WO2022041734A1

WO2022041734A1 - Cooperative control method and apparatus for multiple livestreaming rooms, device, and storage medium

Info

Publication number: WO2022041734A1
Application number: PCT/CN2021/085211
Authority: WO
Inventors: 许少龙
Original assignee: 广州华多网络科技有限公司
Priority date: 2020-08-24
Filing date: 2021-04-02
Publication date: 2022-03-03
Also published as: CN112004107B; CN112004107A

Abstract

A cooperative control method and apparatus for multiple livestreaming rooms, a device, and a storage medium. The method comprises: creating cooperative team information, the cooperative team information comprising a plurality of livestreamer users that constitute a cooperative team and commodity information, and determining a leader livestreamer therein; in response to a start instruction of the leader livestreamer, broadcasting a livestreaming start notification message, so that a graphical user interface of each livestreaming room displays livestreaming room jump entries of other livestreamer users in the cooperative team and purchase entries of on-sale commodities; monitoring livestreaming room jump instructions issued by viewer users acting on the livestreaming room jump entries, and recording trajectory information formed by the viewer users due to the jump among the livestreaming rooms; and in response to a transaction event that the viewer users successfully purchase the on-sale commodities by means of the purchase entries, determining a contribution index of each livestreamer user according to the trajectory information of the viewer users. According to the present application, a cooperative livestreaming mechanism for multiple livestreamer users is achieved, and a traffic balancing mechanism for the livestreaming rooms is achieved.

Description

Method, device, device and storage medium for collaborative control of multiple live broadcast rooms

This application claims the priority of the Chinese patent application filed on August 24, 2020 with the application number 202010854513.4 and the invention titled "Method, Apparatus, Equipment and Storage Medium for Collaborative Control of Multiple Live Streaming Rooms", the entire contents of which are approved by Reference is incorporated in this application.

technical field

The present application relates to the technical field of webcasting, and in particular, to a method for collaborative control of multiple livestreaming rooms, and also to an apparatus, an electronic device, and a non-volatile storage medium compatible with the foregoing method.

Background technique

In the live broadcast room of the Internet live broadcast scene, there are mainly two types of users, namely, the anchor user and the audience user. The interaction between the anchor user and the audience user is mostly through interpersonal communication and command interaction through text, voice, video and controls.

Therefore, nowadays, by utilizing the interaction between the anchor user and the audience user in the live broadcast room, a certain commodity is recommended online to the audience user, so that the audience user can purchase the commodity online through the recommendation of the anchor user, thereby creating economic benefits. This method is called live streaming. Although the way of live broadcast with goods can recommend products to audience users, guide audience users to buy products, and create good economic value. However, due to the influence of the number of fans of the anchor user and the preferences of the audience users, the live broadcast delivery is greatly affected by the anchor user's style and flow of the anchor and the subjective feelings of the audience user, and the effect of live broadcast delivery cannot be fully exerted. . For example, an anchor user with a small number of fans sells good quality products or very exciting live broadcast content, but is limited by the limited number of fans and cannot achieve good sales results. Or, when an anchor user with a large number of fans carries out a live broadcast and brings goods, due to the personal preference of the audience user, the audience user does not like the live broadcast style of the anchor user or the words of the anchor user. Even if the audience user likes the product, it may be Personal subjective feelings are not good and will not buy the products recommended by the anchor user.

To this end, the live broadcast platform side accurately calculates the personal preferences of each audience user through big data, and recommends the live broadcast of the anchor user that meets their preferences to the audience user, so as to improve the efficiency of live broadcast delivery.

Although there have been many ways to match audience preferences, products for sale and related anchor users, in practice, when it comes to a specific product, merchants usually entrust one or more live broadcast users to carry out live broadcasts and bring goods in a certain period of time. In order to hit more audience users, in this case, it may be due to the preference mechanism of audience users set by the live broadcast platform. If the relevant audience users do not leave enough data about their personal preferences, the platform's preferences The mechanism may fail, and it is impossible to effectively recommend the live broadcast room that is selling the product live with goods to the audience user, so that a good match between the audience user and the product for sale and related live broadcast rooms cannot be achieved.

On the other hand, the user traffic of the anchor user is also a problem that the live broadcast platform needs to consider. When the user traffic of a single anchor user decreases, the purpose of live broadcast and delivery cannot be achieved; when the user traffic of a single anchor user is too high, it will The entire business process of bringing goods generates pressure on computing power, business logic and even services, making it impossible to transmit data smoothly and quickly, and even causing network congestion. Therefore, how to absorb more traffic for the live broadcast by cooperating and sharing data among the anchor users without causing network congestion is an urgent problem to be overcome in the industry.

SUMMARY OF THE INVENTION

The primary purpose of the present application is to provide a collaborative control method for multiple live broadcast rooms, so as to enhance the data sharing effect among the multiple live broadcast rooms.

As another object of the present application, based on the aforementioned collaborative control method for multiple live studios, a multi-live studio collaborative control apparatus, electronic equipment, and non-volatile storage medium are provided.

In order to meet the various purposes of the application, the application adopts the following technical solutions:

To meet the primary purpose of this application, a method for collaborative control of multiple live broadcast rooms is provided, comprising the following steps:

Create collaborative team information in response to a group creation request, the collaborative team information includes several anchor users and commodity information that constitute the collaborative team, and determine one of the anchor users as the team leader anchor;

In response to the start instruction of the lead anchor, broadcast a broadcast notification message to the live broadcast rooms of all the anchor users of the collaborative team, so that the GUI of each live broadcast room displays the live broadcast room jump entrances of other anchor users in the collaborative team and the goods. The purchase entry of the goods on sale in the information;

Monitor the jumping instructions of the live broadcast room issued by all the live broadcast room audience users in the collaborative team acting on the jump entrance of the live broadcast room, and record the trajectory information formed by the audience users due to jumping to the live broadcast room;

In response to a transaction event in which the viewer user successfully purchases the commodity on sale through the purchase portal, the contribution index of each anchor user associated with the transaction event is calculated and determined according to the track information of the viewer user.

