WO2021073190A1 - 一种基于区块链的电视信息推送方法及系统 - Google Patents

一种基于区块链的电视信息推送方法及系统 Download PDF

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WO2021073190A1
WO2021073190A1 PCT/CN2020/103923 CN2020103923W WO2021073190A1 WO 2021073190 A1 WO2021073190 A1 WO 2021073190A1 CN 2020103923 W CN2020103923 W CN 2020103923W WO 2021073190 A1 WO2021073190 A1 WO 2021073190A1
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information
receiving
blockchain
push
pushing
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PCT/CN2020/103923
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English (en)
French (fr)
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钟有博
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深圳创维－Rgb电子有限公司
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47211—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting pay-per-view content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/10—Protocols in which an application is distributed across nodes in the network
    • H04L67/1097—Protocols in which an application is distributed across nodes in the network for distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS]

Definitions

  • the present disclosure relates to the technical field of smart home equipment, for example, it relates to a method and system for pushing TV information based on a blockchain.
  • Blockchain is a new application mode of computer technology such as distributed data storage, point-to-point transmission, consensus mechanism, and encryption algorithm.
  • Blockchain technology uses chained data structures to verify and store data, uses distributed node consensus algorithms to generate and update data, uses cryptography to ensure the security of data transmission and access, and uses smart contracts composed of automated script codes.
  • TV content is directly pushed by the operator. Users can only passively decide to watch TV content, and cannot generate income from watching TV. For TV broadcast content or advertisements, users can only passively accept Therefore, how to deliver TV information in a targeted manner, and how users can obtain income by watching TV videos, so as to further improve the intelligence and practicability of smart TVs is the research direction of TV.
  • the present disclosure provides a method and system for pushing TV information based on blockchain, which overcomes the defect that the television in the prior art can only passively watch videos or advertisements.
  • This embodiment discloses a method for pushing TV information based on blockchain, which includes:
  • the TV information push terminal located on the blockchain node pushes the TV push information to the TV receiver on each blockchain node;
  • Each of the TV receiving ends receives and releases the TV push information, and collects or pays virtual digital currency corresponding to the released TV push information.
  • the TV push information is: advertising information
  • the step of pushing the TV push information to the TV receiving end on each blockchain node includes:
  • the TV information push terminal queries the received advertisement type of each TV receiving terminal stored in the back-end server and the standard for receiving the virtual digital currency for receiving the advertisement, and screens out the TV receiving terminal that matches the type of the advertisement information and the pre-allocated virtual digital currency ;
  • the TV push information is: paid content information
  • the step of pushing the TV push information to the TV receiving end on each blockchain node includes:
  • the TV information push terminal queries the receiving content of each TV receiving terminal stored in the background server, and screens out and receives the TV receiving terminal that receives the paid content;
  • the following includes:
  • Each of the TV receivers creates a transaction account, and sets the TV information content playback authority of the transaction account and the storage address of the virtual digital currency.
  • the step of receiving or paying the virtual digital currency corresponding to the released TV push information includes:
  • Each of the television receiving ends receives the virtual digital currency and releases advertisement information corresponding to the virtual digital currency, wherein the virtual digital currency is selected by the television information push terminal for each of the The television receiver sends the virtual digital currency paid for the advertisement information.
  • the step of receiving or paying the virtual digital currency corresponding to the released TV push information includes:
  • the paid content information is played.
  • the TV information push terminal queries the received advertisement types of each TV receiving terminal stored in the back-end server and the criteria for receiving advertisements to receive virtual digital coins, and filters out matches with the types of advertisement information and pre-allocated virtual digital coins
  • the steps of the TV receiver include:
  • the TV receiving ends that are open for advertising and/or receiving paid content information From the found TV receiving ends that are open for advertising and/or receiving paid content information, the TV receiving ends that match the type of advertisement information, paid content information, and/or pre-distributed virtual digital currency are screened out.
  • a computing power module is installed in the TV receiving end, and virtual digital coins are issued, wherein the computing power module is used to provide a CPU that provides computing power.
  • the method further includes:
  • the CPU that provides the computing power through the computing power module packs the blockchain node where it is located, and broadcasts its packaging information to the entire network;
  • the step of playing the paid content information includes:
  • Each TV receiving terminal obtains virtual digital currency through the computing power module, and pays the virtual digital currency of the TV information push terminal according to the number of the acquired virtual digital currency.
  • the TV information pushing terminal located on the blockchain node establishes a connection with the TV receiving terminal, and generates data blocks, and the data blocks are connected in chronological order to form a blockchain system.
  • this embodiment also discloses a TV information push system based on blockchain, which includes at least one TV information push terminal and at least one TV receiver;
  • the TV information push terminal located on the blockchain node obtains TV push information, and pushes the TV push information to the TV receiver on each blockchain node;
  • Each of the TV receivers places the TV push information, and collects or pays virtual digital currency corresponding to the put TV push information.
  • the TV information push terminal is a blockchain node where an advertiser terminal is located and/or a media operator terminal and/or a blockchain node where other TV receiving terminals are located; the TV receiving terminal is any smart The blockchain node where the TV is located.
  • a computing power module is installed in the TV receiving end, and virtual digital coins are issued, wherein the computing power module is used to provide a CPU that provides computing power.
