WO2022170920A1 - Multimedia content presentation control method and apparatus, and terminal, server and medium - Google Patents

Abstract

Provided are a multimedia content presentation control method and apparatus, and a computer-readable storage medium. A first request message is sent to a server by means of a terminal, wherein the first request message carries a first reference parameter. The server generates a second reference parameter according to the first reference parameter and a presentation state, and sends a first response message to the terminal, wherein the first response message carries the second reference parameter, such that the terminal learns the presentation state of target multimedia content according to the first reference parameter and the second reference parameter, and presents the target multimedia content according to the presentation state of the target multimedia content, that is, the presentation state is indicated on the basis of the first reference parameter and the second reference parameter, thereby improving the security of data transmission. Therefore, a terminal and a server can communicate with each other on the basis of a non-reliable transmission protocol, thereby improving the efficiency of determining the presentation state of target multimedia content, reducing the waiting time of a user, and improving the user experience.

Description

Multimedia content presentation control method, device, terminal, server and medium

priority information

This application claims the priority of the Chinese Patent Application No. "202110187829.7" filed on February 09, 2021, and the application name is "Multimedia Content Display Control Method, Device, Terminal, Server and Medium". The entire content of the application is approved by Reference is incorporated in this application.

technical field

The present disclosure relates to the field of computer technologies, and in particular, to a method, device, terminal, server and medium for controlling multimedia content presentation.

Background technique

Displaying multimedia content in an application has become a common way of delivering multimedia content. For example, multimedia content can be displayed on the buffer interface of the application, multimedia content can be displayed on the startup interface of the application, or displayed on the exit interface of the application. Multimedia content, etc., wherein the multimedia content can be advertisement, publicity content, etc.

In the prior art, one implementation method is: when the application program needs to display the multimedia content, the server pushes the multimedia content in real time; another implementation method is: preloading the content of the multimedia content on the user's terminal, and the multimedia content is An advertisement as an example, when the trigger condition is met (for example, the trigger condition of the screen-opening advertisement is after receiving the start instruction of the application, where the screen-opening advertisement refers to the first display displayed to the user after the user opens the application The advertisement displayed on the interface), the terminal sends a Hyper Text Transfer Protocol (Hyper Text Transfer Protocol over Secure Socket Layer, HTTPS) request to the server, requesting the server to indicate whether to display the advertisement, and the terminal will display the advertisement according to the server's instructions or not. .

However, using the method in the prior art, in one implementation, the terminal takes a long time to acquire multimedia content, therefore, the user waits for a long time and the user experience is not high, and in another implementation, it takes a long time to obtain the server indication, It affects the efficiency of decision-making multimedia content display and user experience.

SUMMARY OF THE INVENTION

In order to solve the above technical problems, the present disclosure provides a multimedia content presentation control method, apparatus and computer-readable storage medium.

A first aspect of the present disclosure provides a multimedia content display control method, which is applied to a terminal installed with an application program, and the terminal has preloaded target multimedia content. The method includes:

Send a first request message to the server, wherein the first request message includes a first reference parameter and the identification of the target multimedia content, and the first request message is used to request the server to indicate whether to display the target multimedia content;

Receive a first response message sent by the server, where the first response message includes a second reference parameter, where the second reference parameter is the display state of the target multimedia content by the server and the first reference generated by parameters;

determining the presentation state of the target multimedia content according to the first reference parameter and the second reference parameter;

The application is controlled to display the target multimedia content according to the display state of the target multimedia content.

Optionally, the first response message further includes: server time;

Before controlling the application to display the target multimedia content according to the display state of the target multimedia content, the method further includes:

It is determined that the server time is within the range of the presentation time of the target multimedia content.

Optionally, before controlling the application to display the target multimedia content according to the display state of the target multimedia content, the method further includes:

Determine the current actual time according to the startup time and startup duration of the terminal;

It is determined that the current actual time is within the range of the presentation time of the target multimedia content.

Optionally, before controlling the application to display the target multimedia content according to the display state of the target multimedia content, the method further includes:

sending a second request message to the server, wherein the second request message is used to request the first time of the server;

receiving a second response message sent by the server, where the second response message includes the first time of the server;

determining the time difference according to the first time of the server and the start-up duration of the terminal;

Determine the current actual time according to the time difference and the start-up duration of the terminal device;

It is determined that the current actual time is within the range of the presentation time of the target multimedia content.

Optionally, the first reference parameter is a random number that satisfies the first preset condition, the value of the random number is an N-digit decimal number, and the N is an integer greater than or equal to 1; the second reference parameter is A binary number of N bytes;

The determining the display state of the target multimedia content according to the first reference parameter and the second reference parameter includes:

Determine the target byte to be added among the N bytes according to the N-digit decimal number, sum the values corresponding to the target bytes to be added, and obtain the decimal number corresponding to the sum. If the single digit of the number is greater than the first preset threshold, the display state is display, and when the single digit of the decimal number is less than or equal to the first preset threshold, the display state is not displayed.

Optionally, also include:

If the first response message is not received within the preset time range, the current actual time is determined according to the startup time and startup duration of the terminal;

When the current actual time is within the range of the display time of the target multimedia content, it is determined to display the target multimedia content.

Optionally, the first request message is in a user datagram protocol format;

Correspondingly, the first response message is in the user datagram protocol format.

A second aspect of the present disclosure provides a multimedia content display control method, which is applied to a server, and the method includes:

receiving a first request message sent by the terminal, wherein the first request message includes a first reference parameter, and the first request message is used to request the server to indicate whether to display the target multimedia content;

generating a second reference parameter according to the presentation state of the target multimedia content and the first reference parameter;

Send a first response message to the terminal, where the first response message includes a second reference parameter.

Optionally, the first reference parameter is a random number that satisfies the first preset condition, the value of the random number is an N-digit decimal number, and the N is an integer greater than or equal to 1;

The generating the second reference parameter according to the presentation state of the target multimedia content and the first reference parameter includes:

Determine the target byte to be added according to the N-digit decimal number;

The value of the target byte is determined according to the presentation state of the target multimedia content and the target byte to be added, wherein the value of the target byte satisfies a second preset condition, and the second preset value Suppose the condition is: the display state is display, sum the values of the target bytes to obtain the decimal number corresponding to the sum, and the single digit of the decimal number is greater than the first preset threshold; the display state In order not to show, the value of the target byte is summed, and the decimal number corresponding to the sum is obtained, and the single digit of the decimal number is less than or equal to the first preset threshold;

The second reference parameter is generated according to the value of the target byte to be added.

