WO2021023163A1 - 一种应用开屏信息的显示方法及电子设备 - Google Patents

一种应用开屏信息的显示方法及电子设备 Download PDF

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Publication number
WO2021023163A1
WO2021023163A1 PCT/CN2020/106652 CN2020106652W WO2021023163A1 WO 2021023163 A1 WO2021023163 A1 WO 2021023163A1 CN 2020106652 W CN2020106652 W CN 2020106652W WO 2021023163 A1 WO2021023163 A1 WO 2021023163A1
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Prior art keywords
application
screen
electronic device
screen opening
opening
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PCT/CN2020/106652
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English (en)
French (fr)
Inventor
莫兰
金有奇
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华为技术有限公司
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Application filed by 华为技术有限公司 filed Critical 华为技术有限公司
Priority to EP20851002.4A priority Critical patent/EP3989526B1/en
Priority to US17/632,279 priority patent/US20220291934A1/en
Publication of WO2021023163A1 publication Critical patent/WO2021023163A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/4401—Bootstrapping
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/4401—Bootstrapping
    • G06F9/4406—Loading of operating system
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/445—Program loading or initiating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72403—User interfaces specially adapted for cordless or mobile telephones with means for local support of applications that increase the functionality
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72448—User interfaces specially adapted for cordless or mobile telephones with means for adapting the functionality of the device according to specific conditions
    • H04M1/72454—User interfaces specially adapted for cordless or mobile telephones with means for adapting the functionality of the device according to specific conditions according to context-related or environment-related conditions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H04M1/72469—User interfaces specially adapted for cordless or mobile telephones for operating the device by selecting functions from two or more displayed items, e.g. menus or icons
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising

Definitions

  • This application relates to the field of electronic equipment, and in particular to a display method and electronic equipment using screen opening information.
  • an application application, APP, hereinafter referred to as an application
  • the functions of the mobile phone can be improved, and a richer user experience can be provided to users.
  • the commercial monetization models of many applications also account for a large proportion of advertising.
  • some applications have a screen-opening function, and the open-screen advertising space resources when these applications are started are one of the highest quality and most valuable advertising space resources. That is, you can use the application's open-screen advertising space resources to display ads.
  • the advertisements displayed by using the open-screen advertising space resources are called open-screen advertisements below.
  • the current startup process of most applications with the screen opening function is: after the mobile phone receives the user's click operation on the icon of the application or the link of the application in other applications, the application cools down.
  • the mobile phone displays a white screen first, then displays the application's brand slogan (slogan), then displays the on-screen advertisement, and finally displays the homepage of the application.
  • the user clicks the icon of the headline on the desktop to open the headline of the day as an example.
  • the mobile phone After the mobile phone receives the user's click operation on the icon of Today’s Toutiao, in the case of cold start of Today’s Toutiao, as shown in Figure 2 (a), the mobile phone displays a white screen 201 first, and the time for displaying the white screen 201 is very short , Users may not notice. Then, as shown in (b) in Figure 2, the mobile phone displays the brand slogan 202 of today's headlines. As shown in (c) in Figure 2, the mobile phone displays the screen-opening advertisement 203 again. Finally, after the display of the screen opening advertisement 203 is completed or the user manually clicks to skip the screen opening advertisement 203, as shown in (d) in FIG. 2, the mobile phone automatically displays the home page 204 of Today's Toutiao.
  • the embodiments of the present application provide a method and electronic device for displaying application screen opening information, which solves the problem that it takes a long time to display application pages for users to view, and the human-computer interaction performance is poor.
  • an embodiment of the present application provides a method for displaying application screen opening information.
  • the method may include: an electronic device receives a user's operation to open a first application; the electronic device determines that the first application has screen opening by the operating system of the electronic device Function, the operating system determines that the first application has activated the system's screen opening capability, and the electronic device obtains the screen opening information of the first application from the operating system, which may include the brand slogan and/or screen opening advertisement of the first application; The device is loaded by the operating system to render the screen opening information of the first application; the electronic device displays the screen opening information of the first application; the electronic device starts the first application and displays the page of the first application.
  • the mobile phone After the mobile phone receives the user's operation to open the application with the screen opening function, it can complete the processing logic of the screen opening function through the operating system, that is, realize the screen opening information, such as Loading and rendering of the app’s brand slogan and/or on-screen advertisement.
  • the effect of the opening information can be seen in tens of milliseconds, and the display of the opening information can be completed in a shorter time, and the application page can be displayed in a shorter time.
  • User viewing improves human-computer interaction performance and enhances user experience.
  • the operating system of the electronic device may include a launcher; the electronic device receiving the user's operation of opening the first application may include: the electronic device receives the user's operation of opening the first application by the launcher.
  • the operating system of the electronic device may also include: a system opening management module; a list is stored in the electronic device, and the list contains the package names of applications that do not have the screen opening function;
  • the operating system of the device determining that the first application has a screen opening function may include: the electronic device determines that the package name of the first application is not included in the list by the system screen opening management module. In this way, not only will it not affect the startup experience of these applications that do not have the screen opening function, but also achieve compatibility with the startup process of applications that do not have the screen opening function.
  • the operating system determines that the first application has enabled the system screen opening capability, which may include: the electronic device is activated by the system screen opening management module according to whether the cached first application has opened the system screen The ability indication confirms that the first application has activated the system screen opening ability.
  • the method of this embodiment is adopted, that is, the processing logic of the screen opening function is completed through the operating system, which can achieve compatibility with the existing application startup process.
  • that the electronic device obtains the screen opening information of the first application by the operating system may include: the electronic device obtains the screen opening advertisement from a plurality of cached screen opening advertisements by the system screen opening management module.
  • the display success rate of the open-screen advertisement can be improved, the loss and waste of traffic when the screen is opened, and the clicks of the open-screen advertisement are increased Rate, increasing the application’s commercialization revenue. It can also further shorten the time spent on displaying the screen opening information, and further improve the human-computer interaction performance.
  • that the electronic device obtains the screen opening information of the first application from the operating system may include: the electronic device obtains the cached brand slogan of the first application by the system screen opening management module. In this way, the time spent on displaying the screen opening information can be further shortened, and the human-computer interaction performance can be further improved.
  • the method may further include: the electronic device determines that the first application is cold-started by the system screen opening management module.
  • the operating system of the electronic device may further include: a system opening service module
  • the method may further include: the system opening management module of the electronic device requests the system opening service module for the first application Screen-opening configuration information, the screen-opening configuration information of the first application includes: the brand slogan of the first application, an indication of whether the first application has enabled the system screen-opening capability; the electronic device sends a request message to the screen-opening management server from the system screen-opening service module , The request message is used to request the screen opening configuration information of the first application; the electronic device receives the screen opening configuration information of the first application from the screen opening management server by the system screen opening service module, or the electronic device receives from the system screen opening service module
  • the operating system of the electronic device may further include: a screen opening processing module; the electronic device starts the first application and displays the page of the first application, including: The application is initialized. After the initialization is completed and the display of the open-screen advertisement is completed or the user clicks to skip the open-screen advertisement, the electronic device displays the page of the first application.
  • the screen-opening configuration information of the first application may further include: the deep link path of the page of the first application; the electronic device displaying the page of the first application may include: the electronic device according to the deep link path Display the page of the first application.
  • the above method may further include: the system screen opening management module of the electronic device requests a screen opening advertisement from the system screen opening service module; the electronic device sends the advertisement to the screen opening management server from the system screen opening service module Request, the advertisement request is used to request the screen opening management server to issue the screen opening advertisement; the electronic device receives the advertisement creative information from the screen opening management server by the system opening management server, and the advertisement creative information includes the advertisement download path; the electronic device is opened by the system The screen service module downloads the corresponding screen opening advertisement according to the advertisement download path, updates the cache, and synchronizes the updated result to the system screen opening management module.
  • all applications with a screen opening function installed in the electronic device can share locally cached screen opening advertisements.
  • the traffic for users to download the screen opening advertisements can be saved, mobile phone performance can be improved, and power consumption can be reduced.
  • the application when it receives a user's operation to open an application with a screen opening function, and the application has enabled the system screen opening capability, it will obtain a new screen opening advertisement from the screen opening management server, so that the locally cached screen opening advertisement can be updated in time , which makes the preloading hit rate of the open-screen advertisement higher.
  • the launcher of the aforementioned electronic device receiving the user's operation of opening the first application may include: the electronic device receiving the user's click operation on the displayed icon of the first application by the launcher.
  • the launcher of the aforementioned electronic device receives the user's operation to open the first application, which may include: the launcher of the electronic device receives the user's click operation on the link of the first application, and the link of the first application includes In the page of the second application, the user's click operation on the link of the first application is used to open the first application, which is received and transmitted to the launcher by the screen opening processing module of the operating system.
  • the launcher of the mobile phone receives the user's operation to open the first application, which may include: the launcher of the electronic device receives the user's click operation on the link of the first application, and the link of the first application includes
  • the user's click operation on the link of the first application is used to open the first application, which is received and transmitted to the launcher by the screen opening processing module of the operating system.
  • embodiments of the present application provide an electronic device, which may include: one or more processors, memories, display screens, and input devices; wherein the memory is used to store one or more programs; one or more Each processor is configured to run one or more programs, so that the electronic device executes the method for displaying application screen opening information according to the first aspect or any one of the possible implementation manners of the first aspect.
  • embodiments of the present application provide a computer storage medium, which may include computer instructions, which when the computer instructions run on an electronic device, cause the electronic device to execute the first aspect or possible implementations of the first aspect
  • the embodiments of the present application provide a computer program product, which when the computer program product runs on a computer, causes the computer to execute the application described in the first aspect or any one of the possible implementation manners of the first aspect The display method of screen opening information.
  • an embodiment of the present application provides a device that has a function of implementing the behavior of an electronic device in the method of the first aspect.
  • the function can be realized by hardware, or by hardware executing corresponding software.
  • the hardware or software includes one or more modules corresponding to the above functions, for example, a display unit or module, an input unit or module, a system opening management unit or module, a system opening processing unit or module, and a system opening service unit Or modules, etc.
  • Figure 1 is a simplified schematic diagram of an application startup process provided by the prior art
  • Fig. 2 is a schematic diagram of an application startup interface provided by the prior art
  • FIG. 3 is a simplified schematic diagram of another application startup process provided by the prior art
  • FIG. 4 is a simplified schematic diagram of a system architecture provided by an embodiment of the application.
  • FIG. 5 is a schematic structural diagram of an electronic device provided by an embodiment of this application.
  • FIG. 6 is a schematic diagram of the software structure of an electronic device provided by an embodiment of the application.
  • FIG. 7 is a schematic flowchart of a method for displaying application screen opening information according to an embodiment of the application.
  • FIG. 8 is a schematic diagram of the composition of a display device applying screen opening information according to an embodiment of the application.
  • the startup process of an application with a screen opening function is: after the electronic device receives the user's operation to open the application, in the case of a cold start of the application, the electronic device first displays the application's brand slogan and/or the screen opening advertisement , After the information is displayed, the electronic device displays the homepage of the application.
  • the operation of the user to open the application may be: the user's click operation on the icon of the application displayed on the desktop (or called the home screen), or the user's click operation on the application link in other applications.
  • Cold start can refer to: when the application is not running in the background, the electronic device receives the user's operation to open the application, and in response to the operation, the electronic device will start the application.
  • This startup method can be called cold start .
  • the start mode corresponding to the cold start can be called a hot start.
  • Hot start may refer to: when the application is still running in the background, the electronic device receives the user's operation to open the application, and as a response to the operation, the electronic device starts the application. This startup method is called hot start.
  • the application's brand slogan and/or a screen opening advertisement will be displayed first, and then the application page will be displayed.
  • the page that was displayed the last time the application exited will be directly displayed.
  • Step 1 The operating system of the mobile phone receives the user's operation to open Today's Toutiao.
  • Step 2 According to the user's operation, the operating system of the mobile phone can prepare the resources needed to initialize today's headlines in the background, and use these resources to initialize today's headlines to pull up today's headlines.
  • Step 3 After the mobile phone pulls up today's headlines, today's headlines can be loaded to render the default white screen and displayed by the operating system, as shown in Figure 2 (a).
  • the white screen can be used as a logo for transitioning from a desktop or other application page to the Today’s headline. It takes about 100-200ms from the time the user performs the operation of opening today's headlines to the white screen.
  • Step 4 After Toutiao initialization is completed, if Toutiao needs to display the application brand slogan, the brand slogan for rendering Toutiao will be loaded and displayed by the operating system, as shown in Figure 2 (b). It takes about 300-500ms from the user to see the white screen to see the brand Slogan of today's headlines. In other words, it takes about 500ms from the time the user executes the operation of opening Today's Toutiao to seeing the brand Slogan of Today's Toutiao.
  • Step 5 If Today’s Toutiao has a screen-opening ad space resource, that is, when you need to display a screen-opening advertisement, you can load and render the brand slogan of Today’s Toutiao. In most scenarios, you need to send an advertisement request to the server deployed on the cloud side. Used to request a screen ad.
  • the advertisement request may include the package name of Today's Toutiao, and the information of the advertisement position: open screen.
  • the server predicts the ranking bidding results based on the ad scheduling/personalization protocol conformance test report (protocol conformance test report, pCTR), and can make real-time decisions about which creative content to present in the open-screen advertisement on the mobile phone side, and return the advertisement response to the mobile phone.
  • the advertisement response may at least include a download link of the open-screen advertisement. In this way, it can avoid that some open-screen advertisements have expired or are offline.
  • the server takes about 500ms-1500ms for the server to decide which creative content to present on the screen advertisement in real time.
  • the time consumed depends on network conditions, server performance and load conditions.
  • one open-screen advertisement can be selected from the multiple open-screen advertisements to be displayed to the user. If it exceeds this time period, it is necessary to request a screen advertisement from the server in real time.
  • Step 6 If in step 5, the server returns the download link of the open-screen advertisement, in most scenarios, it is also necessary to download the open-screen advertisement from the content distribution network (CDN) server in real time. Among them, it takes about 500ms to download the open-screen advertisement from the CDN server. Of course, it is also possible to pre-load the opening advertisement into the application 1-3 days in advance, but most of the applications are opened by users less frequently each day. After verification, it is found that the hit rate of this kind of pre-loaded open-screen advertisement is about 10%, which is very low. In other words, 90% of the on-screen advertisements still need to be downloaded from the CDN server in real time.
  • CDN content distribution network
  • Step 7 Today's Toutiao loads and renders the open-screen advertisement, which is displayed by the operating system, as shown in (c) in Figure 2. After seeing the brand slogan of Today’s Toutiao, the user can see the on-screen advertisement in about 1-2 seconds.
  • the display time of the open-screen advertisement can be 3-5s and is configurable.
  • the user can manually click to skip or wait for about 3-5 seconds.
  • the mobile phone can display the homepage of today's headline, as shown in Figure 2 (d). So far, today's headlines have been launched.
  • the above processing logic of the screen opening function before displaying the homepage of Today's Toutiao that is, the above-mentioned steps 3 to 7 all occur after the mobile phone operating system pulls up Today's Toutiao, and is implemented internally by Toutiao.
  • open-screen advertisements may experience download timeouts or download failures due to network quality (such as poor network signals, network congestion and limited bandwidth), server performance, and other reasons. In this way, there is a large proportion that causes the display of mobile phone open-screen advertisements to fail, reduces the display success rate of the open-screen advertisements, and causes the loss and waste of traffic when the screen is opened.
  • an embodiment of the present application provides a method for displaying application screen opening information, and the method may be applied to an electronic device including an application.
  • the applications of electronic devices include applications with a screen opening function.
  • the electronic device after receiving the user's operation to open the application with the screen opening function, the electronic device can complete the processing logic of the screen opening function through the operating system.
  • the display of the screen opening information can be completed in a shorter time, and the page of the application can be displayed for the user to view in a shorter time, which improves the human-computer interaction performance and improves the user experience.
  • adopting the method provided in the embodiment of the present application can improve the display success rate of the screen opening advertisement, and avoid the loss and waste of traffic when the screen is opened.
  • the process of completing the screen opening function processing logic through the operating system in this embodiment can be called system opening function processing logic.
  • the screen opening function processing logic can be completed by the application in the prior art.
  • the process is called non-system opening screen.
  • the screen opening information may include the brand slogan of the application and/or the screen opening advertisement.
  • An open-screen advertisement may refer to an advertisement displayed using an application's open-screen advertisement space resource.
  • the above-mentioned application with the function of opening the screen may be an embedded application (that is, a system application of an electronic device) or a downloadable application.
  • Embedded applications are applications provided as part of the implementation of electronic devices.
  • a downloadable application is an application that can provide its own Internet Protocol Multimedia Subsystem (IMS) connection.
  • the downloadable application may be an application pre-installed in the electronic device or may be a third-party application downloaded and installed in the electronic device by the user.
  • the applications of the electronic device may also include applications that do not have a screen opening function. Applications that do not have the screen opening function can be embedded applications or downloadable applications.
  • FIG. 4 a simplified schematic diagram of a system architecture provided by an embodiment of this application.
  • the system architecture may at least include: an electronic device 401 and a splash management server 402.
  • the electronic device 401 can install an application with a screen opening function.
  • the electronic device 401 may complete the processing logic of the screen opening function through the operating system of the electronic device 401 to show the screen opening information to the user.
  • the screen opening information may include the brand slogan of the application and/or the screen opening advertisement.
  • the electronic device 401 may, after receiving the user's operation to open the screen opening function, according to the locally cached
  • the screen-open configuration information of the application is displayed to the user through the operating system of the electronic device 401, which is the brand slogan of the application.
  • the opening configuration information of the application may include the brand slogan of the application. It may be cached locally when the application is started for the first time, or may be cached locally when other applications with a screen opening function in the electronic device 401 are started for the first time.
  • the screen opening configuration information of the application cached locally can also be dynamically updated.
  • the electronic device 401 can select a suitable screen-opening advertisement from locally cached screen-opening advertisements, and display it to the user through the operating system of the electronic device 401. In some other embodiments, the electronic device 401 may display the brand slogan of the application and an open-screen advertisement to the user through the operating system of the electronic device 401.
  • some applications use the operating system to complete the screen opening function processing logic, and some applications complete the screen opening function processing logic inside the application, that is, some applications have the system screen opening ability, and some applications do not have the system screen opening function.
  • the screen-opening configuration information of the application may also include an indication of whether the application is opened and the system's screen-opening capability.
  • the electronic device 401 may, after receiving the user's operation to open the above-mentioned application, first determine whether the application has activated the system screen opening capability according to the screen opening configuration information of the application.
  • the system screen opening can be performed, that is, the processing logic of the screen opening function is completed through the operating system of the electronic device 401 to show the screen opening information to the user. If the application has not activated the system screen opening capability, then non-system screen opening can be performed, that is, the processing logic of the screen opening function is completed within the application, such as showing the screen opening information to the user according to the process shown in FIG. 3.
  • the screen-opening configuration information of the application may also include: a deep link path of a page (such as a home page) of the application.
  • a deep link path of a page such as a home page
  • the electronic device 401 may automatically display the page of the application, such as the homepage, according to the locally cached screen-opening configuration information of the application.
  • the electronic device 401 may also asynchronously obtain the screen opening configuration information of the application from the screen opening management server 402 after receiving the user's operation to open the above-mentioned application.
  • the electronic device 401 may also asynchronously send an advertisement request for requesting a screen opening advertisement to the screen opening management server 402 to obtain appropriate advertisement creative information.
  • the advertisement creative information may include the download path of the on-screen advertisement. Therefore, the electronic device 401 obtains the open-screen advertisement by using the download path in the advertisement creative information.
  • the electronic device 401 can update the corresponding information cached locally according to the obtained screen-opening configuration information and the screen-opening advertisement of the application, so as to facilitate subsequent use. For example, after receiving the user's operation to open the above-mentioned application again, the electronic device 401 determines whether the application has enabled the system screen opening capability according to the locally cached screen opening configuration information of the application.
