WO2021214760A1

WO2021214760A1 - Compensating communication systems and methods for using thereof

Info

Publication number: WO2021214760A1
Application number: PCT/IL2021/050448
Authority: WO
Inventors: Yizhaq YEHOSHUA
Original assignee: Yehoshua Yizhaq
Priority date: 2020-04-23
Filing date: 2021-04-20
Publication date: 2021-10-28

Abstract

A system and methods method for compensating an identifiable-user for being exposed to an advertisement (ad) presented on a verifiable-receiving-device coupled with the identifiable- user by a selected participating advertiser-server. The system includes at least one verifiable- receiving-device coupled with a respective identifiable-user, wherein the system controls the upper layer of the screen-display of the at least one verifiable-receiving-device; at least one advertiser-server configured to transmit ads to at least one identifiable-user; a compensating- billing-server configured to manage the compensating billing of the at least one identifiable-user and the billing of at least one participating advertiser-server; a user-ad-attention detector coupled with the at least one verifiable-receiving-device, wherein the user-ad-attention detector is configured detect ad-exposure-data related to a received ad; and an ad-attention monitor configured to receive ad-exposure-data from the verifiable-receiving-device.

Description

COMPENSATING COMMUNICATION SYSTEMS AND METHODS

FOR USING THEREOF

FIELD OF THE INVENTION The disclosure relates to a system and method for providing discounted or free communication services, wherein the users may be compensated for usage time, for being exposed to one or more advertisements (ads).

BACKGROUND Presently, users of cellular communication lines pay for such services, typically on a monthly base. This is also the case for users of internet communication services.

Many cellular communication applications (apps) and internet apps embed advertisements in designated sub-windows of the display screen and are compensated for the displayed commercial by the corresponding advertiser. The communication services provider is not part of that business turnover and thus is not compensated for such a commercial ad in any way.

It would be therefore advantageous for communication services providers to be able to be compensated for such a commercial displayed on the screen of the display devices of their communication users. It would be further advantageous for communication services providers to be able to provide discounted or free communication services for their users, while collecting payments from the advertisers.

SUMMARY

Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this disclosure belongs. The materials, methods, and examples provided herein are illustrative only and not intended to be limiting. The present disclosure can be implemented in the testing or practice with methods and materials equivalent or similar to those described herein. As used herein, a phrase referring to “at least one of’ a list of items refers to any combination of those items, including single members. As an example, at least one of: a, b, or c" is intended to cover: a, b, c, a-b, a-c, b-c, and a-b-c.

Implementation of the example methods and systems of the present disclosure can involve performing or completing certain selected tasks or steps manually, automatically, or a combination thereof. Moreover, according to actual instrumentation and equipment of the example methods and systems of the present disclosure, several selected steps could be implemented by hardware and/or by software. Actual instrumentation is not hardware or firmware specific and can be realized by using operating systems, firmware, and combinations thereof as would be appreciated and understood by a person of ordinary skill in the art according to the principles of the present disclosure. For example, as hardware, selected steps of the present disclosure can be implemented as a chip, a circuit, a distributed computing system, or a network of such systems and devices. As software, selected steps of the present disclosure could be implemented as a plurality of software instructions being executed by a computing system, computing device, and/or network thereof using any suitable operating system. In any case, selected steps of the example methods and systems of the present disclosure can be described as being performed by a data processor, such as a computing platform for executing a plurality of instructions.

Although the present disclosure is described with regard to a “computing device”, a "computer", or “mobile device”, it should be noted that optionally any device featuring a data processor and the ability to execute at least one instruction may be described as a computer, including but not limited to a personal computer (PC), a server, a distributed server, a digital server, a cloud computing platform, a collection of servers, load balanced microservices, or redundant architecture servers, a cellular telephone, an IP telephone, a smartphone, or a PDA (personal digital assistant) , and the like. Any two or more of such devices in communication with each other may optionally define a "network" or a "computer network".

The various illustrative logics, logical blocks, module executing on data processors (“processors”), circuits and algorithm steps described in connection with the implementations disclosed herein can be implemented as electronic hardware, computer software, or combinations of both. The interchangeability of hardware and software has been described generally, in terms of functionality, and illustrated in the various illustrative components, blocks, module executing on a processors, circuits and steps described above. Whether such functionality is implemented in hardware or software depends upon the particular application and design constraints imposed on the overall system.

The hardware and data processing apparatus used to implement the various illustrative logics, logical blocks, module executing on a processors and circuits described in connection with the aspects disclosed herein can be implemented or performed with a single- or multi-chip processor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA) or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A processor may be a microprocessor, or alternatively, any processor, controller, microcontroller, or state machine. A processor also may be implemented as a combination of electronic devices, such as a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or any other such configuration. In some implementations, particular steps and methods may be performed by circuitry that is specific to a given function.

In one or more aspects, the functions described may be implemented in hardware, digital electronic circuitry, computer software, firmware, including the structures disclosed in this specification and their structural equivalents thereof, or in any combination thereof. Implementations of the subject matter described in this specification can also be implemented as one or more computer programs, e.g., one or more module executing on a processors of computer program instructions, encoded on a computer storage media for execution by, or to control the operation of, data processing apparatus.

If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. The steps of a method or algorithm disclosed herein may be implemented in a processor-executable software module executing on a processor which may reside on a computer-readable medium. Computer-readable media can include computer storage media and/or communication media including any medium that can be enabled to transfer a computer program from one place to another. Storage media can be media that can be accessed by a computer. Storage media can include volatile and non-volatile, removable and non-removable tangible, physical media implemented in technology for storage of information, such as computer readable instructions, data structures, program modules, or other data. By way of example, and not limitation, such non-transitory computer-readable media can include random access memory (RAM), read-only memory (ROM), electronically erasable programmable ROM (EEPROM), compact disc ROM (CD-ROM), digital versatile disks (DVD) or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other tangible, physical medium that can be used to store desired program code in the form of instructions, information, or data structures and that can be accessed by a computer. Also, any connection can be properly termed a computer-readable medium. Disk and disc, as used herein, includes compact disc (CD), laser disc, optical disc, digital versatile disc (DVD), floppy disk, and Blu-ray disc where disks usually reproduce data magnetically, while discs reproduce data optically with lasers. Combinations of the above also may be included within the scope of computer-readable media. Additionally, the operations of a method or algorithm may reside as one or any combination or set of codes and instructions on a machine readable medium and computer-readable medium, which may be incorporated into a computer program product.

