WO2023135926A1 - Information processing device, information processing system, information processing method, and program - Google Patents

Abstract

An information processing device according to an embodiment of the present invention has an expiration date acquisition unit, a location acquisition unit, and an information generation unit. The expiration date acquisition unit acquires a product expiration date related to sales of a product. The location acquisition unit acquires the location of a user targeted for sales of the product. The information generation unit generates information related to sales of the product on the basis of the product expiration date and the location of the user. The information generation unit includes a revised price information generation section for generating, as the information related to sales of the product, revised price information related to a revised price obtained by revising the price of the product.

Description

Information processing device, information processing system, information processing method, and program

TECHNICAL FIELD Embodiments of the present invention relate to an information processing device, an information processing system, an information processing method, and a program.
This application claims priority based on Japanese Patent Application No. 2022-3248 filed in Japan on January 12, 2022, the content of which is incorporated herein.

For example, food products sold in stores have expiration dates, and products that have passed their expiration dates are discarded without being sold, resulting in so-called food loss. If the products are discarded, the resources will be wasted and losses will be incurred due to surplus inventory.

Japanese Patent Application Laid-Open No. 2021-114268

The problem to be solved by the present invention is to provide an information processing device, an information processing system, an information processing method, and a program that can reduce the number of products to be discarded.

The information processing apparatus of the embodiment has a deadline acquisition unit, a position acquisition unit, and an information generation unit. The time limit acquiring unit acquires a product time limit related to the sale of the product. The position acquisition unit acquires the position of the user to whom the product is sold. The information generation unit generates information regarding sales of the product based on the product expiration date and the location of the user. The information generation unit includes a revised price information generation unit that generates revised price information regarding a revised price of the product as information related to sales of the product.

The figure which shows an example of the information processing system 1 of 1st Embodiment. FIG. 4 is a diagram for explaining the contents of information providing services provided by the information processing apparatus 100; 2 is a diagram showing an example of the hardware configuration of a user terminal 20 according to the first embodiment; FIG. The figure which shows an example of the hardware constitutions of the store terminal 30 of 1st Embodiment. 1 is a diagram showing an example of the hardware configuration of an information processing apparatus 100 according to the first embodiment; FIG. 2 is a diagram showing an example including a functional configuration of the user terminal 20 of the first embodiment; FIG. The figure which shows an example including the functional structure of the store terminal 30 of 1st Embodiment. The figure which shows the content of the sales status information 321. FIG. 1 is a diagram showing an example including a functional configuration of an information processing apparatus 100 according to a first embodiment; FIG. The figure which shows the content of user information DB151. The figure which shows the content of sales information DB152. 4 is a flowchart showing an example of processing in the information processing apparatus 100 of the first embodiment; 4 is a flowchart showing an example of processing in the information processing apparatus 100 of the first embodiment; 4 is a flowchart showing an example of processing in the information processing apparatus 100 of the first embodiment; The figure which shows an example including the functional structure of the information processing apparatus 100 of 2nd Embodiment. The figure which shows an example including the functional structure of the information processing apparatus 100 of 3rd Embodiment.

An information processing device, an information processing system, an information processing method, and a program according to embodiments will be described below with reference to the drawings.

(First embodiment)
First, the overall configuration of the information processing system 1 of the first embodiment will be described. FIG. 1 is a diagram showing an example of an information processing system 1 according to the first embodiment. The information processing system 1 includes a user terminal 20, a store terminal 30, and an information processing device 100, for example. The user terminal 20 is a terminal such as a smart phone owned and carried by each of the plurality of users P. The store terminal 30 is, for example, a terminal installed in a store M included in a commercial facility. Commercial facilities include, for example, department stores, shopping malls, supermarkets, and retail stores.

The user terminal 20, the store terminal 30, and the information processing device 100 are connected to each other via the network NW so that they can communicate with each other. It is an intranet, a local area network (LAN: Local Area Network), a wireless LAN, etc., and preferably has a certain level of information security or higher.

FIG. 2 is a diagram explaining the content of the information providing service provided by the information processing device 100. As shown in FIG. The information processing device 100 collects information on products sold at the store M, such as food F, from the store terminal 30, and provides location information of the real-time location of the user P inside or outside the store M to the user terminal. 20.

Based on the collected information, the information processing apparatus 100 displays discount product information (hereinafter referred to as price information) regarding food prices (discount prices of discount products) and advertisements regarding sales of products that are presumed to be of interest to the user P. advertisement information is generated and delivered to the user terminal 20. The display control unit 213 of the user terminal 20 causes the touch panel 202 to display the distributed advertisement information.

The user P, who has seen the information transmitted to the user terminal 20 by the information processing device 100, goes to the store M (or the grocery section in the store M) and purchases groceries, for example. Alternatively, the user P moves to a store that sells the product advertised in the advertisement information received by the user terminal 20, and purchases the product.

For example, a shopping application is installed on the user terminal 20. The shopping application is, for example, an application program for providing information providing services including price information providing service and advertisement providing service to user P who is shopping at store M. The user terminal 20 functions as a part of the information processing system 1 by activating the shopping application.

Next, the hardware configuration of each device in the information processing system 1 of the first embodiment will be described. First, the hardware configuration of the user terminal 20 will be described. FIG. 3 is a diagram showing an example of the hardware configuration of the user terminal 20 of the first embodiment. The user terminal 20 includes, for example, a processor 21 , a main memory device 22 , a communication interface 23 , an auxiliary memory device 24 , an input/output device 25 , a position detector 26 and a bus 27 .

The processor 21 is, for example, a CPU (Central Processing Unit), reads and executes a terminal control program, such as a shopping application, and realizes each function of the user terminal 20 . Also, the processor 21 may read and execute a program other than the terminal control program to realize the functions necessary for realizing each function of the user terminal 20 . The main storage device 22 is, for example, a RAM (random access memory), and stores in advance a terminal control program and other programs that are read and executed by the processor 21 .

