WO2022088940A1 - 一种数据处理系统、方法、终端设备及服务器 - Google Patents

一种数据处理系统、方法、终端设备及服务器 Download PDF

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Publication number
WO2022088940A1
WO2022088940A1 PCT/CN2021/115781 CN2021115781W WO2022088940A1 WO 2022088940 A1 WO2022088940 A1 WO 2022088940A1 CN 2021115781 W CN2021115781 W CN 2021115781W WO 2022088940 A1 WO2022088940 A1 WO 2022088940A1
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advertising
sdk
app
advertisement
platform
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PCT/CN2021/115781
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English (en)
French (fr)
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莫兰
王星
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华为技术有限公司
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Priority to EP21884672.3A priority Critical patent/EP4216055A4/en
Priority to US18/250,923 priority patent/US20230401609A1/en
Publication of WO2022088940A1 publication Critical patent/WO2022088940A1/zh

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00Arrangements for software engineering
    • G06F8/70Software maintenance or management
    • G06F8/76Adapting program code to run in a different environment; Porting
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00Arrangements for software engineering
    • G06F8/30Creation or generation of source code
    • G06F8/36Software reuse
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/445Program loading or initiating
    • G06F9/44505Configuring for program initiating, e.g. using registry, configuration files
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/445Program loading or initiating
    • G06F9/44521Dynamic linking or loading; Link editing at or after load time, e.g. Java class loading
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/445Program loading or initiating

Definitions

  • the present application relates to the field of computer technology, and in particular, to a data processing system, method, terminal device and server.
  • the information that users can obtain through the Internet is more diversified. For example, when a user browses a certain web page, he obtains the information of the learning material through the advertisement of the learning material displayed on the page; when the user uses a certain software application (application, APP), obtain product information and the like through the shopping advertisement displayed by the APP.
  • application application, APP
  • Advertisers can place advertisements through advertising platforms. The same advertiser can place advertisements on different advertising platforms. The same advertising platform can also receive advertisements from different advertisers. Ads from different advertising platforms can be displayed in the same/different APP. .
  • the interfaces provided by the software development kits (SDKs) of different advertising platforms are different. App developers need to adapt the SDKs of multiple advertising platforms to connect with different advertising platforms. The workload is relatively large. Hence the introduction of advertisement mediation (Ad Mediation). Ad Mediation is equivalent to an intermediary SDK, which can integrate the SDKs of other advertising platforms. APP developers only need to call the interface of the intermediary SDK to complete the docking with multiple advertising platforms, which reduces the workload of APP developers.
  • Ad Mediation APP developers need to package the SDK of the advertising platform supporting Ad Mediation into an APP when aggregating the SDK of the advertising platform, so that the APP can be used to place advertisements on each advertising platform. Main advertising. However, once some advertising platforms no longer support Ad Mediation, or some advertising platforms that support Ad Mediation are added, the APP needs to be re-upgraded to better display advertising content through the APP, which undoubtedly increases the The workload of an app developer.
  • the present application provides a data processing system, method, terminal device and server to reduce the workload of APP developers and the cost of APP upgrades.
  • an embodiment of the present application provides a data processing system, including: a server and a terminal device; the server provides a media service platform (supply side platform, SSP); the terminal device is loaded with a mobile service and at least one APP
  • the server is used to generate an advertisement SDK integration package in response to an APP developer's selection operation of the advertising platform in the SSP, and load the advertising SDK integration package into the mobile service;
  • the advertising SDK integration package includes all The SDK of the advertising platform supporting Ad Mediation selected by the APP developer;
  • the terminal device is used to call the advertising SDK integration package in the mobile service based on the APP, and display the advertisement in the advertising SDK integration package Advertising on the platform.
  • an APP adds or deletes an advertising platform that supports Ad Mediation
  • the advertising platform updates the advertising SDK integration package, and the APP only needs to call the updated advertising SDK integration package to display the advertisements corresponding to the advertising platform in the updated advertising SDK integration package. In this way, the number of APP upgrades is reduced.
  • the advertising platform that supports Ad Mediation changes, there is no need for APP developers to recompile the code, which reduces the workload of APP developers.
  • the SSP includes: a selection configuration module for an aggregated Mediation advertising platform and an integrated package management module for an advertising SDK; the selection configuration module for the Mediation advertising platform is used to provide alternative options for the APP developers An advertising platform supporting Ad Mediation; the advertising SDK integration package management module is used to update the advertising SDK integration package in the mobile service.
  • the APP includes: a Mediation Adapter Adapter interface and a DynamicLoader module dynamically loaded; the Mediation Adapter interface is used to interface with SDKs of different advertising platforms; the DynamicLoader module is used to load data from the mobile service Load the ad SDK integration package.
  • configuring the Mediation Adapter interface and the DynamicLoader module in the APP enables the APP to load the advertising SDK integration package in the mobile service, so as to better display the advertisements corresponding to the advertising platform.
  • the mobile service includes: an advertising component and an integration package of the advertising SDK; the advertising component is used to create an information transmission channel between the APP and the SSP; the advertising SDK integrates Package SDK for aggregating ad platforms that support Ad Mediation.
  • the server is further configured to determine configuration information in response to an operation selected by the APP developer on the advertising platform of the SSP; the configuration information includes: a list of SDK information that supports the Ad Mediation advertising platform and the terminal device is further configured to call the advertisement SDK integration package based on the APP after acquiring the configuration information.
  • an embodiment of the present application provides a data processing method, in which a server can generate an advertising SDK integration package in response to an APP developer selecting an operation on an advertising platform of an SSP; the advertising SDK integration package includes the The SDK of the advertising platform supporting Ad Mediation; the advertising SDK integration package is loaded into the mobile service, so that the APP is run from the mobile service to call the advertising SDK integration package; the APP is used to display the advertisement The advertisement corresponding to the advertising platform in the SDK integration package.
  • the server in response to the selection operation of the APP developer on the advertising platform of the SSP, determines the selected advertising platform that supports Ad Mediation; package the SDK of the selected advertising platform of Ad Mediation, Generate the ad SDK integration package.
  • the server receives the APP developer's selection operation of updating the advertising platform at the SSP, updates the advertising SDK integration package; loads the updated advertising SDK integration package into the mobile in service.
  • the server determines configuration information in response to the APP developer selecting an operation on the advertising platform of the SSP, so that the APP calls the advertising SDK integration package through the configuration information;
  • the configuration information includes: a list of SDK information that supports the Ad Mediation advertising platform.
  • an embodiment of the present application provides a data processing method, wherein a terminal device receives an advertising SDK integration package through a mobile service; the advertising SDK integration package is generated after an APP developer selects an advertising platform that supports Ad Mediation in the SSP; The advertisement SDK integration package is called based on the APP, and the advertisement corresponding to the advertisement platform in the advertisement SDK integration package is displayed.
  • the APP includes: a Mediation Adapter interface and a DynamicLoader module; a terminal device can load the advertising SDK integration package based on the DynamicLoader module; connect to the advertising SDK integration package through the Mediation Adapter interface SDKs for different ad platforms.
  • the mobile service further includes: an advertisement component; the terminal device may create an information transmission channel between the APP and the SSP based on the advertisement component.
  • the terminal device can obtain configuration information; the configuration information is determined in response to the APP developer's selection operation on the advertising platform of the SSP; based on the APP, the configuration information is invoked through the configuration information.
  • an embodiment of the present application provides a server, where the server includes: one or more processors; one or more memories; wherein, the one or more memories store one or more computer programs, and the The one or more computer programs include instructions that, when executed by the one or more processors, cause the server to perform the following steps:
  • an advertising SDK integration package is generated; the advertising SDK integration package includes the SDK of the advertising platform supporting Ad Mediation selected by the APP developer; the advertising SDK integration package is loaded into the mobile service, so that the APP runs from the mobile service to call the advertisement SDK integration package; the APP is used to display the advertisement corresponding to the advertising platform in the advertisement SDK integration package.
  • the server when the instructions are executed by the one or more processors, the server is caused to further perform the following steps:
  • the server when the instructions are executed by the one or more processors, the server is caused to further perform the following steps:
  • the server when the instructions are executed by the one or more processors, the server is caused to further perform the following steps:
  • the configuration information includes: supporting the Ad Mediation advertising platform A list of SDK information.
  • an embodiment of the present application provides a terminal device, where the terminal device includes: one or more processors; one or more memories; wherein the one or more memories store one or more computer programs , the one or more computer programs include instructions that, when executed by the one or more processors, cause the terminal device to perform the following steps:
  • the advertising SDK integration package Receives the advertising SDK integration package through the mobile service; the advertising SDK integration package is generated after the APP developer selects an advertising platform that supports Ad Mediation in the media service platform SSP; based on the APP, the advertising SDK integration package is called and displayed The advertisement corresponding to the advertisement platform in the advertisement SDK integration package.
  • the APP includes: a Mediation Adapter interface and a DynamicLoader module; when the instruction is executed by the one or more processors, the server is caused to perform the following steps:
  • the mobile service further includes: an advertisement component; when the instruction is executed by the one or more processors, the terminal device is caused to further perform the following steps:
  • An information transmission channel between the APP and the SSP is created based on the advertisement component.
  • the terminal device when the instruction is executed by the one or more processors, the terminal device is caused to further perform the following steps:
  • the configuration information is determined in response to a selection operation by the APP developer on the advertising platform of the SSP; and the advertising SDK integration package is invoked based on the APP through the configuration information.
  • the present application provides a computer-readable storage medium, where computer-readable instructions are stored in the computer storage medium, and when the computer reads and executes the computer-readable instructions, the computer is made to execute any of the implementations of the first aspect above. the scheme described.
  • the present application provides a computer program product that, when the computer reads and executes the computer program product, causes the computer to execute the solution described in any implementation manner of the first aspect above.
  • FIG. 1 shows a schematic diagram of an advertisement display interface provided by an embodiment of the present application
  • FIG. 2 shows a schematic diagram of advertising platform selection in the SSP provided by an embodiment of the present application
  • Fig. 3 shows the schematic diagram of the data package integrated in a kind of APP
  • FIG. 4 shows a schematic diagram of the architecture of a data processing system provided by an embodiment of the present application
  • FIG. 5 shows a schematic flowchart of a data processing method provided by an embodiment of the present application
  • FIG. 6 shows a schematic structural diagram of a server provided by an embodiment of the present application.
  • FIG. 7 shows a schematic flowchart of a data processing method provided by an embodiment of the present application.
  • FIG. 8 shows a schematic structural diagram of a terminal device provided by an embodiment of the present application.
  • FIG. 9 shows a schematic flowchart of a data processing method provided by an embodiment of the present application.
  • references in this specification to "one embodiment” or “some embodiments” and the like mean that a particular feature, structure or characteristic described in connection with the embodiment is included in one or more embodiments of the present application.
  • appearances of the phrases “in one embodiment,” “in some embodiments,” “in other embodiments,” “in other embodiments,” etc. in various places in this specification are not necessarily All refer to the same embodiment, but mean “one or more but not all embodiments” unless specifically emphasized otherwise.
  • the terms “including”, “including”, “having” and their variants mean “including but not limited to” unless specifically emphasized otherwise.
  • Advertiser The initiator of an advertising campaign, which can be a business that sells or advertises products and services online. Any business that promotes or sells its products or services can be an advertiser.
  • APP It belongs to the advertising display party, and APP is an application that can display advertisements.
  • Advertising platform It is equivalent to an intermediary, which can connect with advertisers and APPs.
  • the advertising platform can connect to multiple APPs, and different advertising platforms can connect to the same or different APPs.
  • advertising platform 1 can connect to APP1, APP2 and APP3, and advertising platform 1 can connect to APP1, APP2 and APP5.
  • platform 1 places advertisement 1 of product 1, then the advertiser's advertisement 1 can be displayed in APP1, APP2 and APP3; at the same time, if the advertiser places advertisement 2 of product 2 in advertising platform 2, then the advertiser's advertisement 2 can be displayed in APP1, APP2 and APP3. Shown in APP2 and APP3.
