JP7318154B2 - viewer equipment - Google Patents

Description

The present invention relates to a viewer device operated by a viewer of a television broadcast.

Points are awarded when viewing television broadcasts. For example, Patent Literature 1 discloses a system for distributing points using terrestrial digital broadcasting or the like and using the points.

JP 2005-258951 A

However, in the system described in Patent Document 1, points are issued based on point/coupon information added to broadcast data of digital broadcast programs, and points are issued for viewing conventional TV programs. can't

The present invention has been made in view of such a background, and an object of the present invention is to provide a technology capable of issuing points for watching television programs.

The main invention of the present invention for solving the above problems is a viewer device operated by a viewer of a television broadcast, which identifies content output from a receiver of the television broadcast, and responds to the identification of the content. and a viewing detection unit that detects that a viewer has viewed the content, and a point acquisition unit that acquires points to be given to the viewer according to the manner in which the viewer has viewed the content. do.

Other problems disclosed by the present application and solutions thereof will be clarified by the section of the embodiment of the invention and the drawings.

According to the present invention, points can be issued for viewing a television program.

It is a figure which shows the whole structural example of the point system which concerns on this embodiment. 2 is a diagram showing an example hardware configuration of the receiver 2. FIG. 3 is a diagram showing an example of the software configuration of the receiver 2; FIG. 3 is a diagram showing a configuration example of a viewing log database 231. FIG. It is a figure which shows the hardware configuration example of a computer. 3 is a diagram showing a software configuration example of a log server 4; FIG. 4 is a diagram showing a configuration example of a viewing log stored in a viewing log database 431. FIG. 4 is a diagram showing a configuration example of a point usage log stored in a point usage log database 432. FIG. 3 is a diagram showing a software configuration example of the campaign management server 5; FIG. 5 is a diagram showing a configuration example of campaign information registered in a campaign database 531. FIG. 3 is a diagram showing a software configuration example of a user terminal 3; FIG. 3 is a diagram showing a software configuration example of a user management server 6; FIG. 6 is a diagram showing a configuration example of a user database 631; FIG. 6 is a diagram showing a configuration example of a user history database 632; FIG. 3 is a diagram showing a software configuration example of a store terminal 7; FIG. 7 is a diagram showing a configuration example of a point usage log stored in a point usage log database 731. FIG. It is a figure which shows the flow of registration processing of campaign information. It is a figure which shows the flow of the log-in processing to a point system by a viewer. FIG. 10 is a diagram showing a flow of processing for detecting viewing of a television program by a viewer; It is a figure which shows the flow of the process which gives a viewer the point. It is a figure explaining the flow of utilization processing of a point. FIG. 3 is a diagram showing a system configuration example when a user terminal 3 estimates viewing;

The contents of the embodiments of the present invention are listed and explained. A point system and a receiver according to an embodiment of the present invention are configured as follows.

[Item 1]
A viewer device operated by a viewer of a television broadcast,
a viewing detection unit that identifies content output from the television broadcast receiver and detects that a viewer has viewed the content according to the identification of the content;
a point acquisition unit that acquires points to be given to the viewer according to how the viewer views the content;
A viewer device comprising:
[Item 2]
The viewer device according to item 1,
The point granting unit accesses a campaign management database that stores information for specifying the content, point calculation information for calculating the points to be granted when the content is viewed, and a period for granting the points. Then, the content viewed by the viewer and the point calculation information corresponding to the date and time of viewing the content are acquired from the campaign management database, and given to the viewer based on the point calculation information. calculating the number of points;
A viewer device characterized by:
[Item 3]
A viewer device according to item 1 or 2,
further comprising a point acquisition unit that outputs the number of points used by the viewer;
A viewer device, further comprising:

==Overview==
A point system according to an embodiment of the present invention will be described below. The point system of the present embodiment includes stores (including physical stores and online virtual stores) for viewers of content broadcast by television broadcasting, and includes a wide range of stores that provide products or services regardless of form. It is intended to give points that can be used in The content includes television programs and/or advertisements. In addition, in the point system of the present embodiment, points are awarded according to how the viewer views television broadcasts. In this embodiment, points are given so that the longer the viewing time is, the more points are given. Viewed (whether you watched alone or with others), watched a specific segment of a TV program, watched a specific ad, watched both a TV program and an ad, or viewed a specific TV The manner in which one or more viewers watch the television broadcast can optionally be included, such as whether they watched a particular television program or advertisement after watching the program or advertisement. The source of the points is sales promotion expenses at stores. The viewer will provide a viewing log indicating which content was viewed, and it can be understood that points will be issued in consideration of the provision of the viewing log. Furthermore, the broadcasting station will be paid a usage fee according to the sales promotion cost as compensation for providing the content.

== Overall configuration ==
FIG. 1 is a diagram showing an example of the overall configuration of a point system according to this embodiment.

The receiver 2, which is a so-called television, receives television broadcast radio waves (including electrical signals of cable television and the like) (11), decodes the received radio waves, and displays contents related to television programs, advertisements, and the like. Video and audio can be output. The receiver 2 of this embodiment also has a communication function, and can communicate with the user terminal 3, the log server 4, the campaign management server 5, the user management server 6, and the like. Communication between the receiver 2 and the user device 3 can be wireless communication such as BlueTooth (registered trademark) or WiFi.

The user terminal 3 is assumed to be a mobile terminal such as a smart phone or a tablet computer carried by the viewer. The receiver 2 can determine that the viewer is viewing the content (television program or advertisement) being reproduced by the receiver 2 based on the fact that the message is received from the user terminal 3 (21). . A content viewing log by the viewer is sent from the receiver 2 to the log server 4 (24) and managed by the log server 4. FIG.

