WO2023276133A1 - Coupon distribution device, coupon distribution system, and coupon distribution method - Google Patents

Abstract

The coupon distribution device (1) according to the present disclosure comprises: a coupon creation unit (20) for creating a coupon before an estimated event finish time, the coupon being usable in stores in time slots preceding the event finish time; and a coupon transmission unit (21) for transmitting the coupon to user terminals (4) of audience members at the event.

Description

COUPON DISTRIBUTION DEVICE, COUPON DISTRIBUTION SYSTEM AND COUPON DISTRIBUTION METHOD

The present disclosure relates to a coupon distribution device, coupon distribution system, and coupon distribution method for distributing coupons to event spectators.

When spectators at events such as sports and concerts start moving all at once after the event is over, traffic and roads become congested. Patent Literature 1 discloses a congestion alleviating device for avoiding congestion in the surrounding area of an event venue. After the event ends, the congestion alleviation device described in Patent Literature 1 detects the congestion status of the route from the event venue to the station, and acquires interest information indicating the interests of people on the route. Then, the congestion alleviating device described in Patent Document 1 obtains the number of people who need to be stopped by using the detected congestion situation, and uses the number of people who need to be stopped and the interest information to find attractions that people on the route are interested in. to decide. By holding the attraction determined by the congestion alleviating device described in Patent Document 1 at the attraction venue, some spectators stay at the attraction venue, thereby alleviating congestion on the route.

JP 2016-42275 A

The congestion alleviating device described in Patent Document 1 determines attractions after the event ends. For this reason, with the technology described in Patent Document 1, even if some people are stranded due to the holding of an attraction, it is inevitable that the flow of people will concentrate after the end of the event, and the effect of mitigating congestion may not be sufficient. There is a problem that there is

The present disclosure has been made in view of the above, and aims to obtain a coupon distribution device capable of alleviating the crowding of people after the end of an event.

In order to solve the above-described problems and achieve the object, the coupon distribution device according to the present disclosure creates coupons that can be used at stores before the estimated end time of the event and during the time period before the end time. and a coupon transmission unit for transmitting the coupon to user terminals of spectators of the event.

The coupon distribution device according to the present disclosure has the effect of alleviating the crowding of people after the end of the event.

A diagram showing a configuration example of a coupon distribution system according to the first embodiment Sequence diagram showing an example of the operation in the coupon distribution system of Embodiment 1 A diagram showing an example of audience analysis information according to Embodiment 1 Sequence diagram showing an example of the operation in the coupon distribution system of Embodiment 1 A diagram showing an example of a discount rate in Embodiment 1 A diagram showing a configuration example of a computer system that realizes the coupon distribution device according to the first embodiment. A diagram showing a modification of the coupon distribution system according to the first embodiment A diagram showing a coupon distribution system according to a second embodiment The figure which shows an example of the analysis result in the performance analysis part of Embodiment 2 FIG. 10 is a diagram showing an example of audience analysis information transmitted from the audience analysis information transmission unit of Embodiment 2; The figure which shows the structural example of the performance-analysis part in Embodiment 2 in the case of using a learned model.

The coupon distribution device, coupon distribution system, and coupon distribution method according to the embodiment will be described in detail below with reference to the drawings.

Embodiment 1.
FIG. 1 is a diagram showing a configuration example of a coupon distribution system according to Embodiment 1. As shown in FIG. A coupon distribution system 100 of this embodiment includes a coupon distribution device 1 and an event operation system 3 . Coupon distribution system 100 of the present embodiment distributes coupons to spectators of an event. Examples of events include, but are not limited to, sports such as baseball, soccer, martial arts, boat races, horse racing, bicycle races, and volleyball, concerts, plays, and the like. Event venues where events are held include, but are not limited to, stadiums, multipurpose halls, concert halls, gymnasiums, boat racecourses, and racetracks. A coupon distribution device 1 distributes coupons that can be used at peripheral stores 6 around the event site to user terminals 4 held by spectators of the event. The surrounding stores 6 include stores 5-1 to 5-N. Stores 5-1 to 5-N are examples of one or more stores. Hereinafter, stores 5-1 to 5-N will be referred to as store 5 when they are not individually identified. Although a plurality of stores 5-1 to 5-N are illustrated in FIG. 1, there may be only one store 5, and N may be an integer of 1 or more. The stores 5-1 to 5-N belonging to the neighboring stores 6 are, for example, stores that have agreed with the operator of the coupon distribution system 100 regarding issuance of coupons.

When the audience starts moving out of the event venue all at once after the event is over, congestion occurs around the event venue. Coupon distribution system 100 of the present embodiment distributes coupons that can be used at shops 5 around the event site to spectators of the event before the end of the event. As a result, spectators can be expected to move from the event venue to the store 5 before the end of the event, and congestion after the end of the event can be alleviated. Coupon distribution system 100 may include valid coupons in the period before the end of the event in the distributed coupons. In addition, the coupon distribution system 100 distributes the video of the event to the surrounding shops 6 where spectators can use the coupons or to the user terminals 4 of the spectators who use the coupons. As a result, even if the spectators leave the event site before the event ends, the spectators can view the event after they leave the event site, making it easier for them to leave the event site before the event ends.

As shown in FIG. 1, the event management system 3 of this embodiment includes a camera 31, an entrance management device 32 and an operation management device 33.

The camera 31 is installed, for example, in at least one location near the entrance of the event venue and inside the event venue, photographs the spectators entering the event venue or the spectators inside the event venue, and operates the camera images obtained by the photography. Send to the management device 33 . For example, the camera 31 may be installed at the entrance to photograph all the spectators passing through the event venue, or may photograph only a part of the spectators.

The entrance management device 32 is, for example, a device that reads the identification information of the admission ticket at the entrance of the event venue, and transmits the read identification information to the operation management device 33. An admission ticket is a ticket for watching or appreciating an event, such as a game ticket or a concert ticket. The admission ticket may be paper or electronic data displayed on the user terminal 4 . The identification information of the admission ticket is displayed on the admission ticket or the user terminal 4 as a two-dimensional code such as a QR code (registered trademark) (Quick Response code), but the identification information of the admission ticket may be displayed as text. good. In addition, the admission management device 32 uses near field communication or the like to communicate with the user terminal 4 holding the admission ticket embedded with the IC (Integrated Circuit) chip or the information related to the admission ticket. You may acquire the identification information of an admission ticket. The identification information of the admission ticket is hereinafter referred to as an admission ticket ID (IDentifier).

The operation management device 33 transmits the camera image received from the camera 31 to the coupon distribution device 1. Although the camera image is transmitted to the coupon distribution device 1 via the operation management device 33 in FIG. 1 , the coupon distribution device 1 may directly receive the camera image from the camera 31 . The operation management device 33 also acquires registration information of spectators corresponding to the admission ticket ID received from the admission management device 32 from a reservation system (not shown), and transmits the acquired registration information to the coupon distribution device 1 . The registration information is information about the spectator acquired at the time of reservation, and is, for example, information indicating the details registered by the spectator at the time of reservation of the admission ticket. The registration information includes information such as spectator's name, sex, and age, for example. In addition, in the registration information, user identification information such as user identification information used when using the reservation system may be used instead of the name of the spectator. The spectator name and user identification information are examples of spectator identification information. The reservation system holds correspondence between registration information and admission ticket IDs. The operation management device 33 receives the registration information corresponding to the admission ticket ID from the reservation system by specifying the admission ticket ID and requesting the transmission of the registration information to the reservation system. Note that the operation management device 33 may have a function as a reservation system. In this case, the operation management device 33 itself stores the registration information corresponding to the admission ticket ID in a storage unit (not shown). , reads the registration information corresponding to the admission ticket ID from the storage unit, and transmits the read registration information to the coupon distribution device 1 .

