WO2020050611A1 - Procédé et système de fourniture de contenu à base de bons gratuits d'inscription - Google Patents

Procédé et système de fourniture de contenu à base de bons gratuits d'inscription Download PDF

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Publication number
WO2020050611A1
WO2020050611A1 PCT/KR2019/011378 KR2019011378W WO2020050611A1 WO 2020050611 A1 WO2020050611 A1 WO 2020050611A1 KR 2019011378 W KR2019011378 W KR 2019011378W WO 2020050611 A1 WO2020050611 A1 WO 2020050611A1
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WIPO (PCT)
Prior art keywords
content
free
user
charging
usage
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PCT/KR2019/011378
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English (en)
Korean (ko)
Inventor
박정원
박윤호
이재성
김현
최선아
박태진
Original Assignee
주식회사 카카오페이지
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Application filed by 주식회사 카카오페이지 filed Critical 주식회사 카카오페이지
Priority to JP2020534959A priority Critical patent/JP7004821B2/ja
Priority to CN201980005401.7A priority patent/CN111357033B/zh
Publication of WO2020050611A1 publication Critical patent/WO2020050611A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/085—Payment architectures involving remote charge determination or related payment systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G06Q20/123—Shopping for digital content
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to a technology for providing content to a user based on a usage right. More specifically, the present invention is a method for providing content to a user based on a free recharge usage right granted to the user after being charged when a predetermined time has elapsed.
  • the present invention relates to a method for providing content based on a free charging voucher that can be lowered and to provide a free charging voucher efficiently, and a system for providing content based on a free charging voucher on which the method is performed.
  • Provision of content through a smart phone is generally performed through a platform that serves the content.
  • Content consumers connect to a platform that provides desired content with a smart phone, and the smart phone downloads data used to execute the content and provides the content to the consumer.
  • the free content providing platform is generated by indirect means such as advertisement, it is difficult to stably provide various contents, and it is limited to have a high-performance content providing environment.
  • advertisement since the free content providing platform is generated by indirect means such as advertisement, it is difficult to stably provide various contents, and it is limited to have a high-performance content providing environment.
  • user convenience is very deteriorated because advertisements may be abused to maximize profits.
  • Non-Patent Document 1 The method of allowing users to view content for free if they wait for a certain amount of time significantly increases the influx of users into the platform and enables users to consume paid content naturally, driving the growth of the paid content market such as webtoons and web novels and related ecosystems.
  • Non-patent document 1 2015. 12. 20. Bridge Economic Internet article [Kakao Page 'Wait for free', leads to content settlement culture]
  • the present invention in one aspect, a method and system for providing free charge usage rights based on a free charge usage right for more efficiently performing a service for providing content to a user based on a free charge usage right that is charged to a user after a predetermined time has elapsed Suggest.
  • the object of the present invention is that, in another aspect, whether a free charge ticket is applied to each user and each content is different, and charging time is different. Therefore, as the number of users and contents increases, the load of the database and the server increases dramatically. It is to provide a method and system for providing content based on a free recharge pass that can be solved.
  • a method for providing content based on a free charging license performed by a server is free based on a content information table in a database including meta information about content, in which content is charged for free after a certain period of time Transmitting information on whether the content is subject to charging usage rights to a user terminal; Receiving, from the user terminal, an activation request for starting charging of the free charge usage ticket for content subject to a free charge usage ticket; When the activation request is received, mapping the user and the content for which the activation request was received to record a mapping result in a user information table in a database; And initiating charging of the free charge usage ticket for the mapped content based on the user information table in which the mapping result is recorded.
  • a computer-readable recording medium is readable by a computer and stores program instructions operable by the computer.
  • the processor may perform the method of providing content based on the free charge usage according to the above-described embodiment.
  • a system for providing a video based on a free charging voucher that includes a server performing a method for providing a video based on a free voucher according to an embodiment of the present invention is based on a content information table of a database including meta information about content. After the elapse of a certain time, the user terminal transmits information on whether the content is subject to a free charge usage ticket that is charged for free, and activates a request to start charging the free charge usage ticket with respect to the content subject to the free charge usage ticket.
  • the user and the activation request When received from the, and when the activation request is received, the user and the activation request is mapped to record the mapping result in the user table of the database by mapping the received content, based on the user table in which the mapping result is recorded, to the mapped content Regarding the above charges Free of charge ticket manager for the start; And a content providing unit that receives the request for provision of content from the user terminal, checks the usage right information including the free charge usage right associated with the user terminal, and provides content information of the requested content to the user terminal based on the confirmation result. You can.
  • a method and system for providing content based on a free charging voucher in a method of providing content to a user based on a free charging voucher that is charged and given to a user when a predetermined time has elapsed, activation of the free charging voucher
  • the load of the server can be minimized by enabling the user to grant a free charge usage right.
  • each of the database is recorded as a table that records content-related information related to the free charge voucher, and a table that records user-related information related to the free charge voucher, and when the specific user requests activation of the free charge voucher for the specific content, the table is displayed.
  • whether to enable or disable the free charging voucher can be individually set for each user, so it can be customized to use more free charging vouchers than other users depending on the frequency and time of access. You can. As a result, it is possible to increase the dependence and loyalty of the user's free recharge usage service.
  • FIG. 1 is a schematic configuration diagram of a system for providing content based on a free charge usage ticket according to an embodiment of the present invention.
  • FIG. 2 is a diagram for schematically explaining a content providing process according to an embodiment of the present invention.
  • FIG. 3 is a diagram for explaining a process in which charging of a free charge usage ticket is activated according to an embodiment of the present invention.
  • FIG. 4 is a diagram for explaining a process of displaying free charge usage ticket information on a user terminal according to an embodiment of the present invention.
  • FIG. 5A is a diagram for explaining a process in which a user is provided with content using a free charge usage ticket according to an embodiment of the present invention.
