WO2020177573A1 - Procédé et appareil d'affichage de contenu de page, et dispositif électronique - Google Patents

Procédé et appareil d'affichage de contenu de page, et dispositif électronique Download PDF

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Publication number
WO2020177573A1
WO2020177573A1 PCT/CN2020/076533 CN2020076533W WO2020177573A1 WO 2020177573 A1 WO2020177573 A1 WO 2020177573A1 CN 2020076533 W CN2020076533 W CN 2020076533W WO 2020177573 A1 WO2020177573 A1 WO 2020177573A1
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WIPO (PCT)
Prior art keywords
target
information
page
service capability
user
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PCT/CN2020/076533
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English (en)
Chinese (zh)
Inventor
郑群萌
邱红雷
苑露
朱君标
梁杉
孙靖
周龙军
Original Assignee
阿里巴巴集团控股有限公司
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Publication of WO2020177573A1 publication Critical patent/WO2020177573A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G06F16/9574—Browsing optimisation, e.g. caching or content distillation of access to content, e.g. by caching
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

Definitions

  • This application relates to the technical field of page content display, in particular to a method, device and electronic device for displaying page content.
  • retailers can publish product object information through the product object information service system, and consumers can browse and purchase through online apps.
  • retailers can also open offline physical stores. Online orders can be processed by offline physical stores.
  • consumers can also directly go to offline physical stores to purchase merchandise objects, etc. .
  • Consumers’ shopping demands are no longer limited to the browsing and purchase efficiency of online shopping, but also how to communicate with online shopping. Combining the offline scenarios to obtain better services.
  • retailers also hope to provide consumers with better services through the combination of online and offline.
  • the above page content display method may not be suitable for the “new retail” scene, or it may not highlight the characteristics of the “new retail” scene. Therefore, how to design a page more suitable for the “new retail” scene so that It highlights the characteristics of the "new retail” scene and becomes a technical problem that needs to be solved by those skilled in the art.
  • This application provides page content display methods, devices, and electronic equipment, which can highlight the characteristics of the “new retail” scenario, and help allocate various service capabilities resources to users in different scenarios more reasonably, avoiding resource waste.
  • a method for displaying page content including:
  • the target page including a plurality of content resource bits, and the content resource bits are used to display service capability information that the physical store can provide;
  • the target service capability is determined according to the scene feature information, so as to display the target service capability information in the target page with priority.
  • a method for displaying page content including:
  • the page data of the target page returned by the server is received, wherein the target page includes a plurality of content resource bits, and the content resource bits are used to display service capability information that the physical store can provide, wherein ,
  • the page data includes target service capability information determined according to the current scene feature information of the user who is the initiator of the access request;
  • the target service capability information is preferentially displayed.
  • a page content display device including:
  • a request receiving unit configured to receive an access request for a target page associated with a target physical store, the target page includes a plurality of content resource bits, and the content resource bits are used to display service capability information that the physical store can provide ;
  • a scene feature information determining unit configured to determine the current scene feature information of the user who is the initiator of the request
  • the target service capability information determining unit is configured to determine the target service capability according to the scene characteristic information, so as to display the target service capability information in the target page with priority.
  • a page content display device including:
  • the request submission unit is used to submit an access request for the target page associated with the target physical store to the server;
  • the page data receiving unit is configured to receive the page data of the target page returned by the server, wherein the target page includes a plurality of content resource bits, and the content resource bits are used to display what the physical store can
  • the provided service capability information where the page data includes target service capability information determined according to the current scene feature information of the user who is the initiator of the access request;
  • the page display unit is configured to preferentially display the target service capability information in the process of displaying the target page according to the page data.
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors where the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, perform the following operations:
  • the target page including a plurality of content resource bits, and the content resource bits are used to display service capability information that the physical store can provide;
  • the target service capability is determined according to the scene feature information, so as to display the target service capability information in the target page with priority.
