WO2021159393A1 - 信息推送方法、装置、服务器及存储介质 - Google Patents
信息推送方法、装置、服务器及存储介质 Download PDFInfo
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- WO2021159393A1 WO2021159393A1 PCT/CN2020/075092 CN2020075092W WO2021159393A1 WO 2021159393 A1 WO2021159393 A1 WO 2021159393A1 CN 2020075092 W CN2020075092 W CN 2020075092W WO 2021159393 A1 WO2021159393 A1 WO 2021159393A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
- H04L65/40—Support for services or applications
Definitions
- This application relates to the field of computer technology, and more specifically, to an information push method, device, server, and storage medium.
- this application proposes an information push method, device, server and storage medium to improve the above problems.
- this application provides an information push method applied to a user portrait service platform, and the method includes: in response to an information push request sent by a third-party information push terminal, acquiring a push target user; and acquiring the push target user The target user portrait of the target user; based on the target user portrait of the push target user, the information corresponding to the information push request is pushed to the target user.
- this application provides an information pushing device that runs on a user portrait service platform, and the device includes: a request processing unit configured to respond to an information pushing request sent by a third-party information pushing terminal to obtain push target users;
- the portrait acquisition unit is used to obtain the target user portrait of the push target user;
- the information push unit is used to push the information corresponding to the information push request to the target user based on the target user portrait of the push target user.
- the present application provides a server including a processor and a memory; one or more programs are stored in the memory and configured to be executed by the processor to implement the above method.
- the present application provides a computer-readable storage medium in which program code is stored, wherein the above-mentioned method is executed when the program code is run by a processor.
- the information push method, device, server, and storage medium provided in this application obtain the push target user in response to an information push request sent by a third-party information push terminal, and obtain the target user portrait of the push target user, based on the push The target user portrait of the target user, and the information corresponding to the information push request is pushed to the target user. Therefore, when the third-party information push terminal needs to send information to the user, it can send an information push request to the user portrait service platform, so that the user portrait service platform can respond to the information push request, and after determining the target user, send an information push request to the target user.
- the user pushes the information corresponding to the information push request, so that the third-party information push terminal can use the user portrait resource of the user portrait service platform to push information, which improves the third-party information push terminal because it does not have a user portrait or does not have a user portrait.
- the problem of having enough user portraits to push accurate information is not due to the third-party information push terminal.
- Figure 1 shows a flowchart of an information push method proposed in an embodiment of the present application
- FIG. 2 shows a flowchart of an information push method proposed in another embodiment of the present application
- FIG. 3 shows a flowchart of an information push method proposed in yet another embodiment of the present application
- FIG. 4 shows a flowchart of an information push method proposed by another embodiment of the present application.
- FIG. 5 shows a flowchart of an information push method proposed by another embodiment of the present application.
- Fig. 6 shows a structural block diagram of an information push device proposed in an embodiment of the present application
- FIG. 7 shows a structural block diagram of an information pushing device proposed by another embodiment of the present application.
- FIG. 8 shows a structural block diagram of another electronic device of the present application for executing the information pushing method according to an embodiment of the present application
- Fig. 9 is a storage unit for storing or carrying program code for implementing the information pushing method according to the embodiment of the present application according to an embodiment of the present application.
- User portrait is a very popular research direction in related fields.
- user portraits that is, user portraits of users
- user portrait tags of related users can be generated, so that user characteristics can be more comprehensively understood.
- the user portrait label is generated, the user can be more targeted to push appropriate content, which can reduce the push operation cost.
- the generated user portrait tag may indicate that the user likes sports, the user likes to eat rice, and the user likes to watch sports games. Then in this case, when pushing a message to the user, a message matching the user's portrait can be pushed.
- a message matching the user's portrait can be pushed.
- the user is using an ordering application, he can push more information about rice.
- a video application he can push more video content about sports games.
- the inventor proposes the information push method, device, server, and storage medium provided in this application, in response to the information push request sent by the third-party information push terminal, obtain the push target user, and obtain the target user portrait of the push target user, Push the information corresponding to the information push request to the target user based on the target user portrait of the push target user. Therefore, when the third-party information push terminal needs to send information to the user, it can send an information push request to the user portrait service platform, so that the user portrait service platform can respond to the information push request, and after determining the target user, send an information push request to the target user.
- the user pushes the information corresponding to the information push request, so that the third-party information push terminal can use the user portrait resource of the user portrait service platform to push information, which improves the third-party information push terminal because it does not have a user portrait or does not have a user portrait.
- the problem of having enough user portraits to push accurate information is not due to the third-party information push terminal.
- the user portrait service platform can be understood as a platform with user portrait collection and storage functions, as well as information push functions.
- the user portrait service platform can run on a single server or in a service cluster composed of multiple servers.
- an information push method provided by an embodiment of the present application is applied to a user portrait service platform, and the method includes:
- the side that sends the information push request is the third-party information push end.
- the third-party information push end can be understood as the end that does not belong to the same company or the same developer as the user portrait service platform.
- the purpose of the third-party information push terminal sending an information push request to the user portrait service platform is to push information to the user through the user portrait service platform.
- the third-party information push terminal is a listed application, and because the application is compensated by the user's use time, it has not yet stored enough user portraits, and thus cannot effectively use the user portraits to achieve accurate directional information.
- the application as a third-party information push terminal can send an information push request to the user portrait service platform to facilitate the user portrait that has been collected in the user portrait service platform to achieve more accurate information push.
- the user portrait service platform After the user portrait service platform receives the information push request, it can then obtain the push target users.
- the push target user can be understood as the user to whom the information is pushed. In this embodiment, there may be multiple ways to obtain the push target user.
- the information push request sent by the third-party push terminal to the user portrait service platform may carry the identification of the target user.
- the push request to obtain the push target user includes: in response to the information push request sent by the third-party information push terminal, obtain the push target user from the information push request. It is understandable that in this way, when the third-party push terminal generates an information push request, it can first obtain the identification of the target user, and then add the identification of the target user to the generated information push request Furthermore, after the user portrait service platform obtains the information push request, it can parse the identification of the push target user from the information push request, and determine the push target user according to the identification of the push target user.
- the identification of the push target user may be the user's account for logging in to the third-party information push terminal, or the user's mobile phone number.
- the information push request may carry the demand for information push at the current time
- the user portrait service platform may determine the push target user according to the demand for the information push after receiving the information push request.
- the information push requirement may be the target area of the information push, and may be the target group of the information push.
- S120 Acquire a target user portrait of the push target user.
- the user portrait service platform For the user portrait service platform, more user portraits are stored, so that the user portrait service platform can obtain the desired target user portrait in the storage area of the platform itself.
- the target user portrait may be all user portraits of the user, or part of the user portraits of the user.
- the user portrait service platform may determine whether the target user portrait is to push all user portraits of the target user or push partial user portraits of the target user according to the third-party information push terminal. It is also possible to determine whether the target user portrait is all user portraits of the target user or partial user portraits of the target user according to the current information push requirements.
- the user portrait of the user may include the user's preferences in various aspects such as sports, literature, entertainment, and consumption.
- the user portrait service platform can only obtain the user's consumption preferences, and does not need to obtain other preferences.
- the user portrait service platform can only obtain the user's sports preferences, without having to obtain other aspects. Preferences.
- S130 Push the information corresponding to the information push request to the target user based on the target user portrait of the push target user.
- the user portrait service platform may push the information corresponding to the information push request to the target user in various ways.
- the pushing information corresponding to the information push request to the target user based on the target user portrait of the target user includes: pushing the target user portrait of the target user through the first
- the client corresponding to the three-party information push terminal pushes the information corresponding to the information push request to the target user.
- the third-party information push terminal can be understood as the side that needs to push information.
- the server can be configured correspondingly, or the client can be configured correspondingly.
- the information push channel may be more sensitive to users, and the more information that is pushed to the user through a certain information push channel, the user's habit of using the information push channel may increase.
- the third-party information push terminal in the case of information push through the user portrait service platform, if the information push can still be completed through the client corresponding to the third-party information push terminal, the user will not perceive that it is through Other platforms (for example, the user portrait service platform in this embodiment) perform information push, but still feel that it is the information directly pushed to the user by the third-party information push terminal, which is beneficial to improve the user’s understanding of the received information. Acceptance in order to increase the information conversion rate.
- the third-party information push terminal A there may be a corresponding client A.
- the information pushed to the user by the user portrait service platform is still pushed to the user through the client A, then The user will not perceive that the message is actually pushed to the client A by the user portrait service platform.
- the server of the client corresponding to the third-party information pushing terminal can communicate with the target user in advance.
- a communication connection is established between the user portrait service platforms.
- the user portrait service platform pushes the information corresponding to the information push request to the target user, it can first push the information to the server of the client corresponding to the third-party information push terminal, and then push the information to the server.
- the client corresponding to the third-party information push terminal can be used to the server of the client corresponding to the third-party information push terminal.
