WO2021200041A1

WO2021200041A1 - Image generating device, image generating method, and program recording medium

Info

Publication number: WO2021200041A1
Application number: PCT/JP2021/010117
Authority: WO
Inventors: 将平藤原
Original assignee: 日本電気株式会社
Priority date: 2020-04-03
Filing date: 2021-03-12
Publication date: 2021-10-07
Also published as: JPWO2021200041A1

Abstract

In order to generate an image enabling the value of a commercial message inserted into a program frame to be accurately evaluated, the present invention provides an image generating device, and the like, provided with: a display information generating unit for generating a program frame image including a first viewing index representing the degree to which a program broadcast in a program frame in a reference time period corresponding to a draft target time period for the commercial message was viewed, and a second viewing index representing a viewing quality scale of the program broadcast in the reference time period; and an output unit for displaying the program frame image generated by the display information generating unit on a screen of a display device.

Description

Image generator, image generation method, and program recording medium

The present invention relates to an image generator or the like that generates an image referred to in the work of drafting a commercial message.

There are time contracts, spot contracts, non-broadcast contracts, etc. in the transaction contracts for advertisements broadcast on television broadcasting (hereinafter referred to as television broadcasting). Of these contracts, spot contracts are affected by the audience rating and time rank of the program frame on which commercial messages (hereinafter referred to as CM: Commercial Message) are sent, and there are various combinations, which are determined by specifying individual conditions. NS. For example, the time zone during which a commercial is played based on a spot contract is determined in a work called drafting. For example, a broadcasting station (ordering side) that provides a frame for commercials makes a proposal by comparing the conditions (also called contract conditions) presented by the advertiser or advertising agency (ordering side) with the program table of the broadcasting station. Propose the proposed proposal to advertisers and advertising agencies.

For example, in television broadcasting, the value of commercials broadcast in a certain program frame is evaluated based on the audience rating of past programs broadcast in that program frame. The audience rating can be calculated by dividing the number of viewers (number of households) of a certain program aggregated in a certain district by the number of households having television (hereinafter referred to as television) in that district. Generally, the audience rating is calculated using data measured by an audience rating measuring instrument installed on a television of a household that has a contract with a company that provides the audience rating data (also called an audience rating provider). The audience rating calculated by such a method is counted as if the program being broadcast on the television is being viewed even when the viewer is away from the front of the television. Therefore, the audience rating alone was not sufficient as an index for estimating the value of commercials.

Patent Document 1 discloses an advertising space transaction support device that supports transaction of advertising space. Patent Document 1 cites, as an example, a numerical value (viewing quality) indicating the degree of concentration of a viewer who is watching television. For example, viewer quality is calculated based on features extracted from a viewer who is in front of the television by a sensor installed in the television.

Japanese Patent No. 6514820

The viewing quality is a numerical value indicating that the viewer who watches the TV broadcast program is paying close attention to the program. If the audience rating is used in addition to the audience rating, the value of the CM can be evaluated more accurately. In addition, various companies are working on their own measurement of viewing quality, and it is possible to obtain viewing quality data for each program. However, since the format of the audience rating data has not been determined, it has not been easy to link the audience rating data and the audience quality data for the programs broadcast on television. Therefore, it was difficult to combine the audience rating and the audience quality as an index for evaluating the value of the commercial.

An object of the present invention is to provide an image generator or the like capable of generating an image capable of accurately evaluating the value of a commercial message inserted in a program frame.

The image generator according to one aspect of the present invention has a first viewing index indicating the degree of viewing of a program broadcast in a program frame in a reference time zone corresponding to a commercial message drafting target time zone, and broadcasting in the reference time zone. A display information generation unit that generates a program frame image including a second viewing index indicating a measure of the viewing quality of the program, and an output that displays the program frame image generated by the display information generation unit on the screen of the display device. It has a part and.

In the image generation method of one aspect of the present invention, the first viewing index indicating the degree to which a program broadcast in the program frame of the reference time zone corresponding to the drafting target time zone of the commercial message is viewed by the computer and the reference A program frame image including a second viewing index indicating a measure of the viewing quality of the program broadcast in the time zone is generated, and the generated program frame image is displayed on the screen of the display device.

The program of one aspect of the present invention was broadcast in a reference time zone and a first viewing index indicating the degree to which a program broadcast in the program frame of the reference time zone corresponding to the drafting target time zone of the commercial message was viewed. The computer is made to execute a process of generating a program frame image including a second viewing index indicating a measure of the viewing quality of the program and a process of displaying the generated program frame image on the screen of the display device.

According to the present invention, it is possible to provide an image generation device or the like that can generate an image that enables accurate evaluation of the value of a commercial message inserted in a program frame.

It is a block diagram which shows an example of the structure of the image generation apparatus which concerns on 1st Embodiment. It is a table which shows an example of the audience rating data. It is a table which shows an example of the audience quality data. It is a conceptual diagram which shows an example of the program frame image generated by the image generation apparatus which concerns on 1st Embodiment. It is a conceptual diagram which shows an example which displays the program frame image generated by the image generation apparatus which concerns on 1st Embodiment on the screen of a display apparatus. It is a flowchart for demonstrating an example of the operation of the image generation apparatus which concerns on 1st Embodiment. It is a block diagram which shows an example of the structure of the image generation apparatus which concerns on 2nd Embodiment. This is an example of block copy data of a timetable image generated by the image generator according to the second embodiment. This is an example of a timetable image generated by the image generator according to the second embodiment. This is an example of changing the display format of the timetable image generated by the image generator according to the second embodiment. This is another example of changing the display format of the timetable image generated by the image generator according to the second embodiment. It is a flowchart for demonstrating an example of the operation of the image generation apparatus which concerns on 2nd Embodiment. It is a block diagram which shows an example of the structure of the image generation apparatus which concerns on 3rd Embodiment. This is a display example of a timetable generated by the image generator according to the third embodiment. This is a display example of a draft result image generated by the image generator according to the third embodiment. It is a flowchart for demonstrating an example of the operation of the image generation apparatus which concerns on 3rd Embodiment. It is a block diagram which shows an example of the structure of the image generation system which concerns on 4th Embodiment. It is a block diagram which shows an example of the structure of the image generation apparatus provided in the image generation system which concerns on 4th Embodiment. It is a conceptual diagram for demonstrating the display area of the graphic user interface which displays the image generated by the image generation system which concerns on 4th Embodiment. This is a display example of a timetable generated by the image generation system according to the fourth embodiment. It is a conceptual diagram for demonstrating an example of switching the display of the timetable generated by the image generation system which concerns on 4th Embodiment. This is an example of displaying the number of commercials that can be inserted into the program frame of the timetable generated by the image generation system according to the fourth embodiment. This is a display example of a medium selection screen generated by the image generation system according to the fourth embodiment. It is a block diagram which shows an example of the structure of the image generation apparatus which concerns on 5th Embodiment. It is a conceptual diagram which shows an example of the hardware configuration which realizes the image generation apparatus of each embodiment.

