WO2020014798A1 - 扩增实境互动交易系统及其方法 - Google Patents

扩增实境互动交易系统及其方法 Download PDF

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Publication number
WO2020014798A1
WO2020014798A1 PCT/CN2018/000259 CN2018000259W WO2020014798A1 WO 2020014798 A1 WO2020014798 A1 WO 2020014798A1 CN 2018000259 W CN2018000259 W CN 2018000259W WO 2020014798 A1 WO2020014798 A1 WO 2020014798A1
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module
real
transaction
processing module
augmented reality
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PCT/CN2018/000259
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English (en)
French (fr)
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朱恩辛
黄羽芩
黄贯维
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朱恩辛
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Priority to PCT/CN2018/000259 priority Critical patent/WO2020014798A1/zh
Publication of WO2020014798A1 publication Critical patent/WO2020014798A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of network transaction technology, and in particular to an augmented reality interactive transaction system and method using augmented reality technology, so that consumers can conduct commodity transactions in real time while traveling, and improve the diversification of transactions and Interactivity.
  • the seller will make the product into a short movie, so that the buyer can observe the object more comprehensively, or Create a small interactive animation that allows buyers to interact with goods on the website using virtual methods, but in today's society where action efficiency is important, this service is more widely used, and the above is used in transaction methods When using the technology, there are still some problems and shortcomings that need to be improved.
  • Augmented Reality (AR) technology refers to the technology that allows the virtual world on the screen to combine and interact with real-world scenes through the actuarial calculation of the position and angle of the camera image, plus image analysis technology.
  • AR Augmented Reality
  • most augmented reality technologies are currently used in the gaming industry to attract consumers ’attention, but it actually has another application potential, which lies in the enterprise or commercial application service level such as medical, teaching, tourism, and factories.
  • the augmented reality recognition method is applied to the display and sales of goods, mainly using the text, patterns or barcodes in the product graphic card as the identification medium.
  • the identification device recognizes the graphic card, it will appear with the The virtual object corresponding to the picture card.
  • the main object of the present invention is to provide an augmented reality interactive transaction system and method thereof, so that consumers can obtain real-world virtual goods corresponding to real-world commodities in real time for consumers to conduct transaction interaction.
  • the main object of the present invention is to provide an augmented reality interactive transaction system and method, which can facilitate consumers to directly match virtual goods with virtual consumers, thereby breaking the limitations of existing transactions and improving their interactive transactions. Effect, while reducing transaction disputes.
  • the present invention mainly achieves the foregoing objects and effects mainly through the following technical means, which include: the system includes a platform vendor's servo equipment and at least one electronic device held by consumers;
  • the electronic device includes at least a processing module, an online module, a positioning module, a reality capture module and a display module.
  • the processing module with a real-world transaction interactive program built therein includes a man-machine interface for control.
  • the online module connected to the processing module can be used to connect to the servo device to transfer data and instructions.
  • the positioning module connected to the processing module can provide the geographic positioning data of the servo device.
  • the reality extraction module connected to the processing module is used to obtain the real world reality. Image, as for the display module connected to the processing module, it can display the image;
  • the servo device includes a processing module, an online interface module, a member management module, a commodity management module, a merchant management module, a model superposition module, and a transaction management module.
  • the built-in operation transaction program is built-in.
  • the processing module includes at least a human-machine interface.
  • the online interface module of the connection processing module can be used for electronic devices to transfer data and instructions online, and the member management module of the connection processing module is used to process basic identification including but not limited to corresponding members.
  • Data, and the member management module is further connected with a virtual application model generation unit for generating a virtual application model, and the commodity management module of the connection processing module is used to process basic data including but not limited to corresponding commodities.
  • the commodity management module A real product labeling unit for identifying and marking the product is connected, and the product management module is connected with a virtual product model generating unit for generating a virtual product model, and the product management module further has a real-time searchable product based on the labeled product.
  • Search engine unit as for The model superposition module of the connection processing module is used to superimpose the virtual commodity model on the virtual application model, and superimpose the virtual application model on the real-world image captured by the electronic device.
  • the transaction management module is used to process, store, record and track the historical data of interactions and transactions between members and merchants.
  • the transaction method includes at least the following steps:
  • FIG. 1 is a schematic diagram of a system architecture of an augmented reality interactive transaction system according to the present invention, for explaining the relative relationship between various devices.
  • FIG. 2 is a schematic configuration diagram of a servo device in the augmented reality interactive transaction system of the present invention.
  • FIG. 3 is a schematic configuration diagram of an electronic device in the augmented reality interactive transaction system of the present invention.
  • FIG. 4 is a schematic configuration diagram of a terminal device in the augmented reality interactive transaction system of the present invention.
  • FIG. 5 is a schematic flowchart of an augmented reality interactive transaction method according to the present invention.
  • FIG. 6 is a schematic diagram of a superimposed screen obtained by the electronic device in the system of the present invention from the real world image and the virtual world image.
  • FIG. 7 is a schematic diagram of a screen in which other consumers or merchants join in the system of the present invention.
  • FIG. 8 is a schematic diagram of a virtual product model corresponding to a real product obtained from a specified image locally on an electronic device in the system of the present invention.
  • FIG. 9 is a screen diagram of obtaining virtual commodity data separately in the system of the present invention.
  • FIG. 10 is a schematic diagram of a virtual product model superimposed on a virtual application model in the system of the present invention.
  • FIG. 11 is a schematic diagram of a screen in which the system of the present invention enters a transaction mode.
  • FIG. 12 is a schematic diagram of a screen for providing matching suggestions when the system of the present invention enters a transaction mode.
  • FIG. 13 is a schematic diagram of a screen in which the system of the present invention enters a navigation mode.
  • SYMBOLS 100-system; 10-servo equipment; 11-processing module; 12-online interface module; 121-member interface; 122-merchant interface; 123-cloud interface; 13-member management module; 131-virtual application Model generation unit; 14-commodity management module; 141-real product tagging unit; 142-virtual commodity model generation unit; 143-search engine unit; 15-merchant management module; 151-virtual merchant model generation unit; 16-model stack Combination module; 17-transaction management module; 18-gold flow management module; 19-map generation module; 20-electronic device; 21-processing module; 22-online module; 23-location module; 24- reality detection module; 25-display module; 40-service terminal device; 41-processing module; 42-transmission online module; 43-commodity data module; 45-display module; 50-cloud database; 200-real world; 210-consumer; 211- Virtual application model; 220-merchant; 221-virtual merchant model;
  • the present invention discloses an augmented reality interactive transaction system and method.
