设优惠值进行分析比较，在优惠信息大于或等于预设优惠值时，则确定预设用户满足与关联应用相对应的流量转移条件；在优惠信息小于预设优惠值时，则确定预设用户不满足与关联应用相对应的流量转移条件。
在又一些实例中，基于菜品交易信息识别预设用户是否满足与关联应用相对应的流量转移条件可以包括：确定菜品交易信息在关联应用中所对应的预估结算信息，获取菜品交易信息在菜品小程序中所对应的当前结算信息；获取当前结算信息与预估结算信息之间的结算差值，即结算差值＝当前结算信息-预估结算信息。而后基于结算差值来识别预设用户是否满足于关联应用相对应的流量转移条件，具体的，在结算差值大于或等于预设正整数时，则说明预设用户在菜品小程序中需要支付更多的费用，对于用户而言，转移至关联应用的概率更高，因此，可以确定预设用户满足与关联应用相对应的流量转移条件。在结算差值小于预设正整数时，则说明预设用户在菜品小程序中需要支付较少的费用，对于上述的预设用户而言，转移至关联应用的概率较低，因此，可以确定预设用户不满足与关联应用相对应的流量转移条件。
步骤4：在预设用户满足流量转移条件时，则生成转移提醒信息，并在显示界面中显示转移提醒信息。在预设用户不满足流量转移条件时，则不生成转移提醒信息。
其中，转移提醒信息可以以弹窗的方式、飘窗的方式、插入的方式在结算页面中 进行显示，以提醒并引导预设用户转移至关联应用中进行相对应的菜品交易操作。在转移提醒信息以弹窗方式在结算页面中进行显示时，转移提醒信息可以包括提醒内容以及与菜品小程序相对应的关联应用，除了包括上述信息之外，转移提醒信息还可以包括优惠信息或者结算差值，以提高对预设用户进行流量转移操作的成功率。具体的，参考附图6所示，转移提醒信息可以包括标题信息(买菜卡特惠)、关联应用(买菜卡服务)提醒内容(首次开通买菜卡，送你5元专享券，使用买菜卡，本单可优惠4.94元，还可领最高0.96元的赠品，打开【短信】查看攻略)等等。
另外，转移提醒信息的显示时机也可以根据不同的显示方式进行不同的配置操作，例如，在转移提醒信息以弹窗的方式进行显示时，则可以识别是否检测到用户在结算页面中输入提交结算操作，当获取到用户输入提交结算操作时，则在结算页面中显示转移提醒信息，并且在转移提醒信息关闭之后，才会允许进入结算流程。在转移提醒信息以飘窗或者插入的方式在结算页面中进行显示时，则可以直接在显示结算页面中对转移提醒信息进行显示。
此外，转移提醒信息不仅可以在结算页面中进行显示，还可以在订单提交页面中进行显示，具体的显示方式与在结算页面中进行显示的方式相类似，在此不再赘述。需要注意的是，由于订单提交页面中只包括结算信息，因此，页面中存在较大的空间显示区域，因此，在对转移提醒信息进行显示时，可以对转移提醒信息的具体条目以及优惠信息进行显示。具体的，参考附图7所示，在订单提交页面中可以包括订单的相关信息，并且在订单提交页面的中部可以显示转移提醒信息，该转移提醒信息可以包括多个优惠明细，为了能够使得用户了解具体的信息，可以依次对多个优惠明细进行显示，例如：在转移提醒信息可以包括以下优惠明细：赠品菜最高价值(5元)、买菜卡专享价(2元)、买菜卡专享券(2元)、买菜金折扣(0.2元)、淘宝币折扣(0.3元)以及其他优惠项目(1元)等等，从而使得用户可以更加直观地了解到转移提醒信息，有利于提高流量转移操作的成功率。
步骤5：在生成转移提醒信息之后，可以确定预设用户相对应的关联终端，并基于转移提醒信息生成推送信息，向关联终端发送推送信息。
具体的，在关联终端实现为手持终端时，推送信息可以实现为短信，从而有效地实现了不仅可以在显示界面中通过转移提醒信息来引导用户进行转移操作，还可以通过短信触发关联终端，使得用户可以直接通过关联终端的短信查看到优惠明细或者结算信息等等，这样可以进一步提高用户转移流量的成功率。
此外，为了能够提高流量转移操作的成功率，关联应用还可以基于不同类型的用户发放不同的权益和优惠，具体包括以下步骤：
步骤11：基于菜品交易信息获取用户信息；
步骤12：基于用户信息确定预设用户相对于关联应用的用户类型。