Hereinafter, a mode for carrying out the present invention will be described with reference to the drawings. However, although the embodiments described below have technically preferable limitations for carrying out the present invention, the scope of the invention is not limited to the following. In all the drawings used in the following embodiments, the same reference numerals are given to the same parts unless there is a specific reason. Further, in the following embodiments, repeated explanations may be omitted for similar configurations and operations. Further, the direction of the arrow in the drawing shows an example, and does not limit the direction of the signal between the blocks.

(First Embodiment)
First, the image generator according to the first embodiment will be described with reference to the drawings. The image generation device of the present embodiment generates display data including a viewing index of a program broadcast on television (hereinafter referred to as television broadcasting). The display data generated by the image generator of the present embodiment is referred to, for example, when drafting a commercial message (CM) to be inserted into a program frame of a program to be broadcast on television.

(composition)
FIG. 1 is a block diagram showing an example of the configuration of the image generation device 10 according to the present embodiment. The image generation device 10 includes an acquisition unit 11, a display information generation unit 12, and an output unit 13. The output unit 13 is connected to a display device 100 having a screen. The image generation device 10 acquires viewing data including a viewing index of a past time zone (also referred to as a reference time zone) corresponding to a time zone of a program frame of a program distributed on television or the Internet. The image generation device 10 uses the acquired viewing data to generate display data (program frame image) that is referred to when drafting a commercial.

The acquisition unit 11 acquires the first viewing data and the second viewing data including the viewing index of the television broadcast. For example, the acquisition unit 11 acquires the first viewing data and the second viewing data relating to the programs delivered to at least one program frame in the preset period at the preset timing. For example, the acquisition unit 11 may acquire at least one of the first viewing data and the second viewing data in real time. For example, the acquisition unit 11 may acquire the first viewing data and the second viewing data at different timings, or may acquire them at the same timing.

The first viewing data includes a numerical value indicating the degree of viewing of a program broadcast on television (hereinafter, also referred to as a television program). The second viewing data includes a measure of the viewing quality of television programs. For example, the first viewing data and the second viewing data include an identifier for identifying each program (also referred to as a program identifier), a time zone of the program, an attribute of the viewer, and the like. The time zone of the program is set according to a preset time schedule (also called block copy data). The block copy data is the template data of the program guide for one week. Except for unusual times such as the reorganization period and the year-end and New Year holidays, where there are many special programs, the broadcast schedule for one week's program is almost the same every week. The block copy data is prepared in several patterns according to the program schedule during normal and non-normal times. When drafting a commercial, the block copy data corresponding to the contract period of the commercial is used.

Viewer attributes include the viewer's gender and age group. When the viewer is male, the age group of 20 to 34 years is divided into the M1 group, the age group of 35 to 49 years is divided into the M2 group, and the age group of 50 years or older is divided into the M3 group (M). : Male). When the viewer is female, the age group of 20 to 34 years is divided into the F1 group, the age group of 35 to 49 years is divided into the F2 group, and the age group of 50 years or older is divided into the F3 group (F). : Female). When the viewer is a minor, regardless of gender, the age group of 4 to 12 years is divided into the C group, and the age group of 13 to 19 years is divided into the T group (C: Child, T: Teen-). age).

For example, the first viewing index is the audience rating of a TV program. For example, audience rating is an estimate of what percentage of households owning television in the area where the television program was broadcast watched the television program. For example, the first viewing data is the average audience rating in the time zone of the television program. For example, the first viewing index may be the audience rating per unit time in the time zone of the television program. For example, the first viewing index is an audience rating (also referred to as a real-time audience rating) indicating the degree of viewing in real time during the television broadcasting time zone. For example, the first viewing index may be an audience rating (also referred to as a time-shifted audience rating) indicating the degree of viewing at a time different from the television broadcasting time zone.

For example, the audience rating is measured by an audience rating measuring instrument installed on the television of a household that has a contract with a company that provides the audience rating data (also called an audience rating provider). The audience rating provider collects the audience rating measured by the audience rating measuring device, and at a preset timing such as once a week, the audience rating is sent to broadcasting stations, advertisers, advertising agencies, etc. that handle the audience rating. Provide data.

FIG. 2 is a table (audience rating table 111) showing an example of audience rating data. The audience rating table 111 shows the district of the household where the audience rating measuring device is installed, the day and time when the audience rating was investigated, the start time of the program broadcast, the name of the program, the average audience rating of the program (program average rate), and the like. Includes the audience rating at the end of the program (rate at the end of the program), etc. The program average rate and the program end rate include the audience rating for each attribute of the viewer. The audience rating table 111 of FIG. 2 is an example of the audience rating data, and does not limit the first audience rating data acquired by the image generation device 10 of the present embodiment.

The first viewing index does not have to be the audience rating as long as the degree of viewing of the TV program can be estimated. For example, the first viewing index may be an estimated value indicating how many households own the television in the area where the television program was broadcast. For example, by multiplying the audience rating of a district where a television program is broadcast by the number of households that own the television in that district, an estimate of the number of viewers of that television program in that district can be calculated.

For example, the second viewing index is a measure of the quality of viewing TV programs (viewing quality). For example, the viewing quality is a quantification of the viewing quality, such as whether or not there is a viewer in front of the TV broadcasting the TV program, and whether or not the viewer in front of the TV is watching the TV screen. Is. For example, a sensor such as a camera installed on a television can be used to determine whether or not there is a person in front of the television. The viewer quality, which indicates the percentage of viewers staying in front of the television during the television broadcast, is also called the degree of stay. When there is a person in front of the TV, it can be determined whether or not the person is watching the TV screen based on the characteristics such as the direction of the face, the direction of the line of sight, and the posture extracted from the person. The viewing quality that indicates that the person in front of the television was gazing at the screen of the television is also called gaze.

For example, viewing quality is measured by a viewing quality measuring instrument installed on the television of a household that has a contract with a company that provides viewing quality data (also called a viewing quality provider). For example, the viewing quality measuring instrument has a sensor such as a camera and is arranged at a position where a viewer viewing a television screen can be detected. The audiovisual quality measuring instrument uses the position facing the TV screen as the detection range to determine that there is a person in front of the TV, and to determine the direction of the face of the person in front of the TV, the direction of the line of sight, the posture, etc. Detect. The viewing quality provider collects the viewing quality measured by the viewing quality measuring instrument, and sends the viewing quality to broadcasting stations, advertisers, advertising agencies, etc. that handle the viewing quality at a preset timing such as once a week. Provide data.

FIG. 3 is a table (viewing quality table 112) showing an example of viewing quality data. The viewing quality table 112 includes the district of the household in which the viewing quality measuring device is installed, the measurement time of the viewing quality data, and the viewing quality for each broadcasting station. The viewing quality for each broadcasting station included in the viewing quality table 112 includes the viewing quality for each household and the viewing quality for each attribute of the viewer such as an individual male or an individual female. The viewing quality table 112 of FIG. 3 is an example of viewing quality data, and does not limit the second viewing data acquired by the image generation device 10 of the present embodiment.