Optionally, the first request message sent by the receiving terminal includes:

receiving the first request message sent by the terminal when the application is started; or,

Receive a first request message sent by the terminal after the application runs for a preset duration.

A third aspect of the present disclosure provides a multimedia content display control device, which is applied to a terminal installed with an application program, and the terminal has preloaded target multimedia content, and the device includes:

A sending module, configured to send a first request message to the server, wherein the first request message includes a first reference parameter and an identifier of the target multimedia content, and the first request message is used to request the server to indicate whether to display the Describe the target multimedia content;

A receiving module, configured to receive a first response message sent by the server, where the first response message includes a second reference parameter, wherein the second reference parameter is the display state and generated by the first reference parameter;

a processing module, configured to determine the display state of the target multimedia content according to the first reference parameter and the second reference parameter;

The processing module is further configured to control the application to display the target multimedia content according to the display state of the target multimedia content.

Optionally, the first response message further includes: server time;

The processing module is further configured to determine that the server time is within the range of the display time of the target multimedia content.

Optionally, the processing module is further configured to determine the current actual time according to the startup time and startup duration of the terminal; and determine that the current actual time is within the range of the display time of the target multimedia content.

Optionally, the sending module is further configured to send a second request message to the server, where the second request message is used to request the first time of the server;

The receiving module is further configured to receive a second response message sent by the server, where the second response message includes the first time of the server;

The processing module is further configured to determine the time difference according to the first time of the server and the startup duration of the terminal; determine the current actual time according to the time difference and the startup duration of the terminal device; determine the current actual time. The actual time is within the range of the presentation time of the target multimedia content.

Optionally, the first reference parameter is a random number that satisfies the first preset condition, the value of the random number is an N-digit decimal number, and the N is an integer greater than or equal to 1; the second reference parameter is A binary number of N bytes;

The processing module is specifically configured to determine the target byte to be added in the N bytes according to the N-digit decimal number, sum the values corresponding to the target byte to be added, and obtain the corresponding value of the sum. Decimal number, when the single digit of the decimal number is greater than the first preset threshold, the display state is display, and when the single digit of the decimal number is less than or equal to the first preset threshold, the display state is not displayed .

Optionally, the processing module is further configured to determine the current actual time according to the startup time and startup duration of the terminal if the first response message is not received within a preset time range; The current actual time is within the range of the display time of the target multimedia content, and it is determined to display the target multimedia content.

Optionally, the first request message is in a user datagram protocol format;

Correspondingly, the first response message is in the user datagram protocol format.

A fourth aspect of the present disclosure provides a multimedia content display control device, which is applied to a server, and the device includes:

a receiving module, configured to receive a first request message sent by a terminal, wherein the first request message includes a first reference parameter, and the first request message is used to request the server to indicate whether to display the target multimedia content;

a processing module for generating a second reference parameter according to the presentation state of the target multimedia content and the first reference parameter;

A sending module, configured to send a first response message to the terminal, where the first response message includes a second reference parameter.

Optionally, the first reference parameter is a random number that satisfies the first preset condition, the value of the random number is an N-digit decimal number, and the N is an integer greater than or equal to 1;

The processing module is specifically configured to determine the target byte to be added according to the N-digit decimal number; determine the target byte according to the display state of the target multimedia content and the target byte to be added , wherein the value of the target byte satisfies a second preset condition, and the second preset condition is: the display state is display, sum the values of the target byte, and obtain the sum The corresponding decimal number, the single digit of the decimal number is greater than the first preset threshold; the display state is not displayed, the value of the target byte is summed, and the decimal number corresponding to the sum is obtained, the The single digit of the decimal number is less than or equal to the first preset threshold; the second reference parameter is generated according to the value of the target byte to be added.

Optionally, the receiving module is specifically configured to receive the first request message sent by the terminal when the application is started; or, receive the first request message sent by the terminal after the application runs for a preset duration.

A fifth aspect of the present disclosure provides a terminal, including: a processor configured to execute a computer program stored in a memory, and when the computer program is executed by the processor, implements the steps of the method of the first aspect.

A sixth aspect of the present disclosure provides a computer-readable storage medium on which a computer program is stored, and when the computer program is executed by a processor, implements the steps of the method described in the first aspect.

A seventh aspect of the present disclosure provides a server, comprising: a processor configured to execute a computer program stored in a memory, and when the computer program is executed by the processor, implements the steps of the method described in the second aspect.

An eighth aspect of the present disclosure provides a computer-readable storage medium on which a computer program is stored, characterized in that, when the computer program is executed by a processor, the steps of the method described in the second aspect are implemented.

A ninth aspect of the present disclosure provides a computer program product, comprising a computer program/instruction, characterized in that, when the computer program/instruction is executed by a processor, the steps of the method described in the first aspect are implemented.

A tenth aspect of the present disclosure provides a computer program product, comprising a computer program/instruction, characterized in that, when the computer program/instruction is executed by a processor, the steps of the method described in the second aspect are implemented.

Compared with the prior art, the technical solutions provided by the embodiments of the present disclosure have the following advantages:

The terminal sends the first request message to the server, and the first request message carries the first reference parameter. The server generates the second reference parameter according to the first reference parameter and the display state, and sends the first response message to the server. The second reference parameter is carried in the message, so that the terminal can know the display state of the target multimedia content according to the first reference parameter and the second reference parameter, and display the target multimedia content according to the display state of the target multimedia content, that is, based on the first reference parameter and the second reference parameter. The second reference parameter indicates the display state, which improves the security of data transmission. Therefore, the terminal and the server can communicate based on an unreliable transmission protocol, for example, sending request messages and response messages based on UDP. Since the unreliable transmission protocol has fewer handshakes, it improves the ability to determine the display state of the target multimedia content. Efficiency, reducing user waiting time and improving user experience.

Description of drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description serve to explain the principles of the disclosure.