The communication interface 23 is an interface circuit for executing communication with the information processing device 100, the store terminal 30, and the like. The auxiliary storage device 24 is, for example, a hard disk drive (HDD: Hard Disk Drive), a solid state drive (SSD: Solid State Drive), a flash memory (Flash Memory), or a ROM (Read Only Memory).

The input/output device 25 is, for example, a touch panel display. The input/output device 25 receives input of information regarding use of the information providing service provided by the shopping application according to the user P's operation, for example. The input/output device 25 displays information provided to the user P by the shopping application and information about the user P's shopping. The input/output device 25 may be configured independently of an input device and an output device.

The position detector 26 is, for example, a GNSS (Global Navigation Satellite System) device represented by a GPS (Global Positioning System). The position detector 26 detects the position of the user P carrying (possessing) the user terminal 20 by detecting the position of the user terminal 20 .

The bus 27 connects the processor 21, the main storage device 22, the communication interface 23, the auxiliary storage device 24, the input/output device 25, and the position detector 26 so that they can transmit and receive data to each other.

Next, the hardware configuration of the store terminal 30 will be explained. FIG. 4 is a diagram showing an example of the hardware configuration of the store terminal 30 of the first embodiment. The store terminal 30 includes, for example, a processor 31 , a main memory device 32 , a communication interface 33 , an auxiliary memory device 34 , an input/output device 35 and a bus 36 .

The processor 31 is, for example, a CPU, reads out and executes a store program, and realizes each function of the store terminal 30 . Further, the processor 31 may read out and execute a program other than the shop program to implement the functions necessary for realizing each function of the shop terminal 30 . The main storage device 32 is, for example, a RAM, and stores in advance a store situation providing program and other programs read and executed by the processor 31 .

The communication interface 33 is an interface circuit for executing communication with the user terminal 20, the information processing device 100, etc. via the network NW. The auxiliary storage device 34 is, for example, a hard disk drive, solid state drive, flash memory, or ROM.

The input/output device 35 is, for example, a touch panel display. A bus 36 connects the processor 31, the main storage device 32, the communication interface 33, the auxiliary storage device 34, and the input/output device 35 so that they can transmit and receive data to each other.

Next, the hardware configuration of the information processing device 100 will be described. FIG. 5 is a diagram showing an example of the hardware configuration of the information processing apparatus 100 according to the first embodiment. The information processing device 100 includes, for example, a processor 11 , a main memory device 12 , a communication interface 13 , an auxiliary memory device 14 , an input/output device 15 and a bus 16 .

The processor 11 is, for example, a CPU, reads and executes an information providing program, and realizes each function of the information processing apparatus 100 . Further, the processor 11 may read and execute a program other than the information providing program to implement the functions necessary for realizing each function of the information processing apparatus 100 . The main storage device 12 is, for example, a RAM, and stores in advance an information providing program and other programs read and executed by the processor 11 .

The communication interface 13 is an interface circuit for executing communication with the user terminal 20, the store terminal 30, etc. via the network NW. The auxiliary storage device 14 is, for example, a hard disk drive, solid state drive, flash memory, or ROM.

The input/output device 15 is, for example, a touch panel display. A bus 16 connects the processor 11, the main storage device 12, the communication interface 13, the auxiliary storage device 14, and the input/output device 15 so that they can transmit and receive data to each other.

Next, the functional configuration of the processing devices in the information processing system 1 will be described. First, the user terminal 20 will be explained. FIG. 6 is a diagram showing an example including the functional configuration of the user terminal 20 of the first embodiment. The user terminal 20 includes a transmitter/receiver 201, a touch panel 202, a GNSS device 203, a processing device 210, and a storage device 220, for example.

The transceiver 201 is an example of the communication interface 23. The transmitter/receiver 201 transmits information to the store terminal 30 and the information processing device 100 and receives information transmitted from the store terminal 30 and the information processing device 100 . The touch panel 202 is an example of the input/output device 25 . The input/output device 25 may include, for example, an input device such as a numeric keypad and operation buttons, and an output device such as a display. The output device may be a display device such as a display, a speaker for outputting sound, or a vibrator for applying vibration. GNSS device 203 is an example of position detector 26 .

The processing device 210 is an example of the processor 21, for example. The storage device 220 is an example of the main storage device 22 and the auxiliary storage device 24, for example. The processing device 210 includes, for example, a transmission/reception unit 211, a user position calculation unit 212, and a display control unit 213. The transmitter/receiver 211 causes the transmitter/receiver 201 to transmit and receive various data.

The user position calculation unit 212 calculates the position of the user terminal 20 detected by the GNSS device 203 as the user position. The user position is composed of, for example, latitude and longitude information. The user position calculator 212 generates user position information indicating the calculated position of the user P. FIG.

The display control unit 213 controls the display of the touch panel 202. The display control unit 213 presents the information (advertisement information) regarding the sales of the product distributed and provided by the information processing apparatus 100 to the user by displaying it on the touch panel 202, for example. The display control unit 213 is an example of a presentation unit.

A user ID 221 is stored in the storage device 220 . The user ID 221 is an ID given to the user who owns the user terminal 20 . The transmitting/receiving unit 211 gives the user ID 221 to the user position information generated by the user position calculating unit 212 . The transmitting/receiving unit 211 transmits the user location information to which the user ID 221 is assigned to the information processing apparatus 100 using the transmitting/receiving device 201 . The transmitting/receiving unit 211 may store the information transmitted to the information processing device 100 in the storage device 220 .

Next, the store terminal 30 will be explained. FIG. 7 is a diagram showing an example including a functional configuration of the store terminal 30 of the first embodiment. The store terminal 30 includes, for example, a transceiver 301, an input device 302, a processing device 310, and a storage device 320. The storage device 320 stores sales status information 321 .