  • the electronic device 401 described in the embodiment of the present application may be a mobile phone, a tablet computer, a desktop type, a laptop, a handheld computer, a notebook computer, a personal computer (PC), a netbook, a cellular phone, Personal digital assistants (personal digital assistants, PDAs), wearable devices (such as smart watches), smart home devices (such as internet protocol television (IPTV)), on-board computers, game consoles, and augmented reality (augmented reality) , AR) ⁇ virtual reality (virtual reality, VR) devices and other devices that include applications with a screen opening function, this embodiment does not impose special restrictions on the specific form of the electronic device 401.
  • the specific structure of the electronic device 401 may be as shown in FIG. 5, which will be described in detail in the following embodiments.
  • the screen opening management server 402 can be used to implement two parts of functions.
  • the first part of the function It is used to save the screen-opening configuration information of all applications, and when the electronic device 401 receives a request for obtaining the screen-opening configuration information of the application, it can deliver the screen-opening configuration of the application to the electronic device 401 in real time Information, or deliver to the electronic device 401 the screen-opening configuration information of all or part of the applications with the screen-opening function installed in the electronic device 401.
  • the second part of the function It is used to process the advertisement request from the electronic device 401 for requesting a screen-opening advertisement in real time, and return appropriate advertisement creative information to the electronic device 401.
  • the advertisement creative information may include the download path of the open-screen advertisement.
  • the advertisement creative information may also include: the identification (ID) of the on-screen advertisement, the price, which promotion task it belongs to, and so on.
  • the above two parts of functions can be implemented in one server, such as the above-mentioned screen opening management server 402. It can also be implemented by two servers.
  • the first part of the function is implemented in one server, such as the screen-opening configuration server, and the second part of the function is implemented in another server, such as the real-time system screen-opening server.
  • system architecture may further include: a configuration management server 403.
  • the configuration management server 403 can provide an open platform for application developers to provide differentiated competitive services and open capabilities unique to vendors.
  • the ability of the system to open the screen is one of the open capabilities.
  • Application developers can apply for the application's system screen opening capabilities through the open platform. And when applying for the system opening capability of the application, configure the system opening parameters for the application through the open platform, such as configuring the brand slogan of the application, and the default page of the application directly entered after the opening information display is over (Such as the home page) the deeplink path.
  • the configuration management server 403 may generate corresponding screen-opening configuration information for the application according to the configuration of the developer.
  • the application's open-screen configuration information is valid for users on the entire network.
  • the screen opening configuration information may include: an indication of the screen opening capability of the application activation system, the brand slogan of the application, the deeplink path of the application page, etc.
  • application developers can also apply to close the system's screen opening capability at any time through the open platform.
  • the configuration management server 403 can also synchronize the screen opening configuration information of the application to the screen opening management server 402 in real time.
  • system architecture may also include: a CDN server 404.
  • the CDN server 404 may receive a request for downloading a screen-opening advertisement from the electronic device 401, and return the corresponding screen-opening advertisement to the electronic device 401.
  • FIG. 5 is a schematic structural diagram of an electronic device provided by an embodiment of this application.
  • the electronic device may include a processor 110, an external memory interface 120, an internal memory 121, a universal serial bus (USB) interface 130, a charging management module 140, a power management module 141, and a battery 142, Antenna 1, antenna 2, mobile communication module 150, wireless communication module 160, audio module 170, speaker 170A, receiver 170B, microphone 170C, earphone interface 170D, sensor module 180, button 190, motor 191, indicator 192, camera 193, A display screen 194, and a subscriber identification module (SIM) card interface 195, etc.
  • SIM subscriber identification module
  • the sensor module 180 may include a pressure sensor 180A, a gyroscope sensor 180B, an air pressure sensor 180C, a magnetic sensor 180D, an acceleration sensor 180E, a distance sensor 180F, a proximity light sensor 180G, a fingerprint sensor 180H, a temperature sensor 180J, a touch sensor 180K, and the environment Light sensor 180L, bone conduction sensor 180M, etc.
  • the structure illustrated in this embodiment does not constitute a specific limitation on the electronic device.
  • the electronic device may include more or fewer components than shown, or combine certain components, or split certain components, or arrange different components.
  • the illustrated components can be implemented in hardware, software, or a combination of software and hardware.
  • the processor 110 may include one or more processing units.
  • the processor 110 may include an application processor (AP), a modem processor, a graphics processing unit (GPU), and an image signal processor. (image signal processor, ISP), controller, memory, video codec, digital signal processor (digital signal processor, DSP), baseband processor, and/or neural-network processing unit (NPU) Wait.
  • AP application processor
  • modem processor modem processor
  • GPU graphics processing unit
  • image signal processor image signal processor
  • ISP image signal processor
  • controller memory
  • video codec digital signal processor
  • DSP digital signal processor
  • NPU neural-network processing unit
  • the different processing units may be independent devices or integrated in one or more processors.
  • the controller can be the nerve center and command center of the electronic device.
  • the controller can generate operation control signals according to the instruction operation code and timing signals to complete the control of fetching and executing instructions.
  • a memory may also be provided in the processor 110 to store instructions and data.
  • the memory in the processor 110 is a cache memory.
  • the memory can store instructions or data that have just been used or recycled by the processor 110. If the processor 110 needs to use the instruction or data again, it can be directly called from the memory. Repeated accesses are avoided, the waiting time of the processor 110 is reduced, and the efficiency of the system is improved.
  • the processor 110 may include one or more interfaces.
  • the interface may include an integrated circuit (inter-integrated circuit, I2C) interface, an integrated circuit built-in audio (inter-integrated circuit sound, I2S) interface, a pulse code modulation (pulse code modulation, PCM) interface, and a universal asynchronous transmitter (universal asynchronous transmitter) interface.
  • I2C integrated circuit
  • I2S integrated circuit built-in audio
  • PCM pulse code modulation
  • PCM pulse code modulation
  • UART universal asynchronous transmitter
  • MIPI mobile industry processor interface
  • GPIO general-purpose input/output
  • SIM subscriber identity module
  • USB Universal Serial Bus
  • the charging management module 140 is used to receive charging input from the charger.
  • the charger can be a wireless charger or a wired charger.
  • the charging management module 140 may receive the charging input of the wired charger through the USB interface 130.
  • the charging management module 140 may receive the wireless charging input through the wireless charging coil of the electronic device. While the charging management module 140 charges the battery 142, it can also supply power to the electronic device through the power management module 141.
  • the power management module 141 is used to connect the battery 142, the charging management module 140 and the processor 110.
  • the power management module 141 receives input from the battery 142 and/or the charge management module 140, and supplies power to the processor 110, the internal memory 121, the external memory, the display screen 194, the camera 193, and the wireless communication module 160.
  • the power management module 141 can also be used to monitor parameters such as battery capacity, battery cycle times, and battery health status (leakage, impedance).
  • the power management module 141 may also be provided in the processor 110.
  • the power management module 141 and the charging management module 140 may also be provided in the same device.
  • the wireless communication function of the electronic device can be realized by the antenna 1, the antenna 2, the mobile communication module 150, the wireless communication module 160, the modem processor, and the baseband processor.
  • the antenna 1 and the antenna 2 are used to transmit and receive electromagnetic wave signals.
  • Each antenna in an electronic device can be used to cover a single or multiple communication frequency bands. Different antennas can also be reused to improve antenna utilization.
  • antenna 1 can be multiplexed as a diversity antenna of a wireless local area network.
  • the antenna can be used in combination with a tuning switch.
  • the mobile communication module 150 can provide wireless communication solutions including 2G/3G/4G/5G and the like applied to electronic devices.
  • the mobile communication module 150 may include at least one filter, switch, power amplifier, low noise amplifier (LNA), etc.
  • the mobile communication module 150 can receive electromagnetic waves by the antenna 1, and perform processing such as filtering and amplifying the received electromagnetic waves, and then transmitting them to the modem processor for demodulation.
  • the mobile communication module 150 can also amplify the signal modulated by the modem processor, and convert it into electromagnetic waves for radiation via the antenna 1.
  • the electronic device may send request information for obtaining the screen opening configuration information of the application to the screen opening management server through the mobile communication module 150, and receive the screen opening configuration information returned from the screen opening management server.
  • the electronic device may also send an advertisement request for requesting a screen opening advertisement to the screen opening management server through the mobile communication module 150, and receive advertisement creative information from the screen opening management server.
  • the electronic device may also send a screen-opening advertisement download request to the CDN server through the mobile communication module 150, and receive a screen-opening advertisement from the CDN server.
  • at least part of the functional modules of the mobile communication module 150 may be provided in the processor 110.
  • at least part of the functional modules of the mobile communication module 150 and at least part of the modules of the processor 110 may be provided in the same device.
  • the modem processor may include a modulator and a demodulator.
  • the modulator is used to modulate the low frequency baseband signal to be sent into a medium and high frequency signal.
  • the demodulator is used to demodulate the received electromagnetic wave signal into a low-frequency baseband signal. Then the demodulator transmits the demodulated low-frequency baseband signal to the baseband processor for processing.
  • the low-frequency baseband signal is processed by the baseband processor and then passed to the application processor.
  • the application processor outputs a sound signal through an audio device (not limited to the speaker 170A, the receiver 170B, etc.), or displays an image or video through the display screen 194, such as displaying screen opening information.
  • the modem processor may be an independent device. In other embodiments, the modem processor may be independent of the processor 110 and be provided in the same device as the mobile communication module 150 or other functional modules.
  • the wireless communication module 160 can provide applications in electronic devices including wireless local area networks (WLAN) (such as wireless fidelity (Wi-Fi) networks), bluetooth (BT), and global navigation satellite systems. (global navigation satellite system, GNSS), frequency modulation (frequency modulation, FM), near field communication technology (near field communication, NFC), infrared technology (infrared, IR) and other wireless communication solutions.
  • WLAN wireless local area networks
  • BT Bluetooth
  • GNSS global navigation satellite system
  • frequency modulation frequency modulation, FM
  • NFC near field communication technology
  • infrared technology infrared, IR
  • the wireless communication module 160 may be one or more devices integrating at least one communication processing module.
  • the wireless communication module 160 receives electromagnetic waves via the antenna 2, frequency modulates and filters the electromagnetic wave signals, and sends the processed signals to the processor 110.
  • the wireless communication module 160 can also receive the signal to be sent from the processor 110, perform frequency modulation, amplify it, and convert it into electromagnetic wave radiation via the antenna 2.
  • the antenna 1 of the electronic device is coupled with the mobile communication module 150, and the antenna 2 is coupled with the wireless communication module 160, so that the electronic device can communicate with the network and other devices through wireless communication technology.
  • the wireless communication technologies may include global system for mobile communications (GSM), general packet radio service (GPRS), code division multiple access (CDMA), broadband Code division multiple access (wideband code division multiple access, WCDMA), time-division code division multiple access (TD-SCDMA), long term evolution (LTE), BT, GNSS, WLAN, NFC , FM, and/or IR technology, etc.
  • the GNSS may include global positioning system (GPS), global navigation satellite system (GLONASS), Beidou navigation satellite system (BDS), quasi-zenith satellite system (quasi -zenith satellite system, QZSS) and/or satellite-based augmentation systems (SBAS).
  • GPS global positioning system
  • GLONASS global navigation satellite system
  • BDS Beidou navigation satellite system
  • QZSS quasi-zenith satellite system
  • SBAS satellite-based augmentation systems
  • the electronic device realizes the display function through GPU, display screen 194, and application processor.
  • the GPU is a microprocessor for image processing, connected to the display 194 and the application processor.
  • the GPU is used to perform mathematical and geometric calculations for graphics rendering.
  • the processor 110 may include one or more GPUs, which execute program instructions to generate or change display information.
  • the display screen 194 is used to display images, videos, etc.
  • the display screen 194 includes a display panel.
  • the display panel can adopt liquid crystal display (LCD), organic light-emitting diode (OLED), active-matrix organic light-emitting diode or active-matrix organic light-emitting diode (active-matrix organic light-emitting diode).
  • LCD liquid crystal display
  • OLED organic light-emitting diode
  • active-matrix organic light-emitting diode active-matrix organic light-emitting diode
  • emitting diode AMOLED, flexible light-emitting diode (FLED), Miniled, MicroLed, Micro-oLed, quantum dot light-emitting diode (QLED), etc.
  • the electronic device may include 1 or N display screens 194, and N is a positive integer greater than 1.
  • the display screen 194 may be used to display screen opening information, including brand slogan and/or screen opening advertisements.
  • Electronic equipment can realize shooting functions through ISP, camera 193, video codec, GPU, display 194, and application processor.
  • the ISP is used to process the data fed back from the camera 193. For example, when taking a picture, the shutter is opened, the light is transmitted to the photosensitive element of the camera through the lens, the light signal is converted into an electrical signal, and the photosensitive element of the camera transfers the electrical signal to the ISP for processing and is converted into an image visible to the naked eye.
  • ISP can also optimize the image noise, brightness, and skin color. ISP can also optimize the exposure, color temperature and other parameters of the shooting scene.
  • the ISP may be provided in the camera 193.
  • the camera 193 is used to capture still images or videos.
  • the object generates an optical image through the lens and projects it to the photosensitive element.
  • the photosensitive element may be a charge coupled device (CCD) or a complementary metal-oxide-semiconductor (CMOS) phototransistor.
  • CMOS complementary metal-oxide-semiconductor
  • the photosensitive element converts the optical signal into an electrical signal, and then transmits the electrical signal to the ISP to convert it into a digital image signal.
  • ISP outputs digital image signals to DSP for processing.
  • DSP converts digital image signals into standard RGB, YUV and other formats.
  • the electronic device may include 1 or N cameras 193, and N is a positive integer greater than 1.
  • Digital signal processors are used to process digital signals. In addition to digital image signals, they can also process other digital signals. For example, when the electronic device selects the frequency point, the digital signal processor is used to perform Fourier transform on the frequency point energy.
  • Video codecs are used to compress or decompress digital video.
  • the electronic device can support one or more video codecs.
  • the electronic device can play or record videos in a variety of encoding formats, such as: moving picture experts group (MPEG) 1, MPEG2, MPEG3, MPEG4, etc.
  • MPEG moving picture experts group
  • NPU is a neural-network (NN) computing processor.
  • NN neural-network
  • NPU can realize the intelligent cognition of electronic devices and other applications, such as: image recognition, face recognition, voice recognition, text understanding, etc.
  • the external memory interface 120 may be used to connect an external memory card, such as a MicroSD card, to expand the storage capacity of the electronic device.
  • the external memory card communicates with the processor 110 through the external memory interface 120 to realize the data storage function. For example, save music, video and other files in an external memory card.
  • the internal memory 121 may be used to store computer executable program code, where the executable program code includes instructions.
  • the processor 110 executes various functional applications and data processing of the electronic device by running instructions stored in the internal memory 121.
  • the processor 110 may execute an instruction stored in the internal memory 121 to display the screen opening message as a response to the operation when the user opens the application with the screen opening function.
  • the internal memory 121 may include a storage program area and a storage data area. Among them, the storage program area can store an operating system, at least one application program (such as a sound playback function, an image playback function, etc.) required by at least one function.
  • the data storage area can store data (such as audio data, phone book, etc.) created during the use of the electronic device.
  • the internal memory 121 may include a high-speed random access memory, and may also include a non-volatile memory, such as at least one magnetic disk storage device, a flash memory device, a universal flash storage (UFS), etc.
  • the electronic device can implement audio functions through the audio module 170, the speaker 170A, the receiver 170B, the microphone 170C, the earphone interface 170D, and the application processor. For example, music playback, recording, etc.
  • the audio module 170 is used to convert digital audio information into an analog audio signal for output, and is also used to convert an analog audio input into a digital audio signal.
  • the audio module 170 can also be used to encode and decode audio signals.
  • the audio module 170 may be provided in the processor 110, or part of the functional modules of the audio module 170 may be provided in the processor 110.
  • the speaker 170A also called a “speaker” is used to convert audio electrical signals into sound signals.
  • the electronic device can listen to music through the speaker 170A, or listen to a hands-free call.
  • the receiver 170B also called “earpiece” is used to convert audio electrical signals into sound signals.
  • the electronic device answers a call or voice message, it can receive the voice by bringing the receiver 170B close to the human ear.
  • the microphone 170C also called “microphone”, “microphone”, is used to convert sound signals into electrical signals.
  • the user can approach the microphone 170C through the mouth to make a sound, and input the sound signal into the microphone 170C.
  • the electronic device may be provided with at least one microphone 170C.
  • the electronic device may be provided with two microphones 170C, which can realize noise reduction function in addition to collecting sound signals.
  • the electronic device may also be provided with three, four or more microphones 170C to collect sound signals, reduce noise, identify sound sources, and realize directional recording functions.
  • the earphone interface 170D is used to connect wired earphones.
  • the earphone interface 170D may be a USB interface 130, or a 3.5mm open mobile terminal platform (OMTP) standard interface, or a cellular telecommunications industry association (cellular telecommunications industry association of the USA, CTIA) standard interface.
  • OMTP open mobile terminal platform
  • CTIA cellular telecommunications industry association
  • the pressure sensor 180A is used to sense the pressure signal and can convert the pressure signal into an electrical signal.
  • the pressure sensor 180A may be provided on the display screen 194.
  • the capacitive pressure sensor may include at least two parallel plates with conductive material. When a force is applied to the pressure sensor 180A, the capacitance between the electrodes changes. The electronic device determines the strength of the pressure based on the change in capacitance. When a touch operation acts on the display screen 194, the electronic device detects the intensity of the touch operation according to the pressure sensor 180A. The electronic device may also calculate the touched position based on the detection signal of the pressure sensor 180A.
  • touch operations that act on the same touch location but have different touch operation strengths may correspond to different operation instructions. For example: when a touch operation whose intensity of the touch operation is less than the first pressure threshold is applied to the short message application icon, an instruction to view the short message is executed. When a touch operation with a touch operation intensity greater than or equal to the first pressure threshold acts on the short message application icon, an instruction to create a new short message is executed.
  • the gyro sensor 180B can be used to determine the movement posture of the electronic device.
  • the angular velocity of the electronic device around three axes i.e., x, y, and z axes
  • the gyro sensor 180B can be used for image stabilization.
  • the gyroscope sensor 180B detects the angle of the shake of the electronic device, calculates the distance that the lens module needs to compensate according to the angle, and allows the lens to counteract the shake of the electronic device through a reverse movement to achieve anti-shake.
  • the gyro sensor 180B can also be used for navigation and somatosensory game scenes.
  • the air pressure sensor 180C is used to measure air pressure.
  • the electronic device calculates the altitude based on the air pressure value measured by the air pressure sensor 180C to assist positioning and navigation.
  • the magnetic sensor 180D includes a Hall sensor.
  • the electronic device can use the magnetic sensor 180D to detect the opening and closing of the flip holster.
  • the electronic device when the electronic device is a flip machine, the electronic device can detect the opening and closing of the flip according to the magnetic sensor 180D.
  • features such as automatic unlocking of the flip cover are set.
  • the acceleration sensor 180E can detect the magnitude of the acceleration of the electronic device in various directions (generally three-axis).
  • the magnitude and direction of gravity can be detected when the electronic device is stationary. It can also be used to identify the posture of electronic devices, and used in applications such as horizontal and vertical screen switching, pedometers, etc.
  • Distance sensor 180F used to measure distance.
  • Electronic equipment can measure distance through infrared or laser.
  • the electronic device may use the distance sensor 180F to measure the distance to achieve fast focusing.
  • the proximity light sensor 180G may include, for example, a light emitting diode (LED) and a light detector such as a photodiode.
  • the light emitting diode may be an infrared light emitting diode.
  • the electronic device emits infrared light through the light-emitting diode.
  • Electronic devices use photodiodes to detect infrared reflected light from nearby objects. When sufficient reflected light is detected, it can be determined that there is an object near the electronic device. When insufficient reflected light is detected, the electronic device can determine that there is no object near the electronic device.