  • This example is only illustrative and specifically limited, the number of advertising platforms on which an advertiser can place advertisements, and the number of APPs that can be connected to the advertising platforms.
  • Advertising space that is, the position where the advertisement is displayed in the APP. Different positions have different display forms.
  • the advertisement displayed on the initial interface of the APP is an open-screen advertisement, and the advertisement displayed on the operation page of the APP is displayed.
  • Ads are native ads. In addition, it also includes banner-like advertisements displayed on the operation page of the APP and other forms of advertisements, which are not described one by one in this application.
  • Fig. 1 shows an interface diagram for displaying advertisements, wherein Fig. 1(a) shows an interface diagram of a screen-opening advertisement, and Fig. 1(a) shows an advertisement for **festive shopping promotion. Electronic product online 10% discount;
  • Figure 1 (b) shows the interface diagram of the native advertisement,
  • Figure 1 (b) shows the interface displaying Tuya in the APP operation page, showing the advertisement of the children's Tuya training class.
  • the service provider provides SSP and mobile services, so that after the APP developer configures the required advertising platform in the SSP, the SSP generates the advertising SDK integration package.
  • the SSP transmits the advertising SDK integration package to the mobile service, so that the APP can advertise for the advertisers who place advertisements on each advertising platform by loading the advertising SDK integration package in the mobile service.
  • Mobile service a mobile service architecture provided by the service provider, which can be installed in terminal devices, open to terminal devices, operating system platforms and developers, and provides a variety of service capabilities.
  • (Android) mobile services are applicable to this application.
  • HMS Core Huawei mobile services core
  • HMS Core provides basic services such as Huawei account and payment for users of Huawei terminal devices. After logging in to the Huawei account, users can access Huawei AppGallery, cloud space, sports health, etc. All Huawei services; at the same time, it provides services such as message push, HUAWEI ID quick login, in-app payment, positioning, maps, games, machine learning and other services for developers' applications, helping developers' applications bring better benefits to users of Huawei terminal devices user experience.
  • This application only takes HMS Core as an example for description, but in actual application, the mobile service is not limited to HMS Core.
  • FIG. 2 shows an advertising platform that supports Ad Mediation, advertising platform 1, advertising platform 2, advertising platform 3 and advertising platform 4. If the company to which the APP belongs and the company corresponding to advertising platform 1 and advertising platform 3 have signed an advertising agreement ( In the APP, the advertisers corresponding to the advertising platforms 1-3 are advertised), and the APP developer can select the advertising platform 1 and the advertising platform 3 in the SSP (indicated by black filling in FIG. 2). And based on the data processing operation of the server, the SDK of the advertising platform 1 and the advertising platform 3 can be packaged, and the advertising SDK integration package including the SDK of the advertising platform 1 and the advertising platform 3 can be determined.
  • APP developers can also create and configure advertising spaces in the SSP.
  • the X APP needs to display the advertisement 1 of the advertiser connected to the advertising platform 1, and the advertisement 3 of the advertiser connected to the advertising platform 3, then the APP development
  • the personnel can create an identity document (ID) for the advertisement 1 in the SSP.
  • ID The ID of the advertisement slot is 2, and the advertisement slot corresponding to the advertisement 1 created in the SSP is ID1, that is, the advertisement 1 is displayed on the initial interface of the APP.
  • the present application does not specifically limit the display form of advertisements, and may be displayed simultaneously, or in sequential order, or in different time periods. For example: after obtaining the user's instruction to operate the X APP, the user will display advertisement 1 every 15 minutes and display advertisement 2 every 35 minutes after the user operates the X APP for 10 minutes.
  • APP developers aggregate the SDKs of the advertising platforms, they collectively package the SDKs of all advertising platforms that support Ad Mediation into the APP.
  • X APP not only integrates the Mediation SDK, but also integrates the SDK of the advertising platform that supports Ad Mediation, such as: the SDK of advertising platform 1, the SDK of advertising platform 2, the SDK of advertising platform n, etc.
  • Figure 3 only shows an APP, but in actual application, the APP developers of the APP that can display advertisements will aggregate the above-mentioned Mediation SDK and the SDK of the advertising platform supporting Ad Mediation in the APP.
  • the APP In addition to integrating the Mediation SDK, the APP also integrates the SDK of the advertising platform that supports Ad Mediation, so that the APP developer must determine the advertising platform that supports Ad Mediation no matter in the program development stage or the compilation result running stage, so as to support Ad Mediation
  • the SDK of the advertising platform is packaged into the APP.
  • the SDK of the newly added advertising platform needs to be packaged into the APP; when deleting an advertising platform that does not support Ad Mediation, the SDK of the pre-deleted advertising platform needs to be removed from the APP. delete.
  • APP developers need to recompile the code and upgrade the APP so that the APP can advertise for the advertisers corresponding to the updated advertising platform.
  • the advertising platform packaged in the APP cannot be updated in real time. It can only be achieved by recompiling the code and upgrading the APP. This method undoubtedly increases the workload of the APP developers, and when the advertising platform supporting Ad Mediation changes constantly , Frequent upgrade of APP, the experience brought to APP users is not good. Based on this, the present application provides a data processing method to reduce the workload of APP developers and the cost of APP upgrades.
  • FIG. 4 shows a schematic diagram of the architecture of a data processing system applicable to the present application.
  • the architecture diagram includes: a terminal device and a server.
  • the terminal device and the server can transmit data through wired communication or through wireless communication.
  • the APP corresponding to the advertisement displayer can be installed in the terminal device.
  • the APP can be the native APP of the terminal device (that is, the software application pre-installed by the terminal device at the factory), or it can be downloaded by the terminal device from a third-party application.
  • the application does not specifically limit the source of the APP here.
  • the terminal device can be loaded with APP1 and APP2 as an example for illustration, but in practice, the number and type of APPs corresponding to the advertisement displayer are not limited.
  • the terminal device is also loaded with HMS Core, which can perform data computing processing by itself, and can also perform data computing processing through the server after interacting with server information.
  • HMS Core can perform data computing processing by itself, and can also perform data computing processing through the server after interacting with server information.
  • This application does not specifically limit the data processing method of HMS Core. It is indicated by performing data operation processing through the server after interacting with the server information.
  • FIG. 4 shows that the server is also provided with an SSP, so that the developer of APP1 or APP2 can configure the required advertising platform in the SSP, but in practical applications, the server can not only be the SSP Provide data processing services, and also provide data processing services for other services, such as: converting low-resolution videos into ultra-high-definition videos, etc., which are not specifically limited in this application.
  • the Mediation SDK of APP1 and APP2 may include the Mediation Adapter interface and the DynamicLoader module.
  • the Mediation Adapter interface is used to connect with the SDKs of different advertising platforms;
  • the DynamicLoader module is used to remotely and dynamically load the advertising SDK integration package from the HMS Core.
  • the Mediation SDK may also include an application programming interface (API), so that APP developers can call the Mediation SDK through the API.
  • API application programming interface
  • the HMS Core may include an advertising component and an advertising SDK integration package.
  • the advertising component can provide the interaction channel between the Mediation SDK and the SSP;
  • the advertising SDK integration package can include multiple SDKs of the advertising platform supporting Ad Mediation and the implementation class of Mediation Adapter related to the SDK of the advertising platform supporting Ad Mediation .
  • the above-mentioned SSP may include a selection configuration module of the Mediation advertising platform and an advertising SDK integration package management module.
  • APP developers can independently select the desired advertising platform through the selection configuration module of the Mediation advertising platform.
  • the advertising SDK integration package in the mobile service can be updated through the advertising SDK integration package management module.
  • FIG. 5 includes the APP, HMS Core and SSP of the advertisement displayer.
  • HMS Core is provided by the service provider, both the HMS Core and the APP can be installed in the terminal device.
  • FIG. 5 only one APP is used for illustration, but in the actual application process, different APPs are
  • the information corresponding to the SDK of the advertising platform can be loaded through HMS Core.
  • This application does not specifically limit the number and type of APPs. Any APP can perform data processing similar to the data processing flow shown in FIG. 5 , which is not illustrated here in this application, and only takes the operation flow of one of the APPs as an example for description.
  • the APP developer when executing the data processing method of this application, can download the Mediation SDK to the APP from the service provider, and the APP developer can select the advertising platform that supports Ad Mediation to be used in the SSP, and the SSP can be executed. :
  • Step 501 in response to the APP developer's advertising platform selection operation, determine the selected advertising platform, and determine the configuration information and the advertising SDK collection package based on the selected advertising platform, the configuration information includes: Supporting the SDK of the Ad Mediation advertising platform Information List.
  • the selection and configuration module of the Mediation advertising platform in the SSP can be used by APP developers to independently select the SDK of the advertising platform to be used.
  • the content that the configuration information in the configuration module can contain is shown in Table 1.
  • Table 1 shows a list of SDKs supporting the Ad Mediation advertising platform that the configuration information may include, which can be stored in the Info format.
  • the format of SDKInfo can be as shown in Table 2, including the name of the advertising platform (name) and the serial number of the SDK of the advertising platform (SDKID), wherein the name of the advertising platform and the serial number of the SDK of the advertising platform can be determined according to the type of string (String). storage.
  • configuration information can also be stored in other formats than the Info format, such as JSON format, or other formats, which are not specifically limited in this application, and any format that can be used to store configuration information is applicable to this application, wherein , the JSON format is as follows, but this storage format is not limited in practical applications:
  • the advertising information of the advertiser corresponding to the advertising platform can be displayed in the APP.
  • APP developers can first choose to support the Ad Mediation advertising platform in the SSP as the selected advertising platform. After that, the SSP can determine the configuration information and the advertising SDK collection package based on the SDK of the selected advertising platform, and transmit the advertising SDK collection package to the HMS Core, so that when the APP is running, the advertising SDK collection package can be accessed through the HMS Core.
  • an APP developer selects advertising platform 1, advertising platform 2 and advertising platform 3 that support Ad Mediation in SSP, then SSP will select advertising platform 1, advertising platform 2 and advertising platform 3 as well as advertising platform 1, advertising platform 2 and advertising platform 3.
  • the number of the SDK corresponding to platform 3 is stored in the SSP as configuration information. Then, transfer the advertising SDK collection package to HMS Core, so that when the APP is running, you can access the advertising SDK collection package through HMS Core.
  • Step 502 request configuration information from the advertising component of HMS Core based on the Mediation SDK in the APP; the requested configuration information includes: a list of SDK information that supports the Ad Mediation advertising platform, wherein the information list includes the name of the advertising platform, the information of the SDK of the advertising platform. Number (through the number of the SDK, you can know the advertising platform corresponding to the SDK. For example, if the number of the SDK is 1, and the number 1 corresponds to the advertising platform 1, then it can be known that the SDK corresponding to the number 1 is the SDK of the advertising platform 1).
  • the request configuration information list can be shown in the following table 3, including the names of the advertising platforms 1-3 and the advertising platforms 1-3 The corresponding SDK number.
  • the advertising component can provide a channel for interaction between the Mediation SDK and the SSP, so the mobile service can send request configuration information to the SSP through the advertising component.
  • the advertising component can provide a remote calling interface for the Mediation SDK so that the Mediation SDK can call the advertising SDK integration package in the mobile service.
  • the advertising component implements the requestConfig interface of IServiceApi internally, and calls the SSP interface in the implementation to request the Mediation advertisement configured in the SSP. platform, and return the requested configuration information to the Mediation SDK.
  • the advertising component can be implemented by the following program code, but in actual application, it is not limited to the following program code, and other implementation methods that can realize the advertising component are also applicable to This application:
  • the Mediation SDK when the APP developer has not selected the required advertising platform in the SSP or is selecting the required advertising platform, the Mediation SDK will return an error code when requesting configuration information from HMS Core; When selecting an advertising platform in the Mediation SDK, when the Mediation SDK requests configuration information from HMS Core, it will return the configuration information in the SSP.
