WO2020244487A1 - 彩蛋的展示方法、装置、电子设备和计算机可读存储介质 - Google Patents

彩蛋的展示方法、装置、电子设备和计算机可读存储介质 Download PDF

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WO2020244487A1
WO2020244487A1 PCT/CN2020/093819 CN2020093819W WO2020244487A1 WO 2020244487 A1 WO2020244487 A1 WO 2020244487A1 CN 2020093819 W CN2020093819 W CN 2020093819W WO 2020244487 A1 WO2020244487 A1 WO 2020244487A1
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target
egg
trigger
user
preference
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PCT/CN2020/093819
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English (en)
French (fr)
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王俊豪
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北京字节跳动网络技术有限公司
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Priority to US17/611,433 priority Critical patent/US20220261329A1/en
Publication of WO2020244487A1 publication Critical patent/WO2020244487A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3438—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment monitoring of user actions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/332—Query formulation
    • G06F16/3322—Query formulation using system suggestions
    • G06F16/3323—Query formulation using system suggestions using document space presentation or visualization, e.g. category, hierarchy or range presentation and selection
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/90335—Query processing
    • G06F16/90344—Query processing by using string matching techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9035—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9038—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results

Definitions

  • the present disclosure relates to the field of terminal technology, and particularly relates to a display method, device, electronic device, and computer-readable storage medium of easter eggs.
  • the egg triggering method in related technologies is not humane enough. Users who are not interested in easter eggs will be triggered if they accidentally trigger the corresponding easter eggs. For example, a middle-aged person wants to search for "funny" and accidentally searched for it. "Higher education” triggers easter eggs in education, leading to poor user experience.
  • the purpose of the present disclosure is to solve one of the above technical problems at least to a certain extent.
  • the first purpose of the present disclosure is to propose a method for displaying easter eggs, which can trigger easter eggs based on user preference characteristics, realize personalized triggering under different conditions, improve the interest of the terminal interaction process and improve users Interactivity with the terminal.
  • the second purpose of the present disclosure is to provide a display device for easter eggs.
  • the third purpose of the present disclosure is to propose an electronic device.
  • the fourth objective of the present disclosure is to provide a computer-readable storage medium.
  • the egg display method proposed by the embodiment of the first aspect of the present disclosure includes: acquiring the user's preference feature; determining the target trigger mode that matches the preference feature from a plurality of candidate trigger modes preset for the target egg; When it is monitored that the current behavior data of the user conforms to the target trigger mode, the target egg is output.
  • the user’s preference feature can be obtained, and then the target trigger method matching the preference feature is determined from the multiple candidate trigger modes preset for the target egg, and then the user’s When the current behavior data matches the target trigger mode, the target egg is output.
  • This method can trigger easter eggs based on user preference characteristics, achieve personalized triggers under different conditions, improve coverage and accuracy, enhance the fun of the terminal interaction process, and enhance the interaction between the user and the terminal, and improve the user Experience.
  • the target trigger mode includes a target function module and a trigger condition; when it is monitored that the current behavior data of the user conforms to the target trigger mode, outputting the target egg includes: When it is monitored that the user's operation on the target function module meets the trigger condition, the target egg is output.
  • the determining the target trigger mode matching the preference feature from the multiple candidate trigger modes preset for the target egg includes: obtaining the corresponding trigger mode of each candidate User preference feature set; according to the matching degree between the user preference feature set corresponding to each of the candidate trigger modes and the preference feature, the target of the target egg is determined from a variety of candidate trigger modes preset for the target egg Trigger method.
  • the preference feature includes trigger mode usage preference information
  • the determination of a target trigger mode matching the preference feature from a plurality of candidate trigger modes preset for the target egg includes: From the multiple candidate trigger modes preset for the target egg, the target trigger mode that matches the trigger mode usage preference information is determined.
  • the method before determining the target trigger mode that matches the preference feature among the multiple candidate trigger modes preset for the easter egg, the method further includes: acquiring an easter egg that matches the preference feature Theme: According to the theme of the egg, obtain the target egg.
  • the method when it is monitored that the current behavior data of the user conforms to the target trigger mode, before outputting the egg, the method further includes: providing prompt information for triggering the egg to the user, wherein:
  • the prompt information includes the target trigger mode and recommended keywords, wherein the recommended keywords are determined from multiple candidate keywords of the easter egg according to the user's keyword usage preference.
  • the first acquisition module is used to acquire user preference features
  • the determining module is used to determine the target trigger method that matches the preference feature from among multiple candidate trigger methods preset for the target egg;
  • the output module is configured to output the target egg when it is monitored that the current behavior data of the user conforms to the target trigger mode.
  • the user’s preference feature can be obtained through the first acquisition module, and then according to the determination module, from the multiple candidate triggering methods preset for the target egg, the one that matches the preference feature is determined
  • the target trigger mode and then the output module outputs the target egg when it is monitored that the current behavior data of the user conforms to the target trigger mode.
  • the device can trigger easter eggs based on user preference characteristics, achieve personalized triggers under different conditions, improve coverage and accuracy, enhance the fun of the terminal interaction process, and enhance the interaction between the user and the terminal, and improve the user Experience.
  • the target trigger mode includes a target function module and a trigger condition
  • the output module is specifically configured to: when it is monitored that the user's operation on the target function module meets the trigger condition, output all Describe the target egg.
  • the determining module is specifically configured to: obtain a user preference feature set corresponding to each of the candidate triggering methods; according to the user preference feature set corresponding to each of the candidate triggering methods and the preference The matching degree of the feature determines the target trigger mode of the target egg from among multiple candidate trigger modes preset for the target egg.
  • the preference feature includes trigger mode usage preference information
  • the determining module is specifically configured to: determine the trigger mode usage preference from multiple candidate trigger modes preset for the target egg The target trigger method for information matching.
  • the device further includes: a second acquisition module, configured to acquire an easter egg theme that matches the preference feature; and a third acquisition module, configured to acquire the target easter egg according to the easter egg theme .
  • the device further includes: a prompt module configured to provide prompt information for triggering the easter egg to the user, wherein the prompt information includes the target trigger mode and recommended keywords, wherein The recommended keyword is determined from multiple candidate keywords of the easter egg according to the keyword usage preference of the user.
  • a prompt module configured to provide prompt information for triggering the easter egg to the user, wherein the prompt information includes the target trigger mode and recommended keywords, wherein The recommended keyword is determined from multiple candidate keywords of the easter egg according to the keyword usage preference of the user.
  • the electronic device proposed by an embodiment of the third aspect of the present disclosure includes: at least one processor; and, a memory communicatively connected with the at least one processor; wherein the memory stores a memory that can be executed by the at least one processor; Instructions, the instructions are set to execute the method for displaying the Easter eggs in the embodiment of the first aspect of the present disclosure.
  • a computer-readable storage medium provided by an embodiment of the fourth aspect of the present disclosure, where the non-transitory computer-readable storage medium stores computer instructions, and the computer instructions are used to cause the computer to execute the method described in the embodiment of the first aspect of the present disclosure. How to display Easter eggs.
  • Fig. 1 is a flowchart of a method for displaying an egg according to an embodiment of the present disclosure.
  • Fig. 2 is a flowchart of a method for displaying an egg according to a specific embodiment of the present disclosure.
  • Fig. 3 is a schematic structural diagram of an egg display device according to an embodiment of the present disclosure.
  • Fig. 4 is a schematic structural diagram of an egg display device according to another embodiment of the present disclosure.