  • the electronic device can use the proximity light sensor 180G to detect that the user holds the electronic device close to the ear to talk, so as to automatically turn off the screen to save power.
  • the proximity light sensor 180G can also be used in leather case mode, and the pocket mode will automatically unlock and lock the screen.
  • the ambient light sensor 180L is used to sense the brightness of the ambient light.
  • the electronic device can adaptively adjust the brightness of the display screen 194 according to the perceived brightness of the ambient light.
  • the ambient light sensor 180L can also be used to automatically adjust the white balance when taking pictures.
  • the ambient light sensor 180L can also cooperate with the proximity light sensor 180G to detect whether the electronic device is in the pocket to prevent accidental touch.
  • the fingerprint sensor 180H is used to collect fingerprints. Electronic devices can use the collected fingerprint characteristics to unlock fingerprints, access application locks, take photos with fingerprints, and answer calls with fingerprints.
  • the temperature sensor 180J is used to detect temperature.
  • the electronic device uses the temperature detected by the temperature sensor 180J to execute the temperature processing strategy. For example, when the temperature reported by the temperature sensor 180J exceeds a threshold value, the electronic device executes to reduce the performance of the processor located near the temperature sensor 180J, so as to reduce power consumption and implement thermal protection.
  • the electronic device when the temperature is lower than another threshold, the electronic device heats the battery 142 to avoid abnormal shutdown of the electronic device due to low temperature.
  • the electronic device boosts the output voltage of the battery 142 to avoid abnormal shutdown caused by low temperature.
  • Touch sensor 180K also called “touch panel”.
  • the touch sensor 180K may be disposed on the display screen 194, and the touch screen is composed of the touch sensor 180K and the display screen 194, which is also called a “touch screen”.
  • the touch sensor 180K is used to detect touch operations acting on or near it.
  • the touch sensor can pass the detected touch operation to the application processor to determine the type of touch event.
  • the display screen 194 may provide visual output related to touch operations.
  • the touch sensor 180K may also be disposed on the surface of the electronic device, which is different from the position of the display screen 194.
  • the bone conduction sensor 180M can acquire vibration signals.
  • the bone conduction sensor 180M can obtain the vibration signal of the vibrating bone mass of the human voice.
  • the bone conduction sensor 180M can also contact the human pulse and receive the blood pressure pulse signal.
  • the bone conduction sensor 180M may also be provided in the earphone, combined with the bone conduction earphone.
  • the audio module 170 can parse the voice signal based on the vibration signal of the vibrating bone block of the voice obtained by the bone conduction sensor 180M, and realize the voice function.
  • the application processor may analyze the heart rate information based on the blood pressure beat signal obtained by the bone conduction sensor 180M, and realize the heart rate detection function.
  • the button 190 includes a power button, a volume button, and so on.
  • the button 190 may be a mechanical button. It can also be a touch button.
  • the electronic device can receive key input and generate key signal input related to user settings and function control of the electronic device.
  • the motor 191 can generate vibration prompts.
  • the motor 191 can be used for incoming call vibration notification, and can also be used for touch vibration feedback.
  • touch operations applied to different applications can correspond to different vibration feedback effects.
  • Acting on touch operations in different areas of the display screen 194, the motor 191 can also correspond to different vibration feedback effects.
  • Different application scenarios for example: time reminding, receiving information, alarm clock, games, etc.
  • the touch vibration feedback effect can also support customization.
  • the indicator 192 may be an indicator light, which may be used to indicate the charging status, power change, or to indicate messages, missed calls, notifications, and so on.
  • the SIM card interface 195 is used to connect to the SIM card.
  • the SIM card can be inserted into the SIM card interface 195 or pulled out from the SIM card interface 195 to achieve contact and separation with the electronic device.
  • the electronic device can support 1 or N SIM card interfaces, and N is a positive integer greater than 1.
  • the SIM card interface 195 can support Nano SIM cards, Micro SIM cards, SIM cards, etc.
  • the same SIM card interface 195 can insert multiple cards at the same time. The types of the multiple cards can be the same or different.
  • the SIM card interface 195 can also be compatible with different types of SIM cards.
  • the SIM card interface 195 may also be compatible with external memory cards.
  • the electronic device interacts with the network through the SIM card to realize functions such as call and data communication.
  • the electronic device adopts eSIM, that is, an embedded SIM card.
  • the eSIM card can be embedded in the electronic device and cannot be separated from the electronic device.
  • the software system of the above electronic device may adopt a layered architecture, an event-driven architecture, a microkernel architecture, a microservice architecture, or a cloud architecture.
  • the embodiment of the present application takes an Android system with a layered architecture as an example to illustrate the software structure of an electronic device.
  • Fig. 6 is a software structure diagram of an electronic device according to an embodiment of the present application.
  • the layered architecture divides the software into several layers, and each layer has a clear role and division of labor. Communication between layers through software interface.
  • the Android system is divided into three layers, from top to bottom, respectively, the application layer, the application framework layer (framework), and the kernel layer.
  • the application layer can include a series of application packages.
  • the application package may include applications with a screen opening function, such as Amazon, Toutiao, Twitter, Youku, NetEase Cloud Music, WeChat and other applications.
  • the application package may also include applications that do not have the function of opening the screen, such as settings, calculator, compass, voice recorder, camera, call, SMS and other applications.
  • the application layer can also include: Launcher.
  • Launcher is a desktop system application for electronic devices, which is a system-level application.
  • the electronic device receives the user's click operation on the icon of the application with the screen opening function displayed on the desktop, or the user's click operation on the link of the application with the screen opening function in other applications
  • Launcher can use the framework of the electronic device, such as calling the system screen opening management module included in the electronic device framework, to realize the processing logic of completing the screen opening function through the operating system to show the screen opening information to the user, such as showing the user The effect of the applied brand slogan and/or on-screen advertising.
  • the above-mentioned system screen opening management module may also be referred to as a system screen opening manager, which may be a software development kit (SDK).
  • SDK software development kit
  • the screen opening management module of the system can be included in the application framework layer (framework).
  • the framework can initialize the application in parallel and jump directly to the corresponding page.
  • the screen opening management module of the system can concurrently notify the screen opening processing module of the electronic device framework to initialize the application and directly jump to the corresponding page.
  • the display of screen opening information also requires real-time communication between the system opening management module and the system opening service module, so that the system opening management module can obtain the data needed to display the opening information, such as applications Brand slogan and/or open-screen advertising.
  • the aforementioned system screen opening service module may also be called a splash service (Service).
  • the screen opening service module of the system can be included in the application layer. It is one of the core services of mobile application services on the electronic device side, and can be used as an advertising engine on the electronic device side to support real-time networking capabilities.
  • the system opening service module can be the advertising service in Huawei HMS Core APK.
  • the electronic device can obtain the screen opening configuration information of the application from the screen opening management server 402 through the system screen opening service module, and the screen opening configuration information may include the brand slogan of the application.
  • the electronic device can also obtain advertisement creative information from the screen opening management server 402 through the system screen opening service module.
  • the advertisement creative information may include the download path of the open-screen advertisement.
  • the electronic device can also download the corresponding screen-opening advertisement from the CDN server 404 through the system screen-opening service module according to the download path in the advertisement creative information.
  • the system opening service module can obtain the data required to display the opening information (including the brand slogan of the application and/or the opening advertisement), so that the system opening management module can obtain these data for the next time the application is opened. Screen information to prepare.
  • the cached open-screen advertisement can be shared by all applications in the electronic device.
  • the application framework layer provides an application programming interface (application programming interface, API) and a programming framework for applications in the application layer.
  • the framework is the operating frame base of the electronic device.
  • the framework may also include a screen opening processing module.
  • the screen opening processing module can be responsible for initializing the application when the application at the application layer is started, and can directly jump to the corresponding page (such as the home page of the application) according to the call of the system opening management module.
  • the framework can also be responsible for providing communication mechanisms between applications.
  • the kernel layer is the layer between hardware and software.
  • the kernel layer contains at least display driver, camera driver, audio driver, sensor driver, etc.
  • the electronic device after the electronic device receives the user's operation to open the application with the screen opening function, the electronic device can complete the processing logic of the screen opening function through the operating system to show the screen opening information to the user in a shorter time , And the page of the application for users to view.
  • the screen opening information may include the brand slogan of the application and/or the screen opening advertisement.
  • FIG. 7 is a schematic flowchart of a method for displaying application screen opening information according to an embodiment of the application.
  • the electronic device is a mobile phone
  • the application with a screen opening function is today's headline
  • the screen opening information includes the brand slogan of the application and the screen opening advertisement as an example.
  • the method may include:
  • the launcher of the mobile phone receives the user's operation of opening today's headlines.
  • the mobile phone may display the icons of these applications on the desktop of the mobile phone. For example, if Today’s Toutiao is installed in the phone, the icon of Today’s Toutiao will be displayed on the desktop of the phone.
  • the mobile phone can receive the click operation. For example, the launcher of the mobile phone can receive the click operation, and the click operation opens today's headlines.
  • the user can also click the link of Today's Toutiao in other applications to open Today's Toutiao.
  • the mobile phone currently displays the Amazon interface, which includes a link to Today’s Toutiao, which is a link to open Today’s Toutiao according to the package name, not a deeplink link.
  • the user wants to open the headline of the day, he can click on the link of the headline of the day in the Amazon interface.
  • the phone can receive a click operation, which is used to open today's headlines.
  • the operating system of the mobile phone such as Framework (such as the screen opening processing module), can receive the click operation.
  • the Framework (such as the screen opening processing module) can determine that the click operation is an operation to open today's headlines by package name.
  • the framework (such as the screen opening processing module) can transmit the operation of opening today's headlines to the launcher of the mobile phone. The launcher of the mobile phone receives the operation to open today's headlines.
  • the launcher of the mobile phone calls the system opening management module of the mobile phone, and the system opening management module determines that Toutiao has activated the system opening capability.
  • some of the applications installed in the mobile phone have a screen opening function, that is, after the mobile phone receives the user's operation to open the application, in the case of a cold start of the application, the mobile phone will first display the screen opening information, and then display The page of the application, such as the homepage.
  • Today’s Toutiao is an application with a screen opening function.
  • system applications such as settings, text messages, compass, calculator, and voice recorder.
  • applications with the screen opening function will involve the display process of the screen opening information in the case of a cold start, while the applications without the screen opening function will not.
  • the screen opening information may also be displayed first, and then the page of the application is displayed, which is not specifically limited in this embodiment.
  • a list may be stored in the mobile phone, such as a white list hereinafter.
  • the whitelist includes package names of applications that do not have the screen opening function among the applications installed on the mobile phone. If there are system applications such as settings, SMS, compass, calculator, voice recorder, etc. installed in the mobile phone, and these applications do not have the screen opening function, the package names of these applications are included in the whitelist.
  • the whitelist may be pre-configured, or it may be issued to the mobile phone by the configuration server of the operating system.
  • the mobile phone's launcher When the mobile phone's launcher receives the user's operation to open an application, the mobile phone's launcher can be handed over to the mobile phone's operating system, such as Framework to determine whether the application has a screen opening function.
  • the launcher of the mobile phone calls the system opening management module of the mobile framework, and the system opening management module first determines whether the application has the opening function, that is, whether it involves the display process of opening information.
  • the system opening management module of the mobile phone can determine whether the package name of the application is included in the white list. If the package name of the application is included in the whitelist, it indicates that the application does not have the screen opening function, that is, it does not involve the display process of the screen opening information.
  • the application can be started according to the original startup process of the application. In this way, not only will it not affect the startup experience of these applications that do not have the screen opening function, but also achieve compatibility with the startup process of applications that do not have the screen opening function.
  • the package name of the application is not included in the whitelist, it indicates that the application is an application with a screen opening function, which will involve the display process of the screen opening information.
  • the mobile phone may determine that the display of screen opening information is required when determining that the application is an application with a screen opening function.
  • the operating system of the mobile phone can determine whether the application is a cold start. Display the opening information. For example, the launcher of the mobile phone receives the user's operation to open Toutiao, and the system's screen opening management module determines that the package name of Toutiao is not included in the whitelist, and Toutiao is a cold start, then the phone can determine that it needs to open the screen. Show.
  • an open platform can be provided for application developers, for application developers to apply for opening or closing the system screen opening capability of the application for their application.
  • Application developers can apply to open or close the application's system screen opening capability at any time through the open platform, and it will take effect in real time after the configuration management server of the open platform has passed the review, and can be effectively covered by users on the entire network.
  • the application developer applies for the system screen opening capability of his application, after receiving the user's operation to open the application with the screen opening function, the mobile phone can display the screen opening information according to the system screen opening process.
  • the mobile phone can display the screen opening information according to the non-system screen opening process . In this way, compatibility with the existing screen opening process can be achieved.
  • the configuration management server that provides the open platform can generate the screen-opening configuration information corresponding to the application.
  • the screen opening configuration information may include: an indication of whether the application enables the system screen opening capability, the brand slogan of the application, and the deeplink path of the application page.
  • the screen-opening configuration information of the application generated by the configuration management server can be issued (or synchronized to) the screen-opening management server, and the screen-opening management server is issued to the mobile phone, so that the mobile phone stores the screen-opening configuration information of the application.
  • the mobile phone may request the screen opening configuration information of the application from the screen opening management server for the first time or every time it receives that the user opens an application with a screen opening function, such as the aforementioned headline.
  • the screen opening management server can return the screen opening configuration information of the application to the mobile phone, and the mobile phone can cache the received screen opening configuration information of the application to facilitate the next time the application is opened.
  • the screen opening management server returns the screen opening configuration information of all applications with the screen opening configuration function in the applications installed on the mobile phone, and the mobile phone can cache the screen opening configuration information of all the received applications , So as to facilitate the next time you open this application and other applications with the screen opening function.
  • the screen opening configuration information of the application may not be cached in the mobile phone, but every time the user opens the application operation is received, the screen opening management server requests the screen opening configuration information of the application in real time. This embodiment is here. No specific restrictions.
  • the launcher of the mobile phone after the launcher of the mobile phone receives the user's operation to open an application, it can call the framework, such as calling the system opening management module of the framework.
  • the launcher of the mobile phone can transmit the package name of the application to the system opening management module.
  • the system screen opening management module first determines whether the application is an application with a screen opening function according to the white list, that is, whether it involves the display process of the screen opening information. If it is determined that the package name of the application is included in the above whitelist, that is, the application does not involve the display process of the screen opening information, the mobile phone framework (such as the screen opening processing module) can be notified to start the application according to the original startup process of the application. application.
  • the system opening management module can determine whether the application is a cold start. If it is not a cold start, but a warm start, the mobile phone's framework (such as the screen opening processing module) can be notified to start the application according to the original start process.
  • the system opening management module can obtain the opening configuration information of the application from the cached opening configuration information according to the package name of the application Configuration information.
  • the system screen opening management module can notify the mobile phone's framework (such as the screen opening processing module) to start the application according to the application startup process shown in Figure 3. Including the display of screen opening information and the display process of application pages.
  • the system opening management module of the mobile phone can asynchronously request the opening configuration information of the application from the opening management server through the system opening service module of the mobile phone. For specific description, refer to S708-S711 in this embodiment.
  • the system screen opening management module can determine whether the application has enabled the system screen opening capability according to the application screen opening configuration information.
  • the screen opening configuration information of the application includes an indication of whether the application has activated the system screen opening capability, and the system screen opening management module can determine whether the application has activated the system screen opening capability according to the instruction.
  • system screen opening management module determines that the application has not activated the system screen opening capability
  • the system screen opening management module can notify the mobile phone's framework (such as the screen opening processing module) to start the application according to the application startup process shown in Figure 3, including opening Display process of screen information and application page. If the system screen opening management module determines that the application enables the system screen opening capability, the following S703-S705 can be executed.
  • the mobile phone's launcher After the mobile phone's launcher receives the user's operation to open Today's Toutiao, it can call the system opening management module and transmit the package name of Today's Toutiao to the system opening management module.
  • the system opening management module can determine that the package name of Today’s Toutiao is not included in the whitelist. If it is determined that Today’s Toutiao is a cold start, the system opening management module can obtain cached Today’s Toutiao’s screen opening configuration information according to the package name of Today’s Toutiao.
  • the system screen opening management module can determine whether Today's Toutiao has enabled the system screen opening ability according to the indication of whether the application in the screen opening configuration information has enabled the system screen opening capability. When it is determined that Toutiao has enabled the system to open the screen, execute the following S703-S705.
  • all applications with the screen opening function can also be defaulted to have the system screen opening capability enabled.
  • the application is an application with the screen opening function and is a cold start, if you start from If the screen opening configuration information of the application is found in the cache, the following S703-S705 can be directly executed.
  • the system screen opening management module of the mobile phone obtains the cached brand slogan and screen opening advertisements of Today’s Toutiao.
  • the system opening management module of the mobile phone loads and renders the brand slogan and the opening advertisement of the headline today.
  • the mobile phone displays the brand slogan and open-screen advertisements of today's headlines.
  • the processing logic of the screen opening function completed by the operating system can shorten the time required to display the screen opening information, and the application page can be displayed for the user to view in a shorter time.
  • the screen opening information such as the screen opening advertisement and the application screen opening slogan
  • the opening information of the application can be obtained from the cache. However, it is not necessary to obtain the opening information of the application from the cache. The mobile phone can obtain the opening information in real time when it is determined that the application needs to display the opening information.
  • the mobile phone can obtain the opening information of Today's headlines from the cache as an example.
  • the mobile phone’s operating system such as the system’s screen opening management module
  • the operating system of the mobile phone such as the system opening management module, can also select an appropriate opening advertisement from the cached opening advertisements.
  • the operating system such as the system opening management module, loads and renders the brand slogan and the opening advertisement of Today's Toutiao, and then the mobile phone displays the brand slogan and the opening advertisement of Today's Toutiao.
  • the processing logic of the screen opening function is completed through the operating system, and the display of the brand slogan and the screen opening advertisement can be realized in about 40 ms.
  • the display time of the open-screen advertisement can be 3-5s. The display time is configurable.
  • the screen opening advertisement cached in the mobile phone can be obtained according to the download path of the screen opening advertisement requested from the screen opening management server when the mobile phone receives an operation of opening any application with the screen opening function in the mobile phone. of.
  • the screen opening advertisement cached in the mobile phone can be dynamically updated when the user opens an application with the screen opening function in the mobile phone. For specific description, please refer to S712-S715 in this embodiment.
  • the screen opening management module of the system can select any screen opening advertisement as the screen opening advertisement that can be displayed when opening today's headline this time.
  • the corresponding advertisement & APP matching effective rules can be saved, such as which applications are applicable and which applications are not applicable.
  • the screen opening management module of the system can select the opening screen advertisement suitable for today's headlines from the opening screen advertisements cached by the mobile phone according to the effective rules of the advertisement & APP matching of the opening advertisement. Of course, if you do not select a suitable screen opening advertisement from the cached opening advertisements when opening today's headlines this time, you can not display the opening screen advertisements this time opening the screen.
  • the system opening management module of the mobile phone can also count the effective exposure, clicks, and manual skipping events of the actual opening advertisement, and report to the system opening service module of the mobile phone in real time.
  • the system screen opening service module of the mobile phone can report these events to the screen opening management server for statistics and commercial settlement.
  • the system screen opening service module can also calculate the exposure frequency of screen opening advertisements in real time, and notify the system screen opening management module. According to the exposure frequency notified by the system opening service module, and the exclusivity and relevance of the opening advertisement, the system opening management module can reasonably select the opening advertisement when opening an application with the opening function next time, so as to control the same opening advertisement.
  • the frequency and time interval of the exposure to improve the user experience.
  • the system opening management module can update the list of applications supported by the opening advertisement (that is, which applications can display the opening advertisement) according to the exposure frequency of the opening advertisement notified by the system opening service module to realize the exposure of the opening advertisement Control of frequency and time interval.
