WO2022065014A1 - 表示制御システム、センター装置、店舗装置、センター装置の処理方法、店舗装置の処理方法及びプログラム - Google Patents

表示制御システム、センター装置、店舗装置、センター装置の処理方法、店舗装置の処理方法及びプログラム Download PDF

Info

Publication number
WO2022065014A1
WO2022065014A1 PCT/JP2021/032682 JP2021032682W WO2022065014A1 WO 2022065014 A1 WO2022065014 A1 WO 2022065014A1 JP 2021032682 W JP2021032682 W JP 2021032682W WO 2022065014 A1 WO2022065014 A1 WO 2022065014A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
store
display
display terminal
content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2021/032682
Other languages
English (en)
French (fr)
Japanese (ja)
Inventor
淳子 井上
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
NEC Corp
Original Assignee
NEC Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NEC Corp filed Critical NEC Corp
Priority to US18/026,403 priority Critical patent/US20230351485A1/en
Priority to JP2022551841A priority patent/JP7661975B2/ja
Publication of WO2022065014A1 publication Critical patent/WO2022065014A1/ja
Anticipated expiration legal-status Critical
Priority to JP2025051195A priority patent/JP2025089486A/ja
Ceased legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Electronic shopping [e-shopping] utilising user interfaces specially adapted for shopping
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/30—Authentication, i.e. establishing the identity or authorisation of security principals
    • G06F21/31—User authentication
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/606—Protecting data by securing the transmission between two devices or processes
    • G06F21/608—Secure printing
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18—Casings, frames or enclosures for labels
    • G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels
    • G09F3/208—Electronic labels, Labels integrating electronic displays