  • FIG. 5B is a diagram for explaining a process of checking whether a user can use a free charge usage ticket according to an embodiment of the present invention.
  • 6 to 7 are views schematically showing a process for providing content based on a free recharge usage ticket according to embodiments of the present invention.
  • content provider refers to a subject that provides information related to webtoons, web novels, digital books, movies, and broadcasts.
  • provider means a “online service provider” that receives information from users (or subscribers) and provides information.
  • the content provider may include a TV station, a radio station, a video on demand (VOD) operator, an audio on demand (AOD) operator, and the like.
  • content is a concept that is implemented as text, an image, a video, audio, or a combination thereof, and refers to information or individual information elements that can be provided to a user.
  • the present invention is a content provided through a platform that is accessed by a large number of users, and is particularly useful for content that is particularly heavily loaded, such as text (eg, web novels, other digital books), text and image combinations (eg, webtoons), videos, etc. useful.
  • text eg, web novels, other digital books
  • text and image combinations eg, webtoons
  • videos etc. useful.
  • content information includes various data and / or information used to implement content.
  • a device serviced by a usage-based content providing system and installed with an application that requests and / or receives content based on a usage right receives content information and implements the content on the device to provide content to the user can do.
  • the content when the content is a video, the video information refers to aggregate information of a video component that is a single type of media, a plurality of types of media, and / or a subset thereof, and the video information. May include video and / or audio track information, codec layer information (eg, a base layer, an enhancement layer), or subtitle information.
  • meta information is information related to content, and includes basic meta information such as a server address, content ID, title, order, section length, and capacity. In addition, it may include detailed meta information such as a URL that can access content information and a determination value used to determine whether or not to apply for a free recharge pass, but is not limited thereto and may include various information indicating properties of the content. .
  • basic content refers to a service object produced by a content provider or provided as a service as parent content composed of the following sub-contents.
  • the basic video refers to a video generally referred to as a program (eg, in a series broadcast by a broadcaster, a broadcast (program) of a car may be referred to as a basic video) .
  • a program eg, in a series broadcast by a broadcaster, a broadcast (program) of a car may be referred to as a basic video
  • one movie may also be referred to as a basic movie.
  • it is general text content or text in which content is provided in units of volumes such as novels (web novels), cartoons (web comics), and other digital books (webtoons and concepts that exclude web novels.
  • content is provided in units of volumes
  • novels web novels
  • cartoons web comics
  • other digital books webtoons and concepts that exclude web novels.
  • the basic novel, basic cartoon, and basic book represent a novel, cartoon, and book.
  • basic novels, basic cartoons, and basic books have not yet been completed and serializations are in progress.
  • sub content refers to content in which the entire section of the basic content is divided into a plurality of sub sections.
  • “sub video” refers to a video in which the entire section of the basic video is divided into a plurality of sub sections by time.
  • the sub-videos of each section are connected to the sub-videos of the next section to form an entire video playback section.
  • Some of the fragments of the video, commonly known as the 'clip', are different from the sub video.
  • the entire work composed of multiple conferences corresponds to the basic content, and
  • the car may correspond to sub content.
  • display indicates that any information is recognized by the user
  • execution eg, “play”
  • a component of content eg, an image such as a frame in the case of a video
  • free recharge voucher means a voucher given to the user free of charge without payment when the user waits for a predetermined time.
  • the terms “part”, “module”, “device”, “terminal”, “server” or “system” in this specification are intended to refer to a combination of hardware and software driven by the hardware.
  • the hardware can be a data processing device, such as a mobile or PC, that includes a CPU or other processor.
  • software driven by hardware may refer to a running process, an object, an executable, a thread of execution, a program, or the like.
  • the usage-based video providing system 1 is configured to allow the server 3 and the user terminal 4 to communicate through the network 2.
  • the system 1 may further include a financial institution server 5 and / or a content providing server (not shown) for payment of a usage ticket, configured to be able to communicate with the server 3.
  • the server 3 communicates with a plurality of client devices 4 such as user terminals through the network 2.
  • the communication method through the network 2 may include various communication methods through which the object and the object can be networked, and may be wired communication, wireless communication, 3G, 4G, 5G wired Internet, or wireless Internet. It may be a core network integrated with a wireless mobile communication network or a mobile Internet, TCP / IP protocol, and various services existing at a higher layer, such as HTTP (Hyper Text Transfer Protocol), Telnet, FTP (File Transfer Protocol), and DNS (Domain). Name System), SMTP (Simple Mail Transfer Protocol), and the like, but may also be an open computer network.
  • the network 2 is a local area network (LAN), a metropolitan area network (MAN), a global system for mobile network (GSM), an enhanced data GSM environment (EDGE), a high speed downlink packet access (HSDPA), and W -Wideband Code Division Multiple Access (CDMA), Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA), Bluetooth, Zigbee, Wi-Fi, Voice over Internet (VoIP) Protocol), LTE Advanced, IEEE802.16m, WirelessMAN-Advanced, HSPA +, 3GPP Long Term Evolution (LTE), Mobile WiMAX (IEEE 802.16e), UMB (formerly EV-DO Rev.
  • LAN local area network
  • MAN metropolitan area network
  • GSM global system for mobile network
  • EDGE enhanced data GSM environment
  • HSDPA high speed downlink packet access
  • CDMA Code Division Multiple Access
  • TDMA Time Division Multiple Access
  • Bluetooth Zigbee
  • Zigbee Wi-Fi
  • VoIP Voice over Internet
  • Flash-OFDM may refer to a communication network by one or more communication methods selected from the group consisting of systems, HIPERMAN, Beam-Division Multiple Access (BDMA), Wi-MAX (World Interoperability for Microwave Access), and ultrasound-assisted communication. However, it is not limited thereto.
  • the type of network 2 used may be different depending on functions, characteristics, and the like between objects.