  • the computing power module is used to provide computing power to the CPU after the TV receiving end is started, package the blockchain node where each TV receiving end is located, and broadcast its packaging information to the entire network so that other After the blockchain node receives its broadcast information, it stores the received broadcast information.
  • the TV push information is obtained through the TV push terminal located on the blockchain node, and the TV push information is pushed to the TV receiving terminal on each blockchain node, so that each The TV receiving end places the TV push information and receives virtual digital coins corresponding to the put TV push information.
  • the blockchain is used to realize the push of TV information and the user can obtain corresponding income according to the broadcasting situation of the TV information, thereby improving the user’s viewing of TV information.
  • the pertinence of the TV also increases the interaction between operators and TV users, and provides users with initiative to watch TV content.
  • FIG. 1 is a flowchart of steps of a method for pushing TV information based on blockchain in an embodiment of the present disclosure
  • Figure 2 is a scene diagram of a specific embodiment of the method in an embodiment of the present disclosure
  • Fig. 3 is a block diagram of the principle structure of the block chain-based TV information push system in an embodiment of the present disclosure.
  • the blockchain technology is added to the smart TV.
  • users watch TV they can get a certain amount of TVB in return. Users can also upload paid content, and other users can just pay a certain amount of TVB. Watching, therefore, in the form of virtual digital currency, encourages users' enthusiasm for using TV, and at the same time improves the precise targeted placement of TV content and TV advertisements.
  • This embodiment discloses a method for pushing TV information based on blockchain, as shown in FIG. 1, including:
  • Step S1 The TV information push terminal located on the blockchain node pushes the TV push information to the TV receiver on each blockchain node.
  • the blockchain system of this embodiment contains multiple blockchain nodes.
  • the terminal device on the blockchain node can be an advertiser terminal that publishes advertisements, or a media terminal that publishes TV program information, as well as for advertising and Each TV terminal that broadcasts the content of the program. Connect each terminal device, and after the information processing is completed, data blocks are generated, and the data blocks are connected in chronological order to form a blockchain system.
  • the TV manufacturers are smoothly producing TVs.
  • the TV receiving end is installed with a computing power module and TVB issuance.
  • the computing power module is used.
  • the CPU that provides computing power packs the blockchain nodes and broadcasts their packaging information to the entire network. After other blockchain nodes in the entire network receive the broadcast information, they store it, thereby realizing distributed storage of information.
  • computing power is the unit of measurement for the ability of the Bitcoin network, that is, the speed at which the computer calculates the output of the hash function.
  • users watch TV, they mine.
  • the computing power module provides computing power for the entire blockchain network, and packs information to generate new Nodes, users who provide computing power will get a certain virtual digital currency as a reward.
  • This process is called mining.
  • mining In the process of obtaining Bitcoin through "mining”, we need to find its corresponding solution m. For any 64-bit hash value, to find its solution m, there is no fixed algorithm, and we can only rely on a computer. Random hash collisions, and how many hash collisions a mining machine can make per second, is the representative of its "computing power", the unit is written as hash/s, this is the so-called proof-of-work mechanism.
  • the step of pushing the TV push information to the TV receiving end on each blockchain node by the TV information push terminal located on the blockchain node includes:
  • Each of the TV receivers creates a transaction account, and sets the TV information content playback authority of the transaction account and the storage address of the virtual digital currency.
  • Each TV receiver is connected to a back-end server, and a user center is established through the back-end server, and a transaction account is set in the user center.
  • the transaction account contains the wallet address used to store TVB, whether to publish paid content, and whether to open advertising Permission to serve.
  • the right to publish paid content is whether to receive paid content, and the right to open advertising is whether to receive advertising. If you receive paid content, you need to pay a certain TVB to the sender of the paid content while watching the paid content.
  • advertising is released, a certain TVB paid by the advertiser's terminal will be received when advertising is placed. Users can buy TVB from TV manufacturers to pay for watching paid content, or they can earn TVB by accepting advertisements.
  • the TV information push terminal located at the blockchain node pushes the acquired TV push information to each TV receiving terminal.
  • the TV information push terminal may be an advertiser terminal or a TV content sender that sends paid content.
  • the sender may be a media terminal or another TV terminal that uploads paid content.
  • Step S2 Each of the TV receiving ends releases the TV push information, and collects or pays a virtual digital currency corresponding to the released TV push information.
  • Each TV receiver on the blockchain node delivers the received TV push information. If the TV push information is paid content, such as self-made short videos, or other paid movies, you need to pay a certain TVB before you can watch it. If the TV push information is advertisement information, the advertisement information can be delivered after receiving the TVB paid by the advertiser terminal.
  • paid content such as self-made short videos, or other paid movies
  • advertisement information can be delivered after receiving the TVB paid by the advertiser terminal.
  • the TV information push terminal queries the types of received advertisements of each TV receiving terminal stored in the back-end server and the criteria for receiving advertisements to receive virtual digital coins, and screens out those that match the type of advertising information and pre-allocated virtual digital coins.
  • the steps of the TV receiver include:
  • the TV receiving ends that are open for advertising and/or receiving paid content information From the found TV receiving ends that are open for advertising and/or receiving paid content information, the TV receiving ends that match the type of advertisement information, paid content information, and/or pre-distributed virtual digital currency are screened out.