  • the following describes the technical content of the present invention through specific specific implementation modes, so that those skilled in the art can easily understand the present invention from the content disclosed in this specification. Advantages and effects.
  • the present invention can also be implemented or applied in other specific embodiments. Therefore, in the specific embodiments of the present invention and its components accompanying the illustrations, all references to front and back, left and right, top and bottom, upper and lower, and horizontal and vertical are for convenience of description and are not limiting.
  • the invention does not limit its components to any position or spatial direction.
  • the dimensions specified in the drawings and the description can be changed according to the design and requirements of the specific embodiments of the present invention without departing from the scope of the claims of the present invention.
  • the augmented reality interactive transaction system disclosed in the present invention is shown in FIG. 1.
  • the system 100 includes a platform vendor's servo device 10 and at least one electronic device 20 held by consumers.
  • the system 100 further has a service terminal device 40 held by at least one manufacturer.
  • the servo device 10 and the electronic device 20 or the service terminal device 40 can be connected through wireless or wired technology to transfer information in both directions. , So that consumers can search for goods in the real world through the virtual world in real time, and interactively complete transactions;
  • the servo device 10 includes a processing module 11, an online interface module 12, a member management module 13, a Commodity management module 14, a merchant management module 15, a model superposition module 16 and a transaction management module 17, the processing module 11 can be connected to the above modules 12-17, and has a built-in real-world transaction program.
  • the processing module 11 can be used to process the data, data and information of the above modules 12 to 17 in the system 100, such as consumer membership data, merchant data, real images, virtual models, augmented reality, location data or transactions Data, etc.
  • the online interface module 12 has at least a member interface 121 for wirelessly or wiredly connecting the consumer's electronic device 20, and for the servo device 10 to transmit instructions or information to the electronic device 20 or receive the electronic device 20's generated Instructions, information, and in some embodiments the online interface module 12 also has a merchant interface 122 for receiving various information or transmissions to the service terminal device 40 of the merchant.
  • Various data, instructions are examples of the online interface module 12 to 17 in the system 100, such as consumer membership data, merchant data, real images, virtual models, augmented reality, location data or transactions Data, etc.
  • the online interface module 12 has at least a member interface 121 for wirelessly or wiredly connecting the consumer's electronic device 20, and for the servo device 10 to transmit instructions or information to the electronic device 20 or receive the electronic
  • the online interface module 12 further has a cloud interface 123 for the server device 10 to further connect to at least one cloud database 50 for further searching for product data stored in the cloud.
  • the member management module 13 is used for The processing and storage includes, but is not limited to, basic identification data, level authority data, and gold flow account data of the corresponding member, and the member management module 13 is further connected with a virtual application model generation unit 131 for the members' characters, objects, etc.
  • the actual image or pattern creation of vehicles, vehicles, or rooms creates a corresponding virtual application model.
  • the virtual application model can be a stereo image with simulation actions.
  • the commodity management module 14 is used to process and store data including but not limited to correspondence. The basic data of the product, corresponding merchant data, price data, and storage account data, etc.
  • the product management module 14 is connected to a real product marking unit 141 for the electronic device 20 to capture and transmit the real world reality At least one real product is marked in the image, and the product management module 14 is connected to a virtual quotient
  • the model generating unit 142 is configured to generate a pair of virtual commodity models corresponding to the real commodity according to the real commodity.
  • the virtual commodity model may be a stereo image with a simulation action
  • the commodity management module 14 further includes a search engine unit 143.
  • the search engine unit 143 can also be connected to the cloud database 50 through the cloud interface 123 of the online interface module 12 to search for products in real time, and the merchant management module 15 can be used to store the basic identification data, location data, product data and gold of the merchant.
  • the merchant management module 15 is further connected to a virtual merchant model generating unit 151 for generating a corresponding virtual merchant model based on the actual image or pattern creation of the service staff of the merchant.
  • the virtual merchant model may be The three-dimensional image of the simulation action.
  • the model superimposing module 16 the virtual commodity model generated by the commodity management module 14 is superimposed on the virtual application model generated by the member management module 13, and the virtual application model is superimposed on the electronic device 20.
  • the transaction management module 17 provides Management, storage, record and track history data interactions and transactions between members and businesses;
  • the servo device 10 includes a gold flow management module 18 connected to the processing module 11, and the gold flow management module 18 calculates the amount of transactions between members and merchants and transfers the amount between accounts.
  • the flow management module 18 can be used to withhold the transaction amount from the account of the conference to a secured account to ensure that the member has sufficient amount to pay the transaction fee. After the member and the merchant confirm the completion of the delivery and acceptance of the transaction product, the The guarantee account transfers the transaction amount withheld by the member into the corresponding merchant account;
  • the servo device 10 further includes a map generating module 19 connected to the processing module 11.
  • the map generating module 19 may be used for the member ’s electronic device 20 or the geographic location information of the merchant [GPS].
  • the map generates a map indicating the geographic location of the member and the merchant, so that the member can find and navigate to the merchant that provides the transaction product through the electronic device 20 with an electronic map function, so that the member can directly purchase the product;
  • the electronic device 20 may be a portable device such as a smart phone, a tablet computer, a head-mounted device, and glasses capable of displaying augmented reality.
  • the electronic device 20 is at least Includes a processing module 21, an online module 22, a positioning module 23, a reality capture module 24, and a display module 25.
  • the processing module 21 includes a built-in reality transaction interactive program [APP] and a human-machine Interface for processing data transmitted by the servo device 10 of the system 100, and processing of data and instructions such as setting, editing, registration, and transaction interaction through the man-machine interface, and the electronic device 20 can communicate with the processing module 21
  • the connected online module 22 is connected to the online interface module 12 of the servo device 10 and the member interface 121 for two-way transmission of data and instructions.
