WO2020071545A1 - Dispositif de traitement d'informations - Google Patents

Dispositif de traitement d'informations

Info

Publication number
WO2020071545A1
WO2020071545A1 PCT/JP2019/039345 JP2019039345W WO2020071545A1 WO 2020071545 A1 WO2020071545 A1 WO 2020071545A1 JP 2019039345 W JP2019039345 W JP 2019039345W WO 2020071545 A1 WO2020071545 A1 WO 2020071545A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
moving image
viewer
service
predetermined
Prior art date
Application number
PCT/JP2019/039345
Other languages
English (en)
Japanese (ja)
Inventor
道生 小林
Original Assignee
パロニム株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by パロニム株式会社 filed Critical パロニム株式会社
Priority to JP2020551117A priority Critical patent/JPWO2020071545A1/ja
Publication of WO2020071545A1 publication Critical patent/WO2020071545A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an information processing device.
  • the object of the present invention is to improve the convenience of a user who browses a moving image and a still image when accessing information of an object shown in the moving image and the still image.
  • an information processing device of one embodiment of the present invention Presenting means for presenting to the user an image including at least one or more objects capable of providing information to the user;
  • An acquisition unit configured to acquire information for identifying a target to which the user wants to provide information, based on an operation performed by the user whose image is presented; Based on the information acquired by the acquiring means, the identifying means for identifying the object the user wants to provide information, Providing means for providing the user with information on the target specified by the specifying means, Is provided.
  • the present invention it is possible to improve the convenience of a user who browses a moving image or the like when accessing information of an object shown in a moving image or a still image.
  • FIG. 10 is a block diagram illustrating an example of a hardware configuration of a management server in the information processing system of FIG. 9.
  • FIG. 11 is a functional block diagram illustrating an example of a functional configuration for executing a heat map process, a branching process, a link process, a voice process, a gesture process, and a suggestion process among the functional configurations of the management server in FIG. 10.
  • FIG. 10 is a diagram illustrating a specific example of a GUI (Graphical User Interface) function of a viewer terminal in the information processing system of FIG. 9.
  • FIG. 9 is a diagram illustrating a specific example of a GUI function of the viewer terminal.
  • FIG. 9 is a diagram illustrating a specific example of a GUI function of the viewer terminal.
  • the “moving image” includes images displayed by the following first to third processes.
  • the first process is a process of successively switching and displaying a series of still images composed of a plurality of images with respect to each motion of an object (for example, an animation character) in a planar image (2D image).
  • an object for example, an animation character
  • a planar image 2D image
  • a process based on the principle of a two-dimensional animation a so-called flip comic, corresponds to the first process.
  • the second process is a process of setting a motion corresponding to each motion of an object (for example, an animated character) in a stereoscopic image (a 3D model image) and changing and displaying the motion over time. .
  • a three-dimensional animation corresponds to the second processing.
  • the third process is a process of preparing a video (that is, a moving image) corresponding to each motion of an object (for example, an animated character) and flowing the video over time.
  • the “video (ie, moving image)” is composed of images such as a plurality of frames and fields (hereinafter, referred to as “unit images”).
  • the unit image is described as a frame.
  • this service a service that can be realized by the information processing system of FIG. 2 described below will be described.
  • FIG. 1 is a diagram showing an outline of an example of the present service which can be realized by the information processing system according to one embodiment of the present invention.
  • This service is provided by a service provider (not shown) who views a moving image (hereinafter, referred to as “viewer”) and a person who creates the moving image and performs various settings (hereinafter, “setter”). )
  • viewer who views a moving image
  • etter a person who creates the moving image and performs various settings
  • a service provider who views a moving image
  • printer a person who creates the moving image and performs various settings
  • a service for viewers a service mainly intended for viewers
  • service for setters a service mainly intended for setters
  • an object displayed on a moving image can be managed by linking information about the object (hereinafter, referred to as “object information”).
  • object information This service is provided as a “service for setters”.
  • the “object” includes, in addition to an area such as an image or a character indicating a person or an object appearing as a subject in the moving image, an image such as a telop displayed over the moving image (still image or moving image) Etc. are also included. Objects that cannot be viewed in a moving image are also included in the “object”. More specifically, for example, BGM (Back Ground Music), music, position information, and the like are all examples of “objects”.
  • BGM Back Ground Music
  • the “object information” may include all kinds of information about the object, but in the present service, information about the object that cannot be directly obtained from a moving image viewed by a viewer is mainly used as object information.
  • the viewer designates a desired object among one or more objects displayed on the moving image while watching the moving image displayed on a terminal such as a smartphone (a viewer terminal 3 in FIG. 2 and the like described later). Perform the operation you want.
  • This service is provided as a “viewer service”.
  • a moving image is distributed to a viewer.
  • the moving image is viewed using dedicated application software (hereinafter, referred to as “viewing application”) for viewing the moving image, which is installed in the viewer's terminal in advance.
  • viewing application dedicated application software
  • the method of viewing a moving image is not particularly limited, and for example, a method of viewing a moving image using a browser function of a viewer terminal may be adopted.
  • FIG. 1 shows a specific example of a moving image L distributed to a viewer terminal.
  • the viewer can view the moving image L delivered to the terminal using a viewing application or a browser function.
  • the moving image L shown in FIG. 1 depicts a female talent walking on a Hawaiian beach.
  • the female talent drawn in the moving image L is an example of the object J.
  • any object such as clothes (products), hotels (facilities), palm trees (animals and plants), and the sea (natural objects) of the female talent can correspond to the object J.
  • the object information of the object J includes, for example, a name (stage name), a name of a production office to which the user belongs, a public profile, and the like as information on the female talent.