The broadcasting station 1 sets information (hereinafter referred to as campaign information) for calculating the number of points to be given to each content (12), and the campaign management server 5 manages this campaign information. Campaign management server 5 can be realized by, for example, a personal computer, a smart phone, a cloud computer, or the like.

The receiver 2 inquires of the campaign management server 5 about the points to be given to the viewer (22), and notifies the user management server 6 of the points (23). The points given to viewers are managed by the user management server 6 . The user management server 6 can be implemented by, for example, a personal computer, smart phone, cloud computer, or the like. The points notified from the receiver 2 are added to the point balance in the user management server 6 . The point balance is also referenced from the user terminal 3 (31).

The viewer can use the points at the store. When the points are used, the points to be used are notified from the user terminal 3 to the store terminal 7 (32). The store terminal 7 can be implemented by, for example, a tablet computer, a personal computer, a smart phone, or the like. The store terminal 7 notifies the user management server 6 of the points used (71), and the user management server 6 subtracts the balance of the points. Also, the point usage log is transmitted from the store terminal 7 to the log server 4 (72) and accumulated in the log server 4. FIG. As a result, the log server 4 can analyze how many points were given for viewing which content and how many points were used at the store.

== Receiver 2 ==
FIG. 2 is a diagram showing a hardware configuration example of the receiver 2. As shown in FIG. The receiver 2 includes a CPU 201 , a memory 202 , a storage device 203 , a communication device 204 , a broadcast reception module 205 and an output device 206 . The storage device 203 is, for example, a hard disk drive, solid state drive, flash memory, etc., which stores various data and programs. The communication device 204 is a device for performing communication, and includes, for example, an adapter for connecting to Ethernet (registered trademark), a modem for connecting to a public telephone network, a wireless communication device for performing wireless communication, and a serial communication device. USB (Universal Serial Bus) connector, RS232C connector, etc. for The receiver 2 can also have a plurality of communication devices 204 . The broadcast reception module 205 is a module that receives television broadcast radio waves and decodes video and audio from the received radio waves. For the broadcast reception module 205, hardware related to reception and decoding of general television broadcasts can be used. Output devices 206 include displays and speakers for outputting data.

FIG. 3 is a diagram showing a software configuration example of the receiver 2. As shown in FIG. The receiver 2 includes functional units including an audiovisual processing unit 211, a viewing detection unit 212, a viewing log registration unit 213, a viewing log transmission unit 214, a point acquisition unit 215, and a point addition unit 216, and a viewing log database 231. . Note that each of the functional units described above is realized by the CPU 201 of the receiver 2 reading a program stored in the storage device 203 into the memory 202 and executing the program. It is implemented as part of the provided storage area.

The audio/video processing unit 211 controls the broadcast receiving module 205 to output the video and audio of the content from the output device 206 . A general method can be adopted for the video and audio output processing (reproduction processing of television broadcast) by the video and audio processing unit 211, and the description thereof is omitted here.

A viewing detection unit 212 detects that a viewer is viewing a television broadcast. The viewing detection unit 212 estimates that the viewer is viewing the content output by the receiver 2 while communication with the user terminal 3 is possible. In this embodiment, the message is periodically transmitted from the user terminal 3 to the receiver 2, and the viewing detection unit 212 detects that communication with the user terminal 3 is possible while the user terminal 3 is receiving the message. If a timeout occurs after a predetermined period of time has passed since the last message was received from the user terminal 3, it is detected that communication with the user terminal 3 has become impossible, and viewing is performed based on this. It is possible to detect that the person has finished viewing the content.

The viewing log database 231 stores logs relating to content viewing by viewers (hereinafter referred to as viewing logs). FIG. 4 is a diagram showing a configuration example of the viewing log database 231. As shown in FIG. The viewing log database 231 stores viewing logs, and the viewing logs include date and time, event, viewing type, channel/content, playback position, and one or more user IDs (user ID 1, user ID 2, user ID 3, . . . ). )including. These user ID1, user ID2, user ID3, . An event is an event that occurs in the receiver 3. For example, a message is first received from the user terminal 3 (smartphone login), the power of the receiver 3 is turned on (receiver power OK), For example, a channel was selected, a message was received from the user terminal 3 after the second time (viewing continued), communication with the user terminal 3 was disconnected (smartphone logoff), and the like. Information indicating operations and processes in the receiver 3, communication between the user terminal 3 and the receiver 2, and the like is set. The viewing distinction indicates how the content is viewed, such as real time (RT), time shift (TS), video on demand (VOD), and the like. The channel/content is information for identifying the viewed content. In this embodiment, it indicates which channel or content was viewed. For the playback position, the same value as the date and time in the "date and time" column is set in the case of real-time viewing, and the date and time when the content was first broadcast is set in the case of time shift and video-on-demand. The user ID is information indicating the viewer who viewed the content.

The viewing log registration unit 213 registers the viewing log in the viewing log database 231 . When an event occurs in the receiver 3 , the viewing log registration unit 213 can create a viewing log related to the event and register the created viewing log in the viewing log database 231 . Here, if the event relates to the start or end of viewing (“smartphone login” or “smartphone logoff”), the viewing log registration unit 213 registers the user ID (viewer who sent the message or communication The user ID indicating the viewer whose time-out occurred) is included in the new viewing log. , is copied to the user ID of the new viewing log. Further, when the event of the latest viewing log registered in the viewing log database 231 is "smartphone log off", the user ID of the latest viewing log is deleted from the new viewing log. can do.

The viewing log transmission unit 214 transmits the viewing log to the log server 4 . The viewing log transmission unit 214 can, for example, monitor the viewing log database 231 and transmit the viewing log newly registered in the viewing log database 231 to the log server 4 .