Further, the purchase portal is realized by a control, which jumps to the purchase page corresponding to the product on sale in response to the touch of the audience user, and the product information includes a plurality of on-sale products of the target product displayed in different time periods. information, one or more of the target commodities are determined as the commodities on sale in the same time period, and when the commodities on sale are switched by the lead anchor, the purchase page corresponding to the purchase portal changes accordingly.

Preferably, the commodity information includes on-sale information of a plurality of target commodities, the on-sale information includes commodity feature information, inventory quantity and activity occupied time of the target commodities, and the commodity feature information is used to uniquely determine the calibration Commodity, the inventory quantity is used to control the total transaction volume of the corresponding target commodity, and the activity occupied time is used to control the total duration of the corresponding purchase entry when the target commodity is on sale, or control the target commodity The binding duration between the purchase page of the product and the purchase portal.

Specifically, the collaborative team information also includes historical transaction data within a fixed period of time of the anchor users who constitute the collaborative team and the number of viewer users who follow the anchor user. By comparing the historical transaction data and/or the viewer users The number determines the lead anchor.

Preferably, by allocating corresponding weights to the historical transaction data and the audience users, and accumulating the weight scores, it is determined that the lead anchor is the one with the highest weight score among the several anchor users.

Further, it includes a concurrent step performed by the live broadcast room: recording the activity information of the audience user in all the live broadcast rooms of the collaborative team, and constructing the activity information of the audience user in all the live broadcast rooms as the track. information, and the track information includes the time information of the audience users appearing and staying in each live broadcast room in chronological order.

Preferably, in the step of calculating and determining the contribution index of each anchor user associated with the transaction event according to the track information of the viewer user, searching the track information from the time when the start instruction is triggered to the transaction event Until the occurrence, the live broadcast room that the viewer user enters for the first time and the last time determines its corresponding host user, and distributes the contribution index between the two host users.

Preferably, in the step of calculating and determining the contribution index of each anchor user associated with the transaction event according to the trajectory information of the viewer user, the trajectory information is searched from the time when the activation instruction is triggered to the transaction. Until the event occurs, the duration of the viewer user staying in each live broadcast room is allocated the contribution index according to the time-length proportional relationship of each live broadcast room.

Preferably, all or part of the transaction amount related to all transaction events is allocated to these anchor users according to the relative proportional relationship between the contribution indicators obtained by all anchor users in the collaboration team.

In one embodiment, it further includes a pre-step: pushing an information configuration page for one of the host users in response to an information configuration instruction of one of the host users, and the information submitted through the information configuration page is used to create the information of the collaborative team.

In one embodiment, a concurrent step is further included: in response to the commodity switching instruction of the lead anchor, broadcasting a commodity switching message to all live broadcast rooms of the collaborative team, so that the graphical user interface of all users in each live broadcast room displays the purchase portal In association with a new commodity on sale, the commodity switching information includes feature information of a target commodity to be set as the new commodity on sale.

In one embodiment, it further includes a concurrent step of monitoring the transaction event of the commodity on sale, and updating the inventory quantity of the commodity on sale in the commodity information according to the purchase data of the commodity on sale included in the transaction event. When the quantity is insufficient, the corresponding target product is in a disabled state in which the purchase page is disassociated from the purchase portal.

It is suitable for another purpose of the present application to provide a collaborative control device for multiple live studios, comprising the following steps:

The creating unit creates collaborative team information in response to a group creation request, where the collaborative team information includes several anchor users and commodity information that constitute the collaborative team, and determines one of the anchor users as the team leader anchor;

The start-up unit, in response to the start-up instruction of the lead anchor, broadcasts a broadcast notification message to the live broadcast rooms of all the anchor users of the collaborative team, so that the graphical user interface of each live broadcast room displays the live broadcast room jump entrance of other anchor users in the collaborative team and the purchase entry of the commodity on sale in the commodity information;

The recording unit monitors the jumping instructions of the live broadcast room issued by all the live broadcast room audience users in the collaborative team acting on the jump entrance of the live broadcast room, and records the trajectory information formed by the audience users due to jumping to the live broadcast room;

The allocating unit, in response to the transaction event in which the viewer user successfully purchases the commodity on sale via the purchase portal, calculates and determines the contribution index of each anchor user associated with the transaction event according to the track information of the viewer user.

Suitable for another purpose of the present application, an electronic device is provided, comprising a central processing unit and a memory, the central processing unit is used to call and run a computer program stored in the memory to execute any one of the multiple live broadcast rooms Steps of a collaborative control method.

For another purpose of the present application, a non-volatile storage medium is provided, which stores a computer program implemented according to any one of the described multi-broadcast room collaborative control methods, and when the computer program is invoked by a computer to run, Perform the steps involved in the method.

Compared with the prior art, the advantages of the present application are as follows:

First of all, by creating a collaborative team for multiple anchor users in this application, all the anchor users of the collaborative team can recommend the same on-sale products to the audience users in the live broadcast room at the same time period in their live broadcast room, and at the same time in the audience user's graphics The user interface also provides a live room jump entry that can be used for touch to jump to other anchor users of the collaborative team, thereby allowing viewer users to jump from the live room they are currently in by touching the live room according to their personal preferences. Entrance, jump to the live broadcast room of another anchor user of the collaborative team, and realize a good matching mechanism between the personal preferences of audience users and specific anchor users, thereby optimizing and improving the overall live broadcast efficiency and effect of the entire team, which is helpful for Stimulate the shopping desire of audience users, so as to improve the sales performance of the products on sale commercially, and achieve good economic results.

Secondly, by allowing viewer users to jump between the live broadcast rooms of multiple anchor users of the collaborative team, the effect of traffic balance can be achieved. When the consultation information sent by a viewer user in a live broadcast room in the team does not receive a timely response from the corresponding host user, they can jump to another live broadcast room with relatively less user traffic in the team to consult another host user. With the flow of audience users, a single anchor user does not have to deal with various inquiries from a large number of audience users, and audience users can receive various inquiries in a more timely manner. Computer computing resources have also achieved a more balanced utilization, and the overall efficiency has been maximized.