  • the object information includes, for example, information on clothes worn by the female talent, such as a brand name, a product name, and a store (including an EC (Electronic Commercial) site) that can be purchased. May be.
  • arbitrary timing means not only while watching a moving image, but also while watching a moving image different from the moving image, and viewing of the moving image itself ends. It is intended to include the timing etc. after performing.
  • the viewer service is realized by linking information in advance for each of one or more objects J that can be designated based on a viewer's operation in a moving image.
  • the work of linking the link information to the object J is performed by a setter who uses the service for the setter.
  • the "linking information" linked to the object includes all information for "providing" the object information to the viewer.
  • the following information can be adopted as the association information of the object J indicating a person (female talent). That is, the name (stage name) of the female talent, the name of the production office to which the female talent belongs, the URL (Uniform Resource Locator) of the WEB page on which the published profile and the like (object information) are published, and the like are used as the linking information. Can be.
  • a URL of a WEB page on which a brand name, a product name, a store where purchase is possible, and the like are adopted as linking information. You can also.
  • the viewer terminal, server, or the like can perform a search on a predetermined search WEB site using the keyword, and provide the search result to the viewer as object information.
  • the number of pieces of link information linked to one object J is not limited to one, and may be plural.
  • an authorized URL in the present service can be adopted as the first link information.
  • a URL separately extracted by the present service (for example, a recommendation is automatically displayed) can be adopted as the second linked information.
  • the viewer may be enabled to select a desired one of the first linked information and the second linked information.
  • the WEB site existing at the selected URL is provided to the viewer as object information of the object J.
  • the object information provided to the viewer for one object J is not limited to one, and may be plural.
  • the viewer can receive the object information of the object J by performing “operation to use” the association information associated with the predetermined object J to the terminal.
  • the "operation to use the link information” refers to an "operation to instruct to access the URL”.
  • the web site existing at the URL is displayed on the terminal of the viewer, and the object information posted on the web site is provided to the viewer.
  • the timing at which the “operation to use” the linked information associated with the predetermined object J is not limited to when the moving image including the object J is being viewed. For example, it can be set to any timing while viewing another moving image or after ending viewing of a moving image.
  • the operation using the association information associated with the predetermined object J can be performed at an arbitrary timing of the viewer.
  • the association information associated with the object J is stored in a predetermined location (for example, a predetermined storage location in the viewing application).
  • the viewer can use the service for viewers to perform an operation using desired linking information at one or more times among the one or more pieces of linking information stored in the predetermined location. become able to.
  • the “operation for designating the object J (operation for storing the association information in a predetermined location)” by the viewer is, specifically, a “TIG area” where the object J may exist in the moving image.
  • a “TIG area” where the object J may exist in the moving image.
  • the operation becomes an “operation for specifying the object J”, and the object J existing in the TIG area A is specified.
  • a place called “TIG stock” is adopted as a predetermined place where the association information is stored. That is, the association information of the object J specified by the operation of tapping any position in the TIG area A by the viewer is stored and managed as “stock information” in “TIG stock”.
  • the data format of the object information provided to the viewer does not depend on the data format of the corresponding object J, and may be any format such as a text data format, a still image data format, and a moving image data format.
  • the “TIG stock” is grasped as a stock page of the moving image, but can be extended to a common stock page straddling a plurality of moving images. Specifically, for example, although not shown, the viewer presses a predetermined button displayed on the terminal (performs an operation of tapping) to thereby obtain one or more pieces of object information stored in the “TIG stock”. Can be displayed in a list.
  • this service is realized only when various settings are set in advance by a setter or automatically set for a moving image displayed on a viewer terminal.
  • the setter sets the TIG area A for each of the one or more objects J displayed in the moving image using the service for the setter, and links the link information to the TIG area A.
  • linking work or the AI (artificial intelligence) or the like automatically performs the linking work on the system side, so that the viewer can be provided with the linking information for the first time. For this reason, for the object J for which the setter has not performed the linking operation, even if the viewer performs the tapping operation, no response may be made, or the terminal that the linking information is not linked may be displayed. May be displayed.
  • the setter performs the linking operation, and the viewer taps any position in the TIG area A, so that the viewer can easily view the object information of the target object J. Can be obtained.
  • FIG. 2 is a diagram showing an outline of a heat map service which is an example of the present service.
  • the “heat map service” refers to a heat of the number of taps, which indicates how much the tap operation performed by the viewer W on the screen of the viewer terminal 3 including the TIG area is performed at what position (coordinate).
  • a service represented by a map the viewer W who has performed the tapping operation to be counted may be all the viewers W, or may be a viewer W satisfying a predetermined condition (for example, gender, age, etc.).
  • a period can be set, and how much the viewer W has tapped during the set period can be represented by a heat map. Thereby, it is also possible to compare the number of taps in the period.
  • a stepwise threshold value is provided for the number of tap operations (the number of taps) for the TIG area, a heat map of the number of taps based on color and shading of color is generated, and a target moving image is generated.
  • the heat map service is information indicating a specific tapping operation performed on a moving image
  • the heat map service is mainly used by the setter C who performs the linking operation. Service for By using the heat map service, the setter C can see at a glance which positions are tapped more or less in the TIG area where the object J exists. Can be. Also, the setter C can grasp at a glance which position other than the TIG area has been tapped.
  • the setter C can correct the position of the TIG area A set to, for example, the moving image to a suitable position based on the heat map. Further, for example, a correction relating to the width of the initially set TIG area can be made. Further, for example, among the objects J to which the object information has not been linked, a new linking operation can be performed on the object J on which the tapping operation by the viewer W has been performed a lot. As a result, the convenience of the viewer can be improved.
