WO2022195844A1 - 情報提供装置、情報提供方法、及びプログラム - Google Patents

情報提供装置、情報提供方法、及びプログラム Download PDF

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Publication number
WO2022195844A1
WO2022195844A1 PCT/JP2021/011348 JP2021011348W WO2022195844A1 WO 2022195844 A1 WO2022195844 A1 WO 2022195844A1 JP 2021011348 W JP2021011348 W JP 2021011348W WO 2022195844 A1 WO2022195844 A1 WO 2022195844A1
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WO
WIPO (PCT)
Prior art keywords
information
customer
providing device
online shop
product
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2021/011348
Other languages
English (en)
French (fr)
Japanese (ja)
Inventor
実可子 丸山
洵也 榎本
翼 菊地
すずり 内川
拓門 松村
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
NEC Platforms Ltd
NEC Corp
Original Assignee
NEC Platforms Ltd
NEC Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NEC Platforms Ltd, NEC Corp filed Critical NEC Platforms Ltd
Priority to PCT/JP2021/011348 priority Critical patent/WO2022195844A1/ja
Priority to JP2023506662A priority patent/JP7782911B2/ja
Priority to US18/274,924 priority patent/US20240086942A1/en
Publication of WO2022195844A1 publication Critical patent/WO2022195844A1/ja
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Electronic shopping [e-shopping] by investigating goods or services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Recommending goods or services

Definitions

  • the present invention relates to an information providing device, an information providing method, and a program.
  • Patent Literature 1 describes sending coupon information corresponding to a product purchased via a customer terminal to the email address of the customer.
  • Patent Document 2 describes the following technique.
  • the integrated behavior management server generates integrated behavior history information of the person by integrating behavior on each site on the Internet and past behavior at the actual store, and uses this integrated behavior history information. to generate purchase forecast information.
  • the information distribution server distributes sales promotion information to the terminal of the customer in order to promote sales at the actual store.
  • One example of the object of the present invention is to provide customers with useful information about online shops using information about customers in physical stores.
  • customer information acquiring means for acquiring first customer information including at least one of a first purchase history, which is a customer's purchase history in the physical store, and the customer's behavior history in the physical store; a first information transmission means for generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and transmitting the online shop information to a customer terminal operated by the customer; An information providing device is provided.
  • a first purchase history which is a customer's purchase history in the physical store, and the customer's behavior history in the physical store
  • a first information transmission means for generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and transmitting the online shop information to a customer terminal operated by the customer
  • An information providing device is provided.
  • the computer a customer information acquisition process for acquiring first customer information including at least one of a first purchase history, which is a customer's purchase history in the physical store, and the customer's behavior history in the physical store; a first information transmission process of generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and transmitting the online shop information to a customer terminal operated by the customer;
  • the computer a customer information acquisition process for acquiring first customer information including at least one of a first purchase history, which is a customer's purchase history in the physical store, and the customer's behavior history in the physical store; a first information transmission process of generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and transmitting the online shop information to a customer terminal operated by the customer;
  • FIG. 4 is a diagram showing an example of information stored in an online shop information storage unit; FIG. It is a figure which shows an example of the information which the provision information memory
  • FIG. 1 is a diagram for explaining the usage environment of the information providing device 10 according to the embodiment.
  • the information providing device 10 is used together with a customer terminal 20 , an actual shop information storage section 30 and an online shop information storage section 40 .
  • the customer terminal 20 is a terminal operated by the customer.
  • An example of the customer terminal 20 is a mobile terminal such as a smart phone or a tablet terminal.
  • the actual store information storage unit 30 stores customer information (hereinafter referred to as first customer information) in the actual store.
  • the online shop information storage unit 40 stores customer information (hereinafter referred to as second customer information) in the online shop.
  • the information providing device 10 uses the information stored in the actual shop information storage unit 30 to generate information (hereinafter referred to as online shop information) to be provided to the customer regarding the online shop, and stores this online shop information.
  • Send to the customer terminal 20 The information providing device 10 also uses the information described in the online shop information storage unit 40 to generate information to be provided to the customer regarding the actual store (hereinafter referred to as actual store information), and uses this actual store information.
  • Send to the customer terminal 20 is a terminal operated by the customer.
  • An example of the customer terminal 20 is a mobile terminal such as a smart phone or a tablet terminal.
  • the actual store information storage unit 30 may be a server that manages products in the actual store.