Definitions

  • the present invention relates to a display control system, a center device, a store device, a processing method of the center device, a processing method of the store device, and a program.
  • Patent Document 1 discloses a technique in which a printing device introduced in a retail store prints an updated advertising medium with updated information transmitted from a maker server.
  • Patent Documents 2 to 4 disclose a technique relating to an electronic shelf label.
  • electronic shelf labels have become a display medium that can display not only product names and prices but also various information. Then, electronic shelf labels are installed for each product. For this reason, a large number of display media capable of displaying various types of information are installed in stores. It is desired that such electronic shelf labels be used more effectively, rather than simply being used as a display medium for displaying information determined by the store.
  • An object of the present invention is to provide a technique for effectively utilizing a display terminal such as an electronic shelf label installed in a store by a method not conventionally used.
  • An authentication means that acquires authentication information including manufacturer identification information from an external terminal and performs authentication based on the authentication information.
  • the external terminal includes display terminal designation information that specifies at least one of the display terminals installed in the store, and content information that specifies the content to be displayed on the designated display terminal.
  • Control information acquisition means for acquiring control information
  • An output means for outputting information indicating the control information according to the control information, and
  • a center device having the above is provided.
  • Store equipment is provided.
  • a display control system including the center device and the store device is provided.
  • the center device Obtain authentication information including manufacturer identification information from an external terminal, perform authentication based on the authentication information, and perform authentication.
  • the external terminal includes display terminal designation information for designating at least one of the display terminals installed in the store, and content information for designating the content to be displayed on the designated display terminal.
  • Get control information According to the control information, a processing method of a center device that outputs information indicating the control information is provided.
  • control information including display terminal designation information for designating at least one of the display terminals installed in the store and content information for designating the content to be displayed on the designated display terminal is acquired. Based on the control information, a processing method of a store device that controls the display of the display terminal installed in the store is provided.
  • the computer of the center device An authentication means that acquires authentication information including manufacturer identification information from an external terminal and performs authentication based on the authentication information.
  • the external terminal includes display terminal designation information that specifies at least one of the display terminals installed in the store, and content information that specifies the content to be displayed on the designated display terminal.
  • Control information acquisition means for acquiring control information An output means that outputs information indicating the control information according to the control information.
  • a program is provided that functions as.
  • the computer of the store equipment Store acquisition from the center device to acquire control information including display terminal designation information that specifies at least one of the display terminals installed in the store and content information that specifies the content to be displayed on the designated display terminal.
  • a display control means for controlling the display of the display terminal installed in the store based on the control information.
  • a program is provided that functions as.
  • a technique for effectively utilizing a display terminal such as an electronic shelf label installed in a store is realized by a method not conventionally used.
  • the display control system of the present embodiment is used in a retail store that uses a display terminal such as an electronic shelf label. Then, according to the display control system, the manufacturer of the product (the product for sale) handled at the retail store can display the desired information on the display terminal installed in the store of the retail store. ..
  • the display control system has a configuration that realizes such an action and effect.
  • the display control system includes a center device 10 and a store device 20.
  • the display control system may further include a display terminal 30.
  • the display terminal 30 is an electronic shelf label, but a modified example will be described below.
  • the center device 10 is installed in the headquarters that manages a plurality of stores.
  • the store device 20 is installed in each of the plurality of stores.
  • the display terminal 30 is installed in each of the plurality of stores.
  • the display terminal 30 is attached to each of the products handled in each store and installed at a predetermined position on the display shelf.
  • the external terminal 40 is a terminal operated by the manufacturer of the product handled in the store.
  • the center device 10 and each of the plurality of store devices 20 can communicate with each other by wire and / or wirelessly. Further, the store device 20 installed in each store and each of the plurality of display terminals 30 can communicate with each other by wire and / or wirelessly. Further, the center device 10 and the external terminals 40 of each of the plurality of manufacturers can communicate with each other by wire and / or wirelessly.
  • the outline of the processing realized by these devices is as follows. First, the manufacturer operates the external terminal 40 to access the center device 10, and transmits the authentication information including the manufacturer identification information to the center device 10. Then, after the authentication is successful, the manufacturer includes display terminal designation information for designating at least one of the display terminals 30 installed in the store, and content information for designating the content to be displayed on the designated display terminal 30. The control information is transmitted to the center device 10 via the external terminal 40.
  • the center device 10 receives the above-mentioned control information transmitted by a manufacturer having a legitimate authority who has succeeded in authentication. Then, the center device 10 transmits the received control information to the predetermined store device 20.
  • the store appliance 20 that has received the control information causes the predetermined display terminal 30 to display the predetermined content based on the control information.
  • FIG. 2 is a diagram showing a hardware configuration example of the center device 10 and the store device 20.
  • Each functional unit included in the center device 10 and the store device 20 is a storage unit such as a CPU (Central Processing Unit) of an arbitrary computer, a memory, a program loaded in the memory, and a hard disk for storing the program (the device is shipped in advance).
  • programs stored from the stage programs downloaded from storage media such as CDs (Compact Discs) and servers on the Internet can also be stored), and any hardware or software centered on the network connection interface. It is realized by the combination of. And, it is understood by those skilled in the art that there are various variations in the method of realizing the device and the device.