According to aspects of the present disclosure there is provided a method for compensating an identifiable-user for being exposed to an advertisement (ad) presented on a verifiable-receiving-device coupled with the identifiable-user by a selected participating advertiser-server, the method including the steps of: a. receiving the ad, sent by the selected participating advertiser-server, at the identity -verifiable-receiving-device; b. authenticating, by a compensating-communication-system-manager (CCSM), the identity of the identifiable-user using an identity-detection-device coupled with the identity-verifiable-receiving-device; c. upon successful authentication of the identity of the identifiable-user, activating an attention-monitoring-device to monitor the attention given by identifiable- user to the ad; and d. upon termination of the presentation of the ad, computing the compensation earned by the identifiable-user and the related billing related to the selected participating advertiser-server. The verifiable-receiving-device is typically selected from a group of digital-media devices, the group including personal smartphones, tablets, smart TVs and digital radio receivers.

The authentication of the identity of the identifiable-user is typically digital-media dependent, wherein when the digital-media is a smartphone, the identity is fetched from the Subscriber Identity Module (SIM).

The authentication of the identity of the identifiable-user is typically digital-media dependent, wherein when the digital-media is selected from a group of digital-media including a tablet, a smart TV and a digital radio receiver, the identity is fetched from an identification (ID) device coupled with the respective digital-media, wherein the ID device is configured to identify the identifiable-user, and wherein the ID device is selected from a group of ID devices including a finger-print detector, an eye-print detector and a facial signature detector.

The authentication of the identity of the identifiable-user may be configured to receive a secret password.

The digital-media can be a smartphone having a unique SIM.

The digital-media can be coupled with a smartphone having a unique SIM.

The identifiable-user and the selected participating advertiser- server are typically pre-registered to services provided by the CCSM.

The ad can be presented as a visual ad on a screen-display of the verifiable- receiving-device, at a predefined at least one region of the screen-display, and/or sound as an audio ad, using at least one audio sensor.

The at least one region of the screen-display can be assigned to at least one particular participating advertiser-server.

The at least one region of the screen-display can be assigned to at least one group of particular types of participating advertisers.

Upon termination of the presentation of the ad, the CCSM can also compute the related cost for charging the selected participating advertiser-server.

Typically, the attention-monitoring-device is either a visual attention detector or an audio attention detector. Optionally, the attention-monitoring-device is a visual attention detector coupled with the screen-display, wherein the visual attention detector is selected from the group of a gaze-reader and a selfie camera. Preferably, the gaze-reader is a non-invasive gaze- reader.

The visual attention detector can be configured to detect the screen location of the screen-display, to which location the identifiable-user is gazing, while the received ad is displayed on the screen-display. The attention-monitoring-device can then determine preset ad-attention-parameters related to the presented ad, wherein the ad-attention- parameters may include: if and for how long the identifiable-user has been watching the presented ad, and if the identifiable-user has taken any action related to the presented ad. The computation of the compensation earned by the identifiable-user can then be performed based on the determined ad-attention-parameters.

The method may further include a step of calculating statistics of visual attention pattern of the identifiable-user, to thereby determine at least one preferred region of the screen-display, in which the selected participating advertiser-server can select to place the ad.

The attention-monitoring-device can be an audio attention detector that is coupled with and audio enabled device configured to receive an audio ad.

The audio enabled device can be an audio channel in a vehicle, wherein the audio channel is selected from a group of broadcast audio signals including, radio channels and broadcast music channels.

The audio attention detector can be configured to determine the volume of the broadcast audio signals. The computing the compensation earned by the identifiable-user can also be performed based on the determined volume of the broadcast audio signals.

Optionally, wherein the one or more regions designated to present ads or minutes of audio is leased or bought from the identifiable-user.

Preferably, the method is independent of the location of the identifiable-user.

According to other aspects of the present disclosure there is provided a compensating-advertisement system manager (CCSM) for compensating an identifiable- user for being exposed to an advertisement (ad) received from a selected participating advertiser-server. The system, being a compensating-communication-system-manager, includes: a. at least one verifiable-receiving-device coupled with a respective identifiable- user, wherein the CCSM controls the upper layer of the screen-display of the at least one verifiable-receiving-device; b. at least one advertiser- server configured to transmit ads to at least one identifiable-user; c. a compensating-billing-server configured to manage the compensating billing of the at least one identifiable-user and the billing of at least one participating advertiser-server; d. a user-ad-attention detector coupled with the at least one verifiable-receiving- device, wherein the user-ad-attention detector is configured detect ad-exposure- data related to a received ad; and e. an ad-attention monitor configured to receive ad-exposure-data from the verifiable-receiving-device, wherein the advertiser-server is configured transmit ads to the verifiable-receiving- device; wherein the verifiable-receiving-device includes a receiving-device-processor and non-transitory computer-readable medium in communication with the receiving-device- processor and including receiving-device-instructions stored thereon, that when executed by the receiving-device-processor, cause the verifiable-receiving-device to securely transmit, the ad-exposure-data to the compensating-billing-server; wherein, at a registration stage, the identifiable-user selects one or more regions of the upper layer designated to present ads received from a participating advertiser-server, and wherein the remained of the screen-display is designate for other software applications installed in the receiving-device-processor; and wherein the compensating-billing-verifier-server includes a billing-processor and non-transitory computer-readable medium in communication with the billing-processor and including billing-instructions stored thereon, that when executed by the billing- processor, cause the billing-server to: a. transmit an ad by a selected participating advertiser-server to the identity- verifiable-receiving-device; b. determine the ad-exposure-data, by the user-ad-attention detector; c. transmit the ad-exposure-data to the billing-server; d. calculate the compensation earned by the identifiable-user; and e. determine related cost for charging the selected participating advertiser-server.

The advertiser-server can transmit the ad to the verifiable-receiving-device via the CCSM.

The compensating-advertisement system manager of claim 26, wherein the.

The calculation of the compensation earned by the identifiable-user, may be based on leasing or buying advertising visual screen space and/or audio minutes from the identifiable-user on the respective verifiable-receiving-device or an add-on device provided by a third party.

According to other aspects of the present disclosure there is provided a verifiable- receiving-device associated with an identifiable-user, wherein the verifiable-receiving- device is enrolled to a compensating-advertisement system manager (CCSM); wherein the verifiable-receiving-device is configured to receive an advertisement (ad) from an advertiser server; and wherein the verifiable-receiving-device includes a receiving-device-processor and non-transitory computer-readable medium in communication with the receiving-device processor and including instructions stored thereon, that when executed by the receiving- device-processor, cause the verifiable-receiving-device to: a. receive the ad, sent by the selected participating advertiser-server, at the identity- verifiable-receiving-device; b. display the on a pre-determined screen-display coupled with the verifiable- receiving-device; c. activate an attention-monitoring unit to monitor the attention given by the identifiable-user to the ad, generating an ad-attention-data; d. upon termination of the presentation of the ad, transmitting the ad-attention-data to the CCSM; and e. computing, by the CCSM, the compensation earned by the identifiable-user and the related billing related to the selected participating advertiser-server. The verifiable-receiving-device can further include a physical or a virtual activation button, displayed on the screen-display, wherein the activation button facilitates the acceleration or slowing down rate of presenting new adds.