  • the online shop information storage unit 40 may be a server that manages an online shop.
  • the timing at which the information providing device 10 transmits the online shop information and the timing at which the information providing device 10 provides the actual shop information are arbitrary.
  • the information providing device 10 may periodically transmit online shop information and physical store information to the customer terminal 20, or may transmit these information to the customer terminal 20 when requested by the customer terminal 20. good.
  • the online shop targeted by the information providing device 10 is preferably operated by the actual shop targeted by the information providing device 10. However, this online shop need not be related to this physical store.
  • FIG. 2 is a diagram showing an example of the functional configuration of the information providing device 10. As shown in FIG.
  • the information providing device 10 includes a customer information acquisition section 110 , a first information transmission section 120 and a second information transmission section 130 .
  • the customer information acquisition unit 110 acquires information that mutually identifies a customer (hereinafter referred to as customer identification information) and the customer's first customer information in association with each other.
  • the customer identification information is common to both physical stores and online shops.
  • An example of customer identification information is a member ID, but is not limited to this.
  • the first customer information is, as described above, customer information in the actual shop.
  • the first customer information includes, for example, at least one of a customer's purchase history at the actual store (hereinafter referred to as first purchase history) and a customer's action history within the actual store.
  • the customer information acquisition unit 110 acquires the customer identification information and the customer's second customer information in association with each other.
  • the second customer information is customer information in the online shop, as described above.
  • the second customer information includes, for example, at least one of a customer's purchase history in the online shop (hereinafter referred to as a second purchase history) and a customer's browsing history in the online shop.
  • the first information transmission unit 120 uses the first customer information acquired by the customer information acquisition unit 110 to generate the online shop information described above, and transmits the online shop information to the customer terminal 20 operated by the customer. For example, the first information transmitting unit 120 selects a product using the first customer information, and includes the information of this product (hereinafter referred to as the first target product) in the online shop in the online shop information.
  • Online shop information is, for example, at least one of the price of the first target product, advertisement information of products related to the first target product, and coupon information of the first target product or related products, but limited to these not.
  • the second information transmission unit 130 uses the second customer information acquired by the customer information acquisition unit 110 to generate the physical shop information described above, and transmits the physical shop information to the customer terminal 20 operated by the customer. For example, the second information transmission unit 130 selects a product using the second customer information, and includes information of this product (hereinafter referred to as a second target product) at the actual store in the actual store information.
  • the physical store information is, for example, at least one of the price of the second target product, advertisement information of products related to the second target product, and coupon information of the second target product or products related thereto, but is limited to these. not.
  • the online shop information and the physical store information are generated using information stored in the provided information storage unit 140.
  • An example of information stored in the provided information storage unit 140 will be described later with reference to other drawings.
  • the provided information storage unit 140 may be a part of the information providing device 10 or may be located outside the information providing device 10 .
  • FIG. 3 is a diagram showing an example of information stored in the actual shop information storage unit 30.
  • the physical store information storage unit 30 stores customer identification information, the above-described first purchase history, and the above-described action history for each customer.
  • the first purchase history includes information (for example, product identification information such as JAN code and/or product name) specifying products purchased at the physical store, the number of purchases, and the date and time of purchase.
  • the action history includes customer flow lines in the physical store. When the customer stops at a certain place in the physical store, the action history also includes information indicating the place where the customer stopped. The customer is highly likely to be interested in the products arranged around the place where the customer stopped. Therefore, the first information transmission unit 120 can select this product as the product that the customer is interested in. The first information transmission unit 120 may select this product as the first target product.
  • the actual store information storage unit 30 also stores the floor map of the actual store.
  • the floor map also includes information indicating where the products are located in the physical store. Therefore, the first information transmission unit 120 can identify the product that the customer is interested in by using this floor map and the customer's behavior history.
  • the action history may include information that identifies the product picked up by the customer at the physical store (for example, product identification information such as JAN code and/or product name).
  • product identification information such as JAN code and/or product name
  • This information is generated, for example, by processing an image generated by an imaging device that captures an image of the interior of the store.
  • the first information transmitting unit 120 can select the product picked up by the customer at the actual store as the product that the customer is interested in. Also in this case, the first information transmitting unit 120 may set this product as the first target product.
  • the product located ahead of the line of sight indicated by this line of sight information may be specified in advance.
  • the customer's action history may include information specifying this product (for example, product identification information such as JAN code and/or product name).