Also, the operation management device 33 manages the progress of the event, and transmits progress information indicating the progress of the event to the coupon distribution device 1 . For example, if the event is baseball, the progress information may be displayed in units of the top and bottom of each inning, such as the top of the 7th inning and the bottom of the 8th inning, or may be displayed in units of 1 out in the top of the 7th inning. As such, it may be indicated in units of outcounts. Also, if the event is soccer, the progress information may be indicated by the elapsed times in the first half and the second half, such as 30 minutes in the first half and 20 minutes in the second half. Further, the progress information may be indicated in units of performances, for example, if the event is a concert, such as the third performance out of 10 performances of the event. The operation management device 33, for example, transmits progress information to the coupon distribution device 1 each time the value of the progress information is updated. The progress information may be input to the operation management device 33 by an operator, or may be transmitted to the operation management device 33 from another device. When the end time of the event is set, the operation management device 33 may transmit the end time of the event to the coupon distribution device 1 without transmitting the progress information. The operation management device 33 also transmits event information indicating the type of event to the coupon distribution device 1 . The types of events are, for example, professional baseball, adult baseball, soccer, concerts, plays, and the like. The event information may be input to the operation management device 33 by an operator, or may be transmitted to the operation management device 33 from another device.

In FIG. 1, the event management system 3 includes the camera 31 and the entrance management device 32, but the event management system 3 is not limited to this, and the event management system 3 includes only one of the camera 31 and the entrance management device 32. You may prepare.

Coupon distribution device 1 of the present embodiment includes camera video reception unit 11, registration information reception unit 12, progress information reception unit 13, audience analysis unit 14, end time estimation unit 15, audience analysis information transmission unit 16, coupon ID reception It includes a unit 17 , a performance information storage unit 18 , a coupon request reception unit 19 , a coupon creation unit 20 and a coupon transmission unit 21 .

The camera image reception unit 11 receives camera images from the operation management device 33 and outputs the received camera images to the audience analysis unit 14 . The registration information receiving unit 12 receives registration information from the operation management device 33 and outputs the received registration information to the audience analysis unit 14 . The progress information receiving unit 13 receives progress information from the operation management device 33 and outputs the received progress information to the end time estimation unit 15 . The progress information receiving unit 13 also receives event information from the operation management device 33 and outputs the received event information to the end time estimating unit 15 .

The spectator analysis unit 14 uses the attribute information of the spectators of the event to generate attribute analysis information indicating the composition ratio of the spectators of the event for each attribute category. Specifically, the spectator analysis unit 14 uses at least one of the camera image and the registration information to generate the attribute information of the spectators of the event, and uses the attribute information to classify the spectators into a plurality of categories (attribute categories). and calculate the composition ratio for each attribute category. Attribute information is at least one of age and sex, for example. Below, as an example, the attribute information is age and gender, but the attribute information is not limited to this. The audience analysis unit 14 outputs the composition ratio for each section to the audience analysis information transmission unit 16 as attribute analysis information. Further, when receiving the registration information from the registration information receiving section 12 , the spectator analysis section 14 outputs the registration information to the coupon creating section 20 .

Specifically, when receiving a camera image from the camera image receiving unit 11, the audience analysis unit 14 estimates the attribute information of the audience by image recognition processing using the camera image, and uses the estimated attribute information. Audiences are classified into multiple categories, and the number of audience members in each category is counted. Then, the audience analysis unit 14 uses the counting results for each section to calculate the composition ratio for each section. The segment is represented by a combination of age range and gender, for example, age is teens and sex is male. The classification is not limited to this, and may be only the age range or only the sex. In the following, an example will be described in which the categories are represented by combinations of age ranges and genders. General processing can be used as the image recognition processing performed by the audience analysis unit 14, and any processing may be used. Note that even if the camera 31 does not photograph all the spectators, by photographing a sufficient number of spectators so that they are not biased toward locations with specific conditions, the composition ratio of each category of the photographed spectators can be fully captured. It can be regarded as an estimate of the composition ratio for each segment of the audience. When the spectator analysis unit 14 receives the registration information from the registration information reception unit 12, the spectator analysis unit 14 extracts attribute information from the registration information, classifies the spectators into categories using the extracted attribute information, and configures each category. Calculate the ratio.

When the event operation system 3 includes the camera 31 and the entrance management device 32, the operation management device 33 transmits the registration information to the coupon distribution device 1 and does not transmit the camera image to the coupon distribution device 1. good too. In addition, when the event operation system 3 is equipped with a camera 31 and an entrance management device 32, and a part of the audience of the event enters through the entrance management device 32 and the rest enters without going through the entrance management device 32, the operation The management device 33 transmits both the camera image and the registration information to the coupon distribution device 1, and the spectator analysis unit 14 of the coupon distribution device 1 uses both the camera image and the registration information to obtain the composition ratio for each category. may For example, the spectator analysis unit 14 may count the number of spectators in each section by combining the attribute information estimated from the camera image and the attribute information extracted from the registration information, and use the counting result to obtain the composition ratio for each section. .

The end time estimation unit 15 estimates the end time of the event using the progress information received from the progress information reception unit 13, and notifies the coupon creation unit 20 of the estimation result. For example, if the event is baseball, the required time for one attack in one inning is determined in advance, and the end time estimating unit 15 calculates the progress information that is updated sequentially and the required time for one attack in one inning. The end time of the event is estimated as the end time of the ninth inning using time and time. For example, if the event is a concert, the required time for each performance is determined in advance, and the end time estimating unit 15 uses the progress information that is updated sequentially and the required time for each performance to determine the end of all performances. Estimate the time to Auxiliary information for estimating the end time, such as the time required for one attack in one inning and the time required for one performance, is determined in advance for each type of event and stored in the coupon distribution device 1 (not shown). The end time estimating unit 15 uses the event information received from the progress information receiving unit 13 to read necessary auxiliary information according to the type of the corresponding event. Alternatively, the auxiliary information may be notified from the operation management device 33 for each event, or may be input from the operator to the coupon distribution device 1 for each event. The end time estimation unit 15 also outputs the event information received from the progress information reception unit 13 to the spectator analysis information transmission unit 16 .

The audience analysis information transmission unit 16 transmits the audience analysis information including the attribute analysis information generated by the audience analysis unit 14 to the store 5 . Specifically, the audience analysis information transmission unit 16 generates audience analysis information including the event information received from the end time estimation unit 15 and the attribute analysis information received from the audience analysis unit 14, and transmits the generated audience analysis information. It is transmitted to each store 5 of the surrounding stores 6 .

