CN115225921A - Live broadcast interaction control method, device, equipment and storage medium based on big data - Google Patents
Live broadcast interaction control method, device, equipment and storage medium based on big data Download PDFInfo
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Abstract
The invention discloses a live broadcast interaction control method, a device, equipment and a storage medium based on big data.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to a live broadcast interaction control method, a live broadcast interaction control device, live broadcast interaction control equipment and a storage medium based on big data.
Background
With the progress of society and the development of scientific technology, internet technology has become increasingly popular, and with the popularization of internet technology, the development of live webcasting has become more and more rapid, so live webcasting has also become increasingly popular in various industries, such as the gaming industry, the education industry, and the electronic commerce industry. The current network live broadcast in the electronic commerce industry cannot accurately acquire the actual requirements of users, so that the live broadcast interaction with the users cannot be effectively carried out, and the watching experience of the users in live broadcast watching is poor.
The above is only for the purpose of assisting understanding of the technical aspects of the present invention, and does not represent an admission that the above is prior art.
Disclosure of Invention
The invention mainly aims to provide a live broadcast interaction control method, a live broadcast interaction control device, live broadcast interaction control equipment and a storage medium based on big data, and aims to solve the technical problem that in the prior art, live broadcast interaction cannot be effectively carried out with a user, so that the watching experience of the user in a live broadcast watching field is poor.
In order to achieve the above object, the present invention provides a live broadcast interaction control method based on big data, which comprises the following steps:
when detecting that a current user enters a target live broadcast room, acquiring a user shopping portrait corresponding to the current user;
traversing the commodities to be pushed in the target live broadcast room according to the user shopping images, and taking the traversed commodities to be pushed as candidate commodities;
acquiring commodity information corresponding to the candidate commodity, generating a push link according to the commodity information, and pushing the push link to the current user;
acquiring live broadcast interactive information fed back by the current user based on the commodity information;
and generating a live broadcast interaction strategy according to the live broadcast interaction information, and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
Optionally, before the step of acquiring the user shopping portrait corresponding to the current user when it is detected that the current user enters the target live broadcast room, the method further includes:
acquiring user information corresponding to a current user and live broadcast information corresponding to each live broadcast room in a target live broadcast platform where the current user is located;
traversing each live broadcast room according to the user information and the live broadcast information, and taking the traversed live broadcast room as a target live broadcast room;
and generating push information according to the live broadcast information corresponding to the target live broadcast room, and pushing the push information to the current user.
Optionally, the traversing each live broadcast room according to the user information and the live broadcast information, and taking the traversed live broadcast room as a target live broadcast room includes:
determining the watching record information of the current user and the shopping record information of the current user according to the user information;
determining a historical live broadcast room and historical live broadcast room information corresponding to the historical live broadcast room according to the viewing record information;
generating commodity demand information of the current user according to the historical live broadcast room information and the shopping record information;
and traversing each live broadcast room according to the commodity demand information, and taking the traversed live broadcast room as a target live broadcast room.
Optionally, the traversing the live broadcast rooms according to the commodity demand information, and taking the traversed live broadcast room as a target live broadcast room includes:
determining live broadcast attribute information corresponding to the historical live broadcast room according to the historical live broadcast room information;
determining the viewing attribute information of the current user according to the live broadcast style information;
traversing each live broadcast room according to the commodity demand information, and taking the traversed live broadcast room as a candidate live broadcast room;
and traversing the candidate live broadcast rooms according to the viewing attribute information, and taking the traversed candidate live broadcast rooms as target live broadcast rooms.
Optionally, when it is detected that the current user enters the target live broadcast room, acquiring a user shopping portrait corresponding to the current user includes:
when detecting that a current user enters a target live broadcast room, acquiring user information of the current user;
determining the watching record information of the current user and the shopping record information of the current user according to the user information;
and inputting the viewing record information and the shopping record information into a preset shopping portrait generation model to obtain a user shopping portrait corresponding to the current user.
Optionally, the obtaining of the commodity information corresponding to the candidate commodity, generating a push link according to the commodity information, and pushing the push link to the current user includes:
acquiring commodity information corresponding to the candidate commodity;
determining historical price information of the candidate commodity according to the commodity information;
acquiring current price information of the candidate commodity in the target live broadcast room;
generating price comparison information of the candidate commodity according to the historical price information and the current price information;
and generating a push link according to the commodity information and the price comparison information, and pushing the push link to the current user.
Optionally, the generating a live broadcast interaction policy according to the live broadcast interaction information, and controlling the target live broadcast room to perform live broadcast interaction based on the live broadcast interaction policy includes:
determining evaluation information of the current user on the candidate commodity according to the live broadcast interaction information;
determining and judging whether the candidate commodity meets a preset condition or not according to the evaluation information;
if not, determining a commodity replacement strategy according to the commodity information;
traversing the commodities to be pushed in the target live broadcast room according to the commodity replacement strategy, and taking the traversed commodities to be pushed as replacement pushed commodities;
acquiring commodity information corresponding to the replacement pushed commodity;
and generating a live broadcast interaction strategy according to the commodity information corresponding to the replacement pushed commodity, and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
In addition, in order to achieve the above object, the present invention further provides a live broadcast interaction control device based on big data, where the live broadcast interaction control device based on big data includes:
the picture acquisition module is used for acquiring a user shopping picture corresponding to a current user when the current user is detected to enter a target live broadcasting room;
the commodity traversing module is used for traversing the commodities to be pushed in the target live broadcast room according to the user shopping images and taking the traversed commodities to be pushed as candidate commodities;
the link pushing module is used for acquiring commodity information corresponding to the candidate commodity, generating a pushing link according to the commodity information and pushing the pushing link to the current user;
the interactive feedback module is used for acquiring live interactive information fed back by the current user based on the commodity information;
and the interaction control module is used for generating a live broadcast interaction strategy according to the live broadcast interaction information and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
In addition, in order to achieve the above object, the present invention further provides a live broadcast interactive control device based on big data, where the live broadcast interactive control device based on big data includes: the big data-based live broadcast interaction control method comprises a memory, a processor and a big data-based live broadcast interaction control program which is stored in the memory and can run on the processor, wherein the big data-based live broadcast interaction control program is configured to realize the steps of the big data-based live broadcast interaction control method.