The point acquisition unit 215 acquires points to be given to viewers. In this embodiment, the point acquisition unit 215 transmits a request for acquiring points (hereinafter referred to as a point acquisition request) to the campaign management server 5, and receives a response from the campaign management server 5. You can get the number of points. The channel viewed by the viewer and the date and time of the viewing log are set in the point acquisition request. As described above, the current date and time is set when watching real-time TV broadcasting, and the date and time when the content was first broadcast is set when watching by time shift or video on demand. will be set.

The point adder 216 gives points to the viewer. The point addition unit 216 transmits a request (hereinafter referred to as a point addition request) to the user management server 6 to add the points acquired by the point acquisition unit 215 to the viewer's point balance. In the user management server 6, the viewer's point balance is increased in response to the point addition request, as will be described later. The point addition unit 216 includes a user ID and date and time indicating the viewer to whom the point is given, that is, the viewer who is viewing the content, the channel viewed by the viewer, the store where points can be used, and the viewer. and the number of points to be given to the user management server 6. Note that the point addition unit 216 may eliminate duplicate point addition requests so that duplicate points are not added. For example, the user management server 6 stores the content of the point addition request (at least the user ID, date and time, and channel) as the point addition history, and the point addition unit 216 stores the point addition request with the same content (user ID, date and time, and the same channel.) is transmitted, it is possible not to add points accordingly.

FIG. 5 is a diagram showing a hardware configuration example of computers used as the user terminal 3, the log server 4, the campaign management server 5, the user management server 6, and the store terminal 7. As shown in FIG. The computer includes a CPU 101 , memory 102 , storage device 103 , communication interface 104 , input device 105 and output device 106 . The storage device 103 is, for example, a hard disk drive, solid state drive, flash memory, etc., which stores various data and programs. The communication interface 104 is an interface for connecting to the communication network 30, and includes, for example, an adapter for connecting to Ethernet (registered trademark), a modem for connecting to the public telephone network, and a wireless communication device for performing wireless communication. , a USB (Universal Serial Bus) connector and an RS232C connector for serial communication. The input device 105 is, for example, a keyboard, mouse, touch panel, button, microphone, etc. for inputting data. The output device 106 is, for example, a display, printer, speaker, or the like that outputs data.

==Log Server 4==
FIG. 6 is a diagram showing a software configuration example of the log server 4. As shown in FIG. The log server 4 includes functional units of a viewing log registration unit 411 , a point usage log registration unit 412 , and an analysis processing unit 413 , and storage units of a viewing log database 431 and a point usage log database 432 .

The viewing log database 431 stores viewing logs. FIG. 7 is a diagram showing a configuration example of a viewing log stored in the viewing log database 431. As shown in FIG. The viewing log registered in the viewing log database 431 is obtained by adding a receiver ID indicating the receiver 2 that created the viewing log to the viewing log stored in the viewing log database 231 of FIG. 4 described above.

The viewing log registration unit 411 registers the viewing log in the viewing log database 431 . The viewing log registration unit 411 receives the viewing log transmitted from the receiver 2 , adds the receiver ID indicating the receiver 2 of the transmission source to the received viewing log, and registers it in the viewing log database 431 .

The point use log database 432 stores a log (hereinafter referred to as a point use log) relating to point use at the store. FIG. 8 is a diagram showing a configuration example of a point usage log stored in the point usage log database 432. As shown in FIG. The point usage log includes the store where the points were used, the processing ID indicating the processing related to the use of the points, the date and time when the points were used, the user ID indicating the viewer who used the points, the products (services) related to the use of the points, The same applies hereinafter), the price of the product, the number of points used, the promotion rate, and the payment cost. The payment cost is a sales promotion cost related to the use of points, and the sales promotion rate is information for calculating the sales promotion cost (payment cost) to be paid according to the number of points. In this embodiment, it is assumed that the payment cost can be calculated by multiplying the number of points used (“point usage”) by the sales promotion rate.

The point usage log registration unit 412 registers the point usage log in the point usage log database 432 . The point usage log registration unit 412 receives the point usage log transmitted from the store terminal 7 described later, adds the store ID indicating the store to the received point usage log, and registers it in the point usage log database 432. .

The analysis processing unit 413 analyzes the relationship between content viewing and purchasing activity based on the viewing log and the point usage log. For example, the analysis processing unit 413 associates the viewing log and the point usage log with the user ID, and based on the linked viewing log and point usage log, determines which content was viewed by the viewer and what product was purchased. It is possible to analyze what kind of content viewers who purchased which product were viewing.

==Campaign Management Server 5==
FIG. 9 is a diagram showing a software configuration example of the campaign management server 5. As shown in FIG. The campaign management server 5 includes functional units including a campaign information input unit 511 , a point issuing unit 513 , a point notification receiving unit 514 , and a content usage fee output unit 515 , and a campaign database 531 .

The campaign database 531 stores information for determining points to be given to viewers (hereinafter referred to as campaign information). FIG. 10 is a diagram showing a configuration example of campaign information registered in the campaign database 531. As shown in FIG. The campaign information includes the television broadcast channel, campaign start date and time, campaign end date and time, company name, sales promotion rate, point grant rate, upper limit, grant points, and usage points in association with the campaign ID that identifies the campaign information. include. A channel is a channel (on-demand delivery video content or audio content may be specified) targeted for a campaign to award points to viewers. Note that the channel may include information specifying content such as a specific television program or advertisement. For example, it can be attached to a channel to include a content start date and time and a content end date and time. The company name is information that identifies the store where points can be used. Information indicating all stores (“*” in the example of FIG. 10) may be set. The sales promotion rate is information for calculating the sales promotion fee that the store should pay for the use of points. In this embodiment, it is assumed that it is a coefficient for the points used, and that the sales promotion cost can be calculated by multiplying the number of points used by the sales promotion rate. The point grant rate is information for determining the number of points to be issued according to the viewer's viewing time. In the present embodiment, the point grant rate is set with a unit time (5 minutes, 15 minutes, and 10 minutes are set in the example of FIG. 10) and the number of points granted per unit time. shall be The upper limit is the maximum number of points that can be issued. The number of points used is the number of points actually used at the store (that is, the actual number of points used). Campaign information will be distributed to viewers who watched the content of the "channel" between the "start date and time" and the "end date and time" until the "points given" given to the viewers reach the "upper limit". , the number of points that can be used in the company (store) indicated by the "company name" is issued according to the "point grant rate".