Once again, this application records the jumping instructions of audience users in all live broadcasting rooms in the collaborative team to the live broadcasting room jumping instructions of the live broadcasting rooms in the collaborative team, and records the activity information of the audience users jumping to the live broadcasting rooms and in the live broadcasting rooms. The information determines the trajectory information of the corresponding audience users, and calculates their contribution indicators to the sold products for each anchor user of the collaborative team based on the trajectory information of the audience user, which solves the problem of data sharing among the anchor users in the team. The corresponding incentive mechanism is scientific and can intuitively reflect the contribution of the anchor users to the purchase of the products on sale by the audience users, which helps to improve the enthusiasm of each anchor user for live broadcast and collaboration.

In addition, this application selects a lead anchor among all the anchor users in the collaborative team, and controls the start of broadcasting and the switching of goods on sale in all live broadcast rooms of the collaborative team through the lead host, so that all live broadcast rooms of the collaborative team can start synchronously The live broadcast and simultaneous display of the purchase portal of the same product on sale, control the consistency of the collaborative team's activity process, and avoid the inconsistency between the live broadcasts due to inconsistent operation events between the anchor users of the collaborative team, so as to avoid affecting the collaborative team. Efficiency and effectiveness of live broadcast sales.

Additional aspects and advantages of the present application will be set forth in part in the following description, which will become apparent from the following description, or may be learned by practice of the present application.

Description of drawings

The above and/or additional aspects and advantages of the present application will become apparent and readily understood from the following description of embodiments taken in conjunction with the accompanying drawings, wherein:

1 is a schematic diagram of a typical network deployment architecture related to implementing the technical solution of the present application;

FIG. 2 is a schematic flowchart of a typical embodiment of the multi-live studio collaborative control method of the present application;

FIG. 3 is a schematic block diagram of a typical embodiment of an apparatus for collaborative control of multiple live broadcast rooms according to the present application.

detailed description

The following describes in detail the embodiments of the present application, examples of which are illustrated in the accompanying drawings, wherein the same or similar reference numerals refer to the same or similar elements or elements having the same or similar functions throughout. The embodiments described below with reference to the accompanying drawings are exemplary and are only used to explain the present application, but not to be construed as a limitation on the present application.

It will be understood by those skilled in the art that the singular forms "a", "an", "the" and "the" as used herein can include the plural forms as well, unless expressly stated otherwise. It should be further understood that the word "comprising" used in the specification of this application refers to the presence of stated features, integers, steps, operations, elements and/or components, but does not preclude the presence or addition of one or more other features, Integers, steps, operations, elements, components and/or groups thereof. It will be understood that when we refer to an element as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Furthermore, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combination of one or more of the associated listed items.

It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. It should also be understood that terms, such as those defined in a general dictionary, should be understood to have meanings consistent with their meanings in the context of the prior art and, unless specifically defined as herein, should not be interpreted in idealistic or overly formal meaning to explain.

Those skilled in the art can understand that the "client", "terminal" and "terminal device" used herein include both a wireless signal receiver device that only has a wireless signal receiver without transmission capability, and a wireless signal receiver device. A device with receive and transmit hardware that has receive and transmit hardware capable of two-way communication over a two-way communication link. Such devices may include: cellular or other communication devices such as personal computers, tablet computers, which have a single-line display or a multi-line display or a cellular or other communication device without a multi-line display; PCS (Personal Communications Service, Personal Communications Service) system), which can combine voice, data processing, fax, and/or data communication capabilities; PDA (Personal Digital Assistant), which can include radio frequency receivers, pagers, Internet/Intranet access, web browsers, note-taking Computer, calendar and/or GPS (Global Positioning System) receivers; conventional laptop and/or palmtop computers or other devices that have and/or include conventional laptop and/or radio frequency receivers A handheld computer or other device. As used herein, "client", "terminal", "terminal device" may be portable, transportable, mounted in a vehicle (air, marine and/or land), or adapted and/or configured to be locally operate, and/or in distributed form, operate at any other location on Earth and/or space. The "client", "terminal" and "terminal device" used here can also be a communication terminal, an Internet terminal, and a music/video playing terminal, such as a PDA, MID (Mobile Internet Device) and/or A mobile phone with music/video playback function, or a smart TV, set-top box, etc.

The hardware referred to by names such as "server", "client" and "service node" in this application is essentially an electronic device with the equivalent capability of a personal computer, which is a central processing unit (including an arithmetic unit and a controller). ), memory, input device and output device and other necessary components disclosed by the Von Neumann principle, the computer program is stored in its memory, and the central processing unit transfers the program stored in the external memory into the memory to run, and executes the program. The instructions in the interface interact with input and output devices to complete specific functions.

It should be pointed out that the concept of "server" referred to in this application can also be extended to the case of server clusters in the same way. According to the principles of network deployment understood by those skilled in the art, the servers should be logically divided. In physical space, these servers can be independent from each other but can be called through interfaces, or can be integrated into a physical server. A computer or a group of computers. Those skilled in the art should understand this modification, but should not limit the implementation of the network deployment manner of the present application.

Referring to FIG. 1 , the hardware foundation required for implementing the related technical solutions of the present application can be deployed according to the architecture shown in the figure. The server 80 referred to in this application is deployed in the cloud. As a front-end business server, it can be responsible for further connecting related data servers, video streaming servers, and other servers that provide related support, so as to form a logically related service cluster. , to provide services for related terminal devices such as the smart phone 81 and the personal computer 82 shown in the figure. Both the smart phone and the personal computer can access the Internet through a well-known network access method, and establish a data communication link with the server 80 in the cloud, so as to run terminal applications related to the services provided by the server. In the related technical solution of the present application, the server 80 is responsible for establishing a live room operation service, and the terminal runs an application program corresponding to the live room correspondingly.

The live broadcast room referred to in this application refers to an entertainment-type chat room realized by relying on Internet technology, usually with audio and video broadcast control functions, including anchor users and audience users. The interaction is realized by well-known online interaction methods such as text. Generally, the anchor user performs programs for the audience users in the form of audio and video streams, and economic transactions can also be generated during the interaction process. Of course, the application form of the live broadcast room is not limited to online entertainment, but can also be extended to other related scenarios, such as education and training scenarios, video conference scenarios, and any other scenarios that require similar interaction.