In addition, in order to achieve the above object, the present invention further provides a storage medium, where a live interactive control program based on big data is stored, and when executed by a processor, the live interactive control program based on big data implements the steps of the live interactive control method based on big data as described above.
According to the method, when a current user enters a target live broadcast room, a user shopping image corresponding to the current user is obtained, commodities to be pushed in the target live broadcast room are traversed according to the user shopping image, the traversed commodities to be pushed serve as candidate commodities, commodity information corresponding to the candidate commodities is obtained, a pushing link is generated according to the commodity information, the pushing link is pushed to the current user, live broadcast interaction information fed back by the current user based on the commodity information is obtained, a live broadcast interaction strategy is generated according to the live broadcast interaction information, and the target live broadcast room is controlled to carry out live broadcast interaction based on the live broadcast interaction strategy; according to the method and the device, the shopping portrait of the user corresponding to the current user entering the target live broadcast room is obtained to determine the shopping demand of the target user, the commodity to be pushed of the target live broadcast case is traversed according to the shopping portrait of the user, the traversed commodity to be pushed is used as a candidate commodity, the commodity information corresponding to the candidate commodity is pushed to the current user, the live broadcast interaction information fed back by the current user based on the commodity information is obtained to determine the interest degree and the purchase intention of the current user to the candidate commodity, a live broadcast interaction strategy is generated according to the live broadcast interaction information, and the target live broadcast room is controlled to carry out live broadcast interaction based on the live broadcast interaction strategy, so that the live broadcast interaction is accurately carried out with the current user, and the shopping demand and the watching experience of the current user are effectively met.
Drawings
Fig. 1 is a schematic structural diagram of a big data-based live broadcast interactive control device of a hardware operating environment according to an embodiment of the present invention;
fig. 2 is a schematic flowchart of a big data-based live broadcast interaction control method according to a first embodiment of the present invention;
fig. 3 is a schematic flow chart of a big data-based live broadcast interaction control method according to a second embodiment of the present invention;
fig. 4 is a schematic flowchart of a big data-based live broadcast interaction control method according to a third embodiment of the present invention;
fig. 5 is a block diagram of a big data-based live broadcast interactive control device according to a first embodiment of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Referring to fig. 1, fig. 1 is a schematic structural diagram of a live broadcast interactive control device based on big data in a hardware operating environment according to an embodiment of the present invention.
As shown in fig. 1, the big data based live interactive control device may include: a processor 1001, such as a Central Processing Unit (CPU), a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a Wireless interface (e.g., a Wireless-Fidelity (Wi-Fi) interface). The Memory 1005 may be a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as a disk Memory. The memory 1005 may alternatively be a storage device separate from the processor 1001.
Those skilled in the art will appreciate that the architecture shown in fig. 1 does not constitute a limitation of a big data based live interactive control device, and may include more or fewer components than shown, or some components in combination, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a storage medium, may include therein an operating system, a network communication module, a user interface module, and a live interactive control program based on big data.
In the big data based live interactive control device shown in fig. 1, the network interface 1004 is mainly used for data communication with a network server; the user interface 1003 is mainly used for data interaction with a user; the processor 1001 and the memory 1005 of the big data-based live broadcast interactive control device can be arranged in the big data-based live broadcast interactive control device, and the big data-based live broadcast interactive control device calls the big data-based live broadcast interactive control program stored in the memory 1005 through the processor 1001 and executes the big data-based live broadcast interactive control method provided by the embodiment of the invention.
An embodiment of the present invention provides a live broadcast interaction control method based on big data, and referring to fig. 2, fig. 2 is a flowchart of a first embodiment of a live broadcast interaction control method based on big data according to the present invention.
In this embodiment, the live broadcast interaction control method based on big data includes the following steps:
step S10: when detecting that a current user enters a target live broadcast room, acquiring a user shopping portrait corresponding to the current user.
It should be noted that, when the embodiment is applied to live broadcast interaction according to actual needs of a user, the shopping portrait of the user corresponding to a current user entering a target live broadcast room is obtained to determine the shopping needs of the target user, a commodity to be pushed of a target live broadcast case is traversed according to the shopping portrait of the user, the traversed commodity to be pushed is taken as a candidate commodity, a commodity which is interested in the user in the target live broadcast room is determined, commodity information corresponding to the candidate commodity is pushed to the current user, live broadcast interaction information fed back by the current user based on the commodity information is obtained to determine the interest degree and purchase intention of the current user to the candidate commodity, a live broadcast interaction strategy is generated according to the live broadcast interaction information, the live broadcast interaction is performed in the target live broadcast room based on the live broadcast interaction strategy, so that live broadcast interaction is accurately performed with the current user, and the shopping needs and live broadcast viewing experience of the current user are effectively met.