  • the first information transmission unit 120 can select the product in the line of sight of the customer as the product in which the customer is interested. Also in this case, the first information transmitting unit 120 may set this product as the first target product.
  • the action history may contain line-of-sight information instead of the information specifying this product.
  • the first information transmitting unit 120 can select the first target product using the floor map and line-of-sight information.
  • FIG. 4 is a diagram showing an example of information stored in the online shop information storage unit 40.
  • the online shop information storage unit 40 stores customer identification information, the above-described second purchase history, and the above-described browsing history for each customer.
  • the second purchase history includes information specifying products purchased in the online shop (for example, product identification information such as JAN code and/or product name), the number of purchases, and the date and time of purchase.
  • the browsing history includes information that identifies the products that the customer browsed in the online shop (for example, product identification information such as JAN code and / or product name), date and time of browsing, and length of time browsed (hereinafter referred to as browsing time and described). Therefore, the second information transmitting unit 130 can calculate the number of times of browsing for each product by processing the browsing history. The second information transmitting unit 130 can also calculate the number of views for each period.
  • FIG. 5 is a diagram showing an example of information stored in the provided information storage unit 140.
  • the provided information storage unit 140 stores, for each product, product identification information, information that is the source of online shop information (referred to as online shop information in FIG. 5), information that is the source of actual shop information (in FIG. information and description) are stored.
  • the first information transmitting unit 120 After specifying the first target product, the first information transmitting unit 120 reads information corresponding to the product identification information of the first target product, and uses it as online shop information.
  • the second information transmitting unit 130 identifies the second product, the second information transmitting unit 130 reads information corresponding to the product identification information of the second target product, and uses it as actual shop information.
  • the information that is the source of the online shop information includes at least one of online shop advertising information and coupon information that can be used at the online shop. Further, the information that is the basis of the actual store information includes at least one of advertisement information of the actual store and coupon information that can be used at the actual store.
  • FIG. 6 is a diagram showing a hardware configuration example of the information providing device 10. As shown in FIG.
  • the information providing device 10 has a bus 1010 , a processor 1020 , a memory 1030 , a storage device 1040 , an input/output interface 1050 and a network interface 1060 .
  • the bus 1010 is a data transmission path for the processor 1020, the memory 1030, the storage device 1040, the input/output interface 1050, and the network interface 1060 to exchange data with each other.
  • the method of connecting processors 1020 and the like to each other is not limited to bus connection.
  • the processor 1020 is a processor realized by a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), or the like.
  • the memory 1030 is a main memory implemented by RAM (Random Access Memory) or the like.
  • the storage device 1040 is an auxiliary storage device realized by a HDD (Hard Disk Drive), SSD (Solid State Drive), memory card, ROM (Read Only Memory), or the like.
  • the storage device 1040 stores program modules that implement each function of the information providing apparatus 10 (for example, the customer information acquisition unit 110, the first information transmission unit 120, and the second information transmission unit 130). Each function corresponding to the program module is realized by the processor 1020 reading each program module into the memory 1030 and executing it.
  • the storage device 1040 also functions as the provided information storage unit 140 .
  • the input/output interface 1050 is an interface for connecting the information providing device 10 and various input/output devices.
  • the network interface 1060 is an interface for connecting the information providing device 10 to the network.
  • This network is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network).
  • a method for connecting the network interface 1060 to the network may be a wireless connection or a wired connection.
  • the information providing device 10 communicates with the customer terminal 20, the actual shop information storage unit 30, and the online shop information storage unit 40 via the network interface 1060, for example.
  • FIG. 7 is a flowchart showing an example of processing performed by the information providing device 10 when providing online information to the customer terminal 20.
  • the customer information acquisition unit 110 of the information providing device 10 reads the first customer information from the actual shop information storage unit 30 (step S100).
  • the first customer information includes the first purchase history and action history.
  • the first information transmission unit 120 uses the first customer information and the provided information storage unit 140 to generate online shop information (step S110).
  • the first information transmission unit 120 identifies the product included in the first purchase history as the first target product. Then, the first information transmission unit 120 reads the online shop information corresponding to the first target product from the provided information storage unit 140, and includes the read information in the online shop information.
  • the first information transmitting unit 120 may specify the first target product by focusing on the purchase history of the most recent predetermined period (for example, a period of one month or more and one year or less). In addition, the first information transmitting unit 120 selects, as the first target product, the product that the customer repeatedly purchases during the predetermined period or the entire period of the first purchase history, that is, the product that the customer purchases regularly. You may
  • the first information transmitting unit 120 may calculate the average purchase interval of this product and generate recommendation frequency information using this average purchase interval.