The coupon request reception unit 19 receives coupon request information indicating a request for issuance of a coupon from the store 5 and outputs the received coupon request information to the coupon creation unit 20 . The coupon request information includes information indicating the type of coupon to be issued. The type of coupon is, for example, information indicating the service or product corresponding to the coupon. The types of coupons are, for example, beer, juice, coffee, drinks, meals, etc., if the store 5 is a restaurant, and stationery, goods A, etc., if the store 5 is a store that sells goods. It is not limited to these. As will be described later, for example, the coupon may be a discount coupon that provides a discount on the price of services or products at the store 5, or a coupon that serves as a purchase ticket that allows the purchase of products such as limited sales. may In this way, when coupons such as purchase tickets can be issued in addition to discounts, the coupon request information includes not only information indicating the service or product, but also information indicating whether it is a discount or a purchase ticket. may

The coupon creation unit 20 creates a coupon that can be used at the store 5 before the estimated end time of the event and during the time period before the estimated end time of the event. Specifically, the coupon creating unit 20 creates a coupon using the end time of the event, which is the estimation result received from the end time estimating unit 15, and the coupon request information received from the coupon request receiving unit 19, A coupon ID, which is coupon identification information, is assigned to the created coupon, and the ID-attached coupon is output to the coupon transmission unit 21 . The coupons created include those that are valid during the time period prior to the end time of the event. The details of the coupon creation method in the coupon creation unit 20 will be described later. A coupon with an ID includes, for example, information indicating the content of the coupon and information indicating the coupon ID. The ID-attached coupon may be a two-dimensional code. The information indicating the coupon ID may be the coupon ID displayed as a two-dimensional code, or may be the coupon ID itself, which is different from the two-dimensional code. Further, when receiving the registration information from the spectator analysis unit 14 , the coupon creation unit 20 associates the registration information with the created ID-attached coupon and stores them in the performance information storage unit 18 . Note that when the coupon distribution device 1 does not manage the registration information of each spectator, such as when the event management system 3 transmits a camera image but does not transmit registration information, the coupon creation unit 20 does not assign a coupon ID. Alternatively, the created coupon may be transmitted to the coupon transmission unit 21 instead.

The coupon transmission unit 21 transmits the ID-attached coupon created by the coupon creation unit 20 to the user terminals 4 of the spectators of the event. Note that the coupon transmission unit 21 may transmit a coupon, and the coupon may be a coupon with an ID or a coupon without an ID. Coupon transmission is performed, for example, by the user terminal 4 accessing a URL (Uniform Resource Locator) for coupon acquisition. For example, a two-dimensional code indicating a URL for obtaining a coupon may be displayed on a large screen at an event venue, or a two-dimensional code indicating a URL for obtaining a coupon may be attached to a seat. . If the coupon distribution device 1 does not manage the registration information of each spectator, the coupon distribution device 1 may display the coupon when the user terminal 4 accesses the URL for acquiring the coupon. That is, when the user terminal 4 accesses the URL for acquiring the coupon, the coupon transmission unit 21 may transmit the coupon. When the coupon distribution device 1 manages the registration information of each spectator, for example, the coupon distribution device 1 associates the user terminal 4 with the coupon ID of the coupon to be distributed, as will be described later. As a specific example of the association, for example, when the user terminal 4 accesses a URL for acquiring a coupon, it requests input of information included in the registration information, such as user identification information or name for identifying the user.

The method of sending the coupon is not limited to the above example. For example, the coupon with ID may be sent to the user terminal 4 of the spectator at the event venue by sending the coupon with ID over the local communication network at the event venue. . Alternatively, the application software for acquiring the coupon in the user terminal 4 acquires the position information of the user terminal 4, and acquires the coupon with ID to the coupon distribution device 1 when it is determined that the user terminal 4 is inside the event venue. may be requested.

When the coupon with ID (or coupon) is transmitted to the user terminal 4 by the coupon transmission unit 21 , the user operates the user terminal 4 to send the coupon with ID (or coupon) received by the user terminal 4 to the store 5 . Coupons can be used by presenting

A coupon ID receiving unit (coupon identification information receiving unit) 17 receives from each store 5 a use coupon ID, which is a coupon ID of a coupon with an ID used at each store 5, and stores the received use coupon ID in a performance information storage unit. 18. A use coupon ID, which is use coupon identification information, is an example of use coupon information indicating a used coupon, and is used by the coupon creation unit 20 when obtaining the use record for each spectator, as described later.

The video distribution system 2 shown in FIG. 1 receives a video from a shooting device (not shown) that shoots an event, and transmits the received video to at least some of the stores 5 in the vicinity. Also, the video distribution system 2 may transmit the received video to the user terminal 4 . That is, the video distribution system 2 distributes video of the event to at least one of the store 5 and the user terminal 4 . The video distribution system 2 transmits video to the shop 5, for example, from the start of the event or from the middle of the event. The video distribution system 2 starts transmitting video to the user terminal 4 when the spectator uses the coupon. For example, the video distribution system 2 requests the user terminal 4 to transmit a password before starting transmission of video to the user terminal 4, and the password transmitted from the user terminal 4 matches the stored password. start transmitting the video. The password is periodically changed, for example, every day or every week, and notified to the store 5 . The password update timing is not limited to the above example. The password may be posted at the store 5, or the password may be transmitted to the spectator from the clerk when the spectator presents the coupon using the user terminal 4. FIG. When the spectator who uses the coupon inputs the password to the user terminal 4, the video is transmitted from the video distribution system 2 to the user terminal 4. - 特許庁

Alternatively, the video may be distributed to the user terminal 4 by approval using the coupon ID. For example, when a used coupon ID transmitted from the store 5 is stored in the performance information storage unit 18, the coupon creation unit 20 of the coupon distribution device 1 or a functional unit (not shown) of the coupon distribution device 1 corresponds to the used coupon ID. The ID-attached coupon to which the ID is assigned may be read out from the performance information storage unit 18 and the registration information and the user terminal 4 may be associated with each other. Here, it is assumed that the registration information and the identification information of the user terminal 4 are associated with each other at the time of issuing the coupon with ID, or the identification information of the user terminal 4 is included in the registration information. The coupon creation unit 20 of the coupon distribution device 1 or the functional unit (not shown) of the coupon distribution device 1 identifies the user terminal 4 of the spectator who used the ID-attached coupon, and transmits the identification information of the identified user terminal 4 to the approved user. It may be notified to the video distribution system 2 as identification information of the terminal 4 . The video distribution system 2 transmits the video to the user terminal 4 corresponding to the identification information of the user terminal 4 notified from the coupon distribution device 1 . The coupon creation unit 20 of the coupon distribution device 1 or the functional unit (not shown) of the coupon distribution device 1 may specify the user identification information instead of the identification information of the user terminal 4 using the coupon ID of the coupon used. . In this case, the user terminal 4 transmits the user identification information to the video distribution system 2 and requests the video distribution system 2 to transmit the video. The video distribution system 2 transmits the video to the user terminal 4 when the user identification information transmitted from the user terminal 4 matches the user identification information notified from the coupon distribution device 1 .

