WO2024055960A1 - 一种广告投放方法、装置、云端服务器及可读存储介质 - Google Patents

一种广告投放方法、装置、云端服务器及可读存储介质 Download PDF

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Publication number
WO2024055960A1
WO2024055960A1 PCT/CN2023/118231 CN2023118231W WO2024055960A1 WO 2024055960 A1 WO2024055960 A1 WO 2024055960A1 CN 2023118231 W CN2023118231 W CN 2023118231W WO 2024055960 A1 WO2024055960 A1 WO 2024055960A1
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Prior art keywords
advertising
creative
target
advertising creative
library
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PCT/CN2023/118231
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English (en)
French (fr)
Inventor
姜松
洪斯宝
夏命榛
Original Assignee
花瓣云科技有限公司
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Publication of WO2024055960A1 publication Critical patent/WO2024055960A1/zh

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • This application relates to the field of communication technology, and in particular to an advertising delivery method, device, cloud server and readable storage medium.
  • Advertisers can generally use the online advertising system to present advertising content such as text, pictures, and videos in the advertising spaces of the media platforms used by users. Specifically, advertisers need to place advertising materials such as pictures, videos, or texts according to the advertisements of the media platform. Upload the specified advertising display style to the online advertising system, and set corresponding user tags for the creatives, so that after receiving the ad request from the media platform, the online advertising system can match the corresponding creatives based on the user tags and match the The creatives are placed on the advertising slots of the media platform according to the prescribed advertising display style.
  • the advertising display styles are all fixed styles specified by the media platform. , the display style is single, but different types of users have different levels of interest in the same advertising display style, resulting in poor online advertising results.
  • This application provides an advertising delivery method, device, cloud server and readable storage medium, which solves the existing problem of poor online advertising delivery effect to a certain extent.
  • this application provides an advertising delivery method applied to a cloud server.
  • the method includes:
  • the default advertising creative library includes at least one advertising creative corresponding to the application identification uploaded to the cloud server by the advertiser; according to the target advertising creative and device identification, the default advertising creative library is selected from the Determine the target advertising materials, which include one or more of images, videos, texts, and links; splice the target advertising materials according to the target advertising creativity to obtain the target ads; place the target ads into the advertising slots.
  • the cloud server pre-stores different advertising creatives and corresponding advertising materials set by advertisers for different types of users.
  • the remote server receives the advertising request sent by the first terminal device, it can First, determine the target advertising creative that matches the user indicated by the device identification of the first terminal device from the default advertising creative library corresponding to the application identification, and then select the target advertising creative from the preset material library according to the type of materials required in the target advertising creative. Determine a target creative containing one or more of images, videos, texts, and links that matches the user indicated by the device identifier.
  • the target creatives can be spliced according to the target advertising creative, so that the target creatives can be spliced according to the target
  • the display style of the advertising creative indication is placed in the advertising space of the application to which the application logo belongs, thereby matching different advertising presentation styles and target advertising content for different types of users, making the targeted advertising more in line with the user's interests, thereby improving online advertising. delivery effect.
  • the target advertising creative is determined from a preset advertising creative library corresponding to the application identification, including:
  • the target advertising creative corresponding to the crowd tag is determined from the preset advertising creative library corresponding to the application identification.
  • the user information big data platform can be used to store the user information of the user to whom the first terminal device belongs, and the cloud server can send a query request to the user information big data platform, where the query request includes the device identification of the first terminal device,
  • the user information big data platform can determine the corresponding user information based on the device identification, perform big data analysis on the user information, thereby generating crowd tags corresponding to the device ID, and then send the generated crowd tags to the cloud server so that the cloud server can Assume that the target advertising creative corresponding to the crowd tag is determined in the advertising creative library.
  • the target advertising creative corresponding to the crowd tag is determined from the preset advertising creative library corresponding to the application identifier, including:
  • the advertising creative with the highest revenue per thousand impressions among the multiple advertising creatives will be determined as the target advertising creative.
  • the cloud server can determine the crowd tag collection corresponding to the preset advertising creative library, where the crowd tag collection includes crowd tags corresponding to each advertising creative in the preset advertising creative library, and determine The advertising creative corresponding to the first crowd tag matching the crowd tag corresponding to the device identification in the preset advertising creative library is the target advertising creative, so that the target advertising creative is more in line with the interests of the user of the first terminal device.
  • the method further includes:
  • the advertising creative with the highest revenue per thousand impressions in the default advertising creative library is determined to be the target advertising creative.
  • the method further includes:
  • the advertising creative with the highest revenue per thousand impressions in the preset advertising creative library is determined as the target advertising creative.
  • the user information corresponding to the device identification of the first terminal device may not be stored in the user information big data platform, or If the user information corresponding to the changed device identification of the first terminal device cannot be queried, the user information big data platform may not be able to generate the corresponding crowd tag based on the user information, and the cloud server may not be able to obtain the corresponding group tag from the user information big data platform. Based on the crowd tag corresponding to the device identification of the first terminal device, the cloud server can select the advertising creative with the highest revenue per thousand impressions as the target advertising creative.
  • the method further includes:
  • the delivery information includes the browsing time and/or click rate of the target advertisement on the first terminal device; adjust the crowd tag corresponding to the device identification according to the delivery information.
  • the cloud server can determine the degree of interest of the user of the first terminal device in the target advertisement based on the acquired browsing time and/or click-through rate of the target advertisement on the first terminal device, and then determine the degree of interest of the user in the target advertisement based on the user's interest in the target advertisement.
  • the interest level of the advertisement is adjusted to the crowd tag corresponding to the device identification, that is, the correlation between the first terminal device and the target advertising creative is adjusted, so that the user can be matched with target advertising creative and advertisements that are more in line with the user's interests based on the adjusted crowd tag. material.
  • the method further includes: obtaining at least one advertising creative set by the advertiser on the second terminal device; and updating the preset advertising creative library according to the at least one advertising creative.
  • this application provides an advertising placement device, which includes:
  • a request receiving unit configured to receive an advertisement request sent by the first terminal device, where the advertisement request includes a device identifier and an application identifier of the first terminal device;
  • the creative determination unit is used to determine the target advertising creative from the preset advertising creative library corresponding to the application logo according to the device identification.
  • the target advertising creative is the presentation style of the target advertisement in the advertising space of the application to which the application identification belongs.
  • the preset advertising creative The library includes at least one advertising creative corresponding to the application identifier uploaded to the cloud server by the advertiser;
  • the material determination unit is used to determine the target advertising material from the preset material library according to the target advertising creative and device identification.
  • the target advertising material includes one or more of pictures, videos, texts, and links;
  • the advertising splicing unit is used to splice the target advertising materials according to the target advertising creativity to obtain the target advertisement;
  • Advertising delivery unit is used to place targeted ads into ad slots.
  • the creative determination unit determines the target advertising creative from the preset advertising creative library corresponding to the application identification according to the device identification, including:
  • the target advertising creative corresponding to the crowd tag is determined from the preset advertising creative library corresponding to the application identification.
  • the creative determination unit selects from a preset advertising creative library corresponding to the application identifier, Determine targeted ad creatives that correspond to demographic tags, including:
  • the advertising creative with the highest revenue per thousand impressions among the multiple advertising creatives will be determined as the target advertising creative.
  • the creative determination unit is also used for:
  • the advertising creative with the highest revenue per thousand impressions in the default advertising creative library is determined to be the target advertising creative.
  • the creative determination unit is also used for:
  • the advertising creative with the highest revenue per thousand impressions in the preset advertising creative library is determined as the target advertising creative.
  • the device further includes:
  • the information acquisition unit is used to obtain the delivery information of the target advertisement on the first terminal device, where the delivery information includes the viewing duration and/or click-through rate of the target advertisement on the first terminal device;
  • the label adjustment unit is used to adjust the crowd label corresponding to the device identification based on the delivery information.
  • the device further includes:
  • the creative obtaining unit is used to obtain at least one advertising creative set by the advertiser on the second terminal device, and update the preset advertising creative library according to the at least one advertising creative.
  • this application provides a cloud server, including: a processor, which is configured to run a computer program stored in a memory to implement the method in any possible implementation of the first aspect.
  • this application provides a computer-readable storage medium.
  • the computer-readable storage medium stores a computer program.
  • the computer program is executed by a processor, the method in any possible implementation manner of the first aspect is implemented.
  • the present application provides a computer program product, which when the computer program product is run on an electronic device, causes the electronic device to execute the method in any possible implementation of the first aspect.
  • Figure 1 is a schematic structural diagram of an online advertising system provided by an embodiment of the present application.
  • Figure 2 is a schematic diagram of an advertisement display style provided by an embodiment of the present application.
  • FIG. 3 is a schematic structural diagram of an electronic device provided by an embodiment of the present application.
  • Figure 4 is a schematic flowchart of an advertiser setting advertising creatives based on the delivery platform provided by an embodiment of the present application.
  • Figure 5 is a schematic diagram of an advertising creative design interface provided by an embodiment of the present application.
  • Figure 6 is a schematic diagram of two advertising creatives provided by embodiments of the present application.
  • Figure 7 is a schematic diagram of two other advertising creatives provided by the embodiment of the present application.
  • FIG. 8 is a schematic flowchart of an advertisement delivery method provided by an embodiment of the present application.
  • Figure 9 is a structural block diagram of an advertisement placement device provided by an embodiment of the present application.
  • Online advertising is also called online advertising or Internet advertising. It refers to advertising placed on online media such as short videos, news information streams, and application opening pages, such as splash screen ads, banner ads, text link ads, video ads, and information streams. Advertising etc.
  • the online advertising system includes a cloud server, a media platform on the first terminal device, and a delivery platform on the second terminal device.
  • the advertiser can add pictures, videos and/or text.
  • the online advertising system can Match the corresponding creatives according to the user tags, and place the matched creatives on the advertising slots of the media platform according to the ad display style specified by the advertising slots of the media platform.
  • the advertisement display style specified by the information flow advertising space in application A is 3 pictures (i.e., Picture 1, Picture 2 and Picture 3 in Figure 2) and respectively with Three texts corresponding to three pictures (i.e. Text 1, Text 2 and Text 3 in Figure 2), then the e-commerce advertiser can pre-set the ad display style specified in the information flow advertising space in Application A on the delivery platform.
  • the first creative library, the second creative library and the corresponding user tags are sent to the cloud server for storage.
  • the cloud server can determine the advertising space on application A based on the application identification, and determine whether the user tag of the terminal device is female. If so, start from the first advertising material corresponding to application A. Select 3 pictures of beauty and clothing products from the library, and put the 3 selected pictures and the corresponding 3 texts into the information flow advertising slot of application A in the prescribed ad display style; if not, then use the 2. Select 3 images from the creative library, and place the 3 selected images and the corresponding 3 texts into the information flow advertising slot of Application A in the prescribed advertising display style.
  • the advertising display styles are all fixed styles specified by the media platform. , the display style is single, but different types of users have different levels of interest in the same advertising display style, resulting in poor online advertising results.
  • this application provides an advertising delivery method, device, cloud server and readable storage medium.
  • the cloud server can first receive an advertising request from the first terminal device including a device identifier and an application identifier. Determine the target ad creative that matches the device identifier from the default ad creative library corresponding to the application identifier, and then determine the user indicated by the device identifier from the preset ad creative library based on the type of ad creative required in the target ad creative Match the target creative to deliver the target creative to the application's advertising slot according to the display style corresponding to the target ad creative, thereby delivering ads with different display styles and different display content to different types of users, so that the targeted ads It is more in line with the user's interests, and the delivery effect of targeted advertising is better.
  • a and/or B can mean: A exists alone, A and B exist simultaneously, and B exists alone, Where A and B can be singular or plural.
  • the character "/" generally indicates that the related objects are in an "or” relationship.
  • Cloud servers can be mobile phones, tablets, wearable devices, augmented reality (AR)/virtual reality (VR) devices, laptops, ultra-mobile personal computers (UMPC), netbooks , personal digital assistant (PDA), server and other electronic devices.
  • AR augmented reality
  • VR virtual reality
  • UMPC ultra-mobile personal computers
  • PDA personal digital assistant
  • the embodiments of this application do not place any restrictions on the specific types of electronic devices.
  • the electronic device 300 may include a processor 310, an external memory interface 320, an internal memory 331, a universal serial bus (USB) interface 330, a charging management module 340, a power management module 341, a battery 342, an antenna 1, an antenna 2 , mobile communication module 350, wireless communication module 360, audio module 370, speaker 370A, receiver 370B, microphone 370C, headphone interface 370D, sensor module 380, button 390, motor 391, indicator 392, camera 393, display screen 394, and Subscriber identification module (SIM) card interface 395, etc.
  • SIM Subscriber identification module
  • the sensor module 380 may include a pressure sensor 380A, a gyro sensor 380B, an air pressure sensor 380C, a magnetic sensor 380D, an acceleration sensor 380E, a distance sensor 380F, a proximity light sensor 380G, a fingerprint sensor 380H, a temperature sensor 380J, a touch sensor 380K, and ambient light.
  • the structure illustrated in the embodiment of the present application does not constitute a specific limitation on the electronic device 300 .
  • the electronic device 300 may include more or fewer components than shown in the figures, or some components may be combined, some components may be separated, or some components may be arranged differently.
  • the components illustrated may be implemented in hardware, software, or a combination of software and hardware.
  • the electronic device 300 when the electronic device 300 is a mobile phone or a tablet computer, it may include all the components in the illustration, or may only include some of the components in the illustration.
  • the processor 310 may include one or more processing units.
  • the processor 310 may include an application processor (application processor, AP), a modem processor, a graphics processing unit (GPU), and an image signal processor. (image signal processor, ISP), controller, memory, video codec, digital signal processor (digital signal processor, DSP), baseband processor, and/or neural-network processing unit (NPU) wait.
  • application processor application processor, AP
  • modem processor graphics processing unit
  • GPU graphics processing unit
  • image signal processor image signal processor
  • ISP image signal processor
  • controller memory
  • video codec digital signal processor
  • DSP digital signal processor
  • baseband processor baseband processor
  • NPU neural-network processing unit
  • different processing units can be independent devices or integrated in one or more processors.
  • the controller may be the nerve center and command center of the electronic device 300 .
  • the controller can generate operation control signals based on the instruction operation code and timing signals to complete the control of fetching and executing instructions.
  • the processor 310 may also be provided with a memory for storing instructions and data.
  • the memory in processor 310 is cache memory. This memory may hold instructions or data that have been recently used or recycled by processor 310 . If the processor 310 needs to use the instructions or data again, it can be called directly from the memory. Repeated access is avoided and the waiting time of the processor 310 is reduced, thus improving the efficiency of the system.
  • processor 310 may include one or more interfaces.
  • Interfaces may include integrated circuit (inter-integrated circuit, I2C) interface, integrated circuit built-in audio (inter-integrated circuit sound, I2S) interface, pulse code modulation (pulse code modulation, PCM) interface, universal asynchronous receiver and transmitter (universal asynchronous receiver/transmitter (UART) interface, mobile industry processor interface (MIPI), general-purpose input/output (GPIO) interface, subscriber identity module (SIM) interface, and /or universal serial bus (USB) interface, etc.
  • I2C integrated circuit
  • I2S integrated circuit built-in audio
  • PCM pulse code modulation
  • UART universal asynchronous receiver and transmitter
  • MIPI mobile industry processor interface
  • GPIO general-purpose input/output
  • SIM subscriber identity module
  • USB universal serial bus
  • the USB interface 330 is an interface that complies with the USB standard specifications. Specifically, it can be a Mini USB interface, a Micro USB interface, a USB Type C interface, etc.