In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the accompanying drawings that are required to be used in the description of the embodiments or the prior art will be briefly introduced below. In other words, on the premise of no creative labor, other drawings can also be obtained from these drawings.

1 is a schematic flowchart of a multimedia content display control method provided by the present disclosure;

FIG. 2 is a schematic flowchart of another multimedia content display control method provided by the present disclosure;

3 is a schematic diagram of a message format of a first request message provided by the present disclosure;

4 is a schematic diagram of a message format of a first response message provided by the present disclosure;

5 is a schematic flowchart of still another multimedia content display control method provided by the present disclosure;

6 is a schematic flowchart of another multimedia content display control method provided by the present disclosure;

7 is a schematic flowchart of another multimedia content display control method provided by the present disclosure;

8 is a schematic flowchart of another multimedia content display control method provided by the present disclosure;

FIG. 9 is a schematic flowchart of an application scenario provided by the present disclosure;

10 is a schematic structural diagram of a multimedia content display control device provided by the present disclosure;

FIG. 11 is a schematic structural diagram of another multimedia content display control apparatus provided by the present disclosure.

Detailed ways

In order to more clearly understand the above objects, features and advantages of the present disclosure, the solutions of the present disclosure will be further described below. It should be noted that the embodiments of the present disclosure and the features in the embodiments may be combined with each other under the condition of no conflict.

Many specific details are set forth in the following description to facilitate a full understanding of the present disclosure, but the present disclosure can also be implemented in other ways different from those described herein; obviously, the embodiments in the specification are only a part of the embodiments of the present disclosure, and Not all examples.

The technical solution of the present disclosure is applied to a terminal, where the terminal may be a computer, a tablet, a mobile phone, or other terminals. The terminal has an application program installed, and the terminal has preloaded the target multimedia content. The terminal determines whether to display the target multimedia content according to the instruction information of the server.

In the present disclosure, in order to improve the reliability of the indication information transmission and avoid being tampered with during the transmission process, the reference parameters are used for certain information hiding, so that the terminal and the server can transmit the request message and the response message based on the unreliable transmission protocol, for example, Based on the User Datagram Protocol (UDP), only one round-trip time (Round-Trip Time, RTT) is needed to obtain the indication information, which improves the efficiency of the terminal obtaining the indication information from the server whether to display the multimedia content.

The technical solutions of the present disclosure will be described below with several specific embodiments.

FIG. 1 is a schematic flowchart of a multimedia content display control method provided by the present disclosure. As shown in FIG. 1 , the method in this embodiment is as follows:

S101: The terminal sends a first request message to the server.

The first request message includes a first reference parameter, and the first request message is used to request the server to indicate whether to display the target multimedia content.

After determining that the preset trigger condition is satisfied, the terminal sends a first request message to the server.

For example, the terminal may send the first request message when the application program starts, or send the first request message after the application program runs for a preset duration. Specifically, it can be determined according to a specific application scenario.

For example, the preset trigger condition is related to the target multimedia content. Multimedia content takes advertisements as an example. The target multimedia content is an open-screen advertisement (also known as an above-the-fold advertisement or a splash-screen advertisement), that is, the advertisement content displayed on the first display interface displayed to the user after the application is started, then the The preset trigger condition of the target advertisement can be set to receive an application startup instruction, or can be set to complete the application startup, or can also be set to before or after a certain step in the application startup process. For another example, if the target advertisement is the advertisement content displayed after the application starts for a preset duration, the preset trigger condition of the target advertisement may be set as the application startup preset duration. The preset trigger condition may also be other conditions determined according to the target advertisement, which is not limited in this disclosure. In short, before the target multimedia content is about to be displayed, the terminal sends a request message to the server to request the server to indicate whether to display the target multimedia content.

The present disclosure carries the first reference parameter and the identifier of the target advertisement in the first request message, wherein the first reference parameter is a random number that satisfies the first preset condition.

Optionally, the random number that satisfies the first preset condition includes but is not limited to the following possible situations:

A possible situation: the random number that satisfies the first preset condition can be an M-byte binary generated within a preset range using a pseudo-random number generator (Cryptographically Secure Pseudo-Random Number Generator, CSPRNG for short). The random number of the M bytes of binary random number corresponds to N is a decimal number, the M is an integer greater than or equal to 1, and the N is an integer greater than or equal to 1; for example, M=8, N= 10. The decimal representation corresponding to the first reference parameter is: 12300000830.

Another possible situation: the random number that satisfies the first preset condition may also be a random number greater than a preset threshold, where the preset threshold and the size of the field in the first request message for writing the first reference parameter For example, the field of the first reference parameter is 8 bytes, and the preset threshold is: 2 ⁶⁴ -1, for example, the decimal representation corresponding to the first reference parameter is 10000.

Optionally, the first request message may further include an identifier of the target multimedia content, so that the server knows which multimedia content the terminal specifically requests to display. For example, in the same multimedia content bit in the application, multiple target multimedia contents may be played in turn. Taking the multimedia content on the screen as an example, after the application is started for the first time, the target multimedia content A is displayed, and the application is started for the second time. Then, the target multimedia content B is displayed. In this scenario, by carrying the identifier of the target multimedia content in the first request message, the server can know which multimedia content the terminal specifically requests to display.

S103: The server sends a first response message to the terminal.

After receiving the first request message sent by the terminal, the server obtains the display state of the target multimedia content.

There are two display states of the target multimedia content, one is display and the other is not displayed.

The server will maintain the display state of all multimedia content. For example, the server can maintain the display state of all multimedia content through the following table. By default, the display state of all multimedia content is shown in Table 1. When a special condition occurs, for example, on an anniversary, part or all of the multimedia content needs to be stopped, then the display state of part or all of the multimedia content is set to not be displayed, as shown in Table 2. Table 2 shows part of the multimedia content. The content is not shown as an illustration. Therefore, the server can obtain the presentation status of the target multimedia content according to the maintained presentation status of all multimedia contents.

