WO2020176941A1 - Système et dispositif de commerce électronique - Google Patents

Système et dispositif de commerce électronique Download PDF

Info

Publication number
WO2020176941A1
WO2020176941A1 PCT/AU2020/050202 AU2020050202W WO2020176941A1 WO 2020176941 A1 WO2020176941 A1 WO 2020176941A1 AU 2020050202 W AU2020050202 W AU 2020050202W WO 2020176941 A1 WO2020176941 A1 WO 2020176941A1
Authority
WO
WIPO (PCT)
Prior art keywords
platform
items
retailers
customer
item
Prior art date
Application number
PCT/AU2020/050202
Other languages
English (en)
Inventor
Mark Yong Chung Chen
Original Assignee
No. 97 Holdings Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2019900710A external-priority patent/AU2019900710A0/en
Application filed by No. 97 Holdings Pty Ltd filed Critical No. 97 Holdings Pty Ltd
Priority to AU2020232979A priority Critical patent/AU2020232979A1/en
Publication of WO2020176941A1 publication Critical patent/WO2020176941A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G06T19/006—Mixed reality

Definitions

  • the present invention relates to the retail industry and, more particularly to a device and system for electronically connecting influences with retailers and customers.
  • influences do not always have a direct financial incentive to endorse a certain product. Many influences receive a myriad of gifted products from retailers in the hope that the influencer will endorse the product. It may only be because of luck or a whim that an influencer chooses to endorse a particular product. Many retailers do not have the sales wherewithal to persuade an influencer to endorse their product.
  • Influences may receive hundreds of messages from fans who would like them to endorse their products. It is difficult for the influences to choose which products to endorse. Celebrities primarily want financial reimbursement for their endorsement.
  • the object of the present invention is to overcome or at least substantially ameliorate the aforementioned problems.
  • Another object of the present invention is to provide an electronic platform which easily and automatically connect influences with retailers and customers.
  • Another object of the invention is to increase the chance that a retailed item suits the customer’s requirements. Another object of the invention is boost online sales or to make advertisements more effective.
  • a device for connecting retailers, customers and influences comprising:
  • platform is adapted to enable: i. retailers to present items to influences for endorsement;
  • an ecommerce system for retailers, customers and influences comprising:
  • the customer may upload their personal measurements to the platform and the items will be automatically matched to order.
  • the platform may provide an indication to the customer regarding whether an item will fit them.
  • the platform has an augmented reality function to image the body of the customer and overlay their approximate body measurements onto the image on the device.
  • the platform may provide an indication of the measurements of the clothing item compared to the measurements of the body of the customer.
  • the platform may have a facility to enable users to share an advertisement for an item retailed on the platform via social media.
  • the platform may have a facility to allow users to communicate with other users of the platform.
  • the system may have a facility to allow a customer to scan a barcode of an item in a physical retail store using their device and purchase that item online via the platform.
  • the system is preferably adapted to transfer funds to the retailer and the influencer.
  • Any of the features described herein can be combined in any combination with any one or more of the other features described herein within the scope of the invention.
  • Figure 1 is a diagram illustrating the components of the ecommerce system of the present invention.
  • Figure 2 is an illustration of an influencer using the platform of the present invention to select items to advertise to customers on behalf of the retailer using the system of figure 1.
  • Figure 3 is an illustration of an advertisement on social media of the item selected by the influencer on the platform in figure 2.
  • Figure 4 is an illustration of the platform of the present invention running on a device showing the item displayed on the platform to a customer for purchase.
  • Figure 5 is an illustration of the automatic augmented reality measurement system of the platform of the present invention.
  • Figure 6 is an illustration of the platform of the present invention displaying the commissions received by the influencer as a result of the sales of the selected item on the platform of the present invention.
  • Figure 7 is an illustration of a user of the device running the platform of the present invention to scan the barcode of a clothing item in a physical store to purchase via the platform of the present invention.
  • FIG. 1 shows the components of the ecommerce system 10 of the present invention.
  • the system 10 comprises a software platform 12 which is accessible via the internet to various electronic devices (such as device 13 in figure 2) owned by influencers 14, retailers 16 and customers 18.
  • the system 10 acts as an agent for all dealings between these three parties and social media applications used to advertise products or services (which are hereinafter referred to as‘items’).