It should be understood that the execution subject of the method of this embodiment may be a big data based live interactive control device with data processing, network communication, and program execution functions, such as a mobile phone, a tablet computer, or a computer, or other devices or devices capable of implementing the same or similar functions, and this is described here by taking the above big data based live interactive control device (hereinafter referred to as an interactive control device) as an example.
It should be noted that, the current user may be a user who enters a live broadcast room to perform live broadcast viewing, the target live broadcast room may be a live broadcast room that needs live broadcast interactive control, and the target live broadcast room may be a live broadcast room that performs e-commerce live broadcast, for example, a live broadcast room of a type such as live broadcast of a cargo or live broadcast of commercial advertisements. The user shopping image may be user information data including multi-dimensional information such as shopping demand, purchasing power, shopping credit and the like of the current user.
Further, in order to accurately construct the user shopping image of the current user, thereby accurately determining the user shopping requirement, the step S10 may include:
when detecting that a current user enters a target live broadcast room, acquiring user information of the current user;
determining the watching record information of the current user and the shopping record information of the current user according to the user information;
and inputting the viewing record information and the shopping record information into a preset shopping portrait generating model to obtain a user shopping portrait corresponding to the current user.
The user information may be registration information, browsing record information, attention record information, and the like previously input by the current user. The viewing log information may be live-broadcast-room log information watched by the current user in a historical period, for example, the viewing log information may be related to live broadcast-room watched by the current user in 48 hours. The shopping record information may be record information of the current user purchasing the goods in the history period, for example, the shopping record information may be related information of the current user purchasing the goods in 48 hours.
The preset shopping portrait generation model can be a deep learning model which is established by the interactive control equipment in advance according to the commodity types pushed by the live broadcasting rooms and the corresponding relation between the commodity types and the shopping portraits in the live broadcasting rooms and the preset shopping portrait library.
Step S20: traversing the commodities to be pushed in the target live broadcast room according to the user shopping images, and taking the traversed commodities to be pushed as candidate commodities.
It should be noted that the commodities to be pushed may be planned pushed commodities in the current time period in the target live broadcast room, for example, if the commodities a, the commodities B, and the commodities C are planned to be pushed at night in the target live broadcast room, the commodities a, the commodities B, and the commodities C are the commodities to be pushed. The candidate goods may be goods that meet the shopping requirement corresponding to the user shopping image of the current user among the goods to be pushed, for example, the goods to be pushed include a goods a, a goods B and a goods C, where the goods B meets the shopping requirement corresponding to the user shopping image, and then the goods B is taken as the candidate goods.
It should be understood that, in order to accurately push a commodity based on a user shopping image of a current user to meet a shopping demand of the user, the interactive control device of the embodiment determines a shopping demand of the user and a shopping condition corresponding to the shopping demand according to the user shopping image, traverses a commodity to be pushed in a target live broadcasting room according to the shopping demand and the shopping condition to determine a commodity meeting the shopping demand and the shopping condition of the current user in the commodity to be pushed, and takes the traversed commodity to be pushed as a candidate commodity.
Step S30: and acquiring commodity information corresponding to the candidate commodity, generating a push link according to the commodity information, and pushing the push link to the current user.
The commodity information may be related information corresponding to the candidate commodity, for example, the commodity information may include commodity parameters, commodity profiles, commodity prices, commodity purchase channels, and the like of the candidate commodity. The push link may be a link including a purchase page or a purchase address of the candidate item.
In specific implementation, the interactive control device acquires commodity information corresponding to a candidate commodity, determines information such as commodity parameters, commodity introduction, commodity prices, commodity purchase channels and the like of the candidate commodity according to the commodity information, acquires network addresses corresponding to the commodity purchase channels, generates a commodity push page including the network addresses corresponding to the commodity purchase channels according to the commodity parameters, the commodity introduction and the commodity prices, and pushes the push link to the current user.
Step S40: and acquiring the live broadcast interactive information fed back by the current user based on the commodity information.
It should be noted that the live broadcast interactive information may be related information fed back by the current user based on the commodity information, for example, the live broadcast interactive information may be bullet screen information, voice information, text message information, or the like sent by the current user based on the commodity information feedback.
It should be understood that, in order to determine the satisfaction degree of the current user on the candidate product to accurately perform live broadcast interaction, the interaction control device in this embodiment acquires live broadcast interaction information fed back by the current user based on the product information, determines purchase evaluation of the current user on the candidate product according to the live broadcast interaction information, determines whether the current user is interested in the candidate product according to the purchase evaluation, and determines whether the current user has a purchase demand on the candidate product.
In a specific implementation, the interactive control equipment acquires live broadcast interactive information fed back by the current user based on the commodity information, determines purchase evaluation of the current user on the candidate commodity according to the live broadcast interactive information, and judges that the current user is interested in the candidate commodity if the purchase evaluation meets a preset evaluation condition; and if the purchase evaluation does not meet the preset evaluation condition, judging that the current user is not interested in the candidate commodity.
Step S50: and generating a live broadcast interaction strategy according to the live broadcast interaction information, and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
It should be noted that the live broadcast interaction policy may be a control policy for controlling a target live broadcast room to perform live broadcast interaction with a current user, for example, the live broadcast interaction policy may be live broadcast interaction for controlling the target live broadcast room to perform commodity price reduction or live broadcast interaction for controlling the target live broadcast room to replace a pushed commodity.