According to other aspects of the present disclosure there is provided an advertiser- server associated with at least one enterprise that seek to advertise selected merchandise, wherein the advertiser- server includes an advertiser-processor and non-transitory computer-readable medium in communication with the advertiser-processor and including advertiser-instructions stored thereon, that when executed by the advertiser-processor, cause the advertiser-server to: a. receive, from a CCSM, the address of a verifiable-receiving-device that is associated with an identifiable-user; b. transmit an advertisement (ad) of the selected merchandise to a verifiable- receiving-device associated with an identifiable-user; and c. receive a billing, from the CCSM for the displaying the ad.

Typically, the billing is proportional to the measured attention the ad received from the identifiable-user.

Typically, the advertiser-server transmits the ad to the verifiable-receiving-device via said CCSM.

BRIEF DESCRIPTION OF THE DRAWINGS

The present disclosure is herein described, by way of non-limiting example, with reference to the accompanying drawings. With specific reference now to the drawings in detail, it is stressed that the particulars shown are by way of example and for purposes of illustrative discussion of the embodiments of the present disclosure only, and are presented in order to provide what is believed to be the most useful and readily understood description of the principles and conceptual aspects of the present disclosure. In this regard, no attempt is made to show structural details of the present disclosure in more detail than is necessary for a fundamental understanding of the present disclosure, the description taken with the drawings making apparent to those skilled in the art how the several forms of the present disclosure may be embodied in practice. In the Figs.: Fig. 1A is a system block diagram of an example compensating communication system, according to aspects of the present disclosure.

Fig. IB is a block diagram of an example block diagram of a verifiable-receiving-device, according to aspects of the present disclosure.

Fig. 2A is a flow diagram of an enrollment process of a new communication user to a compensating communication system, according to aspects of the present disclosure.

Fig. 2B is a flow diagram of an example registration process of the enrolling user disclosed in Fig. 2A.

Fig. 3A is a flow diagram of a periodical compensation process determining, by the compensating-communication system, the compensation earned by an identifiable-user, according to aspects of the present disclosure.

Fig. 3B shows sequence diagrams of periodical compensation process shown in Fig. 3A, according to aspects of the present disclosure.

Fig. 3C shows dashboard a sample customer dashboard of the earned compensation.

Fig. 3D illustrates an example advertise (McDonald^®) ad, on an example verifiable- receiving-device, wherein the ad facilitates an identifiable-user to make an order from the displayed ad via a virtual cart.

Fig. 4A illustrates an example smartphone device, being a verifiable-receiving-device, having a screen-display according to some embodiments of the present disclosure.

Fig. 4B illustrates another example smartphone device, being a verifiable-receiving-device, having a screen-display according to some other embodiments of the present disclosure where commercial ads are presented in pre agreed locations with cooperation of the vendor of the device.

Fig 4C illustrates another example smartphone device, being a verifiable-receiving-device, that facilitate a user to be identified by the compensating-communication system manager, wherein the smartphone further includes a fingerprint detector.

Fig. 5 illustrates an example eyesight direction detector is placed on or adjacent to a TV- set, or integrated thereinto, according to aspects of the present disclosure.

Fig. 6A illustrates an example multimedia consul that includes a digital radio receiver, according to aspects of the present disclosure. Fig. 6B schematically illustrates a fingerprint reader that is coupled with a digital radio in a car,

Fig. 7 schematically illustrates the location independency of an identifiable-user using the compensating-communication system. Fig. 8 is a schematic illustration the performing of a user-compensation method, according to aspects of the present disclosure.

Fig. 9 is a schematic illustration of an example interaction scheme between a TV-set and a coupled verifiable-receiving-device of an identifiable-user, according to aspects of the present disclosure. Fig. 10 is an example visual attention patterns in the form of hotspots diagram, formed by an historical analysis of multiple advertisements, according to aspects of the present disclosure. DETAILED DESCRIPTION

The present disclosure will now be described more fully hereinafter with reference to the accompanying drawings, in which preferred embodiments of the present disclosure are shown. This disclosure may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided, so that this disclosure will be thorough and complete, and will fully convey the scope of the present disclosure to those of ordinary skill in the art.

Hereto forth the following acronyms will be used herein:

CD-ROM Compact Disc ROM 25

DB database

DVD digital versatile disks

EEPROM Electronically erasable programmable ROM

ID identification

CCSM Compensating-Communication System Manager

RAM Random Access Memory

ROM Read-only memory 30 An embodiment is an example or implementation of the present disclosures. The various appearances of "one embodiment," "an embodiment" or "some embodiments" do not necessarily all refer to the same embodiment. Although various aspects of the present disclosure may be described in the context of a single embodiment, the aspects may also be provided separately or in any suitable combination. Conversely, although the disclosure may be described herein in the context of separate embodiments for clarity, the present disclosure may also be implemented in a single embodiment.

Reference in the specification to "one embodiment", "an embodiment", "some embodiments" or "other embodiments" means that a particular feature, structure, characteristic, or other aspects described in connection with the embodiments is included in at least one embodiment, but not necessarily all embodiments, of the present disclosure. It is understood that the phraseology and terminology employed herein are not to be construed as limiting and are for descriptive purpose only.

Various modifications to the implementations described in this disclosure may be readily apparent to those of ordinary skill in the art, and the generic principles defined herein may be applied to other implementations without departing from the spirit or scope of this disclosure. Thus, the claims are not intended to be limited to the implementations shown herein, but are to be accorded the widest scope consistent with this disclosure, the principles and the novel features disclosed herein.

Certain features that are described in this specification in the context of separate implementations also can be implemented in combination in a single implementation. Conversely, various features that are described in the context of a single implementation also can be implemented in multiple implementations separately or in any suitable sub combination. Moreover, although features may be described above as acting in certain combinations and even initially claimed as such, one or more features from a claimed combination can in some cases be excised from the combination, and the claimed combination may be directed to a sub-combination or variation of a sub-combination.

Similarly, while operations are depicted in the drawings in a particular order, a person having ordinary skill in the art will readily recognize that such operations need not be performed in the particular order shown or in sequential order, or that all illustrated operations be performed, to achieve desirable results. Furthermore, the drawings may schematically depict one or more example processes in the form of a flow diagram. However, other operations that are not depicted can be incorporated in the example processes that are schematically illustrated. For example, one or more additional operations can be performed before, after, simultaneously, or between any of the illustrated operations. In certain circumstances, multitasking and parallel processing may be advantageous. Moreover, the separation of various system components in the implementations described above should not be understood as requiring such separation in all implementations, and it should be understood that the described program components and systems can generally be integrated together in a single software product or packaged into multiple software products. Additionally, other implementations are within the scope of the following claims. In some cases, the actions recited in the claims can be performed in a different order and still achieve desirable results.