  • the positioning module 23 connected to the processing module 21 may be a global positioning system [GPS], which can cooperate with the processing module.
  • the 21 guide will search for the target or indicated location, and provide the geolocation data of the member 10 to the servo device 10 through the online module 22; the reality extraction module 24 is also connected to the location Module 21 is used for the electronic device 20 to obtain the real-world image of the real world 200, and the display module 25 is used to display the real-world image 500 of the real world 200 obtained by the real-world capture module 24 and the servo device 10 returns The augmented reality image 600 of the virtual application model 211 and the virtual commodity model 700 is superimposed on the real image 500.
  • the electronic device 20 may be a fixed display device such as a terminal, a desktop computer, or a notebook computer. Members at a fixed location can view augmented reality images of other mobile members at the fixed location. To participate in interactions and transactions;
  • the service terminal device 40 may be a terminal, a desktop computer, or a notebook computer of a merchant.
  • the service terminal device 40 has at least a processing module 41, a transmission connection module 42, and a commodity.
  • the data module 43 and a display module 45 wherein the processing module 41 includes a built-in real-world transaction service program and a human-machine interface for setting, modifying, and logging in the servo device 10, and the transmission connection module 42 is the aforementioned processing module 41, and can be used to transmit data and instructions to the merchant interface 122 of the online interface module 12 of the servo device 10, and the commodity data module 43 connected to the processing module 41 can be used to store the corresponding information and inventory of the merchant's products.
  • the display module 45 can be used to display the augmented reality image returned by the servo device 10;
  • an augmented reality interactive trading system is formed by searching for goods through real-world images and generating a virtual commodity model, which can be superimposed on a virtual application model to generate augmented real-scope images for trading.
  • a real-world image 500 of a real world 200 is captured through the portable electronic device 20 of the member of the system 100 described above, After the servo device 10 marks the real product 450 on the real object 400 of the real image 500, it searches for a virtual product model, and superimposes it on the member's virtual application model and real image to generate an extended real image.
  • the augmented reality interactive transaction method of the system 100 can be applied to consumer clothing, clothing, vehicles, or interior decoration of rooms Or the purchase of accessories, further coordinated with reference to FIG. 5.
  • the process steps of the augmented reality interactive transaction method at least include: a real-world transaction program that enters a servo device through an electronic device, and an electronic device to capture a real-world image ,
  • a real-world transaction program that enters a servo device through an electronic device, and an electronic device to capture a real-world image ,
  • One is identified by the identifiable reality goods in the reality image, one is the ready-to-buy goods selected from the marked reality goods, one is the virtual product model generated by searching the selected real goods, Be congruent to generate spread throughout reality image, enter a transaction interactive mode and execute a transaction event management.
  • Step S11 Enter the real-world transaction program of the servo device through the electronic device: and each consumer 210 opens the real-world transaction interactive program of the system 100 built in the processing module 21 in the electronic device 20 as needed, and connects the servo device online
  • the member of the online interface module 12 of 10 connects to 121, and after the identity verification of the member management module 13 of the servo device 10 enters the real-world transaction program of the processing module 11 of the servo device 10, for the electronic device 20 to communicate with the servo device 10 online Data and instructions, and further use the virtual application model generation unit 131 of the member management module 13 to generate a virtual application model 211, such as the personal image and the artifact image of the consumer 210.
  • each merchant 220 can also open the real-world transaction service program of the processing module 41 of its service terminal device 40 and connect the online interface module 12 of the servo device 10 as needed.
  • the merchant interface 122 enters the real-world transaction program of the processing module 11 of the servo device 10 after being authenticated by the merchant management module 15 of the servo device 10, for the service terminal device 40 and the servo device 10 to pass data and instructions online, and further Using the virtual business model generation unit 151 of the business management module 15 to generate a virtual business model 221, such as a service staff image of the business 220;
  • Step S12 Use the electronic device to capture the real-world image: as shown in FIG. 6, each consumer 210 uses the real-world capture module 24 of the electronic device 20 to obtain a real-world image 500 of the real world 200, and passes the positioning module 23 Position the geographic location, and transmit the real-world image 500 and geographic location to the servo device 10, and the virtual application generated by the virtual application model generation unit 131 of the member management module 13 can be used by the model overlay module 16
  • the model 211 is superimposed on the reality image 500 and transmitted back to the electronic device 20 of the consumer 210, so that the electronic device 20 display module 25 displays an augmented reality with a virtual application model 211 and the reality image 500 Image 600.
  • FIG. 6 each consumer 210 uses the real-world capture module 24 of the electronic device 20 to obtain a real-world image 500 of the real world 200, and passes the positioning module 23 Position the geographic location, and transmit the real-world image 500 and geographic location to the servo device 10, and the virtual application generated by the virtual application model generation unit 131 of the member management module
  • the augmented reality image 600 of the device 10 uses the model overlay module 16 to generate the virtual application model 211A generated by the virtual application model generation unit 131 of the member management module 13 or the virtual business model generation unit 131 of the merchant management module 15 or The virtual merchant model 221A is superimposed on the augmented reality image 600 for participating in transaction interaction;
  • Step S13 The identifiable real product is marked in the real image: As shown in FIG. 8, the real product mark unit 141 in the product management module 14 of the servo device 10 may be marked on the real target 400 in the real image 500.
  • the outline of the real product 450 [such as clothing] identifies the real product 450, and marks the real product 450 one by one. For example, the outline of the clothing is circled with colored lines for easy selection;
  • Step S14 Select a pre-ordered product from the marked real products, and generate a virtual product model after searching:
  • the consumer 210 can select the display module 25 of the electronic device 20 to purchase And is searched by the search engine unit 143 of the commodity management module 14 for obtaining relevant transaction data of the actual commodity 450, such as the specifications of the apparel, merchants or transaction conditions, etc., as shown in FIG. 9, further utilizing
  • the virtual product model generating unit 142 of the product management module 14 generates a virtual product model 700 of the real product, such as a stereo image of the clothing, and transmits the display modules 25 and 45 displayed on the electronic device 20 or the service terminal device 40.