The second viewing index does not have to be the viewing quality as long as it can measure the viewing quality of the TV program. For example, the second viewing index is an estimate of how many TV-owned households in the area where a TV program was broadcast had viewers in front of the TV during the broadcast of the TV program, or what. It may be an estimate indicating whether the television program was watched in the household. For example, multiplying the viewing quality of an area where a TV program was broadcast by the number of households owning the television in that area estimates the number of viewers in front of the television during the broadcast of the television program in that area. You can calculate values and estimates of the number of viewers watching the TV show.

The display information generation unit 12 acquires the first viewing index included in the first viewing data and the second viewing index included in the second viewing data. The display information generation unit 12 is a program delivered in a past time zone (also referred to as a reference time zone) corresponding to a time zone (also referred to as a draft target time zone) of a draft target program frame (also referred to as a draft target program frame). (1st viewing index and 2nd viewing index) are acquired. The display information generation unit 12 displays display data (also referred to as a program frame image) including a viewing index (also referred to as program frame data) for each program frame for each of the program distribution time zones (also referred to as program frames) for one week. To generate. The display information generation unit 12 generates a program frame image including a viewing index of a program distributed in a reference time zone corresponding to a drafting target time zone. For example, if a program similar to the program delivered in the draft target program frame is delivered in the same time zone one week before the draft target time zone, the same time zone one week before the draft target time zone is the reference time. It may be set to the band. For example, if a program of a genre different from the program delivered in the draft target program frame such as a special number is delivered in the same time zone one week before the draft target time zone, the number of weeks in the draft target time zone The same time zone before or may be set as the reference time zone.

The output unit 13 displays the program frame image generated by the display information generation unit 12 on the screen of the display device 100. For example, a worker who drafts a commercial at a broadcasting station or the like advances the drafting of a commercial while referring to a program frame image displayed on the screen of the display device 100. For example, on the screen of the display device 100, only the first viewing index may be displayed, only the second viewing index may be displayed, or the second viewing index may be displayed according to the operation of the operator input via the terminal (not shown). The 1 viewing index and the 2nd viewing index may be displayed side by side.

FIG. 4 is an example of a program frame image (program frame image 130) generated by the display information generation unit 12. The program frame image 130 of FIG. 2 includes a first viewing index related to the degree of viewing of a television broadcast and a second viewing index relating to a measure of the viewing quality of a television program. The format for displaying the first viewing index and the second viewing index does not have to be the format in which the slash "/" is inserted. For example, in the same program frame, the first viewing index and the second viewing index may be arranged vertically, horizontally, or diagonally. For example, in the same program frame, the first viewing index and the second viewing index may be arranged with a symbol other than a slash in between.

FIG. 5 is an example of displaying an example (program frame image 131) of the program frame image generated by the image generation device 10 on the screen of the display device 100 connected to the image generation device 10. The program frame image 131 displayed on the screen of the display device 100 includes a first viewing index (audience rating: 10.0%) and a second viewing index (viewing quality: 7.2%). For example, a worker who drafts a commercial at a broadcasting station or the like refers to the audience rating and viewing quality included in the program frame image 131 displayed on the screen of the display device 100, and sets the CM in the program frame of the program frame image 131. Consider whether to insert. For example, when the audience rating and viewing quality included in the program frame image 131 satisfy the contract conditions (also referred to as inquiry data) concluded between the ordering side and the ordering side of the CM, the worker can use the program frame. Plan to insert a CM.

(motion)
Next, the operation of the image generation device 10 of the present embodiment will be described with reference to the drawings. FIG. 6 is a flowchart for explaining an example of the operation of the image generation device 10. In the process according to the flowchart of FIG. 6, the image generation device 10 will be described as the main body of operation.

In FIG. 6, first, the image generation device 10 acquires viewing data in the reference time zone corresponding to the drafting target time zone (step S11).

Next, the image generation device 10 generates a program frame image in which the first viewing index and the second viewing index are displayed (step S12).

Next, the image generation device 10 outputs the generated program frame image (step S13). The program frame image output from the image generation device 10 is displayed on the screen of the display device 100.

As described above, the image generation device of the present embodiment includes an acquisition unit, a display information generation unit, and an output unit. The acquisition department has a first viewing index that indicates the degree of viewing of a program broadcast in the reference time zone corresponding to the commercial message drafting target time zone, and the viewing quality of the program broadcast in the reference time zone. A second viewing index and a second viewing index indicating the scale of the above are acquired. The display information generation unit generates a program frame image including the first viewing index included in the first viewing data and the second viewing index included in the second viewing data. The output unit displays the program frame image generated by the display information generation unit on the screen of the display device.

The first viewing index indicates the degree to which the program was viewed on television. For example, the first viewing index is an audience rating that indicates the rate at which a program is viewed on television. The second viewing index indicates a measure of the viewing quality of the program delivered in the reference time zone. For example, the second viewing index is the degree of stay, which indicates the percentage of viewers staying in front of the television on which the program is being broadcast, and the percentage of those viewers who are watching the program. The viewing quality corresponds to at least one of the indicated gaze levels.

The image generation device of the present embodiment generates a program frame image including the first viewing index and the second viewing index. Therefore, according to the image generation device of the present embodiment, it is possible to generate a program frame image that serves as an evaluation standard for the value of a commercial message inserted in a program frame of television broadcasting.

For example, the image generator of the present embodiment is used in a broadcasting station that drafts a commercial in response to an order from an advertiser or an advertising agency. Further, the image generation device of the present embodiment may be used by an advertiser or an advertising agency. The subject using the image generator of the present embodiment is not particularly limited.

(Second Embodiment)
Next, the image generator according to the second embodiment will be described with reference to the drawings. The image generation device of the present embodiment generates display data including viewing indexes of a plurality of programs. In particular, the image generator of the present embodiment generates a timetable including viewing indexes of a plurality of programs for one week.

(composition)
FIG. 7 is a block diagram showing an example of the configuration of the image generation device 20 according to the present embodiment. The image generation device 20 includes an acquisition unit 21, a display information generation unit 22, and an output unit 23. The output unit 23 is connected to a display device 200 having a screen. The image generation device 20 acquires viewing data including a viewing index of a reference time zone corresponding to a time zone of a program frame of a plurality of programs broadcast on television. The image generation device 20 uses the acquired viewing data to generate display data (timetable image) that is referred to when drafting a commercial.

The acquisition unit 21 acquires the first viewing data and the second viewing data. Since the acquisition unit 21 has the same configuration as the acquisition unit 11 of the first embodiment, detailed description thereof will be omitted.