Unless the context clearly requires otherwise, throughout the description and the claims, the words “comprise,” “comprising,” and the like are to be construed in an inclusive sense, as opposed to an exclusive or exhaustive sense; that is to say, in the sense of “including, but not limited to.” The word “coupled”, as generally used herein, refers to two or more elements that may be either directly connected, or connected by way of one or more intermediate elements. Likewise, the word “connected”, as generally used herein, refers to two or more elements that may be either directly connected, or connected by way of one or more intermediate elements. Additionally, the words “herein,” “above,” “below,” and words of similar import, when used in this application, shall refer to this application as a whole and not to any particular portions of this application. Where the context permits, words in the above Detailed Description using the singular or plural number may also include the plural or singular number respectively. The word “or” in reference to a list of two or more items, that word covers all of the following interpretations of the word: any of the items in the list, all of the items in the list, and any combination of the items in the list.

Moreover, conditional language used herein, such as, among others, “may,” “could,” “might,” “can,” “e.g.,” “for example,” “such as” and the like, unless specifically stated otherwise, or otherwise understood within the context as used, is generally intended to convey that certain embodiments include, while other embodiments do not include, certain features, elements and/or states. Thus, such conditional language is not generally intended to imply that features, elements and/or states are in any way required for one or more embodiments or that one or more embodiments necessarily include logic for deciding, with or without author input or prompting, whether these features, elements and/or states are included or are to be performed in any particular embodiment.

The description of embodiments is not intended to be exhaustive or to be limiting to any precise form disclosed herein. While specific embodiments and examples are described for illustrative purposes, various equivalent modifications are possible within the scope of the inventions described herein, as those skilled in the relevant art will recognize. For example, while processes or blocks are presented in a given order, alternative embodiments may perform routines having steps, or employ systems having blocks, in a different order, and some processes or blocks may be deleted, moved, added, subdivided, combined, and/or modified. Each of these processes or blocks may be implemented in a variety of different ways. Also, while processes or blocks are at times shown as being performed in series, these processes or blocks may instead be performed in parallel or may be performed at different times.

The teachings provided herein can be applied to other systems, not only the systems described herein. The elements and acts of the various embodiments described above can be combined to provide further embodiments.

The present disclosure, in at least some embodiments, is a system and method that enables compensating a communication user while being provided with discounted or free communication services, including cellular internet communication services, by a secure compensating-communication system.

Reference is now made to Fig. 1 A shows an example compensating-communication system 100, according to aspects of the present disclosure. Fig. IB shows an example block diagram of a verifiable-receiving-device 122, according to aspects of the present disclosure. Compensating-communication system 100 may include one or more identifiable-users 120 each having a respective verifiable-receiving-device 122, such as, with no limitations, a smartphone having a Subscriber Identity Module (SIM) device, one or more cellular services provider server 80 and/or 180, an internet services provider server 90 and/or 190, one or more advertiser servers 50a ... 50n, and a compensating- communication system manager (CCSM) 110. Compensating-communication system 100 may further include one or more SIM-outlets 130a, 130b, ... 130m. Electronic components of the ecosystem can be realized via hardware and/or software modules. Compensating-communication system 100 is engaged with advertiser servers 50a,

... 50n, and to receive commercial ads for display at a top layer on the screen-display of the selected verifiable-receiving-device 122 of a respective identifiable-user 120. It is an aspect of the present invention that for each ad displayed on a user’s coupled device, and attended by a respective identifiable-user 120, the respective advertiser will compensate the operator of compensating-communication system 100, wherein a portion of that compensation will be forwarded to the respective identifiable-users 120, according to some preset rules, such as watching time of the ad and/or interaction therewith.

Reference is now made to Fig. 2A, showing a flow diagram of an enrollment process 200 of a new communication user who wants to obtain a SIM associated with compensating-communication system 100, wherein the SIM can turn that user into an identifiable-user.

As shown in Fig. 2A, in step 201, a new communication user may attend a SIM- outlet 130 (one of m outlets, see Fig. 1A) such as, with no limitations, a SIM vending machine or any other pre-approved outlet, maned or automatic, of compensating- communication system 100. In step 205, SIM-holder 120 selects whether to use his/her existing phone number or the obtain a new line number from the SIM-outlet 130.

Upon selecting to maintain the existing phone number, in step 205, SIM-holder 120 provides that number to the SIM-outlet 130, in step 210. CCSM 110 verifies the validity of the submitted line number, in step 220. Upon determining, in step 225, that the submitted line number is not valid, notify and return to step 205. Otherwise, in step 230, SIM-outlet 130 authenticates the SIM with the submitted mobile phone number.

Upon selecting to obtain a new line number from the SIM-outlet 130, the SIM- outlet 130 issues a SIM with a new valid mobile phone number, in step 240. In step 250, SIM-holder 120 provides a valid ID and financial data to CCSM 110. The financial data may include a bank account number for receiving future compensations. In step 260 CCSM 110 verifies the validity of the submitted ID and financial data. In step 270 CCSM 110 activates the SIM of the now validated SIM-holder 120.

To use services provided by compensating-communication system 100, a registration procedure 280 is required wherein an example block diagram thereof is shown in Fig. 2B. In step 280 CCSM 110 initiates the mobile device as a user of compensating- communication system 100, wherein the coupled mobile-phone device becomes a verifiable-receiving-device 122 (Fig. IB), and installs the identifiable-user app 124 on verifiable-receiving-device 122 (Fig. IB). In step 284 CCSM 110 (or identifiable-user app 124) initiates the mobile device such that, preferably, the top layer on the screen-display of the verifiable-receiving-device 122 and to receive commercial ads sent by an advertiser server 50 can be displayed at this top layer of the screen-display. It should be appreciated that the SIM-holder 120 of that verifiable-receiving-device 122 may approve or disapprove receiving ads from any advertiser server 50. Step 299 states that the enrollment procedure has ended.

Reference is now also made to Figs. 3A-3B. Fig. 3A is a flow diagram of a periodical compensation process 300 for determining, by compensating-communication system 100, the compensation earned by an identifiable-user 120 (for example a SIM- holder), according to aspects of the present disclosure. Fig. 3B shows sequence diagrams of periodical compensation process 300, according to aspects of the present disclosure.

The periodical compensation process 300 is illustrated for one identifiable-user 120 engaging with one example advertiser 50a, however it should be appreciated that several of identifiable-users 120 may interact with a single advertiser 50a and also that compensating-communication system 100 can support several of advertisers 50a ... 50n interacting with several identifiable-users 120.