  • HMS Core can execute:
  • Step 503 based on the advertisement component, send the request configuration information to the SSP.
  • Step 504 query the SDK information list that supports the Ad Mediation advertising platform.
  • Step 505 return the SDK information list that supports the Ad Mediation advertising platform.
  • the SSP can query the information list of the SDK that supports the Ad Mediation advertising platform in the configuration information, and return the information list to the advertising component, so that the advertising component can support the The SDK information list of the Ad Mediation advertising platform is returned to the Mediation SDK.
  • HMS Core can execute:
  • Step 506 based on the advertisement component, return the information list returned by the SSP to the Mediation SDK.
  • Step 507 Load the advertising SDK integration package in the HMS Core based on the DynamicLoader module in the Mediation SDK.
  • the DynamicLoader module in the Mediation SDK can provide the remote module loading capability, which is used to remotely dynamically load the advertising SDK integration package from the HMS Core to the APP process.
  • the DynamicLoader module can load the remote Android application package (android package, APK) package through DexLoader, and then load the code in the APK package through reflection, so that the remote can be accessed when the APP is running.
  • the code in the component is also the code corresponding to the ad SDK integration package.
  • the DynamicLoader module can be understood as an interface that provides a call to the Mediation SDK, which can be implemented through the following program code, but in actual application, it is not limited to the following program code, and other definable implementations of the DynamicLoader module are also applicable to this application :
  • the DynamicLoader module can dynamically and remotely load the SDK of the advertising platform in the advertising SDK integration package, associate the corresponding Adapter implementation class with the Adapter interface, and return it to the Mediation SDK.
  • the Mediation SDK associates the Adapter implementation class (such as NativeAdLoaderAdapterImpl) with the Mediation Adapter interface (such as NativeAdLoaderAdapter) through reflection, so that the NativeAdLoaderAdapter can be used to access related Features of the Ad SDK.
  • the advertising SDK integration package can include the SDK of the advertising platform that supports Ad Mediation selected by the APP developer, and the Adapter implementation class code corresponding to each SDK.
  • the Adapter implementation class can be implemented by the following program code, but in actual application, it is not limited to the following program code, and other implementation methods that can implement the Adapter implementation class are also applicable to this application:
  • Step 508 based on the DynamicLoader module in the Mediation SDK, receive information that the advertising SDK integration package is successfully loaded.
  • Step 509 calling the API interface in the Mediation SDK based on the advertisement-related module in the APP to access the advertisement-related information.
  • the advertisement-related module is a module configured by the APP developer through the program code.
  • the advertisement-related module can call the API interface so as to display the advertisement through the APP.
  • the relevant information of the advertisement includes: graphic text or audio information of the advertisement, advertisement position information, advertisement display duration, etc., which are not specifically limited in this application.
  • an advertisement loader interface that is, an API
  • developers can call the Mediation SDK through the API.
  • the native advertisement is displayed in the APP.
  • the following program code can be used to indicate the calling process of the API, but in practical applications, it is not limited to only define the API of the native advertisement through the following program code, and other APIs that can define the native advertisement.
  • the implementation also applies to this application:
  • Step 510 call advertisement-related information based on the Mediation Adapter interface in the Mediation SDK.
  • the Mediation Adapter interface in the Mediation SDK can be used to connect with the SDKs of different advertising platforms.
  • This application defines a Mediation Adapter interface for native advertisements in the following program code, but in actual application, it is not limited to The following program code and other implementations of the Mediation Adapter interface that can define native advertisements are also applicable to this application:
  • the SSP can execute:
  • Step 511 update the advertisement SDK collection package based on the updated advertisement platform in the SSP.
  • the APP after the APP has obtained the list of SDK information that supports the Ad Mediation advertising platform, it can load the advertising SDK integration package in the mobile service through the dynamic loading module. For example, if advertiser 1 advertises on advertising platform 1, the APP corresponding to the APP developer cooperating with advertising platform 1 will open a screen to display the advertisement of advertiser 1 after acquiring the operation of the user clicking on the APP. If there is a change in the ad platform that supports Ad Mediation, the developer can directly update the ad SDK integration package in the SSP.
  • the APP requests configuration information from the advertising component of HMS Core in response to the click operation of the APP user, and the advertising component of HMS Core forwards the requested configuration information to the SSP.
  • the SDK information list will be returned; if the APP developer does not configure the required supported Ad Mediation advertising platform in the SSP, an error code will be returned.
  • the SSP determines the required ad SDK bundle generated by the ad platform that supports Ad Mediation, and transmits the ad SDK bundle to the HMS Core.
  • the APP developer when an APP adds or deletes an advertising platform that supports Ad Mediation, the APP developer only needs to reconfigure the required advertising platform that supports Ad Mediation in the SSP.
  • the SSP updates the advertising SDK integration package according to the reconfigured advertising platform supported by Ad Mediation, and the APP only needs to call the updated advertising SDK integration package.
  • the APP wants to advertise for the corresponding advertiser of the advertising platform, the APP developer only needs to download the Mediation SDK. In this way, the number of frequent APP upgrades is reduced, and when the advertising platform supporting Ad Mediation changes, the APP developer does not need to recompile the code, which reduces the workload of the APP developer.
  • this method can decouple the upgrade of the APP from the addition or deletion of the SDK of the advertising platform supporting Ad Mediation, which improves the data processing efficiency and avoids the situation that the APP developers frequently upgrade the APP.
  • the data processing method provided in this application may be executed by a server of a service provider, or may be executed by a network device with a data processing function, which is not specifically limited herein.
  • the execution subject is a server as an example for description.
  • the server may be a cloud server or an entity server, and the application does not specifically limit the form of the server.
  • FIG. 6 exemplarily shows a schematic structural diagram of a server provided in an embodiment of the present application.
  • the server 60 includes a communication interface 601 , a processor 602 and a memory 603 .
  • the server 60 may further include a bus system, wherein the processor 602, the memory 603, and the communication interface 601 may be connected through the bus system.
  • the processor 602 may be a chip.
  • the processor 602 may be a field programmable gate array (FPGA), an application specific integrated circuit (ASIC), a system on chip (SoC), or a system on chip (SoC). It can be a central processing unit (CPU), a network processor (NP), a digital signal processing circuit (DSP), or a microcontroller (microcontroller). unit, MCU), it can also be a programmable logic device (PLD) or other integrated chips.
  • FPGA field programmable gate array
  • ASIC application specific integrated circuit
  • SoC system on chip
  • SoC system on chip
  • SoC system on chip
  • SoC system on chip
  • MCU microcontroller
  • PLD programmable logic device
  • processor 602 in this embodiment of the present application may be an integrated circuit chip, which has a signal processing capability.
  • each step of the above method embodiments may be completed by a hardware integrated logic circuit in a processor or an instruction in the form of software.
  • the aforementioned processors may be general purpose processors, digital signal processors (DSPs), application specific integrated circuits (ASICs), field programmable gate arrays (FPGAs) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components .
  • DSPs digital signal processors
  • ASICs application specific integrated circuits
  • FPGAs field programmable gate arrays
  • the methods, steps, and logic block diagrams disclosed in the embodiments of this application can be implemented or executed.
  • a general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
  • the steps of the methods disclosed in conjunction with the embodiments of the present application may be directly embodied as executed by a hardware decoding processor, or executed by a combination of hardware and software modules in the decoding processor.
  • the software module may be located in random access memory, flash memory, read-only memory, programmable read-only memory or electrically erasable programmable memory, registers and other storage media mature in the art.
  • the storage medium is located in the memory, and the processor reads the information in the memory, and completes the steps of the above method in combination with its hardware.
  • Memory 603 may be volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory.
  • the non-volatile memory may be read-only memory (ROM), programmable read-only memory (PROM), erasable programmable read-only memory (erasable programmable read-only memory) memory, EPROM), electrically erasable programmable read-only memory (electrically erasable programmable read-only memory, EEPROM) or flash memory.
  • Volatile memory may be random access memory (RAM), which acts as an external cache.
  • RAM random access memory
  • SRAM static random access memory
  • DRAM dynamic random access memory
  • DDR SDRAM double data rate synchronous dynamic random access memory
  • ESDRAM enhanced synchronous dynamic random access memory
  • SLDRAM synchronous connection dynamic random access memory
  • DDR RAM direct memory bus random access memory
  • DR RAM direct rambus random access memory
  • Communication interface 601 which can be used to input and/or output information.
  • the method steps performed by the communication interface 601 can also be performed by the transceiver.
  • the memory 603 is used for storing computer-executed instructions for executing the embodiments of the present application, and the execution is controlled by the processor 602 .
  • the processor 602 is configured to execute the computer-executed instructions stored in the memory 603, thereby implementing the audio generation method provided in the embodiments of the present application.
  • the processor 602 may also perform processing-related functions in the data processing methods provided by the following embodiments of the present application, and the communication interface 601 is responsible for communicating with other devices or communication networks , which is not specifically limited in the embodiments of the present application.
  • the computer-executed instructions in the embodiment of the present application may also be referred to as application code, which is not specifically limited in the embodiment of the present application.
  • the data processing flowchart shown in FIG. 7 may be referred to to perform:
  • Step 701 in response to the APP developer selecting an advertisement platform in the SSP, an advertisement SDK integration package is generated; the advertisement SDK integration package includes the SDK of the advertising platform supporting Ad Mediation selected by the APP developer.
  • Step 702 Load the advertisement SDK integration package into the mobile service, so that the APP calls the advertisement SDK integration package from the mobile service when running; the APP is used to display advertisements corresponding to the advertising platforms in the advertisement SDK integration package.
  • the advertisement SDK integration package is loaded into the mobile service, so that the APP calls the advertisement SDK integration package through the mobile service, which further reduces the workload of the APP developer.
  • the server can update the advertising SDK integration package according to the reselected advertising platform. This method avoids the need to frequently upgrade the APP when adding or deleting advertising platforms.
  • the server may update the advertising SDK integration package after receiving the APP developer's selection operation of updating the advertising platform in the SSP; and load the updated advertising SDK integration package into the mobile service.
  • configuration information in response to an APP developer selecting an operation on an advertising platform of the SSP, configuration information is determined, so that the APP invokes the advertising SDK integration package through the configuration information; the configuration information includes: a list of SDK information that supports the Ad Mediation advertising platform .
  • FIG. 8 exemplarily shows a schematic structural diagram of a terminal device provided in an embodiment of the present application, and a mobile phone is used as an example in FIG. 8 .
  • FIG. 8 is only an example, and that cell phone 100 may have more or fewer components than shown, two or more components may be combined, or may have different component configurations.
  • the various components shown in the figures may be implemented in hardware, software, or a combination of hardware and software, including one or more signal processing and/or application specific integrated circuits.
  • the processor 110 may include one or more processing units, for example, the processor 110 may include an application processor (application processor, AP), a modem processor, a graphics processor (graphics processing unit, GPU), an image signal processor (image signal processor, ISP), controller, memory, video codec, digital signal processor (digital signal processor, DSP), baseband processor, and/or neural-network processing unit (NPU) Wait. Wherein, different processing units may be independent devices, or may be integrated in one or more processors.
  • the controller may be the nerve center and command center of the mobile phone 100 . The controller can generate an operation control signal according to the instruction operation code and timing signal, and complete the control of fetching and executing instructions.
  • a memory may also be provided in the processor 110 for storing instructions and data.
  • the memory in processor 110 is cache memory. This memory may hold instructions or data that have just been used or recycled by the processor 110 . If the processor 110 needs to use the instruction or data again, it can be directly called from the memory, thereby avoiding repeated access, reducing the waiting time of the processor 110, and thus improving the efficiency of the system.