  • an FTP network may be connected between the content providing server and the server 3
  • a WiFi network may be connected between the server 3 and the user terminal 4.
  • the server 3 includes a content providing unit 31 and a free charge usage ticket management unit 33.
  • it further includes a database storage unit 37 for storing a content table including content-related information (eg, including content information) and a user table including user-related information.
  • a content table including content-related information eg, including content information
  • a user table including user-related information e.g., including user information
  • server 3 may include additional, fewer, or different elements.
  • the server 3 may further include a content creation unit 35.
  • the system and the user terminal may have aspects that are entirely hardware, or partially hardware and partially software. Accordingly, the user terminal 4 and the server 3, and components such as each unit (or module) included therein (for example, the content providing unit 31, the free charge usage management unit 33) ), One or more of the database storage unit 37 and the content generation unit 35 may collectively refer to hardware and software related to processing data of a specific format and content and / or electronic communication.
  • each component 31-37 of the server 3 is communicatively connected to each other, but does not necessarily constitute one physically integrated device.
  • the database storage unit 37 may be separate servers or computing devices that are located in a distributed computing environment to communicate with each other.
  • each unit 31-37 is a functional division of devices according to operations performed by the computing devices in which they are implemented, and does not necessarily mean separate elements separated from each other.
  • the content providing unit 31 and the free charge usage ticket management unit 33 do not necessarily mean separate devices.
  • FIG. 2 is a diagram for schematically explaining a content providing process according to an embodiment of the present invention.
  • the server 3 is configured to enable application functions to be performed by communicating with an application (or an app) executed on the user terminal 4. Specifically, the server 3 operates a server-based service supporting any applications that can be stored in storage in the user terminal 4 and / or a terminal application for performing the usage-based content providing method.
  • the server 3 makes the distribution of contents such as webtoons, web novels, digital books, videos, etc. possible to the user depending on the use right, and thus the terminal application installed in the user terminal 4 is automatically or the user's
  • a request for providing content may be transmitted to the server 3 and the content may be provided from the server 3 [that is, data and / or information for executing the content may be received from the server 3] have].
  • the server 3 receives, for example, a content providing request signal or a content purchase signal (this signal may include an automatic purchase signal) from the user terminal 4, and browses such as a usage right It is configured to check the authority information, and to provide the user terminal 4 with information about the purchased content (content information, and / or meta information, and additionally, access rights related information (such as notification of usage out)).
  • a content providing request signal or a content purchase signal this signal may include an automatic purchase signal
  • the content providing unit 31 When the content providing unit 31 receives a request for providing content-related information from the user terminal 4, the content providing unit 31 performs a function of providing the corresponding information to the user terminal 4 in response thereto.
  • the content providing unit 31 may be configured to check whether there is an available usage right and perform a content providing application programming interface (API) that provides content based on the verification result, as described below.
  • API application programming interface
  • the content providing unit 31 may include a content providing API module.
  • the content providing unit 31 is information related to content in service for the user's selection, and is used to display a content home screen where the user is provided with a basic introduction to the content and can select basic content and / or sub content. Can be transmitted to the user terminal 4.
  • the server 3 may transmit meta information of the content being provided to the user terminal 4.
  • the content providing unit 31 after receiving the request to provide the content selected by the user, the content information of the content requested to be provided (for example, includes information used to implement in the user terminal 4) It can be transmitted to the user terminal (4).
  • the provision of the information is performed based on various conditions (eg, whether or not the user who requested the provision of any information is available).
  • the term 'use right' means a use right to use content, and may be expressed as a virtual currency in a system for providing content based on a free charge usage right.
  • the cash / card paid by the user is converted into electronic money in the server, and the electronic money can be converted into a ticket for viewing each video.
  • the usage ticket is not necessarily limited to payment using real money, and may be paid using electronic money.
  • the means for purchasing the use ticket can be made in various ways such as instant payment, periodic payment, or electronic voucher, and is not limited to a specific method.
  • These usage rights can also be purchased as a whole basic content usage right, but also as a single usage right corresponding to each individual sub content.
  • the range of use of the usage rights can be set in various ways.
  • the purchase ticket may be set to be available for the video of each time of the series, and / or the sub-video for each time discrimination.
  • the user can use one ticket for viewing one or more sub-videos of a specific car, for example.
  • the usage right includes a payment usage right based on electronic money or real money, and a non-payment based usage right.
  • the payment usage ticket is a temporary use ticket (for example, a rental ticket, etc.) in which the user can use the content for a certain period of time (e.g., a rental ticket, etc.), a non-transitory usage ticket in which the user can use the content for a certain period of time (e.g. Volume, etc.).
  • the non-payment-based use ticket is an initial use ticket (for example, a free use ticket from 1 to 5 episodes of a specific webtoon) that allows a predetermined number of contents to be used for free, or is provided at a random time by a service provider, or by a third party. Includes gift vouchers provided and event vouchers granted when certain conditions are met.
  • the event usage right includes a mission usage right granted to the user when a predetermined mission is satisfied.
  • a given mission includes sending a specific message to one or more other users.
  • the event usage ticket includes a free charge usage ticket that is charged to a user when a predetermined period (ie, charging time) has elapsed.
  • the content providing unit 31 may transmit a signal to the user terminal 4 to display a screen for purchasing a usage right on the user terminal 4 have.
  • the content provider 31 transmits a payment request for the amount corresponding to the purchase request to the credit card company or the financial institution server 5 when a purchase request for a usage ticket is received through the usage ticket purchase screen, a series of payments are made You can carry out the process.
  • the content providing unit 31 is based on the received personal financial information or a credit card company or financial institution.
  • the server 5 can request payment.
  • the financial institution server collectively refers to all institutions handling financial business, and may include, for example, all banks and securities companies.
  • the content providing unit 31 may generate usage right information in a user account associated with the user terminal.