  • An electronic device including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors where the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, perform the following operations:
  • the page data of the target page returned by the server is received, wherein the target page includes a plurality of content resource bits, and the content resource bits are used to display service capability information that the physical store can provide, wherein ,
  • the page data includes target service capability information determined according to the current scene feature information of the user who is the initiator of the access request;
  • the target service capability information is preferentially displayed.
  • this application in the process of showing the user the specific target page associated with the physical store, it is possible to determine according to the characteristic information of the specific visitor user’s current scene and the service capability information that the physical store can provide In this way, this kind of target service capability information may be more in line with the user’s needs.
  • this method can also help the user choose to use the more suitable Service capabilities, so that users can obtain better services.
  • various service capabilities resources can also be more reasonably allocated to users in different scenarios to avoid waste of resources.
  • Figure 1 is a schematic diagram of a system architecture provided by an embodiment of the present application.
  • FIG. 2 is a flowchart of the first method provided by an embodiment of the present application.
  • Figure 3 is a schematic diagram of a user interface provided by an embodiment of the present application.
  • Figure 4 is a flowchart of a second method provided by an embodiment of the present application.
  • Figure 5 is a schematic diagram of a first device provided by an embodiment of the present application.
  • Figure 6 is a schematic diagram of a second device provided by an embodiment of the present application.
  • Fig. 7 is a schematic diagram of an electronic device provided by an embodiment of the present application.
  • FIG. 8 is a schematic diagram of another electronic device provided by an embodiment of the present application.
  • a store-dimensional "target page" can be created for physical retail stores. Specifically, this target page can be a light application, local Pages, H5 pages, etc.
  • a private domain traffic position can be provided for a specific physical store, and the product objects and/or service capabilities that can be provided in the specific store can be carried out in the specific private domain traffic position (Including the ability to reach quickly within 5km, the ability to pick up at the store, the ability to buy by scanning QR code, etc.) and other information can be revealed to more accurately match user needs.
  • the above-mentioned target page can be accessed in multiple ways.
  • the product object information service system can provide the client homepage provided by the consumer user to provide the specific offline physical store granularity. In this way, when the user is interested in the information of this kind of physical store during the process of accessing the homepage of the client, he can initiate a corresponding access request through the entrance.
  • the specific physical store may be a specific store opened by a certain brand, and the specific brand owner usually opens the corresponding official subsidiary store for the brand in the product object information service system, etc.
  • you can also Such an official subsidiary store's location such as the homepage of the store (for example, it can be in a location such as the banner map of the page), provides an entrance for accessing the target page corresponding to the specific physical store, and so on.
  • an operation button and other information such as "store pickup” displayed in the banner and other places on the page, they can use Click the operation button and other methods to enter the target page corresponding to the specific physical store.
  • the target page corresponds to a specific physical store, that is, because there are multiple offline physical stores, the number of specific target pages is usually There are also many. Therefore, in addition to accessing through QR codes in offline physical stores, when accessing through the client homepage or online subsidiary store pages of related brands, you can also access After receiving the user's access request, it is determined which physical store corresponding target page needs to be shown to the user. For example, in a specific implementation, you can provide a link list of web apps pages corresponding to physical stores within 5km (or other values) of the user based on the user’s current geographic location and other information.
  • the content display method may be different from that of a normal online virtual store page.
  • this target page can be mainly used to display what can be provided in a specific physical store Service capability information.
  • This kind of service capability information is usually related to online and offline service capabilities. For example, it may specifically include "fast delivery” capability, "in-store pickup” capability, "scan code purchase” capability, and so on.
  • the “fast delivery” capability is equivalent to combining the online order with the delivery service capability provided by the offline physical store within a specified time (for example, half an hour, etc.);
  • “Capability refers to the combination of online ordering and offline picking and packaging in physical stores, and users picking up goods from offline physical stores;
  • “Scan QR code purchase” capabilities refer to combining offline physical stores The shopping behavior of the store is combined with the online self-service settlement ability, and so on.
  • online and offline can be combined in a variety of ways, and ultimately bring convenience to users.