As shown in FIG. 1, the user terminal 4 includes a coupon receiving section 41, an output section 42 and a video receiving section 43. Coupon receiving unit 41 receives an ID-attached coupon (or coupon) from coupon distribution device 1 and outputs the received ID-attached coupon (or coupon) to output unit 42 . The video receiving unit 43 outputs the video to the output unit 42 upon receiving the video from the video distribution system 2 . The output unit 42 has at least a display function. The output unit 42 may have a function as a speaker. The output unit 42 displays the ID-attached coupon (or coupon) received from the coupon receiving unit 41 and displays the video received from the video receiving unit 43 .

As shown in FIG. 1, a store 5-1 in the surrounding stores 6 includes a store terminal 51 and a display device 52. A store 5 - 2 in the surrounding stores 6 has a store terminal 51 . The stores 5 in the surrounding stores 6 are provided with at least store terminals 51 . Not all stores 5 need to have the display device 52 . The display device 52 is, for example, a large display device that can be viewed by visitors to the store 5, but may be any display device that can display images. A spectator who uses an ID-attached coupon (or coupon) at a store 5 that does not have a display device 52 can view the video on the user terminal 4 as described above.

The store terminal 51 receives the spectator analysis information from the coupon distribution device 1 and presents the spectator analysis information to the store clerk by displaying the spectator analysis information. The store clerk determines the type of coupon to be issued based on the spectator analysis information and the services provided at the store 5 or the products sold at the store 5 . For example, if the store 5 is a restaurant that offers beer, juice, and meals, the clerk selects and selects the product for which coupons are requested from beer, juice, and meals using the audience analysis information. Information indicating the product is input to the store terminal 51 . The store terminal 51 generates coupon request information using the information input by the store clerk, and transmits the generated coupon request information to the coupon distribution device 1 . Also, the store terminal 51 reads the coupon with ID displayed on the user terminal 4 of the spectator who uses the coupon with ID, and transmits the coupon ID corresponding to the read coupon with ID to the coupon distribution apparatus 1 as the coupon ID to be used. . When a coupon without an ID is used, the coupon may be checked by a store clerk at the store 5 or read by the store terminal 51 . Also, the store terminal 51 may be a terminal in a POS (Point of Sale) system, or may be a terminal connected to the POS system. In this case, the coupon ID to be used may be transmitted to the coupon distribution device 1 via the POS system. In addition, the store terminal 51 may transmit and receive information to and from the coupon distribution device 1 using existing application software such as SNS (Social Networking Service).

The display device 52 receives the video of the event from the video distribution system 2 and displays the received video. If there is a limit to viewing the video of the event, that is, if it is not preferable that all customers visiting the store 5 can view the video of the event, the store 5 may be provided with a dedicated area such as a private room. Alternatively, the display device 52 may be installed in the dedicated area, and spectators who use coupons with IDs (or coupons) may view the video in the dedicated area.

Next, the operation of this embodiment will be described. 2 and 4 are sequence diagrams showing an example of the operation in the coupon distribution system 100 of this embodiment. As shown in FIG. 2, the coupon distribution device 1 receives camera images and registration information from the event management system 3 (steps S1 and S2). As described above, the camera image is the image of the audience captured at the event site, and the registered information is the information registered at the time of reservation of the admission ticket. Also, as described above, the coupon distribution device 1 may receive at least one of the camera image and the registration information from the event operation system 3 .

Next, the coupon distribution device 1 analyzes the attribute information of the spectators at the event venue using at least one of the camera image and the registered information (step S3). Specifically, the spectator analysis unit 14 obtains the attribute information of the spectators of the event using at least one of the camera video and the registration information, classifies the spectators into a plurality of categories using the attribute information, and configures each category. A ratio is calculated, and the calculated composition ratio for each section is output to the audience analysis information transmission unit 16 as attribute analysis information.

The coupon distribution device 1 also receives progress information (event progress information) from the event operation system 3 (step S4), and estimates the end time of the event based on the event progress information (step S5). Specifically, the end time estimation unit 15 estimates the end time of the event using the progress information and the auxiliary information described above, and outputs the estimated time of the event, which is the estimation result, to the coupon creation unit 20 . Steps S4 and S5 are performed every time progress information is updated during the event, or periodically. It should be noted that steps S4 and S5 need not be performed when the end time of the event is determined, or when the estimated end time of the event is determined. In this case, the end time of the event is input by the operator or transmitted from the event operation system 3, and is input to the coupon creation unit 20 as the estimated end time of the event.

The coupon distribution device 1 transmits the spectator analysis information to the stores 5-1 to 5-N (step S6). Specifically, the audience analysis information transmission unit 16 generates audience analysis information including the attribute analysis information received from the audience analysis unit 14 and the event information received from the end time estimation unit 15, and transmits the generated audience analysis information. Send to stores 5-1 to 5-N. As described above, the event information is transmitted from the operation management device 33, received by the progress information receiving section 13, and input to the spectator analysis information transmitting section 16 via the end time estimating section 15, for example. Note that the event information may be directly input to the coupon distribution device 1 instead of being transmitted from the operation management device 33 .

FIG. 3 is a diagram showing an example of audience analysis information according to this embodiment. In the example shown in FIG. 3, the event information is shown above, and the attribute analysis information is shown below the event information. In the example shown in FIG. 3, the event information indicates that the event is professional baseball. In the attribute analysis information shown in FIG. 3, each category is defined by a combination of age and sex. For example, an attribute of age under 10 and gender of male is one category. In the example shown in FIG. 3, the ages are classified into under ten, teens, twenties, thirties, forties, fifties, and sixties. The ratios shown in FIG. 3 are percentages of the number of spectators in each category to N _all , where N _all is the number of spectators of all ages and all genders. That is, the ratios shown in FIG. 3 indicate the composition ratio of the spectators of each category to the spectators of all ages and all genders.

Return to the description of Figure 2. The stores 5-1 to 5-N determine coupons to be issued based on the spectator analysis information (step S7). Specifically, when the store terminals 51 of the stores 5-1 to 5-N receive the spectator analysis information transmitted in step S6, they display the received spectator analysis information, and display the type of coupon requested to be issued by the clerk. accepts the input of Then, the store terminals 51 of the stores 5-1 to 5-N determine coupons to be issued based on the accepted contents. It is not necessary for all the shops 5-1 to 5-N that have received the spectator analysis information to request the issuance of coupons. .

Next, as shown in FIG. 4, stores 5-1 to 5-N transmit coupon request information (step S8). In FIG. 4, the coupon request information corresponding to the stores 5-1 to 5-N are shown as coupon request information #1 to #N. Coupon request receiving unit 19 of coupon distribution device 1 receives coupon request information (coupon request information #1 to #N) and outputs the received coupon request information to coupon creating unit 20 .

Next, the coupon distribution device 1 creates a coupon based on the coupon request information and the event end time, and assigns an ID to the coupon (step S9). Specifically, the coupon creating unit 20 creates a coupon using the event end time received from the end time estimating unit 15 and the coupon request information received from the coupon request receiving unit 19 . The coupon creation unit 20 assigns a coupon ID, which is coupon identification information, to the created coupon for each piece of registration information received from the audience analysis unit 14, and creates an ID-attached coupon, which is a coupon to which the coupon ID is assigned. Coupon creation unit 20 also outputs the created coupon with ID to coupon transmission unit 21 . Also, the coupon creation unit 20 associates the ID-attached coupon with the registration information and stores them in the performance information storage unit 18 . Note that the timing at which the coupon creation unit 20 creates the coupon may be any time from when spectators are permitted to enter the event site until the end time of the event. For example, the coupon distribution device 1 may create the coupon a predetermined time before the estimated end time of the event.