  • Fig. 5 is a schematic structural diagram of an egg display device according to another embodiment of the present disclosure.
  • Fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.
  • Fig. 1 is a flowchart of a method for displaying an egg according to an embodiment of the present disclosure.
  • easter eggs refer to interesting information, jokes, and functional characteristics that are deliberately hidden in computer programs, web pages, electronic games, movies, books, and crosswords.
  • the egg display method of the embodiment of the present disclosure can be applied to the egg display device of the embodiment of the present disclosure, and the device can be configured in an electronic device.
  • the electronic device may be a mobile terminal (for example, a smart phone, a tablet computer, a PAD, a personal digital assistant, and other hardware devices with various operating systems).
  • the display method of the easter egg may include:
  • various applications are installed on the electronic device, and when the user uses the electronic device, corresponding historical behavior data will be generated. For example, when it is monitored that a user uses an application on an electronic device, the user's operation behavior when using the application can be determined, and then based on the operation behavior, the user's historical behavior data of the corresponding application can be obtained, and then the user Analyzing the historical behavior data of the user can obtain the user’s preference characteristics.
  • operation behavior includes but is not limited to browsing, purchasing, searching, etc.
  • the egg display method of the embodiment of the present disclosure can be applied to a mobile terminal that has a variety of applications installed in the mobile terminal, and these applications can provide button controls corresponding to various operation behaviors.
  • a purchase link button may be provided to realize a purchase operation. For example, if the user likes "makeup A", the make-up will be purchased through the purchase link button, so as to obtain that the user's preference feature is to like make-up.
  • S120 Determine a target trigger mode matching the preference feature from among multiple candidate trigger modes preset for the target egg.
  • the target triggering method according to the acquired user preference features, from a variety of candidate triggering methods preset for the target egg, determine the target triggering method with a higher degree of matching with the user preference features.
  • the preset multiple candidate trigger methods for the target egg include but are not limited to search, scan, photograph, comment, etc.
  • the following exemplifies the implementation of determining the target triggering method that matches the preference feature from the multiple candidate triggering methods preset for the target egg:
  • the user preference feature set corresponding to each candidate trigger mode can be obtained, and then according to the matching degree between the user preference feature set corresponding to each candidate trigger mode and the preference feature, the target easter egg can be predicted.
  • the target trigger mode of the target egg is determined.
  • three candidate trigger modes can be obtained: search trigger mode, scan trigger mode, and user preference feature set corresponding to comment trigger mode.
  • the user preference feature set corresponding to search trigger mode includes: makeup, skin care, Clothing;
  • the user preference feature set corresponding to the scan trigger method includes: camera, notebook, speaker, smart watch;
  • the user preference feature set corresponding to the comment trigger method includes: "movie A", "anime B", and then according to the obtained
  • the user preference feature is to like makeup, and the user preference feature set corresponding to the search trigger method, the scan trigger method, and the comment trigger method is matched. It can be learned that the trigger method with a higher matching degree with the user preference feature is the search Trigger mode to determine that the target trigger mode of the target egg is the search trigger mode.
  • the preference feature may include trigger mode usage preference information, and a target trigger mode that matches the trigger mode usage preference information can be determined from multiple candidate trigger modes preset for the target egg.
  • the user uses the search trigger method 10 times, the scan trigger method 20 times, and the comment trigger method 15 times.
  • the user's preferred trigger method is Scan, and then select from a variety of candidates
  • the method is the search trigger method, the scan trigger method, the shooting trigger method, and the comment trigger method.
  • the target trigger method that matches the trigger method preferred by the user is determined as the scan trigger method.
  • the target trigger mode includes a target function module and a trigger condition. That is to say, when it is monitored that the user's operation on the target function module meets the trigger condition, the target egg is output.
  • the target function modules include but are not limited to function modules such as search, scan, comment, and shooting.
  • the trigger condition refers to the conditions set for triggering the target egg when the corresponding target function module is used.
  • the target function module is different, and the corresponding trigger conditions are different.
  • the target egg is an egg corresponding to April Fools' Day
  • the target function module is a search function module
  • the trigger condition can be set as the keyword input "April Fools' Day”.
  • the target egg is output on the search user interface .
  • the target egg is an egg corresponding to April Fools' Day
  • the target function module is a comment module
  • the trigger condition can be set to input "April Fools' Day” in the comment area by the user.
  • the trigger mode for the user to trigger the target egg is the comment trigger mode, and when it is detected that the comment word input by the user in the comment area is "April Fools' Day", the target egg is output on the comment user interface.
  • outputting the target egg includes: displaying at least one picture; or displaying the target text or target expression; or playing the target video or target music; or displaying the floating window on the current display interface of the terminal; The egg is displayed in the floating window or the target egg is displayed in the floating window in an animated manner.
  • displaying the target egg in the floating window in an animated manner includes: displaying at least one picture included in the target egg in the floating window in an animated manner; or the correspondence between each picture included in the target egg and the animation effect , Obtain the animation effect corresponding to each picture included in the target egg; and display each picture included in the target egg in the floating window according to the animation effect corresponding to each picture included in the target egg.
  • the easter egg when the extracted user preference feature cannot be mapped to an easter egg label, the easter egg is not triggered even if the trigger condition is met at this time. For example, when the user preference feature is extracted as the favorite comment "funny", and the user behavior is monitored as the search for "funny" at this time, it can be determined that the easter egg tag cannot be mapped to the easter egg label, and the egg with the theme of "funny" may not be triggered at this time.
  • the user’s preference feature can be acquired, and then from a variety of candidate trigger modes preset for the target egg, the target trigger method that matches the preference feature is determined, and then the When the user's current behavior data conforms to the target trigger mode, output the target egg.
  • This method can trigger easter eggs based on user preference characteristics, achieve personalized triggers under different conditions, improve coverage and accuracy, enhance the fun of the terminal interaction process, and enhance the interaction between the user and the terminal, and improve the user Experience.
  • Fig. 2 is a flowchart of a method for displaying an egg according to a specific embodiment of the present disclosure.
  • the display method of the easter egg may include:
  • S220 Acquire an easter egg theme matching the preference feature.
  • the mapping relationship between the user preference feature and the easter egg label can be mapped to the corresponding easter egg label, so as to obtain the matching easter egg theme according to the obtained easter egg label and preference feature.
  • mapping relationship between user preference features and easter egg tags There are many ways to determine the mapping relationship between user preference features and easter egg tags, for example, manual designation, or similarity algorithm.
  • the user's preference feature is like clothing, and the designated easter egg label is Beautiful Teen, Supercar, Novel Design, Moisturizing and Moisturizing, and then mapped to the corresponding easter egg label as Beautiful Youth from the mapping relationship between the user preference feature and the easter egg label.
  • the similarity algorithm as an example to determine the user’s preference characteristics, and then use the similarity algorithm to obtain the adjectives related to the “user preference characteristics”, and then sort these adjectives, and then sort them according to
  • the user's preference feature and the adjectives related to the "user preference feature” determine the easter egg label, and finally, according to the user's preference feature and easter egg label, the mapping relationship between the user's preference feature and the easter egg label is established. For example, the user's preference feature "funny video" is mapped to the easter egg label "funny category".
  • the acquired preference feature of the user is to like makeup, and according to the preference feature of the user, the theme of the easter egg matching the preference feature may be obtained as makeup.
  • the easter egg may be associated with an easter egg label to obtain a target easter egg.
  • the theme of the easter egg is April Fools' Day, it can be associated with the easter egg label as "funny" to obtain a funny target egg.
  • S240 Acquire a user preference feature set corresponding to each candidate trigger mode.