  • the degree of enhancement of the heat map can be set.
  • the heat map provided by the heat map service is given a color or shading by providing a stepwise threshold value for the number of taps of the viewer W.
  • the degree of emphasis of the heat map can be adjusted by changing a threshold value provided in a stepwise manner.
  • a moving image in which the number of viewers W is 1,000,000 is, for example, the threshold of the number of taps in the first step is 200,000, and the threshold of the number of taps in the second step is 400,000 times, the threshold of the tap number of the third stage is 600,000 times, the threshold value of the tap number of the fourth stage is set to 800,000 times, and the threshold value of the tap number of the fifth stage is set to 1,000,000 times, Colors and shades of color can be applied.
  • the threshold value of the first-stage tap number is 20 times
  • the threshold value of the second-stage tap number is 40 times
  • the third-stage tap number is The threshold value of the number of taps is set to 60 times
  • the threshold value of the tap number of the fourth step is set to 80 times
  • the threshold value of the tap number of the fifth step is set to 100 times, so that the color and the shading of the color can be applied.
  • a heat map in which the setting of the degree of emphasis is set to “standard” is drawn on the upper left side of FIG.
  • a heat map in which the setting of the degree of emphasis is “+2” is drawn on the upper right side of FIG.
  • the heat map (upper right side in FIG. 2) in which the emphasis level is set to “+2” is better than the heat map (upper left side in FIG. 2) in which the emphasis level is set to “standard”.
  • the small number of taps is also set to be displayed with colors and shades of color. Thereby, the setter C can display the heat map while changing the setting of the degree of emphasis according to the number of taps.
  • a TIG area is displayed in a superimposed manner on the heat map.
  • the setter C can correct the position of the TIG area A set in the moving image to a suitable position, for example. Further, for example, a correction relating to the width of the initially set TIG area can be made.
  • a large number of tap operations are performed particularly on an area of the TIG areas A1 and A2 that is outside the TIG area A1.
  • the setter C performs, for example, a correction to expand the TIG area A1 downward while referring to the heat map. Thereby, the convenience of the viewer W can be improved.
  • FIG. 2 On the right side in the lower part of FIG. 2, an example is shown in which a balloon is displayed in a superimposed manner on the heat map.
  • Each of the balloons F1 and F2 shown on the lower right side in FIG. 2 can be arranged near the center of the TIG area.
  • the setter C can grasp the validity of the set position of the TIG area A.
  • the balloon since the balloon is displayed on the viewer terminal 3 while being superimposed on the moving image L, the balloon is a target when the viewer W performs a tap operation for acquiring object information.
  • the setter C can grasp the correspondence between the balloon and the position where the tap operation was actually performed. Thereby, the setter C can correct, for example, the position of the TIG area A set in the moving image to a suitable position. Further, for example, a correction relating to the width of the initially set TIG area can be made.
  • the heat map service is mainly provided as a service for setters, but can also be provided as a service for viewers. That is, the viewer W can see what kind of object J other viewers W are interested in by looking at the heat map. In addition, it is possible to give an incentive for the user to tap the object J to the object J tapped by many viewers W. Also, the result of counting the number of taps can be used for various purposes. Specifically, for example, when the moving image L is a so-called live broadcast movie of a live concert, the song with the largest number of taps during the live concert can be adopted as the last expand song of the live concert. . That is, the heat map can be grasped not only as a map of the tapped position but also as a climax in the time zone of the reproduced moving image L.
  • FIG. 3 is a diagram showing an outline and a specific example of a story branch service which is an example of the present service.
  • the story branching service is a service in which a plurality of buttons indicating options for branching a story of a moving image are displayed as an object J in a moving image to be reproduced in a selectable manner.
  • a button for selecting a story of a moving image is displayed in a place different from the moving image, and when a viewer W performs an operation of selecting a story, a target moving image is reproduced.
  • a button indicating an option is displayed in the moving image L by a branch configuration shown on the right side of FIG. That is, the branch shown on the right side of FIG.
  • FIG. 3 is a first-level branch including “stay”, “play”, “eat”, and “soak”, and a case where “play” is selected in the first-level branch. , “Spring”, “Summer”, “Autumn”, and “Winter”, and “Emphasis” and “Entertainment” when “Eat” is selected in the first hierarchy branch And a branch of the second hierarchy consisting of
  • the upper left part of FIG. 3 shows an example of a moving image top screen created based on the branch configuration shown on the right side of FIG. That is, the top screen shown in the upper left part of FIG. 3 includes an object J1 described as "stay” and an object J2 described as “play”, together with a guide text "select a theme to see”. And an object J3 described as "eat” and an object J4 described as “soak” are displayed as selectable buttons.
  • an operation tap operation
  • a moving image L having a content reminiscent of “eat” is reproduced. Is done.
  • a button labeled “emphasis on atmosphere” and a button labeled “emphasis on entertainment” are displayed so as to be selectable.
  • a button described as "atmosphere-oriented” is tapped, a moving image L (promotion video) having a content reminiscent of "atmosphere-oriented” is reproduced as an introduction.
  • a moving image L (promotion video) of an inn with an emphasis on the atmosphere such as local fish dishes being served on the backside of the hearth, with the theme of "eat” and "emphasis on the atmosphere” ) Is reproduced as object information.
  • the moving image reproduced as the object information includes one or more objects J linked with the object information. Then, when any position in the TIG area A where the object J is present is tapped, it is stored in the area D indicating “TIG stock” at the right end of the screen. In the example shown in the lower left part of FIG. 3, when any position in the TIG area A21 where the local fish dish as the object J21 exists is tapped, it is stored in the area D at the right end of the screen indicating “TIG stock”. You.