  • the inventor of the present application discovered in the process of implementing the present application that when a consumer user visits a specific target page, there may be a variety of specific demands. Specifically, such demands may be determined by the characteristics of the scene at the user's current location. Reflected.
  • the appeal may be to place an online order and pick it up at the physical store; when a user who enters a specific physical store visits the target page corresponding to the physical store by scanning a QR code, etc., his appeal It may be to use the "scan code purchase" service provided in the store, etc.
  • a consumer user may just want to obtain services from the physical store, but it is not clear which service capabilities they want to use in the physical store. At this time, it can also help users choose the service capabilities suitable for their use, in order to give some guidance to the user's action points, and help them use a specific service capability more reasonably and effectively.
  • the user after receiving a specific user’s request to visit the target page associated with the physical store and determining the specific target physical store, the user can also be The current scene characteristics are determined, and then, according to the specific scene characteristics, the service capability information that needs to be displayed on the target page is adjusted. For example, in specific implementation, if it is predicted that a user needs to obtain the "Quick Delivery" service of a certain physical store, or according to the characteristics of the user's current scene, it is determined that it is more suitable for using the "Quick Delivery” service. When the user displays the target page of the target physical store, priority is given to displaying the "rapid arrival" information that can be provided in the physical store, and so on.
  • the user's most likely service capability information can be displayed first. In this way, the information that is displayed first is more likely to be noticed by the user. Therefore, this method can satisfy or even change the consumption and shopping At the same time, it can also guide or change the focus of behavior to improve user experience. It can also realize the drainage of various service capabilities, achieve a balance of external services in the same physical store, and satisfy users through multiple different service capabilities Appeals in many different scenarios.
  • the functions provided by the embodiments of this application can be implemented by a commodity object information service system, where, referring to Figure 1, the service system usually includes a client and a server.
  • the client is mainly used
  • the client is provided to first users such as consumer users and buyer users, through which the first user can submit an access request for a specific page.
  • the server is used to provide specific page data.
  • the first embodiment provides a method for displaying page content from the perspective of the server.
  • the method may specifically include:
  • S201 Receive an access request for a target page associated with a target physical store, where the target page includes multiple content resource bits, and the content resource bits are used to display service capability information that the physical store can provide;
  • the specific access request for the target page can be initiated in a variety of specific ways. As mentioned above, in one way, this access entry can be provided on the client homepage and other locations. When a first user passes through the entry When sending an access request, you can determine the information list of physical stores within a certain distance from the user’s current geographic location and other information. After the user selects one of the target physical stores, he can receive information about the target entity Access request to the target page corresponding to the store. In this manner, the specific physical store information list may include multiple physical stores corresponding to different brands. For example, it may include information about physical stores of different industries and different brands such as catering and clothing.
  • the brand miniaturization store can also provide access to the target page of a specific physical store in the page of a brand subsidiary store corresponding to a certain brand, where the brand subsidiary store here can be a specific brand through the product object information service Online shop opened by the system.
  • an access entry to the target page associated with the target physical store may be provided in the banner map of the detail page of the brand subsidiary store.
  • the information of a certain service capability that a specific physical store can provide can also be displayed at the access entrance. In this way, the service capability information is revealed to the visitor users of the subsidiary store page.
  • Such service capabilities are usually not provided by pure online stores. Therefore, under the guidance of this service capability information, users can enter the target page associated with a specific physical store for access.
  • a list of physical stores within a certain distance from the user can also be determined according to information such as the geographic location of the current user for the user to choose.
  • the physical store information displayed at this time may be information of physical stores opened by the same brand in different offline locations.
  • the graphic code can be generated based on information such as the URL of the specific target page, so it can also be initiated by scanning the graphic code Visits to the target page.
  • the graphic code because the graphic code is set in the physical store, the graphic code can directly correspond to the target page associated with the physical store, that is, it can directly enter the target page without providing physical store list information.
  • each resource position is used to display the service capability information that a specific physical store can provide .
  • the size of the resource bits can be relatively large, so that the displayed service capability information is more conspicuous.