The campaign information input unit 511 newly registers or updates campaign information. The campaign information input unit 511 inputs the channel related to the campaign to which points are given, the start date and time of the campaign, the end date and time of the campaign, the store (company name) where points can be used, the sales promotion rate for calculating the sales promotion cost related to the use of points, and the number of points. Inputs of the grant rate and the upper limit are received, and campaign information in which these are set is created and registered in the campaign database 531 . The campaign information input unit 511 can also receive the content of one or more items of campaign information and update the campaign information registered in the campaign database 531 . Campaign information input unit 511 can receive such information from a computer used by a user of broadcasting station 1, for example.

The point issuing unit 513 issues points to viewers. The point issuing unit 513 calculates points to be issued to the viewer in response to a point acquisition request transmitted from the receiver 2 and responds. For example, the point issuing unit 513 searches the campaign database 531 for campaign information that corresponds to the channel included in the point acquisition request and includes the date and time included in the point acquisition request from the start date and time to the end date and time. The point giving rate of the campaign information obtained can be responded as the number of points. The point issuing unit 513 can also respond with a store (company name in the campaign information) where points can be used. In addition, a point acquisition period is set in the campaign information, and the point issuing unit 513 issues points if the date and time when the point acquisition request is received is within the acquisition period. Points may not be issued outside the acquisition period.

The point notification receiving unit 514 receives notification of used points (hereinafter referred to as point use notification). In this embodiment, the point notification receiving unit 514 receives a point use notification from the user management server 6 . The point use notification includes the store (company name) where the points were used, the date and time when the points were used, and the number of points used. The point notification receiving unit 514 receives from the campaign database 531, corresponding to the company name included in the received point use notification, the use date and time included in the point use notification from the start date and time to the end date and time of the campaign information. Add the number of points included in the usage notification.

The content usage fee output unit 515 outputs the content usage fee to be paid to the broadcasting station. The content usage fee output unit 515 reads the campaign information of the corresponding channel from the campaign database 531 for each broadcasting station, and determines the usage fee based on the usage points included in the read campaign information. The content usage fee output unit 515 may calculate the usage fee by, for example, multiplying the number of usage points by a constant coefficient or a preset coefficient for each broadcasting station. The content usage fee output unit 515 can also output the sales promotion fee to be paid by the store (performer of sales promotion) for the use of points. The content usage fee output unit 515 accepts the designation of the target store, reads out the campaign information corresponding to the designated store from the campaign database 531, and multiplies the usage point by the sales promotion rate of the read campaign information. can be calculated. The designation of the store may be made by receiving input from an input device such as a keyboard, or by receiving a request for sales promotion costs (hereinafter referred to as a request for acquisition of sales promotion costs) containing information specifying the store from the outside. good too. When receiving a sales promotion fee acquisition request, the content usage fee output unit 515 can also send the calculated sales promotion fee as a response to the sales promotion fee acquisition request. Furthermore, when distributing sales promotion expenses to a servicer related to the receiver 2 (for example, the manufacturer of the receiver 2, a business operator who distributes and operates the receiver 2, etc.), the content usage fee output unit 515 You may make it calculate the service price to a servicer. In this case, the content usage fee output unit 515 can, for example, calculate a usage fee according to the amount of logs transmitted from the receiver 2 to the log server 4 and output it. That is, the content usage fee output unit 515 distributes the sales promotion fee from the store (advertiser) to the usage fee of the point system of the present embodiment, the content usage fee, the service fee to the servicer, etc. Distribution calculations can be performed. The content usage fee output unit 515 may perform payment processing for the calculated content usage fee (as well as the system usage fee and the service charge to the servicer).

== User Terminal 3 ==
FIG. 11 is a diagram showing a software configuration example of the user terminal 3. As shown in FIG. The user terminal 3 includes functional units including a login processing unit 311 , a point balance display unit 312 , a connection processing unit 313 and a point utilization unit 314 .

The login processing unit 311 performs login processing for receiving user authentication. The login processing unit 311 performs login processing by communicating with the user management server 6, which will be described later. In this embodiment, it is assumed that the connection processing unit 313 transmits the user ID and password to the campaign management server 5, and the user management server 6 verifies the password.

The point balance display unit 312 acquires and displays the viewer's point balance managed by the user management server 6 . The point balance display unit 312 can transmit a point balance request (hereinafter referred to as a point balance request) to the user management server 6 and receive the balance in response from the user management server 6 . A user ID is set in the point balance request.

The connection processing unit 313 transmits a message to the receiver 2 . The connection processing unit 313 transmits a message to the receiver 2 periodically (for example, every 15 seconds, every 1 minute, every 5 minutes, etc. can be set). As described above, the receiver 2 presumes that the viewer is viewing the content output from the receiver 2 while receiving the message transmitted from the connection processing unit 313 .

The point utilization unit 314 performs processing related to the utilization of points. For example, when paying for a product, the point use unit 314 accepts designation of the number of points to be used, with the balance of points acquired by the point balance display unit 312 as the upper limit, and designates the designated number of points and user ID. The points can be used by transmitting the requested request (hereinafter referred to as a point use request) to the store terminal 7 . The store terminal 7 subtracts the amount corresponding to the number of points set in the point use request from the product price, and performs settlement processing. For example, the point utilization unit 314 displays the number of points to be used, and a store clerk or the like visually recognizes the number of points and registers it in the store terminal 7, or displays the number of points using a bar code or the like, The bar code may be read.