Table 1 Display status table of multimedia content

multimedia content name	exhibit	do not show
Multimedia Content 1	●	⊙
Multimedia Content 2	●	⊙
Multimedia Content 3	●	⊙
Multimedia Content 4	●	⊙
Multimedia Content 5	●	⊙
Multimedia Content 6	●	⊙

Table 2 Display state table of multimedia content

multimedia content name	exhibit	do not show
Multimedia Content 1	●	⊙
Multimedia Content 2	⊙	●
Multimedia Content 3	⊙	●
Multimedia Content 4	⊙	●

Multimedia Content 5	●	⊙
Multimedia Content 6	●	⊙

In Table 1 and Table 2, ● means valid, and ⊙ means invalid. For example, the display state of multimedia content 1 corresponds to ●, which means that the display state of multimedia content 1 is displayed, and the display state of multimedia content 2 corresponds to ●, which means that the display state of multimedia content 1 is displayed. The display state of the multimedia content 2 is not displayed.

The server generates the second reference parameter according to the display state of the target multimedia content and the first reference parameter in the request message, including but not limited to the following possible implementations:

A possible implementation manner is: the first reference parameter is a random number that satisfies the first preset condition, the value of the random number is an N-digit decimal number, and N is an integer greater than or equal to 1; according to the N-digit decimal number, Determine the target byte to be added; determine the value of the target byte according to the display state of the target multimedia content and the target byte to be added, wherein the value of the target byte satisfies the second preset Condition, the second preset condition is: the display state is display, the value of the target byte is summed, and the decimal number corresponding to the sum is obtained, and the single digit of the decimal number is greater than the preset threshold ; The display state is not to display, sum the values of the target bytes, and obtain the decimal number corresponding to the sum, and the single digit of the decimal number is less than or equal to the preset threshold; according to the to-be-added The value of the target byte, the second reference parameter is generated. Specifically, a random number is selected from the values satisfying the second preset condition as the second reference parameter.

Assuming that the first preset threshold is 4 and N=10, if the display state is display, the decimal representation of the first reference parameter is 12300000830, then the first byte of the second reference parameter, the second byte, the third The unit digit corresponding to the decimal representation of the sum of the number of bytes, the 8th byte and the 3rd byte should be greater than 4. Select a random number from the values that satisfy this condition as the second reference parameter, for example : The second reference parameter is: 00000001 00000010 00000011 00000111 11000110 00011100 01100011 00000111 00010000 00001100.

If the display state is not displayed, the decimal representation of the first reference parameter is 12300000830, then the first byte, the second byte, the third byte, the eighth byte and the third byte of the second reference parameter The unit digit of the decimal representation corresponding to the sum value of the byte addition should be less than or equal to 4, and a random number is selected from the values satisfying this condition as the second reference parameter. For example: the second reference parameter is: 00000001 00000010 00000011 00000111 11000110 00011100 01100011 00000100 00010000 00001100.

In another possible implementation manner, if it is determined that the display state is display, the second reference parameter needs to satisfy the following conditions: the absolute value of the difference between the second reference parameter and the first reference parameter is greater than or equal to a second preset threshold. When the display state is not displayed, the absolute value of the difference between the second reference parameter and the first reference parameter is smaller than the second preset threshold. A random number is selected from the values that satisfy the condition as the second reference parameter.

Assuming that the second preset threshold is 100, if the display state is display and the first reference parameter is 10000, the absolute value of the difference between the second reference parameter and 10000 is greater than 100, and a random number is selected from the values that satisfy the condition as The second reference parameter, for example, 10300. If the display state is not displayed, and the first reference parameter is 10000, the absolute value of the difference between the second reference parameter and 10000 is less than 100, and a random number is selected from the values that satisfy the condition as the second reference parameter, for example, 10001.

The above conditions can be set flexibly as long as the terminal and the server are consistent, which is not limited in the present disclosure.

The server sends a first response message carrying the second reference parameter to the terminal.

S105: The terminal determines the display state of the target multimedia content according to the first reference parameter and the second reference parameter.

After receiving the first response message, the terminal acquires the second reference parameter carried in the first response message, and determines the display state of the target multimedia content according to the second reference parameter and the first reference parameter.

With reference to the implementation in S103, correspondingly, a possible implementation is: determining the target byte to be added in the N bytes according to the N-digit decimal number, and corresponding to the target byte to be added Add and sum the values, and obtain the decimal number corresponding to the sum. When the single digit of the decimal number is greater than the first preset threshold, the display state is display. When the single digit of the decimal number is less than or equal to the first A preset threshold, the display state is not displayed.

Assuming that the first preset threshold is 4, the decimal representation of the first reference parameter is 12300000830, and the second reference parameter is 00000001 00000010 00000011 00000111 11000110 00011100 01100011 00000111 00010000 00001100. According to the decimal representation of the first reference parameter, it can be determined that the 1st byte, the 2nd byte, the 3rd byte, the 8th byte and the 3rd byte of the second reference parameter are added and summed, The obtained sum value is 16, and if the single digit is 6 and greater than 4, it can be determined that the display state is display.

Suppose again: the first preset threshold is 4, the decimal representation of the first reference parameter is 12300000830, and the second reference parameter is: 00000001 00000010 00000011 00000111 11000110 00011100 01100011 00000100 00010000 00001100. According to the decimal representation of the first reference parameter, it can be determined that the 1st byte, the 2nd byte, the 3rd byte, the 8th byte and the 3rd byte of the second reference parameter are added and summed, If the obtained sum value is 13, and the single digit is 3 and less than 4, it can be determined that the display status is not displayed.

In combination with the implementation in S103, correspondingly, another possible implementation is: the absolute value of the subtraction of the second reference parameter and the first reference parameter is greater than or equal to the second preset threshold, then it is determined that the display state is display, and The absolute value of the subtraction of the second reference parameter and the first reference parameter is smaller than the second preset threshold, and the display state is determined to be no display.

For example: the second preset threshold is 100, the first reference parameter is 10000, and the second reference parameter is 10300; the absolute value of the difference between the second reference parameter and the first reference parameter is greater than or equal to 100, and the display state is determined to be display. For another example: the first reference parameter is 10000, the second reference parameter is 10001; the absolute value of the difference between the second reference parameter and the first reference parameter is less than 100, and the display state is determined to be no display.

S107: The terminal controls the application to display the target multimedia content according to the display state of the target multimedia content.

