WO2020091718A1 - Procédé d'affichage de publicité sur un dispositif mobile - Google Patents

Procédé d'affichage de publicité sur un dispositif mobile Download PDF

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Publication number
WO2020091718A1
WO2020091718A1 PCT/UA2019/000044 UA2019000044W WO2020091718A1 WO 2020091718 A1 WO2020091718 A1 WO 2020091718A1 UA 2019000044 W UA2019000044 W UA 2019000044W WO 2020091718 A1 WO2020091718 A1 WO 2020091718A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertising
mobile device
user
displaying
users
Prior art date
Application number
PCT/UA2019/000044
Other languages
English (en)
Russian (ru)
Inventor
Рафал ШИМАНСКИЙ
Original Assignee
Рафал ШИМАНСКИЙ
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Рафал ШИМАНСКИЙ filed Critical Рафал ШИМАНСКИЙ
Publication of WO2020091718A1 publication Critical patent/WO2020091718A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for

Definitions

  • the invention relates to methods of displaying advertising and can be used to provide (display, display) targeted advertising on mobile devices of users corresponding to their interests, viewing (using) of which allows receiving remuneration
  • the prototype of the invention is a known method of displaying advertising (Internet resource: https://adcash.com), which consists in placing advertising on the screen of a mobile device (smartphone or tablet) of a computer system user using the Adcash application running the operating system in the form text, sound and video information.
  • the method allows the user of the mobile device to "rent the screen of the device for rent” to display advertising information on it, receiving a reward for this, with the display of advertising under the full control of the application program.
  • the basis of the invention is the task of achieving a reduction in load time on a mobile device when displaying a color image and / or video stream and on its loudspeaker audio information (advertising) by maximizing the use of unused time when using a mobile device by the user, and also to ensure economical and controlled use of energy (battery charge) and time of use of the operating system when playing additional image and sound (advertising), which corresponds to the interests of certain users.
  • the problem is achieved in that in the method of displaying advertising on a mobile device, which consists in placing advertising on the screen of a mobile device using an application with the ability to receive rewards from viewing it, according to the invention, advertising text and / or audio and / or video information using the application and under the control of the operating system, they are reflected on the lock screen of the mobile device after activation until the moment of unlocking, and activation of the mobile the device the user implements in manual mode or automatically in passive mode.
  • the application creating (generating) advertising information on the lock screen, after activation and until the mobile device is unlocked, improves the perception of additional visual and sound information (advertising) due to the fact that the end user is not distracted by other actions with the mobile device or information, provided by the mobile device, due to which the effect of the first impression is achieved.
  • the proposed method provides the following functionalities: advertising appears only when the user performs one operation - unlocking the screen of the mobile device, the user himself chooses the frequency of occurrence of the advertisement chosen by him to follow the link (advertising banner), the user is not forced to violate the usual use of the device, and when using The method has the ability to generally disable the display of ads on the device.
  • the method of displaying ads on a mobile device works as follows.
  • the user By receiving advertising on a mobile device, the user has the opportunity to receive rewards from viewing it.
  • advertisers create an advertising campaign and select the audience of users among which their advertising banners will be distributed (announcements, advertising offers, etc.), and also pay for the specified advertising campaign.
  • the following information about the user is used, such as age, gender, education, marital status, place of residence, interests, professional activities, as well as other data that the user notes when registering. Using these criteria allows you to create for the advertiser an audience of users who are most interested in acquiring his goods, works or services, and allows you to direct advertising as efficiently as possible.
  • advertising banners (ads, advertising offers, etc.) come from advertisers to the client side of the advertising display, the content of advertising banners (ads, advertising offers, etc.) is checked.
  • the banner server analyzes user data such as age, gender, education, marital status, place of residence, interests, professional activities, etc., as well as the criteria of users - potential consumers of advertising specified by the advertiser when creating an advertising campaign. By comparing the preferences of users and the criteria for choosing an audience of advertisers, an audience of users is formed - consumers of the advertiser's specific advertising campaign.
  • the ad is displayed on the display by comparing the user's preferences and the criteria for choosing the audience of advertisers. Displaying the device on the display of the portable device while it is unlocking allows you to display ads just at the moment when the user is most focused on the screen of the device, and does not simultaneously perform any other operations on the device.
  • the banner is displayed on the screen of the user's portable device
  • one view is added to his personal account opened in the program, and the advertiser has the opportunity to see the user's view in his own account in the client part of the software, as well as to filter the views of users - consumers of advertising by audience selection criteria according to the advertiser when creating an advertising campaign.
  • the user also has the ability to adjust the frequency of advertising reflections on the device screen or turn off the display of ads.
  • the amount of money spent by advertisers on advertising campaigns is calculated and the reward is calculated for users who viewed the advertisement in proportion to the number of views.
  • User - consumer of advertising can also attract other users to use this software.
  • the new user the consumer of advertising
  • the consumer of advertising is a member of the user structure that invited him.
  • User - an advertising consumer with his own user structure receives a reward for viewing advertising banners of users who are members of its structure.
  • User - a consumer of advertising that is not in the structure of another user can be added by the administrator of the method of displaying advertising in any valid user structure.
  • Remuneration is accrued by increasing the number of conventional units in the account of users - consumers of advertising.
  • the accrued remuneration can be received by users, provided that it has reached the appropriate amount.
  • the amount of remuneration sufficient for withdrawal by users is set by the administrator of the method of displaying advertising.
  • the method can be applied on mobile devices.
  • the method of displaying video and sound information allows you to receive a reward from viewing it, which corresponds to the interests of individual users on mobile devices.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