  • the TV push information in this step may be advertisement information or paid content information, and the process of this step will be analyzed in the following two situations.
  • the step of pushing the TV push information to the TV receiving end on each blockchain node includes:
  • the TV information push terminal queries the received advertisement type of each TV receiving terminal stored in the back-end server and the standard for receiving the virtual digital currency for receiving the advertisement, and screens out the TV receiving terminal that matches the type of the advertisement information and the pre-allocated virtual digital currency ;
  • the TV information pusher needs to query the background server to find out the settings to receive advertising information in each TV receiver before pushing information Or the TV receiving end that receives paid content, and according to the preset number of paid TVB, finds out the standard for receiving virtual digital currency, where the standard of virtual digital currency can be a range of acceptable virtual digital currency, such as :
  • the standard for the virtual digital currency for advertising information is: 5 or more TVBs.
  • the number of virtual digital currency for payment by the advertiser terminal is 4, then a virtual digital currency for advertising information is set
  • the standard of digital currency is that if more than 5 TVB TV receivers do not meet the conditions of this advertising information placement, then no advertising information will be placed on the TV receivers, and only the found ones will be turned on and the TVB will be accepted for advertising payment once.
  • TV receivers with a number of 4 or less deliver advertising information.
  • the step of receiving or paying the virtual digital currency corresponding to the released TV push information includes:
  • Each of the television receiving ends receives the virtual digital currency and releases advertisement information corresponding to the virtual digital currency, wherein the virtual digital currency is selected by the television information push terminal for each of the The television receiver sends the virtual digital currency paid for the advertisement information.
  • the step of pushing the TV push information to the TV receiving end on each blockchain node includes:
  • the TV information push terminal queries the receiving content of each TV receiving terminal stored in the background server, and screens out and receives the TV receiving terminal that receives the paid content;
  • the TV information push terminal needs to query the TV receiving terminal that is enabled to receive paid content from the backend server, and push the paid content to the TV receiving terminal that is enabled to receive the paid content, and then the TV receiving terminal that receives the paid content before playing the paid content , You need to pay a certain amount of virtual digital currency. When the payment is successful, watch the paid content.
  • the step of receiving or paying the virtual digital currency corresponding to the released TV push information includes:
  • the paid content information is played.
  • the TV receiving end When the TV receiving end receives the paid content information, it needs to pay a certain virtual digital currency to the TV information push end before the paid content information can be played and displayed.
  • the step of playing the paid content information includes:
  • Each TV receiving terminal obtains virtual digital currency through the computing power module, and pays the virtual digital currency of the TV information push terminal according to the number of the acquired virtual digital currency.
  • each blockchain node and each TV receiving end are powered on and connected to the network, and each TV receiving end establishes a communication connection with the back-end server.
  • the transaction account information of each TV receiver and its user center is set up through the back-end server, including: whether to receive paid content, whether to deliver advertising information, and the standard of virtual digital currency received for receiving and delivering advertising information.
  • the computing power module of the machine is awakened to provide computing power for the entire network, which is used to package information for the blockchain node where it is located and broadcast it to the entire network.
  • the computing power module While watching TV, the computing power module provides computing power for the entire network and mines TV token TVB;
  • TVB can be used to motivate users to publish excellent content, and users can earn a certain amount of TVB in return through content creation;
  • TV users can use their own TV nodes as ad placement points. Advertiser terminals can directly and accurately place advertisements. Advertiser terminals need to pay a certain TVB to TV users who receive advertisements, which can greatly save ad placement to a certain extent. cost.
  • the method provided in this embodiment increases the revenue function of TV video by building a blockchain TV, and redefines the TV manufacturers, advertisers, users, content providers, and some other members through payment and collection of virtual digital coins.
  • Information transfer relationship, and the direct delivery of content removes intermediate costs, saves costs, and achieves more targeted effects.
  • this embodiment also discloses a TV information push system based on blockchain. As shown in FIG. 3, it includes at least one TV information push terminal 310 and at least one TV receiver 320;
  • the TV information push terminal 310 located on the blockchain node obtains TV push information, and pushes the TV push information to the TV receiver 320 on each blockchain node;
  • Each of the TV receiving ends 320 places the TV push information, and collects or pays virtual digital currency corresponding to the put TV push information.
  • the TV information pushing end is the blockchain node where the advertiser terminal is located and/or the blockchain node where the media operator terminal is located; the TV receiving end is the blockchain node where the smart TV is located.
  • the TV receiver itself can also distribute paid content or advertising information to other TV receivers, charge a certain virtual electronic currency by pushing paid content, and charge a certain virtual electronic currency by placing advertisements pushed from other TV receivers. In this way, the TV-based video playback can be used to obtain income or self-made video information can be promoted.
  • a computing power module is installed in the TV receiving end, and virtual digital coins are issued, wherein the computing power module is used for a CPU that provides computing power.
  • the TV receiving terminal and the advertiser terminal or the media operator terminal disclosed in this embodiment are all equipped with a computing power module of the regional chain system, and the TVB is mined and sent through the computing power module.
  • the computing power module is used to provide the CPU with computing power after the TV receiving end is started, package the blockchain node where each TV receiving end is located, and broadcast its packaging information to the entire network to enable other blockchain nodes After receiving its broadcast information, store the received broadcast information.