  • each of the center device 10 and the store device 20 has a processor 1A, a memory 2A, an input / output interface 3A, a peripheral circuit 4A, and a bus 5A.
  • the peripheral circuit 4A includes various modules. At least one of the center device 10 and the store device 20 does not have to have the peripheral circuit 4A.
  • the center device 10 and the store device 20 may each be composed of a plurality of physically and / or logically separated devices, or may be composed of one physically and logically integrated device. good. In the former case, each device can be provided with the above hardware configuration.
  • the bus 5A is a data transmission path for the processor 1A, the memory 2A, the peripheral circuit 4A, and the input / output interface 3A to transmit and receive data to each other.
  • the processor 1A is, for example, an arithmetic processing unit such as a CPU or a GPU (Graphics Processing Unit).
  • the memory 2A is, for example, a memory such as a RAM (RandomAccessMemory) or a ROM (ReadOnlyMemory).
  • the input / output interface 3A includes an interface for acquiring information from an input device, an external device, an external server, an external sensor, and the like, an interface for outputting information to an output device, an external device, an external server, and the like.
  • the input device is, for example, a keyboard, a mouse, a microphone, or the like.
  • the output device is, for example, a display, a speaker, a printer, a mailer, or the like.
  • the processor 1A can issue a command to each module and perform a calculation based on the calculation result thereof.
  • the center device 10 includes an authentication unit 11, a control information acquisition unit 12, an output unit 13, and a storage unit 14.
  • the center device 10 does not have to have the storage unit 14.
  • an external device configured to be communicable with the center device 10 includes a storage unit 14.
  • the authentication unit 11 acquires authentication information including manufacturer identification information from the external terminal 40, and performs authentication based on the authentication information. Any conventional authentication technique can be adopted for the authentication process performed by the authentication unit 11.
  • the center device 10 provides a login page to the external terminal 40 that has been accessed via the communication network.
  • the external terminal 40 displays the login page on the display of the own terminal, and accepts the input of the authentication information including the manufacturer identification information on the login page. Then, the external terminal 40 transmits the input authentication information to the center device 10.
  • the center device 10 collates the received authentication information with the reference information (authentication information of each manufacturer) stored in the storage unit 14 in advance, and performs the authentication process.
  • Manufacturer identification information is information that identifies a plurality of manufacturers from each other.
  • the authentication information may include a password, a one-time password, biometric information (face information, fingerprint information, iris information, voiceprint information, etc.) of the person in charge of the manufacturer, keywords, and the like.
  • control information acquisition unit 12 acquires control information for controlling the display of the display terminal 30 installed in the store from the external terminal 40.
  • the center device 10 provides the external terminal 40 with a user page for inputting control information after the authentication unit 11 succeeds in authentication.
  • the external terminal 40 displays the page on the display of the own terminal and accepts input of control information on the page. Then, the external terminal 40 transmits the input control information to the center device 10.
  • the control information includes at least one of store designated information, display terminal designated information, content information, and display conditions.
  • Store designation information is information that designates a store that is the target of display control of the display terminal 30. At least one of a plurality of stores is designated by the store designation information. When the control information does not include such store designation information, all stores may be designated as the target of display control of the display terminal 30.
  • the control information does not include such store designation information, all stores may be designated as the target of display control of the display terminal 30.
  • the store designation information may be, for example, information for designating a desired store in store identification information such as a store name.
  • the manufacturer inputs the store identification information of the desired store into the external terminal 40 as the store designation information.
  • the store designation information may be information that designates a desired store by the store attribute.
  • the store attributes include, but are not limited to, the location of the store, the surrounding environment of the store, the products handled by the store, the operation form (headquarters directly managed store / franchise store), and the like.
  • the manufacturer inputs the desired store attribute into the external terminal 40 as store designation information. Then, the center device 10 searches for a store corresponding to the designated store attribute based on the store information generated in advance, and identifies the searched store as the target of the display control of the display terminal 30.
  • the store information is information indicating the store attributes of each of the plurality of stores, and is stored in the storage unit 14 and / or the storage unit 23 of each store device 20.
  • Examples of store attribute designations by manufacturers include conditions such as "stores in Tokyo”, “stores with stations within 100 m of the area”, “stores handling product A”, and “stores directly managed by the headquarters”. , A condition in which a plurality of such conditions are connected by a predetermined logical operator is exemplified. It should be noted that this example is merely an example, and the present invention is not limited to this.
  • the store designation information may be information that designates all stores.
  • the manufacturer inputs to the external terminal 40 to specify all the stores as the store designation information.
  • Display terminal designation information is information that designates the display terminal 30 that is the target of display control.
  • the display terminal designation information designates at least one of the plurality of display terminals 30 installed in the store.
  • all display terminals 30 or all display terminals 30 associated with products of each manufacturer may be designated as display control targets.
  • the display terminal designation information may be input by the manufacturer for each store, or a plurality of stores may be collectively input. An example of specifying a display terminal will be described below.
  • the display terminal designation information may include, for example, information for identifying the associated product (product identification information such as a product name and a product code) as information for designating the display terminal 30.
  • product identification information such as a product name and a product code
  • the display terminal 30 can be designated by the product identification information.
  • the manufacturer inputs the desired product identification information into the external terminal 40 as display terminal designation information.