  • Step S15 Perform superimposition to generate an augmented reality image: as shown in FIG. 10, the servo device 10 can use the model superposition module 16 to further superimpose the virtual commodity model 700 on the virtual application model 211, thereby forming a
  • the augmented reality image 600 including the virtual commodity model 700 and the virtual application model 211 for example, wears a virtual costume on a virtual character, and transmits it back to the display modules 25 and 45 of the electronic device 20 or the service terminal device 40, and Able to experience the actual state of wearing real products on consumers through augmented reality image 600, as a reference for purchasing real products;
  • Step S16 Enter the transaction interaction mode: As shown in FIG. 11, when the consumer 210 confirms that he wants to purchase the virtual commodity model 700 on the virtual application model 211 in the augmented reality image 600 displayed by the display module 25 of the electronic device 20, The electronic device 20 can be directly operated to click and confirm. For example, the touch display module 25 directly clicks the corresponding position of the virtual product model 700 on the screen, and the electronic device 20 display module 25 can enter the transaction interactive screen of the virtual product model 700.
  • the transaction interaction The screen can display transaction conditions including prices, shipping methods, and payment methods.
  • the transaction interaction screen may include a virtual merchant model 221 of the merchant 220 for transaction interaction with the consumer 210.
  • the transaction interaction screen may further include at least another consumer 210 for other consumers 210 to participate in a transaction together, such as a group purchase transaction interaction.
  • the transaction interaction screen further includes a suggestion of matching.
  • the consumer 210 selects the virtual product model 700 in the virtual application model 211 in the display module 25 of the electronic device 20, the servo device 10
  • the commodity management module 14 can provide suggestions for matching products through data statistics.
  • the virtual commodity model 700A is superimposed on the virtual application model 211 and transmitted back to the display module 25 of the electronic device 20 of the consumer 210 for reference by the consumer 210 for purchase;
  • Step S17 Perform transaction event management: After the consumer 210 clicks on the display module 25 of the electronic device 20 to complete the transaction, the servo device 10 can process, store, record and track the interaction of the transaction information through the transaction management module 17. And transaction history data to facilitate transaction management and facilitate future statistics, comparisons, or analysis to complete the transaction event.
  • the consumer 210 of the real world 200 can use the reality capture module 24 of the electronic device 20 to obtain the reality image 500, and then the servo device 10 generates the augmented reality image through the model superposition module 16 600, and the real-world goods can be directly identified and marked in the augmented reality image 600 for consumers 210 to conduct purchase transactions through the electronic device 20, and the real-time purchase of goods that are of interest when moving can also increase the flow of goods. Significantly improve its trading effectiveness.