  • search trigger mode includes: makeup, skin care, Clothing
  • scan trigger mode includes: camera, notebook, speaker, smart watch
  • user preference feature set corresponding to the comment trigger method includes: "movie A", "animation B”.
  • S250 According to the matching degree between the user preference feature set corresponding to each candidate trigger mode and the preference feature, determine the target trigger mode of the target egg from among multiple candidate trigger modes preset for the target egg.
  • the user preference feature being like makeup
  • the search trigger mode the user preference feature set corresponding to the search trigger mode, sweep trigger mode, and comment trigger mode obtained in S240.
  • the trigger mode with a higher matching degree is the search trigger mode, so it is determined that the target trigger mode of the target egg is the search trigger mode.
  • S260 Provide the user with prompt information for triggering the egg.
  • the prompt information includes the target trigger mode and recommended keywords.
  • the user after determining the target trigger method of the target egg, the user can be provided with the trigger method of triggering the egg and recommended keywords.
  • the recommended keywords are determined from multiple candidate keywords of the easter egg according to the user's keyword usage preference.
  • the present disclosure can calculate in advance how many users are covered.
  • an easter egg theme can be recommended to cover more users. That is to say, in order to improve the coverage of the egg, according to the user's preference characteristics and the recommended keywords of the egg, it can be calculated in advance how many users the egg can cover and which users will trigger the egg, and then recommend To recommend the easter egg to users.
  • the user can be informed by predicting which recommended keywords cover a large amount of users. It should be noted that the predicting is based on the historical search volume of users. Then the recommendation is extended according to the prediction, for example, the recommended keywords are sorted according to the 10 recommended keywords provided, and the users can be recommended for themes.
  • that the user's operation of the target function module satisfies the trigger condition includes: the operation of the target function module matches the trigger instruction.
  • the target egg when it is monitored that the user triggers the target in a certain way and the operation of the target function module meets the trigger condition, the target egg can be triggered, that is, the target egg can be output.
  • outputting the target egg includes: displaying at least one picture; or displaying the target text or target expression; or playing the target video or target music; or displaying the floating window on the current display interface of the terminal; The egg is displayed in the floating window or the target egg is displayed in the floating window in an animated manner.
  • displaying the target egg in the floating window in an animated manner includes: displaying at least one picture included in the target egg in the floating window in an animated manner; or the correspondence between each picture included in the target egg and the animation effect , Obtain the animation effect corresponding to each picture included in the target egg; and display each picture included in the target egg in the floating window according to the animation effect corresponding to each picture included in the target egg.
  • the easter egg when the extracted user preference feature cannot be mapped to an easter egg label, the easter egg is not triggered even if the trigger condition is met at this time. For example, when the user preference feature is extracted as the favorite comment "funny", and the user behavior is monitored as the search for "funny" at this time, it can be determined that the easter egg tag cannot be mapped to the easter egg label, and the egg with the theme of "funny" may not be triggered at this time.
  • the user's preference feature can be obtained, then the egg theme matching the preference feature is obtained, and then the target egg is obtained according to the egg theme, and then the user preference feature corresponding to each candidate trigger method is obtained According to the matching degree of the user preference feature set corresponding to each candidate trigger method and the preference feature, determine the target trigger method of the target egg from the multiple candidate trigger methods preset for the target egg, and then provide the user with the trigger egg Finally, when it is monitored that the user's operation on the target function module meets the trigger condition, the target egg is output.
  • This method can trigger easter eggs based on user preference characteristics, achieve personalized triggers under different conditions, improve coverage and accuracy, enhance the fun of the terminal interaction process, and enhance the interaction between the user and the terminal, and improve the user Experience.
  • an embodiment of the present disclosure also provides an egg display device, because the egg display device provided by the embodiment of the present disclosure is different from that provided by the above several embodiments
  • the display method of the egg is corresponding, so the implementation of the method of displaying the egg is also applicable to the display device of the egg provided in this embodiment, and will not be described in detail in this embodiment.
  • Fig. 3 is a schematic structural diagram of an egg display device according to an embodiment of the present disclosure.
  • the egg display device 300 includes: a first acquisition module 310, a determination module 320 and an output module 330. among them:
  • the first obtaining module 310 is used to obtain the user's preference feature.
  • the determining module 320 is configured to determine a target triggering method matching the preference feature from among multiple candidate triggering methods preset for the target egg.
  • the determining module 320 is specifically configured to obtain a user preference feature set corresponding to each candidate trigger mode; according to the matching of the user preference feature set corresponding to each candidate trigger mode with the preference feature Degree, determine the target trigger mode of the target egg from the multiple candidate trigger modes preset for the target egg.
  • the preference feature includes trigger mode usage preference information
  • the determining module 320 is specifically configured to determine the trigger mode usage preference information from among multiple candidate trigger modes preset for the target egg Target trigger mode.
  • the output module 330 is configured to output the target egg when it is monitored that the current behavior data of the user conforms to the target trigger mode.
  • the target trigger mode includes a target function module and a trigger condition, and the output module 330 is specifically configured to output the target egg when it is monitored that the user's operation on the target function module meets the trigger condition .
  • the easter egg display device further includes: a second acquisition module 340 and a third acquisition module 350, wherein the second acquisition module 340 is used to acquire the preference feature Matching egg theme; the third obtaining module 350 is configured to obtain the target egg according to the egg theme.
  • the egg display device further includes: a prompt module 360, wherein the prompt module 360 is used to provide the user with prompt information for triggering the egg, wherein,
  • the prompt information includes the target trigger mode and recommended keywords, where the recommended keywords are determined from multiple candidate keywords of the easter egg according to the user's keyword usage preference.
  • the user’s preference feature can be obtained through the first acquisition module, and then according to the determination module, from the multiple candidate triggering methods preset for the target egg, the one that matches the preference feature is determined
  • the target trigger mode and then the output module outputs the target egg when it is monitored that the current behavior data of the user conforms to the target trigger mode.
  • the device can trigger easter eggs based on user preference characteristics, achieve personalized triggers under different conditions, improve coverage and accuracy, enhance the fun of the terminal interaction process, and enhance the interaction between the user and the terminal, and improve the user Experience.
  • FIG. 6 shows a schematic structural diagram of an electronic device 600 suitable for implementing embodiments of the present disclosure.
  • Mobile terminals in the embodiments of the present disclosure may include, but are not limited to, mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablets), PMPs (portable multimedia players), vehicle-mounted terminals (for example, Mobile terminals such as car navigation terminals) and fixed terminals such as digital TVs, desktop computers, etc.
  • the electronic device shown in FIG. 6 is only an example, and should not bring any limitation to the function and scope of use of the embodiments of the present disclosure.
  • the electronic device 600 may include a processing device (such as a central processing unit, a graphics processor, etc.) 601, which can be loaded into a random access device according to a program stored in a read-only memory (ROM) 602 or from a storage device 608.
  • the program in the memory (RAM) 603 executes various appropriate actions and processing.
  • the RAM 603 also stores various programs and data required for the operation of the electronic device 600.
  • the processing device 601, the ROM 602, and the RAM 603 are connected to each other through a bus 604.
  • An input/output (I/O) interface 605 is also connected to the bus 604.
  • the following devices can be connected to the I/O interface 605: including input devices 606 such as touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; including, for example, liquid crystal display (LCD), speakers, vibration An output device 607 such as a device; a storage device 608 such as a magnetic tape and a hard disk; and a communication device 609.
  • the communication device 609 may allow the electronic device 600 to perform wireless or wired communication with other devices to exchange data.