  • the service capability information displayed on the specific page can be adjusted according to the actual scene characteristics to meet the user's request, or the user's behavior side Focus on guidance.
  • S202 Determine feature information of the scene where the user who is the initiator of the request is currently located;
  • the specific scene feature information can be determined by means.
  • the geographic location information associated with the initiating user can be determined first, and then based on the geographic location associated with the initiating user
  • the relationship between the information and the geographic location of the target entity store determines the characteristic information of the scene where the initiating user is currently located.
  • the geographic location information associated with the initiating user there may also be multiple methods. For example, in one manner, it may be determined according to the real-time positioning information provided by the mobile terminal device associated with the initiating user The geographic location information where the initiator user is currently located. In other words, since mobile terminal devices are usually equipped with a positioning function, and the location of the mobile terminal device can usually represent the location of the user, the real-time positioning function can be used to obtain the geographic location information of the user. Or, in another way, if the positioning function of the mobile terminal device is not opened, or the real-time positioning information in the mobile terminal device cannot be obtained for other reasons, a downgrading scheme can also be provided.
  • the historical delivery address information associated with the user determines the current geographic location information of the initiator user. That is to say, because in the commodity object information service system, when users make online shopping, they usually specify specific delivery address information, and the system can usually record the historical delivery address information used by the user, so , You can determine the geographic location information associated with the user based on this recorded historical delivery address information.
  • the historical shipping address information may specifically be the shipping address recently used by the user, or the shipping address most frequently used by the user, and so on. In specific implementation, if the recently used delivery address is different from the most frequently used delivery address, the two can also be provided to the user, and the user selects one of them to represent the geographic location information associated with the user, and so on.
  • the access request is initiated by scanning the graphic code information in the target physical store, it can be directly determined that the initiating user is currently located in the target physical store.
  • the characteristics of the scene where the user is located can be determined, and then the specific corresponding target service capability can be determined according to the characteristics of the scene. For example, if the geographic location information associated with the initiator user is within the first threshold range of the target delivery service provided by the target physical store, and the distance from the target physical store is greater than the second threshold, then The target service capability is determined as the target delivery service; wherein, the target delivery service is: delivering a designated commodity object to a geographic location associated with the initiator user within a specified time.
  • the above-mentioned target delivery service can usually be referred to as "quick arrival” service.
  • the "quick arrival” service corresponds to a specific delivery range. For example, if the delivery address is within 5km of a specific physical store, then It can be guaranteed that it will be delivered to the delivery address designated by the user within half an hour from the time the user places an order online, and so on.
  • the physical store can provide the user with the "fast delivery" service.
  • the physical store can also provide other service capabilities such as "in-store pickup”, “scan code purchase”, etc., it can further determine the specific priority based on the characteristics of the scene where the specific user is located. Which service capability is shown to the user. Specifically, it can continue to determine whether the distance between the geographic location information associated with the user and the target physical store is greater than the second threshold, where the second threshold may be specifically determined according to whether it is suitable for picking up at the store.
  • the second threshold can be specifically set to 2km, etc., that is to say, if the distance between the user and a certain physical store is greater than 2km, it will take more time for the user to pick up the store, and it may be more difficult to pass The way to reach the store quickly, such as on foot, therefore, the user may need to use the "quick arrival" service, and for physical stores, it is also more suitable to provide the user with the "quick arrival” service. Therefore, when the geographic location information associated with the user is within the first threshold range of the target delivery service provided by the target physical store, and the distance from the target physical store is greater than the second threshold, the The target distribution service is determined as the target service capability that needs to be displayed first.
  • the target service capability can be determined as the self-pick-up service at the store; wherein the self-pick-up service at the store is: after picking and packing the designated commodity object, waiting for the The initiator user picks up the goods in the physical store.
  • the target service capability may be determined as the capability of self-settlement of commodity objects by scanning codes.
  • the target service capability enables users to scan the code of specific commodity objects through their mobile terminal devices during the process of purchasing commodity objects in the store to realize self-service settlement, and so on.