The coupon creation unit 20 creates a valid coupon, for example, when the store entry time is before the event end time. Also, the coupon creation unit 20 may change the contents of the coupon for each of a plurality of time slots, for example, and in this case, the earlier the time slot, the higher the discount rate. For example, the coupon creating unit 20 may determine the discount rate for each of a plurality of time slots and create coupons so that the earlier the time slot, the higher the discount rate. FIG. 5 is a diagram showing an example of a discount rate according to this embodiment. In the example shown in FIG. 5, the estimated event end time is 19:00. The example shown in FIG. 5 shows an example of the discount rate when entering the store before 18:00, 18:01-18:30, and 18:31-19:00. For example, the coupon creation unit 20 sets the discount rate to 10% when entering the store from 30 minutes before the event end time to the event end time, and sets the discount rate to 20% when entering the store for 30 minutes before the event end time. and a rule that the discount rate for entering the store before that time is set to 30%. to decide. Note that the specific discount rate and time period are not limited to this example. Also, rules may be defined for each type of event, or rules may be defined according to whether the day on which the event is held is a weekday or a holiday. The coupon creation unit 20 creates a coupon using the discount rate illustrated in FIG. 5 and the service or product indicated by the coupon request information received from each store 5 . For example, if the store 5-1 requests the issuance of beer coupons, a 30% discount on beer for entering the store before 18:00, a 20% discount on beer for entering the store between 18:01 and 18:30, A coupon is created with contents such as a 10% discount on beer when entering the store from 18:31 to 19:00.

Note that the coupon creation unit 20 may determine coupons to be issued for each attribute category. In this case, the type of coupon to be issued may be specified for each category in the coupon request information. Also, although an example in which the coupon creation unit 20 determines the discount rate has been described here, the store 5 specifies the discount rate in the coupon request information, and the coupon creation unit 20 uses the specified discount rate to create the coupon. may be issued.

Also, if the store 5 is a store that sells goods, the coupon creation unit 20 may use the coupon as a purchase ticket for limited goods related to the event. In this case, the coupon creation unit 20 may create a coupon that allows the purchase of goods that are more popular or sold less frequently in an earlier time slot.

Further, as described above, the record information storage unit 18 stores the used coupon IDs, which are the coupon IDs of the coupons used at the store 5, and stores previously issued coupons with IDs and corresponding registration information. stored. For this reason, the coupon creation unit 20 uses the use coupon ID stored in the performance information storage unit 18, the registration information, and the ID-attached coupon to create a user ID such as a name or user identification information corresponding to the use coupon ID. can ask for information to identify The coupon creating unit 20 may determine, for each user, the discount rate of the coupon to be created based on past coupon usage records when issuing the coupon. For example, if the number of past coupon usages of the spectator corresponding to the registration information received from the spectator analysis unit 14 is equal to or greater than the threshold value, the coupon creation unit 20 sets the discount rate below the discount rate determined using the above rule. A coupon with a high discount rate, such as a 10% discount, may be created for spectators who use the coupon frequently.

Also, if the coupon distribution device 1 does not manage the registration information, the coupon creation unit 20 does not need to assign the coupon ID to the coupon. In this case, the coupon creation unit 20 outputs the created coupon to the coupon transmission unit 21 instead of the ID-attached coupon.

The coupon distribution device 1 transmits the ID-attached coupon (or coupon) to the user terminal 4 (step S10). The user terminal 4 receives and displays the ID-attached coupon (or coupon) so that the spectator can confirm the contents of the coupon. If the spectator confirms the content of the coupon and wants to use the coupon, the spectator leaves the event earlier than the end time. Thereby, congestion after the end of the event can be suppressed. In addition, when transmitting the ID-attached coupon (or coupon), the coupon distribution device 1 sends to the user terminal 4 information indicating that the video of the event can be viewed at the store 5 or using the user terminal 4 by using the coupon. You may send. When the user terminal 4 displays the information, the spectator can recognize that the video of the event can be viewed even after leaving the event site and moving to the store 5, so the spectator leaves the event earlier than the end time of the event. can promote

Also, as described above, a two-dimensional code indicating the URL for obtaining the coupon may be displayed on the large screen inside the event venue, or the two-dimensional code may be affixed to the seat. If the coupon is not an ID-attached coupon, in this case, the coupon distribution device 1 functions as a Web server, and the user terminal 4 reads the two-dimensional code and accesses the URL, thereby sending the coupon from the coupon distribution device 1 to the user terminal 4. may be sent.

The ID-attached coupon will be transmitted to the spectator's user terminal 4 corresponding to the registration information associated with the ID-attached coupon. Therefore, the registration information and the user terminal 4 are associated with each other by some method. For example, when the user terminal 4 reads a two-dimensional code indicating a URL for obtaining a coupon and accesses the URL, the user identification information may be requested at the URL. The user terminal 4 transmits the user identification information input by the spectator to the coupon distribution device 1 together with the identification information of the user terminal 4 . The coupon distribution device 1 compares the user identification information received from the user terminal 4 with the user identification information in the registration information stored in the performance information storage unit 18 to obtain the user terminal 4 (identification information of the user terminal 4). and registration information. Note that the two-dimensional code indicating the URL for acquiring the coupon may be attached to a seat at the event venue. Alternatively, for example, by performing reservation of admission tickets and distribution of coupons using the same application software in the user terminal 4, the user terminal 4 may display a button for obtaining a coupon by the application software. In this case, when the user presses the button, the application software sends information requesting coupon acquisition to the coupon distribution apparatus 1 together with the user identification information included in the registration information. Thereby, the coupon distribution device 1 can grasp the correspondence between the user terminal 4 and the registration information. Alternatively, the identification information of the user terminal 4 may be included in the registration information acquired by the operation management device 33 .

Coupon creation unit 20, for example, by the method illustrated above, grasps the correspondence between the identification information of user terminal 4 and the registration information, and when outputting the coupon with ID to coupon transmission unit 21, generates the coupon with ID. identification information of the user terminal 4 corresponding to , and notifies the identification information of the user terminal 4 as the destination. Note that the method of associating the identification information of the user terminal 4 with the registration information is not limited to the example described above.

The video distribution system 2 distributes the video by transmitting the video of the event to the store 5 and the user terminal 4 (step S11). In addition, as described above, the video transmission to the store 5 may be performed at the start of the event. Also, the distribution of the video to the user terminal 4 is started after the spectator corresponding to the user terminal 4 uses the coupon or after the spectator corresponding to the user terminal 4 enters the store 5 using the coupon. is desirable. Specifically, for example, the input of a password may be requested before the video of the user terminal 4 is distributed. Alternatively, in the case of an ID-attached coupon, distribution of the video to the user terminal 4 may be started upon approval using the use coupon ID, as described above.