As shown in Figs. 3A and 3B, in step 301, when a SIM-holder 120 activates identifiable-user app 124 on verifiable-receiving-device 122, wherein in step 310, identifiable-user app 124 informs of the advertising activity and the availability state to an identifiable-user services module 112 (see Fig. 1A) of CCSM 110. In step 320, CCSM 110 determines, via an advertiser service module 118, from which advertiser 50 to present an ad at the advertisement layer of the screen-display of verifiable-receiving-device 122. It should be appreciated that advertiser service module 118 may change the ad displayed to adapt to the designated preset region of the advertisement layer. It should be further appreciated that advertiser service module 118 may present ads from different advertisers 50 according to a preset scheme.

In step 330, CCSM 110 sends the profile of identifiable-user 120 to the selected advertiser 50, including the activity profile of identifiable-user 120. In step 340, CCSM

110 receives at least one selected ad from the selected advertiser 50. In step 350, CCSM

110 sends the at least one selected ad to identifiable-user app 124 of verifiable-receiving- device 122 of identifiable-user 120, which is displayed at the designated region of the advertisement layer of verifiable-receiving-device 122. In step 360, identifiable-user app 124 of verifiable-receiving-device 122 collects and updates CCSM 110 with the activity statistics of SIM-holder 120. It should be appreciated that monitoring means for monitoring the attention and response to each presented ad is required, wherein example monitoring means, referred to herein as attention-monitoring-devices, are described here below. The activity statistics is collected in the storage memory of verifiable-receiving-device 122, for example, database (DB) 121. In step 370, CCSM 110 calculates the compensation earned by identifiable-user 120, based on the accumulated activity statistics of identifiable-user 120. In step 380, CCSM 110 updates identifiable-user 120 with the earned compensation (see a sample customer dashboard in Fig. 3C).

It should be appreciated that identifiable-user 120 may be further compensated for downloading and installing an app as a result of the app being solicitated by an ad that was presented as at the advertisement layer on his/her verifiable-receiving-device 122.

It should be appreciated that method 300 may include providing promotion schemes such as raffles, games, etc.

It should be appreciated that method 300 may include providing access to a plurality of TV and Radio stations. Identifiable-user 120 may be compensated for connecting to a particular channel.

It should be noted that barcode stickers may be placed at the entrance of shopping malls, stores, pharmacies and other types of businesses, wherein an identifiable-user 120 may use his/her verifiable-receiving-device 122 to scan that barcode to receive special discount coupons.

It should be further noted that the compensating-communication system (100) may offer an identifiable-user 120 to purchase directly from a displayed advertisement. Fig. 3D illustrates an example McDonald^® ad 392 on an example smartphone 390 (being for example verifiable-receiving-device 122) that facilitates the respective identifiable-user 120 to make an order from the displayed ad via a virtual cart 394. the virtual-cart option, such as virtual cart 394, may be a huge ??? store where all the selected advertised products are collected in one place and the respective identifiable-user 120 is charged for his purchase and the payment is transferred to the supplier. Such payment may be made using the earned compensation money.

It should be further noted that when connecting a verifiable-receiving-device 122 to a charger of a (physical) shopping cart in a real store, the identifiable-user 120 may receive special discount offers and/or coupons. The cart may include a scanner that is in sync with the cashier to provide the user with relevant product information including, price, offers, nutrition related, etc.

It should be further noted that a verifiable-receiving-device 122 may include an eyesight direction detector, for example, with no limitations, by using, for example, a gaze- reader 150, preferably a non-invasive gaze-reader, or a selfie camera 419 of verifiable- receiving-device 122 or any other eyesight direction detector known in the art. Eyesight direction detectors, such as gaze-reader 150 and selfie camera 419 are used as attention- monitoring-devices to monitor the attention given, by identifiable-user, to a displayed ad.

It should be further noted that a verifiable-receiving-device 122 may include an activation button that facilitates to either accelerate the rate of presenting new adds or to slow down the rate of presenting new adds. The activation button may be a physical button, or a virtual button, displayed on the screen of verifiable-receiving-device 122. Using the activation button may then affect the rate of the user accumulating the earned compensation.

Reference is now made to Figs. 4A, 4B and 4C. Fig 4A, illustrates an example smartphone 400, being a verifiable-receiving-device 122, wherein smartphone 400 includes a screen-display 410, according to some embodiments of the present disclosure. Fig 4B, illustrates an example smartphone 401, being a verifiable-receiving-device 122, having a screen-display 410, according to some other embodiments of the present disclosure.

Fig 4C illustrates another smartphone 402 (being also a verifiable-receiving-device 122) that facilitate a user to be identified by CCSM 110, wherein smartphone 402 further includes a fingerprint detector 610, to enhance identification of SIM-holder 120, and wherein identifiable-user app 124 further includes hardware/software application configured to identify human fingerprints. According to some embodiments of the present disclosure, the content displayed on screen-display 410 is typically controlled by a preconfigured application that is uploaded into the memory (not shown) of the processor of smartphone 400.

It should be appreciated that the smartphone (400, 401, 402) may further include an attention-monitoring-device, in the form of a gaze-reader (418,419), for detecting and monitoring the eyesight direction of a SIM-holder 120, within the view sector 420 as illustrated in Fig. 4C.

It should be noted that periodical compensation method 300 may be configured to use at least one non-invasive gaze-reader 150 for detecting the SIM-holder’ s eyesight direction, and thereby determine if identifiable-user 120 is watching an ad displayed on screen-display 410 of the verifiable-receiving-device 122 and for how long. Referring to Fig. 5, an example eyesight direction detector(s) 150_TV is placed on or adjacent to a TV- set 40, or integrated thereinto, to detect if a registered user is watching an advertisement and for how long. Such a non-invasive gaze-reader 150_TV is preferably, with no limitations, controlled by the identifiable-user app 124 of the verifiable-receiving-device 122 of a respective SIM-holder 120, and thereby facilitate computing a respective compensation for that that identified user. Based on the gaze-reader (150, 150_TV) data, the respective identifiable-user app 124 monitors the eyesight direction of the respective SIM-holder 120, being the identified user, to thereby determine if that SIM-holder 120 is watching an ad presented on the coupled TV set 40, and for how long. Similarly, a gaze-reader (418,419) of a respective smartphone (400,401,402) determine if a respective SIM-holder 120 is watching an ad on the screen-display 410 of his/her smartphone (400,401,402), and for how long.

It should be appreciated that by coupling a TV-set 40 to an identified registered SIM-holder 120 his/her identifiable-user app 124 the periodical compensation method 300 can identify the user of TV-set 40. However, if a user of TV-set 40 does not couple the TV- set 40 to an identifiable SIM-holder 120, then another identification (ID) means of the user of TV-set 40 that is configured to display adds on its screen, is required.