Referring to FIG. 2 , in a typical embodiment of the present application, the method for collaborative control of multiple live studios is implemented by a server provided by an Internet service platform, and is used to provide services for collaborative control of multiple live studios. The method includes the following steps:

Step S11, creating collaborative team information in response to a group creation request. The collaborative team information includes several anchor users and commodity information that constitute the collaborative team, and one of the anchor users is determined as the team leader anchor:

In a practical application scenario, multiple anchor users will jointly form a collaborative team. By forming a collaborative team, all the anchor users of the collaborative team have their own live broadcast rooms, and by holding live broadcast activities for the same product in their respective live broadcast rooms. , can simultaneously recommend the same product to audience users, guide audience users to purchase the product, and achieve the maximum sales target of the product within the same time period.

In order to create the collaborative team, one of the anchor users among the multiple anchor users sends an information configuration instruction to the server through a touch terminal device, and the server responds to the anchor user's information configuration instruction and sends a touch device to the anchor user's terminal. Push the information configuration page, which is displayed on the graphical user interface of the terminal device after parsing. The information configuration page is used to obtain the relevant personal information of all the anchor users who make up the collaborative team and the relevant commodity information for sale. The anchor users pass The touch terminal device fills in the personal information and commodity information of all anchor users on the information configuration page, and finally uploads it to the server as team configuration information. In one embodiment, the information configuration page may be an HTML5 page, and the HTML5 page has a necessary form for collecting the host user information. The personal information of the host user and the commodity information can be obtained by filling in the form, and the background can be silently uploaded.

In some embodiments, the commodity information includes a plurality of target commodity information, the target commodity information mainly includes on-sale information of the target commodity for sale, and the on-sale information includes commodity feature information, inventory quantity and The duration of the activity. The product feature information is used to uniquely determine the target product, and the product feature information is generally expressed as an index keyword. According to the product feature information, for example, the corresponding pictures, videos, description text, sales price and Details such as web links. The inventory quantity is used to control the tradable total amount of the corresponding target commodity, so that the background can timely determine whether the audience user can place an order according to the inventory quantity. The time occupied by the activity is used to control the total time that the purchase portal of the target product is associated and displayed in the live broadcast room when the target product is recommended for sale in the live broadcast room, that is, it is used to control the purchase page of the target product and all other items. The binding duration of the mentioned purchase entry.

The anchor user uploads the team configuration information through the information configuration page, which is realized by constructing a group creation instruction, and the group creation instruction includes the team configuration information and is sent to the server, and the server responds to the group formation. Create an instruction to create a collaborative team on the live broadcast platform based on the team configuration information.

In another embodiment, an anchor user sends a group creation instruction to the server, the team configuration information corresponding to the group creation instruction includes other related anchor users, and the server creates collaboration for the anchor user based on the group creation instruction team, and then send a collaborative team group notification to other anchor users, and add the anchor users who responded to the collaborative team group notification as members of the collaborative team.

In a further embodiment, the commodity information may be obtained by uploading by any anchor user in the collaborative team after the server creates the collaborative team in response to an anchor user's group creation instruction.

Based on the information of all anchor users obtained by the server based on the team configuration information, the server retrieves the personal information of all anchor users from the database of the server. Select an anchor user from the users as the lead anchor. The lead anchor has the control authority of the collaborative team, and is used to control the live broadcast process of the live broadcast rooms of each anchor user of the collaborative team.

In some embodiments, the predetermined rule is to retrieve historical transaction data of the anchor user within a fixed period of time and information on the number of viewer users who follow the anchor user from the database through the server, and obtain the historical transaction data and the number of viewer users through the server. The information is assigned the corresponding weight, the data obtained through the weight calculation is accumulated to obtain the weight score, and the one with the highest weight score among all the anchor users of the collaborative team is determined as the lead anchor.

In one embodiment, the historical transaction data is the total amount of commodity transactions that the host user has pushed to the audience user in the live broadcast room in the last month, and the audience user is guided to purchase commodities, and the audience number information is the number of audience users who follow the host user. , assign 80% of the weight to the total commodity transaction amount and assign 20% of the weight to the number of viewer users who follow the anchor user, and the weighted data are accumulated to obtain the weight score.

The method of determining the lead anchor is very flexible, and the server can also flexibly implement the predetermined rules for determining the lead anchor, which does not affect the achievement of the invention purpose of this application. For example, in another embodiment, the host who sends the group creation instruction by the server by default is the lead host. Of course, no matter how the identity of the lead anchor is determined, the server may also allow the lead anchor to transfer his own identity of the lead anchor to any other anchor user in the collaborative team.

Step S12, in response to the start instruction of the lead anchor, broadcast a broadcast notification message to the live broadcast rooms of all the anchor users of the collaborative team, so that the GUI of each live broadcast room displays the live broadcast room jump entrances of other anchor users in the collaborative team and The purchase entry of the commodity on sale in the commodity information:

After completing the formation of the collaborative team and selecting the lead host from the host users of the collaborative team, when the live broadcast needs to be started, the lead host sends a start instruction to the server, and the server receives the start After the instruction, the server broadcasts and sends the broadcast start notification message to all anchor users of the collaborative team and all viewer users of the live broadcast room. After receiving the broadcast start notification message, the terminal device of each anchor user switches from the original single-player live mode to the team live broadcast state, and establishes a collaborative live broadcast association with the lead anchor of the collaborative team. After receiving the broadcast start notification message, the terminal device of the viewer user parses the broadcast start notification message, and with the support of the live broadcast application, displays on the graphical user interface of the terminal device relevant information suitable for the collaborative live broadcast. information, including the jumping entry of the live broadcast room displayed on the GUI of other anchor users in the collaborative team, and the audience user can touch the jumping entry between the anchors through the terminal device to jump to the live broadcasting room. The entrance corresponds to the live room pointed to.

The jumping entry of the live broadcast room is realized by a control, and the control link points to another live broadcast room. When the control is touched, the audience user leaves the current live broadcast room and enters another live broadcast room linked by the control. The control is usually represented by a visual image. For example, the jump entrance of the live broadcast room displays the personal account avatar of the host user on the graphical user interface. By touching the avatar, the jump is executed, and the jump to the corresponding picture is performed. In the host room of the corresponding host user.

In one embodiment, when the server receives the start instruction from the lead anchor, it will immediately or after a predetermined period of time detect whether each live broadcast room in the collaborative team is performing live broadcasts. If the broadcast room is not live broadcast, the corresponding live broadcast room information will be fed back to the lead anchor, and a notification message may be sent to the unlive broadcast anchor user at the same time as needed.