- An information push method provided by this application is to obtain a push target user in response to an information push request sent by a third-party information push terminal, and obtain a target user portrait of the push target user, based on the target user portrait of the push target user, Push the information corresponding to the information push request to the target user. Therefore, when the third-party information push terminal needs to send information to the user, it can send an information push request to the user portrait service platform, so that the user portrait service platform can respond to the information push request, and after determining the target user, send an information push request to the target user.
- the user pushes the information corresponding to the information push request, so that the third-party information push terminal can use the user portrait resource of the user portrait service platform to push the information, which improves the third-party information push terminal because it does not have a user portrait or does not have a user portrait.
- the problem of having enough user portraits to push accurate information is not due to the third-party information push terminal.
- an information push method provided by an embodiment of the present application is applied to a user portrait service platform, and the method includes:
- S210 In response to the information push request sent by the third-party information push terminal, obtain the push target user.
- S220 Obtain the level of the account bound to the third-party information push terminal.
- the user portrait service platform can be pre-configured with multiple levels of accounts, and the contents of the user portraits that can be used corresponding to different accounts are different.
- the content of the user portrait that can be used corresponding to an account with a higher level may be richer.
- the user portrait corresponding to the configuration of the user portrait service platform may include the user's preferences in various aspects such as sports, literature and art, entertainment, and consumption, that is, the situation of the user corresponding to various aspects of sports, literature, entertainment, and consumption.
- Lower-level accounts can use at most one category of user portraits in sports, arts, entertainment, and consumer categories, while middle-level accounts can use one to three categories of sports, arts, entertainment, and consumer categories.
- User portraits, and high-level accounts can use all types of user portraits in sports, arts, entertainment, and consumer categories. Among them, the corresponding use can be understood as the subsequent push of information to the push target user, the push of the information will be based on the corresponding user portrait.
- the user portrait service platform can store the corresponding level of each third-party information push terminal locally or in other storage areas, and then obtain it after the information push request.
- the user portrait service platform may have multiple ways to configure the account level corresponding to each third-party information push terminal.
- the third-party information push terminal can obtain the account of the corresponding level by paying the corresponding consumption amount.
- the higher the amount of consumption paid the higher the level of the account obtained, which in turn can increase the revenue of the user portrait service platform.
- the user portrait service platform can determine the level of the account corresponding to each third-party information push terminal according to the length or number of times the third-party information push terminal uses the user portrait service platform to push information. In this way, the longer or more times the corresponding user portrait service platform is used to push information, the higher the level of the corresponding account, which can increase the stickiness of the third-party information push terminal to the user service platform. It is also conducive to increasing the utilization rate of the user portrait service platform.
- S230 Acquire a target user portrait of the push target user based on the level.
- the number of user portraits corresponding to each level of account can be pre-configured by the user portrait service platform. Which specific category of user portraits can be configured by the third-party information push terminal.
- the type of user portrait corresponding to the low-level account shown above is one.
- the third-party information push terminal can configure the corresponding user portrait type as sports, literature, entertainment, and entertainment. Any one of consumption.
- the acquiring the target user portrait of the pushing target user based on the level includes: determining a target portrait classification matching the level from a plurality of portrait classifications; and corresponding to the pushing target user
- the user portrait classified by the target portrait is used as the target user portrait of the push target user.
- the aforementioned user portraits for sports, literature, entertainment, and consumer categories can be configured as first-level classified portraits, and each first-level classified portrait includes multiple sub-categories.
- sports user portraits as an example, it can also be subdivided into football user portraits, basketball user portraits, and running user portraits.
- consumer user portraits as an example, it can also be subdivided into consumer portraits of electrical appliances, consumer portraits of daily necessities, and user portraits of audiovisual consumption.
- a low-level account may only correspond to user portraits of football and basketball under user portraits of sports, but cannot correspond to user portraits of running.
- a low-level account can correspond to using consumer user portraits under electrical appliances consumer portraits, but consumer consumer portraits and audiovisual consumer user portraits cannot be used.
- the acquiring the target user portrait of the pushing target user based on the level includes: determining target sub-categories each matching the level from a plurality of portrait categories; and corresponding to the pushing target user
- the user portrait of the target sub-category serves as the target user portrait of the push target user.
- S240 Push the information corresponding to the information push request to the target user based on the target user portrait of the push target user.
- An information push method provided by this application is to obtain push target users in response to an information push request sent by a third-party information push terminal, obtain the target user portrait of the push target user based on the level, and obtain the target user portrait of the push target user based on the push target user’s profile.
- the target user portrait, and the information corresponding to the information push request is pushed to the target user. Therefore, when the third-party information push terminal needs to send information to the user, it can send an information push request to the user portrait service platform, so that the user portrait service platform can respond to the information push request, and after determining the target user, send an information push request to the target user.
- the user pushes the information corresponding to the information push request, so that the third-party information push terminal can use the user portrait resource of the user portrait service platform to push information, which improves the third-party information push terminal because it does not have a user portrait or does not have a user portrait.
- the problem of having enough user portraits to push accurate information is not due to the third-party information push terminal.
- an information push method provided by an embodiment of the present application is applied to a user portrait service platform, and the method includes:
- S310 In response to an information push request sent by a third-party information push terminal, obtain an information push task identifier from the information push request.
- S320 Obtain a user corresponding to the information push task identifier as a push target user.
- the push task identifier represents the purpose of the current message push.
- the information push task identifier may be lower than the push purpose, or the crowd may be the push purpose.
- the push task identifier is used to characterize the region corresponding to the push task.
- the acquiring the user corresponding to the information push task identifier as the push target user includes: acquiring the user whose region is the region characterized by the push task identifier as the push target user.
- the merchant corresponding to the third-party information push terminal prepares to list a new product in region A, and then expects to push information about the new product listing to users in region A.
- the push task identifier represents that the destination domain of the information push is region A, that is, it represents that the region corresponding to the push task is region A.
- S340 Push the information corresponding to the information push request to the target user based on the target user portrait of the push target user.
- An information push method provided in this application is in response to an information push request sent by a third-party information push terminal, obtains an information push task identifier from the information push request, and acquires a user corresponding to the information push task identifier as a push target
- the user obtains the target user portrait of the push target user, and pushes the information corresponding to the information push request to the target user based on the target user portrait of the push target user. Therefore, when the third-party information push terminal needs to send information to the user, it can send an information push request to the user portrait service platform, so that the user portrait service platform can respond to the information push request, and after determining the target user, send an information push request to the target user.
- the user pushes the information corresponding to the information push request, so that the third-party information push terminal can use the user portrait resource of the user portrait service platform to push information, which improves the third-party information push terminal because it does not have a user portrait or does not have a user portrait.
- the problem of having enough user portraits to push accurate information is not due to the third-party information push terminal.
- an information push method provided by an embodiment of the present application is applied to a user portrait service platform, and the method includes:
- S410 In response to an information push request sent by a third-party information push terminal, obtain a user identity from the information push request.
- the step of obtaining the user corresponding to the user identity as the push target user includes: if the type of the user identity satisfies a specified type, obtaining the user corresponding to the user identity as the push target user Push target users. If the type of the user ID does not meet the specified type, the type of the user ID is converted to convert the type of the user ID to the specified type; if the conversion is successful, the specified type is obtained User ID; obtaining the user corresponding to the specified type of user ID as the push target user.
- each third-party information push terminal may be different.
- the user identification used by some third-party information push terminals may be the account used by the user to log in to the third-party information push terminal, while the user identification used by some third-party information push terminals may be the user's mobile phone number.
- the user ID added in the information push request may be different.
- the user identity representation used to distinguish different users may be fixed. For example, it can be the user's mobile phone number directly adopted.
- the user portrait service platform needs to convert the type of user identity to convert the account used to log in to the third-party information push terminal into the corresponding mobile phone number.
- the converting the type of the user identity identifier includes: obtaining a type conversion configuration file, the configuration file recording the mutual mapping relationship between multiple types; based on the type conversion configuration file , To convert the type of the user identity. It is understandable that the mutual mapping relationship between each type of user identity can be stored in the type conversion configuration file. For example, the mapping relationship between the account used by the user to log in to the third-party information push terminal and the corresponding mobile phone number.
- the third-party information push terminal A stores the login account yyyy
- the third-party information push terminal B stores the login account yyyy
- the third-party information push terminal A stores the account yyyy and the third-party information push terminal B
- the stored account yyyy may correspond to different users.
- a configuration file that records the mutual mapping relationship between multiple types is separately stored in the user portrait service platform for each third-party information push terminal.
- the method further includes: receiving the type conversion configuration file uploaded by the third-party information push terminal; Store the uploaded type conversion configuration file.
- users of the third-party information push terminal initially register and generate an account on the third-party information push terminal. Therefore, the third-party information push terminal can have a relatively complete mapping relationship between the account and the mobile phone number, and in order to enable the user portrait service platform to more smoothly complete the conversion between the account and the mobile phone number, the third-party information can be pushed Upload the configuration file to the user service platform at the end.