Dans ce procédé d'affichage de publicité sur un dispositif mobile on place la publicité au moyen d'une application et sous la commande d'un système d'exploitation sur un écran de verrouillage du dispositif mobile après l'activation et jusqu'au moment de déverrouillage, l'activation du dispositif mobile étant effectuée par l'utilisateur en mode manuel ou automatique en mode passif.
PCT/UA2019/000044 2018-10-31 2019-02-22 Procédé d'affichage de publicité sur un dispositif mobile WO2020091718A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
UAU201810738 2018-10-31
UAU201810738 2018-10-31

Publications (1)

Publication Number Publication Date
WO2020091718A1 true WO2020091718A1 (fr) 2020-05-07

Family

ID=70463845

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/UA2019/000044 WO2020091718A1 (fr) 2018-10-31 2019-02-22 Procédé d'affichage de publicité sur un dispositif mobile

Country Status (1)

Country Link
WO (1) WO2020091718A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2322702C1 (ru) * 2006-09-21 2008-04-20 Общество С Ограниченной Ответственностью "Суперфон" Способ распространения рекламно-информационных изображений
EA201001217A1 (ru) * 2010-07-30 2012-01-30 Общество С Ограниченной Ответственностью "Центр Мобильной Рекламы" Способ доставки и отображения контента на мобильном устройстве
US20130124276A1 (en) * 2011-11-16 2013-05-16 Marbue Brown Method for advertising on a smart phone lock screen
WO2018078430A1 (fr) * 2016-10-28 2018-05-03 Mynampati Venkata Poorna Chandra Rao Système et procédé pour des publicités de dispositif intelligent et sa monétisation par des utilisateurs

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2322702C1 (ru) * 2006-09-21 2008-04-20 Общество С Ограниченной Ответственностью "Суперфон" Способ распространения рекламно-информационных изображений
EA201001217A1 (ru) * 2010-07-30 2012-01-30 Общество С Ограниченной Ответственностью "Центр Мобильной Рекламы" Способ доставки и отображения контента на мобильном устройстве
US20130124276A1 (en) * 2011-11-16 2013-05-16 Marbue Brown Method for advertising on a smart phone lock screen
WO2018078430A1 (fr) * 2016-10-28 2018-05-03 Mynampati Venkata Poorna Chandra Rao Système et procédé pour des publicités de dispositif intelligent et sa monétisation par des utilisateurs

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