  • the system screen opening management module of the mobile phone calls the screen opening management module of the mobile phone, and the screen opening management module initializes today's headlines.
  • the mobile phone can not only complete the processing logic of the screen opening function through the operating system, but also can perform the initialization of today's headlines and the loading and rendering of today's headlines by the operating system, such as framework.
  • the system screen opening management module of the mobile phone can notify the screen opening processing module of the framework of the mobile phone in parallel, and the screen opening processing module of the mobile phone will perform The deeplink path of the application page in the opening configuration information of Today’s Toutiao initializes Today’s Toutiao, and the home page can be loaded and rendered according to the deeplink path. Skip the logic of opening the screen in the original application. In this way, it is possible to avoid the experience problem caused by repeated opening of the screen twice and the problem of cheating on the opening advertisement traffic.
  • the mobile phone can display the page of the Toutiao.
  • the page may be the page corresponding to the deeplink path included in the opening configuration information of Today’s Toutiao, and it may be the homepage of Today’s Toutiao or other pages of Today’s Toutiao. In this way, you can directly enter the application page for users to view after the system opens the screen, which not only improves the user experience of application startup, but also avoids repeated screen openings in the system and in the application, thereby avoiding the appearance of splash screens and media traffic cheating The problem.
  • the developer of the application may change the application's system opening configuration at any time.
  • the application's system screen opening capability is changed from activation to shutdown, or from shutdown to activation.
  • the brand slogan of the application is changed, and/or the default page of the application directly entered after the display of the screen opening information is completed. Therefore, in order to take effect on the user side in time after the developer changes the system startup configuration of the application, the following steps may also be included in the embodiment of the present application: S708-S711.
  • the system screen opening management module of the mobile phone requests the screen opening configuration information of the application from the system screen opening service module of the mobile phone.
  • the system screen opening service module of the mobile phone sends request information to the screen opening management server, where the request information is used to obtain the screen opening configuration information of the application.
  • the screen opening management server returns the screen opening configuration information of the application to the system screen opening service module of the mobile phone.
  • the system screen opening service module of the mobile phone updates and saves the application screen opening configuration information, and synchronizes it to the system screen opening management module of the mobile phone.
  • the mobile phone's operating system such as The system screen opening management module can use the network connection capability of the system screen opening service module of the mobile phone to request the screen opening configuration information of the application from the screen opening management server.
  • the mobile phone may only request the screen opening configuration information of the application from the screen opening management server.
  • the mobile phone's system opening management module can request the system's opening-up service module for the opening configuration information of Today's Toutiao, such as the package name of Today's Toutiao when sending the request.
  • the system screen opening service module of the mobile phone can send request information carrying the package name of Today's Toutiao to the screen opening management server for obtaining the screen-opening configuration information of Today's Toutiao.
  • the screen opening management server After the screen opening management server receives the request information carrying the package name of Today's Toutiao, it can return the screen opening configuration information of the Today's Toutiao to the system screen opening service module of the mobile phone.
  • the system opening service module of the mobile phone can update and save the opening configuration information of Today’s Toutiao according to the received opening configuration information, and can also synchronize the system opening management module of the mobile phone to the system opening management module of the mobile phone, which is convenient for the next time you open Today’s Toutiao.
  • the mobile phone may request the screen opening management server for the screen opening configuration information of all applications with the screen opening function included in the mobile phone.
  • the system opening management module of the mobile phone can request the system opening service module for the opening configuration information of all applications with the opening function included in the mobile phone, such as when sending the request.
  • the package name of all applications with the screen opening function included in the phone can send the request information carrying all the application package names with the screen opening function included in the mobile phone to the screen opening management server to obtain the screen opening configuration of all the applications with the screen opening function included in the mobile phone information.
  • the screen opening management server After the screen opening management server receives the request information, it can return the screen opening configuration information of these applications to the system screen opening service module of the mobile phone.
  • the system screen opening service module of the mobile phone can update and save the screen opening configuration information of the corresponding application according to the received screen opening configuration information, and can also be synchronized to the system screen opening management module of the mobile phone to facilitate the next time the application is opened.
  • the screen opening management server side can manage and maintain a list of all the applications with the screen opening function installed in the mobile phone.
  • the mobile phone when the mobile phone needs to request the screen opening configuration information of all the applications with the screen opening function included in the mobile phone, it may not carry the package names of all the applications with the screen opening function included in the mobile phone, and the screen opening management server opens the screen according to the request.
  • the mobile phone with configuration information and the maintained list can know which application's screen-opening configuration information needs to be returned to the mobile phone.
  • the screen-opening management server when the screen-opening management server returns the screen-opening configuration information of the application to the mobile phone, it may also only return the screen-opening configuration information of all applications with the screen-opening function installed in the mobile phone compared to the previous return.
  • the changed part of the screen configuration information, but not all the information can improve the synchronization efficiency of the screen configuration information.
  • this embodiment may further include the following steps: S712-S715.
  • the system screen opening management module of the mobile phone requests a screen opening advertisement from the system screen opening service module of the mobile phone.
  • the system screen opening service module of the mobile phone sends an advertisement request to the screen opening management server, where the advertisement request is used to obtain a screen opening advertisement.
  • the screen opening management server returns the advertisement creative information to the system screen opening service module of the mobile phone, and the advertisement creative information includes the download path of the screen opening advertisement.
  • the system screen opening service module of the mobile phone updates the cached screen opening advertisement, and synchronizes to the system screen opening management module of the mobile phone.
  • the mobile phone After the mobile phone receives the user's operation to open an application, if it is determined that the application is an application with a screen opening function, and the application has enabled the system screen opening capability, in order to be able to update the cached screen opening advertisement in time, add a screen opening advertisement
  • the operating system of the mobile phone such as the screen opening management module of the mobile phone, can use the networking capability of the system opening service module of the mobile phone to request a screen opening advertisement from the screen opening management server.
  • the system screen opening management module of the mobile phone can request the screen opening advertisement from the system screen opening service module of the mobile phone, which can carry the package name of Today’s headline.
  • the screen opening service module of the system can send an advertisement request for obtaining a screen opening advertisement to the screen opening management server in real time.
  • the advertisement request may carry the package name of today's headline.
  • the screen-opening management server receives the advertisement request carrying the package name of Today’s Toutiao, it can perform operations such as audience targeting, traffic scheduling, click-through rate prediction, and bidding sorting according to the package name, and finally decide to return the advertising creative information.
  • the advertisement creative information may include the download path of the on-screen advertisement, and may also include: the ID of the on-screen advertisement, the price, which promotion task belongs to, and so on.
  • the screen-opening management server can also return to the system screen-opening service module of the mobile phone the advertisement & APP matching effective rules of the screen-opening advertisement.
  • the advertisement & APP matching effective rules include the list of applications supported by the screen-opening advertisement (that is, which applications can display the Open screen advertisement), used for the mobile phone to select an open screen advertisement suitable for a certain application from the cached open screen advertisement.
  • the system screen opening service module of the mobile phone After the system screen opening service module of the mobile phone receives the advertisement creative information, it can judge whether the mobile phone has downloaded the screen opening advertisement according to the advertisement creative information, such as the ID contained therein. If it has not been downloaded, the corresponding open-screen advertisement can be downloaded from the CDN server according to the download path in the advertisement creative information. Then, the system screen opening service module of the mobile phone updates the cached screen opening advertisement, and according to the update situation, notifies the system screen opening management module of the mobile phone to update the screen opening advertisement. The screen opening service module of the system can also update the list of applications supported by the screen opening advertisement, etc. according to the advertisement & APP matching effective rules of the screen opening advertisement, and notify the system screen opening management module of the mobile phone. The screen opening service module of the mobile phone can also delete offline advertisements on a regular basis, and synchronize to the system opening management module of the mobile phone. In this way, you can prepare for the next launch of any application with a screen opening function.
  • the advertisement creative information such as
  • the foregoing S702-S707 and the foregoing S708-S711 may be executed simultaneously.
  • the mobile phone determines that the application is an application with a screen opening function
  • not only S702-S707 can be executed, but also the aforementioned S708-S711 can be executed asynchronously.
  • the processing logic of the screen opening function can be completed through the operating system.
  • the effect of the opening information can be seen in tens of milliseconds, and the display of the opening information can be completed in a shorter time, and the application page can be displayed in a shorter time.
  • User viewing improves human-computer interaction performance and enhances user experience.
  • the display success rate of the open-screen advertisement can be improved, and the loss and waste of traffic when the screen is opened , Improve the click-through rate of open-screen advertisements and increase the commercialization revenue of applications.
  • the launcher of the mobile phone determines whether the user operates the icon of the application displayed on the desktop or operates the link of the application in other applications to open the application. It will be handled by the launcher of the mobile phone to ensure that The consistency of the application's screen-opening experience.
  • the application's screen-opening configuration is changed, it is synchronized to the user side more timely, which improves the timeliness of application screen-opening configuration updates.
  • all applications with a screen opening function installed in the mobile phone can share locally cached screen opening advertisements.
  • the traffic for users to download the screen opening advertisement can be saved, the mobile phone performance can be improved, and the power consumption can be reduced.
  • the application when it receives a user's operation to open an application with a screen opening function, and the application has enabled the system screen opening capability, it will obtain a new screen opening advertisement from the screen opening management server, so that the locally cached screen opening advertisement can be updated in time , which makes the preloading hit rate of the open-screen advertisement higher.
  • the computer storage medium may include computer instructions.
  • the electronic device executes the application screen opening information in the embodiment shown in FIG. 7 Display method.
  • FIG. 7 Other embodiments of the present application also provide a computer program product, which when the computer program product runs on a computer, causes the computer to execute the method for displaying application opening information in the embodiment shown in FIG. 7.
  • FIG. 7 Other embodiments of the present application also provide a device that has the function of implementing the behavior of the electronic device in the method shown in FIG. 7.
  • the function can be realized by hardware, or by hardware executing corresponding software.
  • the hardware or software includes one or more modules corresponding to the above functions, for example, display unit or module, input unit or module, system screen opening management unit or module, screen opening processing unit or module, system opening screen service unit or module Wait.
  • this embodiment provides a display device for applying screen opening information.
  • the display device for applying screen opening information may include: an input module 801, a system opening management module 802, and a display module 803 .
  • the input module 801 is configured to receive the user's operation to open the first application.
  • the system screen opening management module 802 is used to determine that the first application has the screen opening function, determine that the first application has enabled the system screen opening capability, and obtain the screen opening information of the first application.
  • the screen opening information includes the brand slogan and/ Or the opening advertisement, loading and rendering the opening information of the first application.
  • the display module 803 is used to display the screen opening information of the first application.
  • the display module 803 is also used to display the page of the first application after the first application is started.
  • the electronic device also includes a storage module for saving a list containing the package names of applications that do not have the screen opening function; the system opening management module 802 is used to determine that the first application has the screen opening function, including : The system opening management module 802 determines that the package name of the first application is not included in the aforementioned list.
  • system screen opening management module 802 is used to determine that the first application has activated the system screen opening capability, including: the system screen opening management module 802 determines the first application according to an indication of whether the cached first application has activated the system screen opening capability The system has the ability to open the screen.
  • the system screen opening management module 802 is configured to obtain the screen opening advertisement, including: the system screen opening management module 802 obtains the screen opening advertisement from a plurality of cached screen opening advertisements.
  • the system opening management module 802 is configured to obtain the brand slogan of the first application, including: the system opening management module 802 obtains the cached brand slogan of the first application .
  • system opening management module 802 is also used to determine a cold start of the first application.
  • the above-mentioned device may further include: a system screen opening service module 804.
  • the system opening management module 802 is also used to request the system opening service module 804 for the opening configuration information of the first application.
  • the opening configuration information of the first application includes: the brand slogan of the first application and whether the first application has activated the system An indication of the ability to open the screen.
  • the system screen opening service module 804 is used to send a request message to the screen opening management server, the request message is used to request the screen opening configuration information of the first application; to receive the screen opening configuration information of the first application from the screen opening management server, or to receive The screen opening configuration information of some or all of the applications with the screen opening function included in the electronic device from the screen opening management server.
  • the system screen opening service module 804 is further configured to update the cached screen opening configuration information of the corresponding application according to the received screen opening configuration information, and synchronize the update result to the system screen opening management module 802.
  • the above-mentioned device may further include: a screen opening processing module 806.
  • the screen opening processing module 806 is used to initialize the first application.
  • the display module 803 is specifically configured to display the page of the first application after the initialization is completed and the display of the open-screen advertisement is completed or the user clicks to skip the open-screen advertisement.
  • the screen-opening configuration information of the first application may further include: a deep link path of the page of the first application.
  • the display module 803 displays the page of the first application, including: the display module 803 displays the page of the first application according to the deep link path.
  • system screen opening management module 802 is also used to request a screen opening advertisement from the system screen opening service module 804.
  • the system screen opening service module 804 is also used to send an advertisement request to the screen opening management server.
  • the advertisement request is used to request the screen opening management server to issue a screen opening advertisement, and to receive advertisement creative information from the screen opening management server.
  • the advertisement creative information includes Ad download path.
  • the system screen opening service module 804 is also used to download the corresponding screen opening advertisement according to the advertisement download path, update the cache, and synchronize the updated result to the system screen opening management module 802.
  • the input module 801 is configured to receive the user's operation to open the first application, including: the input module 801 receives the user's click operation on the displayed icon of the first application.
  • the input module 801 is configured to receive the user's operation to open the first application, including: the input module 801 receives the user's click operation on the link of the first application.
  • the link of the first application is included in the page of the second application.
  • the user's click operation on the link of the first application is used to open the first application, which is received and transmitted by the screen opening processing module 806 to the input module 801.
  • the computer storage media, computer program products, and devices provided in the embodiments of the present application are all used to execute the corresponding methods provided above. Therefore, the beneficial effects that can be achieved can refer to the corresponding methods provided above The beneficial effects of, will not be repeated here.
  • the disclosed device and method may be implemented in other ways.
  • the device embodiments described above are merely illustrative.
  • the division of the modules or units is only a logical function division.
  • there may be other division methods for example, multiple units or components may be It can be combined or integrated into another device, or some features can be omitted or not implemented.
  • the displayed or discussed mutual coupling or direct coupling or communication connection may be indirect coupling or communication connection through some interfaces, devices or units, and may be in electrical, mechanical or other forms.
  • the units described as separate parts may or may not be physically separate.
  • the parts displayed as units may be one physical unit or multiple physical units, that is, they may be located in one place, or they may be distributed to multiple different places. . Some or all of the units may be selected according to actual needs to achieve the objectives of the solutions of the embodiments.
  • each unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units may be integrated into one unit.
  • the above-mentioned integrated unit can be implemented in the form of hardware or software functional unit.
  • the integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a readable storage medium.
  • the technical solutions of the embodiments of the present application are essentially or the part that contributes to the prior art, or all or part of the technical solutions can be embodied in the form of software products, which are stored in a storage medium.
  • a device which may be a single-chip microcomputer, a chip, etc.
  • a processor processor
  • the aforementioned storage media include: U disk, mobile hard disk, read-only memory (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disk or optical disk and other media that can store program code .