FIG. 8 is a diagram showing the contents of the sales status information 321. FIG. The sales status information 321 includes information on the sales floor, expiration date, total number of sales, and remaining number of products. The sales floor is determined according to the product. For example, a sales floor for boxed lunches and side dishes is a delicatessen sales floor, a sales floor for bread is a bread sales floor, and a sales floor for vegetables and fruits is a perishables sales floor.

For example, the expiration date is set for each product. The expiration date is an example of the product expiration date. The product expiration date is the expiration date during which the product can be sold, and may be an expiration date other than the expiration date. The product expiration date may be, for example, a sell-by date, a use-by date, or the closing time of the store M. The total number of sales is, for example, the total number of sales for a certain period of time for products with expiration dates. The total number of sales is set before the opening time of the store M, for example. The remaining number is the number of products with expiration dates that have not yet been sold.

A store clerk at store M monitors the sales status of products in store M. The store clerk at the store M operates the input device 302 according to the monitoring result of the product to input the sales status of the product. The sales status information 321 is created or updated by the input operation of the input device 302 by the store clerk of the store M who monitors the sales status of the product.

The transceiver 301 is an example of the communication interface 33. The transmitter/receiver 301 transmits information to the user terminal 20 and the information processing device 100 and receives information transmitted from the user terminal 20 and the information processing device 100 . The input device 302 performs an input function in the input/output device 35, for example. The input device 302 is, for example, a keyboard or mouse. The input device 302 may be an input/output device that also serves as an output device, such as a touch panel. The store terminal 30 may include an output device such as a display for exhibiting the functions of the input/output device 25 .

The processing device 310 is an example of the processor 31 . The storage device 320 is an example of the main storage device 32 and the auxiliary storage device 34 . The processing device 310 includes, for example, a transmission/reception unit 311, a sales situation monitoring unit 312, and a data collection unit 313. The transmitter/receiver 311 causes the transmitter/receiver 301 to transmit and receive various data.

The sales status monitoring unit 312 checks the sales of products on the sales floor. The sales status monitoring unit 312 monitors the sales status of the product and updates the sales status information 321 based on information output from the input device 302 operated by an employee or the like. The sales status monitoring unit 312 generates sold-out information when a sold-out product occurs. The transmitter/receiver 311 transmits the updated sales status information and sold-out information to the information processing apparatus 100 using the transmitter/receiver 301 .

The data collection unit 313 collects the purchase information of the user P who purchased the product using the shopping application. The data collection unit 313 collects purchase information each time the user P purchases a product. The purchase information includes information such as the user ID of the user P, the type and quantity of the product purchased by the user, and the time when the user purchased the product. The transmission/reception unit 311 transmits the purchase information collected by the data collection unit 313 to the information processing device 100 .

Next, the functional configuration of the information processing device 100 will be described. FIG. 9 is a diagram showing an example including the functional configuration of the information processing apparatus 100 of the first embodiment. The information processing apparatus 100 includes, for example, a transceiver 101, an input device 102, a display 103, a processing device 104, and a storage device 105.

The transceiver 101 is an example of the communication interface 13. The transmitter/receiver 101 transmits information to the user terminal 20 and the store terminal 30 and receives information transmitted from the user terminal 20 and the store terminal 30 . The input device 102 performs an input function in the input/output device 15, for example. The input device 102 is, for example, a keyboard or mouse. The input device 102 may be an input/output device that also serves as an output device, such as a touch panel. The display 103 exhibits the output function of the input/output device 15 .

The processing device 104 is an example of the processor 11 . The storage device 105 is an example of the main storage device 12 and the auxiliary storage device 14 . Storage device 105 stores user information DB 151 and sales information DB 152 . The user information DB 151 contains user information of a plurality of users. The sales information DB 152 includes sales information of a plurality of stores M.

FIG. 10 is a diagram showing the contents of the user information DB 151. The user information DB 151 is a set of user information registered in the information processing apparatus 100 for each user P and stored in the storage device 105 . User information included in the user information DB 151 includes, for example, user basic information, user location information, and purchase history information. The basic user information includes, for example, information such as user ID, gender, age, address, marital status (unmarried or married) of user P, and occupation. User basic information is information transmitted from the user terminal 20 .

The user location information is information transmitted from the user terminal 20. The user location information is real-time location information of the user carrying the user terminal 20, and is indicated by latitude and longitude, for example. The purchase history information includes, for example, the user ID, the date when the user P purchased the product at the store M, the store ID (purchase store ID) of the purchase store (store M), the purchased product purchased by the user P at the store M, Contains information such as quantity purchased.

FIG. 11 is a diagram showing the contents of the sales information DB 152. FIG. The sales information DB 152 is a collection of sales information generated based on store information registered in the information processing apparatus 100 for each store M, and stored in the storage device 105 . The store information includes, for example, basic store information, sales floor information, sales status information, and price information.

The basic store information includes, for example, the store ID assigned to the store M and information on the location of the store M. The sales floor information includes, for example, a sales floor ID assigned to each sales floor, a sales floor type, and information on the position of the sales floor in the store. The in-store location includes information on the floor where the sales floor is installed in the store M and the area set within the floor. The positions of the areas within the store M are separately indicated by latitude and longitude.

The sales status information includes sales status information 321 transmitted by the store terminal 30 (see FIG. 8). The sales status information included in the sales information DB 152 is updated each time the store terminal 30 transmits the sales status information.

The price information includes the type of product, the expiration date for each product, and the discount rate for each product at the discount start time. The product type and the expiration date for each product are updated based on the sales status information transmitted from the store terminal 30 . The price of the product is updated to the revised price calculated by the revised price information generator 121 . The revised price is, for example, a discount price obtained by discounting the initial price of the product when the product is first sold.