After the live broadcast room of each anchor user in the collaborative team starts the live broadcast, the server sends the product list message created based on the product information to the terminal devices of the lead anchor and other anchor users and/or audience users, and the terminal devices will After the received commodity list message is parsed, the commodity list is displayed on the graphical user interface, but only the lead live broadcaster has the right to select the target commodity by touching the commodity list. The target product selected by the lead anchor will be displayed to all viewers and users in each live broadcast room in the collaborative team as the currently on-sale product, so as to control the information synchronization of the entire collaborative team.

The lead anchor selects a target commodity as the commodity on sale by touching the commodity list, and sends a commodity selection instruction including the selected target commodity to the server accordingly. The selection instruction broadcasts the commodity sales message to the terminal devices of all anchor users of the collaborative team and/or the terminal devices of all viewer users in the live broadcast room, where the commodity sales message contains information of a target commodity and an instruction to create a purchase entry. The terminal device After receiving and parsing the commodity sale message, correspondingly create and display the purchase entry of the target commodity on the graphical user interface, that is, the purchase entry of the commodity on sale. Further, if the server includes detailed information of the commodity on sale, such as pictures, text, etc., in the commodity sales message, it can also be displayed on the graphical user interface so as to play the role of recommendation. The audience user can touch the purchase portal through the terminal device to jump to the sales page of the product on sale, and can purchase the product on sale through the sales page.

The purchase portal is realized by a control, which responds to a user's touch event and links to an e-commerce sales page provided by the same server that supports the operation of the live broadcast room or another server with an e-commerce support function. In the same way, the purchase portal can be visualized, for example, pictures, texts and other information of the commodity being sold can be displayed on the control. By touching the purchase portal, you can jump to the sales page of the corresponding product on sale, and the transaction event of the product on sale can be executed through the sales page.

Through the execution of this step, the audience users of the live broadcast room in the collaborative team, no matter which live broadcast room they are in, can see the jumps of other host users (live room) other than the current host user on their graphical user interface. Turn to the entrance, and you can also see the purchase entrance of the current product on sale.

In other embodiments, if multiple products on sale are allowed to be sold at the same time, for example, the lead anchor can select multiple products from the product list at the same time, and multiple purchase portals can be set, corresponding to these products on sale one-to-one. Associated display, so that audience users can execute any transaction events of on-sale goods through any purchase portal.

Step S13, monitor the jump instruction of the live broadcast room issued by all the live broadcast room audience users in the collaborative team acting on the jump entrance of the live broadcast room, and record the trajectory information formed by the audience user due to jumping to the live broadcast room:

After the audience user enters the live broadcast room of one of the anchor users of the collaborative team through the live broadcast room application running on the terminal device, the audience user can watch the live broadcast video of the anchor user for the corresponding product on sale. If the product is for sale, you can touch the purchase entry displayed on the graphical user interface to execute the corresponding jump task, and jump to the corresponding sale page of the product on sale to purchase the product on sale.

To enter the live broadcast room of other anchor users of the collaborative team and watch the live broadcast of the corresponding anchor user, the audience user can touch any one of the jumping entrances of the live broadcast room displayed on the GUI of the current live broadcast room, mainly: The jumping entry of the live broadcast room of the anchor user of interest, and triggering the live broadcast room application to send the corresponding live broadcast room jump instruction to the server, the server receives and responds to the live broadcast room jump instruction, and sends it to the terminal of the audience user. The device sends a live room jump message containing the live room information of the anchor user of the corresponding collaborative team, and after receiving the live room jump message, the terminal device of the audience user performs the corresponding jump task and jumps to the corresponding live room jump message. Watch the live broadcast of the corresponding anchor user in the live broadcast room. If the audience user needs to exit the live broadcast room of the anchor user of the collaborative team, the exit operation can be performed.

At the same time, the server has a monitoring mechanism, through which the historical track of the live broadcast rooms of each anchor user of the collaborative team entered by the audience user through its terminal device and the activity information of the audience user in the live broadcast room entered can be monitored, Using the historical track and the activity information of the same viewer user, the track information of the viewer user's activities in the live broadcast room of the anchor user in the collaborative team can be determined. The historical track includes time information of the audience user appearing and staying in each live broadcast room of the collaborative team in chronological order. The activity information includes interaction information generated by the audience user interacting with the host user or other audience users in each live broadcast room.

In one embodiment, the server stores the track information of the audience users in the collaborative team obtained by monitoring in a local database of the server, so that the server can retrieve the track information of the corresponding audience users at any time.

Since the live broadcast room service usually records various activities of the audience users on the live broadcast room platform, the historical track and activity information are obtained through the inherent mechanism of the live broadcast room, and the obtained relevant raw data is compared with the corresponding The audience user performs associated storage, and in this application, the original data stored in the associated storage can be called to form the track information.

In a simplified embodiment, the track information may be recorded as follows:

#Live Room 1# Moment 1# Moment 2# Staying time n1#

#Live Room 2# Moment 3# Moment 4# Staying time n2#

...

With reference to the trajectory information determined in this way, it can be understood that according to this expression, it can be determined that the corresponding audience user stayed in the live room 1 for n1 time, and stayed in the live room 2 for n2 time, according to the time of n1 and n2. Theoretically, the contribution of live room 1 and live room 2 to the subsequent transaction events of the audience user can be determined. In this regard, this application will further disclose it later, which is not listed here.

Step S14, in response to the transaction event in which the viewer user successfully purchases the commodity on sale via the purchase portal, calculate and determine the contribution index of each anchor user associated with the transaction event according to the trajectory information of the viewer user:

When the audience user in the live broadcast room of the anchor user of the collaborative team enters the purchase page of the corresponding product on sale through the purchase portal of the product on sale in the live broadcast room, that is, by touching the product on sale displayed on the graphical user interface , trigger the interaction between the live broadcast room application and the server, and perform the corresponding jump task, so that you can jump to the purchase page of the corresponding product on sale. The audience user successfully purchases the commodity for sale under the guidance of the purchase page, and after completing the transaction of the commodity for sale, a corresponding transaction event is triggered. Generally speaking, the transaction event may include the identity characteristics of the audience user. Information and transaction information related to successfully traded orders.