- S430 Acquire a target user portrait of the push target user.
- S440 Push the information corresponding to the information push request to the target user based on the target user portrait of the push target user.
- This application provides an information push method, so that when a third-party information push terminal needs to send information to a user, an information push request can be sent to the user portrait service platform, so that the user portrait service platform can respond to the information push request. After the target user is determined, the information corresponding to the information push request is pushed to the target user, so that the third-party information push terminal can use the user portrait resource of the user portrait service platform to push information, which improves the third party The problem that the information push terminal cannot perform accurate information push because it does not have user portraits or does not have enough user portraits.
- the type of the user identity does not meet the specified type, it can be converted to the specified type first. Then push the target user acquisition operation, which improves the flexibility of the push target user acquisition, so that the third-party information pusher can flexibly choose multiple types of user identification when generating the information push request, and improve the information The ability to parse the push request.
- an information push method provided by an embodiment of the present application is applied to a user portrait service platform, and the method includes:
- S510 Receive a user portrait query request sent by the third-party information push terminal.
- the accurate information push successfully implemented by the user portrait service platform is based on the premise that the user portrait of the target user can be obtained.
- the merchant corresponding to the third-party information push terminal has launched a new product and needs to push the listing information of the new product to the user.
- the information browsing channels used by different users are different, so different user orientations are adopted.
- the usual information browsing channels for message push can further enhance the information conversion rate.
- the third-party information push terminal can confirm by sending a user portrait query request.
- the user portrait service platform can Generate user portrait collection tasks to collect user portraits that have not yet been collected. Wherein, if the unsuccessfully queried user portrait is successfully collected, a message indicating that the user portrait is successfully generated is returned to the third-party information push terminal.
- the third-party information pushing terminal can send an information pushing request to the user portrait service platform.
- S540 Acquire a target user portrait of the push target user.
- S550 Push the information corresponding to the information push request to the target user based on the target user portrait of the push target user.
- the data burying point can be configured in the terminal used by the user, and then the data burying point can be used to collect all the information.
- the feedback status of the pushed information includes at least one of a conversion rate of the information and a reading rate, wherein the conversion rate is a ratio of information that triggers profitable behavior to all pushed information, and the reading rate It is the ratio of the information that has been read to all the information that has been pushed.
- the processing platform can calculate the reading rate and conversion rate to determine the overall feedback of the push target user to the pushed information.
- the reading rate can reflect the reading situation of the pushed information by users among the push target users. It is understandable that when terminal users receive the pushed information, if they can open the pushed information for viewing, then it is more likely to trigger further behaviors related to the pushed information content.
- the terminal device used by the user (for example, the push target user) is configured with a data burying point for data monitoring, and then the reading of the pushed information is detected through the data burying point.
- the display of the push message on the terminal device may be performed by a designated program (for example, a client corresponding to a third-party information push terminal or a client corresponding to a user portrait service platform), and the designated program may be An independent client program can also be a plug-in embedded in a client program. Then, in one way, the aforementioned data burying point for data monitoring can be directly configured in the same client as the specified program. In this case, the data burying point for data monitoring can detect its own location.
- the information display plug-in on the client side loads the information content to obtain whether the user has read the pushed information.
- the content of the information sent to the terminal device to which the user of the target user belongs is "product A will be launched on a month and b, and the introduction information of product A”.
- the data embedding point can obtain the content of the information in advance as the aforementioned "product A will be launched on a month and b, and the introduction information of product A”.
- the data burying point can detect the content of the information loaded by the information display plug-in in the client where it is located.
- the data burying point for data monitoring may not be in the same client terminal as the designated program for information push. Then in this case, the data embedding point cannot detect whether the user has read the pushed information by detecting the content loaded by the information display plug-in. So as a way, in the case that the data burying point for data monitoring and the designated program for information push are not in the same client, the data burying point can detect whether the user is running by detecting the operation of the client for displaying the pushed information. I have read the posted information. In this case, in addition to pre-obtaining the content of the pushed information itself, the data burying point for data monitoring can also obtain the identification of the client that displays the pushed information.
- the content of the push information sent to the push target user is "XX sports competition is about to open"
- the data burying point for data monitoring can not only obtain the content of the pushed information, but also obtain the push The information is pushed by client A.
- the operation of client A can be detected.
- the detection of client A may include detecting the content displayed by the terminal device when it is detected that client A is running in the foreground. If it is detected that the displayed content is the aforementioned "XX sports competition is about to open", It can be determined that the user has read the pushed information, so that even if the data buried point and the designated program for information push are not in the same client, the user's reading of the pushed information can still be detected.
- This application provides an information push method, so that when a third-party information push terminal needs to send information to a user, an information push request can be sent to the user portrait service platform, so that the user portrait service platform can respond to the information push request. After the target user is determined, the information corresponding to the information push request is pushed to the target user, so that the third-party information push terminal can use the user portrait resource of the user portrait service platform to push information, which improves the third party The problem that the information push terminal cannot perform accurate information push because it does not have user portraits or does not have enough user portraits.
- an information push device 600 provided by an embodiment of the present application runs on a user portrait service platform, and the device 600 includes:
- the request processing unit 610 is configured to respond to an information push request sent by a third-party information push terminal to obtain a push target user.
- the request processing unit 610 is specifically configured to obtain an information push task identifier from the information push request in response to an information push request sent by a third-party information push terminal; and obtain a user corresponding to the information push task identifier As the target user of the push.
- the push task identifier is used to characterize the region corresponding to the push task.
- the request processing unit 610 may be specifically configured to obtain users whose areas are represented by the push task identifier as push target users.
- the request processing unit 610 is configured to respond to an information push request sent by a third-party information push terminal, and obtain a user identity from the information push request; and obtain a user corresponding to the user identity as the push Target users.
- the request processing unit 610 is specifically configured to, if the type of the user identity identifier meets a specified type, obtain the user corresponding to the user identity identifier as the push target user.
- the request processing unit 610 is also specifically configured to convert the type of the user identity to the specified type if the type of the user identity does not meet the specified type. Type; if the conversion is successful, the user identity of the specified type is obtained; the user corresponding to the user identity of the specified type is obtained as the push target user.
- the request processing unit 610 is specifically configured to obtain a type conversion configuration file, where the configuration file records the mutual mapping relationship between multiple types; based on the type conversion configuration file, the user identity is identified The type is converted.
- the portrait obtaining unit 620 is configured to obtain the target user portrait of the push target user.
- the portrait obtaining unit 620 is specifically configured to obtain the level of the account bound to the third-party information push terminal; and obtain the target user portrait of the push target user based on the level.
- the portrait acquisition unit 620 is specifically configured to determine a target portrait classification matching the level from a plurality of portrait classifications; and push the target user to correspond to the user of the target portrait classification
- the portrait serves as the target user portrait of the push target user.
- each portrait classification includes multiple levels of sub-categories
- the portrait acquisition unit 620 is specifically configured to determine the target sub-categories each matching the level from the multiple portrait categories; and correspond to the push target user
- the user portrait in the target sub-category is used as the target user portrait of the push target user.
- the information push unit 630 is configured to push information corresponding to the information push request to the target user based on the target user portrait of the push target user.
- the information pushing unit 630 is specifically configured to push the information corresponding to the information push request to the target user through the client corresponding to the third-party information pushing terminal based on the target user portrait of the pushing target user. information.
- the device 600 further includes:
- the user portrait management unit 640 is configured to receive a user portrait query request sent by the third-party information push terminal; in response to the query request, query the requested user portrait; if the requested query user portrait is successfully queried , Returns a message indicating the success of the query.
- the user portrait management unit 640 is further configured to generate a user portrait collection task if the requested user portrait is not successfully queried, so as to collect the user portrait that is not successfully queried.
- the user portrait management unit 640 is further configured to, if the unsuccessfully queried user portrait is successfully collected, return a message indicating that the user portrait is successfully generated to the third-party information push terminal.
- another electronic device 200 including a processor 102 that can execute the foregoing information pushing method is also provided in an embodiment of the present application.
- the electronic device 200 further includes a memory 104 and a network module 106.
- the memory 104 stores a program that can execute the content in the foregoing embodiment, and the processor 102 can execute the program stored in the memory 104.
- the internal structure of the processor 102 may be as shown in FIG. 1.
- the processor 102 may include one or more cores for processing data and a message matrix unit.
- the processor 102 uses various interfaces and lines to connect various parts of the entire electronic device 200, and executes by running or executing instructions, programs, code sets, or instruction sets stored in the memory 104, and calling data stored in the memory 104.
- the processor 102 may use at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA).
- DSP Digital Signal Processing
- FPGA Field-Programmable Gate Array
- PDA Programmable Logic Array
- the processor 102 may integrate one or a combination of a central processing unit (CPU), a graphics processing unit (GPU), a modem, and the like.