  • at least one of the center device 10 and the store device 20 specifies the display terminal 30 associated with the display terminal designation information (product identification information) as the display control target based on the display terminal attribute information generated in advance.
  • the display terminal attribute information is information indicating the associative relationship between each of the plurality of display terminals 30 and the product, and is stored in the storage unit 14 and / or the storage unit 23 of each store device 20.
  • Display terminal attribute information is generated for each store.
  • the display terminal attribute information shown in FIG. 4 links the display terminal identification information and the product identification information to each other.
  • the display terminal designation information may include information indicating an installation position in the store as information for designating the display terminal 30.
  • the manufacturer inputs the desired installation position to the external terminal 40 as display terminal designation information.
  • at least one of the center device 10 and the store device 20 specifies the display terminal 30 that matches the display terminal designation information (installation position) as the target of display control based on the display terminal attribute information generated in advance.
  • the display terminal attribute information is information indicating the installation position of each of the plurality of display terminals 30, and is stored in the storage unit 14 and / or the storage unit 23 of each store device 20. Display terminal attribute information is generated for each store.
  • the display terminal attribute information shown in FIG. 4 links the display terminal identification information and the position information indicating the installation position of each display terminal 30 to each other.
  • the installation position of the display terminal 30 is indicated by the passage number, the shelf number, and the shelf stage, but it may be indicated by another method.
  • information indicating the attributes of each display shelf and each aisle may be included.
  • Examples of installation position designation by the manufacturer are "display area on the second level from the top of the display shelf”, “display area facing the aisle leading to the cash register”, “display shelf in front of the cash register”, and “display near the entrance”.
  • Conditions such as “shelf” and conditions in which a plurality of such conditions are connected by a predetermined logical operator are exemplified. It should be noted that this example is merely an example, and the present invention is not limited to this.
  • the center device 10 may transmit and display an image showing the in-store layout (indicating the layout of the display shelves) of each store to the external terminal 40. Then, the manufacturer may input an input for designating a desired installation position (input for designating a display shelf, input for designating a stage, etc.) on the layout in the store.
  • each manufacturer may be able to specify only the display terminal 30 associated with the product of each manufacturer. That is, the display terminal designation information input by each manufacturer may be information that designates at least one of the display terminals 30 associated with the products of each manufacturer.
  • the control information acquisition unit 12 determines whether or not the display terminal designation information acquired in any of the display terminal designation examples 1 to 3 satisfies the condition. Then, if the condition is not satisfied, the error information is returned to the external terminal 40.
  • the control information acquisition unit 12 is based on the product information (see FIG. 5) stored in advance in the storage unit 14 and / or the storage unit 23 of each store device 20. , Determine whether the product identified by the acquired product identification information is the product of the manufacturer. Then, if the product identified by the acquired product identification information is not the product of the manufacturer, the error information is returned to the external terminal 40.
  • the product identification information, the product name, the manufacturer identification, and the unit price are associated with each other.
  • the control information acquisition unit 12 when information indicating the installation position in the store is acquired as display terminal designation information, the control information acquisition unit 12 includes the above-mentioned display terminal attribute information (see FIG. 4) and product information (see FIG. 5). Based on, it is determined whether the product of the manufacturer is displayed at the position specified by the acquired display terminal designation information. Then, if the product of the manufacturer is not displayed at the position designated by the acquired display terminal designation information, the error information is returned to the external terminal 40.
  • the display terminal designation information input by the manufacturer may be information that designates all the display terminals 30 associated with the products of each manufacturer.
  • the maker inputs to the external terminal 40 as the display terminal designation information to specify all the display terminals 30 associated with the product of the maker.
  • Content information is information that specifies the content to be displayed on the display terminal 30 designated as the target of display control.
  • the content is, for example, an advertisement, campaign information, a coupon, product-related information, or the like.
  • the product-related information may include the URL of a web page (product introduction page, etc.) related to the product prepared by the manufacturer.
  • the URL may be displayed with a QR code (registered trademark).
  • the content of the product A may be displayed not only on the display terminal 30 associated with the product A but also on the display terminal 30 associated with another product.
  • the manufacturer may input the content information for each store, or a plurality of stores may be collectively input. Further, the input of the content information by the manufacturer may be performed for each display terminal 30 designated as the target of display control, or a plurality of display terminals 30 may be collectively input.
  • An example of content specification will be described below.
  • the content information may be the content file (still image file, video file, audio file, etc.) itself.
  • the manufacturer prepares (generates) the content by itself and causes the external terminal 40 to transmit (upload) the content from the external terminal 40 to the center device 10.
  • the content information may be information (file name or the like) that specifies any of the content files stored in the storage unit 14 in advance.
  • the manufacturer causes the external terminal 40 to transmit (upload) the content files (still image files, video files, audio files, etc.) prepared (generated) by the external terminal 40 to the center device 10 in advance and register them in the storage unit 14. You may let me do it.
  • the content file previously transmitted to the center device 10 as the content information may be stored in the storage unit 14 as it is. The maker specifies, for example, one of the content files stored in advance in the storage unit 14 in this way.
  • the “display condition” is a condition (hereinafter referred to as “display condition”) for displaying the content specified in the content information on the display terminal 30 designated as the target of display control.
  • the content is displayed on the display terminal 30 at a timing that matches the display conditions.