  • FIG. 6 shows an electronic device 600 having various devices, it should be understood that it is not required to implement or have all the illustrated devices. It may be implemented alternatively or provided with more or fewer devices.
  • the process described above with reference to the flowchart can be implemented as a computer software program.
  • the embodiments of the present disclosure include a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart.
  • the computer program may be downloaded and installed from the network through the communication device 609, or installed from the storage device 608, or installed from the ROM 602.
  • the processing device 601 the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.
  • the aforementioned computer-readable medium in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two.
  • the computer-readable storage medium may be, for example, but not limited to, an electric, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: electrical connections with one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable Programmable read only memory (EPROM or flash memory), optical fiber, portable compact disk read only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above.
  • a computer-readable storage medium may be any tangible medium that contains or stores a program, and the program may be used by or in combination with an instruction execution system, apparatus, or device.
  • a computer-readable signal medium may include a data signal propagated in a baseband or as a part of a carrier wave, and a computer-readable program code is carried therein. This propagated data signal can take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing.
  • the computer-readable signal medium may also be any computer-readable medium other than the computer-readable storage medium.
  • the computer-readable signal medium may send, propagate, or transmit the program for use by or in combination with the instruction execution system, apparatus, or device .
  • the program code contained on the computer-readable medium can be transmitted by any suitable medium, including but not limited to: wire, optical cable, RF (Radio Frequency), etc., or any suitable combination of the above.
  • the above-mentioned computer-readable medium may be included in the above-mentioned electronic device; or it may exist alone without being assembled into the electronic device.
  • the above-mentioned computer-readable medium carries one or more programs.
  • the electronic device When the above-mentioned one or more programs are executed by the electronic device, the electronic device: obtains the user's preference characteristics; and selects various candidate trigger modes preset for the target egg , Determine the target trigger mode that matches the preference feature; when it is monitored that the current behavior data of the user conforms to the target trigger mode, output the target egg.
  • the aforementioned computer-readable medium carries one or more programs, and when the aforementioned one or more programs are executed by the electronic device, the electronic device: obtains the user’s preference characteristics; In the trigger mode, a target trigger mode that matches the preference feature is determined; when it is monitored that the current behavior data of the user conforms to the target trigger mode, the target egg is output.
  • the computer program code used to perform the operations of the present disclosure may be written in one or more programming languages or a combination thereof.
  • the above-mentioned programming languages include object-oriented programming languages—such as Java, Smalltalk, C++, and also conventional Procedural programming language-such as "C" language or similar programming language.
  • the program code can be executed entirely on the user's computer, partly on the user's computer, executed as an independent software package, partly on the user's computer and partly executed on a remote computer, or entirely executed on the remote computer or server.