  • the processor 110 When the processor 110 integrates different devices, such as integrating a CPU and a GPU, the CPU and the GPU may cooperate to execute the operation prompt method provided by the embodiments of the present application. For example, in the operation prompt method, some algorithms are executed by the CPU, and another part of the algorithms are executed by the GPU Execute for faster processing efficiency.
  • the processor 110 may include one or more interfaces.
  • the interface may include an integrated circuit (inter-integrated circuit, I2C) interface, an integrated circuit built-in audio (inter-integrated circuit sound, I2S) interface, a pulse code modulation (pulse code modulation, PCM) interface, a universal asynchronous transceiver ( universal asynchronous receiver/transmitter, UART) interface, mobile industry processor interface (MIPI), general-purpose input/output (GPIO) interface, subscriber identity module (SIM) interface , and/or Universal Serial Bus (USB) interface, etc.
  • I2C integrated circuit
  • I2S integrated circuit built-in audio
  • PCM pulse code modulation
  • PCM pulse code modulation
  • UART universal asynchronous transceiver
  • MIPI mobile industry processor interface
  • GPIO general-purpose input/output
  • SIM subscriber identity module
  • USB Universal Serial Bus
  • Display screen 194 is used to display images, videos, and the like.
  • Display screen 194 includes a display panel.
  • the display panel can be a liquid crystal display (LCD), an organic light-emitting diode (OLED), an active-matrix organic light-emitting diode or an active-matrix organic light-emitting diode (active-matrix organic light).
  • LED diode AMOLED
  • flexible light-emitting diode flexible light-emitting diode (flex light-emitting diode, FLED), Miniled, MicroLed, Micro-oLed, quantum dot light-emitting diode (quantum dot light emitting diodes, QLED) and so on.
  • the handset 100 may include 1 or N display screens 194, where N is a positive integer greater than 1.
  • Internal memory 121 may be used to store computer executable program code, which includes instructions.
  • the internal memory 121 may include a storage program area and a storage data area.
  • the storage program area can store an operating system, an application program required for at least one function (such as a sound playback function, an image playback function, etc.), and the like.
  • the storage data area can store data (such as audio data, phone book, etc.) created during the use of the mobile phone 100 and the like.
  • the internal memory 121 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, universal flash storage (UFS), and the like.
  • the processor 110 executes various functional applications and data processing of the mobile phone 100 by executing the instructions stored in the internal memory 121 and/or the instructions stored in the memory provided in the processor.
  • the audio module 170 is used for converting digital audio information into analog audio signal output, and also for converting analog audio input into digital audio signal. Audio module 170 may also be used to encode and decode audio signals. In some embodiments, the audio module 170 may be provided in the processor 110 , or some functional modules of the audio module 170 may be provided in the processor 110 .
  • Speaker 170A also referred to as a "speaker" is used to convert audio electrical signals into sound signals.
  • the mobile phone 100 can listen to music through the speaker 170A, or listen to a hands-free call.
  • the microphone 170C also called “microphone” or “microphone” is used to convert sound signals into electrical signals.
  • the user can make a sound by approaching the microphone 170C through a human mouth, and input the sound signal into the microphone 170C.
  • the mobile phone 100 may be provided with at least one microphone 170C.
  • the mobile phone 100 may be provided with two microphones 170C, which can implement a noise reduction function in addition to collecting sound signals.
  • the mobile phone 100 may further be provided with three, four or more microphones 170C to collect sound signals, reduce noise, identify sound sources, and implement directional recording functions.
  • the mobile phone 100 may further include an external memory interface 120, an internal memory 121, a universal serial bus (USB) interface 130, a charging management module 140, a power management module 141, Battery 142, Antenna 1, Antenna 2, Mobile Communication Module 150, Wireless Communication Module 160, Receiver 170B, Headphone Jack 170D, Sensor Module 180, Key 190, Motor 191, Indicator 192, Camera 193, Display 194, and User ID Module (subscriber identification module, SIM) card interface 195 and so on.
  • USB universal serial bus
  • the sensor module 180 may include a pressure sensor 180A, a gyroscope sensor 180B, an air pressure sensor 180C, a magnetic sensor 180D, an acceleration sensor 180E, a distance sensor 180F, a proximity light sensor 180G, a fingerprint sensor 180H, a temperature sensor 180J, a touch sensor 180K, and ambient light. Sensor 180L, bone conduction sensor 180M, etc.
  • the mobile phone 100 may further include a Bluetooth device, a positioning device, a flash, a pico-projection device, a near field communication (NFC) device, etc., which will not be repeated here.
  • the data processing flowchart shown in FIG. 9 may be referred to to perform:
  • Step 901 Receive an advertisement SDK integration package through a mobile service; the advertisement SDK integration package is generated after an APP developer selects an advertisement platform that supports Ad Mediation in the SSP.
  • Step 902 call the advertisement SDK integration package based on the APP, and display the advertisement corresponding to the advertisement platform in the advertisement SDK integration package.
  • APP developers need to add or delete advertising platforms, they only need to reselect the advertising platform in the SSP, and the server can update the advertising SDK integration package according to the reselected advertising platform. This method avoids the need to frequently upgrade the APP when adding or deleting advertising platforms.
  • the APP may include: a Mediation Adapter interface and a DynamicLoader module; the terminal device may load an advertising SDK integration package based on the DynamicLoader module; and connect the SDKs of different advertising platforms in the advertising SDK integration package through the Mediation Adapter interface.