If the terminal determines that the display state of the target multimedia content is display, the target multimedia content is displayed, and if the terminal determines that the display state of the target multimedia content is not displayed, the target multimedia content is not displayed.

In this embodiment, the terminal sends the first request message to the server, the first request message carries the first reference parameter, the server generates the second reference parameter according to the first reference parameter and the display state, and sends the first response message to the server, The second reference parameter is carried in the first response message, so that the terminal can know the display state of the target multimedia content according to the first reference parameter and the second reference parameter, and display the target multimedia content according to the display state of the target multimedia content, that is, based on the first reference parameter and the second reference parameter. A reference parameter and a second reference parameter indicate the display state, which improves the security of data transmission. Therefore, the terminal and the server can communicate based on an unreliable transmission protocol, for example, sending request messages and response messages based on UDP. Since the unreliable transmission protocol has fewer handshakes, it improves the ability to determine the display state of the target multimedia content. Efficiency, reducing user waiting time and improving user experience.

For some multimedia content, the display time range will also be set. For example, multimedia content related to breakfast, the display time range is 7:00-9:00 in the morning, and it will not be displayed in other time periods. For the multimedia content of limited-time activities, the display time range is a certain number of days. However, the clock of the terminal may not match the actual time due to faults or artificial adjustment. In this case, This may cause confusion in the display of multimedia content and affect user experience. Therefore, the present disclosure also provides some embodiments to solve the above problems.

FIG. 2 is a schematic flowchart of another multimedia content display control method provided by the present disclosure. FIG. 2 is based on the embodiment shown in FIG. 1 , and further, the first response message also carries the server time. Before S107, also included:

S106a: The terminal determines that the server time is within the range of the display time of the target multimedia content.

Since the server time is not affected by the user's terminal itself, the server time is more consistent with the current actual time.

Since the transmission time of the first response message is short, it can be ignored, and the server time can be regarded as the current actual time.

Optionally, for some multimedia contents that require relatively high time accuracy, the current actual time can be determined according to the server time plus the transmission time, and then it is determined that the current actual time is within the display time range of the target multimedia content.

In this embodiment, the server carries the server time in the first response message, so that the terminal can determine whether the target multimedia content is within the display time range of the target multimedia content according to the server time. It is not allowed to cause confusion in the display of multimedia content, and further improve the user experience.

In conjunction with the embodiments shown in FIG. 1 and FIG. 2 , the present disclosure also provides an example of the message format of the first request message, as shown in FIG. 3 , including: version field, type field, message identification field, flag field, content field and check code field. An example of the message format of the first response message is shown in Figure 4, including: message identification field, type field, content field and check code field. This disclosure mainly focuses on the content field. In an improvement, the first reference parameter is carried in the content field of the first request message, and optionally, the application identifier and the terminal timestamp, that is, the current time displayed by the terminal, may also be carried. The first reference parameter is carried in the content field of the first response message, and optionally, the time of the server may also be carried.

FIG. 5 is a schematic flowchart of another multimedia content display control method provided by the present disclosure. FIG. 5 is similar to the scenario in FIG. 2 , except that FIG. 2 determines the current actual time based on the server time, and FIG. 5 is based on the terminal The startup time and startup duration determine the current actual time. Figure 5 is based on the embodiment shown in Figure 1, and further, before S107, it also includes:

S1061b: The terminal determines the current actual time according to the start-up time and start-up duration of the terminal.

Usually, the startup time of the terminal comes from a network server, so the startup time of the terminal is generally not easy to be changed. After the terminal is started, the system will record the start-up duration of the terminal. The start-up duration is the length of time that the terminal runs from the current system startup to the current time. Therefore, if the startup time and startup duration of the terminal can be determined, the current actual time of the terminal can be determined.

The startup duration of the terminal can be obtained in the following ways. For example, in the current iOS and Android systems, a timestamp that cannot be tampered with by the user can be obtained through the following system level (Application Programming Interface). Not adjustable:

For the iPhone Operating System (iOS) system, the timestamp is obtained through "@property(readonly)NSTimeInterval systemUptime", which is the startup time.

For Android (Android) system, pass "Systemclock.elapsedrealtime()

"Get the timestamp, which is the startup time.

For example, if the startup time of the terminal is 8:00 am, and the startup time of the terminal is 2 hours, it can be determined that the current actual time of the terminal is 10:00 am.

S1062b: The terminal determines that the current actual time of the terminal is within the range of the display time of the target multimedia content.

After the terminal determines the current actual time of the terminal, it then determines that the current actual time of the terminal is within the display range of the target multimedia content.

In this embodiment, the terminal determines the current actual time of the terminal according to the start-up time and start-up duration of the terminal, and then determines that the current actual time of the terminal is within the range of the display time of the target multimedia content, which can improve the display of multimedia content. The accuracy of the display can avoid confusion in the display of multimedia content due to the inaccuracy of the terminal's own time.

FIG. 6 is a schematic flowchart of another multimedia content display control method provided by the present disclosure. FIG. 6 is based on the embodiment shown in FIG. 1, and further, before S107, it further includes:

S10601: The terminal sends a second request message to the server.

Wherein, the second request message is used to request the first time of the server.

Optionally, the terminal may send a second request message to the server every time it is started, so as to request the first time of the server.

It is also possible to send a second request message to the server when the terminal starts up for the first time after a system startup to request the first time of the server, and when the terminal restarts later, it does not send the second request message to the server.

S10602: The terminal receives the second response message sent by the server.

The second response message includes the first time of the server.

S10603: The terminal determines the time difference according to the first time of the server and the startup duration of the terminal.

Specifically, since the transmission time of the second response message is short, it can be ignored, and the first time can be regarded as the current actual time. Therefore, the time difference can be determined according to the first time of the server and the startup duration of the terminal.

Optionally, for some multimedia contents that require relatively high time accuracy, for example, some multimedia contents triggered at a specific time point, such as: 00:00; the current actual time can also be determined according to the first time plus the transmission time, The time difference is then determined according to the current actual time and the start-up duration of the terminal.

S10604: Determine the current actual time according to the time difference and the startup duration of the terminal device.