  • the remote computer can be connected to the user’s computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or it can be connected to an external computer (for example, using an Internet service provider to pass Internet connection).
  • LAN local area network
  • WAN wide area network
  • each block in the flowchart or block diagram can represent a module, program segment, or part of code, and the module, program segment, or part of code contains one or more for realizing the specified logical function Executable instructions.
  • the functions marked in the block may also occur in a different order from the order marked in the drawings. For example, two blocks shown in succession can actually be executed substantially in parallel, or they can sometimes be executed in the reverse order, depending on the functions involved.
  • each block in the block diagram and/or flowchart, and the combination of the blocks in the block diagram and/or flowchart can be implemented by a dedicated hardware-based system that performs the specified functions or operations Or it can be realized by a combination of dedicated hardware and computer instructions.
  • the units involved in the embodiments described in the present disclosure may be implemented in a software manner, or may be implemented in a hardware manner.
  • the name of the unit does not constitute a limitation on the unit itself under certain circumstances.
  • the first obtaining unit can also be described as "a unit for obtaining at least two Internet Protocol addresses.”

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Abstract

一种彩蛋的展示方法、装置及其相关设备。其中，该方法包括：获取用户的偏好特征(S110)；从为目标彩蛋预设的多种候选触发方式中，确定出与偏好特征匹配的目标触发方式(S120)；在监控到用户的当前行为数据符合目标触发方式时，输出目标彩蛋(S130)。该方法可以实现基于用户偏好特征触发彩蛋，实现了不同条件的个性化触发，增强了终端交互过程的趣味性以及增强了用户与终端之间的互动性，提高了用户体验。

Description

彩蛋的展示方法、装置、电子设备和计算机可读存储介质
相关申请的交叉引用
本申请基于申请号为201910487554.1，申请日为2019年06月05日的中国专利申请提出，并要求上述中国专利申请的优先权，上述中国专利申请的全部内容在此通过引用并入本申请。
技术领域
本公开涉及终端技术领域，特别涉及彩蛋的展示方法、装置、电子设备和计算机可读存储介质。
背景技术
随着电子技术和通信技术的快速发展，智能手机成为了日常生活中必不可少的通信终端。用户通过操作智能手机上安装的很多应用程序，使得智能手机完成很多不同的功能，实现了用户与智能手机的交互，给人们的生活提供了很大的便利。其中，彩蛋可以带给用户惊喜和较好的用户体验。
相关技术中，支持根据某一个特定的动作触发彩蛋，其中，最常见的要属搜索彩蛋，即，获取用户的行为，在监测到用户搜索指定词后，可触发对应的彩蛋。然而，在完成指定动作(如搜索指定词)时触发彩蛋，由于用户行为习惯不同，可能很多用户永远都不会触发某类彩蛋，导致彩蛋的触发方式比较单一，使得该彩蛋的覆盖低。并且，相关技术中的彩蛋触发方式不够人性化，对彩蛋毫无兴趣的用户，如果不小心触发，对应的彩蛋也将被触发，比如，一个中年人想搜索“搞笑”，不小心搜成“高校”，触发了教育类的彩蛋，导致用户体验变差。
发明内容
本公开的目的旨在至少在一定程度上解决上述的技术问题之一。
为此，本公开的第一个目的在于提出一种彩蛋的展示方法,该方法可以实现基于用户偏好特征触发彩蛋，实现不同条件的个性化触发，提高了终端交互过程的趣味性以及提高了用户与终端之间的互动性。
本公开的第二个目的在于提出一种彩蛋的展示装置。
本公开的第三个目的在于提出一种电子设备。
本公开的第四个目的在于提出一种计算机可读存储介质。
本公开第一方面实施例提出的彩蛋的展示方法，包括：获取用户的偏好特征；从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式；在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。
根据本公开实施例的彩蛋的展示方法，可获取用户的偏好特征，然后从为目标彩蛋预设的多种候选触发方式中，确定出与偏好特征匹配的目标触发方式，之后在监控到用户的当前行为数据符合目标触发方式时，输出目标彩蛋。该方法可以实现基于用户偏好特征触发彩蛋，实现不同条件的个性化触发，提高了覆盖率和精确度，增强了终端交互过程的趣味性以及增强了用户与终端之间的互动性，提高了用户体验。
根据本公开的一个实施例，所述目标触发方式包括目标功能模块和触发条件；所述在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋，包括：在监控到用户对所述目标功能模块的操作满足所述触发条件时，输出所述目标彩蛋。
根据本公开的一个实施例，所述从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式，包括：获取与每种所述候选触发方式对应的用户偏好特征集；根据每种所述候选触发方式对应的用户偏好特征集与所述偏好特征的匹配度，从为目标彩蛋预设的多种候选触发方式中，确定出所述目标彩蛋的目标触发方式。
根据本公开的一个实施例，所述偏好特征包括触发方式使用偏好信息，所述从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式，包括：从为目标彩蛋预设的多种候选触发方式中，确定出与所述触发方式使用偏好信息匹配的目标触发方式。
根据本公开的一个实施例，在所述从为彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式之前，还包括：获取与所述偏好特征匹配的彩蛋主题；根据所述彩蛋主题，获取所述目标彩蛋。
根据本公开的一个实施例，在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述彩蛋之前，还包括：向所述用户提供触发所述彩蛋的提示信息，其中，所述提示信息包括所述目标触发方式和推荐关键词，其中，所述推荐关键词是根据所述用户的关键词使用偏好，从所述彩蛋的多个候选关键词确定出的。
本公开第二方面实施例提出的彩蛋的展示装置，包括：
第一获取模块，用于获取用户的偏好特征；
确定模块，用于从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式；
输出模块，用于在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。