The processing device 104 includes, for example, an acquisition unit 110, an information generation unit 120, and a distribution unit 130. The acquisition unit 110 includes, for example, a user information acquisition unit 111, a time limit acquisition unit 112, a sales status acquisition unit 113, a position acquisition unit 114, a user number acquisition unit 115, an attribute acquisition unit 116, an attribute product and a relationship acquisition unit 117 . The information generation unit 120 includes, for example, a revised price information generation unit 121, an advertisement information generation unit 122, and a target user information generation unit 123.

The user information acquisition unit 111 in the acquisition unit 110 acquires, for example, basic user information transmitted from the user terminal 20 after the shopping application is installed on the user terminal 20, and stores it in the storage device 105. . By storing the basic user information in the storage device 105, the basic user information is registered and the shopping application becomes available. If the user terminal 20 retransmits the user basic information while the user basic information is registered, the user basic information may be updated.

The user information acquisition unit 111 acquires user information transmitted from the user terminal 20. Based on the acquired user information, the user information acquisition unit 111 searches for user information with a matching user ID from the user information DB 151 stored in the storage device 105, and retrieves the searched user information. Update.

The expiration date acquiring unit 112 acquires the expiration date of the product based on the sales status information 321 transmitted from the store terminal 30. The sales status acquisition unit 113 acquires the sales status information 321 transmitted from the store terminal 30 . The sales status acquisition unit 113 updates the sales information DB 152 when the sales status information is acquired.

The position acquisition unit 114 acquires the user's position based on the user position information transmitted by the user terminal 20 and received by the transmitter/receiver 101 . The number-of-users acquisition unit 115 counts and acquires the number of users existing within a predetermined range from the store M based on the user location information acquired by the location acquisition unit 114 . The attribute acquisition unit 116 acquires the attributes of the user based on the user information of the user carrying the user terminal 20 that has transmitted the user information.

The attribute product relationship acquisition unit 117 acquires the relationship between the attribute of the user acquired by the attribute acquisition unit 116 and the product (hereinafter referred to as attribute product relationship). The attribute product relationship is, for example, the relationship between the preference according to the user's attribute and the product. For example, when the user is female, there is a relationship in which she prefers side dishes and light meals, and in the case where the user is male, there is a relationship in which she prefers box lunches with a large amount.

The revised price information generation unit 121 in the information generation unit 120 sets the revision time for revising the price of the product sold at the store M based on the various information acquired by the acquisition unit 110 . The revision time is set, for example, a specified time before closing time. The revised price information generation unit 121 calculates the revised price of the product at the set revision time, and generates revised price information according to the revised price. The revised price information generation unit 121 transmits the generated revised price information to the store M using the transmitter/receiver 101 .

The advertisement information generation unit 122 generates advertisement information for advertising the store M, the sales floor in the store M, the products sold at the sales floor, and the price of the products sold, based on the various information acquired by the acquisition unit 110. . When the revised price information generation unit 121 generates the revised price information, the advertisement information generation unit 122 generates advertisement information in which the product price is revised.

The target user information generation unit 123 identifies users (hereinafter referred to as target users) to whom advertisement information is distributed and product advertisements are distributed, based on the various types of information acquired by the acquisition unit 110 . The target user information generation unit 123 generates information about the determined target user (hereinafter referred to as target user information). The target user information is information indicating the target user. The target user information may be information indicating a user other than the target user. Target user information may be, for example, information indicating all members of the group including the target user when the users are forming a group, or information that has common attributes with the target user. Information indicating a person may also be used.

The distribution unit 130 distributes the advertising information to the target users indicated by the target user information. The advertisement information is information generated by the advertisement information generator 122 . The target user information is information generated by the target user information generation unit 123 . The distribution unit 130 distributes advertisement information using the transmitter/receiver 101 . The distribution unit 130 stores the user ID of the user of the user terminal 20 that distributes the advertisement information in the storage unit.

Next, processing in the information processing system 1 will be described. 12 to 14 are all flowcharts showing an example of processing in the information processing apparatus 100 of the first embodiment. FIG. 12 shows overall processing in the processing device 104 . In the information processing apparatus 100, the user information acquisition unit 111 acquires user information transmitted from the user terminal 20 (step S101). Subsequently, the sales status acquisition unit 113 acquires the sales status information transmitted from the store terminal 30 (step S103).

Subsequently, the revised price information generation unit 121 sets revision time for generating revised price information (step S105). The revision time is based on a specified time before closing time, and is set by adjusting the standard revision time preset for each product, for example. The reference revision time is set to be, for example, a specified time before closing time for each product. The revised price information generator 121 adjusts the preset reference revision time according to the sales status of the product, the number of users, and the like.

For example, advance the revision time for products with a large number of unsold items or a large number of users around the sales floor. The revision time may be made immutable. Alternatively, the store terminal 30 can transmit revision time request information for setting the revision time by operating the input device 302, and the revised price information generation unit 121 that has acquired the revision time request information transmitted by the store terminal 30 makes a revision. The revised time may be adjusted according to the time request information.

After setting the revision time, the revised price information generation unit 121 determines whether or not the revision time has come (step S107). When determining that the revision time has not yet come, the revised price information generation unit 121 returns the process to step S110. When it is determined that the revision time has come, the revised price information generating unit 121 calculates the revised price of the product and generates revised price information (step S109). A procedure for calculating the revised price and generating revised price information will be described later.

Subsequently, the advertisement information generation unit 122 generates advertisement information including the revised price information generated by the revised price information generation unit 121 (step S111). Subsequently, the target user information generating unit 123 identifies both of the targets and generates target user information (step S113). A procedure for specifying a target user and generating target user information will be described later.

Subsequently, the distribution unit 130 distributes the advertisement information generated by the advertisement information generation unit 122 to the target user indicated by the target user information generated by the target user information generation unit 123 (step S115). Subsequently, the revised price information generation unit 121 determines whether or not the closing time of the store M has come (step S117). When determining that it is not the closing time, the revised price information generation unit 121 returns the process to step S101. When the revised price information generation unit 121 determines that the closing time has not yet come, the information processing device 100 ends the processing shown in FIG. 12 .