It should be understood that, in order to accurately control the target live broadcast room to perform live broadcast interaction, so as to meet the shopping requirement of the current user and improve the live broadcast viewing experience of the current user, the interaction control device of the embodiment determines purchase evaluation of the current user on a candidate commodity according to the live broadcast interaction information of the current user and content evaluation of the current user on the current live broadcast content of the target live broadcast room, generates a live broadcast interaction policy according to the purchase evaluation and the content evaluation, and controls the target live broadcast room to perform live broadcast interaction based on the live broadcast interaction policy.
In the specific implementation, the interactive control equipment determines purchase evaluation of a candidate commodity by a current user and content evaluation of current live broadcast content of a target live broadcast room by the current user according to live broadcast interactive information of the current user, and generates a live broadcast interactive strategy according to the purchase evaluation and the content evaluation; for example, the purchase evaluation of the current user is too expensive, the content evaluation is satisfactory, the interactive control device generates a live broadcast interactive strategy for commodity price reduction according to the purchase evaluation and the content evaluation, and controls the target live broadcast room to carry out live broadcast interaction based on the live broadcast interactive strategy.
Further, in order to accurately push other alternative commodities when the candidate commodity does not meet the requirement of the current user, the step S50 may include:
determining evaluation information of the current user on the candidate commodity according to the live broadcast interaction information;
determining and judging whether the candidate commodity meets a preset condition or not according to the evaluation information;
if not, determining a commodity replacement strategy according to the commodity information;
traversing the commodities to be pushed in the target live broadcast room according to the commodity replacement strategy, and taking the traversed commodities to be pushed as replacement pushed commodities;
acquiring commodity information corresponding to the replacement pushed commodity;
and generating a live broadcast interaction strategy according to the commodity information corresponding to the replacement pushed commodity, and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
It should be noted that the evaluation information may be related information of evaluation of the current user on the candidate product, and the preset condition may be a preset condition for determining whether the current user is interested in the product, for example, if the evaluation information of the current user on the candidate product is low-demand evaluation information, it is determined that the candidate product does not satisfy the preset condition. The above-mentioned commodity replacement policy may be a replacement policy of replacing commodities of the same type or price as the candidate commodity.
In specific implementation, the interactive control device determines evaluation information of the current user on the candidate commodity according to the live broadcast interactive information, determines demand evaluation and price evaluation of the current user on the candidate commodity according to the evaluation information, judges whether the candidate commodity meets preset conditions according to the demand evaluation and the price evaluation, and determines a commodity replacement strategy according to the commodity information, the demand evaluation and the price evaluation if the candidate commodity does not meet the preset conditions, for example, if the demand evaluation of the current user is satisfactory and the price evaluation is unsatisfactory, determines a commodity replacement strategy according to the commodity information, so as to determine a replacement push commodity with a price lower than that of the candidate commodity based on the commodity replacement strategy; traversing the commodities to be pushed in the target live broadcast room according to the commodity replacement strategy, taking the traversed commodities to be pushed as replacement pushed commodities, acquiring commodity information corresponding to the replacement pushed commodities, generating a live broadcast interaction strategy according to the commodity information corresponding to the replacement pushed commodities, and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
In the embodiment, when a current user enters a target live broadcast room, a user shopping image corresponding to the current user is obtained, a commodity to be pushed in the target live broadcast room is traversed according to the user shopping image, the traversed commodity to be pushed is used as a candidate commodity, commodity information corresponding to the candidate commodity is obtained, a pushing link is generated according to the commodity information, the pushing link is pushed to the current user, live broadcast interaction information fed back by the current user based on the commodity information is obtained, a live broadcast interaction strategy is generated according to the live broadcast interaction information, and the target live broadcast room is controlled to carry out live broadcast interaction based on the live broadcast interaction strategy; according to the method and the device, the shopping portrait of the user corresponding to the current user entering the target live broadcast room is obtained to determine the shopping demand of the target user, the commodity to be pushed of the target live broadcast case is traversed according to the shopping portrait of the user, the traversed commodity to be pushed is used as a candidate commodity, the commodity information corresponding to the candidate commodity is pushed to the current user, the live broadcast interaction information fed back by the current user based on the commodity information is obtained to determine the interest degree and the purchase intention of the current user to the candidate commodity, a live broadcast interaction strategy is generated according to the live broadcast interaction information, and the target live broadcast room is controlled to carry out live broadcast interaction based on the live broadcast interaction strategy, so that the live broadcast interaction is accurately carried out with the current user, and the shopping demand and the watching experience of the current user are effectively met.
Referring to fig. 3, fig. 3 is a flowchart illustrating a live broadcast interactive control method based on big data according to a second embodiment of the present invention.
Based on the first embodiment, in this embodiment, before the step S10, the method may include:
step S1: the method comprises the steps of obtaining user information corresponding to a current user and live broadcast information corresponding to each live broadcast room in a target live broadcast platform where the current user is located.
It should be noted that the user information may be related information of the current user, for example, the user information may include identity authentication information, shopping record information, and viewing record information of the current user. The target live platform can be a live platform which comprises a plurality of live rooms and is currently browsed or watched by a user. The live broadcast rooms can be live broadcast rooms in the target live broadcast room. The live broadcast information may be related information of each live broadcast room in the target live broadcast platform, for example, the live broadcast information may include a live broadcast style of each live broadcast room, anchor broadcast information of the live broadcast room, live broadcast content information, category information of live broadcast commodities, and the like.