  • the display conditions may be input by the manufacturer for each store, or a plurality of stores may be collectively input. Further, the input of the display condition by the manufacturer may be performed for each display terminal 30 designated as the target of the display control, or a plurality of display terminals 30 may be collectively input.
  • a period for displaying the content such as "from March 1, 2020 to March 14, 2020".
  • the day of the week on which the content is displayed may be specified.
  • a time zone in which the content is displayed such as "from 11:00 to 17:00".
  • the display conditions it may be possible to specify the weather, temperature, congestion status of the store, etc. on the day when the content is displayed.
  • the control information acquisition unit 12 may store the acquired control information in the storage unit 14 collectively for each manufacturer.
  • FIG. 6 schematically shows an example of the control information registered in the storage unit 14.
  • a control information number that identifies the acquired control information to each other
  • a registration date and time indicating the date and time when each control information is registered in the center device 10
  • store designation information display terminal designation information
  • display conditions are used.
  • Content information is linked to each other.
  • the output unit 13 outputs information indicating the control information to the store appliance 20 according to the control information. For example, the output unit 13 transmits the control information to the store device 20 of the store designated by the store designation information included in the control information.
  • the center device 10 when the center device 10 acquires control information from the external terminal 40 and registers it in the storage unit 14 (S10), the center device 10 transmits the control information to the store device 20 (S11).
  • the center device 10 may acquire control information from the external terminal 40 and perform S11 processing in real time according to the fact that the control information is registered in the storage unit 14.
  • the processing of S11 may be performed at predetermined time intervals. In this case, the center device 10 collectively transmits the control information registered in the storage unit 14 from the previous transmission timing to the current transmission timing to the store device 20.
  • the store device 20 has a store acquisition unit 21, a display control unit 22, and a storage unit 23.
  • the store device 20 does not have to have the storage unit 23.
  • an external device configured to be communicable with the store device 20 includes a storage unit 23.
  • the store acquisition unit 21 acquires control information from the center device 10. Further, the store acquisition unit 21 acquires a file of the content specified by the content information included in the acquired control information from the center device 10.
  • the store device 20 may acquire only the content files specified by the content information from the center device 10, or acquire all the content files stored in the storage unit 14 of the center device 10. You may.
  • the display control unit 22 controls the display of the display terminal 30 installed in the store based on the control information. That is, the display control unit 22 causes the display terminal 30 designated by the display terminal designation information included in the control information to display the content designated by the content information included in the control information. Further, the display control unit 22 displays the content specified by the content information at a timing that matches the display condition included in the control information.
  • the display control unit 22 can determine the contents to be displayed on the display terminal 30 based on a predetermined priority.
  • a predetermined priority A specific example of the process will be described. It should be noted that this is just an example and is not limited to this.
  • control of the display terminal 30 is classified into five patterns shown in FIG.
  • Normal display is a normal control pattern without manufacturer control or temporary control.
  • the retail store headquarters decides the content at the time of this control.
  • the manufacturer of each product may determine the content at the time of this control.
  • relatively simple content is displayed, which includes, for example, the product name, unit price, and simple pop information of each product, and has little or no sales promotion information.
  • the content is displayed on the display terminal 30 in the control pattern at the normal time.
  • Conditional sales promotion display is one pattern controlled by the manufacturer.
  • the manufacturer performs the control by designating a relatively long period.
  • the manufacturer decides the content at the time of this control.
  • the manufacturer performs the control by setting various display conditions as shown in the figure, for example.
  • Planned sales promotion display switching is one pattern of manufacturer control.
  • the manufacturer performs the control by designating a relatively short period.
  • the manufacturer decides the content at the time of this control.
  • the manufacturer performs the control by setting various display conditions as shown in the figure, for example.
  • Manufacturer immediate sales promotion display is one pattern of manufacturer control.
  • the control is a control in which the manufacturer immediately changes the content displayed on the display terminal 30.
  • the manufacturer decides the content at the time of this control.
  • the manufacturer controls to immediately change the content displayed on the display terminal 30 based on, for example, a reason as shown in the figure.
  • "5. Store immediate sales promotion display” is a control in which the store manager or clerk of each store or the retail store headquarters immediately changes the content displayed on the display terminal 30.
  • a plurality of options may be specified as the content to be displayed on each display terminal 30.
  • the store manager or clerk of each store, or the retail store headquarters may be able to specify and display one of the options, or change the displayed content to another content (option).
  • the store manager or clerk of each store, or the retail store headquarters may be able to change the content of a certain control pattern being displayed to the content of another control pattern.
  • the input of these controls by the store manager, the store clerk, or the retail store headquarters may be performed via the input device of the store device 20, may be performed via the display terminal 30, or may be performed via other devices. May be done.
  • priority is given to the five control patterns.
  • the display control unit 22 displays the content of the control pattern having a higher priority at that time.
  • the store device 20 acquires control information from the center device 10 (S20)
  • the store device 20 controls the display of the display terminal 30 based on the control information (S21).
  • the manufacturer of the product (the product for sale) handled in the retail store can display the desired information on the display terminal 30 installed in the store of the retail store. It will be possible. As a result, it becomes possible to effectively utilize the display terminal 30 installed in the store by a method not conventionally used.
  • the store device 20 of the present embodiment has a function of notifying a store manager or a store clerk of a display terminal 30 displaying contents based on control information.
  • the store device 20 may cause the display terminal 30 that displays the content based on the control information to execute an output to that effect.
  • the store device 20 may turn on, blink, or turn on / blink the light of the display terminal 30 in a predetermined color.