Next, the process of generating revised price information will be described with reference to FIG. FIG. 13 shows a process of generating revised price information in the revised price information generation unit 121. As shown in FIG. When generating revised price information, the revised price information generator 121 first sets a discount reference price (step S201). For example, the discount reference price is determined for each product with respect to the revision time. The discount reference price may be a discount amount or a discount rate. For example, if the product is vegetables, the discount rate is 50 yen, and if the product is rice balls, the discount rate is 20%.

Subsequently, the revised price information generation unit 121 determines whether the user is far from the sales floor based on the user location information acquired by the location acquisition unit 114 (step S203). Any criterion may be set as to whether or not the user is far from the sales floor. The criterion for determining whether a user is far from the sales floor is, for example, the average distance from the sales floor of all users who have a history of using the sales floor and whose user location can be identified (hereinafter referred to as the user to be judged). Whether or not the above is the case may be determined as whether or not the user is at a position far from the sales floor.

When it is determined that the user is far from the sales floor, the revised price information generation unit 121 reduces the revised price from the discount base price (step S205). The rate at which the revised price is reduced may be constant, or may be adjusted according to the number of users. For example, the farther the user is from the sales floor, the higher the rate of reduction. If it is determined that the user is not far from the sales floor, the revised price information generator 121 skips step S205 and maintains the revised price.

Next, the revised price information generation unit 121 determines whether or not there are a small number of users based on the number of users acquired by the user number acquisition unit 115 (step S207). The criteria for judging whether or not there are few users may be set in any way. A criterion for determining whether or not the number of users is small may be, for example, whether or not the number of users to be determined is equal to or less than a threshold.

When determining that the number of users is small, the revised price information generation unit 121 reduces the revised price from the discount base price (step S209). The rate of reduction in the revised price may be constant, or may be adjusted according to the number of users. For example, the smaller the number of users, the higher the rate of reduction. When determining that the number of users is not small, the revised price information generation unit 121 skips step S209 and maintains the revised price.

Subsequently, the revised price information generation unit 121 determines whether or not the relationship between the product and the user's attribute is small based on the attribute product relationship acquired by the attribute product relationship acquisition unit 117 (step S211). The criterion for determining whether or not the relationship between the product and the user's attributes is small may be set in any way. For example, in determining the determination criteria, the information processing apparatus 100 acquires in advance the relationship between the product and the attribute of the user who purchases the product at a high rate (hereinafter referred to as the preference relationship). The criteria for judging whether or not the relationship between the product and the attributes of the user is small is, for example, whether the ratio of the judgment target users who have a preference relationship with the product is equal to or greater than a threshold. It may be determined whether or not the relation with the attribute is small.

If it is determined that the relationship between the product and the user's attribute is small, the revised price information generation unit 121 reduces the revised price from the discount base price (step S213). The rate at which the revised price is reduced may be constant, or may be adjusted according to the number of users. If it is determined that the relationship between the product and the user's attributes is not small, the revised price information generation unit 121 skips step S213 and maintains the revised price.

Subsequently, the revised price information generation unit 121 determines whether or not the number of unsold products is large based on the sales status of the products acquired by the sales status acquisition unit 113 (step S215). The criterion for determining whether or not the number of unsold products is large may be set in any way. The criterion for determining whether the number of unsold products is large may be, for example, whether the number of unsold products is equal to or greater than a threshold.

If it is determined that the number of unsold products is large, the revised price information generation unit 121 reduces the revised price from the discount base price (step S217). The rate at which the revised price is lowered may be constant, or may be adjusted according to the number of unsold products, for example, the higher the number of unsold products, the higher the rate at which the price is lowered. If it is determined that the number of unsold products is not large, the revised price information generation unit 121 skips step S217 and maintains the revised price.

Subsequently, the revised price information generation unit 121 determines whether the expiration date is near based on the expiration date of the product acquired by the expiration date acquisition unit 112 (step S219). The criteria for judging whether or not the expiration date is near may be set in any way. A criterion for determining whether or not the best-before date is near may be, for example, whether or not it is a set amount of time before the best-before date.

When determining that the expiration date is near, the revised price information generation unit 121 reduces the revised price from the discount base price (step S221). The rate of reduction in the revised price may be constant, or may be adjusted according to the closeness of the expiration date, for example, the closer the expiration date, the higher the rate of reduction. If it is determined that the expiration date is not near, the revised price information generation unit 121 skips step S221 and maintains the revised price.

Subsequently, the revised price information generation unit 121 determines whether the closing time is near (step S223). The criteria for determining whether the closing time is near may be set in any way. A criterion for determining whether or not the closing time is near may be, for example, whether or not it is a set time before the closing time. If multiple revision times are set, the process of step S223 may be omitted.

When determining that the closing time is near, the revised price information generation unit 121 reduces the revised price from the discount base price (step S225). The rate at which the revised price is lowered may be constant, or may be adjusted according to the closeness of the closing time, for example, the closer the closing time, the higher the rate at which the price is lowered. When it is determined that the closing time is not near, the revised price information generation unit 121 skips step S225 and maintains the revised price. Thus, the information processing apparatus 100 terminates the processing shown in FIG. 13 .

Next, we will explain the process of identifying the target user. FIG. 14 shows processing for generating target user information in the target user information generation unit 123 . The target user information generation unit 123 first identifies the number of target users and the locations of the target users (step S301). The target user information generating unit 123 may predetermine the number of target users and the locations of the target users for each product, or may uniformly determine the number of target users regardless of the product.