其中，关联应用中可以开通有预设活动服务，例如：月卡服务(在一个月的时间 内享受特定优惠的会员卡服务)、年卡服务(在一年内的时间内享有特定优惠的会员卡服务)、季卡服务(在一个季度内的时间内享有特定优惠的会员卡服务)，当用户开通上述预设活动服务时，则会享有更多的优惠和权益，因此，将用户是否已经在关联应用中开通账户、是否已经开通预设活动服务将用户划分为三类，具体包括：未在关联应用中开通账户的未注册用户(即为新用户)、已经在关联应用中开通账户但未开通预设活动服务的待开发用户以及已经在关联应用中开通账户且已经开通预设活动服务的已开通用户(即为老用户)。
另外，还可以统计其他数据(上述数据已经获得用户的授权且已经进行脱敏操作)，以能够提高对用户类型进行识别的准确性，例如：基于用户信息确定交易数据(加购商品特性、下单频次金额、购物车当前容量等)、用户操作行为记录(停留时长、操作习惯等)，其中，下单频次金额用于标识用户的活跃度，购物车的当前容量用于标识所有未结算的产品，并结合预设活动进行购物提醒操作，例如：提醒用户添加某项商品即可享有特定的服务(例如：领取菜品)等活动。用户操作行为记录用于识别出用户的喜好或者偏好，以便向用户提供相对应的推送产品，并发放向贴近或者适配的商品服务权益。结合上述数据以及菜品交易信息来准确地确定用户类型，这样能够实现对用户进行更加精细化的维护和管理操作。
步骤13：基于用户类型来确定与商品交易信息相对应的优惠信息，并向预设用户发放相对应的权益，以实现对用户的运维和管理。
需要注意的是，本实施例中用于实现流量转移操作的转移提醒信息不仅可以在客户端链路中的各个场景中的显示界面中进行信息推送展示，或者通过应用层中进行信息推送展示，还可以通过第三方消息能力进行信息展示等等，例如：通过广告平台进行推送显示等等，这样可以进一步提高流量转移操作的成功率和多样性。
本应用实施例提供的技术方案，结合具体的营销策略来生成转移提醒信息，之后采用信息推送以及界面显示等技术手段对转移提醒信息进行显示，通过所显示的转移提醒信息可以引导用户由小程序转移至关联应用中进行操作，从而实现了目标性质的流量转移操作，这样不仅能够降低流量转移的运营成本，并且还能够保证并提高服务提供平台对用户进行运维和管理操作，有利于提高用户的良好体验，进一步提高了该方法的实用性，有利于市场的推广与应用。
图8为本申请示例性实施例的又一种流量转移方法的流程示意图；参考附图8所示，本实施例提供了一种流量转移方法，该方法的执行主体可以为流量转移装置，可以理解的是，该流量转移装置可以实现为软件、或者软件和硬件的组合，具体的，该流量转移方法可以包括：
步骤S801：响应于用户在预设程序中输入的交互行为，显示交互界面。
步骤S802：在交互界面中，显示转移提示信息，转移提示信息用于引导用户由预设小程序转移至关联应用进行操作，关联应用与预设小程序之间存在关联关系。
其中，用户在预设程序中输入的交互行为可以包括以下至少之一：用户在预设程序中输入的商品交易行为/服务预定行为、用户打开或者浏览预设程序的行为等等。在获取到用户在预设程序中输入的交互行为之后，可以基于交互行为显示交互界面，为了能够实现流量转移操作，则可以在交互界面中显示转移提示信息，该转移提示信息用于引导用户由预设程序转移至关联应用中进行操作，在用户查看到转移提示信息之后，可以基于转移提示信息的操作进行相对应的转移操作，即用户可以由预设程序转移至关联应用中进行相应操作。
需要注意的是，在交互界面中不仅可以显示转移提示信息，还可以包括用于实现人机交互操作的预设控件，而后用户可以对交互界面中所包括的预设控件输入点选或者滑动操作等等，以实现人机交互操作。
应用场景1，预设程序可以实现为依附在某一主应用程序中的预设小程序，此时，在用户通过预设小程序进行启动操作或者商品选择操作时，则可以获取到交互行为，而后可以显示交互界面，在显示交互界面之后，可以直接在交互界面中显示转移提示信息，该转移提示信息可以在预设小程序的首页、内容显示页面(例如：商品显示页面)、订单页面、结算页面等等进行显示，从而可以实现基于所显示的转移提示信息引导用户由预设小程序转移至关联应用中进行商品交易操作。
再例如，在用户通过预设小程序进行游戏娱乐、直播、会议等操作时，可以显示与独立游戏、直播以及会议的转移提示信息，并且可以在预设小程序中的任意一个界面中显示转移提示信息，以实现基于所显示转移提示信息引导用户由预设小程序转移至关联应用中进行游戏娱乐、直播、会议等操作。