  • the store device 20 may cause another output device to display a list of display terminals 30 displaying contents based on control information.
  • the store device 20 provides information on the display terminal 30 (position of the display terminal 30, identification of associated products) at the timing when the display of the content based on the control information is started on the other output device. Information, manufacturer name, etc.) may be displayed.
  • the store device 20 displays information about the display terminal 30 that has finished displaying the content on the other output device at the timing when the display of the content based on the control information is finished (position of the display terminal 30, identification of the associated product). Information, manufacturer name, etc.) may be displayed.
  • Examples of other output devices include a POS (point of sales) register installed in a store, a computer installed in a store, and the like. These devices and the store device 20 are configured to be able to communicate with each other by wire and / or wirelessly.
  • the other output device may be a portable device such as a smartphone, a tablet terminal, a mobile phone, or a smart watch. Then, the store device 20 may transmit the above information to these devices by using e-mail, an application, or the like.
  • the same operation and effect as those of the first embodiment are realized. Further, according to the display control system of the present embodiment, the store manager or the store clerk can grasp which display terminal 30 is displaying the content under the manufacturer control.
  • the manufacturer can change the unit price of the company's product and display the changed unit price on the display terminal 30.
  • the manufacturer specifies the store and the product (designation of the display terminal 30) in the same manner as the input of the control information, then further specifies the unit price of the specified product, and the control information indicating them is centered. It is transmitted to the device 10.
  • the center device 10 transmits the control information to the store device 20 of the designated store.
  • the store device 20 updates the product master stored in the storage unit 23 based on the received control information. Specifically, the store appliance 20 changes the unit price of the product specified by the received control information to the unit price specified by the received control information. Then, the store device 20 changes the unit price displayed on the display terminal 30 associated with the product to the changed unit price.
  • the same effects as those of the first and second embodiments are realized. Further, according to the display control system of the present embodiment, the manufacturer can freely set the unit price of the company's product.
  • the store device 20 of the present embodiment can store the history information indicating the history of controlling the display of the display terminal 30 based on the control information in the storage unit 23 collectively for each manufacturer.
  • FIG. 11 shows an example of the history information.
  • the date and time (control start date and time) when the display control (content display) of the display terminal 30 based on the control information is started the date and time when the display control is ended (control end date and time), and the control information are identified.
  • the control information number, the display terminal identification information for identifying the display terminal 30 whose display is controlled, and the content type indicating the type of the displayed content are associated with each other.
  • the content type may be classified according to the content such as advertisement, campaign information, product-related information, unit price change, and the like.
  • the content type may indicate the control pattern described with reference to FIG.
  • the center device 10 of the present embodiment further has a calculation unit 15.
  • the calculation unit 15 calculates the usage fee of the display terminal 30 to be charged to the manufacturer based on the display control content of the display terminal 30 based on the control information.
  • the manufacturer pays the usage fee calculated here to the retail store as a consideration for the use of the display terminal 30.
  • the calculation unit 15 can calculate the usage fee based on the history information shown in FIG. 11, for example.
  • the calculation unit 15 may calculate the usage fee based on the number of display terminals 30 used. In this case, the larger the number, the higher the usage fee. In addition, the calculation unit 15 may calculate the usage fee based on the control time (content display time) of the display terminal 30. In this case, the longer the control time, the higher the usage fee.
  • the charge per piece or the charge per hour may be according to the displayed content type. Further, the charge per number and the charge per hour may differ for each display terminal 30 depending on the installation position of the display terminal 30. For example, the display terminal 30 installed at a position that is easily noticed by the customer, such as in front of the cash register, near the entrance, or at the height of the line of sight of a person, can increase the charge per number or the charge per hour.
  • the calculation unit 15 may calculate the usage fee based on the effect realized by the control of the display terminal 30. For example, based on the normal sales performance (sales amount per unit time, number of units sold, profit margin, etc.) and the sales performance when the manufacturer of the display terminal 30 is controlled, how much the sales performance is from the normal time. An index (increase, rate of increase, etc.) indicating whether or not the amount has increased may be calculated. Then, the calculation unit 15 may calculate the usage fee based on this index. In this case, the more preferable the effect realized by the control of the display terminal 30 (the larger the increase or the increase rate), the higher the usage fee.
  • the calculation unit 15 may calculate the usage fee based on the difference between the unit prices before and after the change. For example, the calculation unit 15 may calculate the difference as a usage fee by multiplying the difference by the number of products sold during that period.
  • the calculation unit 15 may calculate the usage fee based on the number of accesses to the maker site from the QR code (registered trademark) displayed on the display terminal 30 under the maker control. In this case, the higher the number of accesses, the higher the usage fee.
  • the means for grasping the number of accesses to a predetermined site is not particularly limited, and any technology can be adopted.
  • the calculation unit 15 may calculate the usage fee based on the product purchase record from the manufacturer's site. In this case, the larger the purchase record (number of purchases, purchase amount, profit, etc.), the higher the usage fee.
  • the calculation unit 15 may calculate the usage fee based on the usage status of the coupon displayed on the display terminal 30 under the control of the manufacturer. In this case, the higher the frequency of use (number of times of use, etc.) of the coupon, the higher the usage fee.
  • the same effects as those of the first to third embodiments are realized. Further, according to the display control system of the present embodiment, it is possible to calculate the consideration (usage fee) for the use of the display terminal 30 by the manufacturer. When the retail store obtains the usage fee from the manufacturer, both the manufacturer and the retail store can benefit from the use of the display terminal 30 by the manufacturer.
  • the display terminal 30 installed in the store is an electronic shelf label.