  • the items could be clothing or holiday packages, for example.
  • a retailer 16 can post an item on the platform 12 and designate an influencer they would like to engage to endorse their product.
  • the platform 12 can automatically compile a list of influencers based on the number of their followers on social media.
  • the platform 12 also enables the retailer 16 to search for a type of influencer. For example, an influencer in fashion, beauty products, business, politics, travel, lifestyle, health, industry or technology.
  • the platform 12 contacts the influencer via their social media account (or some other means) and offers a click-quick contract for the product endorsement.
  • the contract requires the influencer 14 to accept a commission for the sale of each item they endorse.
  • the sales will be made on the platform 12, rather than on the website of the retailer 16. This will assure the influencer 14 that the commission they receive will be accurate.
  • a simple direct offer of income on the platform 12 can help to get the retailer’s‘foot in the door’ with the influencer.
  • Each retailer 16 has a suite of items available on their store within the platform 12, as illustrated in figure 3.
  • the influencer is not provided with an upfront payment, they will be less inclined to endorse products which they do not love. Consumers can easily tell if an influencer has merely endorsed a product for a substantial upfront payment because the endorsement does not appear to be genuine or resonate with the persona already created by the influencer. If an endorsement is not genuine, it can tarnish the image of the influencer.
  • the primary motivation for an influencer to endorse a particular product on the platform 12 is the quality of the product itself.
  • the sales commission is a bonus. The sales level will generally be increased if the endorsement is genuine.
  • the influencer 14 is interested in the item, then they can enter into the contract with the operators of the platform 12. The influencer 14 will be required to enter their address into the platform for delivery of the item. If the item is a holiday package, then tickets for airlines and booking confirmations for hotel accommodation can be emailed to the influencer 14. If the item is clothing, then it can be posted to the address of the influencer 14.
  • the influencer 14 does not like the item once they review it, they can choose not to endorse the product. However, a condition of their endorsement contract should be that they cannot provide negative feedback about the item. In that event, the retailers 16 are required to indemnify the operators of the platform 12 against any case of defamation. If the influencer 14 provides negative feedback, then they can be denied access to the platform 12 in the future, or any inadvertent sales obtained as a result of their advertisements can be withheld and transferred to the retailer 16 as compensation.
  • the street address and email address of the influencer 14 will not be directly disclosed to the retailer for privacy reasons. This aspect of the present invention can help to induce the influencer 14 to enter into the endorsement contract.
  • the platform 12 can offer the retailer 16 a variety of other similar influencers to choose from. The more influencers selected by the retailer, the greater the chance that one or more influencers will endorse the item of the retailer 16.
  • an influencer particularly likes a product of a particular retailer then the influencer can enter into an exclusive or preferred arrangement to endorse the product of the retailer.
  • the retailer can then advertise a‘preferred’ status. This can be designated within the platform and help other influencers to trust that particular retailer for other items they may retail.
  • the platform 12 is adapted to offer influencers the opportunity to make live appearances at the store of a preferred retailer.
  • the influencer can invite a limited amount of fans to attend the store and meet them.
  • the registration of the fans can be administered via the platform 12. This presents a promotional opportunity for the retailer.
  • An influencer can arrange a tour of various physical stores via the platform as a means of generating income.
  • the retailer does not have to pay the operators of the platform 12 unless and until sales are generated on the platform 12 as a result of an endorsement by the influencer.
  • the influencer 14 is required to create content in the form of video or photos interacting with the item. For example, if the item is a singlet 22 (see figure 3), then the influencer 14 is required to take a photo of themselves wearing the singlet. If the item is a hotel accommodation package, then the influencer will be required to upload video or photos of them at the hotel. The influencer 14 then uploads the content to the platform 12.
  • the platform 12 presents the content produced by the influencer 14 to the retailer 16.
  • the retailer 16 can choose which content is to be advertised.
  • the platform 12 then notifies the influencer 14 regarding the content which was approved by the retailer 16.
  • the influencer can obtain a trusted status from the platform because of the influencer’s history of having all of its content approved. In such cases, the requirement for a retailer’s approval of the content can be bypassed.