- the CPU mainly processes the operating system, user interface, and application programs; the GPU is used for rendering and drawing of display content; the modem is used for processing wireless communication. It can be understood that the above-mentioned modem may not be integrated into the processor 102, but may be implemented by a communication chip alone.
- the memory 104 may include random access memory (RAM) or read-only memory (Read-Only Memory).
- the memory 104 may be used to store instructions, programs, codes, code sets or instruction sets.
- the memory 104 may include a storage program area and a storage data area, where the storage program area may store instructions for implementing the operating system and instructions for implementing at least one function (such as touch function, sound playback function, image playback function, etc.) , Instructions used to implement the following various method embodiments, etc.
- the data storage area can also store data (such as phone book, audio and video data, chat record data) created by the terminal 100 during use.
- the network module 106 is used to receive and send electromagnetic waves, and realize the mutual conversion between electromagnetic waves and electrical signals, so as to communicate with a communication network or other devices, such as with an audio playback device.
- the network module 106 may include various existing circuit elements for performing these functions, for example, an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a subscriber identity module (SIM) card, a memory, etc. .
- SIM subscriber identity module
- the network module 106 can communicate with various networks, such as the Internet, an intranet, and a wireless network, or communicate with other devices through a wireless network.
- the aforementioned wireless network may include a cellular telephone network, a wireless local area network, or a metropolitan area network.
- the network module 106 can exchange information with the base station.
- FIG. 9 shows a structural block diagram of a computer-readable storage medium provided by an embodiment of the present application.
- the computer-readable medium 1100 stores program code, and the program code can be invoked by a processor to execute the method described in the foregoing method embodiment.
- the computer-readable storage medium 1100 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM.
- the computer-readable storage medium 1100 includes a non-transitory computer-readable storage medium.
- the computer-readable storage medium 1100 has a storage space for executing the program code 810 of any method step in the above-mentioned method. These program codes can be read from or written into one or more computer program products.
- the program code 1110 may be compressed in an appropriate form, for example.
- the information push method, device, server, and storage medium provided by this application respond to an information push request sent by a third-party information push terminal to obtain a push target user, and obtain a target user portrait of the push target user , Based on the target user portrait of the push target user, push the information corresponding to the information push request to the target user. Therefore, when the third-party information push terminal needs to send information to the user, it can send an information push request to the user portrait service platform, so that the user portrait service platform can respond to the information push request, and after determining the target user, send an information push request to the target user.
- the user pushes the information corresponding to the information push request, so that the third-party information push terminal can use the user portrait resource of the user portrait service platform to push the information, which improves the third-party information push terminal because it does not have a user portrait or does not have a user portrait.
- the problem of having enough user portraits to push accurate information is not due to the third-party information push terminal.
Abstract
本申请实施例公开了一种信息推送方法、装置、服务器及存储介质。方法包括：响应于第三方信息推送端发送的信息推送请求，获取推送目标用户；获取推送目标用户的目标用户画像；基于推送目标用户的目标用户画像，向目标用户推送与信息推送请求对应的信息。从而在第三方信息推送端需要发送信息给用户时，可以向用户画像服务平台发送信息推送请求，进而使得用户画像服务平台可以响应于该信息推送请求，向目标用户推送与信息推送请求对应的信息，以实现在第三方信息推送端可以借助于用户画像服务平台的用户画像资源进行信息的推送，改善了第三方信息推送端因为不具有用户画像或者不具有足够的用户画像而无法进行准确的信息推送的问题。
Description
本申请涉及计算机技术领域，更具体地，涉及一种信息推送方法、装置、服务器及存储介质。