  • the display terminal 30 may be a device other than an electronic shelf label, for example, a digital shelf (shelf label, display terminal in a store, etc.).
  • the display terminal 30 may include an electronic shelf label and a device other than the electronic shelf label. Also in the modified example, the same action and effect are realized by the same treatment as in the above embodiment.
  • the center device 10 transmits control information to the store device 20, and the store device 20 controls the display of the predetermined display terminal 30 based on the control information.
  • the center device 10 may control the display of the predetermined display terminal 30 based on the control information without going through the store device 20. That is, the center device 10 may transmit the content file to the display terminal 30 without going through the store device 20.
  • the output unit 13 of the center device 10 may have the function of the display control unit 22 of the store device 20 described above.
  • acquisition means “the own device goes to fetch the data stored in another device or storage medium” based on the user input or the instruction of the program (actively). Acquisition) ”, for example, requesting or inquiring about other devices to receive, accessing and reading other devices or storage media, etc., and based on user input or program instructions,“ Entering data output from another device into your device (passive acquisition) ”, for example, receiving data to be delivered (or transmitted, push notification, etc.), and received data or information. Select and acquire from among, and generate new data by editing the data (text conversion, data sorting, partial data extraction, file format change, etc.), and the new data Includes at least one of "acquiring data”.
  • An authentication means that acquires authentication information including manufacturer identification information from an external terminal and performs authentication based on the authentication information.
  • the external terminal includes display terminal designation information that specifies at least one of the display terminals installed in the store, and content information that specifies the content to be displayed on the designated display terminal.
  • Control information acquisition means for acquiring control information, An output means for outputting information indicating the control information according to the control information, and Center equipment with. 2.
  • the center device according to 1, wherein the control information acquisition means further acquires the control information including the store designation information that designates the store for displaying the content. 3. 3.
  • the center device wherein the control information acquisition means further acquires the control information including a display condition for displaying the content on the display terminal designated by the display terminal designated information.
  • the display terminal is an electronic shelf label, and is In the store, a plurality of the electronic shelf labels are installed in association with each of the plurality of products.
  • the center device according to any one of 1 to 3, wherein the display terminal designation information includes information for identifying the associated product as information for designating the display terminal. 5.
  • the center device according to any one of 1 to 4, wherein the display terminal designation information includes information indicating an installation position in the store as information for designating the display terminal. 6.
  • the display terminal is an electronic shelf label, and is In the store, a plurality of the electronic shelf labels are installed in association with each of the plurality of products.
  • the center device according to any one of 1 to 5, wherein the display terminal designation information input by each manufacturer is information for designating at least one of the display terminals associated with the product of each manufacturer. 7.
  • the center device according to any one of 1 to 6, further comprising a calculation means for calculating a usage fee of the display terminal to be charged to the manufacturer according to the display control content of the display terminal based on the control information.
  • display terminal designation information for designating at least one of the display terminals installed in the store and content information for designating the content to be displayed on the designated display terminal can be obtained.
  • Store acquisition means to acquire control information including A display control means for controlling the display of the display terminal installed in the store based on the control information, and a display control means. Store equipment with. 9.
  • the store device wherein the display control means determines the content to be displayed on the display terminal based on a predetermined priority when a plurality of contents to be displayed on the display terminal exist.
  • a display control system comprising the center device according to any one of 1 to 7 and the store device according to 8 or 9. 11.
  • the center device Obtain authentication information including manufacturer identification information from an external terminal, perform authentication based on the authentication information, and perform authentication. When the authentication is successful, the external terminal includes display terminal designation information for designating at least one of the display terminals installed in the store, and content information for designating the content to be displayed on the designated display terminal.
  • Get control information A processing method of a center device that outputs information indicating the control information according to the control information. 12.
  • the store equipment From the center device From the center device according to any one of 1 to 7, display terminal designation information for designating at least one of the display terminals installed in the store, and content for designating the content to be displayed on the designated display terminal.
  • Get control information including information A processing method of a store device that controls the display of the display terminal installed in the store based on the control information.
  • the computer of the center device An authentication means that acquires authentication information including manufacturer identification information from an external terminal and performs authentication based on the authentication information.
  • the external terminal includes display terminal designation information that specifies at least one of the display terminals installed in the store, and content information that specifies the content to be displayed on the designated display terminal.
  • Control information acquisition means for acquiring control information, An output means that outputs information indicating the control information according to the control information.
  • the computer of the store equipment From the center device described in any one of 1 to 7, display terminal designation information for designating at least one of the display terminals installed in the store and content information for designating the content to be displayed on the designated display terminal can be obtained.
  • Store acquisition means to acquire control information including A display control means for controlling the display of the display terminal installed in the store based on the control information.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Security & Cryptography (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Computer Hardware Design (AREA)
  • General Health & Medical Sciences (AREA)
  • Bioethics (AREA)
  • Health & Medical Sciences (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
PCT/JP2021/032682 2020-09-25 2021-09-06 表示制御システム、センター装置、店舗装置、センター装置の処理方法、店舗装置の処理方法及びプログラム Ceased WO2022065014A1 (ja)