  • the content providing unit 31 may be further configured to generate payment information and generate electronic money information in response to a payment request even when there is no request to purchase a usage ticket. Electronic money information can be turned into a usage right.
  • the free charge usage ticket management unit 33 transmits, to the user terminal 4, target information indicating whether the content accessed by the user terminal 4 is subject to a free charge usage ticket that is charged for free after a certain period of time, and And / or perform various operations related to the free charge usage ticket, such as an operation of initiating charging of the free charge usage ticket.
  • the free charge usage ticket management unit 33 may be configured to perform an application programming interface (API) capable of performing the above-described operation.
  • the server 3 may include a free charge usage management API module.
  • the free charge usage ticket management unit 33 may be configured to perform a plurality of APIs, each partially implementing the functions of the free charge usage ticket management unit 33.
  • the free charge voucher management unit 33 may be configured to perform a free charge voucher activation API that activates the charging function of the free charge voucher, and a free charge voucher usage API that implements the use function of the free charge voucher.
  • the server 3 may include, for example, a free charging usage ticket activation API module and a free charging usage ticket usage API module.
  • the free charge voucher management unit 33 transmits information on whether the content is subject to a free charge voucher that is charged for free after a certain period of time, and charges the free charge voucher for the content subject to the free charge voucher When receiving an activation request for starting from the user terminal, charging of the free charge usage ticket is started.
  • FIG. 3 is a diagram for explaining a process in which charging of a free charge usage ticket is activated according to an embodiment of the present invention.
  • the user terminal 4 requests content-related information from the server 3 (S310).
  • the request can be performed in a particular state. For example, as illustrated in FIG. 2, when the user terminal 4 accesses an app page (for example, a content home) capable of introducing content and / or selecting a user for the content, the user terminal 4 ) May request the server 3 for content-related information used to display the accessed content home.
  • an app page for example, a content home
  • the user terminal 4 May request the server 3 for content-related information used to display the accessed content home.
  • the server 3 When the server 3 receives a request for content-related information from the user terminal 4, the server 3 transmits the content-related information to the user terminal 4 in response to the request (S330).
  • the response to the request transmitted when accessing the content home may further include additional information in addition to the content-related information.
  • the server 3 is based on the content information table of the database storage unit 37 including meta information about the content, whether the content is content subject to a free charge usage ticket that is charged for free after a certain period of time Information about the user terminal 4 is transmitted (S330).
  • the content information table includes a content identifier (for example, a work ID), free charge usage ticket target information indicating whether the content is a free charge usage ticket.
  • the content information table may further include information for which usage is restricted among contents to which the free charge usage ticket is applied (eg, the number of times the free charge usage ticket cannot be used, and / or the number).
  • the user terminal 4 may receive the response of step S330, and provide content-related information to the user to induce the user's selection.
  • the user terminal 4 may display the service content item to the user based on the received service content information, thereby inducing the user to select the content to be used. For example, as shown in FIG. 2, for any entertainment content series, eight fourth sub-videos may be selected.
  • the user terminal 4 If the content accessed in the content home is subject to the free charge usage ticket, and the user has not yet started charging, the user terminal 4 requests a server to activate the user's free charge usage rights for the content in the content home. (3).
  • the request for activation of the user terminal 4 may be performed only when a predetermined condition is satisfied when the condition is granted. In one example, the activation request may be performed when all of the non-payment-based usage rights already granted (eg, initial free usage rights) for the corresponding content are exhausted. Whether or not a condition related to activation is satisfied for the corresponding content is performed in the user terminal 4.
  • a request to receive activation for the content designated as the free charge usage ticket is received from the user terminal.
  • a condition e.g., the condition of exhausting the initial free usage ticket, such as free from the first edition to the fifth edition
  • a request for activation of free charging usage authorization is received from a user terminal that satisfies a preset condition. Due to this, the server 3 can reduce the burden of determining whether the condition is satisfied even if the number of users and the content to be applied for the free recharge pass increases.
  • the request for initiation of charging may include a command to call a charging activation application programming interface (API) of a free charging usage ticket (S350).
  • API application programming interface
  • the server 3 Upon receiving the activation request in step S350, the server 3 (or the free charge usage ticket management unit 33) activates a function of granting the user a free charge usage right for the corresponding content. That is, in step S350, charging of the user's free charge usage ticket for the corresponding content is started.
  • the free charge ticket can be given after the free charge cycle (time) has elapsed.
  • the free recharge usage ticket management unit 33 maps the user and the content for which the activation request is received and records the mapping result in the user information table (S370).
  • the user information table includes a user identifier, a content identifier for which an activation request has been received, an activation value indicating whether the user's free charging voucher is activated for the mapped content, and a charging completion time of the free charging voucher.
  • the mapping between the user and the content for which the activation request has been received is based on the content identifier in the content information table.
  • the charging completion time may be recorded in the user information table by the free charge usage ticket management unit 33 in response to the start of charging. Based on the mapped user information table, information on whether to activate the free charge usage right for the content is provided to the user (S390).
  • the free charge usage ticket management unit 33 may immediately grant the user's first free charge usage ticket for the content. This will be described in more detail with reference to step S535 below.
  • the user terminal 4 may display whether the free charge usage ticket is charged and the time remaining until charging.
  • the user's free recharge usage rights for the contents in steps S310 to S390 are individually activated according to the activation request time of each user, and this fact is stored in the database.
  • the server 3 is for all users by a certain time (for example, for a certain turn (B) of the content (A) for which a previously paid payment has been set, for free payment at 13:00 on the xxth day of the x month) It is not intended to grant access to specific content.
  • information related to the corresponding free charge content is recorded in the content information table, and information related to the user is recorded in the user information table to make the table dualized and matched, so that it is different for each user and free for different contents for the same user It is possible to effectively manage the charging start and charging situation of the charging usage ticket.