随着互联网业务的发展，数据也在呈现爆炸式的增长，在各行各业对数据的操作需求越来越多，例如相关的推荐系统可以根据用户画像进行信息的推送。但是，对于一些无法有效的进行用户画像收集的信息推送方而言，无法准确的给用户推送所需的信息。
发明内容
鉴于上述问题，本申请提出了一种信息推送方法、装置、服务器及存储介质，以改善上述问题。
第一方面，本申请提供了一种信息推送方法，应用于用户画像服务平台，所述方法包括：响应于第三方信息推送端发送的信息推送请求，获取推送目标用户；获取所述推送目标用户的目标用户画像；基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
第二方面，本申请提供了一种信息推送装置，运行于用户画像服务平台，所述装置包括：请求处理单元，用于响应于第三方信息推送端发送的信息推送请求，获取推送目标用户；画像获取单元，用于获取所述推送目标用户的目标用户画像；信息推送单元，用于基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
第三方面，本申请提供了一种服务器，包括处理器以及存储器；一个或多个程序被存储在所述存储器中并被配置为由所述处理器执行以实现上述的方法。
第四方面，本申请提供了一种计算机可读存储介质，所述计算机可读存储介质中存储有程序代码，其中，在所述程序代码被处理器运行时执行上述的方法。
本申请提供的一种信息推送方法、装置、服务器及存储介质，响应于第三方信息推送端发送的信息推送请求，获取推送目标用户，获取所述推送目标用户的目标用户画像，基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。从而在第三方信息推送端需要发送信息给用户时，可以向用户画像服务平台发送信息推送请求，进而使得用户画像服务平台可以响应于该信息推送请求，在确定推送目标用户后，向所述目标用户推送与所述信息推送请求对应的信息，以实现在第三方信息推送端可以借助于用户画像服务平台的用户画像资源进行信息的推送，改善了第三方信息推送端因为不具有用户画像或者不具有足够的用户画像而无法进行准确的信息推送的问题。
为了更清楚地说明本申请实施例中的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实施例，对于本领域技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1示出了本申请一实施例提出的一种信息推送方法的流程图
图2示出了本申请另一实施例提出的一种信息推送方法的流程图；
图3示出了本申请再一实施例提出的一种信息推送方法的流程图；
图4示出了本申请又一实施例提出的一种信息推送方法的流程图；
图5示出了本申请又一实施例提出的一种信息推送方法的流程图；
图6示出了本申请实施例提出的一种信息推送装置的结构框图；
图7示出了本申请另一实施例提出的一种信息推送装置的结构框图；
图8示出了本申请的用于执行根据本申请实施例的信息推送方法的另一种电子设备的结构框图；
图9是本申请实施例的用于保存或者携带实现根据本申请实施例的信息推送方法的程序代码的存储单元。
下面将结合本申请实施例中的附图，对本申请实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本申请一部分实施例，而不是全 部的实施例。基于本申请中的实施例，本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例，都属于本申请保护的范围。
用户画像是相关领域中一个十分热门的研究方向。通过对用户的活跃行为以及消费行为等信息进行处理、挖掘以及刻画，可以形成用户画像(即用户的用户画像)，进而生成相关用户的用户画像标签，从而可以更全面地了解用户特征。在用户画像标签生成完成后，可以更针对性地对该用户进行合适的内容推送，可以实现降低推送运营成本。
例如，生成某个用户的用户画像标签后，该生成的用户画像标签可以表征该用户喜欢体育运动、该用户喜欢吃米饭以及该用户喜欢看体育比赛。那么在这种情况下，在给该用户推送消息时，可以推送匹配用户画像的消息。例如，当该用户在使用点餐类的应用程序的过程中，可以推送更多关于米饭的信息。而当该用户在使用视频类的应用程序时，可以推送更多关于体育比赛的视频内容。
发明人在研究中发现，并不所有的信息推送端都具有用户画像的收集能力，或者并不是所有的信息推送端在进行信息推送时已经收集到足够的用户画像。例如，对于一些较为小众的应用程序，本身的用户基础较差，所以在没有较多用户使用的情况下，并不能有效的对用户的用户画像进行收集。还有，因为用户画像表征的是用户对于某些方面的喜好，因而收集用户画像的过程需要消耗一定的时间，例如，一个星期或者一个月等。但是，对于一些新发布的应用程序，因为使用时间不长，可能也无法有效的手机到用户画像。
因此，发明人提出了本申请提供的信息推送方法、装置、服务器及存储介质，响应于第三方信息推送端发送的信息推送请求，获取推送目标用户，获取所述推送目标用户的目标用户画像，基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。从而在第三方信息推送端需要发送信息给用户时，可以向用户画像服务平台发送信息推送请求，进而使得用户画像服务平台可以响应于该信息推送请求，在确定推送目标用户后，向所述目标用户推送与所述信息推送请求对应的信息，以实现在第三方信息推送端可以借助于用户画像服务平台的用户画像资源进行信息的推送，改善了第三方信息推送端因为不具有用户画像或者不具有足够的用户画像而无法进行准确的信息推送的问题。
下面先对本申请实施例涉及的技术术语进行介绍。
用户画像服务平台：用户画像服务平台可以理解为具有用户画像收集以及存储功能，且具有信息推送功能的平台。用户画像服务平台可以运行在一个单台的服务器上，也可以运行于多个服务器组成的服务集群中。
下面将结合附图具体描述本申请的各实施例。
请参阅图1，本申请实施例提供的一种信息推送方法，应用于用户画像服务平台，所述方法包括：
S110：响应于第三方信息推送端发送的信息推送请求，获取推送目标用户。
需要说明的是，对于用户画像服务平台而言，发送该信息推送请求的一侧为第三方信息推送端。而其中的，第三方信息推送端可以理解为与用户画 像服务平台不属于同一个公司或者不属于同一个开发者的一端。其中，第三方信息推送端向用户画像服务平台发送信息推送请求的目的是为了通过用户画像服务平台来向用户推送的信息。示例性的，第三方信息推送端为才上市的应用程序，而该应用程序因为被用户的使用时间补偿，还未存储有足够的用户画像，进而无法有效的利用用户画像来实现准确的定向信息推送，那么该作为第三方信息推送端的应用程序就可以向用户画像服务平台发送信息推送请求，以便利用户画像服务平台中已经采集的用户画像来进行实现更为准确的信息推送。
用户画像服务平台在接收到信息推送请求后，进而就可以获取推送目标用户。其中，推送目标用户可以理解为将信息推送到的用户。而在本实施例中可以有多种方式来获取推送目标用户。
作为一种方式，在第三方推送端发送给用户画像服务平台的信息推送请求中可以携带有关于推送目标用户的标识，那么在这种情况下，所述响应于第三方信息推送端发送的信息推送请求，获取推送目标用户，包括：响应于第三方信息推送端发送的信息推送请求，从所述信息推送请求中获取推送目标用户。可以理解的是，在这种方式下，第三方推送端在生成信息推送请求时，可以先获取关于推送目标用户的标识，然后将该关于推送目标用户的标识增加到所生成的信息推送请求中，进而用户画像服务平台在获取到信息推送请求后，就可以从信息推送请求中解析出关于推送目标用户的标识，以根据该关于推送目标用户的标识来确定推送目标用户。示例性的，该关于推送目标用户的标识可以为用户的登录第三方信息推送端的帐号，也可以为用户的手机号码。
作为另一种方式，在信息推送请求中可以携带有关于当次进行信息推送的需求，用户画像服务平台可以在接收到信息推送请求后，根据该信息推送的需求来确定推送目标用户。示例性的，该信息推送的需求可以所信息推送的目的区域，以及可以为信息推送的目的人群。
S120：获取所述推送目标用户的目标用户画像。
需要说明的是，对于用户画像服务平台而言存储有较多的用户画像，进而使得用户画像服务平台可以在平台自身的存储区域中获取到所需的目标用户画像。其中，该目标用户画像可以为用户的所有用户画像，也可以为用户的部分用户画像。可选的，用户画像服务平台可以根据第三方信息推送端来确定目标用户画像为推送目标用户的所有用户画像，还是推送目标用户的部分用户画像。也可以根据当次的信息推送需求来确定目标用户画像为推送目标用户的所有用户画像，还是推送目标用户的部分用户画像。
示例性的，用户的用户画像可以包括用户在体育、文艺、娱乐以及消费等各个方面的喜好。而用户画像服务平台当次所接收到的信息推送请求是关于推送一个新产品上市的消息时，用户画像服务平台可以仅获取用户在消费方面的喜好即可，而不用去获取其他方面的喜好。再例如，若用户画像服务平台当次所接收到的信息推送请求是关于推送一个体育赛事的消息时，用户画像服务平台可以仅获取用户在体育方面的喜好即可，而不用去获取其他方 面的喜好。
S130：基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
在本实施例中，用户画像服务平台可以通过多种方式向所述目标用户推送与所述信息推送请求对应的信息。
作为一种方式，所述基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息包括：基于所述推送目标用户的目标用户画像，通过所述第三方信息推送端对应的客户端向所述目标用户推送与所述信息推送请求对应的信息。
需要说明的是，第三方信息推送端可以理解为需要进行信息推送的一侧。而对于第三方信息推送端而言，可以对应配置有服务端，也可以对应配置有客户端。再者，可以理解的是，对于用户而言信息推送渠道可能是较为敏感的，越多的通过某个信息推送渠道给用户推送的信息，可能就会增加用户对于该信息推送渠道的使用习惯。并且，对于第三方信息推送端，在通过用户画像服务平台进行信息推送的情况下，若依然可以通过第三方信息推送端对应的客户端来完成信息的推送，可以让用户不会感知到是通过其他的平台(例如，本实施例中的用户画像服务平台)进行的信息推送，而依然会觉得是第三方信息推送端直接推送给用户的信息，进而有利于提升用户对于所接收到的信息的接受程度，以便提升信息转化率。