  • the USB interface 330 can be used to connect a charger to charge the electronic device 300, and can also be used to transmit data between the electronic device 300 and peripheral devices. It can also be used to connect headphones to play audio through them. This interface can also be used to connect other electronic devices, such as AR devices, etc.
  • the interface connection relationship between the modules illustrated in the embodiment of the present application is only a schematic illustration and does not constitute a structural limitation of the electronic device 300 .
  • the electronic device 300 may also adopt different interface connection methods in the above embodiments, or a combination of multiple interface connection methods.
  • the charge management module 340 is used to receive charging input from the charger.
  • the charger can be a wireless charger or a wired charger.
  • the charging management module 340 may receive charging input from the wired charger through the USB interface 330 .
  • the charging management module 340 may receive wireless charging input through the wireless charging coil of the electronic device 300 . While the charging management module 340 charges the battery 342, it can also provide power to the electronic device through the power management module 341.
  • the power management module 341 is used to connect the battery 342, the charging management module 340 and the processor 310.
  • the power management module 341 receives input from the battery 342 and/or the charging management module 340, and supplies power to the processor 310, the internal memory 331, the external memory interface 320, the display screen 394, the camera 393, the wireless communication module 360, and the like.
  • the power management module 341 can also be used to monitor battery capacity, battery cycle times, battery health status (leakage, impedance) and other parameters.
  • the power management module 341 may also be provided in the processor 310 . In other embodiments, the power management module 341 and the charging management module 340 can also be provided in the same device.
  • the wireless communication function of the electronic device 300 can be implemented through the antenna 1, the antenna 2, the mobile communication module 350, the wireless communication module 360, the modem processor and the baseband processor.
  • Antenna 1 and Antenna 2 are used to transmit and receive electromagnetic wave signals.
  • Each antenna in electronic device 300 may be used to cover a single or multiple communication frequency bands. Different antennas can also be reused to improve antenna utilization. For example: Antenna 1 can be reused as a diversity antenna for a wireless LAN. In other embodiments, antennas may be used in conjunction with tuning switches.
  • the mobile communication module 350 can provide wireless communication solutions including 2G/3G/4G/5G applied to the electronic device 300 .
  • the mobile communication module 350 may include at least one filter, switch, power amplifier, low noise amplifier (LNA), etc.
  • the mobile communication module 350 can receive electromagnetic waves through the antenna 1, perform filtering, amplification and other processing on the received electromagnetic waves, and transmit them to the modem processor for demodulation.
  • the mobile communication module 350 can also amplify the signal modulated by the modem processor and convert it into electromagnetic waves through the antenna 1 for radiation.
  • At least part of the functional modules of the mobile communication module 350 may be disposed in the processor 310 . In some embodiments, at least part of the functional modules of the mobile communication module 350 and at least part of the modules of the processor 310 may be provided in the same device.
  • a modem processor may include a modulator and a demodulator.
  • the modulator is used to modulate the low-frequency baseband signal to be sent into a medium-high frequency signal.
  • the demodulator is used to demodulate the received electromagnetic wave signal into a low-frequency baseband signal.
  • the demodulator then transmits the demodulated low-frequency baseband signal to the baseband processor for processing.
  • the application processor outputs sound signals through audio devices (not limited to speaker 370A, receiver 370B, etc.), or displays images or videos through display screen 394.
  • the modem processor may be a stand-alone device.
  • the modem processor may be independent of the processor 310 and may be provided in the same device as the mobile communication module 350 or other functional modules.
  • the wireless communication module 360 can provide applications on the electronic device 300 including wireless local area networks (WLAN) (such as wireless fidelity (Wi-Fi) network), Bluetooth (bluetooth, BT), and global navigation satellites.
  • WLAN wireless local area networks
  • System global navigation satellite system, GNSS
  • frequency modulation frequency modulation, FM
  • near field communication technology near field communication, NFC
  • infrared technology infrared, IR
  • the wireless communication module 360 may be one or more devices integrating at least one communication processing module.
  • the wireless communication module 360 receives electromagnetic waves via the antenna 2 , frequency modulates and filters the electromagnetic wave signals, and sends the processed signals to the processor 310 .
  • the wireless communication module 360 can also receive the signal to be sent from the processor 310, frequency modulate it, amplify it, and convert it into electromagnetic waves through the antenna 2 for radiation.
  • the antenna 1 of the electronic device 300 is coupled to the mobile communication module 350, and the antenna 2 is coupled to the wireless communication module 360, so that the electronic device 300 can communicate with the network and other devices through wireless communication technology.
  • Wireless communication technologies can include global system for mobile communications (GSM), general packet radio service (GPRS), code division multiple access (CDMA), broadband code division Multiple access (wideband code division multiple access, WCDMA), time-division code division multiple access (TD-SCDMA), long term evolution (long term evolution, LTE), BT, GNSS, WLAN, NFC, FM , and/or IR technology, etc.
  • GNSS can include global positioning system (GPS), global navigation satellite system (GLONASS), Beidou navigation satellite system (BDS), quasi-zenith satellite system (quasi-zenith) satellite system (QZSS) and/or satellite based augmentation systems (SBAS).
  • GPS global positioning system
  • GLONASS global navigation satellite system
  • BDS Beidou navigation satellite system
  • QZSS quasi-zenith satellite system
  • SBAS satellite based augmentation systems
  • the electronic device 300 implements display functions through a GPU, a display screen 394, an application processor, and the like.
  • the GPU is an image processing microprocessor and is connected to the display screen 394 and the application processor. GPUs are used to perform mathematical and geometric calculations for graphics rendering.
  • Processor 310 may include one or more GPUs that execute program instructions to generate or alter display information.
  • the display screen 394 is used to display images, videos, etc. For example, the first illumination picture, the second illumination picture, etc. in the embodiment of the present application.
  • Display 394 includes a display panel.
  • the display panel can use a liquid crystal display (LCD), an organic light-emitting diode (OLED), an active matrix organic light emitting diode or an active matrix organic light emitting diode (active-matrix organic light).
  • LED organic light-emitting diode
  • AMOLED organic light-emitting diode
  • FLED flexible light-emitting diode
  • Miniled MicroLed, Micro-oLed
  • quantum dot light emitting diode quantum dot light emitting diodes, QLED
  • the electronic device 300 may include 1 or N display screens 394, where N is a positive integer greater than 1.
  • the electronic device 300 can implement the shooting function through an ISP, a camera 393, a video codec, a GPU, a display screen 394, and an application processor.
  • the ISP is used to process the data fed back by the camera 393. For example, when taking a photo, the shutter is opened, the light is transmitted to the camera sensor through the lens, the light signal is converted into an electrical signal, and the camera sensor passes the electrical signal to the ISP for processing, and converts it into an image visible to the naked eye. ISP can also perform algorithm optimization on image noise, brightness, and skin color. ISP can also optimize the exposure, color temperature and other parameters of the shooting scene. In some embodiments, the ISP may be provided in the camera 393.
  • Camera 393 is used to capture still images or video.
  • the object passes through the lens to produce an optical image that is projected onto the photosensitive element.
  • the focal length of the lens can be used to indicate the viewing range of the camera. The smaller the focal length of the lens, the larger the viewing range of the lens.
  • the photosensitive element can be a charge coupled device (CCD) or a complementary metal-oxide-semiconductor (CMOS) phototransistor.
  • CMOS complementary metal-oxide-semiconductor
  • the photosensitive element converts the optical signal into an electrical signal, and then passes the electrical signal to the ISP to convert it into a digital image signal.
  • ISP outputs digital image signals to DSP for processing.
  • DSP converts digital image signals into standard RGB, YUV and other format image signals.
  • the electronic device 300 may include cameras 393 with two or more focal lengths.
  • Digital signal processors are used to process digital signals. In addition to digital image signals, they can also process other digital signals. For example, when the electronic device 300 selects a frequency point, the digital signal processor is used to perform Fourier transform on the frequency point energy.
  • Video codecs are used to compress or decompress digital video.
  • Electronic device 300 may support one or more video codecs. In this way, the electronic device 300 can play or record videos in multiple encoding formats, such as: moving picture experts group (MPEG) 1, MPEG1, MPEG3, MPEG4, etc.
  • MPEG moving picture experts group
  • NPU is a neural network (NN) computing processor.
  • NN neural network
  • Intelligent cognitive applications of the electronic device 300 can be implemented through the NPU, such as image recognition, face recognition, speech recognition, text understanding, etc.
  • the NPU or other processors may be used to perform operations such as analysis and processing on images in videos stored by the electronic device 300 .
  • the external memory interface 320 can be used to connect an external memory card, such as a Micro SD card, to expand the storage capacity of the electronic device 300.
  • the external memory card communicates with the processor 310 through the external memory interface 320 to implement a data storage function. For example, files such as music and videos can be stored in the external memory card.
  • Internal memory 331 may be used to store computer executable program code, which includes instructions.
  • the processor 310 executes instructions stored in the internal memory 331 to execute various functional applications and data processing of the electronic device 300 .
  • the internal memory 331 may include a program storage area and a data storage area. Among them, the stored program area can store the operating system and at least one application program required for a function (such as a sound playback function, an image playback function, etc.).
  • the storage data area may store data created during use of the electronic device 300 (such as audio data, phone book, etc.).
  • the internal memory 331 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, universal flash storage (UFS), etc.
  • non-volatile memory such as at least one disk storage device, flash memory device, universal flash storage (UFS), etc.
  • the electronic device 300 can implement audio functions through the audio module 370, the speaker 370A, the receiver 370B, the microphone 370C, the headphone interface 370D, and the application processor.
  • the audio module 370 is used to convert digital audio signals into analog audio signal outputs, and is also used to convert analog audio inputs into digital audio signals. Audio module 370 may also be used to encode and decode audio signals. In some embodiments, the audio module 370 may be provided in the processor 310 , or some functional modules of the audio module 370 may be provided in the processor 310 .
  • Speaker 370A also called “speaker” is used to convert audio electrical signals into sound signals.
  • Electronic device 300 can listen to music through speaker 370A, or listen to hands-free calls.
  • Receiver 370B also called “earpiece” is used to convert audio electrical signals into sound signals.
  • the voice can be heard by bringing the receiver 370B close to the human ear.
  • Microphone 370C also known as “microphone” and “microphone”, is used to convert sound signals into electrical signals. When making a call or sending a voice message, the user can speak close to the microphone 370C with the human mouth and input the sound signal to the microphone 370C.
  • the electronic device 300 may be provided with at least one microphone 370C. In other embodiments, the electronic device 300 may be provided with two microphones 370C, In addition to collecting sound signals, it can also implement noise reduction functions. In other embodiments, the electronic device 300 can also be equipped with three, four or more microphones 370C to collect sound signals, reduce noise, identify sound sources, and implement directional recording functions, etc.
  • the headphone interface 370D is used to connect wired headphones.
  • the headphone interface 370D can be a USB interface 330, or a 3.5mm open mobile terminal platform (OMTP) standard interface, or a Cellular Telecommunications Industry Association of the USA (CTIA) standard interface.
  • OMTP open mobile terminal platform
  • CTIA Cellular Telecommunications Industry Association of the USA
  • the buttons 390 include a power button, a volume button, etc.
  • Key 390 may be a mechanical key. It can also be a touch button.
  • the electronic device 300 may receive key input and generate key signal input related to user settings and function control of the electronic device 300 .
  • Motor 391 can produce vibration prompts.
  • Motor 391 can be used for vibration prompts for incoming calls and can also be used for touch vibration feedback.
  • touch operations for different applications can correspond to different vibration feedback effects.
  • Acting on touch operations in different areas of the display screen 394, the motor 391 can also correspond to different vibration feedback effects.
  • Different application scenarios (such as time reminders, receiving information, alarm clocks, games, etc.) can also correspond to different vibration feedback effects.
  • the touch vibration feedback effect can also be customized.
  • the indicator 392 may be an indicator light, which may be used to indicate charging status, power changes, or may be used to indicate messages, missed calls, notifications, etc.
  • the SIM card interface 395 is used to connect the SIM card.
  • the SIM card can be connected to or separated from the electronic device 300 by inserting it into the SIM card interface 395 or pulling it out from the SIM card interface 395 .
  • the electronic device 300 may support 1 or N SIM card interfaces, where N is a positive integer greater than 1.
  • SIM card interface 395 can support Nano SIM card, Micro SIM card, SIM card, etc.
  • the same SIM card interface 395 can insert multiple cards at the same time. Multiple cards can be of the same type or different types.
  • the SIM card interface 395 is also compatible with different types of SIM cards.
  • the SIM card interface 395 is also compatible with external memory cards.
  • the electronic device 300 interacts with the network through the SIM card to implement functions such as calls and data communications.
  • the electronic device 300 uses an eSIM, that is, an embedded SIM card.
  • the eSIM card can be embedded in the electronic device 300 and cannot be separated from the electronic device 300 .
  • the advertising delivery method provided by this application is applied to a cloud server.
  • the cloud server stores advertising creatives preset by advertisers based on advertising delivery needs, crowd tags corresponding to each advertising creative, and advertising materials corresponding to each advertising creative.
  • the advertising creative is the display style of the advertisement in the application's advertising slot.
  • the advertising creative is used to indicate the type of creative in the advertisement, the display specifications of the creative, the display position and display method of the creative in the advertising slot. .
  • the advertising space on the application can be a banner displayed on the web page, the opening screen of the APP, the information flow of news information, interstitial advertising space, etc.
  • the type of advertising material can be one or a combination of pictures, text, links, and videos. Links can be text links or picture links, and pictures can be icons, app icons, or images containing products, etc. .
  • the display specifications of the creative are the specifications that the creative should meet when displayed on the ad space, such as the height and width of the image, the number of words in the text, font and font size, the playback time of the video, etc.
  • the display method of creatives in the ad slot can be carousel display or flashing display.
  • the advertiser can customize the advertising creatives through the delivery platform on the second terminal device, and set corresponding crowd tags for each advertising creative, and use the delivery platform to set the corresponding group tags corresponding to each advertising creative.
  • the creatives are uploaded to the cloud server.
  • the second terminal device can be an electronic device such as a mobile phone, a tablet, or a laptop
  • the delivery platform can be a website running on the electronic device or an application that can be used to edit advertising creatives.
  • the method provided by the embodiment of this application for advertisers to set advertising creatives based on the delivery platform mainly includes the following steps:
  • the advertiser can first determine the basic information of the advertising creative according to the advertising needs.
  • the basic information can include but is not limited to: the application to be launched, the advertising space on the application to be launched, the text display language, etc.
  • the delivery platform can display an advertising creative design interface based on the basic information selected by the advertiser, so that the advertiser can set at least one advertising creative corresponding to the advertising slot on the application to be delivered on the advertising creative interface.
  • advertisers can set corresponding expected payment information for each advertising creative.
  • Figure 5 shows an advertising creative design interface.
  • the advertising creative design interface displays a template display interface and an advertising creative editing interface.
  • the template display interface displays a variety of templates for displaying different types of content.
  • the advertising creative editing interface may display an editing box that matches the size information of the advertising space on the application to be placed.
  • the size information may include the shape and size of the advertising space. Advertisers can combine the required creative elements according to their advertising needs Drag the element into the editing box on the advertising creative editing interface to obtain the advertising creative corresponding to the advertising slot on the application to be placed. Furthermore, advertisers can adjust the shape and size of each creative element in the editing box.