  • the method of collectively granting the access authority for specific content to all users for a predetermined time is different from each individual user as described above, that is, the situation to be solved by the present invention. There is no charge start and charging situation of the free charge ticket. Instead, this method is not appropriate because it has a basic problem that it is not possible to personally perform free use of desired content for each user.
  • FIG. 4 is a diagram for explaining a process of displaying free charge usage ticket information on a user terminal according to an embodiment of the present invention.
  • the user terminal 4 requests content-related information from the server 3 (S410). Since the content-related information is similar to the content-related information in step S310, detailed description is omitted.
  • the server 3 may transmit the requested content-related information to the user terminal 4 in response to the request (S450).
  • the response to the request may further include user-related information (for example, whether a free recharge voucher is activated, a charging completion time, additionally, information about a voucher).
  • the free charge voucher management unit 33 determines whether the user's free charge voucher for the corresponding content is activated based on the user information table, and whether the free voucher is activated or not, the time when the charge is completed, etc. To include.
  • the user terminal 4 may display whether the free charge usage ticket is charged or not and the time remaining until the charging completion time. As described above with reference to FIG. 3, activation of a free charge usage ticket according to a user's own usage pattern is initiated for each user. Therefore, the charging completion time may also be different for each user.
  • the user may be provided with content related to the request in step S310 or S410 of FIG. 3 or 4 by using the free charge usage ticket that has been charged.
  • the content related to the request in step S310 or S410 includes content in the same category.
  • FIG. 5A is a diagram for explaining a process in which a user is provided with content using a free charge usage ticket according to an embodiment of the present invention.
  • the server 3 receives a request for providing content (such as basic content or sub content) from the user terminal 4 (S510).
  • the provision request may be caused by an input signal sensed by the user terminal 4, but may also be caused by a command of an application installed in the user terminal 4.
  • the content provision request may include a content provision API call command or a usage permission API call command.
  • the server 3 checks whether the free charge usage ticket is activated for the corresponding content of the user who requested the content provision (S530). Based on the confirmation result, the server 3 determines whether to provide the content information and viewing authority of the content.
  • FIG. 5B is a diagram for explaining a process of checking whether a user can use a free charge usage ticket according to an embodiment of the present invention.
  • the free charge voucher management unit 33 of the server 3 checks whether the charge of the free charge voucher for the content is activated (S531). The check may be performed based on a determination value indicating activation of the free charge usage ticket included in the user information table. In some embodiments, when the content for which the free charge voucher is activated during charging is excluded from the application of the free charge voucher, if the judgment value indicates an activation state, the use of the free charge voucher below is limited to the free charge voucher during charging And related operations may be performed.
  • the free charge usage ticket management unit 33 checks whether the charge of the free charge usage ticket is completed (S533). Confirmation of whether or not charging is completed may be performed based on a charging completion time and a current time of the free charge usage ticket. For example, the free charge usage ticket management unit 33 determines that charging is complete when the following conditions are satisfied (S535).
  • Tpresent represents the current time
  • Tcc represents the charge completion time.
  • the free charge usage ticket management unit 33 determines that the charging is completed when the charging completion time is the same as the current time or in the past (S535). That is, it is determined whether charging is completed by viewing the time by recording the completion time at the same time as the charging starts.
  • the free charge usage ticket is set to the state where charging is completed. For this reason, it is possible to maximize the user's convenience by activating the function of granting the free charge voucher and immediately providing the user with the first free charge voucher.
  • the free charge usage ticket management unit 33 grants the user the right to browse the corresponding content while exhausting the charged free charge usage ticket.
  • the exhaustion result is recorded in the usage ticket exhaustion table (S537).
  • the free charge ticket management unit 33 updates the charging completion time at which the next free charge ticket can be used.
  • the free charge voucher management unit 33 updates the charge completion time of the additionally charged free charge voucher by adding the charge cycle of the free charge voucher to the charge completion time of the charged free charge voucher (S590) ). The update result may be further recorded in the user information table.
  • the free charge usage license management unit 33 keeps the activation state of the user's free charge usage license in the activated state.
  • operations not described in FIG. 5B may be further performed by adding, modifying, and excluding.
  • the free charge usage ticket management unit 33 checks whether all other non-payment-based usage rights (including, for example, free gift usage rights, etc.) granted to the user are exhausted before step S531, and And / or the step of confirming whether the content requested to be provided is content that is restricted in use despite the activation of charging of the free charge usage ticket (eg, whether it is within a predetermined number of times from the latest edition) may be further performed.
  • the initial free usage ticket is excluded from the non-payment based usage right that the free charge usage ticket management unit 33 determines whether it is exhausted. After the condition of whether to use the initial free usage ticket is satisfied by the user terminal, the user terminal sends a request for activation of the free charge usage ticket.
  • the charged free charge ticket is exhausted only when the free charge ticket is used, and charging is started again. Accordingly, the frequency of using the usage-based content providing service is increased in order for the user to use as many free recharge passes as possible within the same time. As a result, loyalty, dependence, etc. on the user's usage rights based content providing service may be increased.
  • the user can more reliably decide whether to purchase the experienced content. In the end, it can help the user to make a reasonable consumption.
  • the user terminal 4 displays the content information of the content requested to be provided. ) (S550).
  • the server 3 transmits to the user terminal 4 the result of the exhaustion of the usage rights (including the type of the exhausted usage rights, the number of remaining usage rights, etc.), and / or the next charging completion time of the free charging usage rights.
  • the detailed meta information and / or content information of the corresponding content is transmitted to the user terminal 4 so that the content is provided to the user through the user terminal 4.
  • the server 3 may further include a content generation unit 35 and / or a database storage unit 37. Each configuration is detailed.
  • the content generation unit 35 generates sub content that divides the entire execution section of the basic content into a plurality of sub sections. For example, sub video information is generated by dividing the entire playback section of the basic video into a plurality of sub sections.