Next, the hardware configuration of the coupon distribution device 1 of this embodiment will be described. Coupon distribution device 1 of the present embodiment functions as coupon distribution device 1 by executing a program, which is a computer program in which processing in coupon distribution device 1 is described, on the computer system. FIG. 6 is a diagram showing a configuration example of a computer system that realizes the coupon distribution device 1 of this embodiment. As shown in FIG. 6, this computer system comprises a control section 101, an input section 102, a storage section 103, a display section 104, a communication section 105 and an output section 106, which are connected via a system bus 107. there is

In FIG. 6, the control unit 101 is, for example, a processor such as a CPU (Central Processing Unit), and executes a program describing the processing in the coupon distribution device 1 of this embodiment. Note that part of the control unit 101 may be realized by dedicated hardware such as a GPU (Graphics Processing Unit) or an FPGA (Field-Programmable Gate Array). The input unit 102 is composed of, for example, a keyboard and a mouse, and is used by the user of the computer system to input various information. The storage unit 103 includes various memories such as RAM (Random Access Memory) and ROM (Read Only Memory) and storage devices such as hard disks, and stores programs to be executed by the control unit 101 and necessary information obtained in the process of processing. store data, etc. The storage unit 103 is also used as a temporary storage area for programs. The display unit 104 includes a display, LCD (liquid crystal display panel), etc., and displays various screens to the user of the computer system. A communication unit 105 is a receiver and a transmitter that perform communication processing. The output unit 106 is a printer, speaker, or the like. Note that FIG. 6 is an example, and the configuration of the computer system is not limited to the example in FIG.

Here, an example of the operation of the computer system until the program of the present embodiment becomes executable will be described. In the computer system having the above configuration, for example, a computer program is stored in a storage unit from a CD-ROM or DVD-ROM set in a CD (Compact Disc)-ROM drive or a DVD (Digital Versatile Disc)-ROM drive (not shown). 103 installed. Then, when the program is executed, the program read from storage unit 103 is stored in the main storage area of storage unit 103 . In this state, the control unit 101 executes processing as the coupon distribution device 1 of this embodiment according to the program stored in the storage unit 103. FIG.

In the above description, a program describing the processing in the coupon distribution device 1 is provided using a CD-ROM or DVD-ROM as a recording medium. For example, a program provided by a transmission medium such as the Internet via the communication unit 105 may be used depending on the capacity of the computer.

Audience analysis unit 14, end time estimation unit 15, and coupon creation unit 20 shown in FIG. 1 are executed by control unit 101 shown in FIG. It is realized by The storage unit 103 shown in FIG. 6 is also used to realize the spectator analysis unit 14, the end time estimation unit 15, and the coupon creation unit 20 shown in FIG. The performance information storage unit 18 shown in FIG. 1 is a part of the storage unit 103 shown in FIG. The camera image receiving unit 11, the registration information receiving unit 12, the progress information receiving unit 13, the spectator analysis information transmitting unit 16, the coupon ID receiving unit 17, the coupon request receiving unit 19, and the coupon transmitting unit 21 shown in FIG. is realized by the communication unit 105 shown in . The control unit 101 is also used to realize the camera image receiving unit 11, the registration information receiving unit 12, the progress information receiving unit 13, the spectator analysis information transmitting unit 16, the coupon ID receiving unit 17, the coupon request receiving unit 19 and the coupon transmitting unit 21. be done. Also, the coupon distribution device 1 may be realized by a plurality of computer systems. For example, the coupon distribution device 1 may be realized by a cloud computer system.

Similarly, the video distribution system 2 is realized by, for example, a computer system with the configuration shown in FIG. The store terminal 51 is similarly realized by, for example, the computer system having the configuration shown in FIG. The user terminal 4 is similarly implemented by, for example, a computer system having the configuration shown in FIG. Coupon receiving unit 41 and video receiving unit 43 shown in FIG. 1 are implemented by communication unit 105 shown in FIG. A control unit 101 is also used to realize the coupon receiving unit 41 and the video receiving unit 43 . Output unit 42 shown in FIG. 1 is implemented by display unit 104 shown in FIG. 6 and output unit 106, which is a speaker.

<Modification>
FIG. 7 is a diagram showing a modification of the coupon distribution system according to the first embodiment. A coupon distribution system 100a of a modified example of the present embodiment includes a coupon distribution device 1a and an event operation system 3. FIG. The coupon distribution device 1a is the same as the coupon distribution device 1 except that the coupon generation unit 20 is replaced by a coupon generation unit 20a. Components having functions similar to those of the first embodiment are denoted by the same reference numerals as those of the first embodiment, and overlapping descriptions are omitted.

The coupon creation unit 20a of the present embodiment acquires from the traffic information system 7 congestion information indicating the degree of congestion of transportation means and roads around the event venue, and from the acquired congestion information, congestion information at the end time of the event. to predict. Then, the coupon creation unit 20a creates a coupon according to the congestion information. For example, the coupon creation unit 20a acquires the number of people getting on and off at nearby stations, stops, and the like in transportation means such as railroads and fixed-route buses, as the congestion information. For example, the coupon creation unit 20a holds changes in the average number of boarding and alighting passengers for each time zone of the day as daily change information based on past information in a table or a calculation formula, and obtains the daily change information and Congestion information at the end time of the event is predicted from the congestion information obtained. For example, the reference time period is from 8:00 to 8:30, and the passenger ratio, which is the ratio of the number of passengers in the relevant time period to the number of passengers in the reference time period, is calculated for each time period in 30-minute units. It is stored as daily change information. The coupon creation unit 20a multiplies the acquired congestion information by a value obtained by dividing the passenger ratio in the time slot at the end time of the event by the passenger ratio in the time slot corresponding to the congestion information. Predict congestion information. Alternatively, if the difference between the time corresponding to the acquired congestion information and the end time of the event is equal to or less than the threshold, the coupon creation unit 20a uses the acquired congestion information as it is as the predicted value of the congestion information at the end time of the event. may The coupon creating unit 20a creates coupons such that, for example, the higher the degree of congestion indicated by the congestion information, the higher the discount rate. Note that the congestion information may be the number of passengers on a railway vehicle, and is not limited to the above example.

In addition, when there are multiple stations and bus stops in the vicinity, the coupon creation unit 20a acquires congestion information for each station and bus stop, and obtains congestion information for each station and bus stop during the coupon valid time zone. Based on this prediction, a high discount rate may be set at shops 5 on the route to an empty station or stop.

As described above, the coupon distribution devices 1 and 1a of the present embodiment distribute coupons that can be used at nearby stores 5 to event spectators before the end time of the event. As a result, concentration of people after the event ends can be alleviated.

Embodiment 2.
FIG. 8 is a diagram showing a coupon distribution system according to a second embodiment. A coupon distribution system 100b of the present embodiment includes a coupon distribution device 1b and an event operation system 3. FIG. The coupon distribution device 1b is the same as the coupon distribution device 1 of Embodiment 1, except that a performance analysis unit 22 is added. Components having functions similar to those of the first embodiment are denoted by the same reference numerals as those of the first embodiment, and overlapping descriptions are omitted. Differences from the first embodiment will be mainly described below.

In the present embodiment, when the coupon distribution device 1b can acquire the registration information from the event operation system 3, the coupon distribution device 1b analyzes the registration information and the coupon usage history to make recommendations according to the audience attribute classification. The type of coupon is determined, and the recommended type of coupon is presented to the store 5.