  • the advertising creative design interface may also display advertising creative templates that match the advertising slots on the application to be placed. Advertisers can drag the advertising creative template to the advertising creative editing interface, adjust the display position of each creative element in the advertising creative template, add new creative elements to the adding advertising creative template, or delete/replace the advertising creative template. creative elements to get customized advertising ideas.
  • Advertisers can set corresponding crowd tags for each advertising creative set on the delivery platform.
  • Crowd tags can include one or more crowd attributes.
  • the crowd attributes can be gender, age, geographical location, interests and hobbies, spending power, etc.
  • the advertiser can set a corresponding creative identifier for the advertising creative and set a corresponding label identifier for each group label. By setting the mapping relationship between the creative identifier and the label identifier, the advertiser can determine the corresponding creative identifier. Correspondence between advertising creatives and crowd tags corresponding to tag identifiers.
  • S403 Send the advertising creative and the crowd tag and creative library corresponding to the advertising creative to the cloud server.
  • Advertisers can send the set advertising creatives and the correspondence between advertising creatives and crowd tags to the cloud server through the delivery platform. Furthermore, advertisers can also set corresponding crowd tags for each creative in the creative library corresponding to each advertising creative on the delivery platform, and add the creative library corresponding to the advertising creative and the creative library The mapping relationship between the creative and the crowd tag is sent to the cloud server through the delivery platform.
  • the cloud server can obtain at least one advertising creative set by the advertiser on the delivery platform of the second terminal device, and use the obtained at least one advertising creative to create a preset advertisement corresponding to the application identification of the application. Creative library updated.
  • advertisers can design multiple different advertising slots for the same application to be delivered on the delivery platform based on different advertising needs.
  • advertising creatives and set different crowd labels for multiple different advertising creatives.
  • the following is an exemplary description of the process by which advertisers customize different advertising creatives for the same advertising slot based on different advertising needs.
  • the advertiser is a game APP advertiser.
  • the advertising needs of the game APP advertiser include two types.
  • One of the advertising needs i.e. demand 1) is to attract young gaming enthusiasts who have not installed the game APP. Users download and install game APPs.
  • Another advertising demand i.e. demand 2 is to present virtual goods such as game equipment and props to young game-loving users who have installed game APPs to promote revenue conversion.
  • the game APP advertiser can select the Banner advertising space on web page A, and set the corresponding advertising creative 1 for demand 1 and the corresponding advertising creative 2 for demand 2 on the delivery platform.
  • the creative elements in advertising creative 1 set for requirement 1 include picture 1, picture 2 and text. The positions of picture 1 and text are used to display the game interface diagram and game text introduction respectively. Picture 2 is used to Display the download link of the game APP in the form of the game APP icon.
  • the creative elements in the advertising creative 2 set for requirement 2 include picture 1 and its corresponding text 1 and picture 2 and its corresponding text 2, where each picture and its corresponding text can be used for Displays a picture of the game equipment and a text introduction corresponding to the picture of the game equipment.
  • the crowd label L1 corresponding to advertising creative 1 may include: hobby games, age range of 28 to 36 years old, and no game APP installed.
  • the crowd label L2 corresponding to advertising creative 2 may include: hobby games, age range from 28 to 36 years old, and game APP installed.
  • the advertiser is an e-commerce APP advertiser
  • the advertiser's advertising needs include two types.
  • One of the advertising needs i.e., demand 1) is to display to young users through graphic and text display styles.
  • Product advertisements in online stores can increase the amount of advertising exposure.
  • Another advertising requirement i.e. demand 2 is to display product advertisements in online stores to elderly users through a banner video display style, making it easy for elderly users to view them.
  • e-commerce APP advertisers can choose the Banner advertising space on web page B. If The delivery platform is equipped with multiple advertising creative templates corresponding to the Banner banner ad space on web page B, including multi-image carousel advertising creatives, advertising creatives containing pictures and links, and video advertising creatives. E-commerce APP advertisers can choose One of the advertising creative modules may set advertising creative 1 corresponding to demand 1 and advertising creative 2 corresponding to demand 2 by adjusting the advertising creative template.
  • the multi-picture carousel advertising creative for displaying product images in the advertising creative template can be set to advertising creative 1 corresponding to demand 1, or through the Add text creative elements to the video advertising creative to generate advertising creative 2 corresponding to requirement 2 for displaying product videos and text introductions corresponding to the product videos.
  • the crowd label L1 corresponding to advertising creative 1 can be set to: the age range is 28 to 50 years old.
  • the crowd label L2 corresponding to advertising creative 2 can be set to: age greater than 50 years old.
  • the advertising delivery method provided by the embodiment of the present application is applied to a cloud server. It mainly involves that after the cloud server receives an advertising request sent by a first terminal device, the advertising request is sent from the advertisement based on the device identification and application identification of the first terminal device in the advertising request. The process of determining the target advertising creative and the corresponding target advertising creative from the pre-set advertising creative library and creative material library. The following is an exemplary description of the advertising delivery method provided by the embodiment of the present application with reference to the interaction diagram shown in FIG. 8 .
  • the advertisement request includes the device identification and application identification of the first terminal device.
  • the first terminal device may be an electronic device that supports the operation of APP (Application, application) and can display advertisements to users, such as mobile phones, tablets, laptops, wearable devices, etc.
  • APP Application, application
  • the device identifier of the first terminal device may be a unique device identifier (UDID) or an open anonymous device identifier (OAID).
  • the open anonymous device identifier is also called an advertising identifier.
  • An application identifier (AID) consists of a registered application provider and a dedicated application identifier extension.
  • the cloud server may determine the type of the first terminal device that sends the advertisement request based on the device identifier, and determine the type of the application and the advertising space information on the application based on the application identifier.
  • the cloud server may determine the advertising slot information of each advertising slot based on the application identifier.
  • the advertising space may be a space inserted in the web page news, the opening screen of the APP, the information flow of news information, etc.
  • the advertising space information may include the type of advertising space and the size information of the advertising space.
  • the device identification determine the target advertising creative from the preset advertising creative library corresponding to the application identification.
  • the target advertising creative is the presentation style of the target advertisement in the advertising space of the application to which the application identification belongs.
  • the preset advertising creative library includes advertisers. At least one advertising creative corresponding to the application identifier uploaded to the cloud server.
  • the cloud server pre-stores multiple advertising creatives set by the advertiser for advertising slots of different applications, crowd tags corresponding to each advertising creative, and a creative library corresponding to each advertising creative.
  • the default advertising creative library corresponding to the application identification includes at least one advertising creative that can be displayed in the advertising space of the application to which the application identification belongs.
  • the cloud server can send a request to obtain the user's crowd tag corresponding to the device ID to the user information big data platform based on the obtained device identification, and obtain the result based on the crowd tag from the user information big data platform. , determine the target advertising creative from the preset advertising creative library corresponding to the application identification.
  • the user information big data platform may be a cloud server corresponding to the first terminal device that stores user information corresponding to the device identification.
  • this application provides an exemplary description of the method by which the cloud server determines the target advertising creative from the preset advertising creative library corresponding to the application identifier.
  • Embodiment 1 The cloud server obtains the corresponding crowd tag from the user information big data platform based on the device identification.
  • the cloud server can send a query request to the user information big data platform.
  • the query request includes the device identification of the first terminal device.
  • the user information big data platform can The corresponding user information is determined based on the device identification, and big data analysis is performed on the user information to generate a crowd tag corresponding to the device ID of the terminal device, and then the generated crowd tag is sent to the cloud server.
  • user information may include, but is not limited to: regional information of the user's province obtained through GPS positioning, APP installation information on the terminal device, APP usage (such as APP usage frequency and duration), web pages containing the user Cookie tags for browsing information, registered personal information, etc.
  • APP usage such as APP usage frequency and duration
  • web pages containing the user Cookie tags for browsing information registered personal information, etc.
  • the user information obtained by the user information big data platform based on the device identification includes multiple shopping APPs installed on the first terminal device with high frequency of use and a female software assistant installed on the first terminal device
  • the user information big data platform can determine the relationship with the first terminal based on the obtained user information.
  • the group label corresponding to the device identification is women who love shopping.
  • the user information big data platform first receives a request from the cloud server to obtain the crowd tag of the first terminal device and generates the crowd tag corresponding to the device identification of the first terminal device through big data analysis, Bind the device identification of the first terminal device with the crowd tag, and store the device identification of the first terminal device and the corresponding crowd tag, so that the next time the device ID of the first terminal device is received and the crowd tag of the first terminal device sent by the cloud server is received, After the request, the pre-stored crowd tag corresponding to the device identification of the first terminal device is directly sent to the cloud server.
  • the method for the cloud server to determine the target advertising creative corresponding to the crowd tag from the preset advertising creative library corresponding to the application identifier includes: the cloud server can determine the set of crowd tags corresponding to the preset advertising creative library , the crowd tag collection includes crowd tags corresponding to each advertising creative in the preset advertising creative library; at least one first crowd tag matching the crowd tag corresponding to the device identification is determined from the crowd tag collection, and then at least one first crowd tag is determined from the crowd tag collection
  • the target advertising creative is determined from at least one advertising creative corresponding to a first crowd label.
  • the so-called matching refers to: the crowd attributes in the first crowd tag include all the crowd attributes in the crowd tag corresponding to the device ID, or the number of the same crowd attributes in the crowd tag corresponding to the device ID and the first crowd tag is within The proportion of the total number of crowd attributes in the crowd tag corresponding to the device identification is greater than the preset threshold.
  • each crowd tag in the crowd tag collection can be matched with the crowd tag corresponding to the device ID. If there is a first crowd tag in the crowd tag set that matches the crowd tag corresponding to the device ID, then the predetermined Let the advertising creative corresponding to the label of the first group of people in the advertising creative library be the target advertising creative.
  • each crowd tag in the crowd tag collection can be matched with the crowd tag corresponding to the device ID. If there are multiple first crowd tags in the crowd tag collection that match the crowd tag corresponding to the device ID, that is, If there are multiple advertising creatives in the default advertising creative library that match the crowd tag corresponding to the device identification, the advertising creative with the largest effective cost per mile (ECPM) among the multiple advertising creatives is determined to be the target advertising creative.
  • ECPM effective cost per mile
  • the revenue per thousand impressions is the estimated advertising revenue that the application of the terminal device can obtain for every thousand impressions.
  • ECPM advertiser's bid * PCTR * PCVR * price adjustment factor.
  • the advertiser's bid can be the expected cost information set by the advertiser on the delivery platform for each advertising creative;
  • PCTR predict click-through rate
  • PCVR predict conversion rate
  • the estimated conversion rate which is specifically the number of clicks on the ad space that lead to further conversions (for example, the user clicks on the web page to purchase goods, downloads apps, etc.) and the number of ad clicks. ratio.
  • the cloud server obtains the crowd tag corresponding to the device identification of the first terminal device from the user information big data platform, but there is no group tag corresponding to the device ID in the pre-stored crowd tag collection corresponding to the preset advertising creative library.
  • the first crowd tag matching the crowd tag that is, if there is no advertising creative matching the crowd tag corresponding to the device ID in the default advertising creative library, then the advertising creative with the largest revenue per thousand impressions in the default advertising creative library is determined to be Targeted advertising creative.
  • the preset advertising creative library corresponding to the application logo includes two advertising creatives, namely advertising creative A and advertising creative B
  • the preset crowd label collection includes: the crowd label "beauty-loving” corresponding to advertising creative A Makeup” and the crowd label "love sports” corresponding to advertising creative B.
  • the cloud server obtains the corresponding group label "Love Food” from the user information big data platform based on the device identification.
  • the cloud server uses a matching algorithm to determine "Love Food” and "Love Beauty” and "Love Sports” in the preset group label collection.
  • the cloud The server may determine advertising creative A as the target advertising creative.
  • Embodiment 2 The cloud server does not obtain the corresponding crowd tag from the user information big data platform based on the device identification.
  • the user uses the first terminal device for the first time and the first terminal device does not generate user information corresponding to the device identification, or the device identification of the first terminal device changes, it may result in the user information not being stored in the big data platform.
  • the information generates corresponding crowd tags, and the cloud server cannot obtain the crowd tags corresponding to the device identification of the first terminal device from the user information big data platform.
  • the device identifier in the advertising request sent by the first terminal device to the cloud server is an open anonymous device identifier
  • the first terminal device resets the open anonymous device identifier of the first terminal device
  • the first terminal device resets the Open Anonymous Identification after
  • the device identifier of the first terminal device will change.
  • the user information big data platform may not have pre-stored user information corresponding to the reset open anonymous identifier.
  • the user information big data platform The corresponding crowd tag cannot be generated, resulting in the cloud server failing to obtain the crowd tag corresponding to the device identification of the first terminal device from the user information big data platform.
  • the cloud server if it does not obtain the crowd tag corresponding to the device identifier of the first terminal device from the user information big data platform based on the device identifier, it can determine the advertisement with the highest revenue per thousand impressions in the preset advertising creative library.
  • Creative is the target advertising creative.
  • the method of determining the target advertising creative from the preset advertising creative library based on the revenue per thousand impressions may refer to the relevant description in the above-mentioned Embodiment 1, which will not be described again here.
  • the target advertising material includes one or more of images, videos, texts, and links.
  • the types of advertising materials included in the preset material library corresponding to the target advertising creative can be determined based on the types of advertising materials required in the target advertising creative and the number of each type of advertising materials.
  • Example Creative type can be image, video, text, or link.
  • the advertising materials corresponding to the target advertising creative need to carry the advertiser's own personalized information (such as corporate logo, product pictures, etc.) corresponding to the target advertising creative, so that the target advertising creative has strong personalized information. Orientation to enhance users’ perception of advertisers using terminal devices.
  • the cloud server can determine the target advertising creative that matches the crowd tag from the preset material library based on the crowd tag corresponding to the target advertising creative.
  • the target advertising creative is a game video and a game APP download link
  • the crowd tags corresponding to the pre-stored target advertising creative include "love games", “no first game APP installed” and “age range is 20 to 40" "Young people aged 18 to 18”
  • the cloud server obtains from the user information big data platform that the group tags corresponding to the device identification of the first terminal device include "Love Games” and "The First Game APP is not installed”
  • the pre-stored target can be determined
  • the crowd tag of the advertising creative includes all the crowd attributes in the crowd tag corresponding to the device identification, as well as the types of creatives in the preset material library corresponding to the target advertising creative, including video and APP download links.
  • the cloud server based on the pre-stored
  • the crowd tag corresponding to the target advertising creative, and the target advertising material determined from the corresponding preset material library may include the explanation video of the first game and the download link of the first game APP.
  • the pre-stored crowd tag of the target advertising creative in the cloud server and the crowd tag corresponding to the device identification of the first terminal device can be used to pre-store the target advertising creative.
  • the cloud server obtains the same from the user information big data platform.
  • the crowd tags corresponding to the device identification of the first terminal device include "beauty” and "age 29", then the crowd attributes in the crowd tags of the pre-stored target advertising creative and the crowd attributes in the crowd tags corresponding to the device ID can be determined are not exactly the same, and the type of creative in the default material library corresponding to the target advertising creative is an image, and the number of images is three, the cloud server can use the crowd tag corresponding to the target advertising creative and the device identification corresponding to The crowd tags are "beauty” and "young people aged 28 to 36 years old", and the target advertising materials are determined to be pictures of three beauty products from the default material library.