  • the content generating unit 35 generates meta information about the basic content, and may generate meta information about individual sub content. In addition, meta information about the basic content can also be generated.
  • the content generation unit 35 may divide the sub-sections into various sections such as dividing each sub-section equally and / or non-uniformly to generate a plurality of sub-contents information having various execution times from one basic content. .
  • the content generation unit 35 may divide the sub-sections into various sections such as dividing each sub-section equally and / or non-uniformly to generate a plurality of sub-contents information having various execution times from one basic content. .
  • it allows the user to make a reasonable consumption in consideration of various factors such as psychological state, environment, and asset state.
  • unlike the intention at the time of purchase it is possible to solve the problem of having to purchase the entire basic content even though there is a possibility that the entire content may not be enjoyed or the interest may decrease due to unexpected causes.
  • the content generation unit 35 may be further configured to encrypt the sub content.
  • the content generator 35 may prevent sub-contents from being played in a user terminal (eg, a user terminal in which an application is not installed) or a user terminal that does not have access to the system (1).
  • the content generation unit 35 may generate sub-contents to be processed by Digital Rights Management (DRM) to have access rights (licenses).
  • DRM Digital Rights Management
  • the usage right information includes a decryption right to decrypt the encrypted sub content.
  • the decryption authority includes DRM decryption authority.
  • the above embodiment is an example for content encryption, and is not limited thereto, and may be further configured to perform various encryption processes.
  • the database storage unit 37 may store various databases.
  • the database means a collection of large amounts of structured, unstructured or semi-structured data, and may store data related to auctions that have already been conducted in the past.
  • the structured data is data stored in a fixed field, for example, a relational database, a spreadsheet, or the like.
  • the unstructured data is data that is not stored in a fixed field, for example, text documents, images, videos, audio data, and the like.
  • the semi-structured data is not stored in a fixed field, but is data including metadata or schema, for example, XML, HTML, text, and the like.
  • the database storage unit 37 may include a user store including information about a user account, a content store storing content provided from a content provider, or sub-content divided into one or more.
  • Each user of the free charging voucher based content providing system 1 is associated with user account information stored in a user information store.
  • the user account information includes descriptive information about the user registered in the system.
  • user account information includes multiple data fields, each describing one or more attributes of the corresponding system user. Examples of information stored in the user profile include descriptive information such as a user's identity (ID), user terminal information, and usage right information.
  • the user account information may also include sources (eg, password, access code, network address of the user terminal, etc.) that give the user permission to access the usage-based sub-video providing system 1.
  • sources eg, password, access code, network address of the user terminal, etc.
  • the database storage unit 37 may store a user information table of the free charge usage ticket in relation to the user of the free charge usage ticket.
  • the user information table includes, but is not limited to, a user identifier, a content identifier requested to use the free charge voucher, a time when the charge of the free charge voucher is completed, and a determination value indicating whether to activate the free charge voucher for the content.
  • a table that records information related to each user related to the free recharge voucher is configured separately from a table that records information related to content related to the free recharge voucher. It is mapped when activation is requested. Accordingly, in the charging start and charging situation of different free charging tickets that are different for each user and different for the same user's content (as described above, this situation is provided for free for all users after a certain period of time. It does not occur in the method), even if the number of users and contents increases significantly, it can effectively cope.
  • the server 3 When the server 3 receives a request related to the use of the free charging voucher from the user terminal 4, the server 3 can quickly process an operation of using the free charging voucher based on the user information table of the free charging voucher. .
  • the usage right information includes information indicating whether a user has a usage right or a number of usage rights held. For example, it may be labeled as 1 if there is a license, 0 when there is no license, or the number of licenses held in a data format such as a binary number, or a combination thereof.
  • the free charge usage right may be granted after the server 3 activates whether to give a free charge usage right for the content to the user of the content. As described above with reference to FIG. 3, the activation operation is performed by the free charge usage ticket management unit 33.
  • the usage right information may further include category information.
  • category information When the category information is further included, the user with the usage right information can watch only the content in the category associated with the usage right.
  • the category may be set as one series water. In another example, the category may be set as one whole basic content.
  • the database storage unit 37 is a usage ticket charging table in which grant results according to payment, events, gifts, and / or free charges are recorded, and a usage ticket in which exhaustion results due to use and / or extinction of usage rights are recorded The exhausted table can be stored.
  • the content repository stores objects representing content provided by the content provider, or objects representing sub-content produced by the operator of the usage-based sub-video system 1.
  • the content storage stores a content information table in which information about content to which a free charge usage ticket is applied is recorded.
  • the content information table may include, for example, a content identifier, a determination value indicating whether or not the corresponding content is a free charge usage ticket, a charge completion time of the free charge usage ticket, and a time for the user to wait until the charge completion time.
  • the condition information on the use of the free recharge voucher within the content subject to the free recharge voucher is restricted (for example, the condition of the use of the free recharge voucher within a certain turn from the latest uploaded service) It can contain.
  • the database storage unit 37 is dualized into a table in which content-related information related to the free recharge usage ticket is recorded, and a table in which user-related information related to the free recharge usage ticket is recorded.
  • Each table is mapped when a specific user requests activation of a free recharge pass for a specific content. For this reason, even if the number of users who want to use the free recharge voucher and / or the number of contents subject to the free recharge voucher increases, it is possible to efficiently manage whether to grant the free recharge voucher for each user and / or content.
  • activation ie, granting and / or charging
  • activation ie, granting and / or charging
  • Activation ie, granting and / or charging
  • multiple Activation ie, granting and / or recharging
  • the free recharge voucher is applied equally to the individual contents of the user, so that the free recharge voucher unique to each user and the individual content of the same user can be used.