For example, the performance analysis unit 22 determines the recommended coupon type for each attribute category using the coupon ID, the ID-attached coupon, and the registration information stored in the performance information storage unit 18. . Specifically, the performance analysis unit 22 uses the usage coupon ID, the ID-attached coupon, and the registration information stored in the performance information storage unit 18 to determine the number of coupons for each category of spectator attribute information. Calculate the number of coupons used for each type. The performance analysis unit 22 uses this calculation result as the analysis result to determine the type of coupon recommended for each category, and outputs the type of coupon recommended to the spectator analysis information transmission unit 16 .

FIG. 9 is a diagram showing an example of analysis results by the performance analysis unit 22 of this embodiment. FIG. 9 shows, as an example, the analysis results regarding the classification of age under 10 and gender as male. In the example shown in FIG. 9, the analysis results include the number of coupons issued, which is the number of coupons issued, and the number of coupons used, which is the number of coupons used. For example, the performance analysis unit 22 uses the ID-attached coupons associated with the registration information stored in the performance information storage unit 18 to calculate the number of issued coupons for each coupon type in each category. The performance analysis unit 22 also refers to the performance information storage unit 18, extracts the ID-attached coupon corresponding to the stored use coupon ID, and extracts the registration information corresponding to the ID-attached coupon. Then, the performance analysis unit 22 calculates the number of issued coupons for each coupon type in each category using the extracted ID-attached coupons and registered information. Although FIG. 9 shows the analysis results for one category, the performance analysis unit 22 similarly calculates the analysis results for each category.

Using the analysis results, the performance analysis unit 22 sorts the types of coupons in descending order of the number of coupons used or in descending order of the ratio of the number of coupons used to the number of issued coupons for each category. For example, assuming that the higher the ratio of the number of coupons used to the number of issued coupons, the more recommended the coupon type is, in the example shown in FIG. 9, the confectionery discount is the most highly recommended. For this reason, for example, the performance analysis unit 22 determines the confectionery discount as the recommended type of coupon for the category of the age under 10 and the gender of male. Note that the number of recommended coupon types is not limited to one, and may be multiple. For example, the performance analysis unit 22 may determine a plurality of types of recommended coupons when there are a plurality of coupons with similar degrees of recommendation. Also, the number of recommended coupon types may be determined in advance, such as the top two coupons for each category. Also, in this case, the predetermined number of recommended coupon types for each category may not be the same. In addition, the number of recommended coupon types for each category is not predetermined, and if the ratio of the number of coupons used to the number of issued coupons is equal to or greater than the threshold, the coupon type is selected as the recommended coupon type. You may make it determine as a kind. Further, when the ID-attached coupons associated with the registration information are stored in the performance information storage unit 18, the event information indicating the type of the event is also stored in association with them. Using the event information stored in the information storage unit 18, the above analysis is performed using information related to the same type of event as the current event among the information stored in the performance information storage unit 18. may be performed.

The spectator analysis information transmission unit 16 adds the recommended coupon type received from the performance analysis unit 22 to the same spectator analysis information as in the first embodiment, and adds the recommended coupon type to the spectator analysis information. Send to each store 5 . At each store 5, the store clerk refers to recommended coupons and determines the type of coupon to be issued for each category. The store terminal 51 generates coupon request information specifying the type of coupon to be issued for each category based on the input from the store clerk, and transmits the generated coupon request information to the coupon distribution device 1b.

FIG. 10 is a diagram showing an example of audience analysis information transmitted from the audience analysis information transmission unit 16 of this embodiment. As shown in FIG. 10, the spectator analysis information transmitted from the spectator analysis information transmitting unit 16 of the present embodiment includes the recommended coupon type (in FIG. 10, "coupon type (recommended)”) has been added. In this way, by adding the recommended coupon type to the spectator analysis information, the store clerk at the store 5 can select an effective coupon based on the past record when determining the type of coupon to be issued. The type can be grasped. In the example shown in FIG. 10, the audience analysis information includes the ratio indicating the composition ratio and the event information, but at least one of these may not be included in the audience analysis information. Note that the record information storage unit 18 stores the use coupon ID in association with reference information that is at least one of weather information, day of the week, season, and event type. Using coupon IDs that are the same as or similar to the reference information, the types of recommended coupons may be calculated in the same manner as described above.

In the examples shown in FIGS. 9 and 10, the number of coupons used relative to the number of coupons issued was calculated for each attribute category. A ratio of the number of coupons used to the number may be calculated. In this case, the performance analysis unit 22 determines the types of coupons that are recommended without dividing them into categories.

Also, if the coupon distribution device 1b does not acquire the registration information from the event operation system 3, each shop 5 may transmit the used coupon as use coupon information to the coupon distribution device 1b instead of the use coupon ID. The coupon ID receiving unit 17 receives coupon information to be used from the store 5 and stores the coupon information to be used in the performance information storage unit 18 . Note that the used coupon information may be the used coupon itself, or may be information indicating the type of the used coupon. Then, the performance analysis unit 22 uses the usage coupon information stored in the performance information storage unit 18 to determine the type of coupon to recommend. may be sent to In addition, the performance analysis unit 22 uses the issued coupons stored in the performance information storage unit 18 to calculate the number of coupons used for each type of coupon, and uses the calculated result to determine the recommended coupon type. may decide. In this case, the coupon creation unit 20 stores the number of issued coupons, which is the number of coupons created for each type of coupon, in the performance information storage unit 18 for each event, and the performance analysis unit 22 stores, for each event, A ratio of the number of coupons used to the number of coupons issued for each coupon type may be obtained, and the recommended coupon type may be determined using this ratio. Operations of the present embodiment other than those described above are the same as those of the first embodiment. Also in the present embodiment, as in the modification of the first embodiment, coupons may be created in consideration of congestion information.

Note that the performance analysis unit 22 may determine the type of coupon to recommend using a learned model. That is, the performance analysis unit 22 inputs the attribute information and the estimated end time corresponding to the event to the learned model in order to infer the type of coupon to be recommended from the attribute information and the estimated end time of the event. The inference results obtained from this may be used to determine the type of coupon that is recommended. FIG. 11 is a diagram showing a configuration example of the performance analysis unit 22 in this embodiment when using a learned model. As shown in FIG. 11 , the performance analysis unit 22 includes, for example, a learned model generation unit 221, a learned model storage unit 222, and an inference unit 223. For example, the learned model generation unit 221 receives as input information attribute information extracted from registration information of a past event and an estimated end time of the event, and determines the type of coupon indicated by the coupon ID corresponding to the input information. are used as correct data to generate a trained model for inferring the type of coupon to recommend from the input information. The learned model generation unit 221 stores the generated learned model in the learned model storage unit 222 .

The generation of a trained model in the trained model generation unit 221 is performed, for example, by supervised learning. Any supervised learning algorithm may be used, and for example, a neural network model may also be used. The learning algorithm is not limited to this example.

The inference unit 223 obtains the type of coupon to recommend by inputting input information including attribute information and an estimated end time into the learned model read from the learned model storage unit 222 when the coupon is issued. At least one of weather information, day of the week, season, and type of event may be added as the input information.