  • the mobile service further includes: an advertisement component; the terminal device can create an information transmission channel between the APP and the SSP based on the advertisement component.
  • the terminal device can obtain configuration information; and call the advertising SDK integration package through the configuration information based on the APP; the configuration information is determined in response to the selection operation of the APP developer on the advertising platform of the SSP.
  • the embodiments of the present application further provide a readable storage medium, where the readable storage medium stores instructions, and when the instructions are executed, the method for executing the security detection device in any of the above embodiments is implemented .
  • the readable storage medium may include: a USB flash drive, a removable hard disk, a read-only memory, a random access memory, a magnetic disk or an optical disk and other media that can store program codes.
  • the embodiments of the present application may be provided as a method, a system, or a computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.
  • computer-usable storage media including, but not limited to, disk storage, CD-ROM, optical storage, etc.
  • the computer program instructions may also be stored in a computer readable memory capable of directing a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer readable memory result in an article of manufacture comprising the instruction means, the instructions
  • the apparatus implements the functions specified in the flow or flow of the flowcharts and/or the block or blocks of the block diagrams.

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Abstract

本申请提一种数据处理系统、方法、终端设备及服务器,涉及计算机技术领域,包括:服务器以及终端设备,服务器提供SSP;终端设备中装载有移动服务以及至少一个APP;服务器响应于APP开发人员在SSP中的广告平台选择操作,生成广告SDK集成包,并将广告SDK集成包加载至移动服务中;其中,广告SDK集成包包括APP开发人员选择的支持Ad Mediation广告平台的SDK;终端设备基于APP调用移动服务中的广告SDK集成包,并展示广告SDK集成包中的广告平台对应的广告。通过该方式可将APP的升级和支持Ad Mediation的广告平台的增加或删除进行解耦,同时还减少APP开发人员的工作量。

Description

一种数据处理系统、方法、终端设备及服务器
相关申请的交叉引用
本申请要求在2020年10月28日提交中国专利局、申请号为202011171118.2、申请名称为“一种数据处理系统、方法、终端设备及服务器”的中国专利申请的优先权,其全部内容通过引用结合在本申请中。
技术领域
本申请涉及计算机技术领域,尤其涉及一种数据处理系统、方法、终端设备及服务器。
背景技术
随着互联网技术的不断发展和变化,用户通过互联网可获取的信息更加多元化,如:用户浏览某个网页时,通过页面展示的学习资料广告获取学习资料的信息;在用户使用某个软件应用(application,APP)时,通过该APP展示的购物广告获取商品的信息等。
广告主可通过广告平台来投放广告,同一广告主可在不同的广告平台投放广告,同一广告平台也可接收不同广告主投放的广告,不同广告平台投放的广告可展示在相同/不同的APP中。但是,不同广告平台的软件开发工具包(software development kit,SDK)所提供的接口不同,APP开发人员需要适配多个广告平台的SDK,以便与不同的广告平台对接,该工作量比较大,因此引入了广告聚合(advertisement mediation,Ad Mediation)。Ad Mediation相当于中介SDK,可将其它广告平台的SDK集成在一起,APP开发人员只需调用中介SDK的接口即可完成与多个广告平台的对接,该方式减少了APP开发人员的工作量。
相关技术在实施Ad Mediation时,APP开发人员在聚合广告平台的SDK时,需要将支持Ad Mediation的广告平台的SDK共同打包至某个APP中,以便通过该APP为在各广告平台投放广告的广告主打广告。但是,一旦某些广告平台不再支持Ad Mediation,亦或者新增某些支持Ad Mediation的广告平台时,则需要对该APP进行重新升级,以便更好地通过APP展示广告内容,这无疑增加了APP开发人员的工作量。
发明内容
基于此,本申请提供一种数据处理系统、方法、终端设备及服务器,以减少APP开发人员的工作量以及APP的升级成本。
第一方面,本申请实施例提供一种数据处理系统,包括:服务器以及终端设备;所述服务器提供媒体服务平台(supply side platform,SSP);所述终端设备中装载有移动服务以及至少一个APP;所述服务器用于响应于APP开发人员在SSP中的广告平台选择操作,生成广告SDK集成包,并将所述广告SDK集成包加载至所述移动服务中;所述广告SDK集成包包括所述APP开发人员选择的支持Ad Mediation的广告平台的SDK;所述终端设备用于基于所述APP调用所述移动服务中的所述广告SDK集成包,并展示所述广告SDK集成包中的广告平台对应的广告。
在APP新增或删除某个支持Ad Mediation的广告平台时,仅需APP开发人员在SSP重新配置所需的支持的Ad Mediation的广告平台即可,服务器则可根据重新配置的支持的Ad Mediation的广告平台更新广告SDK集成包,APP只需调用更新后的广告SDK集成包即可展示更新后的广告SDK集成包中的广告平台对应的广告。通过该方式减少了APP升级的次数。此外,在支持Ad Mediation的广告平台发生变化时,也无需APP开发人员重新编译代码,减少了APP开发人员的工作量。
在一种可能的设计中,所述SSP包括:聚合Mediation广告平台的选择配置模块以及广告SDK集成包管理模块;所述Mediation广告平台的选择配置模块用于为所述APP开发人员提供备选的支持Ad Mediation的广告平台;所述广告SDK集成包管理模块用于更新所述移动服务中的广告SDK集成包。
需要说明的是,借助SSP来更新支持Ad Mediation的广告平台可以避免频繁升级APP的情况出现,此外避免了支持Ad Mediation的广告平台发生变化APP开发人员重新编译代码的情况出现。
在一种可能的设计中,所述APP包括:Mediation适配器Adapter接口以及动态加载DynamicLoader模块;所述Mediation Adapter接口用于对接不同的广告平台的SDK;所述DynamicLoader模块用于从所述移动服务中加载所述广告SDK集成包。
需要说明的是,在APP中配置Mediation Adapter接口以及DynamicLoader模块使得APP可以在移动服务中加载广告SDK集成包,以便更好地展示广告平台对应的广告。
在一种可能的设计中,所述移动服务包括:广告组件以及所述广告SDK集成包;所述广告组件用于创建所述APP与所述SSP之间的信息传输通道;所述广告SDK集成包用于聚合支持Ad Mediation的广告平台的SDK。
在一种可能的设计中,所述服务器还用于响应于所述APP开发人员在所述SSP的广告平台选择操作,确定配置信息;所述配置信息包括:支持Ad Mediation广告平台的SDK信息列表;所述终端设备还用于获取所述配置信息后,基于所述APP调用所述广告SDK集成包。
第二方面,本申请实施例提供一种数据处理方法,服务器可响应于APP开发人员在SSP的广告平台选择操作,生成广告SDK集成包;所述广告SDK集成包包括所述APP开发人员选择的支持Ad Mediation的广告平台的SDK;将所述广告SDK集成包加载至移动服务中,以使APP运行时从所述移动服务中调用所述广告SDK集成包;所述APP用于展示所述广告SDK集成包中的广告平台对应的广告。
在一种可能的设计中,服务器响应于APP开发人员在SSP的广告平台的选择操作,确定已选的支持Ad Mediation的广告平台;将所述已选的Ad Mediation的广告平台的SDK进行打包,生成广告SDK集成包。
在一种可能的设计中,服务器接收到所述APP开发人员在所述SSP更新广告平台的选择操作,更新所述广告SDK集成包;将更新后的所述广告SDK集成包加载至所述移动服务中。
在一种可能的设计中,服务器响应于所述APP开发人员在所述SSP的广告平台选择操作,确定配置信息,以使所述APP通过所述配置信息调用所述广告SDK集成包;所述配置信息包括:支持Ad Mediation广告平台的SDK信息列表。
第三方面,本申请实施例提供一种数据处理方法,终端设备通过移动服务接收广告 SDK集成包;所述广告SDK集成包为APP开发人员在SSP中选择支持Ad Mediation的广告平台后生成的;基于所述APP调用所述广告SDK集成包,并展示所述广告SDK集成包中的广告平台对应的广告。
在一种可能的设计中,所述APP包括:Mediation Adapter接口以及DynamicLoader模块;终端设备可基于所述DynamicLoader模块加载所述广告SDK集成包;通过所述Mediation Adapter接口对接所述广告SDK集成包中不同的广告平台的SDK。
在一种可能的设计中,所述移动服务还包括:广告组件;终端设备可基于所述广告组件创建所述APP与所述SSP之间的信息传输通道。
在一种可能的设计中,终端设备可获取配置信息;所述配置信息为响应于所述APP开发人员在所述SSP的广告平台选择操作确定的;基于所述APP通过所述配置信息调用所述广告SDK集成包。
第四方面,本申请实施例提供一种服务器,所述服务器包括:一个或多个处理器;一个或多个存储器;其中,所述一个或多个存储器存储有一个或多个计算机程序,所述一个或多个计算机程序包括指令,当所述指令被所述一个或多个处理器执行时,使得所述服务器执行如下步骤:
响应于APP开发人员在SSP的广告平台选择操作,生成广告SDK集成包;所述广告SDK集成包包括所述APP开发人员选择的支持Ad Mediation的广告平台的SDK;将所述广告SDK集成包加载至移动服务中,以使APP运行时从所述移动服务中调用所述广告SDK集成包;所述APP用于展示所述广告SDK集成包中的广告平台对应的广告。
在一种可能的设计中,当所述指令被所述一个或多个处理器执行时,使得所述服务器还执行如下步骤:
响应于APP开发人员在SSP的广告平台的选择操作,确定已选的支持Ad Mediation的广告平台;将所述已选的Ad Mediation的广告平台的SDK进行打包,生成广告SDK集成包。
在一种可能的设计中,当所述指令被所述一个或多个处理器执行时,使得所述服务器还执行如下步骤:
接收到所述APP开发人员在所述SSP更新广告平台的选择操作,更新所述广告SDK集成包;将更新后的所述广告SDK集成包加载至所述移动服务中。
在一种可能的设计中,当所述指令被所述一个或多个处理器执行时,使得所述服务器还执行如下步骤:
响应于所述APP开发人员在所述SSP的广告平台选择操作,确定配置信息,以使所述APP通过所述配置信息调用所述广告SDK集成包;所述配置信息包括:支持Ad Mediation广告平台的SDK信息列表。
第五方面,本申请实施例提供一种终端设备,所述终端设备包括:一个或多个处理器;一个或多个存储器;其中,所述一个或多个存储器存储有一个或多个计算机程序,所述一个或多个计算机程序包括指令,当所述指令被所述一个或多个处理器执行时,使得所述终端设备执行如下步骤:
通过移动服务接收广告SDK集成包;所述广告SDK集成包为APP开发人员在媒体服务平台SSP中选择支持Ad Mediation的广告平台后生成的;基于所述APP调用所述广告SDK集成包,并展示所述广告SDK集成包中的广告平台对应的广告。
在一种可能的设计中,所述APP包括:Mediation Adapter接口以及DynamicLoader模块;当所述指令被所述一个或多个处理器执行时,使得所述服务器还执行如下步骤:
基于所述DynamicLoader模块加载所述广告SDK集成包;通过所述Mediation Adapter接口对接所述广告SDK集成包中不同的广告平台的SDK。
在一种可能的设计中,所述移动服务还包括:广告组件;当所述指令被所述一个或多个处理器执行时,使得所述终端设备还执行如下步骤:
基于所述广告组件创建所述APP与所述SSP之间的信息传输通道。
在一种可能的设计中,当所述指令被所述一个或多个处理器执行时,使得所述终端设备还执行如下步骤:
获取配置信息;所述配置信息为响应于所述APP开发人员在所述SSP的广告平台选择操作确定的;基于所述APP通过所述配置信息调用所述广告SDK集成包。
第六方面,本申请提供一种计算机可读存储介质,计算机存储介质中存储有计算机可读指令,当计算机读取并执行计算机可读指令时,使得计算机执行上述第一方面任一实现方式所述的方案。
第七方面,本申请提供一种计算机程序产品,当计算机读取并执行计算机程序产品时,使得计算机执行如执行上述第一方面任一实现方式所述的方案。
上述第二方面至第七方面可以达到的技术效果,请参照上述第一方面中相应可能设计方案可以达到的技术效果说明,本申请这里不再重复赘述。
附图说明
图1示出了本申请实施例提供的广告展示界面的示意图;
图2示出了本申请实施例提供的SSP中广告平台选择的示意图;
图3示出一种APP中集成的数据包的示意图;