应用场景2，预设程序可以实现为独立功能操作的应用程序，此时，在用户通过预设小程序进行启动操作、视频浏览操作、图像浏览操作、文本浏览操作时，则可以获取到交互行为，而后可以显示交互界面，在交互行为与某一关联应用存在关联时，例如：在所浏览的视频、图像或者文本与预先要购买的某件商品相对应时，则可以生成转移提示信息，并在可以直接在交互界面中显示转移提示信息，该转移提示信息可以在预设程序的内容显示页面中进行显示，从而可以实现基于所显示的转移提示信息引导用户由预设程序转移至关联应用中进行相应操作。
此外，本实施例还可以包括上述图1-图7所示实施例的方法，本实施例未详细描述的部分，可参考对图1-图7所示实施例的相关说明。该技术方案的执行过程和技术效果参见图1-图7所示实施例中的描述，在此不再赘述。
图9为本申请示例性实施例的一种流量转移装置的结构示意图；参考附图9所示，本实施例提供了一种流量转移装置，该流量转移装置能够执行上述图1所示的流量转移方法，具体的，该流量转移装置可以包括：
第一获取模块11，用于获取预设小程序中所生成的商品交易信息；
第一确定模块12，用于确定与预设小程序相对应的关联应用；
第一处理模块13，用于基于关联应用和商品交易信息，生成与关联应用相对应的转移提示信息，转移提示信息用于引导预设小程序的用户流量转移至关联应用；
第一显示模块14，用于在预设小程序中的显示页面中显示转移提示信息。
在一些实例中，在确定与预设小程序相对应的关联应用之后，本实施例中的第一处理模块13用于执行以下步骤：基于关联应用和商品交易信息识别用户流量是否满足转移条件；在用户流量满足转移条件时，则生成与关联应用相对应的转移提示信息；在用户流量不满足转移条件时，则禁止生成与关联应用相对应的转移提示信息。
在一些实例中，在第一处理模块13基于关联应用和商品交易信息识别用户流量是否满足转移条件时，该第一处理模块13用于执行：获取商品交易信息在关联应用中所对应的优惠信息；基于优惠信息识别用户流量是否满足转移条件。
在一些实例中，在第一处理模块13基于优惠信息识别用户流量是否满足转移条件时，该第一处理模块13用于执行：在优惠信息大于或等于预设优惠值时，则确定用户流量满足转移条件；在优惠信息小于预设优惠值时，则确定用户流量不满足转移条件。
在一些实例中，在第一处理模块13基于关联应用和商品交易信息识别用户流量是否满足转移条件时，该第一处理模块13用于执行：获取商品交易信息在预设小程序中所对应的第一结算信息；确定商品交易信息在关联应用中所对应的第二结算信息；在第二结算信息高于或等于第一结算信息时，则确定用户流量不满足转移条件；在第二结算信息小于第一结算信息时，则获取第一结算信息与第二结算信息之间的结算差值，基于结算差值识别用户流量是否满足转移条件。
在一些实例中，在第一处理模块13基于结算差值识别用户流量是否满足转移条件时，该第一处理模块13用于执行：在结算差值大于或等于预设限值时，则确定用户流量满足转移条件；在结算差值小于预设限值时，则确定用户流量不满足转移条件。
在一些实例中，在第一处理模块13基于关联应用和商品交易信息，生成与预设小程序相对应的转移提示信息时，该第一处理模块13用于执行：基于关联应用，确定与商品交易信息相对应的优惠信息；基于优惠信息，生成与关联应用相对应的转移提示信息。
在一些实例中，在第一处理模块13基于关联应用，确定与商品交易信息相对应的优惠信息时，该第一处理模块13用于执行：获取与商品交易信息相对应的用户信息；基于用户信息，确定用户流量在关联应用中所对应的流量类型；基于流量类型，确定与商品交易信息相对应的优惠信息。
在一些实例中，在第一处理模块13基于用户信息，确定用户流量在关联应用中所对应的流量类型时，该第一处理模块13用于执行：基于用户信息，识别用户流量是否为关联应用中的注册流量；若用户流量为关联应用中的注册流量、且已开通关联应用中的预设权限，则确定流量类型为已注册流量；若用户流量为关联应用中的注册流量、且未开通关联应用中的预设权限，则确定流量类型为待开发流量；若用户流量为关联 应用中的未注册流量，确定流量类型为未注册流量。