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Abstract

本申请提供一种应用开屏信息的显示方法及电子设备，涉及电子设备领域。解决了需要较长时间才能展示应用的页面供用户查看，人机交互性能差的问题。电子设备在接收到用户打开第一应用的操作后，由操作系统确定第一应用具备开屏功能，确定第一应用开通了系统开屏能力，并获取第一应用的开屏信息，该开屏信息可以包括第一应用的品牌标语和/或开屏广告；由操作系统加载渲染第一应用的开屏信息。然后电子设备显示第一应用的开屏信息,再由电子设备启动第一应用，显示第一应用的页面。

Description

一种应用开屏信息的显示方法及电子设备
本申请要求于2019年08月07日提交国家知识产权局、申请号为201910727530.9、申请名称为“一种应用开屏信息的显示方法及电子设备”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及电子设备领域，尤其涉及一种应用开屏信息的显示方法及电子设备。
背景技术
如今，手机等电子设备已成为人们日常生活和工作中必不可少的通讯工具。通过在手机中安装应用程序(application，APP，以下简称为应用)可以完善手机功能，为用户提供更丰富的使用体验。目前，很多应用的商业变现模式除了应用内支付、付费订阅外，还有很大占比来源于广告。例如，有些应用具备开屏功能，这些应用启动时的开屏广告位资源，是最优质最值钱的广告位资源之一。即可以利用应用的开屏广告位资源来展示广告。为了便于描述，以下将利用开屏广告位资源展示的广告称为开屏广告。
其中，如图1所示，目前大多数具备开屏功能的应用的启动过程是：手机在接收到用户对该应用的图标或对其他应用中该应用的链接的点击操作后，在该应用冷启动的情况下，手机先显示白屏，然后显示该应用的品牌标语(slogan)，再显示开屏广告，最后显示该应用的首页。例如，结合图2，以应用为今日头条，用户点击桌面上今日头条的图标以打开今日头条为例。手机在接收到用户对今日头条的图标的点击操作后，在今日头条冷启动的情况下，如图2中的(a)所示，手机先显示白屏201，显示白屏201的时间很短，用户可能觉察不到。然后如图2中的(b)所示，手机显示今日头条的品牌slogan 202。如图2中的(c)所示，手机再显示开屏广告203。最后，在开屏广告203展示完成或用户手动点击跳过开屏广告203后，如图2中的(d)所示，手机自动显示今日头条的首页204。
通常情况下，结合上述图1和图2，用户在点击了应用的图标或该应用的链接后，大约需经图1中所示的T1，约500毫秒(ms)时间左右才可看到该应用的品牌slogan，大约需经图1中所示的T2，约1.5-2.5秒(s)时间左右才可看到开屏广告。而在应用的品牌slogan和开屏广告展示完成后，手机才会向用户展示该应用的首页。其中开屏广告的展示时间通常是3-5s。这样，用户在点击了应用的图标或该应用的链接后，手机至少需经4-5s左右的时间才能向用户展示该应用的首页供用户查看，导致人机交互性能较差。
发明内容
本申请实施例提供一种应用开屏信息的显示方法及电子设备，解决了需要较长时间才能展示应用的页面供用户查看，人机交互性能差的问题。
为达到上述目的，本申请采用如下技术方案：
第一方面，本申请实施例提供一种应用开屏信息的显示方法，该方法可以包括： 电子设备接收用户打开第一应用的操作；电子设备由电子设备的操作系统确定第一应用具备开屏功能，由操作系统确定第一应用开通了系统开屏能力，电子设备由操作系统获取第一应用的开屏信息，该开屏信息可以包括第一应用的品牌标语和/或开屏广告；电子设备由操作系统加载渲染第一应用的开屏信息；电子设备显示第一应用的开屏信息；电子设备启动第一应用，显示第一应用的页面。
本申请实施例提供的应用开屏信息的显示方法，手机在接收到用户打开具备开屏功能的应用的操作后，可通过操作系统来完成开屏功能的处理逻辑，即实现开屏信息，如应用的品牌标语和/或开屏广告的加载和渲染。这样，基于操作系统的处理优势可做到几十毫秒便能看到开屏信息的效果，即可在更短时间内完成开屏信息的展示，进而可在更短时间内展示应用的页面供用户查看，提高了人机交互性能，提升了用户的使用体验。
在一种可能的实现方式中，电子设备的操作系统可以包括：launcher；电子设备接收用户打开第一应用的操作可以包括：电子设备由launcher接收用户打开第一应用的操作。
在另一种可能的实现方式中，电子设备的操作系统还可包括：系统开屏管理模块；电子设备中保存有名单，名单中包含不具备开屏功能的应用的包名；电子设备由电子设备的操作系统确定第一应用具备开屏功能可以包括：电子设备由系统开屏管理模块确定第一应用的包名未包含在名单中。这样，不仅不会影响这些不具备开屏功能的应用的启动体验，而且实现了与不具备开屏功能的应用启动流程的兼容。
在另一种可能的实现方式中，在上述电子设备由操作系统确定第一应用开通了系统开屏能力，可以包括：电子设备由系统开屏管理模块根据缓存的第一应用是否开通系统开屏能力的指示，确定第一应用开通了系统开屏能力。在应用开通系统开屏能力时，采用本实施例的方法，即通过操作系统来完成开屏功能的处理逻辑，可实现与现有应用启动流程的兼容。
在另一种可能的实现方式中，电子设备由操作系统获取所述第一应用的开屏信息可以包括：电子设备由系统开屏管理模块从缓存的多个开屏广告中获取开屏广告。通过从缓存的多个开屏广告中选取本次启动应用需展示的开屏广告，能够提升开屏广告的展示成功率，避免了开屏时流量的流失和浪费，提高了开屏广告的点击率，增加了应用的商业化收入。还可进一步的缩短展示开屏信息的花费的时间，进一步提高人机交互性能。
在另一种可能的实现方式中，电子设备由操作系统获取所述第一应用的开屏信息可以包括：电子设备由系统开屏管理模块获取缓存的第一应用的品牌标语。这样，可进一步的缩短展示开屏信息的花费的时间，进一步提高人机交互性能。
在另一种可能的实现方式中，在电子设备由电子设备的操作系统确定第一应用具备开屏功能之后，该方法还可以包括：电子设备由系统开屏管理模块确定第一应用冷启动。
在另一种可能的实现方式中，电子设备的操作系统还可以包括：系统开屏服务模块，该方法还可以包括：电子设备的系统开屏管理模块向系统开屏服务模块请求第一应用的开屏配置信息，第一应用的开屏配置信息包括：第一应用的品牌标语，第一应 用是否开通系统开屏能力的指示；电子设备由系统开屏服务模块向开屏管理服务器发送请求消息，请求消息用于请求第一应用的开屏配置信息；电子设备由系统开屏服务模块接收来自开屏管理服务器的第一应用的开屏配置信息，或者电子设备由系统开屏服务模块接收来自开屏管理服务器的电子设备中包括的部分或全部具备开屏功能的应用的开屏配置信息；电子设备的系统开屏服务模块根据接收到的开屏配置信息更新缓存的对应应用的开屏配置信息，并将更新结果同步给系统开屏管理模块。这样，通过在接收到用户打开应用的操作后，异步向开屏管理服务器请求该应用或电子设备中的所有具备开屏功能的应用的开屏配置信息，能够在应用的开屏配置更改时更加及时的同步到用户侧，提高了应用开屏配置更新的时效性。
在另一种可能的实现方式中，电子设备的操作系统还可以包括：开屏处理模块；电子设备启动第一应用，显示第一应用的页面，包括：电子设备由开屏处理模块对第一应用进行初始化，在初始化完成，且开屏广告展示完成或接收到用户点击跳过开屏广告的操作后，电子设备显示第一应用的页面。
在另一种可能的实现方式中，第一应用的开屏配置信息还可以包括：第一应用的页面的深度链接路径；电子设备显示第一应用的页面，可以包括：电子设备根据深度链接路径显示第一应用的页面。
在另一种可能的实现方式中，上述方法还可以包括：电子设备的系统开屏管理模块向系统开屏服务模块请求开屏广告；电子设备由系统开屏服务模块向开屏管理服务器发送广告请求，广告请求用于请求开屏管理服务器下发开屏广告；电子设备由系统开屏服务模块接收来自开屏管理服务器的广告创意信息，广告创意信息中包括广告下载路径；电子设备由系统开屏服务模块根据广告下载路径下载对应开屏广告，并更新缓存，将更新后的结果同步给系统开屏管理模块。在本实施例中，电子设备中安装的所有具备开屏功能的应用可共享本地缓存的开屏广告，这样，可节约用户下载开屏广告的流量，提升手机性能，降低功耗。且在接收到用户打开某具备开屏功能的应用的操作，且该应用开通了系统开屏能力时，便从开屏管理服务器获取新的开屏广告，使得本地缓存的开屏广告能及时更新，从而使得开屏广告预加载命中率更高。
在另一种可能的实现方式中，上述电子设备由launcher接收用户打开第一应用的操作，可以包括：电子设备由launcher接收用户对显示的第一应用的图标的点击操作。
在另一种可能的实现方式中，上述电子设备由launcher接收用户打开第一应用的操作，可以包括：电子设备由launcher接收对用户对第一应用的链接的点击操作，第一应用的链接包含在第二应用的页面中，用户对第一应用的链接的点击操作用于打开第一应用，是由操作系统的开屏处理模块接收传输给launcher的。这样，无论用户是通过对桌面上显示的应用的图标进行了操作，还是对其他应用中对该应用的链接的进行了操作，来打开该应用，通过统一交由手机的launcher来处理，确保了该应用开屏体验的一致性。
第二方面，本申请实施例提供一种电子设备，该电子设备可以包括：一个或多个处理器、存储器、显示屏，以及输入设备；其中存储器用于存储一个或多个程序；一个或多个处理器用于运行一个或多个程序，以使得电子设备执行如第一方面或第一方面的可能的实现方式中任一项所述的应用开屏信息的显示方法。
第三方面，本申请实施例提供一种计算机存储介质，该计算机存储介质可以包括计算机指令，当计算机指令在电子设备上运行时，使得电子设备执行如第一方面或第一方面的可能的实现方式中任一项所述的应用开屏信息的显示方法。
第四方面，本申请实施例提供一种计算机程序产品，当该计算机程序产品在计算机上运行时，使得计算机执行如第一方面或第一方面的可能的实现方式中任一项所述的应用开屏信息的显示方法。
第五方面，本申请实施例提供一种装置，该装置具有实现上述第一方面的方法中电子设备行为的功能。所述功能可以通过硬件实现，也可以通过硬件执行相应的软件实现。所述硬件或软件包括一个或多个与上述功能相对应的模块，例如，显示单元或模块，输入单元或模块，系统开屏管理单元或模块，开屏处理单元或模块，系统开屏服务单元或模块等。
应当理解的是，本申请中对技术特征、技术方案、有益效果或类似语言的描述并不是暗示在任意的单个实施例中可以实现所有的特点和优点。相反，可以理解的是对于特征或有益效果的描述意味着在至少一个实施例中包括特定的技术特征、技术方案或有益效果。因此，本说明书中对于技术特征、技术方案或有益效果的描述并不一定是指相同的实施例。进而，还可以任何适当的方式组合本实施例中所描述的技术特征、技术方案和有益效果。本领域技术人员将会理解，无需特定实施例的一个或多个特定的技术特征、技术方案或有益效果即可实现实施例。在其他实施例中，还可在没有体现所有实施例的特定实施例中识别出额外的技术特征和有益效果。
附图说明
图1为现有技术提供的一种应用启动的流程简化示意图；
图2为现有技术提供的一种应用启动的界面示意图；
图3为现有技术提供的另一种应用启动的流程简化示意图；
图4为本申请实施例提供的一种系统架构的简化示意图；
图5为本申请实施例提供的一种电子设备的结构示意图；
图6为本申请实施例提供的电子设备的软件结构示意图；
图7为本申请实施例提供的一种应用开屏信息的显示方法的流程示意图；
图8为本申请实施例提供的一种应用开屏信息的显示装置的组成示意图。
具体实施方式
目前，可通过在手机等电子设备中安装应用，以为用户提供更为丰富的使用体验。在电子设备安装的应用中，有部分应用，如亚马逊、今日头条、推特(twitter)等具备开屏功能。一般的，具备开屏功能的应用的启动流程是：在电子设备接收到用户打开该应用的操作后，在该应用冷启动的情况下，电子设备先显示应用的品牌slogan和/或开屏广告，在这些信息展示完成后，电子设备显示该应用的首页。
其中，用户打开应用的操作可以为：用户对桌面(或称为主屏幕(home screen))上显示的该应用的图标的点击操作，或者用户在其他应用中对该应用的链接的点击操作。
冷启动可以是指：在应用没有在后台运行的情况下，电子设备接收到用户打开该应用的操作，作为对该操作的响应，电子设备会启动该应用，这种启动方式可称为冷 启动。与冷启动对应的启动方式可以称为热启动。热启动可以是指：应用仍然在后台运行的情况下，电子设备接收到用户打开该应用的操作，作为对该操作的响应，电子设备会启动该应用，这种启动方式称为热启动。其中，对于具备开屏功能的应用，通常在接收到用户打开该应用的操作后，在应用冷启动的情况下会先展示应用的品牌slogan和/或开屏广告，然后显示应用的页面。而在应用热启动的情况下，会直接显示上次应用退出时显示的页面。
以下结合图1和图2，如图3所示，以电子设备为手机，应用为今日头条为例，简单介绍现有技术中，在接收到用户打开今日头条的操作后，在今日头条冷启动的情况下，手机启动今日头条的流程。
步骤1：手机的操作系统接收用户打开今日头条的操作。
步骤2：手机的操作系统根据用户的操作，可在后台准备初始化今日头条所需要的资源，并利用这些资源进行今日头条的初始化，以拉起今日头条。
步骤3：手机在拉起今日头条后，今日头条可加载渲染默认白屏，并由操作系统显示，如图2中的(a)所示。其中，白屏可作为由桌面或其他应用的页面过渡到该今日头条内的标识。从用户执行打开今日头条的操作到看到白屏约需经过100-200ms。
步骤4：在今日头条初始化完成后，如果今日头条需要进行应用品牌slogan的展示，则会加载渲染今日头条的品牌slogan，并由操作系统显示，如图2中的(b)所示。用户从看到白屏大约经过300-500ms可看到今日头条的品牌Slogan。也就是说，从用户执行打开今日头条的操作到看到今日头条的品牌Slogan约需经过500ms。
步骤5：如果今日头条有开屏广告位资源，即需要展示开屏广告时，可在加载渲染今日头条的品牌slogan的同时，大部分场景下都需要向部署在云侧的服务器发送广告请求，以用于请求开屏广告。例如，该广告请求中可以包括今日头条的包名，广告位信息：开屏。服务器根据广告排期/个性化协议一致性测试报告(protocol conformance test report，pCTR)预测排序竞价结果，可实时决策手机侧的开屏广告呈现哪些创意内容，并向手机返回广告响应。该广告响应中可至少包括开屏广告的下载链接。这样，可避免有些开屏广告已过期或已下线。
其中，服务器实时决策开屏广告呈现哪些创意内容约需耗时500ms-1500ms。消耗的时间取决于网络状况、服务器的性能及负载情况。当然，也不是每次有展示开屏广告需求时均需向服务器请求开屏广告，可在前一次请求开屏广告时获取多个开屏广告。在这之后的一小段时间内有展示开屏广告需求时，可在这多个开屏广告中选择一个开屏广告展示给用户。如果超过这个时间段则需要实时从服务器请求开屏广告。
步骤6：如果在步骤5中，服务器返回了开屏广告的下载链接，在绝大部分场景下，还需要实时从内容分发网络(content distribution network，CDN)服务器下载该开屏广告。其中，从CDN服务器下载开屏广告约需耗时500ms。当然，也可以通过提前1-3天左右预加载开屏广告到该应用内，但是绝大部分应用每天被用户打开的次数比较少。经过验证发现，这种预加载开屏广告的命中率在10％左右，命中率非常低。也就是说，有90％的开屏广告还需实时从CDN服务器下载。
步骤7：今日头条加载渲染开屏广告，并由操作系统显示，如图2中的(c)所示。用户从看到今日头条的品牌slogan大约经过1-2s可看到开屏广告。开屏广告的展示 时长可以为3-5s，且是可配置的。
用户可以手动点跳过或者等待3-5s左右在开屏广告展示完成后，手机可显示今日头条的首页，如图2中的(d)所示。至此，今日头条启动完成。
其中，以上在显示今日头条的首页之前，开屏功能的处理逻辑，即上述步骤3-步骤7均发生在手机操作系统拉起今日头条后，由今日头条内部实现。
可以看到的是，手机至少需经4-5s左右的时间才能向用户展示该应用的页面供用户查看，人机交互性能较差。另外，开屏广告会由于网络质量(如网络信号不好，网络拥塞带宽受限)，服务器性能等原因出现下载超时或下载失败的现象。这样，存在很大占比导致手机开屏广告展示失败，降低了开屏广告的展示成功率，且会导致开屏时流量的流失和浪费。
为了解决上述问题，本申请实施例提供一种应用开屏信息的显示方法，该方法可以应用于包括应用的电子设备。电子设备的应用中包含具备开屏功能的应用。在本申请实施例提供的方法中，电子设备在接收到用户打开具备开屏功能的应用的操作后，可通过操作系统来完成开屏功能的处理逻辑。这样，可在更短时间内完成开屏信息的展示，进而可在更短时间内展示应用的页面供用户查看，提高了人机交互性能，提升了用户的使用体验。且采用本申请实施例提供的方法，能够提升开屏广告的展示成功率，避免了开屏时流量的流失和浪费。
示例性的，在本申请实施例中，可将本实施例中通过操作系统来完成开屏功能处理逻辑的过程称为系统开屏，可将现有技术中由应用内部完成开屏功能处理逻辑的过程称为非系统开屏。
另外，需要说明的是，在本申请实施例中，开屏信息可以包括应用的品牌slogan和/或开屏广告。开屏广告可以是指利用应用的开屏广告位资源展示的广告。上述具有开屏功能的应用可以是嵌入式应用(即电子设备的系统应用)，也可以是可下载应用。嵌入式应用是作为电子设备实现的一部分提供的应用程序。可下载应用是一个可以提供自己的因特网协议多媒体子系统(internet protocol multimedia subsystem，IMS)连接的应用程序。可下载应用可以是预先安装在电子设备中的应用或可以是由用户下载并安装在电子设备中的第三方应用。当然，在本实施例中，电子设备的应用中还可包括不具备开屏功能的应用。不具备开屏功能的应用可是嵌入式应用，也可以是可下载应用。
下面将结合附图对本申请实施例的实施方式进行详细描述。
参考图4，为本申请实施例提供的一种系统架构的简化示意图。如图4所示，该系统架构至少可以包括：电子设备401和开屏(splash)管理服务器402。
其中，电子设备401中可安装具有开屏功能的应用。当电子设备401接收到用户打开该具有开屏功能的应用的操作时，电子设备401可通过电子设备401的操作系统来完成开屏功能的处理逻辑，以向用户展示开屏信息。其中，开屏信息可包括应用的品牌slogan和/或开屏广告。
例如，在一些实施例中，在所有应用均通过操作系统来完成开屏功能处理逻辑的情况下，电子设备401在接收到用户打开该具有开屏功能的应用的操作后，可根据本地缓存的该应用的开屏配置信息，通过电子设备401的操作系统向用户展示该应用的 品牌slogan。其中，该应用的开屏配置信息可以包括应用的品牌slogan。其可以是第一次启动该应用时缓存到本地的，也可以是第一次启动电子设备401中的其他具备开屏功能的应用时缓存到本地的。另外，在后续启动该应用或其他具备开屏功能的应用时，缓存在本地的该应用的开屏配置信息还可动态更新。在其他一些实施例中，电子设备401可从本地缓存的开屏广告中选择合适的开屏广告，通过电子设备401的操作系统展示给用户。在另外一些实施例中，电子设备401可通过电子设备401的操作系统展示应用的品牌slogan和开屏广告给用户。
在另外一些实施例中，在部分应用通过操作系统来完成开屏功能处理逻辑，部分应用在应用内部完成开屏功能处理逻辑，即部分应用具备系统开屏能力，部分应用不具备该系统开屏能力的情况下，应用的开屏配置信息还可以包括：应用是否开通加系统开屏能力的指示。电子设备401可以在接收到用户打开上述应用的操作后，先根据该应用的开屏配置信息确定该应用是否开通了系统开屏能力。如果该应用开通了系统开屏能力，则可进行系统开屏，即通过电子设备401的操作系统来完成开屏功能的处理逻辑，以向用户展示开屏信息。如果该应用未开通系统开屏能力，则可进行非系统开屏，即由应用内部来完成开屏功能的处理逻辑，如按照图3所示流程向用户展示开屏信息。
应用的开屏配置信息还可以包括：应用的页面(如首页)的深度链接(deeplink)路径。在接收到用户选择跳过开屏广告的操作或开屏广告展示完成后，电子设备401可根据本地缓存的该应用的开屏配置信息，自动显示该应用的页面，如首页。
另外，电子设备401在接收到用户打开上述应用的操作后，还可向开屏管理服务器402异步获取应用的开屏配置信息。电子设备401还可异步向开屏管理服务器402发送用于请求开屏广告的广告请求，以获得合适的广告创意信息。该广告创意信息中可以包开屏广告的下载路径。从而电子设备401利用广告创意信息中的下载路径获得开屏广告。电子设备401可根据获得的应用的开屏配置信息和开屏广告更新缓存在本地的对应信息，以方便后续使用。例如，在再次接收到用户打开上述应用的操作后，电子设备401根据本地缓存的该应用的开屏配置信息确定该应用是否开通了系统开屏能力。