  • the TIG area A is set for each object J even at the branch destination. Therefore, when any position in the TIG area A is tapped, the tapped object J is displayed as "TIG area". Stock ". Further, it is also possible to add all the options to the “TIG stock” while returning to the top screen shown in the upper left part of FIG. 3 many times. Further, in the example of FIG. 3, the story is branched into two layers, but the story can be branched into any number of layers. Further, a configuration in which two-way branching is repeated may be adopted. In this case, it is possible to reproduce a substory as object information in each branch, while using only one main story.
  • the story branching service can be applied to, for example, a quiz moving image.
  • each of the correct and incorrect moving images can be reproduced as object information.
  • the story branch service is applied to the moving image L of the quiz, even if the viewer W cannot correctly answer the quiz, it is possible to try again the problem that could not be answered correctly. In this case, it is possible to provide a difference in the display between the option that was answered once and was incorrect and the other option.
  • the problem is re-challenged, it can be displayed so that only the shade of “A” becomes lighter. Thus, the viewer W can answer the quiz without selecting “A” again.
  • FIG. 4 is a diagram showing another specific example of the story branching service which is an example of the present service.
  • a button indicating an option is displayed in the moving image L. That is, the branch shown in the upper part of FIG. 4 has a configuration in which the branch of “see again”, “see next”, and “see only how to make” is repeated.
  • the lower part of FIG. 4 shows an example of a top screen of a moving image L that is created based on the branch configuration shown in the upper part of FIG. That is, the top screen shown in the lower part of FIG. 4 is accompanied by a guide sentence indicating “please click on a button like this!”, An object J31 indicated by “see next”, and “only see how to make”. Object J32 and an object J33 described as "See again” are displayed in a selectable manner.
  • FIG. 5 is a diagram showing an outline of a multilink service which is an example of the present service.
  • the multilink service is a service for adding link information.
  • the linking information can be additionally linked to the object J added to the “TIG stock”.
  • the multilink service is a service for setters.
  • a screen for setting the association information of the object J41 is drawn.
  • the setter C can additionally set the link information H1 to H3 of the object J41.
  • the additionally set association information is displayed on the viewer terminal 3. This allows the viewer W to freely select and purchase the object J41, for example, at the EC site or at an actual store.
  • the object information can be used for various purposes, such as simply browsing an EC site, browsing specific information of a store, and confirming the location of a store.
  • FIG. 6 is a diagram showing an outline of a voice TIG service which is an example of the present service.
  • the voice TIG service is a service that recognizes the voice of the viewer W.
  • the viewer W can perform an operation by voice even when both hands are blocked and a finger cannot be operated.
  • the viewer W can efficiently assemble the model using both hands when assembling the model or the like while watching the moving image L of the assembly manual.
  • the operation on the viewer terminal 3 is performed by uttering the instruction content to the microphone I by voice.
  • a more detailed assembly manual can be acquired as object information of the model based on the operation of the voice of the viewer W.
  • an image of the actual size of the part can be acquired and displayed as object information of some parts of the model.
  • the GUI is provided with an ON / OFF switch button G for the microphone I.
  • the microphone I thereby, it is possible to prevent the microphone I from picking up a sound that is not necessary for operation.
  • the viewer terminal 3 and the microphone I are connected by wire.
  • the present invention is not limited to this.
  • the viewer terminal 3 and the microphone I may be wirelessly connected by Bluetooth (registered trademark) or the like. It may be built in the viewer terminal 3.
  • FIG. 7 is a diagram showing an outline of a gesture TIG service which is an example of the present service.
  • the gesture TIG service is a service that allows the viewer W to acquire object information only by making a gesture while viewing the moving image data displayed on the viewer terminal 3. Specifically, for example, the viewer W performs an operation of selecting the object J by a gesture of squeezing his / her fist (so-called goo) or a gesture of opening the hand (so-called par). The user can access the object information of the created object J.
  • the gesture TIG service typically makes a gesture with respect to the camera of the viewer terminal 3 as shown at the left end of FIG. 7, but as shown in the center of FIG. They can be distributed simultaneously. In this case, the viewer W makes a gesture of selecting an object while watching the television V.
  • the gesture can be detected by a Web camera mounted on the viewer terminal 3 or various kinds of sensors.
  • a gesture TIG service can be provided in a signage S at a store.
  • an operation of selecting and purchasing a product appearing in the moving image L can be performed by a gesture, and the product can be received and taken home on the spot.
  • FIG. 8 is a diagram showing an outline of a real-time suggest service which is an example of the present service.
  • the real-time suggestion service is a service that displays a timely advertisement for the viewer W on the moving image L. That is, in the present service, basically, the linking information is linked in advance (or automatically) to every object J appearing in the moving image L. However, when the viewers W having different hobbies and preferences view the same moving image L, the object J of interest is usually different for each viewer W. For this reason, in the real-time suggestion service, the TIG area to be activated can be changed in accordance with the taste and preference of the viewer W. Specifically, for example, as shown on the left side of FIG. 8, when a certain viewer W finishes viewing the first half of the moving image L, he or she frequently performs an operation of specifying a car as the object J. Assume a case.
  • the TIG area A of the car (or the TIG area A of the car is mainly used) is enabled in the latter half of the moving image L viewed by the viewer W, as shown in the upper right part of FIG. (Or automatically set). That is, the operation of the viewer W to specify the object J is recorded as an actual result together with the content of the object J specified, and becomes an analysis target. As a result, the tendency of the operation of the viewer W is grasped, and the TIG area to be displayed can be changed at any time according to the tendency of the operation. Further, as shown in the lower right part of FIG. 8, the advertisement K of the car may be displayed as a wipe in the moving image L for the viewer W who prefers to acquire information about the car.