  • the influencer 14 then releases the content on their social media account with a link 24 back to the platform 12 for customers 18 to purchase the item on the platform 12 (see figure 4).
  • the platform 12 is adapted to allow the influencer 14 to share the content directly on the platform 12, rather than having to post the content individually on each social media website.
  • the platform 12 has an augmented reality interface 26 within it, so that the device 13 can image a customer 18 and automatically overlay the approximate measurements of the body of the customer 18 onto the screen of the device 13 (see figure 5). If necessary, the customer 18 can then amend their body measurements to make them more exact within the platform 12. Other inducements for the customer 18 to input their body measurements into the platform 12, such as discount vouchers provided by the operators of the platform 12.
  • the system 10 can automatically match the appropriate size of clothing to the measurements of the customer 18.
  • the platform 12 indicates which parts of the body of the customer 14 match the parts of the item. This enables the customer 18 to get an idea of how the item will fit them. If the item is too small, then the platform 12 may amend its return policy for that particular item.
  • the platform 12 may also provide a visual indication of the likelihood of a good fit for that clothing item.
  • the platform 12 may have a green, yellow and red sign for the likelihood of a fit, as shown in figure 4.
  • an avatar of the user can be mapped into the garment itself.
  • the system of the present invention provides real time stock correlation with size matching.
  • the platform 12 can inform the customer 18 if the item is not available in their size.
  • the platform 12 has artificial intelligence to assess the buying behaviour of the customer 18. If the customer 18 does not return items, then it will assume that those items are the right size and the measurements of the customer 18 are accurate. If the customer 18 returns some items, then the platform 12 is adapted to automatically suggest to the customer 12 that their measurements may need to be updated.
  • the platform 12 calculates the commissions for the influencer 14 (and sale figures for the retailer 14) in real time and displays them on the dashboards of the influencer 14 (and retailer 14).
  • the influencer 14 Once the influencer 14 enters into a contract with the operators of the platform 12, the influencer 14 will have access to a dashboard within the platform that lists the various items which are they have previously endorsed and which items they can endorse in the future. The system thereby provides a veritable array of free items for the influencer 14 to choose from. The influencer 14 can see which items produced the most sales and can increase their commission by endorsing those items again if they wish.
  • the platform has a facility to enable users to share an advertisement for an item retailed on the platform via social media. This can enable the user to obtain feedback on the item itself. For example, a customer 18 could share an image of a dress retailed on the platform 12 with the comment:“Would I look good in this?”
  • the platform 12 has a scanner interface 30 to scan a barcode 32 of an item 34 for sale in a physical store, match the physical item 34 with the digital version of the item 34 on the platform 12 and purchase the items online immediately or at a later date.
  • the item can be provided by the original manufacturer, but a sales commission is provided to the operators of the platform 12.
  • the sales commission can be charged to the retailer, rather than the customer, by way of a pre-arranged agreement.
  • the system of the present invention takes a commission from the sale of each item before transferring payments to the influencer 14 and retailer 16. However, it does not need to undergo the cost of having a warehouse or storing items and inventory, as the items are shipped directly from the retailers to the customers. In this way, the system of the present invention is even more profitable than currently available ecommerce sites such as Amazon.com, which rely on substantial and numerous warehouses.
  • the system of the present invention may be particularly advantageous for department stores.
  • Department stores often pay substantial upfront amounts to one particular model to be their brand ambassador.
  • the department stores then have to pay a substantial amount to advertise their products using images of the model.
  • the owners could open their stores to a hundred different influencers and allow them to take whatever they want in exchange for an endorsement. They would not have to pay the influencers in advance. It would effectively decrease their marketing budget to the cost of the single items chosen by the influencer. This may be less than the cost of a single high-profile model. However, the influencers can then advertise their products to a vast receptive audience at no additional cost to the department store owner.
  • the software platform of the present invention makes the remuneration immediate and transparent for the influencers.
  • the administrative costs alone of manually contacting and negotiating contracts with a hundred influencers via prior art methods would negate their benefit.
  • the platform 12 may be adapted to