在一些实例中，在确定用户流量在关联应用中所对应的流量类型之后，本实施例中的第一处理模块13用于执行以下步骤：基于流量类型，确定关联应用中提供的与用户流量相对应的权益类型；基于权益类型在关联应用中为用户流量发放权益。
在一些实例中，在第一显示模块14在预设小程序中的显示页面中显示转移提示信息时，该第一显示模块14用于执行：获取预设小程序中与商品交易信息相对应的结算页面；在结算页面中显示转移提示信息。
在一些实例中，在第一显示模块14在预设小程序中的显示页面中显示转移提示信息时，该第一显示模块14用于执行：获取预设小程序中与商品交易信息相对应的订单提交页面；在订单提交页面中显示转移提示信息。
在一些实例中，在第一显示模块14在订单提交页面中显示转移提示信息时，该第一显示模块14用于执行：获取转移提示信息所对应的优惠明细以及优惠总额；在订单提交页面中显示优惠明细以及优惠总额。
在一些实例中，在第一确定模块12确定与预设小程序相对应的关联应用时，该第一确定模块12用于执行：获取与预设小程序相关联的多个备选应用；确定商品信息在各个备选应用中所对应的优惠信息；将最大的优惠信息所对应的备选应用确定为关联应用。
在一些实例中，在第一确定模块12确定与预设小程序相对应的关联应用时，该第一确定模块12用于执行：获取与预设小程序相关联的多个备选应用；确定多个备选应用各自对应的转移优先级；将最高的转移优先级所对应的备选应用确定为关联应用。
在一些实例中，在生成与预设小程序相对应的转移提示信息之后，本实施例中的第一获取模块11、第一确定模块12和第一处理模块13用于执行以下步骤：
第一获取模块11，用于获取与转移提示信息相对应的推送信息；
第一确定模块12，用于确定与用户流量相对应的关联终端；
第一处理模块13，用于将推送信息发送至关联终端。
图9所示流量转移装置可以执行图1-图7所示实施例的方法，本实施例未详细描述的部分，可参考对图1-图7所示实施例的相关说明。该技术方案的执行过程和技术效果参见图1-图7所示实施例中的描述，在此不再赘述。
在一个可能的设计中，图9所示流量转移装置的结构可实现为一电子设备，该电子设备可以是集群服务器、常规服务器、云端的服务器、云主机、虚拟中心等。如图10所示，该电子设备可以包括：第一处理器21和第一存储器22。其中，第一存储器22用于存储相对应电子设备执行上述图1-图7所示实施例中提供的流量转移方法的程序，第一处理器21被配置为用于执行第一存储器22中存储的程序。
程序包括一条或多条计算机指令，其中，一条或多条计算机指令被第一处理器21执行时能够实现如下步骤：获取预设小程序中所生成的商品交易信息；确定与预设小 程序相对应的关联应用；基于关联应用和商品交易信息，生成与关联应用相对应的转移提示信息，转移提示信息用于引导预设小程序的用户流量转移至关联应用；在预设小程序中的显示页面中显示转移提示信息。
进一步的，第一处理器21还用于执行前述图1-图7所示实施例中的全部或部分步骤。
其中，电子设备的结构中还可以包括第一通信接口23，用于电子设备与其他设备或通信网络通信。
另外，本发明实施例提供了一种计算机存储介质，用于储存电子设备所用的计算机软件指令，其包含用于执行上述图1-图7所示方法实施例中的流量转移方法所涉及的程序。
此外，本发明实施例提供了一种计算机程序产品，包括：计算机程序，当计算机程序被电子设备的处理器执行时，使处理器执行图1-图7所示方法实施例中的流量转移方法。
图11为本申请示例性实施例的另一种流量转移装置的结构示意图；参考附图11所示，本实施例提供了另一种流量转移装置，该流量转移装置能够执行上述图8所示的流量转移方法，具体的，该流量转移装置可以包括：
第二获取模块31，用于响应于用户在预设程序中输入的交互行为，显示交互界面。
第二显示模块32，用于在交互界面中，显示转移提示信息，转移提示信息用于引导用户由预设小程序转移至关联应用进行操作，关联应用与预设小程序之间存在关联关系。
图11所示流量转移装置可以执行图8所示实施例的方法，本实施例未详细描述的部分，可参考对图8所示实施例的相关说明。该技术方案的执行过程和技术效果参见图8所示实施例中的描述，在此不再赘述。