  • the blockchain-based TV information push method and system integrates blockchain technology in the existing TV system and introduces the native token-TVB based on the blockchain.
  • blockchain and Token can be completely separated.
  • the authenticity and the uniqueness of the asset can be determined through the encryption algorithm and distributed ledger, and circulated through the consensus algorithm, that is, the Token can be issued on the blockchain.
  • users start to watch TV, they provide computing power for the entire network and obtain a certain amount of TVB as a return of income; users can upload paid content, and other users need to provide a certain amount of TVB to watch.
  • advertisers deliver advertisements to users users who watch them can also receive a certain amount of TVB in return.
  • the earned TVB can be circulated in the TV blockchain system or traded on the exchange.
  • the TV blockchain ecosystem through token incentives, enables users to get corresponding rewards for their efforts.
  • the token TVB represents the right to use the blockchain TV ecosystem and the surrounding ecology.

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Abstract

本公开提供了一种基于区块链的电视信息推送方法及系统，通过位于区块链节点上的电视信息推送端获取电视推送信息，并将所述电视推送信息推送至各个区块链节点上的电视接收端，以使得各个所述电视接收端对所述电视推送信息进行投放和收取与所投放的所述电视推送信息相对应的虚拟数字币。本实施例所公开的方法及系统，通过在电视中加入区块链系统，利用区块链实现电视信息的推送及用户可以根据电视信息的播放情况获取相应的收益，从而提高了用户观看电视信息的针对性，也增加了运营商与电视用户之间的互动，为用户观看电视内容提供了主动性。

Description

一种基于区块链的电视信息推送方法及系统 技术领域
本公开涉及智能家居设备技术领域，例如涉及的是一种基于区块链的电视信息推送方法及系统。
背景技术
区块链是一种是分布式数据存储，点对点传输、共识机制、加密算法等计算机技术的新型应用模式。区块链技术利用链式数据结构来验证与存储数据、利用分布式节点共识算法来生成和更新数据、利用密码学的方式保证数据传输和访问的安全，利用由自动化脚本代码组成的智能合约来编程和操作数据的一种全新的分布式基础架构与计算方式。
现在的电视系统多数是linux或者Android系统，且电视内容都由运行商直接推送，用户只能被动决定观看电视内容，无法通过看电视产生收益，对于电视的播放内容或广告，用户只能被动接受，因此如何针对性的投送电视信息，以及用户如何通过观看电视视频获取收益，从而进一步的提高智能电视的智能性和实用性为电视的研究方向。
因此，现有技术有待于进一步的改进。
发明内容
鉴于上述现有技术中的不足之处，本公开提供了一种基于区块链的电视信息推送方法及系统，克服现有技术中电视只能被动观看视频或广告的缺陷。
本实施例公开了一种基于区块链的电视信息推送方法，其中，包括：
位于区块链节点上的电视信息推送端将电视推送信息推送至各个区块链节点上的电视接收端；
各个所述电视接收端对所述电视推送信息进行接收和投放，以及收取或支付与所投放的所述电视推送信息相对应的虚拟数字币。
可选的，所述电视推送信息为：广告信息；
所述将所述电视推送信息推送至各个区块链节点上的电视接收端的步骤包括：
所述电视信息推送端查询后台服务器所存储的各个电视接收端的接收广告类型和 接收广告收取虚拟数字币的标准，筛选出与所述广告信息的类型和预分配虚拟数字币相匹配的电视接收端；
根据筛选出的各个所述电视接收端进行广告信息的推送。
可选的，所述电视推送信息为：付费内容信息；
所述将所述电视推送信息推送至各个区块链节点上的电视接收端的步骤包括：