  • S203 Determine the target service capability according to the scene characteristic information, so as to display the target service capability information in the target page with priority.
  • the target service capability can be determined. Specifically, it may include the predicted service capability required by the initiator user, or a selection suitable for the initiator user. Service capabilities used, etc. After the specific scene feature information is determined, and the target service capability is determined based on the scene feature information, the target service capability information can be preferentially displayed in the target page corresponding to the current target physical store.
  • the target service capability information may be displayed in the first content resource position in the target page.
  • the specific target page includes three resource slots, which are used to display service capabilities such as "Quick Reach”, "Store Pickup”, and "Scan Code Purchase”.
  • the content displayed in each resource position described above may be dynamically adjusted, and the specific adjustment basis is the feature information of the scene where the user is located. For example, if the distance between the user’s associated location and the current target physical store is between 3.0km and 5.0km, it belongs to the “far field” and the user may be at home. In this case, the “rapid arrival” information can be prioritized in the first place. Display in a resource slot.
  • the distance between the user’s associated location and the current target physical store is between 0.3km and 2.9km, it belongs to the “near field” and the user may be shopping in a nearby business district.
  • “Information is first displayed in the first resource position. If the user's associated location shows that it happens to be in the current target physical store, it belongs to the "store site”. At this time, the "scan code purchase” information can be displayed in the first resource position first, and so on.
  • the information that is first displayed in the first resource slot usually has a higher probability of being clicked or used. Therefore, the actual displayed information can be made more in line with the user's request. In addition, in the case where the user's request is not clear In this way, you can also guide users' action points and provide them with more suitable service capability information.
  • the server may also provide detailed page information corresponding to the target physical store and the target service capability in response to the target operation performed on the content resource location.
  • the detailed page information corresponding to the service capability can be displayed, and the list of product objects that can use the corresponding service capability can be displayed. In this way, the user The selection of product object information and online settlement can be performed online.
  • directional action point information can also be provided in the target page, and the target service capability information can also be performed through the directional action point information. prompt.
  • the target service capability information that is preferentially displayed in a specific resource slot changes, the information displayed at the directional action point can also change accordingly and correspond to the specific preferentially displayed target service capability information.
  • the detailed information page may be the same as the detailed information page obtained by clicking a specific resource position.
  • the specific target page may include a page generated through a light application form, or it may be a page generated through the local programming language of the terminal device, or may also be a H5 There is no limit to the pages that exist in the form.
  • the location information about the user's geographic location, historical shipping address information, etc. can be obtained with the user's authorization.
  • the specific information of the current scene of the visit initiator and the service capability information that the physical store can provide determine the target service capability information, so that this target service capability information may be more in line with the user’s needs.
  • the user cannot clarify the specific needs, it can also help the user to choose a more suitable Its own service capabilities enable users to obtain better services.
  • various service capabilities and resources can also be more reasonably allocated to users in different scenarios to avoid waste of resources.
  • the second embodiment corresponds to the first embodiment. From the perspective of the client, a method for displaying page content is provided. Referring to FIG. 4, the method may specifically include:
  • S402 Receive page data of the target page returned by the server, where the target page includes multiple content resource bits, and the content resource bits are used to display service capability information that the physical store can provide , Wherein the page data includes target service capability information determined according to the current scene feature information of the user who is the initiator of the access request;
  • this embodiment of the present application also provides a page content display device.
  • the device may specifically include:
  • the request receiving unit 501 is configured to receive an access request for a target page associated with a target physical store, the target page includes a plurality of content resource bits, the content resource bits are used to display the service capabilities that the physical store can provide information;
  • the scene feature information determining unit 502 is configured to determine the current scene feature information of the user who is the initiator of the request;
  • the target service capability information determining unit 503 is configured to determine the target service capability according to the scene characteristic information, so as to display the target service capability information in the target page.
  • the target service capability information determining unit may be specifically configured to predict the service capability required by the initiator user according to the scene characteristic information.
  • the target service capability information determining unit may also be specifically configured to select a service capability suitable for use by the initiating user according to the scene characteristic information.