Step S2: and traversing each live broadcast room according to the user information and the live broadcast information, and taking the traversed live broadcast room as a target live broadcast room.
It should be understood that, in order to accurately determine a live broadcast room meeting the viewing requirement of the current user in each live broadcast room in the target live broadcast platform, the interactive control device in this embodiment determines the viewing requirement and the historical viewing record of the current user according to the user information of the current user, generates the viewing condition of the current user according to the viewing requirement and the historical viewing record, traverses each live broadcast room according to the viewing condition and the live broadcast information to determine a live broadcast room meeting the viewing condition of the current user in each live broadcast room, and takes the traversed live broadcast room as the target live broadcast room.
Further, in order to accurately obtain the live broadcast rooms meeting the current user requirements in the live broadcast rooms, the step S2 may include:
step S21: determining the watching record information of the current user and the shopping record information of the current user according to the user information;
step S22: determining a historical live broadcast room and historical live broadcast room information corresponding to the historical live broadcast room according to the viewing record information;
step S23: generating commodity demand information of the current user according to the historical live broadcast room information and the shopping record information;
step S24: and traversing all live broadcasting rooms according to the commodity demand information, and taking the traversed live broadcasting rooms as target live broadcasting rooms.
It should be noted that the viewing log information may be live-broadcast-room log information watched by the current user in the historical time period, for example, the viewing log information may be related to a live broadcast-room watched by the current user in 48 hours. The shopping record information may be record information of the current user purchasing the goods within a history period, for example, the shopping record information may be related information of the current user purchasing the goods within 48 hours.
The historical live broadcast room can be a live broadcast room watched by a current user in a historical time period, the historical live broadcast room information can be relevant information corresponding to the live broadcast room watched by the current user in the historical time period, and for example, the historical live broadcast room information can be live broadcast content, a live broadcast room address, a live broadcast title and the like of the historical live broadcast room.
The commodity demand information may be related information of a commodity which the current user needs to purchase, for example, the commodity demand information may include information of a commodity type of the commodity which the current user needs to purchase, a current price of the commodity, a historical price of the commodity, and the like.
It should be understood that, in order to accurately perform live broadcast room traversal to determine a target live broadcast room meeting the requirements of a current user, the interactive control device in this embodiment determines, according to the user information, viewing record information of the current user and shopping record information of the current user to determine requirement information of the current user in a historical event segment, determines, according to the viewing record information, a historical live broadcast room and historical live broadcast room information corresponding to the historical live broadcast room to determine a live broadcast room type watched by the current user in a historical event segment, thereby determining, according to the live broadcast room type, a type of a commodity required to be purchased by the current user, determines, according to the purchasing record information, a type of a commodity purchased by the current user in a historical time segment, generates commodity requirement information of the current user according to the historical live broadcast room information and the shopping record information, that is to determine, according to the type of the commodity purchased by the current user, a type of a commodity not yet purchased, acquires commodity requirement information corresponding to the commodity type not yet purchased, and traverses each live broadcast room traversed according to the commodity requirement information, and uses the live broadcast room as the target live broadcast room.
Further, in order to accurately screen the live broadcast rooms to determine a live broadcast room suitable for the viewing style of the current user, the step S24 may include:
determining live broadcast attribute information corresponding to the historical live broadcast room according to the historical live broadcast room information;
determining the viewing attribute information of the current user according to the live broadcast style information;
traversing each live broadcast room according to the commodity demand information, and taking the traversed live broadcast room as a candidate live broadcast room;
and traversing the candidate live broadcast rooms according to the viewing attribute information, and taking the traversed candidate live broadcast rooms as target live broadcast rooms.
The live broadcast attribute information may be live broadcast style information and live broadcast content information of a historical live broadcast room, for example, the live broadcast attribute information may be commodity type information of live broadcast pushed commodities of the historical live broadcast room, and the live broadcast style information may be style types of the historical live broadcast room, for example, the live broadcast style information may be a new-product live broadcast style or a swing live broadcast style, and the like.
The viewing attribute information may be style information of a current user viewing live broadcast, for example, the viewing attribute information may be a live broadcast of a current user preference viewing stock-selling style or a live broadcast of a new product pushing style. The candidate live broadcast rooms can be live broadcast rooms meeting demand conditions corresponding to commodity demand information in each live broadcast room, in order to improve the pushing accuracy of the live broadcast rooms, the interactive control equipment needs to traverse the candidate live broadcast rooms according to the viewing attribute information, and the traversed candidate live broadcast rooms are used as target live broadcast rooms.
And step S3: and generating push information according to the live broadcast information corresponding to the target live broadcast room, and pushing the push information to the current user.
It should be noted that the push message may be a push message containing relevant information of the target live broadcast room, for example, the push message may be a push popup containing a content profile of the target live broadcast room or a push link containing a network address of the target live broadcast room and a title of the live broadcast room.
It should be understood that, in order to effectively push relevant information of a target live broadcast room to a current user, in the present embodiment, the interactive control device obtains information, such as a live broadcast title, live broadcast content, and a live broadcast room address, of the target live broadcast room according to live broadcast information corresponding to the target live broadcast room, generates a live broadcast profile according to the live broadcast title and the live broadcast content, generates push information according to the live broadcast profile and the live broadcast room address, and pushes the push information to the current user, so that the current user enters the target live broadcast room.