示例性的，本申请实施例中所述的电子设备401，可以为手机，平板电脑，桌面型，膝上型，手持计算机，笔记本电脑，个人计算机(personal computer，PC)，上网本，蜂窝电话，个人数字助理(personal digital assistant，PDA)，可穿戴式设备(如智能手表)，智能家居设备(如互联协议电视(internet protocol television，IPTV))，车载电脑，游戏机，以及增强现实(augmented reality，AR)\虚拟现实(virtual reality，VR)设备等包含具备开屏功能的应用的设备，本实施例对电子设备401的具体形式不做特殊限制。其中，电子设备401的具体结构可如图5所示，在以下实施例中将详细介绍。
开屏管理服务器402，可用于实现两部分功能。第一部分功能：用于保存所有应用的开屏配置信息，并在接收到电子设备401用于获取应用的开屏配置信息的请求时，可实时向该电子设备401下发该应用的开屏配置信息，或向该电子设备401下发该电子设备401中安装的所有或部分具有开屏功能的应用的开屏配置信息。第二部分功能： 用于实时处理来自电子设备401用于请求开屏广告的广告请求，并向电子设备401返回合适的广告创意信息。该广告创意信息中可以包括开屏广告的下载路径。广告创意信息中还可以包括：开屏广告的标识(identify，ID)，价格，属于哪个推广任务等。
需要说明的是，上述两部分功能可在一个服务器，如上述开屏管理服务器402中实现。也可以通过两个服务器实现，例如第一部分功能在一个服务器，如称为开屏配置服务器中实现，第二部分功能在另一个服务器，如称为实时系统开屏服务器中实现，本申请实施例在此并不做具体限制。
进一步的，该系统架构还可以包括：配置管理服务器403。
该配置管理服务器403可向应用的开发者提供开放平台，用于提供厂商独有的差异化竞争力服务和开放能力。系统开屏能力就属于其中的一个开放能力。应用的开发者可通过该开放平台申请开通该应用的系统开屏能力。并在申请开通应用的系统开屏能力时，通过该开放平台为该应用配置系统开屏所需的参数，如配置该应用的品牌slogan，以及开屏信息展示结束后直接进入的应用的默认页面(如首页)的deeplink路径。配置管理服务器403可根据开发者的配置为该应用生成对应的开屏配置信息。应用的开屏配置信息对全网用户有效。其中，开屏配置信息可以包括：应用开通系统开屏能力的指示，应用的品牌slogan，应用的页面的deeplink路径等。当然，应用的开发者也可通过该开放平台随时申请关闭该系统开屏能力。另外，配置管理服务器403还可实时同步应用的开屏配置信息到开屏管理服务器402中。
进一步的，该系统架构还可以包括：CDN服务器404。
CDN服务器404可接收来自电子设备401的开屏广告下载请求，并返回对应的开屏广告给电子设备401。
请参考图5，为本申请实施例提供的一种电子设备的结构示意图。如图5所示，电子设备可以包括处理器110，外部存储器接口120，内部存储器121，通用串行总线(universal serial bus，USB)接口130，充电管理模块140，电源管理模块141，电池142，天线1，天线2，移动通信模块150，无线通信模块160，音频模块170，扬声器170A，受话器170B，麦克风170C，耳机接口170D，传感器模块180，按键190，马达191，指示器192，摄像头193，显示屏194，以及用户标识模块(subscriber identification module，SIM)卡接口195等。其中，传感器模块180可以包括压力传感器180A，陀螺仪传感器180B，气压传感器180C，磁传感器180D，加速度传感器180E，距离传感器180F，接近光传感器180G，指纹传感器180H，温度传感器180J，触摸传感器180K，环境光传感器180L，骨传导传感器180M等。
可以理解的是，本实施例示意的结构并不构成对电子设备的具体限定。在另一些实施例中，电子设备可以包括比图示更多或更少的部件，或者组合某些部件，或者拆分某些部件，或者不同的部件布置。图示的部件可以以硬件，软件或软件和硬件的组合实现。
处理器110可以包括一个或多个处理单元，例如：处理器110可以包括应用处理器(application processor，AP)，调制解调处理器，图形处理器(graphics processing unit，GPU)，图像信号处理器(image signal processor，ISP)，控制器，存储器，视频编解码器，数字信号处理器(digital signal processor，DSP)，基带处理器， 和/或神经网络处理器(neural-network processing unit，NPU)等。其中，不同的处理单元可以是独立的器件，也可以集成在一个或多个处理器中。
控制器可以是电子设备的神经中枢和指挥中心。控制器可以根据指令操作码和时序信号，产生操作控制信号，完成取指令和执行指令的控制。
处理器110中还可以设置存储器，用于存储指令和数据。在一些实施例中，处理器110中的存储器为高速缓冲存储器。该存储器可以保存处理器110刚用过或循环使用的指令或数据。如果处理器110需要再次使用该指令或数据，可从所述存储器中直接调用。避免了重复存取，减少了处理器110的等待时间，因而提高了系统的效率。
在一些实施例中，处理器110可以包括一个或多个接口。接口可以包括集成电路(inter-integrated circuit，I2C)接口，集成电路内置音频(inter-integrated circuit sound，I2S)接口，脉冲编码调制(pulse code modulation，PCM)接口，通用异步收发传输器(universal asynchronous receiver/transmitter，UART)接口，移动产业处理器接口(mobile industry processor interface，MIPI)，通用输入输出(general-purpose input/output，GPIO)接口，用户标识模块(subscriber identity module，SIM)接口，和/或通用串行总线(universal serial bus，USB)接口等。
充电管理模块140用于从充电器接收充电输入。其中，充电器可以是无线充电器，也可以是有线充电器。在一些有线充电的实施例中，充电管理模块140可以通过USB接口130接收有线充电器的充电输入。在一些无线充电的实施例中，充电管理模块140可以通过电子设备的无线充电线圈接收无线充电输入。充电管理模块140为电池142充电的同时，还可以通过电源管理模块141为电子设备供电。
电源管理模块141用于连接电池142，充电管理模块140与处理器110。电源管理模块141接收电池142和/或充电管理模块140的输入，为处理器110，内部存储器121，外部存储器，显示屏194，摄像头193，和无线通信模块160等供电。电源管理模块141还可以用于监测电池容量，电池循环次数，电池健康状态(漏电，阻抗)等参数。在其他一些实施例中，电源管理模块141也可以设置于处理器110中。在另一些实施例中，电源管理模块141和充电管理模块140也可以设置于同一个器件中。
电子设备的无线通信功能可以通过天线1，天线2，移动通信模块150，无线通信模块160，调制解调处理器以及基带处理器等实现。
天线1和天线2用于发射和接收电磁波信号。电子设备中的每个天线可用于覆盖单个或多个通信频带。不同的天线还可以复用，以提高天线的利用率。例如：可以将天线1复用为无线局域网的分集天线。在另外一些实施例中，天线可以和调谐开关结合使用。
移动通信模块150可以提供应用在电子设备上的包括2G/3G/4G/5G等无线通信的解决方案。移动通信模块150可以包括至少一个滤波器，开关，功率放大器，低噪声放大器(low noise amplifier，LNA)等。移动通信模块150可以由天线1接收电磁波，并对接收的电磁波进行滤波，放大等处理，传送至调制解调处理器进行解调。移动通信模块150还可以对经调制解调处理器调制后的信号放大，经天线1转为电磁波辐射出去。例如，在本申请实施例中，电子设备可通过移动通信模块150向开屏管理服务器发送用于获取应用的开屏配置信息的请求信息，接收来自开屏管理服务器返回 的开屏配置信息。电子设备还可以通过移动通信模块150向开屏管理服务器发送用于请求开屏广告的广告请求，接收来自开屏管理服务器的广告创意信息。电子设备还可通过移动通信模块150向CDN服务器发送开屏广告下载请求，接收来自CDN服务器的开屏广告等。在一些实施例中，移动通信模块150的至少部分功能模块可以被设置于处理器110中。在一些实施例中，移动通信模块150的至少部分功能模块可以与处理器110的至少部分模块被设置在同一个器件中。
调制解调处理器可以包括调制器和解调器。其中，调制器用于将待发送的低频基带信号调制成中高频信号。解调器用于将接收的电磁波信号解调为低频基带信号。随后解调器将解调得到的低频基带信号传送至基带处理器处理。低频基带信号经基带处理器处理后，被传递给应用处理器。应用处理器通过音频设备(不限于扬声器170A，受话器170B等)输出声音信号，或通过显示屏194显示图像或视频，如显示开屏信息。在一些实施例中，调制解调处理器可以是独立的器件。在另一些实施例中，调制解调处理器可以独立于处理器110，与移动通信模块150或其他功能模块设置在同一个器件中。
无线通信模块160可以提供应用在电子设备上的包括无线局域网(wireless local area networks，WLAN)(如无线保真(wireless fidelity，Wi-Fi)网络)，蓝牙(bluetooth，BT)，全球导航卫星系统(global navigation satellite system，GNSS)，调频(frequency modulation，FM)，近距离无线通信技术(near field communication，NFC)，红外技术(infrared，IR)等无线通信的解决方案。无线通信模块160可以是集成至少一个通信处理模块的一个或多个器件。无线通信模块160经由天线2接收电磁波，将电磁波信号调频以及滤波处理，将处理后的信号发送到处理器110。无线通信模块160还可以从处理器110接收待发送的信号，对其进行调频，放大，经天线2转为电磁波辐射出去。
在一些实施例中，电子设备的天线1和移动通信模块150耦合，天线2和无线通信模块160耦合，使得电子设备可以通过无线通信技术与网络以及其他设备通信。所述无线通信技术可以包括全球移动通讯系统(global system for mobile communications，GSM)，通用分组无线服务(general packet radio service，GPRS)，码分多址接入(code division multiple access，CDMA)，宽带码分多址(wideband code division multiple access，WCDMA)，时分码分多址(time-division code division multiple access，TD-SCDMA)，长期演进(long term evolution，LTE)，BT，GNSS，WLAN，NFC，FM，和/或IR技术等。所述GNSS可以包括全球卫星定位系统(global positioning system，GPS)，全球导航卫星系统(global navigation satellite system，GLONASS)，北斗卫星导航系统(beidou navigation satellite system，BDS)，准天顶卫星系统(quasi-zenith satellite system，QZSS)和/或星基增强系统(satellite based augmentation systems，SBAS)。
电子设备通过GPU，显示屏194，以及应用处理器等实现显示功能。GPU为图像处理的微处理器，连接显示屏194和应用处理器。GPU用于执行数学和几何计算，用于图形渲染。处理器110可包括一个或多个GPU，其执行程序指令以生成或改变显示信息。
显示屏194用于显示图像，视频等。显示屏194包括显示面板。显示面板可以采用液晶显示屏(liquid crystal display，LCD)，有机发光二极管(organic light-emitting diode，OLED)，有源矩阵有机发光二极体或主动矩阵有机发光二极体(active-matrix organic light emitting diode，AMOLED)，柔性发光二极管(flex light-emitting diode，FLED)，Miniled，MicroLed，Micro-oLed，量子点发光二极管(quantum dot light emitting diodes，QLED)等。在一些实施例中，电子设备可以包括1个或N个显示屏194，N为大于1的正整数。例如，在本申请实施例中，显示屏194可用于显示开屏信息，包括品牌slogan和/或开屏广告。
电子设备可以通过ISP，摄像头193，视频编解码器，GPU，显示屏194以及应用处理器等实现拍摄功能。
ISP用于处理摄像头193反馈的数据。例如，拍照时，打开快门，光线通过镜头被传递到摄像头感光元件上，光信号转换为电信号，摄像头感光元件将所述电信号传递给ISP处理，转化为肉眼可见的图像。ISP还可以对图像的噪点，亮度，肤色进行算法优化。ISP还可以对拍摄场景的曝光，色温等参数优化。在一些实施例中，ISP可以设置在摄像头193中。
摄像头193用于捕获静态图像或视频。物体通过镜头生成光学图像投射到感光元件。感光元件可以是电荷耦合器件(charge coupled device，CCD)或互补金属氧化物半导体(complementary metal-oxide-semiconductor，CMOS)光电晶体管。感光元件把光信号转换成电信号，之后将电信号传递给ISP转换成数字图像信号。ISP将数字图像信号输出到DSP加工处理。DSP将数字图像信号转换成标准的RGB，YUV等格式的图像信号。在一些实施例中，电子设备可以包括1个或N个摄像头193，N为大于1的正整数。
数字信号处理器用于处理数字信号，除了可以处理数字图像信号，还可以处理其他数字信号。例如，当电子设备在频点选择时，数字信号处理器用于对频点能量进行傅里叶变换等。
视频编解码器用于对数字视频压缩或解压缩。电子设备可以支持一种或多种视频编解码器。这样，电子设备可以播放或录制多种编码格式的视频，例如：动态图像专家组(moving picture experts group，MPEG)1，MPEG2，MPEG3，MPEG4等。
NPU为神经网络(neural-network，NN)计算处理器，通过借鉴生物神经网络结构，例如借鉴人脑神经元之间传递模式，对输入信息快速处理，还可以不断的自学习。通过NPU可以实现电子设备的智能认知等应用，例如：图像识别，人脸识别，语音识别，文本理解等。
外部存储器接口120可以用于连接外部存储卡，例如MicroSD卡，实现扩展电子设备的存储能力。外部存储卡通过外部存储器接口120与处理器110通信，实现数据存储功能。例如将音乐，视频等文件保存在外部存储卡中。
内部存储器121可以用于存储计算机可执行程序代码，所述可执行程序代码包括指令。处理器110通过运行存储在内部存储器121的指令，从而执行电子设备的各种功能应用以及数据处理。例如，在本申请实施例中，处理器110可以通过执行存储在内部存储器121中的指令，在接收到用户打开具备开屏功能的应用的操作时，作为对 该操作的响应，显示开屏信息，显示应用的页面，如首页。内部存储器121可以包括存储程序区和存储数据区。其中，存储程序区可存储操作系统，至少一个功能所需的应用程序(比如声音播放功能，图像播放功能等)等。存储数据区可存储电子设备使用过程中所创建的数据(比如音频数据，电话本等)等。此外，内部存储器121可以包括高速随机存取存储器，还可以包括非易失性存储器，例如至少一个磁盘存储器件，闪存器件，通用闪存存储器(universal flash storage，UFS)等。
电子设备可以通过音频模块170，扬声器170A，受话器170B，麦克风170C，耳机接口170D，以及应用处理器等实现音频功能。例如音乐播放，录音等。
音频模块170用于将数字音频信息转换成模拟音频信号输出，也用于将模拟音频输入转换为数字音频信号。音频模块170还可以用于对音频信号编码和解码。在一些实施例中，音频模块170可以设置于处理器110中，或将音频模块170的部分功能模块设置于处理器110中。
扬声器170A，也称“喇叭”，用于将音频电信号转换为声音信号。电子设备可以通过扬声器170A收听音乐，或收听免提通话。
受话器170B，也称“听筒”，用于将音频电信号转换成声音信号。当电子设备接听电话或语音信息时，可以通过将受话器170B靠近人耳接听语音。
麦克风170C，也称“话筒”，“传声器”，用于将声音信号转换为电信号。当拨打电话或发送语音信息或需要通过语音助手触发电子设备执行某些功能时，用户可以通过人嘴靠近麦克风170C发声，将声音信号输入到麦克风170C。电子设备可以设置至少一个麦克风170C。在另一些实施例中，电子设备可以设置两个麦克风170C，除了采集声音信号，还可以实现降噪功能。在另一些实施例中，电子设备还可以设置三个，四个或更多麦克风170C，实现采集声音信号，降噪，还可以识别声音来源，实现定向录音功能等。
耳机接口170D用于连接有线耳机。耳机接口170D可以是USB接口130，也可以是3.5mm的开放移动电子设备平台(open mobile terminal platform，OMTP)标准接口，美国蜂窝电信工业协会(cellular telecommunications industry association of the USA，CTIA)标准接口。
压力传感器180A用于感受压力信号，可以将压力信号转换成电信号。在一些实施例中，压力传感器180A可以设置于显示屏194。压力传感器180A的种类很多，如电阻式压力传感器，电感式压力传感器，电容式压力传感器等。电容式压力传感器可以是包括至少两个具有导电材料的平行板。当有力作用于压力传感器180A，电极之间的电容改变。电子设备根据电容的变化确定压力的强度。当有触摸操作作用于显示屏194，电子设备根据压力传感器180A检测所述触摸操作强度。电子设备也可以根据压力传感器180A的检测信号计算触摸的位置。在一些实施例中，作用于相同触摸位置，但不同触摸操作强度的触摸操作，可以对应不同的操作指令。例如：当有触摸操作强度小于第一压力阈值的触摸操作作用于短消息应用图标时，执行查看短消息的指令。当有触摸操作强度大于或等于第一压力阈值的触摸操作作用于短消息应用图标时，执行新建短消息的指令。
陀螺仪传感器180B可以用于确定电子设备的运动姿态。在一些实施例中，可以通 过陀螺仪传感器180B确定电子设备围绕三个轴(即，x，y和z轴)的角速度。陀螺仪传感器180B可以用于拍摄防抖。示例性的，当按下快门，陀螺仪传感器180B检测电子设备抖动的角度，根据角度计算出镜头模组需要补偿的距离，让镜头通过反向运动抵消电子设备的抖动，实现防抖。陀螺仪传感器180B还可以用于导航，体感游戏场景。
气压传感器180C用于测量气压。在一些实施例中，电子设备通过气压传感器180C测得的气压值计算海拔高度，辅助定位和导航。
磁传感器180D包括霍尔传感器。电子设备可以利用磁传感器180D检测翻盖皮套的开合。在一些实施例中，当电子设备是翻盖机时，电子设备可以根据磁传感器180D检测翻盖的开合。进而根据检测到的皮套的开合状态或翻盖的开合状态，设置翻盖自动解锁等特性。
加速度传感器180E可检测电子设备在各个方向上(一般为三轴)加速度的大小。当电子设备静止时可检测出重力的大小及方向。还可以用于识别电子设备姿态，应用于横竖屏切换，计步器等应用。
距离传感器180F，用于测量距离。电子设备可以通过红外或激光测量距离。在一些实施例中，拍摄场景，电子设备可以利用距离传感器180F测距以实现快速对焦。
接近光传感器180G可以包括例如发光二极管(LED)和光检测器，例如光电二极管。发光二极管可以是红外发光二极管。电子设备通过发光二极管向外发射红外光。电子设备使用光电二极管检测来自附近物体的红外反射光。当检测到充分的反射光时，可以确定电子设备附近有物体。当检测到不充分的反射光时，电子设备可以确定电子设备附近没有物体。电子设备可以利用接近光传感器180G检测用户手持电子设备贴近耳朵通话，以便自动熄灭屏幕达到省电的目的。接近光传感器180G也可用于皮套模式，口袋模式自动解锁与锁屏。
环境光传感器180L用于感知环境光亮度。电子设备可以根据感知的环境光亮度自适应调节显示屏194亮度。环境光传感器180L也可用于拍照时自动调节白平衡。环境光传感器180L还可以与接近光传感器180G配合，检测电子设备是否在口袋里，以防误触。
指纹传感器180H用于采集指纹。电子设备可以利用采集的指纹特性实现指纹解锁，访问应用锁，指纹拍照，指纹接听来电等。
