WO2018078430A1 - Système et procédé pour des publicités de dispositif intelligent et sa monétisation par des utilisateurs - Google Patents

Système et procédé pour des publicités de dispositif intelligent et sa monétisation par des utilisateurs Download PDF

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Publication number
WO2018078430A1
WO2018078430A1 PCT/IB2016/057554 IB2016057554W WO2018078430A1 WO 2018078430 A1 WO2018078430 A1 WO 2018078430A1 IB 2016057554 W IB2016057554 W IB 2016057554W WO 2018078430 A1 WO2018078430 A1 WO 2018078430A1
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WO
WIPO (PCT)
Prior art keywords
user
smart device
application
advertisements
call
Prior art date
Application number
PCT/IB2016/057554
Other languages
English (en)
Inventor
Venkata Poorna Chandra Rao MYNAMPATI
Original Assignee
Mynampati Venkata Poorna Chandra Rao
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mynampati Venkata Poorna Chandra Rao filed Critical Mynampati Venkata Poorna Chandra Rao
Publication of WO2018078430A1 publication Critical patent/WO2018078430A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0214—Referral reward systems

Definitions

  • the invention relates to a system and method for providing rewards to smart devices users, and more particularly, to rewarding smart phone users via sharing proceeds from advertising revenues while ensuring the display of advertisement to the phone users without any interruption to their regular usage of the smart devices (phones).
  • Advertising revenue has become a driving business force in today's business market.
  • Electronic devices have been increasingly employed in the advertising forum, including advertising on computers and mobile devices, such as Smartphones and tablets.
  • the vast majority of advertising platforms and models utilizing such devices randomly provide advertisements with web page links, email links, and contemporaneously with mobile applications and games, or via spam in email.
  • Other advertising platforms utilize tracking algorithms or phishing methods to track consumer's web site searches and visits to attempt to provide advertising geared toward the consumer.
  • the conventional advertisement systems also do not help them monetizing the advertisements that viewed by the users thereby it is only the advertiser gets benefit of such advertisement and users generally does not get benefited.
  • users are also offered some monetary benefit are currently, however, users receiving offers or coupons that are typically required to present their smartphone or synonymous device to a point of sale to pay for a particular offer or service and does not immediately credit them the money or any equivalent.
  • a method of displaying an advertisement on a mobile computing device includes determining reception of advertisement by the device indicating application installation completion.
  • the application performing processing to determine an advertisement based on the received an event, and displaying the advertisement on the device immediately upon reception of the application installation completion associated with event.
  • This display of advertisement is based on combination of two features namely 1 ) Toast that helps the user viewing quick little message - the view is shown to the user as it appears as a floating view over the application thus by usage of this feature, it is ensured unobtrusive usage of the smart phone or synonymous devices by the users for their regular usage.
  • PhoneListener that allows the application to monitor changes in the Phone State (events) i.e., ringing, offhook, idle, on call and end call thus allowing the application to respond accordingly to different events. By merging these two features the advertisement can be issued without interruption to the user.
  • an advertisement content database is built on a local server of smart phone device which will be regularly updated by the advertising content that is provided by an advertising agency; when a user calls or answers a phone, the server sends a command to the phone of the user, and the advertisement content is displayed on a screen of the phone at various stages using the Phonelistener application; at the time phone ringing, before the call and after the call, the screen of the device displays advertisements that are stored in the device, thus it does not stream for the advertisement or use the data of the smart phone or synonymous devices in displaying advertisement.
  • the advertisement display is quicker, easier and most importantly uninterrupted to the regular usage of the phone by the user.
  • a method of displaying an advertisement on a mobile computing device includes determining reception of an advertisement output by the device indicating application installation completion, generating a queue of installed advertisements that is controlled by the application installed on user device, generating a database of advertisements on the device based on the received advertisements.
  • a method of displaying an advertisement on a mobile computing device not only while making calls or receiving calls by users but also while execution of other applications such as chatting on messengers, sending sms etc., if such applications does not consume the full screen of the mobile phone or synonymous devices. If the such other applications like messengers etc., consume or occupy the full screen of the mobile phone or synonymous devices, the advertisements will display either on the opening of the application or closing of the application and does not run during the execution of such another application. Further application also determines whether control of the device may be interrupted by full screen control of a display of the device by another application to avoid conflict. In a situation where the part of phone or synonymous devices is screen is occupied by another application, the advertisement of customized size will be displayed without interruption to the another application.
  • the users who install this application and view the advertisement shall be paid appropriately as and when the cost for receiving/viewing the advertisements revenues accumulates to a certain quantity, a system that maintains the number of advertisement displayed and viewed will transfers the cost to a specific account of the user.
  • the user on accumulation of the amount in the account shall use the same as digital currency.
  • the user can avoid the advertisements by disabling the app during the critical period where they don't want to be disturb with such advertisements. During the period when the application is disabled the users will not be able to generate any revenues. Further the app provides the account balance button with the application, user can check his account balance any time. This button helps the user to identify the amount available in his account.
  • the user can also use the application for regular chatting as messenger, for sending sms messages, playing music, videos etc., further the application also identify the caller id and his profile from public or social media databases.
  • the system displays the advertisement that includes playing audio, showing a movie, displaying text, displaying a picture, etc. on a converged voice and data communications device and/or on a second communications device.
  • the system can display advertisements simultaneous with the audio stream or after the audio stream terminates. For example, if a user is making a call on a smart phone or synonymous devices, the system can display advertisements on the smart phone's screen during the phone call, immediately after the phone call, or at some later time without any interruption to user for his regular usage of the smart phone.
  • the system can display advertisements on a user's laptop screen during a VoIP conversation.
  • the system can display advertisements on a user's IPTV set-top box while the user is talking on a cell phone.
  • the system can display advertisements on one or more of these devices at some specified interval after the end of the call or after identifying the key phrase, such as 5 minutes, 1 hour, 2 weeks, etc.
  • the Application installed on the phone can coordinate and orchestrate displaying advertisements on more than one device.
  • the Central sever collect and maintain database of advertisement from various advertisers and continuously updated to the user phone when connected to internet.
  • Embodiments of the invention may be practiced in network computing environments with many types of computer system configurations, including personal computers, hand-held devices, multi-processor systems, microprocessor-based or programmable consumer electronics, network PCs, minicomputers, mainframe computers, and the like. Embodiments may also be practiced in distributed computing environments where tasks are performed by local and remote processing devices that are linked (either by hardwired links, wireless links, or by a combination thereof) through a communications network. In a distributed computing environment, program modules may be located in both local and remote memory storage devices.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Telephonic Communication Services (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un système et un procédé de fourniture de publicités et de récompenses dans des dispositifs intelligents tels que des téléphones mobiles et des tablettes de telle sorte qu'un utilisateur lors de la visualisation des publicités peut générer de l'argent numérique utilisable sur des transactions en temps réel. Le procédé est le suivant : (1) la détection de l'état d'un dispositif mobile pendant différents intervalles de service (tel que le temps pris pour se connecter à un appel, le temps d'appel, le temps nécessaire pour ouvrir une nouvelle application, etc.) ; (2) l'état du dispositif non compromis et utilisé pour générer des publicités discrètes sur un écran adaptatif à partir d'un serveur local de serveur en ligne/hors ligne ; (3) la durée du temps passé par l'utilisateur sur la publicité(s) pour gagner de l'argent numérique est calculée et (4) l'identification et la sélection d'une publicité appropriée à partir d'un serveur local en ligne/hors ligne pour une mise en œuvre réussie du modèle.
PCT/IB2016/057554 2016-10-28 2016-12-13 Système et procédé pour des publicités de dispositif intelligent et sa monétisation par des utilisateurs WO2018078430A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN201641036995 2016-10-28
IN201641036995 2016-10-28