Specifically, the time difference is added to the start-up duration of the terminal device to determine the current actual time;

For example, the time difference is 8:00, the startup time of the terminal device is 2 hours, and the current actual time is determined to be 10:00.

S10605: Determine that the current actual time is within the range of the display time of the target multimedia content.

In this embodiment, the terminal sends a second request message to the server to request the first time of the server, the terminal receives the second response message sent by the server, and obtains the first time of the server, according to the first time of the server and the terminal The startup duration is determined, the time difference is determined, the current actual time is determined according to the time difference and the startup duration of the terminal device, and it is determined that the current actual time is within the range of the display time of the target multimedia content, which can improve the multimedia content. The accuracy of the display can avoid confusion in the display of multimedia content due to the inaccuracy of the terminal's own time.

FIG. 7 is a schematic flowchart of another multimedia content display control method provided by the present disclosure. On the basis of the above embodiments, FIG. 7 is a processing method in the case of not receiving the first response message sent by the server, such as As shown in Figure 7, the method further includes:

S109: If the first response message is not received within a preset time range, determine the current actual time of the terminal according to the start-up time and start-up duration of the terminal.

The preset time range may be determined according to the round-trip time of the UDP packet between the terminal and the server. For example, the preset time range is greater than one round-trip time and less than two round-trip times.

If the first response message is not received within the preset time range, it may be caused by the server not receiving the first request message, or the server may have sent the first response message, but it appears on the transmission path from the server to the terminal. The problem caused the terminal not to receive the first response message.

In this case, the current actual time of the terminal is determined according to the start-up time and start-up duration of the terminal.

S111: Determine to display the target multimedia content when the current actual time of the terminal is within the range of the display time of the target multimedia content.

When the current actual time of the terminal is within the range of the display time of the target multimedia content, it is determined to display the target multimedia content. When the current actual time of the terminal is not within the range of the display time of the target multimedia content, it is determined not to display the target multimedia content. That is, in this case, whether to present the target multimedia content is determined only according to the range of the presentation time of the target multimedia content.

In this embodiment, if the first response message is not received within the preset time range, the current actual time of the terminal is determined according to the start-up time and start-up duration of the terminal, and the current actual time of the terminal is Within the scope of the display time of the target multimedia content, it is determined to display the target multimedia content, so that when the terminal does not receive the first response message sent by the server, the target multimedia content can still be displayed or not displayed. decisions to ensure the normal operation of the application.

FIG. 8 is a schematic flowchart of another multimedia content display control method provided by the present disclosure. The embodiment shown in FIG. 8 can be directed to a scenario where it is only necessary to determine whether to display multimedia content according to the current time. As shown in FIG. 8 , the method includes:

S801: Determine the current actual time.

Wherein, the ways of determining the current actual time include but are not limited to the following possible implementations:

Among them, one possible implementation is:

The terminal sends a third request message to the server, the third request message is used to request the time of the server, the terminal receives the third response message returned by the server, the third response message includes the time of the server, and determines that the time of the server is the current actual time. time. Or, the terminal determines that the time of the server plus the transmission time of the third response message is the current actual time.

Another possible implementation is:

The terminal determines the current actual time according to the startup time and startup duration of the terminal. That is, the startup time plus the startup duration is the current actual time.

Optionally, the startup time of the terminal can also be determined according to the following methods:

The terminal sends a second request message to the server, where the second request message is used to request the first time of the server, the terminal receives the second response message sent by the server, and the terminal determines according to the first time of the server and the startup time of the terminal The startup time of the terminal.

S802: Determine whether the current actual time is within the range of the display time of the target multimedia content. If yes, execute S803, if not, execute S804.

S803: Display the target multimedia content.

S804: Do not display the target multimedia content.

Steps in this embodiment that are the same as or similar to those in the foregoing embodiments may be referred to each other, and will not be repeated here.

In this embodiment, by determining the current actual time, it is determined whether the current actual time is within the display time range of the target multimedia content. If it is within the display time range of the target multimedia content, the target multimedia content is displayed. Multimedia content is not displayed during the display time frame. The accuracy of the multimedia content display can be improved, and the confusion of the multimedia content display caused by the inaccuracy of the terminal's own time can be avoided.

The multimedia content of the present disclosure takes advertisements as an example. Suppose an advertisement is a screen-opening advertisement, and its display time range is 7:00-9:00 in the morning, that is, if a user opens an advertisement from 7:00-9:00 in the morning application, then display the advertisement, but there are some special days, the advertisement cannot be displayed all day, for example, some special anniversary, therefore, the terminal needs to request the server whether to display the advertisement, the specific process is shown in Figure 9 9 is a schematic flowchart of an application scenario provided by the present disclosure:

S901: The terminal receives an application startup instruction input by the user, and the terminal sends a first request message to the server, where the first request message is used to request the server to indicate whether to display the target advertisement.

The first request message includes a first reference parameter and an identifier of the target advertisement, where the first reference parameter is a random number that satisfies a first preset condition.

S902: The server generates a second reference parameter according to the display state of the target advertisement and the first reference parameter in the request message.

S903: The server sends a first response message to the terminal.

S904: The terminal determines the display state of the target advertisement according to the first reference parameter and the second reference parameter.

S905: The terminal controls the application to display the target advertisement according to the display state of the target advertisement.

For each step in this embodiment, reference is made to the detailed description of the embodiment shown in FIG. 1 , and details are not repeated here.

In this embodiment, the terminal receives an application startup instruction input by the user, the terminal sends a first request message to the server, the first request message carries the first reference parameter, and the server generates the second reference parameter according to the first reference parameter and the display state. With reference to the parameters, send a first response message to the server, and carry the second reference parameter in the first response message, so that the terminal can know the display status of the target advertisement according to the first reference parameter and the second reference parameter, and according to the display status of the target advertisement The target advertisement is displayed, that is, the display state is indicated based on the first reference parameter and the second reference parameter, which improves the security of data transmission. Therefore, the terminal and the server can communicate based on an unreliable transmission protocol. For example, request messages and response messages are sent based on UDP. Since the unreliable transmission protocol has fewer handshakes, the efficiency of determining the display state of the target advertisement is improved. , reducing the user's waiting time and improving the user experience.