所述电视信息推送端查询后台服务器所存储的各个电视接收端的接收内容，筛选出与接收付费内容的电视接收端；
根据筛选出的各个所述电视接收端进行付费内容信息的推送。
可选的，所述位于区块链节点上的电视信息推送端获取电视推送信息的步骤之前包括：
各个所述电视接收端创建交易账号，并设置所述交易账号的电视信息内容播放权限和虚拟数字币的存放地址。
可选的，所述收取或支付与所投放的所述电视推送信息相对应的虚拟数字币的步骤包括：
各个所述电视接收端接收所述虚拟数字币，并对与所述虚拟数字币相对应的广告信息进行投放，其中，所述虚拟数字币为所述电视信息推送端对筛选出的各个所述电视接收端发送所述广告信息所支付的虚拟数字币。
可选的，所述收取或支付与所投放的所述电视推送信息相对应的虚拟数字币的步骤包括：
各个所述电视接收端接收所述付费内容信息，并支付与所述付费内容信息相对应的虚拟数字币到所述电视信息推送端之后，对所述付费内容信息进行播放。
可选的，所述电视信息推送端查询后台服务器所存储的各个电视接收端的接收广告类型和接收广告收取虚拟数字币的标准，筛选出与所述广告信息的类型和预分配虚拟数字币相匹配的电视接收端的步骤包括：
查找出各个电视接收端中开放广告投放和/或接收付费内容信息的电视接收端；
从查找出的开放广告投放和/或接收付费内容信息的电视接收端中，筛选出与所述广告信息的类型、付费内容信息和/或预分配虚拟数字币相匹配信息的电视接收端。
可选的，所述电视接收端中安装有算力模块，以及发行虚拟数字币，其中，所述算力模块用于提供算力的CPU。
可选的，所述位于区块链节点上的电视信息推送端将电视推送信息推送至各个区块 链节点上的电视接收端的步骤之前，还包括：
当电视接收端启动后，通过所述算力模块提供算力的CPU，为其所在的区块链节点打包，并向全网广播其打包信息；
其他区块链节点接收其广播信息后，对接收到的广播信息进行存储。
可选的，所述各个所述电视接收端接收所述付费内容信息，并收取与所述付费内容信息相对应的虚拟数字币之后，对所述付费内容信息进行播放的步骤包括：
各个电视接收端通过算力模块获取虚拟数字币，并根据获取的虚拟数字币数目支付所述电视信息推送端虚拟数字币。
可选的，位于区块链节点上的所述电视信息推送端和所述电视接收端建立连接，并生成数据区块，把数据区块按照时间先后顺序连接起来组成区块链系统。
本实施例在上述方法的基础上，还公开了一种基于区块链的电视信息推送系统，其中，包括至少一个电视信息推送端和至少一个电视接收端；
位于区块链节点上的所述电视信息推送端获取电视推送信息，并将所述电视推送信息推送至各个区块链节点上的所述电视接收端；
各个所述电视接收端对所述电视推送信息进行投放，以及收取或支付与所投放的所述电视推送信息相对应的虚拟数字币。
可选的，所述电视信息推送端为广告商终端所在的区块链节点和/或媒体运营商终端和/或其他电视接收端所在的区块链节点；所述电视接收端为任意一个智能电视所在区块链节点。
可选的，所述电视接收端中安装有算力模块，以及发行虚拟数字币，其中，所述算力模块用于提供算力的CPU。
可选的，所述算力模块，用于当电视接收端启动后，提供算力的CPU，为各个电视接收端所在的区块链节点打包，并向全网广播其打包信息，以使得其他区块链节点接收其广播信息后，对接收到的广播信息进行存储。
与现有技术相比，本公开实施例具有以下优点：
根据本公开实施方式提供的方法，通过位于区块链节点上的电视信息推送端获取电视推送信息，并将所述电视推送信息推送至各个区块链节点上的电视接收端，以使得各个所述电视接收端对所述电视推送信息进行投放和收取与所投放的所述电视推送信息相对应的虚拟数字币。本实施例所公开的方法及系统，通过在电视中加入区块链系统，利用区块链实现电视信息的推送及用户可以根据电视信息的播放情况获取相应的收益， 从而提高了用户观看电视信息的针对性，也增加了运营商与电视用户之间的互动，为用户观看电视内容提供了主动性。
附图说明
为了更清楚地说明本公开实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本公开中记载的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1是本公开实施例中一种基于区块链的电视信息推送方法的步骤流程图；
图2是本公开实施例中的所述方法具体实施例的场景图；
图3是本公开实施例中所述基于区块链的电视信息推送系统的原理结构框图。
具体实施方式
为使本公开的目的、技术方案及优点更加清楚、明确，以下参照附图并举实施例对本公开进一步详细说明。应当理解，此处所描述的具体实施例仅仅用于解释本公开，并不用于限定本公开。
由于现有电视只是具有观看视频信息的功能，其还不具有通过观看视频获取收益的功能，因此为了克服这个缺陷，本实施例中，将区块链技术加入到智能电视中，在智能电视中加入算力模块和引进基于区块链的原生代币-Token—TVB，当用户观看电视时，通过观看电视获取一定的TVB作为回报，用户还可以上传付费内容，其他用户通过支付一定的TVB便可以观看，因此通过虚拟数字币的形式，激励用户使用电视的积极性，同时也提高了电视内容和电视广告的精准定向投放。
实施例1
本实施例公开了一种基于区块链的电视信息推送方法，如图1所示，包括：
步骤S1、位于区块链节点上的电视信息推送端将电视推送信息推送至各个区块链节点上的电视接收端。
