KR20190013075A - nTOPAZ crowdfunding - Google Patents

nTOPAZ crowdfunding Download PDF

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KR20190013075A
KR20190013075A KR1020170097058A KR20170097058A KR20190013075A KR 20190013075 A KR20190013075 A KR 20190013075A KR 1020170097058 A KR1020170097058 A KR 1020170097058A KR 20170097058 A KR20170097058 A KR 20170097058A KR 20190013075 A KR20190013075 A KR 20190013075A
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crowdfunding
ntopaz
live streaming
product
allows
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KR1020170097058A
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홍동호
차성하
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(주)엔토파즈
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • H04—ELECTRIC COMMUNICATION TECHNIQUE
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Abstract

A true crowd is not conducting crowdfunding and a talent and an idea of talented people are not being in a spotlight. NTOPAZ crowdfunding uses a home shopping live streaming in order to introduce a product, a method for using the product, and a measure for utilizing the product, and conducts a crowdfunding after having a real-time question and answer for a smooth communication with viewers. The NTOPAZ crowdfunding allows more crowds to be interested and engaged in the crowdfunding and allows more talented people and ideas to be created and be helped to encounter opportunities.

Description

엔토파즈 크라우드 펀딩 {nTOPAZ crowdfunding}Ntopaz crowdfunding {nTOPAZ crowdfunding}

본 발명은 크라우드펀딩에 관한 것으로, 더 상세하게는 쇼호스트의 홈쇼핑식 진행방식과 라이브 스트리밍의 실시간 Q&A를 기반으로 더 큰 후원을 가능하게 하는 크라우드펀딩에 관한 것이다.The present invention relates to crowdfunding, and more particularly to crowdfunding, which enables greater sponsorship based on a home shopping method of a show host and a real-time Q & A of live streaming.

현존하는 크라우드펀딩 사이트들은 단순히 샘플이나 동영상을 올려놓고 후원을 받는 방식을 사용한다. 하지만 이 사이트들의 프로젝트를 후원하는 크라우드들은 사이트를 이용하는 유저들 중 몇 명에 불과하다.Existing crowdfunding sites simply use samples or videos to receive sponsorship. But the crowds that sponsor the projects of these sites are just a few of the users who use the site.

크라우드펀딩 업계 세계 1위인 Kickstarter는 후원자들과의 소통을 위하여 동종업계에서 유일하게 라이브 스트리밍을 도입했음에도 불구하고 시청자 수는 라이브 스트리밍이 무의미할 정도로 극소수에 불과하다.Although Kickstarter, the world's number one crowd-funding company, has been the only live streaming provider in the industry to communicate with its sponsors, the number of viewers is so small that live streaming is meaningless.

이런 현 추세를 종합해 봤을 때, 진정한 크라우드가 크라우드펀딩을 하고 있다고 볼 수 없다. 이에, 진정한 크라우드가 좋은 아이디어에 대해 후원을 할 수 있는 크라우드펀딩이 요구되어 왔다.Taking all of these trends into consideration, we can not say that true crowds are crowded. Therefore, crowdfunding has been demanded so that true crowds can sponsor good ideas.

　본 발명은 상술한 바와 같은 문제점을 해결하기 위한 것으로, 크라우드펀딩 프로젝트와 쇼호스트를 엄선하고 1시간 동안 한정적인 라이브 스트리밍을 진행함으로써 많은 크라우드가 관심을 갖고 크라우드펀딩에 참여할 수 있도록 만드는 데에 그 발명배경이 있다.SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a crowd-funding system in which a crowd funding project and a show host are carefully selected and limited live streaming is performed for one hour, There is a background.

본 발명의 다른 목적은 기존에 없던 새로운 크라우드펀딩을 제시하여 재능인들이 조명받고 그들의 재능가치가 지금보다 더 높게 인정받는 것을 목적으로 한다.Another object of the present invention is to propose a new crowdfunding which is not existing, so that talented people are illuminated and their talent value is recognized higher than now.

상기의 목적을 달성하기 위해 라이브 스트리밍이 가능한 동영상과 실시간 채팅이 가능한 채팅창을 같이 배치해두는 것을 기본 포맷으로 한다. 추가적으로 라이브 스트리밍 종료까지 얼마나 남았는지 알려주는 기능, 컴퓨터와 모바일로 각각 몇 명이 시청 중인지 알려주는 기능, SNS를 통해 공유하기 기능 그리고 크라우드펀딩 결제 방식이 탑재된 기술들로 구현한다.In order to achieve the above object, a basic format is to arrange a live streaming video and a chat window capable of real-time chatting together. In addition, it is implemented with technologies that tell how much time left until the end of live streaming, how many people are watching each computer and mobile, sharing through SNS, and crowd-funded payment methods.

단순히 샘플이나 동영상을 올려놓고 후원을 받는 방식을 사용하기보단, 전문 쇼호스트를 활용한 집중도 있는 상품소개 및 디테일한 설명에다 실시간 후원자들과 소통할 수 있는 기능을 더한 특별한 라이브 스트리밍을 통해 많은 대중들로부터 후원을 극대화 시킬 계획이다.Rather than simply using sample or video uploads and sponsorships, we have a lot of public with special live streaming, with the ability to communicate with real-time sponsors, To maximize sponsorship.