  • the content generation unit 35 and / or the database storage unit 37 of FIG. 1 described above are merely exemplary, and the usage-based content providing system 1 operates in a different structure from FIG. 1 in other embodiments. You can do
  • the content creation unit 35 and / or storage unit 37 may be a computing device remotely located from the server 3.
  • the content generation unit 35 and / or storage unit 37 may be a device capable of data communication by accessing the server 3 according to a user's request.
  • the user terminal 4 is implemented, for example, in the form of a smartphone, and can communicate with the server 3 using an application installed in the user terminal 4. Through such communication, various operations such as a request for providing a sub-video selected by a user or a request for payment of a usage ticket are performed.
  • the form of the user terminal 4 is not limited to a smart phone, and the user terminal 4 is another mobile communication terminal, a personal computer, a notebook computer, a tablet, an IPTV (Internet) Protocol Television).
  • 6 to 7 are views schematically showing a process of providing content based on usage rights according to embodiments of the present invention.
  • the type of content requested and provided is referred to as a video, but it will be apparent to those skilled in the art that the present invention is not limited thereto. Also, detailed descriptions of the steps that overlap with each other may be omitted for clarity of explanation.
  • FIG. 6 is a diagram for explaining a process in which a user is provided with content using a usage right for one content according to an embodiment of the present invention.
  • the server 3 receives a request for providing a first sub video from a plurality of sub videos from the user terminal 4 (S610).
  • the provision request may be caused by an input signal sensed by the user terminal 4, but may also be caused by a command of an application installed in the user terminal 4.
  • the content providing request may include a content providing API call command.
  • the server 3 may generate a plurality of sub-videos that divide the basic video into multiple sections before receiving a request (S600).
  • the server 3 checks the usage right information of the user who requested the provision of one or more sub-videos (S620). Based on the confirmation result, the server 3 determines whether to provide the corresponding sub video information.
  • the server 3 When it is determined that the server 3 has a right to use the user terminal 4 to provide the video information of the first sub video, which is the target of the request, the video information of the requested sub video is provided to the user terminal (S640).
  • the server 3 transmits detailed meta information and / or content information of the corresponding sub video to the user terminal 4.
  • the server 3 may provide license information such as the right to decrypt the corresponding sub video.
  • the server 3 is not limited to providing only detailed meta information, but may also provide basic meta information (eg, section information) in addition to the detailed meta information.
  • each sub video information may consist of a single fragment file.
  • each sub video information is composed of a single fragment file.
  • each sub video information may consist of a plurality of fragment files.
  • one sub video information may consist of tens or thousands of fragment files in units of 10 seconds, for example.
  • the interval of the fragment file can be arbitrarily varied according to the setting value such as 1 second, 4 seconds, etc. as well as 10 seconds.
  • the content generation unit 35 When each sub video information is composed of a plurality of fragment files, the content generation unit 35 generates a fragment list corresponding to each divided sub section together.
  • the fragment list is a list including a file name and format for each fragment file.
  • the content generation unit 35 includes a first fragment list for a first sub video, a second fragment list for a second sub video,... , N-th fragment list for the n-th sub video may be respectively generated.
  • a full fragment list for a basic video is required, a full fragment list can also be generated.
  • the server 3 provides a fragment list for the first sub video.
  • the user terminal 4 plays the first sub video using the first sub video information (S645).
  • the user terminal 4 stores the fragment list for the first sub video in the play list.
  • the first sub-video may be played by receiving the content information of the fragment file using meta information of the fragment file included in the fragment list.
  • the fragment list is provided to the user terminal 4 only when there is a request for provision from the user terminal 4, so the information to be stored in the memory of the user terminal 4 is relatively small, and thus the application Performance can be improved.
  • FIG. 7 is a diagram for explaining a process in which a user is provided with content by using one or more usage rights for one or more content, respectively, according to an embodiment of the present invention.
  • the server 3 receives a request for providing a first sub video from a plurality of sub videos from the user terminal 4 (S710).
  • the server 3 may generate a plurality of sub-videos that divide the basic video into multiple sections before receiving a request (S700).
  • the server 3 checks the usage right information associated with the user account that requested the provision of the first sub video (S720). As a result of the check, if it is determined that there is usage right information that can provide the first sub video information to the user terminal 4, the requested first sub video information is provided to the user terminal 4 (S740), and the user terminal 4 Plays the first sub video using the first sub video information (S745).
  • the server 3 may receive a request for providing a second sub video including the next section, and provide it to the user terminal 4.
  • the server 3 requests the provision of the second sub video including the next section before the completion of providing the first sub video, that is, before the playback of the first sub video is completed, the user terminal It can be received from (4) (S750).
  • the request for providing the second sub-video may be automatically performed (for example, without the user's separate consent).
  • the server 3 checks whether the usage right information related to the user account includes usage right information capable of providing the second sub video including the next section (S760).
  • the server 3 determines that there is usage right information to provide the second sub video to the user terminal 4 as a result of the verification, the second sub video information is provided to the user terminal 4 (S780). For example, a fragment list for a second sub video may be provided.
  • the user terminal 4 uses the fragment list for the second sub video for the first sub video to play the second sub video without interruption after the playback of the first sub video is completed. You can add it to the fragment list. Due to this, after the reproduction of the first sub-video is completed, the second sub-video may be continuously reproduced without a frame drop. Therefore, even when a user continuously watches a plurality of sub-videos, seamless playback is possible, thereby providing high user convenience.
  • the user terminal 4 displays a screen indicating that the usage rights information has been updated while providing the second sub-video information to the user terminal 4. You can also send a signal to be displayed on.
  • a signal to display a pop-up window such as “one usage ticket has been consumed” may be transmitted.
  • the sub video of the next section may be automatically provided.
  • the use right information there is no use right to reproduce the next section, but the use of the next section can be purchased without requiring additional consent.
  • the sub-video of the next section can be provided from the server 4.