== User Management Server 6 ==
FIG. 12 is a diagram showing a software configuration example of the user management server 6. As shown in FIG. The user management server 6 includes functional units including a user information registration unit 611, an authentication processing unit 612, a point transmission unit 613, a point addition request reception unit 614, a point subtraction request reception unit 615, and a point notification transmission unit 616, and a user database. 631 and each storage unit of the user history database 632 .

The user database 631 stores information about viewers (users) (hereinafter referred to as user information). FIG. 13 is a diagram showing a configuration example of the user database 631. As shown in FIG. User information registered in the user database 631 includes authentication information (password) and point balance in association with a user ID that identifies a viewer. The authentication information may be information used for authenticating the viewer (or the user terminal 3), such as a feature amount such as a fingerprint or an iris, a public key, etc., instead of a password. In addition, in the example of FIG. 13, the user information includes the main point balance, the A company point balance, and the B company point balance. That is, the user information includes, for each store, the balance of points that can be used at the store. The main point balance is the balance of points that can be used at any store. In the example of FIG. 13, the point balance for each store is added as a column to the user information, but one or more pieces of balance information in which stores and balances are associated with each other may be included.

User information registration unit 611 registers user information in user database 631 . The user information registration unit 611 can accept an input of a user ID and password, create user information in which the accepted user ID and password are set, and set the point balance to 0 and register it in the user database 631 .

The authentication processing unit 612 authenticates the viewer. The authentication processing unit 612 can authenticate the viewer using authentication information (for example, password) included in the user information. For example, the authentication processing unit 612 can perform authentication by accepting a user ID and password from the user terminal 3 and comparing the password of the user information corresponding to the accepted user ID with the accepted password. As for the user authentication method, a general method can be adopted, and the description is omitted here.

The point transmission unit 613 responds with the point balance in response to the point balance request. As described above, the user ID is set in the point balance request transmitted from the user terminal 3 . The point transmission unit 613 can read the point balance corresponding to the user ID included in the point balance request from the user database 631 and respond.

The user history database 632 stores a usage history of points by viewers. FIG. 14 is a diagram showing a configuration example of the user history database 632. As shown in FIG. Each usage history included in the user history database 632 is associated with the user ID and date and time, and the channel viewed, the number of added points (contents of addition), the number of points used (details of subtraction), the point balance, and the points given. Alternatively, store the used store (processing target).

In response to the point addition request, the point addition request receiving unit 614 registers the point usage history and increases the point balance of the viewer. Upon receiving the point addition request, the point addition request receiving unit 614 generates a new usage history, and adds the user ID, date and time, channel, store, and number of points included in the received point addition request to the generated usage history. The user ID, date and time, viewing channel, processing content, and addition content of the history are set respectively. Also, the point addition request receiving unit 614 updates the user database 631 so as to add the number of points to the balance corresponding to the shop in the user information corresponding to the user ID. Further, the point addition request receiving unit 614 sets the balance of user information after updating to the point balance of the generated usage history and registers it in the user history database 632 .

The point subtraction request receiving unit 615 registers the point usage history in response to a request to subtract the number of points used from the viewer's point balance (hereinafter referred to as a point subtraction request). Decrease the point balance of The point subtraction request receiving unit 615 receives the point subtraction request from the store terminal 7 . The point subtraction request includes the user ID, the date and time when the points were used, the number of points used, and the store where the points were used. Upon receiving the point subtraction request, point subtraction request receiving section 615 generates a new usage history, and adds the user ID, date and time, number of points, and store included in the received point subtraction request to the user of the generated usage history. The ID, date and time, subtraction content, and processing target are set respectively. Also, the point subtraction request receiving unit 615 updates the user database 631 so as to subtract the number of points from the balance corresponding to the shop in the user information corresponding to the user ID. Further, the point subtraction request receiving unit 615 sets the balance of user information after updating to the point balance of the generated usage history and registers it in the user history database 632 .

The point notification transmission unit 616 transmits a point use notification to the campaign management server 5 . The point notification transmission unit 616 transmits a corresponding point use notification each time a point subtraction request is received. The point notification transmission unit 616 campaign-manages the point use notification including the processing target (store), the date and time, and the subtraction content of the use history registered in response to the point subtraction request as the company name, the date and time of use, and the number of points, respectively. Send to server 5. As described above, the campaign management server 5 manages the number of points used in association with the number of points issued.

==Store Terminal 7==
FIG. 15 is a diagram showing a software configuration example of the shop terminal 7. As shown in FIG. The store terminal 7 includes functional units including a point processing unit 711, a payment processing unit 712, a point subtraction request transmission unit 713, a point usage log transmission unit 714, and a sales promotion cost output unit 715, and a storage unit for a point usage log database 731. Prepare. The functional units are implemented by the CPU 101 of the store terminal 7 reading out a program stored in the storage device 103 into the memory 102 and executing the program. It is implemented as part of the storage area provided by the storage device 103 .

The point use log database 731 stores point use logs related to points used at the store. FIG. 16 is a diagram showing a configuration example of a point usage log stored in the point usage log database 731. As shown in FIG. The point usage log is obtained by removing the store ID from the point usage log stored in the point usage log database 432 shown in FIG.

The payment processing unit 712 performs processing related to product payment. Here, when the point use request is transmitted from the user terminal 3, the settlement processing unit 712 receives the point use request, and subtracts the amount corresponding to the number of points set in the point use request from the product price. and perform payment processing.