Subsequently, the target user information generation unit 123 determines whether or not the product sold at the sales floor is close to the expiration date based on the expiration date of the product acquired by the expiration date acquisition unit 112 (step S303). Any criteria may be set to determine whether or not the product sold at the sales floor is close to the expiration date. The criterion for determining whether or not the product sold at the sales floor is close to the expiration date is, for example, whether the representative value such as the average value or the median value of the expiration dates of the products sold at the sales floor is equal to or less than a predetermined threshold. You can say no.

When it is determined that the expiration date of the product sold at the sales floor is near, the target user information generation unit 123 expands the target users (step S305). The target user information generation unit 123 may expand the target user in any way. The target user information generation unit 123 may expand the number of target users by, for example, increasing the number of target users or expanding the range from the sales floor containing the location of the target user.

Subsequently, the target user information generating unit 123 determines that the attribute of the target user candidate who is the candidate for the target user is the attribute that makes it easy to purchase the product, based on the attribute product relationship acquired by the attribute product relationship acquisition unit 117. It is determined for each target user candidate whether or not (step S307). Target user candidates are, for example, all users having a user ID. Target user candidates may be defined in other manners. The target user candidate may be, for example, a user who has a history of using the sales floor or a history of using the store M to which the sales floor belongs, among users having a user ID.

Whether or not a product is easy to purchase is determined in advance by attributes. For example, if the attribute of the target user candidate is a single man, it is easy to purchase the product, and if it is a married woman, it is difficult to purchase the product. For example, whether or not the attribute makes it easy to purchase a product may be determined for each sales time.

When it is determined that the attribute of the target user candidate is an attribute that makes it easy to purchase products, the target user information generation unit 123 makes the target user candidate easier to identify as the target user (step S309). If it is determined that the attribute of the candidate for the target user is not the attribute that makes it easy to purchase the product, the target user information generation unit 123 skips the process of step S309 and determines the likelihood of the candidate for the target user to be identified as the target user. to maintain

Subsequently, the target user information generation unit 123 determines that the attribute of the target user candidate is an attribute that makes it easy to purchase products sold at the sales floor, based on the attribute product relationship acquired by the attribute product relationship acquisition unit 117. It is determined whether or not (step S311). It is determined in advance whether or not the attribute of the target user candidate is an attribute that makes it easy to purchase products sold at the sales floor. For example, it is easier for married women to buy ready-made meals, and for single men to buy rice balls. For example, whether or not the attribute of the target user candidate is an attribute that makes it easy to purchase the product sold at the sales floor may be determined for each sales time.

When it is determined that the attribute of the target user candidate is an attribute that makes it easy to purchase products sold at the sales floor, the target user information generation unit 123 makes the target user candidate easy to identify as the target user (step S313). If it is determined that the attribute of the candidate for the target user is not the attribute that makes it easy to purchase the product sold at the sales floor, the target user information generation unit 123 skips the process of step S313 and selects the target user for the candidate for the target user. maintain identifiability as

Subsequently, the target user information generating unit 123 determines whether or not the location of the target user candidate is close to the sales floor based on the user position information acquired by the position acquiring unit 114 (step S315). It may be determined in any way whether or not the location of the target user candidate is near the sales floor. For example, when the distance from the sales floor is within a threshold value, it may be determined that the location of the target user candidate is close to the sales floor.

When it is determined that the target user candidate is located near the sales floor, the target user information generation unit 123 makes it easier for the target user candidate to be identified as the target user (step S317). If it is determined that the location of the target user candidate is not close to the sales floor, the target user information generation unit 123 skips the process of step S317 and determines the likelihood of identifying the target user candidate as the target user. maintain.

Subsequently, the target user information generation unit 123 identifies the target user (step S319), and ends the processing shown in FIG.

The information processing apparatus 100 of the first embodiment generates revised price information as information on sales of products sold at the store M. For this reason, for example, the closing time of the store is approaching and the price of the commodity whose expiry date is approaching can be appropriately revised, so that the sales of the commodity can be promoted without greatly impairing the profits of the store M. Therefore, it is possible to reduce the number of products to be discarded.

Also, in the information processing apparatus 100 of the first embodiment, the revised price is a discount price discounted from the initial price of the product when the product is first sold. For this reason, it is possible to promote sales of products that have not yet been discarded. In addition, the revised price is the price that is lower when the product sales location is farther from the user location, lower when the number of users is smaller, lower when the expiration date is closer, and lower when the number of unsold items is larger. .

Furthermore, the revised price is the price revised based on the user's attributes, and the revised price based on the relationship between the user's attributes and the product. For this reason, it is possible to promote the sales of products more preferably without greatly impairing the profits of the store M, and to reduce the number of products to be discarded.

Also, in the information processing apparatus 100 of the first embodiment, the target users to whom the advertisement information is distributed are specified based on the relationship between the sales position of the product and the location of the user. Therefore, since the advertisement information can be distributed to the users who are considered to purchase the products at a high rate, the sales of the products are promoted without greatly impairing the profits of the store M, and the products to be discarded are reduced. be able to.

In addition, the target user information generation unit increases the number of target users as the expiry date of the product approaches and specifies a wider range of locations, and users whose locations are closer to the sales position of the product are easier to identify as target users. Then, the target user is specified based on the user's attribute and the relationship between the user's attribute and the product. For this reason, it is possible to promote the sales of products more preferably without greatly impairing the profits of the store M, and to reduce the number of products to be discarded.

(Second embodiment)
Next, a second embodiment will be described. FIG. 15 is a diagram showing an example of an information processing device 400 according to the second embodiment. The information processing system of the second embodiment mainly differs from the information processing system 1 of the first embodiment in that an information processing device 400 is used instead of the information processing device 100 . The information processing system of the second embodiment will be described below, focusing on the differences from the first embodiment.

The acquisition unit 410 in the processing device 404 of the information processing device 400 of the second embodiment includes a purchase information acquisition unit 118 in addition to the configuration of the acquisition unit 110 of the processing device 104 of the first embodiment. The processing device 404 of the information processing device 400 of the second embodiment includes a determining unit 140 and a providing unit 150 in addition to the configuration of the processing device 104 of the first embodiment.