  • a note about the automatic purchase may be provided to the user before or after the automatic purchase. In other words, if the user does not take any action before the automatic purchase, the user is automatically provided with a subscription ticket and the sub-video of the next section is provided, and if an automatic purchase occurs, an informative screen is provided to inform the user that the purchase is complete. can do.
  • the server 3 may receive a request for providing a third sub video including a section that is not continuous to the first sub video being played, and in this case, as described above, for the first sub video A fragment list for a third sub-video may be added to the fragment list and provided. That is, the fragment list to be added is not limited to being continuous to the sub-video being played.
  • the server 3 may also check whether there is a user's free recharge usage rights with respect to the content requested to be provided in the use right confirmation step (S720).
  • the server 3 before providing the first sub video based on the usage right granted by the payment is completed, the server 3 makes a request for additional provision for the next sub video (eg, the second sub video). It can be received from the user terminal.
  • the next sub video eg, the second sub video
  • the server 3 grants the user a free charge usage right. Thereafter, the second sub-video requested to be additionally provided may be provided to the user terminal based on the newly granted free charge usage ticket.
  • the server 3 before providing the sub-video based on the existing free-charged free-use voucher for the category to which the free-charge voucher is applied, the server 3 makes a request for additional provision for the sub-video of the next section It can be received from the user terminal (4). Subsequently, the server 3 checks whether a usage right is provided to provide the sub-video requested to be additionally provided based on the user's usage right information. If the user has a payment voucher, and / or other free voucher, the user terminal 4 is provided with a sub video requested to be additionally provided based on the voucher the user has.
  • the server 3 when the server 3 generates a fragment list and receives a provision request from the user terminal 4, the fragment 3 includes a fragment file for a sub video that is not requested.
  • a fragment list can be provided. That is, the fragment file for a section without a separate request may be provided in advance from the user terminal 4.
  • the fragment list may be a fragment list for the entire section.
  • FIGS. 6 to 7 are merely exemplary, and the order may be different or omitted depending on the setting state of the server 3 and / or the terminal 4.
  • the operation according to the usage-based sub-motion video providing system and method according to the above-described embodiments may be at least partially implemented as a computer program and recorded in a computer-readable recording medium.
  • the computer may be a computing device such as a personal computer, desktop computer, laptop computer, laptop, smart phone, or the like, or it may be any device that may be integrated.
  • a computer is a device that has one or more alternative and special purpose processors, memory, storage space, and networking components (either wireless or wired).
  • the computer may, for example, run an operating system such as Microsoft's Windows compatible operating system, Apple OS X or iOS, Linux distribution, or Google's Android OS.
  • the computer program is composed of a set of instructions that can be executed on the computer described above, and the name may be different depending on the type of the computer.
  • the computer program may be referred to as an app.
  • a program for implementing an operation according to a usage-based sub-video providing system and method according to embodiments is recorded, and a computer-readable recording medium includes all types of recording devices in which data that can be read by a computer is stored.
  • Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, and optical data storage devices.
  • the computer-readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.
  • functional programs, codes, and code fragments for implementing the present embodiment can be easily understood by those skilled in the art to which this embodiment belongs.
  • the present invention relates to a method and system for providing content based on a free charge.
  • a server load can be reduced as the number of users and works (content) dramatically increases, and efficient database management At the same time, it is possible to perform rapid data processing, thereby effectively providing a free recharge usage ticket.

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Abstract

Des modes de réalisation de la présente invention concernent un procédé de fourniture de contenu à base de bons gratuits d'inscription et un système de fourniture de contenu à base de bons gratuits d'inscription dans lequel ledit procédé est exécuté, le procédé fournissant un contenu à un utilisateur sur la base du bon gratuit d'inscription qui est inscrit et remis à l'utilisateur lorsqu'une durée prédéfinie s'est écoulée, et le procédé étant à même d'abaisser une charge de serveur susceptible d'apparaître lorsque le nombre d'utilisateurs et de produits (contenu) augmente rapidement et de fournir également efficacement le bon gratuit d'inscription.
PCT/KR2019/011378 2018-09-06 2019-09-04 Procédé et système de fourniture de contenu à base de bons gratuits d'inscription WO2020050611A1 (fr)

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JP2020534959A JP7004821B2 (ja) 2018-09-06 2019-09-04 無料チャージ利用権を基盤としたコンテンツ提供方法、及びシステム
CN201980005401.7A CN111357033B (zh) 2018-09-06 2019-09-04 基于免费凭证以提供内容的方法和系统

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KR102496606B1 (ko) * 2020-07-31 2023-02-06 네이버웹툰 유한회사 콘텐츠 제공 방법 및 시스템
KR20220015533A (ko) 2020-07-31 2022-02-08 네이버웹툰 유한회사 콘텐츠 제공 방법 및 시스템
WO2022164111A1 (fr) * 2021-01-27 2022-08-04 주식회사 카카오엔터테인먼트 Système de fourniture de contenu à base de bon pouvant être chargé gratuitement

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KR20090044856A (ko) * 2007-11-01 2009-05-07 에스케이 텔레콤주식회사 멀티미디어 컨텐츠를 제공하기 위한 사용자 단말기 및컨텐츠 서버, 이를 이용한 컨텐츠 제공 시스템 및 그 방법
KR20150029918A (ko) * 2013-09-11 2015-03-19 한국전자통신연구원 다수의 분산된 서버로 구성된 클라우드 시스템에서 콘텐츠를 동기화하는 시스템
KR20150076286A (ko) * 2013-12-26 2015-07-07 (주)문피아 전자책 제공 시스템
KR101625973B1 (ko) * 2014-01-29 2016-06-01 주식회사 레진엔터테인먼트 디지털 콘텐트를 제공하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체

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CN111357033B (zh) 2022-05-27
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TW202036413A (zh) 2020-10-01

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