  • the scene feature information determining unit may specifically include:
  • the geographic location information determining subunit is used to determine geographic location information associated with the initiator user
  • the scene feature determining subunit is configured to determine the scene feature information where the initiating user is currently located according to the relationship between the geographic location information associated with the initiating user and the geographic location of the target entity store.
  • the scene feature determining subunit may be specifically used for:
  • the target The service capability is determined as the target delivery service
  • the target delivery service is: delivering a designated commodity object to a geographic location associated with the initiator user within a specified time.
  • the scene feature determining subunit may be specifically used for:
  • the target service capability is determined as the self-pickup at the store service
  • the self-pickup service at the store is: after picking and packaging the designated commodity object, waiting for the initiating user to pick up the goods in the physical store.
  • the scene feature determining subunit may be specifically used for:
  • the target service capability is determined as the capability of performing self-service settlement of commodity objects by scanning codes.
  • the geographic location information determining subunit can be specifically used for:
  • the current geographic location information of the initiating user is determined.
  • the geographic location information determining subunit may be specifically used for:
  • geographic location information determining subunit may also be used for:
  • the access request is initiated by scanning the graphic code information in the target physical store, it is determined that the initiating user is currently located in the target physical store.
  • the priority display may specifically include:
  • the target service capability information is displayed in the first content resource position in the target page.
  • the device may also include:
  • the first response unit is configured to provide detailed page information corresponding to the target physical store and the target service capability in response to the target operation performed on the content resource location.
  • the target page also includes directional action point information
  • the device may also include:
  • the prompting unit is used to prompt the target service capability information through the directional action point information.
  • the second response unit is configured to provide detailed page information corresponding to the target physical store and the target service capability in response to the target operation performed on the directional action point information.
  • the embodiment of the present application also provides a page content display device.
  • the device may specifically include:
  • the request submission unit 601 is configured to submit an access request for the target page associated with the target physical store to the server;
  • the page data receiving unit 602 is configured to receive page data of the target page returned by the server, wherein the target page includes a plurality of content resource bits, and the content resource bits are used to display the physical store
  • the service capability information that can be provided, wherein the page data includes target service capability information determined according to the current scene feature information of the user who is the initiator of the access request;
  • the page display unit 603 is configured to preferentially display the target service capability information in the process of displaying the target page according to the page data.
  • an embodiment of the present application also provides an electronic device, including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors where the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, perform the following operations:
  • the target page including a plurality of content resource bits, and the content resource bits are used to display service capability information that the physical store can provide;
  • the target service capability is determined according to the scene feature information, so as to display the target service capability information in the target page with priority.
  • FIG. 7 exemplarily shows the architecture of the electronic device, which may specifically include a processor 710, a video display adapter 711, a disk drive 712, an input/output interface 713, a network interface 714, and a memory 720.
  • the processor 710, the video display adapter 711, the disk drive 712, the input/output interface 713, the network interface 714, and the memory 720 may be communicatively connected through the communication bus 730.
  • the processor 710 may be implemented by a general CPU (Central Processing Unit, central processing unit), a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, etc., for Perform relevant procedures to realize the technical solutions provided in this application.
  • a general CPU Central Processing Unit, central processing unit
  • a microprocessor e.g., central processing unit
  • ASIC Application Specific Integrated Circuit
  • the processor 710 may be implemented by a general CPU (Central Processing Unit, central processing unit), a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, etc., for Perform relevant procedures to realize the technical solutions provided in this application.
  • ASIC Application Specific Integrated Circuit
  • the memory 720 may be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory, random access memory), static storage device, dynamic storage device, etc.
  • the memory 720 may store an operating system 721 for controlling the operation of the electronic device 700, and a basic input output system (BIOS) 722 for controlling the low-level operation of the electronic device 700.
  • BIOS basic input output system
  • a web browser 723, a data storage management 724, a page content processing system 725, and so on can also be stored.
  • the foregoing page content processing system 725 may be an application program that specifically implements the foregoing steps in the embodiment of the present application.