The display information generation unit 22 acquires the first viewing index included in the first viewing data and the second viewing index included in the second viewing data. The display information generation unit 22 acquires the viewing index (first viewing index and second viewing index) of the program for a predetermined period delivered in the reference time zone corresponding to the drafting target time zone. For example, the display information generation unit 22 acquires the first viewing index and the second viewing index of the program for one week. For example, the predetermined period is set to one week from Monday to Sunday. For example, if the week from Monday to Sunday includes a program during an unusual time, or if the ordering party specifies the date and time, the predetermined period does not have to be set to one week. In the present embodiment, the predetermined period is set to one week. The predetermined period may be set to less than one week or one week or more.

The display information generation unit 22 uses the viewing index (at least one of the first viewing index and the second viewing index) of the program for a predetermined period delivered in the reference time zone to display a plurality of programs for one week. Generate a timetable image including program frame data. The display information generation unit 22 generates a timetable image in which each of the program frame data of a plurality of programs is arranged in association with a preset program table template (also referred to as block copy data) for one week. ..

FIG. 8 is an example of a program schedule template (block copy data 250) for one week. The block copy data 250 is an example including four time zones (time zone A, time zone B, time zone C, and time zone D). The block copy data 250 may include a time zone other than the time zones A to D. Further, the time zones A to D included in the block copy data 250 may be set to different times from each other. Further, the time zones A to D included in the block copy data 250 may be different times depending on the day.

The output unit 23 displays the timetable image generated by the display information generation unit 22 on the screen of the display device 200. For example, a worker who drafts a commercial at a broadcasting station or the like proceeds with the drafting of a commercial while referring to a timetable image displayed on the screen of the display device 200. For example, on the screen of the display device 200, the timetable may be displayed in a display state according to the operation of the operator input via the terminal (not shown).

FIG. 9 shows an example (time) in which the viewing index (first viewing index / second viewing index) of the reference time zone corresponding to each of the plurality of program frames included in the block copy data 250 is displayed in each program frame. It is a table image 251). For example, in the program frame of the time zone A on Monday, the first viewing index (10.0) and the second viewing index (7.2) in the reference time zone are displayed side by side. For example, in the program frame of the time zone B on Tuesday, the first viewing index (7.9) and the second viewing index (4.5) in the reference time zone are displayed. The display format of the timetable image 251 is an example, and does not limit the display format of the timetable generated by the image generation device 20.

For example, the timetable image 251 may display the ratio of the audience rating to the audience rating, or may change the display format according to the magnitude of the ratio of the audience rating to the audience rating. FIG. 10 is an example in which the ratio of the audience rating to the audience rating is displayed as a percentage under "Audience rating / Audience rating". FIG. 11 shows an example in which a program frame having a large ratio of viewing quality to the audience rating (75% or more) is displayed in a display format different from other program frames. If the ratio of the audience rating to the audience rating is large, the viewer's gaze is high. Therefore, if the program frame in which the ratio of the audience rating to the audience rating is large is changed as shown in FIGS. 10 and 11, the worker who drafts the CM while referring to the timetable image 251 pays close attention when the CM is inserted. It becomes easier to grasp the program frames that are likely to be played.

(motion)
Next, the operation of the image generation device 20 of the present embodiment will be described with reference to the drawings. FIG. 12 is a flowchart for explaining an example of the operation of the image generation device 20. In the process according to the flowchart of FIG. 12, the image generation device 20 will be described as the main body of operation. FIG. 12 is an example in which the image generation device 20 generates program frame data for each of a plurality of program frames included in the block copy data, and generates a timetable image including the generated program frame data.

In FIG. 12, first, the image generation device 20 acquires viewing data in the reference time zone corresponding to the draft target time zone included in the block copy data (step S21).

Next, the image generation device 20 generates program frame data in which the first viewing index and the second viewing index are displayed (step S22).

Next, the image generation device 20 generates a timetable image including the generated program frame data (step S23).

The image generation device 20 outputs the generated timetable image (step S24). The timetable image output from the image generation device 20 is displayed on the screen of the display device 200.

As described above, the image generation device of the present embodiment includes an acquisition unit, a display information generation unit, and an output unit. The display information generation unit generates a timetable image in which a plurality of program frame images are arranged according to the block copy data which is a template of the time schedule of the drafting target time zone. The output unit displays the timetable image on the screen of the display device.

In one aspect of the present embodiment, the display information generation unit changes the program frame image of the program to a different display format according to the ratio of the second viewing index to the first viewing index. The output unit displays a timetable image whose display format is changed according to the size of the ratio of the second viewing index to the first viewing index on the screen of the display device.

The image generation device of the present embodiment generates a timetable image in which a plurality of program frame images are arranged according to the block copy data which is a template of the time schedule of the drafting target time zone. Therefore, according to the image generation device of the present embodiment, it is possible to generate a timetable image that enables accurate evaluation of the value of the commercial message inserted in the program frame.

(Third Embodiment)
Next, the image generator according to the third embodiment will be described with reference to the drawings. The image generation device of the present embodiment is different from the image generation device of the second embodiment in that an image corresponding to the operator's operation is displayed according to the operator's operation input via the terminal. ..

(composition)
FIG. 13 is a block diagram showing an example of the configuration of the image generation device 30 according to the present embodiment. The image generation device 30 includes an acquisition unit 31, a display information generation unit 32, an output unit 33, a reception unit 35, and a calculation unit 36. The output unit 33 is connected to a display device 300 having a screen. Further, the reception unit 35 is connected to a terminal 310 into which an operation by an operator is input.

The image generation device 30 acquires viewing data including a viewing index of a reference time zone corresponding to a time zone of a plurality of programs to be broadcast on television. The image generation device 30 uses the acquired viewing data to generate display data (timetable image) that is referred to when drafting a commercial. Further, the image generation device 30 accepts the operator's operation input via the terminal 310. The image generation device 30 generates display data (draft result image) related to the draft result according to the operation of the operator. The image generation device 30 displays the timetable image and the draft result image side by side on the screen of the display device 300 that can be referred to by the operator. The image generation device 30 may switch between the timetable image and the draft result image and display them on the screen of the display device 300 according to the operation of the operator.

The acquisition unit 31 acquires the first viewing data and the second viewing data, which are the viewing indexes of television broadcasting. Since the acquisition unit 31 is formed in the same manner as the acquisition unit 11 of the first embodiment, detailed description thereof will be omitted.

The display information generation unit 32 acquires the first viewing index included in the first viewing data and the second viewing index included in the second viewing data. The display information generation unit 32 generates a timetable image including program frame data of a plurality of programs for one week, similarly to the display information generation unit 22 of the second embodiment. The timetable image generated by the display information generation unit 32 is displayed on the screen of a display device (not shown) by the output unit 33.

The reception unit 35 accepts the operator's operation input via the terminal 310. The reception unit 35 outputs information regarding the operation of the received worker to the display information generation unit 32 and the calculation unit 36. The reception unit 35 outputs information indicating the program frame selected by the worker on the timetable to the display information generation unit 32. The reception unit 35 outputs the number of inserted CMs inserted by the worker to the calculation unit 36.