本实施例的区块链系统中含有多个区块链节点，处于区块链节点上的终端设备可以为发布广告的广告商终端，也可以为发布电视节目信息的媒体终端，以及对广告和节目内容进行播放的各个电视终端。将各个终端设备建立连接，信息处理完成后，生成数据 区块，把数据区块按时间先后顺序连接起来组成区块链系统。
结合图2所示，为了实现区块链系统中TVB的流通，在电视生产商生产电视的通顺，在电视接收端中分别安装了算力模块和发行TVB，当电视启动后，通过算力模块提供算力的CPU，为区块链节点打包，并向全网广播其打包信息，全网的其他区块链节点接收其广播信息后，对其进行存储，从而实现信息的分布式存储。
其中，算力是比特币网络出了能力的度量单位，即为计算机计算哈希函数输出的速度。用户看电视即挖矿，当用户的电视集成了算力模块，则上电之后，电视需要消耗电力供算力模块工作，算力模块为区块链全网提供算力，打包信息生成新的节点，提供算力的用户会获取一定虚拟数字币作为奖励，这个过程叫挖矿。在通过“挖矿”得到比特币的过程中，我们需要找到其相应的解m，而对于任何一个六十四位的哈希值，要找到其解m，都没有固定算法，只能靠计算机随机的hash碰撞，而一个挖矿机每秒钟能做多少次hash碰撞，就是其"算力"的代表，单位写成hash/s,这就是所谓工作量证明机制。
具体的，所述位于区块链节点上的电视信息推送端将电视推送信息推送至各个区块链节点上的电视接收端的步骤之前包括：
各个所述电视接收端创建交易账号，并设置所述交易账号的电视信息内容播放权限和虚拟数字币的存放地址。
各个电视接收端均与后台服务器相连接，并通过后台服务器建立用户中心，在用户中心设置交易账号，所述交易账号下包含用于存放TVB的钱包地址、是否发布付费内容的权限、是否开放广告投放的权限。其中是否发布付费内容的权限为是否接收付费内容，是否开放广告投放的权限为是否接收广告投放，若接收付费内容，则在观看付费内容的同时需要支付一定TVB到该付费内容的发送方，若开放广告投放，则在进行广告投放时会接收到广告商终端支付的一定的TVB。用户可以向电视生产商购买TVB支付观看付费内容，也可以通过接受投放广告赚取TVB。
本步骤中位于区块链节点的电视信息推送端将其获取到的电视推送信息推送到各个电视接收端。其中电视信息推送端可以为广告商终端，也可以为发送付费内容的电视内容发送方，该发送方可以为媒体终端，也可以是其他上传付费内容的电视端。
步骤S2、各个所述电视接收端对所述电视推送信息进行投放，以及收取或支付与所投放的所述电视推送信息相对应的虚拟数字币。
区块链节点上的各个电视接收端对接收到的电视推送信息进行投放，若电视推送信息为付费内容，比如：自制短视频、或者其他付费影片等，则需要支付一定的TVB后， 才能观看，若电视推送信息为广告信息，则可以在接收到广告商终端支付的TVB后，对广告信息进行投放。
具体的，所述电视信息推送端查询后台服务器所存储的各个电视接收端的接收广告类型和接收广告收取虚拟数字币的标准，筛选出与所述广告信息的类型和预分配虚拟数字币相匹配的电视接收端的步骤包括：
查找出各个电视接收端中开放广告投放和/或接收付费内容信息的电视接收端；
从查找出的开放广告投放和/或接收付费内容信息的电视接收端中，筛选出与所述广告信息的类型、付费内容信息和/或预分配虚拟数字币相匹配信息的电视接收端。
本步骤中所述电视推送信息可以为广告信息或付费内容信息，则下面分别以这两种情况对本步骤的过程进行解析。
当所述电视推送信息为广告信息时，所述将所述电视推送信息推送至各个区块链节点上的电视接收端的步骤包括：
所述电视信息推送端查询后台服务器所存储的各个电视接收端的接收广告类型和接收广告收取虚拟数字币的标准，筛选出与所述广告信息的类型和预分配虚拟数字币相匹配的电视接收端；
根据筛选出的各个所述电视接收端进行广告信息的推送。
由于各个区块链节点上的各个电视接收端可以自动设置是否接收广告信息和是否接收付费内容，则电视信息推送端在推送信息之前，需要通过后台服务器查询出各个电视接收端中设置接收广告信息或接收付费内容的电视接收端，以及根据预设置的支付TVB个数，查找出收取虚拟数字币的标准，其中所述虚拟数字币的标准可以为某个可接受的虚拟数字币的范围，比如：投放一次广告信息的虚拟数字币的标准为：5个以上TVB，若本次投放广告信息，广告商终端预设的支付虚拟数字币的个数为4个，则设置投放一个广告信息的虚拟数字币的标准为5个以上TVB的电视接收端不符合本次广告信息投放条件，则不对该电视接收端进行广告信息投放，仅仅对查找出的开启广告投放，并且接受投放一次广告支付的TVB数目4个或以下的电视接收端进行广告信息的投放。
进一步的，所述收取或支付与所投放的所述电视推送信息相对应的虚拟数字币的步骤包括：
各个所述电视接收端接收所述虚拟数字币，并对与所述虚拟数字币相对应的广告信息进行投放，其中，所述虚拟数字币为所述电视信息推送端对筛选出的各个所述电视接收端发送所述广告信息所支付的虚拟数字币。
当所述电视推送信息为付费内容信息时，则所述将所述电视推送信息推送至各个区块链节点上的电视接收端的步骤包括：
所述电视信息推送端查询后台服务器所存储的各个电视接收端的接收内容，筛选出与接收付费内容的电视接收端；
根据筛选出的各个所述电视接收端进行付费内容信息的推送。