  • FIG. 9 is a diagram illustrating an example of a configuration of an information processing system according to an embodiment of the present invention.
  • the information processing system shown in FIG. 9 is configured to include a management server 1, a setter terminal 2, a viewer terminal 3, and an external server 4.
  • a management server 1 a setter terminal 2, a viewer terminal 3, and an external server 4.
  • Each of the management server 1, the setter terminal 2, the viewer terminal 3, and the external server 4 is mutually connected via a predetermined network N such as the Internet.
  • the management server 1 is an information processing device managed by a service provider (not shown).
  • the management server 1 executes various processes for realizing the present service while appropriately communicating with the setter terminal 2 and the viewer terminal 3.
  • the setter terminal 2 is an information processing device operated by the setter C, and includes, for example, a personal computer, a smartphone, a tablet, and the like.
  • the viewer terminal 3 is an information processing device operated by the viewer W, and includes, for example, a personal computer, a smartphone, a tablet, and the like.
  • the external server 4 manages object information that can be provided to the viewer by the linking information, for example, when the linking information is a URL, various web sites (web sites on which the object information is posted) existing in the URL. .
  • FIG. 10 is a block diagram showing an example of a hardware configuration of a management server in the information processing system of FIG.
  • the management server 1 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, a bus 14, an input / output interface 15, an input unit 16, and an output unit 17. , A storage unit 18, a communication unit 19, and a drive 20.
  • CPU Central Processing Unit
  • ROM Read Only Memory
  • RAM Random Access Memory
  • the CPU 11 executes various processes according to a program recorded in the ROM 12 or a program loaded from the storage unit 18 into the RAM 13.
  • the RAM 13 also stores data and the like necessary for the CPU 11 to execute various processes.
  • the CPU 11, the ROM 12, and the RAM 13 are connected to each other via the bus 14.
  • the bus 14 is also connected to an input / output interface 15.
  • the input / output interface 15 is connected to an input unit 16, an output unit 17, a storage unit 18, a communication unit 19, and a drive 20.
  • the input unit 16 is composed of, for example, a keyboard and outputs various information.
  • the output unit 17 includes a display such as a liquid crystal, a speaker, and the like, and outputs various types of information as images and sounds.
  • the storage unit 18 is configured by a DRAM (Dynamic Random Access Memory) or the like, and stores various data.
  • the communication unit 19 communicates with another device (for example, the setter terminal 2, the viewer terminal 3, the external server 4, and the like in FIG. 2) via a network N including the Internet.
  • the drive 20 is appropriately equipped with a removable medium 30 made of a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like.
  • the program read from the removable medium 30 by the drive 20 is installed in the storage unit 18 as needed. Further, the removable medium 30 can also store various data stored in the storage unit 18 in the same manner as the storage unit 18.
  • the setter terminal 2, the viewer terminal 3, and the external server 4 in FIG. 9 can also have basically the same configuration as the hardware configuration shown in FIG. Therefore, description of the hardware configurations of the setter terminal 2, the viewer terminal 3, and the external server 4 will be omitted.
  • a service provider (not shown) can provide various services described below in addition to the above-described base service.
  • Heat map processing refers to processing for realizing the above-described heat map service.
  • Branch processing refers to processing for realizing the above-described story branch service.
  • Link processing refers to processing for realizing the above-described multilink service.
  • Audio processing refers to processing for realizing the audio TIG service described above.
  • Gesure processing refers to processing for realizing the above-described gesture TIG service.
  • Suggest processing refers to processing for realizing the above-described real-time suggest service.
  • a functional configuration for executing a heat map process, a branch process, a link process, a voice process, a gesture process, and a suggest process in which the execution of the process is controlled in the management server 1 will be described.
  • FIG. 11 is a functional block diagram showing an example of a functional configuration for executing a heat map process, a branch process, a link process, a voice process, a gesture process, and a suggestion process among the functional configurations of the management server in FIG. It is.
  • the associating information management unit 101, the moving image presentation control unit 102, the designation reception unit 103, and the acquisition unit 104 function.
  • the associating information management unit 101, the moving image presentation control unit 102, the designation reception unit 103, the acquisition unit 104, the provision unit 105, the branch generation unit 107 function.
  • the linking information management unit 101, the moving image presentation control unit 102, the designation reception unit 103, the acquisition unit 104, and the provision unit 105 function.
  • the linking information management unit 101, the moving image presentation control unit 102, the designation reception unit 103, the acquisition unit 104, the provision unit 105, the speech recognition unit 108 function.
  • the association information management unit 101, the moving image presentation control unit 102, the designation reception unit 103, the acquisition unit 104, the provision unit 105, the gesture recognition unit 109 function.
  • the linking information management unit 101, the moving image presentation control unit 102, the designation reception unit 103, the acquisition unit 104, the provision unit 105, the suggestion control unit 110 function.
  • the associating information management unit 101 provides the object information to the viewer W for the object J existing in the TIG area A specified by the viewer W as the first user in the displayed moving image L.
  • One or more pieces of linking information to be linked are managed before being specified by the viewer W.
  • the associating information management unit 101 performs the following processing before an operation (for example, a tap operation) for specifying the object J displayed on the moving image L is performed. That is, the associating information management unit 101 manages one or more pieces of associating information in association with each of the at least one object J stored and managed in the object DB 181 as the object J that can be displayed in the moving image L. I do.