  • the technical solution provided by the present application is implemented through software or firmware, the related program code is stored in the memory 720 and is called and executed by the processor 710.
  • the input/output interface 713 is used to connect an input/output module to realize information input and output.
  • the input/output/module can be configured in the device as a component (not shown in the figure), or can be connected to the device to provide corresponding functions.
  • the input device may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and an output device may include a display, a speaker, a vibrator, an indicator light, and the like.
  • the network interface 714 is used to connect to a communication module (not shown in the figure) to implement communication interaction between the device and other devices.
  • the communication module can realize communication through wired means (such as USB, network cable, etc.), or through wireless means (such as mobile network, WIFI, Bluetooth, etc.).
  • the bus 730 includes a path to transmit information between various components of the device (for example, the processor 710, the video display adapter 711, the disk drive 712, the input/output interface 713, the network interface 714, and the memory 720).
  • various components of the device for example, the processor 710, the video display adapter 711, the disk drive 712, the input/output interface 713, the network interface 714, and the memory 720.
  • the electronic device 700 can also obtain information about specific receiving conditions from the virtual resource object receiving condition information database 741 for condition judgment, and so on.
  • the above device only shows the processor 710, the video display adapter 711, the disk drive 712, the input/output interface 713, the network interface 714, the memory 720, the bus 730, etc., in the specific implementation process, the The device may also include other components necessary for normal operation.
  • the above-mentioned device may also include only the components necessary for implementing the solution of the present application, and not necessarily all the components shown in the figure.
  • an embodiment of the present application also provides an electronic device, including:
  • One or more processors are One or more processors.
  • a memory associated with the one or more processors where the memory is used to store program instructions, and when the program instructions are read and executed by the one or more processors, perform the following operations:
  • the page data of the target page returned by the server is received, wherein the target page includes a plurality of content resource bits, and the content resource bits are used to display service capability information that the physical store can provide, wherein ,
  • the page data includes target service capability information determined according to the current scene feature information of the user who is the initiator of the access request;
  • the target service capability information is preferentially displayed.
  • FIG. 8 exemplarily shows the architecture of an electronic device.
  • the device 800 can be a mobile phone, a computer, a digital broadcasting terminal, a messaging device, a game console, a tablet device, a medical device, a fitness device, or a personal digital assistant. , Aircraft, etc.
  • the device 800 may include one or more of the following components: a processing component 802, a memory 804, a power supply component 806, a multimedia component 808, an audio component 810, an input/output (I/O) interface 812, a sensor component 814, And the communication component 816.
  • a processing component 802 a memory 804, a power supply component 806, a multimedia component 808, an audio component 810, an input/output (I/O) interface 812, a sensor component 814, And the communication component 816.
  • the processing component 802 generally controls the overall operations of the device 800, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations.
  • the processing element 802 may include one or more processors 820 to execute instructions to complete all or part of the steps of the method provided by the technical solution of the present disclosure.
  • the processing component 802 may include one or more modules to facilitate the interaction between the processing component 802 and other components.
  • the processing component 802 may include a multimedia module to facilitate the interaction between the multimedia component 808 and the processing component 802.
  • the memory 804 is configured to store various types of data to support the operation of the device 800. Examples of these data include instructions for any application or method operating on the device 800, contact data, phone book data, messages, pictures, videos, etc.
  • the memory 804 can be implemented by any type of volatile or nonvolatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic Disk or Optical Disk.
  • SRAM static random access memory
  • EEPROM electrically erasable programmable read-only memory
  • EPROM erasable Programmable Read Only Memory
  • PROM Programmable Read Only Memory
  • ROM Read Only Memory
  • Magnetic Memory Flash Memory
  • Magnetic Disk Magnetic Disk or Optical Disk.
  • the power supply component 806 provides power for various components of the device 800.
  • the power supply component 806 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 800.
  • the multimedia component 808 includes a screen that provides an output interface between the device 800 and the user.
  • the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from the user.