The transmitter/receiver 101 in the processing device 404 receives the purchase information collected by the data collection unit 313 in the store terminal 30 and transmitted from the store terminal 30 . The purchase information acquisition unit 118 in the acquisition unit 410 acquires the purchase information received by the transmitter/receiver 101 .

The determination unit 140 compares the user ID included in the purchase information acquired by the purchase information acquisition unit 118 with the user ID of the user to whom the advertisement information was delivered by the delivery unit 130 . Based on the comparison result of the user IDs, the determination unit 140 determines whether or not the user purchased the product after viewing the distributed advertisement information. The determination unit 140 determines the advertising effectiveness based on the determination of the product purchase result. For example, the determination unit 140 determines that the advertising effect is higher as the rate of purchase of the product after viewing the distributed advertisement information is higher.

The providing unit 150 provides the store M with the advertising effect by transmitting information on the advertising effect determined by the determining unit 140 to the store terminal 30 using the transmitter/receiver 101 . The providing unit 150 may provide the advertising effect by displaying the advertising effect on the display 103 in the information processing device 400 .

The information processing device 400 of the second embodiment has the same effects as the information processing device 100 of the first embodiment. Further, the determination unit 140 of the information processing apparatus 400 according to the second embodiment determines the advertisement effect by distributing the advertisement information. By judging the effectiveness of advertisements, it is possible to measure the effect of promoting sales of products by distributing advertisements when there are unsold products. be able to.

Furthermore, the providing unit 150 provides the store M with the advertising effect by transmitting the advertising effect to the store terminal 30 . For this reason, in the store M, when there is an unsold product, it is possible to provide materials for determining whether or not to advertise the product. Therefore, it is possible to allow the store M to effectively use the advertisement. Furthermore, by measuring the effectiveness of advertisements, it is possible to use them to improve the contents of advertisements.

(Third embodiment)
Next, a third embodiment will be described. FIG. 16 is a diagram showing an example of an information processing device 500 according to the third embodiment. The information processing system of the third embodiment mainly differs from the information processing system 1 of the first embodiment in that an information processing device 500 is used instead of the information processing device 100 . The information processing system of the third embodiment will be described below, focusing on the differences from the first embodiment.

The acquisition unit 510 in the processing device 504 of the information processing device 500 of the third embodiment includes a sold-out information acquisition unit 119 in addition to the configuration of the acquisition unit 110 of the processing device 104 of the first embodiment. The sold-out information acquisition unit 119 acquires sold-out information transmitted from the store terminal 30 . The sold-out information acquisition unit 119 may check sold-out products (products with “remaining number” of 0) based on the sales status acquired by the sales status acquisition unit 113 and acquire them as sold-out information.

When the sold-out information acquisition unit 119 acquires sold-out information, the distribution unit 130 generates end-of-sale information according to the acquired sold-out information. The distribution unit 130 distributes the generated end-of-sale information to the user terminal 20 to which the advertisement information has been distributed. The distribution unit 130 may distribute the end-of-sale information to user terminals 20 other than the user terminal 20 that distributed the advertisement information. The distribution unit 130 may distribute sold-out information to user terminals 20 heading to or approaching the sales floor.

The information processing device 500 of the third embodiment has the same effects as the information processing device 100 of the first embodiment. Furthermore, the information processing apparatus 500 of the third embodiment distributes sold-out information to the user terminal 20 when the product is sold out. For this reason, it is possible to prevent the user to whom the advertising information is distributed from going to waste, and to suppress the deterioration of the consumer's customer satisfaction (CS).

The function of each device in each of the above embodiments may be provided by another device. For example, in each of the embodiments described above, the price is revised in the information processing device 100 , but the price may be revised in the store terminal 30 . In this case, the shop terminal 30 may function as an information processing device and transmit the revised price information to the user terminal 20 .

In addition, when calculating the revised price, a trained model may be generated by machine learning using the elements for calculating the revised price as input data, and the revised price may be calculated using the generated trained model. Alternatively, when identifying the target user, a trained model is generated by machine learning using each element for identifying the target user as input data, and the target user is identified using the generated trained model. may

An information processing apparatus according to an embodiment includes a time limit acquisition unit that acquires a product time limit related to the sale of a product, a position acquisition unit that acquires the position of a user who is the target of the sale of the product, and the product time limit and the position of the user. and an information generation unit that generates information regarding the sale of the product based on, the information generation unit generates revised price information regarding the revised price at which the price of the product has been revised as the information regarding the sale of the product. By including the generated revised price information generation unit, it is possible to reduce the number of commodities to be discarded.

Although several embodiments of the invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These embodiments can be implemented in various other forms, and various omissions, replacements, and modifications can be made without departing from the scope of the invention. These embodiments and their modifications are included in the scope and spirit of the invention, as well as the scope of the invention described in the claims and equivalents thereof.