根据本公开实施例的彩蛋的展示装置，可通过第一获取模块获取用户的偏好特征，之后根据确定模块从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式，然后通过输出模块在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。该装置可以实现基于用户偏好特征触发彩蛋，实现不同条件的个性化触发，提高了覆盖率和精确度，增强了终端交互过程的趣味性以及增强了用户与终端之间的互动性，提高了用户体验。
根据本公开的一个实施例，所述目标触发方式包括目标功能模块和触发条件，所述输出模块具体用于：在监控到用户对所述目标功能模块的操作满足所述触发条件时，输出所述目标彩蛋。
根据本公开的一个实施例，所述确定模块具体用于：获取与每种所述候选触发方式对应的用户偏好特征集；根据每种所述候选触发方式对应的用户偏好特征集与所述偏好特征的匹配度，从为目标彩蛋预设的多种候选触发方式中，确定出所述目标彩蛋的目标触发方式。
根据本公开的一个实施例，所述偏好特征包括触发方式使用偏好信息，所述确定模块具体用于：从为目标彩蛋预设的多种候选触发方式中，确定出与所述触发方式使用偏好信息匹配的目标触发方式。
根据本公开的一个实施例，所述装置还包括：第二获取模块，用于获取与所述偏好特征匹配的彩蛋主题；第三获取模块，用于根据所述彩蛋主题，获取所述目标彩蛋。
根据本公开的一个实施例，所述装置还包括：提示模块，用于向所述用户提供触发所述彩蛋的提示信息，其中，所述提示信息包括所述目标触发方式和推荐关键词，其中，所述推荐关键词是根据所述用户的关键词使用偏好，从所述彩蛋的多个候选关键词确定出的。
本公开第三方面实施例提出的电子设备，包括：至少一个处理器；以及，与所述至少一个处理器通信连接的存储器；其中，所述存储器存储有可被所述至少一个处理器执行的指令，所述指令被设置为用于执行本公开第一方面实施例所述的彩蛋的展示方法。
本公开第四方面实施例提出的计算机可读存储介质，所述非暂态计算机可读存储介质存储计算机指令，所述计算机指令用于使所述计算机执行本公开第一方面实施例所述的彩蛋的展示方法。
本公开附加的方面和优点将在下面的描述中部分给出，部分将从下面的描述中变得明显，或通过本公开的实践了解到。
附图说明
本公开上述的和/或附加的方面和优点从下面结合附图对实施例的描述中将变得明显 和容易理解，其中：
图1是根据本公开一个实施例的彩蛋的展示方法的流程图。
图2是根据本公开一个具体实施例的彩蛋的展示方法的流程图。
图3是根据本公开一个实施例的彩蛋的展示装置的结构示意图。
图4是根据本公开另一个实施例的彩蛋的展示装置的结构示意图。
图5是根据本公开又一个实施例的彩蛋的展示装置的结构示意图。
图6是根据本公开一个实施例的电子设备的结构示意图。
具体实施方式
下面详细描述本公开的实施例，所述实施例的示例在附图中示出，其中自始至终相同或类似的标号表示相同或类似的元件或具有相同或类似功能的元件。下面通过参考附图描述的实施例是示例性的，旨在用于解释本公开，而不能理解为对本公开的限制。
下面参考附图描述本公开实施例的彩蛋的展示方法、装置、电子设备和计算机可读存储介质。
图1是根据本公开一个实施例的彩蛋的展示方法的流程图。
在本公开的实施例中，彩蛋是指在计算机程序、网页、电子游戏、电影、书籍和填字游戏中故意隐藏的有趣的信息、玩笑和功能特性。
其中，需要说明的是，本公开实施例的彩蛋的展示方法可应用于本公开实施例的彩蛋的展示装置，该装置可被配置于电子设备。
其中，该电子设备可以是移动终端(例如智能手机、平板电脑、PAD、个人数字助理等具有各种操作系统的硬件设备)。如图1所示，该彩蛋的展示方法可以包括：
S110，获取用户的偏好特征。
可以理解，电子设备上安装有各种各样的应用程序，用户在使用该电子设备时，会产生相应的历史行为数据。例如，在监测到用户使用电子设备上的应用程序时，可确定用户在使用应用程序时所进行的操作行为，然后，基于该操作行为可获取对应应用程序的用户历史行为数据，进而对该用户的历史行为数据进行分析，可以获取用户的偏好特征。
需要说明的是，所述操作行为包括但不仅限于浏览、购买、搜索等。
举例而言，本公开实施例的彩蛋的展示方法可应用于移动终端，该移动终端中安装有多种应用程序，这些应用程序中可提供各种操作行为对应的按钮控件。例如，可提供有购买链接按钮以实现购买操作，比如，用户喜欢“彩妆A”，则会通过该购买链接按钮对该彩妆进行购买，从而获取用户的偏好特征是喜欢彩妆。
S120，从为目标彩蛋预设的多种候选触发方式中，确定出与偏好特征匹配的目标触发 方式。
也就是说,根据获取到的用户偏好特征,从目标彩蛋预设的多种候选触发方式中,确定出与用户偏好特征匹配度较高的目标触发方式。
其中，目标彩蛋预设的多种候选触发方式包括但不仅限于搜索、扫一扫、拍摄、评论等。
基于上述所述，下面对从为目标彩蛋预设的多种候选触发方式中，确定出与偏好特征匹配的目标触发方式的实现方式进行示例性说明：
在本公开的一个实施例中，可通过获取与每种候选触发方式对应的用户偏好特征集，然后根据每种候选触发方式对应的用户偏好特征集与偏好特征的匹配度，从为目标彩蛋预设的多种候选触发方式中，确定出目标彩蛋的目标触发方式。
举例而言，可获取3种候选触发方式即搜索触发方式、扫一扫触发方式、评论触发方式对应的用户偏好特征集，其中，搜索触发方式对应的用户偏好特征集有：彩妆、护肤品、服装；扫一扫触发方式对应的用户偏好特征集有：摄像机、笔记本、音箱、智能手表；评论触发方式对应的用户偏好特征集有：“电影A”、“动漫B”，然后，根据获取到的用户偏好特征是喜欢彩妆，与获取搜索触发方式、扫一扫触发方式、评论触发方式对应的用户偏好特征集进行匹配，可得知与用户偏好特征是彩妆匹配度较高的触发方式为搜索触发方式，从而确定出目标彩蛋的目标触发方式为搜索触发方式。
在本公开的另一个实施例中，偏好特征可以包括触发方式使用偏好信息，可从为目标彩蛋预设的多种候选触发方式中，确定出与触发方式使用偏好信息匹配的目标触发方式。
也就是说，确定用户所使用的触发方式各有多少次，然后从多种候选方式中确定出触发方式使用偏好信息匹配的目标触发方式。
举例而言，用户使用搜索触发方式有10次，使用扫一扫触发方式有20次，使用评论触发方式有15次，可得知用户偏好使用的触发方式为扫一扫，然后从多种候选方式即搜索触发方式、扫一扫触发方式、拍摄触发方式、评论触发方式中确定出与用户偏好使用的触发方式匹配的目标触发方式为扫一扫触发方式。
S130，在监控到用户的当前行为数据符合目标触发方式时，输出目标彩蛋。
在本公开的实施例中，目标触发方式包括目标功能模块和触发条件。也就是说，在监控到用户对目标功能模块的操作满足触发条件时，输出目标彩蛋。
其中，目标功能模块以包括但不限于搜索、扫一扫、评论、拍摄等功能模块。
其中，触发条件是表示在使用对应目标功能模块时为触发目标彩蛋所设置的条件。
其中，需要理解的是，对于同一个目标彩蛋，目标功能模块不同，其对应的触发条件是不同的。
例如，假设目标彩蛋为与愚人节对应的彩蛋，目标功能模块为搜索功能模块，可设置触发条件为关键词输入“愚人节”。在根据用户的偏好特征，确定用户触发目标彩蛋的触发方式为搜索触发方式，在检测到用户在搜索输入框中输入的搜索关键词为“愚人节”时，在搜索用户界面上，输出目标彩蛋。
又比如，假设目标彩蛋为与愚人节对应的彩蛋，目标功能模块为评论模块，可设置触发条件为在用户在评论区域中输入“愚人节”。在根据用户的偏好特征，确定用户触发目标彩蛋的触发方式为评论触发方式，在检测到用户在评论区域中输入的评论词为“愚人节”时，在评论用户界面上，输出目标彩蛋。
其中，在本公开的实施例中，输出目标彩蛋包括：显示至少一个图片；或者显示目标文字或目标表情；或者播放目标视频或目标音乐；或者在终端的当前显示界面上显示悬浮窗口；将目标彩蛋显示在悬浮窗口中或者将目标彩蛋以动画的方式显示在悬浮窗口中。
其中，上述目标彩蛋以动画的方式显示在悬浮窗口中包括：将目标彩蛋包括的至少一个图片以动画的方式显示在悬浮窗口中；或者目标彩蛋包括的每个图片与动画效果之间的对应关系，获取与目标彩蛋包括的每个图片分别对应的动画效果；以及按照与目标彩蛋包括的每个图片分别对应的动画效果，将目标彩蛋包括的每个图片显示在悬浮窗口中。
在本公开的一个实施例中，在提取的用户偏好特征，无法映射到彩蛋标签时，即使此时满足触发条件也不触发该彩蛋。例如，在提取到用户偏好特征为喜爱评论“搞笑”，而此时监测到用户行为为搜索“搞笑”，可判定无法映射到彩蛋标签，此时可不触发该主题为“搞笑”的彩蛋。由此，可以避免用户对该彩蛋毫无兴趣，只是不小心触发时而采用一刀切的触发方式，给用户带来不便的情况，即对历史无意向用户，可实现彩蛋的不触发，规避彩蛋。
根据本公开实施例的彩蛋的展示方法，可获取用户的偏好特征，然后从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式，之后在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。该方法可以实现基于用户偏好特征触发彩蛋，实现不同条件的个性化触发，提高了覆盖率和精确度，增强了终端交互过程的趣味性以及增强了用户与终端之间的互动性，提高了用户体验。
图2是根据本公开一个具体实施例的彩蛋的展示方法的流程图。
如图2所示，该彩蛋的展示方法可以包括：
S210，获取用户的偏好特征。
S220，获取与偏好特征匹配的彩蛋主题。
在本公开的实施例中，可从用户偏好特征与彩蛋标签的映射关系中映射到对应的彩蛋标签，从而根据获取到彩蛋标签与偏好特征，获取匹配的彩蛋主题。