  • the recommended frequency information includes at least one of a recommended purchase timing (for example, the timing at which this product should be purchased next time) and a recommended purchase interval.
  • the recommended purchase timing is, for example, the day when the average purchase interval has passed since the last purchase of the product.
  • the recommended purchase interval is, for example, an average purchase interval.
  • the first information transmitting unit 120 then includes this recommended frequency information in the online shop information.
  • the first information transmission unit 120 may select, as the first target product, a product whose attributes satisfy the criteria from among the products included in the first purchase history. For example, the first information transmitting unit 120 may select, as the first target product, a product whose size or weight exceeds a standard. Also, the first information transmitting unit 120 may select foods that require frozen storage as the first target product. Note that the attributes used here are not limited to these.
  • the first information transmitting unit 120 uses the behavior history as described with reference to FIG. You can identify the items you have. Further, by using the first purchase history, the first information transmitting unit 120 can identify products that the customer did not purchase among the products that the customer was interested in. The first information transmission unit 120 may select this product as the first target product.
  • the first information transmission unit 120 transmits the online shop information to the customer terminal 20 (step S130).
  • FIG. 8 is a flow chart showing an example of processing performed by the information providing device 10 when providing real shop information to the customer terminal 20 .
  • the customer information acquisition unit 110 of the information providing device 10 reads the second customer information from the online shop information storage unit 40 (step S200).
  • the second customer information includes the second purchase history and browsing history.
  • the second information transmission unit 130 uses the second customer information and the provided information storage unit 140 to generate physical shop information (step S210).
  • the second information transmission unit 130 selects a product included in the browsing history but not included in the second purchase history as the second target product. Then, the second information transmitting unit 130 reads the physical store information corresponding to the second target product from the provided information storage unit 140, and includes the read information in the actual store information.
  • the second information transmitting unit 130 calculates at least one of the total viewing time, the number of times of viewing, and the number of days of viewing for each product included in the viewing history but not included in the second purchase history. good too.
  • the second information transmitting unit 130 may select a product whose calculated value satisfies the reference (for example, exceeds the reference value) as the second target product.
  • the second information transmission unit 130 transmits the physical shop information to the customer terminal 20 (step S230).
  • the information providing device 10 can provide customers with useful information on online shops using information on customers at physical stores.
  • the information providing device 10 can provide customers with useful information about actual shops using information about customers at online shops.
  • customer information acquisition means for acquiring first customer information including at least one of a first purchase history that is a customer's purchase history in the physical store and the customer's behavior history in the physical store; a first information transmission means for generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and transmitting the online shop information to a customer terminal operated by the customer; An information providing device.
  • the first customer information includes the first purchase history
  • the first information transmitting means specifies a product included in the first purchase history as a first target product, and includes information of the first target product on the online shop in the online shop information.
  • the information providing device wherein the first information transmitting means selects a product that the customer repeatedly purchases from the first purchase history as the first target product. 4.
  • the first information transmission means uses the first purchase history to generate recommendation frequency information including at least one of a recommended purchase timing and a recommended purchase interval of the product, and includes the recommended frequency information in the online shop information. , an information provider. 5.
  • the first information transmitting means is an information providing device that selects, as the first target product, a product whose attributes satisfy criteria among the products included in the first purchase history. 6.
  • the information providing device wherein the first customer information includes both the first purchase history and the action history. 7.
  • the first information transmission means identifies, as a first target product, a product that the customer was interested in at the physical store but did not purchase at the physical store, and transmits information of the first target product on the online shop. An information providing device to be included in the online shop information. 8.
  • the customer information acquisition means acquires second customer information including at least one of a second purchase history and a browsing history that are purchase histories of the customer in the online shop, Further, second information transmission means for generating physical store information, which is information to be provided to the customer regarding the physical store, using the second customer information, and transmitting the physical store information to the customer terminal of the customer.
  • An information providing device 9.
  • the second information transmission means selects a product that is included in the browsing history but not included in the second purchase history as a second target product, and transmits information of the second target product in the physical store to the An information providing device to be included in actual store information. 10.
  • the second information transmission means selects, as the second target product, a product for which at least one of browsing time, number of times of browsing, and number of days of browsing satisfies a criterion.