Hence, for general digital-media devices 170 that may or may not have built-in an identification means, there is a need for means for identifying the user of such a general digital-media device 170. Such verifiable-receiving-devices are selected from a group of digital-media devices 170, the group including personal smartphones (400, 401, 402), tablets, smart TVs (40), digital radio receivers, multimedia consuls (700, see Fig. 6A) that includes an audio consul (702, see Fig. 6A) and other digital-media devices 170 that can be identified and monitored.

Such general digital-media devices 170 that may participate in presenting an advertisement to a registered user (120), require ID detection means 140 that are coupled to a respective general device, and facilitate to identify the current SIM-holder 120 of that general device that is exposed to that general device. Such an ID detection means 140 may include, with no limitations, a fingerprint detecting device 610, an imaging device configured to identify an eye-print, an imaging device configured to detect a facial signature, a login silent device configured to receive a secret code, etc.

Such general devices that are configured to identify a user, may transfer the detected ID data to the SIM-holder 120 of the current user of that general device to thereby identify that user. Fig 4C illustrates another smartphone 402 that facilitate a user to be identified by compensating-communication system 100, wherein smartphone 402 of verifiable- receiving-device 122 further include a fingerprint detector 610, and wherein identifiable- user app 124 further includes hardware/software application configured to identify human fingerprints. The fingerprint identification method includes extracting a fingerprint of SIM- holder 120 (step 620) via fingerprint detector 610 to thereby form a detected-fingerprint- image 666 (step 622). The detected-fmgerprint-image 666 is matched (step 624) with a database 650 (or eye-print, facial signature, secret codes, etc.) of fingerprints (local or remote database) to thereby enable instant identification of identify SIM-holder 120 by compensating-communication system 100. It should be appreciated that smartphone 402 may further include a gaze-reader 419 for detecting and monitoring the eyesight direction of a SIM-holder 120.

An ID means may also be attached/coupled to a gaze-reader (150, 150_TV, etc.) that is coupled for example, to a TV set (40), a radio, a radio in a vehicle (see for example Fig. 6A), a screen in the back of a seat in a passenger airplane or a bus, etc. This enables to identify and determine if a user that is watching or listening to an advertisement is a registered user, and also to determine where are the appropriate screen regions, at which regions, to place advertising ads, on a point-by-point basis, for each and every registered identifiable-user 120, and thereby, reward that identifiable-user 120 with money according to the total view sessions, viewing time and whether there is a motivation to buy a product.

Another example of a general device that requires ID means is an audio related application. Reference is made to Fig. 6A, illustrating an example of a user using a multimedia consul 700 of a vehicle, while travelling in a vehicle and tuned to a commercial enabled audio channel. In this example, multimedia consul 700 includes an audio consul 702 having a fingerprint reader 710, to facilitate identification of a SIM-holder 120 that is exposed to the commercial enabled audio channel. An identification sensor, such as a fingerprint detector 710, is used when and where it is not possible to watch an advertisement, for example, in telephone and radio, with no limitations, for example when travelling in a vehicle and hearing a vocal advertisement. In the example shown Fig. 6B, fingerprint reader 710 is coupled with an audio device (radio) in a car, wherein the fingerprint identification method 750 (similar to the method shown in Fig. 4C) includes extracting a fingerprint of SIM-holder 120 (step 620) via fingerprint detector 710 to thereby form a detected-fmgerprint-image 666 (step 622). The detected- fingerprint-image 666 is matched (step 624) with a database 650 (or eye-print, facial signature, secret codes, etc.) of fingerprints (local or remote database) to thereby enable instant identification of identify SIM-holder 120 by compensating-communication system 100. Method 750 may further include an audio sensor detector to verify that the radio volume is high enough, for example, by using a microphone of verifiable-receiving-device 122

It should be appreciated that periodical compensation method 300 may be configured to activate, for example by identifiable-user app 124, an audio attention detector that utilizes an audio sensor to detect and monitor the volume level of an audio stream 704 generated by audio consul 702 via an audio sensor 127 of verifiable-receiving-device 122, and thereby assess if the identifiable-user 120 is hearing the. Identifiable-user 120 is then compensated accordingly by CCSM 110. It should be appreciated that, as an audio attention detector, audio sensor 127 of verifiable-receiving-device 122 may also be used to detect that the identifiable-user 120 is listening to an audio application, identifiable-user app 124 of verifiable-receiving-device 122 will, preferably, display only non-silent compensating ads.

It should be further appreciated that periodical compensation method 300 may include that upon being at a certain location, the SIM-holder 120 may be solicited to approach a certain business, and upon doing so, the SIM-holder 120 will be compensated.

It should be appreciated that the non-invasive gaze-reader direction detector (418,419) detects that the identifiable-user 120 is not watching an activated compensating ad, identifiable-user app 124 of verifiable-receiving-device 122 may pause the application and play the advertisement for a preconfigured time interval, unless the SIM-holder 120 returns to watch the activated compensating ad. All SIM holders' operations are monitored by the calculation system of compensating-communication system manager 110, giving a snapshot at any given moment of the SIM holder's (120) operations and the amounts of money he accumulated from his activity with the system and of the consumption of the content offered to him.

It should be appreciated that the compensation awarded to an identifiable-user 120 is computed according to a plurality of parameters, including watching time listening time, interaction, watching environment, speaker being active or inactive, the daily hour, etc. (See Fig. 3C).

The billing system is configured to work with any bank account or any other payment applications like, for example, Pay Pal, Apple Pay, Samsung Pay etc. that the identifiable-user gives to the system when registering for future transfer of money he has accumulated. The billing system may also use other payment means such as international digital coins, for example with no limitations, the RH international digital coin. verifiable-receiving-device 122 may include an activation button that facilitates to either accelerate the rate of presenting new ads or to slow down the rate of presenting new ads. The activation button may be a physical button, or a virtual button, displayed on the screen of verifiable-receiving-device 122. Using the activation button may then affect the rate of the user accumulating the earned compensation.

It should be appreciated that the system is typically based on the location of verifiable-receiving-device 122 of a respective an identifiable-user 120, and even if identifiable-user 120is in a foreign country or city, he will continue to receive content for his 'digital rental' area. Fig. 7 schematically illustrates the location independency of an identifiable-user 120 to compensating-communication system 100 just about anywhere: identifiable-user 120 may be at his home, at other’s homes, abroad, in a restaurant or a bar, in a hotel, travelling in a car, ship or airplane, in an office or just about anywhere. The content is displayed in his native language and he is offered the best attractions and promotions, (like, theater performances, historical sites and museums restaurants, clothing stores jewelry nightclubs and entertainment), and if the identifiable-user 120 has responded in any way to a broadcast advertisement, system 100 will recognize it and award identifiable-user 120 with a coupon code, or with a bar discount code (if at a bar), or with a discount to be admitted to the place, etc., and, at the same time, reward the respective SIM-app 124. According to some other embodiments of the present disclosure, there is provided a system and method for displaying commercial ads on a screen-display, pre-approved by the screen user.