在一个可能的设计中，图11所示流量转移装置的结构可实现为一电子设备，该电子设备可以是集群服务器、常规服务器、云端的服务器、云主机、虚拟中心等。如图12所示，该电子设备可以包括：第二处理器41和第二存储器42。其中，第二存储器42用于存储相对应电子设备执行上述图8所示实施例中提供的流量转移方法的程序，第二处理器41被配置为用于执行第二存储器42中存储的程序。
程序包括一条或多条计算机指令，其中，一条或多条计算机指令被第二处理器41执行时能够实现如下步骤：响应于用户在预设程序中输入的交互行为，显示交互界面；在交互界面中，显示转移提示信息，转移提示信息用于引导用户由预设小程序转移至关联应用进行操作，关联应用与预设小程序之间存在关联关系。
进一步的，第二处理器41还用于执行前述图8所示实施例中的全部或部分步骤。
其中，电子设备的结构中还可以包括第二通信接口43，用于电子设备与其他设备或通信网络通信。
另外，本发明实施例提供了一种计算机存储介质，用于储存电子设备所用的计算机软件指令，其包含用于执行上述图8所示方法实施例中的流量转移方法所涉及的程序。
此外，本发明实施例提供了一种计算机程序产品，包括：计算机程序，当计算机程序被电子设备的处理器执行时，使处理器执行图8所示方法实施例中的流量转移方法。
以上所描述的装置实施例仅仅是示意性的，其中作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。本领域普通技术人员在不付出创造性的劳动的情况下，即可以理解并实施。
通过以上的实施方式的描述，本领域的技术人员可以清楚地了解到各实施方式可借助加必需的通用硬件平台的方式来实现，当然也可以通过硬件和软件结合的方式来实现。基于这样的理解，上述技术方案本质上或者说对现有技术做出贡献的部分可以以计算机产品的形式体现出来，本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
本申请是参照根据本申请实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程设备的处理器以产生一个机器，使得通过计算机或其他可编程设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
在一个典型的配置中，计算设备包括一个或多个处理器(CPU)、输入/输出接口、网络接口和内存。内存可能包括计算机可读介质中的非永久性存储器，随机存取存储器(RAM)和/或非易失性内存等形式，如只读存储器(ROM)或闪存(flash RAM)。内 存是计算机可读介质的示例。
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带，磁带磁磁盘存储或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。按照本文中的界定，计算机可读介质不包括暂存电脑可读媒体(transitory media)，如调制的数据信号和载波。
最后应说明的是：以上各实施例仅用以说明本申请的技术方案，而非对其限制；尽管参照前述各实施例对本申请进行了详细的说明，本领域的普通技术人员应当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分或者全部技术特征进行等同替换；而这些修改或者替换，并不使相应技术方案的本质脱离本申请各实施例技术方案的范围。

Claims (15)

  1. 一种流量转移方法，其特征在于，包括：
    获取预设小程序中所生成的商品交易信息；
    确定与所述预设小程序相对应的关联应用；
    基于所述关联应用和所述商品交易信息，生成与所述关联应用相对应的转移提示信息，所述转移提示信息用于引导所述预设小程序的用户流量转移至所述关联应用；
    在所述预设小程序中的显示页面中显示所述转移提示信息。
  2. 根据权利要求1所述的方法，其特征在于，在确定与所述预设小程序相对应的关联应用之后，所述方法还包括：
    基于所述关联应用和所述商品交易信息识别用户流量是否满足转移条件；