电视信息推送端需要从后台服务器中查询出开启接收付费内容的电视接收端，将付费内容推送到开启接收付费内容的电视接收端，则接收到付费内容的电视接收端对该付费内容进行播放前，需要支付一定的虚拟数字币，当支付成功后，观看该付费内容。
进一步的，所述收取或支付与所投放的所述电视推送信息相对应的虚拟数字币的步骤包括：
各个所述电视接收端接收所述付费内容信息，并支付与所述付费内容信息相对应的虚拟数字币到所述电视信息推送端之后，对所述付费内容信息进行播放。
当电视接收端接收到付费内容信息，则需要对其支付一定的虚拟数字币到电视信息推送端后，才能对付费内容信息进行播放显示。
可选的，所述各个所述电视接收端接收所述付费内容信息，并收取与所述付费内容信息相对应的虚拟数字币之后，对所述付费内容信息进行播放的步骤包括：
各个电视接收端通过算力模块获取虚拟数字币，并根据获取的虚拟数字币数目支付所述电视信息推送端虚拟数字币。
下面以本公开所述方法的具体应用实施例为例对所述方法做进一步的说明：
1、首先各个区块链节点的电视信息推送端和各个电视接收端上电开机，并连接网络，并且各个电视接收端均建立与后台服务器之间的通信连接。
各个电视接收端以及通过后台服务器设置好其用户中心的交易账号信息，包括：是否接收付费内容，是否投递广告信息，以及接收投递广告信息所收取虚拟数字币的标准。
2、各个电视接收端的智能电视上电后，唤醒机器的算力模块，为全网提供算力，用于为其所在的区块链节点进行信息打包，并向全网广播。
3、各个电视接收端，登录用户中心，基于电视区块链系统创建钱包地址，用于存放TVB；在用户中心，用户可以发布付费内容，以及开放广告投放。
4、在观看电视的同时，算力模块为全网提供算力，挖取电视代币TVB；
5、TVB可以用来激励用户发布优秀的内容，用户过通过内容的创作可以赚取一定 的TVB作为回报；
6、电视用户可以将自己的电视节点作为广告投放点，广告商终端可以直接精准的投放广告，广告商终端需要对接收广告投放的电视用户支付一定的TVB，在一定程度上可以大大节约广告投放成本。
本实施例所提供的方法，通过构建区块链电视，增加了电视视频的收益功能，通过支付和收取虚拟数字币重新定义了电视生产商、广告商、用户、内容提供商以及一些其他成员的信息传送关系，并且内容的直接投递去除了中间成本，节约了成本的同时，还取得更加具有针对性的效果。
实施例2
本实施例在上述方法的基础上，还公开了一种基于区块链的电视信息推送系统，如图3所示，包括至少一个电视信息推送端310和至少一个电视接收端320；
位于区块链节点上的所述电视信息推送端310获取电视推送信息，并将所述电视推送信息推送至各个区块链节点上的所述电视接收端320；
各个所述电视接收端320对所述电视推送信息进行投放，以及收取或支付与所投放的所述电视推送信息相对应的虚拟数字币。
具体的，所述电视信息推送端为广告商终端所在的区块链节点和/或媒体运营商终端所在的区块链节点；所述电视接收端为智能电视所在区块链节点。此外，电视接收端自身也可以将分布付费内容或广告信息至其他电视接收端，通过推送付费内容收取一定的虚拟电子币，以及通过投放来自其他电视接收端推送的广告收取一定的虚拟电子币，从而实现基于电视的视频播放来获取收益或者将自制的视频信息进行推广。
所述电视接收端中安装有算力模块，以及发行虚拟数字币，其中，所述算力模块用于提供算力的CPU。
本实施例中所公开的电视接收端与广告商终端或媒体运营商终端中均设置区域链系统的算力模块，通过算力模块进行TVB的挖取和发送。
所述算力模块，用于当电视接收端启动后，提供算力的CPU，为各个电视接收端所在的区块链节点打包，并向全网广播其打包信息，以使得其他区块链节点接收其广播信息后，对接收到的广播信息进行存储。
本公开所提供的基于区块链的电视信息推送方法及系统，通过在现有电视系统中集成区块链技术，并引入基于区块链的原生代币Token--TVB。从技术上说，区块链和Token是可以完全分开。但Token结合上区块链，就能通过加密算法和分布式账本来确定真伪， 以及资产的唯一性，并通过共识算法进行流通，即在区块链上可以发行Token。用户在开机观看电视的时候，为全网提供算力，获取一定的TVB作为收益回报；用户可以上传付费内容，其他用户需要提供一定的TVB才可以观看。另外，广告商向用户投放广告时，观看的用户同样可以收取一定的TVB作为回报。赚取的TVB可以在电视区块链系统中流通，也可以在交易所进行交易。电视区块链生态系统，通过代币激励的方式,使得用户的付出获得相应的回报，代币TVB代表了区块链电视生态系统以及周边生态的使用权。
本领域技术人员在考虑说明书及实践这里公开的发明后，将容易想到本公开的其它实施方案。本公开旨在涵盖本公开的任何变型、用途或者适应性变化，这些变型、用途或者适应性变化遵循本公开的一般性原理并包括本公开未公开的本技术领域中的公知常识或惯用技术手段。说明书和实施例仅被视为示例性的，本公开的真正范围和精神由下面的权利要求指出。
应当理解的是，本公开并不局限于上面已经描述并在附图中示出的精确结构，并且可以在不脱离其范围进行各种修改和改变。本公开的范围仅由所附的权利要求来限制
以上所述仅为本公开的较佳实施例，并不用以限制本公开，凡在本公开的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本公开的保护范围之内。

Claims (15)

  1. 一种基于区块链的电视信息推送方法，其特征在于，包括：