In the embodiment, user information corresponding to a current user and live broadcast information corresponding to live broadcast rooms in a target live broadcast platform where the current user is located are obtained, the live broadcast rooms are traversed according to the user information and the live broadcast information, the traversed live broadcast rooms are used as target live broadcast rooms, push information is generated according to the live broadcast information corresponding to the target live broadcast rooms, and the push information is pushed to the current user; according to the method and the device, the live broadcasting rooms in the target live broadcasting platform are traversed according to the user information of the current user and the live broadcasting information corresponding to the live broadcasting rooms in the target live broadcasting platform where the current user is located, the traversed live broadcasting rooms are used as target live broadcasting rooms, the push information is generated according to the live broadcasting information corresponding to the target live broadcasting rooms, and the push information is pushed to the current user, so that the target live broadcasting rooms are accurately pushed to the current user, the live broadcasting watching experience of the user is improved, and the problem of poor watching experience of the user due to inaccurate pushing of the live broadcasting rooms is effectively solved.
Referring to fig. 4, fig. 4 is a flowchart illustrating a live broadcast interaction control method based on big data according to a third embodiment of the present invention.
Based on the first embodiment, in this embodiment, the step S30 includes:
step S301: acquiring commodity information corresponding to the candidate commodity;
step S302: determining historical price information of the candidate commodity according to the commodity information;
step S303: acquiring current price information of the candidate commodity in the target live broadcast room;
step S304: generating price comparison information of the candidate commodity according to the historical price information and the current price information;
step S305: and generating a push link according to the commodity information and the price comparison information, and pushing the push link to the current user.
The historical price information may be price information published on each shopping platform in the historical time period of the candidate product, for example, the historical price information may be that the minimum price of the candidate product in 3 months is 300 yuan, and the average price is 340 yuan. The current price information may be price information of the candidate item on each shopping platform at the current time, for example, the current price information may be that the price of the candidate item at the current time is 330 yuan. The price comparison information may be comparison result information obtained by comparing the historical price of the candidate product with the current price, for example, the price comparison information may be that the current price of the candidate product is 30 yuan higher than the historical minimum price, and the current price is 10 yuan lower than the historical average price.
It should be understood that, in order to avoid that the price of a commodity purchased by a current user is higher than the historical price, the interactive control device in the present embodiment obtains commodity information corresponding to the candidate commodity, determines a commodity title and a commodity code of the candidate commodity according to the commodity information, searches a preset commodity price library according to the commodity title and the commodity code to determine a price change interval of the candidate commodity, determines historical price information and current price information of the candidate commodity according to the price change interval, compares the historical price information and the current price information to determine whether the current price is lower than the historical price, thereby determining whether the current price is worth, generates a push link according to the commodity information and the price comparison information, and pushes the push link to the current user.
In the embodiment, the commodity information corresponding to the candidate commodity is acquired, the historical price information of the candidate commodity is determined according to the commodity information, the current price information of the candidate commodity in the target live broadcast room is acquired, the price comparison information of the candidate commodity is generated according to the historical price information and the current price information, a push link is generated according to the commodity information and the price comparison information, and the push link is pushed to the current user; according to the invention, the historical price information of the candidate commodity is determined according to the commodity information corresponding to the candidate commodity, and then the current price information of the candidate commodity in the target live broadcast room is obtained, so that whether the current price of the candidate commodity is lower than the historical price can be determined, and the price comparison information of the candidate commodity is generated according to the historical price information and the current price information, so that the problem that the current user is damaged when purchasing the candidate commodity is effectively avoided, a push link is generated according to the commodity information and the price comparison information, the shopping experience of the current user is improved by pushing the push link to the current user, and the shopping fund is effectively saved for the current user.
In addition, an embodiment of the present invention further provides a storage medium, where a live broadcast interaction control program based on big data is stored on the storage medium, and when executed by a processor, the live broadcast interaction control program based on big data implements the steps of the live broadcast interaction control method based on big data as described above.
Since the storage medium adopts all the technical solutions of all the embodiments, at least all the beneficial effects brought by the technical solutions of the embodiments are provided, and are not described in detail herein.
Referring to fig. 5, fig. 5 is a block diagram illustrating a structure of a big data-based live broadcast interaction control device according to a first embodiment of the present invention.
As shown in fig. 5, a live broadcast interaction control device based on big data provided by an embodiment of the present invention includes:
the image acquisition module 10 is used for acquiring a user shopping image corresponding to a current user when the current user is detected to enter a target live broadcast room;
the commodity traversing module 20 is configured to traverse a commodity to be pushed in the target live broadcast room according to the user shopping image, and use the traversed commodity to be pushed as a candidate commodity;
the link pushing module 30 is configured to obtain commodity information corresponding to the candidate commodity, generate a push link according to the commodity information, and push the push link to the current user;
the interactive feedback module 40 is configured to obtain live interactive information fed back by the current user based on the commodity information;
and the interaction control module 50 is used for generating a live broadcast interaction strategy according to the live broadcast interaction information and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
Further, the portrait acquisition module 10 is further configured to acquire user information corresponding to a current user and live broadcast information corresponding to each live broadcast room in a target live broadcast platform where the current user is located; traversing each live broadcast room according to the user information and the live broadcast information, and taking the traversed live broadcast room as a target live broadcast room; and generating push information according to the live broadcast information corresponding to the target live broadcast room, and pushing the push information to the current user.