Reference is made back to Figs. 4A 4B and 4C, reference is also made to Fig. 8, that schematically illustrates the performing of a user-compensation method 500. With cooperation with the vendor (an advertiser 50) of the application running in the foreground of a smartphones 400 and/or 401, user-compensation method 500 may (steps 550-560) present commercial ads in pre agreed locations 414 and 416 (416A, 416_B, and/or 416c) of screen-display 410. According to some embodiments of the present disclosure, in a preliminary step, applicant using the smartphone (400, 401) has agreeably uploaded an application performing user-compensation method 500 as illustrated in Fig. 8, by way of example user-compensation method 500 is predesigned to display one or more commercial ads on screen-display 410, at one or more respective preset regions, such as example regions 414, 416A, 416_B, and 416c of screen-display 410. The preset regions (414, 416A, 416_B, and 416c) may also be considered as 'digital rental' areas, whereas these preset regions are offered as bulletin boards for participating advertisers.

In some pre-registration steps (505-520), the applicant agrees that user- compensation method 500 will solely control and use the one or more preset agreed regions (such as region 414, 416A, 416_B, and 416c) of screen-display 410. Thereby, other application running in the foreground of smartphone 400 will be limited to control the remainder of screen-display 410, for example remaining region 412 in Figs. 4A and 4B.

It should be appreciated that in the registration steps the user may select (steps 530, 540) preferred regions in which to display advertisements, the characteristics of each selected region, time intervals, award types when activating a commercial, awards for actually buying from the advertiser via the displayed commercial, etc. Preferably, accumulated compensations will be paid (step 590) periodically.

In variation of the present disclosure, with cooperation with the vendor of the application running in the foreground of smartphone 401, user-compensation method 500 may (steps 550-560) present commercial ads in pre agreed locations 416 (416A, 416_B, and/or 416c) of screen-display 410.

All of the commercial ads presented to the user of smartphone 400 may award compensations (steps 570-580) to the user according to the pre agreed compensations program. For example, the compensation is a function of the length of time that the user is watching a displayed commercial ad. The user may pre-limit the time interval in which time interval a single commercial ad is displayed.

It should be noted that user-compensation method 500 may be configured to use one or more gaze-reader (418,419) to detect if the user is watching an ad on the screen- display of smartphone 400 and for how long.

It should be appreciated that similar gaze-reader(s) (418,419) may be placed on TV- sets 40 (or adj acent thereto) to detect if a user is watching an advertisement of the respective TV screen and for how long. Such a gaze-reader (418,419) is preferably controlled by the user’s verifiable-receiving-device 122 and thereby facilitate computing a respective compensation for that user. Fig. 9 is a schematic illustration of an example interaction scheme between a TV-sets 40 and a coupled verifiable-receiving-device 122 (being for example a smartphone (400, 401 or 402) of an identifiable-user 120.

Similarly, to activate a gaze-reader (418,419), one or more sound detectors may be used. Reference is now made to Fig. 10, showing example visual attention patterns 650, using hotspots (670) historical analysis of multiple advertisements hotspots diagram of the viewing pattern of a respective identifiable-user 120 of a respective verifiable-receiving- device 122 (being in this example smartphone 390, shown in Fig. 3D). It should be appreciated that an advertiser (50a...50n) can benefit from such visual attention pattern 650, by improving his clients' advertisements campaigns. For example, such an advertiser

(50a...50n) can use the watching behavior pattern, in relation to viewing the advertisement of a specific registered identifiable-user 120 (or a group thereof), by placing ads in designated region of the advertisement layer of the respective verifiable-receiving-device 122 of the respective identifiable-user 120, in which region(s) (such as region (414, 416A, 416_B, and 416c) of the respective identifiable-user 120, tend to watch more often.

The advertisements hotspots diagram 650 can be determined, for example, based on a coupled gaze-reader 150, wherein hotspots 670 are formed at locations where a specific registered identifiable-user 120 has viewed the most. As shown in Fig. 10, hotspots 670 can be determined based on the screen (410) locations where the eyes of the respective identifiable-user 120 have been focused, while watching ads, and thereby determine what are the right region (414, 416A, 416_B, and 416c) to place static or video ads, etc. It should be understood that the gaze-reader 150 is non-invasive and typically, is not intended for identifying the watching person, but only captures the eyesight direction the watching eyes, within the view sector 420 as illustrated in Fig. 4C.

While certain embodiments of the inventions have been described, wherein these embodiments have been presented by way of example only and are not intended to limit the scope of the disclosure. Indeed, the novel methods and systems described herein may be embodied in a variety of other forms; furthermore, various omissions, substitutions and changes in the form of the methods and systems described herein may be made without departing from the spirit of the disclosure. The accompanying claims and their equivalents are intended to cover such forms or modifications as would fall within the scope and spirit of the disclosure.

Claims

WHAT IS CLAIMED IS:

1. A method for compensating an identifiable-user for being exposed to an advertisement (ad) presented on a verifiable-receiving-device coupled with the identifiable-user by a selected participating advertiser-server, the method comprising the steps of: a. receiving said ad, sent by said selected participating advertiser-server, at said identity- verifiable-receiving-device; b. authenticating, by a compensating-communication-system-manager (CCSM), the identity of said identifiable-user using an identity-detection-device coupled with said identity -verifiable-receiving-device; c. upon successful authentication of the identity of said identifiable-user, activating an attention-monitoring-device to monitor the attention given by identifiable-user to the ad; and d. upon termination of the presentation of said ad, computing the compensation earned by said identifiable-user and the related billing related to said selected participating advertiser-server.

2. The method of claim 1, wherein said verifiable-receiving-device is selected from a group of digital-media devices, the group including personal smartphones, tablets, smart TVs and digital radio receivers.

3. The method of claim 2, wherein said authentication of the identity of said identifiable-user is digital-media dependent, wherein when said digital-media is a smartphone, the identity is fetched from the Subscriber Identity Module (SIM).

4. The method of claim 2, wherein said authentication of the identity of said identifiable-user is digital-media dependent, wherein when said digital-media is selected from a group of digital- media including a tablet, a smart TV and a digital radio receiver, the identity is fetched from an identification (ID) device coupled with the respective digital-media, wherein said ID device is configured to identify said identifiable-user, and wherein said ID device is selected from a group of ID devices including a finger-print detector, an eye-print detector and a facial signature detector.

5. The method of claim 2, wherein said authentication of the identity of said identifiable-user is configured to receive a secret password.

6 The method of claim 3, wherein said digital-media is a smartphone having a unique SIM.

7. The method of claim 4, wherein said digital-media is coupled with a smartphone having a unique SIM.

8. The method of claim 1, wherein said identifiable-user and said selected participating advertiser-server are pre-registered to services provided by said CCSM.