  • the touch panel includes one or more touch sensors to sense touch, sliding, and gestures on the touch panel. The touch sensor can not only sense the boundary of the touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
  • the multimedia component 808 includes a front camera and/or a rear camera. When the device 800 is in an operation mode, such as a shooting mode or a video mode, the front camera and/or the rear camera can receive external multimedia data. Each front camera and rear camera can be a fixed optical lens system or have focal length and optical zoom capabilities.
  • the audio component 810 is configured to output and/or input audio signals.
  • the audio component 810 includes a microphone (MIC).
  • the microphone When the device 800 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode, the microphone is configured to receive external audio signals.
  • the received audio signal may be further stored in the memory 804 or transmitted via the communication component 816.
  • the audio component 810 further includes a speaker for outputting audio signals.
  • the I/O interface 812 provides an interface between the processing component 802 and a peripheral interface module.
  • the peripheral interface module may be a keyboard, a click wheel, a button, and the like. These buttons may include but are not limited to: home button, volume button, start button, and lock button.
  • the sensor component 814 includes one or more sensors for providing the device 800 with various aspects of status assessment.
  • the sensor component 814 can detect the on/off status of the device 800 and the relative positioning of components, such as the display and keypad of the device 800, and the sensor component 814 can also detect the position change of the device 800 or a component of the device 800 , The presence or absence of contact between the user and the device 800, the orientation or acceleration/deceleration of the device 800, and the temperature change of the device 800.
  • the sensor component 814 may include a proximity sensor configured to detect the presence of nearby objects when there is no physical contact.
  • the sensor component 814 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications.
  • the sensor component 814 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor or a temperature sensor.
  • the communication component 816 is configured to facilitate wired or wireless communication between the device 800 and other devices.
  • the device 800 can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof.
  • the communication component 816 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel.
  • the communication component 816 further includes a near field communication (NFC) module to facilitate short-range communication.
  • the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra-wideband (UWB) technology, Bluetooth (BT) technology and other technologies.
  • RFID radio frequency identification
  • IrDA infrared data association
  • UWB ultra-wideband
  • Bluetooth Bluetooth
  • the device 800 may be implemented by one or more application specific integrated circuits (ASIC), digital signal processors (DSP), digital signal processing devices (DSPD), programmable logic devices (PLD), field programmable A gate array (FPGA), controller, microcontroller, microprocessor, or other electronic components are implemented to implement the above methods.
  • ASIC application specific integrated circuits
  • DSP digital signal processors
  • DSPD digital signal processing devices
  • PLD programmable logic devices
  • FPGA field programmable A gate array
  • controller microcontroller, microprocessor, or other electronic components are implemented to implement the above methods.
  • non-transitory computer-readable storage medium including instructions, such as the memory 804 including instructions, which can be executed by the processor 820 of the device 800 to complete the method provided by the technical solutions of the present disclosure .
  • the non-transitory computer-readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

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Abstract

La présente invention concerne un procédé et un appareil d'affichage de contenu de page, ainsi qu'un dispositif électronique. Le procédé consiste : à recevoir une demande d'accès relative à une page cible associée à une mémoire physique cible (S201), la page cible comprenant de multiples niches de ressources de contenu, et les niches de ressources de contenu étant utilisées pour afficher des informations de capacité de service pouvant être fournies par la mémoire physique ; à déterminer des informations de caractéristiques d'une scène dans laquelle un utilisateur initiateur de la requête est actuellement situé (S202) ; et à déterminer une capacité de service cible en fonction des informations de caractéristique de la scène, de façon à afficher de préférence les informations de capacité de service cible sur la page cible (S203). Les caractéristiques d'une "nouvelle scène de vente au détail" peuvent être mises en évidence, et diverses ressources de capacité de service peuvent être attribuées plus raisonnablement à des utilisateurs dans différentes scènes pour éviter un gaspillage de ressources.
PCT/CN2020/076533 2019-03-07 2020-02-25 Procédé et appareil d'affichage de contenu de page, et dispositif électronique WO2020177573A1 (fr)

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