    位于区块链节点上的电视信息推送端将电视推送信息推送至各个区块链节点上的电视接收端；
    各个所述电视接收端对所述电视推送信息进行接收和投放，以及收取或支付与所投放的所述电视推送信息相对应的虚拟数字币。
  2. 根据权利要求1所述的基于区块链的电视信息推送方法，其特征在于，所述电视推送信息为：广告信息；
    所述将所述电视推送信息推送至各个区块链节点上的电视接收端的步骤包括：
    所述电视信息推送端查询后台服务器所存储的各个电视接收端的接收广告类型和接收广告收取虚拟数字币的标准，筛选出与所述广告信息的类型和预分配虚拟数字币相匹配的电视接收端；
    根据筛选出的各个所述电视接收端进行广告信息的推送。
  3. 根据权利要求2所述的基于区块链的电视信息推送方法，其特征在于，所述电视推送信息为：付费内容信息；
    所述将所述电视推送信息推送至各个区块链节点上的电视接收端的步骤包括：
    所述电视信息推送端查询后台服务器所存储的各个电视接收端的接收内容，筛选出与接收付费内容的电视接收端；
    根据筛选出的各个所述电视接收端进行付费内容信息的推送。
  4. 根据权利要求2所述的基于区块链的电视信息推送方法，其特征在于，所述位于区块链节点上的电视信息推送端将电视推送信息推送至各个区块链节点上的电视接收端的步骤之前包括：
    各个所述电视接收端创建交易账号，并设置所述交易账号的电视信息内容播放权限和虚拟数字币的存放地址。
  5. 根据权利要求2所述的基于区块链的电视信息推送方法，其特征在于，所述收取或支付与所投放的所述电视推送信息相对应的虚拟数字币的步骤包括：
    各个所述电视接收端接收所述虚拟数字币，并对与所述虚拟数字币相对应的广告信息进行投放，其中，所述虚拟数字币为所述电视信息推送端对筛选出的各个所述电视接收端发送所述广告信息所支付的虚拟数字币。
  6. 根据权利要求3所述的基于区块链的电视信息推送方法，其特征在于，所述收取或支付与所投放的所述电视推送信息相对应的虚拟数字币的步骤包括：
    各个所述电视接收端接收所述付费内容信息，并支付与所述付费内容信息相对应的虚拟数字币到所述电视信息推送端之后，对所述付费内容信息进行播放。
  7. 根据权利要求5或6所述的基于区块链的电视信息推送方法，其特征在于，所述电视信息推送端查询后台服务器所存储的各个电视接收端的接收广告类型和接收广告收取虚拟数字币的标准，筛选出与所述广告信息的类型和预分配虚拟数字币相匹配的电视接收端的步骤包括：
    查找出各个电视接收端中开放广告投放和/或接收付费内容信息的电视接收端；
    从查找出的开放广告投放和/或接收付费内容信息的电视接收端中，筛选出与所述广告信息的类型、付费内容信息和/或预分配虚拟数字币相匹配信息的电视接收端。
  8. 根据权利要求1所述的基于区块链的电视信息推送方法，其特征在于，所述电视接收端中安装有算力模块，以及发行虚拟数字币，其中，所述算力模块用于提供算力的CPU。
  9. 根据权利要求8所述的基于区块链的电视信息推送方法，其特征在于，所述位于区块链节点上的电视信息推送端将电视推送信息推送至各个区块链节点上的电视接收端的步骤之前，还包括：
    当电视接收端启动后，通过所述算力模块提供算力的CPU，为其所在的区块链节点打包，并向全网广播其打包信息；
    其他区块链节点接收其广播信息后，对接收到的广播信息进行存储。
  10. 根据权利要求8或9所述的基于区块链的电视信息推送方法，其特征在于，所述各个所述电视接收端接收所述付费内容信息，并收取与所述付费内容信息相对应的虚拟数字币之后，对所述付费内容信息进行播放的步骤包括：
    各个电视接收端通过算力模块获取虚拟数字币，并根据获取的虚拟数字币数目支付所述电视信息推送端虚拟数字币。
  11. 根据权利要求1所述的基于区块链的电视信息推送方法，其特征在于，位于区块链节点上的所述电视信息推送端和所述电视接收端建立连接，并生成数据区块，把数据区块按照时间先后顺序连接起来组成区块链系统。
  12. 一种基于区块链的电视信息推送系统，其特征在于，包括至少一个电视信息推送端和至少一个电视接收端；
    位于区块链节点上的所述电视信息推送端将电视推送信息推送至各个区块链节点上的所述电视接收端；
    各个所述电视接收端对所述电视推送信息进行接收和投放，以及收取或支付与所述电视推送信息相对应的虚拟数字币。
  13. 根据权利要求12所述的基于区块链的电视信息推送系统，其特征在于，所述电视信息推送端为广告商终端所在的区块链节点和/或媒体运营商终端和/或其他电视接收端所在的区块链节点；所述电视接收端为任意一个智能电视所在区块链节点。
  14. 根据权利要求12所述的基于区块链的电视信息推送系统，其特征在于，所述电视接收端中安装有算力模块，以及发行虚拟数字币，其中，所述算力模块用于提供算力的CPU。
  15. 根据权利要求14所述的基于区块链的电视信息推送系统，其特征在于，所述算力模块，用于当电视接收端启动后，提供算力的CPU，为各个电视接收端所在的区块链节点打包，并向全网广播其打包信息，以使得其他区块链节点接收其广播信息后，对接收到的广播信息进行存储。
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