The point processing unit 711 performs processing related to use of points. The point processing unit 711 includes a processing ID that specifies the settlement processing by the settlement processing unit 712, the date and time when the settlement processing was performed, the user ID included in the point use request, the product ID indicating the product for which the settlement processing was performed, Generate a point usage log that sets the price of the product, the number of points included in the point usage request, the sales promotion rate set in advance for the product, and the payment cost obtained by multiplying the points by the promotion rate, and use the points Register in the log database 731 .

The point subtraction request transmission unit 713 transmits a point subtraction request to the user management server 6 . The point subtraction request includes the user ID indicating the viewer, the date and time when the points were used, the store where the points were used, and the number of points used.

The point usage log transmission unit 714 transmits the point usage log registered in the point usage log database 731 to the outside. In this embodiment, the point usage log transmission unit 714 transmits the point usage log to the log server 4 . The point usage log transmission unit 714 may specify the newly registered point usage log and transmit it to the log server 4 every time a new point usage log is registered, or may transmit the current point usage log to the log server 4 at regular intervals. A point usage log that includes a date and time after a certain period of time before the date and time can be read from the point usage log database 731 and transmitted to the logging server 4 .

The sales promotion cost output unit 715 calculates the sales promotion cost to be paid. The sales promotion cost output unit 715 can, for example, calculate the total payment cost obtained by multiplying the points used by the sales promotion rate, and output it as the sales promotion cost. Note that the sales promotion fee output unit 715 may perform processing for paying the sales promotion fee. The payee can be the operator of the point system according to this embodiment. Also, the calculation of sales promotion costs may be performed in the campaign management server 5 . In this case, the sales promotion cost output unit 715 transmits to the campaign management server 5 a sales promotion cost acquisition request in which information specifying the store corresponding to the shop terminal 7 is set, and receives the sales promotion cost returned from the campaign management server 5. be able to.

Processing executed in the point system according to the present embodiment will be described below.

== Campaign information registration process ==
FIG. 17 is a diagram showing the flow of campaign information registration processing. In the broadcasting station 1, the computer accepts and sets the channels related to the campaign to which points are awarded, the start date and time of the campaign, the end date and time of the campaign, the store (company name) where the points can be used, the point grant rate, and the upper limit. The campaign information registration request can be sent to the campaign management server 5 (S821). For example, the campaign information input unit 511 transmits an input screen in which form information is set to the computer operated by the user of the broadcasting station 1, and the campaign management server 5 sends a request in which the data input to the input screen is set. It can be realized by accepting. The campaign information input unit 511 generates campaign information in which various information set in the received campaign information registration request is set, registers the campaign information in the campaign database 531 (S822), and sends a message to the effect that the registration has been completed. It can be sent as a response to the request (S823).

== Login process ==
FIG. 18 is a diagram showing the flow of login processing to the point system by the viewer.

The login processing unit 311 of the user terminal 3 transmits a request for obtaining a login screen for logging in (login screen request) to the user management server 6 (S801). The authentication processing unit 612 of the user management server 6 responds to the user terminal 3 with information for displaying the login screen (for example, screen data described in HTML) (S802). The login processing unit 311 of the user terminal 3 receives input of the user ID and password from the viewer (S803). Note that the login processing unit 311 may store the user ID and password in the storage device 103 of the user terminal 3 or the like, and read out the stored user ID and password. The login processing unit 311 transmits a login request in which the accepted user ID and password are set to the user management server 6 (S804). A password is used to authenticate the viewer (S805). The authentication processing unit 612 can perform authentication processing, for example, by comparing the user ID and password of the user information registered in the user history database 632 with the user ID and password included in the login request. . The authentication processing unit 612 responds to the user terminal 3 with the authentication result (S806).

If the authentication is successful, the point balance display unit 312 of the user terminal 3 transmits a point balance request to the user management server 6 (S807), and the point transmission unit 613 of the user management server 6 sends The point balance corresponding to the stored user ID is read from the user database 631 (S808), and the read point balance is responded to the user terminal 3 (S809). The point balance display unit 312 of the user terminal 3 can output the balance of the responded points (S810).

== Viewing Detection Processing ==
FIG. 19 is a diagram showing the flow of processing for detecting viewing of content by a viewer.
The connection processing unit 313 of the user terminal 3 transmits the first message (check-in message) to the receiver 2 (S841), and the viewing detection unit 212 of the receiver 2 determines that communication with the user terminal 3 is completed. The establishment can be detected as the viewer starting to watch (S842).

A message is periodically transmitted from the connection processing unit 313 of the user terminal 3 to the receiver 2 (S843). It can be determined that the viewing of the content continues (S844). The connection processing unit 313 can determine that viewing has ended when a predetermined time has passed since the last message was received from the user terminal 3 and a timeout has occurred (S845).

== Point Granting Process ==
FIG. 20 is a diagram showing the flow of processing for giving points to viewers.
Messages are continuously transmitted from the connection processing unit 313 of the user terminal 3 to the receiver 2 (S861), and as shown in FIG. It shall be determined that

The point acquisition unit 215 of the receiver 2 transmits a point acquisition request in which the currently viewed channel is set to the campaign management server 5 (S862), and the point issuing unit 513 of the campaign management server 5 responds to the point acquisition request. Acquire the campaign information to be used (S863). Specifically, the point issuing unit 513 searches the campaign database 531 for campaign information corresponding to the channel included in the point acquisition request and having the date and time included in the point acquisition request between the start date and time and the end date and time. can do. The point issuing unit 513 determines the number of points according to the acquired campaign information, and responds with the determined number of points and the store (company name) (S864). The point issuing unit 513 can determine, for example, the point grant rate included in the campaign information as the number of points.