  • the moving image presentation control unit 102 executes control for presenting the moving image L to the viewer W. Specifically, the moving image presentation control unit 102 executes control for displaying the moving image L on the viewer terminal 3 of the viewer W.
  • the specification receiving unit 103 When the viewer presenting the moving image performs a predetermined operation (for example, a tap operation) on the TIG area, the specification receiving unit 103 recognizes that the object J existing in the TIG area has been specified and performs the specification. Accept.
  • a predetermined operation for example, a tap operation
  • the acquisition unit 104 acquires the association information managed in association with the object J for which the specification has been accepted. Specifically, for example, the acquisition unit 104 acquires the association information managed in association with the object J for which the specification by the viewer W has been accepted.
  • the providing unit 105 executes control for providing the object information to the viewer terminal 3 based on the link information acquired by the acquiring unit 104.
  • the heat map unit 106 executes control for presenting a moving image L on which one or more objects J can be displayed to the viewer terminal 3. Specifically, for example, the control for presenting the moving image L in FIG.
  • the branch generation unit 107 generates information indicating a branch point at which the moving image branches into a plurality of stories. Specifically, for example, as shown in FIGS. 3 and 4, the branch generation unit 107 generates information indicating a branch point at which the moving image L branches into a plurality of stories.
  • the voice recognition unit 108 recognizes the voice of the viewer W. Specifically, for example, as shown in FIG. 6, the voice recognition unit 108 recognizes the voice of the viewer W input using the microphone I.
  • the gesture recognition unit 109 executes control for recognizing the gesture of the viewer W. Specifically, for example, the gesture recognition unit 109 executes control for recognizing the gesture of the viewer W using a proximity sensor or the like mounted on the viewer terminal 3.
  • the suggestion control unit 110 executes a control for displaying a predetermined advertisement on the moving image L based on the operation results of the viewer W. Specifically, for example, as illustrated in FIG. 8, the suggestion control unit 110 executes control for displaying the advertisement K on the moving image L based on the operation results of the viewer W.
  • the upper part of FIG. 12 shows two specific examples of the collective TIG function.
  • the “batch TIG function” means that when “predetermined operation” is performed at “predetermined timing” during reproduction of the moving image L, all objects J in the frame (still image) displayed at that timing are displayed.
  • the content of the “predetermined operation” is not particularly limited.
  • the batch TIG is executed as the “predetermined operation” at the “predetermined timing” during the reproduction of the moving image. An operation of tapping the button B1 for causing the user to perform the operation is performed.
  • all the objects J1 to J3 existing in the frame (still image) displayed at the “predetermined timing” are collectively TIGated to the area D at the right end of the screen indicating “TIG stock”.
  • all the objects J1 to J3 existing in the frame (still image) displayed at the “predetermined timing” are collectively TIGated to the area D at the right end of the screen indicating “TIG stock”.
  • the lower part of FIG. 12 shows a specific example of the similar information presentation function.
  • the “similar information presentation function” refers to a function of providing information about a thing similar to the object J displayed on the moving image (hereinafter, referred to as “similar information”) to the viewer W.
  • similar information a function of providing information about a thing similar to the object J displayed on the moving image (hereinafter, referred to as “similar information”) to the viewer W.
  • similar information refers to a function of providing information about a thing similar to the object J displayed on the moving image (hereinafter, referred to as “similar information”) to the viewer W.
  • similar information a function of providing information about a thing similar to the object J displayed on the moving image
  • the similar object information of the object J1 is displayed. Specifically, for example, information on “round neck long-sleeved shirt” having a brand different from that of the object J1 is displayed as similar information. Thereby, for example, even if the object J1 appearing in the moving image is a thing that cannot be easily obtained by the viewer, such as an object having a rare value or an expensive object, a “similar object” is displayed. Information to obtain "things" can be obtained.
  • the present service basically allows the user to easily save the object J in the “TIG stock” by performing an operation of tapping the object J.
  • a plurality of areas indicating storage in “TIG stock” may be provided so that the viewer W can determine which one to store.
  • the viewer W performs an operation of selecting the object J
  • a part of the categorization performed in the “TIG stock” can be performed.
  • the object J to be purchased immediately is stored in the area D, and the object J to be put into the cart is stored in the area E for the time being. , And so on.
  • the upper part of FIG. 13 shows a specific example of the screen shot function.
  • the viewer W performs an operation of tapping the button B1 during reproduction of a moving image
  • all the objects J1 to J3 included in the frame (still image) are displayed.
  • the stored frames (still images) are displayed in a list as a “screenshot list”, for example, as shown in the upper part of FIG.
  • the viewer W performs the following operation to obtain the object information. Can be obtained.
  • the viewer W performs an operation of tapping any position of each of the one or more objects J included in the frame (still image) in the TIG area A, and thereby the object information of the object J is changed. Can be obtained.
  • the object of each of the objects J1 to J3 is Information can be obtained.
  • the viewer W may temporarily save the frame (still image) using the screen shot function and later slowly acquire the object information. it can.
  • the lower part of FIG. 13 shows a specific example of the pinch-in function.
  • the viewer W can display a person, music, a location, a controller, and the like outside the screen M by performing a pinch-in operation on the screen M.
  • a separate button is provided so that a function corresponding to the pinch-in function can be executed. Can also.
  • the upper part of FIG. 14 shows a specific example of the simple translation function.
  • the “simple translation function” means that by tapping one of the words included in the text displayed in the telop or caption displayed during playback of the moving image, This function allows you to display a simple translation.