Further, the portrait acquisition module 10 is further configured to determine viewing record information of the current user and shopping record information of the current user according to the user information; determining a historical live broadcast room and historical live broadcast room information corresponding to the historical live broadcast room according to the viewing record information; generating commodity demand information of the current user according to the historical live broadcast room information and the shopping record information; and traversing each live broadcast room according to the commodity demand information, and taking the traversed live broadcast room as a target live broadcast room.
Further, the portrait acquisition module 10 is further configured to determine live broadcast attribute information corresponding to the historical live broadcast room according to the historical live broadcast room information; determining the viewing attribute information of the current user according to the live broadcast style information; traversing each live broadcast room according to the commodity demand information, and taking the traversed live broadcast room as a candidate live broadcast room; and traversing the candidate live broadcast rooms according to the viewing attribute information, and taking the traversed candidate live broadcast rooms as target live broadcast rooms.
Further, the portrait acquisition module 10 is further configured to acquire user information of a current user when it is detected that the current user enters a target live broadcast room; determining the watching record information of the current user and the shopping record information of the current user according to the user information; and inputting the viewing record information and the shopping record information into a preset shopping portrait generation model to obtain a user shopping portrait corresponding to the current user.
Further, the link pushing module 30 is further configured to obtain commodity information corresponding to the candidate commodity; determining historical price information of the candidate commodity according to the commodity information; acquiring current price information of the candidate commodity in the target live broadcast room; generating price comparison information of the candidate commodity according to the historical price information and the current price information; and generating a push link according to the commodity information and the price comparison information, and pushing the push link to the current user.
Further, the interaction control module 50 is further configured to determine, according to the live interaction information, evaluation information of the current user on the candidate product; determining and judging whether the candidate commodity meets a preset condition or not according to the evaluation information; if not, determining a commodity replacement strategy according to the commodity information; traversing the commodities to be pushed in the target live broadcast room according to the commodity replacement strategy, and taking the traversed commodities to be pushed as replacement pushed commodities; acquiring commodity information corresponding to the replacement pushed commodity; and generating a live broadcast interaction strategy according to the commodity information corresponding to the replacement pushed commodity, and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
In the embodiment, when a current user is detected to enter a target live broadcast room, a user shopping image corresponding to the current user is obtained, a commodity to be pushed in the target live broadcast room is traversed according to the user shopping image, the traversed commodity to be pushed is used as a candidate commodity, commodity information corresponding to the candidate commodity is obtained, a push link is generated according to the commodity information and is pushed to the current user, live broadcast interaction information fed back by the current user based on the commodity information is obtained, a live broadcast interaction strategy is generated according to the live broadcast interaction information, and live broadcast interaction is carried out in the target live broadcast room based on the live broadcast interaction strategy; according to the method and the device, the shopping portrait of the user corresponding to the current user entering the target live broadcast room is obtained to determine the shopping demand of the target user, the commodity to be pushed of the target live broadcast case is traversed according to the shopping portrait of the user, the traversed commodity to be pushed is used as a candidate commodity, the commodity information corresponding to the candidate commodity is pushed to the current user, the live broadcast interaction information fed back by the current user based on the commodity information is obtained to determine the interest degree and the purchase intention of the current user to the candidate commodity, a live broadcast interaction strategy is generated according to the live broadcast interaction information, and the target live broadcast room is controlled to carry out live broadcast interaction based on the live broadcast interaction strategy, so that the live broadcast interaction is accurately carried out with the current user, and the shopping demand and the watching experience of the current user are effectively met.
It should be understood that the above is only an example, and the technical solution of the present invention is not limited in any way, and in a specific application, a person skilled in the art may set the technical solution as needed, and the present invention is not limited in this respect.
It should be noted that the above-described work flows are only exemplary, and do not limit the scope of the present invention, and in practical applications, a person skilled in the art may select some or all of them to achieve the purpose of the solution of the embodiment according to actual needs, and the present invention is not limited herein.
In addition, the technical details that are not described in detail in this embodiment may be referred to a live broadcast interaction control method based on big data provided in any embodiment of the present invention, and are not described herein again.
Further, it is to be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrases "comprising a," "8230," "8230," or "comprising" does not exclude the presence of other like elements in a process, method, article, or system comprising the element.
The above-mentioned serial numbers of the embodiments of the present invention are only for description, and do not represent the advantages and disadvantages of the embodiments.
Through the description of the foregoing embodiments, it is clear to those skilled in the art that the method of the foregoing embodiments may be implemented by software plus a necessary general hardware platform, and certainly may also be implemented by hardware, but in many cases, the former is a better implementation. Based on such understanding, the technical solutions of the present invention or portions thereof that contribute to the prior art may be embodied in the form of a software product, where the computer software product is stored in a storage medium (e.g. a Read Only Memory (ROM)/RAM, a magnetic disk, and an optical disk), and includes several instructions for enabling a terminal device (which may be a mobile phone, a computer, a server, or a network device, etc.) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, and all equivalent structures or equivalent processes performed by the present invention or directly or indirectly applied to other related technical fields are also included in the scope of the present invention.