  • S804 Splice the target advertising materials according to the target advertising creativity to obtain the target advertisement.
  • each creative in the target creative can be spliced according to the distribution position of the creative specified in the target advertising creative, and the spliced creative can be rendered. , thereby generating a target advertisement so that the target advertisement meets the size requirements of the advertising space applied in the first terminal device.
  • the cloud server may send the target advertisement to the first terminal device, so that after receiving the target advertisement sent by the cloud server, the first terminal device displays the target advertisement in the advertising slot of the application corresponding to the application identification.
  • the cloud server may use the method of steps S801 to S805 to provide the application with Each advertising slot on the same display interface determines the corresponding target advertisement.
  • the cloud server after the cloud server places the target advertisement into the advertising space of the first terminal device, it can obtain the user's level of interest in the target advertisement, thereby adjusting the device identification corresponding to the user's level of interest. crowd tags, so that when the next time an advertising request sent by the first terminal device is received, the first terminal device can be matched with target advertising creatives and target advertising materials that are more in line with the user based on the adjusted crowd tags. Therefore, after the above-mentioned step S805, the advertisement delivery method provided by the embodiment of the present application also includes steps S806 and S807.
  • S806 Obtain delivery information of the target advertisement on the first terminal device.
  • the delivery information includes the browsing time and/or click-through rate of the target advertisement on the first terminal device.
  • the placement information of the target advertisement on the first terminal device is used to indicate the degree of interest of the user of the first terminal device in the target advertisement.
  • the delivery information of the target advertisement on the first terminal device may include but is not limited to the duration of the user's browsing of the target advertisement and/or whether the user clicks on the target advertisement.
  • Target advertising means that the user is more interested in the target advertisement, so there is no need to adjust the crowd tag corresponding to the device identification; if the user browses the target advertisement for less than the preset time and/or the user does not click on the target advertisement, it means that the user If the level of interest in this target advertisement is low, you need to adjust the crowd tag corresponding to the device identification.
  • a method for the cloud server to adjust the crowd tag corresponding to the device identification of the first terminal device according to the delivery information may include: obtaining the crowd tag corresponding to the device identification from the user information big data platform according to the device identification, and The delivery information and crowd labels are input into the trained deep learning model for processing, and the updated crowd labels corresponding to the device identification are obtained.
  • the cloud server pre-stores different advertising creatives preset by advertisers for different types of users and advertising materials corresponding to each advertising creative.
  • the cloud server After receiving the first terminal device, the cloud server When sending an advertising request, the target advertising creative that matches the user indicated by the device identification of the first terminal device can be first determined from the preset advertising creative library corresponding to the application identification, and then the target advertising creative and the group of people corresponding to the device identification can be determined
  • the tag determines the target creative from the default creative library, so that the target creative can be placed on the ad slot of the application to which the application ID belongs according to the display style indicated by the target ad creative. For different types of users, not only the target ad will be displayed, Different content and different display styles of target ads make the targeted ads more in line with users' interests and meet advertisers' needs for targeted advertising for different types of users, thus improving the effectiveness of online advertising.
  • sequence number of each step in the above embodiment does not mean the order of execution.
  • the execution order of each process should be determined by its function and internal logic, and should not constitute any limitation on the implementation process of the embodiment of the present application.
  • FIG. 9 is a structural block diagram of an advertisement delivery device provided by the embodiment of the present application. For convenience of explanation, only the parts related to the embodiment of the present application are shown.
  • the advertisement placement device includes: a request receiving unit 901 , a creative determination unit 902 , a material determination unit 903 , an advertisement splicing unit 904 and an advertisement placement unit 905 .
  • the request receiving unit 901 is used to receive an advertisement request sent by the first terminal device, where the advertisement request includes the device identification and application identification of the first terminal device;
  • the creative determining unit 902 is configured to determine the target advertising creative from the preset advertising creative library corresponding to the application identification according to the device identification.
  • the target advertising creative is the presentation style of the target advertisement on the advertising space of the application to which the application identification belongs. It is assumed that the advertising creative library includes at least one advertising creative corresponding to the application identifier uploaded to the cloud server by the advertiser;
  • the material determination unit 903 is used to determine the target advertising material from the preset material library according to the target advertising creativity and device identification.
  • the target advertising material includes one or more of pictures, videos, texts, and links;
  • the advertising splicing unit 904 is used to splice the target advertising materials according to the target advertising creativity to obtain the target advertisement;
  • the advertisement delivery unit 905 is used to deliver target advertisements into the advertising slots.
  • the creative determination unit 902 determines the target advertising creative from the preset advertising creative library corresponding to the application identification according to the device identification, specifically including: if the corresponding crowd tag is obtained from the user information big data platform according to the device identification, then Determine the target advertising creative corresponding to the crowd label from the library of preset advertising creatives corresponding to the application identification.
  • the creative determination unit 902 determines the target advertising creative corresponding to the crowd tag from the preset advertising creative library corresponding to the application identifier, including: if there are multiple advertising creatives matching the crowd tag in the preset advertising creative library , then the advertising creative with the highest revenue per thousand impressions among multiple advertising creatives is determined as the target advertising creative.
  • the creative determining unit 902 is also configured to: if there is no advertising creative matching the crowd tag in the preset advertising creative library, determine the advertising creative with the largest profit per thousand impressions in the preset advertising creative library as the target advertising creative.
  • the creative determination unit 902 is also used to: if the corresponding crowd tag is not obtained from the user information big data platform according to the device identification, determine the advertising creative with the largest profit per thousand impressions in the preset advertising creative library as the target advertising creative .
  • the advertisement delivery device also includes an information acquisition unit 906 and a label adjustment unit 907.