  • one or more words included in a character or a document written in a telop or a caption displayed during reproduction of a moving image can be regarded as an object J. Therefore, for example, similarly to the GUI shown in the upper part of FIG. 12 described above, by performing an operation of tapping the word as the object J, it is possible to save the word in the “TIG stock” indicated by the area D. Furthermore, as shown in the upper part of FIG.
  • the word as the object J stored in the “TIG stock” (area D) is recorded in a word book that can be used by each of the viewers W. Then, when the viewer W taps an icon indicating a word recorded in a word book or “TIG stock” (area D), an accurate pronunciation of the word is reproduced by voice. Then, when the word is pronounced by the viewer W, the accuracy of the pronunciation of the viewer W is analyzed, and the correct answer rate indicating the degree of accuracy of the pronunciation can be displayed.
  • the lower part of FIG. 14 shows a specific example of the TIG stock.
  • the above-mentioned “TIG stock” can be simply displayed as a list of objects J.
  • the list is displayed in a form that is categorized into one or more books. You can also.
  • the operation of categorizing the object J stored in the “TIG stock” can be manually performed by the setter C, or can be automatically performed using a technique such as AI (artificial intelligence). it can. This allows the viewer W to quickly find the object information of the object J desired by himself / herself when trying to acquire the object information of the object J after viewing the moving image.
  • AI artificial intelligence
  • the object J is merely an example. That is, the moving image L includes a myriad of candidates that can correspond to the object J. For this reason, as described above, by linking the linking information to as many objects J as possible in advance, the convenience of the viewer W can be further improved.
  • the link information of the object J is stored in the “TIG stock” as stock information, but this is only an example.
  • the linking information of the object J specified by the viewer W may not be stored as stock information.
  • FIG. 2 shows only one setter C, but this is merely an example, and a plurality of setters C may exist.
  • the shape of the TIG area is not limited to a quadrangle, but may be a free rectangle.
  • the moving images L shown in FIGS. 1 to 8 are merely examples, and may have other configurations.
  • the viewer W obtains information on clothes and ornaments worn by a person (for example, the female talent in FIG. 1) appearing in the moving image L while operating the viewer terminal 3. And can be purchased. Further, the extent to which the viewer W performs the tap operation on the TIG area A can be fed back to the setter C or the person who provides the moving image L. In addition, since the degree of setting the TIG area A in the moving image L is expected to change in accordance with the ability of the setter C, it is expected that the setter C as a professional having advanced skills will increase. .
  • CM commercial
  • the viewer W can be set as the setter C to set the TIG area A in the moving image. That is, the viewer W can use the setting application described above. Further, the viewer W can also distribute the image L in which the TIG area A is set. Also, when the TIG area A corresponding to one object J is tapped, a plurality of link destinations (jump destinations) can be selected. "TIG stock" can also be customized. In addition, the effect can be changed according to the specific mode of the operation for designating the object J.
  • the effect can be changed by an operation angle, a tap time, a double tap, or the like. More specifically, for example, in a case where the first linking information and the second linking information are associated with the object J, the first linking information is stored when a deep pressing operation is performed, while the touch is performed twice (double tapping). ) And the second association information can be stored. Further, the object J can be stocked by the movement of the eyes of the viewer W.
  • the system configuration shown in FIG. 9 and the hardware configuration of the management server 1 shown in FIG. 10 are merely examples for achieving the object of the present invention, and are not particularly limited.
  • the functional block diagram shown in FIG. 11 is merely an example and is not particularly limited. That is, it suffices that the information processing system has a function capable of executing the series of processes described above as a whole, and what kind of functional block is used to realize this function is not particularly limited to the example of FIG. .
  • the location of the functional block is not limited to FIG. 11 and may be arbitrary.
  • the functional blocks necessary for executing the linking information providing process and the linking information setting support process are configured on the management server 1 side, but this is only an example.
  • one functional block may be configured by hardware alone, may be configured by software alone, or may be configured by a combination thereof.
  • a program constituting the software is installed on a computer or the like from a network or a recording medium.
  • the computer may be a computer embedded in dedicated hardware.
  • the computer may be a computer that can execute various functions by installing various programs, for example, a general-purpose smartphone or a personal computer in addition to a server.
  • a recording medium including such a program is provided separately from the apparatus main body to provide the program to each user. It is composed of provided recording media and the like.
  • steps for describing a program to be recorded on a recording medium are not limited to processing performed in chronological order according to the order, but are not necessarily performed in chronological order. This also includes the processing to be executed.
  • system refers to an entire device including a plurality of devices and a plurality of means.
  • the information processing system to which the present invention is applied only needs to have the following configuration, and can take various embodiments. That is, the information processing system to which the present invention is applied is: It exists in a predetermined area (for example, TIG area A1 in FIG. 1) specified by a first user (for example, viewer W in FIG. 9) in the displayed moving image (for example, moving image L in FIG. 1). Information for providing predetermined information (for example, object information) to the first user for an object (for example, the object J1 indicating a female talent in FIG. 1) is provided before the designation (for example, when the moving image is displayed on the viewer terminal). A management unit (for example, the linking information management unit 101 in FIG. 11) that links the information at the timing before the information is displayed in FIG.
  • a predetermined area for example, TIG area A1 in FIG. 1
  • a first user for example, viewer W in FIG. 9
  • Information for providing predetermined information for example, object information
  • an object for example, the object J1 indicating a female talent in FIG
  • a presentation control unit for example, a moving image presentation control unit 102 in FIG. 11 for executing control for presenting the moving image to the first user;
  • a predetermined operation for example, a tap operation
  • the moving image is present in the predetermined area.