10 is a schematic structural diagram of a multimedia content display control device provided by the present disclosure, which is applied to a terminal installed with an application program, and the terminal has preloaded target multimedia content. The device includes: a sending module 1001, a receiving module 1002 and processing module 1003, wherein,

A sending module 1001, configured to send a first request message to a server, wherein the first request message includes a first reference parameter and an identifier of a target multimedia content, and the first request message is used to request the server to indicate whether to display the target multimedia content;

A receiving module 1002, configured to receive a first response message sent by the server, where the first response message includes a second reference parameter, where the second reference parameter is the display state of the target multimedia content by the server and the first reference parameter is generated;

A processing module 1003, configured to determine the display state of the target multimedia content according to the first reference parameter and the second reference parameter;

The processing module 1003 is further configured to control the application to display the target multimedia content according to the display state of the target multimedia content.

Optionally, the first response message further includes: server time;

The processing module 1003 is further configured to determine that the server time is within the range of the display time of the target multimedia content.

Optionally, the processing module 1003 is further configured to determine the current actual time according to the startup time and startup duration of the terminal; and determine that the current actual time is within the range of the display time of the target multimedia content.

Optionally, the sending module 1001 is further configured to send a second request message to the server, where the second request message is used to request the first time of the server;

The receiving module 1002 is further configured to receive a second response message sent by the server, where the second response message includes the first time of the server;

The processing module 1003 is further configured to determine the time difference according to the first time of the server and the startup duration of the terminal; determine the current actual time according to the time difference and the startup duration of the terminal device; determine the current actual time; The actual time is within the range of the display time of the target multimedia content.

Optionally, the first reference parameter is a random number that satisfies the first preset condition, the value of the random number is an N-digit decimal number, and the N is an integer greater than or equal to 1; the second reference parameter is A binary number of N bytes;

The processing module 1003 is specifically configured to determine the target byte to be added in the N bytes according to the N-digit decimal number, sum the values corresponding to the target bytes to be added, and obtain the corresponding value of the sum. The decimal number, when the single digit of the decimal number is greater than the first preset threshold, the display state is display, when the single digit of the decimal number is less than or equal to the first preset threshold, the display state is not exhibit.

Optionally, the processing module 1003 is further configured to determine the current actual time according to the startup time and startup duration of the terminal if the first response message is not received within a preset time range; The current actual time is within the range of the display time of the target multimedia content, and it is determined to display the target multimedia content.

Optionally, the first request message is in a user datagram protocol format;

Correspondingly, the first response message is in the user datagram protocol format.

The technical solutions corresponding to the apparatus in this embodiment can be used to execute the above method embodiments, and the implementation principles and technical effects thereof are similar, and are not repeated here.

11 is a schematic structural diagram of a multimedia content display control device provided by the present disclosure, applied to a server, the device includes: a receiving module 1101, a processing module 1102 and a sending module 1103, wherein,

A receiving module 1101, configured to receive a first request message sent by a terminal, wherein the first request message includes a first reference parameter, and the first request message is used to request the server to indicate whether to display the target multimedia content;

a processing module 1102, configured to generate a second reference parameter according to the display state of the target multimedia content and the first reference parameter;

The sending module 1103 is configured to send a first response message to the terminal, where the first response message includes a second reference parameter.

Optionally, the first reference parameter is a random number that satisfies the first preset condition, the value of the random number is an N-digit decimal number, and the N is an integer greater than or equal to 1;

The processing module 1102 is specifically configured to determine the target byte to be added according to the N-digit decimal number; determine the target word according to the display state of the target multimedia content and the target byte to be added section value, wherein the value of the target byte satisfies a second preset condition, the second preset condition is: the display state is display, sum the values of the target byte, and obtain the and the corresponding decimal number, the single digit of the decimal number is greater than the first preset threshold; the display state is not displayed, the value of the target byte is summed, and the decimal number corresponding to the sum is obtained. The single digit of the decimal number is less than or equal to the first preset threshold; the second reference parameter is generated according to the value of the target byte to be added.

Optionally, the receiving module 1101 is specifically configured to receive the first request message sent by the terminal when the application is started; or, receive the first request message sent by the terminal after the application runs for a preset duration.

The apparatus in this embodiment corresponds to the technical solutions that can be used to execute the foregoing method embodiments, and the implementation principles and technical effects thereof are similar, and details are not described herein again.

The present disclosure also provides a terminal, including: a processor, where the processor is configured to execute a computer program stored in a memory, and when the computer program is executed by the processor, implements the method described in any of the embodiments of FIG. 1 to FIG. 7 . step.

The present disclosure also provides a computer-readable storage medium on which a computer program is stored, characterized in that, when the computer program is executed by a processor, the steps of the method described in any one of the embodiments of FIG. 1 to FIG. 9 are implemented.

The present disclosure also provides a server, which is characterized in that it includes: a processor, where the processor is configured to execute a computer program stored in a memory, and when the computer program is executed by the processor, implements any of the embodiments in FIGS. 1 to 9 . steps of the method.

The present disclosure also provides a computer-readable storage medium on which a computer program is stored, characterized in that, when the computer program is executed by a processor, the steps of the method described in any one of the embodiments of FIG. 1 to FIG. 7 are implemented.

The present disclosure provides a computer program product, including a computer program/instruction, characterized in that, when the computer program/instruction is executed by a processor, the steps of the method described in any of the embodiments of FIG. 1 to FIG. 7 are implemented.

The present disclosure provides a computer program product, including a computer program/instruction, characterized in that, when the computer program/instruction is executed by a processor, the steps of the method described in any of the embodiments of FIG. 1 to FIG. 7 are implemented.

It should be noted that, in this document, relational terms such as "first" and "second" etc. are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply these There is no such actual relationship or sequence between entities or operations. Moreover, the terms "comprising", "comprising" or any other variation thereof are intended to encompass non-exclusive inclusion such that a process, method, article or device comprising a list of elements includes not only those elements, but also includes not explicitly listed or other elements inherent to such a process, method, article or apparatus. Without further limitation, an element qualified by the phrase "comprising a..." does not preclude the presence of additional identical elements in a process, method, article or apparatus that includes the element.