  • the information acquisition unit 906 is used to obtain the placement information of the target advertisement on the first terminal device, where the placement information includes the viewing duration and/or click-through rate of the target advertisement on the first terminal device.
  • the label adjustment unit 907 is used to adjust the crowd label corresponding to the device identification according to the delivery information.
  • the advertising placement device also includes a creative acquisition unit 908, configured to acquire at least one advertising creative set by the advertiser on the second terminal device, and update the preset advertising creative library based on the at least one advertising creative.
  • a creative acquisition unit 908 configured to acquire at least one advertising creative set by the advertiser on the second terminal device, and update the preset advertising creative library based on the at least one advertising creative.
  • An embodiment of the present application provides a computer program product.
  • the program product includes a program.
  • the electronic device causes the advertisement delivery method shown in the above embodiments.
  • Embodiments of the present application provide a computer-readable storage medium.
  • the computer-readable storage medium stores a computer program.
  • the advertisement delivery method shown in the above embodiments is implemented.
  • An embodiment of the present application provides a chip, which includes a memory and a processor.
  • the processor executes a computer program stored in the memory to control the above-mentioned electronic device to execute the advertising delivery method shown in the above-mentioned embodiments.
  • processors mentioned in the embodiments of this application may be a central processing unit (CPU), or other general-purpose processor, digital signal processor (DSP), or application-specific integrated circuit
  • ASIC application specific integrated circuit
  • FPGA field programmable gate array
  • a general-purpose processor may be a microprocessor or the processor may be any conventional processor, etc.
  • the memory mentioned in the embodiments of the present application may be a volatile memory or a non-volatile memory, or may include both volatile and non-volatile memories.
  • the non-volatile memory may be a read-only memory (ROM), a programmable read-only memory (PROM), an erasable programmable read-only memory (EPROM), an electrically erasable programmable read-only memory (EEPROM), or a flash memory.
  • the volatile memory may be a random access memory (RAM), which is used as an external cache.
  • RAM synchronous RAM
  • SDRAM synchronous DRAM
  • DDR SDRAM double data rate SDRAM
  • ESDRAM enhanced SDRAM
  • SLDRAM synchronous link DRAM
  • DR RAM direct rambus RAM
  • Module completion means dividing the internal structure of the device into different functional units or modules to complete all or part of the functions described above.
  • Each functional unit and module in the embodiment can be integrated into one processing unit, or each unit can exist physically alone, or two or more units can be integrated into one unit.
  • the above-mentioned integrated unit can be hardware-based. It can also be implemented in the form of software functional units.
  • the specific names of each functional unit and module are only for the convenience of distinguishing each other and are not used to limit the scope of protection of the present application.
  • each embodiment is described with its own emphasis. For parts that are not detailed or documented in a certain embodiment, please refer to the relevant descriptions of other embodiments.
  • the disclosed devices and methods can be implemented in other ways.
  • the system embodiments described above are only illustrative.
  • the division of modules or units is only a logical function division.
  • there may be other division methods for example, multiple units or components may be The combination can either be integrated into another system, or some features can be ignored, or not implemented.
  • the coupling or direct coupling or communication connection between each other shown or discussed may be through some interfaces, indirect coupling or communication connection of devices or units, which may be in electrical, mechanical or other forms.
  • the units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place, or they may be distributed to multiple network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.
  • each functional unit in each embodiment of the present application can be integrated into one processing unit, each unit can exist physically alone, or two or more units can be integrated into one unit.
  • the above integrated units can be implemented in the form of hardware or software functional units.
  • the integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it may be stored in a computer-readable storage medium.
  • this application can implement all or part of the processes in the methods of the above embodiments by instructing relevant hardware through a computer program.
  • the computer program can be stored in a computer-readable storage medium.
  • the computer program When executed by a processor, the steps of each of the above method embodiments may be implemented.
  • the computer program includes computer program code, which may be in the form of source code, object code, executable file or some intermediate form.
  • the computer-readable medium may at least include: any entity or device capable of carrying computer program code to a large-screen device, recording media, computer memory, read-only memory (ROM, Read-Only Memory), random access memory (RAM) , Random Access Memory), electrical carrier signals, telecommunications signals, and software distribution media.
  • ROM read-only memory
  • RAM random access memory
  • telecommunications signals and software distribution media.
  • U disk mobile hard disk, magnetic disk or CD, etc.
  • computer-readable media may not be electrical carrier signals and telecommunications signals.

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Abstract

本申请提供了一种广告投放方法、装置、云端服务器及可读存储介质，涉及通信技术领域，解决现有的在线广告投放效果不佳的问题，该方法应用于云端服务器，包括：接收第一终端设备发送的广告请求，广告请求包括第一终端设备的设备标识和应用标识；根据设备标识从与应用标识对应的预设广告创意库中确定目标广告创意，目标广告创意为目标广告在应用标识所属应用的广告位上的呈现样式，预设广告创意库包括广告主上传至云端服务器的至少一个广告创意；按照目标广告创意和设备标识从预设素材库确定目标广告素材，目标广告素材包括图片、视频、文本、链接中的一种或多种；按照目标广告创意对目标广告素材进行拼接得到目标广告；将目标广告投放至广告位中。

Description

一种广告投放方法、装置、云端服务器及可读存储介质
本申请要求于2022年09月16日提交国家知识产权局、申请号为202211133060.1、申请名称为“一种广告投放方法、装置、云端服务器及可读存储介质”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及通信技术领域，尤其涉及一种广告投放方法、装置、云端服务器及可读存储介质。
背景技术
随着互联网技术的发展，在线广告逐渐代替线下广告。广告主一般可以通过在线广告系统将文本、图片、视频等广告内容呈现在用户使用的媒体平台的广告位上，具体的，广告主需要将图片、视频或文字等广告素材，按照媒体平台的广告位规定的广告显示样式上传至在线广告系统中，并为广告素材设置对应的用户标签，使得在线广告系统在接收到媒体平台的广告请求后，可以根据用户标签匹配对应的广告素材，并将匹配的广告素材按照规定的广告显示样式投放至媒体平台的广告位上。
虽然现有的在线广告系统可以根据用户标签在广告位上的同一位置显示不同的图片、视频或文字，以为不同类型的用户呈现不同的广告素材，但是广告显示样式均为媒体平台规定的固定样式，显示样式单一，然而不同类型的用户对同一广告显示样式的感兴趣程度不同，导致在线广告的投放效果不佳。
发明内容
本申请提供一种广告投放方法、装置、云端服务器及可读存储介质，一定程度上解决了现有的在线广告的投放效果不佳的问题。
为达到上述目的，本申请采用如下技术方案：
第一方面，本申请提供一种广告投放方法，应用于云端服务器，该方法包括：
接收第一终端设备发送的广告请求，广告请求包括第一终端设备的设备标识和应用标识；根据设备标识，从与应用标识对应的预设广告创意库中确定目标广告创意，目标广告创意为目标广告在应用标识所属应用的广告位上的呈现样式，预设广告创意库包括广告主上传至云端服务器的与应用标识对应的至少一个广告创意；按照目标广告创意和设备标识，从预设素材库中确定目标广告素材，目标广告素材包括图片、视频、文本、链接中的一种或多种；按照目标广告创意对目标广告素材进行拼接，得到目标广告；将目标广告投放至广告位中。
基于本申请提供的广告投放方法，云端服务器中预存有广告主针对不同类型的用户设置的不同的广告创意以及对应的广告素材，远端服务器在接收到第一终端设备发送的广告请求时，可以先从与应用标识对应的预设广告创意库中确定出与第一终端设备的设备标识指示的用户匹配的目标广告创意，再根据目标广告创意中所需的素材的类型，从预设素材库中确定出与设备标识指示的用户匹配的包含图片、视频、文本、链接中的一种或多种的目标广告素材，根据目标广告创意可以对目标广告素材进行拼接，以将目标广告素材按照目标广告创意指示的显示样式投放至应用标识所属应用的广告位上，从而为不同类型的用户匹配不同的广告呈现样式以及目标广告内容，使得投放的目标广告更符合用户的兴趣，从而提高了在线广告的投放效果。
在第一方面的一个可能的实现方式中，根据设备标识，从与应用标识对应的预设广告创意库中确定目标广告创意，包括：
若根据设备标识从用户信息大数据平台获取到对应的人群标签，则从与应用标识对应的预设广告创意库中，确定与人群标签对应的目标广告创意。
基于该可能的实现方式，用户信息大数据平台可用于存储第一终端设备所属用户的用户信息，云端服务器可以向用户信息大数据平台发送查询请求，查询请求包括第一终端设备的设备标识， 用户信息大数据平台可以根据设备标识确定对应的用户信息，并对用户信息进行大数据分析，从而生成与设备标识对应的人群标签，进而将生成的人群标签发送至云端服务器，以便云端服务器从预设广告创意库中确定出与符合人群标签对应的目标广告创意。
在第一方面的一个可能的实现方式中，从与应用标识对应的预设广告创意库中，确定与人群标签对应的目标广告创意，包括：
若预设广告创意库中存在与人群标签匹配的多个广告创意，则确定多个广告创意中千次展示收益最大的广告创意为目标广告创意。
基于该可能的实现方式，云端服务器可以确定与预设广告创意库对应的人群标签合集，其中，人群标签合集中包括分别与预设广告创意库中的每个广告创意对应的人群标签，并确定预设广告创意库中与设备标识对应的人群标签匹配的第一人群标签对应的广告创意为目标广告创意，使得目标广告创意更符合第一终端设备所属用户的兴趣。
在第一方面的一个可能的实现方式中，该方法还包括：
若预设广告创意库中不存在与人群标签匹配的广告创意，则确定预设广告创意库中千次展示收益最大的广告创意为目标广告创意。
在第一方面的一个可能的实现方式中，该方法还包括：
若根据设备标识从用户信息大数据平台未获取到对应的人群标签，则确定预设广告创意库中千次展示收益最大的广告创意为目标广告创意。
基于该可能的实现方式，若用户首次使用第一终端设备或第一终端设备的设备标识发生改变，用户信息大数据平台中可能未存储有与第一终端设备的设备标识对应的用户信息，或者无法查询到与改变后的第一终端设备的设备标识对应的用户信息，则可能导致用户信息大数据平台无法基于用户信息生成对应的人群标签，云端服务器也无法从用户信息大数据平台获取到与第一终端设备的设备标识对应的人群标签，云端服务器可以选取千次展示收益最大的广告创意作为目标广告创意。
在第一方面的一个可能的实现方式中，该方法还包括：
获取目标广告在第一终端设备的投放信息，投放信息包括在第一终端设备上目标广告的浏览时长和/或点击率；根据投放信息对与设备标识对应的人群标签进行调整。
基于该可能的实现方式，云端服务器可以根据获取到的第一终端设备上目标广告的浏览时长和/或点击率，确定第一终端设备所属用户对目标广告的感兴趣程度，进而根据用户对目标广告的感兴趣程度调整与设备标识对应的人群标签，即调整第一终端设备与目标广告创意之间的关联性，以便基于调整后的人群标签为用户匹配更符合用户兴趣的目标广告创意以及广告素材。