示例性的，对于第三方信息推送端A而言可以有对应有客户端A，那么在这种情况下，用户画像服务平台推送给用户的信息依然是通过客户端A推送给用户的，那么就用户就不会感知到其中实际是由用户画像服务平台将消息推送到客户端A的。
作为一种方式，为了实现可以通过所述第三方信息推送端对应的客户端向所述目标用户推送与所述信息推送请求对应的信息，第三方信息推送端对应的客户端的服务端可以预先与该用户画像服务平台之间建立通信连接。进而当用户画像服务平台在向所述目标用户推送与所述信息推送请求对应的信息时，可以先将信息推到第三方信息推送端对应的客户端的服务端，然后再由该服务端推送到该第三方信息推送端对应的客户端。
本申请提供的一种信息推送方法，响应于第三方信息推送端发送的信息推送请求，获取推送目标用户，获取所述推送目标用户的目标用户画像，基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。从而在第三方信息推送端需要发送信息给用户时，可以向用户画像服务平台发送信息推送请求，进而使得用户画像服务平台可以响应于该信息推送请求，在确定推送目标用户后，向所述目标用户推送与所述信息推送请求对应的信息，以实现在第三方信息推送端可以借助于用户画像服务平台的用户画像资源进行信息的推送，改善了第三方信息推送端因为不具有用户画像或者不具有足够的用户画像而无法进行准确的信息推送的问题。
请参阅图2，本申请实施例提供的一种信息推送方法，应用于用户画像服务平台，所述方法包括：
S210：响应于第三方信息推送端发送的信息推送请求，获取推送目标用户。
S220：获取所述第三方信息推送端所绑定帐号的等级。
需要说明的是，用户画像服务平台可以预先配置多个等级的帐号，而不同的帐号所对应的可以使用的用户画像的内容不同。可选的，等级越高的帐号所对应的可以使用的用户画像的内容可以越丰富。示例性的，在用户画像服务平台对应配置的用户画像可以包括用户在体育、文艺、娱乐以及消费等各个方面的喜好，也就是用户对应于体育、文艺、娱乐以及消费等各个方面的画像的情况下，低等级的帐号可以对应使用的体育、文艺、娱乐以及消费类中的最多一个类别的用户画像，而中等级的帐号可以使用体育、文艺、娱乐以及消费类中的一到三个类别的用户画像，而高等级的帐号可以使用体育、文艺、娱乐以及消费类中的所有类别的用户画像。其中，对应使用可以理解为后续在向推送目标用户推送信息时，会基于对应使用的用户画像来进行信息的推送。
基于前述内容，用户画像服务平台可以在本地或者其他存储区域存储每个第三方信息推送端对应的等级，进而在信息推送请求后进行获取。
在本实施例中，用户画像服务平台可以有多种方式来配置每个第三方信息推送端对应的帐号等级。
作为一种方式，第三方信息推送端可以通过支付对应的消费金额的方式来得到对应等级的帐号。在这种方式下，所支付的消费金额越高那么对应所得到的帐号的等级越高，进而可以增加用户画像服务平台的收益。
作为另外一种方式，用户画像服务平台可以根据第三方信息推送端使用用户画像服务平台进行信息推送的时长或者次数来确定每个第三方信息推送端对应帐号的等级。在这种方式下，对应的使用用户画像服务平台进行信息推送的时长越长或者次数越多，那么所对应的帐号的等级越高，进而可以增加第三方信息推送端对于用户服务平台的粘性，也有利于增加用户画像服务平台的使用率。
S230：基于所述等级获取所述推送目标用户的目标用户画像。
如前述内容所示，每个等级的帐号对应的用户画像的数量可以预先由用户画像服务平台进行配置。而其中具体哪个类别的用户画像可以由第三方信息推送端自行进行配置。示例性的，对于前述所示的低等级帐号所对应使用的用户画像的类型为一个，在这种情况下，第三方信息推送端可以配置对应使用的用户画像的类型为体育、文艺、娱乐以及消费中的任一一个。
那么基作为一种方式，所述基于所述等级获取所述推送目标用户的目标用户画像包括：从多个画像分类中确定与所述等级匹配的目标画像分类；将所述推送目标用户对应于所述目标画像分类的用户画像作为所述推送目标用户的目标用户画像。
作为另外一种方式，除了可以配置不同等级的帐号对应不同数量的用户画像类型外，还可以配置不同等级的帐号对应不同的分级程度的用户画像。可选的，对于前述的所示的体育、文艺、娱乐以及消费类的用户画像可以配 置为一级分类画像，每个一级分类的画像各自包括有多级子分类。以体育类的用户画像为例，还可以细分为足球类的用户画像、篮球类的用户画像以及跑步类的用户画像。再以消费类的用户画像为例，还可以细分为为电器消费类的用户画像、生活用品消费类的用户画像以及视听消费类的用户画像。进而在这种情况下，对于低等级的帐号即使可以对应使用所有一级分类画像，但是对于每个一级分类画像下的多级子分类的对应使用情况则会有所限制。例如，对于低等级的帐号可以仅对应使用体育类的用户画像下的足球类的用户画像、篮球类的用户画像，而无法对应使用跑步类的用户画像。再例如，对于低等级的帐号可以对应使用消费类的用户画像下的电器消费类的用户画像，而无法使用生活用品消费类的用户画像以及视听消费类的用户画像。
在这种方式下，所述基于所述等级获取所述推送目标用户的目标用户画像包括：从多个画像分类中确定各自与所述等级匹配的目标子分类；将所述推送目标用户对应于所述目标子分类的用户画像作为所述推送目标用户的目标用户画像。
S240：基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
本申请提供的一种信息推送方法，响应于第三方信息推送端发送的信息推送请求，获取推送目标用户，基于所述等级获取所述推送目标用户的目标用户画像，基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。从而在第三方信息推送端需要发送信息给用户时，可以向用户画像服务平台发送信息推送请求，进而使得用户画像服务平台可以响应于该信息推送请求，在确定推送目标用户后，向所述目标用户推送与所述信息推送请求对应的信息，以实现在第三方信息推送端可以借助于用户画像服务平台的用户画像资源进行信息的推送，改善了第三方信息推送端因为不具有用户画像或者不具有足够的用户画像而无法进行准确的信息推送的问题。
请参阅图3，本申请实施例提供的一种信息推送方法，应用于用户画像服务平台，所述方法包括：
S310：响应于第三方信息推送端发送的信息推送请求，从所述信息推送请求中获取信息推送任务标识。
S320：获取与所述信息推送任务标识对应的用户作为推送目标用户。
需要说明的是，在本实施例中，推送任务标识表征的是当次所进行的消息推送的目的。可选的，该信息推送任务标识可以以低于为推送目的，也可以人群为推送目的。
作为一种方式，所述推送任务标识用于表征推送任务对应的地域。所述获取与所述信息推送任务标识对应的用户作为推送目标用户，包括：获取所属地域为所述推送任务标识表征的地域的用户作为推送目标用户。示例性的，该于第三方信息推送端对应的商户准备在地域A新上市一个产品，进而期望向地域A的用户推送关于该新产品上市的信息。在这种情况下，该推送任务标识表征的是信息推送的目的地域为地域A，即表征推送任务对应的地域为地域A。
S330：获取所述推送目标用户的目标用户画像。
S340：基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
本申请提供的一种信息推送方法，响应于第三方信息推送端发送的信息推送请求，从所述信息推送请求中获取信息推送任务标识，获取与所述信息推送任务标识对应的用户作为推送目标用户，获取所述推送目标用户的目标用户画像，基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。从而在第三方信息推送端需要发送信息给用户时，可以向用户画像服务平台发送信息推送请求，进而使得用户画像服务平台可以响应于该信息推送请求，在确定推送目标用户后，向所述目标用户推送与所述信息推送请求对应的信息，以实现在第三方信息推送端可以借助于用户画像服务平台的用户画像资源进行信息的推送，改善了第三方信息推送端因为不具有用户画像或者不具有足够的用户画像而无法进行准确的信息推送的问题。
请参阅图4，本申请实施例提供的一种信息推送方法，应用于用户画像服务平台，所述方法包括：
S410：响应于第三方信息推送端发送的信息推送请求，从所述信息推送请求中获取用户身份标识。
S420：获取与所述用户身份标识对应的用户作为推送目标用户。
其中，作为一种方式，所述获取与所述用户身份标识对应的用户作为推送目标用户的步骤包括：若所述用户身份标识的类型满足指定类型，获取与所述用户身份标识对应的用户作为推送目标用户。若所述用户身份标识的类型不满足指定类型，对所述用户身份标识的类型进行转换，以将所述用户身份标识的类型转换为所述指定类型；若转换成功，得到所述指定类型的用户身份标识；获取与所述指定类型的用户身份标识对应的用户作为推送目标用户。
需要说明的是，每个第三方信息推送端所对应的用户身份标识可能是不同的。例如，有的第三方信息推送端所使用的用户身份标识可能是用户用于登录第三方信息推送端的帐号，而有的第三方信息推送端所使用的用户身份标识可能是用户的手机号码。那么在这种情况下，第三方信息推送端在向用户画像服务平台发送信息推送请求时，添加在信息推送请求中的用户身份标识可能会不同。但是，用户画像服务平台在进行信息的推送时，用于区别不同用户的用户身份表示可能是固定的。例如，可以是直接采用的用户的手机号码，那么在这种情况下，如果用户画像服务平台所接收到的信息推送请求中所携带的用户身份标识为用户用于登录第三方信息推送端的帐号，用户画像服务平台就需要进行用户身份标识的类型的转换，以将用于登录第三方信息推送端的帐号转换为对应的手机号码。
其中，可选的，所述对所述用户身份标识的类型进行转换，包括：获取类型转换配置文件，所述配置文件记录有多个类型之间的相互映射关系；基于所述类型转换配置文件，对所述用户身份标识的类型进行转换。可以理解的是，在该类型转换配置文件中可以存储有每种用户身份标识之间的相互的 映射关系。例如，用户用于登录第三方信息推送端的帐号和对应手机号码之间的映射关系。
需要说明的是，对于不同的第三方信息推送端可能会有两个不同的用户所使用的帐号是相同的。例如，对于第三方信息推送端A存储有登录用的帐号yyyy，而对于第三方信息推送端B存储有登录用的帐号yyyy，但是第三方信息推送端A存储帐号yyyy和第三方信息推送端B存储的帐号yyyy可能是对应不同的用户的。那么为了避免用户标识类型的转换错误，在用户画像服务平台中对应每个第三方信息推送端单独存储一个记录有多个类型之间的相互映射关系的配置文件。