Publications (1)

Publication Number Publication Date
WO2018078430A1 true WO2018078430A1 (fr) 2018-05-03

Family

ID=62024424

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2016/057554 WO2018078430A1 (fr) 2016-10-28 2016-12-13 Système et procédé pour des publicités de dispositif intelligent et sa monétisation par des utilisateurs

Country Status (1)

Country Link
WO (1) WO2018078430A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020091718A1 (fr) * 2018-10-31 2020-05-07 Рафал ШИМАНСКИЙ Procédé d'affichage de publicité sur un dispositif mobile

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080228572A1 (en) * 2006-09-21 2008-09-18 "Superfone" Llc Method of distribution of advertisement and informational images

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080228572A1 (en) * 2006-09-21 2008-09-18 "Superfone" Llc Method of distribution of advertisement and informational images

Non-Patent Citations (2)

* Cited by examiner, † Cited by third party
Title
HELLO'' IS FACEBOOK'S NEW ANDROID-ONLY SOCIAL CALLER ID APP, 22 April 2015 (2015-04-22), Retrieved from the Internet <URL:https://techcrunch.com/2015/04/22/facebook-hello> [retrieved on 20170322] *
MAKE MONEY FROM MESSAGING: CHAT APP REWARDS USERS WITH A SHARE OF ADVERTISING, 9 July 2014 (2014-07-09), Retrieved from the Internet <URL:http://www.dailymail.co.uk/sciencetech/article-2686326/Make-money-MESSAGING-Chat-app-rewards-users-share-advertising.html> [retrieved on 20170322] *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020091718A1 (fr) * 2018-10-31 2020-05-07 Рафал ШИМАНСКИЙ Procédé d'affichage de publicité sur un dispositif mobile

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