在第一方面的一个可能的实现方式中，该方法还包括：获取广告主在第二终端设备上设置的至少一个广告创意；根据所述至少一个广告创意对所述预设广告创意库进行更新。
第二方面，本申请提供一种广告投放装置，该装置包括：
接收请求单元，用于接收第一终端设备发送的广告请求，广告请求包括第一终端设备的设备标识和应用标识；
创意确定单元，用于根据设备标识，从与应用标识对应的预设广告创意库中确定目标广告创意，目标广告创意为目标广告在应用标识所属应用的广告位上的呈现样式，预设广告创意库包括广告主上传至云端服务器的与应用标识对应的至少一个广告创意；
素材确定单元，用于按照目标广告创意和设备标识，从预设素材库中确定目标广告素材，目标广告素材包括图片、视频、文本、链接中的一种或多种；
广告拼接单元，用于按照目标广告创意对目标广告素材进行拼接，得到目标广告；
广告投放单元，用于将目标广告投放至广告位中。
在第二方面的一个可能的实现方式中，创意确定单元根据设备标识，从与应用标识对应的预设广告创意库中确定出目标广告创意，包括：
若根据设备标识从用户信息大数据平台获取到对应的人群标签，则从与应用标识对应的预设广告创意库中，确定与人群标签对应的目标广告创意。
在第二方面的一个可能的实现方式中，创意确定单元从与应用标识对应的预设广告创意库中， 确定与人群标签对应的目标广告创意，包括：
若预设广告创意库中存在与人群标签匹配的多个广告创意，则确定多个广告创意中千次展示收益最大的广告创意为目标广告创意。
在第二方面的一个可能的实现方式中，创意确定单元还用于：
若预设广告创意库中不存在与人群标签匹配的广告创意，则确定预设广告创意库中千次展示收益最大的广告创意为目标广告创意。
在第二方面的一个可能的实现方式中，创意确定单元还用于：
若根据设备标识从用户信息大数据平台未获取到对应的人群标签，则确定预设广告创意库中千次展示收益最大的广告创意为目标广告创意。
在第二方面的一个可能的实现方式中，该装置还包括：
信息获取单元，用于获取目标广告在第一终端设备的投放信息，投放信息包括在第一终端设备上目标广告的浏览时长和/或点击率；
标签调整单元，用于根据投放信息对与设备标识对应的人群标签进行调整。
在第二方面的一个可能的实现方式中，该装置还包括：
创意获取单元，用于获取广告主在第二终端设备上设置的至少一个广告创意，根据至少一个广告创意对预设广告创意库进行更新。
第三方面，本申请提供一种云端服务器，包括：处理器，处理器用于运行存储器中存储的计算机程序，以实现第一方面的任一可能的实现方式中的方法。
第四方面，本申请提供一种计算机可读存储介质，计算机可读存储介质存储有计算机程序，计算机程序被处理器执行时实现第一方面的任一可能的实现方式中的方法。
第五方面，本申请提供一种计算机程序产品，当计算机程序产品在电子设备上运行时，使得电子设备执行第一方面的任一可能的实现方式中的方法。
本申请提供的第二方面至第五方面的技术效果可以参见上述第一方面的各个可能的实现方式的技术效果，此处不再赘述。
附图说明
图1为本申请实施例提供的一种在线广告系统的结构示意图。
图2为本申请实施例提供的一种广告的显示样式示意图。
图3为本申请实施例提供的一种电子设备的结构示意图。
图4为本申请实施例提供的一种广告主基于投放端平台设置广告创意的流程示意图。
图5为本申请实施例提供的一种广告创意设计界面的示意图。
图6为本申请实施例提供的两种广告创意的示意图。
图7为本申请实施例提供的另外两种广告创意的示意图。
图8为本申请实施例提供的一种广告投放方法的流程示意图。
图9为本申请实施例提供的一种广告投放装置的结构框图。
具体实施方式
随着互联网技术的发展，在线广告逐渐替代线下广告。在线广告也称网络广告或互联网广告，指示的是在短视频、新闻信息流、应用开屏页等在线媒体上投放的广告，例如闪屏广告、横幅广告、文字链接广告、视频广告、信息流广告等。
一般广告主可以通过在线广告系统将文本、图片、视频等广告内容呈现在用户使用的媒体平台的广告位上。参考图1所示的在线广告系统的结构示意图，在线广告系统包括云端服务器、第一终端设备上的媒体平台以及第二终端设备上的投放端平台，广告主可以将图片、视频和/或文字等广告素材，按照媒体平台的广告位规定的广告显示样式通过投放端平台上传至云端服务器中，并为广告素材设置对应的用户标签，使得在线广告系统在接收到媒体平台的广告请求后，可以根据用户标签匹配对应的广告素材，并将匹配的广告素材按照媒体平台的广告位规定的广告显示样式投放至媒体平台的广告位上。
在一个示例中，以电商广告主为例，假设，电商广告主的广告投放需求为：通过应用A中的 信息流广告位，向女性用户推销美妆类以及服饰类的商品以及向其他用户推销全品类的商品。参考图2所示的一种广告的显示样式的示意图，应用A中的信息流广告位规定的广告显示样式为3个图片(即图2中的图片1、图片2和图片3)以及分别与3个图片对应的3个文本(即图2中的文本1、文本2和文本3)，则电商广告主可以预先在投放端平台上按照应用A中的信息流广告位规定的广告显示样式上传广告素材，并为女性用户建立包括美妆类和服饰类的商品图片以及对应文本的第一广告素材库，为其他用户建立包括全品类的商品图片以及对应文本的第二广告素材库，将第一广告素材库、第二广告素材库和对应的用户标签发送至云端服务器中进行存储。云端服务器在接收到终端设备发送的广告请求后，可以根据应用标识确定为应用A上的广告位，并判断终端设备的用户标签是否为女性，若是，则从与应用A对应的第一广告素材库中选取美妆和服饰类商品的3个图片，并将选取的3个图片以及对应的3个文本以规定的广告显示样式投放至应用A的信息流广告位中；若不是，则从第二广告素材库中选取3个图片，并将选取的3个图片以及对应的3个文本以规定的广告显示样式投放至应用A的信息流广告位中。
虽然现有的在线广告系统可以根据用户标签在广告位上的同一位置显示不同的图片、视频或文字，以为不同类型的用户呈现不同的广告内容，但是广告显示样式均为媒体平台规定的固定样式，显示样式单一，然而不同类型的用户对同一广告显示样式的感兴趣程度不同，导致在线广告的投放效果不佳。
因此，针对上述问题，本申请提供一种广告投放方法、装置、云端服务器及可读存储介质，云端服务器可以在接收到第一终端设备发送的包含设备标识以及应用标识的广告请求后，先从与应用标识对应的预设广告创意库中确定出与设备标识匹配的目标广告创意，再根据目标广告创意中所需的广告素材的类型，从预设素材库中确定出与设备标识指示的用户匹配的目标广告素材，以将目标广告素材按照目标广告创意对应的显示样式投放至应用的广告位上，从而为不同类型的用户投放具有不同显示样式以及不同显示内容的广告，使得投放的目标广告更符合用户的兴趣，目标广告的投放效果更佳。
下面结合本申请实施例中的附图以及相关实施例，对本申请实施例中的技术方案进行描述。其中，在本申请实施例的描述中，以下实施例中所使用的术语只是为了描述特定实施例的目的，而并非旨在作为对本申请的限制。如在本申请的说明书和所附权利要求书中所使用的那样，单数表达形式“一种”、“所述”、“上述”、“该”和“这一”旨在也包括例如“一个或多个”这种表达形式，除非其上下文中明确地有相反指示。还应当理解，在本申请以下各实施例中，“至少一个”、“一个或多个”是指一个或两个以上(包含两个)。术语“和/或”，用于描述关联对象的关联关系，表示可以存在三种关系；例如，A和/或B，可以表示：单独存在A，同时存在A和B，单独存在B的情况，其中A、B可以是单数或者复数。字符“/”一般表示前后关联对象是一种“或”的关系。
在本说明书中描述的参考“一个实施例”或“一些实施例”等意味着在本申请的一个或多个实施例中包括结合该实施例描述的特定特征、结构或特点。由此，在本说明书中的不同之处出现的语句“在一个实施例中”、“在一些实施例中”、“在其他一些实施例中”、“在另外一些实施例中”等不是必然都参考相同的实施例，而是意味着“一个或多个但不是所有的实施例”，除非是以其他方式另外特别强调。术语“包括”、“包含”、“具有”及它们的变形都意味着“包括但不限于”，除非是以其他方式另外特别强调。术语“连接”包括直接连接和间接连接，除非另外说明。“第一”、“第二”仅用于描述目的，而不能理解为指示或暗示相对重要性或者隐含指明所指示的技术特征的数量。
在本申请实施例中，“示例性地”或者“例如”等词用于表示作例子、例证或说明。本申请实施例中被描述为“示例性地”或者“例如”的任何实施例或设计方案不应被解释为比其它实施例或设计方案更优选或更具优势。确切而言，使用“示例性地”或者“例如”等词旨在以具体方式呈现相关概念。
本申请实施例提供的广告投放方法可以应用于云端服务器。云端服务器可以为手机、平板电脑、可穿戴设备、增强现实(augmented reality，AR)/虚拟现实(virtual reality，VR)设备、笔记本电脑、超级移动个人计算机(ultra-mobile personal computer，UMPC)、上网本、个人数字助理(personal digital assistant，PDA)、服务器等电子设备，本申请实施例对电子设备的具体类型不作任何限制。
参见图3，为本申请提供的一种电子设备300的结构示意图。电子设备300可以包括处理器310，外部存储器接口320，内部存储器331，通用串行总线(universal serial bus，USB)接口330，充电管理模块340，电源管理模块341，电池342，天线1，天线2，移动通信模块350，无线通信模块360，音频模块370，扬声器370A，受话器370B，麦克风370C，耳机接口370D，传感器模块380，按键390，马达391，指示器392，摄像头393，显示屏394，以及用户标识模块(subscriber identification module，SIM)卡接口395等。其中传感器模块380可以包括压力传感器380A，陀螺仪传感器380B，气压传感器380C，磁传感器380D，加速度传感器380E，距离传感器380F，接近光传感器380G，指纹传感器380H，温度传感器380J，触摸传感器380K，环境光传感器380L，骨传导传感器380M等。
可以理解的是，本申请实施例示意的结构并不构成对电子设备300的具体限定。在本申请另一些实施例中，电子设备300可以包括比图示更多或更少的部件，或者组合某些部件，或者拆分某些部件，或者不同的部件布置。图示的部件可以以硬件，软件或软件和硬件的组合实现。
作为举例，当电子设备300为手机或平板电脑时，可以包括图示中的全部部件，也可以仅包括图示中的部分部件。
处理器310可以包括一个或多个处理单元，例如：处理器310可以包括应用处理器(application processor，AP)，调制解调处理器，图形处理器(graphics processing unit，GPU)，图像信号处理器(image signal processor，ISP)，控制器，存储器，视频编解码器，数字信号处理器(digital signal processor，DSP)，基带处理器，和/或神经网络处理器(neural-network processing unit，NPU)等。其中，不同的处理单元可以是独立的器件，也可以集成在一个或多个处理器中。
其中，控制器可以是电子设备300的神经中枢和指挥中心。控制器可以根据指令操作码和时序信号，产生操作控制信号，完成取指令和执行指令的控制。
处理器310中还可以设置存储器，用于存储指令和数据。在一些实施例中，处理器310中的存储器为高速缓冲存储器。该存储器可以保存处理器310刚用过或循环使用的指令或数据。如果处理器310需要再次使用该指令或数据，可从存储器中直接调用。避免了重复存取，减少了处理器310的等待时间，因而提高了系统的效率。
在一些实施例中，处理器310可以包括一个或多个接口。接口可以包括集成电路(inter-integrated circuit，I2C)接口，集成电路内置音频(inter-integrated circuit sound，I2S)接口，脉冲编码调制(pulse code modulation，PCM)接口，通用异步收发传输器(universal asynchronous receiver/transmitter，UART)接口，移动产业处理器接口(mobile industry processor interface，MIPI)，通用输入输出(general-purpose input/output，GPIO)接口，用户标识模块(subscriber identity module，SIM)接口，和/或通用串行总线(universal serial bus，USB)接口等。
USB接口330是符合USB标准规范的接口，具体可以是Mini USB接口，Micro USB接口，USB Type C接口等。USB接口330可以用于连接充电器为电子设备300充电，也可以用于电子设备300与外围设备之间传输数据。也可以用于连接耳机，通过耳机播放音频。该接口还可以用于连接其他电子设备，例如AR设备等。
可以理解的是，本申请实施例示意的各模块间的接口连接关系，只是示意性说明，并不构成对电子设备300的结构限定。在本申请另一些实施例中，电子设备300也可以采用上述实施例中不同的接口连接方式，或多种接口连接方式的组合。
充电管理模块340用于从充电器接收充电输入。其中，充电器可以是无线充电器，也可以是有线充电器。在一些有线充电的实施例中，充电管理模块340可以通过USB接口330接收有线充电器的充电输入。在一些无线充电的实施例中，充电管理模块340可以通过电子设备300的无线充电线圈接收无线充电输入。充电管理模块340为电池342充电的同时，还可以通过电源管理模块341为电子设备供电。
电源管理模块341用于连接电池342，充电管理模块340与处理器310。电源管理模块341接收电池342和/或充电管理模块340的输入，为处理器310，内部存储器331，外部存储器接口320，显示屏394，摄像头393，和无线通信模块360等供电。电源管理模块341还可以用于监测电池容量，电池循环次数，电池健康状态(漏电，阻抗)等参数。
在其他一些实施例中，电源管理模块341也可以设置于处理器310中。在另一些实施例中，电源管理模块341和充电管理模块340也可以设置于同一个器件中。
电子设备300的无线通信功能可以通过天线1，天线2，移动通信模块350，无线通信模块360，调制解调处理器以及基带处理器等实现。
天线1和天线2用于发射和接收电磁波信号。电子设备300中的每个天线可用于覆盖单个或多个通信频带。不同的天线还可以复用，以提高天线的利用率。例如：可以将天线1复用为无线局域网的分集天线。在另外一些实施例中，天线可以和调谐开关结合使用。
移动通信模块350可以提供应用在电子设备300上的包括2G/3G/4G/5G等无线通信的解决方案。移动通信模块350可以包括至少一个滤波器，开关，功率放大器，低噪声放大器(low noise amplifier，LNA)等。移动通信模块350可以由天线1接收电磁波，并对接收的电磁波进行滤波，放大等处理，传送至调制解调处理器进行解调。移动通信模块350还可以对经调制解调处理器调制后的信号放大，经天线1转为电磁波辐射出去。
在一些实施例中，移动通信模块350的至少部分功能模块可以被设置于处理器310中。在一些实施例中，移动通信模块350的至少部分功能模块可以与处理器310的至少部分模块被设置在同一个器件中。
调制解调处理器可以包括调制器和解调器。其中，调制器用于将待发送的低频基带信号调制成中高频信号。解调器用于将接收的电磁波信号解调为低频基带信号。随后解调器将解调得到的低频基带信号传送至基带处理器处理。低频基带信号经基带处理器处理后，被传递给应用处理器。应用处理器通过音频设备(不限于扬声器370A，受话器370B等)输出声音信号，或通过显示屏394显示图像或视频。在一些实施例中，调制解调处理器可以是独立的器件。在另一些实施例中，调制解调处理器可以独立于处理器310，与移动通信模块350或其他功能模块设置在同一个器件中。
无线通信模块360可以提供应用在电子设备300上的包括无线局域网(wireless local area networks，WLAN)(如无线保真(wireless fidelity，Wi-Fi)网络)，蓝牙(bluetooth，BT)，全球导航卫星系统(global navigation satellite system，GNSS)，调频(frequency modulation，FM)，近距离无线通信技术(near field communication，NFC)，红外技术(infrared，IR)等无线通信的解决方案。无线通信模块360可以是集成至少一个通信处理模块的一个或多个器件。无线通信模块360经由天线2接收电磁波，将电磁波信号调频以及滤波处理，将处理后的信号发送到处理器310。无线通信模块360还可以从处理器310接收待发送的信号，对其进行调频，放大，经天线2转为电磁波辐射出去。
在一些实施例中，电子设备300的天线1和移动通信模块350耦合，天线2和无线通信模块360耦合，使得电子设备300可以通过无线通信技术与网络以及其他设备通信。无线通信技术可以包括全球移动通讯系统(global system for mobile communications，GSM)，通用分组无线服务(general packet radio service，GPRS)，码分多址接入(code division multiple access，CDMA)，宽带码分多址(wideband code division multiple access，WCDMA)，时分码分多址(time-division code division multiple access，TD-SCDMA)，长期演进(long term evolution，LTE)，BT，GNSS，WLAN，NFC，FM，和/或IR技术等。GNSS可以包括全球卫星定位系统(global positioning system，GPS)，全球导航卫星系统(global navigation satellite system，GLONASS)，北斗卫星导航系统(beidou navigation satellite system，BDS)，准天顶卫星系统(quasi-zenith satellite system，QZSS)和/或星基增强系统(satellite based augmentation systems，SBAS)。
电子设备300通过GPU，显示屏394，以及应用处理器等实现显示功能。GPU为图像处理的微处理器，连接显示屏394和应用处理器。GPU用于执行数学和几何计算，用于图形渲染。处理器310可包括一个或多个GPU，其执行程序指令以生成或改变显示信息。
显示屏394用于显示图像，视频等。例如本申请实施例中的第一照明图、第二照明图等。显示屏394包括显示面板。显示面板可以采用液晶显示屏(liquid crystal display，LCD)，有机发光二极管(organic light-emitting diode，OLED)，有源矩阵有机发光二极体或主动矩阵有机发光二极体(active-matrix organic light emitting diode的，AMOLED)，柔性发光二极管(flex light-emitting diode，FLED)，Miniled，MicroLed，Micro-oLed，量子点发光二极管(quantum dot light emitting  diodes，QLED)等。在一些实施例中，电子设备300可以包括1个或N个显示屏394，N为大于1的正整数。
电子设备300可以通过ISP，摄像头393，视频编解码器，GPU，显示屏394以及应用处理器等实现拍摄功能。
ISP用于处理摄像头393反馈的数据。例如，拍照时，打开快门，光线通过镜头被传递到摄像头感光元件上，光信号转换为电信号，摄像头感光元件将电信号传递给ISP处理，转化为肉眼可见的图像。ISP还可以对图像的噪点，亮度，肤色进行算法优化。ISP还可以对拍摄场景的曝光，色温等参数优化。在一些实施例中，ISP可以设置在摄像头393中。
摄像头393用于捕获静态图像或视频。物体通过镜头生成光学图像投射到感光元件。镜头的焦段可以用于表示摄像头的取景范围，镜头的焦段越小，表示镜头的取景范围越大。感光元件可以是电荷耦合器件(charge coupled device，CCD)或互补金属氧化物半导体(complementary metal-oxide-semiconductor，CMOS)光电晶体管。感光元件把光信号转换成电信号，之后将电信号传递给ISP转换成数字图像信号。ISP将数字图像信号输出到DSP加工处理。DSP将数字图像信号转换成标准的RGB，YUV等格式的图像信号。