After the server receives the transaction event, it parses out the transaction information contained in the transaction event and the identity feature information of the audience user, and retrieves it from the local database of the server based on the audience user identity feature information. The track information of the viewer user in each live broadcast room of the collaborative team is calculated according to the track information to determine the contribution index of each anchor user of the collaborative team associated with the transaction event. The contribution index represents the value contributed by each anchor user in the collaborative team to the successful completion of the transaction event. Preferably, the total amount of contribution indicators for each transaction event is a fixed value, and the server can assign the fixed value to each relevant anchor user through a preset algorithm according to the actual contribution of each anchor user included in the trajectory information. Anchor users, to achieve the allocation of corresponding contribution indicators for each anchor user of the collaborative team.

After the server will settle the contribution index for the transaction event through a predetermined algorithm, the anchor user associated with the transaction event will obtain the corresponding quantitative value of the contribution index assigned by the server according to their actual contribution. Accordingly, these anchor users can obtain corresponding realistic rewards according to the quantified values of their contribution indicators.

In one embodiment, the server retrieves the track information of the viewer user from its local database, and searches the track information of the viewer user to find, from the track information of the viewer user, the team leader anchor since the launch of the broadcast of each anchor user of the collaborative team. After triggering the start instruction, until the viewer user's transaction event for the goods on sale in the live broadcast room occurs, the live broadcast room that the audience user enters for the first and last time determines that the host user of the corresponding live broadcast room is the two live broadcasters. The user assigns the contribution metrics. For example, if the contribution index is set to 100%, according to the default algorithm of the server, the live broadcast rooms that the audience users pass through are not considered, but only the live broadcast rooms they stay for the first and last time. The anchor user is allocated 40% of the contribution index, and the anchor user who entered the live broadcast room for the last time is allocated 60% of the contribution index.

In another implementation manner, the server retrieves the track information of the audience user from its local database, and searches from the track information of the audience user to find, from the track information of the audience user, the team leader anchor since the launch of the broadcast of each anchor user of the collaborative team. After triggering the start instruction, until the transaction event of the audience user for the goods on sale in the live broadcast room occurs, the duration of the audience user's stay in each live broadcast room is allocated according to the proportion of the stay time in each live broadcast room. Contribution metrics. For example, from entering the live broadcast room of the collaborative team until the transaction is completed, the audience user spends 20 minutes in a total of 3 live broadcast rooms, staying in the first live broadcast room for 5 minutes, in the second live broadcast room for 10 minutes, and in the second live broadcast room for 10 minutes. The third live room stays for 5 minutes, and if the contribution index is 100%, 25% of the contribution index will be allocated to the anchor users of the first live broadcast room, and 50% of the contribution index will be allocated to the anchor users of the second live broadcast room. , assign 25% of the contribution index to the anchor users of the third live room.

From the disclosure of the above several embodiments, those skilled in the art should understand that any method of allocating the contribution index to the audience user according to the trajectory information formed by the activities of the audience user according to a certain mathematical algorithm relationship can be incorporated into this application. Within the scope of the spirit of the invention and creation, that is to say, those skilled in the art can flexibly determine the contribution index of each live broadcast room anchor user to a transaction event according to the trajectory information according to the above disclosure.

In a further modified embodiment, as mentioned above, the trajectory information can also be extracted from the activity information of the audience user. In view of this, the interaction events in each live broadcast room can also be counted according to the activity information of the audience user. The interaction event applies preset corresponding rules to calculate the contribution index due to the host user of each live broadcast room. Based on this principle, the same can also be flexibly implemented by those skilled in the art.

After determining the contribution index, each anchor user can calculate the actual compensation due to him according to the total amount of the contribution index obtained by him. When the anchor user requests to settle the actual benefits, it can send corresponding instructions to the server, and the server can exchange various virtual electronic gifts, interface special effects, cash rewards, etc. price items. In an implementation manner based on this, the server allocates, according to the relative proportional relationship between the contribution indicators obtained by all the anchor users in the collaborative team, the commodity on sale related to the transaction event of the viewer user to the anchor users. All or part of the transaction amount. For example, assuming that the transaction amount of the commodity on sale this time is 100 yuan, 10%, that is, 10 yuan, is extracted for allocating the contribution index, and the contribution index is directly represented by the allocated amount.

Another embodiment of the present application includes a step concurrent with step S14, in which the transaction event of the commodity on sale is monitored, and the commodity information is updated according to the purchase data of the commodity on sale included in the transaction event. The stock quantity of the goods for sale, when the stock quantity is insufficient, make the corresponding target goods in the disabled state of disassociating the purchase page from the purchase entry, and even delete the purchase entry by live broadcast:

Audience users in all the live broadcast rooms of the collaborative team will perform the corresponding jump task by touching the purchase entry of the product on sale displayed on the GUI of their terminal device, jump to the purchase page of the corresponding product on sale, and go to the The purchase page successfully purchases the commodity for sale, and after completing the transaction events of the commodity for sale, the server responds to the transaction events and correspondingly reduces the inventory quantity of the commodity for sale. Preferably, these inventory quantities are synchronously updated to the purchase portal of the product on sale in each live broadcast room or on the sales page of the product on sale corresponding to the purchase portal. The inventory quantity of the same product on sale from different live broadcast rooms of the collaborative team is consistent. When the audience users of all the live broadcast rooms of the collaborative team purchase the goods for sale, and the inventory of the goods for sale is insufficient, the sales page of the goods for sale does not need to be associated with the corresponding purchase portal in the live broadcast room. , or even do not need to appear in the live broadcast room, at least, when the audience user enters the sales page of the product on sale through the purchase entry on the graphical user interface of the live broadcast room of the terminal device, the relevant inventory information should also be reminded to avoid no Circumstances in which the goods are available for sale in violation of good faith.