  • the computer a customer information acquisition process for acquiring first customer information including at least one of a first purchase history, which is a customer's purchase history in the physical store, and the customer's behavior history in the physical store; a first information transmission process of generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and transmitting the online shop information to a customer terminal operated by the customer; how to provide information. 12.
  • the first customer information includes the first purchase history
  • the computer identifies a product included in the first purchase history as a first target product, and includes information of the first target product on the online shop in the online shop information. How to provide information. 13.
  • the information providing method wherein in the first information transmission process, the computer selects a product that the customer has repeatedly purchased from the first purchase history as the first target product. 14.
  • the computer uses the first purchase history to generate recommended frequency information including at least one of a recommended purchase timing and a recommended purchase interval of the product, and transmits the recommended frequency information to the online purchaser.
  • the computer selects, as the first target product, a product whose attribute satisfies a standard among the products included in the first purchase history. 16.
  • the information providing method wherein the first customer information includes both the first purchase history and the action history. 17.
  • the computer identifies, as a first target product, a product that the customer was interested in at the physical store but did not purchase at the physical store, and sells the first target product online. An information providing method for including shop information in the online shop information. 18.
  • the computer acquires second customer information including at least one of a second purchase history and a browsing history, which are purchase histories of the customer at the online shop, Further, the computer generates physical store information, which is information to be provided to the customer regarding the physical store, using the second customer information, and transmits the physical store information to the customer terminal of the customer.
  • Information provision method for performing information transmission processing 19.
  • the computer selects a product included in the browsing history but not included in the second purchase history as a second target product, The information providing method for including the information in the actual store information. 20.
  • the computer selects, as the second target product, a product for which at least one of browsing time, number of times of browsing, and number of days of browsing satisfies a criterion.
  • a customer information acquisition function for acquiring first customer information including at least one of a first purchase history, which is a customer's purchase history in the physical store, and the customer's behavior history in the physical store;
  • a first information transmission function for generating online shop information, which is information to be provided to the customer regarding the online shop, using the first customer information, and transmitting the online shop information to a customer terminal operated by the customer;
  • a program that has 22.
  • the first customer information includes the first purchase history
  • the first information transmission function is a program for specifying a product included in the first purchase history as a first target product and including information of the first target product on the online shop in the online shop information. 23. In the program described in 22 above, The program, wherein the first information transmission function selects a product repeatedly purchased by the customer from the first purchase history as the first target product. 24. In the program described in 23 above, The first information transmission function uses the first purchase history to generate recommendation frequency information including at least one of a recommended purchase timing and a recommended purchase interval of the product, and includes the recommended frequency information in the online shop information. ,program. 25.
  • the first information transmission function is a program for selecting, as the first target product, a product whose attributes satisfy criteria among the products included in the first purchase history. 26. In the program according to any one of 21 to 25 above, The program, wherein the first customer information includes both the first purchase history and the action history. 27. In the program according to 26 above, The first information transmission function specifies, as a first target product, a product that the customer was interested in at the physical store but did not purchase at the physical store, and transmits information of the first target product on the online shop. A program to be included in the online shop information. 28.
  • the customer information acquisition function acquires second customer information including at least one of a second purchase history and a browsing history, which are purchase histories of the customer in the online shop, Further, the computer generates physical store information, which is information to be provided to the customer regarding the physical store, using the second customer information, and transmits the physical store information to the customer terminal of the customer.
  • the second information transmission function selects a product included in the browsing history but not included in the second purchase history as a second target product, and transmits information of the second target product in the physical store to the Programs to include in physical store information.
  • the program, wherein the second information transmission function selects a product for which at least one of browsing time, number of times of browsing, and number of days of browsing satisfies a criterion as the second target product.

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PCT/JP2021/011348 2021-03-19 2021-03-19 情報提供装置、情報提供方法、及びプログラム Ceased WO2022195844A1 (ja)

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Application Number Priority Date Filing Date Title
PCT/JP2021/011348 WO2022195844A1 (ja) 2021-03-19 2021-03-19 情報提供装置、情報提供方法、及びプログラム
JP2023506662A JP7782911B2 (ja) 2021-03-19 2021-03-19 情報提供装置、情報提供方法、及びプログラム
US18/274,924 US20240086942A1 (en) 2021-03-19 2021-03-19 Information providing apparatus, information providing method, and non-transitory computer-readable medium

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Citations (7)

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