The display information generation unit 32 acquires information regarding the operator's operation input via the terminal 310 from the reception unit 35. The display information generation unit 32 acquires information indicating a program frame selected by the operator on the timetable. The display information generation unit 32 changes the display state of the selected program frame according to the operation of the operator. For example, when a certain program frame is selected by an operator and an operation of inserting a CM into the selected program frame is performed, the display information generation unit 32 puts a mark indicating that the CM has been inserted in the program frame. Display it.

FIG. 14 is a conceptual diagram (timetable image 321) showing an example of changing the timetable image according to the operation of the operator. In the timetable image 321, a solid diagonal line is shown in the program frame in which one unit of CM is inserted according to the operation of the operator. For example, the unit of CM inserted in each program frame changes depending on the viewing index for each program. Although FIG. 14 shows an example of displaying a solid line when a CM is inserted, a mark different from that may be displayed.

The calculation unit 36 acquires information on the operation by the operator from the reception unit 35. The calculation unit 36 acquires the number of inserted CMs inserted by the operator. The calculation unit 36 calculates the total price (also referred to as the net price) of the CM according to the number of inserted CMs acquired. In addition, the calculation unit 36 calculates the total value of the viewing index of the inserted CM. The calculation unit 36 outputs the calculated total number of inserted CMs, the net price, and the viewing index of the inserted CMs to the display information generation unit 32.

The display information generation unit 32 acquires the total value of the number of inserted CMs, the net price, and the viewing index of the inserted CMs from the calculation unit 36. The display information generation unit 32 generates display data (draft result image) related to the draft result according to the operation of the operator by using the total value of the number of inserted CMs, the net price, and the viewing index of the inserted CMs. do. The display information generation unit 32 generates a draft result image including the total number of inserted CMs, the net price, and the viewing index of the inserted CMs.

FIG. 15 is an example of a draft result image (draft result image 361) generated by the display information generation unit 32. The draft result image 361 includes the total value of the net price, the number of inserted Ms, the net price, and the viewing index (first viewing index, second viewing index) of the inserted CM. It is assumed that the conditions of the viewing index for the CM are preset by the contract between the ordering side and the ordering side.

In the case of the example of FIG. 15, the condition of the viewing index of the CM is that the first viewing index (audience rating) in the past reference time is 60% or more and the second viewing index (viewing quality) is 40% or more. And. In addition, the price is 80,000 yen per CM. As for the first viewing index, the total sum of the first viewing indexes (audience ratings) of the program frame in which the worker inserts the CM is displayed. As for the second viewing index, the total sum of the second viewing (viewing quality) of the program frame into which the CM is inserted by the worker is displayed. In the draft result image 361, since the number of TV commercials broadcast is 3, the total price of them is displayed as 24,000,000 yen. The worker can draft a CM based on the contract by inserting the TV commercial and the net CM into the timetable so that the viewing index displayed on the screen of the display device 300 satisfies the contract condition.

(motion)
Next, the operation of the image generation device 30 of the present embodiment will be described with reference to the drawings. FIG. 16 is a flowchart for explaining an example of an operation in which the image generation device 30 displays the draft result image on the screen of the display device 300. In the process according to the flowchart of FIG. 16, the image generation device 30 will be described as the main body of operation. FIG. 16 is an example in which the image generation device 30 changes the display state of the timetable according to the insertion of the program frame and generates the draft result image according to the insertion of the CM.

In FIG. 16, first, the image generation device 30 accepts the selection of the program frame according to the operation of the operator (step S31).

Next, the image generation device 30 displays a diagonal line indicating the insertion of the CM on the timetable (step S32).

The image generation device 30 generates a draft result image according to the insertion of the CM (step S33).

The image generation device 30 displays the generated draft result image on the screen of the display device 300 (step S34).

As described above, the image generation device of the present embodiment includes an acquisition unit, a display information generation unit, an output unit, a reception unit, and a calculation unit. The reception unit accepts the insertion of a commercial message into the program frame included in the timetable image. The display information generation unit generates a timetable image in which a mark (for example, a diagonal line) is inserted in the program frame in which the commercial message is inserted. The output unit displays the timetable image in which the mark is inserted on the screen of the display device.

The image generation device of the present embodiment displays a timetable image in which a mark is inserted in the program frame in which the commercial message is inserted on the screen of the display device. Therefore, according to the image generation device of the present embodiment, it becomes easy to intuitively grasp in which program frame the commercial message is inserted.

Further, in one aspect of the present embodiment, the image generation device includes a calculation unit in addition to the reception unit. The reception department acquires inquiries data including contract details regarding the delivery of commercial messages. The calculation unit calculates the amount of money according to the inserted commercial message. The display information generation unit generates a contract information image including the contract contents included in the inquiry data and a draft result image including the amount of money corresponding to the inserted commercial message. The output unit displays at least one of the timetable image, the contract information image, and the draft result image side by side on the screen of the display device.

The image generation device of this embodiment displays a contract information image including the contract contents and a draft result image including the amount of money corresponding to the inserted commercial message on the display device. Therefore, according to the image generation device of this aspect, it is possible to realize accurate drafting work in accordance with the contract conditions regarding the broadcasting of commercial messages.

(Fourth Embodiment)
Next, the image generation system according to the fourth embodiment will be described with reference to the drawings. The image generation device of the present embodiment is an image generation device of the first to third embodiments in that it generates display data according to inquiries data including contract conditions concluded between the ordering side and the ordering side. Is different.

(composition)
FIG. 17 is a conceptual diagram showing an example of the configuration of the image generation system 4 according to the present embodiment. The image generation system 4 includes an image generation device 40, a display device 400, a terminal 410, and a database group 420. The image generation device 40 is connected to a display device 400 having a screen. Further, the image generation device 40 is connected to a terminal 410 to which an operation by an operator is input. Further, the image generation device 40 is connected to a database group 420 including a plurality of databases. Database group 420 includes a first database 421, a second database 422, a third database 423, and a fourth database 424. In FIG. 15, the database is referred to as DB (DB: DataBase).

The image generation device 40 acquires viewing data (first viewing data 411, second viewing data 412) including a viewing index of a reference time zone corresponding to a time zone of a plurality of programs to be broadcast on television. The image generation device 40 uses the acquired viewing data to generate display data (timetable image) that is referred to when drafting a commercial. Further, the image generation device 40 accepts the operator's operation input via the terminal 410. The image generation device 40 generates display data (draft result image) related to the draft result according to the operation of the operator.

Further, the image generator 40 acquires data (inquiry data 413) related to the contract concluded between the ordering side and the ordering side. The image generation device 40 generates display data (contract information image) related to the inquiry data 413. The image generation device 40 displays the timetable image, the draft result image, and the contract information image side by side on the screen of the display device 400 that can be referred to by the operator. The image generation device 40 may switch the timetable image, the draft result image, and the contract information image and display them on the screen of the display device 400 according to the operation of the operator.