1 Information processing system 11, 21, 31 Processor 12, 22, 32 Main storage device 13, 23, 33 Communication interface 14, 24, 34 Auxiliary storage device 15, 25, 35 Input Output device 16, 27, 36 Bus 20 User terminal 26 Position detector 30 Store terminal 100, 400, 500 Information processing device 101, 201, 301 Transceiver 102, 302 Input device 103 Display 104, 210, 310, 404, 504 Processing device 105, 220, 320 Storage device 110, 410, 510 Acquisition unit 111 User information acquisition unit 112 Time limit Acquisition unit 113 Sales status acquisition unit 114 Location acquisition unit 115 Number of users acquisition unit 116 Attribute acquisition unit 117 Attribute product relationship acquisition unit 118 Purchase information acquisition unit 119 Sold-out information Acquisition unit 120 Information generation unit 121 Revised price information generation unit 122 Advertisement information generation unit 123 Target user information generation unit 130 Distribution unit 140 Judgment unit 150 Provision unit 202 Touch panel 203 GNSS device 211, 311 transmission/reception unit 212 user position calculation unit 213 display control unit 312 sales situation monitoring unit 313 data collection unit 321 sales situation information 151 use Person information DB, 152... Sales information DB, F... Food, M... Store, NW... Network, P... User

Claims (28)

1. a time limit acquiring unit for acquiring a product time limit related to product sales;
   a position acquisition unit that acquires a position of a user to whom the product is to be sold;
   an information generation unit that generates information on sales of the product based on the product expiration date and the location of the user;
   The information generation unit includes a revised price information generation unit that generates revised price information regarding a revised price of the product as information related to sales of the product,
   Information processing equipment.
2. The revised price is a discount price discounted from the initial price of the product when the sale of the product is started,
   The information processing device according to claim 1 .
3. The revised price is a price revised based on the relationship between the sales position of the product and the location of the user.
   The information processing apparatus according to claim 2.
4. The revised price is a price that is revised lower as the sales position of the product and the location of the user are farther apart.
   The information processing apparatus according to claim 3.
5. further comprising a user number acquisition unit that acquires the number of users,
   The revised price is a revised price based on the number of users,
   The information processing apparatus according to any one of claims 2 to 4.
6. The revised price is a revised price that is lower as the number of users decreases,
   The information processing device according to claim 5 .
7. The revised price is a revised price based on the expiry date of the product,
   The information processing apparatus according to any one of claims 2 to 6.
8. The revised price is a revised price that is lower as the expiration date of the product is closer,
   The information processing apparatus according to claim 7.
9. further comprising an attribute acquisition unit that acquires attributes of the user;
   The revised price is a revised price further based on the attributes of the user,
   The information processing apparatus according to any one of claims 2 to 8.
10. further comprising an attribute product relationship acquisition unit that acquires the relationship between the user attribute and the product;
    The revised price is a revised price further based on the relationship between the attributes of the user and the product,
    The information processing apparatus according to any one of claims 2 to 9.
11. further comprising a sales status acquisition unit that acquires the sales status of the product;
    the revised price is a revised price further based on the sales situation;
    The information processing apparatus according to any one of claims 2 to 10.
12. The revised price is a price that is revised lower as the remaining number of the products required based on the sales situation increases,
    The information processing device according to claim 11 .
13. The revised price is a price revised before the specified time to become the product deadline,
    The information processing apparatus according to any one of claims 2 to 12.
14. The information generation unit includes a target user information generation unit that generates target user information related to target users to whom advertisements for the product are provided as information related to sales of the product.
    The information processing apparatus according to any one of claims 1 to 13.
15. a time limit acquiring unit for acquiring a product time limit related to product sales;
    a position acquisition unit that acquires the position of the user;
    an information generation unit that generates information on sales of the product based on the product expiration date and the location of the user;
    The information generation unit includes a target user information generation unit that generates target user information related to target users to whom advertisements for the product are provided as information related to sales of the product.
    Information processing equipment.
16. The target user information generation unit identifies the target user based on the relationship between the sales position of the product and the location of the user.
    The information processing apparatus according to claim 14 or 15.
17. The target user information generation unit makes it easier for the user whose location is closer to the sales position of the product to be identified as the target user.
    The information processing apparatus according to claim 16.
18. The target user information generation unit identifies at least one of the number of target users or a location range where the target users are located based on the expiration date of the product.
    The information processing apparatus according to any one of claims 15 to 17.
19. The target user information generation unit specifies a larger number of target users or specifies a wider range of locations as the expiry date of the product approaches, and executes at least one of:
    The information processing apparatus according to claim 18.
20. further comprising an attribute acquisition unit that acquires attributes of the user;
    The target user information generation unit identifies the target user further based on the attribute of the user.
    The information processing apparatus according to any one of claims 15 to 19.
21. further comprising an attribute product relationship acquisition unit that acquires the relationship between the user attribute and the product;
    The target user information generation unit identifies the target user further based on the relationship between the attribute of the user and the product.
    The information processing apparatus according to any one of claims 15 to 20.
22. The target user information generation unit identifies the target user before a specified time that becomes the product expiration date.
    The information processing apparatus according to any one of claims 15 to 21.
23. further comprising a purchase information acquisition unit that acquires purchase information regarding the purchase of the product by the target user;
    further comprising a determination unit that determines the advertising effectiveness of the advertisement based on the purchase information;
    The information processing apparatus according to any one of claims 15 to 22.
24. Further comprising a sold-out information acquisition unit that acquires sold-out information regarding the sold-out of the product,
    The target user information generation unit identifies the target user who provides the sold-out information.
    The information processing apparatus according to any one of claims 15 to 23.
25. The product expiration date includes at least one of the sell-by date, use-by date, best-before date of the product, or closing time of the store that sells the product.
    The information processing apparatus according to any one of claims 1 to 24.
26. an information processing apparatus according to any one of claims 1 to 25;
    A user terminal carried by the user,
    The information processing device includes a distribution unit that distributes information on sales of the product to the user terminal,
    The user terminal comprises a presentation unit that presents information regarding the sale of the product provided by the information processing device to the user,
    Information processing system.
27. The computer of the information processing device
    Get the product expiration date for the sale of the product,
    Acquiring the location of the user for whom the product is to be sold;
    generating information about the sale of the product based on the product expiration date and the location of the user;
    The computer determines the price of the product as information related to sales of the product.
    Information processing methods.
28. In the computer of the information processing equipment,
    Acquire the product expiration date for the sale of the product,
    Acquiring the position of the user to whom the product is to be sold,
    generating information about the sale of the product based on the product expiration date and the location of the user;
    causing the computer to determine the price of the product as information related to the sale of the product;
    program.

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