The point addition unit 216 of the receiver 2 sends a point addition request to the user management server 6, in which the user ID, the date and time, and the channel included in the latest viewing log, and the shop and the number of points received from the campaign management server 5 are set. (S865). The point addition request receiving unit 614 of the user management server 6 adds the given points to the point balance of the viewer in response to the point addition request (S866). For example, the point addition request receiving unit 614 stores the point balance included in the user information corresponding to the user ID included in the point addition request that corresponds to the store included in the point addition request, User database 631 may be updated to add the number of points included in the point addition request. In addition, in this embodiment, the point addition request receiving unit 614 generates a new usage history, and includes the user ID, date and time, channel, store, and number of points included in the received point addition request, as well as the updated user The point balance of the information is set to the user ID, date and time, viewing channel, processing content, addition content, and point balance of the generated usage history, and registered in the user history database 632 .

The point notification transmission unit 616 transmits to the campaign management server 5 a point use notification including the processing target (store), date and time, and subtraction details of the use history as the company name, date and time of use, and the number of points, respectively (S867). The point notification receiving unit 514 of the campaign management server 5 adds the number of points given to the points given in the campaign information in response to the point notification (S868). For example, the point notification receiving unit 514 corresponds to the company name included in the point use notification received from the campaign database 531, and the use date and time included in the point use notification is the use point of the campaign information from the start date and time to the end date and time. , the number of points included in the point usage notification can be added.

The point notification transmission unit 616 may notify the user terminal 3 of the updated point balance (S869). The point balance display unit 312 of the user terminal 3 can update the display with the received point balance.

== point use processing ==
FIG. 21 is a diagram for explaining the flow of point utilization processing. Here, it is assumed that the viewer uses the points when visiting the store and purchasing the product.

A viewer designates the number of points to be used by operating the user terminal 3 when visiting the store. The point utilization unit 314 of the user terminal 3 transmits a point utilization request in which the specified number of points is set to the store terminal 7 (S881).

The settlement processing unit 712 of the store terminal 7 performs settlement processing by subtracting the amount corresponding to the number of points set in the point use request from the product price (S882). The point processing unit 711 transmits to the user management server 6 a point subtraction request in which the user ID indicating the viewer, the date and time when the points were used, the shop where the points were used, and the number of points used are set (S883). .

The point subtraction request receiving unit 615 of the user management server 6 subtracts points from the point balance of the user in response to the received point subtraction request (S884). The point subtraction request receiving unit 615 updates the user database 631 so as to subtract the number of points from the balance corresponding to the shop in the user information corresponding to the user ID set in the point subtraction request, and also updates the point subtraction request. A user ID, date and time, number of points, store, and point balance of the user information after updating are set in the user ID, date and time, and the point balance of the user information after updating. The point notification transmission unit 616 transmits to the campaign management server 5 a point usage notification in which the processing target (store), the date and time, and the subtraction content of the usage history registered in response to the point subtraction request are set (S885).

The point notification receiving unit 514 of the campaign management server 5 adds the points used in the campaign information according to the point use notification received from the user management server 6 (S886). The point notification receiving unit 514 receives from the campaign database 531, corresponding to the company name included in the received point use notification, the use date and time included in the point use notification from the start date and time to the end date and time of the campaign information. The number of points included in the usage notification can be added. In the campaign management server 5, the content usage fee output unit 515 also calculates and outputs the content usage fee according to the usage points of the campaign information, and the content usage fee is paid (S887). The content usage fee output unit 515 may perform payment processing.

The point usage log transmission unit 714 of the store terminal 7 transmits the point usage log registered in the point usage log database 731 to the log server 4 (S888), and the point usage log registration unit 412 of the log server 4 transmits the received usage log. The store ID indicating the store is added to the log and registered in the point use log database 432 (S889). In the store terminal 7, the sales promotion cost output unit 715 calculates and outputs the sales promotion cost to be paid according to the use of the points, and the sales promotion cost is paid (S890). The sales promotion cost can be calculated by, for example, the sales promotion cost output unit 715 multiplying the point usage value of the usage log by the coefficient of the sales promotion rate. The sales promotion fee output unit 715 may perform processing related to payment of the sales promotion fee.

As described above, according to the point system of the present embodiment, it is possible to give points that can be used at the store according to the time the viewer views the content output from the receiver 2 . Therefore, it is possible to use contents provided by television broadcasting as advertisements related to sales promotions in stores. On the other hand, using the user terminal 3 of the viewer, it is possible to link the viewing of television and the use of points by the user ID, so advertising activities by issuing points using television broadcasting, which is a medium for mass advertising. It is possible to accurately grasp the effect of

Further, according to the point system of the present embodiment, by allowing the user terminal 3 and the receiver 2 to communicate with each other, it is possible to estimate the time that the viewer is watching the television broadcast. Conventionally, it has been difficult to grasp how television, which is a mass broadcast, is viewed, but the point system of this embodiment can accurately estimate whether or not a viewer is watching.

Further, the user terminal 3 is assumed to be a device such as a smart phone that a viewer is expected to always carry, and the communication between the user terminal 3 and the receiver 2 is performed by, for example, Bluetooth (registered trademark). In the case of a method limited to communication at a relatively short distance, it becomes clear that at least the viewer exists in the vicinity of the receiver 2, so that the viewer is viewing the output from the receiver 2. Since there is a high probability that the viewer is listening to at least the audio, it is possible to accurately estimate the viewing time of the viewer.

In addition, in the point system of the present embodiment, since the TV viewing log and the point usage log are accumulated in the log server 4, the points issued for viewing which channel (content) can be used for which product at which store. It is possible to analyze whether it was used for the purchase of Therefore, it is possible to measure the advertising effect with high precision and make use of it for the next sales promotion activity.

In addition, according to the point system of the present embodiment, since the server is accessed from the receiver 2 instead of the user terminal 3, points can be issued under the condition that at least the content has been reproduced.

Moreover, according to the point system of the present embodiment, the sales promotion expenses at the store can be returned to the broadcasting station 1 that provided the content. Therefore, it is possible to attach a new sponsor in addition to the conventional sponsors for TV programs and channels. It is expected that the quality of the content will be improved.