The above descriptions are only specific embodiments of the present disclosure, so that those skilled in the art can understand or implement the present disclosure. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be implemented in other embodiments without departing from the spirit or scope of the present disclosure. Therefore, the present disclosure is not to be limited to the embodiments described herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (16)

1. A multimedia content display control method, characterized in that it is applied to a terminal installed with an application program, and the terminal has preloaded target multimedia content, and the method includes:

   sending a first request message to the server, wherein the first request message includes a first reference parameter and an identifier of the target multimedia content, and the first request message is used to request the server to indicate whether to display the target multimedia content;

   Receive a first response message sent by the server, where the first response message includes a second reference parameter, where the second reference parameter is the display state of the target multimedia content by the server and the first reference generated by parameters;

   determining the presentation state of the target multimedia content according to the first reference parameter and the second reference parameter;

   The application is controlled to display the target multimedia content according to the display state of the target multimedia content.
2. The method according to claim 1, wherein the first response message further comprises: server time;

   Before controlling the application to display the target multimedia content according to the display state of the target multimedia content, the method further includes:

   It is determined that the server time is within the range of the presentation time of the target multimedia content.
3. The method according to claim 1, wherein before controlling the application to display the target multimedia content according to the display state of the target multimedia content, the method further comprises:

   Determine the current actual time according to the startup time and startup duration of the terminal;

   It is determined that the current actual time is within the range of the presentation time of the target multimedia content.
4. The method according to claim 1, wherein, before the application program displays the target multimedia content according to the display state of the target multimedia content, the method further comprises:

   sending a second request message to the server, wherein the second request message is used to request the first time of the server;

   receiving a second response message sent by the server, where the second response message includes the first time of the server;

   determining the time difference according to the first time of the server and the start-up duration of the terminal;

   Determine the current actual time according to the time difference and the start-up duration of the terminal device;

   It is determined that the current actual time is within the range of the presentation time of the target multimedia content.
5. The method according to any one of claims 1-4, wherein the first reference parameter is a random number that satisfies a first preset condition, the value of the random number is an N-digit decimal number, and the N is an integer greater than or equal to 1; the second reference parameter is a binary number of N bytes;

   The determining the display state of the target multimedia content according to the first reference parameter and the second reference parameter includes:

   Determine the target byte to be added among the N bytes according to the N-digit decimal number, sum the values corresponding to the target bytes to be added, and obtain the decimal number corresponding to the sum. If the single digit of the number is greater than the first preset threshold, the display state is display, and when the single digit of the decimal number is less than or equal to the first preset threshold, the display state is not displayed.
6. The method according to claim 3 or 4, further comprising:

   If the first response message is not received within the preset time range, the current actual time is determined according to the startup time and startup duration of the terminal;

   When the current actual time is within the range of the display time of the target multimedia content, it is determined to display the target multimedia content.
7. The method according to any one of claims 1-4, wherein the first request message is in a user datagram protocol format;

   Correspondingly, the first response message is in the user datagram protocol format.
8. A multimedia content display control method, characterized in that it is applied to a server, and the method includes:

   receiving a first request message sent by the terminal, wherein the first request message includes a first reference parameter, and the first request message is used to request the server to indicate whether to display the target multimedia content;

   generating a second reference parameter according to the presentation state of the target multimedia content and the first reference parameter;

   Send a first response message to the terminal, where the first response message includes a second reference parameter.
9. The method according to claim 8, wherein the first reference parameter is a random number that satisfies a first preset condition, the value of the random number is an N-digit decimal number, and the N is greater than or equal to 1 integer;

   The generating the second reference parameter according to the presentation state of the target multimedia content and the first reference parameter includes:

   Determine the target byte to be added according to the N-digit decimal number;

   The value of the target byte is determined according to the presentation state of the target multimedia content and the target byte to be added, wherein the value of the target byte satisfies a second preset condition, and the second preset value Suppose the condition is: the display state is display, sum the values of the target bytes to obtain the decimal number corresponding to the sum, and the single digit of the decimal number is greater than the first preset threshold; the display state In order not to show, the value of the target byte is summed, and the decimal number corresponding to the sum is obtained, and the single digit of the decimal number is less than or equal to the first preset threshold;

   The second reference parameter is generated according to the value of the target byte to be added.
10. The method according to claim 8, wherein the receiving the first request message sent by the terminal comprises:

    receiving the first request message sent by the terminal when the application is started; or,

    Receive a first request message sent by the terminal after the application runs for a preset duration.
11. A multimedia content display control device, characterized in that it is applied to a terminal installed with an application program, and the terminal has preloaded target multimedia content, and the device includes:

    A sending module, configured to send a first request message to the server, wherein the first request message includes a first reference parameter and an identifier of the target multimedia content, and the first request message is used to request the server to indicate whether to display the Describe the target multimedia content;

    A receiving module, configured to receive a first response message sent by the server, where the first response message includes a second reference parameter, wherein the second reference parameter is the display state and generated by the first reference parameter;

    a processing module, configured to determine the display state of the target multimedia content according to the first reference parameter and the second reference parameter;

    The processing module is further configured to control the application to display the target multimedia content according to the display state of the target multimedia content.
12. A multimedia content display control device, characterized in that, applied to a server, the device comprising:

    a receiving module, configured to receive a first request message sent by a terminal, wherein the first request message includes a first reference parameter, and the first request message is used to request the server to indicate whether to display the target multimedia content;

    a processing module, configured to generate a second reference parameter according to the display state of the target multimedia content and the first reference parameter;

    A sending module, configured to send a first response message to the terminal, where the first response message includes a second reference parameter.
13. A terminal, characterized by comprising: a processor, the processor is configured to execute a computer program stored in a memory, and when the computer program is executed by the processor, implements the steps of the method according to any one of claims 1-7 .
14. A computer-readable storage medium on which a computer program is stored, characterized in that, when the computer program is executed by a processor, the steps of the method according to any one of claims 1-7 are implemented.
15. A server, characterized by comprising: a processor, the processor is configured to execute a computer program stored in a memory, and when the computer program is executed by the processor, implements the steps of the method according to any one of claims 8-10 .
16. A computer-readable storage medium on which a computer program is stored, characterized in that, when the computer program is executed by a processor, the steps of the method according to any one of claims 8-10 are implemented.

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