在本申请中，电子设备300可以包括2个或2个以上焦段的摄像头393。
数字信号处理器用于处理数字信号，除了可以处理数字图像信号，还可以处理其他数字信号。例如，当电子设备300在频点选择时，数字信号处理器用于对频点能量进行傅里叶变换等。
视频编解码器用于对数字视频压缩或解压缩。电子设备300可以支持一种或多种视频编解码器。这样，电子设备300可以播放或录制多种编码格式的视频，例如：动态图像专家组(moving picture experts group，MPEG)1，MPEG1，MPEG3，MPEG4等。
NPU为神经网络(neural-network，NN)计算处理器，通过借鉴生物神经网络结构，例如借鉴人脑神经元之间传递模式，对输入信息快速处理，还可以不断的自学习。通过NPU可以实现电子设备300的智能认知等应用，例如：图像识别，人脸识别，语音识别，文本理解等。
在本申请实施例中，NPU或其他处理器可以用于对电子设备300存储的视频中的图像进行分析处理等操作。
外部存储器接口320可以用于连接外部存储卡，例如Micro SD卡，实现扩展电子设备300的存储能力。外部存储卡通过外部存储器接口320与处理器310通信，实现数据存储功能。例如将音乐，视频等文件保存在外部存储卡中。
内部存储器331可以用于存储计算机可执行程序代码，可执行程序代码包括指令。处理器310通过运行存储在内部存储器331的指令，从而执行电子设备300的各种功能应用以及数据处理。内部存储器331可以包括存储程序区和存储数据区。其中，存储程序区可存储操作系统，至少一个功能所需的应用程序(比如声音播放功能，图像播放功能等)。存储数据区可存储电子设备300使用过程中所创建的数据(比如音频数据，电话本等)。
此外，内部存储器331可以包括高速随机存取存储器，还可以包括非易失性存储器，例如至少一个磁盘存储器件，闪存器件，通用闪存存储器(universal flash storage，UFS)等。
电子设备300可以通过音频模块370，扬声器370A，受话器370B，麦克风370C，耳机接口370D，以及应用处理器等实现音频功能。
音频模块370用于将数字音频信号转换成模拟音频信号输出，也用于将模拟音频输入转换为数字音频信号。音频模块370还可以用于对音频信号编码和解码。在一些实施例中，音频模块370可以设置于处理器310中，或将音频模块370的部分功能模块设置于处理器310中。
扬声器370A，也称“喇叭”，用于将音频电信号转换为声音信号。电子设备300可以通过扬声器370A收听音乐，或收听免提通话。
受话器370B，也称“听筒”，用于将音频电信号转换成声音信号。当电子设备300接听电话或语音信息时，可以通过将受话器370B靠近人耳接听语音。
麦克风370C，也称“话筒”，“传声器”，用于将声音信号转换为电信号。当拨打电话或发送语音信息时，用户可以通过人嘴靠近麦克风370C发声，将声音信号输入到麦克风370C。电子设备300可以设置至少一个麦克风370C。在另一些实施例中，电子设备300可以设置两个麦克风370C， 除了采集声音信号，还可以实现降噪功能。在另一些实施例中，电子设备300还可以设置三个，四个或更多麦克风370C，实现采集声音信号，降噪，还可以识别声音来源，实现定向录音功能等。
耳机接口370D用于连接有线耳机。耳机接口370D可以是USB接口330，也可以是3.5mm的开放移动电子设备平台(open mobile terminal platform，OMTP)标准接口，美国蜂窝电信工业协会(cellular telecommunications industry association of the USA，CTIA)标准接口。
按键390包括开机键，音量键等。按键390可以是机械按键。也可以是触摸式按键。电子设备300可以接收按键输入，产生与电子设备300的用户设置以及功能控制有关的键信号输入。
马达391可以产生振动提示。马达391可以用于来电振动提示，也可以用于触摸振动反馈。例如，作用于不同应用(例如拍照，音频播放等)的触摸操作，可以对应不同的振动反馈效果。作用于显示屏394不同区域的触摸操作，马达391也可对应不同的振动反馈效果。不同的应用场景(例如：时间提醒，接收信息，闹钟，游戏等)也可以对应不同的振动反馈效果。触摸振动反馈效果还可以支持自定义。
指示器392可以是指示灯，可以用于指示充电状态，电量变化，也可以用于指示消息，未接来电，通知等。
SIM卡接口395用于连接SIM卡。SIM卡可以通过插入SIM卡接口395，或从SIM卡接口395拔出，实现和电子设备300的接触和分离。电子设备300可以支持1个或N个SIM卡接口，N为大于1的正整数。SIM卡接口395可以支持Nano SIM卡，Micro SIM卡，SIM卡等。同一个SIM卡接口395可以同时插入多张卡。多张卡的类型可以相同，也可以不同。SIM卡接口395也可以兼容不同类型的SIM卡。SIM卡接口395也可以兼容外部存储卡。电子设备300通过SIM卡和网络交互，实现通话以及数据通信等功能。在一些实施例中，电子设备300采用eSIM，即：嵌入式SIM卡。eSIM卡可以嵌在电子设备300中，不能和电子设备300分离。
本申请提供的广告投放方法应用于云端服务器中，云端服务器中存储有广告主基于广告投放需求预先设置的广告创意、与每个广告创意对应的人群标签以及与每个广告创意对应的广告素材。其中，广告创意为广告在应用的广告位上的显示样式，具体的，广告创意用于指示广告中的广告素材的类型、广告素材的显示规格、广告素材在广告位中的显示位置以及显示方式。
作为示例而非限定，应用上的广告位可以为网页上显示的Banner横幅、APP的开屏、新闻资讯的信息流、插屏广告位等。广告素材的类型可以为图片、文本、链接、视频中的一种或者多种的组合，其中，链接可以为文本链接也可以为图片链接，图片可以为icon图标、app图标或包含产品的图像等。广告素材的显示规格为广告素材在广告位上展示时应当满足的规格，例如图片的高度和宽度、文本中的文字个数、字体以及字号、视频的播放时长等。广告素材在广告位中的显示方式可以为轮播显示或闪烁显示等。
在本申请实施例中，广告主可以通过第二终端设备上的投放端平台自定义设置广告创意，以及为每个广告创意设置对应的人群标签，并通过投放端平台将与每个广告创意对应的广告素材上传至云端服务器中。示例性的，第二终端设备可以为手机、平板电脑、笔记本电脑等电子设备，投放端平台可以为在电子设备中运行的网站或者可用于编辑广告创意的应用。
参考图4中所示的广告主基于投放端平台设置广告创意的流程示意图。本申请实施例提供的广告主基于投放端平台设置广告创意的方法主要包括如下步骤：
S401，设置广告创意。
具体的，广告主可以先根据广告投放需求确定广告创意的基础信息，示例性的，基础信息可以包括但不限于：待投放应用、待投放应用上的广告位、文字显示语言等。投放端平台可以基于广告主选择的基础信息显示广告创意设计界面，使得广告主可以在广告创意界面上设置与待投放应用上的广告位对应的至少一个广告创意。
进一步的，广告主可以为每个广告创意设置对应的期望支付的费用信息。
在一个示例中，图5示出了一种广告创意设计界面，该广告创意设计界面上显示有模板显示界面以及广告创意编辑界面，其中，模板显示界面上显示有多种用于显示不同类型的广告素材的创意元素，广告创意编辑界面可以显示与待投放应用上的广告位的尺寸信息匹配的编辑框，示例性的，尺寸信息可以包括广告位的形状以及大小。广告主可以根据广告投放需求将所需的创意元 素拖动至广告创意编辑界面上的编辑框中，从而得到与待投放应用上的广告位对应的广告创意。进一步的，广告主可以在编辑框中调整各个创意元素的形状和大小。
在另一个示例中，如图5所示，广告创意设计界面中还可以显示有与待投放应用上的广告位匹配的广告创意模板。广告主可以将广告创意模板拖动至广告创意编辑界面上，通过调整广告创意模板中的各个创意元素的显示位置、向添加广告创意模板中添加新的创意元素、或者删除/替换广告创意模板中的创意元素，得到自定义的广告创意。
S402，为广告创意设置对应的人群标签。
广告主可以在投放端平台为设置的每个广告创意设置对应的人群标签，人群标签可以包括一个或者多个人群属性。示例性的，人群属性可以为性别、年龄、地域位置、兴趣爱好、消费能力等。
作为示例而非限定，广告主可以为广告创意设置对应的创意标识，并为每个人群标签设置对应的标签标识，通过设置创意标识与标签标识之间的映射关系，可以确定与创意标识对应的广告创意和与标签标识对应的人群标签之间的对应关系。
S403，将广告创意以及与广告创意对应的人群标签和广告素材库发送至云端服务器。
广告主可以通过投放端平台将设置的广告创意以及广告创意与人群标签之间的对应关系发送至云端服务器。进一步的，广告主还可以在投放端平台上为与每个广告创意对应的广告素材库中的每个广告素材设置对应的人群标签，并将与广告创意对应的广告素材库，以及广告素材库中的广告素材与人群标签之间的映射关系通过投放端平台发送至云端服务器中。
可以理解的是，广告主可以预先在投放端平台上注册广告主信息，并基于注册的广告主信息进入投放端平台上查看自定义设置的广告创意以及与广告创意对应的人群标签和广告素材库，相应的，广告主也可以对每个广告创意、人群标签以及广告素材进行调整，例如：为待投放应用的广告位增加新的广告创意、调整已设置的广告创意对应的人群标签、调整与已设置的广告创意对应的广告素材等。在本申请实施例中，云端服务器可以获取广告主在第二终端设备的投放端平台上设置的至少一个广告创意，并根据获取到的至少一个广告创意对与应用的应用标识对应的预设广告创意库进行更新。
需要说明的是，基于上述实施例提供的基于投放端平台设置广告创意的方法，广告主可以根据不同的广告投放需求，在投放端平台上为同一个待投放应用的同一广告位设计多个不同的广告创意，并为多个不同的广告创意设置不同的人群标签。下面基于不同的实施例，对广告主基于不同广告投放需求为同一广告位自定义设置不同广告创意的过程进行示例性的说明。
在一个实施例中，假设，广告主为游戏APP广告主，该游戏APP广告主的广告投放需求包括两种，其中一种广告投放需求(即需求1)为吸引未安装游戏APP的年轻游戏爱好用户下载并安装游戏APP，另一种广告投放需求(即需求2)为向已安装游戏APP的年轻游戏爱好用户呈现游戏装备、道具等虚拟商品，以促进营收转化。
基于上述两种广告投放需求，游戏APP广告主可以选择网页A上的Banner横幅广告位，并在投放端平台为需求1设置对应的广告创意1以及为需求2设置对应的广告创意2。如图6所示，针对需求1设置的广告创意1中的创意元素包括图片1、图片2以及文本，图片1和文本所在的位置分别用于显示游戏界面图以及游戏文字简介，图片2用于以游戏APP图标的显示形式显示游戏APP的下载链接。如图6所示，针对需求2设置的广告创意2中的创意元素包括图片1及其对应的文本1和图片2及其对应的文本2，其中，各图片以及其对应的文本可分别用于显示游戏装备图片以及与游戏装备图片对应的文字简介。在该实施例中，基于需求1，与广告创意1对应的人群标签L1可以包括：爱好游戏、年龄范围为28至36岁以及未安装游戏APP。基于需求2，与广告创意2对应的人群标签L2可以包括：爱好游戏、年龄范围为28至36岁以及已安装游戏APP。
在另一个实施例中，假设，广告主为电商APP广告主，该广告主的广告投放需求包括两种，其中一种广告投放需求(即需求1)为通过图文显示样式向年轻用户显示网店内的商品广告，提升广告曝光量，另一种广告投放需求(即需求2)为通过横幅视频显示样式向老年用户显示网店内的商品广告，易于老年用户查看。
基于上述两种广告投放需求，电商APP广告主可以选择网页B上的Banner横幅广告位，若 投放端平台中设置有与网页B上的Banner横幅广告位对应的多个广告创意模板，包括多图轮播广告创意、包含图片和链接的广告创意以及视频广告创意，电商APP广告主可以选择其中一个广告创意模块或者通过对广告创意模板进行调整，分别设置与需求1对应的广告创意1以及与需求2对应的广告创意2。示例性的，如图7所示，可以将广告创意模板中的用于显示商品图片的多图轮播广告创意设置为需求1对应的广告创意1，还可以通过在多个广告创意模板中的视频广告创意中添加文本创意元素，生成与需求2对应的用于显示商品视频以及与商品视频对应的文本简介的广告创意2。在该实施例中，基于需求1，与广告创意1对应的人群标签L1可以设置为：年龄范围为28至50岁。基于需求2，与广告创意2对应的人群标签L2可以设置为：年龄大于50岁。
在一种可能的实现方式中，参见图8所示的云端服务器与第一终端设备之间进行交互的示意图。本申请实施例提供的广告投放方法应用于云端服务器中，主要涉及云端服务器在接收到第一终端设备发送的广告请求后，根据广告请求中第一终端设备的设备标识以及应用标识，分别从广告主预先设置的广告创意库和广告素材库中确定出目标广告创意以及对应的目标广告素材的过程。下面参考图8所示的交互示意图对本申请实施例提供的广告投放方法进行示例性的说明。
S801，接收第一终端设备发送的广告请求，广告请求包括第一终端设备的设备标识和应用标识。
需要说明的是，第一终端设备可以是支持APP(Application，应用程序)运行并可以向用户展示广告的电子设备，例如：手机、平板电脑、笔记本电脑、可穿戴设备等。
第一终端设备的设备标识可以为唯一设备识别符(unique device identifier，UDID)或开放匿名设备标识符(open anonymous device identifier，OAID)，开放匿名设备标识符又称广告标识符。
应用标识(application identifier，AID)由注册的应用提供商以及专用应用标识符扩展组成。云端服务器可以根据设备标识确定发送广告请求的第一终端设备的类型，根据应用标识确定所属应用的类型以及应用上的广告位信息。当第一终端设备的应用的同一显示界面上包括多个广告位时，云端服务器可以根据应用标识确定每个广告位的广告位信息。示例性的，广告位可以为穿插在网页新闻中的版位、APP的开屏、新闻资讯的信息流等，广告位信息可以包括广告位的类型以及广告位的尺寸信息。
S802，根据设备标识，从与应用标识对应的预设广告创意库中确定目标广告创意，目标广告创意为目标广告在应用标识所属应用的广告位上的呈现样式，预设广告创意库包括广告主上传至云端服务器的与应用标识对应的至少一个广告创意。
需要说明的是，云端服务端中预存有与广告主针对不同应用的广告位设置的多个广告创意、与每个广告创意对应的人群标签以及与每个广告创意对应的广告素材库。其中，与应用标识对应的预设广告创意库包括至少一个可在与应用标识所属应用的广告位上展示的广告创意。
在本申请实施例中，云端服务器可以根据获取到的设备标识，向用户信息大数据平台发送获取与设备标识对应的用户的人群标签的请求，并根据从用户信息大数据平台的人群标签获取结果，从与应用标识对应的预设广告创意库中确定出目标广告创意。示例性的，用户信息大数据平台可以为与第一终端设备对应的存储有与设备标识对应的用户信息的云服务器。下面本申请基于不同的获取结果，对云端服务器从与应用标识对应的预设广告创意库中确定出目标广告创意的方法进行示例性的说明。
实施例一，云端服务器根据设备标识从用户信息大数据平台获取到对应的人群标签。
作为示例而非限定，云端服务器在接收到的第一终端设备发送的广告请求后，可以向用户信息大数据平台发送查询请求，查询请求包括第一终端设备的设备标识，用户信息大数据平台可以根据设备标识确定对应的用户信息，并对用户信息进行大数据分析，从而生成与终端设备的设备标识对应的人群标签，进而将生成的人群标签发送至云端服务器中。
示例性的，用户信息可以包括但不限于：通过GPS定位获取到的用户所在省份的地域信息、终端设备上APP的安装信息、APP的使用情况(例如APP的使用频次和时长)、包含用户网页浏览信息的cookie标签、注册的个人信息等。例如，假设用户信息大数据平台根据设备标识获取到的用户信息包括第一终端设备上安装有多个数量的购物类APP且使用频次较高以及第一终端设备上还安装有女性软件助手，则用户信息大数据平台根据获取到的用户信息可以确定与第一终端 设备的设备标识对应的人群标签为爱购物的女性。
可选的，用户信息大数据平台在首次接收到云端服务器发送的获取第一终端设备的人群标签的请求，并通过大数据分析生成了与第一终端设备的设备标识对应的人群标签后，可以将第一终端设备的设备标识与人群标签进行绑定，并对第一终端设备的设备标识与对应的人群标签进行存储，以便在下次接收到获取云端服务器发送的第一终端设备的人群标签的请求后，直接向云端服务器发送预存的与第一终端设备的设备标识对应的人群标签。
在实施例一中，云端服务器从与应用标识对应的预设广告创意库中，确定出与人群标签对应的目标广告创意的方法包括：云端服务器可以确定与预设广告创意库对应的人群标签合集，人群标签合集中包括分别与预设广告创意库中的每个广告创意对应的人群标签；从人群标签合集中确定出与设备标识对应的人群标签匹配的至少一个第一人群标签，进而从至少一个第一人群标签对应的至少一个广告创意中确定出目标广告创意。所谓匹配指的是：第一人群标签中的人群属性包括与设备标识对应的人群标签中所有的人群属性，或者与设备标识对应的人群标签和第一人群标签中的相同人群属性的个数在与设备标识对应的人群标签中的人群属性总个数中所占比重大于预设阈值。
在一个示例中，可以将人群标签合集中的每个人群标签与设备标识对应的人群标签进行匹配，若人群标签合集中存在一个与设备标识对应的人群标签匹配的第一人群标签，则确定预设广告创意库中与该第一人群标签对应的广告创意为目标广告创意。
在另一个示例中，可以将人群标签合集中的每个人群标签与设备标识对应的人群标签进行匹配，若人群标签合集中存在与设备标识对应的人群标签匹配的多个第一人群标签，即预设广告创意库中存在与设备标识对应的人群标签匹配的多个广告创意，则确定多个广告创意中千次展示收益(effective cost per mile，ECPM)最大的广告创意为目标广告创意。
其中，千次展示收益为估计的每一千次展示终端设备的应用可以获得的广告收入，ECPM＝广告主的出价*PCTR*PCVR*调价因子。其中，广告主的出价可以为广告主在投放端平台为每个广告创意设置的期望支付的费用信息；PCTR(predict click-through rate)为预估点击率，具体为广告的实际点击次数除以广告的展示次数；PCVR(predict conversion rate)为预估转化率，具体为广告位点击后向进一步效果转化(例如用户点击后在网页上下单购买商品、下载应用等)的次数与广告点击次数的比值。
在其他示例中，云端服务器从用户信息大数据平台中获取到了与第一终端设备的设备标识对应的人群标签，但是与预设广告创意库对应的预存人群标签合集中不存在与设备标识对应的人群标签匹配的第一人群标签，也就是说，预设广告创意库中不存在与设备标识对应的人群标签匹配的广告创意，则确定预设广告创意库中千次展示收益最大的广告创意为目标广告创意。
示例性的，假设，与应用标识对应的预设广告创意库包括两个广告创意，即广告创意A和广告创意B，预设人群标签合集中包括：与广告创意A对应的人群标签“爱美妆”以及与广告创意B对应的人群标签“爱运动”。云端服务器根据设备标识从用户信息大数据平台获取到对应的人群标签为“爱美食”，云端服务器通过匹配算法确定“爱美食”与预设人群标签合集中的“爱美妆”和“爱运动”均不匹配，即人群标签合集中不存在与设备标识的人群标签“爱美食”匹配的第一人群标签，且广告创意A的千次展示收益大于广告创意B的千次展示收益，则云端服务器可以确定广告创意A为目标广告创意。
实施例二，云端服务器根据设备标识从用户信息大数据平台未获取到对应的人群标签。
需要说明的是，若用户首次使用第一终端设备，第一终端设备未产生与设备标识对应的用户信息，或第一终端设备的设备标识发生改变，则可能导致用户信息大数据平台中未存储有与第一终端设备的设备标识对应的用户信息，或者用户信息大数据平台可能无法查询到与改变后的第一终端设备的设备标识对应的用户信息，进而导致用户信息大数据平台无法基于用户信息生成对应的人群标签，云端服务器也无法从用户信息大数据平台获取到与第一终端设备的设备标识对应的人群标签。
示例性，若第一终端设备向云端服务器发送的广告请求中的设备标识为开放匿名设备标识符，则当用户重置第一终端设备的开放匿名设备标识符，且第一终端设备基于重置后的开放匿名标识 符首次向云端服务器发送广告请求时，第一终端设备的设备标识会发生改变，用户信息大数据平台中可能未预存有与重置后的开放匿名标识符对应的用户信息，用户信息大数据平台无法生成对应的人群标签，从而导致云端服务器未能从用户信息大数据平台获取到与第一终端设备的设备标识对应的人群标签。