The viewing index (first viewing index, second viewing index) of the reference time zone is stored in the first database 421. In the second database 422, the block copy data of the drafting target time zone is stored. The third database 423 stores information (also referred to as free frame data) regarding the free frame of the CM in the drafting target time zone. The free frame data stored in the third database 423 may be the number of CMs / hour that can be inserted into each program frame, or the total number / hours of CMs that can be inserted in the drafting target time zone. You may. Inquiry data of the drafting target time zone is stored in the fourth database 424.

FIG. 18 is a block diagram showing an example of the configuration of the image generation device 40. The image generation device 40 includes an acquisition unit 41, a display information generation unit 42, an output unit 43, a reception unit 45, and a calculation unit 46. The output unit 43 is connected to a display device 400 having a screen. Further, the reception unit 45 is connected to a terminal 410 to which an operation by an operator is input. In the following description, the reference numerals of the first viewing data 411, the second viewing data 412, and the inquiry data 413 will be omitted.

The acquisition unit 41 acquires the first viewing data and the second viewing data, which are the viewing indexes of television broadcasting, and the inquiry data including the contract contents concluded between the ordering side and the ordering side. Inquiry data includes information about contracts between the ordering party and the ordering party. For example, the inquiry data includes the identification number of the contract, the name of the ordering party, the contract amount, the conditions of the viewing index, the reference time zone, the contract target period, and the like. For example, inquiries data are transmitted from the ordering party via the Internet in accordance with preset comprehensive contract terms. The inquiry data may be input by the operator via the terminal 410.

Further, the acquisition unit 41 is connected to a plurality of databases (first database 421, second database 422, third database 423, fourth database 424) constituting the database group 420. When the acquisition unit 41 acquires the first viewing data and the second viewing data, the acquisition unit 41 stores the data in the first database 421. When the number of CMs that can be inserted into each program frame is changed, the acquisition unit 41 updates the third database 423 according to the change. When the acquisition unit 41 acquires the inquiry data, the acquisition unit 41 stores the inquiry data in the fourth database 424. The acquisition unit 41 can be inserted into any of a plurality of databases, the first viewing data, the second viewing data, and each program frame in response to an instruction from the display information generation unit 42, acquisition of the calculation result of the calculation unit 46, and the like. Acquire the number of commercials, block copy data, etc.

The display information generation unit 42 acquires the first viewing index included in the first viewing data and the second viewing index included in the second viewing data. The display information generation unit 42 generates a timetable image including program frame data of a plurality of programs for one week, similarly to the display information generation unit 22 of the second embodiment. The timetable image generated by the display information generation unit 42 is displayed on the screen of a display device (not shown) by the output unit 43.

The reception unit 45 accepts the operator's operation input via the terminal 410. The reception unit 45 outputs information regarding the operation of the received worker to the display information generation unit 42 and the calculation unit 46. The reception unit 45 outputs information indicating the program frame selected by the worker on the timetable to the display information generation unit 42. The reception unit 45 outputs the number of CMs inserted by the worker to the calculation unit 46. In addition, the reception unit 45 acquires a screen switching instruction input via the terminal 410. Details of switching the screen of the display device 400 in response to the screen switching instruction will be described later.

The calculation unit 46 acquires information on the operation by the operator from the reception unit 45. The calculation unit 46 acquires the number of commercials inserted by the operator. The calculation unit 46 can insert into each program frame by subtracting the number of newly inserted CMs according to the operation of the operator from the number of CMs that can be inserted into each program frame stored in the third database 423. Calculate the number of commercials. The calculation unit 46 outputs an instruction to update the number stored in the third database 423 to the acquisition unit 41 with the calculated number. Further, the calculation unit 46 calculates the total price (also referred to as the net price) of the inserted CMs according to the number of inserted CMs acquired. The calculation unit 46 outputs the calculated number of inserted CMs, the number of CMs that can be inserted into each program frame, and the net price to the display information generation unit 42.

The display information generation unit 42 acquires information regarding the operator's operation input via the terminal 410 from the reception unit 45. The display information generation unit 42 acquires information indicating a program frame selected by the operator on the timetable. The display information generation unit 42 changes the display state of the selected program frame according to the operation of the operator. For example, when a worker performs an operation of selecting a certain program frame, the display information generation unit 42 changes the program frame to a display state indicating that a CM has been inserted.

Further, the display information generation unit 42 acquires a screen switching instruction regarding switching of the screen display of the display device 400. For example, the display information generation unit 42 acquires a screen switching instruction input via a graphical user interface (hereinafter, GUI: Graphical User Interface) displayed on the screen of the display device 400. The display information generation unit 42 switches the screen display of the display device 400 in response to the screen switching instruction.

FIG. 19 is a conceptual diagram showing an example of a GUI display area to be displayed on the screen of the display device 400. In the example of FIG. 19, the first display area 401, the second display area 402, and the third display area 403 are assigned to the screen of the display device 400. Although not shown in FIG. 19, each of the first display area 401, the second display area 402, and the third display area 403 displays a timetable image, a contract information image, and a draft result image. NS. For example, display data such as the timetable image 321 of FIG. 14 is displayed in the first display area 401. For example, in the third display area 403, display data such as the draft result image 361 of FIG. 15 is displayed. The display data displayed in the second display area 402 will be described later.

FIG. 20 is a conceptual diagram showing an example (timetable image 451) of a timetable image displayed in the first display area 401 of the display device 400. The timetable image 451 is a GUI that accepts insertion of a CM into a program frame, a time unit of the CM to be inserted, switching of a viewing index displayed in each program frame, determination of a draft result, and the like.

The timetable image 451 includes a timetable 4511, a combo box 4512, a tag 4513, and a button 4514. The time table 4511 is a table in which program frames including viewing indexes of reference time zones corresponding to drafting target time zones are arranged by applying them to block copy data. The timetable 4511 is the same as the timetable image 321 (FIG. 14) of the third embodiment. The combo box 4512 is a box in which the time unit of the CM inserted in each program frame of the timetable 4511 is set. In the example of FIG. 20, the time unit of CM is 15 seconds. For example, when the numerical value displayed in the text box of the combo box 4512 is changed, the time unit of the CM is switched. The tag 4513 is a tag for changing the attribute of the viewer who acquired the viewing index displayed on the timetable 4511. The tag 4513 includes tags of viewer attributes such as M1 to M3, F1 to F3, C, and T. For example, the attribute of the viewer is the attribute of one of the viewers belonging to the household in which the television is installed (for example, the head of the household). Button 4514 is a button for accepting the determination of the draft result.

FIG. 21 shows an example in which the tag (F1) of a female (F1 layer) in the age group of 20 to 34 years is selected from the tags 4513. As shown in FIG. 21, when any tag of the tags 4513 is selected, the viewing index of the viewer with the attribute of the selected tag is displayed in each program frame of the timetable 4511.