    在所述用户流量满足转移条件时，则生成与所述关联应用相对应的转移提示信息；
    在所述用户流量不满足转移条件时，则禁止生成与所述关联应用相对应的转移提示信息。
  3. 根据权利要求2所述的方法，其特征在于，基于所述关联应用和所述商品交易信息识别用户流量是否满足转移条件，包括：
    获取所述商品交易信息在所述关联应用中所对应的优惠信息；
    基于所述优惠信息识别用户流量是否满足转移条件。
  4. 根据权利要求3所述的方法，其特征在于，基于所述优惠信息识别用户流量是否满足转移条件，包括：
    在所述优惠信息大于或等于预设优惠值时，则确定所述用户流量满足转移条件；
    在所述优惠信息小于预设优惠值时，则确定所述用户流量不满足转移条件。
  5. 根据权利要求2所述的方法，其特征在于，基于所述关联应用和所述商品交易信息识别用户流量是否满足转移条件，包括：
    获取所述商品交易信息在所述预设小程序中所对应的第一结算信息；
    确定所述商品交易信息在所述关联应用中所对应的第二结算信息；
    在所述第二结算信息高于或等于第一结算信息时，则确定所述用户流量不满足转移条件；
    在所述第二结算信息小于第一结算信息时，则获取所述第一结算信息与所述第二结算信息之间的结算差值，基于所述结算差值识别所述用户流量是否满足转移条件。
  6. 根据权利要求5所述的方法，其特征在于，基于所述结算差值识别所述用户流 量是否满足转移条件，包括：
    在所述结算差值大于或等于预设限值时，则确定所述用户流量满足转移条件；
    在所述结算差值小于预设限值时，则确定所述用户流量不满足转移条件。
  7. 根据权利要求1所述的方法，其特征在于，基于所述关联应用和所述商品交易信息，生成与所述预设小程序相对应的转移提示信息，包括：
    基于所述关联应用，确定与所述商品交易信息相对应的优惠信息；
    基于所述优惠信息，生成与所述关联应用相对应的转移提示信息。
  8. 根据权利要求7所述的方法，其特征在于，基于所述关联应用，确定与所述商品交易信息相对应的优惠信息，包括：
    获取与所述商品交易信息相对应的用户信息；
    基于所述用户信息，确定所述用户流量在关联应用中所对应的流量类型；
    基于所述流量类型，确定与所述商品交易信息相对应的优惠信息。
  9. 根据权利要求8所述的方法，其特征在于，基于所述用户信息，确定所述用户流量在关联应用中所对应的流量类型，包括：
    基于所述用户信息，识别所述用户流量是否为所述关联应用中的注册流量；
    若所述用户流量为所述关联应用中的注册流量、且已开通所述关联应用中的预设权限，则确定流量类型为已注册流量；
    若所述用户流量为所述关联应用中的注册流量、且未开通所述关联应用中的预设权限，则确定流量类型为待开发流量；
    若所述用户流量为所述关联应用中的未注册流量，确定所述流量类型为未注册流量。
  10. 根据权利要求8所述的方法，其特征在于，在确定所述用户流量在关联应用中所对应的流量类型之后，所述方法还包括：
    基于所述流量类型，确定所述关联应用中提供的与所述用户流量相对应的权益类型；
    基于所述权益类型在所述关联应用中为所述用户流量发放权益。
  11. 根据权利要求1所述的方法，其特征在于，在所述预设小程序中的显示页面中显示所述转移提示信息，包括：
    获取所述预设小程序中与所述商品交易信息相对应的结算页面；
    在所述结算页面中显示所述转移提示信息。
  12. 根据权利要求1所述的方法，其特征在于，在所述预设小程序中的显示页面中显示所述转移提示信息，包括：
    获取所述预设小程序中与所述商品交易信息相对应的订单提交页面；
    在所述订单提交页面中显示所述转移提示信息。
  13. 根据权利要求12所述的方法，其特征在于，在所述订单提交页面中显示所述转移提示信息，包括：
    获取所述转移提示信息所对应的优惠明细以及优惠总额；
    在所述订单提交页面中显示所述优惠明细以及所述优惠总额。
  14. 一种流量转移方法，其特征在于，包括：
    响应于用户在预设程序中输入的交互行为，显示交互界面；