Claims (10)
1. A live broadcast interaction control method based on big data is characterized by comprising the following steps:
when detecting that a current user enters a target live broadcasting room, acquiring a user shopping portrait corresponding to the current user;
traversing the commodities to be pushed in the target live broadcast room according to the user shopping images, and taking the traversed commodities to be pushed as candidate commodities;
acquiring commodity information corresponding to the candidate commodity, generating a push link according to the commodity information, and pushing the push link to the current user;
acquiring live broadcast interactive information fed back by the current user based on the commodity information;
and generating a live broadcast interaction strategy according to the live broadcast interaction information, and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
2. The big-data-based live broadcast interaction control method as claimed in claim 1, wherein before the step of obtaining the shopping portrait of the user corresponding to the current user when the current user is detected to enter the target live broadcast room, the method further comprises:
acquiring user information corresponding to a current user and live broadcast information corresponding to each live broadcast room in a target live broadcast platform where the current user is located;
traversing each live broadcast room according to the user information and the live broadcast information, and taking the traversed live broadcast room as a target live broadcast room;
and generating push information according to the live broadcast information corresponding to the target live broadcast room, and pushing the push information to the current user.
3. The big-data-based live broadcast interaction control method according to claim 2, wherein traversing the live broadcast rooms according to the user information and the live broadcast information, and using the traversed live broadcast room as a target live broadcast room comprises:
determining the watching record information of the current user and the shopping record information of the current user according to the user information;
determining a historical live broadcast room and historical live broadcast room information corresponding to the historical live broadcast room according to the viewing record information;
generating commodity demand information of the current user according to the historical live broadcast room information and the shopping record information;
and traversing all live broadcasting rooms according to the commodity demand information, and taking the traversed live broadcasting rooms as target live broadcasting rooms.
4. The live broadcast interaction control method based on big data as claimed in claim 3, wherein traversing each live broadcast room according to the commodity demand information, and taking the traversed live broadcast room as a target live broadcast room comprises:
determining live broadcast attribute information corresponding to the historical live broadcast room according to the historical live broadcast room information;
determining the viewing attribute information of the current user according to the live broadcast style information;
traversing each live broadcast room according to the commodity demand information, and taking the traversed live broadcast room as a candidate live broadcast room;
and traversing the candidate live broadcast rooms according to the viewing attribute information, and taking the traversed candidate live broadcast rooms as target live broadcast rooms.
5. The big data-based live interaction control method as claimed in any one of claims 1 to 4, wherein the obtaining a user shopping image corresponding to a current user when detecting that the current user enters a target live broadcast room comprises:
when detecting that a current user enters a target live broadcasting room, acquiring user information of the current user;
determining the watching record information of the current user and the shopping record information of the current user according to the user information;
and inputting the viewing record information and the shopping record information into a preset shopping portrait generation model to obtain a user shopping portrait corresponding to the current user.
6. The live interaction control method based on big data as claimed in any one of claims 1 to 4, wherein the obtaining of the commodity information corresponding to the candidate commodity, the generation of a push link according to the commodity information, and the pushing of the push link to the current user include:
acquiring commodity information corresponding to the candidate commodity;
determining historical price information of the candidate commodity according to the commodity information;
acquiring current price information of the candidate commodity in the target live broadcast room;
generating price comparison information of the candidate commodity according to the historical price information and the current price information;
and generating a push link according to the commodity information and the price comparison information, and pushing the push link to the current user.
7. The big-data-based live interaction control method according to any one of claims 1 to 4, wherein the generating a live interaction policy according to the live interaction information and controlling the target live broadcast room to perform live interaction based on the live interaction policy includes:
determining evaluation information of the current user on the candidate commodity according to the live broadcast interaction information;
determining and judging whether the candidate commodity meets a preset condition or not according to the evaluation information;
if not, determining a commodity replacement strategy according to the commodity information;
traversing the commodities to be pushed in the target live broadcast room according to the commodity replacement strategy, and taking the traversed commodities to be pushed as replacement pushed commodities;
acquiring commodity information corresponding to the replacement pushed commodity;
and generating a live broadcast interaction strategy according to the commodity information corresponding to the replacement pushed commodity, and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
8. The utility model provides a live broadcast interactive control device based on big data which characterized in that, live broadcast interactive control device based on big data includes:
the image acquisition module is used for acquiring a user shopping image corresponding to a current user when the current user is detected to enter a target live broadcast room;
the commodity traversing module is used for traversing the commodities to be pushed in the target live broadcast room according to the user shopping images and taking the traversed commodities to be pushed as candidate commodities;
the link pushing module is used for acquiring commodity information corresponding to the candidate commodity, generating a pushing link according to the commodity information and pushing the pushing link to the current user;
the interactive feedback module is used for acquiring live interactive information fed back by the current user based on the commodity information;
and the interaction control module is used for generating a live broadcast interaction strategy according to the live broadcast interaction information and controlling the target live broadcast room to carry out live broadcast interaction based on the live broadcast interaction strategy.
9. The utility model provides a live interactive controlgear based on big data which characterized in that, live interactive controlgear based on big data includes: the big data-based live broadcast interaction control method comprises a memory, a processor and a big data-based live broadcast interaction control program which is stored in the memory and can run on the processor, wherein the big data-based live broadcast interaction control program is configured to realize the big data-based live broadcast interaction control method according to any one of claims 1 to 7.
10. A storage medium, wherein a big data based live interaction control program is stored on the storage medium, and when executed by a processor, the big data based live interaction control program implements a big data based live interaction control method according to any one of claims 1 to 7.
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