其中，确定用户偏好特征与彩蛋标签的映射关系方式可以有很多种，例如，可以是人工指定、或者相似度算法等。
下面将给出两种示例以便理解：
作为一种可能实现方式的示例，以人工指定为例，也就是说，确定用户的偏好特征，然后与指定彩蛋标签建立映射关系，进而从用户的偏好特征与指定彩蛋标签的映射关系中映射到对应的彩蛋标签。比如，用户偏好特征为喜欢服装，同时指定彩蛋标签有青春靓丽、超级跑车、设计新颖、保湿补水，之后从用户偏好特征与彩蛋标签的映射关系中映射到对应的彩蛋标签为青春靓丽。
作为另一种可能实现方式的示例，以相似度算法为例，确定用户的偏好特征，之后通过相似度算法获取关于“用户偏好特征”相关的形容词有哪些，然后将这些形容词进行排序，然后根据用户的偏好特征和关于“用户偏好特征”相关的形容词确定彩蛋标签，最后根据用户的偏好特征和彩蛋标签，建立用户的偏好特征和彩蛋标签的映射关系。比如，用户的偏好特征“搞笑视频”映射到的是彩蛋标签“搞笑类”。
举例而言，获取到的用户的偏好特征是喜欢彩妆，根据用户的偏好特征，可获取与偏好特征匹配的彩蛋主题是彩妆。
S230，根据彩蛋主题，获取目标彩蛋。
在本公开的实施例中，基于彩蛋主题，可与彩蛋标签进行关联，从而获取目标彩蛋。
举例而言，彩蛋主题是愚人节，可与彩蛋标签为“搞笑”进行关联，从而获取搞笑类的目标彩蛋。
S240，获取与每种候选触发方式对应的用户偏好特征集。
举例而言，可获取3种候选触发方式即搜索触发方式、扫一扫触发方式、评论触发方式对应的用户偏好特征集，其中，搜索触发方式对应的用户偏好特征集有：彩妆、护肤品、服装；扫一扫触发方式对应的用户偏好特征集有：摄像机、笔记本、音箱、智能手表；评论触发方式对应的用户偏好特征集有：“电影A”、“动漫B”。
S250，根据每种候选触发方式对应的用户偏好特征集与偏好特征的匹配度，从为目标彩蛋预设的多种候选触发方式中，确定出目标彩蛋的目标触发方式。
举例而言，根据获取到的用户偏好特征是喜欢彩妆，与上述S240获取搜索触发方式、扫一扫触发方式、评论触发方式对应的用户偏好特征集进行匹配，可得知与用户偏好特征是彩妆匹配度较高的触发方式为搜索触发方式，从而确定出目标彩蛋的目标触发方式为搜索触发方式。
S260，向用户提供触发彩蛋的提示信息。
其中，提示信息包括目标触发方式和推荐关键词。
也就是说，在确定出目标彩蛋的目标触发方式之后，可向用户提供触发彩蛋的触发方式和推荐关键词。
其中，推荐关键词是根据用户的关键词使用偏好，从彩蛋的多个候选关键词确定出的。
在本公开的一个实施例中，基于彩蛋给出的推荐关键词，本公开可以预先算出覆盖多少用户，为了覆盖更多用户，可以进行彩蛋主题推荐，以覆盖更多用户。也就是说，为了提高彩蛋的覆盖率，可根据用户的偏好特征，以及该彩蛋的推荐关键词，可以预先算出该彩蛋可以覆盖到多少个用户以及哪些用户会触发到该彩蛋，之后，以推荐的方式，将该彩蛋推荐给用户。
在本公开的一个实施例中，可通过做预判即什么样的推荐关键词覆盖用户量大，对用户进行告知，需要说明的是，预判是根据用户历史搜索量得知。然后根据预判来延伸推荐，比如，根据提供的10个推荐关键词，对该推荐关键词进行排序，可对用户进行主题推荐。
S270，在监控到用户对目标功能模块的操作满足触发条件时，输出目标彩蛋。
在本公开的实施例中，用户对目标功能模块的操作满足触发条件包括：目标功能模块的操作与触发指令匹配。
也就是说，在监控到用户对目标进行某种触发方式且目标功能模块的操作满足触发条件时，可触发目标彩蛋即输出目标彩蛋。
其中，在本公开的实施例中，输出目标彩蛋包括：显示至少一个图片；或者显示目标文字或目标表情；或者播放目标视频或目标音乐；或者在终端的当前显示界面上显示悬浮窗口；将目标彩蛋显示在悬浮窗口中或者将目标彩蛋以动画的方式显示在悬浮窗口中。
其中，上述目标彩蛋以动画的方式显示在悬浮窗口中包括：将目标彩蛋包括的至少一个图片以动画的方式显示在悬浮窗口中；或者目标彩蛋包括的每个图片与动画效果之间的对应关系，获取与目标彩蛋包括的每个图片分别对应的动画效果；以及按照与目标彩蛋包括的每个图片分别对应的动画效果，将目标彩蛋包括的每个图片显示在悬浮窗口中。
在本公开的一个实施例中，在提取的用户偏好特征，无法映射到彩蛋标签时，即使此时满足触发条件也不触发该彩蛋。例如，在提取到用户偏好特征为喜爱评论“搞笑”，而此时监测到用户行为为搜索“搞笑”，可判定无法映射到彩蛋标签，此时可不触发该主题为“搞笑”的彩蛋。由此可以避免用户对该彩蛋毫无兴趣，只是不小心触发时而采用一刀切的触发方式，给用户带来不便的情况，即对历史无意向用户，可实现彩蛋的不触发，规避彩蛋。
根据本公开实施例的彩蛋的展示方法，可获取用户的偏好特征，之后获取与偏好特征匹配的彩蛋主题，然后根据彩蛋主题，获取目标彩蛋，之后获取与每种候选触发方式对应的用户偏好特征集，根据每种候选触发方式对应的用户偏好特征集与偏好特征的匹配度， 从为目标彩蛋预设的多种候选触发方式中，确定出目标彩蛋的目标触发方式，然后向用户提供触发彩蛋的提示信息，最后在监控到用户对目标功能模块的操作满足触发条件时，输出目标彩蛋。该方法可以实现基于用户偏好特征触发彩蛋，实现不同条件的个性化触发，提高了覆盖率和精确度，增强了终端交互过程的趣味性以及增强了用户与终端之间的互动性，提高了用户体验。
与上述几种实施例提供的彩蛋的展示方法相对应，本公开的一种实施例还提供一种彩蛋的展示装置，由于本公开实施例提供的彩蛋的展示装置与上述几种实施例提供的彩蛋的展示方法相对应，因此在彩蛋的展示方法的实施方式也适用于本实施例提供的彩蛋的展示装置，在本实施例中不再详细描述。图3是根据本公开一个实施例的彩蛋的展示装置的结构示意图。
如图3所示，该彩蛋的展示装置300包括：第一获取模块310、确定模块320和输出模块330。其中：
第一获取模块310用于获取用户的偏好特征。
确定模块320用于从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式。
作为一种示例，所述确定模块320具体用于获取与每种所述候选触发方式对应的用户偏好特征集；根据每种所述候选触发方式对应的用户偏好特征集与所述偏好特征的匹配度，从为目标彩蛋预设的多种候选触发方式中，确定出所述目标彩蛋的目标触发方式。
作为一种示例，所述偏好特征包括触发方式使用偏好信息，所述确定模块320具体用于从为目标彩蛋预设的多种候选触发方式中，确定出与所述触发方式使用偏好信息匹配的目标触发方式。
输出模块330用于在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。作为一种示例，所述目标触发方式包括目标功能模块和触发条件，所述输出模块330具体用于在监控到用户对所述目标功能模块的操作满足所述触发条件时，输出所述目标彩蛋。
在本公开的一个实施例中，如图4所示，该彩蛋的展示装置还包括：第二获取模块340和第三获取模块350，其中，第二获取模块340用于获取与所述偏好特征匹配的彩蛋主题；第三获取模块350用于根据所述彩蛋主题，获取所述目标彩蛋。
在本公开的一个实施例中，如图5所示，该彩蛋的展示装置还包括：提示模块360，其中，提示模块360用于向所述用户提供触发所述彩蛋的提示信息，其中，所述提示信息包括所述目标触发方式和推荐关键词，其中，所述推荐关键词是根据所述用户的关键词使用偏好，从所述彩蛋的多个候选关键词确定出的。
根据本公开实施例的彩蛋的展示装置，可通过第一获取模块获取用户的偏好特征，之后根据确定模块从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式，然后通过输出模块在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。该装置可以实现基于用户偏好特征触发彩蛋，实现不同条件的个性化触发，提高了覆盖率和精确度，增强了终端交互过程的趣味性以及增强了用户与终端之间的互动性，提高了用户体验。
下面参考图6，其示出了适于用来实现本公开实施例的电子设备600的结构示意图。本公开实施例中的移动终端可以包括但不限于诸如移动电话、笔记本电脑、数字广播接收器、PDA(个人数字助理)、PAD(平板电脑)、PMP(便携式多媒体播放器)、车载终端(例如车载导航终端)等等的移动终端以及诸如数字TV、台式计算机等等的固定终端。图6示出的电子设备仅仅是一个示例，不应对本公开实施例的功能和使用范围带来任何限制。
如图6所示，电子设备600可以包括处理装置(例如中央处理器、图形处理器等)601，其可以根据存储在只读存储器(ROM)602中的程序或者从存储装置608加载到随机访问存储器(RAM)603中的程序而执行各种适当的动作和处理。在RAM 603中，还存储有电子设备600操作所需的各种程序和数据。处理装置601、ROM 602以及RAM 603通过总线604彼此相连。输入/输出(I/O)接口605也连接至总线604。
通常，以下装置可以连接至I/O接口605：包括例如触摸屏、触摸板、键盘、鼠标、摄像头、麦克风、加速度计、陀螺仪等的输入装置606；包括例如液晶显示器(LCD)、扬声器、振动器等的输出装置607；包括例如磁带、硬盘等的存储装置608；以及通信装置609。通信装置609可以允许电子设备600与其他设备进行无线或有线通信以交换数据。虽然图6示出了具有各种装置的电子设备600，但是应理解的是，并不要求实施或具备所有示出的装置。可以替代地实施或具备更多或更少的装置。