图4示出了本申请实施例提供的一种数据处理系统的架构示意图;
图5示出本申请实施例提供的数据处理方法的流程示意图;
图6示出了本申请实施例提供的服务器的结构示意图;
图7示出了本申请实施例提供的数据处理方法的流程示意图;
图8示出了本申请实施例提供的终端设备的结构示意图;
图9示出了本申请实施例提供的数据处理方法的流程示意图。
具体实施方式
为了使本申请的目的、技术方案和优点更加清楚,下面将结合本申请实施例中的附图,对本申请实施例中的技术方案进行详尽描述。
本申请中,“和/或”,描述关联对象的关联关系,表示可以存在三种关系,例如,A和/或B,可以表示:单独存在A,同时存在A和B,单独存在B的情况,其中A,B可以是单数或者复数。以及,除非有相反的说明,本申请实施例提及“第一”、“第二”等序数词是用于对多个对象进行区分,不用于限定多个对象的顺序、时序、优先级或者重要程度。
在本申请说明书中描述的参考“一个实施例”或“一些实施例”等意味着在本申请的一个或多个实施例中包括结合该实施例描述的特定特征、结构或特点。由此,在本说明书中的 不同之处出现的语句“在一个实施例中”、“在一些实施例中”、“在其他一些实施例中”、“在另外一些实施例中”等不是必然都参考相同的实施例,而是意味着“一个或多个但不是所有的实施例”,除非是以其他方式另外特别强调。术语“包括”、“包含”、“具有”及它们的变形都意味着“包括但不限于”,除非是以其他方式另外特别强调。
为了更好地说明本申请的方案,先对本申请涉及的名词进行解释说明:
广告主:也即广告活动的发起者,可以是在网上销售或宣传产品和服务的商家。任何推广、销售其产品或服务的商家都可以作为广告主。
APP:属于广告展示方,APP也即可以展示广告的应用。
广告平台:相当于一个中介,可以对接广告主还可以与APP对接。广告平台可以对接多款APP,且不同的广告平台可以对接相同或不同的APP,如:广告平台1可以对接APP1、APP2以及APP3,广告平台1可对接APP1、APP2以及APP5,若广告主在广告平台1投放产品1的广告1,那么广告主的广告1可在APP1、APP2以及APP3中展示;同时广告主在广告平台2中投放产品2的广告2,那么广告主的广告2可在APP1、APP2以及APP3中展示。该示例仅作示例性说明并具体限定,广告主可投放广告的广告平台的数量,以及广告平台可对接APP的数量。
广告位:也即APP中展示广告的位置,不同的位置广告具有不同的展示形式,如:响应于APP点击操作,在APP的初始界面展示的广告为开屏广告,在APP的操作页面展示的广告为原生广告。此外还包括APP的操作页面展示的条幅状的广告以及其他广告形式,本申请在此不一一说明。图1示出广告的展示界面图,其中,图1中(a)示出了开屏广告的界面图,图1中(a)中示出了**节日购物宣传的广告,电子产品线上9折大放送;图1中(b)示出了原生广告的界面图,图1中(b)中示出了APP操作页面中展示涂鸦的界面,展示少儿涂鸦培训班的广告。
服务提供方:服务提供方提供SSP以及移动服务,以便APP开发人员在SSP配置所需的广告平台后,SSP生成广告SDK集成包。SSP将该广告SDK集成包传输至移动服务,以便APP通过加载移动服务中的广告SDK集成包为在各广告平台投放广告的广告主打广告。
移动服务:由服务提供方提供的,可以安装于终端设备中,可以对终端设备、操作系统平台以及开发人员开放并提供多种服务能力的移动服务架构,需要说明的是,凡是可应用于安卓(Android)的移动服务均可适用于本申请。例如:华为移动核心服务(huawei mobile services core,HMS Core),HMS Core为华为终端设备的用户提供华为账号、支付等基础服务,用户登录华为账号后可访问华为应用市场、云空间、运动健康等所有华为服务;同时为开发人员的应用提供消息推送、华为帐号快捷登录、应用内支付、定位、地图、游戏、机器学习等服务,帮助开发人员的应用为华为终端设备的用户带来更好的用户体验。本申请仅以HMS Core为例进行说明,但是在实际应用时并不限定移动服务为HMS Core。
SSP:由服务提供方提供,APP开发人员可在SSP配置所需的支持Mediation SDK的广告平台。图2中示出了支持Ad Mediation的广告平台,广告平台1、广告平台2、广告平台3以及广告平台4,若APP所属的公司与广告平台1、广告平台3对应的公司签署了广告协议(在APP中为广告平台1-3对应的广告主打广告),APP开发人员可在SSP选择广告平台1以及广告平台3(图2中通过黑色填充进行示意)。并基于服务器的数据处理操作,可将广告平台1以及广告平台3的SDK进行打包,确定包含广告平台1以及广告平 台3的SDK的广告SDK集成包。
此外,APP开发人员还可在SSP创建广告位和配置广告位,如X APP中需要展示针对广告平台1对接的广告主的广告1,针对广告平台3对接的广告主的广告3,那么APP开发人员可根据广告平台1以及广告平台2对应的广告主的需求,在SSP中为广告1创建广告位身份标识号(identity document,ID),如:开屏广告的广告位ID为1,原生广告的广告位ID为2,在SSP创建广告1对应的广告位为ID1,也即在APP的初始界面展示广告1。
另外,广告的展示形式,本申请在此不作具体限定,可以同时展示,也可分先后顺序的展示,还可以分时段的展示。例如:在获取用户操作X APP的指令后,用户在X APP操作10分钟后,每隔15分钟展示广告1,每隔35分钟展示广告2。
如背景技术所述,APP开发人员在聚合广告平台的SDK时,将所有支持Ad Mediation的广告平台的SDK共同打包至APP中。图3中,X APP中不仅集成了Mediation SDK,还集成了支持Ad Mediation的广告平台的SDK,如:广告平台1的SDK、广告平台2的SDK、广告平台n的SDK等。图3仅示意一款APP,但是在实际应用时,可以展示广告的APP的APP开发人员均会将上述的Mediation SDK、支持Ad Mediation的广告平台的SDK聚合在APP。
由于APP中除了集成Mediation SDK,还集成了支持Ad Mediation的广告平台的SDK,使得APP开发人员无论在程序开发阶段还是在编译结果运行阶段都要确定支持Ad Mediation的广告平台,以便将支持Ad Mediation的广告平台的SDK打包到APP中。此外,在新增支持Ad Mediation的广告平台时,需将新增的广告平台的SDK打包到APP中;在删除不支持Ad Mediation的广告平台时,需要将预删除的广告平台的SDK从APP中删除。无论是新增广告平台还是删除广告平台的操作,APP开发人员均需重新编译代码,升级APP以使APP可以为更新后的广告平台对应的广告主打广告。另外,APP中打包的广告平台也不能实时更新,只能通过重新编译代码,升级APP来实现,该方式无疑增大了APP开发人员的工作量,且当支持Ad Mediation的广告平台不断发生变化时,频繁升级APP,给APP的用户带来的体验也不好。基于此,本申请提供一种数据处理的方法,来减少APP开发人员的工作量以及APP的升级成本。
图4示出了适用于本申请的数据处理系统的架构示意图,该架构示意图中包括:终端设备以及服务器,终端设备与服务器间可通过有线通信传输数据也可通过无线通信传输数据,本申请在此不作具体限定。其中,终端设备中可安装广告展示方对应的APP,该APP可以为终端设备的原生APP(也即终端设备出厂预装的软件应用),也可以为终端设备从第三方应用中下载的,本申请在此不具体限定APP的来源。图4中以终端设备可以装载APP1、APP2为例进行说明,但是在实际用中并不限定广告展示方对应的APP的数量及类型。终端设备还装载有HMS Core,该HMS Core可以自行进行数据运算处理,还可以与服务器信息交互后,通过服务器进行数据运算处理,本申请不具体限定HMS Core数据处理方式,图4中以HMS Core通过与服务器信息交互后通过服务器进行数据运算处理进行示意。
为了适应本申请方案的需求,图4中示意出服务器还提供有SSP,以便APP1或APP2的开发人员可以在SSP中配置所需的广告平台,但是在实际应用中,服务器中不仅仅可以为SSP提供数据处理服务,还可为其他业务提供数据处理服务,如:将低分辨率的视频转 换成超高清视频等业务,本申请在此不作具体限定。
需要说明的是,在应用本申请的方案时,APP开发人员,仅需从服务提供方下载Mediation SDK至APP中即可,无需集成其他支持Ad Mediation的广告平台的SDK。图4中示意了,APP1以及APP2的Mediation SDK中可包括Mediation Adapter接口和DynamicLoader模块。其中,Mediation Adapter接口用于和不同的广告平台的SDK对接;DynamicLoader模块用于从HMS Core中远程动态加载广告SDK集成包。此外,该Mediation SDK中还可包括应用程序接口(application programming interface,API),以便APP开发人员可通过API调取Mediation SDK。
上述的HMS Core在应用于本申请时,可包括广告组件和广告SDK集成包。其中,广告组件可提供Mediation SDK和SSP之间的交互的通道;广告SDK集成包中可包括多个支持Ad Mediation的广告平台的SDK以及与支持Ad Mediation的广告平台的SDK相关的Mediation Adapter实现类。
上述的SSP中可包括Mediation广告平台的选择配置模块以及广告SDK集成包管理模块。APP开发人员可通过Mediation广告平台的选择配置模块自主选择所需的广告平台。通过广告SDK集成包管理模块可更新移动服务中的广告SDK集成包。
在应用本申请提供的数据处理系统时,APP中需要增加支持Ad Mediation的广告平台或减少广告平台时,仅需APP开发人员在SSP中的Mediation广告平台的选择配置模块选择需要增加或删除的广告平台即可。通过SSP中的广告SDK集成包管理模块更新移动服务中的广告SDK集成包后,在APP运行时,通过DynamicLoader模块加载更新后的广告SDK集成包则可实现在APP中增加或删除广告平台对应的广告。该方式不仅减少了APP开发人员的编译工作,还实现了对广告平台的实时更新。
接下来参照图5所示的数据处理方法来说明本申请的方案,图5中包括:广告展示方的APP、HMS Core以及SSP。需要说明的是,HMS Core虽然是服务提供方提供的,但是HMS Core与APP均可安装在终端设备中,图5中仅以一个APP进行示意,但是在实际应用的过程中,不同的APP均可通过HMS Core加载广告平台的SDK对应的信息,本申请在此不具体限定APP的数量以及类型。任一APP均可执行与如图5所示的数据处理流程相类似的数据处理,本申请在此不一一示意,仅以其中一个APP的操作流程为例进行说明。需要说明的是,在执行本申请的数据处理方法时,APP开发人员可在服务提供方下载Mediation SDK至APP中,APP开发人员在SSP中选择需要使用的支持Ad Mediation的广告平台,SSP可执行:
步骤501,响应于APP开发人员的广告平台选择操作,确定已选的广告平台,并基于已选的广告平台确定配置信息以及广告SDK集合包,该配置信息中包括:支持Ad Mediation广告平台的SDK信息列表。
需要说明的是,SSP中的Mediation广告平台的选择配置模块,可供APP开发人员自主选择需要使用的广告平台的SDK。配置模块中的配置信息可包含的内容,如表1所示。表1中示出了配置信息可能包括的支持Ad Mediation广告平台的SDK的列表,可通过Info格式进行存储。SDKInfo格式可如表2所示,包括广告平台的名称(name)以及广告平台的SDK的编号(SDKID),其中,广告平台名称以及广告平台的SDK的编号均可按照字符串(String)类型来存储。
表1
Figure PCTCN2021115781-appb-000001
表2
Figure PCTCN2021115781-appb-000002
另外,配置信息还可通过除Info格式以外的其他格式来存储,如JSON格式,亦或者其他格式,本申请在此不作具体限定,凡是可以用于存储配置信息的格式均适用于本申请,其中,JSON格式如下所示,但是在实际应用时也不限定这种存储格式:
Figure PCTCN2021115781-appb-000003
另外,在APP对应的开发商与广告平台确定广告协议后,在APP中可展示广告平台对应的广告主的广告信息。APP开发人员可先在SSP中选择支持Ad Mediation广告平台,作为已选的广告平台。之后SSP可基于已选的广告平台的SDK确定配置信息以及广告SDK集合包,并将广告SDK集合包传输至HMS Core,以便APP运行时,可通过在HMS Core访问广告SDK集合包。例如:APP开发人员在SSP中选择支持Ad Mediation的广告平台1、广告平台2以及广告平台3,那么SSP则将广告平台1、广告平台2以及广告平台3以及广告平台1、广告平台2以及广告平台3对应SDK的编号作为配置信息存储在SSP中。之后将广告SDK集合包传输至HMS Core,以便APP运行时,可通过在HMS Core访问广告SDK集合包。
APP可执行:
步骤502,基于APP中的Mediation SDK向HMS Core的广告组件请求配置信息;该请求配置信息包括:支持Ad Mediation广告平台的SDK信息列表,其中该信息列表中包括广告平台名称、广告平台的SDK的编号(通过该SDK的编号可获知SDK对应的广告平台,如:SDK的编号为1,编号1对应广告平台1,那么则可知编号1对应的SDK为广告平台1的SDK)。
在APP开发人员已经在SSP选择广告平台1、广告平台2以及广告平台3的前提条件下,请求配置信息列表中可如下表3所示,包括广告平台1-3的名称以及广告平台1-3对应的SDK编号。
表3
Figure PCTCN2021115781-appb-000004
需要说明的是,广告组件可提供Mediation SDK和SSP之间的交互的通道,故此移动服务可通过广告组件向SSP发送请求配置信息。广告组件可以为Mediation SDK提供了一个远程调用的接口以便Mediation SDK可以调用移动服务中的广告SDK集成包,广告组件在内部实现IServiceApi的requestConfig接口,在实现中调用SSP接口请求SSP中配置的Mediation广告平台,并将请求到的配置信息返回至Mediation SDK,广告组件可通过如下程序代码来实现,但是在实际应用时,也不限于下述的程序代码,其他可以实现广告组件的实现方式也适用于本申请:
Figure PCTCN2021115781-appb-000005
需要说明的是,在APP开发人员未在SSP中选择所需的广告平台或正在选择所需的广告平台时,Mediation SDK向HMS Core请求配置信息时,返回错误码;当APP开发人员已经在SSP中选择广告平台,Mediation SDK向HMS Core请求配置信息时,则会返回SSP中的配置信息。
HMS Core可执行:
步骤503,基于广告组件向SSP发送请求配置信息。
SSP可执行:
步骤504,查询支持Ad Mediation广告平台的SDK信息列表。
步骤505,返回支持Ad Mediation广告平台的SDK信息列表。