In another embodiment of the present application, it further includes a step concurrent with step S14. In this step, the server broadcasts a commodity switching message to all the live broadcast rooms of the collaborative team in response to the commodity switching instruction of the lead anchor, so that each live broadcast room The purchase portals displayed on the graphical user interfaces of all users in the system are associated with the new commodity on sale, and the commodity switching message includes the characteristic information of the target commodity to be set as the new commodity on sale:

When the inventory of the products for sale in the live broadcast room of the collaborative team is insufficient, please refer to the previous embodiment for details. Selecting a message, of course, the lead anchor can also take the initiative to select the products on sale. When the terminal device of the lead anchor needs to select commodities, it will call up the commodity list on the graphical user interface of the lead anchor. The commodity list is generally synchronized with the data of the server, and generally it is not necessary to display related target commodities that have been sold out. , the lead anchor can select a selectable target product on the product list, and use the target product information to replace the on-sale product associated with the purchase portal. It can be understood that this embodiment is particularly critical for the case where the GUI of the live broadcast room only uses a single control to sequentially associate the sales pages of different products on sale in a temporal relationship. After the lead anchor selects a certain target product from the product list, it sends a product switching instruction containing the target product information to the server, and the server responds to the product switching command. Commodity switching message, the commodity switching message includes the feature information of the target commodity selected by the lead anchor, and all users in each live broadcast room in the collaborative team, including the anchor user and the audience user, after receiving the commodity switching message, their terminal devices parse the information. The commodity switching message is described, the commodity on sale is "off the shelf", and the target commodity in the commodity switching message is regarded as a new commodity on sale, and the relevant commodity details, including its picture, are determined according to the feature information of the target commodity. , text, etc., assign values to the corresponding attributes of the controls of the purchase portal, and establish the association between the purchase portal and the new commodity on sale.

The server allows the lead anchor to switch the predetermined mechanism of the commodities on sale, which can be realized by setting the activity occupied time or activity sales speed of the target commodity in the server or commodity information. When one of the target commodities is used as the commodity for sale , when the server monitors the existence of the purchase portal associated with the product on sale in the live broadcast room for longer than the predetermined time, or when the sales speed of the product on sale does not reach the predetermined event sales speed, the server can send the information to the lead anchor. the item selection message.

Further, by functionalizing each embodiment in the above-mentioned multi-live studio collaborative control method, a multi-live studio collaborative control device of the present application can be constructed. According to this idea, please refer to FIG. In a typical embodiment, the apparatus includes:

The creation unit 21, in response to the group creation request, creates collaborative team information, the collaborative team information includes several anchor users and commodity information that constitute the collaborative team, and determines one of the anchor users as the team leader anchor;

The start-up unit 22, in response to the start-up instruction of the lead anchor, broadcasts a broadcast notification message to the live broadcast rooms of all the anchor users of the collaborative team, so that the GUI of each live broadcast room displays the jump entrances of the live broadcast rooms of other anchor users in the collaborative team and the purchase entry of the commodity on sale in the commodity information;

The recording unit 23 monitors the jumping instructions of the live broadcast rooms issued by all the live broadcast room audience users in the collaborative team acting on the jump entrance of the live broadcast room, and records the trajectory information formed by the audience users due to jumping to the live broadcast room;

The allocating unit 24, in response to the transaction event in which the viewer user successfully purchases the commodity on sale via the purchase portal, calculates and determines the contribution index of each anchor user associated with the transaction event according to the track information of the viewer user.

Further, in order to facilitate the execution of this application, an electronic device is provided as a server deployed in this application, including a central processing unit and a memory, and the central processing unit is used to invoke and run a computer program stored in the memory to execute the following: Steps of the aforementioned method for collaborative control of multiple live studios.

It can be seen that the memory is suitable to use a non-volatile storage medium. By implementing the aforementioned method as a computer program and installing it into an electronic device such as a mobile phone, the relevant program codes and data are stored in the non-volatile storage of the electronic device. In the medium, the program is further run by the central processing unit of the electronic device, and the program is transferred from the non-volatile storage medium into the memory for running, and the desired purpose of the present application can be achieved. Therefore, it can be understood that, in an embodiment of the present application, a non-volatile storage medium can also be provided, in which a computer program implemented according to the various embodiments of the multi-broadcast studio collaborative control method is stored, and the computer When the program is called and run by the computer, the steps included in the method are executed.

To sum up, this application creates a collaborative team for multiple anchor users. The live broadcast room of each anchor user of the collaborative team guides viewer users to purchase the same products on sale at the same time, and displays the jump to other live broadcast rooms of the collaborative team on the live broadcast room. The entrance allows audience users to jump to other live broadcast rooms to watch live broadcasts to meet the individual preferences of audience users, improve sales efficiency, and achieve a more balanced utilization of computer computing resources, maximizing overall efficiency.

It will be understood by those skilled in the art that the package of this application relates to apparatus for performing one or more of the operations and methods described in this application. These devices may be specially designed and manufactured for the required purposes, or they may include those known in general purpose computers. These devices have computer programs stored in their memory that are selectively activated or reconfigured. Such a computer program may be stored in a device (eg, computer) readable medium including, but not limited to, any type of medium suitable for storing electronic instructions and coupled to a bus, respectively Types of disks (including floppy disks, hard disks, CD-ROMs, CD-ROMs, and magneto-optical disks), ROM (Read-Only Memory, read-only memory), RAM (Random Access Memory, random access memory), EPROM (Erasable Programmable Read-Only Memory) , Erasable Programmable Read-Only Memory), EEPROM (Electrically Erasable Programmable Read-Only Memory, Electrically Erasable Programmable Read-Only Memory), flash memory, magnetic card or optical card. That is, a readable medium includes any medium that stores or transmits information in a form that can be read by a device (eg, a computer).

Those skilled in the art will understand that computer program instructions can be used to implement each block of these structural diagrams and/or block diagrams and/or flow diagrams, and combinations of blocks in these structural diagrams and/or block diagrams and/or flow diagrams . Those skilled in the art can understand that these computer program instructions can be provided to a general-purpose computer, a professional computer or a processor of other programmable data processing methods to implement, so that the present invention can be executed by a processor of a computer or other programmable data processing method. The block or blocks specified in the block or blocks of the block diagrams and/or block diagrams and/or flow diagrams disclosed in the application.

Those skilled in the art can understand that various operations, methods, steps, measures, and solutions in the process discussed in this application may be alternated, modified, combined or deleted. Further, other steps, measures, and solutions in the various operations, methods, and processes that have been discussed in this application may also be alternated, modified, rearranged, decomposed, combined, or deleted. Further, steps, measures and solutions in the prior art with various operations, methods, and processes disclosed in this application may also be alternated, modified, rearranged, decomposed, combined or deleted.