温度传感器180J用于检测温度。在一些实施例中，电子设备利用温度传感器180J检测的温度，执行温度处理策略。例如，当温度传感器180J上报的温度超过阈值，电子设备执行降低位于温度传感器180J附近的处理器的性能，以便降低功耗实施热保护。在另一些实施例中，当温度低于另一阈值时，电子设备对电池142加热，以避免低温导致电子设备异常关机。在其他一些实施例中，当温度低于又一阈值时，电子设备对电池142的输出电压执行升压，以避免低温导致的异常关机。
触摸传感器180K，也称“触控面板”。触摸传感器180K可以设置于显示屏194，由触摸传感器180K与显示屏194组成触摸屏，也称“触控屏”。触摸传感器180K用于检测作用于其上或附近的触摸操作。触摸传感器可以将检测到的触摸操作传递给应用处理器，以确定触摸事件类型。可以通过显示屏194提供与触摸操作相关的视觉输 出。在另一些实施例中，触摸传感器180K也可以设置于电子设备的表面，与显示屏194所处的位置不同。
骨传导传感器180M可以获取振动信号。在一些实施例中，骨传导传感器180M可以获取人体声部振动骨块的振动信号。骨传导传感器180M也可以接触人体脉搏，接收血压跳动信号。在一些实施例中，骨传导传感器180M也可以设置于耳机中，结合成骨传导耳机。音频模块170可以基于所述骨传导传感器180M获取的声部振动骨块的振动信号，解析出语音信号，实现语音功能。应用处理器可以基于所述骨传导传感器180M获取的血压跳动信号解析心率信息，实现心率检测功能。
按键190包括开机键，音量键等。按键190可以是机械按键。也可以是触摸式按键。电子设备可以接收按键输入，产生与电子设备的用户设置以及功能控制有关的键信号输入。
马达191可以产生振动提示。马达191可以用于来电振动提示，也可以用于触摸振动反馈。例如，作用于不同应用(例如拍照，音频播放等)的触摸操作，可以对应不同的振动反馈效果。作用于显示屏194不同区域的触摸操作，马达191也可对应不同的振动反馈效果。不同的应用场景(例如：时间提醒，接收信息，闹钟，游戏等)也可以对应不同的振动反馈效果。触摸振动反馈效果还可以支持自定义。
指示器192可以是指示灯，可以用于指示充电状态，电量变化，也可以用于指示消息，未接来电，通知等。
SIM卡接口195用于连接SIM卡。SIM卡可以通过插入SIM卡接口195，或从SIM卡接口195拔出，实现和电子设备的接触和分离。电子设备可以支持1个或N个SIM卡接口，N为大于1的正整数。SIM卡接口195可以支持Nano SIM卡，Micro SIM卡，SIM卡等。同一个SIM卡接口195可以同时插入多张卡。所述多张卡的类型可以相同，也可以不同。SIM卡接口195也可以兼容不同类型的SIM卡。SIM卡接口195也可以兼容外部存储卡。电子设备通过SIM卡和网络交互，实现通话以及数据通信等功能。在一些实施例中，电子设备采用eSIM，即：嵌入式SIM卡。eSIM卡可以嵌在电子设备中，不能和电子设备分离。
以下实施例中所涉及的技术方案均可以在具有上述硬件架构的电子设备中实现。
另外，上述电子设备的软件系统可以采用分层架构，事件驱动架构，微核架构，微服务架构，或云架构。本申请实施例以分层架构的Android系统为例，示例性说明电子设备的软件结构。
图6是本申请实施例的电子设备的软件结构图。分层架构将软件分成若干个层，每一层都有清晰的角色和分工。层与层之间通过软件接口通信。在一些实施例中，将Android系统分为三层，从上至下分别为应用程序层，应用程序框架层(framework)，以及内核层。
应用程序层可以包括一系列应用程序包。如图6所示，应用程序包可以包括具备开屏功能的应用，如亚马逊，今日头条，twitter，优酷，网易云音乐，微信等应用程序。应用程序包还可以包括不具备开屏功能的应用，如设置，计算器，指南针，录音机，相机，通话，短信息等应用程序。
另外，如图6所示，应用程序层还可以包括：Launcher。Launcher是电子设备的 桌面系统应用，其是一个系统级的应用。在本实施例中，当电子设备接收到用户对桌面上显示的具备开屏功能的应用的图标的点击操作，或接收到用户在其他应用中对具备开屏功能的应用的链接的点击操作时，Launcher可以通过调用电子设备的framework，如调用电子设备framework包括的系统开屏管理模块，以实现通过操作系统来完成开屏功能的处理逻辑，以向用户展示开屏信息，如向用户展示该应用的品牌slogan和/或开屏广告的效果。
其中，上述系统开屏管理模块，也可以称为系统开屏管理器，其可以是软件开发工具包(software development kit，SDK)。该系统开屏管理模块可包含在应用程序框架层(framework)。另外，在通过操作系统来完成开屏功能的处理逻辑的同时，framework可并行对该应用进行初始化并直接跳转到对应页面上。如，系统开屏管理模块可并行通知电子设备framework的开屏处理模块对该应用进行初始化并直接跳转到对应页面上。
另外，由于launcher无联网能力，因此，实现开屏信息的展示还需要系统开屏管理模块与系统开屏服务模块实时通信，以便系统开屏管理模块获得展示开屏信息所需的数据，如应用的品牌slogan和/或开屏广告。
其中，上述系统开屏服务模块，也可以称为开屏(splash)服务(Service)。该系统开屏服务模块可包含在应用程序层。其是电子设备侧移动应用服务的核心服务之一，可以作为电子设备侧的广告引擎，支持实时联网能力。如系统开屏服务模块可以是华为HMS Core APK中广告service。在本实施例中，电子设备通过系统开屏服务模块可以从开屏管理服务器402获取应用的开屏配置信息，开屏配置信息可包括应用的品牌slogan。并在应用开通了系统开屏能力时，电子设备通过系统开屏服务模块还可从开屏管理服务器402获取广告创意信息。广告创意信息中可包含开屏广告的下载路径。电子设备还可通过系统开屏服务模块根据广告创意信息中的下载路径，从CDN服务器404下载对应的开屏广告。这样，系统开屏服务模块便可获得展示开屏信息所需的数据(包括应用的品牌slogan和/或开屏广告)，从而便于系统开屏管理模块获得这些数据，以为下一次打开应用展示开屏信息做准备。需要说明的是，缓存的开屏广告可被电子设备中所有的应用共享。
应用程序框架层(framework)为应用程序层的应用程序提供应用编程接口(application programming interface，API)和编程框架。framework是电子设备的运行框架底座。在本实施例中，framework还可包括开屏处理模块。该开屏处理模块可负责在应用程序层的应用启动时进行该应用的初始化，还可根据系统开屏管理模块的调用直接跳转到对应页面(如应用的首页)。另外，framework还可负责提供应用间的通信机制。
内核层是硬件和软件之间的层。内核层至少包含显示驱动，摄像头驱动，音频驱动，传感器驱动等。
以下结合图6所示的软件结构，对本申请实施例提供的应用开屏信息的显示方法进行详细介绍。
在本申请实施例中，在电子设备接收到用户打开具有开屏功能的应用的操作后，电子设备可以通过操作系统来完成开屏功能的处理逻辑，以在更短时间内向用户展示 开屏信息，以及应用的页面供用户查看。其中，开屏信息可以包括应用的品牌slogan和/或开屏广告。
图7为本申请实施例提供的一种应用开屏信息的显示方法的流程示意图。在图7所示的实施例中，以电子设备为手机，具有开屏功能的应用为今日头条，开屏信息包括应用的品牌slogan和开屏广告为例进行说明。如图7所示，该方法可以包括：
S701、手机的launcher接收用户打开今日头条的操作。
其中，对于手机中安装的应用，手机可以在手机的桌面上显示这些应用的图标。例如，手机中安装了今日头条，则手机的桌面上便会显示今日头条的图标。在一些实施例中，在用户想要打开今日头条时，可以对桌面上显示的今日头条的图标进行点击操作。此时手机可接收到该点击操作，如手机的launcher可接收到该点击操作，该点击操作打开今日头条。
在另一些实施例中，用户也可以通过在其他应用中点击今日头条的链接，来打开今日头条。例如，手机当前显示的是亚马逊的界面，该界面中包括今日头条的链接，该链接是按照包名开启今日头条的链接，非deeplink链接。在用户想要打开今日头条时，可对亚马逊界面中今日头条的链接进行点击操作。此时，手机可以接收到点击操作，该点击操作用于打开今日头条。如，具体的：手机的操作系统，如Framework(如开屏处理模块)可接收到该点击操作。且Framework(如开屏处理模块)可确定该点击操作是按包名打开今日头条的操作。在本实施例中，Framework(如开屏处理模块)可将该打开今日头条的操作传输给手机的launcher。手机的launcher便接收到该打开今日头条的操作。
S702、手机的launcher调用手机的系统开屏管理模块，由系统开屏管理模块确定今日头条开通了系统开屏能力。
通常，在手机中安装的应用中，有些应用具备开屏功能，即在手机接收到用户打开该应用的操作后，在该应用冷启动的情况下，手机会先显示开屏信息，然后再显示该应用的页面，如首页。今日头条便是具备开屏功能的应用。当然，手机安装的应用中，也会存在不具备开屏功能的应用，如设置，短信息，指南针，计算器，录音机等系统应用。手机在接收到用户打开该不具备开屏功能的应用的操作后，无论该是冷启动还是热启动，手机均会直接显示该应用的页面。也就是说，具备开屏功能的应用在冷启动的情况下会涉及开屏信息的展示过程，而不具备开屏功能的应用则不涉及。当然，对于具备开屏功能的应用，在该应用热启动的情况下，也可以先显示开屏信息，再显示该应用的页面，本实施例在此不做具体限制。
因此，在本申请一些实施例中，手机中可存储名单，如以下称为白名单。该白名单中包括手机安装的应用中，不具备开屏功能的应用的包名。如手机中安装有设置，短信息，指南针，计算器，录音机等系统应用，这些应用不具备开屏功能，则这些应用的包名包含在该白名单中。该白名单可以是预先配置的，也可以是由操作系统的配置服务器下发给手机的。
在手机的launcher接收到用户打开某应用的操作时，手机的launcher可交由手机的操作系统，如Framework判断该应用是否具备开屏功能。如，手机的launcher调用手机Framework的系统开屏管理模块，由系统开屏管理模块先判断该应用是否具 备开屏功能，即是否涉及开屏信息的展示过程。如，手机的系统开屏管理模块可以判断该应用的包名是否包含在上述白名单中。如果该应用的包名包含在白名单中，则表明该应用不具备开屏功能，即不涉及开屏信息的展示过程，此时，可按照该应用原有的启动流程来启动该应用。这样，不仅不会影响这些不具备开屏功能的应用的启动体验，而且实现了与不具备开屏功能的应用启动流程的兼容。如果该应用的包名未包含在白名单中，则表明该应用是具备开屏功能的应用，即会涉及开屏信息的展示过程。此时，在一些实施例中，手机可在确定该应用是具备开屏功能的应用时，确定需进行开屏信息的展示。在另一些实施例中，在确定该应用是具备开屏功能的应用后，手机的操作系统，如Framework的系统开屏管理模块可判断该应用是否是冷启动，如果是冷启动，则确定需进行开屏信息的展示。例如，手机的launcher接收到用户打开今日头条的操作，并由系统开屏管理模块确定今日头条的包名未包含在白名单中，且今日头条是冷启动，则手机可确定需进行开屏信息的展示。
另外，可以理解的是，在图3所示的现有技术提供的应用启动流程中，在接收到用户打开具备开屏功能的应用的操作后，在该应用冷启动的情况下，手机会先拉起该应用，由该应用内部完成开屏功能的处理逻辑，实现开屏信息的展示，本实施例中将该过程称为非系统开屏。而在本实施例中，为了能够在更短时间内完成开屏信息的展示，在接收到用户打开具备开屏功能的应用的操作后，可由操作系统来完成开屏功能的处理逻辑，实现开屏信息的展示，本实施例中将该过程称为系统开屏，将应用能够实现系统开屏的能力称为系统开屏能力。
在本实施例中，可以为应用的开发者提供开放平台，以用于应用的开发者为其应用申请开通或关闭该应用的系统开屏能力。应用的开发者可通过该开放平台随时申请开通或关闭该应用的系统开屏能力，并在该开放平台的配置管理服务器审核通过后实时生效，且可在全网用户进行生效覆盖。其中，如果应用的开发者申请开通其应用的系统开屏能力，则在接收到用户打开具备开屏功能的应用的操作后，手机可按照系统开屏过程实现开屏信息的展示。如果应用的开发者申请关闭(或未开通)其应用的系统开屏能力，则在接收到用户打开具备开屏功能的应用的操作后，手机可按照非系统开屏过程实现开屏信息的展示。这样，可实现与现有开屏过程的兼容。
另外，如果应用的开发者申请开通其应用的系统开屏能力，还可以通过该开放平台为该应用进行开屏配置，即为该应用配置实现系统开屏所需的参数。例如，以开屏信息包括应用的品牌slogan和开屏广告为例，应用的开发者可以通过该开放平台上传该应用的品牌slogan，以及开屏信息展示结束后直接进入的应用的默认页面(如首页，或者该应用的其他页面)的deeplink路径。根据应用开发者的配置，提供开放平台的配置管理服务器可生成该应用对应的开屏配置信息。其中，开屏配置信息可以包括：应用是否开通系统开屏能力的指示，应用的品牌slogan，以及应用的页面的deeplink路径。
配置管理服务器生成的应用的开屏配置信息可下发给(或者说同步给)开屏管理服务器，由开屏管理服务器下发给手机，以便手机存储应用的开屏配置信息。
例如，手机可在第一次或每次接收到用户打开某具备开屏功能的应用，如上述今日头条时，向开屏管理服务器请求该应用的开屏配置信息。开屏管理服务器接收到请 求信息后，可向该手机返回该应用的开屏配置信息，手机可将接收到的该应用的开屏配置信息进行缓存，以方便下次打开该应用时使用。或者，开屏管理服务器接收到请求信息后，向该手机返回该手机安装的应用中所有具备开屏配置功能的应用的开屏配置信息，手机可将接收到的所有应用的开屏配置信息缓存，以方便下次打开该应用及其他具备开屏功能的应用时使用。当然，应用的开屏配置信息也可不在手机中缓存，而是在每次接收到用户打开应用的操作时，实时地向开屏管理服务器请求该应用的开屏配置信息，本实施例在此不做具体限制。
综上，示例性的，在本实施例中，在手机的launcher接收到用户打开某应用的操作后，可以调用framework，如调用framework的系统开屏管理模块。在调用系统开屏管理模块时，手机的launcher可将该应用的包名传输给系统开屏管理模块。由系统开屏管理模块先根据白名单确定该应用是否是具备开屏功能的应用，即是否涉及开屏信息的展示过程。如果确定该应用的包名包含在上述白名单中，即该应用不涉及开屏信息的展示过程，则可通知手机的framework(如开屏处理模块)按照该应用原有的启动流程来启动该应用。
如果确定该应用的包名未包含在上述白名单，即该应用涉及开屏信息的展示过程，则可以由系统开屏管理模块判断该应用是否是冷启动。如果不是冷启动，而是热启动，则可通知手机的framework(如开屏处理模块)按照原有的启动流程来启动该应用。
如果确定该应用是冷启动，则表明该应用需进行开屏信息的展示，此时，系统开屏管理模块可根据该应用的包名，从缓存的开屏配置信息中获取该应用的开屏配置信息。
如果缓存的开屏配置信息中并没有包含该应用的开屏配置信息，则系统开屏管理模块可通知手机的framework(如开屏处理模块)按照图3所示应用启动流程来启动该应用，包括开屏信息的展示和应用页面的展示过程。另外，手机的系统开屏管理模块可异步通过手机的系统开屏服务模块，向开屏管理服务器请求该应用的开屏配置信息。具体的描述可参见本实施例中的S708-S711。
如果缓存的开屏配置信息中包含该应用的开屏配置信息，则系统开屏管理模块可根据该应用的开屏配置信息判断该应用是否开通了系统开屏能力。例如，应用的开屏配置信息中包括应用是否开通系统开屏能力的指示，根据该指示系统开屏管理模块便可确定该应用是否开通了系统开屏能力。
如果系统开屏管理模块确定该应用未开通系统开屏能力，则系统开屏管理模块可通知手机的framework(如开屏处理模块)可按照图3所示应用启动流程来启动该应用，包括开屏信息的展示和应用页面的展示过程。如果系统开屏管理模块确定该应用开通系统开屏能力，则可执行以下S703-S705。
例如，以应用是今日头条为例。手机的launcher接收到用户打开今日头条的操作后，可以调用系统开屏管理模块并将今日头条的包名传输给系统开屏管理模块。系统开屏管理模块可确定今日头条的包名未包含在白名单中。如果确定今日头条是冷启动，则系统开屏管理模块可根据今日头条的包名获取缓存的今日头条的开屏配置信息。在获取到今日头条的开屏配置信息后，系统开屏管理模块可根据该开屏配置信息中的应用是否开通系统开屏能力的指示确定今日头条是否开通了系统开屏能力。在确定今日 头条开通了系统开屏能力时，执行以下S703-S705。
当然，在一些实施例中，也可以默认所有的具备开屏功能的应用都开通了系统开屏能力，这样，在确定应用是具备开屏功能的应用，且是冷启动的情况下，如果从缓存中查找到该应用的开屏配置信息，则可直接执行以下S703-S705。
S703、手机的系统开屏管理模块获取缓存的今日头条的品牌slogan和开屏广告。
S704、手机的系统开屏管理模块加载渲染今日头条的品牌slogan和开屏广告。
S705、手机显示今日头条的品牌slogan和开屏广告。
可以理解的是，在本实施例中，由操作系统来完成开屏功能的处理逻辑便可缩短展示开屏信息需花费的时间，即可在更短时间内展示应用的页面供用户查看。为了能够进一步的缩短展示开屏信息需花费的时间，在本实施例中，可先将开屏信息，如开屏广告和应用的开屏slogan存储在手机中，这样，在应用需要展示开屏信息时，可从缓存中获取该应用的开屏信息。但是这里从缓存中获取应用的开屏信息并不是必须的，手机可以在确定应用需要展示开屏信息时，实时地获取开屏信息。
示例性的，以手机从缓存中获取今日头条的开屏信息为例。在今日头条开通了系统开屏能力的情况下，手机的操作系统，如系统开屏管理模块可以从缓存的今日头条的开屏配置信息中获取今日头条的品牌slogan。手机的操作系统，如系统开屏管理模块还可以从缓存的开屏广告中选择合适的开屏广告。并由操作系统，如系统开屏管理模块加载渲染今日头条的品牌slogan和开屏广告，然后手机显示今日头条的品牌slogan和开屏广告。在本实施例中，通过操作系统完成开屏功能的处理逻辑，可在约40ms左右的时间实现品牌slogan和开屏广告的展示。其中，开屏广告的展示时间可以是3-5s。这个展示时间是可配置的，在展示开屏广告时，可在开屏广告的展示界面上显示跳过按钮。在开屏广告展示期间，用户可对该跳过按钮进行点击操作，以跳过该开屏广告。
其中，手机中缓存的开屏广告可以是手机在接收到用户打开该手机中的任何一个具有开屏功能的应用的操作时，根据从开屏管理服务器中请求得到的开屏广告的下载路径获得的。另外，手机中缓存的开屏广告可在用户打开手机中的具有开屏功能的应用时动态更新。具体的描述可参见本实施例中的S712-S715。
在一些实施例中，对于手机中缓存的开屏广告，系统开屏管理模块可以选择任意一个开屏广告作为本次打开今日头条可显示的开屏广告。在另一些实施例中，对于手机中缓存的开屏广告，均可保存有其对应的广告&APP匹配生效规则，如对哪些应用适用，对哪些应用不适用。系统开屏管理模块可根据开屏广告的广告&APP匹配生效规则，从手机缓存的开屏广告中选择合适今日头条的开屏广告。当然，如果在本次打开今日头条时，未从缓存的开屏广告中选择到合适的开屏广告，则可以在本次开屏时不显示开屏广告。
另外，在一些实施例中，手机的系统开屏管理模块还可以统计实际开屏广告的有效曝光、点击、用户手动跳过等事件，并实时上报给手机的系统开屏服务模块。手机的系统开屏服务模块可将这些事件上报给开屏管理服务器，用于统计及商业化结算。系统开屏服务模块还可实时计算开屏广告的曝光频次，并通知系统开屏管理模块。系统开屏管理模块可根据系统开屏服务模块通知的曝光频次，以及开屏广告的排他性和 关联性，合理选择下一次打开具备开屏功能的应用时开屏广告，以便控制好相同开屏广告的曝光频次和时间间隔，提高用户的使用体验。如，系统开屏管理模块可根据系统开屏服务模块通知的开屏广告的曝光频次，更新开屏广告支持的应用列表(即哪些应用可展示该开屏广告)，以实现对开屏广告曝光频次和时间间隔的控制。
S706、手机的系统开屏管理模块调用手机的开屏管理模块，由开屏管理模块对今日头条进行初始化。
其中，手机不仅可以通过操作系统来完成开屏功能的处理逻辑，同时，也可并行由操作系统，如framework进行今日头条的初始化和今日头条页面的加载渲染处理。例如，在S702中系统开屏管理模块确定今日头条开通了系统开屏能力后，手机的系统开屏管理模块可以并行通知手机的framework的开屏处理模块，由手机的开屏处理模块在后台根据今日头条的开屏配置信息中的应用的页面的deeplink路径对今日头条进行初始化，还可根据deeplink路径进行首页的加载渲染。直接跳过原先应用内的开屏处理逻辑。这样，可避免两次重复开屏带来的体验问题和开屏广告流量作弊问题。