FIG. 22 is an example of displaying the number of CMs that can be inserted in each program frame in the drafting target time zone. For example, when the pointer is placed on the timetable 4511 and right-clicked, the number of commercials that can be inserted into each program frame of the timetable 4511 is displayed as shown in FIG. The display format of each program frame is changed according to the size of the ratio of the audience rating to the audience rating. It is not necessary to change the display format of each program frame according to the size of the ratio of the audience rating to the audience rating.

FIG. 23 is an example (contract information image 432) of the contract information image displayed in the second display area 402. The contract information image 432 shows the contract identification number (contract code), the name of the ordering party (advertiser), the contract amount, and the conditions of the viewing index (contract seconds, target value of the first viewing index, target of the second viewing index). Value), number of reference time zones (reference number), contract period, etc. are included. Normally, the contract information image 432 is not changed by an operation on the screen based on the contract information included in the inquiry data. The contract information image 432 of FIG. 23 is an example, and the above-mentioned items may be included, or any of the above-mentioned items may be omitted.

In FIG. 23, the contract code is an identification number of the contract determined between the ordering side (advertiser) and the ordering side. The contract code is given a unique number for each contract. The contract code may be different on the ordering side and the ordering side as long as each contract can be identified. The advertiser is the name of the ordering party (advertiser) of the contract. The contract amount is an amount according to the number of commercials delivered based on the contract determined between the ordering side and the ordering side. Usually, the contract amount is the amount obtained by multiplying the amount corresponding to the number of commercials by the multiplication rate set for each contract. The number of contract seconds is the broadcast time of one commercial. The first viewing index is a target value of the total audience rating of the program frame in the reference time zone corresponding to the program frame in which the CM is inserted in the program frame targeted for drafting. The first viewing index is a target value of the total viewing quality of the program frame in the reference time zone corresponding to the program frame in which the CM is inserted in the draft target program frame. The reference number indicates the week identification number of the reference time zone. For example, if the reference time zone is the week of the 20th week of 2019, the number "1920" which is a combination of the last two digits of 2019 "19" and "20" indicating the week of the year is used. Use as a reference number. The contract target period is the draft target period in the contract corresponding to the inquiry data. In the present embodiment, the contract target period is one week, but the start point, end point, and period of the contract target period are arbitrarily set.

As described above, the image generation device of the present embodiment includes an acquisition unit, a display information generation unit, an output unit, a reception unit, and a calculation unit. The display information generation unit generates a timetable image including a plurality of tags for displaying the first viewing index and the second viewing index for each attribute of the viewer. The reception unit accepts selection of any of a plurality of tags. The display information generation unit generates a timetable image including the first viewing index and the second viewing index for the viewer of the attribute corresponding to the selected tag. The output unit displays a timetable image including the first viewing index and the second viewing index of the attribute corresponding to the selected tag on the screen of the display device.

In the present embodiment, the viewing index according to the attributes of the viewer is displayed on the screen of the display device. Therefore, according to the present embodiment, it becomes easy to select a program frame into which a commercial message is inserted according to the attributes of the target viewer. For example, if the commercial message of the target product is inserted into a program frame that is frequently viewed by the target group of the target product of the commercial message, the advertising effect of the target product is increased.

In one aspect of the present embodiment, the calculation unit calculates the number of commercial messages that can be inserted in the drafting target time zone for each program frame. The display information generation unit generates a timetable image including the number of commercial messages that can be inserted for each program frame. The output unit displays a timetable image including the number of commercial messages that can be inserted for each program frame on the screen of the display device.

In this embodiment, the number of commercial messages that can be inserted is displayed on the screen of the display device for each program frame. Therefore, according to this aspect, it becomes easy to proceed with the drafting work while being aware of the remaining frame of the commercial message.

In one aspect of this embodiment, the reception department acquires inquiries data including contract details regarding the delivery of commercial messages. The calculation unit calculates the amount of money according to the inserted commercial message. The display information generation unit generates a contract information image including the contract contents included in the inquiry data and a draft result image including the amount of money corresponding to the inserted commercial message. The output unit displays at least one of the timetable image, the contract information image, and the draft result image side by side on the screen of the display device.

In this embodiment, the contract information image and the draft result image are displayed on the screen of the display device. Therefore, according to this aspect, it becomes easy to proceed with the drafting work while referring to the contract information and the drafting result.

(Fifth Embodiment)
Next, an example of the image generator according to the fifth embodiment will be described with reference to the drawings. The image generation device of the present embodiment has a simplified configuration of the image generation devices of the first to fourth embodiments.

FIG. 25 is a block showing an example of the configuration of the image generation device 50 of the present embodiment. The image generation device 50 includes a display information generation unit 52 and an output unit 53.

The display information generation unit 52 generates a program frame image including the first viewing index and the second viewing index. The first viewing index indicates the degree to which a program broadcast in the program frame of the reference time zone corresponding to the drafting target time zone of the commercial message is viewed. The second viewing index indicates a measure of the viewing quality of the program broadcast in the reference time zone. The output unit 53 displays the program frame image generated by the display information generation unit 52 on the screen of the display device.

As described above, the image generation device of the present embodiment includes a display information generation unit and an output unit. The display information generation unit generates a program frame image including the first viewing index and the second viewing index. The first viewing index indicates the degree to which a program broadcast in the program frame of the reference time zone corresponding to the drafting target time zone of the commercial message is viewed. The second viewing index indicates a measure of the viewing quality of programs broadcast in the reference time zone. The output unit displays the program frame image generated by the display information generation unit on the screen of the display device.

The image generation device of the present embodiment generates a program frame image including the first viewing index and the second viewing index. Therefore, according to the image generation device of the present embodiment, it is possible to generate an image that enables accurate evaluation of the value of the commercial message inserted in the program frame.

(hardware)
Here, the hardware configuration for executing the processing of the image generation device according to each embodiment of the present invention will be described by taking the information processing device 90 of FIG. 25 as an example. The information processing device 90 of FIG. 25 is a configuration example for executing the processing of the image generation device of each embodiment, and does not limit the scope of the present invention.

As shown in FIG. 25, the information processing device 90 includes a processor 91, a main storage device 92, an auxiliary storage device 93, an input / output interface 95, a communication interface 96, and a drive device 97. In FIG. 25, the interface is abbreviated as I / F (Interface). The processor 91, the main storage device 92, the auxiliary storage device 93, the input / output interface 95, the communication interface 96, and the drive device 97 are connected to each other via the bus 98 so as to be capable of data communication. Further, the processor 91, the main storage device 92, the auxiliary storage device 93, and the input / output interface 95 are connected to a network such as the Internet or an intranet via the communication interface 96. Further, FIG. 25 shows a recording medium 99 capable of recording data.

The processor 91 expands the program stored in the auxiliary storage device 93 or the like into the main storage device 92, and executes the expanded program. In the present embodiment, the software program installed in the information processing apparatus 90 may be used. The processor 91 executes the processing by the image generator according to the present embodiment.