  • the process steps of the augmented reality interactive transaction method further include a step 818 on the step S16 to perform online payment:
  • the consumer 210 can connect to the servo device through the electronic device 20
  • the gold flow management module 18 of 10 performs online payment.
  • the gold flow management module 18 calculates the amount of transactions completed between members and merchants and transfers the amount between accounts.
  • the gold flow management module 18 can be used to withhold the transaction amount from the account of the club to a secured account to ensure that members have sufficient funds.
  • the amount can be used to pay the transaction fee.
  • the guarantee account will transfer the transaction amount withheld by the member into the corresponding merchant account.
  • the process steps of the augmented reality interactive transaction method can be further extended from step S14 to step S19 to guide consumers to the physical merchant: when the search engine unit 143 of the product management module 14 of the servo device 10 is at After searching and obtaining relevant transaction data of the real product, if the real product has a physical storefront with a merchant 220 nearby, as shown in FIG. 13, the map generation module 19 of the servo device 10 is further used to generate a navigation map and return It is transmitted to the electronic device 20 for the consumer 210 to navigate through the display module 25 of the electronic device 20, so that the consumer 210 can directly reach the physical storefront of the merchant 220 for a transaction.
  • the present invention is an excellent creative creation.
  • it has greatly improved the efficacy, and has not seen the same or similar product creation or public use in the same technical field. At the same time, it has the improvement of efficacy.

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Abstract

一种扩增实境互动交易系统（100）及其方法，尤指一种于现实世界中利用扩增实境进行交易的扩增实境互动交易系统（100）及其方法，该系统（100）包含有一平台商的伺服设备（10）及至少一个以上消费者持有的电子装置（20），另在进一步具有至少一个以上厂商持有的服务终端装置（40），该伺服设备（10）与电子装置（20）或服务终端装置（40）可通过无线或有线技术进行联机，以双向传递信息，让消费者能于现实世界通过虚拟世界实时搜寻商品，且互动完成交易，藉此，能实时取得商品交易信息，并于现场或导引至商家完成实际交易，让消费者与商家的互动能更多元化，以提高消费意愿。

Description

扩增实境互动交易系统及其方法 技术领域
本发明涉及网络交易技术领域，具体而言指一种利用扩增实境技术的扩增实境互动交易系统及其方法，供消费者于行进间可实时进行商品交易，提高交易的多元化与互动性。
背景技术
近年来受到网络科技兴起的影响，各种通过网络进行货物销售的手法越来越多，也越来越吸引人们注意，甚至有所谓网络商城的建立，让消费者可以在计算机前完成购物，而无需出门，然而这种网络购物只能看到照片或简介说明，消费者无法实际摸到商品，也无法进行实时的咨询及挑选，与实际购物的乐趣仍有一段差距，也因此时有耳闻商品与网络信息有落差，导致不少纠纷产生。为了解决这个问题，除了用更多的照片或图片来展示商品外，也有通过影片或动画的方式来展现，卖家将商品拍成一个简短的影片，让买家可更加全面的观察这个对象，或制作一个小型的互动动画，让买家可于网站上，运用虚拟的方式与商品进行互动，但在讲求行动效率的当今社会中，这种服务被更加的扩大使用，而上述此种于交易方式及技术使用时，仍有一些问题与缺失尚待改进。
扩增实境【Augmented Reality，AR】技术是指通过摄影机影像的位置及角度精算并加上图像分析技术，让屏幕上的虚拟世界能够与现实世界场景进行结合与互动的技术。目前扩增实境技术目前大多应用在游戏产业，以吸引消费者的目光，但它其实还有另一个应用潜力，是在于医疗、教学、旅游及工厂等企业或商业应用服务层面。目前以扩增实境的辨识方式应用于商品展示销售上，主要是利用商品图卡中的文字、图案或是条形码作为辨识的媒介，当辨识装置辨识到该图卡时，则会出现与该图卡相对应的虚拟对象。但对于无识别文字、图案或条形码的商品，消费者仍然难以取得该商品信息，且消费者也无法准确的了解该商品是否适合自己，例如服饰的尺寸、色彩或样式实际 穿着时的态样。