Although the present embodiment has been described above, the above-described embodiment is intended to facilitate understanding of the present invention, and is not intended to limit and interpret the present invention. The present invention can be modified and improved without departing from its spirit, and the present invention also includes equivalents thereof.

For example, in the present embodiment, points are managed separately by the campaign management server 5 and the user management server 6, but the campaign management server 5 and the user management server 6 can be operated as a single server. Similarly, the log server 4, the campaign management server 5, and the user management server 6 may be operated as a single server or as two servers.

Further, in the present embodiment, when points are used, the user terminal 3 sends a point use request to the store terminal 7. You may make use. For example, a bar code or QR code (registered trademark) may be displayed on the user terminal 3 and read by a code reader provided in the shop terminal 7 to use points. In this case, the store terminal 7 can confirm the point balance and approve the use of points with the user management server 6 before settlement processing. In addition, the user terminal 3 displays a coupon code, a passcode, etc., which the viewer orally conveys to the store clerk and the clerk inputs it to the store terminal 7, or the viewer inputs it to the store terminal 7. , points may be used.

Further, in the present embodiment, it is assumed that the viewer's viewing is detected by performing communication between the receiver 2 and the user terminal 3. The terminal 3 may make the estimation. FIG. 22 shows a configuration example of the point system in this case. In the configuration example shown in FIG. 22, unlike the example in FIG. (22'), addition of points from the receiver 2 to the campaign management server 5 is also performed from the user terminal 3 (23'), and registration of the viewing log from the receiver 2 to the log server 4 is also performed from the user terminal 3. (24'). In this case, the user terminal 3 is provided with a viewing detection unit 212, and the viewing detection unit 212 of the user terminal 3 extracts, for example, a feature amount from the audio output from the receiver 2, and determines the currently output content. Alternatively, an electronic watermark can be embedded in the content, and the viewing detection unit can identify the content based on the electronic watermark. The feature amount for each content can be obtained in advance from the broadcasting station 1 or the like and set in the user terminal 3 . Also, the digital watermark can be embedded at the broadcasting station 1 or when creating the content. Also, in this case, while the viewing detection unit 212 provided in the user terminal 3 can identify the content output from the receiver 2 as described above, it can be determined that the viewing is continued. can. The point acquisition unit 215 of the receiver 2 is also provided in the user terminal 3 , and the point acquisition unit 215 of the user terminal 3 can transmit a point acquisition request to the campaign management server 5 . Furthermore, the point addition unit 216 of the user terminal 3 can transmit a point addition request to the user management server 6 so that the user terminal 3 also has the point addition unit 216 of the receiver 2 . Furthermore, the viewing log transmission unit 214 of the receiver 2 is also provided in the user terminal 3, and each time a viewing log is generated, or the viewing log is stored in the memory 302 or the storage device 303 and is stored at regular intervals, viewing A log can be sent to the log server 4 .

In this embodiment, the receiver 2 transmits a point acquisition request to the campaign management server 5, and the campaign management server 5 determines the points to be given to the viewer. can be In this case, the receiver 2 includes a campaign information acquisition section for acquiring campaign information from the campaign management server 5, a campaign information storage section for storing the campaign information, and a point issuing section. It is possible to determine the points to be issued based on.

Also, in this embodiment, the campaign information is input from the broadcasting station 1, but it may be registered from a party other than the broadcasting station 1. FIG. For example, advertisers (store operators, advertising agencies, manufacturers of products offered at stores, planning companies such as advertising agencies that plan campaigns such as gaining recognition of products and promoting sales, etc.) register campaign information. You may do so. In this case, it is possible to provide a point-giving service without making the broadcasting station 1 troublesome.

1 broadcasting station 2 receiver 3 user terminal 4 log server 5 campaign management server 6 user management server 7 shop terminal 211 video/audio processing unit 212 viewing detection unit 213 viewing log registration unit 214 viewing log transmission unit 215 point acquisition unit 216 point addition unit 231 viewing log database 311 login processing unit 312 point balance display unit 313 connection processing unit 314 point use unit 411 viewing log registration unit 412 point use log registration unit 413 analysis processing unit 431 viewing log database 432 point use log database 511 campaign information input unit 513 Point transmission unit 514 Point notification reception unit 515 Content usage fee output unit 531 Campaign database 611 User information registration unit 612 Authentication processing unit 613 Point transmission unit 614 Point addition request reception unit 615 Point subtraction request reception unit 616 Point notification transmission unit 631 User Database 632 User history database 711 Point processing unit 712 Payment processing unit 713 Point subtraction request transmission unit 714 Point usage log transmission unit 715 Sales promotion cost output unit 731 Point usage log database

Claims (3)

A viewer device operated by a viewer of a television broadcast,
a viewing detection unit that identifies content output from the television broadcast receiver and detects that a viewer has viewed the content according to the identification of the content;
a point acquisition unit that acquires points to be given to the viewer according to how the viewer views the content;
One or more user terminals connected by communication with the receiver,
The viewer apparatus, wherein the viewing detection unit detects how many viewers have viewed the content output from the receiver by means of user terminals connected to the receiver. A viewer device according to claim 1, comprising:
The point acquisition unit accesses a campaign management database that stores information for specifying the content, point calculation information for calculating the points to be given when the content is viewed, and a period for giving the points. Then, the content viewed by the viewer and the point calculation information corresponding to the date and time of viewing of the content are acquired from the campaign management database, and based on the point calculation information, the user terminal of the viewer calculating the number of said points to award to
A viewer device characterized by: 3. A viewer device according to claim 1 or 2,
further comprising a point acquisition unit that outputs the number of points used by the viewer;
A viewer device, further comprising:

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