需要说明的是,SSP在接收到广告组件发送的请求配置信息后,可查询配置信息中支持Ad Mediation广告平台的SDK的信息列表,并将该信息列表返回至广告组件,以便广 告组件可将支持Ad Mediation广告平台的SDK信息列表返回至Mediation SDK。
之后,HMS Core可执行:
步骤506,基于广告组件将SSP返回的信息列表返回至Mediation SDK。
APP可执行:
步骤507,基于Mediation SDK中的DynamicLoader模块加载HMS Core中的广告SDK集成包。
需要说明的是,Mediation SDK中的DynamicLoader模块可提供远程模块加载能力,用于从HMS Core中远程动态加载广告SDK集成包到APP的进程中。在Android平台上,DynamicLoader模块可通过DexLoader的方式来加载远程的Android应用程序包(android package,APK)包,然后通过反射的方式来加载APK包中的代码,这样则可在APP运行时访问远程组件里的代码也即广告SDK集成包对应的代码。DynamicLoader模块可以理解为为Mediation SDK提供调用的接口,可通过如下程序代码来实现,但是在实际应用时,也不限于下述的程序代码,其他可以定义的DynamicLoader模块的实现方式也适用于本申请:
Figure PCTCN2021115781-appb-000006
另外,DynamicLoader模块可动态远程加载广告SDK集成包中的广告平台的SDK,将对应的Adapter实现类与Adapter接口进行关联并返回给Mediation SDK。DynamicLoader模块把远程的广告SDK以及对应的Adapter实现代码加载到APP进程后,Mediation SDK通过反射将Adapter实现类(如NativeAdLoaderAdapterImpl)与Mediation Adapter接口(如NativeAdLoaderAdapter)关联起来,这样便可以通过NativeAdLoaderAdapter来访问相关广告SDK的功能。
还要说明的是,广告SDK集成包中可包含APP开发人员选择的支持Ad Mediation的广告平台的SDK,以及各个SDK对应的Adapter实现类代码。其中,Adapter实现类可通过如下程序代码来实现,但是在实际应用时,也不限于下述的程序代码,其他可以实现Adapter实现类的实现方式也适用于本申请:
Figure PCTCN2021115781-appb-000007
步骤508,基于Mediation SDK中的DynamicLoader模块接收广告SDK集成包成功加载的信息。
步骤509,基于APP中的广告相关模块调用Mediation SDK中的API接口来访问广告相关的信息。
其中,广告相关模块是APP开发人员通过程序代码进行配置的模块,当用户使用APP时,该广告相关模块则可调用API接口,以便通过APP展示广告。该广告的相关信息包括:广告的图文或音频信息、广告位信息、广告展示时长等,本申请在此不作具体限定。
需要说明的是,在应用本申请提供的方案,通过APP展示广告时,需要定义一个广告的加载器接口也即API,以便开发人员可通过API调取Mediation SDK。接下来以APP中展示原生广告进行说明,可通过如下程序代码示意API的调用过程,但是在实际应用中也不限定仅仅通过如下程序代码来定义原生广告的API,其他可以定义原生广告的API的实现方式也适用于本申请:
Figure PCTCN2021115781-appb-000008
步骤510,基于Mediation SDK中的Mediation Adapter接口调用广告相关的信息。
还要说明的是,Mediation SDK中的Mediation Adapter接口可用于与不同的广告平台 的SDK对接,本申请通过如下程序代码中定义一个原生广告的Mediation Adapter接口,但是在实际应用时,也不限定于下述的程序代码,其他可以定义原生广告的Mediation Adapter接口的实现方式也适用于本申请:
Figure PCTCN2021115781-appb-000009
若广告SDK集合包需要更新,则SSP可执行:
步骤511,基于SSP中更新的广告平台更新广告SDK集合包。
需要说明的是,APP在获取了支持Ad Mediation广告平台的SDK信息列表,可通过动态加载模块加载移动服务中的广告SDK集成包,在加载成功后,则在APP中对应的广告位展示广告,如广告主1在广告平台1投放广告,与广告平台1合作的APP开发商对应的APP在获取用户点击APP的操作后,则开屏展示广告主1的广告。若支持Ad Mediation广告平台发生变化,开发人员直接在SSP中更新广告SDK集成包即可。
需要说明的是,APP响应于APP用户的点击操作,向HMS Core的广告组件请求配置信息,HMS Core的广告组件将该请求配置信息转发至SSP,若APP开发人员在SSP配置所需的支持的Ad Mediation的广告平台后,则返回SDK信息列表;若APP开发人员未在SSP配置所需的支持的Ad Mediation的广告平台后,则返回错误码。SSP确定所需的支持的Ad Mediation的广告平台生成的广告SDK集合包,并将该广告SDK集合包传输至HMS Core。通过APP中的DynamicLoader模块加载HMS Core中的广告SDK集成包,加载成 功后,通过APP中的API调用SDK信息列表中各广告平台的对应的广告相关信息,从而在APP的界面中展示广告信息。
另外,在APP新增或删除某个支持Ad Mediation的广告平台时,仅需APP开发人员在SSP重新配置所需的支持的Ad Mediation的广告平台即可。SSP则根据重新配置的支持的Ad Mediation的广告平台更新广告SDK集成包,APP只需调用更新后的广告SDK集成包即可。此外,APP若是想为广告平台对应的广告主打广告,仅需APP开发人员下载Mediation SDK即可。通过该方式减少了APP频繁升级的次数,且在支持Ad Mediation的广告平台发生变化时,也无需APP开发人员重新编译代码,该方式减少了APP开发人员的工作量。另外,该方式可将APP的升级和支持Ad Mediation的广告平台的SDK的增加或删除进行解耦,提高了数据的处理效率的同时,还避免APP开发人员频繁升级APP的情况出现。
本申请提供的数据处理的方法,可通过服务提供方的服务器来执行,也可通过具有数据处理功能的网络设备来执行,在此不作具体限定。下文介绍时,以执行主体为服务器为例进行说明,该服务器可以为云服务器,也可以为实体服务器,本申请不具体限定服务器的形式。
图6示例性示出了本申请实施例中提供的一种服务器的结构示意图,如图6所示,服务器60包括通信接口601、处理器602和存储器603。进一步的,该服务器60还可以进一步包括总线系统,其中,处理器602、存储器603、通信接口601可以通过总线系统相连。
处理器602可以是一个芯片。例如,该处理器602可以是现场可编程门阵列(field programmable gate array,FPGA),可以是专用集成芯片(application specific integrated circuit,ASIC),还可以是系统芯片(system on chip,SoC),还可以是中央处理器(central processor unit,CPU),还可以是网络处理器(network processor,NP),还可以是数字信号处理电路(digital signal processor,DSP),还可以是微控制器(micro controller unit,MCU),还可以是可编程控制器(programmable logic device,PLD)或其他集成芯片。
应注意,本申请实施例中的处理器602可以是一种集成电路芯片,具有信号的处理能力。在实现过程中,上述方法实施例的各步骤可以通过处理器中的硬件的集成逻辑电路或者软件形式的指令完成。上述的处理器可以是通用处理器、数字信号处理器(DSP)、专用集成电路(ASIC)、现场可编程门阵列(FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件。可以实现或者执行本申请实施例中的公开的各方法、步骤及逻辑框图。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。结合本申请实施例所公开的方法的步骤可以直接体现为硬件译码处理器执行完成,或者用译码处理器中的硬件及软件模块组合执行完成。软件模块可以位于随机存储器,闪存、只读存储器,可编程只读存储器或者电可擦写可编程存储器、寄存器等本领域成熟的存储介质中。该存储介质位于存储器,处理器读取存储器中的信息,结合其硬件完成上述方法的步骤。
存储器603可以是易失性存储器或非易失性存储器,或可包括易失性和非易失性存储器两者。其中,非易失性存储器可以是只读存储器(read-only memory,ROM)、可编程只读存储器(programmable read-only memory,PROM)、可擦除可编程只读存储器(erasable programmable read-only memory,EPROM)、电可擦除可编程只读存储器(electrically erasable  programmable read-only memory,EEPROM)或闪存。易失性存储器可以是随机存取存储器(random access memory,RAM),其用作外部高速缓存。通过示例性但不是限制性说明,许多形式的RAM可用,例如静态随机存取存储器(static random access memory,SRAM)、动态随机存取存储器(dynamic random access memory,DRAM)、同步动态随机存取存储器(synchronous dynamic random access memory,SDRAM)、双倍数据速率同步动态随机存取存储器(double data rate synchronous dynamic random access memory,DDR SDRAM)、增强型同步动态随机存取存储器(enhanced synchronous dynamic random access memory,ESDRAM)、同步连接动态随机存取存储器(synchlink dynamic random access memory,SLDRAM)和直接内存总线随机存取存储器(direct rambus random access memory,DR RAM)。应注意,本文描述的系统和方法的存储器旨在包括但不限于这些和任意其它适合类型的存储器。
通信接口601,可以用于输入和/或输出信息。一种可选地实施方案中,当服务器包括有收发器,则通信接口601所执行的方法步骤也可以由收发器来执行。
其中,存储器603用于存储执行本申请实施例的计算机执行指令,并由处理器602来控制执行。处理器602用于执行存储器603中存储的计算机执行指令,从而实现本申请实施例中提供的音频生成方法。或者,可选的,本申请实施例中,也可以是处理器602执行本申请下述实施例提供的数据处理方法的方法中的处理相关的功能,通信接口601负责与其他设备或通信网络通信,本申请实施例对此不作具体限定。可选的,本申请实施例中的计算机执行指令也可以称之为应用程序代码,本申请实施例对此不作具体限定。
此外,基于图6示意的服务器的结构在进行数据处理时,可参照图7所示的数据处理流程图来执行:
步骤701,响应于APP开发人员在SSP的广告平台选择操作,生成广告SDK集成包;所述广告SDK集成包包括所述APP开发人员选择的支持Ad Mediation的广告平台的SDK。
步骤702,将广告SDK集成包加载至移动服务中,以使APP运行时从所述移动服务中调用广告SDK集成包;所述APP用于展示广告SDK集成包中的广告平台对应的广告。
在上述步骤702中,将广告SDK集成包加载至移动服务中,以使APP通过移动服务来调用广告SDK集成包,通过该方式进一步减少了APP开发人员的工作量。
示例性,在APP开发人员需要增加或删除广告平台时,仅需在SSP中重新选择广告平台,服务器可根据重选后的广告平台,更新广告SDK集成包。该方式避免增加或删除广告平台时需要频繁升级APP的情况出现。
在一个实施例中,服务器接收到APP开发人员在SSP更新广告平台的选择操作,可更新广告SDK集成包;并将更新后的广告SDK集成包加载至移动服务中。
在一个实施例中,响应于APP开发人员在SSP的广告平台选择操作,确定配置信息,以使APP通过配置信息调用广告SDK集成包;所述配置信息包括:支持Ad Mediation广告平台的SDK信息列表。
本申请提供的数据处理的方法,可通过终端设备来执行,图8示例性示出了本申请实施例中提供的一种终端设备的结构示意图,图8中以手机为例进行展示。应理解,图8仅是一个范例,并且手机100可以具有比图中所示出的更多的或者更少的部件,可以组合两个或更多的部件,或者可以具有不同的部件配置。图中所示出的各种部件可以在包括一个或多个信号处理和/或专用集成电路在内的硬件、软件、或硬件和软件的组合中实现。
下面结合图8对手机100的各个部件进行具体的介绍:
处理器110可以包括一个或多个处理单元,例如,处理器110可以包括应用处理器(application processor,AP),调制解调处理器,图形处理器(graphics processing unit,GPU),图像信号处理器(image signal processor,ISP),控制器,存储器,视频编解码器,数字信号处理器(digital signal processor,DSP),基带处理器,和/或神经网络处理器(neural-network processing unit,NPU)等。其中,不同的处理单元可以是独立的器件,也可以集成在一个或多个处理器中。其中,控制器可以是手机100的神经中枢和指挥中心。控制器可以根据指令操作码和时序信号,产生操作控制信号,完成取指令和执行指令的控制。
处理器110中还可以设置存储器,用于存储指令和数据。在一些实施例中,处理器110中的存储器为高速缓冲存储器。该存储器可以保存处理器110刚用过或循环使用的指令或数据。如果处理器110需要再次使用该指令或数据,可从存储器中直接调用,从而可避免重复存取,可减少处理器110的等待时间,因而可提高系统的效率。
当处理器110集成不同的器件,比如集成CPU和GPU时,CPU和GPU可以配合执行本申请实施例提供的操作提示的方法,比如操作提示的方法中部分算法由CPU执行,另一部分算法由GPU执行,以得到较快的处理效率。
在一些实施例中,处理器110可以包括一个或多个接口。比如,接口可以包括集成电路(inter-integrated circuit,I2C)接口,集成电路内置音频(inter-integrated circuit sound,I2S)接口,脉冲编码调制(pulse code modulation,PCM)接口,通用异步收发传输器(universal asynchronous receiver/transmitter,UART)接口,移动产业处理器接口(mobile industry processor interface,MIPI),通用输入输出(general-purpose input/output,GPIO)接口,用户标识模块(subscriber identity module,SIM)接口,和/或通用串行总线(universal serial bus,USB)接口等。