换言之，现有扩增实境的运用上仍有其限制：诸如，一、如服饰类商品无法直接试穿或试搭。二、消费者无法对商品有更加详细的了解及互动。三、对于逛街时临时发现的目标商品，无法实时搜寻该商品信息。四、无法快速的与卖家进行联系采购。因此，如何解决上述问题与缺失，即为本发明的发明人与从事此行业的相关厂商所亟欲研究改善的方向。
发明内容
因此，本发明的主要目的在于提供一种扩增实境互动交易系统及其方法，以能让消费者实时取得现实世界中对应实境商品的虚拟商品，供消费者进行交易互动。
又，本发明的主要目的在于提供一种扩增实境互动交易系统及其方法，其可方便消费者直接将虚拟商品与虚拟消费者进行搭配，从而突破现有交易的局限，提高其互动交易效果，同时可减少交易纠纷。
基于此，本发明主要通过下列的技术手段，来具体实现前述的目的及功效，其包含有：该系统包含有一平台商的伺服设备及至少一个以上消费者持有的电子装置；
其中电子装置至少包含有一处理模块、一联机模块、一定位模块、一实境撷取模块及一显示模块，其中该内建有一实境交易互动程序的处理模块包含有一操控用的人机界面，与处理模块连接的联机模块可供与伺服设备连接传递数据与指令，与处理模块连接的定位模块可以提供伺服设备地理定位数据，与处理模块连接的实境撷取模块用于取得现实世界的实境影像，至于与处理模块连接的显示模块则可供显示影像；
该伺服设备包含有一处理模块、一联机界面模块、一会员管理模块、一商品管理模块、一商家管理模块、一模型迭合模块及一交易管理模块，该内建有一操作用的实境交易程序的处理模块至少包含有一人机界面，该连接处理模块的联机界面模块可用于电子装置联机传递数据及指令，又该连接处理模块的会员管理模块用于处理包含但不限定是对应会员的基本识别数据，且该会员管理模块进一步连接有一供 生成一虚拟应用模型的虚拟应用模型生成单元，另该连接处理模块的商品管理模块用于处理包含但不限定是对应商品的基本数据，该商品管理模块并连接有一供辨识标记商品的实境商品标记单元，且该商品管理模块并连接有一供生成一虚拟商品模型的虚拟商品模型生成单元，且该商品管理模块进一步具有一可依标记商品实时搜寻的搜索引擎单元，至于该连接处理模块的模型迭合模块则供将虚拟商品模型迭合于虚拟应用模型，且将该虚拟应用模型迭合于电子装置撷取的现实世界的实境影像中，至于该连接处理模块的交易管理模块则供处理、储存、记录及追踪会员与商家之间进行互动及交易的履历数据。
而其交易的方法至少包含以下步骤：
通过一电子装置进入一伺服设备的实境交易程序；
利用上述电子设备撷取实境影像；
由实境影像中标记一可辨识的实境商品；
由标记的实境商品中选择一预购商品，且经搜寻生成一虚拟商品模型；
将虚拟商品模型迭合于实境影像中生成一扩境实境影像；
进入交易互动模式；以及
执行交易事件管理。
附图说明
图1为本发明扩增实境互动交易系统的系统架构示意图，供说明各装置相对关系。
图2为本发明扩增实境互动交易系统中伺服装置的配置示意图。
图3为本发明扩增实境互动交易系统中电子装置的配置示意图。
图4为本发明扩增实境互动交易系统中终端装置的配置示意图。
图5为本发明扩增实境互动交易方法的流程示意图。
图6为本发明的系统中电子装置取得现实世界影像与虚拟世界影像的迭合画面示意图。
图7为本发明的系统中有其他消费者或商家加入的画面示意图。
图8为本发明的系统中由电子装置局部的指定影像取得实境商品的对应虚拟商品模型的画面示意图。
图9为本发明的系统中单独取得虚拟商品数据的画面示意图。
图10为本发明的系统中将虚拟商品模型迭合于虚拟应用模型的画面示意图。
图11为本发明的系统进入交易模式的画面示意图。
图12为本发明的系统进入交易模式提供搭配建议的画面示意图。
图13为本发明的系统进入导航模式的画面示意图。
附图标记说明：100-系统；10-伺服设备；11-处理模块；12-联机界面模块；121-会员界面；122-商家界面；123-云端界面；13-会员管理模块；131-虚拟应用模型生成单元；14-商品管理模块；141-实境商品标记单元；142-虚拟商品模型生成单元；143-搜索引擎单元；15-商家管理模块；151-虚拟商家模型生成单元；16-模型迭合模块；17-交易管理模块；18-金流管理模块；19-地图生成模块；20-电子装置；21-处理模块；22-联机模块；23-定位模块；24-实境撷取模块；25-显示模块；40-服务终端装置；41-处理模块；42-传输联机模块；43-商品数据模块；45-显示模块；50-云端数据库；200-现实世界；210-消费者；211-虚拟应用模型；220-商家；221-虚拟商家模型；500-实境影像；600-扩增实境影像；700-虚拟商品模型。
具体实施方式
本发明公开了一种扩增实境互动交易系统及其方法，以下藉由特定的具体实施形态说明本发明的技术内容，使本领域技术人员可由本说明书所揭示的内容轻易地了解本发明的优点与功效。然本发明亦可藉由其他不同的具体实施形态加以施行或应用。因此随附图例的本发明的具体实施例及其构件中，所有关于前与后、左与右、顶部与底部、上部与下部、以及水平与垂直的参考，仅用于方便进行描述，并非限制本发明，亦非将其构件限制于任何位置或空间方向。图式与说明书中所指定的尺寸，当可在不离开本发明的权利要求范围内，根据本发明的具体实施例的设计与需求而进行变化。
本发明公开的扩增实境互动交易系统如图1所示，该系统100包含有一平台商的伺服设备10及至少一个以上消费者持有的电子装置20。另在某些实施例中该系统100进一步具有至少一个以上厂商持有 的服务终端装置40，该伺服设备10与电子装置20或服务终端装置40可通过无线或有线技术进行联机，以双向传递信息，让消费者能于现实世界通过虚拟世界实时搜寻商品，且互动完成交易；
至于本发明的扩增实境互动交易系统的详细构成，如图1、图2所示，其中所述的伺服设备10包含有一处理模块11、一联机界面模块12、一会员管理模块13、一商品管理模块14、一商家管理模块15、一模型迭合模块16及一交易管理模块17，该处理模块11可与上述各模块12～17连接，且具有一内建的实境交易程序，该处理模块11可供处理该系统100中上述各该模块12～17的数据、数据及讯息，例如消费者的会员数据、商家数据、真实影像、虚拟模型、扩增实境、位置定位数据或事务数据等，该联机界面模块12至少具有一会员接口121，供以无线方式或有线方式连接消费者的电子装置20，供伺服设备10向电子装置20传送指令、信息或接收该电子装置20生成的指令、信息，且在某些实施例中该联机界面模块12并具有一商家接口122，供对商家的服务终端装置40进行接收各种或传送各种数据、指令。另在某些实施例中该联机界面模块12进一步具有一云端接口123，供该伺服设备10进一步连接至少一云端数据库50，用以进一步搜寻储存于云端的商品数据，该会员管理模块13用于处理及储存包含但不限定是对应会员的基本识别数据、等级权限数据及金流账户数据等，且该会员管理模块13进一步连接有一虚拟应用模型生成单元131，供依该会员的人物、竉物、车辆或房间等实际影像或图型创作生成一相对应的虚拟应用模型，该虚拟应用模型可以是具仿真动作的立体图像，又该商品管理模块14用于处理及储存包含但不限定是对应商品的基本数据、对应商家数据、价格数据及贮量账户数据等，再者该商品管理模块14并连接有一实境商品标记单元141，供由前述电子装置20撷取传送的现实世界的实境影像中标记至少一实境商品，又该商品管理模块14并连接有一虚拟商品模型生成单元142，供依该实境商品生成一对应该实境商品的虚拟商品模型，该虚拟商品模型可以是具仿真动作的立体图像，且该商品管理模块14进一步具有一搜索引擎单元143，该搜索引擎单元143并可通过联机界面模块12的云端接口123连接云端数据库50，可供实时搜寻商品，再者该商家管理模块15可用于储存商家的基 本识别数据、位置数据、商品数据及金流账户数据等，且该商家管理模块15进一步连接有一虚拟商家模型生成单元151，供依该商家的服务人员实际影像或图型创作生成一相对应的虚拟商家模型，该虚拟商家模型可以是具仿真动作的立体图像，至于模型迭合模块16则供将商品管理模块14生成的虚拟商品模型迭合于会员管理模块13生成的虚拟应用模型，且将该虚拟应用模型迭合于电子装置20撷取的现实世界的实境影像中，至于交易管理模块17则供处理、储存、记录及追踪会员与商家之间进行互动及交易的履历数据；