在这种方式下，可选的，所述响应于第三方信息推送端发送的信息推送请求，获取推送目标用户之前还包括：接收所述第三方信息推送端上传的所述类型转换配置文件；存储上传的所述类型转换配置文件。需要说明的是，第三方信息推送端的用户最初是在第三方信息推送端进行注册生成帐号的。所以第三方信息推送端中可以有较为完成的帐号和手机号码之间的映射关系，进而为了可以使得用户画像服务平台可以更加顺利的完成帐号和手机号码之间的转换，可以由第三方信息推送端上传配置文件到用户服务平台。
S430：获取所述推送目标用户的目标用户画像。
S440：基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
本申请提供的一种信息推送方法，从而在第三方信息推送端需要发送信息给用户时，可以向用户画像服务平台发送信息推送请求，进而使得用户画像服务平台可以响应于该信息推送请求，在确定推送目标用户后，向所述目标用户推送与所述信息推送请求对应的信息，以实现在第三方信息推送端可以借助于用户画像服务平台的用户画像资源进行信息的推送，改善了第三方信息推送端因为不具有用户画像或者不具有足够的用户画像而无法进行准确的信息推送的问题。并且，在本实施例中，在基于从信息推送请求中用户身份标识来确定推送目标用户的情况下，在若所述用户身份标识的类型不满足指定类型的情况下，可以先转换为指定类型后再进行推送目标用户获取的操作，进而提升了推送目标用户获取的灵活性，从而使得第三方信息推送方在生成信息推送请求时，可以灵活的选择多种类型的用户身份标识，提升了信息推送请求的解析能力。
请参阅图5，本申请实施例提供的一种信息推送方法，应用于用户画像服务平台，所述方法包括：
S510：接收所述第三方信息推送端发送的用户画像查询请求。
需要说明的是，用户画像服务平台顺利实现的准确的信息推送，是以能够获取到推送目标用户的用户画像为前提的。示例性的，第三方信息推送端对应的商户推出了新的产品，需要将该新的产品的上市信息推送给用户，而不同的用户惯用的信息浏览渠道不同，那么针对不同的用户定向采用各自惯用的信息浏览渠道进行消息推送可以进一步的增强信息的转化率。
第三方信息推送端为了确定用户画像服务平台是否具有所需的用户画像，可以通过发送用户画像查询请求来确认。
S520：响应于所述查询请求，对所请求查询的用户画像进行查询。
S521：若未成功查询到所请求查询的用户画像，生成用户画像采集任务，以采集所述未成功查询到的用户画像。
在用户画像服务平台当前不存在第三方信息推送端所请求查询的用户画像时，为了能够增加该第三方信息推送端的粘性，以及也能够丰富用户画像平台所存储的用户画像，用户画像服务平台可以生成用户画像采集任务以采集还未收集到的用户画像。其中，若成功采集到所述未成功查询到的用户画像，向所述第三方信息推送端返回用户画像生成成功的消息。
S522：若成功查询到所请求查询的用户画像，返回表征查询成功的消息。
S530：响应于第三方信息推送端发送的信息推送请求，获取推送目标用户。
可以理解的是，第三方信息推送端在接收到该表征查询成功的消息后，就可以向用户画像服务平台发送信息推送请求。
S540：获取所述推送目标用户的目标用户画像。
S550：基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
需要说明的是，为了能够即时的对所述信息推送请求对应的信息的反馈情况进行获取，作为一种方式，可以在用户所使用的终端中配置数据埋点，进而通过数据埋点来收集所推送的信息的反馈情况。其中，可选的，所述反馈情况包括所述信息的转化率以及阅读率中的至少一个，其中，所述转化率为触发有收益行为的信息与所有推送的信息的比率，所述阅读率为阅读过的信息占所述所有推送的信息的比率。
其中，在本申请实施例中所要获取的是推送目标用户整体上对于推送的信息的反馈情况，而不仅仅是推送目标用户中单一用户的反馈情况。在这种方式下，处理平台可以通过计算阅读率以及转化率来确定推送目标用户对应用户整体上对所推送的信息的反馈情况。其中，阅读率可以反映推送目标用户中的用户对推送的信息的阅读情况。可以理解的是，终端用户在接收到推送的信息时，如果能够打开推送的信息进行阅览那么才有更大可能会触发进一步的与该推送的信息内容相关的行为。
那么作为一种方式，在用户(例如，推送目标用户)所使用的终端设备中配置进行数据监测的数据埋点，进而通过该数据埋点来检测推送的信息的阅读情况。
可选的，终端设备上进行推送消息展示的可以是由指定程序来(例如，第三方信息推送端对应的客户端或者是用户画像服务平台对应的客户端)完成的，而该指定程序可以为独立的客户端程序，也可以为嵌入在某个客户端程序中的插件。那么在一种方式中，前述进行数据监测的数据埋点可以是直接配置在与该指定程序在同一个客户端中，那么在这种情况下，进行数据监测的数据埋点通过检测自己所在的客户端的信息展示插件加载信息内容的情况即可获取到用户是否已经阅读推送的信息。示例性的，发送给推送目标用户的用户所属终端设备的信息的内容为“产品A即将在a月b日上市，以及产品A的介绍 信息”。那么在这种情况下，数据埋点可以预先获取到该信息的内容为前述的“产品A即将在a月b日上市，以及产品A的介绍信息”。那么在这种情况下，数据埋点可以对所在客户端中的信息展示插件所加载的信息的内容进行检测，若检测到所加载的内容为前述的“产品A即将在a月b日上市，以及产品A的介绍信息”，即可判定该用户已经阅览了该信息，从而通过该方式可以获取到推送目标用户中的所有用户是否已经阅览了推送的信息。
而作为另外一种方式，进行数据监测的数据埋点可能并不与进行信息推送的指定程序在同一个的客户端中。那么在这种情况下，数据埋点就无法通过检测信息展示插件所加载内容的方式来检测用户是否已经阅览了推送的信息。那么作为一种方式，在进行数据监测的数据埋点与进行信息推送的指定程序不在同一个的客户端的情况下，数据埋点可以通过检测进行推送的信息展示的客户端的运行情况来检测用户是否已经阅览了推送的信息。那么在这种情况下，进行数据监测的数据埋点除了可以预先获取到推送的信息本身的内容外，还可以获取到进行推送的信息展示的客户端的标识。示例性的，发送给推送目标用户的推送的信息的内容为“XX体育比赛即将开幕”，那么进行数据监测的数据埋点除了可以获取到该推送的信息的内容外，还可以获取到该推送的信息是由客户端A进行推送。进而在接收到该检测任务后，就可以对客户端A的运行进行检测。其中，对客户端A进行检测可以包括，在检测到客户端A在前台运行时对终端设备所显示的内容进行检测，若检测到所显示的内容为前述的“XX体育比赛即将开幕”时，即可判定该用户已经阅览了推送的信息，从而实现了即使数据埋点与进行信息推送的指定程序不在同一个客户端的情况下，依然可以对用户对推送的信息的阅览情况进行检测。
本申请提供的一种信息推送方法，从而在第三方信息推送端需要发送信息给用户时，可以向用户画像服务平台发送信息推送请求，进而使得用户画像服务平台可以响应于该信息推送请求，在确定推送目标用户后，向所述目标用户推送与所述信息推送请求对应的信息，以实现在第三方信息推送端可以借助于用户画像服务平台的用户画像资源进行信息的推送，改善了第三方信息推送端因为不具有用户画像或者不具有足够的用户画像而无法进行准确的信息推送的问题。
请参阅图6，本申请实施例提供的一种信息推送装置600，运行于用户画像服务平台，所述装置600包括：
请求处理单元610，用于响应于第三方信息推送端发送的信息推送请求，获取推送目标用户。
作为一种方式，请求处理单元610，具体用于响应于第三方信息推送端发送的信息推送请求，从所述信息推送请求中获取信息推送任务标识；获取与所述信息推送任务标识对应的用户作为推送目标用户。在这种方式下，可选的，所述推送任务标识用于表征推送任务对应的地域。请求处理单元610，可以具体用于获取所属区域为所述推送任务标识表征的地域的用户作为推送目标用户。
作为另外一种方式，请求处理单元610，用于响应于第三方信息推送端发送的信息推送请求，从所述信息推送请求中获取用户身份标识；获取与所述用户身份标识对应的用户作为推送目标用户。可选的，请求处理单元610，具体用于 若所述用户身份标识的类型满足指定类型，获取与所述用户身份标识对应的用户作为推送目标用户。
再者，请求处理单元610，还具体用于若所述用户身份标识的类型不满足指定类型，对所述用户身份标识的类型进行转换，以将所述用户身份标识的类型转换为所述指定类型；若转换成功，得到所述指定类型的用户身份标识；获取与所述指定类型的用户身份标识对应的用户作为推送目标用户。其中，可选的，请求处理单元610，具体用于获取类型转换配置文件，所述配置文件记录有多个类型之间的相互映射关系；基于所述类型转换配置文件，对所述用户身份标识的类型进行转换。
画像获取单元620，用于获取所述推送目标用户的目标用户画像。
作为一种方式，画像获取单元620，具体用于获取所述第三方信息推送端所绑定帐号的等级；基于所述等级获取所述推送目标用户的目标用户画像。在这种方式下，可选的，画像获取单元620，具体用于从多个画像分类中确定与所述等级匹配的目标画像分类；将所述推送目标用户对应于所述目标画像分类的用户画像作为所述推送目标用户的目标用户画像。可选的，每个画像分类各自包括有多级子分类，进而画像获取单元620，具体用于从多个画像分类中确定各自与所述等级匹配的目标子分类；将所述推送目标用户对应于所述目标子分类的用户画像作为所述推送目标用户的目标用户画像。
信息推送单元630，用于基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
作为一种方式，信息推送单元630，具体用于基于所述推送目标用户的目标用户画像，通过所述第三方信息推送端对应的客户端向所述目标用户推送与所述信息推送请求对应的信息。
作为一种方式，如图7所示，所述装置600还包括：
用户画像管理单元640，用于接收所述第三方信息推送端发送的用户画像查询请求；响应于所述查询请求，对所请求查询的用户画像进行查询；若成功查询到所请求查询的用户画像，返回表征查询成功的消息。用户画像管理单元640，还用于若未成功查询到所请求查询的用户画像，生成用户画像采集任务，以采集所述未成功查询到的用户画像。用户画像管理单元640，还用于若成功采集到所述未成功查询到的用户画像，向所述第三方信息推送端返回用户画像生成成功的消息。
需要说明的是，本申请中装置实施例与前述方法实施例是相互对应的，装置实施例中具体的原理可以参见前述方法实施例中的内容，此处不再赘述。