    在所述交互界面中，显示转移提示信息，所述转移提示信息用于引导用户由所述预设小程序转移至关联应用进行操作，所述关联应用与所述预设小程序之间存在关联关系。
  15. 一种电子设备，其特征在于，包括：存储器、处理器；其中，所述存储器用于存储一条或多条计算机指令，其中，所述一条或多条计算机指令被所述处理器执行时实现如权利要求1-14中任意一项所述的方法。
PCT/CN2023/071990 2022-11-09 2023-01-13 流量转移方法及设备 WO2024098551A1 (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN202211401299.2 2022-11-09
CN202211401299.2A CN115660856A (zh) 2022-11-09 2022-11-09 流量转移方法及设备

Publications (1)

Publication Number Publication Date
WO2024098551A1 true WO2024098551A1 (zh) 2024-05-16

Family

ID=85015865

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2023/071990 WO2024098551A1 (zh) 2022-11-09 2023-01-13 流量转移方法及设备

Country Status (2)

Country Link
CN (1) CN115660856A (zh)
WO (1) WO2024098551A1 (zh)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20160055513A1 (en) * 2014-08-25 2016-02-25 Google Inc. Activating offers with a digital wallet application
CN106462843A (zh) * 2014-05-13 2017-02-22 维萨国际服务协会 用于安全远程支付处理的主小应用程序
CN108769234A (zh) * 2018-06-07 2018-11-06 Oppo广东移动通信有限公司 应用下载方法、装置、存储介质及电子设备
CN109992313A (zh) * 2019-03-28 2019-07-09 连尚（新昌）网络科技有限公司 基于桌面的应用程序引导的方法及设备
CN112256998A (zh) * 2019-07-22 2021-01-22 百度时代网络技术（北京）有限公司 一种推广信息管理方法、装置及电子设备
CN112748969A (zh) * 2019-10-31 2021-05-04 阿里巴巴集团控股有限公司 信息处理方法、信息显示方法及装置

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106462843A (zh) * 2014-05-13 2017-02-22 维萨国际服务协会 用于安全远程支付处理的主小应用程序
US20160055513A1 (en) * 2014-08-25 2016-02-25 Google Inc. Activating offers with a digital wallet application
CN108769234A (zh) * 2018-06-07 2018-11-06 Oppo广东移动通信有限公司 应用下载方法、装置、存储介质及电子设备
CN109992313A (zh) * 2019-03-28 2019-07-09 连尚（新昌）网络科技有限公司 基于桌面的应用程序引导的方法及设备
CN112256998A (zh) * 2019-07-22 2021-01-22 百度时代网络技术（北京）有限公司 一种推广信息管理方法、装置及电子设备
CN112748969A (zh) * 2019-10-31 2021-05-04 阿里巴巴集团控股有限公司 信息处理方法、信息显示方法及装置