另在某些实施例中，该伺服设备10包含有一连接处理模块11的金流管理模块18，而该金流管理模块18依会员与商家完成交易的金额计算及账户间金额移转，该金流管理模块18可供由会的账户预扣交易金额至一担保账户内，以确保会员有足够金额可供支付该交易费用，而在会员与商家确认完成交易商品的寄达及验收后，由该担保账户将会员预扣的交易金额拨入相对应的商家账户内；
又在某些实施例中，该伺服设备10进一步包含有一连接处理模块11的地图生成模块19，该地图生成模块19可用于会员的电子装置20或商家的地理位置定位信息【GPS】，供电子地图生成一标示有会员与商家的地理位置的地图，使该会员可以分别通过具显示电子地图功能的电子装置20寻找及导航到提供该交易商品的商家，让会员能直接选购该商品；
又如图1、图2及图3所示，所述的电子装置20可以是能显示扩增实境的智能型手机、平板计算机、头载式装置、眼镜等便携设备，该电子装置20至少包含有一处理模块21、一联机模块22、一定位模块23、一实境撷取模块24及一显示模块25，其中该处理模块21包含有一内建的实境交易互动程序【APP】及一人机界面，供用于处理本系统100的伺服设备10传递数据，且通过该人机界面进行设定、编辑、注册登录及交易互动等数据与指令的处理，又该电子装置20可以通过与处理模块21连接的联机模块22与伺服设备10的联机界面模块12会员接口121连接，供双向传递数据与指令，另与处理模块21连接的定位模块23可以是全球定位系统【GPS】，可供配合处理模块21指引会搜寻目标或指示地点，并通过联机模块22提供伺服设备10该会员 的地理定位数据；另该实境撷取模块24亦连接处理模块21，可供该电子装置20取得现实世界200的实境影像，至于该显示模块25则可供显示实境撷取模块24取得的现实世界200的实境影像500、该伺服设备10回传的迭合该虚拟应用模型211与虚拟商品模型700于实境影像500的扩增实境影像600。在在某些实施例中，该电子装置20可以是终端机、桌面计算机或笔记本电脑等的固定显示设备，供于固定地点的会员可于该固定地点观看其他移动中会员的扩增实境影像，可供参与互动及交易；
另如图1、图2及图4所示，所述的服务终端装置40可以是商家的终端机、桌面计算机或笔记本电脑等，其至少具有一处理模块41、一传输联机模块42、一商品数据模块43及一显示模块45，其中处理模块41包含有一内建的实境交易服务程序及人机界面，供用于设定、修改及登录该伺服设备10，又该传输联机模块42前述处理模块41连接，并可供与伺服设备10的联机界面模块12的商家接口122连接传送数据与指令，而该与处理模块41连接的商品数据模块43可用于储存商家商品的相对应信息及库存量，至于该显示模块45则可供显示该伺服设备10回传的扩增实境影像；
藉此，形成一种通过现实世界实境影像搜寻商品而生虚拟商品模型、且能迭合于虚拟应用模型生成扩增实镜影像进行交易的扩增实境互动交易系统。
而本发明于实际使用时，其如图1、图2、图5及图6所示，通过上述本系统100的会员可携式电子装置20撷取一现实世界200的一实境影像500，经伺服设备10标记实境影像500的实境标的400上的实境商品450后搜寻生成虚拟商品模型，并迭合于会员的虚拟应用模型与实境影像中，而生成扩境实境影像，供消费者会员通过电子装置20与商家或其他会员进行互动并完成交易，本系统100的扩增实境互动交易方法可应用于消费者的服饰、竉物的服饰、车辆或房间内部等摆饰或配件的采购，进一步配合参看图5所示为该扩增实境互动交易方法的流程步骤至少包含有：一通过电子装置进入伺服设备的实境交易程序、一利用电子设备撷取实境影像、一由实境影像中标记可辨识的实境商品、一由标记的实境商品中选择预备购买商品、一由选择的实 境商品经搜寻生成虚拟商品模型、一进行迭合生成扩境实境影像、一进入交易互动模式及一执行交易事件管理。而本发明以下以消费者于逛街时采购一服饰为较佳实施例说明的；
步骤S11、通过电子装置进入伺服设备的实境交易程序：而各该消费者210依需要开启其电子装置20中内建于处理模块21的本系统100的实境交易互动程序，并联机伺服设备10的联机界面模块12的会员接121，经该伺服设备10的会员管理模块13身份验证后进入伺服设备10的处理模块11的实境交易程序，供该电子装置20与该伺服设备10联机传递数据及指令，且进一步利用该会员管理模块13的虚拟应用模型生成单元131生成一虚拟应用模型211，如该消费者210的个人影像、竉物影像。而根据某些实施例，该系统100开放商家联机时，各该商家220也可依需要开启其服务终端装置40的处理模块41的实境交易服务程序并联机伺服设备10的联机界面模块12的商家接口122，经该伺服设备10的商家管理模块15身份验证后进入伺服设备10的处理模块11的实境交易程序，供该服务终端装置40与该伺服设备10联机传递数据及指令，且进一步利用该商家管理模块15的虚拟商家模型生成单元151生成一虚拟商家模型221，如该商家220的服务人员影像；
步骤S12、利用电子设备撷取实境影像：如图6所示，各该消费者210利用电子装置20的实境撷取模块24取得一现实世界200的实境影像500，并通过定位模块23进行所在地理位置的定位，并将该实境影像500及地理位置传送至伺服设备10，且可利用该模型迭合模块16将该会员管理模块13的虚拟应用模型生成单元131所生成的虚拟应用模型211迭合于该实境影像500中，并回传至该消费者210的电子装置20，使电子装置20显示模块25中显现一具有虚拟应用模型211与实境影像500的扩增实境影像600。根据某些实施例，如图7所示，当该其他未在交易位置的消费者或商家欲加入该交易事件时，可通过各自的电子装置20或服务终端装置40请求同意后，接收该伺服设备10的扩增实境影像600，并利用该模型迭合模块16将会员管理模块13的虚拟应用模型生成单元131或商家管理模块15的虚拟商家模型生成单元131所生成的虚拟应用模型211A或虚拟商家模型221A迭合于该扩境实境影像600中，供参加交易互动；
步骤S13、由实境影像中标记可辨识的实境商品：如图8所示，该伺服设备10的商品管理模块14中实境商品标记单元141可以由实境影像500中实境标的400上实境商品450【如服饰】的轮廓辨识出该实境商品450，且对该实境商品450逐一标记，例如将该服饰轮廓以具色彩的线条圈注，以方便选择；
步骤S14、由标记的实境商品中选择预购商品，且经搜寻生成虚拟商品模型：当完成实境商品450的辨识及标记后，消费者210可以由电子装置20的显示模块25点选欲购买的商品，且由商品管理模块14的搜索引擎单元143进行搜寻，供取得该实境商品450的相关事务数据，例如该服饰的规格、商家或交易条件等，而如图9所示，进一步利用该商品管理模块14的虚拟商品模型生成单元142将该实境商品生成一虚拟商品模型700，如该服饰的立体影像，并传送显示于该电子装置20或服务终端装置40的显示模块25、45以方便进一步了解该实境商品450的状态；