In addition, the performance analysis unit 22 generates a learned model using the composition ratio of each attribute category as input information and the type of coupon used indicated by the coupon ID as correct data. , the recommended coupon type may be obtained by inputting the composition ratio of each attribute category into the trained model. Also in this case, at least one of weather information, day of the week, season, and type of event may be added as the input information.

In the example shown in FIG. 11, the performance analysis unit 22 includes a learned model generation unit 221. A learning device that generates a learned model is provided separately from the coupon distribution device 1b, and the learning device learns A finished model generation unit 221 may be provided. In this case, the performance analysis unit 22 does not need to include the trained model generation unit 221, and the trained model generation unit 221 of the learning device generates the trained model in the same manner as described above. Then, the learned model generated by the learning device is stored in the learned model storage unit 222 of the performance analysis unit 22 .

The coupon distribution device 1b of the present embodiment is also realized by a computer system like the coupon distribution device 1 of the first embodiment. Also, the coupon distribution device 1b may be realized by a plurality of computer systems. For example, the coupon distribution device 1b may be realized by a cloud computer system.

As described above, the coupon distribution apparatus 1b according to the present embodiment distributes coupons that can be used at nearby stores 5 to event spectators before the end of the event, and recommends coupons based on past performance. The type is presented to the store 5. Therefore, the same effects as those of the first embodiment can be obtained, and the store 5 can take into account the past results when deciding the type of coupon, so that the coupon distribution device 1b can issue more effective coupons. be able to.

The configurations shown in the above embodiments are only examples, and can be combined with other known techniques, or can be combined with other embodiments, without departing from the scope of the invention. It is also possible to omit or change part of the configuration.

1, 1a, 1b Coupon distribution device, 2 Video distribution system, 3 Event operation system, 4 User terminal, 5-1 to 5-N stores, 6 Surrounding stores, 7 Traffic information system, 11 Camera image receiving unit, 12 Registration information Reception unit 13 Progress information reception unit 14 Audience analysis unit 15 End time estimation unit 16 Audience analysis information transmission unit 17 Coupon ID reception unit 18 Performance information storage unit 19 Coupon request reception unit 20, 20a Coupon creation Unit, 21 Coupon transmission unit, 22 Results analysis unit, 31 Camera, 32 Admission management device, 33 Operation management device, 41 Coupon reception unit, 42 Output unit, 43 Video reception unit, 51 Store terminal, 52 Display device, 100, 100a , 100b coupon distribution system, 221 learned model generation unit, 222 learned model storage unit, 223 inference unit.

Claims (17)

1. a coupon creation unit that creates a coupon that can be used at a store before the estimated end time of the event and during a time period prior to the end time;
   a coupon transmission unit that transmits the coupon to user terminals of spectators of the event;
   A coupon distribution device comprising:
2. 　The coupon distribution device according to claim 1, wherein a video of the event is distributed to at least one of the store and the user terminal.
3. The coupon distribution device according to claim 1 or 2, wherein the coupon is a coupon that offers a discount on the price of services or products at the store.
4. 4. The coupon according to claim 3, wherein the coupon creating unit determines the discount rate of the price for each of a plurality of time slots, and creates the coupon so that the earlier the time slot, the higher the discount rate. Distribution device.
5. a coupon request receiving unit for receiving coupon request information including information indicating the type of coupon to be issued from the store;
   with
   5. The coupon distribution device according to claim 1, wherein the coupon creation unit creates the coupon using the coupon request information.
6. a performance information storage unit;
   a coupon identification information receiving unit that receives from the store use coupon information indicating a used coupon and stores the use coupon information in the performance information storage unit;
   a performance analysis unit that determines the type of coupon to recommend using the coupon information stored in the performance information storage unit;
   a spectator analysis information transmission unit that transmits the recommended coupon type to the store;
   6. The coupon distribution device according to claim 5, comprising:
7. a spectator analysis unit that generates attribute analysis information indicating a composition ratio for each category of spectator attributes of the event using the attribute information of the spectators of the event;
   an audience analysis information transmission unit configured to transmit audience analysis information including the attribute analysis information generated by the audience analysis unit to the store;
   6. The coupon distribution device according to claim 5, comprising:
8. 8. The coupon distribution according to claim 7, wherein said attribute information is generated based on registration information corresponding to said spectator acquired at the time of reservation of said event, said registration information including identification information of said spectator. Device.
9. The coupon distribution device according to claim 7, wherein the attribute information is generated based on a camera image that is an image of the spectator captured by a camera at the venue of the event.
10. a performance information storage unit;
    a coupon identification information receiving unit that receives use coupon information indicating a used coupon from the store and stores the use coupon information in the performance information storage unit;
    with the performance analysis department;
    with
    The coupon creation unit creates the coupon for each of the registration information, assigns coupon identification information as identification information to the created coupon, and associates the coupon with the coupon identification information attached with the registration information. Stored in the performance information storage unit,
    The used coupon information includes the coupon identification information corresponding to the used coupon,
    The performance analysis unit uses the usage coupon information, the coupon to which the coupon identification information is assigned, and the registration information stored in the performance information storage unit to make recommendations for each attribute category. Decide on the type of coupon,
    8. The spectator analysis information transmitting unit adds the recommended coupon type to the spectator analysis information, and transmits the spectator analysis information to which the recommended coupon type is added to the store. Coupon distribution device according to .
11. The performance analysis unit inputs the attribute information and the estimated end time corresponding to the event to a trained model for inferring a recommended coupon type from the attribute information and the estimated end time. 11. The coupon distribution device according to claim 10, wherein the recommended coupon type is determined using the inference result obtained in the above.
12. The coupon distribution device according to any one of claims 1 to 11, wherein the coupon creation unit creates the coupon based on congestion information indicating the degree of congestion of transportation.
13. an end time estimation unit that obtains the estimated end time based on progress information indicating the progress of the event;
    13. The coupon distribution device according to any one of claims 1 to 12, comprising:
14. a video distribution system for distributing video footage of an event;
    a coupon distribution device;
    with
    The coupon distribution device
    a coupon creation unit that creates a coupon that can be used at a store before the estimated end time of the event and during a time period prior to the end time;
    a coupon transmission unit that transmits the coupon to user terminals of spectators of the event;
    with
    A coupon distribution system, wherein the video distribution system distributes the video to at least one of the store and the user terminal.
15. an event operation system that transmits progress information indicating the progress state of the event to the coupon distribution device;
    with
    The coupon distribution device
    an end time estimation unit that obtains the estimated end time based on the progress information;
    15. The coupon distribution system of claim 14, comprising:
16. The event operation system acquires attribute information of spectators of the event, transmits the attribute information to the coupon distribution device,
    The coupon distribution device
    a spectator analysis unit that generates spectator analysis information including information indicating a composition ratio for each category of spectator attributes of the event;
    an audience analysis information transmission unit that transmits the audience analysis information to the store;
    a coupon request receiving unit for receiving coupon request information including information indicating the type of coupon to be issued from the store;
    with
    16. The coupon distribution system according to claim 15, wherein said coupon creation unit creates said coupon using said coupon request information.
17. A coupon distribution method in a coupon distribution device,
    creating a coupon that is available at the store prior to the estimated end time of the event for a period of time prior to said end time;
    transmitting the coupon to a user terminal of a spectator of the event;
    A coupon distribution method comprising:

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