The above are only part of the embodiments of the present application. It should be pointed out that for those skilled in the art, without departing from the principles of the present application, several improvements and modifications can also be made. It should be regarded as the protection scope of this application.

Claims

A method for collaborative control of multiple live studios, comprising the following steps:

Create collaborative team information in response to a group creation request, the collaborative team information includes several anchor users and commodity information that constitute the collaborative team, and determine one of the anchor users as the team leader anchor;

In response to the start instruction of the lead anchor, broadcast a broadcast notification message to the live broadcast rooms of all the anchor users of the collaborative team, so that the GUI of each live broadcast room displays the live broadcast room jump entrances of other anchor users in the collaborative team and the goods. The purchase entry of the goods on sale in the information;

Monitor the jumping instructions of the live broadcast room issued by all the live broadcast room audience users in the collaborative team acting on the jump entrance of the live broadcast room, and record the trajectory information formed by the audience users due to jumping to the live broadcast room;

In response to a transaction event in which the viewer user successfully purchases the commodity on sale through the purchase portal, the contribution index of each anchor user associated with the transaction event is calculated and determined according to the track information of the viewer user.
The method according to claim 1, wherein the purchase portal is implemented by a control, which jumps to a purchase page corresponding to the product on sale in response to a touch by a viewer user, and the product information includes a plurality of on-sale products. The on-sale information of the target products displayed in different time periods, and one or more of the target products are determined as the on-sale products in the same time period. When the on-sale products are switched by the lead anchor, the purchase page corresponding to the purchase entry corresponds to Change.
The method of claim 1, wherein the commodity information includes information on sale of a plurality of target commodities, and the information on sale includes commodity feature information, inventory quantity, and activity occupied time of the target commodities, and the commodity The feature information is used to uniquely determine the calibration commodity, the inventory quantity is used to control the total transaction volume of the corresponding target commodity, and the activity occupied time is used to control the corresponding purchase entry when the target commodity is on sale. The total duration of the display, or control the binding duration between the purchase page of the target product and the purchase portal.
The method according to claim 1, wherein the collaborative team information further includes historical transaction data within a fixed period of the anchor user constituting the collaborative team and the number of viewer users who follow the anchor user. Historical transaction data and/or the number of viewer users determine the lead anchor.
The method according to claim 4, characterized in that, when determining the lead anchor, by assigning corresponding weights to the historical transaction data and the audience users, and accumulating them to obtain a weight score, to determine the number of anchor users among the several anchor users. The one with the highest weighted score is the lead anchor.
The method according to claim 1, characterized in that it comprises a concurrent step performed by the live broadcast room: recording the activity information of the audience user in all the live broadcast rooms of the collaborative team, The activity information of the live broadcast rooms is structured as the track information, and the track information includes time information of the audience users appearing and staying in each live broadcast room in chronological order.
The method of claim 1, wherein, in the step of calculating and determining the contribution index of each anchor user associated with the transaction event according to the track information of the viewer user, the track information is searched from the track information. From the triggering of the activation instruction to the occurrence of the transaction event, the live broadcast room that the viewer user enters for the first time and the last time determines its corresponding host user, and distributes the contribution index between the two host users.
The method of claim 1, wherein, in the step of calculating and determining the contribution index of each anchor user associated with the transaction event according to the track information of the viewer user, the track information is searched from the track information. From the triggering of the activation instruction to the occurrence of the transaction event, the length of time that the viewer user stays in each live broadcast room is allocated the contribution index according to the time-length proportional relationship of each live broadcast room.
The method according to any one of claims 1 to 8, wherein, according to the relative proportional relationship between the contribution indicators obtained by all the anchor users in the collaborative team, the anchor users are allocated transaction amounts related to all transaction events. in whole or in part.
The method according to any one of claims 1 to 8, further comprising a pre-step: pushing an information configuration page for one of the anchor users in response to an information configuration instruction of one of the anchor users, and submitting the information through the information configuration page The information used to create the collaborative team.
The method according to any one of claims 1 to 8, further comprising a concurrent step: in response to the commodity switching instruction of the lead anchor, broadcasting a commodity switching message to all live broadcast rooms of the collaborative team, so that each The purchase portals displayed on the GUIs of all users in the live broadcast room are associated with the new commodity on sale, and the commodity switching information includes feature information of the target commodity to be set as the new commodity on sale.
The method according to any one of claims 1 to 8, further comprising a concurrent step of monitoring a transaction event of the commodity on sale, and updating the transaction event according to the purchase data of the commodity on sale included in the transaction event. The inventory quantity of the commodity on sale in the commodity information, when the inventory quantity is insufficient, the corresponding target commodity is in a disabled state in which the purchase page is disassociated from the purchase entry.
A collaborative control device for multiple live studios, characterized in that it comprises the following steps:

The creation unit, in response to a group creation request, creates collaborative team information, where the collaborative team information includes several anchor users and commodity information that constitute the collaborative team, and determines one of the anchor users as the team leader anchor;

The start-up unit, in response to the start-up instruction of the lead anchor, broadcasts a broadcast notification message to the live broadcast rooms of all the anchor users of the collaborative team, so that the GUI of each live broadcast room displays the live broadcast room jump entrances of other anchor users in the collaborative team and The purchase entry of the commodity on sale in the commodity information;

The recording unit monitors the jumping instructions of the live broadcast room issued by all the live broadcast room audience users in the collaborative team acting on the jump entrance of the live broadcast room, and records the trajectory information formed by the audience users jumping to the live broadcast room;

The allocating unit, in response to a transaction event in which the viewer user successfully purchases the commodity on sale via the purchase portal, calculates and determines the contribution index of each anchor user associated with the transaction event according to the track information of the viewer user.
An electronic device comprising a central processing unit and a memory, characterized in that the central processing unit is used to call and run a computer program stored in the memory to execute the multi-broadcasting according to any one of claims 1 to 12 The steps of the inter-cooperative control method.
A non-volatile storage medium, characterized in that it stores a computer program implemented according to the multi-live studio collaborative control method described in any one of claims 1 to 12, and when the computer program is invoked by a computer to run, Perform the steps involved in the method.