9. The method of claim 1, wherein said ad is presented as a visual ad on a screen-display of said verifiable-receiving-device, at a predefined at least one region of said screen-display, and/or sound as an audio ad, using at least one audio sensor.

10. The method of claim 9 , wherein said at least one region of said screen-display is assigned to at least one particular participating advertiser-server.

11. The method of claim 10, wherein said at least one region of said screen-display is assigned to at least one group of particular types of participating advertisers.

12. The method of claim 1, wherein upon termination of the presentation of said ad, computing the related cost for charging said selected participating advertiser-server.

13. The method of claim 1, wherein said attention-monitoring-device is either a visual attention detector or an audio attention detector.

14. The method of claim 9, wherein said attention-monitoring-device is a visual attention detector coupled with said screen-display, and wherein said visual attention detector is selected from the group of a gaze-reader and a selfie camera.

15. The method of claim 14, wherein said gaze-reader is a non-invasive gaze-reader.

16. The method of claim 14, wherein said visual attention detector is configured to detect the screen location of said screen-display, to which location said identifiable-user is gazing, while said received ad is displayed on said screen-display.

17. The method of claim 16, wherein said attention-monitoring-device determines ad- attention-parameters related to said presented ad, where said ad-attention-parameters comprise: if and for how long said identifiable-user has been watching said presented ad, and if said identifiable-user has taken any action related to said presented ad.

18. The method of claim 17, wherein said computing the compensation earned by said identifiable-user is performed based on said determined ad-attention-parameters.

19. The method of claim 9 further comprising a step of calculating statistics of visual attention pattern of said identifiable-user, to thereby determine at least one preferred region of said screen- display, in which said selected participating advertiser-server can select to place said ad.

20. The method of claim 9, wherein said attention-monitoring-device is an audio attention detector coupled with and audio enabled device configured to receive an audio ad.

21. The method of claim 20, wherein said audio enabled device is an audio channel in a vehicle, and wherein said audio channel is selected from a group of broadcast audio signals including, radio channels and broadcast music channels.

22. The method of claim 20, wherein said audio attention detector is configured to determine the volume of said broadcast audio signals.

23. The method of claim 22, wherein said computing the compensation earned by said identifiable-user is performed based on said determined volume of said broadcast audio signals.

24. The method of claim 13, wherein said one or more regions designated to present ads or minutes of audio is leased or bought from said identifiable-user.

25. The method of claim 1, wherein the method is independent of the location of said identifiable-user.

26. A compensating-advertisement system manager (CCSM) for compensating an identifiable-user for being exposed to an advertisement (ad) received from a selected participating advertiser-server, the system, being a compensating-communication-system-manager_^ comprises: a. at least one verifiable-receiving-device coupled with a respective identifiable-user, wherein said CCSM controls the upper layer of the screen-display of said at least one verifiable-receiving-device; b. at least one advertiser- server configured to transmit ads to at least one identifiable-user; c. a compensating-billing-server configured to manage the compensating billing of said at least one identifiable-user and the billing of at least one participating advertiser-server; d. a user-ad-attention detector coupled with said at least one verifiable-receiving-device, wherein said user-ad-attention detector is configured detect ad-exposure-data related to a received ad; and e. an ad-attention monitor configured to receive ad-exposure-data from said verifiable- receiving-device, wherein said advertiser- server is configured transmit ads to said verifiable-receiving-device; wherein said verifiable-receiving-device comprises a receiving-device-processor and non- transitory computer-readable medium in communication with said receiving-device-processor and comprising receiving-device-instructions stored thereon, that when executed by said receiving-device-processor, cause the verifiable-receiving-device to securely transmit, said ad- exposure-data to said compensating-billing-server; wherein, at a registration stage, said identifiable-user selects one or more regions of said upper layer designated to present ads received from a participating advertiser- server, and wherein the remained of the screen-display is designate for other software applications installed in said receiving-device-processor; and wherein said compensating-billing-verifier-server comprises a billing-processor and non- transitory computer-readable medium in communication with said billing-processor and comprising billing-instructions stored thereon, that when executed by the billing-processor, cause the billing-server to: a. transmit an ad by a selected participating advertiser-server to said identity-verifiable- receiving-device; b. determine the ad-exposure-data, by said user-ad-attention detector; c. transmit said ad-exposure-data to said billing-server; d. calculate the compensation earned by said identifiable-user; and e. determine related cost for charging said selected participating advertiser-server.

27. The compensating-advertisement system manager of claim 26, wherein said advertiser- server transmits said ad to said verifiable-receiving-device via said CCSM.

28. The compensating-advertisement system manager of claim 26, wherein said calculation of the compensation earned by said identifiable-user, is based on leasing or buying advertising visual screen space and/or audio minutes from said identifiable-user on said respective verifiable- receiving-device or an add-on device provided by a third party.

29. A verifiable-receiving-device associated with an identifiable-user, wherein the verifiable-receiving-device is enrolled to a compensating-advertisement system manager (CCSM); wherein the verifiable-receiving-device is configured to receive an advertisement (ad) from an advertiser server; and wherein the verifiable-receiving-device comprises a receiving-device-processor and non- transitory computer-readable medium in communication with the receiving-device-processor and comprising instructions stored thereon, that when executed by said receiving-device-processor, cause the verifiable-receiving-device to: a. receive said ad, sent by said selected participating advertiser-server, at said identity- verifiable-receiving-device; b. display said ad on a pre-determined screen-display coupled with said verifiable- receiving-device; c. activate an attention-monitoring unit to monitor the attention given by said identifiable- user to the ad, generating an ad-attention-data; d. upon termination of the presentation of said ad, transmitting said ad-attention-data to said CCSM; and e. computing, by said CCSM, the compensation earned by said identifiable-user and the related billing related to said selected participating advertiser-server.

30. The verifiable-receiving-device of claim 29 further includes a physical or a virtual activation button, displayed on said screen-display, wherein said activation button facilitates the acceleration or slowing down rate of presenting new adds.

31. An advertiser-server associated with at least one enterprise that seek to advertise selected merchandise, wherein said advertiser-server comprises an advertiser-processor and non-transitory computer-readable medium in communication with said advertiser-processor and comprising advertiser-instructions stored thereon, that when executed by the advertiser-processor, cause the advertiser-server to: a. receive, from a CCSM, the address of a verifiable-receiving-device that is associated with an identifiable-user; b. transmit an advertisement (ad) of the selected merchandise to a verifiable-receiving- device associated with an identifiable-user; and c. receive a billing, from said CCSM for the displaying said ad.

32. The verifiable-receiving-device of claim 31, wherein said billing is proportional to the measured attention said ad received from said identifiable-user.

33. The verifiable-receiving-device of claim 31, wherein said advertiser-server transmits said ad to said verifiable-receiving-device via said CCSM.