S707、在今日头条初始化完成，且开屏广告展示完成或接收到用户点击跳过的操作后，手机显示今日头条的页面。
在今日头条初始化完成，且S705中开屏广告展示完成或接收到用户点击跳过开屏广告的操作后，手机可显示今日头条的页面。如，该页面可以为今日头条的开屏配置信息中包括的deeplink路径对应的页面，其可以是今日头条的首页，也可以今日头条的其他页面。这样在系统开屏结束后便可直接进入该应用的页面供用户查看，不仅可提升应用启动的用户体验，还可避免系统和应用内重复开屏，从而避免了闪屏的出现以及媒体流量作弊的问题。
另外，由于应用(如今日头条)的开发者可能会随时改变该应用的系统开屏配置。如将该应用的系统开屏能力由开通改完关闭，或由关闭改为开通。又如，在开通该应用的系统开屏能力的情况下，改变其应用的品牌slogan，和/或，开屏信息展示结束后直接进入的应用的默认页面。因此，为了在开发者更改了应用的系统开屏配置后，能够及时的在用户端生效，在本申请实施例中还可以包括以下步骤：S708-S711。
S708、手机的系统开屏管理模块向手机的系统开屏服务模块请求应用的开屏配置信息。
S709、手机的系统开屏服务模块向开屏管理服务器发送请求信息，该请求信息用于获取应用的开屏配置信息。
S710、开屏管理服务器向手机的系统开屏服务模块返回应用的开屏配置信息。
S711、手机的系统开屏服务模块更新并保存应用的开屏配置信息，并同步给手机的系统开屏管理模块。
其中，在手机接收到用户打开某应用的操作后，如果确定该应用是具备开屏功能的应用，考虑到应用的开发者可能随时改变应用的系统开屏配置，因此，手机的操作系统，如系统开屏管理模块可以利用手机的系统开屏服务模块的连网能力，向开屏管理服务器请求应用的开屏配置信息。
在一些实施例中，手机可仅向开屏管理服务器请求该应用的开屏配置信息。例如，在手机接收用户打开今日头条的操作后，手机的系统开屏管理模块可以向系统开屏服 务模块请求今日头条的开屏配置信息，如发送请求时携带今日头条的包名。手机的系统开屏服务模块可以向开屏管理服务器发送携带今日头条包名的请求信息，用于获取今日头条的开屏配置信息。在开屏管理服务器接收到携带今日头条包名的请求信息后，可以将该今日头条的开屏配置信息返回给手机的系统开屏服务模块。手机的系统开屏服务模块可以根据接收到开屏配置信息更新保存今日头条的开屏配置信息，还可同步给手机的系统开屏管理模块，方便下一次打开今日头条时使用。
在另一些实施例中，手机可向开屏管理服务器请求手机中包括的所有具备开屏功能的应用的开屏配置信息。例如，在手机接收用户打开今日头条的操作后，手机的系统开屏管理模块可以向系统开屏服务模块请求手机中包括的所有具备开屏功能的应用的开屏配置信息，如发送请求时携带手机中包括的所有具备开屏功能的应用的包名。手机的系统开屏服务模块可以向开屏管理服务器发送携带手机中包括的所有具备开屏功能的应用包名的请求信息，用于获取手机中包括的所有具备开屏功能的应用的开屏配置信息。在开屏管理服务器接收到该请求信息后，可以将这些应用的开屏配置信息返回给手机的系统开屏服务模块。手机的系统开屏服务模块可以根据接收到开屏配置信息更新保存对应应用的开屏配置信息，还可同步给手机的系统开屏管理模块，方便下一次打开应用时使用。或者，开屏管理服务器侧可管理维护所有手机中安装的具备开屏功能的应用的列表。那么手机在需要请求手机中包括的所有具备开屏功能的应用的开屏配置信息时，也可以不携带手机中包括的所有具备开屏功能的应用的包名，开屏管理服务器根据请求开屏配置信息的手机以及维护的列表，便可获知需给该手机返回哪些应用的开屏配置信息。另外，在该实施例中，开屏管理服务器在向手机返回应用的开屏配置信息时，也可以仅返回手机中安装的所有具备开屏功能的应用的开屏配置信息相较于上一次返回开屏配置信息时的变化部分，而非所有信息，这样可提高开屏配置信息的同步效率。
另外，为了能够及时的更新手机本地保存的开屏广告，增加开屏广告的命中率，本实施例还可以包括以下步骤：S712-S715。
S712、手机的系统开屏管理模块向手机的系统开屏服务模块请求开屏广告。
S713、手机的系统开屏服务模块向开屏管理服务器发送广告请求，该广告请求用于获取开屏广告。
S714、开屏管理服务器向手机的系统开屏服务模块返回广告创意信息，广告创意信息中包括开屏广告的下载路径。
S715、手机的系统开屏服务模块更新缓存的开屏广告，并同步给手机的系统开屏管理模块。
其中，在手机接收到用户打开某应用的操作后，如果确定该应用是具备开屏功能的应用，且该应用开通了系统开屏能力，为了能够及时更新缓存的开屏广告，增加开屏广告的命中率，手机的操作系统，如系统开屏管理模块可以利用手机的系统开屏服务模块的连网能力，向开屏管理服务器请求开屏广告。
例如，以手机接收到用户打开今日头条的操作为例。手机的系统开屏管理模块可以向手机的系统开屏服务模块请求开屏广告，其中可携带今日头条的包名。系统开屏服务模块可实时向开屏管理服务器发送用于获取开屏广告的广告请求，该广告请求中 可携带今日头条的包名。在开屏管理服务器接收到携带今日头条包名的广告请求后，可根据该包名进行受众定向，流量调度、点击率预测、竞价排序等操作，最终决策返回广告创意信息。其中，该广告创意信息中可包括开屏广告的下载路径，还可以包括：开屏广告的ID，价格，属于哪个推广任务等。另外，开屏管理服务器还可向手机的系统开屏服务模块返回该开屏广告的广告&APP匹配生效规则，如广告&APP匹配生效规则包括该开屏广告支持的应用列表(即哪些应用可展示该开屏广告)，用于手机从缓存的开屏广告中选择出适合某应用的开屏广告。在手机的系统开屏服务模块接收到广告创意信息后，可根据该广告创意信息，如其包含的ID判断手机是否已经下载过该开屏广告。如果未下载过，则可根据广告创意信息中的下载路径，从CDN服务器下载对应的开屏广告。然后，手机的系统开屏服务模块更新缓存的开屏广告，并根据更新情况，通知手机的系统开屏管理模块进行开屏广告的更新。系统开屏服务模块也可以根据开屏广告的广告&APP匹配生效规则，对开屏广告支持的应用列表等进行更新，并通知手机的系统开屏管理模块。手机的系统开屏服务模块还可定期删除下线的开屏广告，并同步给手机的系统开屏管理模块。这样，可以为下次具备开屏功能的任何应用启动做好准备。
需要说明的是，在本申请实施例中，上述S702-S707与上述S708-S711的执行没有先后顺序的限制。例如在一些实施例中，上述S702-S707与上述S708-S711可以同时执行。如，在手机确定应用是具备开屏功能的应用后，不仅可以执行S702-S707，还可异步执行上述S708-S711。同样的，上述S702-S707与上述S712-S715执行没有先后顺序的限制。
本申请实施例提供的应用开屏信息的显示方法，手机在接收到用户打开具备开屏功能的应用的操作后，可通过操作系统来完成开屏功能的处理逻辑。这样，基于操作系统的处理优势可做到几十毫秒便能看到开屏信息的效果，即可在更短时间内完成开屏信息的展示，进而可在更短时间内展示应用的页面供用户查看，提高了人机交互性能，提升了用户的使用体验。且采用本申请实施例提供的方法，通过从缓存的开屏广告中选取本次启动应用需展示的开屏广告，能够提升开屏广告的展示成功率，避免了开屏时流量的流失和浪费，提高了开屏广告的点击率，增加了应用的商业化收入。
另外，无论用户是通过对桌面上显示的应用的图标进行了操作，还是对其他应用中对该应用的链接的进行了操作，来打开该应用，通过统一交由手机的launcher来处理，确保了该应用开屏体验的一致性。通过在接收到用户打开应用的操作，且确定该应用是具备开屏功能的应用时，异步向开屏管理服务器请求该应用或手机中的所有具备开屏功能的应用的开屏配置信息，能够在应用的开屏配置更改时更加及时的同步到用户侧，提高了应用开屏配置更新的时效性。在本实施例中手机中安装的所有具备开屏功能的应用可共享本地缓存的开屏广告，这样，可节约用户下载开屏广告的流量，提升手机性能，降低功耗。且在接收到用户打开某具备开屏功能的应用的操作，且该应用开通了系统开屏能力时，便从开屏管理服务器获取新的开屏广告，使得本地缓存的开屏广告能及时更新，从而使得开屏广告预加载命中率更高。
本申请另一些实施例还提供一种计算机存储介质，该计算机存储介质可以包括计算机指令，当计算机指令在电子设备上运行时，使得电子设备执行如图7所示实施例 中的应用开屏信息的显示方法。
本申请另一些实施例还提供一种计算机程序产品，当该计算机程序产品在计算机上运行时，使得计算机执行如图7所示实施例中的应用开屏信息的显示方法。
本申请另一些实施例还提供一种装置，该装置具有实现上述图7所示方法中电子设备行为的功能。功能可以通过硬件实现，也可以通过硬件执行相应的软件实现。硬件或软件包括一个或多个与上述功能相对应的模块，例如，显示单元或模块，输入单元或模块，系统开屏管理单元或模块，开屏处理单元或模块，系统开屏服务单元或模块等。
作为一种示例，本实施例提供一种应用开屏信息的显示装置，如图8所示，该应用开屏信息的显示装置可以包括：输入模块801、系统开屏管理模块802及显示模块803。
输入模块801，用于接收用户打开第一应用的操作。
系统开屏管理模块802，用于确定第一应用具备开屏功能，确定第一应用开通了系统开屏能力，获取第一应用的开屏信息，开屏信息包括第一应用的品牌标语和/或开屏广告，加载渲染第一应用的开屏信息。
显示模块803，用于显示第一应用的开屏信息。
显示模块803，还用于在第一应用启动后，显示第一应用的页面。
进一步的，电子设备中还包括存储模块，用于保存名单，该名单中包含不具备开屏功能的应用的包名；系统开屏管理模块802，用于确定第一应用具备开屏功能，包括：系统开屏管理模块802确定第一应用的包名未包含在上述名单中。
进一步的，系统开屏管理模块802，用于确定第一应用开通了系统开屏能力，包括：系统开屏管理模块802根据缓存的第一应用是否开通系统开屏能力的指示，确定第一应用开通了系统开屏能力。
进一步的，当开屏信息包括开屏广告时，系统开屏管理模块802，用于获取开屏广告，包括：系统开屏管理模块802从缓存的多个开屏广告中获取开屏广告。
进一步的，当开屏信息包括第一应用的品牌标语时，系统开屏管理模块802，用于获取第一应用的品牌标语，包括：系统开屏管理模块802获取缓存的第一应用的品牌标语。
进一步的，系统开屏管理模块802还用于确定第一应用冷启动。
进一步的，上述装置还可以包括：系统开屏服务模块804。
系统开屏管理模块802，还用于向系统开屏服务模块804请求第一应用的开屏配置信息，第一应用的开屏配置信息包括：第一应用的品牌标语，第一应用是否开通系统开屏能力的指示。
系统开屏服务模块804，用于向开屏管理服务器发送请求消息，请求消息用于请求第一应用的开屏配置信息；接收来自开屏管理服务器的第一应用的开屏配置信息，或者接收来自开屏管理服务器的电子设备中包括的部分或全部具备开屏功能的应用的开屏配置信息。
系统开屏服务模块804，还用于根据接收到的开屏配置信息更新缓存的对应应用的开屏配置信息，并将更新结果同步给系统开屏管理模块802。
进一步的，上述装置还可以包括：开屏处理模块806。
开屏处理模块806用于对第一应用进行初始化。
显示模块803，具体用于在初始化完成，且开屏广告展示完成或接收到用户点击跳过开屏广告的操作后，显示第一应用的页面。
进一步的，第一应用的开屏配置信息还可包括：第一应用的页面的深度链接路径。显示模块803显示第一应用的页面，包括：显示模块803根据深度链接路径显示第一应用的页面。
进一步的，系统开屏管理模块802，还用于向系统开屏服务模块804请求开屏广告。
系统开屏服务模块804，还用于向开屏管理服务器发送广告请求，广告请求用于请求开屏管理服务器下发开屏广告，接收来自开屏管理服务器的广告创意信息，广告创意信息中包括广告下载路径。
系统开屏服务模块804，还用于根据广告下载路径下载对应开屏广告，并更新缓存，将更新后的结果同步给系统开屏管理模块802。
进一步的，输入模块801用于接收用户打开第一应用的操作，包括：输入模块801接收用户对显示的第一应用的图标的点击操作。
进一步的，输入模块801用于接收用户打开第一应用的操作，包括：输入模块801接收对用户对第一应用的链接的点击操作。第一应用的链接包含在第二应用的页面中，用户对第一应用的链接的点击操作用于打开第一应用，是由开屏处理模块806接收传输给输入模块801的。
其中，本申请实施例提供的计算机存储介质、计算机程序产品及装置均用于执行上文所提供的对应的方法，因此，其所能达到的有益效果可参考上文所提供的对应的方法中的有益效果，此处不再赘述。
通过以上的实施方式的描述，所属领域的技术人员可以清楚地了解到，为描述的方便和简洁，仅以上述各功能模块的划分进行举例说明，实际应用中，可以根据需要而将上述功能分配由不同的功能模块完成，即将装置的内部结构划分成不同的功能模块，以完成以上描述的全部或者部分功能。
在本申请所提供的几个实施例中，应该理解到，所揭露的装置和方法，可以通过其它的方式实现。例如，以上所描述的装置实施例仅仅是示意性的，例如，所述模块或单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，例如多个单元或组件可以结合或者可以集成到另一个装置，或一些特征可以忽略，或不执行。另一点，所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口，装置或单元的间接耦合或通信连接，可以是电性，机械或其它的形式。
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是一个物理单元或多个物理单元，即可以位于一个地方，或者也可以分布到多个不同地方。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。
另外，在本申请各个实施例中的各功能单元可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个单元中。上述集成 的单元既可以采用硬件的形式实现，也可以采用软件功能单元的形式实现。
所述集成的单元如果以软件功能单元的形式实现并作为独立的产品销售或使用时，可以存储在一个可读取存储介质中。基于这样的理解，本申请实施例的技术方案本质上或者说对现有技术做出贡献的部分或者该技术方案的全部或部分可以以软件产品的形式体现出来，该软件产品存储在一个存储介质中，包括若干指令用以使得一个设备(可以是单片机，芯片等)或处理器(processor)执行本申请各个实施例所述方法的全部或部分步骤。而前述的存储介质包括：U盘、移动硬盘、只读存储器(Read-Only Memory，ROM)、随机存取存储器(Random Access Memory，RAM)、磁碟或者光盘等各种可以存储程序代码的介质。
以上所述，仅为本申请的具体实施方式，但本申请的保护范围并不局限于此，任何在本申请揭露的技术范围内的变化或替换，都应涵盖在本申请的保护范围之内。因此，本申请的保护范围应以所述权利要求的保护范围为准。

Claims (16)

  1. 一种应用开屏信息的显示方法，其特征在于，所述方法包括：
    电子设备接收用户打开第一应用的操作；
    所述电子设备由所述电子设备的操作系统确定所述第一应用具备开屏功能；
    所述电子设备由所述操作系统确定所述第一应用开通了系统开屏能力；
    所述电子设备由所述操作系统获取所述第一应用的开屏信息，所述开屏信息包括所述第一应用的品牌标语和/或开屏广告；
    所述电子设备由所述操作系统加载渲染所述第一应用的开屏信息；
    所述电子设备显示所述第一应用的开屏信息；
    所述电子设备启动所述第一应用，显示所述第一应用的页面。
  2. 根据权利要求1所述的方法，其特征在于，所述操作系统包括：launcher；
    所述电子设备接收用户打开第一应用的操作，包括：
    所述电子设备由所述launcher接收用户打开所述第一应用的操作。
  3. 根据权利要求1或2所述的方法，其特征在于，所述操作系统包括：系统开屏管理模块；所述电子设备中保存有名单，所述名单中包含不具备开屏功能的应用的包名；所述电子设备由所述电子设备的操作系统确定所述第一应用具备开屏功能，包括：
    所述电子设备由所述系统开屏管理模块确定所述第一应用的包名未包含在所述名单中。
  4. 根据权利要求3所述的方法，其特征在于，所述电子设备由所述操作系统确定所述第一应用开通了系统开屏能力，包括：
    所述电子设备由所述系统开屏管理模块根据缓存的所述第一应用是否开通系统开屏能力的指示，确定所述第一应用开通了系统开屏能力。
  5. 根据权利要求3或4所述的方法，其特征在于，所述电子设备由所述操作系统获取所述第一应用的开屏信息包括：
    所述电子设备由所述系统开屏管理模块从缓存的多个开屏广告中获取所述开屏广告。
  6. 根据权利要求3-5中任一项所述的方法，其特征在于，所述电子设备由所述操作系统获取所述第一应用的开屏信息包括：
    所述电子设备由所述系统开屏管理模块获取缓存的所述第一应用的品牌标语。
  7. 根据权利要求3-6中任一项所述的方法，其特征在于，在所述电子设备由所述电子设备的操作系统确定所述第一应用具备开屏功能之后，所述方法还包括：
    所述电子设备由所述系统开屏管理模块确定所述第一应用冷启动。
  8. 根据权利要求3-7中任一项所述的方法，其特征在于，所述操作系统还包括：系统开屏服务模块，所述方法还包括：
    所述电子设备的所述系统开屏管理模块向所述系统开屏服务模块请求所述第一应用的开屏配置信息，所述第一应用的开屏配置信息包括：所述第一应用的品牌标语，所述第一应用是否开通系统开屏能力的指示；
    所述电子设备由所述系统开屏服务模块向开屏管理服务器发送请求消息，所述请求消息用于请求所述第一应用的开屏配置信息；
    所述电子设备由所述系统开屏服务模块接收来自所述开屏管理服务器的所述第一应用的开屏配置信息，或者所述电子设备由所述系统开屏服务模块接收来自所述开屏管理服务器的所述电子设备中包括的部分或全部具备开屏功能的应用的开屏配置信息；
    所述电子设备的所述系统开屏服务模块根据接收到的开屏配置信息更新缓存的对应应用的开屏配置信息，并将更新结果同步给所述系统开屏管理模块。
  9. 根据权利要求8所述的方法，其特征在于，所述操作系统还包括：开屏处理模块；所述电子设备启动所述第一应用，显示所述第一应用的页面，包括：
    所述电子设备由所述开屏处理模块对所述第一应用进行初始化，在初始化完成，且所述开屏广告展示完成或接收到用户点击跳过所述开屏广告的操作后，所述电子设备显示所述第一应用的页面。
  10. 根据权利要求9所述的方法，其特征在于，所述第一应用的开屏配置信息还包括：所述第一应用的页面的深度链接路径；所述电子设备显示所述第一应用的页面，包括：
    所述电子设备根据所述深度链接路径显示所述第一应用的页面。
  11. 根据权利要求8-10中任一项所述的方法，其特征在于，所述方法还包括：
    所述电子设备的所述系统开屏管理模块向所述系统开屏服务模块请求开屏广告；
    所述电子设备由所述系统开屏服务模块向所述开屏管理服务器发送广告请求，所述广告请求用于请求所述开屏管理服务器下发开屏广告；
    所述电子设备由所述系统开屏服务模块接收来自所述开屏管理服务器的广告创意信息，所述广告创意信息中包括广告下载路径；
    所述电子设备由所述系统开屏服务模块根据所述广告下载路径下载对应开屏广告，并更新缓存，将更新后的结果同步给所述系统开屏管理模块。
  12. 根据权利要求2所述的方法，其特征在于，所述电子设备由所述launcher接收用户打开所述第一应用的操作，包括：
    所述电子设备由所述launcher接收用户对显示的所述第一应用的图标的点击操作。
  13. 根据权利要求2所述的方法，其特征在于，所述电子设备由所述launcher接收用户打开所述第一应用的操作，包括：
    所述电子设备由所述launcher接收对用户对所述第一应用的链接的点击操作，所述第一应用的链接包含在第二应用的页面中，用户对所述第一应用的链接的点击操作用于打开所述第一应用，是由所述操作系统的开屏处理模块接收传输给所述launcher的。
  14. 一种电子设备，其特征在于，所述电子设备包括：一个或多个处理器、存储器、显示屏，以及输入设备；
    其中所述存储器用于存储一个或多个程序；所述一个或多个处理器用于运行所述一个或多个程序，以使得所述电子设备执行如权利要求1-13中任一项所述的应用开屏信息的显示方法。
  15. 一种计算机存储介质，其特征在于，包括计算机指令，当所述计算机指令在电子设备上运行时，使得所述电子设备执行如权利要求1-13中任一项所述的应用开屏 信息的显示方法。
  16. 一种计算机程序产品，其特征在于，当所述计算机程序产品在计算机上运行时，使得所述计算机执行如权利要求1-13中任一项所述的应用开屏信息的显示方法。
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