步骤S15、进行迭合生成扩境实境影像：如图10所示，该伺服设备10可利用该模型迭合模块16进一步将该虚拟商品模型700迭合于虚拟应用模型211上，从而形成一包含虚拟商品模型700与虚拟应用模型211的扩增实境影像600，例如将虚拟服饰穿着于虚拟人物上，并回传显示于电子装置20或服务终端装置40的显示模块25、45中，而能通过扩增实境影像600来感受实境商品实际穿着于消费者身上的状态，供作为选购实境商品的参考；
步骤S16、进入交易互动模式：如图11所示，当消费者210由电子装置20的显示模块25显现的扩增实境影像600中确认要购买虚拟应用模型211上的虚拟商品模型700时，可直接操作电子装置20点选确认，例如触控型显示模块25直接点选画面虚拟商品模型700对应位置，则电子装置20显示模块25可进入该虚拟商品模型700的交易互动画面，该交易互动画面可显示包含价格、出货方式、付款方式等交易条件。根据某些实施例，该交易互动画面并可以包含商家220的虚拟商家模型221，供与消费者210进行交易互动。又根据某些实施例，该交易互动画面进一步可以包含至少另一消费者210，供其他消费者210一同参与交易，例如进行团购交易互动。另如图12所示，该交易 互动画面中进一步包含有建议搭配的选择，当该消费者210于电子装置20显示模块25中虚拟应用模型211选定虚拟商品模型700后，该伺服设备10的商品管理模块14可以通过数据统计而提供搭配商品的建议，例如消费者210选购衣服，则可以提供多人选购或套装或商家220建议的裤子，且利用模型迭合模块16将该裤子的虚拟商品模型700A迭合于虚拟应用模型211上，并回传至消费者210的电子装置20显示模块25上，供消费者210参考选购；
步骤S17、执行交易事件管理：当消费者210于电子装置20的显示模块25中点选完成交易行为后，该伺服设备10可将交易信息通过交易管理模块17处理、储存、记录及追踪其互动及交易的履历数据，以利交易管理，方便日后统计、比对或分析，从而完成该交易事件。
通过上述方法的流程步骤，让现实世界200的消费者210可利用电子装置20的实境撷取模块24取得实境影像500后，由伺服设备10通过模型迭合模块16生成扩增实境影像600，并可由扩增实境影像600中直接辨识标记实境商品，供消费者210通过电子装置20进行选购交易，而能实时选购移动时感到兴趣的商品，也能增加商品的流动，大幅提高其交易效果。
又如图5所示，该扩增实境互动交易方法的流程步骤于步骤S16上进一步包含有一步骤818、执行在线付款：当完成该互动交易后，消费者210可以通过电子装置20联机伺服设备10的金流管理模块18进行在线付款。其中该金流管理模块18依会员与商家完成交易的金额计算及账户间金额移转，该金流管理模块18可供由会的账户预扣交易金额至一担保账户内，以确保会员有足够金额可供支付该交易费用，而在会员与商家确认完成交易商品的寄达及验收后，由该担保账户将会员预扣的交易金额拨入相对应的商家账户内。
如图5所示，该扩增实境互动交易方法的流程步骤进一步可以于步骤S14上延伸一步骤S19、导引消费者至实体商家：当伺服设备10商品管理模块14的搜索引擎单元143于搜寻取得该实境商品的相关事务数据后，如该实境商品于附近有商家220的实体店面，则如图13所示，进一步利用该伺服设备10的地图生成模块19产生导航地图，并回传至电子装置20，供消费者210通过电子装置20的显示模块25进 行导航，使消费者210能直接到达商家220的实体店面进行交易。
综上，可以理解到本发明为一创意极佳的创作，除了有效解决习式者所面临的问题，更大幅增进功效，且在相同的技术领域中未见相同或近似的产品创作或公开使用，同时具有功效的增进。

Claims (9)

  1. 一种扩增实境互动交易系统，该系统包含有一平台商的伺服设备及至少一个以上消费者持有的电子装置，其特征在于：
    电子装置至少包含有一处理模块、一联机模块、一定位模块、一实境撷取模块及一显示模块，其中内建有一实境交易互动程序的该处理模块包含有一操控用的人机界面，与处理模块连接的联机模块供与伺服设备连接传递数据与指令，与处理模块连接的定位模块提供伺服设备地理定位数据，与处理模块连接的实境撷取模块用于取得现实世界的实境影像，与处理模块连接的显示模块供显示影像；
    该伺服设备包含有一处理模块、一联机界面模块、一会员管理模块、一商品管理模块、一商家管理模块、一模型迭合模块及一交易管理模块，内建有一操作用的实境交易程序的该处理模块至少包含有一人机界面，该连接处理模块的联机界面模块用于电子装置联机传递数据及指令，又该连接处理模块的会员管理模块用于处理包含但不限定是对应会员的基本识别数据，且该会员管理模块进一步连接有一供生成一虚拟应用模型的虚拟应用模型生成单元，另该连接处理模块的商品管理模块用于处理包含但不限定是对应商品的基本数据，该商品管理模块并连接有一供辨识标记商品的实境商品标记单元，且该商品管理模块并连接有一供生成一虚拟商品模型的虚拟商品模型生成单元，且该商品管理模块进一步具有一可依标记商品实时搜寻的搜索引擎单元，至于该连接处理模块的模型迭合模块则供将虚拟商品模型迭合于虚拟应用模型，且将该虚拟应用模型迭合于电子装置撷取的现实世界的实境影像中，该连接处理模块的交易管理模块则供处理、储存、记录及追踪会员与商家之间进行互动及交易的履历数据。
  2. 如权利要求1所述的扩增实境互动交易系统，其特征在于，该系统进一步具有至少一个以上厂商持有的服务终端装置，该伺服设备的联机界面模块具有一商家接口，供对商家的服务终端装置进行接收各种或传送各种数据、指令，且该服务终端装置至少具有一处理模块、一传输联机模块、一商品数据模块及一显示模块，其中内建一实境交易服务程序的处理模块至少包含有一操控用的人机界面，又该与伺服设备联机的传输联机模块前述处理模块连接，该与处理模块连接的商 品数据模块可用于储存商家商品的相对应信息及库存量，该与处理模块连接的显示模块则可供显示该伺服设备回传的扩增实境影像。
  3. 如权利要求2所述的扩增实境互动交易系统，其特征在于，该商家管理模块进一步连接有一虚拟商家模型生成单元，供依该商家的服务人员实际影像或图型创作生成一相对应的虚拟商家模型。
  4. 如权利要求1所述的扩增实境互动交易系统，其特征在于，该系统进一步具有至少一个以上的云端数据库，该伺服设备的联机界面模块具有一云端接口，用以进一步搜寻储存于云端的商品数据。
  5. 如权利要求1所述的扩增实境互动交易系统，其特征在于，该伺服设备包含有一连接处理模块的金流管理模块，该金流管理模块依会员与商家完成交易的金额计算及账户间金额移转。
  6. 如权利要求1所述的扩增实境互动交易系统，其特征在于，该伺服设备进一步包含有一连接处理模块的地图生成模块，该地图生成模块用于会员的电子装置或商家的地理位置定位信息。
  7. 一种扩增实境互动交易方法，其特征在于，包含以下步骤：
    通过一电子装置进入一伺服设备的实境交易程序；
    利用上述电子设备撷取实境影像；
    由实境影像中标记一可辨识的实境商品；
    由标记的实境商品中选择一预购商品，且经搜寻生成一虚拟商品模型；
    将虚拟商品模型迭合于实境影像中生成一扩境实境影像；
    进入交易互动模式；以及
    执行交易事件管理。
  8. 如权利要求7所述的扩增实境互动交易方法，其特征在于，该执行交易事件管理的步骤前进一步包含有一执行在线付款的步骤。
  9. 如权利要求7所述的扩增实境互动交易方法，其特征在于，该将虚拟商品模型迭合于实境影像中生成一扩境实境影像延伸一导引消费者至实体商家。
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