The main storage device 92 has an area in which the program is expanded. The main storage device 92 may be, for example, a volatile memory such as a DRAM (Dynamic Random Access Memory). Further, a non-volatile memory such as MRAM (Magnetoresistive Random Access Memory) may be configured / added as the main storage device 92.

The auxiliary storage device 93 stores various data. The auxiliary storage device 93 is composed of a local disk such as a hard disk or a flash memory. It is also possible to store various data in the main storage device 92 and omit the auxiliary storage device 93.

The input / output interface 95 is an interface for connecting the information processing device 90 and peripheral devices. The communication interface 96 is an interface for connecting to an external system or device through a network such as the Internet or an intranet based on a standard or a specification. The input / output interface 95 and the communication interface 96 may be shared as an interface for connecting to an external device.

The information processing device 90 may be configured to connect an input device such as a keyboard, a mouse, or a touch panel, if necessary. These input devices are used to input information and settings. When the touch panel is used as an input device, the display screen of the display device may also serve as the interface of the input device. Data communication between the processor 91 and the input device may be mediated by the input / output interface 95.

Further, the information processing device 90 may be equipped with a display device for displaying information. When a display device is provided, it is preferable that the information processing device 90 is provided with a display control device (not shown) for controlling the display of the display device. The display device may be connected to the information processing device 90 via the input / output interface 95.

The drive device 97 is connected to the bus 98. The drive device 97 mediates between the processor 91 and the recording medium 99 (program recording medium), such as reading data and programs from the recording medium 99 and writing the processing result of the information processing device 90 to the recording medium 99. .. When the recording medium 99 is not used, the drive device 97 may be omitted.

The recording medium 99 can be realized by, for example, an optical recording medium such as a CD (Compact Disc) or a DVD (Digital Versatile Disc). Further, the recording medium 99 may be realized by a semiconductor recording medium such as a USB (Universal Serial Bus) memory or an SD (Secure Digital) card, a magnetic recording medium such as a flexible disk, or another recording medium. When the program executed by the processor is recorded on the recording medium 99, the recording medium 99 corresponds to the program recording medium.

The above is an example of the hardware configuration for enabling the image generation device according to each embodiment of the present invention. The hardware configuration of FIG. 25 is an example of the hardware configuration for executing the arithmetic processing of the image generator according to each embodiment, and does not limit the scope of the present invention. Further, the scope of the present invention also includes a program for causing a computer to execute a process related to the image generator according to each embodiment. Further, a program recording medium on which the program according to each embodiment is recorded is also included in the scope of the present invention.

The components of the image generator of each embodiment can be arbitrarily combined. Further, the components of the image generation device of each embodiment may be realized by software or by a circuit.

Although the present invention has been described above with reference to the embodiments, the present invention is not limited to the above embodiments. Various changes that can be understood by those skilled in the art can be made to the structure and details of the present invention within the scope of the present invention.

This application claims priority based on Japanese application Japanese Patent Application No. 2020-067239 filed on April 3, 2020, and incorporates all of its disclosures herein.

4

Image generation system

10, 20, 30, 40, 50

Image generation device

11, 21, 31, 41

Acquisition unit

12, 22, 32, 42, 52 Display

information generation unit

13, 23, 33, 43

Output unit

35, 45

Reception unit

36, 46

Calculation unit

100, 200, 300, 400

Display device

310, 410 Terminal 420 Database group 421 First database 422 Second database 423 Third database 424 Fourth database

Claims

A first viewing index showing the degree of viewing of a program broadcast in the reference time zone corresponding to the commercial message drafting target time zone, and a measure of the viewing quality of the program broadcast in the reference time zone. Display information generation means for generating a program frame image including a second viewing index indicating
An image generation device including an output means for displaying the program frame image generated by the display information generation means on the screen of the display device.
The first viewing index is
It is an audience rating indicating the rate at which the program was viewed.
The second viewing index is
At least one of the degree of stay indicating the proportion of the viewer staying in front of the television on which the program is being broadcast and the degree of gaze indicating the proportion of the viewer who was watching the program among the viewers. The image generator according to claim 1, which has a viewing quality corresponding to any one of them.
The display information generating means is
A timetable image in which a plurality of the program frame images are arranged is generated according to the block copy data which is a template of the time schedule of the drafting target time zone.
The output means
The image generation device according to claim 1 or 2, wherein the timetable image is displayed on the screen of the display device.
The display information generating means is
The program frame image of the program is changed to a different display format according to the ratio of the second viewing index to the first viewing index.
The output means
The image generation device according to claim 3, wherein the timetable image whose display format is changed according to the size of the ratio of the second viewing index to the first viewing index is displayed on the screen of the display device.
A reception means for accepting the insertion of the commercial message into the program frame included in the timetable image is provided.
The display information generating means is
Generate the timetable image in which the mark is inserted in the program frame in which the commercial message is inserted.
The output means
The image generation device according to claim 3 or 4, wherein the timetable image in which the mark is inserted is displayed on the screen of the display device.
The display information generating means is
A timetable image including a plurality of tags for displaying the first viewing index and the second viewing index for each attribute of the viewer is generated.
The reception means
Accepts the selection of any of the multiple tags,
The display information generating means is
Generate the timetable image including the first viewing index and the second viewing index for the viewer of the attribute corresponding to the selected tag.
The output means
The image generation device according to claim 5, wherein the timetable image including the first viewing index and the second viewing index of the attribute corresponding to the selected tag is displayed on the screen of the display device.
A calculation means for calculating the number of commercial messages that can be inserted in the drafting target time zone for each program frame is provided.
The display information generating means is
A timetable image including the number of commercial messages that can be inserted for each program frame is generated.
The output means
The image generation device according to claim 5 or 6, wherein the timetable image including the number of commercial messages that can be inserted for each program frame is displayed on the screen of the display device.
The reception means
Obtain inquiries data including contract details regarding the delivery of the commercial message,
The calculation means is
Calculate the amount according to the inserted commercial message,
The display information generating means is
A contract information image including the contract content included in the inquiry data and a draft result image including the amount corresponding to the inserted commercial message are generated.
The output means
The image generation device according to claim 7, wherein at least one of the timetable image, the contract information image, and the draft result image is displayed side by side on the screen of the display device.
The computer
A first viewing index showing the degree of viewing of a program broadcast in the reference time zone corresponding to the commercial message drafting target time zone, and a measure of the viewing quality of the program broadcast in the reference time zone. Generates a program frame image that includes a second viewing index that indicates
An image display method for displaying the generated program frame image on the screen of a display device.
A first viewing index showing the degree of viewing of a program broadcast in the reference time zone corresponding to the commercial message drafting target time zone, and a measure of the viewing quality of the program broadcast in the reference time zone. A process of generating a program frame image including a second viewing index indicating
A program recording medium in which a process of displaying the generated program frame image on a screen of a display device and a program for causing a computer to execute the program are recorded.