下面将结合图8对本申请提供的一种电子设备进行说明。
请参阅图8，基于上述的信息推送方法，本申请实施例还提供的另一种包括可以执行前述信息推送方法的处理器102的电子设备200。电子设备200还包括存储器104、以及网络模块106。其中，该存储器104中存储有可以执行前述实施例中内容的程序，而处理器102可以执行该存储器104中存储的程序。其中的处理器102的内部结构可以如图1所示。
其中，处理器102可以包括一个或者多个用于处理数据的核以及消息矩阵 单元。处理器102利用各种接口和线路连接整个电子设备200内的各个部分，通过运行或执行存储在存储器104内的指令、程序、代码集或指令集，以及调用存储在存储器104内的数据，执行电子设备200的各种功能和处理数据。可选地，处理器102可以采用数字信号处理(Digital Signal Processing，DSP)、现场可编程门阵列(Field－Programmable Gate Array，FPGA)、可编程逻辑阵列(Programmable Logic Array，PLA)中的至少一种硬件形式来实现。处理器102可集成中央处理器(Central Processing Unit，CPU)、图像处理器(Graphics Processing Unit，GPU)和调制解调器等中的一种或几种的组合。其中，CPU主要处理操作系统、用户界面和应用程序等；GPU用于负责显示内容的渲染和绘制；调制解调器用于处理无线通信。可以理解的是，上述调制解调器也可以不集成到处理器102中，单独通过一块通信芯片进行实现。
存储器104可以包括随机存储器(Random Access Memory，RAM)，也可以包括只读存储器(Read-Only Memory)。存储器104可用于存储指令、程序、代码、代码集或指令集。存储器104可包括存储程序区和存储数据区，其中，存储程序区可存储用于实现操作系统的指令、用于实现至少一个功能的指令(比如触控功能、声音播放功能、图像播放功能等)、用于实现下述各个方法实施例的指令等。存储数据区还可以存储终端100在使用中所创建的数据(比如电话本、音视频数据、聊天记录数据)等。
所述网络模块106用于接收以及发送电磁波，实现电磁波与电信号的相互转换，从而与通讯网络或者其他设备进行通讯，例如和音频播放设备进行通讯。所述网络模块106可包括各种现有的用于执行这些功能的电路元件，例如，天线、射频收发器、数字信号处理器、加密/解密芯片、用户身份模块(SIM)卡、存储器等等。所述网络模块106可与各种网络如互联网、企业内部网、无线网络进行通讯或者通过无线网络与其他设备进行通讯。上述的无线网络可包括蜂窝式电话网、无线局域网或者城域网。例如，网络模块106可以与基站进行信息交互。
请参考图9，其示出了本申请实施例提供的一种计算机可读存储介质的结构框图。该计算机可读介质1100中存储有程序代码，所述程序代码可被处理器调用执行上述方法实施例中所描述的方法。
计算机可读存储介质1100可以是诸如闪存、EEPROM(电可擦除可编程只读存储器)、EPROM、硬盘或者ROM之类的电子存储器。可选地，计算机可读存储介质1100包括非易失性计算机可读介质(non-transitory computer-readable storage medium)。计算机可读存储介质1100具有执行上述方法中的任何方法步骤的程序代码810的存储空间。这些程序代码可以从一个或者多个计算机程序产品中读出或者写入到这一个或者多个计算机程序产品中。程序代码1110可以例如以适当形式进行压缩。
综上所述，本申请提供的一种信息推送方法、装置、服务器及存储介质，响应于第三方信息推送端发送的信息推送请求，获取推送目标用户，获取所述推送目标用户的目标用户画像，基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。从而在第三方信息推送端需要发送 信息给用户时，可以向用户画像服务平台发送信息推送请求，进而使得用户画像服务平台可以响应于该信息推送请求，在确定推送目标用户后，向所述目标用户推送与所述信息推送请求对应的信息，以实现在第三方信息推送端可以借助于用户画像服务平台的用户画像资源进行信息的推送，改善了第三方信息推送端因为不具有用户画像或者不具有足够的用户画像而无法进行准确的信息推送的问题。
最后应说明的是：以上实施例仅用以说明本申请的技术方案，而非对其限制；尽管参照前述实施例对本申请进行了详细的说明，本领域的普通技术人员当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分技术特征进行等同替换；而这些修改或者替换，并不驱使相应技术方案的本质脱离本申请各实施例技术方案的精神和范围。
Claims (20)
- 一种信息推送方法，其特征在于，应用于用户画像服务平台，所述方法包括：响应于第三方信息推送端发送的信息推送请求，获取推送目标用户；获取所述推送目标用户的目标用户画像；基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
- 根据权利要求1所述的方法，其特征在于，所述获取所述推送目标用户的目标用户画像，包括：获取所述第三方信息推送端所绑定帐号的等级；基于所述等级获取所述推送目标用户的目标用户画像。
- 根据权利要求2所述的方法，其特征在于，所述基于所述等级获取所述推送目标用户的目标用户画像包括：从多个画像分类中确定与所述等级匹配的目标画像分类；将所述推送目标用户对应于所述目标画像分类的用户画像作为所述推送目标用户的目标用户画像。
- 根据权利要求2所述的方法，其特征在于，每个画像分类各自包括有多级子分类，所述基于所述等级获取所述推送目标用户的目标用户画像包括：从多个画像分类中确定各自与所述等级匹配的目标子分类；将所述推送目标用户对应于所述目标子分类的用户画像作为所述推送目标用户的目标用户画像。
- 根据权利要求1-4任一所述的方法，其特征在于，所述响应于第三方信息推送端发送的信息推送请求，获取推送目标用户，包括：响应于第三方信息推送端发送的信息推送请求，从所述信息推送请求中获取信息推送任务标识；获取与所述信息推送任务标识对应的用户作为推送目标用户。
- 根据权利要求5所述的方法，其特征在于，所述推送任务标识用于表征推送任务对应的地域；所述获取与所述信息推送任务标识对应的用户作为推送目标用户，包括：获取所属区域为所述推送任务标识表征的地域的用户作为推送目标用户。
- 根据权利要求1-4任一所述的方法，其特征在于，响应于第三方信息推送端发送的信息推送请求，获取推送目标用户，包括：响应于第三方信息推送端发送的信息推送请求，从所述信息推送请求中获取用户身份标识；获取与所述用户身份标识对应的用户作为推送目标用户。
- 根据权利要求7所述的方法，其特征在于，所述获取与所述用户身份标识对应的用户作为推送目标用户的步骤包括：若所述用户身份标识的类型满足指定类型，获取与所述用户身份标识对应的用户作为推送目标用户。
- 根据权利要求8所述的方法，其特征在于，所述方法还包括：若所述用户身份标识的类型不满足指定类型，对所述用户身份标识的类型进行转换，以将所述用户身份标识的类型转换为所述指定类型；若转换成功，得到所述指定类型的用户身份标识；获取与所述指定类型的用户身份标识对应的用户作为推送目标用户。
- 根据权利要求9所述的方法，其特征在于，所述对所述用户身份标识的类型进行转换，包括：获取类型转换配置文件，所述配置文件记录有多个类型之间的相互映射关系；基于所述类型转换配置文件，对所述用户身份标识的类型进行转换。
- 根据权利要求10所述的方法，其特征在于，所述响应于第三方信息推送端发送的信息推送请求，获取推送目标用户之前还包括：接收所述第三方信息推送端上传的所述类型转换配置文件；存储上传的所述类型转换配置文件。
- 根据权利要求1-11任一所述的方法，其特征在于，所述响应于第三方信息推送端发送的信息推送请求，获取推送目标用户之前还包括：接收所述第三方信息推送端发送的用户画像查询请求；响应于所述查询请求，对所请求查询的用户画像进行查询；若成功查询到所请求查询的用户画像，返回表征查询成功的消息。
- 根据权利要求12所述的方法，其特征在于，所述方法还包括：若未成功查询到所请求查询的用户画像，生成用户画像采集任务，以采 集所述未成功查询到的用户画像。
- 根据权利要求13所述的方法，其特征在于，所述方法还包括：若成功采集到所述未成功查询到的用户画像，向所述第三方信息推送端返回用户画像生成成功的消息。
- 根据权利要求1-14任一所述的方法，其特征在于，所述基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息包括：基于所述推送目标用户的目标用户画像，通过所述第三方信息推送端对应的客户端向所述目标用户推送与所述信息推送请求对应的信息。
- 一种信息推送装置，其特征在于，运行于用户画像服务平台，所述装置包括：请求处理单元，用于响应于第三方信息推送端发送的信息推送请求，获取推送目标用户；画像获取单元，用于获取所述推送目标用户的目标用户画像；信息推送单元，用于基于所述推送目标用户的目标用户画像，向所述目标用户推送与所述信息推送请求对应的信息。
- 根据权利要求16所述的装置，其特征在于，所述画像获取单元，具体用于获取所述第三方信息推送端所绑定帐号的等级；基于所述等级获取所述推送目标用户的目标用户画像。
- 根据权利要求17所述的装置，其特征在于，所述画像获取单元，具体用于从多个画像分类中确定与所述等级匹配的目标画像分类；将所述推送目标用户对应于所述目标画像分类的用户画像作为所述推送目标用户的目标用户画像。
- 一种服务器，其特征在于，包括处理器以及存储器；一个或多个程序被存储在所述存储器中并被配置为由所述处理器执行以实现权利要求1-17任一所述的方法。
- 一种计算机可读存储介质，其特征在于，所述计算机可读存储介质中存储有程序代码，其中，在所述程序代码被处理器运行时执行权利要求1-17任一所述的方法。
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| CN114153716B (zh) * | 2022-02-08 | 2022-05-06 | 中国电子科技集团公司第五十四研究所 | 语义信息交换网络下有无人对象实时画像生成方法 |
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