Abstract

L'invention concerne un dispositif destiné à mettre en relation des détaillants, des clients et des influenceurs, le dispositif comprenant un appareil électronique avec une caméra pour prendre des images de produits et une plateforme logicielle s'exécutant à l'intérieur de l'appareil électronique, la plateforme logicielle étant conçue pour permettre à des détaillants de présenter des articles à des influenceurs pour approbation, à des influenceurs de téléverser un contenu concernant des articles à vendre par des détaillants, à des clients d'acheter les articles en ligne par l'intermédiaire de la plateforme, aux détaillants de suivre les ventes des articles sur la plateforme, aux influenceurs de suivre les commissions pour les ventes sur la plateforme et aux influenceurs et aux détaillants de recevoir des paiements sur la base du total des ventes.
PCT/AU2020/050202 2019-03-05 2020-03-04 Système et dispositif de commerce électronique WO2020176941A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2020232979A AU2020232979A1 (en) 2019-03-05 2020-03-04 An ecommerce device and system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AU2019900710A AU2019900710A0 (en) 2019-03-05 An eCommerce System
AU2019900710 2019-03-05

Publications (1)

Publication Number Publication Date
WO2020176941A1 true WO2020176941A1 (fr) 2020-09-10

Family

ID=72336857

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU2020/050202 WO2020176941A1 (fr) 2019-03-05 2020-03-04 Système et dispositif de commerce électronique

Country Status (2)

Country Link
AU (2) AU2020104460A4 (fr)
WO (1) WO2020176941A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022132893A1 (fr) * 2020-12-16 2022-06-23 Meta Platforms, Inc. Événements en direct de réseau social

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110093361A1 (en) * 2009-10-20 2011-04-21 Lisa Morales Method and System for Online Shopping and Searching For Groups Of Items
WO2012031262A1 (fr) * 2010-09-02 2012-03-08 Visa International Service Association Appareils, procédés et systèmes de régulation d'indication de vente sociale
WO2013023185A1 (fr) * 2011-08-11 2013-02-14 Shopvolution Limited Système et procédé pour des plateformes de jeu d'achat social électroniques
US20140244447A1 (en) * 2013-02-28 2014-08-28 Lg Electronics Inc. Apparatus and method for processing a multimedia commerce service

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110093361A1 (en) * 2009-10-20 2011-04-21 Lisa Morales Method and System for Online Shopping and Searching For Groups Of Items
WO2012031262A1 (fr) * 2010-09-02 2012-03-08 Visa International Service Association Appareils, procédés et systèmes de régulation d'indication de vente sociale
WO2013023185A1 (fr) * 2011-08-11 2013-02-14 Shopvolution Limited Système et procédé pour des plateformes de jeu d'achat social électroniques
US20140244447A1 (en) * 2013-02-28 2014-08-28 Lg Electronics Inc. Apparatus and method for processing a multimedia commerce service

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022132893A1 (fr) * 2020-12-16 2022-06-23 Meta Platforms, Inc. Événements en direct de réseau social

Also Published As

Publication number Publication date
AU2020104460A4 (en) 2021-10-07
AU2020232979A1 (en) 2021-09-16

Similar Documents

Publication Publication Date Title
Kandiah et al. Reinventing value: The new business ecosystem
Masoud The effect of perceived risk on online shopping in Jordan
US8380577B2 (en) Methods, systems, computer products, and website for progressive E-commerce
US20130138491A1 (en) Quickly verifiable personalized incentives and auto fulfillment
KR101893568B1 (ko) 오픈 소셜 마켓 제공 시스템
Marett et al. Pay what you want: An exploratory study of social exchange and buyer-determined prices of iProducts
US20170243282A1 (en) An improved design clothing distribution system and process
US20100082456A1 (en) Tools in support of e-commerce including inventoryless e-commerce
KR102504773B1 (ko) 소셜 네트워크 컨텐츠 정보를 활용한 쇼핑몰 운영 시스템
KR20190117333A (ko) 블록체인을 이용한 농수산축산물의 거래방법
CN112215533A (zh) 使用退回物品的订单来促进电子商务产品退回的系统和方法
KR20200078257A (ko) 리뷰 콘텐츠를 이용한 쇼핑몰 서비스 시스템 및 그 방법
AU2020104460A4 (en) An ecommerce device and system
KR20200041714A (ko) 해외공동구매 시스템 및 방법
KR101644172B1 (ko) 고객이 구매하여 제공하는 상품 관련 이미지 또는 영상 정보에 기초한 상품 판매 방법
Suganya et al. Challenges and opportunities of women entrepreneur in e-commerce sector
Bappy E-commerce business opportunities and challenges in Bangladesh
Andi et al. Framework to sell item in online market place in Indonesia
KR20070096275A (ko) 온 오프 라인을 통한 멀티샵 운영 시스템
Hawlader Establishing a Dropshipping E-commerce Store
Al Chen et al. Creating value through e-commerce
Bhardawaj et al. SHOPPING IN THE DIGITAL AGE: A COMPARATIVE ANALYSIS OF RETAILING AND E-TAILING SECTORS IN INDIA DURING THE COVID-19 PANDEMIC
Jelassi et al. Unifying Channels to Reach Customers: Omni-Channel Strategies
TWM541065U (zh) 整合實體廣告的線上購物系統
Helmold Selling Concepts

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 20766346

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

ENP Entry into the national phase

Ref document number: 2020232979

Country of ref document: AU

Date of ref document: 20200304

Kind code of ref document: A

122 Ep: pct application non-entry in european phase

Ref document number: 20766346

Country of ref document: EP

Kind code of ref document: A1