본 발명에 따른 엔토파즈 크라우드 펀딩은 더 많은 대중들이 크라우드 펀딩에 관심을 갖고 기여하게 만들며, 더 많은 재능인들과 아이디어들이 발산되고 기회를 만나게 되는 진정한 크라우드가 있는 크라우드 펀딩시장이 열리는 효과를 낼 수 있다.Enthusiast crowdfunding according to the present invention can open the crowdfunding market where more crowds are interested and contribute to crowdfunding, and there is a true crowd where more talents and ideas emerge and opportunities are met. have.

또한, 크라우드 펀딩 시장의 양성화와 활성화를 통해 제조업의 패러다임이 바뀌는 4차산업혁명의 시대를 앞당기는 계기가 될 수 있다.Also, it can be an opportunity to advance the era of the fourth industrial revolution in which the paradigm of the manufacturing industry is changed through the blooming and revitalization of the crowdfunding market.

도 1은 온라인 홈쇼핑과 같이 쇼호스트와 프로젝트 미니저가 함께 라이브 스트리밍, 라이브 채팅을 통해 실시간 Q&A,후원 방식은 크라우드펀딩 후원 방식을 사용한다는 상태를 나타내 보인 단면도다.FIG. 1 is a sectional view showing a situation in which a show host and a project mini together with live streaming, live chat, real-time Q & A, and sponsorship are used by crowd funding sponsorship as in an online home shopping.

라이브 스트리밍을 위해 프로젝트 오너와 사전미팅을 거쳐 진행방식과 쇼호스트를 엄선하고 계획할 것이다. 그 후, 라이브 스트리밍 진행시 후원을 했을때만 주어지는 특별한 혜택들과 1시간이라는 시간제한적인 촉진제를 이용하여 후원을 극대화 할 것이다.For live streaming, we will plan and select the host and show host through pre-meeting with the project owner. After that, we will maximize the sponsorship by using special benefits that are only given when sponsoring live streaming and one hour time-limited promoter.

라이브 스트리밍을 기준으로 사전, 사후 마케팅을 진행할 것이다. 사전 마케팅으로 30초 정도의 예고편 바이럴 동영상을 만들어 각종 SNS를 통해 유포할 예정이다. 사후에도 유저 시나리오를 받고 라이브 스트리밍을 짧고 굵은 동영상을 제작해 유포하는 마케팅을 진행 할 것이다. 이를 통해, 대중들이 엔토파즈 크라우드펀딩에 더 많은 관심을 갖고 참여하게 만들어 상술한 과제를 해결 할 것이다.We will do pre- and post-marketing based on live streaming. We will make a 30-second trailer viral video by pre-marketing and distribute it through various SNS. We will have user scenarios in the aftermath, and marketing will be done to distribute live streaming short and thick videos. This will solve the above-mentioned problems by making the public more enthusiastic and involved in Entourage crowdfunding.

2016년 400억 원까지 성장한 크라우드펀딩 규모는 투자형 크라우드펀딩이 허용되면서 매년 급성장의 상승곡선이 예상된다. 이 결과, 추후 브랜딩이 필요한 대기업 및 중소기업들도 새로운 아이템을 소개한 때 이용 가능하다. The size of crowdfunding, which has grown to KRW40bn in 2016, is expected to grow rapidly every year as investment-type crowdfunding is allowed. As a result, large businesses and small businesses that need to be branded later are also available when introducing new items.

기업은 새로운 아이템을 광고할 수 있고, 제품 판매의 일부 비용이 펀딩으로 들어가 좋은 브랜드 이미지를 구축할 수 있어 좋다. 그리고 소비자는 새 제품도 접하고 후원도 동시에 할 수 있어서 좋다. 이런 win-win 전략을 뒷받침하여 파급효과를 일으킬 수 있다. Companies can advertise new items, and some of the cost of product sales can go into funding to build a good brand image. And consumers can touch new products and support them at the same time. Supporting this win-win strategy can have a ripple effect.

해당사항 없음None

Claims (1)

라이브 스트리밍방식과 홈쇼핑 전문쇼호스트의 결합된 형태의 크라우드 펀딩 방식
Crowd funding method combined with live streaming method and home shopping specialty show host
KR1020170097058A 2017-07-31 2017-07-31 nTOPAZ crowdfunding KR20190013075A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022041734A1 (en) * 2020-08-24 2022-03-03 广州华多网络科技有限公司 Cooperative control method and apparatus for multiple livestreaming rooms, device, and storage medium
KR20220127483A (en) * 2021-03-11 2022-09-20 주식회사 케이티알파 The home shopping crowd funding service method through tv data area of t-commerce broadcasting

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022041734A1 (en) * 2020-08-24 2022-03-03 广州华多网络科技有限公司 Cooperative control method and apparatus for multiple livestreaming rooms, device, and storage medium
KR20220127483A (en) * 2021-03-11 2022-09-20 주식회사 케이티알파 The home shopping crowd funding service method through tv data area of t-commerce broadcasting

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