Priority Applications (3)

Application Number Priority Date Filing Date Title
US18/026,403 US20230351485A1 (en) 2020-09-25 2021-09-06 Center apparatus, store apparatus, and processing method for center apparatus
JP2022551841A JP7661975B2 (ja) 2020-09-25 2021-09-06 表示制御システム、センター装置、店舗装置、センター装置の処理方法、及び店舗装置の処理方法
JP2025051195A JP2025089486A (ja) 2020-09-25 2025-03-26 表示制御システム、センター装置、店舗装置、センター装置の処理方法、及び店舗装置の処理方法

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2020-160506 2020-09-25
JP2020160506 2020-09-25

Publications (1)

Publication Number Publication Date
WO2022065014A1 true WO2022065014A1 (ja) 2022-03-31

Family

ID=80845266

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2021/032682 Ceased WO2022065014A1 (ja) 2020-09-25 2021-09-06 表示制御システム、センター装置、店舗装置、センター装置の処理方法、店舗装置の処理方法及びプログラム

Country Status (3)

Country Link
US (1) US20230351485A1 (https=)
JP (2) JP7661975B2 (https=)
WO (1) WO2022065014A1 (https=)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB202301467D0 (en) * 2023-02-01 2023-03-15 Nordic Semiconductor Asa Radio devices

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2006218030A (ja) * 2005-02-09 2006-08-24 Seiko Epson Corp 棚札、棚札作成システム、棚札作成方法、プログラム及び記憶媒体
JP2009294289A (ja) * 2008-06-03 2009-12-17 Seiko Epson Corp 広告システム、広告システムの制御方法およびそのプログラム
JP2018160069A (ja) * 2017-03-22 2018-10-11 東芝テック株式会社 広告管理装置、方法及び制御プログラム

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2006218030A (ja) * 2005-02-09 2006-08-24 Seiko Epson Corp 棚札、棚札作成システム、棚札作成方法、プログラム及び記憶媒体
JP2009294289A (ja) * 2008-06-03 2009-12-17 Seiko Epson Corp 広告システム、広告システムの制御方法およびそのプログラム
JP2018160069A (ja) * 2017-03-22 2018-10-11 東芝テック株式会社 広告管理装置、方法及び制御プログラム

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
ANONYMOUS: "Electronic shelf label solution Catalog", 1 February 2020 (2020-02-01), JP, pages 1 - 7, XP009535815, Retrieved from the Internet <URL:https://connect.panasonic.com/jp-ja/products-services_tanafuda_download> *

Also Published As

Publication number Publication date
JP2025089486A (ja) 2025-06-12
US20230351485A1 (en) 2023-11-02
JPWO2022065014A1 (https=) 2022-03-31
JP7661975B2 (ja) 2025-04-15

Similar Documents

Publication Publication Date Title
US12549368B2 (en) Information processing device and information processing method to provide beneficial information to a user with a non-fungible token (NFT)
JP2017139022A (ja) 電子レシート管理サーバ、電子レシートの送信方法およびプログラム
JP5881644B2 (ja) 商品販売データ処理装置およびプログラム
US9336549B2 (en) Systems and methods for performing in-store and online transactions
JP7003171B2 (ja) 情報処理方法
JP2014194742A (ja) 電子レシートシステム、情報処理装置及びプログラム
JP2023126132A (ja) 情報処理装置、情報処理方法及びプログラム
JP2015052943A (ja) 情報処理装置及びプログラム
US20140249998A1 (en) Electronic receipt system, electronic receipt managing server, information processing device, and information processing method
JP2025089486A (ja) 表示制御システム、センター装置、店舗装置、センター装置の処理方法、及び店舗装置の処理方法
JP6987936B2 (ja) 電子レシートシステム及び電子レシート提供方法
JP2005228179A (ja) 購買履歴に基づく情報提供システム
JP6623046B2 (ja) ポイント管理システム、ポイント管理方法、およびポイント管理プログラム
JP7328805B2 (ja) システムおよびプログラム
WO2022059323A1 (ja) 特典表示システム、特典表示方法、及びプログラム
JPH10232613A (ja) 電子値札による商品情報メッセージの表示方法及び装置
JP2015130188A (ja) 電子レシートシステム、電子レシート管理サーバおよびプログラム
JP2019219963A (ja) 情報処理装置、情報処理方法及び情報処理プログラム
JP7440165B2 (ja) 支払履歴管理システム、情報処理装置、支払履歴管理方法及びプログラム
US20230230137A1 (en) Store cooperation support apparatus, system, method, and computer readable medium
JP2006189941A (ja) クーポン利用システム、クーポン利用方法、クーポン利用プログラム。
JP7578851B2 (ja) 情報処理方法
JP2020087029A (ja) 情報処理装置およびプログラム
JP7177241B2 (ja) 情報処理方法
JP2005108055A (ja) 商品販売・買取り管理システム

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 21872145

Country of ref document: EP

Kind code of ref document: A1

ENP Entry into the national phase

Ref document number: 2022551841

Country of ref document: JP

Kind code of ref document: A

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 21872145

Country of ref document: EP

Kind code of ref document: A1