显示屏194用于显示图像,视频等。显示屏194包括显示面板。显示面板可以采用液晶显示屏(liquid crystal display,LCD),有机发光二极管(organic light-emitting diode,OLED),有源矩阵有机发光二极体或主动矩阵有机发光二极体(active-matrix organic light emitting diode的,AMOLED),柔性发光二极管(flex light-emitting diode,FLED),Miniled,MicroLed,Micro-oLed,量子点发光二极管(quantum dot light emitting diodes,QLED)等。在一些实施例中,手机100可以包括1个或N个显示屏194,N为大于1的正整数。
内部存储器121可以用于存储计算机可执行程序代码,可执行程序代码包括指令。内部存储器121可以包括存储程序区和存储数据区。其中,存储程序区可存储操作系统,至少一个功能所需的应用程序(比如声音播放功能,图像播放功能等)等。存储数据区可存储手机100使用过程中所创建的数据(比如音频数据,电话本等)等。此外,内部存储器121可以包括高速随机存取存储器,还可以包括非易失性存储器,例如至少一个磁盘存储器件,闪存器件,通用闪存存储器(universal flash storage,UFS)等。处理器110通过运行存储在内部存储器121的指令,和/或存储在设置于处理器中的存储器的指令,执行手机100的各种功能应用以及数据处理。
音频模块170用于将数字音频信息转换成模拟音频信号输出,也用于将模拟音频输入转换为数字音频信号。音频模块170还可以用于对音频信号编码和解码。在一些实施例中,音频模块170可以设置于处理器110中,或将音频模块170的部分功能模块设置于处理器110中。
扬声器170A,也称“喇叭”,用于将音频电信号转换为声音信号。手机100可以通过扬声器170A收听音乐,或收听免提通话。
麦克风170C,也称“话筒”,“传声器”,用于将声音信号转换为电信号。当拨打电话或发送语音信息时,用户可以通过人嘴靠近麦克风170C发声,将声音信号输入到麦克风170C。手机100可以设置至少一个麦克风170C。在另一些实施例中,手机100可以设置两个麦克风170C,除了采集声音信号,还可以实现降噪功能。在另一些实施例中,手机100还可以设置三个,四个或更多麦克风170C,实现采集声音信号,降噪,还可以识别声音来源,实现定向录音功能等。
除上述内容之外,如图8所示,手机100还可以包括外部存储器接口120,内部存储器121,通用串行总线(universal serial bus,USB)接口130,充电管理模块140,电源管理模块141,电池142,天线1,天线2,移动通信模块150,无线通信模块160,受话器170B,耳机接口170D,传感器模块180,按键190,马达191,指示器192,摄像头193,显示屏194,以及用户标识模块(subscriber identification module,SIM)卡接口195等。其中传感器模块180可以包括压力传感器180A,陀螺仪传感器180B,气压传感器180C,磁传感器180D,加速度传感器180E,距离传感器180F,接近光传感器180G,指纹传感器180H,温度传感器180J,触摸传感器180K,环境光传感器180L,骨传导传感器180M等。尽管图8中未示出,手机100还可以包括蓝牙装置、定位装置、闪光灯、微型投影装置、近场通信(near field communication,NFC)装置等,在此不予赘述。
此外,基于图8示意的终端设备的结构在进行数据处理时,可参照图9所示的数据处理流程图来执行:
步骤901,通过移动服务接收广告SDK集成包;所述广告SDK集成包为APP开发人员在SSP中选择支持Ad Mediation的广告平台后生成的。
步骤902,基于APP调用广告SDK集成包,并展示广告SDK集成包中的广告平台对应的广告。
需要说明的是,在APP开发人员需要增加或删除广告平台时,仅需在SSP中重新选择广告平台,服务器可根据重选后的广告平台,更新广告SDK集成包。该方式避免增加或删除广告平台时需要频繁升级APP的情况出现。
在一个实施例中,APP中可包括:Mediation Adapter接口以及DynamicLoader模块;终端设备可基于DynamicLoader模块加载广告SDK集成包;并通过Mediation Adapter接口对接广告SDK集成包中不同的广告平台的SDK。
在一个实施例中,移动服务还包括:广告组件;终端设备可基于广告组件创建APP与SSP之间的信息传输通道。
在一个实施例中,终端设备可获取配置信息;并基于APP通过配置信息调用广告SDK集成包;所述配置信息为响应于所述APP开发人员在所述SSP的广告平台选择操作确定的。
基于以上实施例,本申请实施例还提供一种可读存储介质,该可读存储介质存储有指令,当所述指令被执行时,使上述任一实施例中安全检测设备执行的方法被实施。该可读存储介质可以包括:U盘、移动硬盘、只读存储器、随机存取存储器、磁碟或者光盘等各种可以存储程序代码的介质。
本领域内的技术人员应明白,本申请的实施例可提供为方法、系统、或计算机程序产 品。因此,本申请可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且,本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
本申请是参照根据本申请的方法、装置(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理装置的处理器以产生一个机器,使得通过计算机或其他可编程数据处理装置的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理装置以特定方式工作的计算机可读存储器中,使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品,该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理装置上,使得在计算机或其他可编程装置上执行一系列操作步骤以产生计算机实现的处理,从而在计算机或其他可编程装置上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。

Claims (22)

  1. 一种数据处理系统,其特征在于,包括:服务器以及终端设备;所述服务器提供媒体服务平台SSP;所述终端设备中装载有移动服务以及至少一个软件应用APP;
    所述服务器用于响应于APP开发人员在SSP中的广告平台选择操作,生成广告软件工具开发包SDK集成包,并将所述广告SDK集成包加载至所述移动服务中;所述广告SDK集成包包括所述APP开发人员选择的支持广告聚合Ad Mediation的广告平台的SDK;
    所述终端设备用于基于所述APP调用所述移动服务中的所述广告SDK集成包,并展示所述广告SDK集成包中的广告平台对应的广告。
  2. 根据权利要求1所述的系统,其特征在于,所述SSP包括:聚合Mediation广告平台的选择配置模块以及广告SDK集成包管理模块;
    所述Mediation广告平台的选择配置模块用于为所述APP开发人员提供备选的支持Ad Mediation的广告平台;
    所述广告SDK集成包管理模块用于更新所述移动服务中的广告SDK集成包。
  3. 根据权利要求1或2所述的系统,其特征在于,所述APP包括:Mediation适配器Adapter接口以及动态加载DynamicLoader模块;
    所述Mediation Adapter接口用于对接不同的广告平台的SDK;
    所述DynamicLoader模块用于从所述移动服务中加载所述广告SDK集成包。
  4. 根据权利要求1-3任一所述的系统,其特征在于,所述移动服务包括:广告组件以及所述广告SDK集成包;
    所述广告组件用于创建所述APP与所述SSP之间的信息传输通道;
    所述广告SDK集成包用于聚合支持Ad Mediation的广告平台的SDK。
  5. 根据权利要求1-4任一所述的系统,其特征在于,所述服务器还用于响应于所述APP开发人员在所述SSP的广告平台选择操作,确定配置信息;所述配置信息包括:支持Ad Mediation广告平台的SDK信息列表;
    所述终端设备还用于获取所述配置信息后,基于所述APP调用所述广告SDK集成包。
  6. 一种数据处理方法,应用于服务器,其特征在于,包括:
    响应于软件应用APP开发人员在媒体服务平台SSP的广告平台选择操作,生成广告软件工具开发包SDK集成包;所述广告SDK集成包包括所述APP开发人员选择的支持广告聚合Ad Mediation的广告平台的SDK;
    将所述广告SDK集成包加载至移动服务中,以使APP运行时从所述移动服务中调用所述广告SDK集成包;所述APP用于展示所述广告SDK集成包中的广告平台对应的广告。
  7. 根据权利要求6所述的方法,其特征在于,所述响应于软件应用APP开发人员在媒体服务平台SSP的广告平台选择操作,生成广告软件工具开发包SDK集成包,包括:
    响应于APP开发人员在SSP的广告平台的选择操作,确定已选的支持Ad Mediation的广告平台;
    将所述已选的Ad Mediation的广告平台的SDK进行打包,生成广告SDK集成包。
  8. 根据权利要求6或7所述的方法,其特征在于,还包括:
    接收到所述APP开发人员在所述SSP更新广告平台的选择操作,更新所述广告SDK集成包;
    将更新后的所述广告SDK集成包加载至所述移动服务中。
  9. 根据权利要求6-8任一所述的方法,其特征在于,还包括:
    响应于所述APP开发人员在所述SSP的广告平台选择操作,确定配置信息,以使所述APP通过所述配置信息调用所述广告SDK集成包;所述配置信息包括:支持Ad Mediation广告平台的SDK信息列表。
  10. 一种数据处理方法,应用于终端设备,其特征在于,包括:
    通过移动服务接收广告软件开发工具包SDK集成包;所述广告SDK集成包为软件应用APP开发人员在媒体服务平台SSP中选择支持广告聚合Ad Mediation的广告平台后生成的;
    基于所述APP调用所述广告SDK集成包,并展示所述广告SDK集成包中的广告平台对应的广告。
  11. 根据权利要求10所述的方法,其特征在于,所述APP包括:Mediation适配器Adapter接口以及动态加载DynamicLoader模块;所述基于所述APP调用所述广告SDK集成包,包括:
    基于所述DynamicLoader模块加载所述广告SDK集成包;
    通过所述Mediation Adapter接口对接所述广告SDK集成包中不同的广告平台的SDK。
  12. 根据权利要求10或11所述的方法,其特征在于,所述移动服务还包括:广告组件;所述方法还包括:
    基于所述广告组件创建所述APP与所述SSP之间的信息传输通道。
  13. 根据权利要求10-12任一所述的方法,其特征在于,还包括:
    获取配置信息;所述配置信息为响应于所述APP开发人员在所述SSP的广告平台选择操作确定的;
    基于所述APP通过所述配置信息调用所述广告SDK集成包。
  14. 一种服务器,其特征在于,所述服务器包括:
    一个或多个处理器;
    一个或多个存储器;
    其中,所述一个或多个存储器存储有一个或多个计算机程序,所述一个或多个计算机程序包括指令,当所述指令被所述一个或多个处理器执行时,使得所述服务器执行如下步骤:
    响应于软件应用APP开发人员在媒体服务平台SSP的广告平台选择操作,生成广告软件工具开发包SDK集成包;所述广告SDK集成包包括所述APP开发人员选择的支持广告聚合Ad Mediation的广告平台的SDK;
    将所述广告SDK集成包加载至移动服务中,以使APP运行时从所述移动服务中调用所述广告SDK集成包;所述APP用于展示所述广告SDK集成包中的广告平台对应的广告。
  15. 根据权利要求14所述的服务器,其特征在于,当所述指令被所述一个或多个处理器执行时,使得所述服务器还执行如下步骤:
    响应于APP开发人员在SSP的广告平台的选择操作,确定已选的支持Ad Mediation的广告平台;
    将所述已选的Ad Mediation的广告平台的SDK进行打包,生成广告SDK集成包。
  16. 根据权利要求14或15所述的服务器,其特征在于,当所述指令被所述一个或多个 处理器执行时,使得所述服务器还执行如下步骤:
    接收到所述APP开发人员在所述SSP更新广告平台的选择操作,更新所述广告SDK集成包;
    将更新后的所述广告SDK集成包加载至所述移动服务中。
  17. 根据权利要求14-16任一所述的服务器,其特征在于,当所述指令被所述一个或多个处理器执行时,使得所述服务器还执行如下步骤:
    响应于所述APP开发人员在所述SSP的广告平台选择操作,确定配置信息,以使所述APP通过所述配置信息调用所述广告SDK集成包;所述配置信息包括:支持Ad Mediation广告平台的SDK信息列表。
  18. 一种终端设备,其特征在于,所述终端设备包括:
    一个或多个处理器;
    一个或多个存储器;
    其中,所述一个或多个存储器存储有一个或多个计算机程序,所述一个或多个计算机程序包括指令,当所述指令被所述一个或多个处理器执行时,使得所述终端设备执行如下步骤:
    通过移动服务接收广告软件开发工具包SDK集成包;所述广告SDK集成包为软件应用APP开发人员在媒体服务平台SSP中选择支持广告聚合Ad Mediation的广告平台后生成的;
    基于所述APP调用所述广告SDK集成包,并展示所述广告SDK集成包中的广告平台对应的广告。
  19. 根据权利要求18所述的终端设备,其特征在于,所述APP包括:Mediation适配器Adapter接口以及动态加载DynamicLoader模块;当所述指令被所述一个或多个处理器执行时,使得所述服务器还执行如下步骤:
    基于所述DynamicLoader模块加载所述广告SDK集成包;
    通过所述Mediation Adapter接口对接所述广告SDK集成包中不同的广告平台的SDK。
  20. 根据权利要求18或19所述的终端设备,其特征在于,所述移动服务还包括:广告组件;当所述指令被所述一个或多个处理器执行时,使得所述终端设备还执行如下步骤:
    基于所述广告组件创建所述APP与所述SSP之间的信息传输通道。
  21. 根据权利要求18-20任一所述的终端设备,其特征在于,当所述指令被所述一个或多个处理器执行时,使得所述终端设备还执行如下步骤:
    获取配置信息;所述配置信息为响应于所述APP开发人员在所述SSP的广告平台选择操作确定的;
    基于所述APP通过所述配置信息调用所述广告SDK集成包。
  22. 一种计算机可读存储介质,其特征在于,所述计算机可读存储介质存储有计算机可执行指令,所述计算机可执行指令在被计算机调用时,使所述计算机执行如权利要求6-9或10-13中任一项所述的方法。
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