特别地，根据本公开的实施例，上文参考流程图描述的过程可以被实现为计算机软件程序。例如，本公开的实施例包括一种计算机程序产品，其包括承载在计算机可读介质上的计算机程序，该计算机程序包含用于执行流程图所示的方法的程序代码。在这样的实施例中，该计算机程序可以通过通信装置609从网络上被下载和安装，或者从存储装置608被安装，或者从ROM 602被安装。在该计算机程序被处理装置601执行时，执行本公开实施例的方法中限定的上述功能。
需要说明的是，本公开上述的计算机可读介质可以是计算机可读信号介质或者计算机可读存储介质或者是上述两者的任意组合。计算机可读存储介质例如可以是——但不限于——电、磁、光、电磁、红外线、或半导体的系统、装置或器件，或者任意以上的组合。计算机可读存储介质的更具体的例子可以包括但不限于：具有一个或多个导线的电连接、 便携式计算机磁盘、硬盘、随机访问存储器(RAM)、只读存储器(ROM)、可擦式可编程只读存储器(EPROM或闪存)、光纤、便携式紧凑磁盘只读存储器(CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。在本公开中，计算机可读存储介质可以是任何包含或存储程序的有形介质，该程序可以被指令执行系统、装置或者器件使用或者与其结合使用。而在本公开中，计算机可读信号介质可以包括在基带中或者作为载波一部分传播的数据信号，其中承载了计算机可读的程序代码。这种传播的数据信号可以采用多种形式，包括但不限于电磁信号、光信号或上述的任意合适的组合。计算机可读信号介质还可以是计算机可读存储介质以外的任何计算机可读介质，该计算机可读信号介质可以发送、传播或者传输用于由指令执行系统、装置或者器件使用或者与其结合使用的程序。计算机可读介质上包含的程序代码可以用任何适当的介质传输，包括但不限于：电线、光缆、RF(射频)等等，或者上述的任意合适的组合。
上述计算机可读介质可以是上述电子设备中所包含的；也可以是单独存在，而未装配入该电子设备中。
上述计算机可读介质承载有一个或者多个程序，当上述一个或者多个程序被该电子设备执行时，使得该电子设备：获取用户的偏好特征；从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式；在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。
或者，上述计算机可读介质承载有一个或者多个程序，当上述一个或者多个程序被该电子设备执行时，使得该电子设备：获取用户的偏好特征；从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式；在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。
可以以一种或多种程序设计语言或其组合来编写用于执行本公开的操作的计算机程序代码，上述程序设计语言包括面向对象的程序设计语言—诸如Java、Smalltalk、C++，还包括常规的过程式程序设计语言—诸如“C”语言或类似的程序设计语言。程序代码可以完全地在用户计算机上执行、部分地在用户计算机上执行、作为一个独立的软件包执行、部分在用户计算机上部分在远程计算机上执行、或者完全在远程计算机或服务器上执行。在涉及远程计算机的情形中，远程计算机可以通过任意种类的网络——包括局域网(LAN)或广域网(WAN)—连接到用户计算机，或者，可以连接到外部计算机(例如利用因特网服务提供商来通过因特网连接)。
附图中的流程图和框图，图示了按照本公开各种实施例的系统、方法和计算机程序产品的可能实现的体系架构、功能和操作。在这点上，流程图或框图中的每个方框可以代表一个模块、程序段、或代码的一部分，该模块、程序段、或代码的一部分包含一个或多个 用于实现规定的逻辑功能的可执行指令。也应当注意，在有些作为替换的实现中，方框中所标注的功能也可以以不同于附图中所标注的顺序发生。例如，两个接连地表示的方框实际上可以基本并行地执行，它们有时也可以按相反的顺序执行，这依所涉及的功能而定。也要注意的是，框图和/或流程图中的每个方框、以及框图和/或流程图中的方框的组合，可以用执行规定的功能或操作的专用的基于硬件的系统来实现，或者可以用专用硬件与计算机指令的组合来实现。
描述于本公开实施例中所涉及到的单元可以通过软件的方式实现，也可以通过硬件的方式来实现。其中，单元的名称在某种情况下并不构成对该单元本身的限定，例如，第一获取单元还可以被描述为“获取至少两个网际协议地址的单元”。

Claims (14)

  1. 一种彩蛋的展示方法，其特征在于，包括：
    获取用户的偏好特征；
    从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式；
    在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。
  2. 如权利要求1所述的方法，其特征在于，所述目标触发方式包括目标功能模块和触发条件；
    所述在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋，包括：
    在监控到用户对所述目标功能模块的操作满足所述触发条件时，输出所述目标彩蛋。
  3. 如权利要求1所述的方法，其特征在于，所述从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式，包括：
    获取与每种所述候选触发方式对应的用户偏好特征集；
    根据每种所述候选触发方式对应的用户偏好特征集与所述偏好特征的匹配度，从为目标彩蛋预设的多种候选触发方式中，确定出所述目标彩蛋的目标触发方式。
  4. 如权利要求1所述的方法，其特征在于，所述偏好特征包括触发方式使用偏好信息，所述从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式，包括：
    从为目标彩蛋预设的多种候选触发方式中，确定出与所述触发方式使用偏好信息匹配的目标触发方式。
  5. 如权利要求1所述的方法，其特征在于，在所述从为彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式之前，还包括：
    获取与所述偏好特征匹配的彩蛋主题；
    根据所述彩蛋主题，获取所述目标彩蛋。
  6. 如权利要求1-4任一项所述的方法，其特征在于，在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述彩蛋之前，还包括：
    向所述用户提供触发所述彩蛋的提示信息，其中，所述提示信息包括所述目标触发方式和推荐关键词，其中，所述推荐关键词是根据所述用户的关键词使用偏好，从所述彩蛋的多个候选关键词确定出的。
  7. 一种彩蛋的展示装置，其特征在于，包括：
    第一获取模块，用于获取用户的偏好特征；
    确定模块，用于从为目标彩蛋预设的多种候选触发方式中，确定出与所述偏好特征匹配的目标触发方式；
    输出模块，用于在监控到所述用户的当前行为数据符合所述目标触发方式时，输出所述目标彩蛋。
  8. 如权利要求7所述的装置，其特征在于，所述目标触发方式包括目标功能模块和触发条件；
    所述输出模块，还用于：
    在监控到用户对所述目标功能模块的操作满足所述触发条件时，输出所述目标彩蛋。
  9. 如权利要求7所述的装置，其特征在于，所述确定模块，还用于：
    获取与每种所述候选触发方式对应的用户偏好特征集；
    根据每种所述候选触发方式对应的用户偏好特征集与所述偏好特征的匹配度，从为目标彩蛋预设的多种候选触发方式中，确定出所述目标彩蛋的目标触发方式。
  10. 如权利要求7所述的装置，其特征在于，所述偏好特征包括触发方式使用偏好信息，所述确定模块，还用于：
    从为目标彩蛋预设的多种候选触发方式中，确定出与所述触发方式使用偏好信息匹配的目标触发方式。
  11. 如权利要求7所述的装置，其特征在于，还包括：
    第二获取模块，用于获取与所述偏好特征匹配的彩蛋主题；
    第三获取模块，用于根据所述彩蛋主题，获取所述目标彩蛋。
  12. 如权利要求7-11任一项所述的装置，其特征在于，还包括：
    提示模块，用于向所述用户提供触发所述彩蛋的提示信息，其中，所述提示信息包括所述目标触发方式和推荐关键词，其中，所述推荐关键词是根据所述用户的关键词使用偏好，从所述彩蛋的多个候选关键词确定出的。
  13. 一种电子设备，其特征在于，包括：
    至少一个处理器；以及，与所述至少一个处理器通信连接的存储器；
    其中，所述存储器存储有可被所述至少一个处理器执行的指令，所述指令被设置为用于执行上述权利要求1-6任一项所述的彩蛋的展示方法。
  14. 一种非暂态计算机可读存储介质，其特征在于，所述非暂态计算机可读存储介质存储计算机指令，所述计算机指令用于使所述计算机执行权利要求1-6任一项所述的彩蛋的展示方法。
PCT/CN2020/093819 2019-06-05 2020-06-01 彩蛋的展示方法、装置、电子设备和计算机可读存储介质 WO2020244487A1 (zh)

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