在实施例二中，若云端服务器根据设备标识从用户信息大数据平台未获取到与第一终端设备的设备标识对应的人群标签，则可以确定预设广告创意库中千次展示收益最大的广告创意为目标广告创意。其中，根据千次展示收益从预设广告创意库中确定出目标广告创意的方法可以参考上述实施例一中的相关描述，此处不再赘述。
S803，按照目标广告创意和设备标识，从预设素材库中确定目标广告素材，目标广告素材包括图片、视频、文本、链接中的一种或多种。
在本申请实施例中，可以根据目标广告创意中所需的广告素材的类型以及每类广告素材的个数，确定与目标广告创意对应的预设素材库中所包含的广告素材的类型，示例性的，广告素材的类型可以为图片、视频、文本或链接。
其中，与目标广告创意对应的广告素材需携带有与该目标广告创意对应的广告主自身的个性化信息(例如企业logo、产品图片等)，使得目标广告创意很有较强的个性化的信息导向，增强使用终端设备的用户对广告主的感知。
在一个实施例中，当云端服务器中预存的目标广告创意的人群标签与从用户信息大数据平台获取到与第一终端设备的设备标识对应的人群标签完全相同，或者预存的目标广告创意的人群标签包含与第一终端设备的设备标识对应的人群标签中的所有的人群属性时，云端服务器可以根据目标广告创意对应的人群标签从预设素材库中确定出与人群标签匹配的目标广告素材。
示例性的，假设目标广告创意为游戏视频和游戏APP下载链接，且预存的目标广告创意对应的人群标签包括“爱游戏”、“未安装有第一游戏APP”以及“年龄范围为20至40岁的年轻人”，云端服务器从用户信息大数据平台获取到与第一终端设备的设备标识对应的人群标签包括“爱游戏”以及“未安装有第一游戏APP”，则可以确定预存的目标广告创意的人群标签包含与设备标识对应的人群标签中的所有的人群属性，以及与该目标广告创意对应的预设素材库中广告素材的类型包括视频和APP的下载链接，云端服务器根据预存的目标广告创意对应的人群标签，从对应的预设素材库中确定出的目标广告素材可以包括第一游戏的解说视频以及第一游戏APP的下载链接。
在另一个实施例中，当云端服务器中预存的目标广告创意的人群标签中的人群属性与从用户信息大数据平台获取到与第一终端设备的设备标识对应的人群标签中的人群属性不完全相同时，为了提高目标广告素材与第一终端设备所属用户之间的匹配程度，可以根据云端服务器中预存的目标广告创意的人群标签和与第一终端设备的设备标识对应的人群标签，从预设素材库中确定出目标广告素材。其中，云端服务器从用户信息大数据平台获取与第一终端设备的设备标识对应的人群标签的方法可以参考前述实施例中的相关描述，此处不再赘述。
示例性的，假设目标广告创意为三个图片轮播，且预存的目标广告创意的人群标签为“年龄范围为28至36岁的年轻人”，云端服务器从用户信息大数据平台获取到的与第一终端设备的设备标识对应的人群标签包括“美妆”以及“年龄29岁”，则可以确定预存的目标广告创意的人群标签中的人群属性和与设备标识对应的人群标签中的人群属性不完全相同，以及与该目标广告创意对应的预设素材库中广告素材的类型为图片，且图片的个数为三个，云端服务器可以根据目标广告创意对应的人群标签以及与设备标识对应的人群标签“美妆”以及“年龄范围为28至36岁的年轻人”，从预设素材库中确定出目标广告素材为三个美妆产品的图片。
S804，按照目标广告创意对目标广告素材进行拼接，得到目标广告。
具体的，确定与目标广告创意对应的目标广告素材后，可以将目标广告素材中的每个广告素材按照目标广告创意中规定的广告素材的分布位置进行拼接，并对拼接好的广告素材进行渲染，从而生成目标广告，使得目标广告符合第一终端设备中应用的广告位的尺寸要求。
S805，将目标广告投放至广告位中。
云端服务器可以将目标广告发送至第一终端设备，使得第一终端设备在接收到云端服务器发送的目标广告后，将目标广告显示在与应用标识对应的应用的广告位中。
需要说明的是，若第一终端设备的应用的同一显示界面上包括多个广告位时，云端服务器在接收到第一终端设备的广告请求时，可以通过上述步骤S801至S805的方法为该应用同一显示界面上的每个广告位确定对应的目标广告。
在另一种可能的实现方式中，云端服务器将目标广告投放至第一终端设备的广告位中之后，可以获取用户对该目标广告的感兴趣程度，从而根据用户的感兴趣程度调整设备标识对应的人群标签，以便在下一次接收到该第一终端设备发送的广告请求时，根据调整后的人群标签为该第一终端设备匹配更符合用户的目标广告创意以及目标广告素材。因此，在上述步骤S805之后，本申请实施例提供的广告投放方法还包括步骤S806和S807。
S806，获取目标广告在第一终端设备的投放信息，投放信息包括在第一终端设备上目标广告的浏览时长和/或点击率。
在本申请实施例中，目标广告在第一终端设备的投放信息用于表示第一终端设备所属用户对目标广告的感兴趣程度。示例性的，目标广告在第一终端设备的投放信息可以包括但不限于用户对目标广告的浏览时长和/或用户是否点击目标广告，若用户对目标广告的浏览时长大于预设时长或者用户点击目标广告，表示用户对该目标广告的感兴趣程度较高，则无需调整与设备标识对应的人群标签；若用户对目标广告的浏览时长小于预设时长和/或用户未点击目标广告，表示用户对该目标广告的感兴趣程度较低，则需调整与设备标识对应的人群标签。
S807，根据投放信息对与设备标识对应的人群标签进行调整。
在一个示例中，云端服务器根据投放信息，对与第一终端设备的设备标识对应的人群标签进行调整的方法可以包括：根据设备标识从用户信息大数据平台获取与设备标识对应的人群标签，将投放信息以及人群标签输入到已训练的深度学习模型中进行处理，得到更新后的与设备标识对应的人群标签。
可以理解的是，在本申请实施例中，云端服务器预存有广告主针对不同类型的用户预先设置的不同的广告创意以及与每个广告创意对应的广告素材，云端服务器在接收到第一终端设备发送的广告请求时，可以先从与应用标识对应的预设广告创意库中确定出与第一终端设备的设备标识指示的用户匹配的目标广告创意，再根据目标广告创意和设备标识对应的人群标签从预设素材库中确定出包含目标广告素材，以将目标广告素材按照目标广告创意指示的显示样式投放至应用标识所属应用的广告位上，针对不同类型的用户，不仅显示的目标广告的内容不同而且目标广告的显示样式也不相同，使得投放的目标广告更符合用户的兴趣，也满足广告主对不同类型的用户进行广告定向投放的需求，从而提高了在线广告的投放效果。
应理解，上述实施例中各步骤的序号的大小并不意味着执行顺序的先后，各过程的执行顺序应以其功能和内在逻辑确定，而不应对本申请实施例的实施过程构成任何限定。
对应于上文实施例提供的广告投放方法，图9是本申请实施例提供的一种广告投放装置的结构框图，为了便于说明，仅示出了与本申请实施例相关的部分。
如图9所示，该广告投放装置包括：接收请求单元901、创意确定单元902、素材确定单元903、广告拼接单元904和广告投放单元905。
其中，接收请求单元901，用于接收第一终端设备发送的广告请求，广告请求包括第一终端设备的设备标识和应用标识；
创意确定单元902，用于根据设备标识，从与应用标识对应的预设广告创意库中确定目标广告创意，目标广告创意为目标广告在应用标识所属应用的广告位上的呈现样式，所述预设广告创意库包括广告主上传至所述云端服务器的与所述应用标识对应的至少一个广告创意；
素材确定单元903，用于按照目标广告创意和设备标识，从预设素材库中确定目标广告素材，目标广告素材包括图片、视频、文本、链接中的一种或多种；
广告拼接单元904，用于按照目标广告创意对目标广告素材进行拼接，得到目标广告；
广告投放单元905，用于将目标广告投放至广告位中。
可选的，创意确定单元902根据设备标识，从与应用标识对应的预设广告创意库中确定目标广告创意，具体包括：若根据设备标识从用户信息大数据平台获取到对应的人群标签，则从与应用标识对应的预设广告创意库中，确定与人群标签对应的目标广告创意。
可选的，创意确定单元902从与应用标识对应的预设广告创意库中，确定与人群标签对应的目标广告创意，包括：若预设广告创意库中存在与人群标签匹配的多个广告创意，则确定多个广告创意中千次展示收益最大的广告创意为目标广告创意。
可选的，创意确定单元902还用于：若预设广告创意库中不存在与人群标签匹配的广告创意，则确定预设广告创意库中千次展示收益最大的广告创意为目标广告创意。
可选的，创意确定单元902还用于：若根据设备标识从用户信息大数据平台未获取到对应的人群标签，则确定预设广告创意库中千次展示收益最大的广告创意为目标广告创意。
可选的，广告投放装置还包括信息获取单元906和标签调整单元907。其中，信息获取单元906用于获取目标广告在第一终端设备的投放信息，投放信息包括在第一终端设备上目标广告的浏览时长和/或点击率。标签调整单元907用于根据投放信息对与设备标识对应的人群标签进行调整。
可选的，广告投放装置还包括创意获取单元908，用于获取广告主在第二终端设备上设置的至少一个广告创意，根据至少一个广告创意对预设广告创意库进行更新。
应理解，装置实施例的描述可以参考上述对电子设备以及广告投放方法实施例的相关描述，其实现原理与技术效果与上述方法实施例类似，此处不再赘述。
基于上述各个实施例提供的方法，本申请实施例还提供以下内容：
本申请实施例提供了一种计算机程序产品，该程序产品包括程序，当该程序被电子设备运行时，使得电子设备上述各实施例中示出的广告投放方法。
本申请实施例提供一种计算机可读存储介质，该计算机可读存储介质存储有计算机程序，该计算机程序被处理器执行时实现上述各个实施例中示出的广告投放方法。
本申请实施例提供一种芯片，该芯片包括存储器和处理器，该处理器执行存储器中存储的计算机程序，以实现控制上述电子设备执行上述各个实施例中示出的广告投放方法。
应理解，本申请实施例中提及的处理器可以是中央处理单元(central processing unit，CPU)，还可以是其他通用处理器、数字信号处理器(digital signal processor，DSP)、专用集成电路
(application specific integrated circuit，ASIC)、现成可编程门阵列(field programmable gate array，FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件等。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。
还应理解，本申请实施例中提及的存储器可以是易失性存储器或非易失性存储器，或可包括易失性和非易失性存储器两者。其中，非易失性存储器可以是只读存储器(read-only memory，ROM)、可编程只读存储器(programmable ROM，PROM)、可擦除可编程只读存储器(erasable PROM，EPROM)、电可擦除可编程只读存储器(electrically EPROM，EEPROM)或闪存。易失性存储器可以是随机存取存储器(random access memory，RAM)，其用作外部高速缓存。通过示例性但不是限制性说明，许多形式的RAM可用，例如静态随机存取存储器(static RAM，SRAM)、动态随机存取存储器(dynamic RAM，DRAM)、同步动态随机存取存储器(synchronous DRAM，SDRAM)、双倍数据速率同步动态随机存取存储器(double data rate SDRAM，DDR SDRAM)、增强型同步动态随机存取存储器(enhanced SDRAM，ESDRAM)、同步连接动态随机存取存储器(synchlink DRAM，SLDRAM)和直接内存总线随机存取存储器(direct rambus RAM，DR RAM)。
所属领域的技术人员可以清楚地了解到，为了描述的方便和简洁，仅以上述各功能单元、模块的划分进行举例说明，实际应用中，可以根据需要而将上述功能分配由不同的功能单元、模块完成，即将所述装置的内部结构划分成不同的功能单元或模块，以完成以上描述的全部或者部分功能。实施例中的各功能单元、模块可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个单元中，上述集成的单元既可以采用硬件的形式实现，也可以采用软件功能单元的形式实现。另外，各功能单元、模块的具体名称也只是为了便于相互区分，并不用于限制本申请的保护范围。在上述实施例中，对各个实施例的描述都各有侧重，某个实施例中没有详述或记载的部分，可以参见其它实施例的相关描述。
本领域普通技术人员可以意识到，结合本文中所公开的实施例描述的各示例的单元及算法步骤，能够以电子硬件、或者计算机软件和电子硬件的结合来实现。这些功能究竟以硬件还是软件 方式来执行，取决于技术方案的特定应用和设计约束条件。专业技术人员可以对每个特定的应用来使用不同方法来实现所描述的功能，但这种实现不应认为超出本申请的范围。
在本申请所提供的实施例中，应该理解到，所揭露的装置和方法，可以通过其它的方式实现。例如，以上所描述的系统实施例仅仅是示意性的，例如，所述模块或单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，例如多个单元或组件可以结合或者可以集成到另一个系统，或一些特征可以忽略，或不执行。另一点，所显示或讨论的相互之间的耦合或直接耦合或通讯连接可以是通过一些接口，装置或单元的间接耦合或通讯连接，可以是电性，机械或其它的形式。
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。
另外，在本申请各个实施例中的各功能单元可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个单元中。上述集成的单元既可以采用硬件的形式实现，也可以采用软件功能单元的形式实现。
所述集成的单元如果以软件功能单元的形式实现并作为独立的产品销售或使用时，可以存储在一个计算机可读取存储介质中。基于这样的理解，本申请实现上述实施例方法中的全部或部分流程，可以通过计算机程序来指令相关的硬件来完成，所述的计算机程序可存储于一计算机可读存储介质中，该计算机程序在被处理器执行时，可实现上述各个方法实施例的步骤。其中，所述计算机程序包括计算机程序代码，所述计算机程序代码可以为源代码形式、对象代码形式、可执行文件或某些中间形式等。所述计算机可读介质至少可以包括：能够将计算机程序代码携带到大屏设备的任何实体或装置、记录介质、计算机存储器、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、电载波信号、电信信号以及软件分发介质。例如U盘、移动硬盘、磁碟或者光盘等。在某些司法管辖区，根据立法和专利实践，计算机可读介质不可以是电载波信号和电信信号。
最后应说明的是：以上所述，仅为本申请的具体实施方式，但本申请的保护范围并不局限于此，任何在本申请揭露的技术范围内的变化或替换，都应涵盖在本申请的保护范围之内。因此，本申请的保护范围应以所述权利要求的保护范围为准。

Claims (16)

  1. 一种广告投放方法，其特征在于，应用于云端服务器，所述方法包括：
    接收第一终端设备发送的广告请求，所述广告请求包括所述第一终端设备的设备标识和应用标识；
    根据所述设备标识，从与所述应用标识对应的预设广告创意库中确定目标广告创意，所述目标广告创意为目标广告在所述应用标识所属应用的广告位上的呈现样式，所述预设广告创意库包括广告主上传至所述云端服务器的与所述应用标识对应的至少一个广告创意；
    按照所述目标广告创意和所述设备标识，从预设素材库中确定目标广告素材，所述目标广告素材包括图片、视频、文本、链接中的一种或多种；
    按照所述目标广告创意对所述目标广告素材进行拼接，得到所述目标广告；
    将所述目标广告投放至所述广告位中。
  2. 根据权利要求1所述的方法，其特征在于，所述根据所述设备标识，从与所述应用标识对应的预设广告创意库中确定目标广告创意，包括：
    若根据所述设备标识从用户信息大数据平台获取到对应的人群标签，则从与所述应用标识对应的预设广告创意库中，确定与所述人群标签对应的目标广告创意。
  3. 根据权利要求2所述的方法，其特征在于，所述从与所述应用标识对应的预设广告创意库中，确定与所述人群标签对应的目标广告创意，包括：
    若所述预设广告创意库中存在与所述人群标签匹配的多个广告创意，则确定所述多个广告创意中千次展示收益最大的广告创意为所述目标广告创意。
  4. 根据权利要求2或3所述的方法，其特征在于，所述方法还包括：
    若所述预设广告创意库中不存在与所述人群标签匹配的广告创意，则确定所述预设广告创意库中千次展示收益最大的广告创意为所述目标广告创意。
  5. 根据权利要求2至4任一项所述的方法，其特征在于，所述方法还包括：
    若根据所述设备标识从所述用户信息大数据平台未获取到对应的人群标签，则确定所述预设广告创意库中千次展示收益最大的广告创意为所述目标广告创意。
  6. 根据权利要求2至5任一项所述的方法，其特征在于，所述方法还包括：
    获取所述目标广告在所述第一终端设备的投放信息，所述投放信息包括在所述第一终端设备上所述目标广告的浏览时长和/或点击率；
    根据所述投放信息对与所述设备标识对应的人群标签进行调整。
  7. 根据权利要求2至6任一项所述的方法，其特征在于，所述方法还包括：
    获取广告主在第二终端设备上设置的至少一个广告创意；
    根据所述至少一个广告创意对所述预设广告创意库进行更新。
  8. 一种广告投放装置，其特征在于，包括：
    接收请求单元，用于接收第一终端设备发送的广告请求，所述广告请求包括所述第一终端设备的设备标识和应用标识；
    创意确定单元，用于根据所述设备标识，从与所述应用标识对应的预设广告创意库中确定出目标广告创意，所述目标广告创意为目标广告在所述应用标识所属应用的广告位上的呈现样式，所述预设广告创意库包括广告主上传至云端服务器的与所述应用标识对应的至少一个广告创意；
    素材确定单元，用于按照所述目标广告创意和所述设备标识，从预设素材库中确定目标广告素材，所述目标广告素材包括图片、视频、文本、链接中的一种或多种；
    广告拼接单元，用于按照所述目标广告创意对所述目标广告素材进行拼接，得到所述目标广告；
    广告投放单元，用于将所述目标广告投放至所述广告位中。
  9. 根据权利要求8所述的装置，其特征在于，所述创意确定单元根据所述设备标识，从与所述应用标识对应的预设广告创意库中确定出目标广告创意，包括：
    若根据所述设备标识从用户信息大数据平台获取到对应的人群标签，则从与所述应用标识对 应的预设广告创意库中，确定与所述人群标签对应的目标广告创意。
  10. 根据权利要求9所述的装置，其特征在于，所述创意确定单元从与所述应用标识对应的预设广告创意库中，确定与所述人群标签对应的目标广告创意，包括：
    若所述预设广告创意库中存在与所述人群标签匹配的多个广告创意，则确定所述多个广告创意中千次展示收益最大的广告创意为所述目标广告创意。
  11. 根据权利要求9或10所述的装置，其特征在于，所述创意确定单元还用于：
    若所述预设广告创意库中不存在与所述人群标签匹配的广告创意，则确定所述预设广告创意库中千次展示收益最大的广告创意为所述目标广告创意。
  12. 根据权利要求9至11任一项所述的装置，其特征在于，所述创意确定单元还用于：
    若根据所述设备标识从所述用户信息大数据平台未获取到对应的人群标签，则确定所述预设广告创意库中千次展示收益最大的广告创意为所述目标广告创意。
  13. 根据权利要求9至12任一项所述的装置，其特征在于，所述装置还包括：
    信息获取单元，用于获取所述目标广告在所述第一终端设备的投放信息，所述投放信息包括在所述第一终端设备上所述目标广告的浏览时长和/或点击率；
    标签调整单元，用于根据所述投放信息对与所述设备标识对应的人群标签进行调整。
  14. 根据权利要求9至13任一项所述的装置，其特征在于，所述装置还包括：
    创意获取单元，用于获取广告主在第二终端设备上设置的至少一个广告创意，根据所述至少一个广告创意对所述预设广告创意库进行更新。
  15. 一种云端服务器，其特征在于，包括：处理器，所述处理器用于运行存储器中存储的计算机程序，以实现如权利要求1至7任一项所述的方法。
  16. 一种计算机可读存储介质，其特征在于，所述计算机可读存储介质存储有计算机程序，所述计算机程序被处理器执行时实现如权利要求1至7任一项所述的方法。
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