Also Published As

Publication number Publication date
CN115660856A (zh) 2023-01-31

Similar Documents

Publication Publication Date Title
Groß Mobile shopping: a classification framework and literature review
US11556877B2 (en) Generation of engagement and support recommendations for content creators
US20130013459A1 (en) Dynamic pricing of online content
US20140074570A1 (en) Commerce System and Method of Controlling the Commerce System by Presenting Contextual Advertisements on a Computer System
US20140074615A1 (en) Commerce System and Method of Controlling the Commerce System Using Triggered Advertisements
CN108429671A (zh) 朋友圈中应用的推荐方法、装置及移动终端
CN109146572A (zh) 一种广告投放系统、方法、装置、计算机设备和存储介质
CN106204115B (zh) 信息推广方法、服务器及客户端
RU2770436C2 (ru) Система и способ предоставления мобильной рекламы
KR20140013808A (ko) 개인맞춤형 건강관리 포탈 시스템 및 그 구동방법
KR102497932B1 (ko) 뱅킹 서버 및 이를 이용하여 적금 서비스를 제공하는 방법
CN108494661A (zh) 朋友圈中分享信息的处理方法、装置及移动终端
CN112035717A (zh) 信息处理方法、装置、设备及存储介质
KR101602106B1 (ko) 광고 서비스 제공 시스템, 서버 및 방법
JP2023064840A (ja) アプリケーションプログラム、決済システム、および情報処理方法
CN113763028A (zh) 媒体信息的处理方法、装置、设备及计算机可读存储介质
CN109685595A (zh) 基于数据分析的推送方法、装置、移动终端及存储介质
US20140074571A1 (en) Commerce System and Method of Controlling the Commerce System by Layering Contextual Advertisements Over a Graphical Interface
EP2482245A1 (en) Method for managing advertisement and advertisement management server
KR102341488B1 (ko) 인플루언서 사이트와 연계하는 온라인 쇼핑몰 플랫폼
WO2024098551A1 (zh) 流量转移方法及设备
CN112651762A (zh) 信息确定、展示方法、商品交易处理方法及电子设备
Glajchen A comparative analysis of mobile phone-based payment services in the United States and South Africa
US20180129512A1 (en) Method and apparatus for serving online communities of users
US20130225266A1 (en) Providing token-based access to application features