  • a first receiving unit for example, the specification receiving unit 103 in FIG. 11
  • An acquisition unit for example, the acquisition unit 104 in FIG. 11 for acquiring the association information managed in association with the object whose specification has been accepted;
  • Provided control means for example, FIG. 11 for executing control for providing the predetermined information to the first user (for example, displaying it on the viewer terminal 3 in FIG. 2 or the like) based on the link information acquired by the acquisition means.
  • Providing unit 105 Is provided.
  • the management unit associates the object with the association information and manages the object, and the presentation control unit presents the moving image to the viewer.
  • the first receiving unit receives the specification of the object by the viewer
  • the obtaining unit obtains the linking information associated with the object
  • the presentation control unit provides the viewer with predetermined information based on the linking information. I do.
  • the viewer can easily obtain the predetermined information on the object included in the moving image during the viewing of the moving image or at a timing after the viewing of the moving image.
  • the viewer W in the above-described embodiment easily acquires the object information regarding the object J included in the moving image L during the viewing of the moving image L or at a timing after the viewing of the moving image L. can do.
  • information indicating a position on the moving image where the predetermined operation (for example, tap operation) by one or more users (for example, viewer W) has been performed is generated and presented in a predetermined format (for example, a heat map).
  • a second presentation control unit (for example, the heat map unit 106) for performing the control may be further provided.
  • the second presentation control unit generates information indicating a position on the moving image where a predetermined operation has been performed by one or more users, and performs control for presenting in a predetermined format.
  • the position of the predetermined area set in the moving image can be corrected to a suitable position.
  • a new associating operation can be performed on an object for which a predetermined operation has been frequently performed by a user among objects to which object information has not been associated so far.
  • the second presentation control means may include, as information indicating a position on the moving image at which the predetermined operation by the one or more users is performed, a heat generated based on the number of the predetermined operations performed. Controls presented in the form of a map can be performed.
  • the second presentation control unit generates information indicating a position on the moving image where a predetermined operation has been performed by one or more users and executes control for presenting the information in the form of a heat map.
  • a heat map a specific area in which an object is present, a specific position where a specific operation is frequently performed, or a specific position where the specific operation is not performed.
  • the position of the predetermined area set in the moving image can be corrected to a suitable position.
  • a new associating operation can be performed on an object for which a predetermined operation has been frequently performed by a user among objects to which object information has not been associated so far.
  • the image processing apparatus further includes a branch generation unit that generates information indicating a branch point at which the moving image is branched into a plurality of stories.
  • the branch generation unit Since the branch generation unit generates information indicating a branch point at which a moving image is branched into a plurality of stories, the above-described story branch service can be provided.
  • a voice recognition means for recognizing the voice of the user.
  • the voice recognition means recognizes the voice of the user, so that the above-mentioned voice TIG service can be provided.
  • a gesture recognition unit for recognizing the gesture of the user.
  • the gesture recognizing unit recognizes the gesture of the user, so that the above-described gesture TIG service can be provided.
  • a suggestion control means for executing a control for displaying a predetermined advertisement (signage) on the moving image based on a result of the operation of the user may be further provided.
  • the suggestion control means executes control for displaying a predetermined advertisement (signage) on a moving image based on the results of user operations, the above-described real-time suggestion service can be provided.
  • the management means manages the object by associating the object with the plurality of pieces of the associating information
  • the acquisition unit acquires the plurality of pieces of the association information managed in association with the object whose specification has been accepted
  • the provision control means may execute a control for providing the predetermined information to the user based on the plurality of pieces of link information acquired by the acquisition means.
  • the management unit associates and manages a plurality of pieces of linked information with the object, and the obtaining unit obtains and provides a plurality of pieces of linked information managed by being linked to the object specified by the user.
  • the control means executes control for providing predetermined information to the user based on the plurality of pieces of link information acquired by the acquisition means.
  • 1 management server, 2: setter terminal, 3: viewer terminal, 4: external server, 11: CPU, 12: ROM, 13: RAM, 14: bus, 15: input / output interface, 16: input unit, 17 : Output unit, 18: storage unit, 19: communication unit, 20: drive, 30: removable medium, 101: linked information management unit, 102: moving image presentation control unit, 103: designation reception unit, 104: acquisition unit, 105 : Provision unit, 106: heat map unit, 107: branch generation unit, 108: speech recognition unit, 109: gesture recognition unit, 110: suggestion control unit, 181: object DB, C: setter, W: viewer, L : Moving image, J: Object, A: TIG area, F: Balloon, H: Link information, I: Microphone, G: ON / OFF switch button, V: Television, S: Storefront Ineji, K: advertising, B: Button, D: area, E: region, M: Screen, N: network

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Abstract

La présente invention traite le problème d'amélioration de la commodité pour un utilisateur visualisant une vidéo ou une image fixe lors de l'accès à des informations concernant un objet spécifique représenté dans la vidéo ou l'image fixe. Une unité de gestion d'informations associées 101 associe des informations associées pour fournir des informations d'objet à un observateur W avec un objet J qui peut être désigné par l'observateur W dans une vidéo L et gère lesdites informations, ladite association étant réalisée avant la désignation. Une unité de commande de présentation de vidéo 102 présente la vidéo L à l'observateur W. Une unité d'acceptation de désignation 103 accepte la désignation par l'intermédiaire d'une opération de toucher sur une zone TIG A par l'observateur W de la vidéo L. Une unité d'acquisition 104 acquiert les informations associées qui sont associées à l'objet J pour lequel la désignation a été acceptée. Une unité de fourniture 105 fournit les informations d'objet à l'observateur W sur la base des informations associées acquises. Le problème est ainsi résolu.
PCT/JP2019/039345 2018-10-04 2019-10-04 Dispositif de traitement d'informations WO2020071545A1 (fr)

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